Guest Accommodation - Quality in Tourism
Transcription
Guest Accommodation - Quality in Tourism
VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:34 Page A Guest Accommodation Quality Standard VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:34 Page B Published by VisitEngland 1 Palace Street, London SW1E 5HX Tel: 020 7578 1400 Fax: 020 7578 1401 Email: feedback@visitengland.org Web: www.visitengland.com (consumer) www.visitengland.org (corporate) VisitEngland is the National Tourist Board for England. © VisitEngland 2012 VE 12/12 The information in this publication is given in good faith and every effort has been made to ensure its accuracy. VisitEngland can accept no responsibility for any error or misinterpretation. All liability for loss, disappointment, negligence or other damage caused by reliance on the information contained in this publication is hereby excluded. VisitEngland wishes to thank the following for providing images for this publication: Colliers Farm www.colliersfarm.co.uk Flint Cottage www.flintcottagechichester.co.uk Racing Greens www.littlehampton-racing-greens.co.uk The Crab & Lobster www.crab-lobster.co.uk The Old Bakery www.amberleybedandbreakfast.co.uk Britain On View www.britainonview.co.uk The Stables Lodge www.thestableslodge.co.uk The Tiger Inn www.beachyhead.org.uk VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:34 Page 1 Welcome to the VisitEngland Quality Standard for Guest Accommodation Message from the Chairman of VisitEngland Quality accommodation is a critical element of the visitor experience for both our leisure and business visitors. VisitEngland’s quality assessment scheme for guest accommodation plays a vital part in our national strategy and underlines our commitment to championing quality in England. Taking the decision to be assessed annually against our national Guest Accommodation Standard by independent professional assessors will reassure your guests that you are seriously committed to quality. You can promote the VisitEngland star rating you achieve extensively in your own marketing. This booklet explains in detail the minimum entry requirements with hints and tips about how to achieve a higher star rating. Since 2006 England has shared a ‘Common Standard’ for all guest accommodation with the AA, Scotland, Wales and Northern Ireland. This means that all guest accommodation establishments in the UK are assessed to the same criteria and awarded one to five stars. We look forward to working with you to continually drive forward the quality of guest accommodation in England. Penelope, Viscountess Cobham Chairman of VisitEngland December 2012 1 VE_GUEST_ACCOMMODATION_AW:Layout 1 2 30/11/12 14:34 Page 2 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:34 Page 3 Contents 1.0 Quality is the Key 5 1.1 How Do We Measure Quality? 6 1.1.1 Gold, Silver and Breakfast Awards 8 1.2 VisitEngland’s Professional Team of Assessors 9 1.3 Sustainability and Accessibility 10 1.4 Guest Accommodation Standard Summary & Designators 13 1.5 Key Requirements at Each Rating Level 14 2.1 Overall Standards 15 2.1.1 Statutory Obligations 2.1.2 Cleanliness 2.2 Service & Efficiency – Hospitality & Friendliness 2.2.1 Bookings and Pre-Arrival Information 2.2.2 Guest Arrival, Welcome and Access 2.2.3 Guest Payment/Departure 2.3 Breakfast 2.3.1 General Requirement 16 17 18 19 20 20 21 23 2.4 Bedrooms 24 2.4.1 2.4.2 2.4.3 2.4.4 2.4.5 2.4.6 2.4.7 2.4.8 2.4.9 2.4.10 2.4.11 25 26 26 27 27 29 29 29 30 30 30 Bedroom Size and Spaciousness Beds & Bedding - Size & Quality Bedding - Quality & Provision Furniture, Furnishings & Fittings Windows & Ventilation Lighting Heating Flooring Beverage Making Facilities Telephones in Bedrooms Miscellaneous Requirements 2.5 Bathrooms, Shower Rooms and En-Suite Facilities 2.5.1 2.5.2 2.5.3 2.5.4 2.5.5 2.5.6 2.5.7 2.5.8 General En-Suites En-Suite Provision Private Bathroom & Shower Room Facilities Fixtures & Fittings for all Bath/Shower Rooms (Public, Private or En-Suite) Public/Shared Bathrooms Guest Toilets (shared) Washbasins in Bedrooms 2.6 Guest Meals (Note: Not applicable to room-only designator) 2.6.1 Breakfast 2.6.2 Dinner – Where Provided 2.7 Public Areas 2.7.1 Lounges, Bars, Dining Areas, Restaurants, Hallways, Stairs, Corridors & Landings 2.7.2 Safety & Security 2.7.3 Exterior & Condition of Buildings & Equipment 2.8 Annexes 32 33 33 33 34 34 36 36 36 37 38 38 40 41 42 42 43 2.8.1 Safety and Security 43 Code of Conduct and Conditions for Participation 44 3 VE_GUEST_ACCOMMODATION_AW:Layout 1 4 30/11/12 14:34 Page 4 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 1.0 14:34 Page 5 Quality is the Key VisitEngland understands that quality is the key to success within the modern hospitality industry. In order for the English guest accommodation sector to be successful and competitive both nationally and internationally, it is important that quality standards are set high and continue to improve. The guest accommodation standard is designed to help all businesses achieve this success. Our Commitment to You Our professional assessors will work with you in order to maximise the potential of your business. As a member of the star rating scheme you will receive an overnight mystery assessment visit in the first year. From year two you will receive either a day visit or an overnight visit, depending on the star rating. An overnight visit will be scheduled at least every third year. This visit will look at all aspects of your customer facing business from the initial booking to check out. Each visit, day visit or overnight, will be followed by a detailed verbal debrief and a detailed written report. Both these tools are designed to help you to improve your business. Quality Across the Star Ratings Our assessors will quality grade each aspect of your business to five levels, based on customer expectations of quality and current standards seen across the sector in the UK. The assessment is objective and judgements will not be made about any aspect of your business based on style or personal taste. The aim is to add quality without taking away any of the character and style of the property. In advance of their visit your assessor will review your property’s website, as would a typical potential guest. G Those extra touches that make the rooms more welcoming G The quality of bathroom fittings, of towels and toiletries G Ease of use: bedrooms and bathrooms can offer good ease of use, if well designed, without necessarily being large and spacious Cleanliness Cleanliness is of paramount importance to all customers at all star levels. It is expected that all properties will be clean throughout. Hints & Tips Be objective and self-critical when thinking about quality: G Do not over promise: Do not be tempted to claim you offer luxury on your website unless the facilities you are selling are truly luxurious. Customers travel with expectations. It is better to exceed these expectations rather than not to live up to them. G Be a customer at your own business: Take time to use your own website, sleep in your own bedrooms and eat in your own restaurant in order to experience what you are offering your guests. G No need to follow the crowd: Don’t be afraid to Service & Hospitality A smile, a warm and genuine welcome and a willingness to please and serve customers, is a common requirement and achievable across all star ratings. Seamless and efficient service requires thought and planning. A small bed and breakfast business can rely on the natural friendliness and hospitality of the owners, whilst a larger business will require a team of well-trained staff and this can present a different challenge. Bedrooms & Bathrooms Whatever the style or concept of the bedrooms and bathrooms, both quality and comfort is what guests and our assessors will be looking for, specifically: G The quality and comfort of the bed G The quality of the bed linen G Attractive, well co-ordinated décor and soft furnishings have your own style and local suppliers. For example, locally sourced toiletries can be of equal quality to national brands. G First impressions: Arriving at any overnight accommodation for the first time involves a series of first impressions. Paying attention to the following critical areas will pay dividends: G The clean and tidy parking areas G The well tended grounds & gardens G The welcoming smile G The fresh flowers G The final polish in the bedrooms and bathrooms with care taken over the presentation of bedding, towels and toiletries 5 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 1.1 14:34 Page 6 How Do We Measure Quality? During your overnight assessment visit, your assessor will make quality judgements across all areas of your customer facing business. When the scores are totalled you will have an overall percentage score that will place you within one of the five different star rating bands. However, in order to confirm a particular star rating, the scores awarded within each of the five key areas also need to fall within that band or higher. In this way we, and you, can be confident that the business is offering a consistent level of service at the star rating awarded. Quality Assessment Report These key areas are: G Cleanliness G Bedrooms G Bathrooms G Hospitality & Friendliness G Breakfast Quality Assessors are trained to award scores against national benchmarks in an objective and consistent manner. Cleanliness Dining area Public areas Bathrooms Bedrooms Bedrooms Decoration Furniture, fittings & furnishings Flooring Beds & Bedding Lighting, heating & ventilation Bedroom accessories Space, comfort & ease of use The business meets the percentage scores required for cleanliness, bedrooms and bathrooms. Bathrooms Decoration Fixtures & fittings Flooring Lighting, heating & ventilation Towels & toiletries Space, comfort & ease of use Service & Efficiency Booking service Dinner & general service Breakfast service Departure service The business meets the percentage score required for food quality. However, the percentage score awarded is below average for a 4 star business and is classed as borderline. 