The Most Aspiring Brand of Digital India

Transcription

A Survey by foreseegame.com
22nd September 2014 | 1
Executive Summary
The Most Aspiring Brand of Digital India
Show and sale is dead. Consumer engagement through utility, entertainment and
social responsibility is the key to build brands
The call of the Prime Minister Sri Narendra Modi to transform India into ‘Digital
India’ has created a strong sense of enthusiasm in the mind of young Indians. The 3 Ds
that the Prime Minister had already described as ‘Democracy’, ‘Demography’ and
‘Demand’ have now got their fourth counterpart, the fourth D, i.e., ‘digital India’. The
PM said that the ‘digital India’ is not an elite concept anymore and that we have to use
the idea to revolutionize health and education in India. In fact, it is not just health and
education sectors that will be transformed as a result of the digital storm, but there will
be progress across all the sectors. The PM’s message of transforming India into a
digitally progressed nation has created an enormous opportunity for all round
development and growth of the country. The concept is giving out a signal that the
digital India is now a category on its own right; that digital India is a great media for
advertisement, communication and consumer engagement; that digital India is the new
line of supply management; and, most importantly, digital India is now the voice of the
aspiring Indian youth.
The new digital wave has given birth to digital consumerism. As digitally active
consumers have embraced the internet, telecom, media and social networking sites,
their choice and purchasing decisions have also undergone a change, leading to an era
of digital consumerism. Rise in the number of consumers who shop and interact with
brands online have opened a tremendous growth opportunity for companies and
brands, as it has opened the scope of stiff competition as well.
foreseegame.com is India’s No. 1 digital media for consumer engagement platform
making it the most appropriate platform to carry out a survey and find out which are
the most aspiring brands of the digital India.
Opinion Square, foreseegame’s unique platform, seeks the opinion of consumers
through a set of well-placed, strategic questions. At the same time it strives to know
the aspiration of the consumers and tap the mind of the Indians. The traditional way of
seeking opinions involves carrying out surveys which again includes appropriate
sampling, quality of sampling and crucial management of quality and data.
www.foreseegame.com provides exactly that sort of engagement while successfully
combining quality with connectivity.
Executive Summary
foreseegame’s 360 degree consumer engagement programme ranges from a two-way
communication to co-creation by means of engagement through audios and videos and
participation in activities that entail social responsibility.
The latest Opinion Square report on The Most Aspiring Brands of Digital India,
wanted to read the mind of common Indians and sought to gauge their aspiration about
various brands. There are some brands the consumers adore, and there are others
which they do not feel comfortable with. This brand relationship has a lot to do with
the position of a brand. Despite creating impressive advertisements and holding brand
awareness campaigns, some companies fail miserably at building enduring
relationship with the consumers. Brands that can successfully build a two-way
communication with their consumers sustain in the long run.
foreseegame.com’s latest Opinion Square, ‘The Most Aspiring Brands of Digital
India’, is the most comprehensive brand survey of recent times. The survey report
presents the major brands’ position in the market in contrast with their competitor
brands. We prefer to call it ‘digital’ because our survey is aimed towards those who are
essentially netizens. The survey spans over 15 categories of products and services that
are essential needs of common people.
The categories of products and services that have been included in the survey are
personal care, home care & décor, consumer durables, electronics & gadgets, food &
beverages, lifestyle, baby care products, gem & jewellery, infotainment & education,
online shopping, retail store chains, eating out, travel & tourism, automobiles and
banking & insurance. The survey results are completely unbiased and reflects the true
choice of the digital India.
The important finding is that in order to come up on top a brand need not splurge on
celebrity endorsement. Signing celebrities merely as the brand ambassador does not
create aspiration in the minds of Indian consumers. A brand needs to have a powerful
consumer engagement programme to make the consumers conscious about the brand’s
presence.
In this context, it would be relevant to look back to one of our earlier Opinion Square
report, titled ‘The Outlook of Indian Youth’.
Executive Summary
•
Confirming to the worries of the advertisers, 82% of the respondents say that they
simply flip the channel or indulged themselves in other activities like checking
emails or finishing pending casual works. Only 18% see and enjoy the ads.
•
Similarly when it comes to news Indian youth have not made much discrimination
between different modes to receive it. 28% respondents say that they catch news
from internet portals while 26% prefer to get it from television. 25% resort to
mobile net while 21% stick with newspapers.
•
It has been further noticed that features & quality as well as the brand name rule
Indian youth’s shopping habit. When buying a new product 39% of respondents
check the features & qualities of the product while 26% rely on the brand value.
Price is also a factor with 20% of the respondents checking the price point while
buying a product. Factors like availability and celebrity endorsement associated
with the product have taken a backseat with only 7% and 8% votes respectively.
Secondly, social responsibility is a leading priority to the Indian consumers. ‘Being
Human’, a clothing lineup in a close connection with a charitable trust that helps
underprivileged children across India, has come up to the second position as the most
aspiring western wear range beating a number of established clothing giants. It is
because the brand relates with being socially responsible and communicates with
consumers. The consumers’ connection and participation to social responsibility is
playing an integral role in creating the most aspiring brands of digital India.
Social responsibility is critical for any brand to drive the aspiration of the consumers.
But the main problem is how to communicate with the consumers. Spending on
advertisement could be a way but is has two problems: a) it involves huge budget to
communicate with a billion people; b) the communication itself may go negative as
there can be perception that the brand itself is beating the drum of its own charity.
Now what the solution is? Again it is participation and engagement. It is evident for
the brands that they must do social responsibility but merely drawing donation
cheques won’t suffice. There has to be community participation. The platform of
foreseegame.com provides the same with unique positioning.
Executive Summary
Third, the brands that have active two-way consumer engagement programme have
positioned better than brands splurging on advertisements through one-way
communication.
The divide of urban India and rural India has been replaced by ‘digitally connected’
and ‘not digitally connected’. The digitally connected group of
people are more vocal and express their opinions in social media and they are the
opinion makers for the brands.
About 22,000 participants have participated in the survey from all parts of India;
however the limitation of this sample is that it is from the group of people who are
users of internet.
About foreseegame.com:
foreseegame.com is India’s No. 1 innovative digital media for consumer engagement
which provides a platform for two way communication and engagement between the
brands and the consumers.
foreseegame.com provides a platform through which brands would be able to engage
consumers better. foreseegame’s digital platform helps brands build 2 Lac customers
in a year by engaging 10 Lacs of consumers. For any clarification please mail to our
Chief Marketing Officer Ms. Supriya Nair at ksupriya@foreseegame.com.
The Most Aspiring Brands of Digital India
Personal Care
Why the Category Featured in Our Survey?
Personal care or toiletries are one of the biggest industries that is integrated with our
daily life. India is experiencing a huge growth in the personal care segment as the
market is growing at a rate of over 13% per year. As more and more Indian consumers
catch up with the modern practices of personal grooming, manufacturers here have a
golden opportunity to come out with more and more sophisticated products. This
segment caters to mass segments in urban and rural markets and with the increase in
the rural income and improvement of living conditions, the market is surely going to
experience a rapid upsurge in the coming years.
Naturally the personal care industry comes first in our survey of the Most Aspiring
Brands of Digital India. Products as diverse as tooth paste, mouthwash, hair care
products, bathing soap, detergent, skincare products, body talc and many more have
come under the purview of the survey. The survey successfully throws a light on the
brand positions in the personal care category.
The Most Aspiring Brand of Toothpaste
When it comes to cleaning and protecting your teeth, Colgate is the unanimous choice of the nation.
Among a total of 22,000 respondents, 37% have voted for Colgate. However, it is interesting to see that
Babool, a natural toothpaste from the house of Dabur has come up at the No. 2 spot outpacing top brands
like Pepsodent and Close-up. Pepsodent just managed to reach double digit mark with 10% vote. Other
popular toothpastes like Dabur Lal, Meswak and Neem could not touch the double digit mark in terms of
percentage.
Colgate
Sparkling Teeth
Babool
2%
2%
2% 1%
Pepsodent
1%
2%
Close-up
3%
3%
37%
4%
Dabur Lal
Sensodyne
4%
Meswak
Glisters
6%
Himalaya
Vicco Vajradanti
10%
Neem Active
23%
Baidyanath Neem
Still waiting for the most aspiring
brand
Any other existing brand
The Most Aspiring Brand of Mouthwash
Fresh breath might well be the key to success. And we witness a sensational tie between Listerine and
Aquafresh. Listerine, an antiseptic mouthwash from the stable of Johnson & Johnson and Aquafresh from
GSK, both have secured 26% of vote each making war more invincible for the other. Colgate Plax has
remained in the third spot with just 15% vote. Another popular brand, Oral-B Multi Protection is in the
fourth place as 9% out of 22,000 participants voted for it.
Wash Your Mouth
2%
2%
Listerine
2%
Aquafresh
3%
4%
26%
Colgate Plax
4%
Oral-B Multi Protection
7%
Pepsodent Herbal Fresh
Colgate Fluorigard
9%
Amway Glister
Himalaya Hiora-K
15%
26%
Crest Pro-Health
Still waiting for the most
aspiring brand
The Most Aspiring Brand of Shampoo & Conditioner
Indians love to keep their mane shining and healthy with Dove. Out of 22,000 participants 23% have
chosen Dove as their most aspiring brand of shampoo & conditioner. Interestingly, the shampoo and
conditioner from VLCC, a wellness and beauty clinic offering an exclusive range of beauty products, has
missed the top spot just by a whisker as it got 22% vote. L’Oreal Paris is in third spot with 12% vote.
Dove
Hair Care
1%
1%
1%
1%
1%
1% 1%
1%
VLCC
1%
L’Oreal Paris
1%
Head & Shoulders
1%
Sunsilk
23%
2%
Pantene
Tresemme
2%
2%
Clinic Plus
3%
Garnier
Clear Anti-Dandruff
3%
Biotique
5%
Dabur Vatika
Himalaya
5%
Lotus Herbal
22%
Sesa
Fiama Di Wills
9%
Vivel
12%
Medikar
Baidyanath Aloe Vera
Nyle Naturals
brand
The Most Aspiring Brand of Hair Oil
VLCC has emerged as the clear winner in the segment of hair oil putting behind invincible competitors like
Keo Karpin, Parachute and Shalimar. That VLCC is emerging as a giant killer in the hair care segment is
proved as the brand has performed well in both the shampoo, conditioner and hair oil segments. And
despite heavy advertisements and celebrity endorsements, Himani Navaratna oil, famous for its cooling
