spring / summer 2012

Transcription

spring / summer 2012
spring / summer 2012
jewellery workbook
dyrberg/kern
spring/summer 2012
spring/summer 2012
dyrberg/kern
m y t h i c a l
SPRING
/
SUMMER
2 0 1 2
indira necklaces
anima earpost
4
xxxxxxxxx
xxxxxxxxx
the brand
What does it take to create a brand that resonates with beauty and sensuality in the hearts and minds of women all around the world?
It usually takes someone with exceptional talent, vision, passion and perseverance.
In the case of DYRBERG/KERN A/S, it took two such individuals from two extremely different backgrounds; each with a distinctive angle
on design who were drawn to each other as if by destiny.
The moment Gitte Dyrberg and Henning Kern met, their unique chemistry and creative energy was instantly apparent. As the Creative
Directors, design masterminds and driving forces behind, DYRBERG/KERN A/S is today – 25 years later - a brilliant contemporary
designer jewellery and watch brand, which never ceases to intrigue and entice consumers. Their mission is clear: To be a preferred
choice for modern and confident women to express their style and beauty.
How? By offering an extensive and inventive range of iconic classics and a sultry approach to style and sophistication. A fascination with
art, architecture, interior, design, graphics, nature, film and music has influenced Dyrberg and Kern’s ability to continuously surprise and
seduce consumers infatuated with their brand.
Together with their unrelenting creative connectivity with each other ...
And then you start to grasp how passionate and prolific Gitte Dyrberg and Henning Kern are as a design duo.
5
handmade jewellery
All DYRBERG/KERN design is managed from our design studio at our headquarters in Copenhagen, Denmark, where a skilled team of
designers sketch the collections. After the seasonal fashion themes, trends and seasonal materials and colours are decided and each
jewellery style is determined, the production takes place in various work-shops in Asia, where manufacturers produce the collection
according to our design and quality standards.
Our materials, such as pearls, stones, crystals and leather are sourced all over the world, from Italy, China or Africa, depending on the season.
DYRBERG/KERN products are created by hand and undergo many different processes: from casting, polishing and plating of the metal
base, to hand braiding of leather, to cutting, polishing, and insertion of precious stones and brilliant crystals. Finally the many different
elements of one single jewellery piece are assembled. After each process, a specific quality control is performed.
Each jewellery piece goes through about 40 different processes and as many hands before the magical moment finally happens
– it meets your eye and love hopefully takes over...
We consider the environment
All DYRBERG/KERN’s products are strictly following both Danish and international laws concerning heavy metals, such as Nickel, Lead,
Mercury and Cadmium. Further to that all DYRBERG/KERN’s suppliers are signing a Code of Conduct, and they are randomly being inspected by our local staff during production. This for making sure that we only deal with suppliers whom have focus on CSR (Corporate
Social Responsibility). Why? Because we set pride in being responsible, caring and non-selfish about the way we do business.
dyrberg/kern
spring/summer 2012
content
Collection Introduction
10
jewel satellites
12
must-haves
14
The Collection
Timeline spring/summer 2012
18
cushion
22
medallion
24
crystal rocks
28
clay
30
ishtar
34
starlight
40
dragon
44
lion
46
cut glass
50
pearls & beads
56
leather
60
jokers
64
Loose Chains 68
icons
70
style guide
76
materials
88
Eyewear
92
/ PRE-ORDERS
ORDER DATE
SHIPPING DATE
DELIVERY TIME IN SHOP
23th August 2011 26th January 2012
1-6 working days
4th September 2011
23th February 2012
1-6 working days
8th November 2011
22nd March 2012
1-6 working days
Re-order shipping date: 15th March 2012
symbols
Point of sale material
Elise Lou wears:
liona eyewear
satoria fingerring
mitra, basze, jivago, ulla, camereo,
clivia, cressida bracelets
104
10
collection introduction
collection introduction
11
collection
introduction
Rising above the earth, birds have been symbols of power and freedom throughout the ages.
In many myths, birds link the human world to the Divine that lie beyond ordinary perception.
Come fly away with us into the Spring/Summer 2012 collection…
Who is this mysterious, enigmatic and mythical woman?
It is in the power of every woman to create her own story – her own myth…
That woman could be you!
Shine your Magic. Awe them.
Be Enchanting. Charm.
Capture the magic of the moment.
Be dazzling and stay the centre of attention.
It\s so simple, yet its not.
Create your own Myth.
Be Mythical.
Be You.
Elise Lou wears:
kiramia fingerring
basze, jivago bracelets
11
12
jewel satellites
jewel satellites
Name
jewel satellites
Symbols
Styles
Name
Styles
14
Dragon
5
A beautiful Story of Maturity,
Love, Peace and Belief
Cushion
The Year of the Dragon
5
The Softer Side of Squares
Breaking news: From Spring/Summer 2012 we have decided to dispose the Jewels collection in a different way.
Instead of dividing the Jewels collection into three large themes, we have decided to divide the collection
Medallion
Lion
8
Fierce as a Lion
11
Praise Yourself or Someone
Dear to You
Cut Glass
15
Romance up Your Life
into a number of smaller groups of great variety, which we call satellites.
Crystal Rocks
Each satellite is small and tells a new and distinctive design story. Each satellite offers Unique Selling
5
Edge up Your Style
Pearls & Beads
11
Add a little color to your life
Points of its own.
With this collection change we are able to:
Clay
– offer more choice within the collection.
A Season of Softness
9
Leather
10
Rock Cool and Edgy
– or Casually Classic
– respond to more design trends within the season.
– offer more products that don’t cannibalize on each other
– create easier choice for buyers and end consumers
Ishtar
– make more interesting and diversified Visual Merchandizing in the store.
A Tribute to the Goddess
of Ishtar
We are proud to present you the Jewels satellites on the next pages.
Starlight
Let your Inner Star Shine
13
17
Jokers
13
Crystal Classics
8
Loose Chains
Chains of Love
4
14
must-haves
must-haves
must-haves
15
Must-have necklaces
One look demands longer, slimmer, thinner chains with motif
pendants in smaller, fragile feminine proportions.
Find here the MUST-HAVE pieces from the MYTHICAL collection across the satellites.
Other looks include clusters of brilliant crystals set in classic or
not so classic designs.
They represent the very best of the collection and will be focus points in all our consumer
As chains turn slimmer this season, be bold and layer chains one
on top of the other.
related communication.
Necklaces: Kefira, Xanna, Saphira, Eranthe, Ann, Verlene, Linnet.
Favored for their versatility and small to moderate size, these classic MUST-HAVES go
from a day at the office to a night on the town with ease. Hand-selected for their sparkling
overtones, perfect shape and excellent luster, these MUST-HAVES are by far and away
our most popular!
So be sure to stock them for spring 2012.
Must-have pendants
An interesting pendant looks great on any leather string, metal
chain, or beaded strings.
Note that the best pendants are often motif pendants and
come in a variety of metal finishes.
Key Pendants have a bit more size and are most often
crystallized for maximum effect.
Pendants: Lenne, Nohely, Falguni.
16
must-haves
must-haves
17
Must-have fingerrings
The key is shine, so choose a smart selection of solitaire rings,
rings with symbols, wide crystal bands and a cool oversized
solitaire ring.
Must-have bracelets
All rings include smaller and larger crystals in white or
greyish nuances.
Noisy bangles, crystal glass bracelets, leather bracelets, linked
and chain bracelets are the main focus of the season. Colours are
natural or metallic, easy shades to wear and combine.
Choose between gold plated or silver and let your hands
do the talking.
Proportions are smaller than in previous seasons, feminine, yet
extremely glamorous.
Fingerrings: Mina, Beola, Emily, Zacari, Cyrielle.
Arm jewellery is ideal to stack – so be bold and wear several
pieces on top of each other.
Bracelets: Camereo, Senga, Lorna, Jivago, Basze, Mitra, Shany, Kay.
Must-have earrings
The best earrings this season are either small classic post
earrings with charming motifs, hoop styles heavily crystallized, or
they may even feature interesting symbols.
The best styles go from simple to very ornamental – yet colours
are neutral and easy to wear.
Earrings this season show great variety and these small masterpieces are designed to draw attention to a beautiful face.
Earrings: Quinn, Mitada, Taglia, Kimmie, Benish, Fay, Anima.
18
symbols
symbols
anima
verle
picture shown in: 100%
picture shown in: 100%
small dragonfly earpost
made with facet cut crystals
symbols
silver
gold
19
large hoop earpost
made with facet cut crystals
/
/
/
silver
/
gold
as/grey
The DRAGONFLY, HEART, PEACE AND CROSS.
A beautiful Story of Maturity, Love, Peace and Belief.
as/grey
The dragonfly symbolizes change in the perspective of
self realization; a change that has its source in mental
and emotional maturity and the understanding of the
ss/crystal
sg/crystal
deeper meaning of life.
as/grey
Combining the minuscule Dragonfly with the eternally
ss/crystal
sg/crystal
romantic Heart shape, the Peace sign and a four sided
Cross on several jewellery pieces of Symbols, we
express our wish for you to fully integrate Maturity, Love,
Peace and Belief in your life.
lela
small cross earpost
made with facet cut crystals
verlene
picture shown in: 100%
/
/
silver
The Symbols satellite spreads a powerful message;
however we spread the word discreetly, offering only
gold
ss/crystal
sg/crystal
/
/
silver
chain necklace made with
facet cut crystals and pendant
90 cm
gold
picture shown in: 100%
as/grey
small scale miniature symbols on feminine earrings,
the thinnest leather bracelets imaginable, thin double
chains, all featuring Symbols, generously sprinkled with
tiny crystals.
ss/crystal
Product USP
Consumer USP
Customer USP
Classic and timeless
In line with the classic
mainstream trend of
today
Broad appeal
Tiny motifs of the
dragonfly, heart,
peace and cross
add symbolic value
Creates storytelling
and turns jewellery
into conversation
pieces
Great sell-in story
and add-on selling
opportunity.
