sales radar - romania

SALES RADAR - ROMANIA
INTRO
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The overall objective of the sales radar analysis is to support sales in getting a deep understanding
of main advertising categories and top 10 clients/category consumption habit & trends.
The analysis refers to 2007-2011 Romanian Market
Once the format and type of analysis provided will be approved, the tool will be deployed in all
countries as support tool for sales
The analysis highlights :
• Trends in GRP consumption – overall market, PRO TV and main competitor. Numbers are
calculated MOM and YOY
• Variations of PRO TV & A1 consumption vs. market consumption
• Categories/clients who decreased their budgets on PRO TV in the advantage of A1 and vice
versa
For the sake of accuracy in calculation, the analysis refers only to GRP consumption and not to
CPP values
The outcome of the analysis is expected to provide sales an accurate tool to plan their approach to
various clients/categories and also to predict a pattern in consumption for 2012
2
PORTFOLIO BY CLIENT SIZE (Main Channel CME vs. Main Chanel Competition)
TOP BY CATEGORY
GRPs
0 - 1500
1500 - 4000
4000 +
YOY Change
YOY Change
PRO TV 2010 PRO TV 2011 2011 vs. Antena 1 2010 Antena 1 2011 2011 vs. 2010
2010 PRO TV
Antena1
23.9%
25.2%
6.2%
24.2%
24.4%
11.9%
17.4%
20.4%
18.1%
19.5%
26.7%
51.2%
58.7%
54.4%
-6.6%
56.3%
48.9%
-3.8%
Total Market
Category
2010 GRP 2011 GRP 2010 %
Food & Beverages
502,089
495,199 33.5%
Cosmetics & Toiletries
183,899
210,862 12.3%
Telecom
229,496
207,930 15.3%
Pharma
117,560
147,717 7.8%
Household Care
145,772
124,133 9.7%
Finances
69,504
69,877
4.6%
Automotive
61,999
61,633
4.1%
Retailers
29,653
50,206
2.0%
Entertainment & Media
42,903
29,668
2.9%
IT
21,576
18,877
1.4%
Home Aplainces
14,701
18,453
1.0%
Bussiness & Industrial
8,494
15,152
0.6%
Others
72,179
84,867
4.8%
Grand Total
1,499,822 1,534,572 100.0%
2011 %
32.3%
13.7%
13.5%
9.6%
8.1%
4.6%
4.0%
3.3%
1.9%
1.2%
1.2%
1.0%
5.5%
100.0%
PRO TV
2010 GRP 2011 GRP 2010 %
123,679 118,276 31.8%
46,804
53,974 12.0%
77,351
69,526 19.9%
26,459
32,764
6.8%
32,236
27,498
8.3%
18,342
17,174
4.7%
20,428
20,941
5.2%
10,481
19,520
2.7%
13,211
6,790
3.4%
6,403
6,146
1.6%
4,742
5,792
1.2%
1,462
1,992
0.4%
7,810
12,029
2.0%
389,407 392,421 100.0%
2011 %
30.1%
13.8%
17.7%
8.3%
7.0%
4.4%
5.3%
5.0%
1.7%
1.6%
1.5%
0.5%
3.1%
100.0%
YOY Change
2011 vs. 2010
(cumulated)
8%
31%
-6%
Antena 1
2010 GRP 2011 GRP 2010 %
61,365
69,268 28.8%
22,602
33,695 10.6%
56,839
44,890 26.7%
18,339
21,591
8.6%
15,568
12,284
7.3%
12,980
16,912
6.1%
9,291
11,286
4.4%
5,615
8,598
2.6%
1,220
3,782
0.6%
1,983
1,263
0.9%
178
2,096
0.1%
1,272
2,515
0.6%
5,511
7,371
2.6%
212,762 235,551 100.0%
2011 %
29.4%
14.3%
19.1%
9.2%
5.2%
7.2%
4.8%
3.7%
1.6%
0.5%
0.9%
1.1%
3.1%
100.0%
3
Average Share of GRPs / Category / Channel
HOW TO READ - EXAMPLE
2011
Food & Bev.Cosmetics Telecom Pharma
Total
32.6%
12.4%
11.2%
14.0%
ProTV
23.6%
23.0%
35.9%
18.5%
Antena1 13.5%
15.8%
23.7%
16.2%
HH Care Finances
8.7%
5.8%
19.8%
27.8%
8.9%
13.3%
Auto
4.2%
48.2%
15.5%
Retailers E. & Media
IT
H Aplainces B&I
1.1%
3.5%
0.7%
0.4%
0.2%
57.4%
35.3%
35.5%
38.2%
0.0%
13.1%
0.0%
0.0%
0.0%
9.5%
2011
Others Grand Total
Total
5.3%
100.0%
Jan
ProTV
6.3%
25.1%
Antena1
18.6%
14.6%
Total
32.8%
13.5%
7.7%
12.4%
ProTV
22.0%
22.5%
25.9%
19.5%
Antena1 14.6%
17.2%
28.5%
18.3%
Total
27.9%
12.5%
12.8%
12.1%
Nov
ProTV
23.1%
25.1%
28.5%
21.8%
Antena1 13.1%
15.6%
22.1%
14.3%
Total
26.4%
10.6%
23.3%
8.3%
Dec
ProTV
26.5%
23.6%
26.2%
19.3%
Antena1 12.9%
18.0%
23.5%
13.4%
Total
32.3%
13.7%
13.5%
9.6%
Total
ProTV
23.9%
25.6%
33.4%
22.2%
Antena1 14.0%
16.0%
21.6%
14.6%
2011
Food & Bev.Cosmetics Telecom Pharma
6.9%
6.3%
24.0%
23.8%
9.3%
23.7%
7.6%
4.0%
25.0%
16.7%
8.5%
29.5%
