Aladdin Directory

Aladdin Directory
Aladdin, since 1908.
We’ve changed a bit in 107 years, but our mission has remained the same.
We are passionate about creating products that fold seamlessly into our
consumers’ everyday life,at home and on the go.
Contents
OUR STORY
2
HOT BEVERAGE
3
FOOD
8
COLD BEVERAGE
13
MERCHANDISING
19
How we make our products is just as
important as how they function.
Whether it’s producing eCycle®, our own 100%
recycled and recyclable material, making sure our
factory workers are treated fairly and ethically or
doing everything we can to make sure we recycle
and compost as much as possible in our offices
and factories, we are serious about sustainability.
Hot
Beverage
A good mug is
hard to find.
Essentials for 2016
Aladdin’s Hot Beverage collection
is all about delivering functionality,
durable materials and attention
to detail without sacrificing style.
We’ve added silhouettes to our
intuitive Flip-SealTM leak-proof lid
and added an innovative way to
take loose leaf tea on-the-go.
Recycled &
Recyclable Mug
Stainless Steel
Vacuum Mug
Upgrade
the everyday.
Essentials for 2016
Flip-Seal™
leak-proof lid
New
Leak proof. like, really leak-proof.
NEW Stainless
Steel Vacuum Mug | 0.35L
We love all of our mugs, but this beauty is one of our favourites.
It keeps drinks hot or cold for hours and features the innovative
Aladdin Flip-Seal™ leak-proof lid that is intuitive to use and easy
to clean. It also fits under most single-serve coffee machines.
Smart and stylish; techy without being overbuilt. A practically
perfect mug.
•• Revolutionary all-new Aladdin Flip-Seal™ leak-proof lid
•• Vacuum insulated stainless steel
•• Keeps drinks hot 3+hrs & cold 20+hrs*
•• Fits under most single-serve coffee machines.
•• Dishwasher safe
•• Car-cup friendly
•• BPA free
•• Size 0.35L
Chosen by consumers
Our Revolutionary all-new Aladdin Flip-Seal™ leak-proof lid
was preferred by consumers over all other designs in our
primary research study, including the top-selling competition.
It received a market success score of 176 – well above the
70% success rate potential for concepts scoring >134.
Research fielded online by Ipsos Vantis; January 2014 with n=1075 merchant
shoppers. Methodology: Sequential Monadic Design.
10-01923-01010-01923-01110-01923-01210-01923-013
Intuitive mechanism in
the lid is activated by a
simple flip motion for a
truly leak-proof seal,
plus easy cleaning.
4
* Thermal performance: temperature of contents was measured from 95°C to 60°C for hot and 1.67°C to 10°C for cold, outside temperature was held at 23°C.
HOT Beverage
Essentials for 2016
Flip-Seal™
leak-proof lid
New
Recycled never looked so good.
NEW Recycled
& Recyclable Mug | 0.35L
This mug makes it easy for you to make the right choice for
you and the environment. The double-wall insulated design
makes this classic mug highly efficient at keeping drinks hot,
furthermore its revolutionary all-new Aladdin Flip-Seal™
leak-proof lid ensures a full leak-proof performance and a
fashionably appealing silhouette that goes beyond reusability.
Made with eCycle®, Aladdin’s proprietary recycled and
recyclable BPA-free material.
•• Revolutionary all-new Aladdin Flip-Seal™ leak-proof lid
•• Made with eCycle recycled & recyclable material
•• Double wall insulated
•• Dishwasher & microwave safe
•• Car-cup friendly
•• BPA free
•• Size 0.35L
®
10-01925-00410-01925-00510-01925-00310-01925-002
eCycle® is our proprietary blend of recycled plastic made with 100% BPAfree recycled material. eCycle® products can be recycled again wherever
plastic is collected (although we don’t think you’ll ever need to!). Check
with your local City Council for the nearest recycling centre.
