Guest Accommodation - Quality in Tourism

Transcription

Guest Accommodation - Quality in Tourism
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Guest Accommodation
Quality Standard
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Published by VisitEngland
1 Palace Street, London SW1E 5HX
Tel: 020 7578 1400
Fax: 020 7578 1401
Email: feedback@visitengland.org
Web: www.visitengland.com (consumer)
www.visitengland.org (corporate)
VisitEngland is the National Tourist Board for England.
© VisitEngland 2012
VE 12/12
The information in this publication is given in good faith and every effort has
been made to ensure its accuracy. VisitEngland can accept no responsibility
for any error or misinterpretation. All liability for loss, disappointment,
negligence or other damage caused by reliance on the information contained
in this publication is hereby excluded.
VisitEngland wishes to thank the following for providing images
for this publication:
Colliers Farm
www.colliersfarm.co.uk
Flint Cottage
www.flintcottagechichester.co.uk
Racing Greens
www.littlehampton-racing-greens.co.uk
The Crab & Lobster www.crab-lobster.co.uk
The Old Bakery
www.amberleybedandbreakfast.co.uk
Britain On View
www.britainonview.co.uk
The Stables Lodge www.thestableslodge.co.uk
The Tiger Inn
www.beachyhead.org.uk
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Welcome to the
VisitEngland Quality
Standard for Guest
Accommodation
Message from the Chairman
of VisitEngland
Quality accommodation is a critical element of the visitor
experience for both our leisure and business visitors.
VisitEngland’s quality assessment scheme for guest
accommodation plays a vital part in our national strategy and
underlines our commitment to championing quality in England.
Taking the decision to be assessed annually against our national
Guest Accommodation Standard by independent professional
assessors will reassure your guests that you are seriously
committed to quality. You can promote the VisitEngland star rating
you achieve extensively in your own marketing.
This booklet explains in detail the minimum entry requirements
with hints and tips about how to achieve a higher star rating.
Since 2006 England has shared a ‘Common Standard’ for all guest
accommodation with the AA, Scotland, Wales and Northern Ireland.
This means that all guest accommodation establishments in the UK
are assessed to the same criteria and awarded one to five stars.
We look forward to working with you to continually drive forward
the quality of guest accommodation in England.
Penelope, Viscountess Cobham
Chairman of VisitEngland
December 2012
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Contents
1.0 Quality is the Key
5
1.1
How Do We Measure Quality?
6
1.1.1 Gold, Silver and Breakfast Awards
8
1.2 VisitEngland’s Professional Team of Assessors
9
1.3
Sustainability and Accessibility
10
1.4 Guest Accommodation Standard Summary & Designators
13
1.5 Key Requirements at Each Rating Level
14
2.1 Overall Standards
15
2.1.1 Statutory Obligations
2.1.2 Cleanliness
2.2 Service & Efficiency – Hospitality & Friendliness
2.2.1 Bookings and Pre-Arrival Information
2.2.2 Guest Arrival, Welcome and Access
2.2.3 Guest Payment/Departure
2.3 Breakfast
2.3.1 General Requirement
16
17
18
19
20
20
21
23
2.4 Bedrooms
24
2.4.1
2.4.2
2.4.3
2.4.4
2.4.5
2.4.6
2.4.7
2.4.8
2.4.9
2.4.10
2.4.11
25
26
26
27
27
29
29
29
30
30
30
Bedroom Size and Spaciousness
Beds & Bedding - Size & Quality
Bedding - Quality & Provision
Furniture, Furnishings & Fittings
Windows & Ventilation
Lighting
Heating
Flooring
Beverage Making Facilities
Telephones in Bedrooms
Miscellaneous Requirements
2.5 Bathrooms, Shower Rooms and En-Suite Facilities
2.5.1
2.5.2
2.5.3
2.5.4
2.5.5
2.5.6
2.5.7
2.5.8
General
En-Suites
En-Suite Provision
Private Bathroom & Shower Room Facilities
Fixtures & Fittings for all Bath/Shower Rooms (Public, Private or En-Suite)
Public/Shared Bathrooms
Guest Toilets (shared)
Washbasins in Bedrooms
2.6 Guest Meals (Note: Not applicable to room-only designator)
2.6.1 Breakfast
2.6.2 Dinner – Where Provided
2.7 Public Areas
2.7.1 Lounges, Bars, Dining Areas, Restaurants, Hallways, Stairs, Corridors & Landings
2.7.2 Safety & Security
2.7.3 Exterior & Condition of Buildings & Equipment
2.8 Annexes
32
33
33
33
34
34
36
36
36
37
38
38
40
41
42
42
43
2.8.1 Safety and Security
43
Code of Conduct and Conditions for Participation
44
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Quality is the Key
VisitEngland understands that quality is the key to success within the modern hospitality
industry. In order for the English guest accommodation sector to be successful and
competitive both nationally and internationally, it is important that quality standards are
set high and continue to improve. The guest accommodation standard is designed to help
all businesses achieve this success.
Our Commitment to You
Our professional assessors will work with you in
order to maximise the potential of your business. As
a member of the star rating scheme you will receive
an overnight mystery assessment visit in the first
year. From year two you will receive either a day visit
or an overnight visit, depending on the star rating.
An overnight visit will be scheduled at least every
third year. This visit will look at all aspects of your
customer facing business from the initial booking to
check out. Each visit, day visit or overnight, will be
followed by a detailed verbal debrief and a detailed
written report. Both these tools are designed to help
you to improve your business.
Quality Across the Star Ratings
Our assessors will quality grade each aspect of your
business to five levels, based on customer
expectations of quality and current standards seen
across the sector in the UK. The assessment is
objective and judgements will not be made about any
aspect of your business based on style or personal
taste. The aim is to add quality without taking away
any of the character and style of the property. In
advance of their visit your assessor will review your
property’s website, as would a typical potential guest.
G Those extra touches that make the rooms more
welcoming
G The quality of bathroom fittings, of towels and
toiletries
G Ease of use: bedrooms and bathrooms can offer
good ease of use, if well designed, without
necessarily being large and spacious
Cleanliness
Cleanliness is of paramount importance to all
customers at all star levels. It is expected that
all properties will be clean throughout.
Hints & Tips
Be objective and self-critical when thinking about
quality:
G Do not over promise: Do not be tempted to claim
you offer luxury on your website unless the facilities
you are selling are truly luxurious. Customers travel
with expectations. It is better to exceed these
expectations rather than not to live up to them.
G Be a customer at your own business: Take time to
use your own website, sleep in your own bedrooms
and eat in your own restaurant in order to
experience what you are offering your guests.
G No need to follow the crowd: Don’t be afraid to
Service & Hospitality
A smile, a warm and genuine welcome and a
willingness to please and serve customers, is a
common requirement and achievable across all star
ratings. Seamless and efficient service requires
thought and planning. A small bed and breakfast
business can rely on the natural friendliness and
hospitality of the owners, whilst a larger business
will require a team of well-trained staff and this can
present a different challenge.
Bedrooms & Bathrooms
Whatever the style or concept of the bedrooms and
bathrooms, both quality and comfort is what guests
and our assessors will be looking for, specifically:
G The quality and comfort of the bed
G The quality of the bed linen
G Attractive, well co-ordinated décor and soft
furnishings
have your own style and local suppliers. For
example, locally sourced toiletries can be of equal
quality to national brands.
G First impressions: Arriving at any overnight
accommodation for the first time involves a series
of first impressions. Paying attention to the
following critical areas will pay dividends:
G
The clean and tidy parking areas
G
The well tended grounds & gardens
G
The welcoming smile
G
The fresh flowers
G
The final polish in the bedrooms and bathrooms
with care taken over the presentation of bedding,
towels and toiletries
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How Do We
Measure Quality?
During your overnight assessment visit, your
assessor will make quality judgements across all
areas of your customer facing business. When the
scores are totalled you will have an overall
percentage score that will place you within one of
the five different star rating bands. However, in
order to confirm a particular star rating, the scores
awarded within each of the five key areas also need
to fall within that band or higher. In this way we, and
you, can be confident that the business is offering a
consistent level of service at the star rating
awarded.
Quality
Assessment
Report
These key areas are:
G
Cleanliness
G
Bedrooms
G
Bathrooms
G
Hospitality & Friendliness
G
Breakfast Quality
Assessors are trained to award scores against
national benchmarks in an objective and
consistent manner.
