BrainPOP Identity Standards
Transcription
BrainPOP Identity Standards
BrainPOP Identity Standards © 1999–2011 BrainPOP. All rights reserved. 2 Contents Introduction 3 1 LOGOS 4 BrainPOP logo 5 Fighter 38 Relative size 39 4 LEGAL GUIDELINES 42 BrainPOP Jr. logo 10 Graphics 43 BrainPOP ESL logo 15 Text 48 BrainPOP Español logo 19 5 STATIONERY 49 BrainPOP Educators logo 23 Email signature 50 Formatting multiple logos 28 Mobile email signature 51 2 BRANDING 29 Tagline 30 3 CHARACTERS 31 Moby 32 Tim 33 Annie 34 Ben 36 © 1999–2011 BrainPOP. All rights reserved. 3 Introduction This document is intended to maintain the integrity of BrainPOP® as a brand, by providing guidelines for consistency throughout the graphics of the company and its products. Web pages are provided within this guide that link to relative graphic files. Graphics are provided for an assortment of media. Below are guidelines for general use: FOR WEB: JPG (lo res), PDF (RGB), EPS (RGB), FLA FOR PRINT: PDF (CMYK), EPS (CMYK), TIFF FOR SPOT-COLOR PRINTING: PDF (Pantone), EPS (Pantone), PDF (CMYK), EPS (CMYK), TIFF This guide’s reference images have been formatted for the web, unless specifically identified as printable examples. Therefore, color values among different color modes (e.g. RGB vs. Pantone) will not appear uniform. This is to demonstrate the importance of choosing the correct color mode for each instance of a graphic. Be assured that colors will appear correct in the proper media. © 1999–2011 BrainPOP. All rights reserved. 4 Logos All relative files can be found at www.brainpop.com/branding/logos. 5 BrainPOP logo / Size 24 px / 0.33 in The BrainPOP logo is designed to reproduce at a minimum height of 24 pixels or 0.33 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size. © 1999–2011 BrainPOP. All rights reserved. 6 BrainPOP logo / Isolation area In order for the BrainPOP logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Use the logo on black or in a circle for blue or dark backgrounds. © 1999–2011 BrainPOP. All rights reserved. 7 BrainPOP logo / Color RGB (web) MIDTONE R 165 – G 255 – B 255 #A5FFFF SHADOW R 51 – G 204 – B 255 #33CCFF TEXT R0–G0–B0 #000000 Pantone (print) CMYK (print) Grayscale (print) MIDTONE PMS 297 MIDTONE C 35 – M 0 – Y 0 – K 0 MIDTONE K 20 SHADOW PMS 299 SHADOW C 75 – M 15 – Y 0 – K 0 SHADOW K 40 TEXT PMS Black TEXT C 0 – M 0 – Y 0 – K 100 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 8 BrainPOP logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 9 BrainPOP logo / Variations On black In a circle With tagline The logo on black may be used in any instance in which the logo must appear on a dark color. The logo in a circle may be used in any instance in which the logo must appear on a dark color. When appearing with the logo, the tagline is set in Interstate Bold Condensed. The BrainPOP text is used to center the logo within a white circle, measuring 1.66 times larger than the width of the logo. (Because of the prominent surrounding shape, the usual isolation area of the BrainPOP logo is reduced.) The tagline’s width is 1.33 times larger than the width of BrainPOP, and centered under the BrainPOP text, with space equal to one and a half times the tagline’s cap height between. Should the logo with tagline need to appear at a small size, the type should be adjusted for readability. If the tagline can not be easily made readable, it should not be included. The logo with tagline looks best when centered within a square area. that maintains the BrainPOP logo’s regular isolation area. © 1999–2011 BrainPOP. All rights reserved. 