properties has managed just7% vote.
VLCC
Oil it Well
Keokarpin
1%
1%
1%
2%
1% 1%
1%
1%
Parachute
1%
Shalimar
23%
2%
Himani Navaratna
2%
Emami
2%
Kesh King
3%
3%
Dove
3%
Garnier
4%
L'Oreal Paris
Himalaya Herbals
7%
Biotique
18%
Lotus Herbals
Kaya Kalp
9%
14%
brand
Shahnaz Husain
Forest Essentials
Jovees
Nuzen
Purenaturals
The Most Aspiring Brand of Soap
The soap opera is not quite soapy as Dove has once again snatched the limelight. Out of 22,000
participants, 31% have chosen Dove as their most aspiring brand of soap. Interestingly, Axe which is
essentially a man’s soap has grabbed the 2nd position with 23% vote. Lux, the beauty soap of film stars is a
distant 3rd with just 8% vote, proving that Indian consumers do not go by glamour while choosing their
aspiring brands.
S for Soap
Dove
Axe
1%
1%
1%
1% 1%
1%
1%
1% 1%
2%
1%
1%
1%
1%
1%
1%
1%
Lux
Cinthol
1%
0%
Nivea
Lifebuoy
Pears
0%
Dettol
Mysore Sandal
1%
31%
Fiama Di Wills
Park Avenue
Wild Stone
2%
Himalaya
2%
Savlon
Margo
2%
Medimix
3%
Santoor
Godrej No. 1
3%
Pears
Rexona
3%
Himalaya
Hamam
4%
Liril
Camay
4%
Breeze
Dabur Vatika
8%
Still waiting for the most aspiring brand
23%
Nomarks
Fairglow
Nirma
Yardley
The Most Aspiring Brand of Detergent
When it comes to fresh and white clothes, digital India has reposed its faith on brand Henko as 25% of a
total of 22,000 respondents have voted it as their most aspiring brand of detergent. The tried and trusted
Surf Excel is in the 2nd spot with 22% vote and Ariel, the other big player has grabbed the 3rd place with
just 9% vote.
Henko
Favourite Detergent
2% 1%
2%
1%
25%
2%
3%
Surf Excel
1%
Ariel
3%
Nirma
4%
Sunlight
Tide
7%
Wheel
Rin
Safed
Fena
8%
Eazy
22%
Ghadi
9%
Mr. White
10%
aspiring brand
The Most Aspiring Brand of Skin Care Product
Fair skin has always remained the centre of attraction among the Indians and digital India is no exception
to it. Perhaps, that is why Fair & Lovely wins hands down in the skin care segment. Out of 22,000
respondents, 27% have voted for Fair & Lovely products as their most aspiring skin care brand.
Interestingly, Louis, a lesser known brand has come up to the 2nd position with 22% vote, whereas an
established and quite popular brand, Garnier received just 7% vote. The other big player in the arena,
Pond’s has received 6% vote.
Clean Skin
0%
0%
0%
0%
0%
0%
1%
0%
1%
1%
1%
0%
1%
1%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
1%
27%
1%
1%
1%
1%
1%
1%
1%
1%
2%
3%
3%
3%
4%
5%
22%
6%
7%
Fair & Lovely
Louis
Garnier
Pond’s
L’Oreal Paris
Olay
Himalaya Herbals
Lakmé
Neutrogena
VLCC
Dabur Gulabari
Lotus Herbals
Amway
Vicco Turmeric
Vaseline
Emami
Lacto Calamine
Biotique
Oshea Herbals
Shahnaz Husain
Ayur
Boro Plus
Pears
Everyuth Radiant
Avon
The Body Shop
Revlon
Mederma
Lancome
Kaya
Estee Lauder
Nature's Essence
Proactiv
Wild Ferns
Forest Essentials
Mark & Spencer
Jovees
Vaadi
Soul Tree
NYX
Vichy
The Most Aspiring Brand of Men’s Grooming Products
Men’s grooming products occupy a big share in the personal care market. In men’s segment also it is VLCC
that has emerged as the most aspiring brand. 23% out of 22,000 participants have chosen VLCC. It is a
close fight between Park Avenue and Gilette as to who would grab the second spot and Park Avenue
eventually grabs the 2nd spot with 21% vote and Gillete is 3rd with 18% vote.
VLCC
Grooming Guys
Park Avenue
Gillette
1%
1%
1% 1%
1% 1%
1%
1%
1%
1%
1%
1%
1%
Axe
Nivea
1%
1%
Old Spice
23%
Garnier
1%
Denim
1%
Gatsby
1%
3%
Godrej
Dettol
3%
4%
Amway
Tony & Guy
5%
Loreal Paris
21%
6%
Vega
Yardley
Vicco Turmeric
18%
Fair & Lovely
Vaseline
Emami
Vichy
Shahnaz Husain
Lotus Herbals
Brut
The Most Aspiring Brand of Beauty Care Product
In the world of beauty care products, the war is well defined. Lakme is running ahead of all other big
brands with a huge 40% vote. L’Oreal Paris is the only other big brand that has managed to achieve a
double digit mark with 12% vote. International players like Revlon and Maybelline have got 7% vote each.
Lakme
Perfect Beauty
1%
L'Oreal Paris
1%
1%
Maybelline
0%
1%
0%
1%
1%
1%
0%
Revlon
0%
Lotus Herbals
0%
Elle 18
0%
0%
MAC
Amway
1%
Colorbar
2% 1%
2%
40%
Shahnaz Husain
2%
Chambor
3%
4%
Faces
4%
The Body Shop
Avon
5%
NYX
Victoria's Secret
7%
Max Factor
7%
Coloressence
12%
Christian Dior
Clinique
Botanics
Vega
Colorama
Lancome
Yves Saint Laurent
The Most Aspiring Brand of Talcum Powder
The craze of body powder is never going to end in a sultry and warm country like India. In the talcum
powder segment, Pond’s have become the front-runner with 33% of vote. Dermi Cool, the cooling powder
has got 11% vote though. Body powders like Emami, Yardley and Park Avenue have got 8% vote each.
Pond’s
Body Talc
Dermi Cool
2%
1% 1%
1%
1% 1%
2%
Park Avenue
33%
2%
Yardley
Emami
3%
Axe
3%
Fa
3%
Mysore Sandal Talc
4%
Nycil
4%
Wild Stone
Spinz
4%
Navaratna Cool
Nivea
8%
11%
8%
8%
Still waiting for the
Aramusk
Denver
Secret Temptation
Shower to Shower
The Most Aspiring Brand of Antiseptic
When it comes to the point of bagging the honour of the most aspiring brand of antiseptic, no one can beat
Boroline and Dettol. Boroline have got a huge 47% vote in the segment of antiseptic cream while Dettol
got whopping 67% vote in the segment of antiseptic lotion. So Boroline and Dettol are the most aspiring
brands to Indian consumers to save themselves from minor cuts and scratches.
Antiseptic Lotion
7%
4%
Dettol
Suthol
22%
67%
Antiseptic Cream
2%
4%
Boroline
11%
Boro Plus
47%
16%
Himalaya
Shahnaz Husain
20%
The Most Aspiring Brand of Adult Diaper
Adult diapers have become an essential product for many Indian households. It not only saves the elderly
people from embarrassment, it is also very hygienic for would-be mothers and patients. Dr. Morepen is the
most aspiring brand of adult diaper as it has bagged 33% of vote. Another big brand, Easy Care, have got
11% vote. Brands like Healthviva and Ping Pong have got 9% vote each. Feel Free, another popular brand
is lagging behind with just 7% vote.
Diapers for Elders
Dr. Morepen
Easy Care
2%
2%
2%
HealthViva
3%
33%
3%
3%
Ping Pong
Feel Free
4%
Taina
4%
Wetex Nova
4%
Comfrey
4%
Feelfree
7%
Friends
11%
9%
Active
9%
Angel
Kare In
Any other existing
The Most Aspiring Brand of Sanitary Napkin
It seems there is only two giants in the segment of sanitary napkins. Whisper, a big name in sanitary care, is
marching ahead with 32% vote but the valley is not completely green for them. Stayfree, another big brand
is breathing on Whisper’s shoulders with 31% vote. Other brands like Carefree and Cotex are lagging much
behind with just 8% and 7% vote respectively.
Sanitary Care
Whisper
3%
3%
2%
Stayfree
32%
4%
Carefree
5%
5%
Kotex
Breezy
7%
Sofy
8%
O B Pro
Still waiting for
31%
She
Any other existing
The Most Aspiring Brand of Deodorant
Axe and Nivea are the two ruling deodorant brands in Digital India. The menfolk has picked up Axe as
their most aspiring brand of deodorant after a very close fight with Park Avenue. Axe has got 22% vote
while Park Avenue got 21%. In the category of female deodorant Nivea got 21% vote. Pond’s remained a
distant 2nd with just 11% vote. Other popular brands like Yardley, Adidas, Nike and Fogg are struggling as
none of them have managed to cross the double digit mark in terms of percentage.
No Body Odour (For Him)
2% 2% 2% 1%
2% 2%
1%
1%
22%
3%
4%
4%
6%
7%
21%
7%
13%
Axe
Denim
Lomani
Jovan
Park Avenue
Jovan Mask
Brut
Emami He Smart
Wild Stone
Set Wet
Denver
Old Spice
Any other
David Beckham
Adiction
Provogue
No Body Odour (For Her)
1%
2%
2%
3%
1%
1% 1% 1%
2%
21%
4%
5%
7%
11%
7%
11%
9%
Nivea
Nike
Santoor
Eva
Pond’s
Secret Temptation
Archies
Emami
11%
Fogg
Cinthol
Spinz
Calvin Klein
Adidas
Rexona
Playboy
Yardley
Any other
The Most Aspiring Brand of Perfume
Digital India seems a bit undecided and divided when it comes to choosing the most aspiring brand of
perfumes. Givenchy is the only brand that has got 14% vote. Famous international brands like Versace,
Hugo Boss and Christian Dior failed to make any impact on the Indians’ mind as none of them could cross
double digit mark in terms of percentage. Titan Skinn, a new player in the perfume segment from the house
of Titan got 7% vote as did Avon.
Fresh Fragrance
0%
0%
0%
0%
0%
0%
0% 0%
0%
0%
0%
1%
1%
1%
1% 1%
1%
1%
0%
0%
0%
0%
0%
1%
1%
1%
0%
0%
15%
1% 1%
1%
1%
1%
2%
8%
2%
2%
2%
7%
2%
2%
3%
7%
3%
3%
6%
4%
4%
4%
6%
Givenchy
Hugo Boss
Titan Skinn
Avon
Ferrari
Versace
Christian Dior
Giorgio Armani
Adidas
Calvin Klein
Woods
Riya
Gucci
Reebok
St. Louis
Armani
Thierry Mugler
Brut
Davidoff
Chris Adams
Lee Cooper
Burberry
Police
Jaguar
Tommy Hilfiger
Victoria's Secret
FCUK
Ralph Lauren
David Beckham
Mont Blanc
Lacoste
Dolce & Gabbana
Benetton
Elizabeth Arden
DKNY
Azzaro
Guess
Bvlgari
Chanel
Dunhill
Laqmborghini
Esprit
Nautica
Archies
Prada
Nina Ricci
Yves Saint Lauren
Cartier
Kenzo
The Most Aspiring Brand of Hand Wash
Hygiene is important to Indian households. Dettol is the biggest player in the hand wash market as it has
bagged 48% of total votes. The nearest contender of Dettol is Lifebuoy, but it is still distant second to
Dettol with just 17% vote.
Hygienic Wash
Dettol
Lifebuoy
2% 2%
2%
2%
1%
Savlon
4%
Santoor
48%
4%
4%
Lux
Pears
5%
Medimix
Palmolive
9%
Hamam
Still waiting for
17%
Fem
Any other existing
Home Care & Décor
It is almost every Indian household’s dream to have a well decorated home. Though
the global economic slowdown affected the industry in India in 2013; however, in
2014, growth rates improved noticeably. Consumers increasingly spent with
discretion, purchased new products and also upgraded from traditional products. This
supported growth of the home care industry in 2014. Naturally the category of Home
Care & Décor has occupied an important slot in our survey. The big brands fighting for
top spot in the segment have featured and it shows that Indian consumers have reposed
their faith on the tested and established brands.
The Most Aspiring Brand of Pest Control and Mosquito Repellent
A pest-free house is one of the keys to good health. Good Knight appears to be the unanimous choice of the
nation. Among a total of 22,000 respondents, 35% have voted for Good Knight. Max, the other front-runner
in the segment of pest control and mosquito repellant came second with 24% vote. All Out became a distant
3rd with just 13% vote. Only about 7% of Indians prefer Mortein. Other popular pest and mosquito
repellants like Baygon, Max, Hit and Laxman Rekha could not touch the double digit mark in terms of
percentage.
Pest under Control
Good Knight
Max
2%
2%
3%
1%
All Out
1%
Mortein
2%
35%
3%
Hit
3%
Fabindia
4%
Baygon Spray
7%
Odomos
Kavach
Himalaya
13%
Laxman Rekha
24%
The Most Aspiring Brand of Room and Kitchen Cleaner
It is essential to keep our rooms and kitchen clean in order to main good health of everyone at home. Once
again it appears that Digital India is equally divided between Lysol and Domex as their most aspiring brand
of room and kitchen cleaner. Out of a total of 22,000 respondents, both Lysol and Domex has got 28% vote.
Colin came third with just 11% vote.
Squeaky Clean Rooms
Lysol
2%
2%
Domex
2%
2%
2%
28%
2%
Colin
Scotchbrite
3%
Herpic
5%
Mr. Clean
Cif
6%
Easy Mop
7%
Astonish
Meadowoods
11%
AXSGlow
28%
Any other existing
The Most Aspiring Brand of Home paint
An attractive home is neighbors’ envy. Indians love to keep their house shining and colourful. Out of total
participants 40% prefer Asian Paints as their preferred brand of home paints. Sheenlack has emerged as a
surprise element and has come 2nd with 25% vote, while big players like Berger Paints and Nerolac could
not cross double digit mark.
Paint Your Home
Asian Paints
2%
1%
3%
Sheenlac
3%
4%
5%
40%
Berger Paints
Nerolac
Dulux Paints
8%
Shalimar Paints
Jenson & Nicholson
9%
Snowcem
Any other existing
25%
The Most Aspiring Brand of Home Decor
When it comes to home décor, Bombay Dyeing has almost no competitor. Of a total 22,000 respondents,
37% have opted for Bombay Dyeing. The other big players in the market are Just Linen grabbing the 2nd
spot with 25% vote. The other big players of the market like Fab India (5%), Mother Earth (5%) and Dekor
World (4%) feature nowhere in the competition. And more surprisingly, Raymond is the preferred brand of
just 6% of the total respondents.
Decorating Home
Bombay Dyeing
1%
Just Linen