6 Food Quality Dinner choice & presentation Dinner quality Breakfast choice & range Breakfast presentation Breakfast quality & culinary skills Score 3 4 5 4 80% 4 star quality 4 3 3 4 4 5 4 77% 4 star quality 5 4 4 4 4 3 80% 4 star quality 4 4 4 4 80% n/a n/a 4 3 4 73% 4 star but borderline VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:34 Page 7 Please refer to the table on page 14 showing percentages required to achieve each star rating level. Assessment Example In the example shown, Guest Accommodation X provides all of the services and facilities required of a four star property and is seeking a four star rating. In order to be awarded a four star rating the property needs to meet the overall percentage required (of at least 70%) as well as the percentages required in each of the key sections (cleanliness, bedrooms, bathrooms, hospitality & friendliness, and breakfast quality). The business meets the overall percentage score required for four star (with 75%) and achieves four star for cleanliness, bedrooms and The business fails to meet the percentage scores required for hospitality & friendliness. bathrooms. However the property fails to meet the score required for hospitality & friendliness. Although the property meets the four star score for breakfast, this score is borderline. The outcome is that a three star rating is awarded but with future potential for a four star rating. Advice is provided as to how to improve the percentage scores for hospitality & friendliness and breakfast quality in order to meet a four star rating at the next assessment visit. Hospitality & Friendliness Booking & arrival service Dinner & general service Breakfast service Departure service Dining Room & Restaurant Decoration Furniture, fittings & furnishings Flooring Lighting, heating & ventilation Table appointment Space, comfort & ease of use Exterior Building appearance Grounds, gardens & frontage Car parking Leisure All Public Areas Decoration Furniture, fittings & furnishings Flooring Lighting, heating & ventilation Space, comfort & ease of use Stairs, corridors, hallways & public WCs Score 4 3 3 4 70% Below 4 star 4 3 3 4 5 4 76% 4 4 5 3 80% 3 4 3 4 3 3 66% Overall Score 75% outcome is a 3 star rating Cleanliness Bedrooms Bathrooms Food Quality Hospitality & Friendliness 80% 77% 80% 73% 70% 4 star quality 4 star quality 4 star quality 4 star, but borderline 3 star quality Note: This report is an example at the time of going to print. Marks and scoring thresholds may be subject to change in future. 7 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 1.1.1 14:34 Page 8 Gold, Silver and Breakfast Awards VisitEngland’s unique Gold and Silver awards are given in recognition of exceptional quality within the star rating bands. These awards help customers find those special places where the owner and staff go the extra mile, whatever the size, style or star rating of the business. In order to achieve an award, you will need to demonstrate consistent levels of high quality in the five key areas identified by consumers as very important: G Cleanliness G Bedrooms G Bathrooms G Breakfast Quality G Hospitality & Friendliness Eligibility for an award is triggered by the property’s overall score meeting a minimum level plus a minimum score in each of the critical areas listed above (see separate sheet showing the percentages required). Awards are confirmed with the written assessment report but Gold awards do require confirmation by the Quality Assessment Area Manager and may involve a second ‘mystery visit’. The assessment report will show the scores in all areas, so owners can see how close they are to achieving an award and can ask the assessor’s advice about the key improvements required to aim for a Silver or Gold award. A Gold or Silver award can give a significant marketing advantage. Gold and Silver logos can be displayed on websites and in other forms of advertising. Certificates are provided for display within the property and exterior signage is also available. 8 VisitEngland’s Breakfast Award As part of the overnight assessment the assessor will score the breakfast served based on the following criteria. G Choice and Range G Presentation G Food Quality and Culinary Skills G Service and Hospitality at breakfast The assessor will confirm during the assessment debrief if you have achieved the award, based on the marks scored. Breakfast Award logos can be displayed on websites and in other forms of advertising. Certificates are provided for display within the property and exterior signage is also available. VE_GUEST_ACCOMMODATION_AW:Layout 1 1.2 30/11/12 14:34 Page 9 VisitEngland’s Professional Team of Assessors All of our assessors are hospitality professionals and each has a proven background in the industry. More importantly, our assessors now spend their working lives as professional guests. They experience best practice in all areas and are able to pass that knowledge on to you for the benefit of your business. They are your eyes and ears for the duration of their visit. They will assess the quality of your business honestly, but always with the objective of helping you to improve your business. Make use of your assessor. Hints & Tips The assessment process G The first time you meet your assessor is likely to be when they arrive at your property for an overnight visit. Even then, they will not reveal their identity until the following morning. G In this way they can experience your service as a customer would and begin to understand your business prior to your meeting after breakfast. G You might be concerned that you have not yet provided or understood all of the requirements of the assessment scheme. Do not worry, your assessor will discuss this with you and allow you time to add any items or services that might be missing. Hints & Tips G Beyond that it is about help and advice. The style How to get the most out of your assessor Your assessor is there to help you and your business succeed. G Their aim is to maximise the quality potential of your business, whilst allowing the character and uniqueness of your business to shine through. G So ask questions, lots of questions! G Your assessor is an industry professional with extensive knowledge of the bed & breakfast and guest accommodation sector and they are there to share all of that knowledge with you. G Stay in touch. Assessors are happy to answer your questions in between assessment visits. You might like to arrange an interim assessment visit in order to measure improvements made to your business, especially if you are aiming for a higher rating or a Silver or Gold award. and character of your property are what make it unique. Your assessor is there to enhance that, not change it. Note: Your assessment in the second year is likely to be a day visit. However, if you believe you have a good chance of achieving a higher star rating, or a Gold, Silver or Breakfast award, do request an overnight visit. Hints & Tips Advertising G You might have the best accommodation business in your area, but do your potential customers know about you? G Your website is the most important marketing tool available to you and it is important that it is optimised and working well for you. G Your assessor can ensure that you receive all of the correct VisitEngland rating logos for you to display on your site. G Your assessor will review your website prior to your assessment visit in order to offer you help and advice as to how the look and usability of it might be improved. G Finally, make sure that your website has the best possible chance of being read by as many potential customers as possible. If you do not fully understand how to do this, and many of us do not, then invest a little time and money in a training course or consult an expert. Again your assessor might be able to help. “ We regularly check out our local pubs and restaurants, keeping copies of menus and always offering to book a table for our guests. This ensures they receive an even warmer welcome! ” 9 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 1.3 14:34 Page 10 Sustainability and Accessibility Sustainability Accessibility Sustainability: Doing Business Even Better Improving your Accessibility – A Lucrative Market Green tourism and sustainability practices in your business are one and the same thing; it's all about taking small steps that enable you to do business even better, not differently. Small changes will not only save money, improve employee relations, enhance profitability and provide a richer experience for customers but over time you will also improve your business' impact on the local economy, community and environment. ‘Going Green’ does not have to be a chore and is just as applicable to properties in a city centre as a rural location. Many people have access needs including disabled people, such as those with hearing and visual impairments, wheelchair users, older and less mobile people and people with pushchairs. The accessible tourism market is worth over £2bn to tourism businesses in England and is growing due to an ageing population. VisitEngland Can Help VisitEngland is committed to promoting the adoption of sustainability practices among all tourism businesses. It is our aim to ensure that a sustainable approach is complimentary to improving the overall visitor experience in England. Your help is needed in this aspiration. For further information on how to enhance your business to be more sustainable, please visit www.better-tourism.org for tools to help “green” your business. Or visit www.visitengland.com/green for further information and case studies on the benefits of adopting sustainable practices. Sustainable Tourism