5.7%
5.6%
20.5%
23.6%
7.5%
28.6%
8.1%
4.6%
22.2%
24.6%
9.9%
24.2%
HH Care Finances
4.7%
28.1%
20.4%
4.6%
38.5%
18.9%
1.5%
43.1%
14.4%
4.0%
34.0%
18.3%
Auto
5.1%
0.9%
34.0%
17.8%
20.5%
25.6%
3.7%
1.1%
35.1%
19.9%
21.0%
17.4%
4.2%
0.6%
34.1%
15.6%
18.4%
12.2%
3.3%
1.9%
38.9%
22.9%
17.1%
12.7%
Retailers E. & Media
Total
4.8%
100.0%
ProTV
22.8%
23.3%
Antena1
4.3%
16.7%
Total
8.8%
100.0%
ProTV
17.6%
25.0%
Antena1
6.6%
14.9%
Total
8.1%
100.0%
ProTV
7.8%
24.5%
Antena1
5.2%
16.1%
Total
5.5%
100.0%
ProTV
14.2%
25.6%
8.7%
15.3% Antena1
2011
Others Grand Total
Jan
Oct
2.1%
1.4%
27.4%
30.4%
8.0%
18.1%
2.3%
1.7%
36.0%
43.5%
8.5%
13.7%
2.4%
2.6%
32.6%
42.0%
7.8%
16.7%
1.2%
1.2%
32.6%
31.4%
6.7%
11.4%
IT
H Aplainces
1.4%
14.6%
8.1%
0.8%
16.9%
5.9%
0.8%
21.6%
13.8%
1.0%
13.1%
16.6%
B&I
Oct
Nov
Dec
Total
- This chart presents the monthly split by category for the Total Market and the share of PRO TV and Antena 1 in the GRP consumption in
each category and each month;
- How to read it – Example:
- We can see that the average GRP share of PRO TV is 25.6%;
- Going up the chart we see that one of the months with negative influence for PRO TV share is October (only 23.3%);
- Going to the left we see that one of the categories with negative influence in this month is Pharma (19.5% Shr)
- The average share of PRO TV in “Pharma” category is 22.2%;
- In October, Antena 1 has a 18.3% share, although its average share in the category is of only 14.6%
4
Average Share of GRPs / Category / Channel
2011
Food & Bev. Cosmetics Telecom
Total
32.6%
12.4%
11.2%
Jan
ProTV
23.6%
23.0%
35.9%
Antena1
13.5%
15.8%
23.7%
Total
37.7%
15.6%
10.6%
Feb
ProTV
24.4%
28.2%
42.8%
Antena1
14.3%
13.1%
21.2%
Total
34.1%
13.1%
14.4%
Mar
ProTV
23.5%
28.1%
37.2%
Antena1
14.6%
13.0%
20.3%
Total
33.8%
11.5%
15.6%
Apr
ProTV
27.0%
29.4%
38.6%
Antena1
13.7%
15.0%
18.9%
Total
34.9%
12.7%
13.8%
May
ProTV
24.4%
26.8%
33.3%
Antena1
14.6%
18.6%
17.4%
Total
34.2%
14.4%
14.1%
Jun
ProTV
22.9%
22.8%
37.7%
Antena1
14.9%
19.6%
21.2%
Total
32.4%
18.6%
13.6%
Jul
ProTV
25.0%
26.6%
34.1%
Antena1
12.8%
15.6%
22.3%
Total
30.8%
18.2%
13.0%
Aug
ProTV
22.5%
26.3%
33.8%
Antena1
15.5%
14.7%
21.5%
Total
29.5%
13.8%
11.3%
Sep
ProTV
20.9%
23.2%
31.5%
Antena1
12.7%
16.3%
21.4%
Total
32.8%
13.5%
7.7%
Oct
ProTV
22.0%
22.5%
25.9%
Antena1
14.6%
17.2%
28.5%
Total
27.9%
12.5%
12.8%
Nov
ProTV
23.1%
25.1%
28.5%
Antena1
13.1%
15.6%
22.1%
Total
26.4%
10.6%
23.3%
ProTV
26.5%
23.6%
26.2%
Dec
Antena1
12.9%
18.0%
23.5%
Total
32.3%
13.7%
13.5%
Total
ProTV
23.9%
25.6%
33.4%
Antena1
14.0%
16.0%
21.6%
2011
Food & Bev. Cosmetics Telecom
Pharma
14.0%
18.5%
16.2%
12.3%
25.7%
14.9%
9.3%
26.3%
11.5%
7.4%
26.7%
12.3%
9.1%
24.1%
13.2%
6.8%
22.5%
12.4%
6.7%
20.8%
15.4%
7.8%
18.2%
16.3%
9.9%
20.8%
15.8%
12.4%
19.5%
18.3%
12.1%
21.8%
14.3%
8.3%
19.3%
13.4%
9.6%
22.2%
14.6%
Pharma
HH Care
8.7%
19.8%
8.9%
8.7%
24.9%
10.0%
7.9%
22.6%
8.8%
8.3%
23.8%
8.4%
6.8%
20.6%
10.3%
7.5%
18.6%
10.8%
8.6%
21.4%
11.5%
12.8%
22.6%
10.4%
9.8%
19.8%
13.7%
6.9%
24.0%
9.3%
7.6%
25.0%
8.5%
5.7%
20.5%
7.5%
8.1%
22.2%
9.9%
HH Care
Finances
5.8%
27.8%
13.3%
3.4%
33.1%
22.1%
4.6%
26.7%
29.1%
4.5%
26.4%
23.9%
4.7%
24.7%
24.2%
4.8%
24.4%
25.1%
3.7%
24.6%
20.9%
1.6%
17.8%
26.5%
4.9%
23.3%
19.7%
6.3%
23.8%
23.7%
4.0%
16.7%
29.5%
5.6%
23.6%
28.6%
4.6%
24.6%
24.2%
Finances
Auto
4.2%
48.2%
15.5%
4.3%
37.0%
16.1%
5.3%
37.8%
16.7%
4.1%
30.3%
19.8%
3.6%
27.6%
20.6%
4.9%
32.1%
18.6%
4.1%
30.3%
18.6%
1.3%
22.3%
17.5%
4.6%
32.3%
18.6%
4.7%
28.1%
20.4%
4.6%
38.5%
18.9%
1.5%
43.1%
14.4%
4.0%
34.0%
18.3%
Auto
Retailers E. & Media
1.1%
3.5%
57.4%
35.3%
13.1%
0.0%
0.9%
2.2%
55.7%
27.6%
19.8%
0.0%
2.8%
2.8%
45.6%
21.7%
13.3%
14.8%
4.1%
2.1%
43.4%
29.5%
14.4%
13.5%
3.2%
3.0%
36.9%
23.7%
10.8%
17.1%
2.6%
2.3%
39.2%
18.9%
15.1%
15.8%
2.0%
2.7%
42.3%
16.6%
