McCall`s Quilting

Transcription

McCall`s Quilting

Q U I L T I N G
C O M M U N I T Y
AMERICA’S FAVORITE QUILTING MAGAZINE ™
2015
QUILTING
MEDIA BROCHURE
&
RATE CARD
QUILTING
As the premier quilting enthusiast media company, F+W provides
quilters all over the world the highest quality quilting information,
ideas, projects, and inspiration. Through our portfolio of leading
quilting publications: Fons & Porter’s Love of Quilting, McCall’s
Quilting, Quilters Newsletter, Quiltmaker, Quilting Arts, Modern
Patchwork, International Quilt Festival Quilt Scene, Quick
Quilts, Easy Quilts, and Quilty, along with their respective online
communities and websites, we offer quilters continual, engaging,
and innovative content that improves their lives and their quilting.
Through popular events and online connectivity, we’re in touch with
our passionate consumers and strive to create the best original and
classic content they expect.
With over 100 years of brand publishing history, F+W has a
rich heritage of creating editorial that meets the desires of
all different types of quilters. Each year we deliver over 70
publications, 8 bi-weekly email newsletters, 9 video-on-demand
show series found on QNNtv.com and Craft Daily, 2 PBS television
programs, Webinar Educational Courses, multiple social networks
including our own community Quilters Club of America, numerous
blog posts, and a host of online interaction—F+W reaches over a
million quilting enthusiasts!
U I L T I N G
M M U N I T Y
We’re certain that F+W has something unique to offer your
business to help you meet your marketing goals and to continue
to drive the quilting industry forward.
OUR CUSTOMERS
To date, there are over 16.4 million quilters in the United
States alone. Despite the breakneck pace of life in the 21st
century, people everywhere are making time to create
masterpieces from fabric and thread, and passionately
engage in the art of quiltmaking.
F+W knows your customers. They have been quilting an
average of 20 years, start over 17 projects each year, and
spend almost 25 hours a month on their craft. Your customers
are educated, passionate, active and creative. And best of
all, they spend money on the quilting products and services
they see in the pages of our magazines, and on our websites,
every day.
1
F W c o m m u n i t y. c o m
QUILT MARKET SEGMENTATION
BROAD
(Lifestyle/International)
Quilters
Newsletter
McCall’s
Quilting
BEGINNER
Quilting Arts
EXPERT
Quiltmaker
Quick
Quilts
Quilty
Modern
Patchwork
Fons & Porter’s
Love of Quilting
Easy
Quilts
NARROW
(Project/Focused)
9 LEADING, TARGETED BRANDS
F+W brands hold a sustainable advantage over all others in the market: we have the
broadest reach, and our targeted consumer focus can deliver your message just where you
want it. F+W interacts with millions of consumers every year through its popular enthusiast
brands averaging only 37% crossover between titles.
We have the platform to deliver the largest and most diverse range of
media and products to over 75% of dedicated quilters in the United States.
• Magazines and digital editions reach
a total, annual circulation of 965,482
copies per year, which is 71% more than
the competitor publications combined.
• Content websites reach 840,979 monthly
unique web visitors, which is 87% more
than the competitor websites combined.
• Email newsletters reach 500,000, unique
opt-in email subscribers bi-weekly.
• Live quilting and sewing events hosted
in over 16 venues nationwide.
• Video-on-Demand website channel,
QNNtv and Craft Daily—thousands of
videos featuring a substantial, diverse
presentation of the most popular,
regularly viewed online TV programs.
• PBS: Public Broadcast Television shows
such as: Fons & Porter’s Love of Quilting
and Quilting Arts both available to 89%
of U.S. households.
2015 Quilting Media
2
AT A GLANCE
OUR ADVERTISING ADVANTAGE
There’s no doubt quilters are as diverse as the quilts they
create with various interests and abilities. No single quilting
publication will meet the interests of all quilters out there
today. So how can you maximize your coverage to reach
the different market segments?
Whether you want to reach beginners or experts,
traditionalists or trendsetters, with F+W you can focus on
any specific segment, or work with all of our magazines to
ensure broad coverage across the spectrum.
Q U I L T I N G
C O M M U N I T Y
The Quilts You Want to Make—We Show You How
CATEGORY:
CATEGORY:
CATEGORY:
CATEGORY:
TRADITIONAL
TRAD. W/TWIST
SKILL:
UPDATED
TRADITIONAL
TRAD./MOD./
CONTEMPORARY
INTERMEDIATE
SKILL:
FOCUS:
BEGINNER –
INTERMEDIATE
PROJECTS
INTERMEDIATE –
ADVANCED
STYLE:
FRIENDLY
REACH
PRINT READERSHIP:
SKILL:
SKILL:
FOCUS:
INTERMEDIATE –
EXPERT
FOCUS:
PROJECTS
FOCUS:
PROJECTS
STYLE:
STYLE:
ENGAGING
LIFESTYLE W/
PROJECTS
SOPHISTICATED
REACH
STYLE:
COMPREHENSIVE
279,000
REACH
EMAIL SUBSCRIBERS:
PRINT READERSHIP:
147,000
REACH
244,153
220,000
EMAIL SUBSCRIBERS:
PRINT READERSHIP:
MO. ONLINE VISITORS:
EMAIL SUBSCRIBERS:
115,429
83,000
234,677
207,026
EMAIL SUBSCRIBERS:
MO. PAGE VIEWS:
149,748
95,062
205,238
MO. PAGE VIEWS:
MO. PAGE VIEWS:
371,311
760,025
784,732
PRINT READERSHIP:
88,640
MO. PAGE VIEWS:
198,611
3
CATEGORY:
Upscale/Modern
SKILL:
BEGINNER INTERMEDIATE
FOCUS:
REACH
PRINT READERSHIP:
10,000
EMAIL SUBSCRIBERS:
N/A
CATEGORY:
TRAD./ MODERN
TWIST
SKILL:
NEW BEGINNER
FOCUS:
PROJECTS
MO. ONLINE
VISITORS:
STYLE:
N/A
STYLE:
Sophisticated
MO. PAGE VIEWS:
FUN
PROJECTS
REACH
PRINT READERSHIP:
28,000
EMAIL SUBSCRIBERS:
N/A
14,000 & GROWING
MO. PAGE VIEWS:
42,000 & GROWING
N/A
CATEGORY:
CATEGORY:
CATEGORY:
ART/CONTEMPORARY
TRADITIONAL
SKILL:
SKILL:
UPDATED
TRADITIONAL
INTERMEDIATE –
ADVANCED
CONFIDENT BEGINNER
SKILL:
FOCUS:
BEGINNER
FOCUS:
FOCUS:
CREATIVITY
MEMBERSHIP W/
PROJECTS
STYLE:
STYLE:
STYLE:
ENGAGING
QUICK AND EASY
CHARMING
REACH
REACH
REACH
PRINT READERSHIP:
PRINT READERSHIP:
PRINT READERSHIP:
47,000
81,000
100,000
EMAIL SUBSCRIBERS:
QCA:
EMAIL SUBSCRIBERS:
131,725
Premium = 31,847
Social = 112,908
COMBINED WITH
McCALLS
119,187
EMAIL SUBSCRIBERS:
MO. PAGE VIEWS:
155,045
8,301
350,380
MO. PAGE VIEWS:
89,923
10,278
PROJECTS
MO. PAGE VIEWS:
361,918
2015 Quilting Media
4
THE INDUSTRY
QUILTING IN AMERICATM 2014
Quilting in America™ surveys are conducted to measure the
amount of time and money quilters spend on their hobby and
to identify and profile key market segments. The first study was
conducted in 1994, with subsequent surveys in 1997, 2000, 2003,
2006, and 2010. In 2014, TNS Marketing, Inc. and DP Research
Solutions conducted the two-part study to continue to provide an
independent assessment of trends occurring within the industry.
What did we find out? That quilting in America is not just big, it’s
also big business. Here’s a quick glimpse at the current market.
Q U I L T I N G All U.S. Quilters – Total Spending $3.76 billion
Dedicated Quilters – Total Spending $2.27 billion
C O M M U N I T Y U.S. QUILTING MARKET DEDICATED QUILTERS
Dedicated Quilters
are the mainstay of
F+W Quilt readership.
3.5
3.0
BILLIONS $
“Dedicated Quilters,”
defined as those that
spend more than $500
per year on quilting
supplies, represent 12.2%
of all U.S. quilters, and
account for 60.4% of all
quilt-related spending.
2.5
$2.27B
2.0
$1.49B
1.5
1.0
0.5
0
12.2%
DEDICATED QUILTERS
87.8%
CASUAL QUILTERS
DID YOU KNOW?
• There are 16.40 million U.S. quilters over the age of 18
• 10.3% of households include an average of 1.3 quilters each
• 12.2% are dedicated quilters
• Dedicated quilters spend an average of $3,296 a year on
quilting-related products including fabric, batting, thread,
needles, scissors, rotary cutters, mats and blades, rulers,
marking tools, pins, patterns, thimbles, and other accessories
• Dedicated quilters are projected to buy 200 million yards of
fabric next year
• Dedicated quilters account for 60.4% of all industry expenditures
Advertising in F+W Quilting publications helps YOU get a piece
of the $3.76 BILLION spent each year on quilting products!