Certification By making some small adjustments to your facilities, providing information on your accessibility and understanding the needs of disabled people, your business will appeal to a wider range of visitors and attract more business. Demand for accessible accommodation outstrips the current supply. Find out how other tourism businesses are benefitting from this loyal market at www.visitengland.org/access Legal Obligations Tourism businesses have obligations under The Equality Act 2010, which replaced the Disability Discrimination Acts 1995 and 2005 (DDA) on 1 October 2010. Tourism providers should treat everyone accessing their goods, facilities or services fairly, regardless of their gender, race, sexual orientation, disability, gender reassignment, religion or belief, and guard against making assumptions about the characteristics of individuals. If your business is already a successful sustainable business and you wish to demonstrate this to new or existing consumers, you may wish to join one of the certification schemes that exist in England. These schemes are not operated by VisitEngland but by independent organisations which have been verified to ensure they are offering a rigorous and wellfounded sustainable certification scheme that will allow you to confidently promote your green credentials. Visit www.visitengland.com/green for more information. The Equality Act 2010 requires that service providers must think ahead and take steps to address barriers that impede disabled people. Providers should not wait until a disabled person experiences difficulties using a service, as this may make it too late to make the necessary adjustment. Throughout this standards booklet, suggestions are included on how you can improve the sustainable performance of your business. These are not compulsory but are recommended if you wish to make a positive impact on your business and also save money. 2. Make ‘reasonable’ changes to the built environment – such as making changes to the structure of a building to improve access e.g. altering or removing a physical feature. 1. Make ‘reasonable’ changes to the way things are done – such as changing practices, policies or procedures where disabled people would be at a ‘substantial disadvantage’ e.g. amend a ‘no dogs’ policy. 3. Provide auxiliary aids and services – such as providing information in an accessible format, an induction loop for customers with hearing aids. A service provider can not legally justify failing to provide a reasonable adjustment. The only question is whether the adjustment is a ‘reasonable’ one to make. What is ‘reasonable’ will depend on a number of circumstances, including the cost of an adjustment, potential benefit it may bring to other customers, the resources an organisation has and how practical the changes are. 10 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:34 Page 11 We Can Help It is important to provide information on the accessibility of your facilities and services. This can be achieved by producing an Access Statement, which is a requirement for all scheme members. VisitEngland provides a number of tools and resources to help you accommodate people with access needs such as an Online Access Statement Tool. Go to www.visitengland.org/accessstatements Accessibility good practice is included throughout this standards booklet to help you consider and improve your accessibility. More detailed guidance and accessibility ratings are provided by the National Accessible Scheme (NAS) www.visitengland.org/nas 11 VE_GUEST_ACCOMMODATION_AW:Layout 1 12 30/11/12 14:35 Page 12 VE_GUEST_ACCOMMODATION_AW:Layout 1 1.4 30/11/12 14:35 Page 13 Guest Accommodation Standard Summary & Designators B&B Room Only Accommodation provided in a private house, run by the owner. Accommodation which generally does not offer breakfast. If breakfast is offered, this may be a continental self-service option, a breakfast left in a fridge in the bedroom or a separately purchased breakfast pack. Farmhouse B&B or guest house accommodation provided on a working farm or smallholding. Guest Accommodation Alternative designator often chosen instead of B&B or Guest House. Guest House Usually a larger property than a bed and breakfast, possibly employing staff. Determining the Star Rating There are three main elements to the assessment process which will need to be satisfied in order to achieve a star rating: G All statutory obligations must be met. These are listed in section 2.1.1. G All minimum entry requirements (MER) need to be provided. These are listed within each of the criteria sections and for each star level. G The commensurate levels of quality for the star rating awarded. Inn An inn is an establishment with a full liquor licence. Being open to residents and non-residents, the food and beverage is a significant part of the operation, with bar or restaurant available at lunchtimes and evenings. The guest accommodation element will be a relatively minor part of the operation by comparison. The facilities and services provided for the guests will have more in common with B&B style operations. Those ‘inns’ which provide traditional hotel style accommodation and service may prefer to be assessed under the hotel scheme and have a hotel star rating. Restaurant with Rooms A destination restaurant offering overnight accommodation with the restaurant being the main business and open to non-residents. The restaurant will be open at least 5 nights per week and the food and service will be of a high standard. Dispensations Whilst most businesses are able to provide all of the MER requirements, it might not be possible for every business to provide every MER. This might be due to restrictions placed on a building by Listed Building status, for example. VisitEngland operates a dispensation process in order to accommodate this type of problem and a dispensation can be sought through your assessor. This flexibility will be considered on a case-by-case basis. 13 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 1.5 14:35 Page 14 Key Requirements at Each Rating Level Overall Quality Bands Guest Accommodation 1 Star 2 Star 3 Star 4 Star 5 Star Overall 30%-46% 47%-54% 55%-69% 70%-84% 85%-100% Cleanliness 40% 50% 65% 75% 90% Hospitality 40% 50% 65% 75% 90% Bedrooms 30% 47% 55% 70% 85% Bathrooms 30% 47% 55% 70% 85% Breakfast 30% 47% 55% 70% 85% Note: Guest Accommodation ‘Room Only’ – Breakfast is not scored for this designator Footnote: Percentages correct at the time of going to print, Autumn 2012 14 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 15 2.1 Overall Standards 15 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.1.1 Statutory Obligations 30/11/12 14:35 Page 16 Minimum Entry Requirements (1 Star #) G Public Liability Insurance: whilst not a statutory requirement, it is a requirement for participation in this scheme. Proprietors may be asked to provide evidence that Public Liability insurance cover is being maintained and that the requirements below are being fulfilled. G Comply with all relevant statutory requirements including: G Fire Risk Assessment: to comply with the Regulatory Reform (Fire Safety) Order 2005; supply evidence that a Fire Risk Assessment has been carried out annually, for guidance refer to: www.visitengland.org/fire. G Food Safety/Hygiene: register with the local Environmental Health department. G Guest Register: provide a register of all guests; this must include full name and nationality and ideally address and contact number. This need not take the form of a registration card on arrival, but can be a detailed record taken at the time of booking. Record passport number of all overseas guests. G Health & Safety: operate safely with due regard to health and safety legislation and with evidence of consideration for the safety of guests and security of guests’ property; supply clear information on how to contact proprietor/management in case of emergency. Supply multi-lingual instructions or diagram for fire evacuation procedure. G Planning: comply with all local planning regulations. G Licensing : comply with all local licensing regulations. G Hotel Proprietors Act: comply with this Act. G Data Protection Act: comply with this Act. G Prices & Payment: make clear to guests exactly what is included in all prices quoted for accommodation including taxes and any other surcharges; adhere to and not exceed prices quoted at the time of booking. G Cancellation Policy: communicate clearly the cancellation policy to guests at the time of booking i.e. by telephone, fax or email. G Consumer Protection from Unfair Trading Regulations 2008: comply with these regulations by describing accurately in any advertisement, brochure, or other printed or electronic media, the facilities and services provided. G Advise visitors at the time of booking and subsequently, of any change, if the accommodation offered is in an unconnected annexe or similar, and indicate the location of such accommodation and any difference in comfort and/or amenities from accommodation in the main property. G Equality Act 2010 (replaces the Disability Discrimination Act 1995/2005): Comply with this Act. Welcome all guests courteously and without discrimination in relation to gender, sexual orientation, disability, race, religion or belief. Make ‘reasonable’ adjustments to improve service for disabled customers. Produce an Access Statement – a description of facilities and services offered, specifically in relation to accessibility, to inform people with access needs; for guidance and free tool refer to: www.visitengland.org/accessstatements. G Provide guests with clean, hygienic, safe and well-maintained accommodation at all times. NB It is unlikely that any establishment offering accommodation to DSS residents or operating as a refuge hostel for homeless people will be eligible to participate in the scheme. Good Practice Accessibility