LEAK PROOF. LIKE,
REALLY LEAK PROOF
Mugs that make
your morning.
5
What’s Brewing?
Practical yet trendy infusion basket
for a perfect tea anywhere.
Pull basket back up
when your tea is ready
Release basket to infuse
your favourite looseleaf tea
New
Perfectly personal, mobile and versatile.
NEW Custom
Tea Infuser | 0.35L
Tea connoisseur’s favourite all-in-one solution for brewing and enjoying tea
on the go. Tea goes in the basket, the basket drops down to steep in the
double-wall mug, and you can pull the basket back up when your tea reaches
the flavour intensity you like.
•• Built-in Drop-Down Infusion Basket for loose-leaf tea
•• Double wall insulation
•• Made with durable Eastman Tritan™
•• Leak-resistant flip lid
•• Car-cup friendly
Infusion basket
•• Dishwasher safe
for loose-leaf tea
•• BPA free
Size
0.35L
••
®
10-01957-00810-01957-00910-01957-00710-01957-006
New
Practical style, to-go.
NEW Insulated
Plastic Mug | 0.35L
With a refreshing and fashionable design, these colourful mugs brighten
your daily commute or your desk at work. These mugs feature the innovative
Aladdin Flip-Seal™ leak-proof lid that is intuitive to use and easy to clean.
•• Revolutionary all-new Aladdin Flip-Seal™ leak-proof lid
•• Double wall insulated
•• Fits under most single-serve coffee machines.
•• Dishwasher safe
•• Car-cup friendly
•• BPA free
•• Size 0.35L
Flip-Seal™
leak-proof lid
10-01921-00610-01921-00710-01921-00510-01921-004
Notch for tea
bag string
Insulated On-the-Go Tea Infuser | 0.35L This practical tea infuser allows you to brew loose tea or tea bags thanks to
its clever design. It comes with a built-in notch that holds your tea bag in
place and a loose tea filter for a more sophisticated tea moment.
•• Drink-through tea filter lid
•• Notch for tea bag strings
•• Double wall insulated
•• Made with durable Eastman Tritan™
•• Microwave and dishwasher safe
•• BPA free
•• Size: 0.35L
®
6
10-01727-00810-01727-00910-01727-01010-01727-007
Tea filter for
loose-leaves
HOT Beverage
Drop down
infusion basket
Tea Infuser | 0.35L Tea drinkers love this all-in-one solution for brewing and enjoying a
perfect tea on the go. Add Tea to the basket, drop the basket down
to steep in the double-walled mug, and then pull the basket back up
when the tea reaches the shade you like. Perfectly personal, mobile
and versatile.
•• Brews loose leaf tea, tea bags,
and coarse ground coffee
•• User-friendly design
•• Double wall insulated
•• Car-cup friendly
•• Dishwasher safe
•• Microwave safe: cup only,
up to 3 minutes
•• BPA free
•• Size: 0.35L
10-00753-04510-00753-04610-00753-047 10-00753-044
Flip-Seal™
leak-proof lid
Recycled & Recyclable Travel Mug | 0.35L This travel mug makes it easy for you to make the right choice for you
and the environment. The double-wall insulated design makes this
classic travel mug highly efficient at keeping drinks hot, furthermore
its revolutionary all-new Aladdin Flip-Seal™ leak-proof lid ensures a
full leakproof performance and a fashionably appealing silhouette that
goes beyond reusability. Made with eCycle®, Aladdin’s proprietary
recycled and recyclable BPA-free material.
•• Revolutionary all-new Aladdin
Flip-Seal™ leak-proof lid
•• Made with eCycle recycled
& recyclable plastic
Double
wall insulated
••
®
•• Comfortable handle
•• Dishwasher & microwave safe
•• Car-cup friendly
•• BPA free
•• Size 0.35L
10-01924-00410-01924-00510-01924-00310-01924-002
Flip-Seal™
leak-proof lid
Stainless Steel Insulated Mug | 0.35L Aladdin brings an affordable and stylish alternative for consumers
seeking durable stainless for everyday use. These mugs feature the
innovative Aladdin Flip-Seal™ leak-proof lid that is intuitive to use and
easy to clean.
