Mobile Connect Brochure - Mobile Shopping Connect

Transcription

WHERE ECOMMERCE INNOVATORS CONNECT
June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA
WHAT IS MOBILE CONNECT?
Based on the massive success of our eCommerce events and our new Connect portfolio, we are
proud to present the second edition of Mobile Connect. We’ve created this interactive, invite-only
event exclusively for our high-level audience of senior Marketing and E-Commerce leaders, who are
faced with translating revenue upside from the enormous opportunity that mobile offers.
Unlike our large-scale Mobile Shopping show we only extend an invitation to 65 senior executives,
whom we hand-selected from some of the most cutting-edge retailers, etailers and brands to
participate in the event where they can:
• Discuss mobile trends and disruptive mobile technologies
• Share strategies and tools to create a compelling customer experience through personalization,
data analytics, digital wallets, geo-fencing and beacon technology
• Analyze how mobile can be leveraged to improve the omni-channel experience at various touch
points
• Have prequalified one-to-one meetings with solution providers you want to learn from
• Participate in interactive workshops, roundtables and think tanks
• Attend networking meals, social events and receptions
Let us give you the tools to optimize your service and add value.
We provide custom-made content and arranged networking that will set you up for success: Our
mission is to make your job easier.
We look forward to welcoming you to San Diego!
Regards,
Kai Hahn
Head of Production
Mobile Connect
kai.hahn@wbresearch.com
June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com
2
YOU’RE IN GREAT COMPANY
To ensure you receive the highest degree of specialized content, we have made Mobile Connect an
invitation-only gathering for key decision-makers from top retailers, etailers and brands. Why? We want
you to network with fellow executives whose problems are similar to yours and who’s insights will help
you to be successful.
You will be shaking hands and collaborating with CMOs/ CIOs/ CTOs/Chief Digital Officers and EVPs/
SVPs / VPs/Senior Directors/Directors of:
·· Mobile
·· Product Management
·· Product Marketing
·· Digital/Digital Innovation
·· Customer Experience
·· Social Media
·· Mobile Commerce/
mCommerce
·· Emerging Technology
·· Consumer Business
·· Ecommerce
·· Digital Marketing
·· Loyalty and Retention
·· Online Marketing
·· New Media
·· Omni-channel/Multichannel
·· Site Marketing
Past Attendees Included:
3
MEET OUR DISTINGUISHED SPEAKER FACULTY
Dennis Maloney
VP, Chief Digital Officer
Domino’s Pizza
Johnny Volk
Head of Social Media
Stubhub
Ozgur Dogan
Chief Marketing Officer
hepsiburada.com
Amanda Greenberg
Head of E-Commerce
KIND
Kedar Deshpande
Head of Mobile Marketing Strategy
Zappos
Adele Dagher Nasr
Director, Marketing
3 Day Blinds
George Haynes
Head of New Media Marketing
Caesars Entertainment Corporation
Eric Tam
VP, Global Digital Experience and
Commerce
Benefit Cosmetics
Sasha Kadey
VP of Digital Marketing
Luxury Brand Partners
John Rospenda
VP of Marketing
JustFab
Charis Marquez
Director, Site Merchandising/Vertical Experience
Sam’s Club
Shanin Molinaro
Vice President, Marketing, Hudson Bay Company
Lord & Taylor
Leah Thelen
AVP, Digital Strategy, E-Commerce & Customer
Insights
L’Oreal USA
Rob Matousek
Director/GMM (General Merchant Manager) E-Commerce
American Greetings
Michael Gartenberg
Former Sr. Director, Worldwide
Product Marketing
Apple
Lisa Bankston
Director, Digital Marketing
Harry & David
Chrissy Ginieczki
Vice President Ecommerce
Williams-Sonoma
Mark FelcanSmith
Director, Mobile and In-Store Digital Experience
Kohl’s Department Stores
Justin Aronstein
Head of E-Commerce Conversion Rate
and Web Development
Living Direct
4
WHAT MAKES THE EXPERIENCE UNIQUE?
Mobile Connect provides the right information in the right learning environment.
Keynote Presentations:
Learn from senior-leadership representing
the top retailers, etailers and brands that
deliver content relevant to your job function
in a TED sytle format.
Roundtables:
Informal discussions with your peers
moderated by an industry innovator. You
choose the roundtable based on your
interests and have actual conversations that
produce actionable takeaways.