G Ensure the fire evacuation procedures consider emergency exits for disabled people. Remember guests with hearing impairment may not hear knocking at the door. Record room location and any specific requirements. Welcome assistance dogs [legal obligation]. Many disabled people rely on assistance dogs to provide independence. See the dog as being part of the person. G Specific training is available on how to welcome all types of guests e.g. Welcome All and WorldHost Customers with disabilities. Consider learning to communicate in basic British Sign Language (BSL). G 16 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 17 Good Practice Sustainability Consider drafting and promoting an environmental management policy, setting out the environmental and sustainable management actions taken by you for your business. If you need help drafting a policy, go to the Resource Zone on VisitEngland’s Green Start website at www.better-tourism.org (you will need to register, but it’s free). Join a green tourism scheme. G Join, or set up a voluntary visitor payback/gifting scheme where a business collects and donates funds to a local charity. Or make a donation to a local environmental charity. G 2.1.2 Cleanliness Minimum Entry Requirements (1 Star #) As the cleanliness of guest accommodation at every star rating is of paramount importance to the consumer, consistent standards of cleanliness are essential. Particular attention should be given to items involving direct contact for guests including: G Bedding, linen and towels. G Baths, showers, washbasins and WCs. G Flooring and seating. G Crockery, cutlery and glassware. G All bathrooms and shower rooms cleaned daily and checked to ensure appropriate standards of cleanliness. G Bathrooms and shower rooms clean and fresh smelling. Particular attention paid to WCs, plugholes, shower curtains, mirrors and extractor fans. Good Practice Sustainability G Consider using low impact and chlorine-free cleaning products, such as microfibre cloths that reduce the amount of cleaning liquid required. 17 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 18 2.2 Service & Efficiency – Hospitality & Friendliness 18 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.2.1 Bookings and Pre-Arrival Information 30/11/12 14:35 Page 19 Minimum Entry Requirements (1 Star #) G Guests and prospective guests should be given an accurate description of the amenities, facilities and services that your establishment provides – in any advertisement, brochure or any other printed or electronic media used. G You should make clear to guests exactly what is included in the prices you quote for accommodation, meals and refreshments. You must include service charges, taxes and other surcharges. Legally, you should not exceed the price you agree at the time of booking. You should explain in detail any charges for additional services or available facilities and cancellation terms, if applicable. If a deposit is required, you need to tell guests when they book and explain how it will be taken and whether or not it is refundable if they cancel. G When you are taking a booking you should describe in detail any in-house policies e.g. no-smoking policy, payment methods, access restrictions. G If prospective guests ask to see the accommodation before they book, you must show them. G You must tell all prospective visitors about any major refurbishment work that might affect their stay. Good Practice Accessibility Offer your guests a choice of how to contact you e.g. telephone, fax, letter, email and find out about Text Relay used by people with a hearing impairment at www.textrelay.org G Always ask if an enquirer or any of the guests in the party have any specific access requirements. Promote your Access Statement. G Good Practice Sustainability Make best use of local tourist information in your visitor information folders. G Include public transport options in promotional and booking information. G If you employ staff, brief them fully on your environmental and sustainable tourism policy and, if relevant, membership in any green tourism management schemes. G 19 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 20 Minimum Entry Requirements (1 Star #) 2.2.2 Guest Arrival, Welcome and Access G The owner or staff should be on duty during the main arrival and departure periods and during meal times. It is acceptable that the entrance may be locked and the guests may have to ring or knock for access. G Registration of all guests on arrival (legal requirement). G Once guests have registered, they should have access to the establishment and to their bedrooms at all times unless they were previously told about any restrictions. A key or security code may be given for the main entrance. G You should provide service that is appropriate to the style of accommodation, and deal promptly with all enquiries, requests, reservations, correspondence and complaints from guests. G There must be an effective means for guests to call for the attention of the proprietor or staff, who need to be available at all reasonable times (as above). If the proprietor or staff are temporarily off-site or live away from the property, guests must be provided with a means to call for personal assistance 24 hours a day, without the need to use their own mobile phone. The contact telephone number needs to be clearly displayed. If foreign guests are accommodated, consideration needs to be given to the best ways of helping them understand this information, possibly by using symbols and/or diagrams. G Participants (or their designated representative) must be available to attend promptly in case of emergency. Hints & Tips Greeting your guests “ Offering tea to all guests on arrival does not work for me and my business, but I now provide fresh milk and mini fridges in the rooms and this has been appreciated by all of my guests. ” G Many people choose not to stay at a hotel because of the informal and friendly service available in the bed & breakfast and guest accommodation sector. G Being friendly and welcoming might come naturally to you, but don’t leave it to chance, the best welcomes are well planned and are delivered consistently. G Guest registration is a legal requirement. Your assessor will have ideas as to how this can be carried out quickly and unobtrusively, so as it does not impinge on your hospitality. G Your welcome procedure might include assistance with luggage. Your paintwork is less likely to be damaged if you are carrying the bags! G You might like to offer refreshments to your guests on arrival, but if they go straight to their room, fresh milk is always appreciated for that first cup of tea. Good Practice Accessibility Ensure guests identifying themselves as being disabled e.g. visual impairment are offered a familiarization tour. G Provide a vibrating alarm clock for hearing impaired guests. Provide information in a range of formats e.g. large print and photographs. G A clipboard and pen will assist communication with hearing impaired guests. G 2.2.3 Guest Payment/ Departure 20 Minimum Entry Requirements (1 Star #) G The means of payment must be clearly detailed to guests i.e. how and where they pay. If payment is requested on arrival then this should be made clear at the time of booking especially if cash only is accepted. G You should provide written details of payments due and a receipt to any visitor who requests it. You need to clearly identify the VAT element of the bill where applicable. VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 21 2.3 Breakfast 21 VE_GUEST_ACCOMMODATION_AW:Layout 1 22 30/11/12 14:35 Page 22 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.3.1 General Requirement 30/11/12 14:35 Page 23 Minimum Entry Requirements (1 Star #) G A full cooked or substantial continental breakfast should be available. Hints & Tips Breakfast A traditional English breakfast is what most guests are expecting in an English bed & breakfast or guest accommodation establishment, but how do you make your breakfast stand out? Perhaps consider the options and ideas below and pick out those that are right for you and your customers. G Consider good quality local produce wherever you can, and shout about it on your menu. G Rather than just orange juice, how about a selection of juices, even a freshly squeezed orange juice or a home-made fresh fruit smoothie? You can increase the choice and reduce waste by keeping individual bottles or cans of less popular juices, such as tomato or grapefruit. G Fresh fruit salad or a fresh fruit platter can be very popular, especially if accompanied by natural or fruit yogurts. G Dried or fresh fruit compote and pastries are other popular options for the menu or buffet table. G Go for high quality ingredients wherever possible; fresh local eggs and dry cured bacon. G Do not forget the house and local specialities that make your business or region stand out. G Do not forget vegetarian and other special diets. G Keep the high quality theme throughout the meal, with good breads, preserves, butter and low fat options. G Good Practice Accessibility Try to be flexible by accommodating requests for food outside regular meal times to help diabetic people regulate their blood sugar. G Ensure tables are stable and provide support for people rising from their chairs. G Ensure crockery contrasts with table linen or surface to assist visually impaired. G Offer guests a choice of seating location. Provide a selection of chairs with and without arm rests. G Provide a large print menu (minimum font size 16pt) in a clear font such as Arial. G Provide for different dietary requirements e.g. dairy free, wheat free, lactose free, nut free. G Offer guests assistance with self-service buffet where appropriate. G If a self-service operation, offer guests assistance where appropriate. G Provide meals in rooms (on request) where appropriate e.g. disabled