2%
2%
2%
1% 1%
1%
1%
Raymond
1%
Fab India
1%
Mother Earth
37%
2%
Dekor World
Skipper
Portico
3%
Jaipur Raga
Aapno Rajasthan
4%
Story@Home
Homefab
5%
Any other
Fablinen
Swayam
5%
Christy's Collection
6%
MYCK
25%
The Most Aspiring Brand of Furniture
India has a rich history of living in style and grandeur. When it comes to most preferred brand of furniture,
most Indians still prefer Godrej. Out of total respondents from across the country, Godrej has the support of
40% of Indians. The other major player Wipro got 26% vote while Usha and Durian are tied in the 3rd spot
with 5% each.
Branded Furniture
2%
2%
1%
1%
Godrej
2%
Wipro
40%
2%
2%
Usha Lexus
Durian
2%
Home Town
3%
Zuari
3%
Mobel
4%
Evok
Style Spa
5%
@ Home
Damro
5%
Housefull
Dynasty
Any other existing
26%
The Most Aspiring Brand of Home Lighting Products
Talk about their preferred home lighting brand, it appears that Phillips fills the heart of almost every Indian.
A staggering 46% of the total 9951 respondents have bestowed their faith on the Dutch giant. The Indian
brand, Nippo comes in a distant 2nd with 18% vote in its favour. The other Indian brand Surya got just 6%
vote. However, it is surprising to see that some of the lesser known brands like Illuminati, Wood Carvers
etc. have started to increase their market shares.
Lighting Your Home
Phillips
Nippo
1%
Surya
1%
1%
2%
2%
2%
1%
1% 1% 1%
1%
1%
Eveready
1%
Bajaj
GE
Orpat
Crompton Greaves
2%
2%
BPL
Wipro
2%
46%
4%
Led Lenser
Luminous
Khaitan
4%
Camelion
Eureka Forbes
6%
Pigeon
Décor Delight
18%
Any other
Illuminati
Wood Carvers
The Most Aspiring Brand of Fans and Air Coolers
The Tropical Monsoon climate of India means that summers are hot and muggy almost all over the country.
Thus it is essential to keep us cool. When it comes to most preferred brand of fans and air coolers, Voltas is
the people’s choice, with 24% of the total respondents preferring it. There is, however, strong competition
with Orient coming close 2nd with 22%. Crompton Greaves has come 3rd with 8%. The Korean MNC
Samsung is in 5th position and it is noteworthy that Indian brands like Khaitan, Orpat and Bajaj are giving
Samsung a tough run for its money and Bajaj has already outpaced Samsung in competition.
Voltas
Cool Cool
Orient
1%
1%
2%
2%
2%
2%
1% 1%
1%
1%
Crompton Greaves
1% 1% 1%
Bajaj
24%
Samsung
Khaitan
3%
Havells
4%
Usha
Blue Star
Orpat
Symphony
Kenstar
Godrej
4%
Relaxo
Havmore
Gkon
5%
Videocon
22%
Surya
6%
Onida
6%
8%
Any other existing
Ram Coolers
The Most Aspiring Brand of Electrical Fitting
A good electrical fitting enhances the beauty of the interior. When it comes to most preferred brand of
electrical fittings, 43% of the 22,000 people who participated in the survey indicated Havells as their most
preferred brand. Anchor comes in second with 20%, while the Dutch giant, Phillips is third with 16%.
Fit it Right
2%
1%
5%
Havells
6%
43%
7%
Anchor
Philips
Crabtree
North-West
Schneider
16%
most aspiring brand
Any other existing
brand
20%
The Most Aspiring Brand of Sanitary and Bathroom Wares
It is important to keep the bathroom clean and attractive. As far as bathroom fittings are concerned, out of a
total respondents, 33% prefer the Indian brand Hindware. Jaquar comes in second with 14% votes and
Marc is third with 13%. There is a very tough competition going on between Kohler, Cera and Parryware,
who have 9% votes each.
Luxurious Bathroom
Hindware
3%
4%
1%
1%
Jaquar
4%
33%
Marc
9%
Kohler
Cera
Parryware
Duravit
9%
Eros
Vitra
9%
14%
13%
brand
Lifestyle
Going by the latest trends is almost a necessity these days with the urban people.
Fashion concepts contribute 13% of the lifestyle market and with the consumer
dynamically evolving, this segment is poised to grow at a even faster rate but with a
lesser risk as compared to other retail investments. There are at present approximately
210 fashion franchise concepts in India, which includes both domestic as well as
International. The nation presently has around 125 apparel, 10 lingerie, 35 jewellery,
30 footwear and 10 accessory franchise concepts. This number is bound to grow
further as the industry is growing as annual rate of 12%.
The Most Aspiring Brand of Ethnic Wear
Indians are proud of their ethnicity and history. But when asked to choose the most aspiring brands of
ethnic wear, the results are startling. A lesser known women’s clothing brand, Shree, has emerged as the
winner with 32% of total vote. The more established brand Fab India has come 2nd with 23% vote which is
9% less than Shree. Manyavar is 3rd with just 8% vote.
Desi Wear
1%
1%
1%
2%
1%
1%
Shree
Fab India
1%
1%
1%
Manyavar
Mother Earth
32%
2%
Prapti
Biba
2%
W
3%
Global Desi
3%
Khaddar
5%
Akriti
Any other
5%
Rene
Aurelia
6%
Mysilk
8%
Rangmanch
23%
Karigari
Prafful
AND
The Most Aspiring Brand of Western Outfit
In this era of globalization, we live in a global village. Our outlook may not have changed, but our dress
sense definitely has. We are now all for western dresses. 33% of the total participants have voted for W as
their most aspiring brand of western outfit. But the element of surprise is still there as a lesser known brand
called Being Human has come second with 15%. The popular brand Levi’s is 3rd with a meagre 9% of the
votes. The fact that Being Human is a brand associated with a social cause and that it emerged in the
category as a one of the leaders proves that the common human psyche wants to uphold to a social cause.
W
Western Touch
Being Human
Levi’s
Van Heusen
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1% 1%
1%
1%
Puma
Lee
Lee Cooper
1%
1%
Wrangler
Tommy Hilfiger
1%
1%
1%
Marks & Spencer
Color Plus
Peter England
2%
2%
33%
Raymonds
Park Avenue
2%
Pepe
Elle
4%
Allen Solly
ALL
5%
Mufti
Turtle
United Colors
5%
Mustache
7%
15%
9%
Wills Lifestyle
Vero Moda
Any other
FCUK
GAS
French Connection
The Most Aspiring Brand of Innerwear
When it comes to andaar ka baat, India trusts Dollar. Out of total respondents, 37% of males wears this
brand. Dollar is followed by Adidas though by a big margin, with 18% votes. The other big brand Jockey
comes in 3rd with 16%. In women’s inner garment category, however, the picture is poised between
Loveable and Enamor as these two brands are tied in No. 1 spot with both getting 14% vote. 13% of
respondents however has opted for any other existing brand.
Inside Story (For Him)
1%
2%
1%
2%
1%
Dollar
2%
Adidas
3%
Jockey
962, 5%
Lux
5%
Amul Macho
37%
Calvin Klein
VIP
7%
Frontline
Dixcy Scott
Macroman M Series
16%
Tommy Hilfiger
18%
Any other
Inside Story (For Her)
11%
14%
Loveable
11%
Enamor
14%
Any other
Amante
Triumph
12%
13%
Tweens
Bwitch
153, 13%
12%
The Most Aspiring Brand of Eyewear
When it comes to eye care and most preferred brand of sunglasses, 33% of the people prefer Fendi. Ray
Ban, the other big player in the eyewear market, has come 2nd with 26% vote. Titan and its subsidiary brand
Fastrack comes in 3rd and 4th spot with 9% and 8% votes respectively.
1%
Eye to Eye
1%
1%
1%
1%
1%
1%
1% 1%
1%
1%
0% 0%
0%
0%
1%
0%
1%
0%
0%
1%
1%
0%
0%
0%
33%
1%
1%
2%
2%
2%
8%
9%
26%
Fendi
Ray Ban
Titan
Fastrack
Polaroid
Allen Solly
Hugo Boss
Calvin Klein
Lacoste
CK Jeans
Gucci
Nike
Hidesign
Puma
Any other
Provogue
Diesel
Tommy Hilfiger
Farenheit
Hot Wheels
Police
Vogue
Opium
Tag Heuer
Boss Orange
IDEE
Miami Blues
Lacoste
Animal
De Rene
Petrol
Givanchy
Nautica
The Most Aspiring Brand of Watches
It is important to be punctual. When it comes to most favoured brand of watches, 33% of total respondents
have kept their faith on Fossil. Titan is in 2nd spot (22%) while Citizen and Fastrack, the subsidiary of Titan
are joint 3rd with 9% vote each. It is heartbreaking to see that the brand HMT which was once known as the
Timekeeper to the Nation has faded into oblivion.
Fossil
What is the Time
Titan
Citizen
1%
1%
1%
1%
1%
2%
2%
1%
1%
1%
1%
1%
1%
Fastrack
1%
Maxima
1%
33%
Sonata
HMT
2%
Casio
Timex
Rado
2%
Tommy Hilfiger
3%
Omega
4%
Seiko
Tissot
9%
Tag Heuer
Giordano
9%
Armani
22%
Esprit
Hugo Boss
Swatch
Any other existing
Kenneth Kole
The Most Aspiring Brand of Accessories and Ladies’ Bags
Out of a total number of respondents 33% prefer Nike when it comes to choosing the most aspiring brand
of accessories and ladies’ bag. Lavie is well behind Nike with 21% of the votes. Fastrack has come up 3rd
with 7% vote.
Nike
A for Accessories
1%
Lavie
Fastrack
Puma
0%
Hidesign
0%
1%
1%
0%
1%
1%
1%
1%
0%
1%
0%
1%
1%
0%
0%
Butterflies
0%
Peperone
0%
United Colors of Benetton
Caprese
Khadim’s
Sreeleathers
0%
Baggit
0%
Kiara
Kanvas Katha
0%
Adidas
0%
1%
33%
1%
1%
American Tourister
Leder Land
1%
Metro
1%
2%
Bata
Tommy Hilfiger
1%
1%
1%
0%
CAT
Walletsnbags
2%
Moochies
Wildcraft
Samsonite
4%
Being Human
Giordano
925 Silver
4%
Ivory Tag
Rocia
6%
Leaf Jewel
7%
21%
Infinity
Samsara
Tossido
Sukkhi
Peora
Silverwala
Orosilber
The Most Aspiring Brand of Bags and Luggage
When it comes to bags and luggages, it appears that India is quite ‘egoist’. Out of a total number of 22,000
respondents, 32% prefer Ego while 27% prefer American Tourister. VIP is third with 12% votes.
Bag Pack
Ego
American Tourister
1%
1%
1%
1%
2%
1%
1%
1%
Nike
1%
1%
1%
VIP
1%
1%
Skybags
1%
1%
Adidas
Fastrack
1%
Reebok
1%
Samsonite
Safari
32%
2%
Aristocrat
Duckback
3%
F Gear
4%
Harissons
4%
DigiFlip
Carlton
CAT
12%
Lotto
Any other existing
27%
Clean Planet
Travel Blue
Still waiting for
Giordano
The Most Aspiring Brand of Men’s Footwear
Men in India prefer Woodlands as the most preferred brand of footwear. 36% out of total respondents have
reposed their faith on Woodlands, while Lee Cooper is a distant second with 13%. Bata is third with 7%
votes while Khadim’s is fourth with 6%.
Shoes Say it All
Woodland
Lee Cooper
1%
1%
2%
1%
1%
1%
1%
3%
Bata
1%
1%
Khadim's
1%
Red Tape
0%
36%
3%
Clarks
Sreeleathers
4%
Yepme
Zapatoz
5%
Levi's
Mochi
Louis Philippe
5%
Allen Solly
5%
Metro
Arrow
6%
13%
American Swan
7%
brand
Randier
Vulcan
The Most Aspiring Brand of Sports and Outdoor wear
Indians are generally very patriotic about sports. But when it comes to sports and outdoor wears, we prefer
multinational companies. Out of total number of respondents, 27% prefer Nike, Adidas is preferred by 22%
where as Reebok is third with 17%.
Sport It
Nike
Adidas
1%
1%
1%
1%
Reebok
0%
0%
Puma
0%
Lotto
0%
Fila
0%
Sparx
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
27%
Nivia
Bata
2%
Skechers
Lee Cooper
2%
Power
3%
Zovi
Action
4%
Yonex
Lancer
11%
Asics
F-sports
Gliders
22%
17%
Force 10
Kittens
Globalite
Flippd
Umbro
Comzo
The Most Aspiring Brand of Women’s Footwear
Like men, women in India also prefer Woodlands as their leading footwear. 22% of the respondents chose
Woodlands. Catwalk and Metro comes in second and third with 19% and 9% respectively.
Woodlands
World On Feet
Catwalk
0%
Metro
0%
1%
1%
1%
1%
1% 1%
1%
1%
1%
1%
Mochi
Khadim's
0% 0%
0%
Bata
0%
Inc 5
22%
1%
Rocia
Sreeleathers
Reebok
2%
Lavie
2%
Carlton
2%
Adidas
Nell
2%
2%
Butterfly
Clark
3%
Marie Claire
3%
Bonjour
19%
4%
Femme
Tresmode
Tiptopp
4%
brand
DKNY
5%
8%
9%
Solovoga
Sole Struck
Sierra
Global Step
Portia
Plosh
Baby & Kids
The children’s wear market remained strong against men’s and women’s wear
categories in the past one year. This has led to stronger competition among luxury
brands to capture a larger pie of the lucrative market. In India, the Associated
Chambers of Commerce and Industry estimates that the kids’ wear industry is worth
Rs 38,000 crores, and growing at a compound annual rate of about 20 percent to reach
Rs 80,000 crores by 2015. Overall, the baby and children’s market in India is pegged
at over 5 billion dollars (above Rs 27,000 crores), growing at 20-25 percent a year.
The Most Aspiring Brand of Baby Care Products
Expectedly, Johnson & Johnson has grabbed the lion’s share in the market of baby care products. Out of the
total votes, 51% have gone to Johnson & Johnson clearly making the brand a market leader in baby care
segment. The second best is Pampers with just 13% vote.
Johnson & Johnson
Baby Pamper
Pampers
1%
1%
2%
1%
2%
1%
1%
Huggies
1%
1%
1%
Himalaya
1%
Brushbuddies
2%
51%
3%
Evy Baby
Mamy Poko
4%
Mothercare
4%
Pigeon
Chicco
5%
Baby Magic
Barbie
8%
Palmer's
Biotique
13%
Sebamed
Nuby
Farlin
Still waiting for
aspiring brand
the most
The Most Aspiring Brand of Toys and Games
