in kalvertoren shoppingcenter - Kalvertoren Magazine Autumn

Transcription

KALVERTOREN
MAGAZINE
Autumn
Win/2te0r15
2014
Autumn Winter|2014-2015 | 1
A view of
our History
Montelbaanstoren
Munttoren
1480
Muntplein 12/14
The Cointower, where coins were
minted, was originally part of the
Regulierspoort, one of the main
gates in Amsterdam’s medieval
city wall. The gate, built in the
years 1480 consisted of two
towers and a guard house.
Rebuilt after fire in Amsterdam
Renaissance style in 1620,
designed by Hendrick de Keyser,
featuring a clockwork with four
clockfaces and a carillon of bells.
1516
Oudeschans 2
Nicknamed Malle Jaap, because it
played at irregular times.
The original tower was built
in 1516 for the purpose of
defending the city. The top half,
designed by Hendrick de Keyser,
was extended to its current,
decorative form in 1606.
Zuiderkerk
1614
Zuiderkerkhof 72
This Protestant church played
an important part in the life of
Rembrandt and was the subject of
a painting by Claude Monet.
Kalvertoren
SHOPPINGCENTER
Design of the church in
Amsterdam Renaissance style
is by Hendrick de Keyser who
was also buried in the church.
Three of Rembrandt’s children
were buried here too which is
very near to Rembrandt’s house.
Rumor has it Rembrandt painted
the Night Watch at the church
because his own studio was too
small.
Krijtberg Kerk
1881
Singel 446
Roman-Catholic church designed
by Alfred Tepe. The building
consists a Great Hall that can fit
50 people in theatre-style seating,
an upper room for meetings and
workshops and a meditation room.
2 | KALVERTOREN shoppingmagazine
Flowermarket
1862
Singel
World’s only floating
flower market includes
15 florists and garden
shops as well as a range
of souvenir gifts. The
market is one of the main
suppliers of flowers to
central Amsterdam.
I see a menu that looks like a newspaper!
What is your concept and what is unique
about what you offer?
There are a lot of different items on the menu.
The concept is simple: a broad choice in high
quality products. Our chicken sate for example,
is made of chicken thighs and the hamburgers
are made of Black Angus Beef.
also a good quality, you see that they often order
Manager Interview
Calf&Bloom - Denis
Calf&Bloom, what a nice name! How did you
In some places you should be happy that you
come up with that name?
are served. At ours it is the other way around:
The concept of Calf&Bloom was created in 2012
’We are happy that you are here!
Calf & Bloom serves international
dishes with products from carefully
selected local suppliers.
We have baguettes and rustic
bread by Menno, smoked salmon
and smoked sausage from Frank’s
Smokehouse, veal croquettes
and mini shrimp croquettes from
Patisserie Holtkamp and fresh
pasta from the Pastafabriek.
http://calfandbloom.nl/menu/
Staff Interview
Calf&Bloom - Cristiana
How would you describe the atmosphere at
together with design company Concrete. We
decided on a space that should be like an indoor
The Kalvertoren is a beautiful location.
Calf&Bloom?
public square between the Kalverstraat and
How does Calf&Bloom stand out from other
The atmosphere here is relaxed. All sorts of
the Bloemenmarkt. Today a lot of international
hospitality places?
people come to sit here quietly, to study or to
tourists visit us and that is why we have given
With two entrances and two exits, you can
have a drink. We have comfortable benches to sit
Calf&Bloom an English twist.
sit in the Kalvertoren itself as well as in the
on and there is usually some cool lounge music
restaurant with a view on the canals. There is
on. A welcoming place with the opportunity to
How many employees do you have and
enough space outside to have a drink on a sunny
chill inside as well as outside. The service is
how do you select them?
day while looking out on the Flower Market.
quick and we often get compliments on that.
In total we have 25 members of staff.
Or to enjoy an extensive lunch.