5
2014 QUILTING IN AMERICA
TM
HIGHLIGHTS
The following information highlights the buying behaviors
of “Dedicated Quilters”
HER QUILTING “STUFF”
• The majority (88%) have a room dedicated to sewing/quilting activities
• On average, she has $12,861 of quilting tools and supplies
• On average, she owns $5,940 worth of fabric
SEWING MACHINES
• She owns an average of 3.1 traditional sewing machines
• 30% own more than 4 traditional sewing machines
• In the past 12 months, 27% of dedicated quilters purchased a new
traditional sewing machine for an average price of $2,505
FABRIC
• In the past 12 months, she purchased an average of
99.9 yards of fabric at a cost of $1,173 ($11.74 average price per yard)
• Favorite Patterns .. Batiks (73%) .. Tone-on-tone neutrals (53%) ..
Holiday prints (52%) .. Small-scale florals (51%)
• Color Schemes most often purchased .. Jewel Tones (68%) .. Bright colors (63%) .. Earth Tones (58%) .. Neutrals (51%) .. Pastels (41%)
THREAD
• In the past 12 months, she spent an average of $158.20 on thread
• On average, she owns $803.80 worth of thread and has an average of
189 spools of thread in her collection ($4.25 average price per spool)
• Color Schemes most often purchased .. Neutrals (77%) .. White (55%) ..
Earth Tones (52%) .. Black (50%) .. Jewel Tones (47%)
BOOKS
• Bought an average of 3.6 quilting books in the past 12 months with an
average price of $20.40 per book
• Favorite places to buy books .. Quilt shops (40%) .. Online retailers
(40%) .. Sewing specialty chains (29%) .. Quilting shows/events (21%)
MAGAZINES
• Subscribe to or read an average of 3.7 quilting magazines
• Spend an average of 4.8 hours reading quilting magazines each month
• Primary reasons offered for reading quilting magazines:.. Learn new
tips & techniques .. Get quiltmaking inspiration .. Learn about new
products
INTERNET
• Majority (96%) own a personal computer
• 89% regularly access the Internet
• Average 3 hours per week on quilting websites
• 50% go online 3 or more times a day
• 73% visited quilting specific sites
• 46% belong to Facebook
• Primary reasons for visiting quilting websites: .. Get free quilt
patterns..Learn about quilting products .. Shop for quilting supplies ..
Get quiltmaking inspiration .. Search for fabrics
KEY FINDINGS
• T
he estimated value of
the U.S. quilting market in
2014 is $3.76 billion
(up 5.03% since 2010)
• 12.61 million quilting
households in the U.S.
(down 23% from 2010)
• Total number of quilters in
the U.S. is 16.40 million
(down 23% from 2010)
• Average U.S. quilting
household annual expenditure
is up 36% to $298
• 12.2% of U.S. quilting
households are considered
“dedicated,” responsible
for generating 60.4% of
quilt industry spending
($2.27 billion)
WHO IS THE DEDICATED QUILTER?
• Female
• 64 years old
• Well educated (79% attended college)
• Affluent ($101,080 household income)
• Quilting for an average of 20.3 years
• Spends on average $3,296 per year
on quilting
• Quilting Style(s)…81% prefer
traditional quilting, 38% art quilting
and 35% modern quilting
RESEARCH OBJECTIVE & METHODOLOGY
Quilting in America 2014 is the seventh in a series of studies
done since 1994 with the intent of measuring the amount of
time and money quilters spend on their hobby in addition to
profiling the key segments of the market.
For more information or to purchase a copy of the full
survey, go to www.shopfonsandporter.com/QIA
2015 Quilting Media
6
ABOUT
From popular quiltmakers and designers, Marianne
Fons and Liz Porter – Fons & Porter’s Love of Quilting
is rich with traditional American quilt designs. Each
issue features 10–20 quilt projects ranging in size
from miniatures to bed quilts and offers easy-tofollow instructions, full-color styled photography, and
detailed color illustrations for successful construction.
IN EVERY ISSUE
Extensive project skill building technique Sew Easy tutorials
• Projects from Marianne and Liz
• Shop Hop product reviews
• Bookshelf book reviews
• Sew & Tell where readers share their creativity
REACH
PRINT READERSHIP:
279,000
(73% Subs/27% Newsstand)
EMAIL SUBSCRIBERS:
244,153 Bi-weekly
234,677 Avg. Monthly
MO. PAGE VIEWS:
760,025 Avg. monthly
page views
SOCIAL MEDIA:
Facebook 237,658
Pinterest 15,605
Twitter 5,530
YouTube 23,630
DISPLAY ADVERTISING
SCHEDULES & NET RATES
2015 RATE CARD
Love of Quilting - NET 4C RATES 2015
SIZE
AVERAGE AGE 62.4
AVERAGE YEARS QUILTING 15.7
ANNUAL INCOME $86,010
COLLEGE EDUCATION 70%
EMPLOYMENT STATUS:
RETIRED 47%
HOMEMAKER 10%
FULL /PART TIME 40%
SKILLS BREAKDOWN:
BEGINNERS 5%
INTERMEDIATE 56%
ADVANCED/EXPERT 38%
BELONGING TO
QUILT GUILD 54%
7
6x
12x
24x
30x
2-Page Spread
$14,348
$12,190
$10,328
$9,758
$9,324
2/3 Page
$5,440
$4,624
$3,919
$3,698
$3,526
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page
1/12 Page
Cover 2 or 3
Cover 4
DEMOGRAPHICS:
1x
$7,174
$4,450
$3,213
$2,474
$1,581
$863
$608
$8,105
$8,394
$6,095
$3,783
$2,729
$2,104
$1,343
$765
$544
$6,889
$7,136
$5,164
$4,879
$3,205
$3,026
$2,316
$2,185
$1,781
$1,683
$1,139
$1,075
$672
$629
$480
$434
$5,835
$5,512
$6,044
$5,708
$4,662
$2,890
$2,091
$1,607
$1,029
$595
$412
$5,270
$5,457
Positioning of the ads is Run of Press (ROP) and special placement requests are at the discretion of the publisher.
Requested Full Page positions are guaranteed only as space permits and when accompanied by premium rate
equal to “Cover 2 or 3” earned frequency gross rate per insertion. Deduct 25% for B/W rates.
REGULAR SCHEDULE (2015 Advertising Dates)
ISSUE
March/April
May/June
July/August
September/October
November/December
January/February 2016
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
02/10/15
02/15/15
03/25/15
04/15/15
12/15/14
04/14/15
06/16/15
08/11/15
10/13/15
12/22/14
04/21/15
06/21/15
08/16/15
10/18/15
02/03/15
05/27/15
07/29/15
09/23/15
11/25/15
02/17/15
06/17/15
08/19/15
10/14/15
12/16/15
FONS & PORTER’S
SPECIAL INTEREST PUBLICATIONS
Capture the attention of new quilters shopping newsstands and bookstores through
these special publications: Quilting Quickly (featuring Pre-Cuts); Quilting Celebrations
(featuring Appliqué); Scrap Quilts (using your stash)
Please see page 16 for the ad rates on the SIP titles.
ABOUT
S F O R T H E H O L I D AY S
F E S T I V E , F U N & FA B U L O U
McCall’s Quilting
I LTI NG
TH E B EST OF AM ER ICAN QU
November/December 2014
17
Original
McCallsQuilting.com
Projects
to Make
Great Gifts
I LTI NG
for Quilters
to Give or Get!
Volume 21 No. 6
Quilts!
7Star
Simple to Elaborate
Quilt Appraisals
IN EVERY ISSUE
I LTI NG
How, When, Why?
Spring
Sneak
Peek!
November/December 2014
Visit us at McCallsQuilting.com
page 82
REACH
PRINT READERSHIP:
220,000
(73% Subs / 27% Newsstand)
EMAIL SUBSCRIBERS:
207,026 Bi-weekly
MO. PAGE VIEWS:
784,732 Avg.
Monthly Page Views
SOCIAL MEDIA:
Facebook 127,174
Pinterest 12,497
Twitter 7,591
YouTube 13,058
DEMOGRAPHICS:
AVERAGE AGE 62.9
EMPLOYMENT STATUS:
RETIRED 49%
HOMEMAKER 10%
FULL /PART TIME 38%
SKILLS BREAKDOWN:
BEGINNERS 7%
INTERMEDIATE 54%
ADVANCED/EXPERT 39%
BELONGING TO
QUILT GUILD 47%
McCall’s Quilting has been celebrating the splendor
of traditional quilting since 1993. Presented with
modern flair, each issue brings quilters the finest
creations from today’s best designers. Featuring
beautiful patterns for the entire home, every issue
provides a broad range of projects to create stunning
bed-sized quilts, wall hangings and gifts, ranging from
heirloom patterns to festive seasonal designs.
