On Board Advertising Opportunities Winter Season

Advertise with Blue Air
On Board Advertising Opportunities
Winter Season
Last Update: September 2010
A SHORT PRESENTATION
Blue Air
is the only Romanian airline company with 100% private equity.
The company was founded on December 13th 2004 with the desire to create
a safe, comfortable and affordable flight alternative.
It was a turning point – for the first time in Romania, a company was offering
passengers cheap flights to the most important destinations in Europe.
Blue Air operates at the Aurel Vlaicu International Airport (Baneasa), 10 km
distance from Bucharest centre.
It is the only airline company in the world being awarded the Golden Apple
(Pomme D’Or) in 2009 – the Oscar for tourism excellence, from the
international travel organization FIJET.
DESTINATIONS
1
2
3
Brussels
Larnaca
Nice
Paris Beauvais
4
Stuttgart
5
London Luton
6
7
8
9
Dublin
Bologna
Bacau
Barcelona
Catania
Bucharest
Madrid
MilanBergamo
Sibiu
Malaga
Naples
Rome
Valencia
DESTINATIONS MAP
SMART FLYING
Blue Air is always a step ahead, this is a fact materialized today
through its smart flying carrier unique positioning:
•
•
•
•
Highly experienced pilots
Specialized personnel on all airports where we operate
9 countries, focused on external destinations
24/7 Call Center, 24 Blue Air agencies & over 2.000 partner agencies,
both in Romania and abroad
Programs & services:
• My Blue Smart Money, Priority Smart Check In, Corporate Program,
Corporate Jets, Groups, Cargo etc.
BUSINESS FIGURES
2005
more than 24.000.000 Euro
more than 240.000 passengers
2006
more than 50.000.000 Euro
more than 443.000 passengers
2007
95.000.000 Euro
More than 900.000 passengers
2008
124.130.000 euro
more than1.110.000 passengers
2009
170.000.000 euro
more than 1.600.000 passengers
2010 forecast: over 2.000.000 passengers
Until now, over 4.500.000
passengers chose to fly
with Blue Air.
OUR FLEET
Blue Air operates on Winter 2010-2011
6 Boeing aircrafts
•
Blue Air fleet is formed from:
three 737-300 series (144 seats)
two 737-400 series (162 and 167 seats)
one 737-500 series (126 seats)
•
The 737 Next Generation airplane family is the most
technically advanced of its class on the aircraft
market. Aviation community financial investors
constantly labeled the series as being their favorite
because its high efficiency and reduced operating
costs.
OUR CREW
Blue Air crew is formed of 120 pilots and
190 flight attendants.
•
Blue Air has the most experienced pilots
and flight attendants in Europe.
•
Our active pilots have over 10,000 flight
hours on various types of aircrafts,
performed at famous European airlines,
operating successfully worldwide.
•
Blue Air control crew is licensed in
accordance with European regulation
requirements JAR-FCL 1 (Joint Aviation
Requirements - Flight Crew Licensing).
ADVERTISE WITH US
Blue Air advertising opportunities offer marketers the ability to reach millions
of captive consumers with over 2,000 times the impact of traditional media
Now advertisers have the amazing opportunity to place their advertising campaigns
onboard each Blue Air aircraft and reach the affluent traveler throughout Blue Air’s
range of destinations across Europe.
Passengers see the brand and message throughout the flight in a captive
environment, with an average of 2.5 hours of undistracted impression time!
Studies show that as high as 85-94% of all passengers can remember the
brand and message presented in the aircraft.
We are able to create unique packages and can even offer exclusivity to specific
product categories based on campaign length.
ADVERTISING PROPOSALS
1. SAMPLING
-
On Board Sampling
Blue Air Agencies
2. AIRCRAFT INTERIOR
-
Bulkhead Wraps
Overhead Bin
Sidewall Panels
Tray Table
Back Seat Insert
Headrest Covers
Wet Wipes
3. JOURNEY PLANNING
-
Flight Ticket Pocket
Electronic Flight Ticket
4. AIRCRAFT EXTERIOR
-
Aircraft Exterior Design
SAMPLING ON BOARD
Blue Air is the first flying company
in Romania that allows products
advertisement on board.
Our offer includes:
- Products sampling to each passenger during the flight time
- Audio announce during the flight time
- Distribution of flyers
- One round trip to the client for supervising purposes
- Report of the sampling activity
SAMPLING ON BOARD
On Winter 2010-2011
Blue Air operates 6 aircrafts,
expecting 90.0000 passengers per month
SAMPLING campaign
Flights/Routes
Minimum
3
All routes,
all aircrafts
Time
Price
1 round trip
€1.500
1 month
€30.000
SAMPLING @ AGENCIES
Rate Card Sampling
City
Arad
at the Agencies - ROMANIA
Agency
No. of
Agencies
Blue Air Arad - Airport
1
Blue Air Bacau – Airport
Blue Air Bacau- Centre
2
Ambasador(Hotel Ambassador)
Baneasa Airport
Bucuresti Mall
Otopeni Airport
Plaza Romania Mall
5
Cluj
Blue Air Cluj - Centre
1
Sibiu
Blue Air Sibiu – Airport
Blue Air Sibiu - Centre
2
Blue Air Suceava - Airport
Blue Air Suceava - Centre
2
Bacau
Bucharest
Suceava
Price
€ 1.500 each
Agency/month
15
SAMPLING @ AGENCIES
1 Month Campaign Cost – ABROAD Agencies
Abroad Agencies
Time
Price
12
1 month
€ 1.500
each agency
Sampling
ITALY:
Bologna
Rome (3 agencies)
SPAIN:
Madrid
Barcelona
Valencia
Castellon
Malaga
FRANCE:
Paris
GERMANY:
Düsseldorf
GREAT BRITAIN:
London
AIRCRAFT INTERIOR
Bulkhead Wraps
This provides the first message
passengers see when they enter
the aircraft and the main image
they see when walking up or down
the aisle during the flight.
