TRAVEL - OC Inroom Magazine

OC
I N R O O M MAGAZINE
THE
TRAVEL
ISSUE
THE OC - A MAJOR DESTINATION
“ORANGE COUNTY is one of the leading visitor destinations in the U.S.
47.3 million overnight VISITORS in 2015 spent $11.3 BILLION in Orange County.”
- ORANGE COUNTY VISITORS ASSOCIATION 2015 ANNUAL REPORT
MEDIA KIT 2016
OC
I N R O O M MAGAZINE
CIRCULATION & DEMOGRAPHICS
OC InRoom Magazine is a targeted luxury
visitor magazine catering to discerning
travelers visiting coastal Orange County.
Strategically placed in more than fifty of
the best hotels, concierge desks and high
traffic visitor areas, our editorial team acts
as the local authority delivering unrivaled
information on high-end retail, dining hot
spots and cultural events.
With current hotel occupancy at
70 PERCENT and an average of
two persons staying two nights, OC
InRoom Magazine’s POTENTIAL
READERSHIP is 14,000 persons every
two days for a monthly, unduplicated
total of 210,000 people per month.
Published quarterly, OC InRoom Magazine
is located in over 10,000 rooms and suites and
concierge desks in the county’s finest hotels.
With current hotel occupancy at 70 percent
and an average of two persons staying two
nights, OC InRoom Magazine’s potential
readership is 14,000 persons every two days
for a monthly, unduplicated total of 210,000
people per month. Each issue will potentially
reach over 600,000 hotel guests over the
three-month publication period. A full-page
ad in OC InRoom generates a potential CPM
(cost per thousand) of $5.07.
- AVERAGE HOUSEHOLD INCOME:
$250,000
- AVERAGE AGE:
45 YEARS OLD
- COLLEGE GRADUATE:
80%+
- AVERAGE LENGTH OF STAY:
2.45 DAYS
www.ocinroommagazine.com | 2618 San Miguel, Suite 224, Newport Beach, CA 92660
949.280.1972 | advertising@ocinroommagazine.com
OC
I N R O O M MAGAZINE
CONTENTS
Each issue of OC InRoom covers the
most exquisite dining, shopping, nightlife
and culture Orange County has to offer.
OUT & ABOUT
Insiders guide on where to go for the best
beaches, world-class golfing, outdoor
adventures and more. Calendar of exciting
and noteworthy entertainment, concerts
and sporting events.
CULTURAL
Insiders guide to the best performing arts,
museums and galleries.
SHOPPING
Where to shop for the best clothes, home
décor, jewelry, gifts and more.
EAT & DRINK
From bakeries and cafés to sushi bars and
steakhouses, a complete dining guide to the
best of the best.
WELLNESS
Showcasing the best health and wellness
spots. Your guide to rejuvenate and
invigorate.
CALIFORNIA LIVING
California luxury real estate, home design,
architects and builders.
TRAVEL
Luxury travel destinations, boutique
hotels and exciting day trips in Southern
California.
SEASONAL FEATURES
Depending on the season, we create special sections that
highlight different verticals. Seasonal features
may focus on art galleries, spas, dining, shopping, etc.
GOOD ALWAYS WINS
Highlighting philanthropic organizations
making a difference in Orange County.
www.ocinroommagazine.com | 2618 San Miguel, Suite 224, Newport Beach, CA 92660
949.280.1972 | advertising@ocinroommagazine.com
OC
I N R O O M MAGAZINE
INTEGRATED DIGITAL PLATFORM
We are excited to introduce our
DigitalPlus package, available to you
in addition to print advertising. With
our digital platform, OC InRoom
Magazine “brings magazines to life.”
We now reach visitors before, during
and after their stay.
Visitors can now take us (and you!)
with them on their favorite mobile
devices when they leave their rooms to
explore our exciting city.
Our online readership is growing by
the thousands per issue since we began
testing this audience-centric platform
last August. We invite our advertisers
to take advantage of our increasing
momentum as we drive our online
readers to your business.