• Original projects presented with beautiful
photography and accurate patterns
• Creative designs for every quilting skill level,
easy to expert
• Editor’s Fresh Picks selections for must-have
products
• Block Builder Workshop Educational Video Tied
to Editorial
• Inspiration from the McCall’s Editorial Team
• Layer, Baste, Quilt featuring a specific technique
DISPLAY ADVERTISING
2015 RATE CARD
McCall’s Quilting - NET 4C RATES 2015
SIZE
1x
6x
12x
24x
30x
2-Page Spread
$8,110
$7,702
$7,310
$6,078
$5,678
2/3 Page
$3,009
$2,865
$2,712
$2,261
$2,108
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page
1/12 Page
Cover 2 or 3
Cover 4
$4,055
$2,508
$1,879
$1,352
$978
$808
$578
$4,650
$5,049
$3,851
$2,384
$1,785
$1,284
$927
$769
$553
$4,420
$4,794
$3,655
$2,257
$1,692
$1,216
$876
$723
$519
$4,186
$4,548
$3,039
$2,839
$1,879
$1,755
$1,411
$1,322
$1,016
$952
$731
$680
$604
$565
$434
$400
$3,485
$3,260
$3,789
$3,540
REGULAR ISSUE SCHEDULE (2015 Advertising Dates)
ISSUE
March/April
May/June
July/August
September/October
November/December
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
01/28/15
02/02/15
03/11/15
04/01/15
11/26/14
04/01/15
05/27/15
07/28/15
09/23/15
12/01/14
04/06/15
06/01/15
08/02/15
09/28/15
01/14/15
05/13/15
07/08/15
09/09/15
11/04/15
02/04/15
06/03/15
07/29/15
09/30/15
11/25/15
McCall’s Special Interest Publications
Capture the attention of new quilters shopping newsstands and bookstores
through these niche publications: Vintage Quilt Inspirations, Heritage Quilts
Made Modern, America Loves Scrap Quilts.
2015 Quilting Media
8
Buddy Quilts: Double the Fun
in!
27es to W5
Quiltmaker
anc ge
Ch Pa
The Quilts You Want to Make—We Show You
The Quilts You Want to Make—We Show You How
How
14
Creative
Projects
• Stockings
• Pincushion
• Holiday
Quilts
& More!
November/December ‘14 No. 160
Year of Machine Quilting: Putting it all together
REACH
PRINT READERSHIP:
147,000
(72% Subs /28% Newsstand)
115,429 Bi-weekly
MO. PAGE VIEWS:
Page Views
SOCIAL MEDIA:
Facebook 69,327
Pinterest 22,250
Twitter 4,616
YouTube 4,050
AVERAGE AGE 62.3
EMPLOYMENT STATUS:
RETIRED 48%
HOMEMAKER 11%
FULL /PART TIME 38%
SKILLS BREAKDOWN:
BEGINNERS 6%
INTERMEDIATE 56%
ADVANCED/EXPERT 39%
BELONGING TO
QUILT GUILD 47%
• Traditional designs with creative twists and
whimsical quilts
• Time-saving techniques, helpful how-to’s and
product reviews
• Year of Machine Quilting
• Join Diane Harris as she showcases decorative
stitches done on your sewing machine for a variety
of quilting options
• Inspiration, ideas and finishing touches
• Following trends with a unique topic in each issue
(contact your rep for list)
DISPLAY ADVERTISING
2015 RATE CARD
Quiltmaker - NET 4C RATES 2015
SIZE
1x
6x
24x
30x
$7,124
$6,758
$6,418
$5,356
$4,990
2/3 Page
$2,639
$2,508
$2,380
$1,981
$1,849
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page
1/12 Page
Cover 4
$3,562
$2,206
$1,649
$1,186
$854
$706
$510
$4,080
$4,429
$3,379
$2,095
$1,573
$1,131
$812
$672
$480
$3,876
$4,216
$3,209
$1,985
$1,492
$1,067
$774
$629
$455
$3,676
$3,991
$2,678
$1,649
$1,241
$893
$642
$531
$383
$3,060
$3,324
$2,495
$1,594
$1,156
$829
$599
$493
$361
$2,856
$3,103
ISSUE
March/April
May/June
July/August
September/October
November/December
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
02/03/15
02/08/15
03/18/15
04/08/15
12/02/14
03/31/15
06/02/15
08/04/15
09/29/15
12/07/14
04/05/15
06/07/15
08/09/15
10/04/15
01/14/15
05/13/15
07/15/15
09/16/15
11/11/15
02/04/15
06/03/15
08/05/15
10/07/15
12/02/15
Quiltmaker Special Interest Publications
Capture the attention of new quilters shopping newsstands and bookstores
through these niche publications: Two famous 100 Blocks collector’s editions
and two versions of Quilts Made from 100 Blocks where designers are
tasked with creating projects using blocks found in past collector’s editions
of 100 Blocks
9
12x
2-Page Spread
Cover 2 or 3
DEMOGRAPHICS:
First published in 1982, Quiltmaker has become a
favorite source for fresh quilt patterns for every skill
level. Quiltmaker projects feature a variety of techniques
including appliqué, foundation piecing, embroidery
and a quilting plan to complete every quilt—plus, timesaving kits for several patterns. Color options from the
newest fabrics and alternate size charts where possible
boost the value and inspiration of each full-color issue.
IN EVERY ISSUE
Visit quiltmaker.com
EMAIL SUBSCRIBERS:
ABOUT
er
Exclusive Quilt Design Honors QN Found
Celebrating
45
NITY
ART • CRAFT • COMMU
Make the
Cover Quilt!
Pg. 68
AUgUsT/sEPTEMbER 2014/NO.441
Years
www.QuiltersNewsletter.com
62
Stunning
QuiLts
Buying a
Longarm?
What to
Consider
First published in 1969, Quilters Newsletter immerses the
passionate enthusiast in the worldwide quilting community
by providing advanced quilting patterns, news and in-depth
articles about quilt history, events, contests, exhibits, charity
efforts, industry happenings, and other topics that interest
today’s dedicated quilter. Quilters Newsletter inspires even
the most experienced quilters to expand their quilt savvy
and develop new skills.
IN EVERY ISSUE
What’s
Your Quilt
Worth?
See Pg. 38
• In-depth news, articles, and historical features from
around the globe
• Innovative patterns and techniques that inspire
dedicated quiltmakers and reflect the hottest trends
in all styles—traditional, contemporary, artistic,
and modern
• Reviews of the latest quiltmaking products, newly
released books, and fabrics
• Staff Picks the latest tools, books and fabrics
• Stimulating photo-packed pages showcasing awardwinning quilts and prestigious exhibits
• Exclusive digital extras above and beyond what is
printed in every issue
REACH
PRINT READERSHIP:
83,000
EMAIL SUBSCRIBERS:
ABOUT
DISPLAY ADVERTISING
88,640 Avg. Monthly
2015 RATE CARD
95,062 Bi-weekly
MO. PAGE VIEWS:
198,611 Avg.
Monthly Page Views
SOCIAL MEDIA:
Facebook 108,442
Pinterest 14,398
Twitter 1,580
YouTube 7,114
Quilters Newsletter - NET 4C RATES 2015
SIZE
AVERAGE AGE (40% are 40-59) 62.8
EMPLOYMENT STATUS:
RETIRED 48%
HOMEMAKER 11%
FULL /PART TIME 38%
SKILLS BREAKDOWN:
BEGINNERS 3%
INTERMEDIATE 48%
ADVANCED/EXPERT 49%
BELONGING TO
QUILT GUILD 54%
6x
12x
24x
30x
2-Page Spread
$10,064
$9,358
$8,458
$7,548
$7,046
2/3 Page
$3,829
$3,562
$3,217
$2,873
$2,682
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page
1/12 Page
DEMOGRAPHICS:
1x
Cover 2 or 3
Cover 4
$5,032
$2,941
$1,989
$1,526
$1,029
$795
$548
$5,772
$6,014
$4,679
$2,737
$1,849
$1,420
$956
$740
$510
$5,372
$5,593
$4,229
$2,469
$1,670
$1,284
$867
$667
$459
$5,194
$5,415
$3,774
$3,523
$2,206
$2,061
$1,492
$1,394
$1,143
$1,071
$769
$723
$595
$557
$412
$387
$4,331
$4,042
$4,509
$4,212
ISSUE
Febuary/March
April/May
June/July
August/September
October/November
December/January 2016
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
01/13/15
01/18/15
02/25/15
03/18/15
11/19/14
03/17/15
05/19/15
07/18/15
09/15/15
11/24/14
03/22/15
05/24/15
07/23/15
09/20/15
01/07/15
04/29/15
07/01/15
09/02/15
10/28/15
01/28/15
05/20/15
07/22/15
09/23/15
11/18/15
Quilters Newsletter Special
Interest Publications
Capture the attention of new quilters shopping newsstands and bookstores through
these niche publications: Four in the Best Series: Tradition with a Twist, Kids Quilts,
Christmas, Pre-Cuts
2015 Quilting Media
10
ABOUT
Since it debuted, Quilting Arts has been THE magazine
for readers who want to explore the ideas, techniques and
textiles of embellished and contemporary art quilting. Each
issue is filled with design inspiration from world-renowned
artists, great projects with step-by-step directions, gorgeous
full-color photographs of world-class art quilts, and lots
of motivation for developing your own personal style and
creating one-of-a-kind art.
IN EVERY ISSUE
• Gallery of Art Quilts: World-class artwork from professional
artists from around the globe
• Results from our Reader’s Challenges: featuring artwork
from our readers!