Tiny facet cut crystals
High profile and look
High profile and quality
sg/crystal
fay
heart earpost
made with facet cut crystals
picture shown in: 100%
/
/
silver
gold
as/grey
pohndalos
as/grey
ss/crystal
sg/crystal
symbol necklace
made with facet cut crystals
45 cm + extension
picture shown in: 100%
ss/crystal
silver
gold
sg/crystal
/
/
as/grey
carlin
symbol necklace
made with facet cut crystals
90 cm
picture shown in: 100%
ss/crystal
sg/crystal
/
/
silver
gold
20
symbols
symbols
secret
indira
heart ring made with facet cut crystals
double necklace with pendants
made with facet cut crystals
100 cm
picture shown in: 100%
/
/
silver
gold
21
picture shown in: 100%
as/grey
ss/crystal
sg/crystal
SIZE I
/
/
silver
gold
SIZE II
SIZE III
SIZE IV
beola
symbol ring made with facet cut crystals
picture shown in: 100%
/
/
silver
gold
as/grey
ss/crystal
as/grey
sg/crystal
ss/crystal
sg/crystal
SIZE I
SIZE II
senga
sg/crystal
chain bracelet with pendants
made with facet cut crystals
SIZE III
picture shown in: 100%
as/grey
/
/
silver
SIZE IV
gold
ss/crystal
ulla
as/grey
ss/crystal
as/grey
ss/crystal
picture shown in: 100%
/
/
silver
ardith
beracha
picture shown in: 100%
picture shown in: 100%
heart and waxed cotton string
made with facet cut crystals
70 cm
silver
gold
/
/
gold
dragonfly and waxed cotton string
made with facet cut crystals
70 cm
/
/
silver
sg/crystal
gold
sg/sand
symbol leather bracelet made with
facet cut crystals and gun button closure
ss/grey
ss/black
sg/crystal
22
cushion
cushion
jatana
silver
earpost made with facet cut crystals
picture shown in: 100%
gold
liyah
/
/
/
/
silver
French hook earpost made with
facet cut crystals
gold
picture shown in: 100%
23
Cushion
The Softer Side of Squares.
Easy does it: We love the contrast between the hard
ss/crystal
sg/crystal
as/grey
ss/crystal
sg/crystal
as/grey
ss/crystal
sg/crystal
as/grey
and the soft – and we simply could not help ourselves
bringing a softer, more feminine version of the square to
life this season.
A soft cushion shape was molded and cast, then finally
shany
sprinkled with a full carpet of luscious crystals in muted
leather bracelet made with
facet cut crystals pendant
soft tones. A faux prong effect was added on all four
picture shown in: 100%
sides: And voila – the concept of Cushion was brought
/
/
silver
to life.
gold
sg/crystal
Cushion contains French hoop earrings, a sweet
pendant, charm bracelets and much more….
as/grey
Product USP
Consumer USP
Customer USP
Classic and timeless
In line with the classic
mainstream trend of today
Broad appeal
Tiny crystal pillow
Understated elegance
Appeals to the
modern woman
Tiny Swarovski
crystals
High profile and look
High profile and
quality
eranthe
ss/crystal
/
/
silver
necklace made with facet cut crystals
87 cm
picture shown in: 100%
gold
cadence
ring made with facet cut crystals
picture shown in: 100%
/
/
silver
gold
ss/crystal
SIZE I
SIZE II
SIZE III
SIZE IV
Elise Lou wears:
erta, cadence fingerrings
sg/crystal
as/grey
24
medallion
medallion
mandana
les
picture shown in: 100%
picture shown in: 100%
medallion earpost made with
Swarovski Elements
medallion
silver
gold
25
medallion French hook earpost made with
Swarovski Elements
/
/
/
silver
/
gold
as/grey
Praise Yourself or Someone Dear to You.
ss/crystal
A medal or medallion has existed for many centuries as
a symbol. It is awarded to a person as a symbol or form
of recognition for personal, athletic, military, scientific,
academic, or various other achievements.
ss/crystal
sg/crystal
as/grey
sg/crystal
sg/crystal
as/grey
Inspired by the classic medallion we came up with a
circular design, featuring a larger crystal as the centre,
flanked by rows and more rows of smaller crystals,
creating frames in frames… hard to visualize, but
gorgeous in real.
mitaDA
medallion earpost made with
Swarovski Elements
The satellite features hoop earrings, a tiny leather
picture shown in: 100%
bracelet, several rings and two fantastic pendants, not
/
/
silver
to be missed.
gold
Assign your own symbolic meaning to this beautiful
medallion…
ss/crystal
Product USP
Consumer USP
Customer USP
Classic and timeless
In line with the classic
mainstream trend of today
Broad appeal
Large and small
crystals
Understated elegance
Appeals to the
modern woman
Tiny Swarovski
crystals
High profile and super
glam look
falguni
silver
medallion pendant made with
Swarovski Elements
High profile and
quality
gold
picture shown in: 100%
Elise Lou wears:
mitada earpost
mina fingerring
as/grey
ss/crystal
/
/
sg/crystal
pamina
picture shown in: 100%
as/grey
/
/
silver
large medallion pendant made with
Swarovski Elements
ss/crystal
gold
sg/crystal
26
medallion
medallion
cressida
sadra
27
as/grey
medallion leather bracelet made
with Swarovski Elements
and gun button closure
medallion ring made with
Swarovski Elements
picture shown in: 100%
picture shown in: 100%
/
/
silver
gold
as/grey
ss/crystal
sg/crystal
SIZE I
/
/
silver
gold
ss/black
SIZE II
sg/sand
ss/sand
SIZE III
SIZE IV
mina
linde
picture shown in: 100%
picture shown in: 100%
large medallion cocktail ring made
with Swarovski Elements
silver
linked medallion bracelet made
with Swarovski Elements
as/grey
/
gold
/
ss/crystal
sg/crystal
/
/
silver
gold
SIZE I
as/grey
ss/crystal
SIZE II
sg/crystal
SIZE III
SIZE IV
dama
linnet
medallion necklace made with
Swarovski Elements
42 cm + extension
medallion necklace made with
Swarovski Elements
90 cm
picture shown in: 100%
picture shown in: 100%
silver
gold
/
/
/
silver
/
gold
as/grey
ss/crystal
sg/crystal
as/grey
ss/crystal
sg/crystal
28
crystal rocks
crystal rocks
deanna
crystal cluster fingerring made
with Swarovski Elements
picture shown in: 100%
crystal rocks
/
/
silver
gold
Edge up Your Style.
Not so understated are The Crystal Rocks satellite.
Clusters of glittering Swarovski crystals are creatively
mounted on a strong silicone band set on the metal base.
Cool and very different, this technique gives new life to
crystal jewellery. A superb greyish metallic colour way
ss/GREY
sg/GREY
ss/GREY
sg/GREY
SIZE I
was chosen for this line on silver or golden plate.
sg/grey
ss/grey
SIZE II
Choose between hook earrings, elongated sautoir
chains and oversized cocktail rings.
SIZE III
yano
crystal cluster necklace made
with Swarovski Elements
45 cm + extension
picture shown in: 100%
Product USP
Consumer USP
Customer USP
Unique design
Fashionable
Appeals to the fashionoriented women
Crystal clusters
Edgy and eyecatching look
High profile
Swarovski Crystal
Rocks
High profile and
super glam look
High profile and quality
/
/
silver
gold
SIZE IV
odette
crystal cluster ring made with
Swarovski Elements
picture shown in: 100%
/
/
silver
deanna, odette fingerring
gold
janessa
crystal cluster earpost made with
Swarovski Elements
picture shown in: 100%
/
/
silver
gold
SIZE I
sg/grey
ss/grey
SIZE II
SIZE III
margo
ss/grey
sg/grey
crystal cluster necklace made with
Swarovski Elements
90 cm
picture shown in: 100%
/
/
silver
gold
SIZE IV
29
30
clay
clay
beulah
31
ecca
heart earpost made with facet cut crystals
hoop earpost made with detachable
facet cut crystals pendant
picture shown in: 100%
picture shown in: 100%
Clay
/
silver
/
gold
silver
gold
as/crystal
Spring 2012 is a Season of Softness.
/
/
as/crystal
Softness is what Clay is all about. Sensually molded
in clay and meticulously cast in metal, asymmetrically
sprinkled with tiny crystals and plated in the softest mat
gold and silver, the Clay satellite brings the primitive, the
crafted and the handmade to mind.
ss/crystal
sg/crystal
mg/crystal
ss/crystal
sg/crystal
mg/crystal
Wear Clay if you want to exude discreet charm in a
wonderful season of softness; you will find irregular
bangles and stackable rings, oblong ear posts, tiny
chains and a sweet heart shape pendant.
becca
hoop earpost with detachable pendants
made with facet cut crystals
The inscription “Good Fortune” on a few items in Mrs.
picture shown in: 100%
Dyrberg’s personal hand writing discreetly decorates
Consumer USP
Customer USP
Different and unique
minimal design
In line with the current
trend for minimal design
Unique product
presentation
Handcrafted look
Makes consumer
stand out
Appeals to the
casual woman
Tiny crystals
High profile and look
High profile and
quality
/
/
gold
for you…
Product USP
silver
few items of Clay and expresses the best of our wishes
ss/crystal
belita
heart pendant made with
facet cut crystals
Inscription good fortune
on back side
/
/
silver
gold
sg/crystal
as/crystal
mg/crystal
picture shown in: 100%
Elise Lou wears:
becca earpost
ava fingerring
baccalyn, keziah bracelets
ss/crystal
sg/crystal
as/crystal
mg/crystal
32
clay
clay
ava
baccalyn
large fingerring.
Slighty adjustable, due to open back side.
bangle made with facet cut crystals.
Inscription good fortune
picture shown in: 100%
picture shown in: 100%
silver
gold
/
/
/
silver
/
gold
shiny silver
shiny gold
antique silver
mat gold
SIZE I
SIZE II
ss/crystal
chanah
sg/crystal
as/crystal
mg/crystal
SIZE I
ring made with facet cut crystals.
Inscription good fortune
picture shown in: 100%
/
/
silver
gold
ss/crystal
sg/crystal
as/crystal
SIZE II
mg/crystal
SIZE I
SIZE II
blenda
necklade made with facet cut crystals.
Inscription good fortune
80 cm
SIZE III
picture shown in: 100%
SIZE IV
/
/
silver
gold
jennies
linked bracelet.