guests. G “ We don’t offer an English breakfast, we offer a local breakfast. The eggs come from our own hens and everything else is sourced locally. I tell my guests about the local produce on the menu and they love it. ” Good Practice Sustainability Menus highlighting local specialities can really help differentiate your offering from that of your competitors. So highlight the connection with local producers wherever possible, and incorporate a little description of where ingredients are sourced, who the producer is and why you have chosen them. G Where possible, source food and drink products locally. Build up relationships with local producers and traders. G Staff dealing with food and drink service should be fully briefed on the source, characteristics and significance of local food and drink products. G 23 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 24 2.4 Bedrooms 24 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.4.1 Bedroom Size and Spaciousness 30/11/12 14:35 Page 25 Minimum Entry Requirements (1 Star #) G All bedrooms should have sufficient space for guests to move easily around the room. When we assess bedroom size we take into account the usable space available around furniture and fittings. For a higher quality rating, rooms will be expected to be spacious. G Bedrooms that are smaller than the following sizes are unlikely to meet the minimum requirements: Single Double Twin 5.6 sq m/60 sq ft 8.4 sq m/90 sq ft 10.2 sq m/110 sq ft For a higher quality rating, rooms will be expected to considerably exceed these minimum sizes. G The ceiling height for the major part of the room needs to be sufficient for a person of 6 ft to move around without stooping. Sloping eaves and ceilings are acceptable as long as they do not restrict guest’s movement to an unacceptable degree. G It should be possible to fully open doors and drawers without having to move other furniture. G Rooms for family occupation need to be significantly larger. NB Where there is access to only one side of a double bed, a maximum rating of Three Star can be awarded and guests must be made aware at time of making the booking. Good Practice Accessibility Try to provide a ground floor bedroom. Do not move furniture and personal items in the bathroom or bedroom as in most cases they have been placed in positions that are accessible to the guest. G Ensure housekeeping equipment does not obstruct hallways. G G Good Practice Sustainability Bedrooms need to be warm when guests arrive, but consider how much heat is required and when to turn it on. Lights can be turned on at the time of arrival. G Use could be made of towel and laundry agreement notices, whereby guests are asked to indicate if they wish their bed linen and towels to be laundered less frequently. Signs could be made in-house or sourced externally. Good examples of wording can be found on the CoaST website www.coastproject.co.uk (select business support). G 25 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.4.2 Beds & Bedding - Size & Quality 30/11/12 14:35 Page 26 Minimum Entry Requirements (1 Star #) G Minimum bed sizes: G Single: 190 cm x 90 cm (6 ft 3 ins x 3 ft) Double: 190 cm x 137 cm (6 ft 3 ins x 4 ft 6 ins) 122 cm (4 ft) beds to be designated as singles. G Beds of 183 cm x 75 cm /6 ft x 2 ft 6 ins beds will only be acceptable for children and can only be used as part of a family room. G Beds of 190 cm x 122 cm/6 ft 3 ins x 4 ft beds will be acceptable for single rooms only. G Rooms with bunk beds only are not acceptable for adult use. G All mattresses should be comfortable and have a sprung interior or be made of foam or similar. All mattresses should have a protector. Plastic or rubber mattress protectors are not acceptable except when used for small children. G All beds and mattresses should be of sound condition with a secure headboard or equivalent. NB Bunk beds should have a minimum 75 cm (30 ins) clear space between the mattress of the bottom bed and the underside of the top bed. Reference: The Bunk Beds (Entrapment Hazards) (Safety) Regulations 1987 Good Practice Accessibility 2.4.3 Bedding Quality & Provision G Provide zip and link beds so that a guest and partner or a guest and carer can be accommodated, particularly in accessible bedrooms. Provide blocks so that bed heights can be adjusted. G Provide hypoallergenic bedding. Minimum Entry Requirements (1 Star #) G All beds should be made daily. G All bedding should be clean and in sufficient quantity, according to the season and the needs of guests. G As a guide each bed should have either: a) two sheets, two blankets and a bedspread or b) a duvet with duvet cover and one or two sheets. G If duvets are provided, alternative bedding should be available on request. G There should be two pillows in individual pillowcases per person (one pillow is acceptable at one star). If feather pillows or duvets are provided, a non-allergenic alternative should be available on request. G All bed linen (sheets, pillowcases and duvet covers etc) should be fresh for each new guest. It should be changed at least once in every week for guests. G Spare blankets and pillows should be available on request. G For best practice, we suggest that you also use pillow protectors and that any spare pillows and bedding are clean, fresh and preferably wrapped. G Bedding of good quality and condition. NB 100% man-made fibre sheets are not acceptable. Good Practice Sustainability G 26 Spare bedding does not need to be wrapped in disposable bags, its freshness can be indicated by tying the folded bedding with a re-useable ribbon, or other tie, placing in a re-useable bag, or simply folding neatly. VE_GUEST_ACCOMMODATION_AW:Layout 1 2.4.4 Furniture, Furnishings & Fittings 30/11/12 14:35 Page 27 Minimum Entry Requirements (1 Star #) Each bedroom should have: G A bedside table, cabinet or shelf for each bed although twin beds may share and 75 cm/2 ft 6 ins bunk beds are exempt. G A dressing table, writing desk, small table or equivalent, with a mirror adjacent. G A chair or a stool. G If a lounge is not available, a comfortable easy chair should be provided in the bedroom for guests to use whilst reading etc. (Dispensations may be available for individual rooms, where lack of space precludes this). G A wardrobe or clothes hanging space with sufficient hangers. (Wire hangers are not acceptable). An alcove with a rail is acceptable but coat stands, hooks on walls or behind doors are not. G Adequate drawer or shelf space. The drawers should run freely. G Opaque curtains, blinds or shutters on all windows, including glass panels to doors, fanlights and skylight windows so that guests have privacy and can exclude any light from outside the room. NB Where bedrooms are located on the ground floor, you should consider providing additional privacy with a net curtain or blind. Good Practice Accessibility G 2.4.5 Windows & Ventilation Consider having the door frames a contrasting colour to the wall and avoid high gloss finishes to assist visually impaired guests. Minimum Entry Requirements (1 Star #) G Every bedroom must have at least one opening window with clear glass to provide natural light and adequate ventilation. Rooms without windows are generally not acceptable. (Dispensations may be available for specific rooms, but only if air conditioning is installed). If windows are sealed, a Local Planning Authority approved ventilation system should be provided. G Windows should be well fitted, easy to shut and open and remain open. G Security fittings installed on all bedroom windows where, when open, access could be gained from outside – for example, patio or French doors, ground floor windows and windows overlooking fire escapes. G You should make an effort to insulate against external noise. G You should provide a pole for opening high ‘Velux’-style or skylight windows, where these are the only opening windows. Good Practice Accessibility G Ensure windows and curtains can be reached by your guests and are easy to open and close. Good Practice Sustainability G Consider checking windows for draughts to ensure that heat is not lost. 27 VE_GUEST_ACCOMMODATION_AW:Layout 1 28 30/11/12 14:35 Page 28 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.4.6 Lighting 30/11/12 14:35 Page 29 Minimum Entry Requirements (1 Star #) G Bedrooms well lit. A low energy light bulb is acceptable. G A shade or cover provided for all bulbs, unless decorative. G At least one light controlled from the door. G Bedside reading light for each person, controllable from the bed, in addition to the light controlled from the door. However, twin beds may share a central bedside light. Good Practice Accessibility G Enable lighting levels to be adjusted using a dimmer switch and/or make available additional bedside/dressing table lamps. Good Practice Sustainability Using energy saving light bulbs is one of the easiest ways to reduce your energy bills. It might also be possible to make greater use of natural light in some rooms. G Signs could be used to ask guests to switch off lights when not in use. G 2.4.7 Minimum Entry Requirements (1 Star #) G There should be adequate in-room heating provided. G Additional heating should be available on request. Heating Good Practice Sustainability G 2.4.8 Flooring Improved insulation and greater use of thermostatically controlled and zoned heating will save on energy use. For example fit thermostatic valves to your bedroom radiators. Minimum Entry Requirements (1 Star #) G Bedrooms should have fully fitted carpets or hard flooring. Good Practice Accessibility G Avoid deep pile carpets that may cause trips or make it difficult for a wheelchair to manoeuvre. “ We have taken some beds out of rooms and provide comfortable seating with zip-linked beds providing flexible sleeping arrangements. ” 29 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.4.9 Beverage Making Facilities 