Consultative Business Meetings:
An integral part of your agenda is the oneto-one consultative business meetings with
leading solution providers. You choose who
you want to meet based on the solutions
your business needs. This unique aspect
of Mobile Connect serves to simplify and
save you time for sourcing new technology,
services and solutions.
Panel Debates:
Carefully selected topics that inspire
controversy and generate passionate opinions
from the participating speakers.
Workshops:
Roll-up your sleeves and choose the topics
that best fit your responsibilities from over
15 hands-on workshop sessions spread
throughout the three days.
Facilitated Networking:
Leveraging the valuable group of executives all
in one place, we incorporate structured time
in to your agenda to ensure you meet with the
attendees you most want to.
The Fun Stuff:
There’s nothing like mixing business with
pleasure, so we take full advantage of the
beautiful setting to serve up spectacular social
events for you and your fellow attendees to
kick back and make the most of your time!
“I can easily say that it was one of the best conferences I have ever
attended. The organization was flawless; the topics, the speakers and the
attendees were a unique combination of talent, experience and creativity.
I cannot wait to be part of the next event.”
Giacomo Lami, Director of Mobile Product Management, Rakuten
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AGENDA-AT-A-GLANCE:
DAY ONE
•
June 12, 2016
12:00 – 1:00
CONFERENCE REGISTRATION
1:00 – 1:10 SOLUTION PROVIDER ORIENTATION
1:10 – 1:15 DELEGATE ORIENTATION
1:15 – 1:30 CHAIR’S WELCOME AND OPENING REMARKS
1:30 - 2:00 ICE BREAKER: Speed Business Card-Swap
And Delegate Introductions
2:00 -2:30 KEYNOTE: Understand the Scope and
Possibilities of Mobile in the Age of IoT, Apple
TV and Wearables
2:30 – 3:00 PANEL DISCUSSION: To App Or Not To App
3:00 – 3:30 PANEL DISCUSSION: The Agony of Choice Responsive Web Design vs. Mobile Sites vs.
Native Apps
3:35 - 4:05 DAY TWO
WORKSHOP
4:10 - 4:40 BUSINESS MEETINGS | INNOVATION
WORKSHOP
4:40 - 5:05 NETWORKING BREAK
5:05 - 5:50 CUSTOMER ROUNDTABLES: Four static
roundtables with 10 delegates each
5:55 - 6:25 BUSINESS MEETINGS | INNOVATION
WORKSHOP
6:25- 6:55 BUSINESS MEETINGS | THINK TANK:
Strategic Approaches To Reach
The Global Market
7:00 -8:00
COCKTAIL HOUR
8:00 DINNER FOR ALL GUESTS
2:05 – 2:35 BUSINESS MEETINGS | INNOVATION
WORKSHOPS
2:40 – 3:10 BUSINESS MEETINGS | THINK TANK: How Do
You Decide What Features To Prioritize?
3:10 – 3:35 NETWORKING BREAK
3:35 – 4:05 INNOVATOR CASE STUDY: Integrate
Personalization Into The Site User Experience
4:05 – 4:25 KEYNOTE SESSION BROUGHT TO YOU BY
SPONSOR COMPANY
4:25 – 4:55 PANEL DISCUSSION: The Impact and
Implications of New Payment Systems
5:00 – 5:30 BUSINESS MEETINGS | THINK TANK :
Increase Customer Generated Content To
Drive Brand Loyalty
BUSINESS MEETINGS | THINK TANK: The
Golden Rules For Customer Acquisition &
Customer Retention
6:15 – 7:15
COCKTAIL HOUR
7:15
DINNER FOR ALL GUESTS
BUSINESS MEETINGS | INNOVATION
•
June 13, 2016
7:45 – 8:45 BREAKFAST
8:45 -9:00 CHAIR’S DAY TWO WELCOME
9:00 – 9:30 INNOVATOR CASE STUDY: Hepsiburada’s
Mobile Journey
9:30 – 10:00 PRESENTATION: Integrate Mobile Into Your
Overall Cross-Device Omni-Channel Strategy
10:00 – 10:25 NETWORKING BREAK
10:25- 10:55 DELEGATE TO DELEGATE NETWORKING:
BIRDS OF A FEATHER SESSION
WORKSHOP: The Epidemic Of Web Page
Obesity - And Why It’s Not All Bad
11:35 – 12:05 BUSINESS MEETINGS | THINK TANK: What
Agile Means For The Structure Of Your
Teams
12:10 – 1:15 LUNCH
1:15 – 2:00 USER EXPERIENCE ROUNDTABLES: Four
static roundtables with 10 delegates each
DAY THREE
•
5:35 – 6:05
June 14, 2016
7:30 – 8:30 BREAKFAST
8:30- 8:45 CHAIR’S DAY THREE WELCOME
8:45 – 9:15 INNOVATOR CASE STUDY: Let Me Show You
How! Guiding the Interaction of Consumers
with New Technologies
9:15 – 9:45 PANEL DISCUSSION: Beacons – Leveraging
Mobile In the Physical World
9:50 – 10:20 BUSINESS MEETINGS | THINK TANK:
Leveraging Local Social
WORKSHOP
WORKSHOP
WORKSHOP
12:05 CLOSING LUNCHEON
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DAY ONE: UNDERSTAND CURRENT TRENDS IN MOBILE
June 12, 2016
12:00
CONFERENCE REGISTRATION OPENS
1:00
SPONSOR ORIENTATION
2:30
PANEL DISCUSSION: To App Or Not To
App
·· Assess the current landscape of apps
1:10
DELEGATE ORIENTATION
·· How to provide a relevant and compelling
experience through mobile
A brief welcome from the event organizer
with an overview of the day’s sessions and
activities.