Inscription good fortune
picture shown in: 100%
/
/
silver
gold
shiny silver
shiny gold
mat gold
ss/crystal
sg/crystal
as/crystal
mg/crystal
33
34
ishtar
ishtar
jaycee
daisha
picture shown in: 100%
picture shown in: 100%
earpost made with
facet cut crystals
ishtar
silver
gold
35
French hook earpost made with
facet cut crystals
/
/
/
silver
/
gold
as/grey
ss/crystal
A Tribute to the Goddess of Ishtar.
The legend has it that Ishtar was the Assyrian and
Babylonian goddess of fertility, love, war and sex.
Ishtar was the protector of the dancers, singers and
courtesans of the temple.
ss/crystal
sg/crystal
mg/grey
as/grey
sg/crystal
mg/grey
We were so intrigued by this slightly risqué idea that we
decided to use the Symbol of Ishtar: The eight-pointed
star symbol, as the centre piece in a group of mat
golden or antique silver jewellery pieces, adding plenty
of crystals to pimp up the glam factor. We hope you feel
xavia
as enchanted by the symbol of Ishtar, as we are…
French hook earpost made
with facet cut crystals
picture shown in: 100%
/
/
silver
gold
Product USP
Consumer USP
Customer USP
Highly fashionable
style and stands out
Different unique
design
Appeals to the trend
and fashion oriented
woman
Ishtar is a symbol of
fertility, love, war
and sex
Turns jewellery
into conversation
pieces
Appeals to the
confident and
feminine woman
Tiny and large crystals High profile and look
ss/crystal
sg/crystal
as/grey
mg/grey
ss/crystal
sg/crystal
as/grey
mg/grey
High profile and quality
nohely
pendant made with
facet cut crystals
picture shown in: 100%
/
/
silver
gold
linnet, eranthe,
verlene, frideria necklace
zacari fingerring
36
ishtar
ishtar
xavo
frideria
chain bracelet made
with facet cut crystals
sg/crystal
picture shown in: 100%
cross necklace made with
facet cut crystals
90 cm
picture shown in: 100%
/
/
silver
gold
mg/grey
/
/
silver
gold
ss/crystal
as/grey
ss/crystal
keziah
ss/crystal
linked bracelet made
with facet cut crystals
sg/crystal
mg/grey
as/grey
zacari
ring made with facet cut crystals
picture shown in: 100%
picture shown in: 100%
/
/
silver
/
/
silver
gold
as/grey
gold
ss/crystal
sg/crystal
as/grey
mg/grey
ss/crystal
sg/crystal
as/grey
mg/grey
SIZE I
sg/crystal
SIZE II
mg/grey
SIZE III
SIZE IV
satoria
xanna
ring made with facet cut crystals
necklace made with
facet cut crystals
50 cm
picture shown in: 100%
picture shown in: 100%
/
/
silver
gold
/
/
silver
gold
SIZE I
SIZE II
SIZE III
ss/crystal
sg/crystal
as/grey
mg/grey
SIZE IV
37
38
ishtar
ishtar
benish
aqantha
picture shown in: 100%
picture shown in: 100%
earpost made with
Swarovski Elements
casondra
hoop earpost made with
Swarovski Elements
large metal ring
picture shown in: 100%
/
/
silver
/
/
/
silver
/
gold
silver
gold
gold
sg/crystal
as/grey
sg/crystal
ss/crystal
mg/grey
ss/crystal
as/grey
mg/grey
shiny silver
shiny gold
antique silver
mat gold
ss/crystal
sg/crystal
as/grey
mg/grey
SIZE I
SIZE II
adilyn
SIZE III
earpost made with
Swarovski Elements
picture shown in: 100%
/
/
silver
gold
SIZE IV
erta
large cocktail ring made with
Swarovski Elements
picture shown in: 100%
/
/
silver
as/grey
ss/crystal
sg/crystal
mg/grey
gold
siasha
large hoop earpost
with moving pendants
picture shown in: 100%
/
/
silver
gold
jacinto
pendant made with
Swarovski Elements
picture shown in: 100%
/
/
silver
gold
as/grey
SIZE I
SIZE II
SIZE III
antique silver
antique bronze
ss/crystal
sg/crystal
mg/grey
SIZE IV
39
40
starlight
starlight
kimmie
crystal banding earpost made
with Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
starlight
/
/
silver
gold
Let your Inner Star Shine.
Essential for any modern woman is to always look
confident, cool and above all ready for what may come.
Starlight will give you all this and direct extra attention
to you.
ss/crystal
ss/hematite
sg/crystal
ss/hematite
sg/crystal
ss/hematite
sg/crystal
This satellite in stainless steel features the Swarovski
CrystalTex banding, where tiny crystals are carefully set
in silicone banding, finally to be set on the steel base.
Extremely cool, timeless in all its minimalistic splendor.
hennie
Choose simplistic rings, hoop earrings in several sizes
crystal banding earpost made
with Swarovski Elements
and noisy bangles in white crystal or hematite grey.
picture shown in: 100%
/
/
silver
gold
Product USP
Consumer USP
Customer USP
Minimal and modern
design, yet feminine
and elegant.
In line with the trend
for simpler jewellery
Appeals to the modern
and confident woman
Stainless steel
Excellent quality
No plating claims
Swarovski CrystalTex
banding
High profile and super High profile and
glam look
excellent quality
STAINLESS STEEL
ss/crystal
vikki
large hoop crystal banding earpost
made with Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
/
/
silver
gold
ss/crystal
mabel, lorna bangels
41
42
starlight
starlight
mabel
fratianne
crystal banding ring made with
Swarovski Elements
wide crystal banding bangle made
with Swarovski Elements
STAINLESS STEEL
/
/
silver
gold
STAINLESS STEEL
picture shown in: 100%
picture shown in: 100%
ss/crystal
ss/hematite
sg/crystal
/
/
silver
gold
SIZE I
SIZE II
SIZE III
SIZE IV
ss/crystal
ss/hematite
sg/crystal
ss/crystal
ss/hematite
sg/crystal
SIZE I
emily
crystal banding ring made with
Swarovski Elements
SIZE II
STAINLESS STEEL
picture shown in: 100%
/
/
silver
gold
ss/crystal
ss/hematite
SIZE III
sg/crystal
SIZE I
SIZE II
LORNA
crystal banding bangle made with
Swarovski Elements
SIZE III
STAINLESS STEEL
picture shown in: 100%
/
/
silver
SIZE IV
gold
ann
crystal banding necklace made
with Swarovski Elements
65 cm
picture shown in: 100%
/
/
silver
gold
SIZE I
STAINLESS STEEL
SIZE II
ss/crystal
ss/hematite
sg/crystal
SIZE III
43
44
dragon
dragon
45
taglia
fish hook dragon earpost
made with Swarovski Elements
STAINLESS STEEL
STAINLESS STEEL
picture shown in: 100%
dragon
/
/
silver
gold
2012 is the Year of the Dragon.
ss/crystal
According to the legend, the dragon was master of all
of the elements of nature.
ss/crystal
sg/grey
Dragons have wings, allowing them to fly freely above,
saphira
dragon necklace made with
Swarovski Elements
90 cm
symbolizing the ability to see the “big picture” as well as
the ability to predict danger or future circumstances.
picture shown in: 100%
/
/
silver
Dragons in the Orient are associated with wisdom and
rinji
longevity and they usually possess supernatural power.
gold
dragon ring made with
Swarovski Elements
sg/grey
picture shown in: 100%
An edgy group of Stainless Steel jewelry features the
/
/
silver
Dragon as the focal motif. With a thin line of crystals
gold
running down the spine of this magical creature, we are
STAINLESS STEEL
abraxa
fish hook dragon earpost
made with Swarovski Elements
sure this line will make heads turn and fire break out!
picture shown in: 100%
With the choice between a golden or a shiny polished
silver
steel finish, we are sure the supernatural power of the
gold
Dragon truly rubs off on you …
ss/crystal
/
/
sg/grey
STAINLESS STEEL
SIZE I
SIZE II
Product USP
Consumer USP
Customer USP
Stainless steel
Excellent quality
No plating claims
Symbolism associated
with magic and wisdom
Makes consumer
stand out
Creates a great
selling-in story
Tiny Swarovski crystals
High profile and look
High profile and quality
SIZE III
SIZE IV
ss/crystal
scatha
dragon chain bracelet
made with Swarovski Elements
sg/grey
sg/grey
STAINLESS STEEL
picture shown in: 100%
/
/
silver
gold
rinji fingerring
ss/crystal
46
lion
lion
valora
lion head earpost made with
Swarovski Elements
ari
STAINLESS STEEL
picture shown in: 100%
lion
/
/
silver
gold
47
lion head fish hook earpost
made with Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
Fierce as a Lion.
The Lion has been an icon for thousands of years,
appearing in cultures across Europe, Asia, and Africa.
Lions are commonly depicted as “king of the jungle”;
and, the lion has been a popular symbol of royalty and
stateliness, as well as a symbol of bravery.
ss/crystal
sg/crystal
ss/crystal
sg/crystal
As lions share the world of both night and day, the Lion
bears a message of prudence to all of us. It is a symbol
of authority and command over subconscious thought.
tigris
Designed in stainless steel and carefully moulded up, the
bracelet made with Swarovski Elements
picture shown in: 100%
Lion satellite includes earrings, bracelets, pendants and
/
/
necklaces featuring the ferocity of lions. Adding extra
silver
pizzazz to the line, the Lion holds a gigantic Swarovski
gold
STAINLESS STEEL
ss/crystal
crystal between his teeth or rows of crystals in his mane,
exuding extra glamorous effect. It’s Fierce!
sG/crystal
Product USP
Consumer USP
Customer USP
Stainless steel
Lion motif has strong
symbolic power
Excellent quality
No plating claims
Makes consumer
stand out and radiate
strength and power
Eye-catching and
storytelling item
High profile and look
High profile and quality
Swarovski crystals
lenna
large lion head pendant made with
Swarovski Elements
picture shown in: 100%
/
/
silver
gold
STAINLESS STEEL
ss/crystal
torania necklace
tigris bracelet
sg/crystal
48
lion
lion
kefira
torania
picture shown in: 100%
picture shown in: 100%
lion head necklace made with
Swarovski Elements
85 cm
silver
gold
large lion head necklace made
with Swarovski Elements
95 cm
sg/crystal
ss/crystal
sg/crystal
kimba
lion head ring made with
Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
/
STAINLESS STEEL
aslan
gold
/
gold
ss/crystal
/
silver
STAINLESS STEEL
silver
/
large lion head ring made with
Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
/
/
/
silver
/
gold
ss/crystal
sg/crystal
ss/crystal
SIZE I
SIZE I
SIZE II
SIZE II
SIZE III
SIZE III
SIZE IV
SIZE IV
sg/crystal
Elise Lou wears:
gimme necklace, lenna pendant
kimba fingerring, baccalyn,
tigris, camereo bracelets
49
50
CUT GLASS
cut glass
freya
51
damita
cut crystal glass heart shaped earpost
cut crystal glass heart shaped
French hook earpost
picture shown in: 100%
picture shown in: 100%
CUT GLASS
/
silver
/
gold
silver
gold
ss/turquoise
Romance up Your Life.