22.9%
16.4%
4.2%
1.1%
39.6%
8.5%
17.1%
7.5%
4.3%
1.3%
36.7%
21.3%
17.0%
14.3%
5.1%
0.9%
34.0%
17.8%
20.5%
25.6%
3.7%
1.1%
35.1%
19.9%
21.0%
17.4%
4.2%
0.6%
34.1%
15.6%
18.4%
12.2%
3.3%
1.9%
38.9%
22.9%
17.1%
12.7%
Retailers E. & Media
IT
H Aplainces
0.7%
0.4%
35.5%
38.2%
0.0%
0.0%
0.5%
0.3%
9.8%
24.3%
0.0%
0.0%
0.6%
0.1%
27.1%
25.1%
3.5%
5.9%
0.7%
1.4%
39.7%
33.8%
11.2%
10.7%
1.1%
0.9%
31.8%
16.1%
6.8%
7.7%
1.8%
2.0%
40.0%
20.3%
4.0%
12.5%
0.8%
1.3%
29.2%
21.3%
6.8%
4.7%
0.3%
0.8%
38.5%
17.9%
6.0%
1.2%
0.7%
1.2%
33.4%
35.3%
5.5%
5.4%
2.1%
1.4%
27.4%
30.4%
8.0%
18.1%
2.3%
1.7%
36.0%
43.5%
8.5%
13.7%
2.4%
2.6%
32.6%
42.0%
7.8%
16.7%
1.2%
1.2%
32.6%
31.4%
6.7%
11.4%
IT
H Aplainces
B&I
0.2%
0.0%
9.5%
0.3%
0.0%
20.1%
0.6%
6.0%
19.2%
0.9%
14.7%
22.2%
1.3%
6.0%
23.2%
0.9%
14.0%
22.6%
0.9%
7.4%
23.6%
1.5%
11.7%
20.5%
2.1%
19.2%
13.4%
1.4%
14.6%
8.1%
0.8%
16.9%
5.9%
0.8%
21.6%
13.8%
1.0%
13.1%
16.6%
B&I
Others Grand Total
5.3%
100.0%
6.3%
25.1%
18.6%
14.6%
3.3%
100.0%
1.9%
27.4%
17.1%
14.6%
4.2%
100.0%
8.6%
27.0%
8.7%
14.9%
5.5%
100.0%
19.3%
29.3%
3.8%
14.3%
4.8%
100.0%
18.6%
25.6%
5.0%
15.2%
3.8%
100.0%
12.5%
25.3%
8.8%
16.3%
4.5%
100.0%
12.9%
25.5%
14.4%
15.5%
6.5%
100.0%
14.7%
24.2%
14.0%
15.6%
6.6%
100.0%
17.8%
23.6%
10.9%
15.2%
4.8%
100.0%
22.8%
23.3%
4.3%
16.7%
8.8%
100.0%
17.6%
25.0%
6.6%
14.9%
8.1%
100.0%
7.8%
24.5%
5.2%
16.1%
5.5%
100.0%
14.2%
25.6%
8.7%
15.3%
Others Grand Total
2011
Total
Jan
ProTV
Antena1
Total
Feb
ProTV
Antena1
Total
Mar
ProTV
Antena1
Total
Apr
ProTV
Antena1
Total
May
ProTV
Antena1
Total
Jun
ProTV
Antena1
Total
Jul
ProTV
Antena1
Total
Aug
ProTV
Antena1
Total
Sep
ProTV
Antena1
Total
Oct
ProTV
Antena1
Total
Nov
ProTV
Antena1
Total
Dec
ProTV
Antena1
Total
Total
ProTV
Antena1
2011
5
NOTE
- All the calculations made for the slides that follow are for the Top 10 clients in each category
- For Food & Beverages the calculations are made for Top 20 clients
6
TREND CHARTS – HOW TO READ - EXAMPLE
Chart no.1
Chart no.2
-
the charts represent the year on year change;
-
the vertical axis represents the change on PRO TV while the horizontal axis represents the change on the TOTAL MARKET (Chart no.1) or ANTENA 1 (Chart no. 2);
-
example no. 1: in October in chart no. 1, the GRP consumption on the TOTAL MARKET is growing year on year, while on PRO TV is decreasing; that is why October
is on the red part of the chart ;
-
example no. 2: in July in chart no.1 the GRP consumption is growing year on year both on PRO TV and TOTAL MARKET, but the growth on PRO TV is lower; that is
why July is on the light green part of the chart;
7
FOOD & BEVERAGES
8
FOOD & BEVERAGES 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
2007
Food & Beverages Total GRPs 354,488
PRO TV Share
27.9%
Antena 1 Share
13.7%
Others Share
58.4%
2008
307,802
25.9%
11.7%
62.4%
2009
321,356
25.0%
13.3%
61.8%
2010
383,608
26.0%
14.6%
59.4%
2011
381,893
24.5%
16.9%
58.6%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
9
FOOD & BEVERAGES 2011 – SALES RADAR CHARTS
- PRO TV vs. TOTAL MARKET (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Jul & Dec & Apr
- Worst months for PRO TV: Feb & Mar & Aug - Nov
- PRO TV vs. Antena 1 (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Jul, Dec & Apr
- Worst months for PRO TV: Feb-Mar, Jun, Aug-Nov
10
FOOD & BEVERAGES
2011 – TOP 20 CLIENTS AND DIFFERENCES vs. 2010
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
KRAFT FOODS ROMANIA
50,509
4,298
9%
8,889
-877
NESTLE
39,135
-2,646
-6%
8,848
-925
BRAU UNION AG
37,729
10,388
38%
10,290
1,203
FERRERO ALBA ITALIA
32,620
-191
-1%
8,477
11
DANONE
28,659
-1,367
-5%
5,426
-656
WRIGLEY'S
24,562
6,969
40%
5,282
406
COCA COLA COMPANY
23,185
-4,469
-16%
7,274
-1,831
EUROPEAN DRINKS
15,673
-1,503
-9%
0
0
URSUS BREWERIES (CBR)
15,608
3,339
27%
