the magic of architecture. the joy of culture.

Transcription

THE MAGIC OF ARCHITECTURE.
THE JOY OF CULTURE.
Vade Mecum
p rog r a m m i n g & p r ac t i c a l
Futuristic & Universal, since 1958
ATOMIUM - VADE MECUM - 2013
1
Vade Mecum
A very strong brand image
p. 4
The star of Instagram
p. 5
An unavoidable monument p. 7
A place for exhibitions p. 8
A place of discovery p. 10
A place for events
p. 12
Practical information p. 13
The Tour p. 16
Services for partners p. 17
Contacts p. 20
3
A VERY STRONG BRAND IMAGE
The image of the Atomium is used around the world and serves
a number of purposes:
•a landmark (identifying Brussels or Belgium)
• a symbol of the fifties
•an architectural feat
•an artistic subject
• a guarantee of a certain level of celebrity
The Atomium on the Internet: 873.000 references,
221.000 sites pointing to the website, 4.000 INSTAGRAM’s,
48.000 images shared on Flickr, over 15.000 fans on Facebook,
82.000 images tagged on Facebook and an average
of 2.300 unique visitors to the website every day.
préc
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4.500 shots
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12 months
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AN UNAVOIDABLE MONUMENT
Unavoidable icon of Brussels and Belgium, important place for international
tourism, unique creation in the history of architecture and emblematic vestige
of the World Fair in Brussels (Expo 58), the Atomium is the most popular tourist
attraction of Europe’s Capital.
It symbolizes an iron crystal, magnified 165 billion times, referring to the power
of nuclear energy in full development at that time and which was intended for
peaceful use.
The Atomium continues to embody its ideas about the future and universality,
half a century later. In its cultural program it carries on the debate of 1958:
future do we want for tomorrow? Our happiness depends on what?
A unique specimen in the history of arts
A seminal totem in the Brussels skyline; neither tower, nor pyramid, a little bit
cubic, a little bit spherical, half-way between sculpture and architecture, a relic of
the past with a determinedly futuristic look, museum and exhibition centre; the
Atomium is, at once, an object, a place, a space, an Utopia and the only symbol of
its kind in the world, which eludes any kind of classification.
At the same time symbol of Brussels,
Belgium and a whole era
The Atomium was not intended to survive beyond the 1958 World Fair but its popularity and success soon made it a key landmark, first of Brussels then internationally. Over and above the symbolic value linked to its history, the Atomium has become one of the icons of the city of Brussels: capital of Europe, with which it has a
special relationship. Since its inspired restoration (2006), the landmark that many people call the most Belgian monument, is also a museum with its permanent collections and temporary exhibitions.
The most beautiful view over Brussels
By turns described in tourist guides as fabulous, striking, exceptional and
magnificent: if you were to believe the experts, the panorama alone is worth a
trip to the Atomium. Unlike some of the other viewpoints tucked away in the city
centre, thanks to its location on a naturally elevated plateau on the outskirts of
town, the Atomium offers the only true 360° panoramic view of the 19 municipalities of Brussels.
An exquisite restaurant
Managed by an independent cook: every day, the restaurant Belgium Taste offers a
wide range of treats, from snacks to the typical Belgian gastronomic menu.
7
A PLACE FOR EXHIBITIONS
Programme 2012 - 2013
Futuristic & Universal, the Atomium has never stopped remembering the magic
of Expo 58 which was the reason for its construction. Themes such as Science,
Progress and the Future, still just as relevant today as they were then,
are covered by a number of temporary exhibitions throughout the year.
EXPO 58: THE EXHIBITION
www.atomium.be / expo58
Permanent exhibition on
two floors / base sphere
[levels 1 & 2]
Symbol and most important monument of the Expo 58: it is natural that the Atomium dedicates two levels to
this unique event in Belgium’s history. Following on from the success of the exhibition Expo 58. Between
Dream and Reality, celebrating the 50th anniversary of Expo 58, the Atomium, the magical home of “Galaxy 58”
brings you a new permanent version: Expo 58: the exhibition.
The Atomium has acquired 30 original or contemporary models representing different pavilions from Expo 58.
These have been restored and created by Ghent University using archived documents to make sure the
reconstructions were faithful to the originals.