/
/
sg/sand
The soft colour palette of these beautiful facet cut
crystal glass is inspired by nature as we enjoy it up North:
The cool sky over Scandinavia and faded earthy natural
tones are reflected as sandy beiges, antique roses,
faded water greens and the softest of light greys….
ss/grey
AB/rose
sg/sand
ss/turquoise
ss/grey
AB/rose
The group consists of two matching lines: one line
features a romantic heart of 16 facets, a new take on
this eternal shape, definitely something for the romantic
soul. Another line is dominated by the shape of a soft
jardana
square, almost like a soft pillow.
large cut crystal glass heart shaped ring
picture shown in: 100%
/
/
Enjoy an interesting mix of tone-in-tone shades, cloudy
silver
and semi transparent stones, mixing sizes, shapes and
gold
proportions.
ss/turquoise
ss/grey
AB/rose
sg/sand
SIZE I
SIZE II
SIZE III
SIZE IV
Product USP
Consumer USP
Customer USP
Elegant crystal
styles in the season’s
pastel colours
Matches the colours
of the season
Appeals to the trend
oriented costumer
Hand cut crystal and
hand set stones
High profile and
quality
High profile and quality
Feminine products
with great visual
effect
Looks great and
makes consumer
shine!
Eye-catching product
charlesia
cut crystal glass heart shaped linked bracelet
picture shown in: 100%
/
/
silver
gold
ss/grey
sg/sand
AB/rose
werdina earpost
52
cut glass
cut glass
jennara
sera
kyra
picture shown in: 100%
picture shown in: 100%
picture shown in: 100%
cut crystal glass heart shaped necklace
40 cm + extension
silver
gold
cut crystal glass pillow
shaped earpost
/
silver
/
gold
ss/turquoise
ss/grey
AB/rose
53
cut crystal glass pillow shaped
French hook earpost
/
/
/
silver
/
gold
sg/sand
ss/black
ss/grey
AB/rose
sg/sand
ss/black
ss/grey
AB/rose
sg/sand
jezebel
large cut crystal glass
heart shaped pendant
picture shown in: 100%
/
/
silver
gold
ss/turquoise
ss/grey
AB/rose
sg/sand
ss/turquoise
ss/turquoise
kiramia
cut crystal glass pillow
and heart shaped ring
picture shown in: 100%
/
/
silver
gold
ss/turquoise
ss/grey
ss/black
sg/sand
AB/rose
SIZE I
SIZE II
SIZE III
SIZE IV
Elise Lou wears:
kiramia fingerring
54
cut glass
cut glass
fainche
werdina
damica
picture shown in: 100%
picture shown in: 100%
picture shown in: 100%
cut crystal glass pillow shaped
French hook earpost
silver
gold
cut crystal glass pillow shaped chandelier
French hook earpost
/
silver
/
gold
cut crystal glass pillow shaped necklace
40 cm + extension
/
/
/
silver
/
gold
ss/turquoise
ss/black
55
ss/grey
ss/black
sg/sand
AB/rose
ss/grey
ss/black
sg/sand
AB/rose
ss/turquoise
mamie
large cut crystal glass pillow shaped pendant
picture shown in: 100%
/
/
silver
gold
ss/grey
AB/rose
sg/sand
sg/sand
ss/turquoise
ss/grey
sadie
ladonia
picture shown in: 100%
picture shown in: 100%
cut crystal glass pillow shaped ring
silver
gold
cut crystal glass pillow shaped linked bracelet
/
/
/
silver
/
gold
ss/black
ss/turquoise
ss/grey
ss/black
sg/sand
ss/grey
AB/rose
SIZE I
SIZE II
AB/rose
sg/sand
SIZE III
SIZE IV
56
pearls and beads
pearls and beads
57
kaylee
flexible facet cut crystal bead bracelet
Beads 6×8 mm
picture shown in: 100%
pearls and beads
/
/
silver
gold
ss/crystal
ss/sand
ss/grey
ss/rose
ss/purple
ss/black
Add a Little Colour to Your Life.
Crystal beads and pearls are classic and continue to
stay an important part of our jewelry range and this
season is no exception.
Our crystal and pearl designs are designed to match
all jewel satellites and add subtle colour to the jewellery
range. Proportions this season are sized down for a
really lady like look
kay
Facetted crystal beads in subtle pastel tones in two
flexible facet cut crystal bead bracelet
Beads 4× 6 mm
sizes come as flexible bracelets and a matching long
picture shown in: 100%
necklace. Pearls this season include hoops and linked
/
/
silver
bracelets with noisy pearls. Add on top of that flexible
gold
elastic bracelets.
ss/crystal
Product USP
Consumer USP
Customer USP
Elegant crystal and
pearl styles in the
season’s pastel
colours
Match the colours of
the season and
gives a classic look
Appeals to the
modern customer
Hand cut crystal
and hand set stones
High profile and
quality
High profile and quality
Feminine products
with great visual effect
Looks great and
makes consumer
shine!
Eye-catching product
ss/sand
ss/grey
ss/crystal
ss/sand
ss/grey
kaylong
long facet cut crystal bead necklace
80 cm / beads 4 × 6 mm
picture shown in: 100%
/
/
silver
ss/rose
ss/purple
ss/black
gold
ss/rose
STAINLESS STEEL
ss/purple
ss/black
58
pearls and beads
pearls and beads
vipas
sunniva
large hoop earpost
with moving pearls
flexible pearl elastic bracelet
picture shown in: 100%
picture shown in: 100%
/
/
silver
/
/
silver
gold
gold
sg/grey
ss/white
ab/rose
ss/sand
sg/white
ss/white
sg/white
ss/sand
sg/grey
ab/grey
sloane
golda
heart necklade made with
facet cut crystals and pearl
45 cm + extension
French hook heart earpost made with
facet cut crystals and pearl
picture shown in: 100%
picture shown in: 100%
/
/
silver
as/grey
gold
sg/grey
/
/
silver
gold
divila
beaded resin and metal necklace
with pendants and textile tassel
90 cm
picture shown in: 100%
/
/
silver
gold
sade
chain bracelet with moving pearls
ss/white
ss/sand
ss/white
sg/white
sg/white
picture shown in: 100%
ss/sand
sg/white
ss/sand
sg/white
sg/grey
kaylongo
long pearl necklace
80 cm
picture shown in: 100%
/
/
silver
gold
sg/grey
/
/
silver
gold
ss/sand
ss/white
ss/white
sg/grey
59
60
leather
leather
shany
sarandon
leather bracelet made with
facet cut crystals pendant
leather bracelet made with
Swarovski Elements
picture shown in: 100%
leather
basze
STAINLESS STEEL
leather bracelet with metal studs
picture shown in: 100%
picture shown in: 100%
/
/
silver
/
/
silver
gold
61
/
/
silver
gold
gold
Rock Cool and Edgy – or Casually Classic.
We think it is so cool to combine glittering crystal and
ss/powder
ss/powder
ss/grey
ss/grey
ss/black
ss/black
sg/grey
sg/powder
sg/powder
sg/grey
stainless steel with natural leather for that slightly edgy,
bohemian look. We have added Italian leather to our
collections as far back as we can think and will continue
to do so in future collections.
sg/crystal
Natural leather adds that air of casual chic that we love to
bring to our collections. These days, leather jewellery is
often about sexy little bracelets that we decorate with
glittering crystals or pimp with high gloss metal hardware.
Leather is often imported from Europe and printed,
embossed or dyed to match the current fashion shades
as/grey
of this season.
ss/crystal
Product USP
Consumer USP
Customer USP
Modern design
Fashionable yet
different design
Appeals to the
modern woman
Excellent quality
High profile
High profile
Easy and neutral
colours
Easy to combine
with other jewel
Satellites
Up-selling possibilities
barrymora
leather bracelet made with
Swarovski Elements
picture shown in: 100%
/
/
silver
gold
cressida
picture shown in: 100%
/
/
silver
STAINLESS STEEL
as/grey
medallion leather bracelet made
with Swarovski Elements
and gun button closure
ss/sand
gold
ss/black
sg/sand
ss/black
ss/sand
62
leather
leather
gimme
mitra
picture shown in: 100%
picture shown in: 100%
leather and chain bracelet
with gun button closure
leather necklace
80 cm
silver
gold
/
/
/
silver
/
gold
ss/powder
ss/grey
STAINLESS STEEL
sg/powder
ss/black
ss/powder
ss/grey
sg/powder
sg/grey
sg/grey
ss/black
shields
sg/powder
leather bracelet with monogram
motif and gun button closure
picture shown in: 100%
/
/
silver
gold
sg/grey
ss/black
ss/grey
STAINLESS STEEL
clivia
ss/powder
leather and chain bracelet
with gun button closure
ss/powder
picture shown in: 100%
/
/
silver
gold
sg/powder
ulla
symbol leather bracelet made with
facet cut crystals and gun button closure
picture shown in: 100%
/
/
silver
gold
ss/grey
sg/sand
sg/grey
ss/grey
ss/black
ss/black
63
64
jokers
jokers
noble
calik
picture shown in: 100%
picture shown in: 100%
solitaire earpost made with
Swarovski Elements
jokers
silver
gold
65
solitaire hoop earpost made with
Swarovski Elements
/
/
/
silver
/
gold
Crystal Classics.
sg/grey
Jokers are jewellery designs that match all of the
previously shown, more fashion oriented jewel satellites.
