May 09

NATO of California/Nevada
May 2009
NATO of California/Nevada
May 2009
Information for the California and Nevada Motion Picture Theatre Industry
Inside
Previews
NATO of CA/NV
Annual Membership
Meeting Scheduled
for June 25
Page 1
•
The Landmark
Theatre Receives
Mayor’s Award
Page 2
•
Projectionist
Catches Movie
Pirate
Page 2
•
Is Your Theatre
Staff Prepared for
Ratings Awareness
Month
Page 3
•
Win-Win for All:
2009 Spring/
Summer Film
Product Seminar
Page 4
•
NATO of CA/NV
To Present SixPart History of
Exhibition Seminar/
Lecture Series
Page 5
•
Year-To-Date
Statistics
Page 6
•
Calendar of Events
& Holidays
Page 7
NATO of CA/NV
Annual Membership Meeting
Scheduled for June 25
term box office and admisNATO of California/
sions trends, movie theatre
Nevada’s annual memberperformance during economship meeting is scheduled for
th
ic downturns, the theatrical
Thursday, June 25 , 10:00 am
release window, the current
at The Landmark Theatre in
number of screens and sites,
West Los Angeles. The meetdigital and 3-D screens, and
ing is open to all employees
seasonal product mix.
of member companies.
Also on the program will
This year’s keynote speakbe
a
report by NATO of CA/
er will be Stephen Gilula,
NV Sacramento lobbyist,
chief operating officer of Fox
Stephen
Gilula,
COO
of
Terri
Thomas, with details on
Searchlight Pictures. Mr. GiFox
Searchlight
will
deliver
the “tumultuous proceedings”
lula is no stranger to NATO
the
keynote
address.
currently facing Sacramento
of California/Nevada. Prior
legislators.
to joining Fox Searchlight
Mr. Gilula served as President and Chief
The meeting will begin with a continental
Executive Officer of Landmark Theatres breakfast at 9:00 am followed by the Memwhich he co-founded in 1974. Mr. Gilula bership Meeting at 10:00 am.
spent five years on the Board of Directors
As part of the agenda the 2009/2010
and Executive Committee of the National
officers of NATO of California/Nevada will
Association of Theatre Owners and served
be introduced. The 20 winners of the 2009
as Chairman of NATO of California/Nevada
NATO of California/Nevada Scholarship
for six years.
program will also be announced.
Mr. Gilula has overseen the distribution of
The Landmark Theatre is located at the
some of Fox Searchlight’s most successful films
corner of Pico and Westwood Boulevards
and as part of his keynote address will provide
with ample free parking available on site.
the anatomy of the very successful release of
All member employees are encouraged to
Slumdog Millionaire which also became the
attend, however admission is by reservation
Academy Award winner for Best Picture.
only. To register please complete registration
National NATO Director of Media &
form found at http://www.natocalnev.org/
Research Patrick Corcoran will present a
seminars.html and send to office@natocalnev.
statistical analysis of the state of the industry.
org by June 10th.
Topics covered will include long- and short-
NATO of California/Nevada
Previews
is published by the
National Association of
Theatre Owners of
California/Nevada
11661 San Vicente Blvd., Suite 830
Los Angeles, CA 90049
Phone: 310/460-2900
Fax: 310/460-2901
E-mail: Office@NATOCalNev.org
www.NATOCalNev.org
Officers
Milton Moritz
President & CEO
Raymond W. Syufy
Chairman
David Corwin
Vice President
Frank Rimkus
Treasurer
Alan Grossberg
Secretary
Jerome A. Forman,
Chairman Emeritus
Board of Directors
Bruce Coleman
Brenden Theatres
David Corwin
Metropolitan Theatres
Nora Dashwood
Pacific Theatres
Peter Dobson
Mann Theatres
James DuBois
Regal Entertainment Group
Alan Grossberg
UltraStar Cinemas
George Krikorian
Krikorian Premiere Theatres
Scott Lotter
Paradise Cinemas
Ed Moyer
AMC Theatres
Ted Mundorff
Landmark Theatres
Frank Rimkus
Galaxy Theatres
Bruce Sanborn
The Movie Experience
Hal Sawyer
Cinemark USA
Raymond W. Syufy
West Wind Drive-Ins
❦
Charlene Sievers
Director, Member Services
May 2009
The Landmark Theatre Receives Mayor’s Award
On April 30, 2009 Landmark Theatres’ flagship theatre, The Landmark received the prestigious
Los Angeles Mayor’s Certificate of Appreciation award for the significant contribution the theatre has
made to the community by “improving the quality of life in the Rancho Park Village”.