‘walk fast’. We find it important that
As far as dinner goes: Each week we have
In summer we make a delicious homemade iced
you are always correct and polite
a different menu with a variety of soups,
tea. I myself really like that one. Furthermore is
sandwiches, meat, fish and vegetarian
coffee art very hip at the moment! Many of us
guests to be overwhelmed by
options. The main courses are
had a coffee art course to learn to make those
the good food and quick service.
only € 12.40 and are very popular.
shapes like a real Barista. Because of that, our
Today in hospitality quality is very
Especially on Thursday evenings
coffee lattes and cappuccinos always look very
important, this also counts for us!
when the kitchen is open until 21.00.
professional. When guests taste that the coffee is
Which lunch do you serve the most often?
The club sandwich with salmon or chicken are
very popular! Both are good lunches which
makes you say no to an extensive dinner. The
hamburger and cheeseburger are also popular.
Oh, and of course the omelette in the morning.
And don’t forget the toasties!
What does Calf&Bloom have in store for us
this season?
Besides the special menus that change every
week and season, there is an autumn beer in
our assortment. And….. prepare yourself for
delicious andive and potato mash! Of course we
will make the atmosphere extra cosy with a lot
of candles on the table, an extra warm smile and
lot of “gezelligheid!” :-)
What is a typical Calf&Bloom drink?
Besides that, you have to be able to
towards the guests. We want the
a second one.
Viva Barcelona
in kalvertoren shoppingcenter
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Wandelaar, er zijn geen wegen
door te wandelen maak je wegen
je maakt wegen door te gaan...
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Antonio Machado
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1 Accessorize € 49,90 2 Accessorize € 15,90 3 Kosiuko € 12,95 4 Timberland € 264,95 5 Replay € 55,-
e Replay € 139,95 r The North Face € 129,95 t Pearle € 49,- y Lipstick € 99,95 u America Today € 59,95
6 Timberland € 39,95 / € 99,95 / € 129,95 7 Timberland € 89,95 8 The North Face € 29,95 9 Pearle € 199,95
i Mango € 24,99 o The North Face € 259,95 p Go To € 129,95 a Swatch € 55,- s Bongo € 229,90 d Timberland € 109,95
q Mango € 99,99 w V&D € 9,99
f Kosiuko € 89,95 g Kosiuko € 11,95
M: Exactly, The clothes look sexy but everyone
can wear them. Even pregnant women like me! )
Q: What aspect do you like most about the
brand?
JL: I’ve been with the company almost a year
and I have never seen so many different styles
and products in one high-end store.
R: Guess is not only limited to bags, shoes and
jeans. We also have assorted jewelry, sunglasses
and watches. I like the atmosphere in our shop
and the fact that we are a well known brand with
good quality. Moreover, the Guess clothing just
matches my personality.
M: I love everything about Guess!
The Girls of Guess
for clothes. It is important for a person who
Q: What do you think is an important trait of
works in sales to know aspects of psychology to
a sales representative and which quality that
understand how different types of people tick.
you have is important in a sales position?
M: For me, I know by looking at the person. I
Smart and sexy with a daring fashion attitude; A girl wearing Guess jeans is all the above and
more!Kalvertoren-Magazine interviews three who are just that! Representing Guess with
R: I guess I’m a friendly sales representative
scan her style and find what she might like and
pride; a dynamic brand that has brought a sophisticated but edgy look to fashion in Amsterdam
and social with costumers. This way I can get
especially what would looks good on her.
and the world. We welcome Maria (M), Rahil (R) and Jenny-Lee (JL) to answer question on
closer to customers and pick their brain to see
stereotyping, sales-strategies and indecent proposals.Guess what they have to say…
what they are about when they are shopping
JL: And I can talk! During a salespitch I can sell
any costumer almost anything without them
Q: Now we know besides jeans, the girls who
any woman who likes fashion and has a good
even knowing! Some people just walk in the
wear Guess also wears a certain label. What
fashion-sense.
store wanting to browse around and eventually
do you have to say about this prejudice,
buy shopping backs full of stuff. Just by reading
what kind of girl wears guess jeans in your
R: Yes definitely, even more mature women
and applying bodylanguage. Charm and humor
opinion? How would you describe her?
around 45 buy our jeans. I don’t think Guess
are also essential in sales!
jeans are limited to a specific personality.
