media kit - Bonnier Corporation

MEDIA KIT 2016
MISSION STATEMENT
As the world’s largest off-road motorcycle magazine, Dirt Rider is the premier
source for two-wheeled tests, product reviews, tech articles, race reports, and
more. With a long-standing print magazine published 10 times per year and a
significant online presence, Dirt Rider continues to innovate in tablet-based digital
content delivery, video production, and industry-based events. By maintaining its
position as the most trusted testing source in the space, Dirt Rider continues to be
the leading provider of off-road and motocross content.
BRAND DNA
HEROIC ENERGY, DEPTH AND TRANSPARENCY
1
BRAND OVERVIEW
PRINT PLATFORM
Total Audience:
1,419,000
Total Circulation:
95,697
Frequency:
10x
Established:
1982
DIGITAL (WEBSITE)
Average Monthly Page Views:
611,740
Average Monthly Unique Visitors:
230,031
BRAND ON OTHER PLATFORMS
(As of 9/25/15)
Facebook Fans:
469,648 (Year-Over-Year Growth: 28%)
Twitter Followers:
20,900
(Year-Over-Year Growth: 14%)
Instagram Followers:
59,000
(Year-Over-Year Growth: 154%)
Google+:
250
(Year-Over-Year Growth: 49%)
E-News:
50,000
Video Series: Dirt Rider Adventures
A throwback to the original Dirt Rider Adventures series, the renewed series follows the Dirt Rider staff on a
variety of testing-based trips to various destinations. The focus remains on testing, but each segment is as fun
as it is informative with tie-ins to the magazine along with extensive use of on-board footage, interviews, and
action shots.
Sources: Omniture 2015 (12 month average), AAM June 2015, MRI Doublebase 2015, Social as of 9/25/15
2
AUDIENCE SNAPSHOT
DIRT RIDER
Male/Female:
86.4% / 13.7%
Average Age:
35.2
Age Breakdown
18-34: 49.5%
35-49: 28.8%
Age 50+: 21.8%
Average HHI: $51,312
Employed: 70.5%
Married: 35.6%
HIGHLY ENGAGED
Dirt Rider and DirtRider.com delivers the most engaging off-road and motocross
content to a very passionate market. Our audience spends valuable time with the
brand.
• Dirt Rider readers spend an average of 93 minutes with each issue
3
• Visitors to DirtRider.com spend an average of 19 minutes on the website
• 16% of Dirt RIder readers subscribe to both the digital and print editions of
the magazine
Source: MRI Doublebase 2015; Bonnier Custom Insights Audience Survey 2015
AUDIENCE SNAPSHOT
MOTORCYCLE INFLUENCER
Dirt Rider and DirtRider.com deliver the motorcycle elite. An audience
of passionate influencers who are experienced and take motorcycling
very seriously.
• Have been riding motorcycles for 30 years
• Ride 3,000 miles a year
• Have taught an average of 2 people to ride motorcycles
• 92% have been asked for advice about motorcycles or motorcycle
related activities
• 70% participate in racing including motocross, freestyle, dual sport,
enduro, trail riding, desert, trials and hare scrambles
FUEL HIS PASSIONS
Dirt Rider and DirtRider.com’s audience is ever evolving.
• Own 4 motorcycles
• Rides an average of 5 times a month
• Perform 85% of their own motorcycle maintenance
• 30% visit a motorcycle dealership monthly
• 41% plan to purchase motorcycle tires
• 49% plan to buy replacement parts
• 54% typically purchase 2-4 motorcycle tires a year
• Dirt Rider readers also enjoy bicycling, sports, attending the track
for racing events, off-roading and fitness
Source: Bonnier Custom Insights Audience Survey 2015
4
PRODUCTION & EDITORIAL CALENDAR
5
ISSUE
SPACE
CLOSE
MATERIALS
DUE
ON
SALE
ON
TABLETS
LIVE ON
ITUNES
EDITORIAL
FEATURES
DEC/JAN ‘16
9/23/15
9/24/15
11/17/15
11/7/15
11/9/15
450cc Motocross Shootout
Features the biggest MX comparison of the year:
the 2016 450s.
