Shaw Media Digital Success

All-TIME HIGH OF
7.5 MILLION PAGE VIEWS IN ONE MONTH!*
Plus, since re-launching last fall, ETCanada.com has…
MORE User Engagement:
• 6 Average Page Views Per Visit
(up 354% YoY);
• 4.8 Average Minutes Spent Per
Visit (up 64% YoY)**
MORE Content featuring:
• Celebs, Movies, TV, Music, and Style
MORE Sponsorship Opportunities including:
• The HIGHLY popular Round Robin Tournament engaging bracket
tool that pits „the best of‟ in any entertainment category, like “Hottest
Actor”, against each other. Users vote in rounds, starting with up to 64
match-ups, all the way to the final 2, until a winner is ultimately crowned.
• ETCanada @ The Orange Lounge: The exclusive music franchise
that showcases the industry‟s biggest names and breakout stars.
Upcoming artist lineup includes Jann Arden, Phillip Phillips, and more
• Premium Photo Galleries with user voting
*Source: Adobe Site Catalyst, March 2014
**Source: Adobe Site Catalyst, 6-month average ending March 2014 vs. 6-month average ending March 2013
For More Information Contact Brett Pearson, Director, Digital Sales ( P: 416-934-7863 E: brett.pearson@shawmedia.ca) OR
Lyna Sapijonis, Manager, Digital Sales (P: 416-967-3116 E: lyna.sapijonis@shawmedia.ca)
o 5.7 MILLION PAGE VIEWS in March
2014-that‟s a milestone high and a year-over-year
increase (up 89% vs. March 2013) for the 6th
consecutive month*
*Source: Adobe Site Catalyst

New seasons of Disaster Decks and Decked Out: Show sites
include full episodes, web exclusives, photo galleries, and more.
• Customizable editorial verticals including:
o Decorating (Kitchens, Bathrooms, Kids‟ Rooms, Colour 101)
o Renos and DIY
o Real estate
o Outdoor (Gardens, lawns, decks, patios)
o Photo guides (Small spaces, cottages, dream homes, celebrity
homes)
For More Information Contact Brett Pearson, Director, Digital Sales ( P: 416-934-7863 E: brett.pearson@shawmedia.ca) OR
Lyna Sapijonis, Manager, Digital Sales (P: 416-967-3116 E: lyna.sapijonis@shawmedia.ca)
The New
Delivers MORE Than Ever Before!
29 Million Page Views in March 2014*
What’s new on the re-launched Slice.ca?:
(+105% YoY)
Sweetspot:
Audience Profile
• 9 editorial content verticals
% Composition Unique Visitors**
• Full-featured show sites
34% of visitors are
W18-34 (Index
255 vs. Total
Internet)
68
• Engaging photo galleries
45
32
7
47
29
19
58
32
Content Vertical Sponsorship Opportunities include:
• Fashion Vertical: Red carpet styles; Summer style guide; Get the look
• Beauty Vertical: Beach glam; Red carpet beauty; Summer skincare guide
• Health Vertical: Spring Fitness; Bikini Beauty Camp
• Money Vertical: Home-buying guide; Back-to-school on a dime;
• Travel Vertical: Summer roadtrips; Luxury travel getaways;
• Love Vertical: Romantic getaways; Online dating guide
• Weddings Vertical: Wedding fashion; Jewellery guides
• Family Vertical: Mother’s Day; Father’s Day; Family Destinations;
• Breaktime Vertical: Custom, editorially-driven surveys
*Adobe Site Catalyst, March 2014
**comScore Media Metrix, 3-month average ending February 2014, Base: Total Canada, All Locations, 2+ online audience
For More Information Contact Brett Pearson, Director, Digital Sales ( P: 416-934-7863 E: brett.pearson@shawmedia.ca) OR
Lyna Sapijonis, Manager, Digital Sales (P: 416-967-3116 E: lyna.sapijonis@shawmedia.ca)
 INCREASED PAGE VIEWS
 Over 32,000,000 total page views to date − up 107% YoY*
INCREASED ON-DEMAND VIDEO VIEWING
 Over 2,500,000 video starts to date − up
185% YoY**
INCREASED REGISTERED USERS
 Over 103,000 fans have already registered on
Bigbrothercanada.ca−that’s more than double vs. last year***
Sources: *Adobe SiteCatalyst Feb. 24 – April 14, 2014 vs. Feb.18 to April 8, 2013;** Adobe SiteCatalyst March 5– March 18, 2014 vs. Feb.27 to March 12, 2013;
***Gigya platform April 13, 2014