BMA Fountain Presentation 2016 3.8.16
Transcription
BMA Fountain Presentation 2016 3.8.16
You’re In Good Company • More than 60 brands represented tonight – Marketers – Agencies – Community Organizations – Non-Profits 2016 JUDGES Yvonnes Chen As Associate Professor at The University of Kansas, Yvonnes teaches (almost) everything related to strategic communication Is also a healthcare research consultant and wannabe rock climber Angie Davids Angie is Director of Marketing at YRC Freight with 26 years of diverse experience in agency, non-profit, corporate and university settings Stephen Nottingham KC-based creative/art director who has led creative and strategic teams working in the food, feed, fuel and fiber industries. Created awardwinning campaigns for DuPont Pioneer, Monsanto & DuPont Crop Protection. His passion for agri-marketing is driven by active involvement in the management of a family farm partnership Emcee – Joel Nichols Joel is the co-host of Kansas City Live on 41 Action News and hosts his own interview program, Nichols at Night. He has been a broadcasting jack of all trades, doing hundreds of feature stories about Kansas City. Joel and his wife, Jessica, are the proud parents of four great children and have, for more than 25 years been happy to call The KC area home sweet home. LETS DO THIS! PRINT ADVERTISING Merit Award SINGLE AD EAG Advertising & Marketing • I Work Here. I Shop Here. • Account Director: Cinda Fisher • Creative Director: Paul Weber Fountain Award SINGLE AD EAG Advertising & Marketing • Tried and True • Account Executive: Sara Gwin • Associate Art Director: Skeet Hanks • Creative Director: Paul Weber Merit Award AD SERIES/CAMPAIGN The frank Agency • Carestream Dental “Trust” Campaign • VP, Account Supervisor: Jennifer Mitchell • EVP/Executive Creative Director: Tom Stofac • Associate Creative Director: Brian Grubb • Account Executive: Don Sumple Fountain Award AD SERIES/CAMPAIGN ER Marketing • Huttig “We Love Building Print Advertising” • ER Marketing Team BUSINESS IDENTITY Merit Award LOGO DESIGN EAG Advertising & Marketing • Dollins Logo Redesign • Senior Account Manager: Lindsey Weber • Account Executive: Sara Gwin • Associate Creative Director: Skeet Hanks Fountain Award LOGO DESIGN candid Marketing + Communications • 2015 DBIA-MAR Awards Celebration Logo: Best in Craft • candid Team Fountain Award STATIONARY Richardson Group • HMFH • Richardson Group Team Merit Award IDENTITY PROGRAM ER Marketing • VeriShip “Identity Package” • ER Marketing Team Fountain Award IDENTITY PROGRAM REACTOR Design Studio • First Trust Company of Onaga Rename and Rebrand to Mainstar Trust • Creative Direction: Chase Wilson • Creative Direction/Project Management/Design: Julie Sebby • Design: Travis Stewart • Copywriting: Julie Cortes • Printing: AC Printing • Printing: Navrat’s COLLATERAL/PROMOTIONAL MATERIALS Fountain Award FLYER, PRODUCT SHEET, SALES SHEET CBIZ & MHM • Transaction Advisory Services Overview – “Themed” Flysheet • Project Lead: Daniel Rosenthal • Creative Manager: Scott Ellis • Design: Erin Conigliaro • Copy: Scott Ellis Merit Award PRODUCT BROCHURE candid Marketing + Communications • Wyandotte County Economic Development Council Workforce Solutions Brochure • candid Team Fountain Award PRODUCT BROCHURE EAG