media kit - Smarter Garter

MEDIA KIT
2015 FÜCHSIN AVE LLC, All Rights Reserved WHAT IS THE SMARTERGARTER™? SmarterGarter™ is the ONLY hands-free purse, that can
carry all your necessities, with the same style and
individuality as high end hand bags. Show it off on bare skin with shorts / skirts / dresses /
bikinis or over leggings / jeans / yoga pants. Each design is
lined with anti-slip backing, which prevents sliding.
SmarterGarter.com
Drop the Bulky Bag… Grab FREEDOM!
perfectfor
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Motorcycle Riding • 
Wedding
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Sporting Events
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Concerts
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Clubbing , Dancing • 
Bachelorette Party • 
Festivals
Running Errands
Gym
Graduation
Prom
Hiking
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Amusement Parks
Traveling
Site Seeing
Injured / Disabled
Day Clubs
Horseback Riding
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Cash
Insulin Pump
Medication
Tampon
Condom
Flask
Pacifier
Diaper
Wipes
carry
•  Smart Phone (fits
iPhone 6 PLUS)
•  ID
•  Credit Cards
•  Business Cards
•  Room Key
•  Passport
•  Plane Ticket
•  Travel Guides
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Pocket Knife
Mace
Small Derringer
Lipstick
Compact
Small Comb
Keys Epi Pen
Diabetic Supplies
SmarterGarter.com
AVAILABLE WORLDWIDE
SmarterGarter.com
COLLECTION
Manhattan
Lexington
Bohemia
Queens
Odessa
Sturgis
SmarterGarter.com
THE BREAKDOWN
specifications
Each SmarterGarter design features a large pocket which measures 6.5”H x 5”W. Fits most smart phones including the new iPhone 6 and 6 PLUS. Vegan leather straps hug the wearer’s leg and are lined with soI an=-­‐slip strips, ensuring all day comfort. Available in two sizes; SMALL: U.S. pant sizes 0-­‐10, MEDIUM: U.S. pant sizes 12-­‐20. Internal pocket securely holds ID and credit cards. External key ring provides quick access to keys (or personalize with favorite charms) Four rows of hook and eye closures on military strength elasCc, provides ulCmate versaClity and ability to transform into a garter purse, boot pocket or yoga-­‐mat pocket. SmarterGarter.com
MSRP $37.50
Army green canvas fabric pocket, brown houndstooth satin lining
Antique brass hardware decals with magnetic snap closures
Brown faux-leather straps and accents
LEXINGTON
MSRP $37.50
Black canvas fabric pocket, brown houndstooth satin lining
Antique brass hardware decals with magnetic snap closures
Brown faux-leather straps and accents
MANHATTAN
MSRP $37.50
Black pebbled faux-leather pocket and straps
Black & white houndstooth satin lining
Antique silver hardware decals and studs, magnetic snap closure
STURGIS
MSRP $37.50
Carmel colored, faux leather pocket and straps
Animal print satin lining
Antique brass hardware decals with magnetic snap closures
BOHEMIA
MSRP $37.50
Black faux leather pocket and straps
Animal print satin lining
Antique silver hardware decals with magnetic snap closures
ODESSA
MSRP $37.50
Black faux leather pocket
Silver hardware and rhinestone cross bones decal
Black decorative corset with tassel; ties at back of thigh
QUEENS
Retail Partnerships Available
SmarterGarter.com
CARA CERUTTI HOLMES
founder, inventor
“Our collection embodies one basic principle. The intrinsic desire to be free. Free
to move (dance, run, dodge, insert verb here), free to travel and explore, free to be
distinctively unique and free to change our minds (and ensembles). "
"
Back in college, I went dancing with my girlfriends, and had my purse stolen when
I left it at the table to show off my moves on the dance floor. I remember thinking
‘There has GOT to be a fashionable way to carry all my necessities while remaining
hands free’. Fast forward ten years, and I was playing at the park with my kids. I
saw another mother trying to wrangle her toddler down the slide, phone in one
hand, wallet in the other and thought ‘My clubbing days may be far behind me…
but I (and clearly others) still face the same problem’. "
"
I discovered nothing to my standard of style and quality on the existing market. I
wanted women to enjoy an accessory that empowered them, while providing a
bridge between fashion and function. We all want the individuality of a stylish hand
bag (without the obligation to carry it). So I created FÜCHSIN AVE; the largest
manufacturer of garter purses / boot pockets / insulin pump cases / yoga mat
pockets.” Before dedicating herself full time to family and FÜCHSIN AVE, Cara Cerutti
Holmes worked as a Financial Analyst for the Department of Defense. She holds a
BS in Finance from the University of Utah and a MS in Global Leadership from the
University of San Diego.
SmarterGarter.com
LOOK BOOK
SmarterGarter
"OK, so this isn’t actually a garter, because
it’s even better than a garter! Now, you can
roam the festival with freedom thanks to a
purse that straps to your leg. Yes, for real!
Please try and tell us this isn’t the best idea
ever. You can’t. We know.”
~ USA Today, Entertain This
MEDIA
“Celebrity Inspired Festival Fashion Must-Have”
“Top New Product – Staff Pick”
~ Motorcycle Cruiser
MEDIA
Visit Etsy.com/shop/smartergarter
for over 150 Five Star Reviews!
reviews
Ashley, went to a recent chargers game and shared her
experience with the NFL purse ban “it was not problem at all
(getting through security), they waved me through with my size
regulation garter purse, but all the other girls had to go back to
their cars to drop off purses.”
“SmarterGarter rocks! Fitting all my type 1 diabetes necessities
into my garter purse in STYLE!”
“As soon as I opened the packaging I knew I was going to be
happy! The pouch it comes in is adorable and when I took it
out, I couldn’t wait to put it on. It’s beautiful in person! The
stitching and the feel of the purse are all very clean and neat.
Love how easy it is to reach into and open and close. I tossed
in almost everything I could leave the house with to get the full
effect. And it hugs my leg! So glad I got this. It looks just
fantastic and I know I’ll get complimented well. Fast shipping.
Terrific shop. Amazing seller. Fantastic product.” AS SEEN IN
FOR MORE INFORMATION
Contact
MEDIA
Catherine Arthur, Publicist
Catherine@PitchPublicRelations.com
480.695.9122
WHOLESALE
Cara Cerutti Holmes, Founder
Cara@SmarterGarter.com
619.564.1944
SmarterGarter.com