EMAS Digital

EMAS
June 2011
Summary
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EMAS magazines
EMAS websites
EMAS iPhone applications
EMAS iPad applications
EMAS BADA applications
EMAS Android Applications
Les Editions Mondadori Axel Springer
Le 1er journal qui se met à la place du
conducteur
296 693 sold magazines per week
2 410 000 readers per week
Sources : OJD DFP 2010 / AEPM 09-10
Tous les plaisirs de l’Automobile
Le N°1 de l’Automobile d’Exception
109 115 sold magazines every 2 weeks
1 505 000 readers every 2 weeks
50 918 sold magazines per month
1 005 000 reader per month
autoplus.fr
 #1 Car news portal
 Audience Site Centric* :
 8,4 million pages viewed / month
 1,8 million UU / month
 Audience User Centric** :
 9 million pages viewed / month
 1,168 million UU / month
Source : * Audience Weborama June 2011
** Audience Nielsen June 2011
autoplus.fr vs competition
#1 car news portal
-Source : Nielsen June 2011 on categorie « infos et PA automobile »
-Main competitors of autoplus.fr make their audience on other channels that car news such as : leboncoin.fr, eBay Motors, La Centrale,
AutoReflex, AutoScout24…. whose content is made of car ads.
-Other comptetitors make their audience on other topics such as : Caradisiac (80% forum), 321Auto (75% autoevasion and Forum 321auto),
Orange Cars (50% on route planning)…
Source : * Audience Nielsen June 2011
autojournal.fr
 All car pleasures
 Audience Site Centric* :
 800.000 page viewed / month
 200.000 UU / month
Source : * Audience Weborama June 2011
sportauto.fr
 N°1 de l’Automobile d’exception
 Audience Site Centric* :
 600.000 page viewed / month
 100.000 UU / month
Source : * Audience Weborama June 2011
iPhone autoplus.fr
 All car news on your iPhone
 More than 420.000 downloads since
the application has been launched.
 Audience Site Centric* :
 4,3 million page viewed / month
 800.000 visits / month
 80.000 UU / month
Source : * Audience Weborama et Flurry June 2011
Sport Auto pour iPad
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#1 Car magazine on iPad
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New version of the application on 25/5/2011
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Audience Site Centric* :
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Source : * Audience Weborama June 2011
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More than 1 million page viewed since it had been launched
More than 25.000 downloads of the application
autoplus.fr on Androïd
 More than 85.000 downloads with more
than 40.000 active accounts.
 Audience Site Centric* :
 About 850.000 page viewed / month
Source : * Audience Weborama June 2011
autojournal.fr on Androïd
 About 10.000 downloads with more than
3.700 active accounts.
 Audience Site Centric* :
 More than 50.000 page viewed / month
Source : * Audience Weborama June 2011
sportauto.fr on Androïd
 About 8.000 downloads with more than
3.000 active accounts.
 Audience Site Centric* :
 More than 63.000 page viewed / month
Source : * Audience Weborama June 2011
autoplus.fr on BADA
 About 20.000 downloads
 Audience Site Centric* :
 About 100.000 page viewed / month
Source : * Audience Weborama June 2011
autojournal.fr on BADA
 More than 5.000 downloads
 Audience Site Centric* :
 About 15.000 page viewed / month
Source : * Audience Weborama June 2011
sportauto.fr on BADA
 More than 4.000 downloads
 Audience Site Centric* :
 About 20.000 page viewed / month
Source : * Audience Weborama June 2011