missed route! - Budapest Airport

YOU HAVE ONE
MISSED ROUTE!
14:00
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:
14
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May 12, 14:00, Budapest Airport:
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facts & figures
May 12, 14:01, Budapest Airport:
guess where this stunning roof structure can be found?
2
introduction
BUDAPEST AIRPORT - A ROUTE NOT TO BE MISSED
No one knows what the future brings. What we do know, however, is that we are ready for it.
“We are determined to carry on with our ambitious plan to turn Budapest Airport into the leading hub in Central
and Eastern Europe in terms of traffic growth and service quality.” - said CEO, Jost Lammers.
In 2012 Budapest Airport served more than 8.5 million passengers of which there was an all-time record of 8.3
million origin and departure passengers.
Despite the lack of a national hub-and-spoke carrier, Budapest continues to thrive as a destination for business,
leisure and MICE business given its beauty and ideal location on the banks of the Danube river. This summer
the airport will offer 81 destinations by 35 airlines. Of course, there are still some route opportunities which exist
and we look forward to discussing these with you during the Routes Europe conference 12th - 14th May 2013,
hosted by Budapest Airport..
3
May 12, 14:02, Budapest Airport:
90 mins drive: 4.3 m
120 mins drive: 6.0 m
180 mins drive: 13.0 m
look at that catchment area!
4
market opportunities
As well as Budapest’s status as the hub of Hungarian
tourism, a desirable destination in its own right, the city’s
unique location at the heart of Europe also positions
Budapest Airport perfectly for route development.
CATCHMENT AREA
Hungary is the gem of the Central Eastern European
region. Because of its excellent location and progressive,
developed infrastructure, it is the most easily accessible
area in the region.
Budapest Airport has a catchment area of:
4.3 million people within 90 minutes drive
6 million people within two hours drive
13 million people within three hours drive
Budapest Airport is located along the M0 motorway,
making the airport easy to get to, not only from Hungary,
but also from neighbouring countries including Austria,
Slovakia, Ukraine, Serbia, Romania and Croatia.
TOURISM IN HUNGARY
The legendary Hungarian hospitality, the Hungarian
wines and the favourable exchange rate are just a few
of the many reasons for visiting. In 2012 the number
of visitors increased by 7% when compared with 2011,
and hotel nights grew by 8%. Furthermore, only 9% of
visitors arrived by air, offering additional market growth
opportunities.
Hungarians speak a language and form a culture unlike
any other in the region. Hungary boasts one of the
world’s most beautiful cities: Budapest, the ‘Pearl of the
Danube’. Balaton, central Europe’s largest fresh water
lake is located here, providing a natural paradise for
visitors who can also enjoy the hundreds of therapeutic
mineral springs, which make Budapest a mecca for
wellbeing and spa tourism, attracting millions of visitors
each year.
5
May 12, 14:03, Budapest Airport:
it’s been a busy year!
6
traffic overview
PASSENGER TRAFFIC 2012/2013
1 000 000
900 000
800 000
700 000
600 000
500 000
400 000
Feb
Mar
Apr
May
Jun
July
Aug
Sept
Oct
Nov
Dec
2012 568 782
Jan
424 633
580 977
712 064
758 243
795 679
892 015
895 183
840 417
796 721
642 326
596 980
2013
491286
636605
520431
5% 3% 3%
SEGMENT SPLIT 2012
Malév
40%
52%
Full service
Low cost
Charter
Gat+Other
7
May 12, 14:04, Budapest Airport:
is your city marked on our map?
8
airlines & destinations
3 NEW AIRLINES AND 7 NEW DESTINATIONS IN SUMMER 2013
Bulgaria Air
Sofia
Norwegian
Helsinki
SAS
Copenhagen
Oslo
Transavia
Rotterdam
UTair
St. Petersburg
Wizz Air
Baku
Malta
2 NEW DESTINATIONS IN WINTER 2013
Jet2.com
East-Midlands
Wizz Air
Dubai
9
May 12, 14:05, Budapest Airport:
Budapest Airport believes in working
closely with airline partners to ensure
outstanding success for their routes.
Through direct access to our regional
catchment area and via our onsite
marketing assets, we support airlines
looking to grow their business.
how can crews stay so thin enjoying all those route launch cakes?
10
promoting routes
AIRPORT ADVERTISING
Airlines can make the most of last minute advertising
space at the airport as we offer a 70% discount to
all our partners. Airlines that increase their routes or
frequency are provided with free advertising space to
promote their new services.
DIGITAL ADVERTISING SERVICE
Budapest Airport has a lively and current website and
partner airlines are encouraged to advertise on the
official airport website – www.bud.hu. The airport also
hosts a local website targeting the Hungarian market
– www.flynow.hu – that displays the latest offers from
airline partners. Through private login codes, airlines
can keep their offers current by adding information
on a regular basis. Social channels (Facebook, Twitter)
are also popular sites for the airlines where they can
reach their potential customers with special offers or
campaigns.