Q: What is your favorite Guess product?
JL: What prejudice!? Ofcourse we know Guess
We have jeans for all types of girls: A shy,
makes sexy clothes but not in tacky way I can
introverted girl, for instance, wanting to play
assure you. Yes, we sell jeans showing off curves
it safe on a date, would wear a high waist
M: Definitely the Skinny jeans!it’s a top seller in
but not in a ‘wham bam thank you ma’am ’-kinda
with a slim fit like Nicole cigarette and Starlet
our store and I have 6 pair I might add! :-)
way. Our dresses are just slightly see-through,
cigarette. Whereas Beverly skinny and Starlet
with classy lace and just above the knee. So, I feel
skinny and jegging are for the sexy girls with
JL: I’ll top that with 13 pair! Guess jeans are
it’s time to breakdown stereotypes of any kind.
more open personalities. We have a varied
tight but comfortable. Showing what woman
collection for all types of personalities. You
wants to show and camouflage the rest. ‘Jeggy’ is
won’t feel labeled while shopping at Guess.
definitely a woman must-have!
M: I agree,It’s true that our customers are
usually young, sexy girls but in essence for
R: Guess shoes are made of real Italian leather
and we have approximately 50 pairs in our
shop. We have a wide variety of models: flat and
high heels and wedge. My personal favorites
are the high and low boots. Even for pumps
we have a variety between 3 and 10 cm. And
ofcourse, the quality is the best aspect.
Q: What is the most unique, awkward,
astonishing thing you have ever experienced
in the Guess-shop?
M: Once, a woman in the store, literally hitting
herself because she had lost her phone while
shopping. We looked everywhere but couldn’t
find her phone. Then the next day, she came in
again. This time smiling; she had an epiphany that
she had put her phone in one of our clutch purses
to see if it would fit. And Guess what; it did!
R: Hunter Tylor, the gorgeous Bold and the
Beautiful actress came in the shop and I was
quite surprised to see her. We were busy for
was weird. After the conversation they went in
a corner and started whispering while hinting
in my direction. Still, I did not see a cloud in
the sky. Only till the point they came up to me
at the register and asked at what time I got off
from work, it dawned at me: They wanted me to
have a drink with them at their hotel!
Rahil is wearing a Beverly Skinny Low Jeans
with zipper. Black pumps with point toe, and a
golden metallic 7 cm heel.
Maria is wearing Black Shadia Top, with black
Power Skinny Low jeans and Dissolve red leather
Plasmia shoes.
JL is wearing: Black Skinny Scarlet Jeans, a
one hour, talking about her series and about
complete bril
kraswerende +
ontspiegelde glazen
al voor
€99
denim shirt with zipper and a Delphina sweater.
Amsterdam. She bought a pair of shoes, a wallet
and a bag for the promotion event that evening
and even invited me to come along!
JL: A French couple wanted information about
Guess products. I spent quite some time
helping the lady but while talking to her, I
noticed the guy staring at me which I thought
Vraag naar de voorwaarden.