5,215
1,032
TNUVA
14,222
4,048
40%
2,931
1,010
UNILEVER
14,136 -12,062
-46%
4,209
-4,411
CHIPITA
11,430
2,748
32%
1,471
33
MARS
10,355
-4,722
-31%
2,517
-805
INTERBREW
9,732
-559
-5%
2,841
-316
DR. OETKER
9,323
-72
-1%
2,775
91
UNITED ROMANIAN BREWERIES
9,159
-5,769
-39%
867
294
MCDONALD'S
8,321
-1,520
-15%
2,058
-490
QUADRANT AMROQ BEVERAGES
8,266
-747
-8%
2,522
-160
ROMAQUA GROUP BORSEC
7,641
262
4%
6,228
32
STRAUSS ROMANIA
7,494
3,610
93%
2,127
1,540
FOOD & BEVERAGES
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
-9%
21%
-9%
23%
13%
33%
0%
26%
-11%
20%
8%
28%
-20%
33%
0%
0%
25%
34%
53%
19%
-51%
33%
2%
17%
-24%
22%
-10%
31%
3%
29%
51%
4%
-19%
26%
-6%
30%
1%
84%
262%
15%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
18%
5,678
705
23%
5,438
237
27%
8,265
3,168
26%
4,597
373
19%
5,942
875
22%
6,680
3,111
31%
4,567
430
0%
0
0
33%
2,261
710
21%
1,361
152
30%
3,061
-1,284
13%
0
0
24%
1,696
1,696
29%
1,901
25
30%
846
499
9%
4,874
-1,781
25%
1,751
-358
31%
40
-24
82%
0
0
28%
1,637
423
Antena 1
Diff. % Shr% A1
vs. 2010
2010
14%
11%
5%
12%
62%
19%
9%
13%
17%
17%
87%
20%
10%
15%
0%
0%
46%
13%
13%
12%
-30%
17%
0%
0%
No Cons.
0%
1%
18%
144%
4%
-27%
45%
-17%
21%
-38%
1%
0%
0%
35%
31%
Shr% A1
2011
11%
14%
22%
14%
21%
27%
20%
0%
14%
10%
22%
0%
16%
20%
9%
53%
21%
0%
0%
22%
- the main player of the category remains Kraft Foods, with an increase of 9%; on PRO TV the consumption drops 9% and on Antena 1
increases 14%;
- the biggest increase in 2011 is Brau Union (38%) who became no1 client in the category for both PRO TV (+13%) and Antena 1 (+62%);
- Wrigley increases by 40% its general consumption, by 8% on PRO TV and 87% on Antena 1, becoming A1's second top client;
- Tnuva increases overall by 40%, PRO TV +53% and Antena1 + 13%;
- Ursus increases overall by 27%, by 25% on PRO TV and by 46% on Antena1; Ursus consumption on Antena 1 represents only 43% of that on
PRO TV;
- the biggest overall decrease is registered by Unilever (-46%), with 51% decrease on PRO TV and 30% decrease on Antena 1;
- URBB decreases by 39%; consumption on PRO TV increases by 51%, while Antena 1 decreases by 27%; still the consumption of GRP’s on
PRO TV represents only 18% of that on Antena 1 (URBB is not in the Top 20 Clients PRO TV);
- Coca Cola decreases by 16%; PRO TV is (-20%) while Antena1 is + 10%, reaching 63% of PRO TV consumption;
11
COSMETICS & TOILETRIES
12
COSMETICS & TOILETRIES 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
Cosmetics Total GRPs
PRO TV Share
Antena 1 Share
Others Share
2007
223,378
18.9%
15.5%
65.6%
2008
169,833
18.3%
11.7%
70.0%
2009
154,185
21.3%
15.0%
63.7%
2010
167,948
26.0%
13.4%
60.6%
2011
192,821
25.8%
17.3%
56.8%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
13
COSMETICS & TOILETRIES 2011 – SALES RADAR CHARTS
- PRO TV vs. TOTAL MARKET (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: May, Jul – Sep & Nov
- Worst months for PRO TV: Jan, Mar & Apr
- PRO TV vs. Antena 1 (2011 vs. 2010 increases/decreases):
- Worst months for PRO TV: Jan, Mar & Apr
- In the rest of the months Antena 1 has higher year on year increases than PRO TV
14
COSMETICS & TOILETRIES
2011 – TOP 10 CLIENTS AND DIFFERENCES vs. 2010
COSMETICS & TOILETRIES
PROCTER & GAMBLE
BEIERSDORF ROMANIA
L'OREAL
COLGATE PALMOLIVE
UNILEVER
HENKEL
GLAXOSMITHKLINE
JOHNSON & JOHNSON
FICOSOTA
AVON
TOTAL MARKET
PRO TV
Dif. vs.
Diff. %
Dif. Vs. Diff. % Shr% PRO TV
GRP 2011
GRP 2011
2010
vs. 2010
2010
vs. 2010
2010
55,638
-1,763
-3%
14,515
1,315
10%
23%
38,022
21,610
132%
9,496
5,476
136%
24%
31,484
3,244
11%
9,609
346
4%
33%
19,026
1,965
12%
3,741
-179
-5%
23%
12,922
3,464
37%
4,116
902
28%
34%
11,003
-750
-6%
1,604
178
12%
12%
7,856
443
6%
1,251
-279
-18%
21%
6,791
477
8%
3,009
66
2%
47%
6,333
-2,405
-28%
545
545
No Cons.