• Artist Profiles, Interviews, and Spotlights Focusing on
innovative artists and their work
• Reviews: Book, video and products
• Out of the Toolbox: Focus on new products
• Design and Stitch Articles with an art-quilting focus on
stitching and surface design
REACH
PRINT READERSHIP:
47,000
EMAIL SUBSCRIBERS
(Quilting Daily):
131,725 Bi-weekly
MO. ONLINE VISITORS
(Quilting Daily):
MO. PAGE VIEWS
(Quilting Daily):
DISPLAY ADVERTISING SCHEDULES & NET RATES
2015 RATE CARD
Quilting Arts - NET 4C RATES 2015
SIZE
SKILLS BREAKDOWN:
BEGINNERS 6%
INTERMEDIATE 42%
ADVANCED/EXPERT 52%
BELONGING TO
QUILT GUILD 52%
$4,039
$3,837
2/3 Page
$1,735
$1,648
$1,566
$1,331
$1,264
1/2 Page
1/4 Page
$2,633
$1,683
$1,233
$730
$604
1/6 Page
1/9 Page
Cover 2 or 3
Cover 4
$495
$319
$2,992
$3,097
$2,501
$1,599
$1,171
$693
$574
$470
$303
$2,842
$2,942
$2,376
$2,020
$1,519
$1,291
$1,112
$946
$658
$560
$545
$463
$447
$380
$288
$245
$2,700
$2,295
$2,795
$2,376
$1,919
$1,226
$898
$532
$440
$361
$233
$2,180
$2,257
ISSUE
February/March
CLOSING
11/19/14
MAT. DUE
SHIP DATE
1/30/15
3/5/2015
11/28/14
April/May
1/23/2015
August/September
5/22/2015
5/29/15
10/2/2015
10/9/15
June/July
October/November
December/January
3/27/2015
7/14/2015
4/3/15
7/21/15
ON-SALE
1/6/2015
1/27/2015
5/7/2015
5/26/15
7/2/2015
9/3/2015
11/12/2015
3/24/15
7/21/15
9/22/15
12/1/15
Quilting arts
Special Interest Publications
Capture the attention of non-subscribers! Reach new quilters shopping
at bookstores and fabric shops with these special issues: Quilting Arts
HOLIDAY packed with plenty of gift-inspired projects and ideas, the
International Quilt Festival Quilt Scene, delving into all things quilting with
fresh modern quilt patterns, Make It Patchwork, and our premier issue for
2015, QuiltCon magazine, celebrating the Modern Quilt Movement and
their 2015 show and conference.
11
30x +
$4,752
2/9 Page
EMPLOYMENT STATUS:
RETIRED 11%
HOMEMAKER 35%
FULL /PART TIME 54%
24x
$5,002
SOCIAL MEDIA
(Quilting Daily):
AVERAGE AGE (40% are 40-59) 60
AVERAGE YEARS QUILTING 20
12x
$5,265
Full Page
1/3 Page
DEMOGRAPHICS:
6x
2-Page Spread
350,380 Avg.
Monthly Page Views
Facebook 37,221
Pinterest 1,524
1x
IN A JIFFY
S E W S P E E DY — C R E AT E
October/November 2014
14
Since 1996, Quick Quilts has delivered appealing,
well-designed, fast and simple quilting projects that
focus on thoroughly, easily understood instruction
with editorial enthusiasm geared to novice and timechallenged quilters. Quick Quilts offers guidance in the
use of today’s finest quality fabrics, tools and supplies;
ultimately developing enthusiastic, life-long quilters!
ns
Desig
t
Cute to elegan
• Lovely florals
• Classic cheddar
• Playful panel
• Batik treat
Wow ‘em!
Weekend
wonders
• Simple strips
• Fast bed
quilt
IN EVERY ISSUE
Just for fun
Creature features
Bugs, birds
& more
REACH
Visit us at QuickQuilts.com
pg. 61
pg. 16
8/25/14 3:29 PM
Quick cover.indd 1
PRINT READERSHIP:
100,000
EMAIL SUBSCRIBERS:
Shared with McCalls
8,301 Avg. Monthly
MO. PAGE VIEWS:
10,278 Avg.
Monthly Page Views
DEMOGRAPHICS:
AVERAGE AGE (40% are 40-59) 62.8
EMPLOYMENT STATUS:
RETIRED 48%
HOMEMAKER 11%
FULL /PART TIME 38%
SKILLS BREAKDOWN:
BEGINNERS 3%
INTERMEDIATE 48%
ADVANCED/EXPERT 49%
BELONGING TO
QUILT GUILD 54%
ABOUT
• Fast original projects and easy-to-make patterns
• How-to photography showcasing new techniques,
step-by-step
• Accurate patterning and clear instructions from
quiltmaking experts
• Quiltmaking Fundamentals provides the basics
• Pattern section including full-size templates
• Product reviews and readers’ quilt photos provide
information and inspiration
• Education Feature: Block Builder Workshop (also
available as a TV series)
DISPLAY ADVERTISING
2015 RATE CARD
Quick Quilts - NET 4C RATES 2015
SIZE
1x
6x
12x
24x
30x
2-Page Spread
$4,574
$4,352
$4,114
$3,426
$3,196
2/3 Page
$1,666
$1,581
$1,500
$1,250
$1,165
Full Page
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1/8 Page
1/12 Page
Cover 2 or 3
Cover 4
$2,287
$1,369
$948
$731
$514
$417
$298
$2,618
$2,954
$2,176
$1,300
$900
$697
$489
$395
$285
$2,486
$2,805
$2,057
$1,233
$850
$655
$459
$374
$264
$2,359
$2,656
$1,713
$1,598
$1,024
$956
$706
$663
$548
$510
$383
$357
$315
$293
$221
$208
$1,964
$1,832
$2,214
$2,066
ISSUE
April/May
June/July
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
03/04/15
03/09/15
04/22/15
05/06/15
12/31/14
01/05/15
August/September
04/29/15
05/04/15
December/January 2016
08/26/15
08/31/15
October/November
February/March 2016
06/24/15
10/23/15
06/29/15
10/28/15
02/18/15
06/17/15
08/12/15
10/14/15
12/16/15
03/04/15
07/01/15
08/26/15
10/28/15
12/30/15
2015 Quilting Media
12
QUILTERS CLUB OF AMERICA
Quilters Club of America is a membership
exclusive online community designed
by quilters for quilters. Intended to draw
passionate quilters of all interest and skill
levels, members who join QCA can interact
with other quilters, industry sponsors, and
find instruction, inspiration, and fun.
BY THE
NUMBERS
• 31,847 quilters pay for
premium membership
(top-tier quilting enthusiasts)
• 112,908 registered members
(non-paying members)
• 361,918+ average
monthly page views
ABOUT
Easy Quilts is the official publication of the
Quilters Club of America and is a projectpacked hit! Each issue is chock full of stunning
quilts you can create in a weekend or less.
Every member of Quilters Club of America
receives all issues of Easy Quilts as a benefit
of membership, and it’s also distributed on
newsstands, online and in quilt shops.
REACH
PRINT READERSHIP:
81,000
EMAIL SUBSCRIBERS (QCA):
155,045 Bi-weekly
MO. ONLINE VISITORS (QCA):
89,923 Avg. Monthly
MO. PAGE VIEWS (QCA):
361,918 Avg.
Monthly Page Views
SOCIAL MEDIA (QCA):
Facebook 86,680
DISPLAY ADVERTISING
2015 RATE CARD
Easy Quilts - NET 4C RATES 2015
SIZE
AVERAGE AGE 60
SKILLS BREAKDOWN:
BEGINNERS 11%
INTERMEDIATE 74%
ADVANCED/EXPERT 15%
BELONG TO A QUILT GUILD 35%
WHAT IS TYPICALLY DONE
WITH QUILTS:
GIVE AS GIFTS 62%
DECORATE 12%
USE AS BEDDING 11%
DONATE TO CHARITY 8%
13
6x
12x
24x
30x +
$5,346
$5,084
$4,812
$4,114
$3,910
2/3 Page
$2,299
$2,185
$2,070
$1,768
$1,679
Full Page
1/2 Page
1/3 Page
DEMOGRAPHICS:
1x
2-Page Spread
1/4 Page
1/6 Page
1/8 Page
1/12 Page
Cover 2 or 3
Cover 4
$2,673
$1,730
$1,148
$871
$680
$463
$264
$3,022
$3,128
$2,542
$1,645
$1,092
$825
$646
$404
$230
$2,869
$2,971
$2,406
$1,560
$1,033
$786
$612
$357
$204
$2,720
$2,818
$2,057
$1,330
$884
$672
$523
$319
$183
$2,325
$2,406
$1,955
$1,267
$842
$638
$506
$302
$174
$2,210
$2,287
ISSUE
Summer
Fall
Winter
Spring 2016
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
05/19/15
05/24/15
07/01/15
07/22/15
01/27/15
09/15/15
11/10/15
02/01/15
09/20/15
11/15/15
03/11/15
10/28/15
12/23/15
04/01/15
11/18/15
01/13/16
As a print advertiser in Easy Quilts, you can become a sponsor
of QCA where your products reach an ever-growing community
of quilters who are passionate about their craft!
ABOUT
Fresh. American. Quilts. With drool-worthy projects,
simple step-by-step instructions always at the beginner
level, Quilty is out to inspire the next generation of
American quilters. Our format is sleek, shiny and
packed with extras so that anyone—even the rookiest of
rookies—can navigate her way to a quilt of her very own.