•• Revolutionary all-new Aladdin
Flip-Seal™ leak-proof lid
•• Made with durable stainless steel
•• Double wall insulated
•• Fits under most single-serve
•• Dishwasher safe
•• Car-cup friendly
•• BPA free
•• Size 0.35L
coffee machines
10-01978-00810-01978-00910-01978-00710-01978-006
Flip & Sip Insulated Mug | 0.35L • 0.47L This travel mug makes it easy for you to make the right choice for you
and the environment. The double-wall insulated design makes this
classic travel mug highly efficient at keeping drinks hot, furthermore
its revolutionary all-new Aladdin Flip-Seal™ leak-proof lid ensures a
full leakproof performance and a fashionably appealing silhouette that
goes beyond reusability. Made with eCycle®, Aladdin’s proprietary
recycled and recyclable BPA-free material.
•• Revolutionary all-new Aladdin
Flip-Seal™ leak-proof lid
•• Made with eCycle recycled
& recyclable plastic
Double
wall insulated
••
®
•• Comfortable handle
•• Dishwasher & microwave safe
•• Car-cup friendly
•• BPA free
•• Size 0.35L
0.35L 10-01503-03810-01503-01010-01503-03910-01503-009
0.47L 10-01502-01210-01502-01310-01502-01410-01502-011
7
FOOD
Welcome to the
food club.
Our Food collection is designed to
easily integrate into any on-the-go
Essentials for 2016
lunch routine – think lightweight for
portability, intuitive functionality,
easy to stack and store, and made
durable for the long haul (i.e.
accidental drops and many runs
through the dishwasher).
Insulated Easy-Keep
Lid Food Container
Classic Mason
Salad Jar
FOOD
Essentials for 2016
New
No lid left behind.
NEW Insulated
Foam insulated
lid and body
Easy-Keep Lid Food Container | 0.7L
Meet the latest Aladdin addition to a range of products that help
you enjoy your favourite food anywhere. The Easy-Keep Lid Food
Container is great for families taking food on the go. Kids love the
easy open lid that stays attached. And parents love the detachable
lid that makes it easy to clean. The double-wall and foam insulated
design allows for taking hot and cold food on the go, ideal for great
meals at work, school lunches and picnics anywhere.
•• Leak-proof
•• Foam insulated lid and body
•• Easy-Keep lid with snap-in hinge stays attached on the go
•• Fully disassembles for cleaning
•• Designed to stack easily in lunch bags
•• Microwave and dishwasher safe
•• BPA free
•• Size: 0.7L
10-02121-00310-02121-00410-02121-00510-02121-006
Make it a healthy lunch.
9
A salad parfait,
as in French for perfection.
Essentials for 2016
Classic Mason Salad Jar | 1L
Keep your favorite salad crisp and fresh, by storing
the dressing or topping in an attached yet separate
compartment until needed. All in the iconic Aladdin
Mason Jar shape.
•• Made with light-weight and durable
Eastman Tritan™
•• Leak-proof
•• Removable 0.1L leak-proof dressing container
•• Dishwasher safe
•• BPA free
•• Size: 1L
®
10-01828-00410-01828-00510-01828-00310-01828-002
Removable leak-proof
dressing container
10
FOOD
New
No lid left behind.
NEW Insulated
Easy-Keep Lid Food Container | 0.47L
Meet the latest Aladdin addition to a range of products that help
you enjoy your favourite food anywhere. The Easy-Keep Lid Food
Container is great for families taking food on the go. Kids love the easy
open lid that stays attached. And parents love the detachable lid that
makes it easy to clean. The double-wall and foam insulated design
allows for taking hot and cold food on the go, ideal for great meals at
work, school lunches and picnics anywhere.