0%
3,745
-1,413
-27%
1,029
-683
-40%
33%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
26%
8,137
3,007
25%
8,425
5,179
31%
5,106
-58
20%
4,092
936
32%
2,895
1,180
15%
2,013
-551
16%
1,657
493
44%
0
0
9%
0
0
27%
506
506
Antena 1
Diff. % Shr% A1
vs. 2010
2010
59%
9%
160%
20%
-1%
18%
30%
18%
69%
18%
-21%
22%
42%
16%
0%
0%
0%
0%
No Cons.
0%
Shr% A1
2011
15%
22%
16%
22%
22%
18%
21%
0%
0%
13%
- the main increase in 2011 is due to Beiersdorf (+132 vs. 2010), Unilever (+37%) and L'Oreal (+11%)
- the split is the following :
Beiersdorf: 50-50 between ProTV and Antena 1;
Unilever: 69% higher consumption on Antena 1 vs. 2010 and only 28% higher consumption on PRO TV;
L'Oreal mainly spends on smaller stations;
- P&G remains the main player on the market; overall spending in 2011 is down by 3% but the increase on Antena 1 is 59%, while on PRO TV
it is only 10%;
15
TELECOM
16
TELECOM 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
Telecom Total GRPs
PRO TV Share
Antena 1 Share
Others Share
2007
125,202
37.4%
18.2%
44.5%
2008
144,391
33.0%
19.5%
47.5%
2009
176,498
30.6%
23.7%
45.7%
2010
229,496
33.7%
24.8%
41.5%
2011
207,930
33.4%
21.6%
45.0%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
17
TELECOM 2011 – SALES RADAR CHARTS
- PRO TV vs. TOTAL MARKET (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Feb - Jun
- Worst months for PRO TV: Aug
- PRO TV vs. Antena 1 (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Feb - Jun
- Worst months for PRO TV: Jan, Jul - Oct
18
TELECOM
2011 – TOP 10 CLIENTS AND DIFFERENCES vs. 2010
TELECOM
ORANGE
VODAFONE
COSMOTE
ROMTELECOM
GERMANOS
ORANGE + SUMMER WELL
COSMOTE+ROMTELECOM
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
70,836
-1,935
-3%
22,794
-1,840
59,743
-2,418
-4%
19,255
-1,249
46,889
-7,788
-14%
18,223
734
20,645
-9,431
-31%
5,506
-5,721
7,899
-1,845
-19%
2,937
-559
1,652
1,652 No Cons.
722
722
186
186
No Cons.
89
89
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
-7%
34%
-6%
33%
4%
32%
-51%
37%
-16%
36%
No Cons.
0%
No Cons.
0%
Antena 1
Dif. Vs. Diff. % Shr% A1
Shr% PRO TV
GRP 2011
2011
2010
vs. 2010
2010
32%
20,043
2,338
13%
24%
32%
12,555
-3,167
-20%
25%
39%
6,556
-8,818
-57%
28%
27%
4,221
-1,734
-29%
20%
37%
1,161
-903
-44%
21%
44%
324
324
No Cons.
0%
48%
25
25
No Cons.
0%
Shr% A1
2011
28%
21%
14%
20%
15%
20%
13%
- the biggest decrease of the total consumption is that of Romtelecom (-31%), by -51% on ProTV and by -29% on Antena 1; ProTv share, out
of the total Romtelecom consumption, decreases from 37% to 27%, while Antena 1’s share remains constantly at 20%;
- Cosmote decreases its total consumption by 14% and by 57% on Antena 1 (Antena 1 share out of the Cosmote consumption decreases from
28% to 14%) and increases on ProTV with 4% (ProTV share increases from 32% to 39%);
- Orange decreases it consumption by 3% (most of the GRPs can be found on the SUMMER WELL campaign), but remains the most
important client of this category; on ProTV the consumption decreases by 7% (the value in GRPs is aproximatively equal with the total
decrease of the client); ProTv share decreases from 34% to 32%;
- on Antena 1 Orange increases its consumption with 13%; Antena 1 share increases from 24% to 28%;
- Vodafone decreases its consumption by 4% per total and by 6% and 20% on ProTV, respectively on Antena1; PRO TV’s share decreases
from 33% to 32%, while Antena 1’s share decreases from 25% to 21%;
19
PHARMA
20
PHARMA 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
Pharma Total GRPs
PRO TV Share
Antena 1 Share
Others Share
2007
39,732
33.6%
14.3%
52.0%
2008
53,944
31.9%
7.8%
60.2%
2009
67,024
25.4%
21.0%
53.6%
2010
80,150
25.5%
20.2%
54.3%
2011
94,222
22.7%
19.1%
58.2%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
21
PHARMA 2011 – SALES RADAR CHARTS
- PRO TV vs. TOTAL MARKET (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Jul, Aug & Sep
- Worst months for PRO TV: Oct - Dec
- PRO TV vs. Antena 1 (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Jul, Aug & Sep
- Worst months for PRO TV: Oct, Nov & Dec
22
PHARMA
2011 – TOP 10 CLIENTS AND DIFFERENCES vs. 2010
PHARMA
RECKITT BENCKISER
SANDOZ
WALMARK
BERLIN-CHEMIE
BAYER
JOHNSON & JOHNSON
GLAXOSMITHKLINE
NOVARTIS CONSUMER HEALTH
HEALTH ADVISER
ZENTIVA
TOTAL MARKET
PRO TV
Diff. %
Dif. Vs. Diff. % Shr% PRO TV
Dif. vs.
GRP 2011
GRP 2011
vs. 2010
2010
vs. 2010
2010
2010
19,372
2,978
18%
3,288
773
31%
15%
12,045
4,945
70%
1,074
1,074 No Cons.
