Capabilities

Connecting The World Through Entertainment & Resources
WHEELHOUSE CAPABILITIES
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MARCH 2015
Wheelhouse is a company that takes pride in being in the thick of it, in the
mix, not just in the office cubicles and conference rooms; but feet on the
ground. We are listeners and innovators. In other words, we are where our
coveted audiences are, both as fans and as tactical marketers.
We share this knowledge with our clients and help them identify branding
solutions that speak true to who they are, what they are and how they can
better serve their consumer and community. WHEELHOUSE CAPABILITIES
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MARCH 2015
What’s In Our Wheelhouse?
Company Disciplines:!
Public Relations
Social Media & Digital Engagement Strategies Brand Strategy
Fully Executed Marketing Concepts (Origin to Completion)
Consumer Engagement Campaigns (POS, Interactive, Loyalty
Programs)
Sponsorship Acquisitions and Strategic Partnerships
Sponsorship Evaluation
Cause Marketing Platforms
Creative and Content
WHEELHOUSE CAPABILITIES
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MARCH 2015
Our Brand Experience
!
WHEELHOUSE CAPABILITIES
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MARCH 2015
THE WHEELHOUSE APPROACH
• 
Spike Jonze
an American
director, producer,
screenwriter and
actor.
OUR APPROACH:
THREE-PHASED
APPROACH
This three-phased approach
allows us to align the needs
of your consumers with the
growth of your business.
EMPOWER
AMBASSADORS
BUILD THE BRAND
GENERATE DEMAND
BUILD/LAUNCH EVENTS
CAPTURE DEMAND
MOVE THE BUSINESS
© Wheelhouse PR 2015. All rights Reserved.!
PUBLIC RELATIONS
TELLING THE STORY
• 
Tom Waits
an American singersongwriter, composer, and
actor.
Capabilities: Public & Media Relations
Getting the right word out to the right people at the right time is what
makes Wheelhouse Marketing & PR a success. Building from the ground
up, Wheelhouse Marketing & PR provides the basic skills of public
relations – creative problem solving, persuasive writing and solid news
judgment.
At Wheelhouse Marketing & PR we know that it takes more than a news
release to secure media coverage. We know how the media works and
we work hard to develop strong relationships with targeted reporters,
columnists, editors and producers so that our clients become an
important resource for them.
WHEELHOUSE CAPABILITIES
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MARCH 2015
Capabilities: Social & Digital
In this day and age, not only is it vital to convey your message
to key journalists, it’s also a necessity to relay this message to
the public directly through high profile social networking and
blogging. Wheelhouse Marketing & PR is seasoned in aligning
complementary PR and social campaigns.
When it comes to fashioning creative online advertising
integration ideas, unique digital marketing campaigns and eye
catching brand integration, Wheelhouse Marketing & PR has a
multitude of outlets for brands to explore. WHEELHOUSE CAPABILITIES
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MARCH 2015
SPONSORSHIP STRATEGY
Capabilities: Branding & Sponsorship
Wheelhouse Marketing & PR can assist in the development,
evaluation and implementation of original concepts for direct
marketing programs and third-party sponsorships to reach a
specific audience in an efficient and creative manner resulting in stronger brand affinity. Wheelhouse Marketing & PR has extensive experience in
matching brands with properties as well as creating sales
strategy programs and full valuation on relational capital. WHEELHOUSE CAPABILITIES
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MARCH 2015
Capabilities: Strategic Alliances
Wheelhouse Marketing & PR has also helped
clients develop marketing alliances such as
community relations and philanthropic programs
appropriate to their identity.
By finding and building lasting relationships with
great partners in a win-win promotional strategy,
Wheelhouse Marketing & PR makes a lasting
impact on the public opinion and business
success of each client.
WHEELHOUSE CAPABILITIES
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MARCH 2015
CREATIVE AND CONTENT
MONSTER PRODUCTS
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2015 DIGITAL BRAND STRATEGY
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JANUARY 2015!
CREATIVE
Wheelhouse will work with you to create an ecosystem of brand, product awareness
and authentic experiences so that when they see it, they already know about the
brand AND the product.
WHEELHOUSE CAPABILITIES
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MARCH 2015
“If opportunity doesn’t knock, build a door.”!
–Milton Berle
We build Partnerships.
WHEELHOUSE CAPABILITIES
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MARCH 2015
CASE STUDIES
CASE STUDY – SCHECTER GUITAR RESEARCH!
Project – PR Campaign and Press Relations:
Schecter Guitars Multiple new product launches New Artist endorsement announcements
Convention showcase / party announcements
Media Training
Press conference
Press kit development
Schecter Guitar Research has solidified the elite status as one of the world’s premier guitar companies. Its continually evolving and expanding line of guitars and
basses appeals to a broad spectrum of players and diverse musical styles. Schecter’s core business practice offers high-quality instruments with professional
components at an affordable price. One of the company's strongest assets is its growing roster of high-profile artists, including Nikki Sixx, Disturbed, Avenged
Sevenfold, The Cure, Papa Roach, Seether, Prince, Stone Temple Pilots, Nevermore and Black Label Society. www.schecterguitars.com Schecter Guitars Situation:
In 2013 the company moved to the confines of a posh new facility in Burbank, CA, and so too did its business model – moving its focus towards more “custom shop”,
American made, high end instruments. The brand also introduced, for the very first time, its new line of high end amplifiers as well as a host of new high profile
endorsement deals.
Due to positive “growing pains”, Schecter’s budgets for advertising were less than normal for its fiscal year, thus the company reached out to Wheelhouse PR to help
maximize publicity and curate its presence at the National Association for Music Merchants Convention. Continuing the company’s momentum after the convention
also became priority due to the overwhelming positive response during the convention.