Jokers have a generic, streamlined, modern look and
a broad commercial appeal; meaning more great style
sg/crystal
ss/crystal
ss/grey
sg/crystal
sg/grey
ss/crystal
ss/grey
sg/crystal
sg/grey
ss/crystal
ss/grey
with a longer life span. They simply don’t go out of
fashion. Several of our JOKERS have stayed with us for
seasons, others are new.
Crystals come in a variety of sizes and combine easily.
Colours are neutral and classic this season, and include
white crystal and grey, looking spectacular with shiny
silver or gold.
louise
solitaire necklace made with
Swarovski Elements
40 cm + extension
picture shown in: 100%
picture shown in: 100%
silver
gold
Product USP
Consumer USP
Customer USP
Classic and timeless
Easy to combine with
previous collection
and all jewel satellites
Broad appeal and
don’t go out of fashion
Easy and neutral
colours
Easy to combine with
other jewel Satellites
Up-selling possibilities
Swarovski crystals
High quality
High profile and quality
ette
french hook solitaire
earpost made with
Swarovski Elements
hoop earpost made with
Swarovski Elements
sg/crystal
ss/crystal
/
ss/grey
camereo
STAINLESS STEEL
picture shown in: 100%
/
gold
quinn
gold
/
silver
sg/grey
silver
/
two row tennis bracelet made
with Swarovski Elements
picture shown in: 100%
/
/
/
silver
/
gold
STAINLESS STEEL
sg/grey
sg/crystal
ss/grey
ss/crystal
ss/crystal
sg/crystal
66
jokers
jokers
sg/grey
cone/b
tennis bracelet made with
Swarovski Elements
picture shown in: 100%
silver
gold
thranze
narrow solitaire ring made with
Swarovski Elements
STAINLESS STEEL
sg/crystal
picture shown in: 100%
/
/
/
silver
/
gold
ss/crystal
ss/grey
ss/crystal
ss/grey
sg/crystal
sg/grey
ss/crystal
ss/grey
sg/crystal
sg/grey
ss/crystal
ss/grey
sg/crystal
sg/grey
SIZE I
SIZE II
STAINLESS STEEL
SIZE III
SIZE IV
conian
sg/grey
heavy tennis bracelet made
with Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
/
/
silver
gold
sg/crystal
ss/grey
cyrielle
solitaire ring made with
Swarovski Elements
picture shown in: 100%
ss/crystal
/
/
silver
gold
SIZE I
SIZE II
caline
ring made with Swarovski Elements
picture shown in: 100%
STAINLESS STEEL
gnyneth
STAINLESS STEEL
large cocktail ring made with
Swarovski Elements
SIZE III
picture shown in: 100%
/
silver
/
gold
silver
gold
/
/
SIZE IV
kindra
ring made with Swarovski Elements
picture shown in: 100%
/
/
silver
ss/crystal
sg/crystal
ss/crystal
sg/crystal
gold
SIZE I
SIZE I
SIZE II
SIZE II
SIZE III
SIZE III
SIZE III
SIZE IV
SIZE IV
SIZE IV
STAINLESS STEEL
SIZE I
SIZE II
67
68
loose chains
loose chains
69
loose chains
Chains of Love.
Loose chains are an essential part of the
DYRBERG/KERN jewellery range.
– Add new little cute pendants to these chains or not
– Mix chains with beaded necklaces strings of
pearls and leather
priam 40
necklace 40 cm + extension
picture shown in: 100%
– Mix golden and steel chains together
silver
– Whatever you do – play and have fun!
gold
/
/
shiny silver
antique silver
shiny gold
shiny silver
antique silver
shiny gold
mat gold
antique bronze
shiny gold
mat gold
antique bronze
priam 90
necklace 90 cm
picture shown in: 100%
/
/
silver
gold
boiken 45
necklace 45 cm + extension
picture shown in: 100%
/
/
silver
gold
shiny silver
boiken 80
necklace 80 cm
picture shown in: 100%
/
/
silver
gold
shiny silver
antique silver
shiny gold
70
icons
icons
icons
DYRBERG/KERN Icons are an important part of our product assortment. With our Icons collection, we give you the opportunity
to benefit from our extended experience and knowledge of bestselling items. The Icons collection includes jewellery pieces in
Silver or Gold and clear crystal – items that we know are bestsellers and that we are able to stock on a longer term basis.
The following Unique Selling Points characterize the collection:
- Icons are our bestsellers over time
- Icons match new and previous DYRBERG/KERN jewellery collections
- Icons blend in with the seasonal DYRBERG/KERN collection
- Icons are classic DYRBERG/KERN products with long lifespan
- Icons will not go on sale
- Icons is a great base of a commercial DYRBERG/KERN jewellery assortment
With the Icons collection, you will be able to buy our bestsellers in the season, as Icons are never out of stock.
The Icons collection is available for immediate delivery from October 1st 2012.
jivago, basze bracelets
71
72
icons
icons
thelma
bullina
earpost made with Swarovski Elements
French hook earpost made with
Swarovski Elements
picture shown in: 100%
/
silver
/
gold
gold
ss/crystal
/
/
sg/crystal
jivago
picture shown in: 100%
picture shown in: 100%
silver
gold
ss/crystal
engraved metal bangle set of
two pieces with inscriptions
FAITH and LOVE
pendant necklace made with
Swarovski Elements
45 cm + extension
picture shown in: 100%
silver
barrymore
/
/
/
silver
/
gold
sg/crystal
73
ss/crystal
sg/crystal
STAINLESS STEEL
noble
laurino
picture shown in: 100%
picture shown in: 100%
solitaire earpost made with
Swarovski Elements
ette
hoop earring made with
Swarovski Elements
solitaire necklace made with
Swarovski Elements
40 cm + extension
shiny gold
SIZE I
picture shown in: 100%
silver
gold
/
/
silver
/
gold
/
ss/crystal
raelene
hoop earpost made with
Swarovski Elements
picture shown in: 100%
/
silver
/
gold
gold
ss/crystal
/
SIZE II
sg/crystal
cyrielle
one row ring made with
Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
silver
/
gold
/
/
sg/crystal
ss/crystal
louise
french hook solitaire earpost made
with Swarovski Elements
ss/crystal
sg/crystal
SIZE I
SIZE I
SIZE II
SIZE II
SIZE III
SIZE III
SIZE IV
SIZE IV
picture shown in: 100%
/
/
silver
gold
ss/crystal
STAINLESS STEEL
picture shown in: 100%
/
gold
/
solitaire ring made with
Swarovski Elements
silver
/
SIZE III
ss/crystal
kallahari
STAINLESS STEEL
picture shown in: 100%
silver
sg/crystal
quinn
French hook earpost made with
Swarovski Elements
/
gold
ss/crystal
sg/crystal
silver
shiny silver
sg/crystal
ss/crystal
sg/crystal
sg/crystal
74
icons
icons
ora
cone
necklace made with Swarovski Elements
38 cm + extension
emily
heart necklace made with
Swarovski Elements
45 cm + extension
STAINLESS STEEL
picture shown in: 100%
crystal banding ring made with
Swarovski Elements
STAINLESS STEEL
picture shown in: 100%
picture shown in: 100%
silver
gold
/
/
silver
/
sg/crystal
/
/
/
silver
gold
gold
ss/crystal
ss/crystal
sg/crystal
ss/crystal
sg/crystal
ss/crystal
sg/crystal
SIZE I
SIZE II
oratammy
cone/b
tennis bracelet made with
Swarovski Elements
picture shown in: 100%
picture shown in: 100%
/
/
silver
gold
SIZE III
French hook heart earring made
with Swarovski Elements
STAINLESS STEEL
/
/
silver
sg/crystal
gold
SIZE IV
LORNA
ss/crystal
crystal banding bangle
made with Swarovski
Elements
picture shown in: 100%
ss/crystal
sg/crystal
/
/
silver
gold
STAINLESS STEEL
kimmie
conian
heavy tennis bracelet made
with Swarovski Elements
crystal banding earpost made
with Swarovski Elements
STAINLESS STEEL
silver
gold
/
STAINLESS STEEL
picture shown in: 100%
picture shown in: 100%
sg/crystal
/
/
silver
gold
/
SIZE I
ss/crystal
SIZE II
ss/crystal
sg/crystal
SIZE III
75
76
style guide
style guide
77
style guide
The Mythical collection is divided into satellites and can be combined in an easy way to create a simple look.
Each satellite can be styled separately, but the satellites can also be mixed. The satellites can be mixed with additional
styles such as Pearls & Beads, Leather, Jokers, Icons and Loose chains. For the satellites which do not have a storytelling
poster to be displayed with, use an A5 showcard instead.
THE GUIDELINE PRINCIPLES ARE:
• Each satellite can be styled in both silver and gold on the same birch veneer sheet.
• Mixed satellites must only be styled in either silver or gold on the same birch veneer sheet.
• Both sunglasses and watches must be shown separately, not integrated in the collection.
• Limited number of styles per logo sheet (max 10 -14 styles).
• The jewellery must be shown lying flat. This way of styling gives a good and simple overview of the collection.
• Keep straight lines when placing the plexi and the small birch veneer sheets on the large birch
veneer sheet.
• For displaying use the birch veneer sheets combined with the plexi you already have.
HOW TO MIX THE SATELLITES IN THE STYLING
satellites
satellites to mix
Showcard / poster
Symbols
Pearls & Beads
Showcard A
Cushion
Medallion
Crystal rocks
Clay
Ishtar
Starlight
Dragon
Cut glass
+
+
Leather
+
Jokers
+
Loose chains
+
Icons
or
+
Storytelling poster
and
Plexi cubes
Satellite mix - LION / STARLIGHT / ICONS / MEDALLION / DRAGON / LEATHER.
Focus on gold, crystal and leather.
13 pcs. shown.
78
style guide
style guide
79
SATELLITE MIX
styling with plexi combined with birch
veneer sheets.
Mix of MEDALLION / PEARLS & BEADS /
CLAY and JOKERS styles.
Use the new plexi cube “New collection”
11 pcs. shown.
Mix of SYMBOLS / DRAGON / LEATHER / ICONS
CUT GLASS and ISHTAR.
Focus on silver with black leather and crystal.