0%
11,548
3,014
35%
1,350
39
3%
15%
9,504
414
5%
3,780
-1,079
-22%
53%
7,890
5,680
257%
1,689
1,104
189%
26%
7,509
2,500
50%
3,644
1,035
40%
52%
7,248
-2,026
-22%
1,371
-1,218
-47%
28%
6,794
1,237
22%
851
851
No Cons.
0%
6,387
-1,830
-22%
0
0
0%
0%
5,926
-1,498
-20%
1,481
-588
-28%
28%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
17%
0
0
9%
3,474
805
12%
3,203
1,452
40%
0
-538
21%
1,064
1,013
49%
0
0
19%
1,222
-214
13%
2,124
-104
0%
3,283
-1,114
25%
1,427
354
Antena 1
Diff. % Shr% A1
vs. 2010
2010
0%
0%
30%
38%
83%
21%
6%
2011%
2%
0%
0%
-15%
15%
-5%
40%
-25%
54%
33%
14%
Shr% A1
2011
0%
29%
28%
0%
13%
0%
17%
31%
51%
24%
- the highest increase in the overall consumption in 2011 is that of Sandoz (+70%); Sandoz consumption increases with 30% on Antena 1,
becoming their no 1 client on the category (29% of the GRPs are consumed here); in 2011 Sandoz starts to spend on PRO TV also (0 GRPs in
2010), but PRO TV share is of only 9%;
- Walmark increases total consumption by 35%, by 3% on PRO TV (12% share) and by 83% on Antena 1 (28% share);
- Reckitt Benckiser remains the biggest client on the category and increases its total consumption by 18% and by 31% on PRO TV; Benckiser
had 0 consumption on Antena 1 in 2010 – 2011;
- J&J increases total consumption by 50% and by 40% on PRO TV (49% share); 0 spent on Antena 1 in 2010 – 2011
- another client with high increase is Catena ( no 4 in Top PRO TV, not in Top 10 General) with 131% increase vs. 2010; ProTV share on this
client increases from 17% to 40%; almost 0 consumption on Antena 1;
- Berlin Chemie increases total consumption by 5%, but it decreases by 22% on PRO TV and has 0 consumption on Antena 1 (6% share in
2010); Berlin Chemie remains PRO TV’s client no 1 in this category;
- GSK decreases total consumption by 22%, by 47% on PRO TV and by only 15% on Antena 1;
- Zentiva decreases total consumption by 20%, by 28% on PRO TV, but increases the consumption on Antena 1 by 33%;
23
HOUSEHOLD CARE
24
HOUSEHOLD CARE 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
2007
Household Care Total GRPs 139,212
PRO TV Share
17.2%
Antena 1 Share
13.7%
Others Share
69.0%
2008
119,468
15.2%
10.2%
74.7%
2009
114,171
17.3%
9.9%
72.8%
2010
142,436
22.5%
10.9%
66.6%
2011
120,699
22.8%
10.2%
67.1%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
25
HOUSEHOLD CARE 2011 – SALES RADAR CHARTS
- PRO TV vs. TOTAL MARKET (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Feb & Nov
- Worst months for PRO TV: Mar, May &Jun
- PRO TV vs. Antena 1 (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Feb, Apr & Nov
- Worst months for PRO TV: May & Jun, Jul& Sep
26
HOUSEHOLD CARE
2011 – TOP 10 CLIENTS AND DIFFERENCES vs. 2010
HOSEHOLD CARE
PROCTER & GAMBLE
RECKITT BENCKISER
JOHNSON WAX
HENKEL
UNILEVER
INTERSTAR
FABRYO
BOCHEMIE
KOBER
3M
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
30,536
-6,677
-18%
5,871
-2,423
22,223
-6,488
-23%
4,542
-1,250
20,502
565
3%
6,035
689
19,257
-8,867
-32%
3,211
-626
16,499
-2,100
-11%
4,161
-1,713
3,691
1,244
51%
1,152
1,152
3,549
-96
-3%
1,074
-87
2,053
970
90%
802
215
1,443
123
9%
0
0
947
750
381%
0
0
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
-29%
22%
-22%
20%
13%
27%
-16%
14%
-29%
32%
0%
-8%
32%
37%
54%
0%
0%
0%
0%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
19%
3,614
348
20%
0
0
29%
1,229
-1,698
17%
3,335
-2,259
25%
3,123
217
31%
0
-650
30%
43
43
39%
0
0
0%
38
38
0%
0
0
Antena 1
Diff. % Shr% A1
vs. 2010
2010
11%
9%
0%
0%
-58%
15%
-40%
20%
7%
16%
No Cons.
27%
No Cons.
0%
0%
0%
No Cons.