Cleanliness
Dining area
Public areas
Bathrooms
Bedrooms
Bedrooms
Decoration
Furniture, fittings & furnishings
Flooring
Beds & Bedding
Lighting, heating & ventilation
Bedroom accessories
Space, comfort & ease of use
The business meets the
percentage scores required
for cleanliness, bedrooms
and bathrooms.
Bathrooms
Decoration
Fixtures & fittings
Flooring
Lighting, heating & ventilation
Towels & toiletries
Space, comfort & ease of use
Service & Efficiency
Booking service
Dinner & general service
Breakfast service
Departure service
The business meets the
percentage score required
for food quality. However,
the percentage score
awarded is below average
for a 4 star business and
is classed as borderline.
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Food Quality
Dinner choice & presentation
Dinner quality
Breakfast choice & range
Breakfast presentation
Breakfast quality & culinary skills
Score
3
4
5
4
80%
4 star quality
4
3
3
4
4
5
4
77%
4 star quality
5
4
4
4
4
3
80%
4 star quality
4
4
4
4
80%
n/a
n/a
4
3
4
73%
4 star but borderline
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Please refer to the table on page 14
showing percentages required to achieve
each star rating level.
Assessment Example
In the example shown, Guest Accommodation X
provides all of the services and facilities required
of a four star property and is seeking a four star
rating. In order to be awarded a four star rating
the property needs to meet the overall
percentage required (of at least 70%) as well as
the percentages required in each of the key
sections (cleanliness, bedrooms, bathrooms,
hospitality & friendliness, and breakfast quality).
The business meets the overall percentage score
required for four star (with 75%) and achieves
four star for cleanliness, bedrooms and
The business fails to meet
the percentage scores
required for hospitality &
friendliness.
bathrooms. However the property fails to meet the
score required for hospitality & friendliness.
Although the property meets the four star score for
breakfast, this score is borderline.
The outcome is that a three star rating is awarded
but with future potential for a four star rating.
Advice is provided as to how to improve the
percentage scores for hospitality & friendliness and
breakfast quality in order to meet a four star rating
at the next assessment visit.
Hospitality & Friendliness
Booking & arrival service
Dinner & general service
Breakfast service
Departure service
Dining Room & Restaurant
Decoration
Furniture, fittings & furnishings
Flooring
Lighting, heating & ventilation
Table appointment
Space, comfort & ease of use
Exterior
Building appearance
Grounds, gardens & frontage
Car parking
Leisure
All Public Areas
Decoration
Furniture, fittings & furnishings
Flooring
Lighting, heating & ventilation
Space, comfort & ease of use
Stairs, corridors, hallways & public WCs
Score
4
3
3
4
70%
Below 4 star
4
3
3
4
5
4
76%
4
4
5
3
80%
3
4
3
4
3
3
66%
Overall Score 75% outcome is a 3 star rating
Cleanliness
Bedrooms
Bathrooms
Food Quality
Hospitality & Friendliness
80%
77%
80%
73%
70%
4 star quality
4 star quality
4 star quality
4 star, but borderline
3 star quality
Note: This report is an example
at the time of going to print.
Marks and scoring thresholds may
be subject to change in future.
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Gold, Silver
and Breakfast Awards
VisitEngland’s unique Gold and Silver awards are
given in recognition of exceptional quality within the
star rating bands. These awards help customers find
those special places where the owner and staff go
the extra mile, whatever the size, style or star rating
of the business. In order to achieve an award, you
will need to demonstrate consistent levels of high
quality in the five key areas identified by consumers
as very important:
G
Cleanliness
G
Bedrooms
G
Bathrooms
G
Breakfast Quality
G
Hospitality & Friendliness
Eligibility for an award is triggered by the
property’s overall score meeting a minimum level
plus a minimum score in each of the critical areas
listed above (see separate sheet showing the
percentages required).
Awards are confirmed with the written assessment
report but Gold awards do require confirmation by the
Quality Assessment Area Manager and may involve a
second ‘mystery visit’. The assessment report will
show the scores in all areas, so owners can see how
close they are to achieving an award and can ask the
assessor’s advice about the key improvements
required to aim for a Silver or Gold award.
A Gold or Silver award can give a significant
marketing advantage. Gold and Silver logos can
be displayed on websites and in other forms of
advertising. Certificates are provided for display
within the property and exterior signage is also
available.
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VisitEngland’s Breakfast Award
As part of the overnight assessment the assessor will
score the breakfast served based on the following
criteria.
G
Choice and Range
G
Presentation
G
Food Quality and Culinary Skills
G
Service and Hospitality at breakfast
The assessor will confirm during the assessment debrief if you have achieved the award, based on the
marks scored.
Breakfast Award logos can be displayed on websites
and in other forms of advertising. Certificates are
provided for display within the property and exterior
signage is also available.
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VisitEngland’s Professional
Team of Assessors
All of our assessors are hospitality professionals
and each has a proven background in the industry.
More importantly, our assessors now spend their
working lives as professional guests. They
experience best practice in all areas and are able to
pass that knowledge on to you for the benefit of
your business. They are your eyes and ears for the
duration of their visit. They will assess the quality
of your business honestly, but always with the
objective of helping you to improve your business.
Make use of your assessor.
Hints & Tips
The assessment process
G The first time you meet your assessor is likely to be
when they arrive at your property for an overnight
visit. Even then, they will not reveal their identity
until the following morning.
G In this way they can experience your service as a
customer would and begin to understand your
business prior to your meeting after breakfast.
G You might be concerned that you have not yet
provided or understood all of the requirements of
the assessment scheme. Do not worry, your
assessor will discuss this with you and allow you
time to add any items or services that might be
missing.
Hints & Tips
G Beyond that it is about help and advice. The style
How to get the most out of your assessor
Your assessor is there to help you and your
business succeed.
G Their aim is to maximise the quality potential of
your business, whilst allowing the character and
uniqueness of your business to shine through.
G So ask questions, lots of questions!
G Your assessor is an industry professional with
extensive knowledge of the bed & breakfast and
guest accommodation sector and they are there to
share all of that knowledge with you.
G Stay in touch. Assessors are happy to answer your
questions in between assessment visits. You might
like to arrange an interim assessment visit in order
to measure improvements made to your business,
especially if you are aiming for a higher rating or a
Silver or Gold award.
and character of your property are what make it
unique. Your assessor is there to enhance that, not
change it.
Note:
Your assessment in the second year is likely to be a day
visit. However, if you believe you have a good chance of
achieving a higher star rating, or a Gold, Silver or
Breakfast award, do request an overnight visit.
Hints & Tips
Advertising
G You might have the best accommodation business in
your area, but do your potential customers know
about you?
G Your website is the most important marketing tool
available to you and it is important that it is
optimised and working well for you.
G Your assessor can ensure that you receive all of the
correct VisitEngland rating logos for you to display
on your site.
G Your assessor will review your website prior to your
assessment visit in order to offer you help and
advice as to how the look and usability of it might be
improved.
G Finally, make sure that your website has the best
possible chance of being read by as many potential
customers as possible. If you do not fully
understand how to do this, and many of us do not,
then invest a little time and money in a training
course or consult an expert. Again your assessor
might be able to help.
“
We regularly check out our local
pubs and restaurants, keeping copies
of menus and always offering to book
a table for our guests. This ensures they
receive an even warmer welcome!
”
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Sustainability
and Accessibility
Sustainability
Accessibility
Sustainability: Doing Business
Even Better
Improving your Accessibility –
A Lucrative Market
Green tourism and sustainability practices in your
business are one and the same thing; it's all about
taking small steps that enable you to do business
even better, not differently. Small changes will not only
save money, improve employee relations, enhance
profitability and provide a richer experience for
customers but over time you will also improve your
business' impact on the local economy, community
and environment. ‘Going Green’ does not have to be a
chore and is just as applicable to properties in a city
centre as a rural location.
Many people have access needs including disabled
people, such as those with hearing and visual
impairments, wheelchair users, older and less mobile
people and people with pushchairs. The accessible
tourism market is worth over £2bn to tourism
businesses in England and is growing due to an
ageing population.
