Table of Contents Table Description 1 GO1.1. [Live in] Based on
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Table of Contents Table Description 1 GO1.1. [Live in] Based on
Table of Contents Table Description 1 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 2 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 3 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 4 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 5 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 6 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 7 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 8 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 9 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 10 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 11 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 12 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 13 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 14 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 15 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 16 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 17 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 18 19 20 21 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 22 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 23 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to. 24 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 25 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 26 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 27 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 28 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 29 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 30 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 31 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 32 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 33 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 34 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 35 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 36 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 37 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 38 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 39 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 40 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 41 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 42 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 43 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 44 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 45 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 46 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 47 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 48 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 49 GO1 1 [Live in] Based on what you have seen yourself or heard about from others which three cities in the world do you think are the best to GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to. 50 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 51 GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 52 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 53 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 54 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 55 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 56 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 57 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 58 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 59 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 60 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 61 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 62 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 63 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 64 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 65 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 66 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 67 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 68 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 69 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 70 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 71 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 72 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 73 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 74 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 75 GO1 2 [Visit] Based on what you have seen yourself or heard about from others which three cities in the world do you think are the best to GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to. 76 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 77 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 78 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 79 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 80 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 81 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 82 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 83 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 84 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 85 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 86 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 87 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 88 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 89 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 90 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 91 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 92 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 93 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 94 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 95 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 96 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 97 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 98 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 99 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 100 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 101 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to. 102 GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 103 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 104 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 105 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 106 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 107 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 108 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 109 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 110 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 111 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 112 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 113 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 114 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 115 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 116 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 117 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 118 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 119 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 120 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 121 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 122 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 123 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 124 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 125 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 126 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 127 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 128 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 129 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 130 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 131 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 132 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 133 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 134 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 135 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 136 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 137 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 