0%
0%
0%
Shr% A1
2011
12%
0%
6%
17%
19%
0%
1%
0%
3%
0%
- Interstar has the biggest increase (51%); 31% of the GRPs consumed are on PRO TV (no consumption in 2010). In 2011 no Antena 1 included
in the split, unlike 2010 (27%)
- Bochemie grows 90% overall, 37% on PRO TV (39% share); no GRPs on Antena 1 in 2010 and 2011;
- J Wax grows by 3% overall; on PRO TV the growth is of 13%, reaching no 1 client position in the category; Antena 1 GRPs decrease by 58%
(share 6% of total budget – vs. 15% in 2010);
- the biggest decrease is that of Henkel (-32%), with (-40%) on Antena 1 and (-16%) on PRO TV
- the biggest client in the category is P&G, although overall is decreasing by 18%; on PRO TV P&G decreases by 29%, while on Antena 1 it
increases (+11%), becoming client no1 of Antena 1; still, GRPs on Antena 1 are 62% of PRO TV’s;
- another relevant decrease is Reckitt Benckiser : (-23%) total market and (-22%) on PRO TV; No GRPs on Antena 1 in 2010-2011;
27
FINANCES
28
FINANCES 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
Finances Total GRPs
PRO TV Share
Antena 1 Share
Others Share
2007
67,601
38.9%
17.1%
44.0%
2008
60,948
41.1%
16.9%
42.0%
2009
43,657
33.0%
21.6%
45.4%
2010
50,407
26.2%
22.6%
51.3%
2011
50,558
24.9%
27.9%
47.2%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
29
FINANCES 2011 – SALES RADAR CHARTS
Months that are out of charts:
PRO TV vs. TOTAL MARKET
- Jan & Feb PRO TV increase is higher than that of the Market
- Jun: PRO TV increase is lower than that of the Market
PRO TV vs. Antena 1
- Jan & Feb PRO TV increase is higher than that of Antena 1 while in Jun Antena 1’s increase is higher
30
FINANCES
2011 – TOP 10 CLIENTS AND DIFFERENCES vs. 2010
FINANCES
BCR
PROVIDENT
BANC POST
ALPHA BANK GROUP
AXA ASIGURARI
ING GROUP
UNICREDIT TIRIAC BANK
RAIFFEISEN BANK
MILLENNIUM BANK
VOLKSBANK ROMANIA
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
10,147
316
3%
2,381
-602
8,209
-288
-3%
531
531
5,165
549
12%
1,497
352
4,425
122
3%
1,161
185
4,251
4,251 No Cons. 1,440
1,440
4,055
437
12%
1,226
-78
3,862
-618
-14%
1,282
-552
3,838
-202
-5%
1,049
208
3,694
-987
-21%
734
-446
2,912
2,912 No Cons.
590
590
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
-20%
30%
No Cons.
0%
31%
25%
19%
23%
No Cons.
0%
-6%
36%
-30%
41%
25%
21%
-38%
25%
No Cons.
0%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
23%
2,637
1,237
6%
3,581
-380
29%
837
20
26%
969
130
34%
1,033
1,033
30%
959
231
33%
586
-167
27%
1,100
470
20%
703
-225
20%
1,626
1,626
Antena 1
Diff. % Shr% A1
vs. 2010
2010
88%
14%
-10%
47%
3%
18%
15%
19%
No Cons.
0%
32%
20%
-22%
17%
75%
16%
-24%
20%
No Cons.
0%
Shr% A1
2011
26%
44%
16%
22%
24%
24%
15%
29%
19%
56%
- the market increase is due mainly to : Banc Post +12%, ING +12% and penetration on the market of 2 new clients vs. 2010 : Axa Asigurari
and Volksbank;
- Banc Post remains flat on Antena 1 and increases by 31% on PRO TV;
- ING remains flat on PRO TV and increases on Antena1 by +32%;
- Axa Asigurari has an 34% - 24% split of budget on PRO TV and Antena 1, while Volksbank spends 56% of total GRPs on Antena1 and only
20% on PRO TV;
- the biggest drop on PRO TV is BCR (-20%) who maintains a flat overall consumption but increases GRPs on Antena1 by 88%;
- Unicredit reduces overall GRPs by 14%, the main majority of the reduced GRPs (89%) being from PRO TV;
- Millenium Bank reduces overall consumption by 21%, by 38% on PRO TV and by 24% on Antena1;
31
AUTOMOTIVE
32
AUTOMOTIVE 2007 – 2011 GRP’s CONSUMPTION
Main CME Channel and Main Competitor Channel Category Share
Automotive Total GRPs
PRO TV Share
Antena 1 Share
Others Share
2007
70,742
36.0%
15.5%
48.5%
2008
77,073
35.9%
14.0%
50.2%
2009
44,496
31.1%
12.7%
56.2%
2010
59,264
33.5%
15.6%
50.9%
2011
59,267
34.5%
18.9%
46.5%
- Note: The highlighted cells are the cells with the minimum and the maximum value for each line
33
AUTOMOTIVE 2011 – SALES RADAR CHARTS
- PRO TV vs. TOTAL MARKET (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Feb, Mar, Jun
- Worst months for PRO TV: Oct, Sep
- PRO TV vs. Antena 1 (2011 vs. 2010 increases/decreases):
- Best months for PRO TV: Feb, Mar, Jun & Nov
- Worst months for PRO TV: Sep & Oct
34
AUTOMOTIVE
2011 – TOP 10 CLIENTS AND DIFFERENCES vs. 2010
AUTOMOTIVE
DACIA RENAULT
TIRIAC AUTO
GENERAL MOTORS
PEUGEOT
ATS
PORSCHE ROMANIA
AUTOITALIA
MERCEDES BENZ
TOYOTA ROMANIA
AUTOMOBILE BAVARIA
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
21,314
-900
-4%
5,580
-436
10,744
-484
-4%
4,607
-156
7,189
268
4%
3,865
556
5,085
2,217
77%
2,027
645
4,949
-450
-8%
1,261
57
3,435
155
5%
908
23
2,040
-603
-23%
187
-171
1,855
944
104%
805
280
1,384
91
7%
280
-158
1,271
-1,235
-49%
688
-248
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
-7%
27%
-3%
42%
17%
48%
47%
48%
5%
22%
3%
27%
-48%
14%
53%
58%
-36%
34%
-27%
37%
Antena 1
Shr% PRO TV
Dif. Vs. Diff. % Shr% A1
GRP 2011
2011
2010
vs. 2010
2010
26%
5,795
773
15%
23%
43%
1,403
-19
-1%
13%
54%
1,370
659
93%
10%
40%
1,040
1,040 No Cons.
