Sony You

Sony
You
1
We’re delighted to show how Sony solutions can
transform your business – today and tomorrow.
It’s our clear vision to help you communicate
more effectively with customers, partners and
other stakeholders. You will see that vision in the
full range of products and end-to-end solutions
from Sony and our strategic partners that will help
you stay ahead of the game in today’s fast-paced,
competitive world.
From High Definition content creation,
management and presentation to networked
visual communications, Sony products are
designed to deliver flawless images with utterly
dependable performance – whenever and
wherever your business depends on it.
What’s more, Sony Professional Services can
provide all the advice and practical help you
need to turn your business vision into reality. From
initial consultancy, business planning and systems
design to installation, systems integration, technical
support and financial services, we’re here to make
things easier.
Ask us how we can transform the efficiency of
your business communications. We’ll be delighted
to discuss what our future looks like together.
3
When you look towards the future, what do you see?
We see a world of exciting new developments.
A world that works smarter.
With technology that is scalable. Is High Definition.
Is everywhere. Is always on. Is real-time. Is interactive.
Is immersive. Is intuitive. Is seamless. Is shared. Is aware.
And is safe and secure.
We want to help you embrace the possibilities of this exciting new world
and take full advantage of them.
We’ve even captured our vision of what lies ahead
in a spectacular film.
Shot in breathtaking HD, it features a journey of discovery
that gives a glimpse of how Sony and your future together
is going to work.
We hope it inspires you.
After all, with Sony & You anything is possible.
5
HD solutions
&You
Case study
BMW Weit/Munich
With more than 25 years experience in
developing HD solutions for broadcasters,
you can trust Sony High Definition to deliver
better business communications.
Today, millions of consumers are enjoying
breathtaking HD pictures that have been
captured, edited, stored and distributed
through Sony experience and innovation.
All this means that no-one understands the
power of detail-packed images and sound that
takes you a step closer to reality quite like Sony.
Whether you’re a small business or a
multinational, Sony can support your
entire HD workflow, from content creation
to editing, management and playout.
Vision: to deliver
the perfect illusion
to automobile
enthusiasts
Together, Sony & You can present a better
image for your business, today and
tomorrow. The difference will be clear.
Using the world’s highest resolution Digital
Cinema projector, visitors to the BMW Welt
in Munich can now visualise their dream
car through a virtual design configurator.
Different BMW models and a large number of
configuration and colour options are rendered
in real-time and displayed on a large screen.
Sony’s 4K projectors, based on SXRD (Silicon
X-tal Reflective Display) panel technology,
make the most of their 4096 x 2160 pixel native
resolution to allow automotive designers to
visualise complex 3D models in real size.
Sony & You
can present
a better image
for your business,
today and
tomorrow.
The difference
will be clear.
To choose a car based on a catalogue or
by looking at similar models on display at
a car dealership is one thing. Using the
virtual design configurator to customise the
car to suit your own, very individual taste and
expectations however, is much more exciting.
You can easily imagine what an impression
the 3D projection of the design configurator
in the BMW Welt makes on visitors and
prospective clients.
7
Digital signage
&You
Case study
BAA/Terminal 5 signage system
Vision: to create
a completely
new dimension
in digital signage
Static, inflexible, old-fashioned media
belongs in the past. Today’s successful
businesses are taking full advantage of
dynamic digital signage with video, graphics
and text to captivate their audience with
greater impact and lower real-world costs.
Sony digital signage solutions can inform,
educate and entertain your customers
in any environment – from transport
hubs and sporting venues to shopping
malls, restaurants and museums.
Together, we can create a totally individual
communications channel that will significantly
improve your customers’ experience.
From stylish Full HD display panels to
compact, reliable playout devices, Sony
gets your message across wherever it
matters. And with our Ziris suite of content
creation, management and delivery tools,
it’s simpler and more cost-effective to
keep things running smoothly – whether
it’s a standalone information display
or a hundred networked screens.
Together, we
can create a
totally individual
communications
channel that will
significantly
improve your
customers’
experience.
The wall will play a big part in us achieving
our goal of positioning World Duty Free at
Terminal 5 as the UK’s most experiential
multimedia advertising opportunity outside
Leicester Square. The real time management
of the display will provide a unique opportunity
for up to 24 brands at a time to reach a captive
audience. Such adaptable display will also
help us communicate our compelling mix
of world class brands and great promotions.
March Riches
Managing Director of World Duty Free
World Duty Free announced recently that there
will be a revolutionary new digital signage
medium in its flagship stores inside London
Heathrow Airport’s Terminal 5 (opening in
March 2008). The Giant HD wall will measure
7 x 4 m, and will use 24 x 40 inch HD Sony LCD
screens mounted in portrait and landscape
formats to create the equivalent of one giant
high resolution display.
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Networked
solutions&You
Experience a new world of networked visual
communication solutions. It’s all possible
with Sony IPELA, where HD imaging unites
with broadband networks to link you and
your partners.
With extra intelligence embedded, Sony
networked video monitoring takes you
far beyond traditional CCTV. Running over
standard IP networks, Sony video monitoring
solutions mean clearer insight round-the-clock
for you and your business.
From protecting people and property
to analysing traffic flows and customer
behaviour in store, the scalable Sony
solutions team demonstrate immense
flexibility with compelling cost savings.
Case study
ABN AMRO
Vision: to take
video conferences
to the next level
From desktops to boardrooms and large-scale
auditoria, Sony videoconferencing sets new
standards for incredible picture quality and
ease of use.
Although more and more banking tasks are
done on the internet, at the same time there is
a growing demand from customers for services
requiring a personal conversation. All in one
High Tech Bankshop is the same as a traditional
bank office – the only difference is that they
can’t shake each other’s hand.