Use plexi and white ribbon paper as display
for a light and cool graphic look.
10 pcs. shown.
Mix of CUT GLASS / LEATHER satellites and ICONS.
This tall styling fits perfectly for the top shelf of the Profile Corner.
8 pcs. shown.
80
style guide
style guide
satellite
storytelling
FLAT STYLING WITH THE BIRCH VENEER
SHEETS FROM THE START KIT.
the NEW storytelling display used as
background.
The a5 showcard can be used in stead of
the storytelling display.
LION SATELLITE
When showing both gold and silver
MEDALLION SATELLITE
on the birch veneer sheet, remember
A silver and gold mix with always to place the gold styles to
focus on the circular shaped styles the left and the silver styles to the right.
mixed with leather bracelets.
10 pcs. shown.
13 pcs. shown.
DRAGON SATELLITE
ISHTAR SATELLITE
dragon mixed with grey and black
ISHTAR with crystals combined
leather.
with black leather styles.
11 pcs. shown.
11 pcs. shown.
81
82
style guide
style guide
83
SATELLITE MIX
focus on silver in combination with
soft colours
MEDALLION / CUT GLASS /
LEATHER / PEARLS & BEADS satellites
and ICONS.
10 pcs. shown.
Mix of CLAY / ISHTAR / LEATHER / PEARLS & BEADS satellites and ICONS.
Use the A5 showcard as background.
13 pcs. shown.
84
style guide
style guide
SATELLITE MIX
focus on styling with gold
Mix of SYMBOLS / CLAY / ISHTAR /
PEARLS & BEADS satellites and ICONS.
Use a white logo sheet for emphasizing this
The SYMBOLS styles are mixed with few
light and timeless look.
simple ICONS styles.
11 pcs. shown.
10 pcs. shown.
Mix of PEARLS & BEADS / CLAY / LEATHER /
For a classic look mix ICONS
ISHTAR and JOKERS to obtain this classic
with styles from the PEARLS & BEADS
and greyish look.
and STARLIGHT satellites.
14 pcs. shown.
10 pcs. shown.
85
86
style guide
style guide
87
SATELLITE MIX
silver and gold on the same sheet
a flat styling with the A5 showcard in the
background
STARLIGHT satellite shown in both silver and gold
together. A simple and classic styling mixed with few
leather styles.
12 pcs. shown.
Silver and gold CUSHION styles mixed with few items from the STARLIGTH / JOKERS satellites and ICONS.
Gold must be placed at the left side and silver styles to the right.
14 pcs. shown.
88
materials
materials
89
the platings
materials
BASE METAL AND PLATINGS
The Stainless Steel Line
We all know stainless steel for its unique qualities. It will not corrode, does not tarnish and is extremely durable. Stainless steel is also
extremely strong, meaning it will not bend or weaken. Jewellery and watches produced in stainless steel stay nice and shiny for a long
time and are practically resistant to wear and tear. As a jewellery material stainless steel is a rather non traditional, and thereby seen as
a natural choice for our modern contemporary jewellery collection.
•Extremely durable
•Stays shiny for years
•Modern contemporary look
The Brass Line
The base metal of most of our jewellery is brass, which is an alloy of copper and zinc. Adding aluminum makes brass stronger and more
corrosion resistant. We use brass as our base metal for our jewellery for its unique properties. Freshly polished brass is similar to gold in
appearance, but becomes more reddish within days of exposure to the elements, which is why a top plating process is required. Brass
receives the top plating in stainless steel. Brass is nickel and lead free and anti-allergenic.
•Strong and corrosion resistant
• Nickel and lead free
•Traditional jewellery metal
The IP Plating
Most of our plating is the highly technical IP plating technique which is normally used in the watch industry.
IP or ion plating in technical terminology is more stable than wet-plating, because it is not so much affected by fluctuation of precious
metals. Exposed to oxygen, all non-precious metals (including silver) will tarnish. This is why we Ion plate. Depending on climatic conditions
and how the jewellery piece is being worn, the plating gradually goes off – we call it wear and tear. Colour change or tarnishing of the IP
plating rarely happens. By using IP instead of traditional wet-plating, it takes much longer before the colored plating wears off and the base
metal is visible. It is hard to give an estimate about the durability – it depends on how and where the jewellery piece is being worn.
One of the numerous advantages IP plating has over wet-plating is its environmental friendliness. IP does not rely on water, and
contamination through waste water for production process is avoided, or kept at an absolute minimum.
•Reduces colour change
•Reduces tarnishing
•Environmentally friendly
shiny gold
shiny silver
MAT GOLD
ANTIQUE SILVER
ANTIQUE bronze
Shiny gold is not technically a
gold plating, but a gold
coloured ion plating, containing
a fraction of 24 ct. gold.
Shiny silver is not a sterling
silver plating, but a stainless
steel ion plating, looking like
silver.
Mat gold is not technically a
gold plating, but a mat gold
coloured ion plating, containing a fraction of 24 ct. gold
• Gold coloured ion plating
• Contains a fraction of
24 ct. Gold
•Stainless steel ion plating
•Looks like silver
•Ion plating
• Contains a fraction of
24 ct. gold
The components are wet
plated with 10 micro meter
sterling silver and have
received antique finish and
polishing process. The surface
is protected by a strong
coating.
The components are wet
plated with 10 micro meter
bronze and have received
antique finish and polishing
process. The surface is
protected by a strong coating.
• Wet plated w. 10 micro meter sterling silver
•Antique finish w. Strong coating
• Wet plated w. 10 micro meter sterling silver
•Antique finish w. Strong coating
swarovski crystals
SWAROVSKI CRYSTALS
Made with Swarovski Elements from the Austrian manufacturer Swarovski are used in our jewellery.
“Made with Swarovski Elements” is the luxury brand name for the range of precision-cut crystal chatons we use for
our jewellery.
Round stones, Chatons
In 2004 the company released the Xilion, a new copyrighted cut designed to optimize the brilliance of the diamond cut
chaton that we use in abundance. The crystals are either crystal clear, solid coloured, or effect coated to imitate natural
or recreate never before seen stones. The round shaped Xilion Chatons have 14 unique facets, all machine-cut with
utmost precision. The cutting technique used to create the Xilion Chaton makes the crystal stand out from any other
cut and makes it the most brilliant cut on the marked.
• 14 unique facets
•Exceptional brilliance
•Resembles real diamonds
The CrystalTex
The Starlight theme features the CrystalTex. Small XILION chatons are laid on a transparent, synthetic base material.
The CrystalTex chaton banding has 590 stones per row & meter. The stones are perfectly placed in a grid.
The CrystalTex chaton banding is an exciting, luxurious and unique statement in the fashion world. XILION Chatons
offer high brilliance and a copyright protected cut. The banding is a symbiosis of technical and glamorous looks.
• New unique and luxurious design
• Glamorous elegant look
Crystal Rocks
Large double- pointed crystal chatons make Crystal Rocks an eye-catching, luxurious and innovative new design
element. A round circle of crystals are fixed to a transperant base material and mounted in metal frames.
• New innovative eye-catching design
• Fashionable edgy look
90
materials
materials
91
other materials
CUT CRYSTAL GLASS
One group of jewellery features soft squares and hearts in cut crystal.
The crystal is coloured all the way through and hand cut by artisans in many facets in our workshops.
These little wonders will sparkle throughout the night right back at you, whether they are brilliantly transparent or
opaque and treated with a lustrous coating. Several colour ways will be available and the crystal glass is lead and
nickel free.
• Crystal sparkles
•Hand-cut
•Lead and nickel free
FACET CUT CRYSTALS
in the Jewellery groups Symbols, Cushion, Clay etc. the jewellery are made with small round crystal chatons. The
crystal used is of excellent quality, brilliantly crystal clear and machine cut with precision.
For enhanced light distribution and luminosity. The facet cut technique is technically close to and the shine resembles that of real diamonds. The high tech foiling secures maximum brilliance and stays safely intact in use.
m e t a l B a ng l e s i z e s •High-precision cut
•Resembles real diamonds
•High-tech foiling
I
II
III
63 mm
65 mm
67 mm
f i ng e r r i ng s i z e s
CRYSTAL GLASS NECKLACES AND BRACELETS
A group of necklaces and bracelets are created in crystal beads, cut in a barrel like shape, the rondelle, for a more
voluptuous look. These crystal pieces are available in the seasons light pastel colours and are lead and nickel free.
I
II
III
IIII
U1 mm
51
54
57
60
NO2 mm
11
14
17
20
Ø3 mm
16.24
17.20
18.15
19.10
• Barrel-shape
•Lead and nickel free
no t i c e
Pearls
Among our Pearls and Beads styles we feature man-made pearls with a close resemblance to natural pearls. A bead
with an glass core has been coated with a special paste, made out of natural mother-of-pearl for their iridescence.
This coating process is repeated six times until a multitude of fine layers is formed over the core to build up the
density and color uniformity. The pearls are coloured in this seasons colours light brown, grey and cream white and
polished by hand to remove imperfections – that’s why our pearls are always perfectly matched and round-shaped –
if not baroque….
• Glass core
• 6 coatings of natural Mother of Pearl
One colourway is shown in 100% real size, other
colourways are shown in reduced size.
Maintenance
• Do not wear your jewellery when sleeping
• Do not wear your jewellery in the shower or during hand washing
• Do not spray perfume directly on the metal, leather or crystals
• Do not wear your jewellery during any sports activities
•Should your jewellery get wet, dry it immediately with a soft cloth.
Do not use jewellery cleaner or abrasive
• Please note that the faceted Swarovski Elements are breakable
•Avoid heavy physical activity while wearing these items
Leather
We love the funky combination of stone, metal and leather and this season is no exception. We cut and stitch calf
leather into innovative and interesting jewellery pieces such as bracelets, and neck pieces. Our leather qualities live
up to the latest EU standards as for the contents of cadmium, mercury, lead and nickel.
• Calf leather
•Hand-cut and stitched
•Live up to EU standards
PRODUCT WARRANTY
• Breaches due to maltreatment of the jewellery are not
covered by the warranty
• Wear and tear means that the jewellery has been worn
out over time
• Wear and tear is not covered by the warranty
• Production errors are covered by our warranty.