IN EVERY ISSUE
• 12–15 easy and approachable quilt patterns
• Basic sewing and quilting necessities from start to finish
• Color Theory lessons on working with color
• Loot product review—products Quilty loves right now
• Quilty Boot Camp featuring tips and techniques, accurate
cutting, marvelous methods and easy machine quilting
REACH
DISPLAY ADVERTISING
PRINT READERSHIP:
2015 RATE CARD
28,000
SOCIAL MEDIA:
Quilty - NET 4C RATES 2015
SIZE
1x
6x
12x
24x
30x +
Facebook 13,694
2-Page Spread
$3,970
$3,774
$3,612
$3,290
$3,180
No website
or Newsletter
2/3 Page
$1,700
$1,619
$1,551
$1,415
$1,364
Full Page
1/2 Page
1/3 Page
$1,985
$1,279
$854
$650
1/4 Page
1/12 Page
Cover 2 or 3
DEMOGRAPHICS:
EMPLOYMENT STATUS:
RETIRED 34%
HOMEMAKER 15%
FULL /PART TIME 47%
Cover 4
$769
$536
$450
1/8 Page
$1,216
$621
$565
1/6 Page
$1,887
$400
$305
$2,278
$2,380
$285
$2,168
$2,261
$1,806
$1,645
$1,169
$1,071
$774
$706
$591
$540
$514
$300
$247
$2,074
$1,896
$2,168
$689
$451
$320
$272
$1,029
$519
$472
$355
$1,590
$1,981
$238
$1,828
$1,904
equal to “Cover 2 or 3” earned frequency gross rate per insertion.
REGULAR ISSUE SCHEDULE - 2015 ADVERTISING DATES
ISSUE
March/April
May/June
July/August
September/October
November/December
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
03/17/15
03/22/15
04/29/15
05/20/15
01/06/15
05/05/15
07/07/15
08/25/15
11/03/15
01/11/15
05/10/15
07/12/15
08/30/15
11/09/15
02/18/15
06/17/15
08/19/15
10/07/15
12/16/15
03/11/15
07/08/15
09/09/15
10/28/15
01/06/16
SKILLS BREAKDOWN:
BEGINNERS 39%
INTERMEDIATE 45%
ADVANCED/EXPERT 11%
2015 Quilting Media
14
ABOUT
The fresh and contemporary appeal of the modern quilt
movement is beautifully represented in the projects
and articles found in Modern Patchwork. Featuring
quick and stylish projects with a contemporary appeal,
Modern Patchwork is packed with inspiration. The fresh
aesthetic of this magazine pays tribute to the modern
quilt movement, and integrates tradition with innovative
techniques to create quilts and accessories that are both
tasteful and unique.
IN EVERY ISSUE
• Artist or designer profiles
• Product and Book Reviews
• Sewing Basics
• Pattern inserts fold out to full-size
• Up to 30 innovative patchwork projects with a modern aesthetic
REACH
PRINT READERSHIP:
10,000
SOCIAL MEDIA:
Facebook 13,694
No website
or Newsletter
DISPLAY ADVERTISING
2015 RATE CARD
Modern Patchwork- NET 4C RATES 2015
SIZE
$3,180
2/3 Page
$1,700
$1,619
$1,551
$1,415
$1,364
1/6 Page
15
30x +
$3,290
1/4 Page
SKILLS BREAKDOWN:
BEGINNERS 30%
INTERMEDIATE 42%
ADVANCED/EXPERT 12%
BELONGING TO
QUILT GUILD 43%
24x
$3,612
1/3 Page
EMPLOYMENT STATUS:
RETIRED 3%
HOMEMAKER 34%
FULL /PART TIME 63%
12x
$3,774
1/2 Page
6x
$3,970
Full Page
DEMOGRAPHICS:
1x
2-Page Spread
2/9 Page
1/9 Page
Cover 2 or 3
Cover 4
$1,985
$1,279
$854
$650
$1,887
$1,216
$769
$621
$565
$536
$450
$400
$305
$2,278
$2,380
$285
$2,168
$2,261
$1,806
$1,645
$1,169
$1,071
$774
$706
$591
$540
$514
$472
$355
$320
$272
$247
$2,074
$1,896
$2,168
$1,981
$1,590
$1,029
$689
$519
$451
$300
$238
$1,828
$1,904
equal to “Cover 2 or 3” earned frequency gross rate per insertion.
REGULAR ISSUE SCHEDULE - 2015 ADVERTISING DATES
ISSUE
Spring 2015
Summer 2015
Winter 2015
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
05/03/15
05/10/15
06/23/15
07/02/15
02/20/15
09/20/15
02/27/15
09/27/15
04/2/15
11/03/15
04/21/15
11/19/15
2015 SIP AD RATES AND SCHEDULES
SIP - NET 4C RATES 2015
SIZE
1x
6x
12x
24x
30x +
2-Page Spread
$3,740
$3,554
$3,400
$3,102
$2,992
2/3 Page
$1,607
$1,526
$1,462
$1,335
$1,288
Full Page
$1,870
$1,211
1/2 Page
1/12 & 1/9 Page
Cover 2 or 3
$582
$531
1/6 Page
$506
$412
1/8 & 2/9 Page
Fons & Porter’s
Quilting Quickly Jan’16
$765
$612
1/4 Page
McCall’s
Quilting
$1,152
$803
1/3 Page
Cover 4
$1,777
$391
$289
$276
$2,151
$2,040
$2,244
$2,129
$1,700
$1,100
$731
$557
$459
$374
$264
$1,932
$2,000
$1,551
$1,003
$667
$506
$442
$319
$238
$1,785
$1,862
$1,496
$969
$646
$489
$425
$306
$234
$1,721
$1,798
SIP ISSUE SCHEDULE
ISSUE
Quilting Quickly March
Quilting Quickly May
Scrap Quilts Spring
Quilting Celebrations Fall
Quilting Quickly July
Scrap Quilts Summer
Quilting Celebrations Winter
Quilting Quickly November
Quilting Quickly Jan’16
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
02/16/15
02/21/15
03/24/15
04/14/15
01/05/15
03/24/15
04/28/15
05/18/15
07/14/15
07/28/15
09/14/15
10/06/15
01/10/15
03/29/15
05/03/15
05/25/15
07/19/15
08/02/15
09/19/15
10/11/15
02/10/15
05/06/15
06/10/15
06/21/15
08/26/15
09/09/15
10/20/15
11/18/15
02/24/15
05/27/15
07/01/15
07/14/15
09/16/15
09/30/15
11/10/15
12/02/15
SIP ISSUE SCHEDULE
ISSUE
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
Vintage Quilt Inspirations
03/18/15
03/23/15
04/29/15
05/20/15
Scrap Quilts
10/20/15
10/25/15
12/02/15
12/23/15
Heritage Quilts Made Modern
07/01/15
07/06/15
08/12/15
09/02/15
Quiltmaker
SIP ISSUE SCHEDULE
ISSUE
Quilts From 100 Blocks #7
100 Blocks Vol. 11
Quiltmaker Classics
Quilts From 100 Blocks #8
NEW AND EXCITING 12” BLOCKS
BLOCKS
Quiltmaker ’s
Quiltmaker ’s
from today’s top designers
collector’s edition
vol. 10
melissa Corry
mickey Depre
monique Dillard
Gingham Girls
Chris Hoover
Bonnie Hunter
Kimberly Jolly
Jo’s Country
Junction
susan Knapp
sue marsh
Carolyn mcCormick
Amanda murphy
Quilters
Newsletter
Quilting Arts
100 Blocks Vol. 12
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
03/03/15
03/08/15
04/15/15
05/06/15
12/30/14
04/28/14
06/30/15
09/15/15
01/04/15
05/03/15
07/05/15
09/20/15
02/11/15
06/10/15
08/12/15
10/28/15
03/04/15
07/01/15
09/02/15
11/18/15
SIP ISSUE SCHEDULE
ISSUE
QuiltCon
CLOSING
1/2/15
MAT. DUE
SHIP DATE
7/7/15
8/18/15
1/9/15
2/10/15
ON-SALE
3/3/15
Quilting Arts HOLIDAY
6/27/15
Make it Patchwork
10/24/15
10/31/15
8/29/15
10/10/15
10/21/15
CLOSING
MAT. DUE
SHIP DATE
ON-SALE
06/09/15
06/14/15
07/22/15
08/12/15
10/27/15
11/01/15
Quilt Festival Quilt Scene
8/22/15
12/9/15
8/26/15
12/23/15
SIP ISSUE SCHEDULE
ISSUE
Best Kids Quilts
Best Christmas
Best Pre-Cut Quilts
Best Twist on Tradition
02/24/15
08/25/15
03/01/15
08/30/15
04/08/15
10/07/15
12/11/15
04/29/15
10/28/15
01/06/16
Yoko saito
margie ullery
Nancy Zieman
And more!
$7.99
US $6.99
CAN
0
03 0084
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02
01
50
01395
09281 01711
71486
Display until January 12,
2
0
2015
Winter 2014 • Volume 10
Sampler Quilt pattern
DeSigner inDeX
BonuS:
Volumes 1-10
Visit quiltmaker.com
2015 Quilting Media
16
DIGITAL OFFERINGS
ONLINE BANNERS
We accept static JPG files, animated GIF with up to 3 rotations or Flash Ads. Any
other elements added may result in additional fees (check with your ad rep.)