Advertising & Marketing • In Case of Emergency: BOB • Creative Director: Paul Weber • Associate Creative Director: Skeet Hanks • Art Director & Photography: Ashley Tebbe • Content Director: Brenda Galloway • Account Executive: Sara Gwin Merit Award POSTER EAG Advertising & Marketing • When Everything is in Balance, We All Win • Art Director:: Ashley Tebbe • Account Executive: Sara Gwin Fountain Award POSTER The Freelance Exchange of Kansas City • Freelance Super Heroes • Concept & Copywriting: Julie Cortes • Art Direction: Ted Tronnes • Photography: Jason Dailey • Illustration: Laurie Chipman • Project Management: Diane Schmidt Merit Award SALES PACKAGE Cerner Corporation • Cerner Opportunity Marketing Sales Package – UCLH • Team Lead: Alex Rico • Manager: Leah Gabber • Sr. Program Coordinator: Blake Koger • Program Coordinator: Alison Hartong & Katlin Clancy • Program Manager: Pete LanFranca • Graphic Designer: Cristin Euston • Program Coordinator: Agnita Manoharan • Program Coordinator: Meg Citarella • Graphic Designer: Morgan Wilson • Sr. Graphic Designer: Lindsay Hier Merit Award SALES PACKAGE Cerner Corporation • Cerner Opportunity Marketing Sales Package – The Hospital for Sick Children • Team Lead: Alex Rico • Manager: Leah Gabber • Graphic Designer: Morgan Wilson & Cristin Euston • Sr. Graphic Designer: Lindsay Hier • Sr. Program Coordinator: Blake Koger • Program Manager: Pete LanFranca • Program Coordinator: Agnita Manoharan • Program Coordinator: Meg Citarella • Program Coordinator: Alison Hartong • Program Coordinator: Katlin Clancy Fountain Award SALES PACKAGE CBIZ & MHM • 2015-16 CBIZ Collateral Update • Project Lead: Daniel Rosenthal • Creative Manager: Scott Ellis • Design: Erin Conigliaro and Scott Ellis • Copy: Jennifer Reid Merit Award SPECIALTY ITEM candid Marketing + Communications • Likarda “Likardigans” • candid Team Fountain Award SPECIALTY ITEM REACTOR Design Studio • Young Presidents’ Organization • Creative Direction: Chase Wilson • Design/Project Management: Travis Stewart • Printing: AC Printing • Printing: CR Promotions Merit Award SINGLE ITEM, ANY MEDIUM The frank Agency • Inland Truck Parts – 2016 Calendar • VP/Account Group Supervisor: Kelly Bohlken • Account Executive: Joe Sallustio • Senior Art Director: Samantha Moreno Petty • Senior Copywriter: Steve Bennaka • EVP/Executive Creative Director: Tom Stofac Fountain Award SINGLE ITEM, ANY MEDIUM EAG Advertising & Marketing • Kansas City Bucket List • Sara Gwin: Account Executive • Brenda Galloway: Content Director • Paul Weber: Creative Director • Skeet Hanks: Associate Creative Director • Ashley Tebbe: Art Director DIRECT MAIL Merit Award DIRECT MAIL PIECE, FLAT ER Marketing • Huttig/Therma-Tru “Find Your Freedom” Mailer • ER Marketing Team Fountain Award DIRECT MAIL PIECE, FLAT ER Marketing • Huttig/Masonite “Amped Up” Mailer • ER Marketing Team Merit Award DIRECT MAIL PIECE, DIMENSIONAL EAG Advertising & Marketing • Changing Banks is Like Going to the Dentist • Account Manager: Cinda Fisher • Creative Direction & Copywriting: Paul Weber • Art Director: Ashley Tebbe Fountain Award DIRECT MAIL PIECE, DIMENSIONAL candid Marketing + Communications • McCarthy Building Companies Kansas City – Joplin Video Mailer • candid Team Fountain Award DIRECT MAIL