Rate Card 2014 SeniorenNet.be

rates
SeniorenNet.be
Statistics
Visits/month
2.628.898
Unique visitors
1.255.716
Page requests/month
Average page requests/visit
12.728.928
4.87
Contacts in database
320.000+
Average time on site
3:37
Gender
Male 43%
SeniorenNet.be is the reference website for every new 50-plus person in Flanders. As largest
platform for people above 50 years and older the website is the place to be as advertiser to reach
these valuable customers. The website SeniorenNet.be delivers high value content to its visitors in
combination with real-time information like news, weather, traffic information, etc.
SeniorenNet.be delivers even more to its visitors. Thanks to its interactivity and over 150 co-workers
it has become one of the largest communities in Belgium. Daily tens of thousands of people
interact with each other, share information and help each other for almost everything you can
imagine. On top of this SeniorenNet.be produces a digital magazine that is read by hundreds of
thousands of 50+.
Age distribution
Evaluation
Academic university education
28%
Reliability infomation
8,5/10
Household with 2 people
49,2%
Household with >2 people
41,5%
Region
Antwerp
33,8%
East Flanders
20,3%
Limburg
20,3%
Flanders Brabant
16,6%
< 50 year
9,1%
50 – 54 year
4,7%
60 – 64 year
10,2%
West Flanders
33%
> 65 year
44,7%
Brussels and Wallonia
55 – 59 year
Female 57%
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net
8,4%
1%
rates
SeniorenNet.be
Homepage
SOV = Share of voice
Leaderboard XL
995 x 123 px
Medium
Rectangle 1
Scrollable Wide
Skyscraper
2 AD
3 AD
€ 1.000
€ 1.500
-
-
35.000
-
-
70.000
300 x 250 px
1 day
50% SOV
€ 1.000
100% SOV
€ 1.500
-25%
€ 1.500
-25%
(7 days)
Audience
Package
Average views
160 x 600 px
€ 2.000
-25%
Package 2AD 50% SOV
-
€ 1.500
-25%
-
70.000
Package 2AD 100% SOV
-
€ 2.250
-25%
-
140.000
Package 3AD 100% SOV
1 week
Package
50% SOV
€ 6.000
6+1 free
€ 6.000
6+1 free
€ 9.000
100% SOV
€ 9.000
6+1 free
€ 9.000
6+1 free
€ 12.000
6+1 free
6+1 free
-
€ 3.500
-
-
245.000
-
-
490.000
-
490.000
-
980.000
Package 2AD 50% SOV
-
€ 9.000
Package 2AD 100% SOV
-
€ 13.500
Package 3AD 100% SOV
-
-36%
-36%
-30%
€ 21.000
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net
-40%
210.000
1.470.000
rates
SeniorenNet.be
Run of site (ROS)
Impressions
CPM = cost/1.000 impressions
Leaderboard
728 x 90 px
Medium
Rectangle 2
Wide
Skyscraper
Top Text ad
Capping
Geo targeting
300 x 250 px
Option for display ads
Option for display ads
160 x 600 px
> 2.000.000 (CPM)
€ 11
-31%
€ 11
-31%
€ 11
-31%
€3
-63%
+ 50%
+ 30%
500.001 – 2.000.000 (CPM)
€ 12
-25%
€ 12
-25%
€ 12
-25%
€6
-25%
+ 55%
+ 35%
1 – 500.000 (CPM)
€ 16
+ 60%
+ 40%
€ 16
€ 16
€8
Sectional
Rectangle
Leaderboard
Medium Rectangle 2 Wide Skyscraper
300 x 250 px
160 x 600 px
3 AD
CPM
€ 20
-
-
-
-
Package 3 AD (CPM)
-
CPM = cost/1.000 impressions
180 x 150 px
728 x 90 px
Package
€ 35
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net
rates
SeniorenNet.be
E-mailing
Newsletter “SenNet Magazine” (commercial integration)
Cover
In article
Creative
SOV = Share of voice
Price
Registrations
Options
Cover
In article
33% SOV
€ 3.500
103.000
First position of the ads
+ € 2.000
-
66% SOV
€ 6.150
-12%
206.000
Position on top of article
-
+ € 2.000
100% SOV
€ 8.000
-24%
310.000+
6 months in e-newsletter archive
+ € 300
+ € 300
100% SOV
€ 4.000
N.A
Unlimited period in archive
Company in the spotlight
€ 12.000
Creative formulas
From € 12.000
(>2 year)
+ € 500
-72%
+ € 500
-72%
Partnership
Dedicated mailing
Addresses
Price/address
Lifestyle criteria
> 250.000 (every subscriber)
€ 0,25
-58%
-
100.000 – 250.000
€ 0,30
-50%
+ € 0,10
-60%
50.000 – 100.000
€ 0,40
-33%
+ € 0,15
-40%
25.000 – 50.000
€ 0,50
-17%
+ € 0,20
-20%
<25.000
€ 0,60
The editorial partnership is tailor made based on the customer’s needs.
