fitness through fetch

FITNESS THROUGH FETCH
2011
PRODUCT CATALOG
WHAT’S NEW
FITNESS THROUGH FETCH
Chuckit!, the sought after brand that fills fetch needs.
Inspiring fitness through fetch, we create the most fun
and functional fetch games on the market by designing
engaging products that throw better, fly farther, float
higher, bounce more, whistle louder, and glow brighter.
Chuckit! delivers solutions that inspire a healthy game of
fetch for your dog.
Chuckit! Indoor. . . . . . . . . . . . . . . . . . . . p.4
CONTENTS
www.chuckit.com
Lifestyle photography by Court Leve
3
WHAT’S NEW
Revolutionary new product design for fetch games.
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CHUCKIT! INDOOR
Launch the fun indoors! Enjoy hands-free fetch
anytime with our newest innovative Indoor Launcher
and Indoor Launcher Compatible toys featuring
BounceFlex™ Core Technology.
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LAUNCHERS
Throw farther and enjoy hands-free no-slobber fetch
with this comprehensive line of ball launchers.
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COMPATIBILITY CHARTS
Helpful visual tables for Chuckit! Ball Launcher
compatibility and functionality.
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SPECIALTY BALLS
Explore the variety of functional options
available in our Chuckit!-compatible balls.
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AMPHIBIOUS
Toys designed for exceptional visibility and
performance in water and on land.
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FLYING SQUIRRELS
A thoughtful design that makes for long throws and
easy pick up.
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MERCHANDISING OPTIONS
Drive sales with compelling, easy-to-shop
assortments.
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ICONS
Icon key
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Tennis Balls with Drying Pouch. . . . . . . . . . p.12
Amphibious Launchable sizes. . . . . . . . . . p.14
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INDOOR LINE
CHUCKIT! INDOOR LINE
Bring the Chuckit! fitness ritual indoors. Enjoy the
benefit of no-slobber, hands-free pick up when playing
fetch in the comfort of your home. Three innovative
Indoor Launcher-compatible toys provide even more
ways to enjoy the interactive play millions experience
outdoors. Perfect for when it’s too cold, too wet or you
just want to hang out inside with your four-legged pal.
INDOOR LAUNCHER
• Bringing hands-free fetch
to your family room
• Easy launch design for
convenient indoor play
INDOOR BALL
• Interactive indoor play
• Lightweight Bounceflex™
Core Technology
• Soft and resilient
• Fits Chuckit! Indoor
Launcher
Item # 213201
INDOOR
INDOOR ROLLER
• Designed for ground
pursuit
• Interactive indoor play
• Lightweight Bounceflex™
Core Technology
• Soft and resilient
• Fits Chuckit! Indoor
Launcher
Item # 212201
INDOOR
Item # 211201
INDOOR SHAKER
• Designed for shaking
• Interactive indoor play
• Lightweight Bounceflex™
Core Technology
• Soft and resilient
• Fits Chuckit! Indoor
Launcher
INDOOR
Item # 214201
INDOOR
www.chuckit.com
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CHUCKIT! BALL LAUNCHERS
CHUCKIT! BALL LAUNCHERS
Chuckit! Fetch Games has been inspiring Fitness
Through Fetch for over a decade. Capitalize on the
continued rapid growth of the fetch category. Users
benefit from no-slobber hands-free pick up of balls,
a longer throw with less effort, and more exercise
for your dog in less time. From small to large breeds,
backyards to beaches, there is a Chuckit! Ball
Launcher for just about any need or setting.
SMALL BALL LAUNCHER
• Ergonomic grip
• For small dogs only
• No-slobber hands-free
pick up
• Easily throws twice as far
• Exercise your dog in a
fraction of the time
• Use with small
Chuckit! balls (2 in)
POCKET BALL LAUNCHER
• Ergonomic grip
• Ultra-compact size
• Great for smaller spaces
• No-slobber hands-free
pick-up
• Easily throws farther
• Exercise your dog in a
fraction of the time
• Use with medium
Chuckit! balls (2.5 in)
18M BALL LAUNCHER
• Ergonomic grip
• No-slobber hands-free
pick up
• Easily throws twice as far
• Exercise your dog in a
fraction of the time
• Use with medium
Chuckit! balls (2.5 in)
25M BALL LAUNCHER
• Ergonomic grip
• No-slobber hands-free
pick up
• Easily throws three
times as far
• Exercise your dog in a
fraction of the time
• Use with medium
Chuckit! balls (2.5 in)
ULTRA GRIP BALL
LAUNCHER
• Comfortable cushioned grip
• No-slobber hands-free
pick up
• Easily throws three
times as far
• Exercise your dog in a
fraction of the time
• Use with medium
Chuckit! balls (2.5 in)
LARGE BALL
LAUNCHER
• Ergonomic grip
• For bigger dogs
• No-slobber hands-free
pick up
• Easily throws twice as far
• Exercise your dog in a
fraction of the time
• Use with large
Chuckit! balls (3 in)
COLORS
COLORS
COLORS
COLORS
COLORS
COLORS
Item # 06300
Item # 06900
MEDIUM
SMALL
Item # 06800
Item # 06500
Item # 06600
MEDIUM
MEDIUM
MEDIUM
www.chuckit.com
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Item # 06700
LARGE
COMPARISON CHARTS
CHUCKIT! SPECIALTY BALLS
These charts are a visual reference into the world
of our Chuckit! Ball Launchers and Chuckit!