FEB/MAR’16
11/11/15
11/12/15
1/5/16
12/26/15
12/28/15
Best Of: Contains all of the major awards, as
decided by the DR staff, including: Rider Of The
Year, Bike Of The Year, Product Of The Year,
and others.
APR’16
12/21/15
12/21/15
2/16/16
2/6/16
2/8/16
The “Everything” Bike: We collaborate with a top
race shop to build a do-all motorcycle that can be
raced in either MX, EX, or off-road, with just a few
small changes.
MAY’16
1/27/16
1/28/16
3/22/16
3/12/16
3/14/16
Supercross 2016: An inside look at the trickest
supercross racing technology on the planet.
BMG BUYER'S
GUIDE
1/22/16
1/25/16
3/15/16
3/5/16
3/7/16
America’s largest and most credible resource for
new motorcycle shoppers brought to you by the
editors of Cycle World, Dirt Rider, Motorcyclist
and Sport Rider.
JUN’16
3/2/16
3/3/16
4/26/16
4/16/16
4/18/16
Issue #400: Dirt Rider celebrates its 400th issue
with a number of special themed stories, a handful
of throwbacks, and more.
JUL’16
4/6/16
4/7/16
5/31/16
5/21/16
5/23/16
Off-Road Shootout: Our biggest off-road
comparison of the year:
the 2016 Off-Road Shootout.
AUG’16
5/11/16
5/12/16
7/5/16
6/25/16
6/27/16
EnduroCross
We race test the top EnduroCross machines.
SEP’16
6/15/16
6/16/16
8/9/16
7/30/16
8/1/16
Bikes Of The MX Nationals
A firsthand glimpse at the top MX National machines, with exclusive tests of certain racebikes,
on the same track they are raced on.
OCT’16
7/20/16
7/21/16
9/13/16
9/3/16
9/5/16
2017 First Tests: The 2017s are here! We complete
the first round of tests on the incoming new MX
and off-road bikes.
NOV’16
8/24/16
8/25/16
10/18/16
10/8/16
10/10/16
Guest Editor: Dirt Rider hands the reigns over to
our special Guest Editor. Past GEs include Ricky
Johnson, Ricky Carmichael, Malcolm Smith, Doug
Henry, and Jeremy McGrath.
DEC/JAN’16
9/28/16
9/29/16
11/22/16
11/12/16
11/14/16
2017 MX Comparisons: Now that the first tests
are done, we compare select machines in our
signature shootouts!
PRINT SPECS
TRIM SIZE: 7.625˝ x 10.5˝
BINDING: Saddlestitch, Jog to Foot
Supplied materials that do not comply with the
following specifications will be corrected and the
advertiser billed for the required production. All
ads supplied must be CMYK. For ads requiring
a spot color, please contact your production
manager for specifications.
AD SIZES:
Follow ad size specifications and guidelines
provided in this document. Ads that do not meet
exact size specifications listed on the rate card will
incur charges for resizing.
REQUIRED FORMAT:
PDF/X-1a format files required for submission.
Files should conform to SWOP guidelines, and
total ink density should not exceed 300%. View
specifications online at www.swop.org.
PROOFS:
Bonnier Corporation utilizes Virtual Proofing
technology. Hard copy guidance is no longer
required. If you opt to send a proof for internal color
approval, please send a Web Coated SWOP 2006
certified proof.
INSERTS:
Consult your advertising representative. Production,
design and prepress services are available; rates
upon request.
PRODUCTION GUIDELINES
For all bleed ads: Build file to document size and
add .125 in. bleed on all 4 sides. Ensure that crop
marks are offset .125 in. from trim.
Allow .125 in. safety area within trim on all 4 sides
(no live matter) Spread ads: Supply in a single
document
MATERIALS REQUIREMENTS FOR
IN-HOUSE DESIGN SERVICES
PHOTOS: Supplied images should be high res (300
dpi) in CMYK. B/W images must be high res (300
dpi) grayscale. Images supplied in RGB will be
converted to CMYK.
LOGOS: Vector .eps or .ai files are preferred. Type
must be converted to outlines unless the fonts are
provided. Jpgs should be 300 dpi.
Native files supplied for corrections/adjustments,
must be accompanied by the fonts and links used
in those files. (Recommended: use the packaging
function in InDesign to gather fonts and links.)