The toy world is divided between quite a few big players. Hot Wheels have become the most aspiring
brand with 19% vote. Lego has got 15% votes, while Disney and Funskool are going neck to neck with
13% vote each.
Hot Wheels
Lego
Toy World
Disney
1%
2%
2%
2%
2%
1%
1%
1%
1%
Funskool
19%
Barbie
Fisher-Price
3%
Jamara
15%
4%
Monster High
Little Genius
7%
Lalaloopsy
Frank
Hello Kitty
11%
Creative's
13%
13%
Hannah Montanna
brand
Chicco
The Most Aspiring Brand of Baby Boys’ Clothing
Ginni & Jony is the most aspiring brand when it comes to choosing the clothing for baby boys. The brand
got 30% vote while other big brands like Benetton and Spiderman lagged behind with just 10% vote each.
Baby Boy Clothing
Gini & Jony
1%
1%
2%
1%
Benetton
1%
1%
1%
1%
Spiderman
Disney
2%
30%
2%
2%
Ben 10
Monte Carlo
3%
Nike
4%
Levi's
Puma
5%
Archie
Little Heart
Scooby Doo
7%
Wrangler
10%
8%
Dreamszone
10%
9%
Scullers
Cherokee
Chicco
Cool Quotient
The Most Aspiring Brand of Baby Girls’ Clothing
Once again Ginni & Jony wins hands down in the segment of baby girls’ clothing. As the most aspiring
brand it has got 31% vote. Disney, another big player in baby girls’ clothing got 13% vote, while Barbie got
12%.
Gini & Jony
Dress It Up
Disney
1%
1%
2%
1%
1%
1% 1%
1%
1%
0%
2%
Barbie
Doodle
31%
Bonnie Jean
2%
612 Ivy League
2%
Benetton
2%
Tiny Girl
3%
Biba
Sweet Angel
3%
Puma
3%
Adidas
Magic Fairy
4%
Hello Kitty
Cupcake
4%
Any other existing
brand
Wrangler
8%
13%
Daffodils
12%
most aspiring brand
Peaches
Chicco
Cherokee
Scullers
The Most Aspiring Brand of Kids’ Footwear
The trendy and colourful shoes are one of the most attractive part of any kid’s dress up. Bata remains the
market leader in that segment. As the most aspiring brand of kids’ footwear, Bata has got 22% vote. The
closest contender of Bata is Puma and Adidas with 14% and 13% votes respectively.
Bata
Little Feet
Puma
Adidas
1%
1%
1%
2% 1% 1%
2% 2%
1%
Disney
1%
0%
Tom & Jerry
22%
Reebok
Keymonache
2%
Nike
2%
Kittens
3%
Khadim's
4%
Footfun
4%
Airwalk
Sreeleathers
4%
Barbie
4%
14%
Lotto
6%
Power Ranger
Duckback
10%
13%
Skechers
brand
Native
Beebop
Garfield
Consumer Durables
India is expected to become the fifth largest consumer durable market in the world; the
market is expected to reach US$ 12.5 billion by the financial year 2015, from US$ 7.3
billion in the financial year 2012. Urban markets account for the major share (65 per
cent) of total revenues in the consumer durables sector in India. Demand in urban
markets is likely to increase for non-essential products such as LED TVs, laptops and
air
Conditioning products. In rural markets, durables like refrigerators as well as
consumer electronic goods are likely to witness growing demand in the coming years
as the Government of India plans to invest significantly in rural electrification.
The Most Aspiring Brand of Kitchen Appliances
Prestige is the clear winner in the kitchen appliances segment as 28% of the total respondents chose the
established brand. Prestige is followed closely by Phillips (21%). Bajaj comes in the third position with
12% votes. Morphy Richards comes in fourth with 7%.
Prestige
Modern Kitchen
Philips
0%
Bajaj
1%
1%
1%
1%
1%
1%
1%
1%
3%
3%
1%
1%
2%
1%
0%
Morphy Richards
0%
Black & Decker
0%
Havells
0%
28%
1%
Nova
LG
Panasonic
Jaipan
Preethi
3%
Samsung
Kenstar
IFB
3%
Khaitan
Electrolux
3%
Usha
3%
Kenwood
Crompton Greaves
7%
Pigeon
Inalsa
21%
12%
Singer
Orpat
Nikitasha
Glen
Braun
The Most Aspiring Brand of Television
When it comes to watching their most favourite programs on TV, 32% of the total number of respondents
said that they preferred Sony. Surprisingly Akai has emerged as the second most favourite brand with 24%
votes. Samsung, the giant, comes third with 13% votes.
Sony
Entertaining Box
2%
2% 2% 0%
Akai
0%
2%
Samsung
3%
3%
32%
LG
3%
Philips
5%
Panasonic
Onida
9%
Toshiba
Videocon
Sansui
13%
AOC
24%
Sharp
most aspiring brand
Any other existing
brand
The Most Aspiring Brand of Washing Machine
Electrolux is the leading brand in the washing machine department leaving all other popular brands far
behind. Electrolux has got 35% of total vote and Whirlpool comes in 2nd though there is a huge margin
between the two brands. Whirlpool has got 13% vote while LG is far behind with just 8% vote thus failing
to reach double digit. Godrej, another established brand, features nowhere in the competition as it got
barely 8% vote.
Electrolux
Wash it Off
2%
2%
1%
0%
Whirlpool
0%
LG
2%
Godrej
3%
3%
35%
3%
Bosch
Samsung
Galaxy
4%
IFB
4%
Videocon
Panasonic
5%
Haier
GE
5%
Hitachi
13%
8%
8%
Onida
Siemens
aspiring brand
The Most Aspiring Brand of Microwave Oven
Baking and cooking is a favourite past time amongst us Indians. Out of 22,000 respondents, 33% put their
faith on LG when it comes to most favourite brand of microwave oven. There is a tough fight over the 2nd
spot as IFB and Samsung have tied there with 11% each while Godrej has just missed the bus and got 3rd
position (10%). Whirlpool comes in fourth with 7% votes.
Oven of Choice
5%
1%
LG
IFB
1%
5%
Samsung
5%
33%
5%
Godrej
Whirlpool
Onida
6%
Electrolux
Morphy Richards
7%
Kenstar
Panasonic
10%
11%
11%
aspiring brand
The Most Aspiring Brand of Refrigerators
We cook well and love to savour them over days. It seems that India is split when it comes to their
favourite brand of refrigerators. 23% of total respondents chose GE, making it the most favoured brand of
refrigerators, followed closely by Whirlpool (17%). A very Close fight between LG and Electrolux is
going on and LG has just clinched the 3rd spot in our survey with 16% vote.
GE
Refrigerate it
Whirlpool
1%
1%
2%
2%
2%
1%
1%
1%
LG
1%
Electrolux
23%
Godrej
3%
Samsung
3%
Videocon
7%
Kelvinator
Hitachi
Haier
8%
Panasonic
17%
IFB
Sansui
13%
16%
Sharp
most aspiring brand
Vox
Any other existing
brand
The Most Aspiring Brand of Air Conditioners
In such sultry climate as India, Air Conditioners are essential. Digital India seems split on their preferred
brand of AC. All the big brands are fighting tooth and nail over the most coveted No. 1 spot. In our survey,
it appears that LG is the most leading brand with 22% votes while Voltas is second with 18% and Hitachi is
third with 14%. Blue Star and Samsung are tied in the fourth slot (9%).
LG
Cool Home
Voltas
1%
1%
3%
Hitachi
2%
4%
Blue Star
22%
5%
Samsung
5%
Godrej
Daikin
7%
Whirlpool
Onida
9%
18%
Panasonic
Videocon
9%
14%
aspiring brand
The Most Aspiring Brand of Water Purifier
Access to good and purified drinking water is key to good health. It appears that digital India has reinforced
their faith in Eureka Forbes. Their trade mark water purified, the Aquaguard, is preferred by 44% people
out of total respondents. It seems that India doesn’t quite still believe in the slogan of Kent as the brand
came a distant second with only 19% votes. Whirlpool ranks third with 8% votes.
Aquaguard
Purified Water
Kent
Whirlpool
1%
2%
2%
2%
2%
1%
1%
1%
Hindustan Unilever
1%
Usha Brita
1%
44%
Zero B
3%
Kenstar
3%
Bajaj
4%
Electrolux
LG
6%
Nasaka
Tata
Fiona
8%
Panasonic
19%
Any other existing
brand
IFB
most aspiring brand
The Most Aspiring Brand of Vacuum Cleaner
Cleanliness is a very important aspect of keeping diseases at bay. When it comes to most preferred vacuum
cleaner, again Eureka Forbes beats everyone with a staggering 41% votes. 18% of the total respondents,
however, have supported the other established brand Phillips. There is stiff competition between LG (9%),
Panasonic (8%) and Bosch (7%) with LG closely clinching the 3rd spot.
Eureka Forbes
Dust Free Zone
Philips
3%
2%
1% 1%
1%
LG
3%
Panasonic
41%
6%
Bosch
7%
Black & Decker
Morphy Richards
8%
Nova
Milagrow
9%
most aspiring brand
18%
Inalsa
Any other existing
brand
The Most Aspiring Brand of Power Backups
It appears that India, indeed, has kept her faith on Luminous, which has grabbed the votes of 33% of total
vote. Microtek, another popular and noteworthy brand has come a close second in a tough fight, while
Intex is a distant third with just 9% votes.
Luminous
Power Backups
4%
Microtek
1%
1%
5%
Intex
33%
5%
Sukam
6%
APC
Videocon
8%
Genus
Delta
9%
most aspiring brand
28%
Any other existing
brand
The Most Aspiring Brand of Water Dispensers
Regarding water dispensers, it appears that there is stiff competition. Bajaj appears to be preferred by 28%
of the total number of respondents, whereas Venus comes in second with 20%. Onwards there is a very
close fight between brands like Blue Star, Voltas and Racold. In fact, despite being a lesser known brand,
Racold came 3rd beating both Voltas and Blue Star. Racold got 7% vote while Voltas and Blue Star are tied
at 6% each.
Bajaj
Watery Bliss
0%
1%
1%
1%
1%
1%
1%
1%
2%
Racold
0%
1%
1%
Venus
0%
0%
0%
0%
0%
0%
Voltas
0%
0%
Blue Star
V-Guard
0%
Incab
Usha
0%
Spear-Hot
0%
Atlantis
Crompton Greaves
Kenstar
28%
3%
Haier
Krona
3%
Morphy Richards
3%
AO Smith
4%
Khaitan
4%
Olympus
Orpat
4%
Sunflame
VOX
6%
20%
Singer
Omen
6%
Marc
7%
Orient Actus
Nova
EON
ACS
Caltron
Inalsa
Brissk
Nikitasha
The Most Aspiring Brand of Electric Irons
A good appearance is needed to make a good appearance. 40% of the total respondents want to buy Bajaj
irons. Venus is second with 13% votes and Usha is third with 8% votes. There is intense competition
between brands like Racold, Voltas and Incab, which are tied at 4% each.
Bajaj
Iron it Straight
Venus
0%
0%
Usha
1%
0%
1%
1%
1%
1%
1%
2%
1%
0%
Racold
0%
Voltas
0%
Incab
0%
Spear-Hot
0%
1%
1%
0%
0%
Crompton Greaves
0%
Blue Star
1%
Atlantis
1%
Morphy Richards
2%
40%
V-Guard
most aspiring brand
Any other existing
brand
Haier
3%
3%
Orpat
3%
Kenstar
3%
Krona
Singer
4%
Khaitan
4%
Orient Actus
Omen
4%
Olympus
8%
13%
Sunflame
Nova
VOX
EON
Inalsa
AO Smith
Electronics & Gadgets
It is impossible to live a moment without electronic equipments these days. Gadgets
like mobile phones, tabs, gaming gizmos, music systems are playing integral roles in
our life. Obviously, electronics industry is one of the fastest growing manufacturing
industries in the world. The electronic industry in India constitutes just 0.7 % of the
global electronic industry. Hence it is miniscule by international comparison. However
the demand in the Indian market is growing rapidly and investments are flowing in to
augment manufacturing capacity. The Indian manufactures are making world-class
products that can compete with any international counterparts.
The Most Aspiring Brand of Storage Devices
When it comes to storage devices Transcend, Sandisk, Sony and Kingston are some of the popular names in
the market occupying a large percentage of attention among the consumers. There is a head-on clash
among these four leading storage device companies. However, Transcend is leading the market with 19%
vote and second leading best is Kingston with 14% vote. But there is a minor percentage difference
between Sony and Sandisk with former receiving 12% and later 11% vote. Seagate a leading brand stands
out with 8% vote along with its close competitors like Moser Baer, HP and Toshiba.
Transcend
Store it Up
Kingston
1%
4%
2%
0%
2% 2%
Sony
19%
Sandisk
4%
Seagate
4%
Moser Baer
14%
4%
HP
Toshiba
6%
Samsung
WD
Apple
7%
Dell
12%
8%
11%
Lenovo
D-Link
most aspiring brand
Any other existing
brand
The Most Aspiring Brand of Laptops and Computers
When it comes to laptop and computer some of the most popular brands that peeps into our mind at the first
go are Apple and Dell. However, public opinion is quite similar as Dell got a majority vote of 22% and the
next popular brand in the market with 18% vote is Apple. However, HP, Lenovo and Compaq is fighting a
tough battle in order to surpass the other. Even though HP is ahead in the race with 12% vote, Lenovo and
Compaq are closely chasing HP with 10% vote each. However, surprisingly, Samsung one of the most
popular brands got just 3% vote.
Dell
Top of the Lap
Apple
4%
3%
1%
2%
1…
HP
22%
4%
Lenovo
6%
Compaq
Acer
Sony
7%
HCL
Asus
18%
10%
Samsung
Toshiba
10%
12%
most aspiring brand
Any other existing
brand
The Most Aspiring Brand of Gaming Gadget
Young Indians love to be known as gadget geeks as they are glued to their gaming consoles with sincere
devotion. Out of 22,000 participants a large percentage of 48% vote has gone to Sony and it has turned out
to be the most aspiring brand of gaming gadgets among the youngsters. Sony came out with flying colors