YOU’RE MOBILE WE ARE TOO
DIGITALPLUS PACKAGE | $400 per month
• Promotion of your advertisement across our Social Media
Suite that includes Facebook,
Twitter, Instagram and Pinterest.
We will promote your business at
a minimum of 12 posts per issue
(4 per month). Examples of posts
may include links to your website,
advertisements, special sales and
your 50-word listing with photo.
• Inbound Marketing: Targeted,
paid search promotion through
our online magazine publisher,
Issuu, that leverages your message
to their 83 million worldwide
readers per month. Your ad will
be matched to readers’ interests
based on the pages of additional
publications that share topics with
ours.
• Your local event marketed across
our Social Media Suite (if applicable).
• Quarterly analytics from digital
paid promotions.
• Native Marketing: One paid
boost on our Facebook page.
• URLs embedded in your advertisement will be hyperlinked
within our online magazine,
providing readers direct access to
your website and a global audience.
www.ocinroommagazine.com | 2618 San Miguel, Suite 224, Newport Beach, CA 92660
949.280.1972 | advertising@ocinroommagazine.com
OC
I N R O O M MAGAZINE
HOTEL DISTRIBUTION
Distributed quarterly to more than fifty luxury hotels, OC InRoom Magazine
reaches more than 600,000 readers per issue.**
NEWPORT BEACH
Balboa Inn
Balboa Bay Resort
Bayshores Peninsula Hotel
Doryman’s Oceanfront Inn
Fairmont Newport Beach
Marriott’s Newport Coast Villas
Newport Beach Marriott Bayview
Newport Beach Marriott Hotel & Spa
Newport Beach Hotel
Radisson Hotel Newport Beach
The Resort at Pelican Hill*
LAGUNA BEACH
The Art Hotel Laguna Beach
Best Western Plus Laguna Brisas
Spa Hotel
Capri Laguna
Casa Laguna Inn & Spa*
Holiday Inn Laguna Beach
Hotel Laguna
The Inn at Laguna Beach
La Casa Del Camino
Laguna Beach Inn
Laguna Cliffs Inn
Laguna Riviera Resort on the Beach
Laguna Surf Resort
Pacific Edge Hotel
Sunset Cove Villas
Surf & Sand Resort*
The Ranch at Laguna Beach
The Tides Laguna Beach
LAGUNA NIGUEL |
SOUTH LAGUNA
DANA POINT
Blue Lantern Inn
Doubletree Guest Suites Doheny Beach
Holiday Inn Express Hotel & Suites
Laguna Cliffs Marriott Resort & Spa*
St. Regis Monarch Beach*
HUNTINGTON BEACH
The Hotel Huntington Beach
Hyatt Regency Huntington Beach
Resort and Spa *
Shorebreak Hotel*
The Waterfront Beach Resort,
A Hilton Hotel
COSTA MESA
Avenue of the Arts Wyndham Hotel
Holiday Inn Express & Suites Costa Mesa
Residence Inn by Marriott
Westin South Coast Plaza
SANTA ANA
DoubleTree by Hilton
DoubleTree Club by Hilton
Embassy Suites Santa Ana
LaQuinta Inn & Suites
IRVINE
Atrium Hotel
Embassy Suites Irvine
Irvine Marriott
Hilton Irvine
Residence Inn Irvine
BONUS DISTRIBUTION
John Wayne Airport, Orange County
Burr White Realty Newport Beach Vacation Homes
*Available at concierge desk
**Based on Average Orange County
Occupancy Rate. Source: CIC Research, Inc. - Last updated April 2014.
