Expensive Running Shoes Are Not Better Than More

Transcription

Expensive Running Shoes Are Not Better Than More Affordabl...
http://runrepeat.com/expensive-running-shoes-are-not-better-th...
Expensive Running Shoes Are Not
Better Than More Affordable Running
Shoes (Study)
Based on 134,867 reviews of 391 running shoes from 24 brands, this study
compare the list price of running shoes with how well rated they are. The key
conclusion is that expensive running shoes are not better than more affordable
ones. In fact, inexpensive running shoes are better rated than expensive ones.
Feel free to use any content (graphics, comments etc.) as long as you refer to this
original source. For interviews, please reach out at lina@runrepeat.com / +1 817 945 66
06.
Conclusions +rst
Based on 134,867 reviews and 391 running shoes from 24 running shoe brands:
1. The higher the list price, the lower ratings the running shoes get.
2. The 10 most expensive running shoes (avg. list price: $181) are rated 8.1%
worse than the 10 cheapest running shoes (avg. list price: $61).
3. Running specialist brands are rated 2.8% higher than running shoes from broad
sports brands.
4. The top three best rated brands are: #1 Skechers, #2 Saucony and #3
VibramFiveFingers, while the three worst rated are #22 New Balance, #23
Adidas and #24 Reebok. Adidas Group owns both Reebok and Adidas.
5. The three most affordable brands are #1 Skechers, #2 Vivobarefoot and #3
Puma, while the three most expensive brands are #22 On, #23 Newton and #24
Hoka One One.
Background information
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RunRepeat.com is an ad- and costfree platform where runners and experts review
running shoes. Our mission is to create transparency in the running shoe market. We
do that by giving runners free access to aggregated information on reviews
(http://runrepeat.com/reviews), rankings (http://runrepeat.com/ranking/rankingsof-overall-running-shoes) and unique ways of comparing running shoes
(http://runrepeat.com/compare-running-shoes).
We are 100% independent. We do not recommend any shoes, brands or stores
ourselves, but let the community be the judge of which running shoes are great and
which to avoid.
“We did this study to spread the word that ‘the higher the list price the more value’ does
not apply to running shoes’” says Jens Jakob Andersen the founder of
RunRepeat.com. He says: “Brands have strong incentives to promote highend running
shoes, but our study very clearly outlines that runners buying more expensive running
shoes are less satisMed than runners buying mid-range or cheap running shoes.”
Methodology
The following process is the foundation of our results:
1. We compiled 134,867 user reviews from 391 running shoes at RunRepeat
2. We compiled list prices from 24 brands on the same shoes
3. We made a regression on the two variables
Results
The results are categorized into:
Shoe speci+c results
Brand speci+c results
Running shoe speci+c: comparing 391 running shoes
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Below is a plot of 391 running shoes on two parameters: list price in US-dollars on the
x-axis and the avereage user rating from 0-100 on the y-axis.
The data is randomly plotted, which is the core of our conclusion – there is no
statistical correlation between the list price of a shoe and how well rated it is. Actually,
if you do a regression analysis, the data suggest that cheaper running shoes are
higher rated than expensive ones.
We digged deeper and looked at the 10 most expensive running shoes and the 10
cheapest running shoes. In this case the results are surprising. The 10 cheapest
shoes had an average list price of $61 with an average user rating score of 86 out of
100. If you look at our ranking list of the best rated running shoes
(http://runrepeat.com/ranking/rankings-of-overall-running-shoes), you will see that
only 18.9% of all 391 running shoes are rated better than the 10 cheapest ones are on
average. In other words, the average running shoe is worse rated than the cheapes
ones.
Further, if you look at the 10 most expensive running shoes, which are meant to be top
premium running shoes, the runners are not satis+ed to the same degree as with the
cheaper shoes. With a price 3x higher, the premium running shoes makes runners
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8.1% less satis+ed and 6.0% less satis+ed if you compare it to the average rating of all
391 running shoes.
“People buy three times as expensive running shoes to get 8% less satisMed.” says Jens
Jakob Andersen, the founder and CEO of RunRepeat.com.