Frans Van Der Kraan, Director of Retail
Distribution for ABN AMRO
And that’s just the start. Advanced Sony
HD expertise is about to transform business
communications with innovative telepresence
solutions that blur boundaries between
tomorrow’s virtual life and the real world.
With Sony IPELA and the power of the network,
the possibilities for the future are endless.
And together, we can help your business
take full advantage of them.
With Sony IPELA and the power
of the network, the possibilities
for the future are endless.
A popular and versatile communications
medium for today’s global business world,
the new generation of videoconferencing
applications helps users overcome
geographical distance. Using Sony’s latest
HD videoconferencing technology integrated
in the world’s only 3D Telepresence solution,
ABN AMRO’s High Tech Bankshop, designed
by Sony’s partner Teleportel, allows customers
to be put into contact with a bank advisor
located kilometres away.
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End-to-end
solutions&You
Case study
Arsenal Football Club/Emirates Stadium
Vision: to be
the world’s
most technically
advanced stadium
Turn exciting opportunities into profitable
customer experiences with end-to-end
solutions by Sony – from concept to
completion, training and support.
At Sony, our unmatched expertise and
global resource means we can provide
proven, cost-effective answers to your own
unique strategic goals.
Best of all, Sony can deliver future-proofed,
bespoke solutions that keep delivering tangible
returns for your business way into the future.
Alongside our unmatched global R&D
capability, we can draw on nearly three
decades of technical, commercial and
project management expertise to transform
your business plan into tangible returns.
Just ask our customers. When Sony & You
work together, anything is possible.
Just ask our
customers.
When Sony
& You work together,
anything
is possible.
Our vision for Emirates Stadium was for it not
only to be a football stadium but to be an
entertainment venue for our fans too. With Sony
as our technology solution provider, we are
working together to develop innovative ways to
entertain our fans both on and off the pitch.
Adrian Ford, Commercial Director, Arsenal FC
Embracing groundbreaking Sony HD
technology, Arsenal Football Club’s Emirates
Stadium is the most advanced football stadium
in the world. Always looking towards future
developments, we recently trialled a brand
new match day entertainment system at the
stadium. Using a Sony PSP with WiFi connection,
the pioneering four-match technology pilot
gave a large group of fans access to match
content such as multiple-angle replays of
goals and other key incidents, the latest match
statistics, a live league table and an on-screen
ticker with updates from other games.
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Contents
2—12
Contents
12—40
Vision of the future 2
The future & You 4
Solutions:
HD for business 6
Digital signage 8
Networked solutions
10
End-to-end solutions
12
Projectors
Displays
Digital signage
HD acquisition & management
Video conferencing
Network video monitoring
Sony Specialist Dealers & You
16
22
24
28
32
36
40
Projectors
VPL—EX50
Project
&Impress
With 6000 lumens, the
new VPL–FH300L full
High Definition business
projector from Sony
delivers outstanding
images with ultra quiet
performance at an
extremely low level of
power consumption.
The VPL–FH300L offers
full HD resolution with its
2k (2048 x 1080) 3LCD
BrightEra™ panel and will
deliver colour accuracy
and widescreen
capabilities to fill a
multiplex screen, making
it the perfect projector
for public venues, such
as auditoriums and
museums.
This projector incorporates
Sony’s 3LCD BrightEra™
technology ensuring
exceptional image
clarity, high contrast and
brightness as well as a
fail-safe 2 lamp system
to ensure uninterrupted
projection. The VPL–FH300L
comes with a choice of
lenses to suit your specific
application, including a
wide throw ratio lens.
So if you want a projector
that will create an impact,
focus on the new VPL–
FH300L full HD projector.
New E–series
Meanwhile, Sony’s
exciting new E-series
range also comprises
four new models: VPL–ES5,
VPL–EX5, VPL–EX50 and
VPL–EW5. All models
have a stylish, curved
new chassis, and, with
the exception of the
VPL–ES5, all incorporate
Sony’s latest BrightEra™
0.63” LCD panel.
Available in spring 2008,
the E-series includes a
wide XGA model –
the VPL–EW5.
1080 Full HD
The VPL–FH300L has 6,000
ANSI lumens and with a
native 2K (2048 x 1080)
resolution panel it is ideal
to show Full HD images.
Low Fan Noise
The unique round chassis
design includes largediameter fans and high-flow
cooling air ductwork that
keeps the projector cool
while minimising fan noise.
Dual Lamp Intelligence
Dual 275W lamps eliminate
the risk of a blackout in the
event of lamp failure and
the projector automatically
chooses the lamp with
fewest lamp hours to
enhance longevity.
VPL—FH300L
This flagship HD business
projector combines exceptional
image clarity, high contrast and
brightness with 3LCD BrightEra™
technology with extremely low
power consumption.
Low Power Consumption
Lower watt bulbs with
longer life (up to 2,500
standard hours) ensure
lower running costs.
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VPL—VW200
The VPL–VW200 uses Sony’s unique
SXRD™ technology. Developed
initially for professional cinemas,
it has been brought to the home
by Sony to deliver premium
picture quality with a stylish and
compact model that fits perfectly
into any home theatre or living
room setup.
Projectors
Project
&Entertain
Compact and stylish, the
VPL–VW200 performs as
impressively as it looks.
Using technology
originally developed for
commercial cinemas, this
model brings professional
quality to home theatres
and living rooms.
3 SXRD™ panels deliver
cinema-quality
smoothness with 1080p
HD resolution and no
‘screen-door’ effect.
The VPL–VW200 offers
extraordinarily high
contrast ratio of up to
35.000:1 with Advanced
Iris 2 and reproduces
colours as close to natural
as it can get thanks to a
pure Xenon lamp and a
broader colour spectrum
with x.v.Colour.
Powered by BRAVIA
ENGINE Pro, the VW200
provides enhanced
depth, clarity and
definition, and a
professional-grade
Carl Zeiss Vario-Tessar
lens ensures that the
flawless HD resolution
picture is accurately
displayed on screen
sizes of up to 300” (7.6m).