10 BrainPOP Jr. logo / Size 26 px / 0.36 in The BrainPOP Jr. logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size. © 1999–2011 BrainPOP. All rights reserved. 11 BrainPOP Jr. logo / Isolation area In order for the BrainPOP Jr. logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Use the logo on black for blue or dark backgrounds. © 1999–2011 BrainPOP. All rights reserved. 12 BrainPOP Jr. logo / Color RGB (web) SPIRAL WIRE R 255 – G 153 – B 0 #FF9900 NOTEBOOK MIDTONE R 165 – G 255 – B 255 #A5FFFF NOTEBOOK SHADOW R 51 – G 204 – B 255 #33CCFF TEXT R0–G0–B0 #000000 Pantone (print) CMYK (print) Grayscale (print) SPIRAL WIRE PMS 143 SPIRAL WIRE C 0 – M 40 – Y 100 – K 0 SPIRAL WIRE K 40 NOTEBOOK MIDTONE PMS 297 NOTEBOOK MIDTONE C 35 – M 0 – Y 0 – K 0 NOTEBOOK MIDTONE K 20 NOTEBOOK SHADOW PMS 299 NOTEBOOK SHADOW C 75 – M 15 – Y 0 – K 0 NOTEBOOK SHADOW K 60 TEXT PMS Black TEXT C 0 – M 0 – Y 0 – K 100 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 13 BrainPOP Jr. logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 14 BrainPOP Jr. logo / Variations On black The logo on black may be used in any instance in which the logo must appear on a dark color. © 1999–2011 BrainPOP. All rights reserved. 15 BrainPOP ESL logo / Size 22 px / 0.3 in The BrainPOP ESL logo is designed to reproduce at a minimum height of 22 pixels or 0.3 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size. © 1999–2011 BrainPOP. All rights reserved. 16 BrainPOP ESL logo / Isolation area In order for the BrainPOP ESL logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Place the logo on backgrounds that contrast well with its colors. © 1999–2011 BrainPOP. All rights reserved. 17 BrainPOP ESL / Color RGB (web) GLOBE LINES / ICON BACKGROUND R 51 – G 204 – B 255 #33CCFF GLOBE BACKGROUND R 165 – G 255 – B 255 #A5FFFF TEXT R0–G0–B0 #000000 Pantone (print) CMYK (print) Grayscale (print) GLOBE LINES / ICON BACKGROUND PMS 299 GLOBE LINES / ICON BACKGROUND C 75 – M 15 – Y 0 – K 0 GLOBE LINES / ICON BACKGROUND K 20 GLOBE BACKGROUND PMS 297 GLOBE BACKGROUND C 35 – M 0 – Y 0 – K 0 GLOBE BACKGROUND K 40 TEXT PMS Black TEXT C 0 – M 0 – Y 0 – K 100 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 18 BrainPOP ESL logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 19 BrainPOP Español logo / Size 26 px / 0.36 in The BrainPOP Español logo is designed to reproduce at a minimum height of 26 pixels or 0.36 inches. There is no maximum size. Do not stretch or distort the logo. The trademark symbol remains proportional to the logo; it never changes size. © 1999–2011 BrainPOP. All rights reserved. 