Using archived documents, photographs and videos from the era as well as countless models, this exhibition
will take visitors on a journey back in time to this unforgettable, breathtaking event. For some, this is the
perfect opportunity to rediscover this enchanting experience; for others, who know nothing about Expo 58
and its passion for progress, this is a chance to learn about this magical time which still infuses the Atomium
with its energy.
N e w p e r m a n e n t e x h i b i t i o n f r o m J u n e 2 01 3
The Atomium: the symbol to the icon.
A brand new journey through the story of the Atomium from the draft until today.
8
THE TEMPORARY EXHIBITIONS
www.atomium.be / expo
Organised with the support of international institutions, these exhibitions are aimed at the general public,
with a special focus on schools who can get the most out of trips with the help of a guide and for some
exhibitions a teaching pack.
BRUNFAUT’S
•
Progressive architecture
Pupils of Victor Horta (a leading figure in Belgium’s Art Nouveau movement),
Gaston, Fernand and Maxime Brunfaut were responsible for many architectural
landmarks constructed in Brussels and throughout Belgium between the 1920s
and 1960s. Children of the 20th century who believed in “a better future”, the
Brunfauts expressed this hope through their progressive architecture: a style where
the function, shape and arrangement of the elements are dictated by social concerns. Archives, drawings,
models and previously unpublished accounts will illustrate this in-depth look at modernist architecture.
08.02 > 09.06.2013
id2013
•
Innovative display
Sphere of temporary
exhibitions /
on three floors
[levels 3, 4 & 5]
(sound, light, video, cintetic)
ID (for innovative display) is the Atomium’s unique new concept in interior space:
tubes, spheres and metal structures are given over to the imagination of and
creativity of an internationally renowned artist. The 2013 concept will be the
result of Franco-Belgian co-operation between Digital System, Lab(Au) and Antivj.
Their sound, light and digital creations will allow visitors to see the building
from a different, contemporary perspective.
16.08 > 22.09.2013
wow is now
•
Tomorrow is for today
With its theme of a new science-based humanism and the desire to build a
“more humane” world for the modern man, Expo’58 very much followed the
pattern set by the universal exhibitions of the 19 th century, and by extension the
philosophy behind the Library at Alexandria, the Encyclopaedia of Diderot and
d’Alembert or Othelet’s Mumdaneum, in the sense that the aim was to synthesise
human knowledge in a huge exhibition in which the world and Belgium could display their learning and
their belief in the future of humanity. As the dominant feature of this nameless global city which constituted
Expo’58, the Atomium has become the heir to the spirit of innovation which imbued these universal exhibitions.
For more than 50 years, the Atomium, icon of Expo 58, has embodied this spirit of progress. The purpose
of the exhibition WoW is NoW is to bring the topic up to date by exploring innovation in the era of the
digital revolution.
03.10.2013 > jan. 2014
9
A PLACE OF DISCOVERY
www.atomium.be / kidsphere
Unavoidable icon of Brussels and Belgium, important place for international
tourism, unique creation in the history of architecture and emblematic vestige of
the World Fair in Brussels (Expo 58): the Atomium presents temporary exhibitions
all year long.
So many different options for an enriching and informative school trip,
from primary school kids through to young adults.
KIDS’ SPHERE
The creation and development of the Kids’ sphere was the result of the Atomium’s desire to create an
educational project based on the building’s characteristics and features as well as its history and its
symbolic value.
The resulting project invites children to spend a night at the Atomium; to marvel at the panoramic view of
Brussels from its spheres; and to make the most of their visit to discover other symbolic parts of Brussels…
As far as the practicalities are concerned, the group of children and their
accompanying adults arrive at the Atomium at 6 pm and spend the night
there. A film is put on, and all meals and facilities are laid on in the
Sphere. The children sleep in small groups (3-4 maximum) in the minispheres, also referred to, rather poetically, as raindrops, which have been
specially designed by the Spanish artist Alicia Framis.
The next morning, after breakfast in the panoramic restaurant, there is a guided tour in the
Atomium. The experience ends at 10 am.
10
Practical info
This activity is only intended for primary school children, aged between 6 and 12.