And all this with a virtually
silent fan noise of 22dB!
With a high connectivity it
accepts 1080p/ 24p input
signals via 2 HDMI™ to
meet the standard used
in Hollywood and almost
all cinema studios. It even
features technologies
never seen before in
home projection such
as Motionflow Darkframe
insertion, a Double Speed
Processing method to
ensure smoother
pictures even for fast
moving scenes.
The VW200 is the ultimate
Home Theatre Projector
featuring everything the
enthusiast’s heart desires.
VPL—VW40
Contrast ratio: up to 15.000:1
3 SXRD™ panels with
1080p HD resolution
Accepts 1080p / 24p
input signals via 2 HDMI™
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Projectors
Multi-use projectors
NEW AT ISE!
VPL—ES5
Versatile multi-use SVGA projector
–Brightness: 2000 ANSI lumens
–Contrast ratio: 300:1
–Native SVGA Resolution
Business projectors
NEW AT ISE!
VPL—EW5
Stylish wide XGA projector
–Brightness: 2000 ANSI lumens
–Contrast: 600:1
–Incorporates Sony’s new
BrightEra™ 0.63” 3–LCD panels
–HDMI input
NEW AT ISE!
VPL—EX5
Versatile multi-use XGA projector
–Brightness: 2000 ANSI lumens
–Contrast ratio: 700:1
–Incorporates Sony’s new
BrightEra™ 0.63” 3–LCD panels
All E-Series products will
be available Spring 2008
**
Installation projectors
Auditorium projectors
Home cinema
projectors
†
VPL—CX100
–Brightness: 2700 ANSI lumens
–Native XGA resolution
–Unified focused image:
–Advanced Crisp Focus
(ACF) technology
–Low fan noise:
Quieter than a whisper
at 28dB in standard mode
VPL—CX150
–3500 ANSI lumens
–Native XGA resolution
–Unified focused image:
Advanced Crisp Focus
(ACF) technology
–Low fan noise: Quieter
than a whisper at 28dB
in standard mode
VPL—FX40
–High brightness:
4000 ANSI lumens
–High resolution: Native XGA
(1024 x 768) resolution
–Network capable: Manage
and monitor remotely via the
built-in projector browser
–Flexible installation: It can
be tilted 90 degrees upwards
or downwards
–Direct power On/Off
and Off & Go
NEW AT ISE!
NEW AT ISE!
NEW AT ISE!
VPL—FH300L
–Impressive brightness:
6000 ANSI lumens
–Excellent resolution:
2k (2048 x 1080) resolution
–Uninterrupted projection:
Fail-safe 2 lamp system and
memory lamp system
–5 lens options: Including wide
throw ratio lenses
VPL—VW40†
VPL—VW200†
–Premium picture quality:
3 SXRD™ panels with 1080p
HD resolution and high
contrast ratios of up to 35.000:1
–Motionflow dark frame insertion:
100Hz HFR technology for
smooth motion
–Carl Zeiss Vario-Tessar
lens (F2,5-3,5/19-34)
–Authentic colour reproduction:
Ultra-bright 400W Pure Xenon
and broader colour spectrum
with x.v. Colour
VPL—CS21
–Brightness: 2100 ANSI lumens
–Clear resolution: Native SVGA
resolution
–Six picture modes: Switch easily
between Game, Living, Cinema,
Dynamic, Standard and
Presentation modes
–Password protection:
To help prevent theft
VPL—CX120
–Brightness: 3000 ANSI lumens
–Native XGA resolution
–Unified focused image:
Advanced Crisp Focus
(ACF) technology
–Low fan noise: Quieter
than a whisper at 28dB
in standard mode
VPL—CX155
–3500 ANSI lumens
–Native XGA resolution
–RJ45 network capability
–Side Shot™: For ceiling mounted
applications where off-axes to
the screen are not possible
–Quieter than a whisper at
28dB in standard mode
VPL—FE40
–4000 lumens
–High resolution: Native SXGA+
(1400 x 1050) resolution
–Manage/monitor remotely via
the built-in projector browser
–Tilt 90 degrees up or downwards
–On/Off and Off & Go
NEW AT ISE!
NEW AT ISE!
VPL—FW300L
–7000 ANSI lumens
–WXGA (1366 x 800) resolution
–Fail-safe 2 lamp system
and memory lamp system
–5 lens options: Including wide
throw ratio lenses
VPL—VW60†
–Award-winning – “Best Video
Projector Product 2007-2008”
by EISA panel members
–3 SXRD™ panels deliver
cinema-quality smoothness
with 1080p HD res. and no
‘screen-door’ effect
–Extraordinarily high contrast
ratio: Up to 35.000:1 with
Advanced Iris 2.
–Powered by BRAVIA ENGINE for
enhanced depth, clarity and
definition
–Matching the enthusiast’s
standards: Cinemascope
aspect ratio with optional lens
and 1080p / 24p input signal
acceptance via 2 HDMI™
VPL—CX21
–Brightness: 2100 ANSI lumens.
–Clear resolution: Native XGA
resolution
–Six picture modes: Switch easily
between Game, Living, Cinema,
Dynamic, Standard and
Presentation modes
–Password protection:
To help prevent theft
VPL—CX125
–Brightness: 3000 ANSI lumens
–Native XGA resolution
–Network capable:
RJ45 network capability
–Side Shot™: For ceiling mounted
applications where off-axes to
the screen are not possible
–Quieter than a whisper at
28dB in standard mode
VPL—EX50
High brightness stylish
compact projector
–Brightness: 2500 ANSI lumens
–Contrast ratio: 700:1
–Incorporates Sony’s new
BrightEra™ 0.63” 3–LCD panels
Mobile projectors
NEW AT ISE!