Foam insulated
lid and body
•• Leak-proof
•• Foam insulated lid and body
•• Easy-Keep lid with snap-in hinge stays attached on the go
•• Fully disassembles for cleaning
•• Designed to stack easily in lunch bags
•• Microwave and dishwasher safe
•• BPA free
•• Size: 0.47L
10-02085-00310-02085-00410-02085-00510-02085-006
Bento Lunch Box | 0.6L • 0.95L
Inspired by Japanese bento boxes, our Bento Lunch Box
takes packed lunch to a new level. This suits any recipe,
storing food at just the right temperature, hot or cold.
Heading out with home-prepared food has never been
easier, or more stylish.
•• Contents stay hot or cold for up to 5 hours*
•• Double wall foam insulation
•• 100% leakproof
•• Microwave safe
•• BPA free
•• Sizes: 0.6L • 0.95L
0.6L 10-01134-03710-01134-03810-01134-03910-01134-036
0.95L 10-01135-02410-01135-02510-01135-02610-01135-023
0.95L
0.6L
* Thermal performance: temperature of contents was measured from 95°C to 60°C for
hot and 1.67°C to 10°C for cold, outside temperature was held at 23°C.
11
Papillon Cutlery Set
A durable knife, fork and spoon set which is comfortable to use.
It comes in a beautiful and convenient carry case designed to
match many other Aladdin products. Made with eCycle, so it’s
safe for the environment too.
•• Supplied in an attractive counter display unit
•• Dishwasher safe
•• BPA free
10-01374-01110-01374-01210-01374-01310-01374-010
eCycle® is our proprietary blend of recycled plastic made with
100% BPA-free recycled material. eCycle® products can be
recycled again wherever plastic is collected (although we don’t
think you’ll ever need to!). Check with your local City Council for
the nearest recycling centre.
Classic Mason Food Jar | 0.35L • 0.47L • 0.6L
A trendy and colourful food jar, as pretty as glass and without the worry of
breaking it. Great for packing, storing and enjoying fresh food on-the-go.
The perfect match to the popular Aladdin Classic Mason Salad Jar.
•• Made with light-weight and durable Eastman
•• Leak-proof
•• Microwave safe without the lid
•• Dishwasher safe
•• BPA free
•• Sizes: 0.35L • 0.47L • 0.6L
®
12
Tritan™
(0.35L):10-01799-003(0.47L):10-01800-003(0.6L):10-01801-004
COLD
Beverage
Because water
isn’t just for
the gym.
Essentials for 2016
It’s no coincidence that our products
become favorites. We think about use
scenarios and details that may not be
noticed, but make a difference (case
in point, interior threads for a smooth
drinking surface). We’ve refreshed our
Cold Beverage collection by updating
the color offering for proven sellers
while adding sleek new silhouettes,
graphics and glass.
Bistro To-Go
Water Bottle
Aveo
Water Bottle
13
Bistro style on-the-go.
Essentials for 2016
Bistro To-Go Water Bottle | 0.7L
A bottle with a sparkling personality. Classy colourful and
fun, it looks great anywhere
Two-way lid
•• Two-way lid to add ice or clean
•• Twist-off cap for easy drinking
•• 100% leak-proof
•• Carbonated beverage friendly
•• Made with light-weight and durable Eastman
•• Dishwasher safe
•• BPA free
•• Size: 0.7L
®
Tritan™
10-01729-01810-01729-01910-01729-02010-01729-017
14
Cold Beverage
Essentials for 2016
Aveo Water Bottle | 0.6L
A stylish and unique water bottle, with an easy drink
spout for simple and trendy hydration on the go.