Black type on light background should be defined
as 100% black only.
If we do not receive instructions regarding your
materials, the most recent ad of the same size
scheduled will be picked up. Ad materials received
after the deadline may incur late fees, unless an
ad extension is arranged with ad services prior to
the deadline.
6
PRINT SPECS
AD SIZE
NON-BLEED
TRIM
BLEED
Full Page
7.125” x 9.75”
7.625” x 10.5”
7.875” x 10.75”
Two Page Spread
14.75” x 9.75”
15.25” x 10.5”
15.5” x 10.75”
2/3 Page
4.575” x 9.5”
5” x 10.5”
5.25” x 10.75”
Jr. Spread
14.75” x 4.6”
15.25” x 5”
15.5” x 5.25”
1/2 Page Island
4.575” x 7.125”
5” x 7.5”
5.25” x 7.75”
1/2 Page Horizontal
7” x 4.6”
7.625” x 5”
7.875” x 5.25
1/3 Page Vertical
2.187” x 9.5”
2.75” x 10.5”
3” x 10.75”
1/4 Page Vertical
3.375” x 4.6
1/6 Page Vertical
2.187” x 4.6”
1/6 Page Horizontal
4.575” x 2.187”
1/12 Page Square
2.187” x 2.187”
4-inch Vert.
2.187” x 4”
3-inch Vert.
2.187” x 3”
2-inch Vert.
2.187” x 2”
1-inch Vert.
2.187” x 1”
LAYOUT / PRODUCTION NOTES:
Allow .25 in. safety area within TRIM on all 4 sides (no
live matter).
Ensure that crop marks are offset .125 in. from trim.
1/12
1/4
1/24
Full Page
Bleed
Full Page
2/3 Page
1/6
7
1/2 Page
1/3
Square
1/3
1/6
1/2 Page
Island
AD MATERIAL SUBMISSIONS
Ad files should be submitted via our Ad Portal at
adportal.bonniercorp.com.
SEND ALL OTHER MATERIALS TO:
Dirt Rider / Attn: Carin Hall
15255 Alton Parkway, Suite 300 Irvine, CA 92618
For ads supplied electronically, advertiser must supply an
additional content proofing jpg. We do not accept ads via
e-mail. Electronic files are stored for one year only, unless
otherwise requested in writing.
PRODUCTION CONTACT
760-707-1064
Carin.Hall@bonniercorp.com
TABLET SPECS
iPad Specifications & Features for Bonnier Adobe DPS Platform
For Client Supplied Ads Designed
for Tablet
For Enhancements to your Straight From Print Ad or
Customized Ad Builds
ACCEPTED FORMATS & SPECS
AVAILABLE FEATURES & SPECS
InDesign:
External Web Links
Create document at 768 px x 1024 px. Use
InDesign’s Package Feature for gathering
and supplying fonts and images. If adding
interactive elements such as video, audio
and HTML5, please be sure to test in
Adobe Content Viewer before submitting
and notify your production contact. These
assets must also be submitted withad
materials. For specs on interactivity or
additional screens, see enhancement
details below.
PDF:
•
•
•
Interactive Gallery
•
•
or any rasterized file –
1536 px x 2048 px 264 dpi RGB
Layout Guidelines:
Keep any live material away 130 px from
top and 200 px from bottom of screen
AD MATERIAL SUBMISSIONS
Supply 300 dpi images at 536 px x 2048 px, 8 images max
Button or touchable photo thumbnails bring up larger versions
or scroll through multiple images in one frame
Additional Screens
•
•
10.667” x 14.222” 300 dpi
JPEG:
Your iPad-friendly web page can open up from a link on your ad
without the user having to leave the app
Webpage should not have Flash elements
Avoid pages with long load times
Four total screens max
Two or three more screens can be stacked below your initial ad,
offering more of your messaging and reader engagement
Video Player
•
•
•
•
Maximum length for embedded videos is 30 seconds.
Specs: 720p .mp4 file using .h264 compression
Full Screen: 1280 x 720 (16:9 aspect ratio)
In-Content: Specs are TBD depending upon scope
Advanced Interactivity / HTML 5
Will generally require greater pre-planning and lead time, and a
creative call should take place well in advance of the ad close date.