•capacity: between 10 (minimum) and 24 children (maximum),
plus 2 accompanying adults (maximum).
Monday, Tuesday, Thursday (outside official Belgian holidays).
Arrival at 6 pm, departure the next morning at 10 am.
•times:
•price:
25 €
per person (child and adult) /
2014) per person (child and adult)
(until Sept. 1 st 2014)
30 €
Included in the price:
> furniture (table and chairs, 1 plasma screen TV + DVD player)
> the use of bathroom facilities (1 shower, 3 toilets, sinks)
> the night care-takers
> the evening meal in the Kids’ sphere as well as breakfast in the panoramic restaurant
> a guided visit after breakfast
> a fun film to watch in the evening (you can bring your own DVDs)
Not included in the price:
> insurance
> bedding, (please bring a sleeping bag and relatively warm pyjamas),
toiletries (towel, soap etc.)
> lunch, drinks other than water provided with the evening meal
and hot chocolate and coffee/tea provided with breakfast
(we do not sell drinks in the evening and do not serve alcohol to adults)
> access to other museums or venues outside the Atomium
> items and souvenirs on sale in the Atomium shop
> any specialist guides during the visit
(after Sept. 1
st
N.B.: access to the Kids’ sphere is inevitably via stairs. We therefore recommend that parents make sure
their children’s luggage is as light as possible, and preferably contained in rucksacks.
Booking procedure
All bookings are subject to an agreement between Atomium asbl and the institution, signed before the event.
A deposit of €250 must be paid into Atomium absl’s bank account when the booking is confirmed. The booking
comes into effect when this deposit is received. The balance must be paid at least 48 hours before the
date of the event. The booking must be confirmed in writing.
N.B.: if the booking is cancelled less than 60 days before the date of your stay, the deposit will not be
refunded. Notification of cancellation must be confirmed in writing.
Contact
Alicia Tirmarche
• alicia.tirmarche@atomium.be •
www.atomium.be/kidsphere
•
+32 (0) 493 03 44 02
11
A PLACE FOR EVENTS
www.atomium.be / mice
Dare to experience the Atomium
Unmistakable Symbol of Brussels and of Belgium • an international brand image •
a unique piece in the history of architecture • most fascinating building of Europe’s Capital
A unique atmosphere
Stainless steel domes (18 m in diameter) supported by a remarkable metal frame •
the most breathtaking panoramic view over Brussels • contemporary and modern
lighting, especially designed for the Atomium by the famous lighting designer
Ingo Maurer • access to the Atomium’s exhibitions
Flexible spaces
Meetings • seminars • conferences • product launches • team building events
scientific - professional events • cocktail parties • gala evenings
6 hire options
•
incentives
•
cultural -
(customised options also available)
•
a lateral sphere - 200 people
two areas in the central sphere - 100 & 50 people
• the kids’ sphere (viewpoint) - 80 people
• the upper sphere (panorama) - 80 people
• the whole of the Atomium (5 spheres including the panorama) - 800 people
•
Facilities
(on request)
Furniture (cloakroom, back office, table) • catering • Internet • video projection • sound • lighting • stewardess •
convenient parking • easily accessible location (motorway and metro) • excellent value for money.
Practical information
Areas for hire SurfaceHeightConcert SeminarCocktail Banquet € (excl. VAT)
(m2)
(m)
(people)
(people)
(people)
(people)
Day / Evening
Lateral Sphere
(Prigogine)
200 8
Central Sphere
(Waterkeyn 1) 100
5
Central Sphere
(Waterkeyn 2) 50 5
Upper Sphere
120 2,4 (panorama) Kids’ Sphere
(view point)
200
8
All of the Atomium 1440 na Day: €2.100
Eve: €2.600
180 150 200 160
na 20 80 na
30 20 50 30
Eve: €1.150
Day: €800
Eve: € 1.000
na na 80 40 Eve: €1.300
25na8040Eve: €1.750 *
na na 800 350 Eve: €12.000
( )
* Fri. - Sat. - Sun. ONLY (16 people per night)
Contact
Sandra Libens
•
sandra.libens@atomium.be
•
www.atomium.be/mice
•
+32 (0)2 475 47 72
12
PRACTICAL INFORMATION
www.atomium.be / practical
Address
Square de l’Atomium / Atomiumsquare
B-1020 Brussels
The Atomium is located in the North-East of the city of Brusselsa 5 minute walk from the Heysel / Heizel
metro station (line 6) and right opposite Mini-Europe. Free parking for Tourist bus (100m from the Atomium).