VisitEngland Can Help
VisitEngland is committed to promoting the adoption
of sustainability practices among all tourism
businesses. It is our aim to ensure that a sustainable
approach is complimentary to improving the overall
visitor experience in England. Your help is needed in
this aspiration. For further information on how to
enhance your business to be more sustainable, please
visit www.better-tourism.org for tools to help “green”
your business. Or visit www.visitengland.com/green
for further information and case studies on the
benefits of adopting sustainable practices.
Sustainable Tourism Certification
By making some small adjustments to your facilities,
providing information on your accessibility and
understanding the needs of disabled people, your
business will appeal to a wider range of visitors and
attract more business. Demand for accessible
accommodation outstrips the current supply. Find out
how other tourism businesses are benefitting from
this loyal market at www.visitengland.org/access
Legal Obligations
Tourism businesses have obligations under The
Equality Act 2010, which replaced the Disability
Discrimination Acts 1995 and 2005 (DDA) on 1 October
2010. Tourism providers should treat everyone
accessing their goods, facilities or services fairly,
regardless of their gender, race, sexual orientation,
disability, gender reassignment, religion or belief, and
guard against making assumptions about the
characteristics of individuals.
If your business is already a successful sustainable
business and you wish to demonstrate this to new or
existing consumers, you may wish to join one of the
certification schemes that exist in England. These
schemes are not operated by VisitEngland but by
independent organisations which have been verified
to ensure they are offering a rigorous and wellfounded sustainable certification scheme that will
allow you to confidently promote your green
credentials. Visit www.visitengland.com/green for
more information.
The Equality Act 2010 requires that service providers
must think ahead and take steps to address barriers
that impede disabled people. Providers should not
wait until a disabled person experiences difficulties
using a service, as this may make it too late to make
the necessary adjustment.
Throughout this standards booklet, suggestions are
included on how you can improve the sustainable
performance of your business. These are not
compulsory but are recommended if you wish to
make a positive impact on your business and also
save money.
2. Make ‘reasonable’ changes to the built
environment – such as making changes to the
structure of a building to improve access e.g.
altering or removing a physical feature.
1. Make ‘reasonable’ changes to the way things are
done – such as changing practices, policies or
procedures where disabled people would be at a
‘substantial disadvantage’ e.g. amend a ‘no dogs’
policy.
3. Provide auxiliary aids and services – such as
providing information in an accessible format, an
induction loop for customers with hearing aids.
A service provider can not legally justify failing to
provide a reasonable adjustment. The only question is
whether the adjustment is a ‘reasonable’ one to make.
What is ‘reasonable’ will depend on a number of
circumstances, including the cost of an adjustment,
potential benefit it may bring to other customers, the
resources an organisation has and how practical the
changes are.
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We Can Help
It is important to provide information on the
accessibility of your facilities and services. This can be
achieved by producing an Access Statement, which is a
requirement for all scheme members.
VisitEngland provides a number of tools and resources
to help you accommodate people with access needs
such as an Online Access Statement Tool. Go to
www.visitengland.org/accessstatements
Accessibility good practice is included throughout this
standards booklet to help you consider and improve
your accessibility.
More detailed guidance and accessibility ratings are
provided by the National Accessible Scheme (NAS)
www.visitengland.org/nas
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Guest Accommodation Standard
Summary & Designators
B&B
Room Only
Accommodation provided in a private house, run by the
owner.
Accommodation which generally does not offer
breakfast. If breakfast is offered, this may be a
continental self-service option, a breakfast left in a
fridge in the bedroom or a separately purchased
breakfast pack.
Farmhouse
B&B or guest house accommodation provided on a
working farm or smallholding.
Guest Accommodation
Alternative designator often chosen instead of B&B or
Guest House.
Guest House
Usually a larger property than a bed and breakfast,
possibly employing staff.
Determining the Star Rating
There are three main elements to the assessment
process which will need to be satisfied in order to
achieve a star rating:
G
All statutory obligations must be met.
These are listed in section 2.1.1.
G
All minimum entry requirements (MER) need to be
provided. These are listed within each of the criteria
sections and for each star level.
G
The commensurate levels of quality for the star
rating awarded.
Inn
An inn is an establishment with a full liquor licence.
Being open to residents and non-residents, the food
and beverage is a significant part of the operation,
with bar or restaurant available at lunchtimes and
evenings. The guest accommodation element will be
a relatively minor part of the operation by
comparison. The facilities and services provided for
the guests will have more in common with B&B style
operations. Those ‘inns’ which provide traditional
hotel style accommodation and service may prefer to
be assessed under the hotel scheme and have a hotel
star rating.
Restaurant with Rooms
A destination restaurant offering overnight
accommodation with the restaurant being the main
business and open to non-residents. The restaurant will
be open at least 5 nights per week and the food and
service will be of a high standard.
Dispensations
Whilst most businesses are able to provide all of the
MER requirements, it might not be possible for every
business to provide every MER.
This might be due to restrictions placed on a building
by Listed Building status, for example. VisitEngland
operates a dispensation process in order to
accommodate this type of problem and a dispensation
can be sought through your assessor. This flexibility
will be considered on a case-by-case basis.
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Key Requirements
at Each Rating Level
Overall Quality Bands
Guest Accommodation
1 Star
2 Star
3 Star
4 Star
5 Star
Overall
30%-46%
47%-54%
55%-69%
70%-84%
85%-100%
Cleanliness
40%
50%
65%
75%
90%
Hospitality
40%
50%
65%
75%
90%
Bedrooms
30%
47%
55%
70%
85%
Bathrooms
30%
47%
55%
70%
85%
Breakfast
30%
47%
55%
70%
85%
Note: Guest Accommodation ‘Room Only’ – Breakfast is not scored for this designator
Footnote: Percentages correct at the time of going to print, Autumn 2012
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2.1
Overall Standards
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2.1.1
Statutory
Obligations
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Minimum Entry Requirements (1 Star #)
G
Public Liability Insurance: whilst not a statutory requirement, it is a requirement for
participation in this scheme. Proprietors may be asked to provide evidence that Public
Liability insurance cover is being maintained and that the requirements below are being
fulfilled.
G
Comply with all relevant statutory requirements including:
G
Fire Risk Assessment: to comply with the Regulatory Reform (Fire Safety) Order 2005;
supply evidence that a Fire Risk Assessment has been carried out annually, for guidance
refer to: www.visitengland.org/fire.
G
Food Safety/Hygiene: register with the local Environmental Health department.
G
Guest Register: provide a register of all guests; this must include full name and nationality
and ideally address and contact number. This need not take the form of a registration card on
arrival, but can be a detailed record taken at the time of booking. Record passport number of
all overseas guests.
G
Health & Safety: operate safely with due regard to health and safety legislation and with
evidence of consideration for the safety of guests and security of guests’ property; supply
clear information on how to contact proprietor/management in case of emergency. Supply
multi-lingual instructions or diagram for fire evacuation procedure.
G
Planning: comply with all local planning regulations.
G
Licensing : comply with all local licensing regulations.
G
Hotel Proprietors Act: comply with this Act.
G
Data Protection Act: comply with this Act.
G
Prices & Payment: make clear to guests exactly what is included in all prices quoted for
accommodation including taxes and any other surcharges; adhere to and not exceed prices
quoted at the time of booking.
G
Cancellation Policy: communicate clearly the cancellation policy to guests at the time of
booking i.e. by telephone, fax or email.
G
Consumer Protection from Unfair Trading Regulations 2008: comply with these regulations
by describing accurately in any advertisement, brochure, or other printed or electronic
media, the facilities and services provided.
G
Advise visitors at the time of booking and subsequently, of any change, if the
accommodation offered is in an unconnected annexe or similar, and indicate the location of
such accommodation and any difference in comfort and/or amenities from accommodation
in the main property.
G
Equality Act 2010 (replaces the Disability Discrimination Act 1995/2005): Comply with this
Act. Welcome all guests courteously and without discrimination in relation to gender, sexual
orientation, disability, race, religion or belief. Make ‘reasonable’ adjustments to improve
service for disabled customers. Produce an Access Statement – a description of facilities
and services offered, specifically in relation to accessibility, to inform people with access
needs; for guidance and free tool refer to: www.visitengland.org/accessstatements.
G
Provide guests with clean, hygienic, safe and well-maintained accommodation at all times.
