HomeNet Automotive Visual Identity Guide

Transcription

Official Care and Feeding of the HomeNet Automotive Brand
Version 1.2
September 30, 2010
Table of Contents
HomeNet Automotive’s Branding Mission - A letter from Jesse Biter, CEO...............2
Purpose of the HomeNet Automotive Visual Identity Guide........................................3
Official HomeNet Automotive logo files........................................................................3
Official One Page HomeNet Automotive Logo Cheat Sheet........................................4
Proper Use of Color
Official colors / Full-color application..................................................................5
One-color applications.........................................................................................6
Reverse applications.............................................................................................7
Logo Tolerances
Logo Spacing Guidelines.....................................................................................8
Minimum Size Guidelines....................................................................................8
HomeNet Automotive Logo as an Icon..........................................................................9
Other logo uses: ‘Powered by...’, ‘Certified Partner’, etc............................................. 10
Improper Usage of the HomeNet Automotive Logo................................................... 11
HomeNet Automotive Fonts and Typography
General Use.........................................................................................................12
Guidelines for using Arial in print documents.................................................13
HomeNet Automotive Font Spec Sheet............................................................ 14
HomeNet Email Signature Generator..........................................................................15
HomeNet Automotive Visual Identity Guide Revisions..............................................16
page 1
HomeNet Automotive’s Branding Mission
A letter from Jesse Biter, CEO
I’m thrilled to officially introduce the new HomeNet Automotive logo,
a clean and powerful representation of who we are as a company.
You’ll notice that we added the word, “Automotive” to our name,
which places us solidly in our market space. The gear shift is a subtle
design element, and because the logo is not overly literal or gimmicky
we anticipate it to endure without becoming dated.
Words that come to mind when I look at this logo are “leader,”
“trustworthy,” “progressive,” “vibrant,” and “high tech yet approachable…”
The HomeNet Automotive logo represents who we are as a company; therefore, it must be
treated with the greatest respect and care. Our logo must appear in its original and unaltered
form at all times in order for our new brand to imprint in people’s minds. Contained in this Visual
Identity Guide you will find all the ways you are able to use the logo—and examples of the ways
you may not.
When you distort the HomeNet Automotive logo in any way, you are distorting our good name.
You weaken our brand, and you create confusion in the marketplace. Worse, you can diminish
public perceptions of our professionalism and our own self-regard.
The HomeNet Automotive logo looks great small, large, in full color, in one color, or in black
and white. There should never be a need to alter it to fit your needs. Should you have a question
about our logo or its use, I trust you will allow the professionals in the Creative Services team to
provide you with a solution. After all, they’re grossly underworked, just sitting there waiting to
assist. People, let’s give them something to do!
Thanks!
page 2
Purpose of The HomeNet Automotive Visual Identity Guide
Branding our logo and name is increasingly important, and protecting its use to ensure
HomeNet Automotive always appears in the best light is essential for our success and longevity.
This Visual Identity Guide provides the guidelines for the best use of the HomeNet Automotive
logo and brand. Please use only the authorized HomeNet Automotive logo files. Please do not
recreate the logo yourself or alter these files in any way. If you find yourself in a situation that
this manual does not cover, please consult with HomeNet’s Creative Services team to find a
solution.
Lastly, we ask that you use the HomeNet Automotive logo—and our name—always for good,
not evil, not even in jest.
Official HomeNet Automotive Logo files
In order to simplify the use of the new logo a central web location has been set up to store all
assets related to HomeNet’s branding and image:
http://www.homenetauto.com/icp
Here you will find:
• Official HomeNet logo files
• Official IOL Certified Provider logo files
• Product sales sheets
• Official logo for use in email signatures
• Any files or media related to HomeNet’s brand
page 3
Official One Page HomeNet Automotive Logo Cheat Sheet
We understand that much of the information included in this document may be technical and
beyond the scope of the everyday user. This Official HomeNet Automotive Logo Cheat Sheet,
coupled with the color guide on the following page, should help you successfully answer many
questions regarding the use of the HomeNet logo. If you find yourself in a situation that this
manual does not cover, please consult with the Creative Services team to find a solution.