when compared with its other leading competitors like Microsoft Xbox and Red Gear. Xbox got just 13%
vote, while Red Gear and Thrustmaster got 8% vote each.
Sony
Gadget Geeks
Microsoft Xbox
2%
1%
Red Gear
1%
3%
3%
Thrustmaster
4%
Trriger
4%
48%
Amigo
5%
Nithop
8%
4gamers
Playfect
Nitho
8%
13%
aspiring brand
The Most Aspiring Brand of Music System
Sony, one of the leading names in the electronic segment is the show-stopper in the department of music
system securing majority vote from the participants. Sony grabbed the lion’s share of consumer vote with
41%. The second position has been occupied by Bose which got 15% votes from the participants. Philips
got 12% of total vote, thereby, claiming the third position in the race.
Sony
Soulful Music
Bose
1%
1%
1%
2%
1%
Philips
1%
1%
1%
1%
0%
0%
Samsung
JBL
2%
41%
Apple
4%
Croma
5%
iBall
Panasonic
5%
Blaupunkt
Creative
6%
Yamaha
Akai
Santosh
12%
F&D
15%
most aspiring brand
Zebronics
Any other existing
brand
Olympus
The Most Aspiring Brand of Camera and Lens
Photography is an art but perfection in art can be achieved through a good camera and lens. When it comes
to choosing camera and lens, participants showed their loyalty towards Sony with 27% vote. Surprisingly,
Fujifilm has turned out to be a giant killer as it has outpaced big and esteemed brands like Nikon and
Canon by quite a considerable margin. Fujifilm grabbed the 2nd spot with 24% vote and Nikon became 3rd
with 17%. Canon is far behind in the competition with just 12% vote.
Sony
See through lens
Fujifilm
Nikon
1%
1%
1%
2%
1%
1%
1% 1%
1%
Canon
1%
0%
Panasonic
0%
Kodak
1%
1%
2%
Olympus
27%
2%
Samsung
Pentax
3%
Philips
ZEISS
GoPro
12%
Casio
Sigma
Rollei
Leica
24%
17%
Tamron
Kenko
Tokina
most aspiring brand
Any other existing
brand
The Most Aspiring Brand of Mobile Phones and Tabs
Surprise Surprise! The survey result regarding the most aspiring brand of mobile phone is sure to startle
everybody. Samsung, the hugely leading brand in the mobile phone market has been beaten by a smalltime
and lesser known brand Xolo. Though the margin is very less, still Xolo is No. 1 in the race with 32% vote,
while Samsung has fallen behind with 31%. Another surprising piece of information is that Micromax has
tied with Apple’s celebrated iPhone along with Nokia, each getting 6% vote.
Xolo
Tring Tring
Samsung
Nokia
1%
1%
1%
1%
1%
1%
1%
2%
1%
Micromax
1%
1%
0%
Apple
Sony
0%
Motorola
1%
32%
5%
Karbonn
Lenovo
6%
LG
Nexus 7
Lava
6%
Asus
Mi3
6%
Acer
Oppo
31%
Kindle
Digiflip
aspiring brand
Food & Beverages
India is the world’s second largest producer of food with the potential of being the
biggest, backed by its food and agricultural sector. The food processing industry is one
of the largest industries in India and is ranked fifth in terms of production,
consumption, export and expected growth. The total food production in India is likely
to double in the next 10 years with the country’s domestic food market estimated to
reach US$ 258 billion by 2015. As Indians are getting accustomed with the taste of
international food, the food industry is experiencing a fierce competition among the
big players.
The Most Aspiring Brand of Edible Oil
Oil is an essential medium of cooking across all countries in the world. It is required to make food tasty,
and choosing the right cooking oil is necessary to remain healthy. As the digital India voted for its most
aspiring cooking oil, we found Emami Healthy & Tasty emerge as the most preferred cooking oil (33%
vote) of the nation. Dhara is the 2nd most preferred oil with 15% vote closely followed by Sundrop (12%)
and Fortune (11%). In fact, a tough tussle is going on between Sundrop and Fortune.
Over Oily
Emami Healthy & Tasty
1%
1% 1% 1% 1%
1%
1%
1%
Dhara
Sundrop
2%
3%
Fortune
35%
5%
Safola
Sunrise
Nutrela
Tripti
6%
Postman
Dalda
Safflite
Engine
11%
Doctor Choice
Rasoi
15%
12%
Any other existing
brand
aspiring brand
The Most Aspiring Brand of Breakfast Meal
It is important to have a healthy breakfast in the morning. When it comes to their most preferred brand of
breakfast meal, 35% of the people voted for MTR, closely followed by Kellogs (32%). Another popular
brand Malt O Meal is in the 3rd position with 6% vote.
First Meal
MTR
Kellogs
2%
2%
2%
1%
Malt O Meal
2%
Saffola
2%
35%
3%
3%
Quaker Oats
Knorr
5%
Weetbix
5%
Pebbles cereals
6%
Bagrrys
Any other
existing brand
Manna
32%
Mohan's
aspiring brand
The Most Aspiring Brand of Tea
Once again the digital India has surprised us. The big names of the Indian tea industry have been defeated
to a comparatively new brand. Pataka has bagged 33% of total vote overtaking giants like Tata, Brooke
Bond, Taj Mahal and Lipton. Tata is in the 2nd place with 27% vote, a good 6% less than Pataka. Brook
Bond, the 3rd place holder has got just 9%.
Pataka
Good Morning Tea
Tata
1%
1%
1%
1%
2%
2%
2%
1%
1%
Brooke Bond
1%
1%
Taj Mahal
1%
Lipton
2%
33%
Duncan Double Diamond
Wagh Bakri
2%
Nestea
5%
Organic India
Himalaya Green Tea
7%
Good Morning
Tetley
9%
Goodricke
27%
Any other existing
brand
Twinings
Meri Chai
Chamong
Ezi Slim
most aspiring brand
The Most Aspiring Brand of Coffee
There is hardly any storm brewing over the cup of coffee as it seems that Indians know their coffee well
Out of 22,000 participants 39% have chosen Nescafe as most favoured brand of coffee. It is interesting,
however, that the 2nd place has been grabbed by Dark Forest, a brand crafted by the very popular coffee
chain Café Cofee Day. Dark Forest has got 36% and the difference from the first position is just 3%. Bru
came a distant 3rd with just 9% vote.
Refreshing Coffee
3%
2%
2%
4%
Nescafe
5%
39%
Dark Forest
Bru
9%
Sunrise
Mysore Royal
Folgers
36%
most aspiring brand
The Most Aspiring Brand of Health Drink
Our children are the nation’s future. The onus is on us to make them healthy and wise. So it is important
that they are given a good health drink, especially in their pre-adolescent and adolescent years. Digital
India has reposed faith on protein supplement as their most preferred health drink. Protinex, a leading
nutritional supplement, has got 34% vote overtaking known brands like Horlicks (29%) and Complan
(10%). It proves that the Indians do not go by advertisements while choosing their most preferred brands.
Drink for Health
1%
2%
2%
1%
Protinex
Horlicks
1%
1%
1%
Complan
2%
Bournvita
2%
2%
34%
Boost
D-Protein
4%
Acti Life
Boss
8%
Pediasure
Viva
Pro PL
10%
Actibase
Ensure
29%
brand
The Most Aspiring Brand of Fruit Juice
Fruit juices add a healthy component to anyone’s diet. Once again the digital India has picked up a less
advertised brand. Nature Basket from the house of Godrej has become the first choice of the digital India
with 35% vote. The close contender is Real at the 2nd spot (25%) while Tropicana is lagging behind with
14% vote.
Fruit Crush
2%
Godrej Nature Basket
4%
5%
5%
35%
Real
Tropicana
10%
Rasna
Baidyanath Aam Panna
Minute Maid
14%
Any other existing
brand
25%
aspiring brand
The Most Aspiring Brand of Cold Drink
Talk about choosing the most aspiring brand of cold drink and the whole of India shouts orange. And hence
Fanta is the clear winner here with a staggering 35% vote. There is a close fight going on between Thumbs
Up, Pepsi and Coca Cola for the 2nd position and Thumbs up has clinched the place with 15% vote. Pepsi
and Coke got 12% and 10% vote respectively thus keeping the battle alive between them.
Fanta
Quench the thirst
Thumbs Up
1%
1%
2%
2%
1%
1%
1% 1%
1%
Pepsi
Coca Cola
1%
Sprite
2%
Maaza
2%
2%
35%
Mirinda
Seven Up
3%
Limca
3%
Slice
Fruity
5%
Mountain Dew
Amul Kool
Appy Fizz
Milcose
10%
Diet Coke
Nimbooz
15%
12%
aspiring brand
The Most Aspiring Brand of Processed Spices
Spices are central to Indian food items. As far as the most aspiring brand of processed spices are concerned,
India is split. 36% of total respondents have indicated Catch as their most preferred brand of processed
spices, followed by Everest and Cookme, each bagging16% vote. MDH is in fourth position with 11% vote.
Mistress of Spices
2%
3%
2%
0%
Catch
Everest
0%
3%
Cookme
4%
MDH
36%
7%
Data
Kitchen of India
11%
Mother's Recipe
Priya
Kitchen of India
Pushp
16%
16%
Any other existing
brand
most aspiring brand
The Most Aspiring Brand of Packaged Drinking Water
It is said that people can survive without food for a day or two, but cannot survive without water. Besides,
access to good drinking water is essential for good health. Packaged drinking water comes with a promise
of serving pure water anytime, anywhere. The participants of Digital India voted for their most aspiring
brand of packaged drinking water and Bisleri (31%) is the most preferred brand. Kinley is the next best
choice after Bisleri with 20% vote. However, Kinley does not have slightest scope to feel complacent as
Aquafina is just breathing over its shoulder with 19% vote.
Good Drink
Bisleri
1%
1%
1%
1%
Kinley
1%
Aquafina
2%
Himalayan
3%
3%
Aqua
4%
31%
Kingfisher
Alfa Blue
5%
Bailley
Nestle Pure Life
8%
Rail Neer
Qua
Water Plus
19%
20%
aspiring brand
The Most Aspiring Brand of Biscuit and Cookies
The age-old brand of Britannia had to bow down in front of the very new Oreo, as digital India voted for its
most aspiring brand of biscuits and cookies. Oreo, the black beauty, got 35% of total vote while Britannia
staggered to the 2nd spot with 29% vote. A close fight is on between Biskfarm and Parle G for the third spot
(7% & 6% respectively).
Oreo
Baked Cookies
Britannia
2%
1% 1% 1%
1%
Biskfarm
2%
3%
Parle G
4%
ITC
4%
35%
Horlicks
4%
Sunfeast
6%
Anmol
Priya
7%
McVities
Wibisco
Sobisco
29%
aspiring brand
The Most Aspiring Brand of Chocolate and Candy
What could be a better time pass than blissfully munching on chocolates? The verdict of digital India over
the most preferred brand of chocolate is nice and clear. Amul, the desi brand has indeed become the taste of
India overtaking the British MNC, Cadbury. Amul is on the top position with 39% of the votes. Cadbury is
2nd with 30% vote, followed by the Swiss giant, Nestle (20%).
Chocolate Factory
Amul
Cadbury
1%
2%
2%
2%
2% 2%
0%
Nestle
39%
Ferrero Rocher
3%
4%
Snickers
Toblerone
13%
Skittles
Jelly Belly
Mars
Frugurt
Any other existing
brand
30%
most aspiring brand
The Most Aspiring Brand of Basmati and Dehradun Rice
Rice is the base of Indian diet, especially in the eastern parts of the country. Of the total 22,000 people who
voted for their most aspiring brand of Basmati and Dehradun rice, 42% have voted for Dawat. Lal Qila is
the second most favourite brand with 15% votes, while Kohinoor and India Gate is joint 3rd with 14% vote
each, which makes the battle between Lal Qila, Kohinoor and India Gate all the more exciting.
Daawat
Queen of Rice
Lal Qilla
2%
2%
2%
1%
Kohinoor
2%
3%
India Gate
3%
Doon
42%
Blue Label
14%
Double Diamond
Lal Haveli
Pari
14%
15%
brand
The Most Aspiring Brand of Ice Cream
Ice cream is a favourite, from eight to eighty. In summers, they are almost indispensable. Once again it’s a
story of David beating Goliath, as Cream Bell emerges as the most preferred brand of ice cream with 36%
people voting for it. Kwality Wall’s is the second most popular brand with 27% votes. Mother Dairy is 3rd
with 12% votes.
I for Ice Cream
2%
2%
1%
Cream Bell
0%
Kwality Wall's
2%
3%
Mother Dairy
3%
36%
Baskin Robbins
6%
Vadilal
Mamma Mia
6%
Gelato Italiano
Top 'N Town
Arun Ice Creams
12%
Nirula's
27%
Any other existing
brand
most aspiring brand
Eating Out
With disposable income increasing eating out has become a favourite pastime for
today’s urban people. It’s not surprising that the higher frequency of eating out has
also evolved the market for the food services sector. The Indian food service market
has come a long way from the early Nineties when it was dominated by unorganised
players and few brands. Now big brands are operating in the Indian food industry and
food chains are gaining popularity. Naturally we wanted to know who is the big daddy
in the restaurant and eatery segment.
The Most Aspiring Brand of Confectionery
Indians are known to have a sweet tooth and it is evident in their choice of confectionary. 29% of the
people voted for Monginis, followed by Kathleen (15%). Sugar N Spice is a close 3rd with 14%. It is
surprising that a really good brand like Cakes have come fourth with only 11% of the votes. Still the fight