TRAVEL TRADE NEWSLETTER &
PASSENGER NEWSLETTER
Communicating with our passengers is essential and
we deliver current news and information about flights
via regular e-newsletters. Airline partners can submit
news relating to their Budapest routes in this newsletter.
PROMOTIONAL CAMPAIGNS IN
HUNGARY AND LOCAL CATCHMENT AREA
We are constantly promoting our partners products
and services through eye catching campaigns to our
local and wider catchment areas.
PRESS & COMMUNICATION
We have a dynamic international PR team and always
support new airline services with up-to-date PR
activity, press releases and spectacular flight launching
ceremonies.
PARTNER EVENTS
Budapest Airport arranges road shows visiting travel
agencies and tour operators across Hungary and the
neighbouring countries. As a platform bringing airlines
and travel trade together, these evening events are a
great networking opportunity and enable us to present
the latest news and details about our partners’ services
and products.
11
May 12, 14:06, Budapest Airport:
we will overcome your doubts with our arsenal of supporting tools! buckle up!
12
supporting tools
We work with our partners to identify the key drivers that
will accelerate and stimulate growth of their business. The
marketing and airline development team are dedicated
to collaborating with you ensuring your business can
respond to the quickly changing aviation market.
of information relating to demographics, purpose of
journey, ticket-purchasing habits, booking process
and travelling patterns. The information is available
to partner airlines via the password protected area of
Budapest Airport’s website.
MARKET FORECASTS AND BUSINESS
CASES
AVIATION DATABANK
Having access to calibrated MIDT data, QSI models
and RDC’s InFare database a dedicated team supports
potential and existing airline customers in providing
passenger and revenue forecasts for potential future
routes, including full coverage of point-to-point traffic
as well as behind and beyond flows. Bundled with a
forecast of charges and incentives, business cases are
designed to support network-planning teams during
the route evaluation process.
AIRPORT RESEARCH
The airport traffic statistics are made available on a
monthly basis to our airline customers via the Aviation
DataBank. To access, simply visit the B2B section of www.
bud.hu, using the username and password provided.
CHARGES CALCULATOR
Current and future airport charges as well as incentives
can be calculated online using the Charges Calculator
found in the B2B section of www.bud.hu. This supports
more efficient planning and provides information to
help resolve daily operating challenges.
Passenger habits and travel routines provide vital
information for airline development so Budapest Airport
carries out objective passenger surveys on a quarterly
basis. Survey results provide a snapshot selection
13
May 12, 14:07, Budapest Airport:
Director Business Unit
Aviation
Kam Jandu
Tel: +36 1 296 6200
Mobile: +36 30 661 4778
kam.jandu@bud.hu
Head of Airline
Development & Strategy
Patrick Bohl
Tel: +36 1 296 6563
Mobile: +36 20 464 8871
patrick.bohl@bud.hu
Airline Development
Manager
Sándor Saly
Tel: +36 1 296 9558
Mobile: +36 30 600 3697
sandor.saly@bud.hu
Airline Development
Specialist
Eszter Almási
Tel: +36 1 296 9554
Mobile: +36 30 509 8948
eszter.almasi@bud.hu
give us a call!
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further contacts
Celebi Ground Handling
Hungary Kft.
Tel.: +36 70 332 4051,
Fax: +361 296 5913
infohungary@celebi.hu,
www.celebi.hu
MALÉV Ground Handling
Tel.: +361 296 8207
gh@magh.hu,
www.mghweb.hu
Airport Fuel Supply Ltd.
Contact: Marianna Molnár
Tel.: +361 296 5107
marianna.molnar@bud.hu
Air BP
Contact: Zsolt Alberti
Tel.: +361 296 6017
albertz@bp.com
Aeroplex of Central Europe Ltd.
Tel.: +361 296 7118
Lufthansa Technik
Contact: László Gindert
Tel.: +361 296 5733, +361 296
5252
Menzies Aviation (Hungary) Kft.
Tel.: +361 296 9021,
Fax: +361 296 9024
bud.dhm@menziesaviation.com
www.menziesaviation.com
FARNAIR Handling Kft.
Tel.: +361 347 6040,
Fax: +361 347 6049
handling@farnair.hu,
www.falcongroup.bz
15
Today, 20:13, Budapest Airport:
14:00
oh buddy, you are missing
out on our fantastic, new
incentives! : (
Today, 20:13, Me:
no way!
let me check bud.hu!
Today, 20:14, Me:
0
0
:
14
wow! who came up
with these tempting
conditions?
ay 12
ay, M
Sund
on e!
e
v
a
You shed route
mis
t
:00
, 14
today
es
udap
B
s!
route
w
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n
k for
Unloc
Today, 20:14, Budapest Airport:
naturally our awardwinning marketing team,
but I don’t want to brag...
Today, 20:15, Me:
of course you
don’t... : )