CAMPAIGN, PRINT, 2 OR MORE MAILINGS EAG Advertising & Marketing • The Standard Would Like You to Meet Their Standard • Associate Creative Director: Skeet Hanks • Content Director: Brenda Galloway • Account Executive: Sara Gwin Fountain Award DIRECT MAIL CAMPAIGN, DIMENSIONAL REACTOR Design Studio • Commerce Vantage Campaign • Creative Director: Chase Wilson • Copywriting: Julie Sebby • Printing: Communipak • Printing: AC Printing CONTENT Merit Award CONTENT STRATEGY emfluence • emfluence emsights • SEM Analyst: Drew Martens • Director of Search: Tyler Barnes • Software Engineer: Jacob Schwartz • Software Engineer: Tristan Payne • Director of Client Strategy & Content: Chad Anderson • Web Designer: Andy Perdue Fountain Award CONTENT STRATEGY ER Marketing • Integrated Healthcare Strategies – “Clinical Integration” • ER Marketing Team Fountain Award NURTURING/DRIP PROGRAM ER Marketing • DaVinci “Lead Generation Campaign” • ER Marketing Team Merit Award EDUCATIONAL EVENTS Engage Mobile • The Power of Field Mobility • Project Manager: Lisa McCool • Videographer and Editor: Jordaon Ousley Fountain Award EDUCATIONAL EVENTS CBIZ & MHM • Kansas City Real Estate and Economic Outlook Educational Conference • Event Manager: Alex Elliott • Programming: Scott Slabotsky • Promotions: Alex Elliott • Continued Education Credit Facilitator: Meagan Edmonds INTEGRATED CAMPAIGNS Merit Award MULTI-MEDIA CAMPAIGN $25,001-$50,000 ER Marketing • Huttig and Masonite “Amped Up” • ER Marketing Team Fountain Award MULTI-MEDIA CAMPAIGN $25,001 - $50,000 The frank Agency • Carestream Dental – 2015 TechCheck Campaign • Vice President, Account Supervisor: Jen Mitchell • EVP/Executive Creative Director: Tom Stofac • Associate Creative Director: Brian Grubb • Account Executive: Don Sumple PUBLIC RELATIONS Merit Award PRINT MEDIA – FEATURE STORY OR SPECIAL PLACEMENT ER Marketing • SPX “Process Cooling Article” • ER Marketing Team Fountain Award PRINT MEDIA – FEATURE STORY OR SPECIAL PLACEMENT CBIZ & MHM • Trust No One – Featured Article about the CBIZ Social Engineering Testing Team – Kansas City Business Journal • Pitch Manager: Alex Elliott • Experts: Kyle Konopasek, Michael Hannan, Raja Paraniothi, Cory Kaiser & John Biersmith • Costumes: Kyle Konopasek & Michael Hannan • Author: James Dornbrook, The Kansas City Business Journal • Photographer: Andrew Grumpke, The Kansas City Business Journal Merit Award PRINT MEDIA – CAMPAIGN/SERIES Cerner Corporation • Cerner recognized as the Missouri Chamber’s 2015 Champion of Enterprise • Vice President: Melissa Hendricks • Team Lead: Dan Smith • Senior Program Coordinator: Angela Vogen • Team Lead: Mallory Murray Fountain Award PRINT MEDIA – CAMPAIGN/SERIES Polsinelli • The FORTUNE Campaign • Creative Services Manager: Kimberly Simmons • CMO: Allison Berey • Regional Marketing Manager: Cynthia Koluch • Office Marketing Manager: Anne Frohock EMAIL MARKETING Merit Award PROMOTIONAL EMAIL SINGLE candid Marketing + Communications • LOIS Leg Lamp Email • candid Team Fountain Award PROMOTIONAL EMAIL SINGLE The frank Agency • Carestream Dental – RVG Trade-in “Wanted” Campaign • Vice President, Account Supervisor: Jen Mitchell • EVP/Executive Creative Director: Tom Stofac • Associate Creative Director: Brian Grubb • Account Executive: