when style becomes a statement

INSIDE
News and information from RIMOWA No. 2/2016
when style becomes a statement
… that is the slogan of the new advertisement campaign for the luxury
RIMOWA Bossa Nova range. Top model Alessandra Ambrosio is the face
of the campaign, once again appearing in a series of poses with the elegant suitcases. The luggage and the model are the perfect combination
not only in terms of looks, but also when it comes to what’s on the inside.
They are made for each other. After all, the beauty from Brazil shares her
homeland with the production site of these modern polycarbonate cases.
EDITORIAL
Dear RIMOWA Friends,
We enjoyed a positive start to the year, and things are fortunately
continuing in the same vein. After claiming first place in the German
SME ranking, we have now received two more awards for our PR
campaigns in Singapore.
We also passed an important milestone in the company’s history during
the first quarter: the innovative RIMOWA Electronic Tag was officially
launched! The system has already been integrated with the new version
of the Lufthansa app, and the first luggage items are on sale. In other
words, the future of travel has begun!
I am especially pleased to present our new Bossa Nova campaign here
on the front page. Some of you may have seen this in an advertisement
or on an in-store poster. Following on from this, we also give you an
insight into the handcrafted production of our Bossa Nova leather
handles – a real visual and tactile highlight.
Additionally, our global network has gained some very attractive shops
in recent weeks, and it is my pleasure to share some photos from the
opening events. To conclude this edition, we have another column from
Cologne-based blogger Miss Everywhere.
I hope you enjoy reading this issue!
Dieter Morszeck
RIMOWA INSIDE
No. 2/2016
Development
of the Bossa Nova handle
At RIMOWA it has always been important to ensure that
all replacement parts are of top quality. Of course, this
also applies to every handle on every case. A few years
ago, someone put forward the idea to cover ­RIMOWA
handles with leather. The subsequent search for a suitable
leather workshop took the team to Solingen.
There, a small producer made a very good impression:
well organised and with the charm of yesteryear. The
workshop smelled of leather and glue. It was filled with
punching tools, sewing machines and large bolts of
leather in a wide range of colours. This insight into the
high-quality handcrafted production process and the
results it yielded were enough to convince RIMOWA
CEO Dieter Morszeck. From that moment on, a variety
of RIMOWA suitcase handles have come from Solingen.
Double
award
The Bossa Nova range was developed in 2013 by ­RIMOWA
CEO Dieter Morszeck. He was looking for an elegant
yet technically sophisticated leather handle to match
the corners of the same material. The greatest challenge
was to integrate a fine leather material that could withstand even the toughest everyday stresses and strains
while still guaranteeing the attractive
appearance of the leather handle over
the long term. The result is impressive!
The stitching on the high-quality
leather can only be produced using an
old Pfaff sewing machine – a piece of
equipment that is very difficult to
come by.
RIMOWA received bronze at Marketing magazine’s PR
Award in Singapore not once, but twice. The launch campaign for the Bossa Nova range took third place in the category for best product launch PR campaign. Another outstanding result was achieved by the ‘RIMOWA x ART’
campaign, which came third in the luxury segment. The
‘RIMOWA x ART’ exhibition at the Mandarin Gallery
store in Singapore displayed 12 suitcases decorated by
­famous artists. Six of these cases were then available for
sale, with the profits going to support the Mercy Relief aid
organisation
Close attention to detail and the highest
quality standards round off the design
of the Bossa Nova suitcases.
RIMOWA Electronic Tag officially launched
In mid-March, the latest innovation from ­RIMOWA was
officially launched on the market. This marks another
milestone in the history of the company, which once again
showed a keen sense for the future of travel.
The first suitcases featuring the RIMOWA Electronic Tag
are already available at retailers, and shipments to dealers
and stores worldwide are happening at full speed.
Lufthansa, the launch partner, lets passengers check in
their luggage using the Lufthansa app. With a smartphone,
a Bluetooth connection to the case and a few taps of the
screen, people can digitally check in their luggage and
drop it off at the airport in a matter of seconds.
ny) as well as at the Passenger Terminal EXPO in Cologne
(Germany), inspiring visitors with its innovative features.
In a cosy lounge atmosphere, visitors could find out how
the first digital solution for luggage works and what advantages it offers.
The new product – a world first – was presented at the
The whole concept was demonstrated and explained on
a large screen showing the new image film.
International Leather Goods Fair in Offenbach (Germa-
RIMOWA INSIDE
No. 2/2016
New RIMOWA stores
There are currently 140 RIMOWA stores around the world, and the number continues to rise. In the past few weeks, RIMOWA has celebrated several
grand opening events together with partners, celebrities and members of the press.
Amsterdam
Madrid
Top international model Romee Strijd made a spe-
The capital of Spain saw its first RIMOWA store open last year. The official opening cere-
cial trip to her home country of the Netherlands to
inaugurate the RIMOWA store, helping RIMOWA
President & CEO Dieter Morszeck to cut the suitcase-shaped cake. The first store in the Netherlands
is situated on the popular shopping street P. C.
