Key Tourism Statistics - Ministry of Business, Innovation and

Key Tourism Sta s cs
October 12, 2016
Interna onal visitor expenditure∗2 (year ending June 2016)
Interna onal visitor arrivals1 (year ending August 2016)
% of arrivals
Annual interna onal arrivals:
Australia (incl. Norfolk Island)
China
USA
UK
Japan
Germany
41%
12%
8%
6%
3%
3%
Visits
3,359,000
Growth (pa)
11%
1,376,000
404,000
266,000
215,000
96,000
92,000
6%
26%
13%
8%
15%
13%
Key interna onal markets ($ millions)
Australia
China
USA
UK
Germany
Korea, Republic of
Combined, these markets provided 72.9 % of interna onal visits to New Zealand for the
year ended August 2016.
Purpose of visit
Holiday/Vaca on
Visit Friends/Rela ves
Business
Other
Average intended length of stay:
Visits
1,728,000
991,000
284,000
353,000
Growth (pa)
17%
6%
5%
7%
Days
19
Growth (pa)
-1%
Commercial accommoda on3 (year ending August 2016)
Nights
13,442,000
11,861,000
7,457,000
5,123,000
37,883,000
Growth (pa)
6%
5%
9%
5%
6%
Occupancy Rates
Hotels
Motels
Holiday parks
Backpackers
Total
This month
62.4%
50.7%
9.9%
32%
35.2%
Month last year
58.8%
47%
8.9%
32.1%
33.2%
Trips abroad by New Zealanders5 (year ending August 2016)
Key interna onal markets in 2022
Australia
China
USA
UK
Germany
Japan
Current year
$2,486
$1,791
$1,080
$998
$565
$293
Growth (pa)
8%
33%
12%
1%
17%
92%
Total spend by purpose of visit ($ millions)
Current year
Growth (pa)
Holiday / vaca on
$6,266
18%
Visi ng friends / rela ves
$2,115
12%
Business
$882
18%
Other
$1,012
27%
∗
Excludes interna onal airfares and individuals whose purpose of visit to New Zealand
was to a end a recognised educa onal ins tute, and are foreign-fee paying students.
Tourism market
Expenditure ($b)
Domes c
18.1
Interna onal+
11.8
Total
29.8
+
Includes interna onal airfares paid to New Zealand carriers.
Growth (pa)
6.3%
17.1%
10.3%
Tourism Exports
Interna onal tourist expenditure accounted for $11.8 billions or 17.4% of New Zealand
total export earnings.
Tourism Contribu on to GDP
Tourism directly contributes $10.6 billions (or 4.9%) to New Zealand total GDP. A further $7.9 billions (or 3.6%) is indirectly contributed. When comparing tourism to other
industries, the direct contribu on should be used.
Tourism Employment
Tourism directly employed 168,012 people (6.9% of the total employment in New
Zealand).
Regional Tourism Es mates6 (year ending March 2015)
Trips
2,508,000
Growth (pa)
6%
1,154,000
181,000
157,000
116,000
94,000
2%
2%
11%
14%
14%
Interna onal tourism forecasts7 (forecast period 2016 to 2022)
Total visitor arrivals (millions)
Total visitor days (millions)
Total visitor expenditure ($ billions)
Growth (pa)
18%
6%
9%
Economic contribu on4 (year ending March 2015)
Accommoda on Type
Hotels
Motels
Holiday parks
Backpackers
Total
Annual Outbound Departures
Countries visited by New Zealanders
Australia (incl. Norfolk Island)
USA
Fiji
UK
China
$10,276
$3,430
$2,200
Total expenditure ($ millions)
Average expenditure per person per trip
Median expenditure per person per trip
2022
4.5
90.3
16.0
Growth (pa)
5.4%
5.7%
7.5%
Visits
1,653,000
921,000
401,000
252,000
125,000
120,000
Spend ($m)
2,973
5,317
1,728
1,313
665
336
RTO ($ millions)
Auckland
Wellington
Christchurch
Queenstown
Waikato
Hawke’s Bay
Other
Interna onal
3,227
476
677
1,182
233
110
2,366
Domes c
3,268
1,690
1,075
506
998
581
6,014
Total
6,496
2,166
1,752
1,688
1,230
691
8,381
Market Share
29%
10%
8%
8%
5%
3%
37%
Data sources
1
Sta s cs New Zealand: Interna onal Travel and Migra on. ’Business’ excludes conferences.
MBIE: Interna onal Visitor Survey. ’Business’ excludes conferences.
3
Sta s cs New Zealand: Accommoda on Survey.
4
Sta s cs New Zealand: Tourism Satellite Account.
5
Sta s cs New Zealand: Interna onal Travel and Migra on.
6
MBIE: Regional Tourism Es mates (RTO = Regional Tourism Organisa on).
7
MBIE: New Zealand Tourism Forecasts 2016 to 2022. Expenditure forecasts based on Interna onal
Visitor Survey data.
2
This paper was prepared by the Ministry of Business, Innova on and Employment (MBIE). For further informa on visit the tourism data sec on of the Ministry’s website http://www.med.govt.nz/
sectors-industries/tourism. Key Tourism Sta s cs are updated regularly throughout the month
as data is released.
Regional tourism spend distribution (international compared to domestic)
Domestic
International
Spend in 2015 ($m)
1,000
2,000
3,000
Average growth
2014 to 2015
30%
20%
10%
0%
Source: MBIE - Regional Tourism Estimates
Total spend by country (year ending Dec 2015)
(blue shaded area is forecast)
Total arrivals by purpose of visit (year ending Dec 2015)
(blue shaded area is forecast)
2,500
2,000
Total arrivals ('000s)
Country
China
$4,000
Australia
US
UK
1,500
1,000
500
Germany
$2,000
Japan
0
Canada
1980
Korea
$0
Purpose
of visit
2000
2005
2010
2015
2010
Holiday/Vacation
Other
2020
Visit Friends/Relatives
Business
Food and beverage
serving services
Air passenger
transport
Other passenger
transport
Retail sales - fuel
and other automotive
products
Guest nights by accommodation type (month ending Aug 2016)
Number of guest nights ('000s)
Accommodation
services
$10,000
2000
Source: Statistics New Zealand - International Travel and Migration,
MBIE - New Zealand Tourism Forecasts 2016 to 2022
Tourism expenditure by industry (year ending Mar 2015)
$15,000
1990
2020
Source: MBIE - International Visitor Survey,
MBIE - New Zealand Tourism Forecasts 2016 to 2022
Tourism expenditure ($millions)
(GST exclusive)
Spend ($millions)
Other
900
600
300
Retail sales - other
$5,000
Education services
2000
2005
2010
2015
Other tourism
products
$0
Accommodation type
Domestic
Hotels
Backpackers
Motels
Holiday parks
International
Source: Statistics New Zealand - Tourism Satellite Account
Source: Statistics New Zealand - Accommodation Survey