Don Sumple Fountain Award PROMOTIONAL EMAIL SERIES/CAMPAIGN ER Marketing • Overhead Door Corporation “RIP Program” • ER Marketing Team INTERNAL MARKETING Fountain Award EMAIL - SINGLE Cerner Corporation • Pulse Newsletter: February 2015 – Acquisition Edition • Vice President: Melissa Hendricks • Director: Sarah Bond • Program Coordinator: Stephanie Morris Fountain Award INTERNAL NEWSLETTER CBIZ & MHM • Marketing Matters: Quarterly Internal Newsletter • Project Lead: Daniel Rosenthal • Design & Layout: Susan Giffin & Scott Ellis • Contributing Authors: Scott Ellis, Jennifer Reid, Stacy Speltz & Daniel Rosenthal Fountain Award SPECIALTY ITEMS/GIFTS The frank Agency • The frank Agency – Holiday Mailer • EVP/ExecutiveCreative Director: Tom Stofac • Senior Art Director: Samantha Moreno Petty • Senior Copywriter: Steve Bennaka • Senior Interactive Art Director: Justin Wieners • Senior Project Manager: Becky Tomsic Merit Award COMMUNITY, CHARITABLE OR FUNDRAISING EVENT The frank Agency • Don Bosco – “Savor the Flavors” Fundraising Event • Senior Art Director: Samantha Moreno Petty • EVP/Executive Creative Director: Tom Stofac • Senior Copywriter: Steve Bennaka • COO: Susan Reiter • Senior Account Executive: Jane Hazelwonder Fountain Award COMMUNITY, CHARITABLE OR FUNDRAISING EVENT The frank Agency • STEMS, A Garden Soiree Campaign - Save the Date, Invitation Mailing and Ads • EVP/Executive Creative Director: Tom Stofac • Associate Creative Director: Brian Grubb • Senior Copywriter: Steve Bennaka • Senior Project Manager: Becky Tomsic PUBLICATIONS Merit Award E-NEWSLETTER ER Marketing • Huttig “Dealer Digest” • ER Marketing Team Fountain Award E-NEWSLETTER EAG Advertising & Marketing • CIRE Travel E-News • Account Executive: Sara Gwin • Content Director: Brenda Galloway • Digital Coordinator: Wynn Shepard • Associate Art Director: Ashley Tebbe Fountain Award ANNUAL REPORT, MAGAZINE OR CATALOG The frank Agency • Euronet Worldwide – 2014 Annual Report • VP/Account Group Supervisor: Kelly Bohlken • Senior Copywriter: Steve Bennaka • Senior Art Director: Samantha Moreno Petty • EVP/Executive Creative Director: Tom Stofac DISPLAY ADVERTISING Fountain Award OUTDOOR-BILLBOARD EAG Advertising & Marketing • Is This How Your IT Company Rolls? • Senior Account Manager: Lindsey Weber • Associate Creative Director: Skeet Hanks • Creative Director: Paul Weber Fountain Award MOBILE MARKETING EAG Advertising & Marketing • Is Your Network Weather Ready? Weather.com Mobile App • Senior Account Manager: Lindsey Weber • Digital Director: Jason Keeler • Associate Creative Director: Skeet Hanks • Creative Director: Paul Weber EVENT MARKETING Merit Award TRAFFIC-GENERATING PROMOTION, SINGLE PIECE Richardson Group • Save These Dates, Kansas City University of Medicine and Biosciences • Richardson Group Team Fountain Award TRAFFIC-GENERATING PROMOTION, SINGLE PIECE EAG Advertising & Marketing • Private E3 Meat Company Tasting Event featuring Luke Bryan • President: Michele Markham • Creative Director: Paul Weber Merit Award TRAFFIC-GENERATING PROMOTION, MULTI-PART ER Marketing • SPX “AHR Expo” • ER Marketing Team Fountain Award TRAFFIC-GENERATING PROMOTION, MULTI-PART candid Marketing + Communications • Shake Things Up with LOIS at UEDA: Email, Shaker and Card • candid