*
Ultra high
resolution projector
VPL—CW125
–Widescreen format:
WXGA (1366 x 800) PC and
16:9 aspect ratio video
–3000 ANSI lumens
–RJ45 network capability
–Advanced Crisp Focus
(ACF) technology
VPL—FX52
–6000 ANSI lumens
–Digital zoom: 4X digital zoom
–Skip standby mode to
activate immediately
–Automatically adjusts the dot
phase, image size & image shift
–Contrast ratio: 1000:1
–3 SXRD™ panels with 1080p HD
res. and no ‘screen-door’ effect
–Up to 15.000:1 + Advanced Iris 2
–Accepting 1080p / 24p input
signals via 2 HDMI™ to meet the
standard used in Hollywood and
almost all cinema studios.
–BRAVIA engine: For enhanced
depth, clarity and definition.
–Virtually silent fan: 22dB
SRX—R110CE
–Ultra high resolution
–4096 x 2160 pixels native res.
–High brightness, high
contrast image projection
–Wide colour space for film
like colour reproduction
–Signal compatibility
of up to 2048x1080/60P
- Multi-screen function
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Displays
Display
&Connect
IP30 certification
IP30 rated for excellent
dust protection.
If it’s vibrancy and clarity
in the toughest
environments you need,
the GXD–L52H1 delivers
every time.
Sony’s first full High
Definition professional
LCD monitor offers
outstanding picture
quality in a durable unit
that is ideal for
professional applications.
A range of unique
features make it robust
and reliable, and ensure
you get a performance
you can rely on – every
time. These include
dust-resistance and a
durable glass front to
protect the LCD screen.
The GXD–L52H1 is
designed to offer
maximum reliability
and is the perfect choice
for environments such as
transport hubs, bars, clubs,
retail and offices.
The HDSDI compatibility
also makes it suitable for
various broadcast and
healthcare applications.
So for a reliable,
professional LCD monitor,
look no further than the
GXD–L52H1.
Backlight Control System
The monitor continues
working, even after failure
of one or more of the
backlight lamps – unlike
conventional monitors.
Impact Resistant
Front Panel
A glass front provides
protection against impact,
dirt and splashing. In
the case of scratches
or damage, it can
be replaced without
removing the monitor
from its mounting.
Stylish Design
GXD—L52H1
With a robust and strong
aluminium frame, the
materials used in this
monitor are stylish
and complement
the resilient build.
Ideal for professional
applications, Sony’s first full
High Definition professional LCD
monitor delivers outstanding
picture quality in a durable unit.
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Ziris Lite
By delivering dynamic messages
– in the right place, at the right
time – that inform and entertain,
Digital Signage is an essential
element of the retail experience.
Digital signage
Inform
&Attract
Want to excite your
audience in a new
and exciting way?
Digital signage helps
you engage with people
with an immediacy and
dynamism far beyond
the reach of traditional
communications.
A powerful
communications
medium, digital signage
combines still images,
video and sound to let
you inform and entertain
your audience. It gives
you the impact to
influence your customers’
purchasing behaviour
within your store and to
educate your staff on
new products and deliver
company messages.
Our entry-level Ziris Lite™
solution is simple to set
up and use, so you
don’t need any
specialist skills to give
your communications the
power of digital signage.
Highly cost-effective, Ziris
Lite™ is fully scaleable
to grow with your needs.
It also comprises
user-friendly software
linked to one or more flat
screen displays, so you
can quickly create and
update time-appropriate
advertising, promotions,
information and
entertainment on
your computer – from
wherever you may be.
Ziris Lite™
Delivering clear business
benefits, Ziris Lite™ can
change the way your
audience interacts with
your brand, products and
services.Ideal for delivering
targeted sales uplifts, Ziris
Lite™ can help you to:
–Maximise sales with
promotional messages
–Increase brand awareness
and customer loyalty
–Attract new customers
–Influence purchase
behaviour
Ziris Lite™ is ideal for
environments such as:
–Retail and sales
–Estate and travel agencies
–Corporate
communications
–Bars, restaurants and hotels
–Entertainment venues
So if you want to make a
positive impact on your
audience and maximise
your sales in a new and
intelligent way, speak to
us about digital signage.
25
Displays &
Digital signage
LCD displays
NEW AT ISE!
GXD—L52H1
Ideal for professional applications,
Sony’s first full High Definition
professional LCD monitor delivers
outstanding picture quality in
a durable unit. When you need
performance you can rely on,
the GXD–L52H1 delivers every
time. This professional monitor
has a range of unique features
which make it robust and reliable,
including dust-resistance and a
protective glass front to protect
the LCD screen. Designed to
offer maximum reliability, it’s the
ideal choice for environments
such as transport hubs, bars,
clubs, retail and offices. The
HDSDI compatibility also makes
it suitable for various broadcast
and healthcare applications.
–IP30 certification
IP30 rated for excellent
dust protection.
–Backlight Control System
The monitor continues working,
even after failure of one or
more of the Cold Cathode
Fluorescent Lamps (CCFLs)
which make up the backlight.
(Conventional monitors will
switch off after failure of one
CCFL.) If a second CCFL fails,
a warning report will be sent.
–Impact Resistant Front Panel
The robust glass front provides
protection against impact, dirt
and splashing. In the case of
scratches or damage, it can be
replaced without removing the
monitor from its mounting.
–Stylish Design
The materials used in this monitor
are stylish and complement the
resilient build. The aluminium
frame is strong and robust as
well as very attractive.
FWD—40LX2
Its stylish and robust design,
combined with high quality
picture performance make the
HD Ready 40 inch WXGA LCD
Display ideal for digital signage
at public places. It is suitable
for Point-of-Information (eg
presenting timetables in airports
and train stations) and Point-ofSale (advertising and product
promotions in retail outlets).