20 BrainPOP Español logo / Isolation area In order for the BrainPOP Español logo to stand out, it must retain a minimum area of surrounding space. This area is measured around the perimeter of the word BrainPOP — not the entire logo. (If the logo must be centrally aligned with another object, it looks best to use the BrainPOP text as a reference point.) The surrounding area is equal to the cap height of POP, (represented with the letter P, in the image to the left). Do not crop the logo in any way. The isolation area is a minimum; increased space is always preferable. Place the logo on backgrounds that contrast well with its colors. © 1999–2011 BrainPOP. All rights reserved. 21 BrainPOP Español logo / Color RGB (web) MIDTONE R 165 – G 255 – B 255 #A5FFFF SHADOW R 51 – G 204 – B 255 #33CCFF TEXT R0–G0–B0 #000000 Pantone (print) CMYK (print) Grayscale (print) MIDTONE PMS 297 MIDTONE C 35 – M 0 – Y 0 – K 0 MIDTONE K 20 SHADOW PMS 299 SHADOW C 75 – M 15 – Y 0 – K 0 SHADOW K 40 TEXT PMS Black TEXT C 0 – M 0 – Y 0 – K 100 TEXT K 100 The grayscale version of this logo should only be used for printing purposes, when color printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 22 BrainPOP Español logo / Color Single color (print) TEXT K 100 The single color version of this logo should only be used for printing purposes, and as a last option, when color or grayscale printing is unavailable. © 1999–2011 BrainPOP. All rights reserved. 23 BrainPOP Educators logo / Size 20 px / 0.28 in The BrainPOP Educators logo is designed to reproduce at a minimum height of 20 pixels or 0.28 inches. There is no maximum size. Do not stretch or distort the logo. © 1999–2011 BrainPOP. All rights reserved. 24 BrainPOP Educators logo / Isolation area Do not crop the logo in any way. Place the logo on backgrounds that contrast well with its colors. In order for the BrainPOP Educators logo to stand out, it must retain a minimum area of surrounding space. This area’s size is demonstrated above, using the logo’s atom symbol, as well as the cap height of POP from the BrainPOP logo. Either element provides sufficient measurement. The isolation area is a minimum; increased space is always preferable. © 1999–2011 BrainPOP. All rights reserved. 25 BrainPOP Educators logo / Color RGB (web) ICON R 0 – G 153 – B 153 #009999 BRAINPOP TEXT R 17 – G 89 – B 60 #11593C CMYK (print) ICON C 95 – M 0 – Y 25 – K 0 BRAINPOP TEXT C 100 – M 0 – Y 60 – K 40 EDUCATORS TEXT C 40 – M 0 – Y 70 – K 20 EDUCATORS TEXT R 109 – G 153 – B 0 #6D9900 © 1999–2011 BrainPOP. All rights reserved. 26 BrainPOP Educators logo / Variations With tagline With URL Use the logo with tagline when it is used prominently. Do not use it at very small sizes, or when it is featured with other logos. Use the logo with URL primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an email letterhead would be an appropriate web application. © 1999–2011 BrainPOP. All rights reserved. 27 BrainPOP Educators logo / Variations With tagline and URL Use the logo with tagline and URL when it should appear most prominent. Use the logo primarily for printed material. It may used for the web, but not when the BrainPOP Educators homepage is indicated in close proximity, or when the logo itself is linked. For example, an email letterhead would be an appropriate web application. © 1999–2011 BrainPOP. All rights reserved. 