Specialty Balls, showing the product, its primary
feature, size or length, and distance.
CHUCKIT! BALL LAUNCHERS
AMPHIBIOUS LAUNCHABLES
www.chuckit.com
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CHUCKIT!-COMPATIBLE
SPECIALTY BALLS
CHUCKIT!-COMPATIBLE
SPECIALTY BALLS
Encourage a workout that stimulates senses through the
random bounce of the Evader, the aerial twitter of The
Whistler or the vivid illumination of the Max Glow Ball.
Chuckit! Specialty Balls offer a variety of functions to
meet the needs of dogs and their owners.
MAX GLOW
• Bright, lasting glow
• Charges quickly under
any bright light
• No batteries needed
• Easy to clean
Item # 20020
Item # 20030
SMALL
Item # 20040
MEDIUM
LARGE
ULTRA BALL
• Floats
• High bounce
• Easy to clean
• Natural rubber
Item # 17020
Item # 170015
Item # 17030
MEDIUM
SMALL
Item # 17001
LARGE
MEDIUM
MEDIUM TENNIS
FANATIC
• Versatile sports-themed
ball
• Natural rubber head
• Natural cotton rope
Item # 15441
THE WHISTLER
• Whistles in flight
• Easy to clean
• Natural rubber
Item # 15440
SMALL
MEDIUM
Item # 15444
LARGE
Item # 20210
Item # 202203
Item # 20230
MEDIUM
SMALL
Item # 20220
LARGE
MEDIUM
DRAG ‘N FLY
• Short flight
WHEELIE
• Ground pursuit
ERRATIC BALL
• Stimulating random
bounce
• Easy to clean
• Natural rubber
EVADER
• Random action
• Easy to clean
• Natural rubber
Item # 201101
Item # 20110
MEDIUM
MEDIUM
Item # 20920
MEDIUM
Item # 20130
MEDIUM
SMALL
Item # 20820
Item # 20720
Item # 20120
LARGE
MEDIUM
REBOUNCE BALL &
RECYCLED REMMY
• Environmentally friendly
design utilizes recycled
natural rubber
• Easy to clean
FETCH BALL
• High bounce
• Fun, bright colors
• Easy to clean
• Natural rubber
Item # 19200
SMALL
MEDIUM
Item # 194002
Item # 19600
MEDIUM
Item # 19400
Item # 20320
LARGE
MEDIUM
MEDIUM
www.chuckit.com
Item # 20420
FETCH MEDLEY
• The Whistler,
Max Glow and
Rebounce Ball
• Best selling variety
pack
• Easy to clean
Item # 20520
MEDIUM
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CHUCKIT!-COMPATIBLE
TENNIS BALLS
CHUCKIT!-COMPATIBLE
SPECIALTY BALLS
Chuckit! Tennis Balls’ extra wall thickness and
bright two-tone colors make them best in class. The latest offerings include a drying and carrying
pouch which is great for trips to the beach or park
for a game of fetch. They are available in three
sizes making them a well-suited and affordable
complement for all styles of Chuckit! Ball Launchers. TENNIS BALLS WITH
DRYING POUCH
• High visibility
two-tone ball
• Extra wall thickness
• Drying and carrying
pouch included
Item # 071016
SMALL
Item # 084004
Item # 074001
LARGE
MEDIUM
TENNIS BALL
• High visibility
two-tone ball
• Extra wall thickness
Item # 084001
Item # 07101
SMALL
Item # 07402
MEDIUM
LARGE
Item # 07404
MEDIUM
www.chuckit.com
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CHUCKIT! AMPHIBIOUS
CHUCKIT! AMPHIBIOUS
Chuckit! Amphibious are standouts among dog toys and are designed for exceptional
visibility and performance in water and on land. Each brightly-colored style floats, will
sail through the air with ease, and is easy on a dog’s mouth. The Gator, Shark Fin and
Duck Diver feature self-righting technology for high visibility and stimulating action. No
matter how these toys land on the ground or in water, they will spring into an upright
position. This line encompasses great versatility for the game of fetch.