–True Colour Control
Fine tune colours independently
to match your requirements
exactly – particularly useful
for a precise match with your
company or brand logos
–Built-in audio amplifier
Enhanced modes such as
Surround, Bass, Treble and
Balance give the audio amplifier
clear and powerful audio
reproduction. The optional
SSSP40FW speaker set delivers
great sound and has the same
stylish design.
–Easy Multi-Display Setup
To set-up a Video Wall Multi
Display, simply select your wall
configuration (2x2, 3x3 or 4x4)
and choose the position of
the screen within the grid.‘Tile’
splits the image to suit your grid
format and ‘Window’ removes
parts of the image obscured by
the panel bezel.
–On-off Timer
Power on/off time can be
programmed as hh:mm per
day as well as specific day(s)
of the week.
–Picture-and-Picture (PaP)
Watch two input sources
simultaneously, displayed side
by side. The new LX2 range
has three patterns to select
– equal image size and a
choice of making the left
or right image larger.
–Available in black or silver
FWD—32LX2F
The FWD-32LX2 shares the
design and features of the
FWD-40LX2, in a smaller 32-inch
display. It is perfect for digital
signage applications. The LX2
series displays are also fully
compatible with the Sony Entry
Level Digital Signage Board
(BKM–FW50), which neatly fits
inside an internal option slot.
–True Colour Control
Fine tune colours independently
to match your requirements
exactly – particularly useful
for a precise match with your
company or brand logos
–Built-in audio amplifier.
Enhanced modes such as
Surround, Bass, Treble and
Balance give the audio
amplifier clear and powerful
audio reproduction. The optional
SSSP40FW speaker set delivers
great sound and has the same
stylish design.
–Easy Multi-Display Setup
To set-up a Video Wall Multi
Display, simply select your wall
configuration (2x2, 3x3 or 4x4)
and choose the position of
the screen within the grid.‘Tile’
splits the image to suit your grid
format and ‘Window’ removes
parts of the image obscured by
the panel bezel.
–On-off Timer
Power on/off time can be
programmed as hh:mm per
day as well as specific day(s)
of the week.
–Picture-and-Picture (PaP)
Watch two input sources
simultaneously, displayed side
by side. The new LX2 range
has three patterns to select
– equal image size and a
choice of making the left
or right image larger.
–Available in black or silver
Plasma displays
Digital signage
Digital signage
software
FWD—P50PX3
The FWD–50PX3 is a 50-inch,
WXGA resolution plasma display.
Its size and design ensures
maximum impact and visibility
and makes this large screen
display suitable for a wide
range of applications.
BKM—FW50
Entry Level Digital
Signage Player
Cost-effective and easy to
install and use, this powerful
digital signage player is perfect
for showing impactful still images
or video clips. Flexible, innovative
technology lets you save
your content on an optional
CompactFlash card and play
it out as digital signage instantly.
Save still images and video clips
directly to the CompactFlash
card or download them from
a web server. Content is stored
on the card so playout will not
be affected by network traffic.
HTML embedded GUI means no
additional software is required.
NEW AT ISE!
NEW AT ISE!
Ziris Create™ Lite
Powerful yet easy to use, Ziris
Create™ Lite allows you to import
content, create a slideshow
presentation and schedule
the playout of content on
your network. Simply add still
images, video and audio into a
slideshow for playout on one or
more screens. And because the
software works in a web browser,
you can access it from anywhere
with an internet connection.
Ziris Manage™ Lite
This optional, real-time
monitoring software gives you
convenient control of your entire
Ziris Lite™ digital signage network
from a single computer. You can
easily monitor the status of all
components of your network,
including remote operations
such as turning your displays on
or off, changing the volume level
and switching the video input.
And you can programme this
remote management to occur
automatically, so all displays
switch on at a specific time
every morning.
NEW AT ISE!
NEW AT ISE!
Ziris View™ Lite
If you do not wish to use
professional flat panel displays
with the BKM–FW50 digital
signage board, then Ziris View™
Lite software is the ideal playout
alternative. This playout option
gives you added control of your
content and supports a wider
choice of display formats.
Ziris Transfer™
If you need a large network
of screens to display your
messages, Ziris Transfer Lite™
can help you manage the
distribution of content.
–Contrast Ratio of 15000:1
–No False Contour
Image reproduction in
Plasma Technology typically
causes an image effect called
False Contour, where colour
gradation lines can be seen.
The FWD–50PX3 uses a new
technology, resulting in clearer
images and eliminating the
visible gradation caused by
false contour technology.
–Inbuilt RJ45 port for
management and control
Includes all BKM–FW32
functionality; uses same web
GUI as BKM–FW32 & FW50.
–Conference Mode for
video conferencing use
Brightens faces to show
expressions more clearly
and reduces the green
element (common in offices
due to fluorescent lights)
resulting in more natural
colour reproduction.
–Available in black or silver
–Auto-Play
Create your online
content then just insert the
CompactFlash card into your
display for automatic play back.
–Store-and-Play
The digital signage player can
be scheduled to download
content from a Web server
that will be downloaded local
to the CompactFlash card
in the display and played
back automatically.
–Remote Management
In addition to managing
content,‘basic’ control
features like input selection,
picture adjustments and
scheduled ON/OFF can
be done over the LAN.
–HTML embedded GUI
No additional software
is required.
–Slots into the flat panel display
No additional power supply
is required and does not
need to be housed as a
separate device.
27
HD acquisitions
&management
PMW—EX1
A compact, full-High
Definition camcorder With SxS
PRO recording, the PMW–EX1
is ideal for this evolving era
of High Definition.
e
g
a
e
e
n
m
i
d
Create
&Inspire
At Sony we’ve got more
than twenty five years
experience creating HD
solutions for broadcasters,
cinematographers and
professional programme
makers.