138 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 139 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 140 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 141 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 142 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 143 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 144 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 145 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 146 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 147 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 148 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 149 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 150 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 151 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 152 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A2. Please indicate your gender A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3 Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A3. Please indicate your age A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 A4. Which of the following best describes your employment status? A4. Which of the following best describes your employment status? A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A6. Education A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A7. What is your marital status? A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8. Household income A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a What is the value of your household'ss investable assets? A8a. What is the value of your household investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8a. What is the value of your household's investable assets? A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A8b. Please select all that apply: A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9 A A9. Are you the chief income earner in your household? th hi f i i h h ld? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? A9. Are you the chief income earner in your household? QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country QCountry. Country R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? R1. Are you the owner of a business? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? A4a. Are you a senior executive or senior decision maker/leader in your company? Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Gender Female B Total Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 18147 12000 2524 21% 9042 5979 1278 21% Sydney, Australia 2440 20% 1218 20% 1222 20% 903 17% London, United Kingdom 2098 17% 972 16% Paris, France 1985 17% 859 14% 9105 6021 1246 21% Under 35 C 7107 5289 840 16% New York City, United States 1967 16% 954 16% 1126 19% A 1127 19% A 1014 17% Toronto, Canada 1766 15% 909 15% 857 14% 1100 21% DE 985 19% DE 1109 21% DE 613 12% Abu Dhabi, United Arab Emirates 1621 14% 741 12% 690 13% Stockholm, Sweden 1612 13% 880 15% B 797 13% 815 14% 577 11% Berlin, Germany 1429 12% 706 12% 723 12% Los Angeles, United States 1231 10% 603 10% 628 10% Oslo, Norway 1228 10% 582 10% Amsterdam, The Netherlands 1172 10% 647 11% B 589 10% 702 13% DE 678 13% DE 413 8% 583 10% 492 9% Tokyo, Japan 1122 9% 572 10% 551 9% Auckland, New Zealand 1012 8% 518 9% 494 8% 626 12% DE 318 6% Singapore, Singapore 1003 8% 497 8% 505 8% 440 8% Copenhagen, Denmark 966 8% 495 8% 471 8% 301 6% Rome, Italy 900 8% 379 6% Helsinki, Finland 791 7% 408 7% 521 9% A 383 6% 457 9% DE 305 6% Washington, United States 742 6% 334 6% Hong Kong, China 645 5% 408 7% A 274 5% 379 7% DE 298 6% Madrid, Spain 573 5% 262 4% Brussels, Belgium 538 4% 371 6% B 311 5% B 265 4% 273 5% 303 6% DE 181 3% Istanbul, Turkey 493 4% 240 4% 254 4% Osaka, Japan 491 4% 244 4% 247 4% Boston, United States 479 4% 227 4% 252 4% Chicago, United States 476 4% 217 4% 259 4% 50 to 64 E Low F Household Income Medium G 6240 3919 894 23% C 874 22% C 587 15% 4800 2792 790 28% CD 663 24% C 411 15% 5796 4128 820 20% 7409 4720 996 21% 654 16% 588 15% 413 15% 997 21% F 823 17% H 812 