30/11/12 14:35 Page 30 Minimum Entry Requirements (1 Star #) G Tea/coffee-making facilities available and accessible 24 hours either in bedrooms or in public areas (self-service/vending option in public areas acceptable). G Self-service ingredients for making hot drinks to be provided, and kept topped up. They should be kept wrapped or in lidded containers. G Bedroom kettles should not have to be operated at floor level. G Fresh milk should be available on request. Good Practice Accessibility G Ensure hospitality trays are at a height accessible to all guests. Kettle should be cordless and a variety of drinking cups/mugs either provided or available on request. Good Practice Sustainability G 2.4.10 Telephones in Bedrooms 2.4.11 Miscellaneous Requirements Items on hospitality trays, such as sugar and biscuits, do not need to be individually wrapped – use can be made of airtight containers for dried goods and wherever possible locally produced goods or Fair Trade products could be sourced. Assessors will look at the quality of the contents and overall style of the presentation rather than expect individually wrapped branded products. Minimum Entry Requirements (1 Star #) G Where telephones are provided, rate card displayed in bedrooms illustrating typical charges for local, long-distance, international, internet, use of phone card and connection to mobile phones. G Sample call charges required, priced by minute, not unit. Minimum Entry Requirements (1 Star #) G Each bedroom should have: G A means of securing bedroom doors from inside and out, and a key should be available. G A waste paper container. It should be non-flammable if smoking is permitted. G An ashtray if smoking is permitted. G One drinking tumbler per guest. This should be glass or a wrapped disposable. G Sufficient, conveniently situated, power sockets to allow for the safe use of all electrical equipment provided. G Printed advice on how to obtain emergency assistance at night. This needs to be clearly displayed somewhere within the bedroom. G Written advice on how to contact the owner, in an emergency especially during the night. This could be a bell, house phone or similar. If the owner/manager does not sleep on the premises, then a 24-hour contact phone number should be provided. Consider how a guest would contact you if they don’t have a mobile phone or there is no phone signal. G Iron and ironing board available on request and advertised in the bedroom. G Early morning calls available on request or an alarm clock provided. G For bedrooms without an en-suite or private bathroom, a towel rail or equivalent should be provided with one hand towel and one bath towel per person. There should be fresh soap for each new letting. If you provide liquid soap dispensers, you need to pay particular attention to their cleanliness and hygiene. As a matter of best practice, all establishments are encouraged to display clear fire instructions where appropriate. 30 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 31 Hints & Tips Bedrooms When planning your bedrooms, remember, quality is the key to success. G Beds are very important. Buy the best quality you can afford. If you have room for a 5 ft double, choose this instead of a 4 ft 6ins. Zip and link is another good option if space allows. G Choose good quality bed linen and pillows. Washable mattress protectors are essential and ideally pillow protectors too. Your guests will appreciate a comfortable night sleeping in well-laundered fresh linen. G You might want to avoid plain-coloured carpets. Choose one which is less likely to show marks. G Do not be tempted to add too many beds into each room. If you are looking for flexibility of sleeping options, then a 6ft zip-link bed will give you a super king double or twin beds. This will take up less space in your room than a permanent double and single bed, for example. G Most guests stay for only few days, so if space is short, do not provide any more clothes storage space than is necessary and look for good quality, but space saving solutions. G Your rooms might look very welcoming, but just how comfortable and usable are they? Are there sufficient power points and how accessible are they? Do the curtains provide good light exclusion? Is the heating controllable? If not, then consider fitting thermostats. Does the hospitality tray provide good quality and choice? Is the television well positioned and able to be viewed from the bed and any seating? The easiest way to answer these questions is by sleeping in your own rooms from time to time. G “ I was putting robes in my wardrobes but stopped as I was having to wash them every time a guest vacated. Then my assessor gave me a tip; put them back in, tie the cord in a particular way and pop one of the sleeves into a pocket. I now know if a robe has been used or not. Thank you. ” Good Practice Accessibility Ensure TVs can provide subtitles (Teletext page 888, digital (DVB), Sky subtitles), to benefit hearing impaired and foreign language speaking guests. G Ensure all information is in clear print at a height accessible to all guests. G Consider providing door notices for hearing impaired guests as part of your emergency evacuation procedures. G Good Practice Sustainability Each room could contain, where possible, an up-to-date visitor information folder. Visitor information folders could include: Details of nearby outlets supplying local food, drink and gift products. Local visitor attractions. Local heritage and culture information, including details of special events. Options for car-free travel such as walking and cycling routes, public transport timetables and contact numbers. Suggestions for a series of car-free days out. Your environmental policy if you have one, or details about any green scheme with which you are affiliated. If the business is part of a visitor payback/gifting scheme, information regarding this scheme should also be included. • Notices could be used to request guests to completely turn off all electrical appliances when not in use, rather than leaving them on standby. Staff could also be trained to turn them off standby when cleaning the room if guests have left them on. G 31 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 32 2.5 Bathrooms, Shower Rooms and En-Suite Facilities 32 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.5.1 General 30/11/12 14:35 Page 33 Minimum Entry Requirements (1 Star #) All establishments must provide: G Hot water at all reasonable times. G When an establishment has four or less bed spaces for paying guests, it is acceptable for a bath or shower room to be combined with a washbasin and WC. G If there are any guest bedrooms without washbasins, there should be a hand washbasin in the WC. G Additionally, where the maximum number of guests resident within an establishment, including proprietors, is no more than six, it is acceptable that facilities are shared between guests and proprietors. However, this will limit the achievable rating to Two Star. G Where a shared arrangement exists, proprietors and their family should avoid prolonged use of the bathroom during the early to mid morning period. They should also remove their personal belongings from the bathroom. Good Practice Accessibility G Hot water supply should have at each fitting a mixer valve, controlled to a maximum 41 degrees C to prevent scalding. Good Practice Sustainability G 2.5.2 Use thermostatically controlled settings for hot water. Minimum Entry Requirements (1 Star #) G What is an en-suite? G An en-suite facility consists of a bath or shower, WC and washbasin in a separate room, connected to a bedroom and entered directly from it. En-Suites The WC must always be in its own properly ventilated room. If the shower cubicle is situated in the bedroom then additional ventilation should be added to take account of this. It is acceptable for the washbasin to be in the bedroom, as long as the WC is contained within a room of its own, within the bedroom. Accommodation with shower cubicles sited in the bedrooms is unlikely to achieve a high quality rating. If the bath or shower cubicle is located in the bedroom, guests must be told when they book. This should not be described as en-suite facilities. 2.5.3 En-Suite Provision Minimum Entry Requirements (1 Star #) G One to Three Star – there is no minimum requirement for en-suite facilities. However, where they are provided their quality will be assessed as part of the bathroom quality assessment. G To achieve a Four Star rating, you will need to provide at least 50% of bedrooms with an ensuite or a private bath/shower facility. G To achieve a Five Star rating, every bedroom must have an en-suite or a private bath and/or shower facility. Good Practice Sustainability Use thermostatically controlled settings for hot water. G Although providing shower facilities can help reduce water consumption, remember that power showers can use more water than a bath. Therefore, consider using reduced water flow shower heads or gravity fed showers where possible. G 33 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.5.4 Private Bathroom & Shower Room Facilities 2.5.5 Fixtures & Fittings for all Bath/Shower Rooms (Public, Private or En-Suite) 30/11/12 14:35 Page 34 Minimum Entry Requirements (1 Star #) What is a private facility? G A private bathroom is one in which the bath or shower, WC and perhaps a washbasin are allocated for the sole use of the occupants of one particular bedroom. The bathroom should be on the same floor and be reasonably close to the bedroom. It should be lockable with a key provided. Access to the bath and/or shower rooms from the bedrooms though a lounge, dining room etc is not acceptable. What is a public facility? G A public facility is one that may be shared by the occupants of more than one bedroom and perhaps the owners or their family. Access to the bath and/or shower