brand presentation sushiya

COMPANY
HISTORY
Modern
Japanese
Cuisine
Sushiya is a part of Mirovaya Karta Corporation.
The latter was founded in 1996 and has been
efficiently operating in the field of restaurant
services for over 15 years. Mirovaya Karta Corp
manages premium restaurants, some Hotel
Complexes, Medical and Fitness Centers
in Ukraine.
Founded in 2006, Sushiya now enjoys the
highest growth dynamics among all market
players. The network is represented by
42 restaurants in 14 cities of Ukraine, planning
to widen its horizons by entering foreign markets
in the nearest future.
www.sushiya.ua/en/index.htm
BRAND PRESENTATION SUSHIYA
WELCOME
TO SUSHIYA
True inspiration by superiority of Japanese art
and culture is behind the story of Sushiya
becoming one of today’s leading restaurant
projects in Ukraine. Being the fastest growing
and dynamically developing national chain
of Japanese restaurants in Ukraine, Sushiya has
set its successful restaurants both in the capital
and in various regions of Ukraine.
TRENDSETTER
IN UKRAINE
By offering high quality food services,
healthy and tasty dishes to its Guests,
Sushiya has undoubtedly become the
trendsetter of Japanese cuisine in Ukraine.
42
RESTAURANTS
IN 14 CITIES
350 000
GUESTS
PER MONTH
Since launching as a restaurant chain
in 2006 Sushiya has built a strong and successful
restaurant system, based on 7 years of product
development and customer satisfaction.
Our brand is represented by 42 restaurants
Our Guests can always try the tastiest
in 14 cities of Ukraine with more to come,
Japanese dishes in the friendly atmosphere
as Sushiya continues to explore the world’s
at affordable prices. We are proud to claim
desire for delicious sushi.
getting over 350 000 Guests served monthly.
FRESH,
HEALTHY
& TASTY
Customers return for quality and taste
The popularity of Sushiya restaurants
is based on the following three key principles:
Fresh
Healthy
Tasty
These principles have served as the keys
to our Guests’ satisfaction for 7 years.
The dishes we offer at Sushiya are healthy,
low in calories and nourishing at the same time.
This is our formula for success in an increasingly
health-conscious society.
With an endless number of food preparation
and serving combinations, there are plenty
of reasons for Japanese cuisine lovers to return
for new taste experience.
FRESH
INGREDIENTS
WITH MINIMAL
PROCESSING
Direct import of key products and a strong
logistics system are behind high quality of dishes
and delivery standards, performed by Sushiya.
Our company guarantees the use
of exceptionally fresh ingredients with
minimal processing. Sushiya has implemented
a freeze quenching technique for preserving fish
that has no alternatives in the world. It guarantees
both freshness and safety of products.
SUSHIYA
DELIVERY
SERVICE
We serve almost 35 000 orders monthly.
The service is performed by 18 operators and
168 deliverymen with the help of 43 company cars,
12 scooters and 154 deliverymen personal
vehicles. The company is responsible for each
minute of the service provided - 1 minute of
delayed delivery equals to 1 UAH that is to be
transferred to the client’s savings box.
Launched in 2011, Sushiya Delivery Service
Delivery Service constitutes 22 %
is now successfully operating in all the regions where
of the total Sushiya business, and its sales
Sushiya restaurants are represented.
growth is valued at 45% in 2014.
Our brand is our most important asset.
We have put our best efforts to position Sushiya
as Ukraine’s best-known and most popular brand
name in modern Japanese cuisine.
We update our menu proposals yearly in order
to reflect the best cooking traditions and to cater
to the Guests’ tastes. The assortment of dishes
is defined by taking into consideration
the preferences of our Guests.
Our franchisee selection process is aimed
at engaging the best possible partners who
support our brand, and are willing to contribute
to the growth of our restaurant chain. We offer
our franchisees to enjoy the independence
of operating their own businesses while being
part of strong and successful system. We offer
our partners to be involved into expanding
the Sushiya brand by keeping our image,
BRAND STRENGTH.
GROWING RECOGNITION
messages and products on the minds
of Japanese food lovers.
We strive to set franchisees’ passion as one of the
crucial ingredients of our branding success.
SUSHIYA
INTERIOR
Sushiya interior differs from the majority
of Japanese restaurants. Spacious, vibrant
setting in orange and green colours, combined
with comfortable sofas, floor-to-ceiling windows
and stylish décor creates a special atmosphere,
where the Guests can relax and indulge
themselves with tasty dishes.
OUR
PRINCIPLES
Guest-Orientation
Care about Employees
We make everything possible to guarantee that
We value and develop each employee
each visit to Sushiya is pleasant for you.
at the company, because your new visits to us
are highly dependent on them.
Openness
Environmental Liability
We listen to and take into consideration
We have always supported
all your commentaries or wishes.
ecologically-friendly projects.
We check the quality of each batch of products
Peculiar Atmosphere
Social Liability
and guarantee that the Guests will be served
We create an attractive and cozy interior for you
We initiate charitable projects in cooperation
exceptionally with fresh dishes.
to be willing to visit us again and again.
with active public initiatives.
100 % Quality
GUEST
AS THE KEY
OF ALL OUR
ACTIVITIES
Modern democratic and bright atmosphere,
combined with impeccable speedy service
and careful consideration of each customer’s
needs at Sushiya, show that the core subject
of all our activities has always been the Guest.
We care that our Guests feel comfortable at our
restaurants by fulfilling all their wishes.
Things we are particularly
proud of at Suhsiya are the following:
- own import of key products via a very efficient
logistics chain
- unique school of sushi masters in Ukraine
- implementation of unique Orderman system:
fulfilling an order in 15 minutes
- delivery service in all regions of operation.
TAKING
SUSHIYA
TO THE
WORLD
BECOMING
A FRANCHISEE
Together, we will all enjoy
the rewards of our mutual hard work.
When we are successful, you are successful, too.
Welcome to the Family!
Partnership with Franchisees
Having well-established franchise principles
Sushiya business model is simple, structured
We offer:
and support system, Sushiya is now seeking
and proven. Sushiya is backed by 7 years
• Unique and innovative format
partners to extend its brand and operations.
of operational and product development experience.
It’s the ideal successful business, which provides
In cooperation with our franchise partners,
a vibrant and friendly work atmosphere.
of Japanese Healthy Food
• High-margin business model
of the highly competitive Ukrainian market
• №1 Japanese food delivery experience in Ukraine
we will strive for product excellence and growth
of the Sushiya brand to reach new strengths
We require high standards and dedication from
in the foreign market, in particular.
our partners and in return will offer valuable support
gies (Mobile App, Web, Digital Signage)
Through our business models, marketing
to them. Sushiya franchisees will receive guidance,
• Experience of talented management team
and signage we will enable our partners
all the necessary resources and professional advice to
• Standardized processes and quality assistance
to be a part of building the Sushiya brand
run a successful restaurant chain. Our company has
• Easy-to-reach support team
for the utmost success around the world.
performed product research and development, has honed
• Positive goodwill
all the operational background and processes, thus, you
• Focus on continuous business, brand and
• High employment of digital technolo
If you are ready for a challenge, success,
can simply get on with running your business from the
know-how development (incl. implementation
independence and an exciting career in
first days.
of the franchisees’ efficient proposals)
a dynamic restaurant business, Sushiya is the
perfect opportunity for you to start and change
We will help out franchisees develop and grow
your future.
their sales and profit.