·· Hear how companies are using apps to reach
their VIP customer and extend the lifetime
value of their loyal customers
1:15
CHAIR’S WELCOME AND OPENING
REMARKS
By Smartfocus
1:30
ICE BREAKER: Speed Business CardSwap and Delegate Introductions
2:00
Delegates have an opportunity to introduce
themselves to one another in a “speeddating” format. They are each given three
questions to answer during the introduction
and then move on to the next delegate.
Moderated by Anne Sophie Hurst, Managing
Director, SF, Prolific Interactive
Chrissy Ginieczki, Vice President Ecommerce,
Williams-Sonoma
Mark FelcanSmith, Director, Mobile and In-Store
Digital Experience, Kohl’s Department Stores
3:00
PANEL DISCUSSION: The Agony of
Choice - Responsive Web Design vs.
Mobile Sites vs. Native Apps
KEYNOTE: Understand the Scope
and Possibilities Of Mobile In The
Age Of IoT, Apple TV And Wearables
If you have to make a choice it’s important to
understand the advantages of all options when
addressing your company’s mobile priorities.
Hear from cutting-edge retail leaders about their
decision making process and lessons learned
from optimizing their mobile experience.
·· Understand current mobile trends in the retail
industry
Mobile is booming and new technologies
such as wearables IoT and Apple TV are
opening up new business possibilities and
interactions with consumers. Explore how
retailers are thinking about those platforms,
how the Apple TV app store will function, if
retailers need to invest in it and what other
technologies could be game changers for
commerce in the near future.
·· Assess the new ways of shopping and
usage of different channels
·· Knowing your customer is half the battle:
understand which channel combination your
customers use
·· Assess the weaknesses, opportunities and
threats of each mobile strategy
·· Highlight how SEO is changing and your
visibility in search engines depending on your
mobile presence
Adele Dagher Nasr, Director, Marketing, 3 Day
Blinds
·· Explore how the proliferation of mobile
devices fosters a demand mindset change
Leah Thelen, AVP, Digital Strategy, eCommerce &
Customer Insights, L’Oreal USA
·· Discuss the implications of wearables,
connected cars and smart refrigerators for
commerce and business opportunities on
the horizon
Eric Tam, VP, Global Digital Experience and
Commerce, Benefit Cosmetics
·· Interactive mobile commerce means what?
Michael Gartenberg, former Sr. Director,
Worldwide Product Marketing, Apple
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DAY ONE: CONTINUED
3:35
BUSINESS MEETINGS
·· Understand the effectiveness of each
marketing tool and site performance
·· Best practices for tracking and measuring in
the ad space
INNOVATION WORKSHOP
Concurrent with Business Meeting
Lead by AppBoy
4:10
BUSINESS MEETINGS
·· How to measure customer satisfaction
5:55
INNOVATION WORKSHOP
Lead by Blue Triangle Technologies
4:40
NETWORKING BREAK
5:05
ANALYTICS ROUNDTABLES Suggested topics include:
BUSINESS MEETINGS
INNOVATION WORKSHOP
Personalization: How Much Is Too Much
From personalized product recommendation
to personalized search results to personalized
banner adds
6:25
BUSINESS MEETINGS
THINK TANK
·· Key considerations to make the
transition from personalized to
predictive
Strategic Approaches To Reach The Global
Market
·· Tackling the difficult question of
attribution
Eric Tam, VP, Global Digital Experience and
Commerce, Benefit Cosmetics
·· Assess the landscape of analytical tools
to get the most out of your data
·· What effective ways exist to measure
content delivery
7:00
8:00
COCKTAIL HOUR
WBR Connect is a new division of WBR which focuses on bringing together
the most senior-level executives for a by-invitation only gathering where
they can share their actual business cases with other top executives and
learn from a few selected solution providers about technologies that will
aid them in their daily challenges. WBR Connect is a complement to our
existing large scale conference business and serves as a sales platform for
intimate business case sharing and gives us the opportunity to match senior
executives with the solutions they need.