Here are links to reviews and rankings of the mentioned shoes (expensives): Nike
Flyknit Air Max (http://runrepeat.com/nike-Wyknit-air-max), Mizuno Wave Prophecy
(http://runrepeat.com/mizuno-wave-prophecy), Asics Gel Kinsei (http://runrepeat.com
/asics-gel-kinsei), Inov-8 Oroc 340 (http://runrepeat.com/inov-8-oroc-280), Nike Air Max
(http://runrepeat.com/nike-air-max), Salomon XT Wings (http://runrepeat.com
/salomon-xt-wings), Adidas Springblade Drive (http://runrepeat.com/adidasspringblade-drive), Adidas Ultra Boost (http://runrepeat.com/adidas-ultra-boost), Nike
Free Hyperfeel (http://runrepeat.com/nike-free-hyperfeel), Adidas Supernova Glide GTX
(http://runrepeat.com/adidas-supernova-glide-gtx) – (affordable): Mizuno Wave
Crusader (http://runrepeat.com/mizuno-wave-crusader), Nike Downshifter
(http://runrepeat.com/nike-downshifter), Nike Dart (http://runrepeat.com/nike-dart),
Adidas Duramo (http://runrepeat.com/adidas-duramo), Reebok One Guide
(http://runrepeat.com/reebok-one-guide), Vivobarefoot Ultra Pure (http://runrepeat.com
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/vivobarefoot-ultra-pure), Saucony Cohesion (http://runrepeat.com/saucony-cohesion),
Adidas Arriba (http://runrepeat.com/adidas-arriba), Asics Gel Contend
(http://runrepeat.com/asics-gel-contend) and Puma Haraka XCS (http://runrepeat.com
/puma-haraka-xcs).
We even looked at the top 30 running shoes and the bottom 30 running shoes and the
results are the same. Expensive running shoes are getting lower ratings: “runners are
being less satisMed with premium running shoes. I am aware that higher prices set
higher expectations, but in any case the price should reWect the quality of the product
and thereby the ratings.” Jens Jakob Andersen says.
Brand speci+c: comparing 24 running shoe brands
In this section we focus on the division of running shoe brands, and not speci+c
models as previously discussed. This is not to promote any speci+c well-performing
brands. We have no incentives in this study other than sharing knowledge with
consumers.
Below you will +nd a chart plotting the average rating (y-axis) against the list price in
US-dollars (x-axis). As with the speci+c running shoe models, the higher the list price,
the lower the rating. In fact, if you do a correlation it suggest that a $50 increase in the
list price of a shoe would cause a 1.4 lower average rating of the shoe.
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Some brands are great at marketing, some are great at creating lovable running
shoes, and some are great and combining great marketing with great product
creation. The chart below illustrates the average user rating for each of the 24 running
shoe brands.
“We expected specialist running brands to outperform standard sports brands
signiMcantly, but looking at the data, there’s only a small difference. Running specialist
brands perform 2.8% better than general sports brands.” says Jens Jakob Andersen.
Also, the second bar chart below illustrating the average list price on 24 different
running shoe brands.
“There is nothing wrong with a company selling premium running shoes, but in my
honest opinion, it is a problem when a running shoe brand spends massive amounts of
money on marketing to promote products comsuners dislike.” Jens Jakob Andersen
says.
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Here are the best rated brands from best to worst: Skechers (http://runrepeat.com
/brand/skechers), Saucony (http://runrepeat.com/brand/saucony), Vibram FiveFingers
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(http://runrepeat.com/brand/vibram-MveMngers), Vivobarefoot (http://runrepeat.com
/brand/vivobarefoot), Brooks (http://runrepeat.com/brand/brooks), Merrell
(http://runrepeat.com/brand/merrell), On (http://runrepeat.com/brand/on), Newton
(http://runrepeat.com/brand/newton), La Sportiva (http://runrepeat.com/brand
/la-sportiva), Montrail (http://runrepeat.com/brand/montrail), Nike (http://runrepeat.com
/brand/nike), Asics (http://runrepeat.com/brand/asics), Salomon (http://runrepeat.com
/brand/salomon), Zoot (http://runrepeat.com/brand/zoot), Pearl Izumi
(http://runrepeat.com/brand/pearl-izumi), Puma (http://runrepeat.com/brand/puma),
Inov-8 (http://runrepeat.com/brand/inov-8), Altra (http://runrepeat.com/brand/altra),
New Balance (http://runrepeat.com/brand/new-balance), Under Armour
(http://runrepeat.com/brand/under-armour), Mizuno (http://runrepeat.com/brand
/mizuno), Hoka One One (http://runrepeat.com/brand/hoka-one-one), Adidas
(http://runrepeat.com/brand/adidas) and Reebok (http://runrepeat.com/brand/reebok).
Potential biases that inhuence results
No study is perfect. Here are some pitfalls of this study:
1. One might expect that if a runner buys and expensive shoe, he will have higher
expectations for the quality of the shoe and therefore he will more easily get
disappointed. True, the more you spend, the more you expect. Though, the list
price should rehect expectations. If you spend more on a running shoe, you
would logically expect to get a better product.