Adobe Flash elements or links to Flash-based websites are not
compatible withthe iOS platform.
Upload a .zip file of your ad materials and all assets to
the (title) iPad Editon on our ad portal at:
adportal.bonniercorp.com
8
PRODUCTION CONTACT
760-707-1064
Carin.Hall@bonniercorp.com
PRINT RATES
GENERAL DISPLAY RATES
SPECIAL/MARKETPLACE RATES
1X
3X
6X
9X
12X
2nd
$19,005
$18,055
$17,105
$16,155
$15,205
1/4 Page
3rd
$18,140
$17,235
$16,330
$15,425
$14,510
4th
$20,735
$19,695
$18,655
$17,625
$16,590
$16,415
$15,550
$14,685
$13,820
COVERS:
6X
9X
12X
$1,830
$1,740
$1,650
$1,555
$1,465
1/6 Page
$1,560
$1,480
$1,405
$1,360
$1,325
1/12 Page
$895
$865
$825
$785
$745
$17,280
2-Inch Banner
$2,585
$2,460
$2,330
$2,200
$2,070
1-Inch Banner
$1,295
$1,230
$1,165
$1,100
$1,035
$1,570
$1,485
$1,400
$1,345
$1,295
2/3 Page
$12,960
$12,310
$11,660
$11,020
$10,365
4-Inch
1/2 Page
$10,020
$9,520
$9,015
$8,520
$8,020
3-Inch
$1,150
$1,115
$1,050
$1,010
$980
1/3 Page
$6,910
$6,565
$6,220
$5,880
$5,535
2-Inch
$775
$740
$710
$685
$655
BLACK & WHITE:
1-Inch
$390
$370
$350
$335
$325
Full Page
$13,820
$13,135
$12,440
$11,750
$11,055
BLACK & WHITE:
2/3 Page
$10,365
$9,855
$9,330
$8,815
$8,295
1/6 Page
$1,245
$1,180
$1,125
$1,090
$1,060
1/2 Page
$8,020
$7,615
$7,215
$6,815
$6,415
1/12 Page
$715
$690
$665
$630
$600
1/3 Page
$5,530
$5,250
$4,975
$4,700
$4,425
2-Inch Banner
$2,070
$1,965
$1,865
$1,760
$1,660
RETAIL ACCESSORY RATES
1-Inch Banner
$1,035
$985
$935
$880
$825
COVERS:
4-Inch
$1,255
$1,185
$1,120
$1,075
$1,035
3-Inch
$920
$890
$835
$810
$785
2-Inch
$620
$595
$565
$545
$525
1-Inch
$315
$295
$280
$270
$260
2nd
$23,635
$22,925
$22,220
$21,505
$20,315
3rd
$21,665
$21,010
$20,365
$19,710
$18,630
4th
$25,605
$24,830
$24,065
$23,295
$22,015
FOUR COLOR:
Full Page
$6,775
$6,435
$6,095
$5,755
$5,415
2/3 Page
$5,085
$4,825
$4,575
$4,315
$4,070
1/2 Page
$3,925
$3,735
$3,535
$3,340
$3,145
1/3 Page
$2,705
$2,575
$2,445
$2,305
$2,160
BLACK & WHITE:
9
3X
FOUR COLOR:
FOUR COLOR:
Full Page
1X
Full Page
$5,415
$5,145
$4,875
$4,605
$4,335
2/3 Page
$4,065
$3,860
$3,660
$3,455
$3,255
1/2 Page
$3,145
$2,990
$2,830
$2,670
$2,510
1/3 Page
$2,160
$2,060
$1,955
$1,845
$1,730
1/4 Page
$1,465
$1,390
$1,315
$1,245
$1,170
1/6 Page
$1,245
$1,180
$1,125
$1,090
$1,060
Advertising Information:
Katie Kovaleff
Regional Sales Director, West
Katie.Kovaleff@bonniercorp.com
949.291.6783
Ross Cunningham
Regional Sales Director, East
Ross.Cunningham@bonniercorp.com
212.779.5042
Production Information:
Carin Hall
Production Manager
Carin.Hall@bonniercorp.com
760.707.1064