17% H 766 16% 530 14% E 657 17% C 588 15% CE 555 14% C 425 11% 359 9% E 448 11% C 377 10% 297 8% 762 18% H 701 17% 329 12% 675 16% 495 18% C 343 12% 545 13% 480 17% CD 301 11% 193 7% 368 13% CD 303 11% C 199 7% 540 13% GH 512 12% GH 409 10% 372 9% 533 13% GH 235 6% 313 11% CD 187 7% 291 7% 274 7% C 220 6% 212 8% C 143 5% 238 6% 215 5% 132 5% 155 4% 115 4% 173 4% C 166 4% E 145 4% 183 7% CD 63 2% 154 4% 117 4% 142 4% 83 3% 161 4% E 162 4% E 101 3% 86 3% 223 4% E 154 3% 172 3% DE 143 3% E 134 3% E 101 2% 97 2% 120 3% E 101 3% E 95 2% 265 5% E 247 5% DE 209 4% 251 5% DE 199 4% Rio de Janeiro, Brazil 447 4% 228 4% 219 4% 423 4% 181 3% Cape Town, South Africa 342 3% 242 4% B 166 3% Seoul, South Korea 331 3% 153 3% 178 3% Beijing, China 314 3% 170 3% 143 2% Shanghai, China 275 2% 124 2% 150 2% Bangkok, Thailand 268 2% 142 2% 126 2% Buenos Aires, Argentina 262 2% 120 2% 143 2% Kuala Lumpur, Malaysia 248 2% 236 2% 143 2% B 120 2% 106 2% Mumbai, India Sao Paulo, Brazil 234 2% 113 2% 121 2% 126 2% DE 105 2% Mexico City, Mexico 225 2% 108 2% 116 2% Moscow, Russia 192 2% 103 2% Jakarta, Indonesia 162 1% Budapest, Hungary 161 1% Guangzhou, China 116 1% Cairo, Egypt 116 1% Casablanca, Morocco 136 3% D 102 2% 73 2% 304 11% C 211 8% 630 15% GH 489 12% 390 10% C 351 9% E 353 9% C 257 7% Mecca, Saudi Arabia 176 3% Age 35 to 49 D 216 5% Marital Status Married Other I J 4801 3003 677 23% F 756 25% FG 461 15% 9019 5637 1248 22% J 1257 22% J 877 16% 458 15% 891 16% 503 17% 808 14% 703 15% F 608 13% H 702 15% F 536 11% 504 17% FG 334 11% 889 16% J 822 15% J 737 13% 466 10% H 529 11% H 469 10% 246 8% 504 9% 407 9% H 402 9% F 402 9% F 420 9% F 373 8% 407 14% F 330 11% 581 10% Low K 9128 6363 1276 20% 5419 4491 877 20% Education Medium L 947 15% 802 18% M 725 16% 706 17% M 703 16% 477 15% 932 15% 539 17% 932 15% 647 14% 650 15% 469 14% 799 13% 461 14% K 316 10% 880 14% O 695 11% 732 12% 146 11% 508 11% M 580 13% LM 359 8% 608 14% M 695 16% KM 605 14% KM 387 9% 360 11% 875 14% 653 15% M 456 10% 959 16% O 841 14% 733 13% 127 9% 264 8% 584 10% 131 10% 524 12% KM 460 11% K 350 8% 345 11% K 311 10% 669 11% O 621 10% 647 11% N 559 10% 551 9% 132 10% 1115 10% P 1040 10% 204 10% 1393 14% R 1234 12% R 1052 11% R 1045 10% R 968 10% 748 10% 423 10% 272 8% 507 8% 111 8% 1011 9% 176 9% 946 9% 667 9% 339 8% 566 9% O 526 9% 125 9% 888 8% 180 9% 832 8% 476 8% 140 10% Q 90 7% 863 8% 754 8% 876 8% 249 12% S 141 7% 83 6% 817 8% 132 7% 316 7% K 268 6% 248 8% K 176 5% 428 7% 470 8% N 363 6% 825 8% R 768 8% 727 9% U 762 10% U 654 8% U 542 7% 455 11% T 285 7% 405 9% K 288 7% 361 11% KL 424 13% KL 284 9% K 210 6% 616 11% N 446 8% 79 6% 712 7% 117 6% 675 7% 519 7% 358 8% T 272 6% 362 6% 380 6% 76 6% 666 6% 120 6% 623 6% 451 6% 291 7% 220 5% 152 5% 329 5% 316 5% 548 5% 425 6% 220 5% 137 4% 283 5% 290 5% 137 7% S 96 5% 508 5% 182 4% 98 7% Q 72 5% 477 5% 335 4% 130 4% 306 5% O 238 4% 232 4% 47 4% 491 5% 74 4% 328 4% 255 4% 64 5% 429 4% 231 4% 260 4% 49 4% 442 4% 121 6% S 68 3% 464 5% R 372 4% 238 6% T 211 5% 423 4% 312 4% 630 10% 401 9% 475 8% 372 12% FG 381 13% FG 250 8% 542 10% J 596 11% J 442 8% 647 10% I 470 7% 500 11% LM 312 7% 407 6% 524 8% 329 7% L 277 6% 250 6% 390 7% 347 6% 511 8% I 445 7% 403 9% LM 227 5% 282 7% 173 6% 348 6% 395 6% 215 5% 245 5% 184 6% 310 5% 249 6% GH 194 5% H 164 4% 222 5% H 223 5% H 156 3% 100 3% 335 6% J 226 4% 298 7% M 273 6% M 254 6% LM 192 4% 235 6% GH 146 4% 180 4% H 204 4% 128 4% 233 4% 246 4% 191 5% G 187 5% GH 201 5% GH 74 2% 171 4% 112 4% 222 4% 254 4% 171 4% 86 3% 169 3% 126 3% 64 2% 278 4% I 166 3% 88 2% 176 3% 61 2% 86 2% 171 3% 77 2% 90 2% 122 3% H 78 2% 151 3% 163 3% 124 2% 103 2% M 86 2% 75 3% 151 3% J 123 2% 156 3% LM 120 3% 90 2% 133 3% F 131 3% H 119 3% F 100 2% 160 3% 51 2% 177 6% FG 110 4% FG 59 2% 257 5% J 166 3% 145 2% 89 2% 92 2% 137 3% GH 93 2% 92 2% H 95 2% 33 1% 93 2% 56 2% 148 3% LM 85 2% 74 2% M 79 2% 88 2% 48 2% 106 2% 40 1% 53 1% 105 2% H 79 2% H 71 2% 30 1% 147 3% J 130 2% J 97 2% 170 3% I 101 2% 137 2% 19 1% 118 2% 107 2% 87 2% M 50 1% 41 1% 85 2% 107 2% 99 2% M 134 3% LM 70 2% 51 2% F 28 1% 93 2% J 