The theatre is currently developing a “Take Me Out To The Movies Day” as a fundraiser to help
the many local schools in the area that are facing severe budget cuts. The theatre was chosen for the
award by the Westside Neighborhood Council and Chamber of Commerce who commented “We are
very lucky to have The Landmark in our neck of the woods”!
(L-R) Rita Gattegno, General
Manager of The Landmark
and Ted Mundorff, Landmark
Theatres’ CEO accepted a certificate
recognizing their contribution
to the neighborhood from Jay
Greenstein, Sr. Deputy Field
Officer for Council District
5; Jennifer Badger, West Area
Representative for Mayor Antonio
R. Villaraigosa; Charles Horwitz,
school representative for the
Westside Neighborhood Council
(WNC) and Lisa Morocco, business
representative for the WNC.
Projectionist Catches Movie Pirate
Michael Yanez
of Cinemark’s
Century San Francisco
Centre 9 Theatre
As part of its active campaign to fight movie piracy the Motion Picture
Association of America (MPAA) has established a program that encourages
individuals with information on suspected video piracy operations to come
forward with that information. In many cases the person reporting may be
eligible for an award. Mike Yanez, a projectionist at Cinemark’s Century
San Francisco Centre 9 Theatre, was rewarded with a check for $500.00
from the MPAA for being observant while doing his job, thus leading to the
apprehension of a movie pirate.
Mr. Yanez was in the projection booth getting ready to start a new movie
on its opening Friday when he spotted a patron setting up a camera under his
jacket. Mr. Yanez informed his GM, Kelly Taylor, who called the police. When the police arrived, they walked into the theatre, came up behind the patron with the camera, took the camera out of his hands and asked him to step outside. After looking through the film,
they handcuffed him and took him down to jail. The police department understood the severity
and handled it accordingly. Mr. Yanez, who had to go to the courthouse later that week to make a
statement said “it was all very easy.”
Afterwards Mr. Yanez and Mr. Taylor contacted the MPAA, filled out the required paperwork
and Mr. Yanez received an award check for a job well done. For more information on piracy and the
MPAA visit http://www.mpaa.org/piracy.asp
2
NATO of California/Nevada
May 2009
Is Your Theatre Staff Prepared for
Ratings Awareness Month?
Following is a check list to help you prepare for
June 2009 Ratings Awareness Month -
❑ Monitor One-Sheets to Ensure Ratings Information is
Included Once the Movie is Rated – Studio marketing
departments should distribute movie posters with ratings
information once a movie is rated. Theatre personnel must
ensure that unrated posters are replaced with rated posters
once they become available. If rated posters are not made
available after a movie is rated, theatre personnel should
inform NATO.
❑ Employee Notification Regarding Ratings Awareness
Month – Member company executives should notify ALL
employees that June 2009 is Ratings Awareness Month, and
should describe the company’s activities planned for the
month. Theatre personnel responsible for press inquiries
should be made fully aware of all activities undertaken by
the company.
❑ Ensure the Compatibility of Trailers – Ratings compliance officers and theatre marketing personnel should
always take steps to ensure that trailers are compatible
with the feature film that follows. All trailers should be
viewed prior to exhibition, with feature film audience
compatibility in mind. Trailers for “R” rated movies
should never be shown before films rated “G” or “PG”,
and should be viewed and assessed before being shown in
conjunction with a “PG-13” feature. Exhibitors receiving
patron complaints regarding trailer compatibility should
inform NATO.
❑ ID-Check Policy Reminder – Member company executives
should remind all company employees of your ID-Check policy
for “R” and “NC-17” rated films, via company-wide memo, staff
meetings, and other appropriate communication channels.
❑ Personnel Policy Review – Ratings compliance officers
should review their personnel policies to ensure proper emphasis on ratings education and enforcement. Any updates
or enhancements in those policies should be promptly communicated to all employees.
❑ Reach out to Local Newspapers – Ratings compliance
officers and company marketing executives should contact
newspapers with whom you do business to encourage them
to include reasons for the ratings in their movie reviews.