Don’t try to change me
Happily ‘Husky’
We love you for who you are, let’s love the
HomeNet logo for who it is by keeping it
separated from our outside interests.
More Detail on page 11
Did you see how TrimSpa panned
out for Anna Nicole? Let’s not squeeze
the HomeNet Automotive logo into a
pair of digital skinny jeans.
eighths
½
1
Size Matters
Gimmie room to breathe
Yes, it matters even in logos.
Let’s keep everyone satisfied and follow
the minimum size requirements.
The logo needs a little personal space, but it
still wants to be friends. Clear space around
the logo is EVERYONE’S friend.
page 4
Proper use of Color: Official colors / Full-color application
The HomeNet Automotive brand color palette has been carefully selected and is comprised of
three principal colors (HomeNet Blue, HomeNet Grey, HomeNet Light Green) and one accent
color (HomeNet Dark Green). To ensure the unified look that is so vital to a strong brand identity,
it is important to reproduce the colors in the HomeNet Automotive palette as accurately as
possible in all print and digital media applications. Please refer to the corresponding PANTONE®,
RGB, CMYK and Hex Code color-matching formulas provided here.
HomeNet Blue
PMS 2935
HomeNet Light Green
PMS 376
C: 100
R: 0
M: 50
G: 114
Y: 0
B: 188
K: 0
Hex #0071BC
C: 50
R: 141
M: 0
G: 198
Y: 100
B: 63
K: 0
Hex #8DC63F
HomeNet Grey
PMS 418
HomeNet Dark Green
PMS 356
C: 5
R: 93
M: 0
G: 96
Y: 20
B: 84
K: 75
Hex #5D6054
C: 95
R: 0
M: 0
G: 133
Y: 100
B: 63
K: 27
Hex #00853F
PANTONE® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are
not intended to match the PANTONE® Color Standards; use PANTONE® chips for accurate color matching.
page 5
Proper use of Color: One-color applications
While the full-color HomeNet Automotive logo is preferred for use in most cases, a one-color
version may be more appropriate for certain applications. Shown are the acceptable one-color
applications in which the logo may appear (on white or a light colored background):
HomeNet Blue
PMS 2935
Hex #0071BC
C:
M:
Y:
K:
100
50
0
0
R: 0
G: 114
B: 188
HomeNet Grey
PMS 418
Hex #5D6054
C:
M:
Y:
K:
5
0
20
75
R: 93
G: 96
B: 84
(Rich) Black
PMS Black 6
Hex #000000
C:
M:
Y:
K:
60
40
40
100
R: 0
G: 0
B: 0
page 6
Proper use of Color: Reverse applications
In circumstances in which the HomeNet Automotive logo is placed on a field of color (such as
HomeNet Blue, HomeNet Grey, HomeNet Light Green, or Black as shown) use the logo in white,
‘reversed out’ of the background. Shown are the acceptable one-color reverse applications
in which the logo may appear. Be aware of background on which the logo is placed, avoid
distracting colors or patterns in order to optimize legibility. To ensure clarity of the logo,
DO NOT use two colors when reversing the HomeNet Automotove Logo (example
HomeNet Blue over HomeNet Grey).
HomeNet Blue
PMS 2935
Hex #0071BC
C:
M:
Y:
K:
100
50
0
0
R: 0
G: 114
B: 188
HomeNet Grey
PMS 418
Hex #5D6054
C:
M:
Y:
K:
5
0
20
75
R: 93
G: 96
B: 84
HomeNet Light Green
PMS 376
Hex #8DC63F
C:
M:
Y:
K:
50
0
100
0
R: 141
G: 198
B: 63
(Rich) Black
PMS Black 6
Hex #000000
C:
M:
Y:
K:
60
40
40
100
R: 0
G: 0
B: 0
page 7
Logo Tolerances: Logo Spacing Guidelines
To ensure that the HomeNet Automotive logo maintains distinction from all other graphic
elements, no type, symbols, or marks of any kind should intrude in the clear space area
indicated. The clear space area is proportionate to the size of logo and is derived from the
height and width of the letter ‘e’ used in the logo. A minimum clear space of one ‘e’ on each
side of the logo will contribute to the legibility of the HomeNet Automotive logo. In most
cases, the HomeNet logo will be supplied by the Creative Services Team with the necessary
clear space included.