0%
25%
521
-83
-14%
11%
26%
665
143
27%
16%
9%
0
0
0%
0%
43%
37
-27
-43%
7%
20%
194
-83
-30%
21%
54%
113
-288
-72%
16%
Shr% A1
2011
27%
13%
19%
20%
11%
19%
0%
2%
14%
9%
- Dacia Renault (the biggest client in the category) has the biggest drop in consumption (GRPs) on PRO TV in 2011 (-7%) and the highest
increase on Antena 1 (+15%, especially in the second part of the year); Antena 1 share in Dacia Renault consumption increases from 23% to
27%, while PRO TV share remains approx. constant at 26%;
- in 2011 Peugeot increases its total consumption with 77% and starts to consume GRP’s on Antena 1 (A1 share goes to 20%, after a no
consumption year in 2010); Peugeot increases in a lower proportion (47%) its consumption on PRO TV, PRO TV share dropping from 48%
in 2011 to 40% in 2011;
- another advertiser that increases its consumption in 2011 on both stations is General Motors (GM consumption on the market increases
with only 4%), but he splits the GRP’s evenly between PRO TV and Antena 1; PRO TV share increases from 48% to 54% and Antena 1 share
increases from 10% to 19%;
35
“SMALLER CATEGORIES”
RETAIL
REWE
LIDL
CARREFOUR
DEDEMAN
REAL HYPERMARKET ROMANIA
ENTERTAINMENT & MEDIA
SC ADEVARUL SA
UPC
SC RINGIER ROMANIA SRL
IT & ELECTRONICS
SAMSUNG
NOKIA
PROCTER & GAMBLE
LG ELECTRONICS
HTC
HOME APLIANCES
GROUPE SEB
ALTEX
DOMO
RECKITT BENCKISER
FLANCO
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
6,753
3,918
138%
1,690
939
6,724
6,724 No Cons. 1,742
1,742
6,462
1,313
25%
3,755
732
4,771
1,051
28%
1,877
616
4,097
1,879
85%
1,769
847
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
125%
26%
No Cons.
0%
24%
59%
49%
34%
92%
42%
Dif. Vs.
Shr% PRO TV
GRP 2011
2011
2010
25%
393
393
26%
1,979
1,979
58%
1,914
419
39%
1,288
320
43%
1,041
545
Antena 1
Diff. % Shr% A1
vs. 2010
2010
No Cons.
0%
No Cons.
0%
28%
29%
33%
26%
110%
22%
Shr% A1
2011
6%
29%
30%
27%
25%
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
18,097 -13,377
-43%
4,479
-6,543
5,497
384
8%
1,531
-161
5,059
3,278
184%
780
557
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
-59%
35%
-10%
33%
250%
13%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
25%
2,794
2,765
28%
988
433
15%
0
0
Antena 1
Diff. % Shr% A1
vs. 2010
2010
9567%
0%
78%
11%
0%
0%
Shr% A1
2011
15%
18%
0%
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
8,150
5,011
160%
1,952
1,275
4,291
426
11%
1,938
619
1,598
-961
-38%
370
-426
1,394
-1,701
-55%
806
-640
1,155
-222
-16%
390
-41
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
188%
22%
47%
34%
-53%
31%
-44%
47%
-10%
31%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
24%
564
211
45%
0
0
23%
203
36
58%
0
0
34%
0
0
Antena 1
Diff. % Shr% A1
vs. 2010
2010
60%
11%
0%
0%
21%
7%
0%
0%
0%
0%
Shr% A1
2011
7%
0%
13%
0%
0%
TOTAL MARKET
Dif. vs.
Diff. %
Dif. Vs.
GRP 2011
GRP 2011
2010
vs. 2010
2010
3,541
1,543
77%
1,370
513
3,312
-416
-11%
1,117
-197
2,269
-850
-27%
1,264
-20
2,052
353
21%
330
52
1,708
1,388
434%
604
604
PRO TV
Diff. % Shr% PRO TV
vs. 2010
2010
60%
43%
-15%
35%
-2%
41%
19%
16%
No Cons.
0%
Shr% PRO TV
Dif. Vs.
GRP 2011
2011
2010
39%
741
0
34%
741
-75
56%
0
0
16%
0
0
35%
55
-124
Antena 1
Diff. % Shr% A1
vs. 2010
2010
0%
0%
-9%
22%
0%
0%
0%
0%
-69%
56%
Shr% A1
2011
21%
22%
0%
0%
3%
36
“SMALLER CATEGORIES”
- RETAIL
- Rewe becomes the No.1 client in category by increasing the total consumption by138%; it increases its consumption on PRO
TV by 125% and starts consuming on Antena 1; share of consumption: 25% PRO TV, 6% Antena 1;
- Lidl – new client; share of consumption: 26% PRO TV, 29% Antena 1;
- ENTERTAINMENT & MEDIA
- With a total consumption drop of 43%, Adevarul remains the No.1 client of the category; the consumption on PRO TV drops
by 59% to a share of 25%; the consumption on Antena 1 increases to a share of 15% (almost 0 in 2010)
- IT & ELECTRONICS
- Samsung becomes the No.1 client in category by increasing the total consumption by 160%; share of consumption: 24% PRO
TV and 7% Antena 1
- The biggest drop in category is that of LG Electronics (-55%); LG consumption drops on PRO TV by 44%, but to a share of
58%; No consumption on Antena 1;
- HOME APLIANCES
- Groupe SEB becomes No.1 client in the category with an increase of consumption of 77%; consumption on PRO TV increases
by 60% (39% share) and on Antena 1 increases to a share of 21% (0 GRPs in 2010)
- Altex (former No.1) decreases consumption by 11% on toatal, by 15% on PRO TV (34% share) and by 9% on Antena 1 (22%
share)
- Domo (former No.2) decreases consumption by 27%; the consumption on PRO TV drops by 2% to a 56% share; no
consumption on Antena 1
- OTHERS
- the biggest increase of consumption it is registered by Rosia Montana (it didn't consume significantly in 2010); PRO TV’s
share reaches 31% and Antena 1’s share reaches 15%;
- Petrom consumption increases with 62%, on ProTv with 148% (ProTv share: 37%) and decreases on Antena 1 by 5% ( Antena1
share: 16%);
- The Ministery of Tourism starts to consume in 2011 (the consumption in 2010 is insignificantly), almost all the consumption
was made on ProTv
- Romprest consumption increases with 86%, on Antena 1 with 146% ( Antena1 share reaches 34%); on ProTV there is no
consumption;
- Rompetrol increases general consumption with 10%; ProTV share decreases from 66% to 0, and Antena 1 share increases from
0 to 33%
37
-