AMPHIBIOUS GATOR
• Chuckit!-compatible
• Self-righting
• High floating for increased
visibility
• Soft and resilient
AMPHIBIOUS FLYING RING
• Ultimate water play
• Floats high on the water
• Designed for flight
• Soft and resilient
Item # 188101
SMALL
Item # 188201
MEDIUM
Item # 188001
LARGE
Item # 181101
AMPHIBIOUS DUCK DIVER
• Chuckit!-compatible
• Self-righting
• High floating for increased
visibility
• Soft and resilient
SMALL
Item # 18100
MEDIUM
AMPHIBIOUS BUMPER
• Ultimate water play
• Floats high on the water
• Soft and resilient
Item # 187101
SMALL
Item # 187201
MEDIUM
Item # 187001
LARGE
AMPHIBIOUS SHARK FIN
• Chuckit!-compatible
• Self-righting
• High floating for increased
visibility
• Soft and resilient
Item # 183101
SMALL
Item # 18300
Item # 185101
SMALL
MEDIUM
Item # 185201
MEDIUM
Item # 185001
LARGE
AMPHIBIOUS
BOOMERANG
• Ultimate water play
• Floats high on the water
• Designed for flight
• Soft and resilient
AMPHIBIOUS
SURFBOARD
• Ultimate water play
• Floats high on the water
• Soft and resilient
Item # 18200
MEDIUM
Item # 186001
MEDIUM
www.chuckit.com
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CHUCKIT! FLYING SQUIRREL
FAMILY ROOM FETCH
ANYTIME
The all-season versatility of Chuckit! Flying Squirrels
make them perennial best sellers. Unique benefits
include raised sides for easy pick up, glow-in-thedark paws for evening play, and flotation in water.
FLYING SQUIRREL
• Raised sides for
easy pick-up
• Designed for flight
• Floats in water
• Glow-in-the-dark paws
• Rugged multi-layer
construction
Item # 11200
SMALL
Item # 11300
MEDIUM
Item # 11400
LARGE
COLORS
www.chuckit.com
COLORS
COLORS
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SEE PAGE 4
MERCHANDISING
MERCHANDISING
WINTER FITNESS
Your dog still wants to play, even when
it’s cold out. Chuckit! is the perfect
way to provide dogs with their needed
exercise in a shorter period of time.
Maximize sales through the winter
months with this suggested assortment
of Chuckit! Ball Launchers and glow
toys. When staying inside is just more
appealing than hitting the park, launch
the fun indoors with our new Chuckit!
Indoor Line.
Make a high-impact Fitness Through Fetch statement and
simplify your merchandising. Turnkey planogram, display,
and clip-strip solutions help you deliver the most compelling
Chuckit! brand offerings to your customers.
www.chuckit.com
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SUMMER FITNESS
Maximize add-on sales with a compelling and
easy-to-shop Chuckit! Summer Fitness planogram.
This 2’ section features an assortment of Chuckit!
best sellers and high-performance Amphibious toys.
Get fit with Chuckit!
1’ CHUCKIT! FITNESS
THROUGH FETCH
ASSORTMENT
2’ CHUCKIT! FITNESS THROUGH FETCH
ASSORTMENT
An assortment of medium-sized
top sellers that make exercising
your dog fun.
Provides options for the Chuckit! fitness ritual for
most sizes of dogs. Expanded assortment to include
small, medium and large Chuckit! Ball Launchers and
compatible Chuckit! toys.
www.chuckit.com
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3’ CHUCKIT! FITNESS THROUGH FETCH ASSORTMENT
The ultimate fitness planogram provides pet parents the most comprehensive assortment including Chuckit! Ball Launchers, Chuckit!-compatible balls, Amphibious toys,
Squirrels and our brand new Indoor Line in an easy-to-shop layout.
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ICONS
Small Size
Designed for Flight
Medium Size
Bright Lasting Glow
Large Size
Indoor Fetch
1.5x
FITNESS THROUGH FETCH
Throws 1.5 Times Further
Whistles in Flight
Random Bounce
Recycled Content
Self-Righting
2x
Throws 2 Times Further
3x
Throws 3 Times Further
Raised Sides for
Easy Pick-up
No-Slobber
Hands-Free Pick up
High Bounce
Floats
www.chuckit.com
For Shaking
Backyard Fetch
Indoor Play
Ground Pursuit
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OUTPLAY THE ORDINARY
Canine Hardware, Inc.
P.O. Box 88339 Seattle WA 98138
p. 425.251.4004 f. 425.251.4020 1.800.660.9033
info@chuckit.com www.chuckit.com
Text copyright © 2011 by Canine Hardware
Photography copyright © 2011 by Canine Hardware