2. The reviews are from the aggregator RunRepeat.com, which attracts a certain
type of runner, which might bias results (in both directions).
That being said, we still believe our conclusion is right put, and that the potential
biases have not inhuenced the data in any very signi+cant direction.
About the researchers
Jens Jakob Andersen is the lead researcher behind the study. He is a former
competitive runner and teacher in statistics at Copenhagen Business School under
Center Chief of the Department of Finance Dorte Kronborg. Today he is the founder
and CEO of RunRepeat.com. The study was assisted by the Polish statistician
Wojciech Fedyszyn and reviewed by dozens of experts before being published. The
study was funded by RunRepeat.com
Disclaimer: no brand or other institution inhuenced us in any way to do this study. We
did it in our search to create transparency in the running shoe market, and not to
promote well-performing running shoe brands. No brands even knew we did this
study.
Feel free to use any content as long as you refer to the original source. For interviews,
please reach out at jens@runrepeat.com, +45 29 29 29 58 or check the contact page
(http://runrepeat.com/about).
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Below is the full infographic. You can download it in 600px
(http://1bhjxz11za22amn7v3mn71w1.wpengine.netdna-cdn.com/wp-content
/uploads/2015/08/Expensive-running-shoes-are-not-better-600px.png) or 1200px
(http://1bhjxz11za22amn7v3mn71w1.wpengine.netdna-cdn.com/wp-content
/uploads/2015/08/Expensive-running-shoes-are-not-better-1200px.png). We are
happy to share our raw data – if interested, reach out.
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Posted in Research (http://runrepeat.com/category/research)
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Rankings by category
Most popular by geography
Best running shoes (http://runrepeat.com
/ranking/the-worlds-best-rated-running-shoes)
Best trail shoes (http://runrepeat.com/ranking
/rankings-of-trail-running-shoes)
Best road shoes (http://runrepeat.com/ranking
/rankings-of-road-running-shoes)
Best race/competition shoes
(http://runrepeat.com/ranking/rankings-of-racerunning-shoes)
Best minimalist shoes (http://runrepeat.com
/ranking/rankings-of-minimalist-running-shoes)
Best neutral shoes (http://runrepeat.com/ranking
/rankings-of-neutral-running-shoes)
Best stability shoes (http://runrepeat.com
/ranking/rankings-of-stability-running-shoes)
Best motion control shoes (http://runrepeat.com
Most popular in Europe (http://runrepeat.com
/popular-running-shoes#?region=europe)
Most popular in North America
(http://runrepeat.com/popular-runningshoes#?region=n_america)
Most popular in South (http://runrepeat.com
/popular-running-shoes#?region=s_america)
Most popular in Asia (http://runrepeat.com
/popular-running-shoes#?region=asia)
Most popular in Oceania (http://runrepeat.com
/popular-running-shoes#?region=oceania)
Most popular in Africa (http://runrepeat.com
/popular-running-shoes#?region=africa)
Most popular runnings shoes
5/30/16, 12:54 PM
/ranking/rankings-of-motion-control-runningshoes)
Best low drop shoes (http://runrepeat.com
/ranking/rankings-of-low-drop-running-shoes)
Rankings by brand
Adidas (http://runrepeat.com/ranking/rankingsof-adidas-running-shoes) - Altra
(http://runrepeat.com/ranking/rankings-of-altrarunning-shoes) - Asics (http://runrepeat.com
/ranking/rankings-of-asics-running-shoes) Brooks (http://runrepeat.com/ranking/rankingsof-brooks-running-shoes) - Dyna+t
(http://runrepeat.com/ranking/rankingsof-dyna+t-running-shoes) - Ecco
(http://runrepeat.com/ranking/rankings-of-eccorunning-shoes) - Haglöfs (http://runrepeat.com
/ranking/rankings-of-hagloefs-running-shoes) Helly Hansen (http://runrepeat.com/ranking
/rankings-of-helly-hansen-running-shoes) - Hoka
One One (http://runrepeat.com/ranking/rankingsof-hoka-one-one-running-shoes) - Icebug