Access
Tube
> a 5 minute walk from the Heysel / Heizel metro station (line 6)
• Touristical bus (Hop on Hop off)
> stop in front of the Atomium. Discounts on presentation of an Open-Tours ticket
(www.citysightseeingbrussel.be)
• Train (SNCB/NMBS)
> the B-Excursion option is available from any station in Belgium,
and includes a combined Atomium + Mini-Europe package
•
Opening times
The Atomium is open every day, from 10 am until 6 pm (ticket office closes at 5.30 pm).
Admission fees 2013
TICKET ATOMIUM: INDIVIDUALS & GROUPS
Category
0 - 6 / coach drivers / disabled persons
Individualgroup (>20)
FREEFREE
6 - 11
64
12 - 18 / students / ≥ 65
86
teachers
97
adults (19 - 64)
COMBINED TICKET ATOMIUM + MINI-EUROPE
Category
119
(open from 16.03.2013 to 05.01.2014)
Individualgroup (>20)
kids (< 6 & < 1,2 m)
FREEFREE
kids (6 - 11)
15,6010,40
12 - 18 / students
2112,20
seniors (> 65)
2114,15
adults (19 - 65)
23,4018,60
> MINI-EUROPE: www.minieurope.eu
13
Partnerships & advantages
With a Brussels Card or coupons of Must of Brussels, visitors receive an advantageous entrance ticket.
On presentation of an Open Tours ticket (Hop on Hop off bus), a reduction will be granted at the Atomium
cash desk. A combined ticket with Mini-Europe is also available with a B-excursion ticket (train, transport
from the terminus, admission) from the Belgian railway (SNCB / NMBS).
Mini Europe and its 350
models present the most
beautiful towns of the
Old Continent, at the foot
of the Atomium.
GUIDE BOOK
To deepen their visit, we offer a comprehensive guide book accessible to all
audiences. This is the essential complement proposed at an affordable price,
to enjoy his visit to the Atomium.
•Dim. 22 x 22 cm (8,5 x 8,5 inch)
• Available in 6 languages
(EN • FR • NL • DE • ES • IT)
• 24 pages per language
• 92 color illustrations per language
• Unpublished texts that complement the information from records
and audio-guides
• Specific plans for easy retrieval
• 1€ at the ticket office
guided tours
•
•
•
•
•
•
To make the most of your trip to the Atomium, we organize professionally qualified guided tours
(last one starts at 4.30 pm), on reservation only.
Reservation at least 2 weeks prior to the visit
The tour lasts about an hour and half, and will take you from the base sphere to the panoramic views,
through all the different-areas open to the public. You’ll hear all about the history of the Atomium –
from its construction to its renovation – Expo 58 (permanent exhibition) and the temporary exhibition.
Bookings for groups of up to 25 people. For larger groups, you can book more than one guide.
We do ask that there is at least 1 adult per group of 10 children / students.
Guide (FR • NL • EN • DE • ES • IT • RU): € 80
Contact: Yvonne Boodts • yvonne.boodts@atomium.be • +32 (0)2 475 47 78
14
Audio guides and digital guides
(International Sign language)
Audio guides
•
•
•
The audio-guides provide a very simple way of accompanying you on your journey around the Atomium
and include lots of information about the venue, plus sound clips from the period. The content of the
audio-guides covers the history of the Atomium, from its construction to its renovation, as well as
Expo 58 (permanent exhibition).
Available languages: FR • NL • EN • ES • IT • DE
Hire from the ticket office for € 2.
Digital guides
•
•
There are video-guides in International Sign language for the hard-of-hearing.
Hire from the ticket office for € 2.
Cafeteria & terrace
•
•
On the ground floor (open access), in the extension of the ticket office.
