Media Kit 2012

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Media Kit 2012

Media Kit 2012
EnStarz.com
KpopStarz.com
SportsWorldReport.com
MSTARZ.com
Classicalite.com
Daily Entertainment News Sites
15%
16%
Entertainment
spending as a func-
The US music revenue has increased
16% from 2002 to
2010.
up by 15% from
2000 to 2008.
50% $4.2B
The entertainment
industry grew 50%
while consumers
increased spending
on entertainment
from a decade ago.
$4.2 billion dollars
of revenue in 2011
for South Korea
through cultural
exports.
Source: Tech Dirt
Media Kit 2012
Entertainment Media Kit 2012 | Contact Advertising@EnStarz.com | 2
Rich content offering specific platform
Entertainment News Group brings fun. With our unparalleled access to
global entertainment most creative minds and most fascinating stars,
REACHING
we keep you plugged into pop culture.
4.3M unique visitors per month and growing
And with our sharp, trusted voice, we’re always the first to tell you about
CONTENT
Content targeting to reach your target in the
right Context.
the best (and the worst) in entertainment.
We know your free time is precious. So is your money. We make sure you
make the most of both.
CUSTOM ADS
Tremendous BREADTH of ad units and
methods available.
We deliver your ads to the right audience at the right time. Entertainment News Group can reach your targets using advanced targeting
layover techniques coupled with custom-tailored campaign placements.
NETWORK
Leverage the 33 Universal network for increased reach, experience, and performance.
Our team assures the highest possible return on investment is achieved
by leveraging the latest proprietary tools and their years of online optimization experience.
We look forward to hearing from you.
Entertainment News Group
Media Kit 2012
EnStars.com
Monthly Uniques*
Content
770,919
News, Celebrities, Style, Photos, EnStarz TV,
Community
Gender**
%
Index
Age**
%
Index
Male
48%
98
<18
8%
42
Female
52%
102
18-24
19%
150
25-34
19%
113
HHI($)**
%
Index
35-44
22%
115
0 – 50K
51%
101
45-54
19%
110
50K – 100K
29%
99
55-64
9%
92
100K – 150K
12%
99
65+
4%
69
150K+
8%
99
*Getclicky, Jun 2012
**Quantcast, Aug 2012
Media Kit 2012
KpopStarz.com
Site
Monthly Uniques*
KpopStarz.com 861,498
Chinese.KpopStarz.com883,119
Japanese. KpopStarz.com1,235,807
Spanish.KpopStarz.com26,275
Total 3,006,699
Content
News, Photos, Stars, Style, Kpop TV, Fan Club, Community Gender**
%
Index
Age**
%
Index
Male
48%
48
<18
20%
111
Female
52%
52
18-24
41%
328
25-34
15%
88
HHI($)**
%
Index
35-44
11%
58
0 – 50K
66%
132
45-54
8%
49
50K – 100K
20%
70
55-64
3%
30
100K – 150K
8%
64
65+
1%
20
150K+
5%
65
Media Kit 2012
SportsWorldReport.com
Monthly Uniques*
314,692
Content
News, NFL, MLB, NBA, NHL, Tennis, Golf,
Soccer, Videos
Gender**
%
Index
Age**
%
Index
Male
63%
129
<18
8%
46
Female
37%
73
18-24
18%
141
25-34
19%
112
35-44
22%
115
45-54
19%
109
55-64
9%
91
65+
5%
88
HHI($)**
%
Index
0 – 50K
48%
96
50K – 100K
30%
102
100K – 150K
13%
107
150K+
9%
109
Media Kit 2012
MSTAR NEWS.com
Monthly Uniques*
Content
39,895
News, Photos, Videos, Pop, Rock, RnB/HIP HOP,
Country, Artists
Gender**
%
Index
Age**
%
Index
Male
38%
78
<18
9%
48
Female
62%
121
18-24
25%
197
25-34
19%
111
35-44
22%
113
45-54
17%
97
55-64
7%
68
65+
2%
43
HHI($)**
%
Index
0 – 50K
58%
114
50K – 100K
26%
89
100K – 150K
10%
81
150K+
7%
79
Media Kit 2012
Classicalite.com
Monthly Uniques*
35,720
Content
News, Art, Architecture, Car, Fashion, Gallery, Interiors, Lifestyle, Technology
Gender**
%
Index
Age**
%
Index
Male
52%
106
<18
7%
37
Female
48%
95
18-24
19%
149
25-34
19%
109
35-44
22%
115
45-54
20%
115
55-64
10%
99
65+
4%
72
HHI($)**
%
Index
0 – 50K
49%
97
50K – 100K
29%
101
100K – 150K
13%
104
150K+
9%
111
Media Kit 2012
Article Page Units
A
B
C
A.
Leaderboard728x90
B.
Medium Rectangle
C.
Skyscraper160x600
D . Banner and Text Ad
D
E
300x250
100x75
E.
Giant Ad620x200
F.
Button Ad120x60
F
Media Kit 2012
Section Page Units
G
G.
Billboard970x250
H.
Small Rectangle300x150
I.
Banner170x160
J.
Text Link: Header, Body, URL120 characters
H
I
J
Media Kit 2012
Video
K
L
K.
Video Pre-roll850x415
L . Companion300x250
Media Kit 2012
Rates
Creative
Rich Media
CPM
300x250 Medium Rectangle
$5
Pushdown
$12
728x90 Leaderboard
$5
Prestitial
$10
300x250 in-Banner video
$9
Footer with Video
$12
300x600 Half-Page Banner
$8
Footer with Sidekick
$12
User Initiated Pre-roll
$16
Pushdown with Video Link
$12
Mobile
$8
Peel with Video
$12
Dedicated Email
$60
Interactive Wallpaper
$20
IAB Page Push
$20
Logo
Flat fee
Wallpaper with Companion Ads
$15
IAB Portrait
$20
Section Roadblock
$2
IAB Billboard
$20
Coming Soon
IAB Filmstrip
$20
iPad
Geo-Targeting
Translation
Media Kit 2012
CPM
+10%
$1/5 words
Guideline
terMs and Conditions
Banner desiGn
30-second maximum for any animation.
We can create GIF and Flash banner ads.
Creative with a white background must have a minimum
1-pixel border to differentiate ad from editorial content.
Banner design cost can vary.
Please allow at least one week for banner creation.
Up to 3 additional loads of up to 50K each may be initiated
after a user moves their cursor over or clicks on the ads.
Photos and text must be submitted to your account representative
We accept GIF, JPEG, & Rich Media ads.
ad Creative tUrnaroUnd tiMe
New campaign: Creative must be received at least 2
business days before scheduled start date.
In cases of client supplied creative, we accept GIF, jPEG,
HTML, Flash and java files as well as third party tags.
Revisions: Creative must be received at least 1 business day
in advance.
Logos: Preferred: original .PSD (native Photoshop file with
layers intact), illustrator .EPS or Freehand .EPS (type
converted to outlines or fonts included with job).
Rich Media: Creative must be received 1 week ahead of
launch date to allow for production, testing and quality
assurance.
Media Kit 2012
Client sUpplied Creative
Online: Supplied URL of clients Web site and any URLs
known for images or FTP.

Media Kit 2012

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