NB
It is unlikely that any establishment offering accommodation to DSS residents or operating
as a refuge hostel for homeless people will be eligible to participate in the scheme.
Good Practice
Accessibility
G
Ensure the fire evacuation procedures consider emergency exits for disabled
people. Remember guests with hearing impairment may not hear knocking at the
door. Record room location and any specific requirements.
Welcome assistance dogs [legal obligation]. Many disabled people rely on
assistance dogs to provide independence. See the dog as being part of the person.
G Specific training is available on how to welcome all types of guests e.g. Welcome All
and WorldHost Customers with disabilities. Consider learning to communicate in
basic British Sign Language (BSL).
G
16
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Good Practice
Sustainability
Consider drafting and promoting an environmental management policy, setting
out the environmental and sustainable management actions taken by you for
your business. If you need help drafting a policy, go to the Resource Zone on
VisitEngland’s Green Start website at www.better-tourism.org (you will need
to register, but it’s free). Join a green tourism scheme.
G Join, or set up a voluntary visitor payback/gifting scheme where a business
collects and donates funds to a local charity. Or make a donation to a local
environmental charity.
G
2.1.2
Cleanliness
Minimum Entry Requirements (1 Star #)
As the cleanliness of guest accommodation at every star rating is of paramount importance to
the consumer, consistent standards of cleanliness are essential. Particular attention should
be given to items involving direct contact for guests including:
G
Bedding, linen and towels.
G
Baths, showers, washbasins and WCs.
G
Flooring and seating.
G
Crockery, cutlery and glassware.
G
All bathrooms and shower rooms cleaned daily and checked to ensure appropriate
standards of cleanliness.
G
Bathrooms and shower rooms clean and fresh smelling. Particular attention paid to WCs,
plugholes, shower curtains, mirrors and extractor fans.
Good Practice
Sustainability
G
Consider using low impact and chlorine-free cleaning products, such as microfibre
cloths that reduce the amount of cleaning liquid required.
17
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2.2
Service & Efficiency –
Hospitality & Friendliness
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2.2.1
Bookings
and Pre-Arrival
Information
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Minimum Entry Requirements (1 Star #)
G
Guests and prospective guests should be given an accurate description of the amenities,
facilities and services that your establishment provides – in any advertisement, brochure or
any other printed or electronic media used.
G
You should make clear to guests exactly what is included in the prices you quote for
accommodation, meals and refreshments. You must include service charges, taxes and
other surcharges. Legally, you should not exceed the price you agree at the time of booking.
You should explain in detail any charges for additional services or available facilities and
cancellation terms, if applicable. If a deposit is required, you need to tell guests when they
book and explain how it will be taken and whether or not it is refundable if they cancel.
G
When you are taking a booking you should describe in detail any in-house policies
e.g. no-smoking policy, payment methods, access restrictions.
G
If prospective guests ask to see the accommodation before they book, you must show them.
G
You must tell all prospective visitors about any major refurbishment work that might affect
their stay.
Good Practice
Accessibility
Offer your guests a choice of how to contact you e.g. telephone, fax, letter, email
and find out about Text Relay used by people with a hearing impairment at
www.textrelay.org
G Always ask if an enquirer or any of the guests in the party have any specific access
requirements. Promote your Access Statement.
G
Good Practice
Sustainability
Make best use of local tourist information in your visitor information folders.
G Include public transport options in promotional and booking information.
G If you employ staff, brief them fully on your environmental and sustainable tourism
policy and, if relevant, membership in any green tourism management schemes.
G
19
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Minimum Entry Requirements (1 Star #)
2.2.2
Guest Arrival,
Welcome and
Access
G
The owner or staff should be on duty during the main arrival and departure periods and
during meal times. It is acceptable that the entrance may be locked and the guests may
have to ring or knock for access.
G
Registration of all guests on arrival (legal requirement).
G
Once guests have registered, they should have access to the establishment and to their
bedrooms at all times unless they were previously told about any restrictions. A key or
security code may be given for the main entrance.
G
You should provide service that is appropriate to the style of accommodation, and deal
promptly with all enquiries, requests, reservations, correspondence and complaints from
guests.
G
There must be an effective means for guests to call for the attention of the proprietor or
staff, who need to be available at all reasonable times (as above). If the proprietor or staff
are temporarily off-site or live away from the property, guests must be provided with a
means to call for personal assistance 24 hours a day, without the need to use their own
mobile phone. The contact telephone number needs to be clearly displayed. If foreign
guests are accommodated, consideration needs to be given to the best ways of helping
them understand this information, possibly by using symbols and/or diagrams.
G
Participants (or their designated representative) must be available to attend promptly in
case of emergency.
Hints & Tips
Greeting your guests
“
Offering tea to all
guests on arrival does
not work for me and my
business, but I now
provide fresh milk and
mini fridges in the
rooms and this has
been appreciated by
all of my guests.
”
G
Many people choose not to stay at a hotel because of the informal and friendly service
available in the bed & breakfast and guest accommodation sector.
G
Being friendly and welcoming might come naturally to you, but don’t leave it to chance, the
best welcomes are well planned and are delivered consistently.
G
Guest registration is a legal requirement. Your assessor will have ideas as to how this can be
carried out quickly and unobtrusively, so as it does not impinge on your hospitality.
G
Your welcome procedure might include assistance with luggage. Your paintwork is less likely
to be damaged if you are carrying the bags!
G
You might like to offer refreshments to your guests on arrival, but if they go straight to their
room, fresh milk is always appreciated for that first cup of tea.
Good Practice
Accessibility
Ensure guests identifying themselves as being disabled e.g. visual impairment
are offered a familiarization tour.
G Provide a vibrating alarm clock for hearing impaired guests. Provide information
in a range of formats e.g. large print and photographs.
G A clipboard and pen will assist communication with hearing impaired guests.
G
2.2.3
Guest Payment/
Departure
20
Minimum Entry Requirements (1 Star #)
G
The means of payment must be clearly detailed to guests i.e. how and where they pay.
If payment is requested on arrival then this should be made clear at the time of booking
especially if cash only is accepted.
G
You should provide written details of payments due and a receipt to any visitor who
requests it. You need to clearly identify the VAT element of the bill where applicable.
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2.3
Breakfast
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2.3.1
General
Requirement
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Minimum Entry Requirements (1 Star #)
G
A full cooked or substantial continental breakfast should be available.
Hints & Tips
Breakfast
A traditional English breakfast is what most guests are expecting in an English bed
& breakfast or guest accommodation establishment, but how do you make your
breakfast stand out? Perhaps consider the options and ideas below and pick out
those that are right for you and your customers.
G Consider good quality local produce wherever you can, and shout about it
on your menu.
G Rather than just orange juice, how about a selection of juices, even a freshly
squeezed orange juice or a home-made fresh fruit smoothie? You can increase the
choice and reduce waste by keeping individual bottles or cans of less popular
juices, such as tomato or grapefruit.
G Fresh fruit salad or a fresh fruit platter can be very popular, especially if
accompanied by natural or fruit yogurts.
G Dried or fresh fruit compote and pastries are other popular options for the menu or
buffet table.
G Go for high quality ingredients wherever possible; fresh local eggs and dry cured
bacon.
G Do not forget the house and local specialities that make your business or region
stand out.
G
Do not forget vegetarian and other special diets.
G Keep the high quality theme throughout the meal, with good breads, preserves,
butter and low fat options.
G
Good Practice
Accessibility
Try to be flexible by accommodating requests for food outside regular meal times
to help diabetic people regulate their blood sugar.
G Ensure tables are stable and provide support for people rising from their chairs.
G Ensure crockery contrasts with table linen or surface to assist visually impaired.
G Offer guests a choice of seating location. Provide a selection of chairs with and
without arm rests.
G Provide a large print menu (minimum font size 16pt) in a clear font such as Arial.
G Provide for different dietary requirements e.g. dairy free, wheat free, lactose free,
nut free.
G Offer guests assistance with self-service buffet where appropriate.
G If a self-service operation, offer guests assistance where appropriate.
G Provide meals in rooms (on request) where appropriate e.g. disabled guests.
G
“
We don’t offer an
English breakfast,
we offer a local
breakfast. The eggs
come from our own
hens and everything
else is sourced locally.
