media kit - KpopStarz

media KIT
kpopstarz.com
A Top KPop Music and Stars News Site.
kpopstarz.com
Reach
K-Pop Fans
on Rich
Content for your Ad
Rich Content
0ffering
Specific
Platform
KpopStarz.com is the Web’s top Korean pop music and entertainment news site.
Based in New York, KpopStarz.com provides comprehensive Korean pop entertainment news and delivers the latest scoop and celebrity insider information to a global
audience.
News
Photos
Fan Club
We deliver your ads to the right audience at the right time. From active Korean trends
to specific Korean entertainment, KpopStarz.com can reach your targets through its
rich content and an international platform.
What sets us apart is the collaborative effort we put into each and every campaign. We
listen to every request, question, comment with an attentive ear and can work with you
to propose a custom execution or sponsorship opportunity along with display.
Stars Style
Kpop TV
We look forward to hearing from you.
Reach
Best Korean Pop Music & Stars news site in the U.S. and Asia.
Content
Content targeting to reach your target in the right CONTEXT.
Custom Ads
Tremendous BREADTH of ad units and methods available.
language edition
English, Chinese, Japanese, Spanish
coverage
News, Photos, Starz, Style, TV, Fan Club, community
Global Editions
* Statcounter
kpopstarz.com
Demographics Index
kpopstarz.com
Gender
Female
47.5%
Male
52.5%
Age
<18
19%
18-24
45.7%
25-34
13.2%
35-44
7.6%
45-54
7.0%
55-64
4.5%
65+
3.0%
Household Income
$0 – $50,000
38.7%
$50,000 – $100,000
21.5%
$100,000 – $150,000
20.2%
$150,000+
19.6%
Exclusive Report
kpopstarz.com
Special Coverage in Real Time
SMTOWN Live World Tour 3 in LA
(May 20, 2012)
Special Coverage in Real Time
MBX Korean Music Wave in Google
(May 21, 2012)
Most Anticipated Group in the
US- KpopStarz Vote
(Feb.23.2012 – Feb.29.2012)
WIll Girls’ Generation (SNSD) Impact
US as Justin Bieber or Taylor Swift?
(Mar.12.2012)
Interview with Music Editor of Billboard Benjamin M. Ingram, “Keyword
of K-Pop and Psy’s Popularity? It’s Inside of Visual”
(SEP 4, 2012)
An Interview with TVXQ, ‘From Debut
to World Stars’
(SEP 11, 2012)
Hompage Page Units
kpopstarz.com
A
B
C
C
C
A
Billboard: 970x250
B
Small Rectangle: 300x150
C
Medium Rectangle: 300x250
Article Page Units
kpopstarz.com
A
C
D
E
E
B
D
D
D
D
D
A
Billboard: 970x250
B
Giant Ad: 620x200
C
Video Ad: 350x280
D
Medium Rectangle: 300x250
E
Small Rectangle: 300x150
Video Page Units
kpopstarz.com
B
A
A
Video Pre-roll: 850x415
B
Companion: 300x250
Rates & Guideline
Creative
CPM
Medium Rectangle
$5
Leaderboard
$5
In-Banner Video
$8
Half-Page Banner
Pre-roll Video
$6
$10
Logo
$1
Wallpaper
$16
Synced Leaderboard
and Medium Rect
$14
Billboard
$20
Filmstrip
$10
Portrait
$12
Full Page
$25
Push-up
$14
kpopstarz.com
Terms and Conditions
Banner Design
• 30-second maximum for any animation.
• We can create GIF and Flash banner ads.
• Creative with a white background must have a
• Banner design cost can vary.
minimum 1-pixel border to differentiate ad from
• Please allow at least one week for banner
editorial content.
creation.
• Up to 3 additional loads of up to 50K each may
• Photos and text must be submitted to your
be initiated after a user moves their cursor over or
account representative.
clicks on the ad.
• We accept GIF, JPEG, & Rich Media ads.
Creative Turnaround Time
Client Supplied Creative
• New campaign: Creative must be received at
• In cases of client supplied creative, we ac-
least 3 business days before scheduled start
cept GIF, JPEG, HTML, Flash and Java files as
date.
well as third party tags.
• Revisions: Creative must be received at least
• Logos: Preferred: original .PSD (native
3 business day in advance.
Photoshop file with layers intact), illustrator
• Rich Media: Creative must be received 3
.EPS or Freehand .EPS (type converted
week ahead of launch date to allow for pro-
to outlines or fonts included with job).
duction, testing and quality assurance.
• Online: Supplied URL of clients Web
site and any URLs known for images or FTP.
Contact
kpopstarz.com
Advertising Inquiries
advertising@kpopstarz.com
Press Releases
media@kpopstarz.com
Partnership & Affiliation
business@kpopstarz.com
Address
61 Broadway
New York, NY 10006