Team Merit Award EXHIBIT BOOTH Cerner Corporation • HIMSS 2015 Conference and Exhibition • Vice President: Melissa Hendricks • Director: Sarah Bond • Program Coordinator: Stephanie Morris Fountain Award EXHIBIT BOOTH Skyline E3 • Skyline Black & Veatch Exhibit • Marketing ConsultantCEO: Todd Williams • Creative Director: Ben Welch • Project Manager: Adam Cox • Tradeshow Event Manager (B&V): Angela Jenness Merit Award SPECIAL EVENT HELD FOR CUSTOMERS, PROSPECTS OR EMPLOYEES CBIZ & MHM • Private Equity Golf Tournament held by CBIZ’s New York Office • Project Lead: Diane Paoletta Fountain Award SPECIAL EVENT HELD FOR CUSTOMERS, PROSPECTS OR EMPLOYEES The Freelance Exchange of Kansas City • Freelance Exchange Portfolio Showcase • Concept & Copywriting: Julie Cortes • Art Direction: Ted Tronnes • Photography: Jason Dailey • Illustration: Laurie Chipman • Project Management: Diane Schmidt • Panel Moderator: Byron Ginsburg WEB Fountain Award SEO PROGRAM ER Marketing • VeriShip “SEO Campaign” • ER Marketing Team ONLINE ADVERTISING Merit Award BANNER ADS EAG Advertising & Marketing • Is This How Your IT Company Rolls? • Art Director: Ashley Tebbe • Director of Digital Media: Jason Keeler • Senior Account Manager: Lindsey Weber • Creative Director: Paul Weber Fountain Award BANNER ADS ER Marketing • Integrated Healthcare Strategies “Changing the Current” Content Campaign • ER Marketing Team Fountain Award PAID SEARCH CAMPAIGN ER Marketing • Overhead Door Company “PPC Campaign” • ER Marketing Team OTHER DIGITAL MARKETING Merit Award VIDEO Polsinelli • Video Engagement Plan • CMO: Allison Berey • Marketing Director: Deborah Murphy • New Media Manager: Bob Farley • Production: Wide Awake Films Fountain Award VIDEO Venice Communications, Inc. • DST eHoliday Card • Producer/Strategy: Jayne Siemens, Venice Communications • Animator/Creative Strategy: Keith Johnson, Wide Awake Films • Production: Amanda Curtis • Production: Ed Leydecker SOCIAL MEDIA Merit Award SOCIAL MEDIA CAMPAIGN CBIZ & MHM • Construction Vital Statistics Infographic – Monthly Series • Project Lead: Chrissy Hammond • Social Media Coordinator: Scott Ellis • Design: Erin Conigliaro Fountain Award SOCIAL MEDIA CAMPAIGN ER Marketing • ER Marketing “LessBS” • ER Marketing Team PEOPLE’S CHOICE People’s Choice Award Voting • Place your vote at: bit.ly/bmakc16 • One vote per attendee Freelance Super Heroes Poster | The Freelance Exchange of Kansas City Young Presidents’ Organization Specialty Item | REACTOR Design Studio Trust No One – KCBJ Feature Public Relations | CBIZ & MHM McCarthy Building – Joplin Video Mailing Direct Mail | candid Marketing + Communications The FORTUNE Campaign Print Media | Polsinelli Huttig “We Love Building” Print Advertising | ER Marketing Pulse Newsletter Email | Cerner Corporation Kansas City Bucket List Single Item | EAG Advertising & Marketing Black & Veatch Exhibit Exhibit Booth | Skyline E3 STEMS, A Garden Soiree Campaign Event | The frank Agency People’s Choice Award Voting • And The Winner Is….. Kansas City Bucket List Single Item | EAG Advertising & Marketing BEST OF SHOW REACTOR Design Studio • Young Presidents’ Organization • Creative Direction: Chase Wilson • Design/Project Management: Travis Stewart • Printing: AC Printing • Printing: CR Promotions