WBR - BUILDING RELATIONSHIPS ONE CONVERSATION AT A TIME.
8
DAY TWO: OPTIMIZING THE MOBILE EXPERIENCE
June 13, 2016
7:45
BREAKFAST
8:45
CHAIR’S DAY TWO WELCOME
11:00
by Branding Brand
BUSINESS MEETINGS
INNOVATION WORKSHOP
The Epidemic Of Web Page Obesity - And Why
It’s Not All Bad
·· Highlight our decision making process for
design decisions made
Learn how web performance impacts your
business and brand experience as you innovate
to meet your customers demands. Everything
you don’t know about mobile performance might
be slowing you down. It’s possible to have your
‘heavy’ website and still be fast.
David Hsieh, VP Marketing, Instart Logic
Ozgur Dogan, Chief Marketing Officer,
hepsiburada.com
11:35
BUSINESS MEETINGS
9:30
PRESENTATION: Integrate Mobile
Into Your Overall Cross-Device
Omni-Channel Strategy
9:00
INNOVATOR CASE STUDY:
Hepsiburada’s Mobile Journey
·· Moving from a mobile site to a responsive
website
·· Outline how analytics were leveraged for
our decision making process
·· Key considerations when developing
a comprehensive mobile engagement
strategy
·· Cross-device interplay: How to create
smooth transitions in the customer journey
·· Customization pushing the right message at
time through the right device
·· Assess the different usage scenarios of
mobile and how it can provide the most
value to customers while driving sales
·· Collect and leverage important data
through mobile
·· Tackling attribution and measurement
Charis Marquez, Director, Site Merchandising/
Vertical Experience, Sam’s Club
10:00
NETWORKING BREAK
10:25
DELEGATE TO DELEGATE & SPONSOR
TO SPONSOR NETWORKING
Birds Of A Feather Session
THINK TANK
What Agile Means For The Structure Of Your
Teams
Justin Aronstein, Head of E-Commerce
Conversion Rate and Web Development, Living
Direct
12:10
LUNCH
1:15
USER EXPERIENCE ROUNDTABLES Topics may include:
User experience trumps everything else when
it comes to mobile and most customers will not
give you another chance if you don’t get it right
the first time. They will expect it to be a great
experience and that means that it’s intuitive,
convenient and fast. Discuss with peers lessons
learned and how they have created compelling
mobile experiences.
·· Leverage channel profiles to meet customer
expectations and give them the functionality
they need
·· Integrate Mobile with Social and Video
·· Increase repeat purchase behaviour: What do
you give the loyal customer that keeps them
coming back?
·· Leverage text messages for a customer
feedback loop
9
DAY TWO: CONTINUED
2:05
BUSINESS MEETINGS
Let’s Make This Fun!
Create customer engagement through gamification
support contactless card reading, while digital
wallets and mobile payment systems like
google wallet and apple pay offer consumers
a new, credit card free, convenient payment
option. With most traffic moving drastically
from desktop to mobile having options there is
paramount. Understand how the new payment
systems will affect your business.
2:40
BUSINESS MEETINGS
·· Discuss if Mobile payments options add value
to the customer experience
THINK TANK
·· Assess how different payment options tie
into loyalty
INNOVATION WORKSHOP
·· Balance security vs convenience
How Do You Decide What Features To Prioritize?