66 1% 70 1% 61 1% 55 1% 50 1% 50 1% 40 1% 72 3% C 54 2% 74 2% 203 15% 576 18% 207 7% 86 3% 272 20% 749 18% 209 7% 38 1% 1154 20% 1151 20% N 1053 18% N 1035 18% N 806 14% 659 20% 773 17% 541 10% 244 4% 2058 1341 249 19% 347 5% I 294 5% 238 4% 279 4% 207 5% L 236 5% LM 178 4% 220 5% LM 205 5% M 209 5% LM 124 3% 217 5% M 119 3% 140 3% 167 5% L 115 4% 579 9% O 430 7% 16089 10659 2275 21% P 2167 20% 3281 2034 412 20% 1895 18% P 1782 17% 216 16% 1751 16% 186 14% 1579 15% 780 13% 199 15% 387 7% 598 14% T 495 11% T 429 10% 501 5% 179 9% 184 9% 736 10% 800 10% 295 4% 240 6% 312 7% 198 5% T 179 4% 83 3% 226 4% 405 4% 64 3% 383 4% 272 4% 175 4% 109 3% L 103 3% 215 4% 208 4% 47 4% 376 4% 79 4% 344 3% 238 3% 176 3% 165 3% 271 3% 294 3% 273 3% 241 3% U 228 3% 185 4% T 101 2% 180 3% N 130 2% 109 5% S 58 3% 232 2% 151 2% 71 5% Q 37 3% 42 3% 271 3% 51 2% 263 3% 127 2% 34 3% 240 2% 57 3% 217 2% 47 3% Q 28 2% 221 2% 66 3% S 40 2% 202 2% 38 3% Q 50 4% Q 34 3% 211 2% 190 2% 200 2% 58 3% S 92 5% S 46 2% 188 2% 177 2% U 176 2% U 146 2% 40 3% Q 27 2% 184 2% 43 2% 182 2% 135 2% 89 2% 165 2% 40 2% 152 2% 113 1% 80 2% 135 1% 44 2% S 24 1% 118 1% 30 1% 137 1% 132 2% U 96 1% 81 1% 83 1% 33 1% 159 4% M 105 2% 115 3% 164 5% KL 55 2% 69 2% 183 3% O 148 2% 87 3% K 40 1% 156 3% O 120 2% 112 2% 84 3% KL 143 4% KL 47 1% 135 2% 113 2% 123 2% 113 2% 112 2% 122 2% 40 1% 106 2% 119 2% 39 1% 90 1% 102 2% 92 1% 70 1% 70 2% K 32 1% 68 2% KL 43 1% 84 1% 77 1% 24 1% 59 1% 57 1% 36 1% 33 1% 68 1% 48 1% 44 1% M 41 1% K 29 1% 15 * 63 1% O 51 1% 142 2% 57 1% 59 1% 46 1% 38 1% 32 1% 35 1% 27 1% 56 1% GH 39 1% 41 1% G 21 1% 42 1% 61 1% E 61 1% E 39 1% 37 1% 102 1% 70 1% B 75 1% B 59 1% 52 2% C 12 * 35 1% 22 1% 66 1% J 52 1% Warsaw, Poland 92 1% 44 1% 48 1% 39 1% 23 1% 34 1% 39 1% 18 1% 49 1% 44 1% Tel Aviv, Israel 80 1% 48 1% 32 1% 26 * 29 1% 21 * 32 1% 35 1% 22 * 11 * 19 * 16 * 28 1% F 9 * 46 1% 28 1% E 15 * E 15867 300% 30 1% D 25 1% C 4 * 42 1% M 24 1% 24 * 19 * 21 * 9 * 30 1% K 14 * 9 * 2 * 11 * 8 * 8 * 12 * 14 * 11 * 6 * 9 * 11758 300% 8375 300% 12384 300% 14159 300% 9008 300% 16910 300% 19090 300% 13474 300% 12804 300% 9722 300% 18411 300% 17589 300% Table of Contents 551 13% 831 11% 195 10% 169 4% 81 1% 18064 300% 1061 14% 182 4% 77 2% F 63 1% 17936 300% 219 11% 310 4% 33 1% 36000 300% 580 13% 1466 14% P 1302 12% P 1100 10% 295 4% 29 1% Sigma 1041 14% 410 4% 65 2% E 51 1% 20 * 1336 13% 384 4% 68 1% 10 * 285 14% 92 5% 62 1% 23 * 600 14% 1422 13% 69 3% 100 2% B 80 1% 16 * 1165 15% 427 4% 41 1% 43 * 728 17% 1476 15% 408 4% 60 2% 26 * 1239 16% 290 14% 68 5% Q 42 3% 92 2% Karachi, Pakistan 851 20% T 743 17% 52 4% 89 1% Tehran, Iran 1243 16% 322 16% 1690 17% R 1645 17% 227 4% 51 2% 17 1% 296 15% 257 4% N 220 4% 70 2% 40 1% 1634 21% U 1247 16% 805 19% 1773 18% 252 4% 104 2% 60 1% LM 47 1% 2028 20% 325 16% 220 4% 50 2% 43 1% E 37 1% 412 20% 136 4% 79 2% 95 1% 5998 4301 875 20% 117 4% 100 2% H 98 2% H 127 3% GH 78 2% 62 1% L 48 1% 114 8% 12149 7699 1650 21% 165 4% 49 2% 45 2% 203 15% 14866 9966 2112 21% 140 3% 98 2% E 64 2% 115 2% Employment Status Total Non T U 894 20% 574 10% 256 5% J 212 4% 8307 5863 1157 20% Senior Executive/Decision Yes No R S 1182 19% 284 9% 111 4% Business Owner Yes No P Q 1221 19% I 1094 17% I 1159 18% I 876 14% 320 11% F 169 6% 6366 3241 690 21% Chief Income Earner Yes No N O 9840 6137 1367 22% O 1285 21% 848 13% I 727 11% I 654 10% 163 5% FG 73 2% High M 6362 4268 958 22% K 887 21% 338 7% F 275 6% 99 4% 306 7% High H 83 2% M 31 1% 27 1% 27 2% Q 21 2% 39 1% 23 2% Q 22 2% Q 12 1% 41 1% 46 1% 34 1% 20 * 23 * 18 * 9 * 234 2% 186 2% 140 1% 93 1% 223 2% 144 1% 224 3% U 184 2% 195 3% U 146 2% 102 2% 90 2% 91 2% 73 2% 116 3% T 71 2% 60 1% 88 2% 65 2% 85 1% 75 1% 40 1% 90 1% 35 2% S 30 1% S 17 1% 85 1% 59 1% 42 1% 15 1% 77 1% 14 1% 78 1% 49 1% 18 1% Q 7 * 63 1% 23 1% S 8 * 58 1% 43 1% T 19 * 35 * 61 1% U 25 * 9 1% Q 4024 300% 17 * 10 1% S 6103 300% 16 * 21 * 5 * 29897 300% 23097 300% 12903 300% 93 1% 37 * 31976 300% 18 * Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X Minimum Base: 30 (**), Small Base: 100 (*) Total Argentina A Australia