I tell my guests about
the local produce on
the menu and they
love it.
”
Good Practice
Sustainability
Menus highlighting local specialities can really help differentiate your offering from
that of your competitors. So highlight the connection with local producers wherever
possible, and incorporate a little description of where ingredients are sourced, who
the producer is and why you have chosen them.
G Where possible, source food and drink products locally. Build up relationships with
local producers and traders.
G Staff dealing with food and drink service should be fully briefed on the source,
characteristics and significance of local food and drink products.
G
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2.4
Bedrooms
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2.4.1
Bedroom Size
and
Spaciousness
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Minimum Entry Requirements (1 Star #)
G
All bedrooms should have sufficient space for guests to move easily around the room.
When we assess bedroom size we take into account the usable space available around
furniture and fittings. For a higher quality rating, rooms will be expected to be spacious.
G
Bedrooms that are smaller than the following sizes are unlikely to meet the minimum
requirements:
Single
Double
Twin
5.6 sq m/60 sq ft
8.4 sq m/90 sq ft
10.2 sq m/110 sq ft
For a higher quality rating, rooms will be expected to considerably exceed these
minimum sizes.
G
The ceiling height for the major part of the room needs to be sufficient for a person of 6 ft to
move around without stooping. Sloping eaves and ceilings are acceptable as long as they
do not restrict guest’s movement to an unacceptable degree.
G
It should be possible to fully open doors and drawers without having to move other
furniture.
G
Rooms for family occupation need to be significantly larger.
NB
Where there is access to only one side of a double bed, a maximum rating of Three Star
can be awarded and guests must be made aware at time of making the booking.
Good Practice
Accessibility
Try to provide a ground floor bedroom.
Do not move furniture and personal items in the bathroom or bedroom as in most
cases they have been placed in positions that are accessible to the guest.
G Ensure housekeeping equipment does not obstruct hallways.
G
G
Good Practice
Sustainability
Bedrooms need to be warm when guests arrive, but consider how much heat is
required and when to turn it on. Lights can be turned on at the time of arrival.
G Use could be made of towel and laundry agreement notices, whereby guests are
asked to indicate if they wish their bed linen and towels to be laundered less
frequently. Signs could be made in-house or sourced externally. Good examples
of wording can be found on the CoaST website www.coastproject.co.uk (select
business support).
G
25
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2.4.2
Beds & Bedding
- Size & Quality
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Minimum Entry Requirements (1 Star #)
G
Minimum bed sizes:
G
Single: 190 cm x 90 cm (6 ft 3 ins x 3 ft)
Double: 190 cm x 137 cm (6 ft 3 ins x 4 ft 6 ins)
122 cm (4 ft) beds to be designated as singles.
G
Beds of 183 cm x 75 cm /6 ft x 2 ft 6 ins beds will only be acceptable for children and can
only be used as part of a family room.
G
Beds of 190 cm x 122 cm/6 ft 3 ins x 4 ft beds will be acceptable for single rooms only.
G
Rooms with bunk beds only are not acceptable for adult use.
G
All mattresses should be comfortable and have a sprung interior or be made of foam or
similar. All mattresses should have a protector. Plastic or rubber mattress protectors are not
acceptable except when used for small children.
G
All beds and mattresses should be of sound condition with a secure headboard or
equivalent.
NB
Bunk beds should have a minimum 75 cm (30 ins) clear space between the mattress of the
bottom bed and the underside of the top bed. Reference: The Bunk Beds (Entrapment
Hazards) (Safety) Regulations 1987
Good Practice
Accessibility
2.4.3
Bedding Quality &
Provision
G
Provide zip and link beds so that a guest and partner or a guest and carer can be
accommodated, particularly in accessible bedrooms. Provide blocks so that bed
heights can be adjusted.
G
Provide hypoallergenic bedding.
Minimum Entry Requirements (1 Star #)
G
All beds should be made daily.
G
All bedding should be clean and in sufficient quantity, according to the season and the
needs of guests.
G
As a guide each bed should have either:
a) two sheets, two blankets and a bedspread or
b) a duvet with duvet cover and one or two sheets.
G
If duvets are provided, alternative bedding should be available on request.
G
There should be two pillows in individual pillowcases per person (one pillow is acceptable
at one star).
If feather pillows or duvets are provided, a non-allergenic alternative should be available on
request.
G
All bed linen (sheets, pillowcases and duvet covers etc) should be fresh for each new guest.
It should be changed at least once in every week for guests.
G
Spare blankets and pillows should be available on request.
G
For best practice, we suggest that you also use pillow protectors and that any spare pillows
and bedding are clean, fresh and preferably wrapped.
G
Bedding of good quality and condition.
NB
100% man-made fibre sheets are not acceptable.
Good Practice
Sustainability
G
26
Spare bedding does not need to be wrapped in disposable bags, its freshness can
be indicated by tying the folded bedding with a re-useable ribbon, or other tie,
placing in a re-useable bag, or simply folding neatly.
VE_GUEST_ACCOMMODATION_AW:Layout 1
2.4.4
Furniture,
Furnishings &
Fittings
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Minimum Entry Requirements (1 Star #)
Each bedroom should have:
G
A bedside table, cabinet or shelf for each bed although twin beds may share and 75 cm/2 ft
6 ins bunk beds are exempt.
G
A dressing table, writing desk, small table or equivalent, with a mirror adjacent.
G
A chair or a stool.
G
If a lounge is not available, a comfortable easy chair should be provided in the bedroom for
guests to use whilst reading etc. (Dispensations may be available for individual rooms,
where lack of space precludes this).
G
A wardrobe or clothes hanging space with sufficient hangers. (Wire hangers are not
acceptable). An alcove with a rail is acceptable but coat stands, hooks on walls or behind
doors are not.
G
Adequate drawer or shelf space. The drawers should run freely.
G
Opaque curtains, blinds or shutters on all windows, including glass panels to doors,
fanlights and skylight windows so that guests have privacy and can exclude any light from
outside the room.
NB
Where bedrooms are located on the ground floor, you should consider providing additional
privacy with a net curtain or blind.
Good Practice
Accessibility
G
2.4.5
Windows &
Ventilation
Consider having the door frames a contrasting colour to the wall and avoid high
gloss finishes to assist visually impaired guests.
Minimum Entry Requirements (1 Star #)
G
Every bedroom must have at least one opening window with clear glass to provide natural
light and adequate ventilation. Rooms without windows are generally not acceptable.
(Dispensations may be available for specific rooms, but only if air conditioning is installed).
If windows are sealed, a Local Planning Authority approved ventilation system should be
provided.
G
Windows should be well fitted, easy to shut and open and remain open.
G
Security fittings installed on all bedroom windows where, when open, access could be
gained from outside – for example, patio or French doors, ground floor windows and
windows overlooking fire escapes.
G
You should make an effort to insulate against external noise.
G
You should provide a pole for opening high ‘Velux’-style or skylight windows, where these
are the only opening windows.
Good Practice
Accessibility
G
Ensure windows and curtains can be reached by your guests and are easy to open
and close.
Good Practice
Sustainability
G
Consider checking windows for draughts to ensure that heat is not lost.
27
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2.4.6
Lighting
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Minimum Entry Requirements (1 Star #)
G
Bedrooms well lit. A low energy light bulb is acceptable.
G
A shade or cover provided for all bulbs, unless decorative.
G
At least one light controlled from the door.
G
Bedside reading light for each person, controllable from the bed, in addition to the light
controlled from the door. However, twin beds may share a central bedside light.
Good Practice
Accessibility
G
Enable lighting levels to be adjusted using a dimmer switch and/or make available
additional bedside/dressing table lamps.
Good Practice
Sustainability
Using energy saving light bulbs is one of the easiest ways to reduce your energy
bills. It might also be possible to make greater use of natural light in some rooms.
G Signs could be used to ask guests to switch off lights when not in use.
G
2.4.7
Minimum Entry Requirements (1 Star #)
G
There should be adequate in-room heating provided.
G
Additional heating should be available on request.
Heating
Good Practice
Sustainability
G
2.4.8
Flooring
Improved insulation and greater use of thermostatically controlled and zoned heating
will save on energy use. For example fit thermostatic valves to your bedroom radiators.
Minimum Entry Requirements (1 Star #)
G
Bedrooms should have fully fitted carpets or hard flooring.
