a Brochure

CONTEMPORARY ICON
T
he wait is finally over. After an exclusive preview
for the employees of the Borgo Panigale-based
factory and then for the Ducatisti who attended
the 2014 World Ducati Week, the Ducati Scrambler
comes out of the mysterious yellow container that
concealed it and presents itself, unmasked, putting
an end to the anticipation experienced by fans and
media across the world in recent months.
It is the contemporary interpretation of the iconic
Ducati model, as if it had never been out of production.
The style is “post-heritage”: to take the best of the
past and create something unique and absolutely
contemporary.
Anti-conformist, accessible and essential, the Ducati
Scrambler is the perfect blend of tradition and
modernity and marks a return to the pure essence of
motorcycling: two wheels, a wide handlebar, a simple
engine and a huge amount of fun.
The Ducati Scrambler is much more than a bike, it’s a
universe of creativity and freedom of self-expression.
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EXPRESS YOURSELF
ICON
The Icon is characterised by its comfortable riding position and steel
teardrop tank with interchangeable aluminium side panels. The 790 mm
seat height ensures comfort for both the rider and passenger. Standout features include the wide handlebar, the headlight with glass lens
and LED guide-light, and the Dual Sport wheels. An aluminium finish
for the belt covers, the heat guard and the interchangeable surround of
the characteristic LCD instrument panel all enrich the style of the bike.
Available in two colours: ’62 Yellow and Ducati Red.
URBAN ENDURO
The Urban Enduro version is the ideal companion with which to get around
urban obstacles with agility, but also to reach new places, riding on the less
travelled roads. The brown seat with a ribbed design, lined with technical
fabrics, offers first-class ergonomic comfort. The fork protectors, engine sump
guard and the headlight grille protect the key parts of the bike on off-road
sections, while the cross bar stiffens the wide handlebar. Additional references
to the off-road world include the high mudguard in plastic fibre and the spoke
wheels. In Wild Green.
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FULL THROTTLE
The Full Throttle version is inspired by the flat track world and makes clear
references to the bikes that race around dirt ovals. It is equipped with a
Termignoni racing exhaust homologated for road use, a seat designed for
racing and black side panels with dedicated graphics. The low tapered
handlebar and the short front mudguard add to the distinctive features
of the Ducati Scrambler Full Throttle, destined for those who want a bike
perfect for every-day use but without compromising on racing style. In
Deep Black.
CLASSIC
The Classic version is aimed at those who appreciate attention to
detail and 1970s style, but who don’t want to compromise on riding
pleasure and the functionality of a modern bike. It is characterised by
unique, refined details, such as the aluminium front and rear mudguards,
the spoke wheels and the brown seat with diamond-shaped inserts. In
Orange Sunshine.
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A WORLD
OF DIFFERENT
VERSIONS
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DUCATI SCRAMBLER. FOUR MOTORCYCLES AND MORE.
PICK THE COMBINATION
THAT BEST EXPRESSES YOUR PERSONALITY
THE MOTORCYCLING WORLD IS TOPPED OFF WITH A WIDE
RANGE OF ACCESSORIES AND A COMPLETE APPAREL
COLLECTION
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FREE TO EXPRESS
YOURSELF
AND YOUR
PERSONALITY
THE DANDY WARHOLS.
I AM FREE
The Dandy Warhols is a legendary band that has enjoyed
significant success in music charts across the world as well
as sold-out concerts.
In Ducati we were looking for music to use in the
Ducati Scrambler presentation video and it was the
particular sound of this band that excited and convinced
us. The Dandy Warhols also fitted the bill in terms of look,
not vintage but rather a reinterpretation of 70s fashion with
From the left: Short Track jet helmet by Bell and Heritage goggles, Ducati Scrambler Outdoor jacket with removable down lining, Overland gloves in fabric and leather,
Cross Country ankle boots; Outdoor down jacket in women’s version and Moab T-shirt; Athletic Crew sweatshirt and women’s Heritage T-shirt.
REACH NEW
LOCATIONS
OFF THE
BEATEN TRACK
current connotations. So we decided to involve them, even
taking advantage of one of their Italian tours.
And the magic worked: already motorcyclists and Ducati
fans, they agreed to collaborate. And this is how their song
“I am free”, that talks about the beauty of feeling free – one
of the deepest motivations of the Ducati Scrambler world –
became the soundtrack to the video.
TAKING PHOTOS.
FASCINATED
BY PEOPLE
Text by Simone Bramante
Taking photos is my attempt at filtering reality, a way to feel
the world. Perhaps it is this that is instinctively released
the moment I take a camera, a phone or anything with a
lens in my hands.
My photographic research into aesthetics and narrative
is focused on people, who fascinate me; and in how they
express themselves in their movements and relationship
with nature. One life won’t be long enough to “capture”
all of this wonder, but in the meantime the emotions are
really intense.
Brahmino - http://brahmino.com
http://instagram.com/brahmino
STREET FOOD.
FREEDOM,
AUTHENTICITY
AND TRADITION
Text by Filippo Polidori
I’ve tried to express the beauty of Italy through its Street
Food. In a society in which we are all online, I have told
stories about hands, faces, and hearts.
A journey with no beginning and no end, an adventure that
reminds me of the film that all motorcyclists should see,
“The Motorcycle Diaries” by Walter Salles.
Because Street Food is freedom, authenticity, tradition.
From the left: Outdoor rucksack and SCR 1962 cap, with grey Moab T-shirt for him, white for her; Ghost Rider T-shirt and women’s Heritage T-shirt.
Short Track jet helmet by Bell, usable with or without peak and also available in brown with yellow stripes.
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Street food tells the story of the place; the street dictates
the rules, levels them and unites them. Take for example
the Romagna region and piadina… You cannot separate
them, they are one and the same, and base their success
on simplicity, on authenticity. Flour, Water, Salt, Olive Oil,
and yet every pair of hands will make it in a different way.
On my journey, I have met people that would have driven
Fellini crazy… Men and Women that work on stands just a
few metres squared with a line of people from morning until
night, and many of these stalls are open 7 days a week.
True, sincere stories in which each person has their own
secret recipe and each is proudly convinced that he/she
makes the best piadina and, looking them in the eye and
the hand, you cannot disagree.
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91750068E
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The images contained in the catalogue can refer to prototypes that may undergo modifications, also of a significant nature, during the industrialisation phase and are therefore solely informative, providing
reference. The images are thus in no way binding for Ducati Motor Holding S.p.A., A Sole Shareholder Company - A Company subject to the Management and Coordination activities of Audi AG, (“Ducati”).
Ducati reserves the right to make changes or improvements to any product, without prior notice and without obligation to carry out said changes on products already sold. The reproduction rights of the images
contained in this catalogue belong to Ducati. Any reproduction of these images without the prior consent of Ducati is prohibited.