Logo Tolerances: Minimum Size Guidelines
To ensure maximum legibility and impact of the HomeNet Automotive logo in all situations, it
should not appear at any sizes smaller than those indicated below.
eighths
½
1
50
Pixels
100
150
Printed Materials
Digital Media
Minimum 1 inch wide (minimum 200 DPI)
Approximately 1.21 inches wide total
including necessary clear space
Minimum 150 pixels wide.
For ease of use this size specification
INCLUDES the clear space shown above.
page 8
HomeNet Automotive logo as an Icon
The strength of the HomeNet Automotive Logo is derived from the sum of it’s parts. While it may
seem like an obvious solution to separate the ‘circle H’ from the HomeNet Automotive logo it
is not prudent to rely on any single portion of the logo. The ‘circle H’ is not a distinct mark, and
should NOT be used to identify HomeNet Automotive in the marketplace.
There are instances where it is acceptable to separate the ‘circle H’ from the HomeNet
Automotive logo. They are as follows:
X
HomeNet Inc.
HMS
X
HMS
http://www.homenetinc.com/
http://www.homenetinc.com/
webIOL 2.0
webIOL 2.0
For identifying HomeNet Automotive in an
instance when a square format is the ONLY
available option.
Examples: an internet ‘favicon’. (However,
the ‘IOL buzzsaw’ favicon should be used
whenever it is appropriate.), HomeNet
Automotive’s Facebook page icon.
As a textural background element. It is
recommended to drop the color from the
‘circle H’ and use a thin weight line to build
the texture.
Examples: backgrounds of web pages, Power
Points, printed materials, etc. The created
textured pattern should not interfere with the
clarity or message of the piece
page 9
Other logo uses: ‘Powered by...’, ‘Certified Partner’, etc.
Download the Official IOL Certified Provider logos for all of your marketing.
http://www.homenetauto.com/icp
Use the HomeNet Automotive logo—and HomeNet’s name—always for good, not evil, not even
in jest.
Please use only the authorized HomeNet Automotive logo files found below. Please do not
recreate any logos yourself or alter these files in any way. If you need a logo that is different
from what is provided here, please contact your HomeNet Representative to find a solution.
page 10
Improper Usage of the HomeNet Automotive Logo
Do not use the logo in any color combination
other than those approved in this style guide.
Do not substitute other typefaces
or letterforms in the logo.
Do not skew, stretch or distort the logo.
Do not create your own version of the logo.
Use the official HomeNet Automotive logo files.
Do not combine elements of other logos
or brands with the HomeNet Automotive logo.
(see page 10)
Do not crowd the logo with other graphic
elements, type, symbols, or marks. (see page 11)
Do not apply a drop shadow or any
other additional styling to the logo.
Do not position the logo upside down.
Do not use the ‘circle H’ on its own, or as an
icon, to identify HomeNet Automotive in the
marketplace. (see page 9 for exceptions)
Do not alter the size or positioning relationship
between the type and elements of the mark.
Do not place the full color logo
over a dark background. (see page 7)
Do not place the logo over
a distracting background.
page 11
HomeNet Automotive Fonts and Typography: General Use
Typography can be employed in such a way as to give HomeNet Automotive communications
a uniform graphic style that contributes to shaping our brand identity. To achieve this aim, the
sans-serif typeface Arial has been selected as HomeNet’s primary font.
Arial is a universal font and is installed on most of
computers using the Windows and Mac operating
Arial: The Details
Arial is a sans-serif typeface designed
systems. Based on information from www.codestyle.org,
in 1982 by Robin Nicholas and Patricia
as of February 2010, 99.22% of Windows systems and
Saunders for Monotype Typography.