Fons & Porter, McCall’s Quilting, Quiltmaker,
Quilty Newsletter, Quilters Club, Quilters Village
NAME
ONLINE BANNER SIZES
Leaderboard - 728 x 90
Skyscraper - 160 x 600
Q U I L T I N G
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300 x 250
Title
125 x 125
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PRICE
Rectangle
300 x 250
$15 CPM
Skyscraper
160 x 600
$8 CPM
Leaderboard (everything but Fons & Porter)
728 x 90
$10 CPM
125 x 125
Tile
$5 CPM
Quilting Daily
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728 x 90
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$10 CPM
180 x 150
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$8 CPM
E-NEWSLETTER BANNERS
Accept static JPG files only
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Fons & Porter, McCall’s Quilting, Quiltmaker,
Quilty Newsletter, Quilters Club, Quilters Villiage
180 x 150
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(1 image (600x74 or 468x60
accepted) 50 words, 1 URL)
Flat Fee of $1000
Flat Fee of $500
Quilting Daily
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(2 images of any size,
200 words, 2 URLs)
Advertorial
180 x 150
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17
Flat Fee of $1,200
Flat Fee of $700
DEDICATED EMAIL
BROADCAST: Cost is $35/CPM
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Flat Fee of $850
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This is your newsletter put into our template
and sent to our email subscriber list who
opted in for offers from our partnering
companies. You create the HTML file, choose
the subject line and the date you want your
send to go live. This is the most targeted
marketing campaign you can do. You can
chose to target one list (choices are: Fons
& Porter, McCalls, Quiltmaker, Quilters
Newsletter, Quilting Daily, Quilters Club of
America, QNNtv or Quilters Village) or all lists
combined which comes out to 500,000 unique
names. Contact your sales rep for current
list sizes. Book your space 1 month prior to
ensure you get the date you want. Materials
due one week prior to live date. Materials
include an HTML file with no flash elements
or Java script ready to go with images hosted
on your server or a static JPG or GIF file. Total
file size needs to be 600 pixels wide with
unlimited length and linking URLs.
VIDEO OFFERINGS
Fons & Porter’s Love of Quilting PBS TV
Trusted hosts Marianne Fons and Liz Porter engage and educate viewers with the
latest quiltmaking techniques and tips. Holds a carriage of 90% of all US households
through public television stations, Fons & Porter’s Love of Quilting is the most popular
quilting series on television.
SEASON: 2600 Series (airs June 2015)
2700 Series (airs Dec 2015)
TAPING: Spring – April 2014; Fall – September 2014
PROGRAMMING: PBS Television, CREATE Channel, video.FonsandPorter.com
and QNNtv
SPONSORSHIP COSTS:
$13,000 per Series for exclusivity in your product category
SPONSORSHIP PACKAGE:
Four-second “Pre-Roll” and “Post-Roll” credits to include: slogan/logo/website for
each episode, inclusion of article in monthly Shop Newsletter for 6 months (includes:
1 image, short paragraph, 1 URL), Facebook Post on the Fons & Porter fanpage
once per month for 6 months (includes: 1 image, phrase, 1 URL) Promotion of show
includes: Monthly Facebook & Twitter Post (to include a “sponsored by w/text
link to sponsor website”); print ads in all F+W quilting titles where space permits;
eNewsletter and Online Banners rotating on all F+W quilting sites (with sponsor logo
with link to sponsor site). Can upgrade sponsorship for longer intro. Contact your sales
rep for availability.
QUILTING ARTS PBS TV
Hosted by award-winning quilter, author, and teacher Susan Brubaker Knapp, this
series takes you on a visual tour of Quilting Arts Magazine. Now in its 15th season and
holding a carriage of 89% of US Households, Quilting Arts TV continues its tradition of
offering viewers fresh, creative, and fun projects, how-to’s, techniques and ideas that
inspire quilters, sewers, crafters and artists of all ages and skill levels. SEASON: 1600 Series (airs July 2015)
1700 Series (airs January 2016)
TAPING: 1600 Series in April 2015; 1700 Series in Sept 2015
PROGRAMMING: PBS Television, CREATE Channel and QNNtv
SPONSORSHIP COSTS:
$13,000 per Series for exclusivity in your product category
Four-second “Pre-Roll” and “Post-Roll” Credit to include: slogan/logo/website for
each episode, article placed in Quilting Daily e-Newsletter once a month for 6 months
(includes: 1 image, short paragraph, 1 URL), Facebook Post on the Quilting Arts
fanpage once per month for 6 months (includes: 1 image, phrase, 1 URL) Promotion
of show includes: Monthly Facebook & Twitter Post (to include a “sponsored by
w/text link to sponsor website”); print ads in all F+W quilting titles where space
permits; eNewsletter and Online Banners rotating on all F+W quilting sites (with
sponsor logo with link to sponsor site). Can upgrade sponsorship for longer intro.
Contact your sales rep for availability.
2015 Quilting Media
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McCall’s Quilt Along
Filmed by the McCall’s University providing quilters of all skill levels step-by-step
instruction of making a quilt from start to finish. Many techniques will be showcased
in detail. Total of 6 series in a year with each ranging from 5 – 9 episodes.
SERIES LINEUP FOR SEASON THREE: #9 America the Beautiful (Sampler Quilt) – Filmed Feb. 2-5, 2015 and live Mar. 27th
#10 Tote (1 of 3) – Filmed April 3, 2015 and live end-June
#11 Sugar Roses (Appliqué) – Filmed May 13-15, 2015 and live end-July
#12 Tote (2 of 3) – Filmed June 26, 2015 and live mid-Oct
#13 New York Beauty (Paper-pieced in classic pattern with curves) – Filmed
Aug 10-12, 2015 and live late-Oct
#14 Tote (3 of 3) – Filmed Oct 2, 2015 and live early Jan 2016
SEASON AIRS: Jan – Dec 2015
PROGRAMMING: McCallsQuilting.com; QNNtv and YouTube
SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category or
$4,000 by Series
Use of your product on the show/series as host sees fit; pre- and end-roll credits
for each episode promotion of show includes: Monthly Facebook & Twitter Post
(to include a “sponsored by w/text link to sponsor website”); print ads in all F+W
quilting titles where space permits; eNewsletter and Online Banners rotating on all
F+W Quilting sites (with sponsor logo with link to sponsor site). Project shown in
McCall’s magazine and will be kitted in our ecommerce store. Contact your sales rep
for availability. New for 2015 we are adding in a link called “Shop the Show” placed
next to the video player where quilters can click through to purchase products used
on the show thru our ecommerce site.
Quilters Newsletter Community
Meet accomplished quilters, view amazing quilts, learn quilting techniques, visit
quilt shows, hear quilters’ stories, see the best quilting products in the industry on
this adventure with the Quilters Newsletter Staff. The world of quilting brought
directly to you through this exciting and engaging online TV Series. Each episode is
10-15 minutes in length.
SERIES TOPICS FOR SEASON FOUR: TBD with guest talents, stories, interviews
SEASON AIRS:
Jan – Dec 2015
TAPING: January 26-29, April 13-17, July 13-17 and possibly one
more in November 2015
PROGRAMMING: QuiltersNewsletter.com; QNNtv and YouTube
SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category or
$6,000 for Non-exclusivity
Use of your product on the show/series as host sees fit; pre- and end-roll credits
for each episode. Promotion of show includes: Monthly Facebook & Twitter Post
(to include a “sponsored by w/text link to sponsor website”); print ads in all F+W
quilting titles where space permits; eNewsletter and Online Banners rotating on all
F+W quilting sites (with sponsor logo with link to sponsor site). New for 2015 we
are adding a link called “Shop the Show” placed next to the video player where
quilters can click through to purchase products used on the show through our
ecommerce site. Contact your sales rep for availability.
19
Quiltmaker Block Network
Have some fun with editors of Quiltmaker magazine with learning techniques, tips
and design ideas to create original block patterns. Each episode showcases blocks
from the popular 100 BLOCKs special issues printed each year. Incorporating
fabric auditioning, block settings as well as tips and hints for successful appliqué,
foundation piecing and more, viewers are sure to be inspired with every episode.
SERIES TOPICS FOR SEASON THREE: Blocks featured are chosen
from past 100 Blocks Volumes
TAPING: December 3-5, 2014 and April 28-30, 2015
PROGRAMMING: Quiltmaker.com; QNNtv and YouTube
SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category,
$6,000 for Non-exclusivity, or $2,000 if you are a QM
Fabric Partner
Use of your product on the show/series as host sees fit (fabric partners get 4 blocks
made with their fabric); pre- and end-roll credits for each episode; New for 2015
we are adding in a link called “Shop the Show” placed next to the video player
where quilters can click through to purchase products used on the show thru our
ecommerce site. Guest spots are available for exclusive sponsors only. Promotion
of show includes: Monthly Facebook and Twitter Post (to include a “sponsored by
w/text link to sponsor website”); print ads in all F+W quilting titles where space
permits; eNewsletter & Online Banners rotating on all F+W quilting sites (with
sponsor logo with link to sponsor site). Contact your sales rep for availability.
QUILTMAKER SKILL BUILDERS
Quiltmaker Skill Builders takes you and a quilt design to a whole new level. Learn how to
play with different color recipes, use a variety of quilting designs, create many interesting
quilt options, enhance your sewing and quilting skills and so much more. Based on a
quilt from a current Quiltmaker issue, each series (we’re planning for 6 series per year)
consists of 8 weekly episodes of 15-20 minutes each, hosted by the staff of Quiltmaker.