❑ Display Ratings Posters – Ratings compliance officers
should take steps to ensure that posters explaining the ratings system are displayed in every theatre complex. Contact
NATO if you need additional posters. (To obtain ratings
posters contact NATO at nato@natodc.com or visit the
MPAA site at http://www.mpaa.org/index.asp)
❑ Reach out to Community, Parent and Religious Organizations – Company executives and ratings compliance
officers should consider using the NATO ratings power
point to provide tutorials to local groups on the rating system. Electronic copies of the tutorial can be obtained by
going to www.natoonline.org and clicking on the Ratings
Links.
❑ Include Ratings Information on Web Site – Ratings compliance officers should work with their company information
technology providers to ensure that ratings information is
included on your company’s web site.
❑ General Patron Education – Company executives and ratings compliance officers should investigate additional ways to
use this month to educate patrons about the ratings system.
Post your company’s ratings policy where all patrons can
see. Encourage box office attendants to mention the ratings
in their conversations with patrons. Conduct theatre open
houses and disseminate ratings information. Reach out to
local schools. Create employee contests with ratings themes.
Be creative and have fun!
❑ Include Ratings Information and Protocols on Online
Ticketing Systems and Kiosks – Ratings compliance officers should review the online ticketing system and ticketing
kiosks utilized by your company to make sure that ratings
information is included in the system. You should also review the prompts utilized when tickets for “R” and “NC-17”
rated movies are ordered to ensure proper age requirement
notification.
3
NATO of California/Nevada
NORTHERN
CALIFORNIA
Cinemark’s Century San Francisco
Centre 9 Theatre’s General Manager
Kelly Taylor accepts appreciation
plaque from NATO of CA/NV
President Milt Moritz.
Mariel Diaz, Warner Bros.; Audrey
Marr, Renaissance Rialto and Eric
Carr, Focus Features
Rob McConnell, Maria Parra and
Fariba Ramirez of Simply Right, our
Northern California lunch sponsor.
John Fraley, Maria Silva and Jared
Figueira of Regal with Tony Cheng
of Miramax
Coming Attractions’ Nathan Davies,
Sarah Shearer, Lee Fuchsman, Julie
Vogan & London Goss.
Cinemark SF Centre GM Kelly Taylor
and Regional Leader Hal Sawyer.
May 2009
Win-Win for All: 2009
Spring/Summer Film
Product Seminar
The NATO of California/Nevada Film Product Seminar is
a highlight of our calendar as evidenced by the growing registrations at each semi-annual meeting. Members look forward to
previewing the exciting product reels and rare footage brought by
the studio marketing representatives; the studio representatives
enjoy the opportunity of promoting their upcoming slates and
meeting with so many managers in one convenient location – a
win-win situation for all. The promise of a special added surprise
screening of one of the summer’s blockbuster films increased the
level of enthusiasm and kept guests in their seats until late in the
afternoon. Sincere thanks to Paramount Studios whose surprise
screening of Star Trek was received enthusiastically.
The Associations’ members were treated with gracious
hospitality in Southern California by the staff and management team of National Amusements’ The Bridge::Cinema
de Lux led by Mark Bastian and in Northern California by
GM Kelly Taylor along with his management team and staff
at Cinemark’s Century San Francisco Centre 9 Theatre. We
extend our sincere appreciation to our host circuits, National
Amusements and Cinemark. We thank ACS Enterprises, Inc.
who continued their four-year breakfast sponsorship at both
seminars and Simply Right for their sponsorship of the San
Francisco lunch and drawing for a trip to Big Sur that was won
by James Crosgrove of the Regal UA Berkeley 7 Theatre.
Focus Features, Fox/Fox Searchlight, Lionsgate, Overture Films, Paramount Pictures, Roadside Attractions, Sony,
Universal Pictures, Walt Disney Studios Motion Pictures and
Warner Bros sent representatives who took advantage of the
time to introduce their Spring and Summer movie slates to
the managers, and to mingle with the attendees during the
breaks. Based on calls received by the Association office the
slate of studios will grow at the next seminar.
Check your email for future issues of Previews that will list
the dates of the Fall/Winter Film Product Seminar or visit the
Previews Reading Room on our website: www.NATOCalNev.org
to review the past and future issues.
Please visit
http://www.natocalnev.
org/Event_Photos.html
to view all of the photos
from the Film Product
Seminars.
Patrick Artiaga of ACS
Enterprises, the sponsor of our
seminar breakfasts with Mike
Tyler and Merrill Munoz of AMC
4
SOUTHERN
CALIFORNIA
Jerry Forman and Jay Swerdlow of
Pacific Theatres
Our hosts for the Southern California
seminar the management team
of National Amusement’s The
Bridge::Cinema de Lux. Top left
- Paul Jones. (L to R) - Raymund
Cornelio, Victoria Kimbell, Samuel
King, Mark Bastian, Brian Hutchison
Many thanks to our Southern
California photographers Brigette
Buehlman from NATO and Aaron
Fowler (pictured above) and Daniel
Sanders (not in photo) from The Bridge.