Two-way lid
•• Easy drink spout
•• Easy to fill with removable spout
(wide-mouth opening)
•• Stain, smell and shatter resistant
•• Stylish carry strap
•• Made with light-weight and durable Eastman
•• 100% leakproof
•• Dishwasher safe: top rack
•• BPA Free
•• Size: 0.6L
®
Tritan™
10-01102-07110-01102-07210-01102-07310-01102-070
Add some colour
to your day.
15
Glass inner
wall
One-hand flip
button lid
New
Worry free
glass onthe-go.
Have Glass, will travel.
NEW Glass-Lined
Water Bottle | 0.53L
The new Glass-Lined Water Bottle is made for the person who prefers to
drink out of glass but is worried about taking it on-the-go. Ours is encased
in lightweight and durable Eastman® TritanTM, features an easy to use push
button flip-lid and disassembles fully for cleaning.
•• 100% leak-proof flip button lid
•• Double wall insulated
•• Purity of glass with the durability of Eastman Tritan™
•• Glass liner won’t stain, leach or absorb odours
•• Eastman Tritan™ outer protects against breakage
•• One-hand push button flip-lid
•• Removable carry loop
•• Bottom screws off for disassembly
•• Disassembles for easy cleaning
•• All parts are dishwasher safe
•• BPA free
•• Size: 0.53L
®
®
10-02088-00210-02088-00310-02088-00410-02088-005
Infuse Water Bottle | 0.7L
This smart water bottle allows you to make infused cold beverages,
iced teas, fruit or herb infusions, while keeping the small pieces of fruit
or veggies out of the drink spout.
•• Removable infusion basket for fruit or veggies
•• Leak-proof
•• Made with light-weight and durable Eastman Tritan™
•• Dishwasher safe
•• BPA free
•• Size: 0.7L
®
16
10-01785-00910-01785-01010-01785-01110-01785-008
Cold Beverage
Aveo Water Bottle | 0.35L
A stylish and unique water bottle, with an easy drink spout for simple
and trendy hydration on the go.
•• Easy drink spout
•• Easy to fill with removable spout (wide-mouth opening)
•• Stain, smell and shatter resistant
•• Stylish carry strap
•• 100% leakproof
•• Made with light-weight and durable Eastman Tritan™
•• Dishwasher safe: top rack
•• BPA Free
•• Size: 0.35L
®
10-01101-06710-01101-06810-01101-07710-01101-074
One-Handed Water Bottle | 0.7L
This sleek water bottle makes multi-tasking even easer – hydrate with
one hand and text, walk the dog or shop with the other.
•• One-handed operation: push-button lid – press to open & drink,
release to close
•• Leak-proof
•• Lid comes off to add ice or clean
•• Made with light-weight and durable Eastman Tritan™
•• Car cup + bike cage holder friendly
•• Dishwasher safe
•• BPA free
•• Size: 0.7L
®
10-01320-07410-01320-07510-01320-07610-01320-073
Be party ready
at a moment’s notice.
Classic Plastic Tumbler | 0.47L
A beautiful yet practical tumbler to enjoy your favourite drink in style.
double wall insulated
•• Sweat-proof,
lid
•• Press-fit
straw
•• Smoothie-sized
safe
•• Dishwasher
friendly
•• Car-cup
BPA
free
•• Size: 0.47L
••
10-01850-01810-01850-01910-01850-01710-01850-016
17
two-way lid
Insulated Milk Bottle Tumbler | 0.47L
A familiar shaped bottle that is fun and easy to use.
•• Sweat-proof, double wall insulated
•• Two-way lid to add ice or clean
•• Smoothie sized straw
•• Dishwasher safe
•• BPA free
•• Size: 0.47L
10-01858-01410-01858-01510-01858-01310-01858-012
Original Insulated Mason Tumbler | 0.47L
Glace Cold To-Go Tumbler | 0.35L
Meet the latest addition to our iconic Mason Tumbler
range. It comes in a new aqua colour and an iconic
canning-inspired stainless steel lid.