SERIES TOPICS FOR SEASON ONE: O
ne project taken from each issue of Quiltmaker
to be featured in various different ways
SEASON: Jan – Dec 2015
TAPING: February 9-11, 2015 and June 29-July 1, 2015
PROGRAMMING: Quiltmaker.com; QNNtv and YouTube
SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category, $6,000 for
Non-exclusivity
Use of your product on the show/series as host sees fit; pre- and end-roll credits for
each episode; New for 2015 we are adding in a link called “Shop the Show” placed
next to the video player where quilters can click through to purchase products used on
the show through our ecommerce site. Guest spots are available for exclusive sponsors
only. Promotion of show includes: Monthly Facebook and Twitter Post (to include a
“sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles were
space permits; eNewsletter & Online Banners rotating on all F+W quilting sites (with
sponsor logo with link to sponsor site). Contact your sales rep for availability.
2015 Quilting Media
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Quilty
Trusted home to rookie quilters! Host Mary Fons ignites the passion of brand new
quilters everywhere and presents a fresh zest for quilting with an energizing quilt
style that is all her own. Geared toward rudimentary quilting skill set, beginning
quilters find humor, inspiration and friendly tips.
SERIES TOPICS FOR SEASON FIVE: TBD with feedback on viewers needs
SEASON: Jan – Dec 2015
TAPING: 2x in the year – Nov 7-9, 2014 & May 2015
(exact date TBD)
PROGRAMMING: QNNtv and YouTube (mention of sponsor with logo and
with link on show blog site heyquilty.com)
SPONSORSHIP COSTS: $12,000 for exclusivity per product category,
$6,000 for non-exclusivity
each episode. Guest spots are available for exclusive sponsors only. Online banner ad
placed on show blog site (heyquilty.com) for exclusive sponsors only. New for 2015
we are adding in a link called “Shop the Show” placed next to the video player where
quilters can click through to purchase products used on the show thru our ecommerce
site. Promotion of show includes: Monthly Facebook and Twitter post (to include a
“sponsored by w/text link to sponsor website”); print ads in all F+W quilting titles
where space permits; eNewsletter & Online Banners rotating on all F+W quilting sites
(with sponsor logo with link to sponsor site). Contact your sales rep for availability.
Quilting Celebrations
Patrick Lose will show you how to enjoy life’s celebrations, big and small, in true
quilter’s style. Each episode will bring loads of quilting ideas for everything from
birthday banners and bridal shower gifts, to Halloween and Christmas décor!
Episodes will include 3 segments, with 1 segment airing each week of the
month. The full episode airs at the end of the month. This scheduling provides
frequent new content on the website and allows viewers to tune in and “join the
celebration” at their convenience throughout the month.
SERIES TOPICS FOR SEASON TWO: TBD
TAPING: Nov 3-7, 2014 and again in May 2015 (exact date TBD)
PROGRAMMING: QNNtv and YouTube
SPONSORSHIP COSTS: $12,000 per Series
each episode; 30-second commercial spot filmed by Patrick aired between segments
on full episodes for exclusive sponsors only. New for 2015 we are adding in a link
called “Shop the Show” placed next to the video player where quilters can click
through to purchase products used on the show thru our ecommerce site; Promotion
of show includes: Monthly Facebook and Twitter post (to include a “sponsored by w/
text link to sponsor website”); print ads in all F+W quilting titles where space permits;
with link to sponsor site). Contact your sales rep for availability.
21
QNNtv Exclusive Shows
QNNtv.com is the largest Video-On-Demand channel in quilting, and is also the #1 resource presenting how-to’s,
special projects, news, quilt history, celebrity profiles, tips and techniques, and everything in between. The popular
and engaging F+W quilting brands feature complete and regularly scheduled seasonal programming, special
series and category webisodes. The following brand series can be found on QNNtv.com.
Quilt-It!
The Longarm Quilting Show: Join Jodie Davis and various longarm machine quilting
experts to find out all the necessary tools and techniques used in machine quilting.
Viewers learn how to choose and design quilting patterns, get tips on keeping their
longarm machine humming and learn about rules and free-motion work. SERIES TOPICS FOR SEASON SIX: TBD depending on guest lineup and their talents
SEASON AIRS:
April 2015 – March 2016
TAPING: Feb 15-16, 2015 and August 8-10, 2015
PROGRAMMING: QNNtv and YouTube
SPONSORSHIP COSTS: $12,000 for Exclusivity per Product Category
each episode; guest spot opportunities. New for 2015 we are adding in a link called
“Shop the Show” placed next to the video player where quilters can click thru to
purchase products used on the show thru our ecommerce site; Promotion of show
includes: Monthly Facebook and Twitter post (to include a “sponsored by w/text
link to sponsor website”); print ads in all F+W quilting titles where space permits;
with link to sponsor site). Contact your sales rep for availability.
Quilt Monkey
Join Katy Jones, accomplished teacher, published author, blogger and overall
popular British quilter as she takes you through her own quilting techniques. Giving
fresh project ideas, new products showcased and interesting historical content, Katy
will inspire and entertain quilters worldwide.
SERIES TOPICS FOR SEASON TWO: TBD
SEASON AIRS:
Jan – Dec 2015
TAPING: TBD in 2015
PROGRAMMING: QNNtv and YouTube (mention of show with link on Katy’s
blog site imagingermonkey.com)
SPONSORSHIP COSTS: $6,500 for Exclusivity per Product Category
Use of your product on the show/series as Katy sees fit; pre- and end-roll credits for
each episode; Button ad (125 x 125) placed on Katy’s blog page (imagingermonkey.
com) with link to your site; numerous blog posts by Katy herself on your products
throughout your sponsorship. Promotion of show includes: Monthly Facebook and
Twitter post (to include a “sponsored by w/text link to sponsor website”); print ads
in all F+W quilting titles where space permits; eNewsletter and Online Banners
rotating on all F+W quilting sites (with sponsor logo with link to sponsor site).
Contact your sales rep for availability.
2015 Quilting Media
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Spread Trim Size......... 16.75”w x 10.875”h
Bleeds......................... add .125” on all sides
Live Area..................... 15.75”w x 9.875”h
Full Pg. Trim size........ 8.375”w x 10.875”h
Bleeds......................... add .125” on all sides
Live Area..................... 7.875”w x 9.875”h
* Bleeds for full pages/spread only.
2/3 Page V............... 4.75”w x 10”h
1⁄2 Page V............... 3.5”w x 10”h
1⁄2 Page H.............. 7.5”w x 4.75”h
1⁄2 Page D.............. 4.75”w x 7.5”h
1⁄3 Page V............... 2.25”w x 10”h
1⁄3 Page Sq............. 4.75”w x 4.75”h
1⁄4 Page V................ 3.5”w x 4.75”h
1⁄4 Page H............... 7.5”w x 2.25”h
1⁄6 Page V................ 2.25”w x 4.75”h
1⁄8 Page H.............. 3.5”w x 2.25”h
1⁄12 Page................ 2.25”w x 2.25”h
Spread Trm Size............16”w x 10.875”h
Bleeds............................add .125” on all sides
Live Area........................15”w x 9.875”h
Full Pg. Trim size............8”w x 10.875”h
Bleeds...........................add .125” on all sides
Live Area........................7”w x 9.875”h
*Bleeds for full pages/spread only
2/3 Page V.....................4.625”w x 9.875”h
1/2 Page V.....................3.5”w x 9.875”h
1/2 Page H....................7”w x 4.75”h
1/2 Page D....................4.625”w x 7.25”h
1/3 Page V.....................2.25”w x 9.875”h
1/3 Page Sq..................4.625”w x 4.75”h
1/4 Page V.....................3.5”w x 4.75”h
1/6 Page V.....................2.25”w x 4.75”h
1/6 Page H....................4.625”w x 2.25”h
1/8 Page H....................3.5”w x 2.25”h
1/12 Page......................2.25”w x 2.25”h
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Spread Trm Size............15.75”w x 10.5”h
Live Area........................15.25”w x 10”h
Full Pg. Trim size...........7.875”w x 10.5”h
Live Area........................7.375”w x 10”h
2/3 Page V.....................4.625”w x 10”h
1/2 Page V.....................3.5”w x 10”h
1/2 Page H.....................7.375”w x 4.75”h
1/2 Page D.....................4.625”w x 7”h
1/3 Page V.....................2.25”w x 10”h
1/3 Page Sq...................4.625”w x 4.875”h
1/4 Page V.....................3.5”w x 4.875”h
1/6 Page V.....................2.25”w x 4.875”h
1/6 Page H.....................4.625”w x 2.375”h
1/8 Page H.....................3.5”w x 2.375”h
1/12 Page......................2.25”w x 2.375”h
Spread Trm Size..........17.75”w x 10.875”h
Bleeds..........................add .125” on all sides
Live Area......................16.75”w x 9.875”h
Full Pg. Trim size...........8.875”w x 10.875”h
Bleeds..........................add .125” on all sides
Live Area......................7.875”w x 9.875”h
2/3 Page V...................5.125”w x 9.875”h
1/2 Page V...................3.875”w x 9.875”h
1/2 Page H..................7.875”w x 4.625”h
1/2 Page D..................5.125”w x 7”h
1/3 Page V...................2.5”w x 9.875”h
1/3 Page Sq.................5.125”w x 4.625”h
1/4 Page V...................3.875”w x 4.625”h
1/6 Page V...................2.5”w x 4.625”h
1/6 Page H..................5.125”w x 2.25”h
1/8 Page H..................3.875”w x 2.25”h
1/12 Page....................2.5”w x 2.25”h
FTP information:
Host: ftp.krause.com
User ID: anonymous
Password: “your email address”
FTP for Quilting Arts, Modern Patchwork and related
SIP’s is: http://upload.interweave.com/adupload
Go to Inbound Directory and look up the publication
you are submitting your ad for and upload your file to
that folder. Then email Lisa Buelow at lisa.buelow@
fwcommunity.com letting her know the ad is there
to pick up. She can help you if you have any troubles
accessing the site.