is very much intense between the brands like Sugar N Spice, Cakes and Kookie Jar as the vote difference
between them is not much.
Monginis
Bake it Well
2%
2%
Kathleen
3%
29%
6%
Sugar N Spice
Cakes
8%
Kookie Jar
Just Baked
10%
The French Loaf
15%
11%
Nahoum's
14%
aspiring brand
The Most Aspiring Brand of Restaurant Chain
It is quite known that Indians love to eat out. Chinese cuisine is quite a sensation amongst Indians is clear
by the fact that Mainland China has grabbed the top spot as the most preferred restaurant chain with 36%
vote. Oh Calcutta, the ethnic food restaurant from the same company is second with 17%. It is surprising
that Indians love Thai food so much- Thai Pavilion is 3rd in popularity with 14% votes.
Good Food
6%
Mainland China
3%
12%
36%
Oh! Calcutta
Thai Pavilion
Indigo
12%
Bukhara
Any other existing
brand
14%
17%
aspiring brand
The Most Aspiring Brand of Fast food restaurant and Coffee Shop
Talk about fast food, Indians are always up for it. It is a very close fight between Dominos and KFC over
the top spot and finally Dominos becomes 1st with 28% vote, while KFC is 2nd with 27%. Pizza Hut is
quite behind with just 20% vote. On the other hand, an attractive menu card has helped Café Coffee Day to
become the leading brand among coffee shops with 45% vote while Barista is lagging behind with just
21% vote. A mere 11% vote has kept Coffee World on the 3rd spot.
Fast Food
1%
10%
1%
28%
Dominos
KFC
13%
Pizza Hut
Subway
20%
Macdonalds
most aspiring brand
27%
4%
Cafe Coffee Day
Coffee Shops
3%
6%
Barista
45%
Coffee World
Costa Café
10%
Frespresso
most aspiring brand
Any other existing
brand
11%
21%
Gems & Jewellery
The gems and jewellery sector has been playing a very important role in the Indian
economy and contributes about six–seven per cent to the country's gross domestic
product (GDP). The two primary segments of the sector in India are gold jewellery and
diamonds. India is the world’s largest consumer of gold, accounting for over 20 per
cent of the global gold consumption.
The Most Aspiring Brand of Gems and Jewellery
The sparkle of gems and diamonds have always dazzled the mankind. Add to it the brilliance of design and
polish, the attraction becomes double. Thus when it comes to choosing the most aspiring brand in the
jewellery, digital India has chosen to stick with the big brand. 40% of the total respondents have chosen
Tanishq as their most aspiring brand of jewellery. The other sparkling name Nakshtra got 13% vote.
Surprisingly, TBZ, one of the biggest jewellery brands is lagging behind with just 4% vote. The position of
Joyalukkas is no better as it received only 5% vote.
Glitz and Glamour
1%
2%
1%
1%
Tanishq
Nakshatra
1%
1% 1%
1%
D’Damas
1%
PC Chandra
2%
Joyalukkas
3%
40%
4%
Asmi
TBZ
4%
Malabar Gold & Diamonds
Anjali Jewellers
Senco Gold
5%
M P Jewellers
C. Krishniah Chetty & Sons
5%
Sawansukha Jewellers
6%
brand
Ratnagiri
8%
13%
Bhima Jewellers
Rajesh Exports
Syndicate Jewellers
Retail Store Chain
Gone are those days when shopping meant going out in the market and sweating it out
under the sultry sun or getting drenched in rain. Shopping has got a whole new edge
with the advent of retail store chains. Now all the daily and occasional needs can be
fulfilled under one roof. Retail store chains constitute the modern concept of shopping
and almost every other day a new retail store is coming into existence in some corner
of the country. As expected, there is a fierce competition among retail store chains to
grab the customers’ footfall.
The Most Aspiring Brand of Exclusive Electronics
Electronic store are considered to be the most reliable stores when it comes to buying electronic stuffs. In
this case, out of total respondents, 36% have voted for Reliance Digital and selected it as the most aspiring
brand of exclusive electronics. However, tough fight is going on to grab the second best spot between Ezone and Croma, as they have tied with 20% vote each. Next is 3rd with 13% vote.
Selective Electronics
7%
4%
Reliance Digital
36%
13%
E-Zone
Croma
Next
aspiring brand
20%
20%
The Most Aspiring Brand of Food, Grocery, Beverage and Stationary
Good food is the key ingredient of a healthy life, so the leading grocery stores have a head to head fight
with each other to grab the top position. Well, Food Bazar heads the race with 38% vote from the
participants and the next in the chart is Spencer’s with 24%. Reliance Fresh gets the third position with
19% vote for the most aspiring brand of food, grocery, beverage and sanitary products.
Food for Life
3%
2%
6%
Food Bazaar
8%
Spencer’s
38%
Reliance Fresh
More
C3
aspiring brand
19%
24%
The Most Aspiring Brand of Life Style Clothing
Smart clothing can help to boost your confidence and most of the people are serious about this fact. There
are a number of clothing brands that have occupied the market with great popularity. Well, with a majority
vote of 32% from the participants Pantaloons steals the show. The next big retail brands on the list are Big
Bazaar and Shopper’s Stop with 16% vote.
Style it Up
2%
1%
4%
Pantaloons
4%
Big Bazaar
32%
8%
Shopper’s Stop
Reliance Trends
West Side
Lifestyle
8%
Max
9%
Vishal Megamart
Any other existing
brand
16%
16%
most aspiring brand
Online Shopping & E-commerce
Shopping in a click: that’s the new mantra of today’s e-generation. Online shopping is
easy, fast and not time consuming at all. For this reason, the web world is experiencing
a flurry of online shopping portals. Apart from general e-commerce portals, exclusive
portals for specific products like jewellery and home décor are also getting popular
day by day. It is an interesting to see as to who emerges winner in the rat race.
The Most Aspiring Brand of Food and Restaurant Listing portal
Most of us like to check out a new restaurant before we actually step in there. May be we rely on friends’
feedback or read some review about the place. Naturally food and restaurant listing portals are an instant
hit among the food loving crowd. But which portal comes first? When conducted a survey, we found
BigBite is the most reliable source. 26% people of total participants have voted for BigBite. However, it
can hardly feel satisfied as Foodpanda and Zomato are breathing right on its shoulder with 24% and 21%
of vote respectively. So when it comes to the most aspiring brand of food and restaurant listing, the
competition between brands are as intense as it can get. Tough competition is going on between Justeat and
Indiafoodguide as well, which have garnered 8% and 7% of the votes respectively.
BigBite
Food Fun
3%
4%
2%
26%
Foodpanda
Zomato
5%
Justeat
7%
Indiafoodguide
Burrp
8%
Foodiebay
21%
24%
aspiring brand
The Most Aspiring Brand of Furnishing and Home Décor shopping portal
Buying products for decorating home can be a tough job. But things becomes easy with online buying
option. Hence e-commerce portals selling furnishing and home décor items are gaining popularity. As
Digital India voted for their most aspiring brand of Furnishing and Home Décor shopping portal, we found
that housefull.com is the leading brand with 34% votes, but is facing intense competition from
fabfurnish.com (23%). In the 3rd position is pepperfry.com (16%).
Furnished Home
4%
4%
34%
housefull.com
6%
7%
fabfurnish
pepperfry.com
zansaar.com
mebelkart.com
16%
aspiring brand
29%
The Most Aspiring Brand of General E-shopping portal
Online shopping getting increasingly popular in India day by day. A total of 22,000 consumers voted for
their most aspiring brand of general e-shopping portals. It is revealed that even though Flipkart is one of the
pioneers of e-shopping in India, still it is not quite the one and only master out there. Surprisingly,
Junglee.com has tied with Flipkart with both securing 28% vote. Amazon has gained 18% of the votes.
Snapdeal, E-Bay and Homeshop18, the three other popular online shopping brands are far behind in the
competition with 7%, 6% and 5% votes respectively, indicating that tussle will be intense between these
three in the coming days.
Shop Till You Drop
3%
2%
2%
Junglee.com
1%
5%
6%
Flipkart
28%
Amazon
Snapdeal
Ebay
7%
Homeshop18
Indiatimes
Rediff Shopping
18%
aspiring brand
28%
The Most Aspiring Brand of Lifestyle E-shopping portal
Who said you have to step outside of your home to buy lifestyle products? With e-shopping gaining ground
it is just a matter of few clicks to get your choicest dress delivered right at your doorstep. When it comes to
shopping lifestyle items online, the voters of the Digital India put their faith on Yebhi, which has received
27% of the votes, followed very closely by Myntra (22%). Yepme is just lagging behind with 19% vote,
followed by Jabong (14%). The other brands are yet to make their mark in a big way.
Life in Style
3%
yebhi
2%
3%
27%
4%
myntra
yepme
6%
jabong
zovi
14%
Koovs
Styletag
19%
22%
aspiring brand
The Most Aspiring Brand of Exclusive Gem and Jewellery Portal
Everything is just a click away in the world of online shopping and jewelleries are no exception. Starting
from precious jewellery to silver ornaments to fashion embellishments, all kind of jewelleries are available
online. When it comes to choosing the most preferred gems and jewellery portal, Tanishq steals the show
with 47% vote in its favour. A little known brand called Caratlane is second with 15% while Gitanjalishop
is third with 10%.
Dazzling Diamonds
3%
Tanishq
Caratlane
2%
2%
3%
Gitanjalishop
4%
Bluestone
6%
Jewellery Shop India
8%
Jewelskart
Blue Nile
47%
Tribebyamrapali
10%
aspiring brand
15%
Infotainment & Communication
Knowledge at the fingertips and entertainment at will. These are the two things the
present generation seeks. Naturally the television world is experiencing a flurry of
news and entertainment channels. Added to it are the informative channels handing out
new and exciting information. With the web portals joining the party, the race towards
the No. 1 slot is even more fiercer. Which channel is the best? Which search engine is
the most popular? We through our survey wanted to find out the best of the lot.
The Most Aspiring Brand of Hindi news channel and/or portal
The growing popularity of Hindi News channels or portals is one of the reasons for increasing number of
news channels. A large number of population in India sincerely follow the Hindi news channel and two
most popular Hindi News channels are Aaj Tak and ABP News. However, Aaj Tak comes out with flying
colors with 33% votes from the participants while ABP News gets 20% vote leaving their other competitors
far behind.
Shahi Samachar
Aaj Tak
ABP News
3%
2%
1%
1%
1%
1%
DD News Hindi
33%
3%
NDTV India
4%
Zee News
4%
India News
Aap Ki Khabar
9%
Live India
News 24 (India)
News Nation
9%
Lok Sabha TV
News Express
9%
20%
aspiring brand
22nd September 2014| 100
The Most Aspiring Brand of Hindi Newspaper
Morning can be incomplete without a cup of tea and daily newspaper. Though the market is cramped with
various Hindi Newspapers, Dainik Jagran steals the show with 23% votes from the participants. However,
other three leading Hindi newspaper brands are Amar Ujala with 15% votes, Dainik Bhaskar with 13%
votes and last but not the least, Sanmarg (11%) holding the leading positions on the chart.
2%
2%
Aaj ki Khabar
Dainik Jagran
1%
Amar Ujala
1%
1%
4%
Dainik Bhaskar
23%
5%
Sanmarg
Nava Bharat
6%
Nav Bharat Times
Prabhat Khabar
7%
Naiduniya
Rashtriya Sahara
9%
15%
Vishwamitra
Jansatta
11%
13%
Hari Bhoomi
aspiring brand
The Most Aspiring Brand of English News Channel and/or Portal
English News channel has become an invincible part of the daily life. Well, there is a sheer increase in the
number of news channels with high popularity of the English News portals or channels in India. Well,
NDTV 24x7 leads the show with a majority vote of 22%. The next three big competitors are CNBC with
14% vote, BBC with 12% and the third position is occupied by IBN Live with 11% votes from the
participants.
Day to Day News
2%
2%
1%
NDTV 24x7
1%
1%
CNBC
4%
22%
BBC
5%
IBN Live
7%
DD News
Times Now
Headlines Today
8%
NDTV Profit
CNN
14%
10%
Bloomberg UTV
NewsX
OneIndia
11%
12%
Any other existing
brand
most aspiring brand
The Most Aspiring Brand of English Newspaper
A day cannot begin on a better note without a cup of hot coffee and the English daily. In this age of cut