Amanda Greenberg, Head of e-Commerce,
KIND
·· Understand the impact and implication of
EMV chips and digital wallets
Colin Luce, Launch Team, North America,
Klarna
3:10
NETWORKING BREAK
Lisa Bankston, Director, Digital Marketing,
Harry & David
3:35
INNOVATOR CASE STUDY: Integrate
Personalization Into The Site User
Experience
5:00
BUSINESS MEETINGS
·· Mining data effectively and leverage data
analytics for a meaningful, personalized
experience
·· Integrate personalization at different touch
points in the online experience
Kedar Deshpande, Head of Mobile Marketing
Strategy, Zappos
4:05
Keynote Session Brought To You By
Event Partner
4:25
PANEL DISCUSSION: The Impact
And Implications Of New Payment
Systems
The Payment space is currently exploding with
many new options, credit card companies
are moving to EMV chips to reduce fraud and
THINK TANK
Increase Customer Generated Content To
Drive Brand Loyalty
Shanin Molinaro, Vice President, Marketing,
Hudson Bay Company, Lord & Taylor
5:35
BUSINESS MEETINGS
THINK TANK
The Golden Rules For Customer Acquisition &
Customer Retention
John Rospenda, VP of Marketing, JustFab
6:15
COCKTAIL HOUR
7:15
WHAT PAST ATTENDEES SAY
“Well managed conference that was probably the best I have ever attended. The timing was excellent
and the communication was superb. This was a great combination of proficiency, customer awareness
and business acumen. The people I had access to, the business leaders I was able to meet with and
the blend of business and informal dialogue was a breath of fresh air setting this trip apart from the
standard conference and conventions I have attended.”
Gary Kazmer, General Manager Global e-Commerce, Crayola
10
DAY THREE: LEVERAGE MOBILE TO DRIVE
IN-STORE SALES
June 14, 2016
7:30
BREAKFAST
8:30
CHAIRMAN DAY THREE WELCOME
8:45
9:50
BUSINESS MEETINGS
INNOVATOR CASE STUDY: Let Me Show
You How! Guiding The Interaction Of
Consumers With New Technologies
·· Strategies to educate customers on new
technologies
·· What content to use
·· Integrate new technologies with other platforms
to push usage
·· How to connect the dots between different
platforms and management systems to track the
customer end-to-end
9:15
THINK TANK: Leveraging Local Social
·· How can a retailer take advantage of local social
·· What social media channels should be utilized
·· Examples of brands doing this today
Johnny Volk, Head of Social Media, Stubhub
10:25
BUSINESS MEETINGS
INNOVATION WORKSHOP
Abandoned Shopping Cart – What Now?
Sasha Kadey, VP of Digital Marketing, Luxury
Brand Partners
Assess effective strategies to not lose a sale once the
shopping cart has been abandoned
PANEL DISCUSSION: Beacons –
Leveraging Mobile In The Physical World
11:00
BUSINESS MEETINGS
·· Assess the status quo of beacon and geo-fencing
technology
·· Discuss the do’s and don’ts of beacon usage
based on recent pilots
·· Create user recognition that is not intrusive
·· How to target consumers with coupons
George Haynes, Head of New Media Marketing,
Caesars Entertainment Corporation
Shanin Molinaro, Vice President, Marketing,
Hudson Bay Company, Lord & Taylor
Johnny Volk, Head of Social Media, Stubhub
THINK TANK
Mobile Technologies That Enhance The In Store
Experience
11:35
BUSINESS MEETINGS
INNOVATION WORKSHOP
Mastering The Innovation Game
Discuss with peers how they keep day to day
operations moving while innovating
12:05
CLOSING LUNCH
WHAT PAST ATTENDEES SAY
“I found the show to be really helpful in seeing how retailers and brands are leveraging mobile to drive their
shopping experience. The format of the show is pretty unique with main stage presentations, one on one vendor
meetings, and small round table discussions that allow for a more personalized experience and very open
dialogue. I have attended a lot of similar shows, but this one was really helpful for me in taking back some
specific action items, especially with a number of the suppliers that I was introduced to.”
Mike Hornigold, Group Director of Emerging Shopper Technologies, Coca Cola
11
INTERESTED IN ATTENDING?
If you’re the Mobile or mCommerce leader in your business and could profit from exclusive
knowledge sharing with your peers and insight into the most innovative technologies on the
market, then Mobile Connect is designed specifically for you. To request an invite please
contact:
Leah Price
Head of Delegate Acquisition
Phone: 646.200.7512
Email: leah.price@wbresearch.com
INTERESTED IN SPONSORING?
Meet senior executives, benchmark and build relationships to advance deals with your target
market. You’ll meet with companies that are qualified - and presently looking to - invest in your
area of expertise. For more information on a customized package which can include: 1-to-1
meetings, networking and speaking engagements please contact:
Felippe Velloso
Managing Director
Phone: 646-200-7840
Email: felippe.velloso@wbresearch.com
12

Mobile Connect Brochure - Mobile Shopping Connect

Transcription

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