Good Practice
Accessibility
G
Avoid deep pile carpets that may cause trips or make it difficult for a wheelchair to
manoeuvre.
“
We have taken
some beds out of rooms
and provide comfortable
seating with zip-linked
beds providing
flexible sleeping
arrangements.
”
29
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2.4.9
Beverage
Making
Facilities
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Minimum Entry Requirements (1 Star #)
G
Tea/coffee-making facilities available and accessible 24 hours either in bedrooms or in
public areas (self-service/vending option in public areas acceptable).
G
Self-service ingredients for making hot drinks to be provided, and kept topped up. They
should be kept wrapped or in lidded containers.
G
Bedroom kettles should not have to be operated at floor level.
G
Fresh milk should be available on request.
Good Practice
Accessibility
G
Ensure hospitality trays are at a height accessible to all guests. Kettle should be
cordless and a variety of drinking cups/mugs either provided or available on request.
Good Practice
Sustainability
G
2.4.10
Telephones in
Bedrooms
2.4.11
Miscellaneous
Requirements
Items on hospitality trays, such as sugar and biscuits, do not need to be individually
wrapped – use can be made of airtight containers for dried goods and wherever
possible locally produced goods or Fair Trade products could be sourced. Assessors
will look at the quality of the contents and overall style of the presentation rather
than expect individually wrapped branded products.
Minimum Entry Requirements (1 Star #)
G
Where telephones are provided, rate card displayed in bedrooms illustrating typical charges
for local, long-distance, international, internet, use of phone card and connection to mobile
phones.
G
Sample call charges required, priced by minute, not unit.
Minimum Entry Requirements (1 Star #)
G
Each bedroom should have:
G
A means of securing bedroom doors from inside and out, and a key should be available.
G
A waste paper container. It should be non-flammable if smoking is permitted.
G
An ashtray if smoking is permitted.
G
One drinking tumbler per guest. This should be glass or a wrapped disposable.
G
Sufficient, conveniently situated, power sockets to allow for the safe use of all electrical
equipment provided.
G
Printed advice on how to obtain emergency assistance at night. This needs to be clearly
displayed somewhere within the bedroom.
G
Written advice on how to contact the owner, in an emergency especially during the night.
This could be a bell, house phone or similar. If the owner/manager does not sleep on the
premises, then a 24-hour contact phone number should be provided. Consider how a guest
would contact you if they don’t have a mobile phone or there is no phone signal.
G
Iron and ironing board available on request and advertised in the bedroom.
G
Early morning calls available on request or an alarm clock provided.
G
For bedrooms without an en-suite or private bathroom, a towel rail or equivalent should be
provided with one hand towel and one bath towel per person. There should be fresh soap
for each new letting. If you provide liquid soap dispensers, you need to pay particular
attention to their cleanliness and hygiene.
As a matter of best practice, all establishments are encouraged to display clear fire
instructions where appropriate.
30
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Hints & Tips
Bedrooms
When planning your bedrooms, remember, quality is the key to success.
G Beds are very important. Buy the best quality you can afford. If you have room for a
5 ft double, choose this instead of a 4 ft 6ins. Zip and link is another good option if
space allows.
G Choose good quality bed linen and pillows. Washable mattress protectors are
essential and ideally pillow protectors too. Your guests will appreciate a
comfortable night sleeping in well-laundered fresh linen.
G You might want to avoid plain-coloured carpets. Choose one which is less likely
to show marks.
G Do not be tempted to add too many beds into each room. If you are looking for
flexibility of sleeping options, then a 6ft zip-link bed will give you a super king
double or twin beds. This will take up less space in your room than a permanent
double and single bed, for example.
G Most guests stay for only few days, so if space is short, do not provide any more
clothes storage space than is necessary and look for good quality, but space saving
solutions.
G Your rooms might look very welcoming, but just how comfortable and usable are
they? Are there sufficient power points and how accessible are they? Do the
curtains provide good light exclusion? Is the heating controllable? If not, then
consider fitting thermostats. Does the hospitality tray provide good quality and
choice? Is the television well positioned and able to be viewed from the bed and
any seating? The easiest way to answer these questions is by sleeping in your own
rooms from time to time.
G
“
I was putting robes
in my wardrobes but
stopped as I was having
to wash them every time
a guest vacated. Then
my assessor gave me
a tip; put them back in,
tie the cord in a
particular way and pop
one of the sleeves into a
pocket. I now know if a
robe has been used or
not. Thank you.
”
Good Practice
Accessibility
Ensure TVs can provide subtitles (Teletext page 888, digital (DVB), Sky subtitles), to
benefit hearing impaired and foreign language speaking guests.
G Ensure all information is in clear print at a height accessible to all guests.
G Consider providing door notices for hearing impaired guests as part of your
emergency evacuation procedures.
G
Good Practice
Sustainability
Each room could contain, where possible, an up-to-date visitor information folder.
Visitor information folders could include:
Details of nearby outlets supplying local food, drink and gift products.
Local visitor attractions.
Local heritage and culture information, including details of special events.
Options for car-free travel such as walking and cycling routes, public transport
timetables and contact numbers.
Suggestions for a series of car-free days out.
Your environmental policy if you have one, or details about any green scheme
with which you are affiliated.
If the business is part of a visitor payback/gifting scheme, information regarding
this scheme should also be included.
• Notices could be used to request guests to completely turn off all electrical
appliances when not in use, rather than leaving them on standby. Staff could also be
trained to turn them off standby when cleaning the room if guests have left them on.
G
31
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2.5
Bathrooms, Shower Rooms
and En-Suite Facilities
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2.5.1
General
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Minimum Entry Requirements (1 Star #)
All establishments must provide:
G
Hot water at all reasonable times.
G
When an establishment has four or less bed spaces for paying guests, it is acceptable for a
bath or shower room to be combined with a washbasin and WC.
G
If there are any guest bedrooms without washbasins, there should be a hand washbasin in
the WC.
G
Additionally, where the maximum number of guests resident within an establishment,
including proprietors, is no more than six, it is acceptable that facilities are shared between
guests and proprietors. However, this will limit the achievable rating to Two Star.
G
Where a shared arrangement exists, proprietors and their family should avoid prolonged
use of the bathroom during the early to mid morning period. They should also remove their
personal belongings from the bathroom.
Good Practice
Accessibility
G
Hot water supply should have at each fitting a mixer valve, controlled to a maximum
41 degrees C to prevent scalding.
Good Practice
Sustainability
G
2.5.2
Use thermostatically controlled settings for hot water.
Minimum Entry Requirements (1 Star #)
G
What is an en-suite?
G
An en-suite facility consists of a bath or shower, WC and washbasin in a separate room,
connected to a bedroom and entered directly from it.
En-Suites
The WC must always be in its own properly ventilated room. If the shower cubicle is situated
in the bedroom then additional ventilation should be added to take account of this.
It is acceptable for the washbasin to be in the bedroom, as long as the WC is contained
within a room of its own, within the bedroom. Accommodation with shower cubicles sited in
the bedrooms is unlikely to achieve a high quality rating.
If the bath or shower cubicle is located in the bedroom, guests must be told when they book.
This should not be described as en-suite facilities.
2.5.3
En-Suite
Provision
Minimum Entry Requirements (1 Star #)
G
One to Three Star – there is no minimum requirement for en-suite facilities. However,
where they are provided their quality will be assessed as part of the bathroom quality
assessment.
G
To achieve a Four Star rating, you will need to provide at least 50% of bedrooms with an ensuite or a private bath/shower facility.
G
To achieve a Five Star rating, every bedroom must have an en-suite or a private bath
and/or shower facility.
Good Practice
Sustainability
Use thermostatically controlled settings for hot water.
G Although providing shower facilities can help reduce water consumption, remember
that power showers can use more water than a bath. Therefore, consider using
reduced water flow shower heads or gravity fed showers where possible.
G
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2.5.4
Private
Bathroom &
Shower Room
Facilities
2.5.5
Fixtures &
Fittings for all
Bath/Shower
Rooms (Public,
Private or En-Suite)
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Minimum Entry Requirements (1 Star #)
What is a private facility?