NAMM (the musical equivalent to the Consumer Electronics Show) – hosted in January each year in Anaheim, CA is the largest and most important convention for
music equipment manufacturers to showcase products to be launched for the upcoming year. STATE BICYCLE
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PR PROPOSAL
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FEBRUARY 2015
© Wheelhouse PR 2015. All rights Reserved.!
Wheelhouse Marketing & PR Solution:
Given the short time constraints, Wheelhouse PR personnel immediately initiated a product line education forum (from the
client) by requesting training seminars on-site at the new Schecter custom shop facility. This provided invaluable insight into
not only the product itself, but also the entire company culture.
Wheelhouse PR then began its development of an extensive public relations plan that targeted music trade media, general
music and musical instrument media, NAMM organizers, Convention Center Executives as well as strategic endorsement
‘leaked information’ to generate consumer interest during the 4-day convention. The plan involved development of a robust
Press Kit, creative writing, leveraging Schecter relationships, development of new relationships, face-to-face meetings with
journalists, Schecter Artist Showcase Party invitation distribution to media, on-site recruitment of media to the Schecter
display and turnkey coordination of an elaborate endorsee press conference. Focused follow up after the convention was key
in securing coverage throughout the rest of the year.
Schecter Publicty Needs Included:
•  New Product Launches and Endorsements
Nikki Sixx (Motley Crue) Schecter Sixx Bass
Synester Gates (Avenged Sevenfold) Hellwin Signature Amplifier
Johnny Christ (Avenged Sevenfold) Signature Bass
Marco "Maus" Biazzi (Lacuna Coil) Signature Guitar
Kenny Hickey (Danzig, Type O Negative) Signature Guitar
Tommy Victor (Prong, Danzig, Ministry) Signature Guitar
•  Schecter Amplification Line of Amps
•  16 New Schecter Models
•  Identifying key media to attend Schecter Showcase Party
•  Media Training with company executives and product
developers (for press conference)
•  Press Conference Coordination
STATE BICYCLE
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Media Coverage Highlights:
Blabbermouth.net Guitar World
Guitar Player
Loudwire
Vintage Guitar
Bass Player
AOL’s “Noisecreep”
Ultimate Guitar
Music Radar
Artist Direct
Revolver Magazine
Bass Guitar Magazine (UK)
Premiere Guitar
NAMM Upbeat Daily
PR PROPOSAL
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RESULTS and METRICS:
•  Prominent distribution deals with Sweetwater
Sound, Guitar Center, Musician’s Friend and
Sam Ash Musical Instrument dealers
•  Cumulative media coverage with top consumer
outlets possessing over 19,500,000 unique
visitors
•  Editorial content in top consumer outlets with
an advertising value of more than $120,000
•  Prominent coverage in musical instrument trade
publications, including the cover of NAMM “Up
Beat Daily” – opening day of NAMM Convention
FEBRUARY 2015
© Wheelhouse PR 2015. All rights Reserved.!
CASE STUDY – MONSTER JAVA!
Project – National Partnership Promotion:
Monster Energy – Java Monster / Aspiring Filmmakers SXSW Documentary Promotion 2012
In partnership with the South by Southwest Music, Film and Interactive Conference in Austin,
TX, the Java Monster brand developed a promotion offering the rare opportunity for aspiring
and seasoned filmmakers alike to become a part of SXSW lore by entering their “pitch video”
into an online competition via the “Submit Your Video for a Chance to Create a SXSW
Documentary”
“Java Monster / Aspiring Filmmakers SXSW Documentary Promotion 2012” Situation:
As a 3rd year sponsor of SXSW – the Monster Energy brand extended product reach beyond
its flagship energy drink brands to include their coffee/energy drink offerings. By doing so it
needed to broaden its efforts by paying close attention to an expanded demographic beyond
the extreme sports and music arenas. The focus was on a demo outside the aforementioned
areas, not yet tapped by the traditional Monster Energy brand with a palette that differs from
their general consumer; this arena being film, filmmakers and fans of the art. What better
place than SXSW to capture this group?
STATE BICYCLE
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PR PROPOSAL
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FEBRUARY 2015
© Wheelhouse PR 2015. All rights Reserved.!
CASE STUDY – MONSTER JAVA!
Wheelhouse Marketing & PR Solution:
Wheelhouse Marketing & PR developed an extensive public relations plan (in coordination with
SXSW) that targeted fans, filmmakers, film industry, consumers of film related manufacturers,
trade media as well as general media to publicize the promotion as an open ended opportunity
that could provide any aspiring filmmaker – be it a novice to a veteran – the opportunity to
shoot an all access documentary of SXSW 2012 based purely on the creative messaging of
their “Pitch Video”. PR messaging was clear to level the playing field and provided substantial
and successful coverage within all media and social networking. Media Coverage Highlights:
Entertainment Weekly
Variety Magazine Fandango
Rolling Stone
Austin American Statesman
LA Times
Chicago Sun Times
Video Age International
Film Journal International
BevNet and Beverage World
Results and Metrics:
•  Entries: 17,000 individual entries into the promotion
•  Social Media Reach: 23 million
•  Cumulative media coverage with top consumer outlets
possessing over 63,700,000 unique visitors per month
•  Results: Coverage in prominent publications the ‘sub
brand’ has never been covered by in previous
promotional efforts
•  Coverage in beverage trade media that positioned
Monster Java as a leading beverage in the coffee
beverage category
STATE BICYCLE
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PR PROPOSAL
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FEBRUARY 2015
© Wheelhouse PR 2015. All rights Reserved.!
WHEELHOUSE
Marketing & PR
Thank you!