You’ll find the same
innovation and expertise
inside Sony televisions,
camcorders, computers
and gaming consoles
that put amazing HD
pictures and sound within
everyone’s reach.
But that’s just the start.
Sony’s HD World extends
far beyond your TV screen
to create incredible High
Definition images that
transform the efficiency
of all your visual
communications.
Harness Sony’s unique HD
know-how and give your
business a powerful
competitive edge with
superbly engineered
products and solutions
that deliver leading-edge
performance and
uncompromising reliability.
Shooting up to 100
minutes of Full HD images
onto removable solid
state media cards,
XDCAM EX opens up the
exciting possibilities of
file-based HD workflow
for virtually any corporate
production application.
Perfect for any
organisation that wants to
deliver a better-looking
message, HDXchange
streamlines the
production of high-quality
HD content for a wide
range of playout
platforms, from broadcast
and DVD to IPTV, mobile
devices and the web.
PMW—EX1
And if you’re looking for
the ultimate all-in-one
solution, Anycast Station
offers everything you
need to manage/control
professional-quality HD
content with total mobility.
–Thumbnail operation
for rapid cue up to
recorded scenes
–File-based recording with
2 SxS Pro ExpressCard™
slots for over 100 minutes
HD recording
–MPEGHD recording
at up to 35Mb/s
–Full 1920 x 1080 Exmor™
CMOS sensors
–Multi-standard operation
including 1080/50i, 59.94i,
23.98PsF, 25PsF, 29.97PsF
and 720/50P
–3.5-inch LCD panel
29
HD acquisitions
& management
*
**
Camcorders
PMW—EX1*
A compact, full-High Definition
camcorder, the PMW–EX1
is ideal for this evolving era
of High Definition.
–File-based recording with 2 SxS
Pro ExpressCard™ slots for over
100 minutes HD recording
–MPEGHD recording at up
to 35Mb/s
–Full 1920 x 1080 Exmor™
CMOS sensors
–Multi-standard operation
including 1080/50i, 59.94i,
23.98PsF, 25PsF, 29.97PsF
and 720/50P
–Thumbnail operation for rapid
cue up to recorded scenes
–3.5-inch LCD panel
†
††
LCD monitor
Workflow solutions
HVR—Z1E**
The compact HVR–Z1E
HDV/DVCAM/DV camcorder
offers affordable migration to
High Definition
–3 x 1/3-inch CCD sensors
–HDV/DVCAM/DV switchable
–Built-in down conversion to
standard definition
–Switchable between 50i and
60i modes for PAL/NTSC
–2 x XLR microphone inputs
–There is a full line-up of
products offered
LMD—2030W
20-inch Widescreen
HDMI-equipped
Entry-level LCD Monitor.
–Wide viewing angle
–High purity colour filters
–Versatile analogue video inputs
–Multi-format signal support
–HDMI interface
HDXChange††
Sony HDXChange is
revolutionising the way
companies produce their
audio visual content.
Organisations can now
produce content more quickly
and easily than ever before for
a wide range of playout
platforms – from conventional
broadcast, tape and DVD
to web, IPTV and mobile devices.
HDV recorders
Microphones
Production solutions
This list of HD Acquisition
& Management products
is only a limited overview
of our products available.
Please see our complete
product portfolio of
professional HD products
at www.sonybiz.net
HVR—M25E**
A compact HDV/DVCAM/DV
desktop recorder, the HVR–M25E
accepts both mini & standard
cassettes.
–Built-in down conversion
to standard definition
–Edge Crop Adjust mode for
streamlined SD production
–16:9 colour Clear Photo LCD
plus™ for instant picture
confirmation
–Operates in 50i & 60i modes
–HDMI output
–There is a full line-up
of products offered
ECM—674
A shotgun-type Electret
Condenser Microphone,
the ECM–674 gives superb
sound quality.
–Flat and wide
frequency response
–Compact and
lightweight design
–Two-way powering
–Built-in low cut filter
–A complete workflow
solution from acquisition
through to delivery
–Easy to configure, use
and expand
–Open platform with support
for 3rd party NLEs
–Multi-format friendly, with
support for both SD & HD
–Media management tools
based on rich metadata
and low-resolution proxies
AWS—G500†
The Anycast Station is a unique
portable solution incorporating
video switching and audio mixing
with high quality LCD display
for producing remote television
broadcast operations, product
promotions, events, live staging,
conferences, seminars and
distance learning events.
–All-in-one portable production
solution for AV/IT
–Video switcher, audio mixer
& web streamer
–Camera control for up
to 6 cameras
–User defined inputs and
outputs via option boards
31
Videoconferencing
Communicate
&Educate
Cancel those plane
tickets. Don’t worry about
getting stuck in traffic
jams. Why waste precious
time and money when
your next meeting could
be virtual?
Drawing on leading-edge
Sony research, the
extraordinary PCS–XG80 is
the industry’s first High
Definition (HD) visual
communication system.
Crisp, clear 1080i high
resolution video offer
approx four times more
detail that standard
definition images for
unrivalled live video
quality over your network.
It’s just like being there.
Clear, natural sounding
stereo audio allows you to
hold video conferences
with ‘real communication’
while innovative Sony
BrightFaceTM technology
ensures that everyone in
the room can be seen
clearly, even when used
in rooms with less than
ideal lighting conditions.
Its easy to share data
(video and presentation
data) because the
PCS–XG80 complies with
the ITU-T H.239 standard.
From PowerPoint and
animations to live DVDs,
you can also seamlessly
share PC data in HD at
30 frames per second.
With the dual stream
functionality, this means
that you can actually
send two separate
streams of live, HD
information in parallel.
For example, both live
camera view and
animated PowerPoint
can be displayed in full
HD on two different
screens or projectors at
your videoconference.
Best of all, the PCS–XG80 is
brilliantly easy to use, with
features like one-touch
dialling and an intuitive,
uncluttered interface.