G
A private bathroom is one in which the bath or shower, WC and perhaps a washbasin are
allocated for the sole use of the occupants of one particular bedroom. The bathroom should
be on the same floor and be reasonably close to the bedroom. It should be lockable with a
key provided. Access to the bath and/or shower rooms from the bedrooms though a
lounge, dining room etc is not acceptable.
What is a public facility?
G
A public facility is one that may be shared by the occupants of more than one bedroom and
perhaps the owners or their family. Access to the bath and/or shower rooms from the
bedrooms through a lounge, dining room etc is not acceptable.
Minimum Entry Requirements (1 Star #)
All bath and/or shower rooms should have:
G A bath or shower. If a shower is provided, a screen or curtain should be provided, unless
designed in such a way that this is not required.
G A lidded WC.
G A toilet roll holder with toilet paper.
G Fresh soap provided for each new guest. If liquid soap dispensers are used, you need to pay
particular attention to their cleanliness and hygiene.
G A covered bin/open bin with sanitary disposal bags.
G An internal lock/bolt. Separate private bathrooms need a lock and key so that the guest has
sole use and can confidently leave their belongings in the bathroom.
G Appropriate flooring. Best practice suggests that washable flooring is more hygienic
than carpeting.
G Opaque window curtains or blinds for privacy and comfort.
G An extractor fan for adequate ventilation or a window that opens.
G Adequate heating. All bathrooms with an external window must have heating.
G A hook for clothes.
G A non-slip bath mat should be available when shower trays and baths are not non-slip.
G A towel rail or equivalent. A radiator is not acceptable, but a towel ring or a hanging rack on a
radiator is.
G A clean hand and bath towel for each guest. Unless there is a clearly advertised
environmental policy, they should be changed at least every three days.
G A clean bath mat for each new let.
G An electric razor point or adapter available within easy reach of the mirror. This may be
located in a bedroom or bathroom.
G All bathrooms need to be well lit by a covered light.
G Hot water for bathing should be available at all reasonable times.
Good Practice
Accessibility
Provide appropriate support rails at urinals, toilets and wash basins.
G Provide a selection of equipment such as bath seats, toilet seat height raisers and
shower chairs. Provide a support rail by the shower attachments.
G Provide towels that contrast in colour to the walls and floor to assist visually
impaired guests.
G
Good Practice
Sustainability
Use could be made of water saving devices such as “Hippos” in toilet cisterns.
There is no need for individually wrapped soaps or individually sized toiletries.
These products can be presented in larger, pump action dispensers. Keep these
topped up at all times for best presentation. Assessors will look at the contents and
style of presentation.
G There is no need for the spare drinking cup/glass to be either plastic, or wrapped.
G Use could be made of towel agreement signs.
G
G
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2.5.6
Public/Shared
Bathrooms
2.5.7
Guest Toilets
(shared)
2.5.8
Washbasins
in Bedrooms
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Minimum Entry Requirements (1 Star #)
G
Access to bath/shower rooms from a bedroom through a lounge; dining room etc is not
acceptable. In addition to the requirements listed before in 2.5.5 Fixtures & Fittings for all
Bath/Shower Rooms, all public bathrooms and/or shower rooms should have:
G
Heating.
G
A bath mat that is changed daily.
G
Soap as well as the soap provided in the bedrooms.
G
Hand-drying facilities.
G
All public bathrooms need to be well lit.
Minimum Entry Requirements (1 Star #)
G
Access to guest toilets from a bedroom through a lounge, dining room etc is not acceptable.
Fixtures & Fittings
All guest toilets need to have:
G
A lidded WC.
G
A toilet roll holder and toilet paper.
G
A covered bin or open bin with sanitary disposal bags.
G
A hand washbasin (not necessarily a washbasin) and hot water, soap and hand towel/drying
facilities, if all guest bedrooms do not have a washbasin.
G
A covered light.
G
An extractor fan for adequate ventilation or a window that opens.
G
An opaque window curtain or blind for privacy and comfort.
G
An internal lock or bolt.
Minimum Entry Requirements (1 Star #)
G
To achieve a Three Star rating all bedrooms require a washbasin – either free-standing or in a
vanity unit (unless en-suite).
Fixtures & Fittings
G
Recommended minimum size is 36 cm x 24 cm/14 ins x 9.5 ins. It’s suitability will depend on
it’s shape, position of taps etc.
Where a washbasin is provided in a bedroom there should be:
G
A mirror with a light above or adjacent.
G
A towel rail or equivalent. A radiator is not acceptable, but a towel ring or a hanging rack on a
radiator close by is.
G
Shelf space close to the washbasin, safely positioned.
G
A clean hand towel or hand drying facility.
G
Fresh soap. A liquid soap dispenser is acceptable.
Hints & Tips
Bathrooms
G
Bathrooms are expensive to build and set up and will probably need to last longer than any other part of the business
between major refurbishments. So, it is important to get it right first time if possible.
If you have room for a bath and shower, then provide both if you can, but a shower only is very acceptable to most
guests.
G Always try to fit a thermostatically controlled shower. Mixer taps can be fiddly, unpredictable and potentially dangerous.
G Think about the floor covering. A good quality hard flooring might be easier to clean and more hygienic than carpet.
G Think about lighting. Good bathrooms have lighting in the shower cubicle, above the bath and above the mirror.
G All guests will appreciate large, soft towels.
G If you are providing toiletries think about quality and try to provide a high quality national brand or local product. You can
also consider the environment by using larger and re-fillable containers, rather than individual containers where there will
be more wastage.
G
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2.6
Guest Meals
(Note: Not Applicable to
Room-Only Designator)
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2.6.1
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Dinner –
Where Provided
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Minimum Entry Requirements (1 Star #)
G
All food must be properly cooked and carefully prepared and presented.
A cooked or substantial continental breakfast should be available. If a cooked breakfast is
not available, you must make guests aware at the time of booking and highlight on property
website and on third party websites. To achieve the higher star ratings, a greater choice and
quality is expected.
G
The owner and/or staff should be available at breakfast for responding to guest’s needs
e.g. clearing of dishes, replenishing buffet and offering top-ups of tea and coffee.
G
Where breakfast is served in the bedrooms, service should be of an equivalent or better level
than if it were to be served in a breakfast room. This includes service of hot beverages.
G
It is acceptable to offer a buffet style cooked breakfast.
Breakfast
2.6.2
14:35
Minimum Entry Requirements (1 Star #)
G
All food must be properly cooked and carefully prepared and presented.
G
If requested at the time of booking, there must be at least one vegetarian option available.
Good Practice
Accessibility
Try to accommodate requests for food outside of regular meal times to help
diabetic people regulate their blood sugar.
G Ensure tables are stable and provide support for people rising from their chairs.
G Ensure crockery contrasts with table linen or surface to assist visually impaired
guests.
G Offer guests a choice of seating location. Provide a selection of chairs with and
without arm rests.
G Provide a large print menu (minimum font size 16pt) in a clear font such as Arial.
G Provide for different dietary requirements e.g. dairy free, wheat free, lactose free,
nut free.
G Offer guests assistance with self-service buffet where appropriate.
G
Good Practice
Sustainability
Food and drink products could be sourced locally, thereby helping to support the
local economy and reduce food miles. Menus containing local specialities could
highlight the connection with local producers and really help differentiate your
offering from that of competitors. So highlight the connection with local producers
wherever possible, and incorporate a little description of where ingredients are
sourced, who the producer is and why you’ve chosen them.
G Opportunities exist in many areas through the local farmers’ forum, or local
producer networks, to build up sustainable and rewarding relationships with local
producers. Offering the guest “something different” can reinforce the feeling of a
“sense of place” which is different from home.
G
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2.7
Public Areas
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2.7.1
Lounges, Bars,
Dining Areas,
Restaurants,
Hallways,
Stairs, Corridors
& Landings
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Minimum Entry Requirements (1 Star #)
G
There should be a dining room or breakfast area available, unless meals are only served in
bedrooms, in which case guests need to be told of this when they book and this should be
highlighted on property website and on third party websites.
G
Where televisions are not provided in the bedrooms, there should be access to a lounge that
has comfortable easy seating and a colour television at no extra charge. If you have a ‘Peace
and Quiet’ policy that is clearly advertised in your brochure/on your website and guests are
advised at the time of booking, a dispensation may then be made at the discretion of the
assessing body.