97.46% of Mac Systems have Arial installed.
The typeface has seen widespread
distribution with Microsoft Windows OS
Arial is also a typeface family comprising standard Arial
and software applications, Apple Mac
(Arial Std) and variants, including Arial Black, Bold, Extra
OS X, and many PostScript computer
Bold, Condensed, Italic, Light, Medium, Monospaced,
printers.
Narrow, and Rounded. Please avoid using Arial Extra Bold
or Arial Rounded in any HomeNet Automotive printed
documents or digital media.
Due to the simplified character set provided with the
Arial typeface, the Open Type typeface family Univers is
also used in HomeNet Automotive’s marketing. Univers
was designed as a full system of fonts with a wide range
of weights and allows more options for our marketing
Though nearly identical to Linotype
Helvetica in both proportion and
weight, the design of Arial is actually
a variation of Monotype Grotesque.
Subtle changes and variations were
made to both the letterforms and the
spacing between characters in order
to make Arial more readable on screen
and at various resolutions.
materials.
Univers is not recommended for use in standard
HomeNet Automotive documents as its use is less
widespread than Arial.
page 12
Guidelines for using Arial in print documents
To best utilize the Arial typeface please observe the following guidelines. Templates for Microsoft
Office will be available soon.
Use HomeNet Grey as the default font color.
To soften the weight of Arial and to more closely match the HomeNet Automotive
brand,use HomeNet Grey (R:93 G:96 B:84) the primary font color rather than black.
page 13
HomeNet Automotive Font Spec Sheet
Arial is the primary typeface for use in HomeNet Automotive printed documents and digital
media. The Univers typeface is primarily used in HomeNet Automotive marketing efforts.
Univers is not recommended for use in standard HomeNet documents as its use is less
widespread than Arial.
Arial Regular 12 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()+<>?{}[]
Univers 55 Roman 12 pt
0123456789 !@#$%&*()+<>?{}[]
Arial Italic 12 pt
0123456789 !@#$%&*()+<>?{}[]
Univers 55 Oblique 12 pt
0123456789 !@#$%&*()+<>?{}[]
Arial Bold 12 pt
0123456789 !@#$%&*()+<>?{}[]
Univers 65 Bold 12 pt
0123456789 !@#$%&*()+<>?{}[]
Arial Bold Italic 12 pt
0123456789 !@#$%&*()+<>?{}[]
Univers 65 Bold Oblique 12 pt
0123456789 !@#$%&*()+<>?{}[]
Univers 57 Condensed 12 pt
0123456789 !@#$%&*()+<>?{}[]
Univers 67 Bold Condensed 12 pt
0123456789 !@#$%&*()+<>?{}[]
page 14
Promoting IOL Certified Provider status in email signatures
The strength of the HomeNet Automotive identity is reinforced each time a customer sees our
brand. Since email is a primary communication tool for HomeNet and it’s partners, we have
carefully designed a version of the logo to be used in email signatures.
If you chose to promote your status as an IOL Certified Provider in your email signature, please
use only the approved logo provided on this page.
http://www.homenetauto.com/icp/email_sig.html
Contact your HomeNet Representative with any questions regarding promoting your status as
an IOL Certified Provider in your email signature.
page 15
HomeNet Automotive Visual Identity Guide Revisions
Version ReleasedNotes
v1.2
2010.09.28Separate version created for partners and certified providers.
v1.1
2010.02.23Updated with location of HomeNet Logo Files. Company typeface
changed to Arial, font section updated to reflect this change.
Information on email signature generator added.
v1.0*
2009.11.30First working draft of Visual Identity Guide. Page 9 (Other logo uses:
‘Powered by...’, ‘Certified Partner’, etc.) intentionally left blank, design
of supporting logos to be determined. *Not released to public
page 16

HomeNet Automotive Visual Identity Guide

Transcription

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