PCS—XG80
–1080i HD: excellent
image quality
–Life like stereo sound
–BrightFaceTM technology
optimizes image quality
even in less than ideal
lighting conditions
–H.235 advanced
encryption standard
for high security
Powerful, compact and
affordable, the PCS–XG80
takes your next meeting
into the future.
PCS—XG80
Powerful, Affordable and
Compact High Definition Visual
Communication System
33
Videoconferencing
Compact systems
NEW AT ISE!
PCS—XG80*
Powerful, Affordable and
Compact High Definition Visual
Communication System
With approximately four times
more detail than standard
definition (SD), the exceptional
HD video quality of the PCS–XG80
takes your visual communications
to the next level. The HD video
quality provided by Sony not
only enhances your daily video
conferences with life like images,
but also lets you see details that
were not before visible with SD
systems – which is especially useful
for applications such as product
design conferences.
*
Desktop conferencing
The PCS–XG80 HD camera
adopts the Sony developed
‘BrightFace’ TM technology
that produces clear images
even when used in rooms with
less-than-ideal lighting conditions.
The unit also features clear
and natural-sounding stereo
audio, allowing you to hold
videoconferences with ‘real
communication’ as if you were
in the same room.
Key features:
–1080i HD – excellent
image quality
–Life like stereo sound
–BrightFace TM technology
optimizes image quality even in
less than ideal lighting conditions
–H.235 advanced encryption
standard for high security
PCS—TL33*
The all-in-one personal desktop
videoconferencing and PC
monitor system.
The Sony PCS–TL33P is a versatile
business tool with superb video
and audio quality. Ready to
plug into your IP network, its sleek
design takes up little space on
your desktop, and the
widescreen video display
doubles as a PC monitor. This
dual role makes it even easier to
share and display data during
videoconferencing; in fact, every
aspect of the PCS–TL33P is
designed for easy, intuitive use.
In KIOSK mode, it can even work
unattended, for remote consulting
or distance learning.
Key Features:
–Superb audio quality with
echo canceller
–High frame rates and
high quality camera for
smoother video
–Dual functionality – desktop
videoconferencing and PC
display – Ideal for crowded
desks and small meeting spaces
–The KIOSK mode turns the
PCS–TL33P into a convenient
and easy way to interact
remotely
Group system
HD system
PCS—G70P*
High-End Group
Videoconferencing System
PCS—HG90*
High Definition Video
Communication System
The PCS–G70VP is the high-end
group videoconferencing
solution from Sony, offering a
feature – rich, powerful, high
end video conferencing system
that combines flexibility with
great audio and video quality.
Designed to complement
high-end boardrooms, large
conferencing centres, auditoriums
and healthcare applications
where high quality is essential.
The PCS–HG90 marks the start of a
new era in visual communications
The PCS–HG90 delivers
unsurpassed quality of the highest
standards, enabling applications
far beyond conventional
videoconferencing. It provides
true High Definition, 2-way
communication in real-time
between up to 4 sites via a
built-in MCU.
Key Features:
–True high definition images
–The PCS-HG90 supports the
H.264 HD video protocol
–MPEG-4 AAC wideband
stereo audio with stereo
echo cancelling capabilities
–Enhanced Intelligent QoS
functions for HD video
Key Features:
–Up to 4 Mb/s s over IP
–Built in multipoint conferencing
–Encryption for high security
communication
–Intelligent tracking cameras
PCS—G50P*
The Business Tool for Visual
Communication
The PCS–G50P is at its best in
environments where high quality
is key; like high-end boardrooms,
large conferencing centres or
auditoriums and applications in
healthcare.
Key Features:
–High quality video
–User friendly and
intuitive interface
–Advanced Quality of Service
with the last Protocol
–Data Sharing capabilities
–Powerfull built-in Multipoint
35
Network
video
monitoring
Monitor
&React
Monitor and respond to
potential threats faster
and more efficiently than
ever before with the latest
surveillance and response
systems.
Based on Distributed
Enhanced Processing
Architecture (DEPA), Sony
Intelligent Video Analysis is
an intelligent and
proactive security solution.
Its advanced in-camera
features include Intelligent
Object Detection and
Intelligent Motion
Detection.
SNC—RX550P
Pan Tilt network camera
These next generation
technologies enable the
system to identify threats,
such as human
movement, more clearly
and quickly. By monitoring
more intelligently, they
make better use of
operator attention and
reduce false alarms;
instead of struggling to
keep watch over multiple
monitors simultaneously,
security staff are alerted
to specific threats,
enabling them to
investigate and respond
to them more accurately
and quickly. So you can
increase the overall
effectiveness of your
system without employing
any extra operators.
And that’s not all.
Intelligent Video Analysis
uses the latest event
based recording to
capture only the
important information –
improving your image
quality and reducing
storage requirements.
SNC—DF50P
–Auto iris varifocal
Ball-Joint Mount Lens
–1/3-type CCD
with DynaView
–JPEG, MPEG4 and H.264
–25fps JPEG/MPEG4
at VGA resolution
–8fps H.264 at VGA
resolution
The ability to filter footage
also helps you to search
recorded information
quickly and efficiently.
Whatever your security
requirements, Sony
Intelligent Video Analysis
has the solution. We offer
unique cost benefits and
flexibility in a vast range
of surveillance
applications, including
retail, transportation
and venues.