throat competition, a large number of English newspapers are struggling hard to get attention of the
readers. Well, 19% participants choose Times of India as their most aspiring brand of English newspaper.
Asian Age and The Telegraph are jointly in the second position as both the newspapers have grabbed 11%
vote each. The third position is again tied between The Economic Times and Deccan Chronicle each
getting 8% vote.
The Times of India
Headlines of the Day
Asian Age
2%
3%
2%
1%
1%
1%
The Telegraph
0%
The Economic Times
19%
Deccan Chronicle
3%
3%
Hindustan Times
The Hindu
4%
DNA
5%
Deccan Herald
11%
Business Line
Financial Express
6%
The Indian Express
The Statesman
6%
11%
Mid-Day
The New Indian Express
6%
8%
8%
Mint
brand
The Sunday Observer
The Most Aspiring Brand of General Entertainment Channel in English
English entertainment channels are gaining popularity in course of time. Out of the handful of popular
English entertainment channels, the one that stands out with highest percentage of vote is Star World. The
channel is leading with 21% and has become the most aspiring brand of the digital India. The second best
position has been clinched by AXN (12%) and another Star group channel, Star Movies is jointly on third
position with HBO (11% each). Interestingly, Cartoon Network too has got 10% vote, making the fight all
the more interesting and lively.
Star World
Entertaining World
AXN
1%
2%
2%
1% 1%
Star Movies
1%
0%
HBO
2%
21%
Cartoon Network
3%
Zee Cafe
4%
Crime
4%
Animax
5%
MTV
UTV World Movies
8%
Fashion TV
12%
Zee Studio
Channel V
10%
11%
11%
most aspiring brand
Nickelodeon
Any other existing
brand
MGM
TCM
The Most Aspiring Brand of General Entertainment Channel in Hindi
The evenings and nights are cliché without the daily dose of soap opera. Well, Star Plus, the channel
regularly churning out dozens of family saga is way ahead of its competitors with 27% votes from the
participants. Colors gets the next highest percentage of vote with 18% and stands out second most aspiring
brand in Hindi entertainment channel category. And even though Sony Entertainment secures the third
position with 12% vote, it has got its closest contender in Zee TV (11%).
Monoranjan ki Duniya
Star Plus
Colors
2%
Sony Entertainment
1% 1% 1% 1% 1%
2% 1%
0%
Zee TV
2%
27%
2%
Sab TV
Life OK
2%
Star Gold
7%
Zee Cinema
UTV Action
Sahara One
9X
8%
Star Utsav
Sony Mix
Zoom
11%
18%
Zee Smile
aspiring brand
12%
Filmy
The Most Aspiring Brand of Info & Education Channel
Television is not only an exciting source of entertainment, but it can also impart valuable information and
education. In fact it is easier to spread education through television. And as the digital India chooses its
most aspiring brand of info and education channel, Discovery Channel stands out with all glory with a
majority vote of 34 %. The second highest on the chart is National Geographic Channel with 23% vote and
Animal Planet comes third with 18% vote.
Educating Life
Discovery Channel
3%
1%
1%
5%
34%
National Geographic
5%
Animal Planet
History TV
10%
Travel and Living Channel
NDTV Good Times
Fox Traveller
18%
23%
aspiring brand
The Most Aspiring Brand of Sports Channel
Sports is a religion in India and people are glued to their television screen to watch their favorite sports
person playing. According to the participants, Star Sports is the uncontested winner with a majority of 49%
vote. Well, the next in line is Ten Sports with 23% vote but it is far behind Star Sports. Sony is further
behind as it secures just 12% vote from the participants.
Play it Well
Star Sports
6%
2%
2%
Ten Sports
6%
49%
Sony
12%
Neo
DD Sports
23%
aspiring brand
The Most Aspiring Brand of Info & Listing portal
When you think of getting information or listing of a venue, the first name that pops up in mind is Justdial.
Almost all of us have referred to this portal at some point of time in order to fetch important information.
The survey result reveals that this portal has got 43% vote from the participants, thereby, making it the
most aspiring brand of info and listing portal. Well, the second best on the list is OLX with 14% vote but
far behind from its competitor, Justdial. Quickr is on the third position with 11% vote. So the indication is
that the real fight is between OLX and Quickr.
Justdial
What is on the Plate
4%
2%
1%
OLX
1%
5%
Quickr
43%
Sulekha
Yellowpages
5%
Asklaila
6%
Askme
Clickindia
8%
Indiaclassifieds
Locanto
11%
14%
Still waiting for
the most aspiring
brand
Any other
existing brand
The Most Aspiring Brand of Property Info Portal
When it comes to searching for a new house, the property info portal has made the property hunting job
easier. There two most aspiring brand of property info portal are Magicbricks and 99acres with 25% vote
each. These two brands are leading the chart when it comes to property info portal. Makaan.com is in the
third position with 14% vote.
99acres
Property Management
Magicbricks
Makaan
3%
2%
4%
2% 1%
1%
Property
25%
Indiaproperty
4%
Commonfloor
9%
Realestateindia
iproperty
10%
Propertywala
Propertymart
25%
14%
aspiring brand
The Most Aspiring Brand of Search Engine
When it comes to search engine, the name that immediately pops up in our mind is Google. To our
participants Google is the only unanimous choice as the most aspiring brand of search engine. Hence a
mammoth 71% of all participants have voted for Google making it the practically uncontested chartbuster.
The second leading name is that of Yahoo, but it can hardly claim any kudos for that as a meager 7%
respondents voted in its favour.
Search it Out
Google
3%
3%
1%
1%
Yahoo
4%
4%
Rediff
6%
Bing
Alta Vista
7%
AOL Search
MSN Search
71%
aspiring brand
The Most Aspiring Brand of Internet Browser
Most of the Indians have their personal favorites when it comes to choosing the most aspiring brand of
internet browser. The participants have once again nominated Google Chrome as their most aspiring brand
of internet browser with 37% vote. Well, the second on the list of internet browser is Safari with 29% vote.
Mozilla Firefox is on the third spot with 16% respondents voting in its favour.
Browse it Well
2%
3%
1%
2%
Google Chrome
Safari
1%
37%
4%
5%
Mozilla Firefox
Internet Explorer
Opera
16%
WorldWideWeb
Netscape
Maxthon
aspiring brand
29%
The Most Aspiring Brand of Multiplex
The multiplex is a latest ‘in-thing’ in town as youngsters enjoy watching their favorite movie in the
multiplexes. These cinema halls are cozier and the sound system is much better than regular halls.
Naturally, multiplexes have an ongoing tussle between them as to who can pull more crowd. That tussle has
been reflected in our survey results as well, because Inox and Imax have fought it out till the very end, and
Inox came on top by a margin of just 1%. 32% respondents have voted for Inox, while Imax got 31% vote.
Though PVR is on the third spot, but with 10% vote it is much behind in the race.
Inox
The Silver Screen
Imax
3%
3%
2%
2%
PVR
4%
32%
Fame
6%
Cinemax
Big Cinemas
7%
SPI Cinemas
Mayajaal
10%
Any other
existing brand
31%
Still waiting for
the most aspiring
brand
The Most Aspiring Brand of DTH Service Provider
Watching your favorite television show would not have been possible without the DTH service provider.
The fight is tough between Tata Sky and Sun Direct, and Tata Sky has just emerged as a winner with 33%
vote. Sun Direct is right behind with 32%, indicating a prolonged battle between the two titans in the
coming days. Airtel is on third position with 9% vote and its closest contender is Dish TV (8%). There is all
probability that this battle would be far more fierce in the future days.
Tata Sky
Straight to your Home
Sun Direct
3%
3%
2%
2%
33%
Airtel
8%
Dish TV
Videocon
8%
DD Direct
9%
Reliance Digital TV
Any other existing
brand
most aspiring brand
32%
The Most Aspiring Brand of Mobile Operating System
Symbian is passé. The new days of android and iOS is here. Our survey results reveals that Android is the
most preferred mobile operating system for a majority of 43% participants. However, the element of
surprise is very much there as BADA, an old operating system once used by Samsung has come under the
limelight fetching 30% vote and grabbing the 2nd spot after android. One can hope that the finding would
make the OS developers sit together and think again. Windows was never much popular and here also it
has got only 7% vote. Interestingly, Apple iOS too did not fare any better (5%).
.
Android
Operating System
BADA
2%
2%
2%
2%
0%
0%
Windows
3%
Apple iOS
4%
43%
Blackberry OS
5%
Symbian
Palm OS
7%
Open WebOS
MeeGo
Verdict
30%
aspiring brand
The Most Aspiring Brand of Telecom Service Provider
Telecom service plays an important role when it comes to mobile or telephone. Aircel and Bharti Airtel are
the two leading brands in the telecom service sector, with Aircel just ahead in competition (30%). Bharti
Airtel is fast catching up with 29% vote, and the tussle surely will be much more intense in the coming
days. Vodafone is lagging behind with 14% vote but still has managed to hold on to the third position. Idea
Cellular, however, failed to generate any great idea among the consumers as only 5% respondents voted in
its favour.
Hello World
2%
2%
1%
Aircel
1%
3%
30%
5%
Bharti Airtel
Vodafone
5%
BSNL
Reliance
Communications
8%
Idea Cellular
Tata Teleservices
Spice
14%
MTNL
29%
aspiring brand
The Most Aspiring Brand of Internet Service Provider
Connecting with the web world would not have been easier without a good internet service provider. In this
league, MTNL leads the chart with 32% vote from the participants thereby, making it the most aspiring
brand of internet service provider. Well, the second best is the good old BSNL with 22% vote, and the third
is Airtel with 13% vote in its kitty.
The Web World
2%
4%
2%
MTNL
BSNL
1%
1%
32%
5%
Airtel
Vodafone
5%
Aircel
Reliance
Communications
6%
Idea Cellular
Tata Docomo
7%
Spectranet
Nextra
13%
22%
aspiring brand
The Most Aspiring Brand of E-mail Service Provider
When we think of email service provider, the most popular name that peeps in our mind is Google mail or
Gmail. Well, Gmail gets the highest percentage of vote that is 56% and it has reached the top with leaps and
bounds. MSN, though in the second spot gets only 18% vote when compared to corporate giant like Google
mail. Yahoomail is struggling with just 8% vote.
You have Got Mail
3%
2%
1%
Gmail
MSN
0%
3%
4%
Yahoomail
5%
Rediffmail
8%
Hotmail
Outlook
VSNL
Mail.com
18%
56%
Any other existing
brand
most aspiring brand
Travel & Tourism
Indian tourism offers most diverse products globally. The country’s rich history,
cultural heritage, beauty, diversity of religion and medicine fascinate budget and
luxury travelers. Tourism in India has registered significant growth over the years.
This has been led by growth in both leisure and business tourism. Rising incomes,
increasing affordability, growing aspirations, increasing globalisation, and a growing
airline industry along with improvement in travel-related infrastructure have supported
industry growth. Our survey throws light to the market leaders in this segment.
The Most Aspiring Brand of Travel Portal
Indians love travelling. When it comes to booking their travel tickets or hotel rooms online, 35% of
the total respondents have voted Expedia as their most preferred online travel site, followed by
Makemytrip (28%). Yatra at 11% is the third most preferred brand. Intense clash is going on between
smaller brands like Goibibo, Redbus and Cleartrip, as these portals have secured 6%, 5% and 4%
votes respectively.
Expedia
Lets Go
2%
3%
2%
Makemytrip
1%
Yatra
3%
Goibibo
4%
35%
5%
Redbus
Cleartrip
6%
Travel Guru
Go Ibibo
11%
Indianholiday
Any other existing
brand
28%
most aspiring brand
The Most Aspiring Brand of Tour Operators
The fun and excitement of travelling to a new place get doubled with an accomplished tour operator. 41%
of digital India has voted for Dominion Travel as their most aspiring brand of tour operator. Thomas Cook
is on the second spot with 27% vote and 13% voted for Cox & Kings.
Tour Guide
4%
5%
41%
Dominion Travel
10%
Thomas Cook
Cox & Kings
Concord Travels and
Tours
13%
Any other existing
brand
27%
most aspiring brand
The Most Aspiring Brand of Domestic Airlines