28 Formatting multiple logos When BrainPOP® logos appear on the same screen or page, the BrainPOP text of the logos must be scaled equally. The BrainPOP Educators text should be scaled to the entire height of the BrainPOP text. If the logos must be lined up, then the baselines or side boundaries of the BrainPOP text must align. As always, the logos must retain their minimal isolation area. © 1999–2011 BrainPOP. All rights reserved. 29 Branding 30 Tagline By default, the tagline should be set in Interstate Bold Condensed, while the ® symbol should be set in Interstate Bold. Its type treatment may be altered to appear more cohesive in a given layout. The tagline must remain as one line. It may not be split up between lines or pages. See the BrainPOP logo with tagline, regarding the tagline’s appearance with the BrainPOP logo. Use only the specified letter case, and punctuation. The tagline is a registered trademark, and requires the appropriate symbol. © 1999–2011 BrainPOP. All rights reserved. 31 Characters 32 Moby / Color OUTLINE R0–G0–B0 #000000 PMS Black C 0 – M 0 – Y 0 – K 100 YELLOW MIDTONE* R 255 – G 204 – B 0 #FFCC00 PMS 123 C 0 – M 20 – Y 100 – K 0 ORANGE HIGHLIGHT* R 255 – G 153 – B 0 #FF9900 PMS 143 C 0 – M 40 – Y 100 – K 0 YELLOW SHADOW* R 204 – G 153 – B 0 #CC9900 PMS 1255 C 10 – M 30 – Y 100 – K 15 ORANGE MIDTONE* R 204 – G 102 – B 0 #CC6600 PMS 1385 C 0 – M 50 – Y 100 – K 10 METAL MIDTONE R 153 – G 153 – B 153 #999999 C 0 – M 0 – Y 0 – K 40 ORANGE SHADOW* R 153 – G 51 – B 0 #993300 PMS 1675 C 20 – M 70 – Y 100 – K 0 YELLOW HIGHLIGHT* R 255 – G 255 – B 204 #FFFFCC PMS 7499 C 0 – M 0 – Y 25 – K 0 LIGHT MIDTONE R 0 – G 0 – B 51 #000033 C 100 – M 98 – Y 5 – K 6 LIGHT HIGHLIGHT R 0 - G 0 - B 153 #000099 C 94 – M 88 – Y 43 – K 65 METAL HIGHLIGHT R 204 – G 204 – B 204 #CCCCCC PMS Black 20% C 0 – M 0 – Y 0 – K 20 METAL SHADOW R 102 – G 102 – B 102 #666666 PMS Black 60% C 0 – M 0 – Y 0 – K 60 *When converting from the character’s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character’s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.) © 1999–2011 BrainPOP. All rights reserved. 33 Tim / Color OUTLINE R0–G0–B0 #000000 PMS Black C 0 – M 0 – Y 0 – K 100 HAIR* R 102 – G 51 – B 0 #663300 C 40 – M 80 – Y 100 – K 25 FLESH MIDTONE* R 255 – G 204 – B 153 #FFCC99 C 0 – M 15 – Y 30 – K 3 FLESH SHADOW* R 204 – G 153 – B 102 #CC9966 C 0 – M 20 – Y 40 – K 15 T-SHIRT R 255 – G 255 – B 255 #FFFFFF C0–M0–Y0–K0 T-SHIRT SHADOW / PANTS CUFF / SHOELACES R 204 – G 204 – B 204 #CCCCCC PMS Black 20% C 0 – M 0 – Y 0 – K 20 SHOE CANVAS SHADOW R 153 – G 153 – B 102 #999966 PANTS* R 153 – G 204 – B 255 #99CCFF C 35 – M 10 – Y 0 – K 0 SHOE SOLE R 102 – G 102 – B 51 #666633 PANTS SHADOW* R 102– G 153 – B 255 #6699FF C 50 – M 15 – Y 0 – K 15 PANTS CUFF SHADOW R 153 – G 153 – B 153 #999999 PMS Black 40% C 0 – M 0 – Y 0 – K 40 SHOE CANVAS* R 204 – G 204 – B 153 #CCCC99 C 10 – M 10 – Y 35 – K 0 SOCK SHADOW R 102 – G 153 – B 0 #669900 *When converting from the character’s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character’s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.) © 1999–2011 BrainPOP. All rights reserved. 