37
Network video
monitoring
Network cameras
Fixed Minidomes
SNC—DF40P
–Auto iris vari-focal CS Mount lens
–1/4 type Super HAD CCD
–JPEG, MPEG4
–18fps JPEG, 15fps MPEG
at VGA resolution
–30fps JPEG/MPEG4 at
QVGA resolution
SNC—DF80P*
–Auto iris varifocal Ball-Joint
Mount lens
–1/3-type SuperExwave CCD
–JPEG, MPEG4 and H.264
–25fps JPEG/MPEG4 at
VGA resolution
–8fps H.264 at VGA resolution
*
Network cameras
Fixed
Network cameras
Pan Tilt
SNC—CS11P**
–Vari-focal zoom CS-mount lens
–1/4-type Progressive Scan CCD
–JPEG/MPEG-4
–18 fps JPEG at VGA resolution
–15 fps MPEG4 at VGA resolution
SNC—P5*
–Pan focus x3 optical zoom lens
–1/4 type Progressive Scan CCD
–JPEG, MPEG4
–18fps JPEG, 15fps MPEG4 at
VGA resolution
–30fps JPEG/MPEG4 at
QVGA resolution
SNC—RZ50P*†
–Auto-focus x26 optical zoom lens
–1/4 type Super HAD® CCD
–JPEG, MPEG4 and H.264
–25fps JPEG/MPEG4 at
VGA resolution
–8fps H.264 at VGA resolution
**
Network recorders
Monitoring software
NSR—100
–480fps, 64 Channel
–64 cameras
–HDD Capacity 1000 GB
–RAID Compatible
IMZ—RS Series Realshot
Manager Software
–Intelligent Video Analysis possible
with DEPA enabled cameras
–Control, monitor and manage
network video camera
installations
–I/O function to manage alarms,
doors and other devices
†
Video server
Network cameras
Fixed
SNC—DF50P*
–Auto iris varifocal Ball-Joint
Mount lens
–1/3-type CCD with DynaView
–JPEG, MPEG-4 and H.264
–25fps JPEG/MPEG4 at
VGA resolution
–8fps H.264 at VGA resolution
SNC—P1
–Fixed focal lens
–1/4 type Progressive Scan CCD
–JPEG, MPEG4
–18fps JPEG, 15fps MPEG4 at
VGA resolution
–30fps JPEG/MPEG4 at
QVGA resolution
SNC—Z20P**
–Auto-focus x18 optical zoom lens
–1/4 type Exwave HAD® CCD
–JPEG compression format
–30fps JPEG at VGA resolution
SNC—RZ25P*
–Auto-focus x18 optical zoom lens
–1/4 type Exwave HAD® CCD
–JPEG, MPEG4
–18fps JPEG, 15fps MPEG4 at
VGA resolution
–30fps JPEG/MPEG4 at
QVGA resolution
SNC—DF70P
–Auto iris varifocal Ball-Joint
CS Mount lens
–1/4 type Super HAD® CCD
–JPEG/MPEG4
–18fps JPEG, 15fps MPEG4
at VGA resolution
–30fps JPEG/MPEG4
at QVGA resolution
SNC—CS10P**
–1/4-type Progressive Scan CCD
–JPEG/MPEG-4
–18 fps JPEG at VGA resolution
–15 fps MPEG4 at VGA resolution
SNC—CS50P*†**
–Auto iris vari-focal lens
–1/3 type SuperExwave™ CCD
–JPEG, MPEG-4 and H.264
–30fps MPEG4, 25fps JPEG
at VGA resolution
–8fps H.264 at VGA resolution
SNC—RZ30P
–Auto-focus x25 optical zoom lens
–1/6 type Super HAD® CCD
–JPEG
–25fps JPEG/MPEG4 at
VGA resolution
SNC—RX550P*†**
–Auto-focus x26 optical zoom lens
–1/4 type Super HAD® CCD
–JPEG, MPEG4 and H.264
–25fps JPEG/MPEG4 at VGA
resolution
–10fps H.264 at VGA resolution
NSR—50
–240fps
–32 Channel Network
Video Recorder
–32 cameras
–HDD Capacity 500 GB
Four Channel Network
–4 channels
–MPEG/JPEG selectable
compression
–Maximum Performance:
25fps x 4 (VGA)
–Image Sizes: 720 x 480,
640 x 480, 320 x 240
–Number of Clients: Max. 50
NSR—25
–120fps
–20 Channel Network
Video Recorder
–20 cameras
–HDD Capacity 250 GB
–Upgradable to 500 GB
39
Sony Specialist
Dealers &You
At Sony, we pride
ourselves in offering
you the very best
possible business
support, customer
service and value
for money. And we
achieve this through
the selection and
accreditation of
a network of Sony
Specialist Dealers.
All of our specialist
dealers receive
comprehensive training
on the Sony range,
priority access to
technology roadmaps
and new product details,
as well as market
intelligence and
exclusive technical
support. So we can be
sure that you will receive
the best possible service
– every time.
Choice and availability
We ensure specialist
dealers are always
aware of key market
trends and new product
introductions, so they
are able to provide the
products you want in the
shortest possible time.
Technical updates
Specialist dealers have
priority access to
technology roadmaps,
new product details and
market intelligence, to
ensure you receive the
very latest information
on issues that could
affect your business.
Expert advice
With regular in-depth
training on Sony
products, specialist
dealers have in-depth
knowledge and expertise
on the whole range of
Sony products and
solutions – helping you
make exactly the right
choice for your
individual needs.
Technical help
Because specialist
dealers also have
exclusive access to
Sony technicians via
a dedicated helpdesk,
you get the fastest
possible reply to any
technical query before
AND after your purchase.
Great deals
Specialist dealers
benefit from special
offers and promotions
that are not available
anywhere else –
so you always get
unbeatable valuefor-money.
Financial support
Specialist dealers also
have exclusive access to
all the latest PrimeSupport
warranty packages and
Sony Financial Services
schemes to help you
spread the cost of
purchases.
So, whether you’re
looking for off-the-shelf
solutions or a bespoke
system, you can be sure
that choosing a Sony
specialist dealer will
ensure you have access
to the very highest levels
of expertise, service and
value for money.
You can find your
nearest one by visiting
www.sonybiz.net/dealer