Harold Taylor, Sherry Gartley and Bill
Gartley of The Movie Experience
Kim Goia, Terri Moore and Elizabeth
McCormick of Reading Cinemas
Breakfast sponsor ACS Enterprises, Inc.
was represented by Wayne Koochanek,
Richard Ortega and Jose Ramos
NATO of California/Nevada
May 2009
and continuing on the
Starting Tuesday, October 13, 7:30 PM
month.
second Tuesday of each subsequent
opportunity to learn about and
This unique program will provide a rare
tage, the pioneering showmen and
appreciate our storied industry’s rich heri
es which helped shape the business.
the cultural, economic and political forc
, with the venue to be announced
The series will take place in Los Angeles
ia/Nevada members.
shortly. Free to all NATO of Californ
s’ individual programs and dates:
Following is a very brief outline of the serie
s between 1896 and 1927. The Coming
1. Begins with a prologue about the year
7-1941), introduction of color, the
of Sound and the Great Depression (192
tres. October 13, 2009
coming of newsreels, neighborhood thea
48), The Golden Age of
2. The War and Boom Years (1941-19
er 10, 2009
Hollywood, Liberty Bonds. Novemb
and the Postwar Era (1948-1960), the
3. Television, the Consent Decree,
s, shopping centers, wide-screen
breakup of the studio system, drive-in
formats. December 8, 2009
0-1975), counter culture, independent
4. The Business in Transition (196
2010
distribution, multiplexes. January 12,
ood (1975-1994), high concept films,
5. The Blockbuster and New Hollyw
merchandising. February 9, 2010
, and the Digital Age (1995-present),
6. Megaplexes, Alternative Content
9, 2010
alternative content, home video. March
motion picture theatre historian,
The series will be conducted by noted
. candidate at UCLA in the
author and lecturer Ross Melnick, a Ph.D
ital Media. Mr. Melnick presently
Department of Film, Television and Dig
A and Otis College of Art and
teaches cinema and media studies at UCL
Design.
these lectures please e-mail
If you are interested in attending any of
e, your theatre location and particular
office@natocalnev.org stating your nam
ervations will be accepted on a first
lectures you would like to attend. Res
pted, by reservation only.
come basis. No walk-ins will be acce
5
NATO of California/Nevada
May 2009
Top 25 California Theatres
1/2/09 through 4/28/09
CA Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Circuit
AMC
Regal
Pacific
Pacific
AMC
Regal
Regal
Regal
Pacific
Cinemark
AMC
Regal
Cinemark
Cinemark
Regal
Pacific
Cinemark
AMC
AMC
AMC
Cinemark
Regal
National Amusements
AMC
AMC
Theatre and Screen Count
BURBANK 30
LONG BEACH STADIUM 26
GROVE STADIUM 14
ARCLIGHT HOLLYWOOD 15
BLOCK 30
IRVINE SPECTRUM 21
FRESNO STADIUM 21
HACIENDA CROSSINGS 20
ARCLIGHT SHERMAN OAKS 16
CENTURY 25
CENTURY CITY 15
MIRA MESA STADIUM 18
OAKRIDGE 20
CENTURY REDWOOD 20
ONTARIO PALACE 22
WINNETKA ALL STADIUM 21
DALY CITY 20
DEL AMO 18
MISSION VALLEY 20
PROMENADE 16
CENTURY 20
SOUTH GATE STADIUM 20
BRIDGE DE LUX 17
ONTARIO MILLS 30
METREON 15
City
Burbank
Long Beach
Los Angeles
Hollywood
Orange
Irvine
Fresno
Dublin
Sherman Oaks
Union City
Century City
San Diego