34 Annie / Color OUTLINE/HAIR R0–G0–B0 #000000 PMS Black C 0 – M 0 – Y 0 – K 100 HAIR HIGHLIGHT* R 102 – G 51 – B 0 #663300 C 40 – M 80 – Y 100 – K 25 HAIR TIE OUTLINE R 102 – G 0 - B 0 #660000 C 34 – M 98 – Y 96 – K 53 HAIR TIE HIGHLIGHT / NECKLACE* R 204 – G 0 – B 0 #CC0000 C 0 – M 100 – Y 80 – K 0 HAIR TIE SHADOW / GLASSES / BRACELETS* R 153 – G 0 – B 0 #990000 C 20 – M 100 – Y 100 – K 0 FLESH SHADOW* R 172 – G 108 – B 45 #AC6C2D C 0 – M 40 – Y 80 – K 20 SHIRT BLUE / SHORTS HEM* R 0 – G 102 – B 153 #006699 C 95 – M 25 – Y 0 – K 0 FLESH MIDTONE* R 220 – G 151 – B 82 #DC9752 C 0 – M 35 – Y 70 – K 10 SHIRT YELLOW* R 255 – G 194 – B 53 #FFC235 C 0 – M 25 – Y 95 – K 0 FLESH HIGHLIGHT* R 228 – G 179 – B 129 #E4B381 C 0 – M 25 – Y 50 – K 5 SHIRT YELLOW SHADOW* R 234 – G 164 – B 0 #EAA400 C 0 – M 35 – Y 100 – K 10 GLASSES GRADIENT GREEN* R 201 – G 192 – B 154 #C9C09A C 5 – M 0 – Y 20 – K 20 SHIRT YELLOW SHADOW DARK R 153 – G 102 – B 0 #996600 C 33 – M 57 – Y 100 – K 18 Two linear gradients appear as the lens of Annie’s glasses, ranging evenly from her flesh midtone to the above green color. The angle of the gradient is based on the given light source. TEETH / SOCK / SHOE SOLE R 255 – G 255 – B 255 #FFFFFF C0–M0–Y0–K0 SHIRT BLUE SHADOW / SHORTS MIDTONE / SHORTS HEM SHADOW* R 0 – G 67 – B 100 #004364 C 100 – M 60 – Y 0 – K 20 © 1999–2011 BrainPOP. All rights reserved. 35 Annie / Color SHORTS SHADOW R 0 – G 56 – B 83 #003853 SOCK SHADOW R 212 – G 212 – B 212 #D4D4D4 PMS Black 17% C 0 – M 0 – Y 0 – K 17 SHOE CANVAS R 102 – G 102 – B 102 #666666 PMS Black 60% C 0 – M 0 – Y 0 – K 60 SHOE CANVAS DARK R 41 – G 41 – B 41 #292929 PMS Black 84% C 0 – M 0 – Y 0 – K 84 *When converting from the character’s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character’s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.) © 1999–2011 BrainPOP. All rights reserved. 36 Ben / Color OUTLINE / HAIR SHADOW R0–G0–B0 #000000 PMS Black C 0 – M 0 – Y 0 – K 100 HAIR / SHIRT HIGHLIGHT* R 51 – G 102 – B 102 #336666 C 80 – M 5 – Y 25 – K 25 FLESH SHADOW* R 153 – G 102 – B 51 #996633 C 0 – M 35 –Y 70 – K 35 FLESH MIDTONE* R 204 – G 153 – B 102 #CC9966 C 0 – M 25 – Y 50 – K 15 EYES / NOSE / SHOE HIGHLIGHT* R 102 – G 51 – B 0 #663300 C 40 – M 80 – Y 100 – K 25 PURPLE STRIPE SHADOW* R 51 – G 51 – B 102 #333366 C 20 – M 20 – Y 0 – K 60 PURPLE STRIPE* R 102 – G 102 – B 255 #6666FF C 60 – M 35 – Y 0 – K 0 YELLOW STRIPE SHADOW* R 255 – G 153 – B 0 #FF9900 C 0 – M 40 – Y 100 – K 0 YELLOW STRIPE* R 255 – G 204 – B 0 #FFCC00 C 0 – M 20 – Y 100 – K 0 RED STRIPE SHADOW* R 204 – G 0 – B 0 #CC0000 C 20 – M 100 – Y 100 – K 0 RED STRIPE* R 255 – G 0 – B 0 #FF0000 C 0 – M 100 – Y 100 – K 0 T-SHIRT SHADOW R 153 – G 153 – B 153 #999999 PMS Black 20% C 0 – M 0 – Y 0 – K 20 SHIRT SHADOW* R 0 – G 51 – B 51 #003333 C 100 – M 0 – Y 30 – K 60 SHORTS* R 133 – G 109 – B 69 #856D45 C 30 – M 35 – Y 70 – K 10 SHORTS SHADOW* R 77 – G 62 – B 40 #4D3E28 C 70 – M 80 – Y 100 – K 15 SHORTS ZIPPER R 153 – G 153 – B 153 #999999 PMS Black 40% C 0 – M 0 – Y 0 – K 40 SOCKS R 204 – G 204 – B 204 © 1999–2011 BrainPOP. All rights reserved. 