Shortlist - AME Awards

asia pacific
australia
design
electronics,
consumer
food, non-retail
promotion of health
& human services
public relations
social video
SPC
“#MyFamilyCan”
Double Robotics “Lucy the Robot”
SPC
SA Health
“#MyFamilyCan”
“Aboriginal Immunisation”
Leo Burnett Melbourne
Atomic 212
Leo Burnett Melbourne
Showpony Advertising
Double Robotics
“Lucy the Robot”
Atomic 212
SPC
“#MyFamilyCan”
Leo Burnett Melbourne
china
financial services
guerrilla /
alternative media
mobile / cellular /
hand-held device
promotions
social media
Visa
Lifebuoy
Visa
Magnum
Omo
“Visa Rental Bike”
“Anti-bacterial Red Packet”
“Visa Rental Bike”
“Magnum Pleasure Store”
“Omo Mother’s Day
Wechat Campaign”
OMD China
Unilever
OMD China
PHD
PHD
hong kong
media planning
McDonald’s
“A Dim Jack Hi-Jack”
OMD Hong Kong
india
social media
Philips India Ltd “Philips - The Big Leap”
Pulp Strategy
Communications Pvt Ltd
malaysia
electronics, consumer
EVEREADY “EVEREADY Book of
Play - Brand Rejuvenation
through Innovation”
Energizer Malaysia
low-budget
(<$100,000USD)
EVEREADY “EVEREADY Book of
Play - Brand Rejuvenation
through Innovation”
Energizer Malaysia
philippines
“McDonald’s
Lucky Drive”
food, retail
& restaurants
McDonald’s
Drive-Thru
low-budget
(<$100,000USD)
McDonald’s “McDonald’s Lucky Drive”
outdoor /
transit / out-of-home
McDonald’s
“McTollbooth”
Leo Burnett Manila
Meralco Advisory
“Seeing a Utility
Company in a
Better Light”
DDB Philippines
utilities
Leo Burnett Manila
Leo Burnett Manila
sri lanka
corporate
Mawbima
“Cover Racism”
National Newspaper
TBWASri Lanka
taiwan
branded entertainment
Uni Noodle
“House of Little Moments”
food, non-retail
Uni Noodle
“House of Little Moments”
ADK TAIWAN
ADK TAIWAN
integrated
(mixed media)
Uni Noodle
“House of Little Moments”
ADK TAIWAN
europe
germany
automotive
AUDI AG
“Audi Service Mechanics”
thjnk ag
automotive
AUDI AG
“Audi Service Mechanics”
thjnk ag
beverages,
non-alcoholic
Delica
“In the service of good taste”
Serviceplan
Powerade
branding
HORNBACH
beverages,
non-alcoholic
civic /
social education
civic /
social education
DAV
“Workout Billboards”
“The Hornbach
Spring Collection”
“The Guy Who
Cut Everything in Half”
Ogilvy Germany
HEIMAT
Werbeagentur GmbH
Serviceplan
ZDK Zentrum
Grabarz & Partner/
“Nazis Against Nazis Demokratische Germany’s Most Involuntary GGH Lowe
Kultur
Charity Walk”
corporate
corporate
Media Markt
Ogilvy Germany
World Press Photo “Speaking Images 2015”
corporate image
Media Markt
direct response
Epiphone
government /
politics
“Rabbit Race”
“Rabbit Race”
Ogilvy Germany
“The Les Paul Skill Check”
Freie Demokratische
Partei
“German Mut”
Serviceplan
HEIMAT Werbeagentur GmbH
guerrilla /
alternative media
Media Markt
guerrilla /
alternative media
ZDK Zentrum
Grabarz & Partner/
“Nazis Against Nazis Demokratische Germany’s Most
GGH Lowe
Kultur
Involuntary Charity Walk”
household
integrated
(mixed media)
IKEA
Media Markt
“Rabbit Race”
Serviceplan
“IKEA hej Community”
“Rabbit Race”
Ogilvy Germany
Razorfish GmbH
Ogilvy Germany
integrated
(mixed media)
ZDK Zentrum
Demokratische
Kultur
media promotion
Sky
media promotion
Sky
mobile / cellular /
hand-held device
Sky
online
IKEA
personal items
point-of-purchase
print
“Nazis Against Nazis Germany’s Most
Involuntary Charity Walk”
“SKY SQREENING”
“The Match”
“SKY SQREENING”
“The Great Sleep”
Antistax
“Listen To Your Legs”
PENNY
“Best-Before Packaging”
World Press Photo “Speaking Images 2015”
promotions
DAV
promotions
Epiphone
“The Guy Who
Cut Everything in Half”
“The Les Paul Skill Check”
Grabarz & Partner/
GGH Lowe
Serviceplan
Serviceplan
Serviceplan
thjnk ag
Boehringer Ingelheim
Serviceplan
Serviceplan
Serviceplan
Serviceplan
promotions
IKEA
“The Great Sleep”
thjnk ag
promotions
Sky
“The Match”
Serviceplan
public relations
DAV
public relations
“The Guy Who
Cut Everything in Half”
Serviceplan
ZDK Zentrum “Nazis Against Nazis Demokratische Germany’s Most
Kultur
Involuntary Charity Walk”
“Cashier Symphony”
Grabarz & Partner/
GGH Lowe
retail stores
EDEKA
retail stores
HORNBACH
social media
AUDI AG
“Audi Service Mechanics”
thjnk ag
social media
AUDI AG
“Audi Service Mechanics”
thjnk ag
social video
EDEKA
“The Hornbach
Spring Collection”
EDEKA Zentrale AG & Co. KG
HEIMAT Werbeagentur GmbH
“Cashier Symphony” EDEKA Zentrale AG & Co. KG
sport & leisure
technology
technology
Epiphone
“The Les Paul Skill Check”
Sky
“SKY SQREENING”
World Press Photo “Speaking Images 2015”
Serviceplan
Serviceplan
Serviceplan
tv & cinema
AUDI AG
“Audi Service Mechanics”
thjnk ag
tv & cinema
AUDI AG
“Audi Service Mechanics”
thjnk ag
italy
education
British Institutes
“Is your English a
bit rusty?”