PRINT AD SPECIFICATIONS:
•C
olor ads must be in four-color process (CMYK) at a
minimum of 300 dpi. Please note that all images in the
file all need to be CMYK at 300 dpi. We cannot print
ads sent in RGB format. Ads not conforming to these
standards will be converted to CMYK, which can cause
colors to change.
Spread (TRIM)......................16” x 10.8125”
Spread (BLEED)...................16.25” x 11.062”
Full Page (BLEED)................8.25” x 11.062”
Full Page (NON BLEED)......7.25” x 9.75”
Full Page (TRIM)..................8” x 10.812”
Full Page (LIVE AREA).........7.5” x 10.312”
2/3 Page V...........................4.75” x 9.75”
1/2 Page V...........................3.5” x 9.75”
1/2 Page H..........................7.25” x 4.75”
1/3 Page V...........................2.25” x 9.75”
1/3 Page Sq.........................4.75” x 4.75”
1/4 Page..............................3.5” x 4.75”
1/6 Page V...........................2.25” x 4.75”
1/6 Page H..........................4.75” x 2.25”
MARKETPLACE SECTION
1/3 Page V.......................... 2.25” x 9.5”
1/3 Page H......................... 7.25” x 3”
2/9 Page V.......................... 2.25” x 6.125”
2/9 Page H ........................ 4.725” x 3”
1/9 Page V ......................... 2.25” x 3”
SEND ALL PRINT MATERIALS AND AD COPY
INQUIRIES FOR: Fons & Porter, McCall’s,
Quiltmaker, Quilters Newsletter, Quick Quilts,
Easy Quilts, Quilty (and related SIP’s) TO:
Jennifer Creasey:
jennifer.creasey@fwcommunity.com
SEND ALL PRINT MATERIALS AND AD COPY
INQUIRIES FOR: Quilting Arts & Modern
Patchwork (and related SIPS) TO:
Cari Ullom: cari.ullom@fwcommunity.com
CANCELLATION POLICY:
If you choose to cancel your print advertising and it is prior to the space
close stated in this media kit or your online/newsletter banner ads and it is
two weeks prior to the live date, we will accept your cancellation. However,
if the space cancellation affects their earned rate level (for the entire year on
how many print insertions will actually run or any package prices given), then
back rate fees may apply. Back rate fees are equal to the difference in rate to
bring your contract to the earned rate level stated in this media kit. In order
to avoid any back rate fees, the cancellation value can be moved to another
venue (ie: online, newsletter, print) within the F+W quilting portfolio and
must be used within the same budget year the revenue was booked.
• We also do not accept PANTONE spot colors
• Ads must be sized according to the specs on this page.
Incorrectly sized ads will be returned for correction.
Please make your original document size the exact size
of the finished ad. Do not include bleed, trim marks,
or crop marks on any fractional ads unless they are
supposed to bleed.
ACCEPTABLE FILE TYPES:
• PDF/X-1a* with all fonts embedded
• EPS with all fonts converted to outlines
• TIF flattened
• High-Quality JPEG
ACCEPTABLE PROGRAMS:
• QuarkXPress with all supporting images and fonts
• InDesign with all supporting images and fonts
• Photoshop
• Flattened Illustrator (linked files must be included and
all fonts converted to outlines)
* do not use trim marks/color bars/registration marks/
etc., features in making your PDFs, including fullpage bleed ads. Fractional ads should be built on a
document size that equals the ad size, with no trim
marks/color bars, registration marks, etc.
PROOFS
It is your choice to send a hard-copy proof with your
emailed file (Matchprint, Kodak Approval, Iris accepted
for color break and color guidance on press.) Color
lasers/inkjet proofs accepted for content only and
cannot be used for color matching. Proofs are due
on or before the published materials deadline for the
specified issue. Address of where to send your proof is
stated on your insertion order. If you are unsure, email
Jennifer or Cari (left).
F+W is not responsible for the content and appearance
(including color variations) of published ads if an
accurate hard-copy proof is not supplied.
2015 Quilting Media
24
CONTENT MARKETING
Online Course/Certification at craftonlineuniversity.com
Q U I L T I N G Bring your in-person classes to the masses online!
O M M U N I T Y
Spotlight: Sponsored Blog Post
• Spotlight sponsored blog posts feature content created by F+W content experts
• Highlights sponsor’s products in an editorial-style commentary optimized for key
search terms in the community
• Designed for social media sharing
• Includes call to action developed by our team in collaboration with sponsor to
optimize response
• Includes sponsor name and/or logo
Craft Exclusive: Sponsored eNewsletter
• Craft Exclusives are targeted, custom email newsletters written by our experts
• Delivered to targeted craft community
• Branded to community
• Includes call to action developed by our team in collaboration with sponsor to
optimize response
• Pricing based on newsletter creation and delivery to selected audiences based on
CPM
25
Essential Guide
• Sponsorship to 16-page booklet used as a subscription premium for Fons & Porter’s
Love of Quilting.
• Receive 10,000 copies at the end of the year to use as you wish. Perfect for show
distribution or to send out to retailers as it will contain patterns using your fabric
collections
• Content produced by F+W quilting experts
• You will receive a 2-page spread ad on pages 2 and 3
• Co-branded with Interweave brand logo and sponsor logo
Top Tips
• Collection of 6 to 10 technique tips related to sponsor’s products
• Content produced by F+W’s team and includes sponsor product highlight
• Produced in both print and digital formats:
2-page (front and back) insert in target magazine
Sponsored Blog post with summary of Top Tips posted in target community
• Includes call to action developed by F+W team and sponsor
Sponsored Web Seminar
• One-hour web-based, multimedia presentation incorporating slides, audio, polls,
pre-recorded video and Q & A
• Platform optimized for social sharing
• Encourages interactivity with audience
• Format:
40 minutes of F+W content
10 minutes of sponsor presentation
10 minutes of Q & A
2015 Quilting Media
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CONTENT MARKETING
Craft Talk Video Blog
Q U I L T I N G • Interview-style Q&A session between F+W editors and sponsors discussing
upcoming product releases, tips for choosing products, pointers to available
Y or other topics.
O M M U N I T resources,
• Easy to record: casual, webcam videos from desktop
• Includes basic editing with Craft Talk standard intro, graphics, music
• Up to 2-minute video blogs
• Includes marketing plan
• Optimized for social sharing
Online Focus Groups
• One-hour moderated discussion group to explore topics of interest to sponsor,
including time spent on various tasks, skill levels, stumbling blocks to pursuing
craft, etc.
• Moderated by a F+W editor
• Can include up to 6 participants
• Split-screen video format captures all participants, who join from their desks
with webcam
• Session videotaped for later review
• Includes summary report with key findings
Web-Based Surveys
• Web-based surveys fielded to craft communities to gather insights
about respondents to aid sponsor in understanding customer nuances
• Focus topics can include
Buying habits
Spending levels
Brand preferences
Influencers
• Results based on statistically significant sample size
• Includes all data tables and slide deck with key findings and relevant
research results
27
Craft Daily Video Product Placement
• Sponsor products featured in Craft Daily tutorial video
• Content developed by F+W staff
• Sponsor products to be used in video as appropriate and at discretion of
editorial team
• Includes “Shop This Video” link
• Sponsorship includes 15-second post-roll message developed by F+W
Audio voiceover
Can include graphics or pre-recorded video provided by sponsor
Sponsor logo
Sponsor URL/call to action
Digital Mini-Mags
• Feature highly valuable technique-based or project-based content developed by
F+W experts
• Presented in digital format that is highly interactive, incorporating videos, slideshows,
RSS feeds
• Includes metrics-based reader engagement reporting
• Optimized for social sharing
• Includes sponsored blog post announcing mini-mag release
• Posted as free download on target community site
Web Community Sponsored Topic Page
• Allows sponsor to surround a particular topic on our community pages with
accompanying ads and content
• Includes specified web ad deliverables, a Sponsor Resources box developed by
F+W, and a guest blog spot supplied by sponsor
• Includes call to action (download) developed in collaboration with F+W.
• Includes 1 craft exclusive email newsletter to target community
2015 Quilting Media
28
Q U I L T I N G
C O M M U N I T Y
Thank you for thinking of F+W, a content + ecommerce
company for your marketing needs.
Q U I L T I N G
C O M M U N I T Y
Reach out to one of the below to discuss your goals for 2015 so we can create
the most comprehensive package for you:
Cristy Adamski,
Advertising Director
(715) 592-3565 phone
cristy.adamski@fwcommunity.com
Barbara Staszak,
Advertising Sales Manager
(978) 203-5460 phone
barbara.staszak@fwcommunity.com
©2015 F+W Media, Inc.
Andrea Abrahamson
Advertising Rep
(303) 215-5686 phone
andrea.abrahamson@fwcommunity.com

McCall`s Quilting

Transcription

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