G
Corridors and stairs should be in good repair and free from obstruction.
G
The levels of lighting in all public areas should be adequate for safety and comfort.
G
Stairways and landings should also have sufficient light at night.
G
All public areas should have an adequate level of heating.
Good Practice
Accessibility
Provide a variety of seating: low, high, firm, soft, with and without arms.
On each step or change of level, provide a nosing strip that contrasts in colour to
the floor.
G Provide at least one continuous handrail on steps and where changes in levels occur.
G Provide clear signage, see Sign Design Guide www.signdesignsociety.co.uk
G Ensure lifts provide audible messages and have raised letters and numbers on
the control panel. A mirror on the rear wall assists a wheelchair user to manoeuvre
in and out.
G
G
Good Practice
Sustainability
Décor – use could be made of local artist’s work, prints and/or photographs of
images depicting local scenes, historical, or heritage related images – it all adds to
a visitor’s enhanced sense of place.
G Lighting – greater use could be made of energy saving light bulbs throughout the
establishment. It might be possible to make greater use of natural light.
G Heating – improved insulation and greater use of thermostatically controlled and
zoned heating will save on energy use.
G
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2.7.2
Safety &
Security
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Minimum Entry Requirements (1 Star #)
G
The main entrance should be clearly identified and the doorway illuminated.
G
You should maintain a high degree of general safety and security. All information on
emergency procedures should be kept up-to-date.
G
In every bedroom there must be printed details explaining to guests how to summon help if
there is an emergency during the night.
If the proprietor or staff are temporarily off-site or live away from the property, guests must
be provided with a means to call for personal assistance 24 hours a day, without the need
to use their own mobile phone. Operators (or their designated representative) must be
available to attend promptly in case of emergency.
2.7.3
Exterior &
Condition of
Buildings &
Equipment
G
You should take adequate measures to protect the security of guests and their property. In
particular you need to consider the safety and security of guests staying in bedrooms on
the ground floor.
G
For the safety of guests, all car parks should be adequately lit.
Minimum Entry Requirements (1 Star #)
G
Buildings, their fixtures, fittings and exterior décor must be maintained in a sound, clean
condition and must be fit for the purpose intended. All electrical or gas equipment should
be safely maintained and in good working order.
Good Practice
Accessibility
G
Provide within the grounds of the property or identify nearby, a free run/spend area
for assistance dogs.
G
Ensure paths are kept clear of obstacles, debris, moss, ice and fallen leaves and
have firm, well-maintained surfaces. Ensure that any permanent features en route
are securely fixed – e.g. flower pot arrangement status.
Good Practice
Sustainability
G
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For grounds, gardens and frontages, establishments could consider the use
of materials which are in keeping with the local environment and physical
characteristics of the local geography, geology and age of the buildings.
Consider using local varieties of flowers, plants etc.
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2.8
Annexes
2.8.1
Safety &
Security
Minimum Entry Requirements (1 Star #)
G
If you are offering guests accommodation in an unconnected annexe or
with separate external access, you must tell them when they are booking.
You must also advise them if there is any change to a booking that involves
an annexe or separate external access. You should also tell them where the
annexe is.
G
Paths or passageways to the annexe must be in good condition and
adequately lit.
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Code of Conduct and
Conditions for Participation
Code of Conduct
The operator/manager is required to undertake and observe the
VisitEngland Code of Conduct:
Prior to booking
G
To describe accurately in any advertisement, brochure, or other
printed or electronic media, the facilities and services provided.
G
To make clear to guests in print, in electronic media and on the
telephone exactly what is included in all prices quoted for
accommodation, including taxes, and any other surcharges.
G
To provide information on the suitability of the premises for
guests of various ages, particularly for the elderly and the very
young.
G
To allow guests to view the accommodation prior to booking if
requested and possible.
G
Be assessed annually, and in the event of complaints, by
authorised representatives of VisitEngland.
G
Pay an annual participation fee.
G
Complete an annual information collection questionnaire
either online or by post, as required.
G
Any participant disqualified from the VisitEngland National
Quality Assessment Schemes for whatever reason will not be
allowed to re-join for a minimum period of one year from the
date of disqualification. Re-application at an earlier stage
may be considered by VisitEngland where it is felt special
circumstances apply. In all cases acceptance of re-application
will be at the sole discretion of VisitEngland. Application to
re-join the scheme will always incur an additional fee. If
disqualification was on the basis of quality or the level of
complaints, then it must be demonstrated that the areas of
concern have been addressed. This may be done in the form
of an advisory visit by a VisitEngland representative, for
which an additional charge is likely to be made.
At the time of booking
G
G
To clearly describe the cancellation policy to guests i.e. by
telephone, fax, internet/email as well as in any printed
information given to guests.
To adhere to and not to exceed prices quoted at the time of
booking for accommodation and other services.
On arrival
G
To welcome all guests courteously and without discrimination
in relation to gender, sexual orientation, disability, race, religion
or belief.
During the stay
G
To maintain standards of guest care, cleanliness, and service
appropriate to the style of the operation.
G
To deal promptly and courteously with all enquiries, requests,
bookings and correspondence from guests.
G
To ensure complaint handling procedures are in place and that
complaints received are investigated promptly and courteously
and that the outcome is communicated to the guest.
Change of Ownership
When an accommodation business is sold or the method of
operation changed e.g. contracted out, and the new owner does
not continue participation in the VisitEngland National Quality
Assessment Scheme, the existing rating cannot be transferred.
If a property is sold as a going concern, for continued use to
accommodate guests and details of the new owners are
provided to VisitEngland, the rating may be continued under the
following circumstances:
G
The current (outgoing) owners have made all payments due
to date for the current participation year. If payment is made
by Direct Debit this should remain active until the change of
ownership process is completed.
G
The current (outgoing) owners provide forwarding details for
themselves along with full contact details for the new
(incoming) owners to VisitEngland’s appointed assessment
contractor.
G
The current (outgoing) owners provide the expected
completion/transfer date to VisitEngland’s appointed
assessment contractor.
G
The new (incoming) owners apply and pay for participation in
the VisitEngland National Quality Assessment Scheme within
28 days of the completion/transfer date.
On departure
G
To give each guest, on request, details of payments due and a
receipt, if required/requested.
General
G
To give due consideration to the requirements of guests with
special needs, and to make suitable provision where applicable.
G
To ensure the accommodation is prepared for the arrival of
guests at all times when the operation is advertised as open.
G
To advise guests, at any time prior to their stay, if there are any
changes in what has been booked.
G
To hold current public liability insurance and to comply with all
relevant statutory obligations including legislation applicable to
health and safety, planning and fire.
G
To allow VisitEngland representatives reasonable access to the
operation, on request, to confirm that the Code of Conduct is
being observed or in order to investigate any complaint of a
serious nature notified to them.
G
To allow VisitEngland moderation assessors reasonable access
to the operation, on request.
G
When a business is sold or ceases to trade, every effort should
be made to inform VisitEngland.
Conditions for Participation
All businesses participating in the VisitEngland quality
assessment schemes are required to:
44
G
Meet or exceed the VisitEngland minimum entry requirements
for a rating in the relevant accommodation sector.
G
Observe the VisitEngland Code of Conduct.
If all of these criteria are met then the current (outgoing) owners
may be entitled to a pro-rata refund for any complete remaining
months paid for in the current participation year.
Signage
Use of all quality ratings should always be accompanied by the
VisitEngland Quality Rose Marque.
Any listing in a VisitEngland publication or website and within
the Tourist Information Centre network is conditional on
continued participation in the quality assessment schemes.
Continued use or display of inaccurate, misleading or out-ofdate signage by a participant in the VisitEngland quality
assessment schemes may result in VisitEngland withdrawing
the establishment from participation in the schemes.
Where a business, for whatever reason, ceases to participate in
the VisitEngland quality assessment schemes, all relevant
display signs and electronic and print material must be removed
(please note that this may not apply in the case of change of
ownership if the new owner joins within 28 days of completion.
See ‘Change of Ownership’ text above).
Failure to observe these conditions may result in the
establishment becoming ineligible to display or use the
VisitEngland endorsement in any form whatsoever.
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To find out more about VisitEngland’s quality assessment scheme for guest accommodation please contact:
Published by:
VisitEngland
1 Palace Street
London
SW1E 5HX