(http://runrepeat.com/ranking/rankingsof-icebug-running-shoes) - Inov-8
(http://runrepeat.com/ranking/rankings-of-inov8-running-shoes) - Karhu (http://runrepeat.com
/ranking/rankings-of-karhu-running-shoes) - La
Sportiva (http://runrepeat.com/ranking/rankingsof-la-sportiva-running-shoes) - Merrell
(http://runrepeat.com/ranking/rankingsof-merrell-running-shoes) - Mizuno
(http://runrepeat.com/ranking/rankingsof-mizuno-running-shoes) - Montrail
(http://runrepeat.com/ranking/rankingsof-montrail-running-shoes) - New Balance
(http://runrepeat.com/ranking/rankings-of-newbalance-running-shoes) - Newton
(http://runrepeat.com/ranking/rankingsof-newton-running-shoes) - Nike
(http://runrepeat.com/ranking/rankings-of-nikerunning-shoes) - On (http://runrepeat.com
/ranking/rankings-of-on-running-shoes) - Pearl
Izumi (http://runrepeat.com/ranking/rankingsof-pearl-izumi-running-shoes) - Puma
(http://runrepeat.com/ranking/rankings-of-pumarunning-shoes) - Reebok (http://runrepeat.com
12 of 13
Duramo (http://runrepeat.com/adidas-duramo) Energy Boost (http://runrepeat.com/adidasenergy-boost) - Response Boost
(http://runrepeat.com/adidas-response-boost) Ultra Boost (http://runrepeat.com/adidas-ultraboost) - Gel Cumulus (http://runrepeat.com
/asics-gel-cumulus) - Gel Kayano
(http://runrepeat.com/asics-gel-kayano) - Gel
Nimbus (http://runrepeat.com/asics-gel-nimbus)
- GT 1000 (http://runrepeat.com/asics-gt-1000) GT 2000 (http://runrepeat.com/asics-gt-2000) Beast (http://runrepeat.com/brooks-beast) Cascadia (http://runrepeat.com/brookscascadia) - Ghost (http://runrepeat.com/brooksghost) - Glycerin (http://runrepeat.com/brooksglycerin) - PureFlow (http://runrepeat.com
/brooks-purehow) - Transcend
(http://runrepeat.com/brooks-transcend) - Wave
Creation (http://runrepeat.com/mizunowave-creation) - Wave Rider
(http://runrepeat.com/mizuno-wave-rider) - 1080
(http://runrepeat.com/new-balance-1080) - 1400
(http://runrepeat.com/new-balance-990) - Flyknit
Lunar (http://runrepeat.com/nike-hyknit-lunar) Flyknit Racer (http://runrepeat.com/nike-hyknitracer) - Free (http://runrepeat.com/nike-free) Free Flyknit (http://runrepeat.com/nikefree-hyknit) - LunarGlide (http://runrepeat.com
/nike-lunarglide) - Wild Trail (http://runrepeat.com
/nike-wild-trail) - Fellraiser (http://runrepeat.com
/salomon-fellraiser) - Speedcross
(http://runrepeat.com/salomon-speedcross) - XA
Pro 3D (http://runrepeat.com/salomon-xa-pro-3d)
- Kinvara (http://runrepeat.com/saucony-kinvara)
- Shadow (http://runrepeat.com/sauconyshadow)
Other
! About (http://runrepeat.com/about)
" Press (http://runrepeat.com/press)
⋆ The Runscore (http://runrepeat.com
/runscore)
5/30/16, 12:54 PM
/ranking/rankings-of-reebok-running-shoes) Salming (http://runrepeat.com/ranking/rankingsof-salming-running-shoes) - Salomon
(http://runrepeat.com/ranking/rankingsof-salomon-running-shoes) - Saucony
(http://runrepeat.com/ranking/rankingsof-saucony-running-shoes) - Scarpa
(http://runrepeat.com/ranking/rankingsof-scarpa-running-shoes) - Scott
(http://runrepeat.com/ranking/rankings-of-scottrunning-shoes) - Skechers (http://runrepeat.com
/ranking/rankings-of-skechers-running-shoes) Spira (http://runrepeat.com/ranking/rankingsof-spira-running-shoes) - The North Face
(http://runrepeat.com/ranking/rankings-of-thenorth-face-running-shoes) - Topo Athletic
(http://runrepeat.com/ranking/rankings-of-topoathletic-running-shoes) - Under Armour
(http://runrepeat.com/ranking/rankings-of-underarmour-running-shoes) - Vibram Five+ngers
(http://runrepeat.com/ranking/rankingsof-vibram-+ve+ngers-running-shoes) Vivobarefoot (http://runrepeat.com/ranking
/rankings-of-vivobarefoot-running-shoes) - Zoot
(http://runrepeat.com/ranking/rankings-of-zootrunning-shoes)
13 of 13
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5/30/16, 12:54 PM

Expensive Running Shoes Are Not Better Than More

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