Kolkata Gives Foundation The Google of Philanthropy in Bengal

Kolkata Gives Foundation
The Google of Philanthropy
in Bengal
WHAT IS KOLKATA GIVES?
A philanthropy
‘Kumbh Mela’
Donors meet NGOs
First of its kind in
Eastern India
Among few in India
First organized
philanthropic
movement
AN YEARLY NGO EXHIBITION
Showcasing the work of selected
credible NGOs across West Bengal
QUARTERLY TABLOID
Featuring the philanthropic ventures
across the state
Workshops and round the year
interventions with NGOs and donors to
support credible projects
Our journey till now…….
Four quarterly tabloids
Two Kolkata Gives exhibition
One Workshop for NGOs
Eastern Year’s first philanthropic exhibition in 2013
where 22 credible NGOs where showcased
Eastern Year’s second philanthropic exhibition in 2015
where 30 credible NGOs where showcased
“A Training Workshop for NGOs’ in Kolkata: Fundraising
through Crowd funding and CSR Partnerships"
in association with NGOBOX.
Kolkata Gives Tabloids
Kolkata Gives Tabloids
Kolkata Gives
Bookmark for the
Exhibition 2015
KOLKATA GIVES 2ND EXHIBITION WAS PROMOTED
THROUGH BOOKMARKS AT STORY & STARMARK
Invitation Card of Kolkata Gives 2nd exhibition was sent
with a copy of the latest Kolkata Gives tabloid
Monopoly notes for motivating the donors and
encouraging the NGOs at Kolkata Gives Exhibition
Kolkata Gives Exhibition Multiplex promotions at INOX
multiplexes and LONDON-PARIS movie halls
56 hoardings across Kolkata promoted the event for more
than 15 days prior to the event
Outdoor promotion at the Forum Mall – 1 of the 56 hoardings
Ads came out thrice within the week prior to the event in
THE TELEGRAPH & SANMARG
Sponsors logo were showcased in the all the banners,
standees, hoardings in the day of the event
Pre and Post Event media coverage
A four page coverage of Kolkata Gives activities came
out in the Sanmarg (the Hindi Daily) prior to the event
Three
WhatsApp videos were made viral for
promotion of the event
Promotions in various Social Media platforms
Increase in our visibility through the exhibition
NGOs
INVITATIONS
REACH
22 (2014)
800
100000
30 (2015)
12000
1000000
Kolkata Gives offers…
 Complete promotion of the brand in the
entire last page of each tabloid for the four
tabloids for a year
 Visibility in our website with a dedicated
page on the sponsor
 Logo visibility of the sponsor in any event
conducted by Kolkata Gives
 Sponsor four Kolkata Gives Tabloid and the Kolkata
Gives Exhibition for a year
 Expenses for Four Tabloids = 30 lakhs
(7.5 lakhs X 4)
Expenses of the Annual Kolkata Gives Exhibition=
20 lakhs
Why is this an idea
whose time has come?
Donations are getting larger
Donors feel they can give larger need-based amounts
Donors need credible information
Kolkata Gives plays the role of a credible screening
agent
Selective NGO screening
Projection: Reach
HARD COPY INVITES
20,000
SOFT COPY INVITES (EMAILERS)
3,00,000
PRESS ADS
6,00,000
RADIO PROMOTION
25,00,000
PROMOTION THROUGH
ELECTRONIC MEDIA
25,00,000
100 HOARDINGS IN PRIME
LOCATIONS
’N’
Why we need you
Room for a
corporate to
emerge as a
Concept Associate
Graduate event
into a movement
Defray expenses;
create a pre-event
focus
Draw a wider
participation of
donors
Recognition
Kolkata Gives Foundation was awarded
the Social Impact Excellence Award at
the 3rd Economic Times Bengal
Corporate Awards (ETBCA) 2015