We are glad to explain the possibilities further.
additional per address
+ € 0,25
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net
rates
SeniorenNet.be
Creative Formulas
Text link on homepage SeniorenNet
Publireportage
Publireportage XL
Editorial integration
‘Getest op’ (tested on)
1 week ‘Specials’
2 weeks ‘Specials’
1 week ‘New’
2 weeks ‘Specials’
±490.000 views
±980.000 views
±490.000 views
±980.000 views
1
1
3
1
1 week
2 x 1 week
1 week
±245.000 views
±490.000 views
±245.000 views
Content page with acknowledgement
Leaderboard XL (content page) (995 x 123 px)
Rectangle (content page) (180 x 150 px)
Homepage leaderboard XL (50% SOV) link to content page
(995 x 123 px)
-
Page in section of your choice
-
-
Homepage link “in de kijker”
-
-
Commercial integration in e-newsletter with link to content
page
-
-
Online recruitment for participants
-
-
-
Mailing results afterwards to participants
-
-
-
1/1 pg publireportage in OxyTiME Magazine
+ technical costs print
-
-
-
TOTAL price
€ 3.000
€ 12.000
€ 29.000
€ 9.000
€ 21.750
Temporarily ACTION
12 weeks
±5.880.000 views
310.000+ registrations
-25%
310.000+ registrations
35.000 printed
€ 24.350
-25%
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net
€ 18.250
-25%
rates
SeniorenNet.be
Q & A homepage
Q&A Short
Q&A Medium
Q&A XL size
3 months
6 months
12 months
±5.880.000 views
±11.760.000 views
±23.520.000 views
Number of questions maximum (minimum)
20 (13)
60 (26)
200 (52)
Number of previous visible questions on homepage
4
4
4
Leaderboard XL (content pages) (995 x 123 px)
3 months
6 months
12 months
Rectangle (content pages) (180 x 150 px)
-
6 months
12 months
Commercial integration in e-newsletter
with link to content page
-
-
Total Price
€ 5.000
€ 8.500
Integration Q & A on homepage SeniorenNet
Archive accessible
Archive searchable
Link ‘in cooperation with’ + logo
310.000+ registrations
-15%
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net
€ 17.000
-39%
rates
SeniorenNet.be
Overview
Top Text Ad
Leaderboard XL
Leaderboard
995 x 123
729 x 90
Medium Rect
Medium Rect
300 x 250
300 x 250
Scrollable Wide Skyscraper
160 x 600
Textlink homepage
Section Specials / New
Wide Skyscraper
160 x 600
Medium Rect
300 x 250
Square
250 x 250
Q & A homepage
Recent 4 questions visible
Leaderboard XL
995 x 123
Rectangel 1
180 x 150
Rectangel 2
180 x 150
Rectangel 3
180 x 150
Think50 - a brand of SeniorenNet NV - Assesteenweg 65, 1740 Ternat, Belgium - Tel: 02/462.61.75 - E-mail: sales@think50.be VAT: BE 0475 811 427 - www.think50.be
Rate card 2014 – discounts are already taken into account – rates can change, most recent on think50.be – subject to errors – exclusive VAT – minimum order amount of € 1.000 net