Rate Card Bulkhead
Wraps
Destination
No. of Aircraft
Time
Price
Production Cost
(one time)
9 countries
6
1 month
€295/piece
€ 3.328
(all aircrafts)
AIRCRAFT INTERIOR
Overhead Bin
The opportunities to communicate are
endless in that you can advertise in a story
board format from the front to the back of
the aircraft on each bin, using as many
languages as necessary in order to reach
your ever expanding audience.
Rate Card Overhead
Bin
Overhead
Places/aircraft
Destination
No. of
Aircraft
Time
Monthly Rate Card
Production Cost
(one time)
Between 40
and 52/aircraft
9 countries
6
1 month
€90/piece
€ 15.274
(all aircrafts)
NOTE: The fleet is not sold on a country by country basis because aircraft may fly to different destinations.
AIRCRAFT INTERIOR
Sidewall Panels
– Above Window Areas
This area is visible to all passengers
when looking above the windows. This
high visibility area further strengthens
your brand and message as you
decorate the cabin with creative
images.
Rate Card Sidewall
Panels
Destination
No. of
Aircraft
Time
Monthly Rate Card
Production Cost
(one time)
All
(9 countries)
6
1 month
€55/piece
€ 15.274
(all aircrafts)
AIRCRAFT INTERIOR
Tray Table
Tray table Advertising allows for a
key message that grabs the
passenger’s attention for at least
one hour during each flight and at
all times if the tray table is not
being used.
Rate Card Tray
Table
Tables
Destination
Time
Price
Production Cost
(one time)
All
6 aircrafts *
All
1 month
€25/piece
€ 9.130
All aircrafts
* See number of seats on slide No. 7
AIRCRAFT INTERIOR
Back Seat Insert
Space dedicated to insert the security
information, in flight magazine and also
your flyer, brochure or catalogue.
Rate Card Back
Seat Insert
Seats
Destination
Time
Monthly
Passengers
Average 2010
Price
All
6 aircrafts (*)
All
1 month
90.000
€ 9.000
* See number of seats on slide No. 7
AIRCRAFT INTERIOR
Headrest Covers
Rate Card Headrest
Seats / Blue
Air fleet
887 seats
Destination
All
9 countries
Passengers
Average
90.000/month
Covers
No. of Aircraft
6
Minimum booking: 2 months
Format: 440x240cm
Price includes production costs
Time
Price
1 month
2 months
3 months
1 year
€ 10.000
€ 25.000
€ 20.000
€ 40.000
AIRCRAFT INTERIOR
Wet Wipes
Full colour printed envelope (7x10cms) with
a high quality textil wet wipe (16/18 cms).
Your logo or company information on one
side and Blue Air logo on the other side.
Around 380 flights per month.
Rate Card Wet
Wipes
Destination
No. of Aircraft
Time
Passengers
Average
Price
All
9 countries
6
1 month
2 months
3 months
1 year
90.000/month
€ 5.000
€ 8.000
€ 12.000
€ 20.000
Production Cost: € 4.000 - 100.000 pieces/month
JOURNEY PLANNING
Flight Ticket Pocket
Print your logo or advertising layout in the
outside face of the ticket/invoice pocket
Insert your promotional flyer!
Rate Ticket/Invoice
Quantity
Sales Point
POCKET
Inside Flyer
Time
Price
(Romanian Agencies)
15.000
15
Yes
30 days
5.000 €
30.000
15
Yes
60 days
10.000 €
45.000
15
Yes
90 days
15.000 €
90.000
15
Yes
180 days
30.000 €
180.000
15
Yes
365 days
45.000 €
JOURNEY PLANNING
Booking Confirmation
/ Electronic Ticket
Reach almost 40.000
passengers per month
throughout all our
destinations.
The banner is placed
directly next to vital data
for the passenger (flight
time, gate, etc.).
The booking confirmation
is the key travel document
that passengers
carry with them
throughout their entire
journey.
Repeated exposure to the
advertising message is
therefore guaranteed.
Advertise here
190 x 400mm banner
Price:
5.000 €/month
AIRCRAFT EXTERIOR
Airplanes as Billboards - Inventive Marketing…
and the possibilities never end.
Contact us for further details.
Contact
CONTACT PERSON
Maria Elena STOICA
Ancillary Revenues Specialist
Blue Air
71 Buzesti St.
4th Floor. District 1
Bucharest 010992 - Romania
Phone: +40 21 208.86.60
Mobile: +40 757-08.66.70
E-mail: maria.stoica@blue-air.ro
www.blueairweb.com