belevenisbon
nieuw
Cold Winter,
Warm
Hearts
Lipstick € 49,99
Hema € 4,-
stadsgids
Hema
vanaf € 3,99
V&D € 9,99
Douglas € 12,95
Pearle € 169,Hema
€ 2,25
America Today
€ 49,99
duik in het hart
van de stad
V&D € 10,-
America Today
€ 34,95
Swatch € 140,-
Hema € 5,-
Mango
€ 19,99/ € 19,99
Kosiuko € 109,95
Douglas
€ 48,75
Ontdek nog meer citytrips in de Bongo-shop
Hema
vanaf
€ 4,99
Bongo € 139,90
Love in London
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“To be, or not to be: that is the question:
Whether ‘tis nobler in the mind to suffer
The slings and arrows of outrageous fortune,
Or to take arms against a sea of troubles,
And by opposing end them? To die: to sleep;
No more; and by a sleep to say we end
The heart-ache and the thousand natural shocks
That flesh is heir to, ‘tis a consummation
Devoutly to be wish’d. To die, to sleep;
To sleep: perchance to dream: ay, there’s the rub;
For in that sleep of death what dreams may come
When we have shuffled off this mortal coil,
Must give us pause: there’s the respect
That makes calamity of so long life;
For who would bear the whips and scorns of time,
The oppressor’s wrong, the proud man’s contumely,
The pangs of despised love, the law’s delay,
The insolence of office and the spurns
That patient merit of the unworthy takes,
When he himself might his quietus make
With a bare bodkin? who would fardels bear,
To grunt and sweat under a weary life,
But that the dread of something after death,
The undiscover’d country from whose bourn
No traveller returns, puzzles the will
And makes us rather bear those ills we have
Than fly to others that we know not of?
Thus conscience does make cowards of us all;
And thus the native hue of resolution
Is sicklied o’er with the pale cast of thought,
And enterprises of great pith and moment
With this regard their currents turn awry,
And lose the name of action.--Soft you now!
The fair Ophelia! Nymph, in thy orisons
Be all my sins remember’d!”
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“There are more things in Heaven and Earth,
Horatio, than are dreamt of in your philosophy.”
o
William Shakespeare, Hamlet
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William Shakespeare, Hamlet
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1 Mango € 19,99 2 America Today € 39,95 3 Pearle € 299,- 4 Swatch € 55,- 5 Lipstick € 39,99 6 Lipstick € 69,99
r Bongo € 349,90 t America Today € 89,95 y Lipstick € 34,99 u Replay € 129,- i Timberland € 89,95
7 Timberland € 39,95/ € 89,95/ € 199,95 8 Accessorize € 54,90 9 Mango € 69,99 q Replay € 139,95 w V&D € 21,95
o Accessorize € 26,90 p V&D € 10,- a Kosiuko € 109,95 s Pearle € 229,- d Lipstick € 69,99 f Kosiuko € 59,95
e Accessorize € 7,90
g Lipstick € 49,99
swatch.com/sistem51
According to www.hema.nl the consumer
What is your bestselling item?
constantly changes and you change with the
Food items always do well in HEMA. We always
consumer. How does HEMA do that?
try to improve our products. The “tompouce”,
HEMA stays familiar but keeps using new
sausage roll and of course the traditional HEMA
elements to surprise the customer. Hence
sausage.
besides a new food department and innovative
fashion, we also have a new GIFT PRODUCT
In the test bakery even the older recipes are
RANGE with more than 600 new items in the
constantly tested. And in the Kalvertoren? The
children’s, women’s/men’s and home ware
“stroopwafels” practically sell themselves.
ranges. These are of course surprising items
with a low price!
And what is your favourite HEMA item?
I can’t imagine a life without the HEMA cake!
HEMA’s
‘Unique Simplicity’!
What can the consumer expect from HEMA in
You cannot get a cream cake this good anywhere
2015?
else! HEMA keeps it familiar and unique at the
Just like any other store we have to respond more
same time!
quickly to the changes of today’s market. We do
this by keeping a high tempo when it comes to
changing the product ranges. More products,
more dynamics!
Interview with Marcel, Store Manager Kalvertoren
The HEMA stands for Hollandsche Eenheidsprijzen Maatschappij Amsterdam. In English; Dutch
Standard Prices Company Amsterdam.