OFG ADV
sweden
augmented reality
All New Volvo XC90
“Volvo Virtual Sellout”
DigitasLBi/Volvo
middle east
egypt
beverages,
non-alcoholic
new product /
service launch
tv & cinema
Schweppes
Sting (PepsiCo)
“The Secret of Schweppes”
“Everyday Hero”
TNC Group Egypt
IMPACT BBDO Cairo
Schweppes “The Secret of Schweppes”
TNC Group Egypt
south africa
integrated
(mixed media)
AstraZeneca
Respiratory
“Breathless Moments”
Mccann Health
“BMW i8 Challenge”
Serviceplan Middle East
united arab emirates
automotive
BMW
automotive
BMW
online
BMW
personal items
Sensodyne
“BMW xWalk”
“BMW i8 Challenge”
“Say #NoToSensitivity”
Serviceplan Middle East
Serviceplan Middle East
Grey
north america
canada
civic /
social education
direct response
financial services
tv & cinema
ParticipACTION
“Make Room For Play”
The Glenlivet
Interac
Zulu Alpha Kilo
“AME Awards: The
Hill+Knowlton Strategies
Glenlivet - Squadron 70”
“Be In The Black Phase 2”
ParticipACTION “Make Room For Play”
Zulu Alpha Kilo
Zulu Alpha Kilo
usa
automotive
beverages,
non-alcoholic
Lexus
Mountain Dew
Kickstart
“The Personal SUV that
Goes Beyond Utility”
“Mountain Dew
Kickstart Comes Alive”
Team One
BBDO New York
branded entertainment DBS Bank Ltd. “DBS Chilli Paneer 2”
SapientNitro
events
Klick Health
MUSE
“MUSE”
events
Progressive Insurance “Flo’s Chop Shop”
Match Marketing Group
financial services
MasterCard
“#OneMoreDay”
McCann XBC
financial services
MasterCard
“#StandUp4”
McCann XBC
government /
politics
2015 Census Test “2015 Census
Test Communications”
Damien
guerrilla /
alternative media
guerrilla /
alternative media
A&E Television Networks
New York State
“Think New York, Drink New York” BBDO New York
Brewers Association
healthcare products
& services
healthcare products
& services
household
“Damien Comic-Con”
Reingold, Inc.
Aetna
CVS Health
GE
“The 11 Initiative”
“Cigarettes Out. Health In.”
“How Many Infomercials
Does It Take to Change a
Light Bulb?”
Aetna
BBDO New York
BBDO New York
integrated
(mixed media)
MasterCard
“#OneMoreDay”
integrated
(mixed media)
Mucinex
“Let’s End This”
interactive
REI
new product /
service launch
Equinox
outdoor / transit /
out-of-home
McCann HumanCare + McCann NY
Lowe’s Companies, “Vines in the Real World: BBDO New York
Inc.
Making the Digital Analog”
media planning
online
McCann XBC
“Dynamic Weather”
Starcom MediaVest Group
“Equinox (#EQXPursuit)”
Bates Motel “Bates Motel Online
Flixel Cinemagraphs”
inVNT
A&E Television Networks
Alone “Alone Sound Selective Billboard”
philanthropic appeals Halo Purely For Pets “#HaloFeeditForward”
retail stores
Lowe’s
“Lowe’s #FixInSix: The
Quickest Quick Tips”
History
SapientNitro
Lowe’s Companies, Inc.
social media
social media
social video
social video
sport & leisure
CeraVe
“Spread the Love
Social Activation”
Foot Locker “#HORSEwithHarden”
Aetna
“The 11 Initiative”
Call of Duty: “Call of Duty: Black Ops III:
Black Ops III The Race from Reveal
To Beta”
Foot Locker “Fight of the Century”
McCann HumanCare
BBDO New York
Aetna
OMD
BBDO New York