• We replace or repair the product to you free of charge
within the warranty period
aslan, secret, sadra,
cadence, zacari fingerring
92
eyewear
eyewear
93
eyewear
SHADES OF TOMORROW.
The unique combination of fashionable design and high quality materials is the essence of DYRBERG/KERN Eyewear.
To complement the jewellery range we have come up with a number of shades designed to make you look your best!
The Eyewear designs of spring/summer 2012 revolve around three hip designs:
1. The Wayfarer Style: if you want to opt for that retro look in Havana brown or black resin.
2. The Lennon style – a trip down memory lane to the 1960 hippie style, little round specs for an ultra hot look.
3. The Aviator Style: the classic drop shaped frame shade made in brass, golden or steel colored.
All the shades are designed to match the DYRBERG/KERN jewellery of the season – either decorated with brilliant crystals
or otherwise detailed or embellished on the bars.
Product USP
Consumer USP
Customer USP
Eyewear styles in
three trendy yet
classic shapes
Fashionable yet
different design
Broad appeal and
fits many faces
Decorated with
crystals
Different than
mainstream specs
Differentiates from
other brands
Matches the
DYRBERG/KERN
jewellery line
Adds high profile
and a unique look
A unique product
presentation
Elise Lou wears:
acantha eyewear
abraxa earpost
rinji fingerring
94
eyewear
acantha ss
eyewear
price
/
Frame & temple: Brass
Lens: Polycarbonite
liona aa
price
/
Frame & temple: Polycarbonite made with SWAROVSKI ELEMENTS
Lens: Polycarbonite
acantha ss 2,2
COLOUR CODE:_ __________________ silver/black
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 2
liona aa 2,2
COLOUR CODE:_ __________________ black/silver
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
acantha ss 1,6
COLOUR CODE:_ __________________ gold/brown
LENSE CODE: _____________________ gold mirror
UV-category:_ _______________________________ 2
liona aa 2,1
COLOUR CODE:_ ___________________ black/gold
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
acantha ss 3,2
COLOUR CODE:_ ____________________ gun/black
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 2
95
96
eyewear
STARLING aa
eyewear
price
/
Frame & temple: Polycarbonite
Lens: Polycarbonite
pagan aa
price
/
Frame & temple: Acetate
Lens: Acetate
STARLING aa 2,2
pagan aa 2,2
COLOUR CODE:_ __________________ black/silver
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
COLOUR CODE:_ __________________ black/silver
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
STARLING aa 2,1
pagan aa 6,1
COLOUR CODE:_ ___________________ black/gold
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
COLOUR CODE:_ ________________ havanna/gold
LENSE CODE: ____________________ faded brown
UV-category:_ _______________________________ 3
97
98
eyewear
LEVANA aS
eyewear
price
/
Frame & temple: Polycarbonite / brass
Lens: PC
abraxa aa
price
/
Frame & temple: Polycarbonite
Lens: Polycarbonite
LEVANA as 2,2
abraxa aa 2,2
COLOUR CODE:_ __________________ black/silver
LENSE CODE: _________________ dark solid grey
UV-category:_ _______________________________ 3
COLOUR CODE:_ __________________ black/silver
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
LEVANA as 6,2
abraxa aa 2,1
COLOUR CODE:_ _______________ havanna/silver
LENSE CODE: _____________________ solid brown
UV-category:_ _______________________________ 3
COLOUR CODE:_ ___________________ black/gold
LENSE CODE: ____________________ faded brown
UV-category:_ _______________________________ 3
99
100 eyewear
lucine aa
eyewear 101
price
/
Frame & temple: Polycarbonite made with CrystalTex banding
Lens: Polycarbonite
crimson as
price
/
Frame & temple: Polycarbonite / brass made with CrystalTex banding
Lens: Polycarbonite
lucine aa 2,3
COLOUR CODE:_ ____________________ black/gun
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 2
crimson as 2,2
COLOUR CODE:_ __________________ black/silver
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
lucine aa 6,1
COLOUR CODE:_ ________________ havanna/gold
LENSE CODE: ____________________ faded brown
UV-category:_ _______________________________ 2
crimson as 2,3
COLOUR CODE:_ ____________________ black/gun
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 3
lucine aa 2,2
COLOUR CODE:_ __________________ black/silver
LENSE CODE: ______________________ faded grey
UV-category:_ _______________________________ 2
102 eyewear
alyson aa
Frame & temple: Injected style with
one oversized SWAROVSKI ELEMENT
Lens: Polycarbonite
eyewear 103
price
/
QUALITIES
alyson aa 2,1
COLOUR CODE:_ _________________________ black
LENSE CODE: _________________faded dark grey
UV-category:_ _______________________________ 3
DYRBERG/KERN Eyewear features Italian CR39 sun lenses
and Polycarbonate (Pagan : acetate). All lenses are UVA &
UVB protected.
DYRBERG/KERN Eyewear complies with European Directive
89/686/EEC in accordance with Standard En1836: 2005 + A1
2007 (sunglasses for general use)
All DYRBERG/KERN Eyewear styles are handmade from
carefully selected acetates, injected plastic and metal alloys.
The standards for the frames, lenses, nose pads, etc. are in
compliance with EU standards. Metal frames are made of
brass, laser cut and polished by hand with plated colours.
Frames are nickel-free, lead-free and allergy tested.
alyson aa 2,2
maintEnance
COLOUR CODE:_ _________________________ black
LENSE CODE: _________________faded dark grey
UV-category:_ _______________________________ 3
Always use a purse – Using a cover when you are not wearing your
eyewear is essential in order to protect your investment.
Cleaning – Never clean your eyewear with paper towels, tissue
products and especially not your clothes. To avoid scratching your
lenses, use a professional eyeglass cleaner and cloth that is soft and
lint free.
Avoid extreme heat – Excessive heat and cold can cause eyewear to
warp over time. If you are going to leave your eyewear in the car, keep
it in a cover or hidden from the direct sun, and especially not on the
dashboard.
Using your sunglasses as a headband – Constant use as a
headband runs the risk of your eyewear losing their original shape.
Have a professional READJUST them – Eyewear that does not fit
properly can compromise your vision comfort and performance. If
you try to adjust the temples or the nose pad yourself, it may break off.
Consult your eye care professional to maintain proper adjustment.
Elise Lou wears:
liona eyewear
satoria fingerring
104 point of sale material
point of sale material 105
introduction
of new bags
Gradually over the next few seasons we will integrate a new look to the well-known DYRBERG/KERN wrapping material, such as
jewellery boxes, paper bags and the like.
point of
sale material
The overall DYRBERG/KERN signature black and white look will continue in the seasons to come.
However, we have taken steps to introduce a more classic feminine and soft look to our wrapping material.
With more emphasis on the colour white, rather than on black, we are proud to present you with the paper bags, available from spring 2012.
The white basic colour signifies femininity and modern purity, yet stands out classic and stylish many years to come. The paper quality is semi
mat and the white colour is a Nordic cool white.
In order to present the brand and products of DYRBERG/KERN in the best way possible at the retail point, we have developed a
line of Point Of Sales material (POS), which we continuously update and improve season after season.
The selection of POS material is designed especially to enhance the consumer experience of the DYRBERG/KERN collections at
the point of sale, and it is developed to create the best and most effective backdrop for our product range.
One part of our POS material includes displays in transparent acrylic for category displaying, seasonal decoration incl. printed
material, such as post cards, banners, logos, show cards etc. and styles guides on how to use the material.
Another part includes wrapping material with cardboard boxes, jewel bags, ribbon and silk paper designed in our signature black/
white colours.
All this in order to create that unique shopping experience for your consumer. Let your local sales representative help you put
together the selection of POS and wrapping material to suit your needs.
For DYRBERG/KERN retail (shop-in-shop and mono brand store solutions) we have developed an extensive system of furniture
modules for a unique retail solution. Contact your local sales representative regarding this.
For bracelets, necklaces and time pieces.
Available in sets of 25.
For sales activities.
Available in sets of 100.
paperbag large
20 × 25 × 10 cm
set of 25
For earrings, rings and smaller items.
Available in sets of 25.
paperbag small
14 × 21 × 10 cm
set of 25
plasticbag
23 × 28 cm
set of 100
106 point of sale material
point of sale material 107
new pos material
Price labels
price marker – black pen
pricecubes
New discreet price labels in resilient plastic
material for easy and quick pricing of your
free-hanging jewellery and rings in the open.
Black superfine pen for writing the price of
the style on the new price labels.
To avoid the hanging price tags on the exhibited styles, we recommend wholesale and
retail to use a price cube system. The price
cubes system is an elegant and simple way
to price the jewellery.
price marker
black
pricecubes
It is important to use the silver labels for the
silver styles and the gold labels for the styles
in gold.
plexi magnet display a6
A clear acrylic poster frame with magnets. It is held
together with four powerful magnets in each corner
and posters can easily be switched.
plexi magnet
display a6
(1 pcs.)
This freestanding magnetic poster frame makes a
stylish item and is ideal for merchandising graphics
or as a branding block on the disk or in between the
collection.
price labels
silver
poster with storytelling
Small posters for the magnet display. Posters with
stories explaining the different symbols used on the
styles in the collection. Place these posters in between
the styles, e.g. the dragon story together with the
dragon styles etc.
Front
je 1201 posters
a6
(set of 100)
price labels
gold
(set of 100)
(set of 240 pcs.)
(1 pcs.)
(set of 6)
Back
plexi cubes
Small plexi cubes to place in between the
collection.
The New Collection cube must be placed
together with the new styles in the front of the
shop showing that there is a new collection out.
To show that there is a Stainless Steel collection
place the Stainless Steel cube together with
these styles.
NE W
STAINLESS
C OLLE C TION
logo plexi cube
new collection
(1 pcs.)
STEEL
logo plexi cube
stainless steel
(1 pcs.)
8 × 4 × 2 mm – 1 pcs.
RING DISPLAY
You can display 16 pcs. of rings.
It’s important to have straight lines when
displaying the rings and show half gold
and half silver either along or across at the
display
ring display
for 16 rings
(1 pcs)
logo streamer
for window
logo streamer
for instore
A logo streamer for placement on a store
facade. This size streamer fits well onto a door
or window.
A logo streamer for placement in a shop.
This size streamer fits well on a wall inside the
shop.