rooms from the bedrooms through a lounge, dining room etc is not acceptable. Minimum Entry Requirements (1 Star #) All bath and/or shower rooms should have: G A bath or shower. If a shower is provided, a screen or curtain should be provided, unless designed in such a way that this is not required. G A lidded WC. G A toilet roll holder with toilet paper. G Fresh soap provided for each new guest. If liquid soap dispensers are used, you need to pay particular attention to their cleanliness and hygiene. G A covered bin/open bin with sanitary disposal bags. G An internal lock/bolt. Separate private bathrooms need a lock and key so that the guest has sole use and can confidently leave their belongings in the bathroom. G Appropriate flooring. Best practice suggests that washable flooring is more hygienic than carpeting. G Opaque window curtains or blinds for privacy and comfort. G An extractor fan for adequate ventilation or a window that opens. G Adequate heating. All bathrooms with an external window must have heating. G A hook for clothes. G A non-slip bath mat should be available when shower trays and baths are not non-slip. G A towel rail or equivalent. A radiator is not acceptable, but a towel ring or a hanging rack on a radiator is. G A clean hand and bath towel for each guest. Unless there is a clearly advertised environmental policy, they should be changed at least every three days. G A clean bath mat for each new let. G An electric razor point or adapter available within easy reach of the mirror. This may be located in a bedroom or bathroom. G All bathrooms need to be well lit by a covered light. G Hot water for bathing should be available at all reasonable times. Good Practice Accessibility Provide appropriate support rails at urinals, toilets and wash basins. G Provide a selection of equipment such as bath seats, toilet seat height raisers and shower chairs. Provide a support rail by the shower attachments. G Provide towels that contrast in colour to the walls and floor to assist visually impaired guests. G Good Practice Sustainability Use could be made of water saving devices such as “Hippos” in toilet cisterns. There is no need for individually wrapped soaps or individually sized toiletries. These products can be presented in larger, pump action dispensers. Keep these topped up at all times for best presentation. Assessors will look at the contents and style of presentation. G There is no need for the spare drinking cup/glass to be either plastic, or wrapped. G Use could be made of towel agreement signs. G G 34 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 35 35 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.5.6 Public/Shared Bathrooms 2.5.7 Guest Toilets (shared) 2.5.8 Washbasins in Bedrooms 30/11/12 14:35 Page 36 Minimum Entry Requirements (1 Star #) G Access to bath/shower rooms from a bedroom through a lounge; dining room etc is not acceptable. In addition to the requirements listed before in 2.5.5 Fixtures & Fittings for all Bath/Shower Rooms, all public bathrooms and/or shower rooms should have: G Heating. G A bath mat that is changed daily. G Soap as well as the soap provided in the bedrooms. G Hand-drying facilities. G All public bathrooms need to be well lit. Minimum Entry Requirements (1 Star #) G Access to guest toilets from a bedroom through a lounge, dining room etc is not acceptable. Fixtures & Fittings All guest toilets need to have: G A lidded WC. G A toilet roll holder and toilet paper. G A covered bin or open bin with sanitary disposal bags. G A hand washbasin (not necessarily a washbasin) and hot water, soap and hand towel/drying facilities, if all guest bedrooms do not have a washbasin. G A covered light. G An extractor fan for adequate ventilation or a window that opens. G An opaque window curtain or blind for privacy and comfort. G An internal lock or bolt. Minimum Entry Requirements (1 Star #) G To achieve a Three Star rating all bedrooms require a washbasin – either free-standing or in a vanity unit (unless en-suite). Fixtures & Fittings G Recommended minimum size is 36 cm x 24 cm/14 ins x 9.5 ins. It’s suitability will depend on it’s shape, position of taps etc. Where a washbasin is provided in a bedroom there should be: G A mirror with a light above or adjacent. G A towel rail or equivalent. A radiator is not acceptable, but a towel ring or a hanging rack on a radiator close by is. G Shelf space close to the washbasin, safely positioned. G A clean hand towel or hand drying facility. G Fresh soap. A liquid soap dispenser is acceptable. Hints & Tips Bathrooms G Bathrooms are expensive to build and set up and will probably need to last longer than any other part of the business between major refurbishments. So, it is important to get it right first time if possible. If you have room for a bath and shower, then provide both if you can, but a shower only is very acceptable to most guests. G Always try to fit a thermostatically controlled shower. Mixer taps can be fiddly, unpredictable and potentially dangerous. G Think about the floor covering. A good quality hard flooring might be easier to clean and more hygienic than carpet. G Think about lighting. Good bathrooms have lighting in the shower cubicle, above the bath and above the mirror. G All guests will appreciate large, soft towels. G If you are providing toiletries think about quality and try to provide a high quality national brand or local product. You can also consider the environment by using larger and re-fillable containers, rather than individual containers where there will be more wastage. G 36 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 37 2.6 Guest Meals (Note: Not Applicable to Room-Only Designator) 37 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.6.1 30/11/12 Dinner – Where Provided Page 38 Minimum Entry Requirements (1 Star #) G All food must be properly cooked and carefully prepared and presented. A cooked or substantial continental breakfast should be available. If a cooked breakfast is not available, you must make guests aware at the time of booking and highlight on property website and on third party websites. To achieve the higher star ratings, a greater choice and quality is expected. G The owner and/or staff should be available at breakfast for responding to guest’s needs e.g. clearing of dishes, replenishing buffet and offering top-ups of tea and coffee. G Where breakfast is served in the bedrooms, service should be of an equivalent or better level than if it were to be served in a breakfast room. This includes service of hot beverages. G It is acceptable to offer a buffet style cooked breakfast. Breakfast 2.6.2 14:35 Minimum Entry Requirements (1 Star #) G All food must be properly cooked and carefully prepared and presented. G If requested at the time of booking, there must be at least one vegetarian option available. Good Practice Accessibility Try to accommodate requests for food outside of regular meal times to help diabetic people regulate their blood sugar. G Ensure tables are stable and provide support for people rising from their chairs. G Ensure crockery contrasts with table linen or surface to assist visually impaired guests. G Offer guests a choice of seating location. Provide a selection of chairs with and without arm rests. G Provide a large print menu (minimum font size 16pt) in a clear font such as Arial. G Provide for different dietary requirements e.g. dairy free, wheat free, lactose free, nut free. G Offer guests assistance with self-service buffet where appropriate. G Good Practice Sustainability Food and drink products could be sourced locally, thereby helping to support the local economy and reduce food miles. Menus containing local specialities could highlight the connection with local producers and really help differentiate your offering from that of competitors. So highlight the connection with local producers wherever possible, and incorporate a little description of where ingredients are sourced, who the producer is and why you’ve chosen them. G Opportunities exist in many areas through the local farmers’ forum, or local producer networks, to build up sustainable and rewarding relationships with local producers. Offering the guest “something different” can reinforce the feeling of a “sense of place” which is different from home. G 38 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 39 39 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:35 Page 40 2.7 Public Areas 40 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.7.1 Lounges, Bars, Dining Areas, Restaurants, Hallways, Stairs, Corridors & Landings 30/11/12 14:35 Page 41 Minimum Entry Requirements (1 Star #) G There should be a dining room or breakfast area available, unless meals are only served in bedrooms, in which case guests need to be told of this when they book and this should be highlighted on property website and on third party websites. G Where televisions are not provided in the bedrooms, there should be access to a lounge that has comfortable easy seating and a colour television at no extra charge. If you have a ‘Peace and Quiet’ policy that is clearly advertised in your brochure/on your website and guests are advised at the time of booking, a dispensation may then be made at the discretion of the assessing body. G Corridors and stairs should be in good repair and free from obstruction. G The levels of lighting in all public areas should be adequate for safety and comfort. G Stairways and landings should also have sufficient light at night. G All public areas should have an adequate level of heating. Good Practice Accessibility Provide a variety of seating: low, high, firm, soft, with and without arms. On each step or change of level, provide a nosing strip that contrasts in colour to the floor. G Provide at least one continuous handrail on steps and where changes in levels occur. G Provide clear signage, see Sign