37 Ben / Color #CCCCCC PMS Black 20% C 0 – M 0 – Y 0 – K 20 SHOE MIDTONE R 51 – G 0 – B 0 #330000 C 70 – M 100 – Y 100 – K 30 SHOE SOLE R 26 – G 0 – B 0 #1A0000 *When converting from the character’s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character’s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.) © 1999–2011 BrainPOP. All rights reserved. 38 Fighter / Color OUTLINE / DARK SPOTS* R 51 – G 0 – B 0 #330000 C 70 – M 100 – Y 100 – K 30 TONGUE OUTLINE* R 102 – G 0 – B 0 #660000 C 10 – M 100 – Y 100 – K 30 FUR HIGHLIGHT* R 204 – G 102 – B 51 #CC6633 C 0 – M 40 – Y 60 – K 5 TONGUE SHADOW R 204 – G 102 – B 102 #CC6666 C 17 – M 72 – Y 54 – K 2 EYES / NOSE / COLLAR OUTLINE R0–G0–B0 #000000 PMS Black C 0 – M 0 – Y 0 – K 100 TONGUE MIDTONE R 255 – G 153 – B 153 #FF9999 C 0 – M 50 – Y 27 – K 0 FUR MIDTONE* R 153 – G 51 – B 0 #993300 PMS 1675 C 20 – M 70 – Y 100 – K 0 NOSE HIGHLIGHT* R 0 – G 102 – B 102 #006666 C 70 – M 0 – Y 25 – K 25 BELLY* R 255 – G 153 – B 102 #FF9966 C 0 – M 35 – Y 40 – K 0 COLLAR HIGHLIGHT* R 102 – G 153 – B 153 #669999 C 25 – M 0 – Y 5 – K 20 COLLAR MIDTONE* R 51 – G 102 – B 102 #336666 C 80 – M 5 – Y 25 – K 25 COLLAR SHADOW* R 0 – G 51 – B 51 #003333 C 100 – M 0 – Y 30 – K 60 *When converting from the character’s original RGB color mode to CMYK, the CMYK values must be manually changed. This is to achieve overall consistency of the character’s appearance, between web and print media. (The automatic conversion values should remain for any value without an asterisk.) © 1999–2011 BrainPOP. All rights reserved. 39 Characters / Relative size Moby Tim Annie Ben © 1999–2011 BrainPOP. All rights reserved. 40 Characters / Relative size Moby Cassie Rita Bob the Ex-Lab Rat © 1999–2011 BrainPOP. All rights reserved. 41 Characters / Relative size Moby Ed Nikki Fighter Lucky © 1999–2011 BrainPOP. All rights reserved. 42 Legal guidelines 43 Graphics If a graphic contains original BrainPOP® content, it should be marked with “© 1999–[current year] BrainPOP. All rights reserved.” 70 ° 80° 90° 100° 110° 120° 130 °14 0° 0° 10° 20° 30° 40° ° 170 0° 50 16 ° ° 15 25m © 1999–2010 BrainPOP. All rights reserved. It is at the designer’s discretion to make legal copy as discreet as possible, while still being readable. Generally, legal copy for the web looks best at a size of 8 points, while legal copy for printed material looks best at 4 points. Also, the type may be set at a transparent opacity to appear less obtrusive — especially when appearing over web graphics. 60 © 1999–2011 BrainPOP. All rights reserved. 44 Graphics / Logos The following BrainPOP® logos require legal marks: • BrainPOP • BrainPOP • BrainPOP • BrainPOP logo ® Jr. logo ® ESL logo ™ Español logo ® Each legal mark has been designed as a part of each logo. The marks should never be altered individually, and should always be scaled proportionally to their respective logos. © 1999–2011 BrainPOP. All rights reserved. 45 Graphics / Logos No form of the BrainPOP Educators logo requires a legal mark. © 1999–2011 BrainPOP. All rights reserved. 46 Graphics / Characters / Moby The character Moby® is a registered trademark of BrainPOP®. Solo images of Moby should appear with the ® symbol in close proximity. However, if Moby is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with “© 1999–[current year] BrainPOP. All rights reserved.” ® ® © 1999–2011 BrainPOP. All rights reserved. 