Montage Laguna Beach*
The Ritz-Carlton, Laguna Niguel*
www.ocinroommagazine.com | 2618 San Miguel, Suite 224, Newport Beach, CA 92660
949.280.1972 | advertising@ocinroommagazine.com
OC
I N R O O M MAGAZINE
DEADLINES & RATES
Summer 2016
Space closing: May 29, 2016
Materials deadline: June 5, 2016
InRoom distribution: July 2015 - Sept 2016
Fall 2016
Space closing: August 29, 2016
Materials deadline: September 4, 2016
InRoom distribution: Oct 2016 - Dec 2016
Winter 2016-17
ADVERTISING RATES
To request advertising rates please email:
Advertising@ocinroommagazine.com
Pubisher, Jennifer Larsen | Jennifer@ocinroomagazine.com
OC
I N R O O M MAGAZINE
Space closing: November 26, 2016
Materials deadline: December 5, 2016
InRoom distribution: Jan 2017 -March 2017
Spring 2017
Space closing: February 27, 2017
Materials deadline: March 6, 2017
InRoom distribution: April 2017 - June 2017
THE
TRAVEL
ISSUE
Added value program packages available to include editorial exposure and event access and coverage.
Please contact your OC InRoom representative to develop a strategic, customized plan for your business.
POSITIONS
FREQUENCY
TERMS
AD MATERIALS
CLOSING
CONTACT STANDARDS
Premium: Front of book (FoB). Run of book (RoB); any page at the discretion of publisher. Please be sure to communicate any special placement considerations with your representative when you place your order.
Magazine is published 4 times per year: Jan - March | April - June | July - Sept | Oct - Dec
Special discounts for prepay and contiguous multi-page placements. Ask your sales representative for details.
Advertising agencies should mark up net rates to allow for the commissions.
Rates are based on advertiser supplied press-ready digital copy with contract proof.
Materials due 24 days prior to publishing.
Publisher reserves the right to refuse any advertisement that does not meet its requirements. No coupons or
tear-offs in the advertising will be accepted. Client represents that it has the right to publish the material in
the ad and assumes all risk attendant thereto, including defects in the product and failure to perform.
www.ocinroommagazine.com | 2618 San Miguel, Suite 224, Newport Beach, CA 92660
949.280.1972 | advertising@ocinroommagazine.com
OC
I N R O O M MAGAZINE
SPECS
IMPORTANT: Full page ads should be 9” x 10.875” with a .125” bleed on ALL
sides. Any important information should be within the safe zone -.25” in from the
trim line. Spreads should be saved as individual PDFs.
Bleed Size:
9.25 x 11.125”
Graphics in this area will
be trimmed off.
Full Spread Bleed
Full Page Bleed
Leave 1” space between content that cuts
9.25 x 11.125”
across the gutter (or .5” on each side)
see full-page specs
Trim Size:
9 x 10.875”
Actual edge of final paper.
Safe Size:
8.5 x 10.375”
Absolutely no text, logos,
or important parts of the
photos beyond this line.
1/8” or .125
Full Page Non Bleed
1/2 Page Vertical
1/2 Page Horizontal
8.395” x 10.33”
3.9375” x 10.33”
non bleed
8.395” x 5.047”
non bleed
1/8” or .125
Display Ad Material Requirements
Advertisements must be submitted in a 300 DPI, print-ready PDF with 1/8” or .125” bleeds (CMYK only, no RGB files).
Files must be submitted as individual pages in separate PDF files. Any files that do not follow these guidelines will be
rejected; any alterations made by OC InRoom Magazine due to incorrect specifications will result in a charge of $125 per
hour to the advertiser.
UPLOAD: You can email the document to production@ocinroommagazine.com or upload the file at our website
www.ocinroommagazine.com by selecting the “File Upload” tab. Please include your company’s name when creating
file names. Password : LarsenCA
Advertorial/In-house Advertisment Requirements
PRODUCTION CHARGES
In-house advertisement created by OC InRoom Magazine will result in a charge of $150.
IMAGES: Minimum 300 DPI resolution. 4-Color/CMYK only; no RGB files.
(Black: C 60%, M 40%, Y 0%, K 100%)
FONTS: Postscript only, no True Type accepted
COPY: Word files, spell-checked and proofed
RETURNED MATERIALS
Publisher will hold materials submitted by the advertiser for six months, unless advertiser specifically requests
materials be returned and pays shipping costs. After that period, Publisher is no longer responsible for storing materials.
www.ocinroommagazine.com | 2618 San Miguel, Suite 224, Newport Beach, CA 92660
949.280.1972 | advertising@ocinroommagazine.com