It looks like your favourite water glass, but this trendy to-go
tumbler isn’t bound to the kitchen. It can go wherever you go,
keeping hands dry and your drink cold for longer – iced water,
iced tea or coffee, juice, smoothies – whatever you love to drink.
•• Sweat-proof, double wall insulated
•• Stainless steel canning-inspired lid
•• Smoothie-sized straw
•• Dishwasher safe
•• BPA free
•• Size: 0.47L
18
10-01716-008
•• Double wall keeps your hands dry
•• Reusable straw included
•• Smoothie-sized straw
•• BPA free
•• Size: 0.35L
10-01323-006
Merchandising
An appealing and well executed retail display will attract the attention of consumers and drive
retail sales. To maximize store sales, enhance the display and the shopper’s experience,
Aladdin has made available a unique selection of merchandising solutions that fit any retailer.
New
POS Cube
6x6x6 cm
New
NEW
Counter Display
40x30x46 cm
10-01829-001
Floor Display
50x180x50 cm
10-01808-001
Gondola Display
60x160x50 cm
10-01809-001 +
10-01808-002
10-01813-001
The benefits of using this retail display
in conjunction with the complete Aladdin
product assortment are:
Drives category sales and purchasing
experience.
is made easier and more natural for
the consumer. It also supports impulse
purchase decisions.
demonstrate products at strategic
locations.
with eCycle® recycled &
Microwave & dishwasher safe
• Made
• Car-cup
recyclable plastic
friendly
•
• Revolutionary all-new leak-proof flip lid • Double wall insulated
POS Signage
9.9x21 cm
Shelf Cover
Best placement and assortment can
Eco friendly: Made from recycled wood.
be achieved thanks to its availability
in different sizes that can be used in
combination to create a larger display.
POS friendly – built–in POS slots for
customized inserts (comes with double
sided image POS).
Easy to maintain appearance.
materials that align with our values and
commitment to protect the environment.
Low consumption/long life LED lighting kit
Features:
Co-ordinating and accessorising is made
Helps to feature, recommend and
Shelf Kit
Top shelf: 50x41x55 cm
Other shelves: 50x41x7 cm
10-01812-001
Unique solutions made of recycled
Locating and choosing the right product
possible for the shopper.
Wall Display
100x210x50 cm
10-01811-001 +
10-01811-002
10-01813-002
Logo Block
10x3x2 cm
10-01814-001
Recycled never looked so good.
Recycled & Recyclable Mug | 0.47L
This mug makes it easy for you to make the right choice for you and the
environment. The double-wall insulated design makes this classic tumbler highly
efficient at keeping drinks hot, furthermore it’s revolutionary Aladdin Flip Seal Lid™
ensures a full leak-proof performance and a fashionable appealing silhouette that
goes beyond reusability. Made with eCycle®, the innovative recycled and recyclabe
BPA-free material.
available separately for Gondola and Wall
unit displays.
Several solutions to fit various spaces in
store (Self-standing Floor unit, Gondola
unit, Wall unit and Shelve cover for
existing merchandiser).
Easy assembly (please read the included
assembly guide).
Separate Aladdin Logo and various POS
assets available upon request
Please do not hesitate to contact us for
further details.
Examples of merchandisers featuring the Aladdin product collection
Counter display
Floor display
Front
Wall display
Gondola display
Back
5
Wall fixture
19
Aladdin® - a brand of PMI.
http://europe.aladdin-pmi.com
www.pmi-worldwide.com
AladdinEurope
Contact Details
Burton McCall Limited
163 Parker Drive, Leicester, LE4 0JP
Tel Main Switchboard: 0116 234 4600
www.burton-mccall.co.uk
Sales Office
Tel: 0116 234 4611/4622
Fax: 0116 235 8031
Email: sales@burton-mccall.co.uk
Customer Services
Tel: 0116 234 4646
Fax: 0116 235 8031
Email: customerservices@burton-mccall.co.uk
DALD/0216