In 1926 the first HEMA opened its doors in the Kalverstraat! Today with more than 600 stores in
de Benelux, Germany, France, Spain and England HEMA is the biggest franchise owner of the
Netherlands. Like the Dutch ideals, from day one HEMA stands for ‘simplicity, clarity, quality and
honesty. In the Kalvertoren Marcel has the responsibility over 80 employees. It’s time to ask him
some questions:
What makes the HEMA in the Kalverstraat so
pattern of busyness; instead of it being quiet
unique?
during the holidays, it is really busy. You can
I have been working for HEMA since I was 16. In
always feel the energy here!
the last 21 years I have worked in HEMA stores
all over the country. Utrecht, Zeist, Almere and
On 20 September you had a festive opening
since 2 years in the Kalvertoren. I have never
to celebrate the ‘New & Improved’ HEMA’.
experienced another HEMA store this nicely
Why?
busy! It is the location which makes this HEMA
We have refurbished the store and HEMA has a
so unique. We are of course in the middle of the
new product range; enough reasons to celebrate!
city centre of Amsterdam, therefore you sense
the dynamics much more. There is a different
Paris,Toujours
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1 Accessorize € 26,90 2 Accessorize € 2,90 3 Kosiuko € 109,95 4 Accessorize € 2,90 5 Douglas € 32,95
q V&D € 10,- w Guess € 99,- e Accessorize € 39,90 r Replay € 109,- t Accessorize € 15,90 y Replay € 149,-
6 Timberland € 89,95 / 799,95 7 Replay € 110,- 8 Timberland € 89,95 9 Bongo € 229,90
u Kosiuko € 279,95 i Guess € 209,- o Accessorize € 26,50 p Pearle € 189,- a Guess € 239,-
How do I get
Smokey Eyes
6 steps Make-over
Stap 1.
Stap 2.
Stap 3.
Stap 4.
Stap 5.
Stap 6.
Breng een base aan over
Breng een donker bruin of
Breng wat zwarte oogschaduw
Breng met een zwarte oog-
Breng een dunne zwarte lijn aan
Breng wat mascara aan of
je hele ooglid. De 24 hour
zwart oogpotlood aan op je
aan op het bewegende ooglid
schaduw een mooie strakke
onder je waterlijn en vervaag
gebruik
eye
winged eyeliner aan.
deze. In je waterlijn mag je een
voilà klaar is je smokey eye.
Smashbox
bewegende ooglid. Dit zorgt
en wat bruine oogschaduw in
is een ideale oog primer.
base
van
ervoor dat de oogschaduw
de arcadeboog. Zorg ervoor
Het houdt de oogschaduw
die je bij de volgende stap
dat je deze goed met elkaar
Nu begin je aan de wenk-
aanbrengen. Hier is gekozen
gedurende de dag goed op
aanbrengt nog intenser wordt.
blendt
brauwen om te zien waar de
voor zwart, een zwart lijntje
eyeliner line moet eindigen.
maakt een smokey eye intenser.
zijn plaats en zorgt ervoor
overloop.
voor
een
mooie
kunstwimpers
en
zwart of een wit oogpotlood
dat de oogschaduw kleur
Deze stap kan je natuurlijk ook
gepigmenteerder wordt.
overslaan of juist helemaal aan
Vervolgens neem je een mooie
het begin doen.
lichte of felle kleur en breng je
die in de ooghoek aan om het
iets speelser te maken.
Coats
&
Jackets
Guess
€ 200,-
Hema
€ 29,95
America
Today
€ 129,95
Guess
€ 200,-
Kosiuko
€ 139,95
Hema
€ 34,95
Replay
€ 389,-
Mango
€ 49,99
The
North
Face
€ 199,95
Kosiuko
€ 349,95
Replay
€ 290,-
The
North
Face
€ 359,95
€ 449,95
The
North
Face
€ 379,95
The
North
Face
€ 399,99
The North Face
€ 249,95
Lipstick
€ 99,95
WinterWonderLand
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Sleigh bells ring, are you listening,
In the lane, snow is glistening
A beautiful sight,
We’re happy tonight.