Design Guide www.signdesignsociety.co.uk G Ensure lifts provide audible messages and have raised letters and numbers on the control panel. A mirror on the rear wall assists a wheelchair user to manoeuvre in and out. G G Good Practice Sustainability Décor – use could be made of local artist’s work, prints and/or photographs of images depicting local scenes, historical, or heritage related images – it all adds to a visitor’s enhanced sense of place. G Lighting – greater use could be made of energy saving light bulbs throughout the establishment. It might be possible to make greater use of natural light. G Heating – improved insulation and greater use of thermostatically controlled and zoned heating will save on energy use. G 41 VE_GUEST_ACCOMMODATION_AW:Layout 1 2.7.2 Safety & Security 30/11/12 14:36 Page 42 Minimum Entry Requirements (1 Star #) G The main entrance should be clearly identified and the doorway illuminated. G You should maintain a high degree of general safety and security. All information on emergency procedures should be kept up-to-date. G In every bedroom there must be printed details explaining to guests how to summon help if there is an emergency during the night. If the proprietor or staff are temporarily off-site or live away from the property, guests must be provided with a means to call for personal assistance 24 hours a day, without the need to use their own mobile phone. Operators (or their designated representative) must be available to attend promptly in case of emergency. 2.7.3 Exterior & Condition of Buildings & Equipment G You should take adequate measures to protect the security of guests and their property. In particular you need to consider the safety and security of guests staying in bedrooms on the ground floor. G For the safety of guests, all car parks should be adequately lit. Minimum Entry Requirements (1 Star #) G Buildings, their fixtures, fittings and exterior décor must be maintained in a sound, clean condition and must be fit for the purpose intended. All electrical or gas equipment should be safely maintained and in good working order. Good Practice Accessibility G Provide within the grounds of the property or identify nearby, a free run/spend area for assistance dogs. G Ensure paths are kept clear of obstacles, debris, moss, ice and fallen leaves and have firm, well-maintained surfaces. Ensure that any permanent features en route are securely fixed – e.g. flower pot arrangement status. Good Practice Sustainability G 42 For grounds, gardens and frontages, establishments could consider the use of materials which are in keeping with the local environment and physical characteristics of the local geography, geology and age of the buildings. Consider using local varieties of flowers, plants etc. VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:36 Page 43 2.8 Annexes 2.8.1 Safety & Security Minimum Entry Requirements (1 Star #) G If you are offering guests accommodation in an unconnected annexe or with separate external access, you must tell them when they are booking. You must also advise them if there is any change to a booking that involves an annexe or separate external access. You should also tell them where the annexe is. G Paths or passageways to the annexe must be in good condition and adequately lit. 43 VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:36 Page 44 Code of Conduct and Conditions for Participation Code of Conduct The operator/manager is required to undertake and observe the VisitEngland Code of Conduct: Prior to booking G To describe accurately in any advertisement, brochure, or other printed or electronic media, the facilities and services provided. G To make clear to guests in print, in electronic media and on the telephone exactly what is included in all prices quoted for accommodation, including taxes, and any other surcharges. G To provide information on the suitability of the premises for guests of various ages, particularly for the elderly and the very young. G To allow guests to view the accommodation prior to booking if requested and possible. G Be assessed annually, and in the event of complaints, by authorised representatives of VisitEngland. G Pay an annual participation fee. G Complete an annual information collection questionnaire either online or by post, as required. G Any participant disqualified from the VisitEngland National Quality Assessment Schemes for whatever reason will not be allowed to re-join for a minimum period of one year from the date of disqualification. Re-application at an earlier stage may be considered by VisitEngland where it is felt special circumstances apply. In all cases acceptance of re-application will be at the sole discretion of VisitEngland. Application to re-join the scheme will always incur an additional fee. If disqualification was on the basis of quality or the level of complaints, then it must be demonstrated that the areas of concern have been addressed. This may be done in the form of an advisory visit by a VisitEngland representative, for which an additional charge is likely to be made. At the time of booking G G To clearly describe the cancellation policy to guests i.e. by telephone, fax, internet/email as well as in any printed information given to guests. To adhere to and not to exceed prices quoted at the time of booking for accommodation and other services. On arrival G To welcome all guests courteously and without discrimination in relation to gender, sexual orientation, disability, race, religion or belief. During the stay G To maintain standards of guest care, cleanliness, and service appropriate to the style of the operation. G To deal promptly and courteously with all enquiries, requests, bookings and correspondence from guests. G To ensure complaint handling procedures are in place and that complaints received are investigated promptly and courteously and that the outcome is communicated to the guest. Change of Ownership When an accommodation business is sold or the method of operation changed e.g. contracted out, and the new owner does not continue participation in the VisitEngland National Quality Assessment Scheme, the existing rating cannot be transferred. If a property is sold as a going concern, for continued use to accommodate guests and details of the new owners are provided to VisitEngland, the rating may be continued under the following circumstances: G The current (outgoing) owners have made all payments due to date for the current participation year. If payment is made by Direct Debit this should remain active until the change of ownership process is completed. G The current (outgoing) owners provide forwarding details for themselves along with full contact details for the new (incoming) owners to VisitEngland’s appointed assessment contractor. G The current (outgoing) owners provide the expected completion/transfer date to VisitEngland’s appointed assessment contractor. G The new (incoming) owners apply and pay for participation in the VisitEngland National Quality Assessment Scheme within 28 days of the completion/transfer date. On departure G To give each guest, on request, details of payments due and a receipt, if required/requested. General G To give due consideration to the requirements of guests with special needs, and to make suitable provision where applicable. G To ensure the accommodation is prepared for the arrival of guests at all times when the operation is advertised as open. G To advise guests, at any time prior to their stay, if there are any changes in what has been booked. G To hold current public liability insurance and to comply with all relevant statutory obligations including legislation applicable to health and safety, planning and fire. G To allow VisitEngland representatives reasonable access to the operation, on request, to confirm that the Code of Conduct is being observed or in order to investigate any complaint of a serious nature notified to them. G To allow VisitEngland moderation assessors reasonable access to the operation, on request. G When a business is sold or ceases to trade, every effort should be made to inform VisitEngland. Conditions for Participation All businesses participating in the VisitEngland quality assessment schemes are required to: 44 G Meet or exceed the VisitEngland minimum entry requirements for a rating in the relevant accommodation sector. G Observe the VisitEngland Code of Conduct. If all of these criteria are met then the current (outgoing) owners may be entitled to a pro-rata refund for any complete remaining months paid for in the current participation year. Signage Use of all quality ratings should always be accompanied by the VisitEngland Quality Rose Marque. Any listing in a VisitEngland publication or website and within the Tourist Information Centre network is conditional on continued participation in the quality assessment schemes. Continued use or display of inaccurate, misleading or out-ofdate signage by a participant in the VisitEngland quality assessment schemes may result in VisitEngland withdrawing the establishment from participation in the schemes. Where a business, for whatever reason, ceases to participate in the VisitEngland quality assessment schemes, all relevant display signs and electronic and print material must be removed (please note that this may not apply in the case of change of ownership if the new owner joins within 28 days of completion. See ‘Change of Ownership’ text above). Failure to observe these conditions may result in the establishment becoming ineligible to display or use the VisitEngland endorsement in any form whatsoever. VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:36 Page AA VE_GUEST_ACCOMMODATION_AW:Layout 1 30/11/12 14:36 Page AB To find out more about VisitEngland’s quality assessment scheme for guest accommodation please contact: Published by: VisitEngland 1 Palace Street London SW1E 5HX