47 Graphics / Characters / Annie The character Annie is an unregistered trademark of BrainPOP®. Solo images of Annie should appear with the ™ symbol in close proximity. However, if Annie is featured with other BrainPOP illustrated content (e.g. in a costume, in front of a background, or with other characters), the entire graphic should instead be marked with “© 1999–[current year] BrainPOP. All rights reserved.” ™ © 1999–2011 BrainPOP. All rights reserved. 48 Text Below are BrainPOP®-related items that require a legal mark when they appear in text: • BrainPOP ® • BrainPOP Jr. ® • BrainPOP Español ™ • BrainPOP ESL ™ • Moby ® • The more you know, the more you know! ® URLs containing any of the above names do not require a legal mark. To maintain visual integrity, it is recommended that legal marks do not appear in any sort of headline or subheading, and only with an item’s first appearance in body copy. (See the example to the right.) © 1999–2011 BrainPOP. All rights reserved. 49 Stationery 50 Stationery / Email signature When formatting your email signature, please use the company’s standard format below, and adhere to the following guidelines: -[Name*] • [Title*] • [Company*] [Email address*] • [Twitter username] • [Most relevant BrainPOP URL*] t. XXX.XXX.XXXX • c. XXX.XXX.XXXX • f. XXX.XXX.XXXX 71 West 23rd Street, 17th Floor • New York, NY 10010 [Varying footer message] *Required info. • Set text in Arial, Helvetica, or your email client’s default font. It is best to have the text of your message match your signature. • Set text at a reasonable size. 10 pt is recommended for most fonts, (or 13 pixels if you’re using Mac Mail). • Set text color to black. • Your name and footer message are the only items that should appear bold. • Use two hyphens followed by a space as a separator above your contact information. • Use soft returns (keyboard shortcut: Shift+Return) between lines, to avoid large paragraph spacing in some email clients. • If the second and third lines of your information contain three or less items, they should be condensed to one line. • Your signature should contain only one BrainPOP URL, which is most relevant to your area of work. • Use “http://www.” at the beginning of each URL, so it is likely to be linked in the viewer’s message. • Only include the footer message as it is dictated by our marketing team. EXAMPLES -Jane Doe • Director of Outreach • BrainPOP Educators janed@brainpop.com • @brainpop • http://www.brainpop.com/educators t. 212.555.1234 • c. 646.555.1234 • f. 212.555.5678 71 West 23rd Street, 17th Floor • New York, NY 10010 New on BrainPOP: GameUp! Play. Seriously. -John Doe • Creative Director • BrainPOP johnd@brainpop.com • http://www.brainpop.com • t. 212.555.1234 71 West 23rd Street, 17th Floor • New York, NY 10010 © 1999–2011 BrainPOP. All rights reserved. 51 Stationery / Mobile email signature When formatting your mobile email signature, please use the format below as a guide: -[Name] [Company] XXX.XXX.XXXX EXAMPLE -John Doe BrainPOP 718.555.1234 © 1999–2011 BrainPOP. All rights reserved.