Walking in a winter wonderland.
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Gone away is the bluebird,
Here to stay is a new bird
He sings a love song,
As we go along,
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In the meadow we can build a snowman,
Then pretend that he is Parson Brown
He’ll say: Are you married?
We’ll say: No man,
But you can do the job
When you’re in town.
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Later on, we’ll conspire,
As we dream by the fire
To face unafraid,
The plans that we’ve made,
i
In the meadow we can build a snowman,
And pretend that he’s a circus clown
We’ll have lots of fun with mister snowman,
Until the other kids knock him down.
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When it snows, ain’t it thrilling,
Though your nose gets a chilling
We’ll frolic and play, the Eskimo way,
1 Accessorize € 15,90 2 Kosiuko € 99,95 3 Hema € 9,95 4 Mango € 29,99 5 Kosiuko € 15,- 6 Lipstick € 89,99
9 America Today € 34,95 q Douglas € 9,95 w Hema € 5,- e The North Face € 229,95 r Pearle € 99,-
7 Go To € 59,90 8 America Today € 12,95
t Mango € 14,99 y Kosiuko € 49,95 u Replay € 65,- i Lipstick € 49,99 o Accessorize € 19,90
All
that
Blings!
Guess
€ 58,-
Bongo € 99,90
Douglas € 9,95
Accessorize € 15,90
Douglas € 46,95
Mango
€ 54,90
Accessorize
€ 19,90
Kosiuko € 79,95
Guess € 205,-
Kosiuko € 149,95
Guess € 39,-
Douglas
€ 39,95
Lipstick € 34,99
Hema € 10,-
Lipstick € 49,99
Douglas € 62,Guess € 205,-
Accessorize
€ 26,90
Kosiuko
€ 109,95
Douglas € 7,99
Guess € 130,-
Guess € 139,99
Swatch € 90,Hema € 0,40
Accessorize
€ 19,90
Let’s hear it for New York
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1 Dixons € 69,99 2 America Today € 6,95 3 America Today € 34,95 4 America Today € 79,95 5 Douglas € 62,-
t Replay € 99,- y America Today € 1,75 u America Today € 12,95 i Replay € 49,95 o America Today € 1,75
6 Mango € 29,99 7 Pearle € 55,- 8 Go To € 139,95 9 Replay € 39,95 q Go To € 74,95 w America Today € 64,95
p Mango € 99,99 a Guess € 70,- s Replay € 159,- d Replay € 159,- f Mango € 79,99 g Pearle € 139,-
e Replay € 139,- r Swatch € 55,-
h Guess € 60,- j Dixons € 1329,- k Lipstick € 49,99 l Timberland € 199,95
Thanks to the present!
Dixons € 29,99
Accessorize
€ 8,90
Dixons € 19,99
Leonidas € 26,-
Douglas € 34,-
Guess € 99,90
Douglas € 46,-
Leonidas € 26,-
Dixons € 419,-
Mango € 19,99
America Today
cadeaukaart
Guess € 69,-
Hema cadeaukaart
Swatch € 45,-
V&D € 14,99
Dixons € 149,95
Dixons € 199,-
America Today
€ 4,95
Dixons € 49,99
Bongo € 49,90
Leonidas € 17,50
Bongo € 34,90
Leonidas € 27,50
Dixons € 149,95
V&D € 14,95
Pearle € 155,Autumn Winter|2014-2015 | 33
Food
&
Drinks
Colofon
Redactie: Daniella Losekoot,
Tekst: Pourya Saffarian
Fotografie: Floris Holtland
Vormgeving & Productie:
Vertaling: David Harrop
Visagie: Soraya LuxbySor
Bakker CrossMedia
Pourya Saffarian

in kalvertoren shoppingcenter - Kalvertoren Magazine Autumn

Transcription

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