recruiting best practices

John McGuigan – FWD Recruiting Advisor
RECRUITING BEST PRACTICES
Recruitment Events
 Participation In Ski Shows
 SF, Sac & San Jose SnowBomb
 LA SkiDazzle & Las Vegas
SnowJam
 We Gather Many Names
 But Don’t Result In Many
Ski Checks
 These Events are Much More About
 Showing the NSP Colors
 Talking About Skier Safety
FWD Recruiting Advisors
Name
Resort
E-mail
FWD
John McGuigan
Squaw Valley
j.t.mcguigan@gmail.com
ESR
Doc Jim Margolis Homewood
jamadapa@att.net
MLR
Pete Lin
petelin48@yahoo.com
So. Cal.
Brian Long
AZ
Region
No. Cal.
Sugar Bowl
snowpatrol@dslextreme.com
2012 SF SnowBomb NSP Booth
Show Flyer & Handouts
Business Cards for SF/Sac/SJ
SnowBomb Shows
Ski Show Participants
 Bay Area Shows = High Tech Workers
 Younger Prospects Don’t Have The Time
 The $400 Season Pass Eliminates The Incentive
 Loss of Motivation After
Beer/Wine Tasting
 Empty Nesters Are Prime
NSP Candidates
 Sacramento Show
Closer To Tahoe
 Demographics Better
To Attract Candidates
Best Places To Recruit
 Friends of Current Patrollers
 They know who has the
time & skiing/riding skills
 At Your Own Resort
 Homewood Is The Poster
Child For Recruiting On-Site
 “Ski With A Patroller” (SWAP)
Signage
 Flyers / Handouts
 Business Cards
Additional Resources
 NSP.ORG Has Collateral / Poster/ Logos
 Make Your Own Business Cards at vistaprint.com
 Ask Patrollers From Larger Resorts To Help Staff A Spring
“Recruiting Table” At The Smaller Resorts