Hooft­straat, where it stands out for its excellent location and unique charm. Stylish decorations and
a range of sophisticated details make visiting this
store a real must.
mony took place in early March. Model Nieves Álvarez welcomed guests together with
RIMOWA CEO Dieter Morszeck. More than 150 journalists, VIPs and friends of the
brand attended the opening event, celebrating long into the night with music from DJ and
model Marco Llorente.
Romee Strijd and Dieter Morszeck
Dieter Morszeck and Nieves Álvarez
Address:
P. C. Hooftstraat 47
1071 BN Amsterdam, Netherlands
Tel.: +31 (0)20 363 9869
storeamsterdam@rimowa.nl
Opening hours:
Monday to Wednesday and Sunday
9.30 – 18.30
Thursday 9.30 – 20.00
Friday 9.30 – 19.00
Saturday 10.00 – 18.00
Address:
c/ Serrano 78
28006 Madrid
Spain
Tel.: +34 915 007 410
storemadrid@rimowa.es
Rossy de Palma and Dieter Morszeck
Opening hours:
Monday to Saturday 10.00 – 20.30
Barcelona
Bali
The opening of the second RIMOWA store in
Spain was also a resounding success. RIMOWA
CEO Dieter Morszeck was joined by model Judit
Mascó to inaugurate the shop, which contains
elements inspired by the shapes of Gaudí. The
highlight of the store is a large tree made from
wood and aluminium that towers up to the ceiling. Many prominent guests could be seen at the
opening ceremony, including actress Antonia
Dell’Atte.
Close to the beach and located in a very popular area full of luxury hotels and shops
outlets, the second RIMOWA store in Bali opened at the start of the year. Covering more
than 70 sq m, it is located on the ground floor of The Seminyak Village shopping centre.
Judit Mascó and Dieter Morszeck
Antonia Dell’Atte
Address:
Calle Provença, 257
08037 Barcelona
Spain
Tel.: +34 936 816 682
storebarcelona@rimowa.es
Opening hours:
Monday to Saturday 10.00 – 20.30
Address:
The Seminyak Village
Lt. G #14–15
No, Jl. Kayu Jati No. 8, Seminyak,
Bali 80361
Indonesia
Opening hours:
Daily 10.00 – 22.00
RIMOWA INSIDE
VIPs
Actress Wang Luodan with her
RIMOWA x Steiff case
No. 2/2016
ENTERTAINMENT
From Salsa to Limbo and Topas – celebrities love the RIMOWA range in all its shapes and colours.
Actress Anita Yuen with her grey
Salsa Sport Multiwheel
Actress Cara Delevingne with
her black Salsa
Singer Chilam Cheung with his
grey Salsa Sport Multiwheel
cases
Actress Gwyneth Paltrow with
her Topas, complete with
colourful stickers
Singer Rita Ora with her Limbo
in violet, a special colour
Actress Sarah Gadon with her
two blue Limbo cases
Off the beaten track
in Phuket with RIMOWA
Expansive beaches with golden yellow sand, a vibrant
nightlife, temples, tuk-tuks and countless variations of rice
curry: Phuket is well known among those who love Thailand as the largest island and a tourist hotspot in the country.
New service
point in Japan
I am in search of paradise with my RIMOWA suitcases, far
away from the mass tourism found on the bustling Bangla
Road in Phuket. Situated on a hill in the south-west of the
island, the Sri Panwa Hotel offers a private infinity pool
and breathtaking views from luxurious private villas. It has
earned a legendary reputation as a dream hotel in Phuket –
and for good reason. The rooftop bar, Babanest, boasts
a 360-degree panorama of the sea. It is one of the most famous rooftop bars in the world, and the trendiest place to
enjoy a drink at sunset.
Another special highlight in Phuket are the hidden, secluded beach coves. Freedom Beach and Paradise
Beach are top insider tips – both can be reached either by following a short exotic trail or by taking a short
boat ride from Patong Beach.
A COLUMN
BY BLOGGER
MISS EVERYWHERE
Also a stone’s throw away by boat from Phuket are the popular
Ko Phi Phi and James Bond Islands, which are very good destinations for a day trip. I highly recommend the daily sunrise tours, where
your reward for getting up early is
a ‘desert island’ sensation that will
make you feel like Robinson Crusoe.
Avid and adventurous gourmets should
visit the local Phuket weekend market.
Every Saturday and Sunday evening,
you can find countless Asian specialties and delicacies as well as a few
daring treats such as fried frog legs or
insects.
‘Why so soon?’ I finally ask myself after
a few coconut drinks sipped while
bathing in the sun. It is time to check
out from paradise before heading back
to the airport and flying home with
my RIMOWA suitcases in tow.
Published by: RIMOWA GmbH, Richard-Byrd-Str. 13, 50829 Cologne, Germany, www.rimowa.com
Since Christmas 2015, RIMOWA customers have been
able to have repair work done to their suitcases at Narita
International Airport. The airport is the gateway to Japan,
which makes it especially popular among travellers.
A ­RIMOWA service point was opened at the JAL ABC
desk in Terminal 2, open daily from 10 a.m. to 7 p.m. The
reception area is painted bright white, featuring the
eye-catching RIMOWA logo in blue.
Address:
1–1 Furugome, Narita-shi 282-0004 NRT Airport Passenger Terminal 2, Chiba, Japan