San Jose
Redwood City
Ontario
Chatsworth
Daly City
Torrance
San Diego
Woodland Hills
Huntington Beach
South Gate
Westchester
Ontario
San Francisco
Top 15 Nevada Theatres
1/2/09 through 4/28/09
NV Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Circuit
Regal
Rave
Cinemark
Regal
Cinemark
Cinemark
Cinemark
Cinemark
Regal
Cinemark
Regal
Regal
Cinemark
Brenden
Cinemark
Theatre
RED ROCK STADIUM 16
TOWN SQUARE 18
SANTA FE STATION 16
ALIANTE STADIUM 16
SOUTH COAST 16
ORLEANS 18
CENTURY 14
PARK LANE 16
TEXAS 18
SUMMIT SIERRA 16
SUNSET STATION 13
GREEN VALLEY 10
SAM’S TOWN 18
PALMS 14
SUNCOAST 16
6
City
Las Vegas
Las Vegas
Las Vegas
Las Vegas
Las Vegas
Las Vegas
Sparks
Reno
Las Vegas
Reno
Henderson
Henderson
Las Vegas
Las Vegas
Las Vegas
National Rank
2
5
7
9
13
15
16
17
22
23
29
30
32
37
38
40
44
46
48
49
50
60
63
69
85
NATO of California/Nevada
May 2009
Top 50 Theatres Nationwide
1/2/09 through 4/28/09
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Circuit
AMC
AMC
Regal
AMC
Regal
Cinemark
Pacific
AMC
Pacific
AMC
AMC
AMC
AMC
Regal
Regal
Regal
Regal
AMC
AMC
Regal
AMC
Pacific
Cinemark
Cinemark
Cinemark
AMC
Regal
Cinemark
AMC
Regal
AMC
Cinemark
Cobb
AMC
AMC
AMC
Cinemark
Regal
Regal
Pacific
AMC
AMC
National Amusements
Cinemark
AMC
AMC
AMC
AMC
AMC
Cinemark
Theatre and Screen Count
EMPIRE 25
BURBANK 30
UNION SQUARE 14
GARDEN STATE 16
LONG BEACH STADIUM 26
EGYPTIAN 24
GROVE STADIUM 14
TYSONS CORNER 16
ARCLIGHT HOLLYWOOD 15
BOSTON COMMON 19
LINCOLN SQUARE 13
AVENTURA MALL 24
BLOCK 30
E-WALK 13
IRVINE SPECTRUM 21
FRESNO STADIUM 21
HACIENDA CROSSINGS 20
RIVER EAST 21
PALISADES 21
SHEEPSHEAD BAY 14
PLEASURE ISLAND 24
ARCLIGHT SHERMAN OAKS 16
CENTURY 25
RIO 24
PARADISE PARK 24
NESHAMINY 24
GREENWAY GRAND PALACE 24
PALACE 20
CENTURY CITY 15
MIRA MESA STADIUM 18
GULF POINTE 30
OAKRIDGE 20
DOLPHIN 19
CLIFTON COMMONS 16
KIPS BAY 15
SUNSET PLACE 24
CENTURY REDWOOD 20
ONTARIO PALACE 22
NEW ROC CITY 18
WINNETKA ALL STADIUM 21
DEERBROOK 24
HOFFMAN 22
SHOWCASE 16
DALY CITY 20
STUDIO 30 HOU.
DEL AMO 18
WHITE MARSH 16
MISSION VALLEY 20
PROMENADE 16
CENTURY 20
7
City, State
New York, NY
Burbank, CA
New York, NY
Paramus, NJ
Long Beach, CA
Hanover, MD
Los Angeles, CA
Mc Lean, VA
Hollywood, CA
Boston, MA
New York, NY
Aventura, FL
Orange, CA
New York, NY
Irvine, CA
Fresno, CA
Dublin, CA
Chicago, IL
West Nyack, NY
Brooklyn, NY
Lake Buena Vista, FL
Sherman Oaks, CA
Union City, CA
Albuquerque, NM
Davie, FL
Bensalem, PA
Houston, TX
Boca Raton, FL
Century City, CA
San Diego, CA
Houston, TX
San Jose, CA
Miami, FL
Clifton, NJ
New York, NY
South Miami, FL
Redwood City, CA
Ontario, CA
New Rochelle, NY
Chatsworth, CA
Humble, TX
Alexandria, VA
Randolph, MA
Daly City, CA
Houston, TX
Torrance, CA
Baltimore, MD
San Diego, CA
Woodland Hills, CA
Huntington Beach, CA
Calendar of
Events & Holidays
Mother’s Day
May 10
Armed Forces Day
May 16
Memorial Day
observed
May 25
Flag Day
June 14
Father’s Day
June 21
Summer begins
June 21
NATO of CA/NV
Board of Directors
Meeting
June 24
NATO of CA/NV
Annual Membership
Meeting
June 25
NATO of CA/NV
Scholarship Award
Winners announced
June 25
Independence Day
July 4