40 × 5 cm
90 × 12 cm
je1201 logo streamer
for window
je1201 logo streamer
for instore
(1 pcs)
(1 pcs)
108 point of sale material
point of sale material 109
the table unit
& the floor unit
the profile corner
The Table Unit contains:
The Floor Unit contains:
The Streamer
12 necklaces – 12 bracelets
12 rings – 20 earrings
You decide the selection!
20 necklaces – 20 bracelets
16 rings – 60 earrings – 10 pendants
You decide the selection!
Step 1
Clean the glass surface properly before placing a streamer.
Place the streamer with the glue side on the window.
Spray some liquid soap on the window.
The liquid soap reduces appearance of air bobbles.
Contact your local sales representative for more
information.
Contact your local sales representative
for more information.
(Dimensions: 30 × 30 × 50 cm)
(Dimensions: 60 × 60 × 150 cm)
Step 2
Use a scraper to place the sticker by pressing the scraper
on it while removing the back side paper.
Step 3
Finally remove the glue paper.
Now clean the streamer with a clean cloth.
Seasonal visual
to be exchanged
each season
Seasonal visual
to be exchanged
each season
JE 1201
floor unit poster
138 × 530 mm
JE 1201
table unit poster
232.5 × 383 mm
•Streamer should be placed on the back side of the Profile Corner
•Only intended for free standing Profile Corners
JE 1201
streamer model
For profile corners.
480 × 1480 mm
JE 1201
streamer logo
For profile corners.
480 × 1480 mm
110 point of sale material
point of sale material 111
how to use the
plexi materials
PLEXI EARRING DISPLAY A5
Double earring display
12 × 7 cm
Earring display mini
17 × 6 cm
Use this great earring display anywhere
in the open to show a variety of colours
and styles. Use only silver or gold on the
earring display.
Earring display A5
12 pcs. Shown. Focus on gold/crystal/
pearls. Keep straight lines when styling
the display.
EARRING DISPLAY mini
The earring display mini can be displayed
anywhere in the open to show small and
short earrings.
On this display you can show the same
style in many variations both in silver and
gold.
double EARRING DISPLAY
Use only silver or gold on the display.
Bracelet display large
10 cm
bracelet holder
12 × 10 cm
necklace display XL
47 cm
bracelet holder
Bracelet DISPLAY
Use the bracelet display inside the cabinet and style it with matching bracelets
within the satellites in silver or gold.
Use matching colors/shades of crystal,
pearls & beads or leather in a mix with
either silver or gold bracelets
HIGH NECKLACE DISPLAY xl
Use the necklace display in the open to
mix and match the styles or show all of
the colours in one group.
torso with nail
40 mm
PLEXI C-Cubes large
set of 3 pcs.
PLEXI BENCHES 3 PCS
20 × 10 × 12 cm / 17 × 8 × 8 cm / 16 × 4 × 8 cm
fingerring display
Use the fingerring display inside the
cabinet and mix and match different
sizes and styles to get a great look
using little space.
112 point of sale material
point of sale material 113
Aquarium D
Gift box small
fingerring
organdy
bag large
Gift box large
– bracelets
gift box
image
Gift box XL
– necklaces
37 × 36 × 33 cm
60 × 60 × 45 mm
set of 10 pcs.
only for retail
Plexi mirror small
11 × 19 cm
Mirror xl tilt
20 × 30 cm
only for retail
100 × 100 × 80 mm
160 × 295 ×50 mm
price cube box
Box of 1200 different numbers
(6 mm)
180 × 180 × 60 mm
plexi concept holder
A4 for image photos
only OUTlEt
Coversheet small
325 × 325 × 3 mm
Plexi torso small
white logo silk paper
set of 100 pcs
Black logo ribbon
17 mm
Coversheet large
27 cm
Plexi torso large
31 cm
Plexi Stock display
Hanging bracelet
display 22 cm
500 × 600 × 3 mm
sale material
Fingerring tray
Presentation tray
fingerring clip
Eyewear TRAY
220 × 280 mm
Fingerring
display
Single fingerring display
set of 25
220 × 280 mm
This elegant tray holds ten
pairs of eyewear and is perfect
for stock; behind and on the
counter. 30 × 30 cm
sale a4
showcard
sale a5
showcard
sale a5 50%
not on sale
7 × 4 cm
sale banner
50 × 120 cm
114 point of sale material
point of sale material 115
start kit
printed material
for all Wholesale and Retail customers
JE 1201 Logosheet large
500 × 600 mm
The start kit contains:
sheets of birch veneer
JE 1201 START kit
Items only available in complete kit
Logo sheet small – white
325 × 325 mm
ribbon paper – white
4 pcs. 80 × 407 mm
4 pcs. 98 × 407 mm
2 sets.
JE 1201 workbook
JE 1201 booklet
Workbook reserved
for professionals.
Each shop is entitled
to max 2 workbooks.
4
pcs.
End consumer catalogue.
For each ordered startkit
you can order 30 pcs.
white
8 pcs.
Sheet 1. – 325 × 325 mm
Sheet 2. – 80 × 80 mm
Sheet 3. – 80 × 160 mm
Sheet 4. – 100 × 250 mm
JE 1201 instore dvd
Instore video with still pictures
plexi cubes
New Collection 1 pcs.
8 × 4 × 2 mm
NE W
C OLLE C TION
Jewels showcard A5 1 pcs.
Front
Back
Stainless Steel 1 pcs.
8 × 4 × 2 mm
STAINLESS
STEEL
Jewels/Valentine showcard A4 1 pcs.
Front / Back
Be my Valentine
Jewels/time showcard A5 1 pcs.
Front
Back
Love
Kiss
Love
I love you Hugs
Hearts
Sweet Lovers Kiss Darling
You’re special Kiss
Lovebirds My love Hugs You’re special Darling Romance
Sweet Lovers Hugs My love
Romance You’re special
Forever Darling I love you Lovebirds Love I love you Sweet Lovers
Kiss Hearts Sweet Lovers Kiss Darling
You’re special Romance Hugs Lovebirds Darling Romance Hugs
Forever Darling Hugs Romance Hugs You’re special Hearts Kiss
Hearts Kiss Lovebirds
I love you Love
Sweet Lovers Hearts Love Sweet Lovers My love Sweet Lovers
Hugs
Hearts
Sweet Lovers
Romance
Darling You’re special I love you Romance Kiss
Lovebirds I love you Love Sweet Lovers Hugs
Romance
Hugs Darling You’re special Hearts My love Love Romance
Lovebirds
You’re special Romance Sweet Lovers
Sweet Lovers Romance Kiss Hugs You’re special Kiss
Kiss
Hearts Lovebirds
I love you
You’re special
Darling Kiss Romance Romance My love
Kiss Darling Sweet Lovers You’re special
Sweet Lovers
Love Romance
Lovebirds
You’re special
Hugs
Romance Kiss I love you
Sweet Lovers
Darling
Love
JE 1201 small banner
Textile banner.
500 × 1200 mm
JE 1201 large poster
700 × 1000 mm
JE 1201 small poster
500 × 700 mm
116 point of sale material
point of sale material 117
printed material,
aquarium & displays
+
Aquarium D
37 × 36 × 33 cm
+
Aquarium A
je 1201 eyewear Photo
aqua d
Only for aquarium D
(354 × 360 mm)
Aquarium D focus ON sunglasses.
5 pcs shown.
To create variation in the displaying place the sunglasses directly on
the bottom of the aquarium with both the plexi and small birch veneer
sheets. Sunglasses with many details must be displayed from the side
of. Keep straight lines when displaying the sunglasses.
=
aquarium a
JE 1201 Image Photo A4
33 × 22 × 13 cm
=
(only for Aquariums)
+
=
Eyewear desk display
aquarium C complete
33 × 24 × 22 cm
JE 1201 Image Photo A4
(only for Aquariums)
aquarium c complete
JE 1201
ew Display photo A3
Only for eyewear desk display
This free standing unit allows our customers to try
on our eyewear. Suitable for product matching in
windows, fashion shops and opticians.
dyrberg/kern
spring/summer 2012
spring/summer 2012
come fly away
with us...
indira necklaces
anima earpost
dyrberg/kern
DYRBERG/KERN A/S
Emdrupvej 26
DK-2100 Copenhagen
T +45 3538 3930
F +45 3538 6930
ASIA PACIFIC
+86 21 6276 9000
customercareapac@dyrbergkern.com
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+420 257 182 666
info@dyrbergkern.cz
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MIDDLE EAST
+971 4 372 4388
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+971 4 372 4388
info@signature-fashion.ae
PORTUGAL
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customercaresoutheurope@dyrbergkern.com
UNITED KINGDOM
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customercareuk@dyrbergkern.com
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mm@dyrbergkern.com.gr
ITALY
+34 93 292 27 39
customercaresoutheurope@dyrbergkern.com
RUSSIA
+7 499 724 84 04
youwell@youwell.ru
CZECH REPUBLIC
+420 257 182 666
info@dyrbergkern.cz
KOSOVO
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info@dyrbergkern.cz
SERBIA
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info@dyrbergkern.cz
DENMARK
+45 353 839 30
customercarenordic@dyrbergkern.com
LATVIA
+372 566 94 651
kristi@trendhouse.ee
SLOVAKIA
+420 257 182 666
info@dyrbergkern.cz
ALL OTHER Countries
+45 353 839 30
customercareexport@dyrbergkern.com
The workbook is a tool for professional use. Small adjustments may occur for production. This catalogue represents parts of the DYRBERG/KERN Spring/Summer 2012 contempoprary designer jewellery, ICONS and eyewear.
The items shown in this catalogue are designs exclusive to DYRBERG/KERN A/S. We are not responsible for products out of stock. ® DYRBERG/KERN is a registered trademark of DYRBERG/KERN A/S.
© 2011/2012 DYRBERG/KERN A/S. Any possible counterfeits will be prosecuted. Copyright: All materials included in this catalogue, including the text, photographs and logos, are the intellectual property of DYRBERG/KERN A/S
and may not be copied or reproduced in any form or by any means, digitally, electronically, mechanically, by photocopying, recording or in any other way for whatever purpose without the written consent by DYRBERG/KERN
A/S, to the extent permissible under the rules of law in your country.
dyrbergkern.com