Open every day (11 am - 6 pm): snacks, sandwiches, cakes and wafers
Restaurant
Bar & Tea Room during the day: Saturday, Sunday, public holiday
and school holiday in Belgium: 10 am - 5.30 pm
•
Restaurant during the day: a la carte, brasserie, menu for groups
(by reservation only), menu for children.
> Monday to Friday: 11.30 am - 3.00 pm
> Saturday, Sunday, public holiday and school holiday in Belgium:
Noon - 3 pm
• Restaurant in the evening (reservations strongly recommended):
gourmet menu.
> Daily: 6.30 pm - 9.30 pm (last entrance)
• Contact: Belgian Taste: T. +32 (0)2 479 58 50 • F. +32 (0)2 240 15 19
www.belgiumtaste.com
•
On the (mobile) Web
•
•
•
Full internet site, including photo library and press room
iPhone app’ (summer 2013)
Second most popular venue in Belgium on Places (Facebook) and FourSquare
15
THE TOUR
Part 1:
the panorama
LEVELS 0 & 7 - VIA LIFT
LEVEL 8
8
Toilets
Restaurant
7
Part 2:
EXHIBITIONS
LEVELS 1-2-3-4-5-6:
STAIRS & escalators
FOR HIRE
Waterkeyn Room
5
4
FOR HIRE
CHILDREN’S
SPHERE
3
Prigogine Room
Accessible only to
primary schools
(booking required
or during
scheduled activities)
6
2
1
TERRACE
ENTRANCE
0
Sandwiches & drinks
EXIT
ticket office
Via the shop
Audio-guides
Toilets
VISIT / PART 1: THE PANORAMA
[LEVELS 0 & 7 - VIA LIFT]
0
MAIN HALL [LIFT / ESCALATORS / SHOP]
VISIT / PART 2: EXHIBITIONS
[LEVELS 1 > 6: STAIRS]
1
PERMANENT EXHIBITION
5
TEMPORARY EXHIBITION
VISIT / PART 2: EXHIBITIONS
[LEVELS 1 > 6: ESCALATORS]
2
PERMANENT EXHIBITION
6
VIEWPOINT
OFF THE tour
3
7
360° PANORAMA & toilets
TICKETS / ENTRANCE /
SHOP / TERRACE
4
8
Restaurant
The panorama
(Tour / part 1)
Departure from the ground floor [level 0] with the elevator to the panorama [level 7].
The exhibitions
(Tour / part 2)
Departure on foot from the ground floor* to the upper levels.
• Permanent exhibition [levels 1 & 2]
• Temporary exhibition [levels 3-4-5]
• View point [level 6]
* This part of the tour includes besides escalators, 80 steps to go up and 167 steps to get down divided over different levels.
( )
•
•
•
•
The Children’s sphere is only accessible for schools on reservation only or during prescheduled workshops.
The other spheres are technical areas, or exclusively reserved for hire and therefore not open to the
general public.
The panoramic restaurant [level 8] is - strictly speaking - not part of the visit but it is freely accessible
from level 7 if you want to eat or drink something.
Apart from the upper sphere, which is accessible by the lift, the rest of the Atomium is not easy for
people with restricted mobility, and unfortunately it is not suitable for wheelchairs. This is because of
the very design of the building, which was constructed at a time when this was simply not an issue.
Everything possible was done during the restoration work in 2005, and we do apologise that we can’t
offer easier access to people with restricted mobility. Anyone who needs assistance (people in
wheelchairs etc.) must be accompanied.
16
SERVICES FOR PARTNERS
Photo library
The image of the Atomium is protected and can only be used under certain conditions.
Exclusively available to journalists and anybody responsible for tourism and cultural promotion: high
resolution photos from the photo library can be downloaded free of charge.
Go to the photo library (www.atomium.be/photo)
Click on the picture to enlarge
• Click on download the original at the bottom of the picture and enter the username (press) and the
password (thankyou)
•
•
Please not that the copyright must be mentioned with every photo. The image of the Atomium cannot be
reproduced or broadcasted without the authorization of the asbl Atomium.
Contact
•
Info about the photo library: Inge Van Eycken
•
inge.vaneycken@atomium.be
•
+32 (0)479 95 05 94
Editorial
We have a range of standard texts about the Atomium, its history and cultural events for you to use.