The advent of low cost airlines has ensured that air travel is increasingly becoming within the means of the
average Indian. However, airlines should take note that whatever they are dishing out is not quite enough to
satisfy the Indian fliers, because a majority of 34% respondents said they are still waiting for the most
aspiring brand. Indigo is on the second position with 23% vote and Air India is third with 12% vote.
Domestic High Fly
4%
aspiring brand
2%
6%
34%
Indigo
Air India
9%
Jet Airways
Spice Jet
10%
Air Asia
Go Air
12%
23%
Banking & Insurance
Indian banking industry is going through a surge with both nationalized and private
banks attracting good number of consumers. Competition is fierce among them and
every now and then banks are giving out handsome offers to win over the customers’
heart. The same is true about the insurance industry. Our survey throws a light on the
market leader in this segment.
The Most Aspiring Brand of Banks
Banking is key to our life, and from our survey it appears that State Bank of India is almost the banker to
every Indian- 27% of the participating consumers have voted for them. State Bank of India is the leading
nationalized bank with 27% vote thus being the most preferred bank. HDFC is the second most preferred
bank after SBI with 18%, followed by ICICI (16%) and Axis Bank (11%). It is noteworthy that barring
SBI, nationalized banks are losing popularity among consumers.
State Bank of India
Piggy Bank
HDFC
ICICI
2%
2%
3%
2% 2%
2%
1% 1%
2% 1%
1%
27%
Axis Bank
YES Bank
Kotak Mahindra
IDBI
2%
ING Vaishya
4%
HSBC
5%
United Bank of India
Bank of India
11%
Punjab National Bank
Standard Chartered
18%
Citibank
Bank of Baroda
16%
Allahabad Bank
brand
The Most Aspiring Brand of General Insurance
When it comes to general insurance, Bajaj Allianz is the most preferred brand, according to the survey
results. 28% of the total respondents have voted for it. SBI General Insurance is the second most preferred
brand with 12% vote, while ICICI Lombard and GIC of India are tied at the third position with 10% vote
each. HDFC ERGO General Insurance is trying hard to catch up as it got 9% vote under its belt.
Bajaj Allianz
Secure It
SBI General Insurance
3%
3%
2%
1%
GIC of INDIA
28%
5%
5%
ICICI Lombard
General Insurance
5%
HDFC ERGO General
Insurance
The New India
Assurance
Cholamandalam
7%
Tata AIG General
Insurance
9%
12%
10%
Export Credit &
Guarantee
Corporation
Any other existing
brand
10%
L&T General
Insurance
Magma HDI General
Insurance
most aspiring brand
The Most Aspiring Brand of Life Insurance
Life Insurance is critical for our survival. As far as life insurance is concerned, there is virtually no
competition- 58% of the all participants have voted for LIC as their most favoured brand of life insurance.
No other life insurance brand could reach the double figure mark. Bajaj Allianz is second with 7% and
ICICI Prudential is third with 6% votes.
LIC
Protect Your Life
Bajaj Allianz
ICICI Prudential
1%
2%
1%
1%
2%
2%
1%
1%
1%
1%
HDFC Standard
0%
Birla Sun Life
SBI
3%
Met Life
4%
Kotak Mahindra
Tata AIA
5%
Bharti AXA
5%
Reliance
58%
6%
aspiring brand
IDBI Federal
Aviva
7%
Future Generali
AEGON Religare
DLF
Automobiles
The automotive industry in India is one of the largest automotive markets in the world.
It had previously been one of the fastest growing markets globally, but is currently
experiencing flat or negative growth rates. India's passenger car and commercial
vehicle manufacturing industry is the sixth largest in the world. We covered the
automobile industry under two-wheeler and four-wheeler vehicles and found out the
market leader.
The Most Aspiring Brand of Two-Wheelers
Jet, set and boom- this seems to be the mantra of the younger generation in India and they are biased
towards mainly four brands of two-wheelers. A quarter of the total participants (25%) have voted for Hero,
followed by 19% each to Bajaj and the Japanese giant, Honda. Yamaha, another Indian brand, is fourth
position with 10% votes.
World on 2 Wheels
1%
1%
1%
2%
2%
Hero
0%
Honda
0%
Bajaj
0%
25%
4%
Yamaha
Royal Enfield
4%
Harley Davidson
TVS
5%
Mahindra
Piaggio Vespa
6%
Kawasaki Ninja
KTM Duke
10%
LML
19%
19%
aspiring brand
Triumph Daytona
Triumph Rocket
The Most Aspiring Brand of Low Segment Four Wheelers
Digital India whole-heartedly voted for their most aspiring brand of low segment four wheeler. Tata Nano
has 19% of the votes, followed by Maruti Alto 800 (14%), 9% each to Hyundai EON, Hyundai i10 and
Maruti Suzuki Swift. Maruti K 10 is the third most preferred brand with 7% of the total votes.
Tata Nano
Hot Wheels
Maruti Alto 800
3%
1%
Hyundai i10
1%
3%
Maruti Suzuki Swift
4%
19%
Hyundai EON
5%
Maruti K 10
5%
Maruti Suzuki Eeco
Chevrolet Spark
5%
Ford Figo
14%
Hyundai Santro Xing
Maruti Suzuki Wagon R
6%
9%
7%
Maruti Suzuki Ritz
Tata Indigo CS
9%
9%
aspiring brand
The Most Aspiring Brand of Mid Segment Four Wheelers
As far as mid-segment four wheelers are concerned, 19% of the people prefer Maruti Suzuki Swift Dzire,
followed by Fiat Grande Punto (10%). There is intense competition between Renault Pulse (8%), Toyota
Etios (8%) and Honda Amaze (7%).
Maruti Suzuki Swift Dzire
Wonder Car
Fiat Grande Punto
Renault Pulse
Toyota Etios
1%
2%
2%
2%
Honda Amaze
1% 1% 1%
19%
2%
Renault Duster
2%
Hyundai Xcent
3%
Honda City i
3%
Volkswagen Polo GT TDI
Mahindra Scorpio
3%
10%
4%
Mahindra Thar 4x4
Ford Ecosport
Ford Fiesta
4%
Mahindra Xylo
Chevrolet Enjoy
Maruti Suzuki SX4
4%
8%
Tata Manza Club Class
Ford Classic Duratorq
5%
Nissan Sunny
5%
8%
5%
7%
Honda Mobilio
Mahindra Quanto Limited
Edition
The Most Aspiring Brand of High Segment Four Wheelers
Dreaming big is one faculty that needs to be cherished. Digital India has dreamt it really big in the segment
of High-priced four wheelers and the choice is evenly split. 17% have reposed their faith on BMW,
followed by 15% to Mahindra XUV500 and 12% to Tata Safari Storme. Indians is a bit divided about Audi
and Marcedes Benz as these two celebrated brands received 9% and 8% votes respectively.
BMW
Luxury Car
Mahindra XUV500
Tata Safari Storme
2%
2%
2% 1% 1%
17%
2%
Audi
4%
Mercedes Benz
5%
Toyota Corolla Altis
Ferrari
15%
6%
Volkswagen Jetta
Chevrolet Cruze
Land Rover
7%
Honda Accord
Porsche Cayenne
7%
Skoda Superb
12%
8%
Bentley Continental
9%
aspiring brand
Gender-wise Matrix
When it comes to deciding the most aspiring brand, the male-female ratio is heavily tilted towards the
species from the Mars. All the segments record an approximate 70:30 ratio between men and women
across all the games. Even in segments like Home Care & Décor and Gem & Jewellery that are essentially
considered to be female-centric, the male participation is much higher. On the contrary, female
participation consistently remained below 30% across all the segments.
Personal Care
Home Care
24%
24%
Male
Male
Female
Female
76%
76%
Consumer Durables
24%
24%
Male
Male
Female
Female
76%
76%
Online Shopping
Baby & Kids
24%
24%
Male
Female
Male
Female
76%
76%
Gender-wise Matrix
Lifestyle
Travel & Tourism
24%
24%
Male
Male
Female
Female
76%
76%
Automobiles
Banking & Insurance
23%
24%
Male
Male
Female
Female
77%
76%
Food & Beverages
Electronic & Gadgets
24%
Male
23%
Male
Female
76%
Female
77%
Gender-wise Matrix
Retail Store Chain
Gem & Jewellery
24%
24%
Male
Male
Female
Female
76%
76%
Eating Out
24%
Male
Female
76%
Overall Gender-wise Matrix
Overall Gender Wise
24%
Male
Female
76%
Age-wise Matrix
The Young India participated and voted wholeheartedly for their most aspiring brands. In fact the graphs
show a close fight between the Rocking and Aspiring group of crowd. In most of the segments the Aspiring
group (i.e., people between the age of 25 & 40 clinched the game from the Rocking ones. However, in the
categories of Online Shopping Rocking group has outsmarted the Aspiring ones, and in the Electronics &
Gadgets category, it is a tie between the two groups.
Home Care
Personal Care
11%
44%
10%
5%
6%
Energetic
Energetic
Rocking
Rocking
Aspiring
Aspiring
Experienced
Experienced
40%
41%
43%
Consumer Durables
12%
5%
Energetic
Rocking
Aspiring
Experienced
42%
41%
*Age Division: Energetic (1 yr – 18 yr); Rocking (19 yr – 29 yr); Aspiring (30 yr – 49 yr); Experienced (50 yr & Above)
Age-wise Matrix
11%
43%
Online Shopping
5%
7%
9%
Energetic
Energetic
Rocking
Rocking
Aspiring
Aspiring
Experienced
Experienced
41%
41%
Baby & Kids
43%
4%
13%
Energetic
Rocking
Aspiring
Experienced
39%
44%
Age-wise Matrix
Lifestyle
10%
43%
Travel & Tourism
6%
9%
6%
Energetic
Energetic
Rocking
Rocking
Aspiring
Aspiring
Experienced
Experienced
42%
41%
43%
Banking & Insurance
14%
4%
38%
Energetic
Rocking
Aspiring
Experienced
44%
Age-wise Matrix
Food & Beverages
Automobiles
13%
9%
6%
4%
40%
Energetic
Energetic
Rocking
Rocking
Aspiring
Aspiring
Experienced
Experienced
43%
42%
43%
11%
5%
Energetic
Rocking
Aspiring
Experienced
42%
42%
Age-wise Matrix
Gem & Jewellery
Retail Store Chain
14%
13%
4%
4%
40%
38%
Energetic
Energetic
Rocking
Rocking
Aspiring
Aspiring
Experienced
44%
Experienced
43%
Eating Out
13%
4%
40%
Energetic
Rocking
Aspiring
43%
Experienced
Overall age-wise Matrix
Overall Age wise
6%
10%
43%
Aspiring
Rocking
Experienced
Energetic
41%
Zone-wise Matrix
Though a wide number of people voted for their most aspiring brands from across India, the graphs show
that the participation is mainly from the Eastern states. In fact all other zones are lagging much behind. The
findings leaves open a speculation that the states in the Eastern zone could be the next big destination for
the established brands.
Personal Care
8%
Home Care & Decor
2%
8%
8%
7%
Central Zone
8%
Eastern Zone
1%
Central Zone
Eastern Zone
8%
North Zone
North Zone
South Zone
South Zone
West Zone
West Zone
74%
76%
Lifestyle
8%
2%
7%
Central Zone
8%
Eastern Zone
North Zone
South Zone
West Zone
75%
Zone-wise Matrix
Consumer Durables
Baby & Kids
13%
9%
2%
Central Zone
13%
2%
9%
Central Zone
Eastern Zone
North Zone
Eastern Zone
10%
North Zone
South Zone
South Zone
West Zone
13%
West Zone
59%
70%
9%
2%
Central Zone
10%
Eastern Zone
10%
North Zone
South Zone
West Zone
69%
Zone-wise Matrix
Food & Beverages
7%
7%
Eating Out
2%
12%
Central Zone
8%
3%
Central Zone
13%
Eastern Zone
Eastern Zone
North Zone
North Zone
South Zone
South Zone
West Zone
West Zone
14%
76%
58%
Gem & Jewellery
13%
3%
Central Zone
Eastern Zone
14%
North Zone
South Zone
West Zone
13%
57%
Zone-wise Matrix
Retail Store Chain
12%
Online Shopping
3%
8%
2%
7%
Central Zone
13%
Eastern Zone
13%
Central Zone
7%
Eastern Zone
North Zone
North Zone
South Zone
South Zone
West Zone
West Zone
59%
76%
9%
2%
8%
Central Zone
Eastern Zone
9%
North Zone
South Zone
West Zone
72%
Zone-wise Matrix
Travel & Tourism
7%
7%
Banking & Insurance
2%
13%
2%
Central Zone
7%
Eastern Zone
Central Zone
13%
Eastern Zone
North Zone
North Zone
South Zone
South Zone
West Zone
West Zone
13%
59%
77%
Automobiles
13%
3%
Central Zone
Eastern Zone
14%
North Zone
South Zone
West Zone
14%
56%
Zonewise Participation
Allover Zonewise Participation
2%
8%
Eastern Zone
8%
West Zone
North Zone
South Zone
9%
Central Zone
73%
foreseegame.com, India’s No. 1 innovative
digital media for consumer engagement, is
the ideal platform for two way
communication and direct interaction
between brands and consumers.
www.foreseegame.com offers a win-win
partnership between brands and consumers
through entertainment, games, brand
promotion, social responsibility and
consumer satisfaction on a digital platform
while providing concentrated consumer
engagement for brands.
foreseegame.com’s focused consumer
engagement plan provides the brands with
undiluted consumer
attention and helps
building new customers.
For more details please mail to our Chief Marketing
Officer
A Survey
by foreseegame.com
Ms. Supriya Nair at: ksupriya@foreseegame.com. 22nd September 2014| 147

The Most Aspiring Brand of Digital India

Transcription

Similar documents

to our marketing flyer

Change is good, exchange is better

the brandbank service makes it quick, easy and cost

Video GameMercials

Barcalounger =The Preferred Consumer Brand Choice

Chalking, Wheat pasting, Stenciling and other non

#MoreBusiness - phoebe chongchua

How to pay less for everything

News Release - The Flexitallic Group

PCD June 2016 Primary page 7