Contact
•
Press officer: Inge Van Eycken
•
inge.vaneycken@atomium.be
•
+32 (0)479 95 05 94
Press releases and press files
Photos and press releases about what’s on at the Atomium can be downloaded from the virtual press room
(www.atomium.be/press).
You can find photos, press releases and press files about the temporary exhibitions on their dedicated
pages (www.atomium.be/expo).
For any other questions, please contact one of the following people:
Contacts
•
Content of the exhibitions: Arnaud Bozzini • arnaud.bozzini@atomium.be • +32 (0)2 476 53 20 31
• Press officer: Inge Van Eycken • inge.vaneycken@atomium.be • +32 (0)479 95 05 94
• Creative director & media production: Axel Addington • axel.addington@atomium.be
Posters • advertisements • inserts
For events taking place at the Atomium or for which the Atomium is the main partner, our team can take
care of all your graphic design needs.
Contacts
•
Direction: Julie Almau Gonzalez • julie.almau@atomium.be • +32 (0)474 88 52 58
• Creative Director & Copy: Axel Addington • axel.addington@atomium.be
17
18
Tourism partnerships
Are you a guide or a travel agent who wants to include the Atomium in a particular package? Our team
can help you create the solution that’s best for you.
Contact
•
Julie Almau Gonzalez
•
julie.almau@atomium.be
•
+32 (0) 474 885 258
Commercial partnerships
Would you like to lend your company’s support to an exhibition that everybody’s talking about, or to an
innovative new project? Become a partner of the Atomium. We would love to create a new partnership
which works for you and us.
Contact
•
Julie Almau Gonzalez
•
julie.almau@atomium.be
•
+32 (0) 474 885 258
Venue hire
If you’re looking for a practical, unique events venue, ideal for dinners, events, business meetings, product
launches, press conferences and cocktail parties, you’ve come to the right place! Have a look at our solutions
online, or call our events manager.
ATOMIUM
WELCOME
PRICE
This offer permits to
hotel owners to buy
entrance tickets at
the price of 7 € a
ticket in packages
of 100 units (this
means a reduction
of 4 € compared to
the regular price).
They can sell them
to their customers
at the price of 9 €
a ticket, which also
means an advantage
to them (a reduction
of 2 €).
Contact
•
Sandra Libens
•
sandra.libens@atomium.be
•
www.atomium.be/mice
•
+32 (0)2 475 47 72
19
CONTACTS
Atomium a.s.b.l.
Square de l’Atomium
B-1020 BRUXELLES
T. +32 (0)2 475 47 75 (365 / 365: 10 am - 5 pm)
F. +32 (0)2 475 47 79
www.atomium.be
Please contact one of the following, depending on the nature of your request or comment.
Management
•
Henri Simons - Director
henri.simons@atomium.be
•
Julie Almau Gonzalez - Deputy-Director - Commercial & tourism partnerships
julie.almau@atomium.be • +32 (0) 474 885 258
•
Johan Vandenperre - Deputy-Director - Technical management
johan.vandenperre@atomium.be • +32 (0)476 32 37 03
Responsible publisher: Henri SIMONS, asbl ATOMIUM vzw, Square de l’Atomium / Atomiumsquare, B-1020 BRUSSELS - 121101
Strategy Communication
•
Inge Van Eycken - Communication & Press Officer
inge.vaneycken@atomium.be • +32 (0)479 95 05 94
•
Axel Addington - Strategy - Creative Director - copy - e-community manager
axel.addington@atomium.be
Services for partners
•
Yvonne Boodts - Reception & group bookings - guided tours
yvonne.boodts@atomium.be • +32 (0)2 475 47 78
•
Arnaud Bozzini - Curator (permanent & temporary exhibitions)
arnaud.bozzini@atomium.be • +32 (0)2 476 53 20 31
•
Sandra Libens - Venue hire (MICE)
sandra.libens@atomium.be • +32 (0)2 475 47 72
•
Bénédicte Lejeune - Shop management
benedicte.lejeune@atomium.be • +32 (0)2 475 47 71
•
Alicia Tirmarche - Kids’ Sphere (information & booking)
alicia.tirmarche@atomium.be • +32 (0) 493 03 44 02

the magic of architecture. the joy of culture.

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