B Belgium C Brazil D Canada E China F Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 18147 12000 2524 21% 505 500 88 18% DKLR 1006 500 92 18% DKLR 505 500 138 28% ABDFIKLNOQ RSUVWX 1007 500 63 13% R 1010 500 126 25% ABDIKLOQRS VX 1011 500 97 19% DKLR Sydney, Australia 2440 20% London, United Kingdom 2098 17% Paris, France 1985 17% New York City, United States 1967 16% Toronto, Canada 1766 15% France G Germany H Great Britain I Hungary J India K Indonesia L 1010 1005 1004 508 1002 504 500 500 500 500 500 500 132 183 87 209 60 59 26% 37% 17% 42% 12% 12% ABDFIKLNOQ ABCDEFGIKL DKLR ABCDEFGIKL R R RSUVWX MNOPQRSTU MNOPQRSTU VWX VWX 94 257 79 47 135 159 118 67 172 114 73 97 19% 51% 16% 9% 27% 32% 24% 13% 34% 23% 15% 19% DHPRUV ACDEFGHIJKL DPRV R ACDHKLNOP ACDGHJKLNO ACDHKNOPQ DPR ACDEGHJKLM CDHKOPQRU DPR DHKOPQRUV MNOPQRSTU QRUVWX PQRTUVWX RUVW NOPQRTUVW V VWX X 69 93 80 89 73 31 83 68 131 144 132 74 14% 19% 16% 18% 15% 6% 17% 14% 26% 29% 26% 15% F AEFHNTVWX FN FHNTVW FN FNT F ABCDEFGHL ABCDEFGHL ABCDEFGHL FN MNOQRTUV MNOPQRTUV MNOQRTUV WX WX WX 116 77 64 136 76 96 171 57 51 52 84 95 23% 15% 13% 27% 15% 19% 34% 11% 10% 10% 17% 19% BCEHIJKMNP HIJV BCEFHIJKLM HIJV CHIJMNVX ABCDEFHIJKL HIJMNVX CHIJMNUVX RSTUVX NPQRSTUVW MNOPQRSTU X VWX 80 85 62 118 59 31 105 61 102 78 122 34 16% 17% 12% 24% 12% 6% 21% 12% 20% 16% 24% 7% EFLQR CEFHLQR FLQR ABCEFHJLMO FLQR ACEFHJLOQR FLQR CEFHJLOQRT EFLQR ABCEFHIJLM QRTUW T OQRTUW 85 91 63 70 211 108 82 51 99 51 39 32 17% 18% 13% 14% 42% 22% 16% 10% 20% 10% 8% 6% LPQR CDGHJKLMN LPQR R HJKLMNPQR CDHJKLMNP KLMPQR HJKLMPQR ABCDFGHIJKL CDHJKLMNP HJKLMNPQR QRSUW W PQRSUW W QRW MNOPQRSTU VWX 62 68 89 78 38 5 71 47 59 67 98 69 12% 14% 18% 16% 8% 1% 14% 9% 12% 13% 20% 14% EFNOTVX EFHNOTVX AEFHINOTV EFHINOTVWX FNT EFHNOTVWX FNTX EFNOTVX EFHNOTVX ABDEFGHIJLN EFHNOTVX WX OQSTUVWX Abu Dhabi, United Arab Emirates 1621 14% Stockholm, Sweden 1612 13% 36 7% KLRS Berlin, Germany 1429 12% 41 8% FKN Los Angeles, United States 1231 10% 75 15% BCEFGHIJLM NQRTUV Oslo, Norway 1228 10% 25 5% KR Amsterdam, The Netherlands 1172 10% 32 6% 35 7% K Tokyo, Japan 1122 9% 65 13% BCEFGHIJKM QSTUVX 26 5% H 94 19% ACDEFGHJKL MNOPQRUV WX 66 13% ACDEGHIJMO PQRSUVWX Auckland, New Zealand 1012 8% 17 3% R Singapore, Singapore 1003 8% 5 1% 66 107 13% 21% ADFKLORSW ABDFGIKLMN OPRSTWX 38 8% KLRS 96 19% ABDFGIKLMN OPRSTWX 28 6% KR 60 96 12% 19% ADFKLORSW ABDFGIKLMN OPRSTWX 55 11% BDEFKLNRTX 36 7% K 32 6% 21 4% 43 9% 41 8% 69 14% BCEGHIJLMN QRTUV 46 9% LRT 47 9% 71 197 47 122 23 14% 39% 9% 24% 5% ABDEFIKLNO ABCDEFGIJKL BEFKLNRTX ABCDEFGIKL RSTX MNOPQRSTU NORSTUVWX VWX 44 46 51 33 66 9% 9% 10% 7% 13% RT LRT JLMRT BCEGHIJLMQ RTUV 39 8% DFKLRS 97 19% ABDEFGIJKL MNOQRSTW X 72 14% ABFGIKMNO RSTV 18 4% 14 3% K 71 14% ABDFIJKLNOR STWX 17 3% K 55 11% ABFKNORT 63 13% ABFGKMNOR T 19 4% 27 5% 52 10% BCEFGHIJKM STUVX 33 7% DOPRW 10 2% R 19 4% ADJOU 8 2% 24 5% 20 4% 53 51 11% 10% ACDGHJKMO ADGJMOPQR PQRUW UW 11 2% 202 40% ABCDEGHIJK MNOPQRSTU VWX 62 26 12% 5% ADFGJKLNOP KLR QRSTWX 66 88 51 13% 18% 10% ABDFIJKLNOR ABDEFGIJKL ADFKLNORS STWX MNOQRSTW X 42 69 52 8% 14% 10% KNT ABFGIKMNO ABFKNORT RSTV 34 12 27 7% 2% 5% CEH H 30 6% DOPRW 11 2% Copenhagen, Denmark 966 8% 29 6% KLR Rome, Italy 900 8% 66 13% BCEFGHIJKL MNOPRSTUV 36 7% KPT 22 4% 48 10% CGHIKLPRTV 38 8% CKPT 33 7% Helsinki, Finland 791 7% 13 3% 27 5% ADFKLRW 62 12% ABDEFGIKLM NOPRSWX 10 2% 41 8% ABDFIKLOPRS WX 9 2% Washington, United States 742 6% 32 6% BH 17 3% 18 4% 26 5% H 26 5% H 17 3% 22 4% Hong Kong, China 645 5% 29 6% EHJNR 39 8% CDEGHJMNQ RSUWX 18 4% JN 19 4% HJNR 17 3% JN Madrid, Spain 573 5% 43 9% BCEFGHIJKL MNPSTVX 11 2% 24 5% BFKP 125 25% ABCDEGHIJKL MNOPQRSTU VWX 4 1% Brussels, Belgium 538 4% 7 1% 10 2% K Istanbul, Turkey 493 4% 1 * 4 1% P Osaka, Japan 491 4% 23 21 5% 4% EGHIJKMPQS GHIJKMPQSV VW W 12 2% 54 65 11% 13% ADFJKLNPQR ADFGJKLNOP SW QRSTW 30 6% KLR 63 15 13% 3% ABCEFGHIJKL F MNPQRSTVW X 115 12 23 23% 2% 5% ABDEFGHIJKL K ABDFIKLNRST MNOPQRSTU X VWX 7 12 2 1% 2% * GP ABEFGOPSUV X 15 3% HKSW 12 2% S 9 2% 2 * 58 12% ADFKLORS 41 8% KLRSW 31 6% KT 81 16% ADFGIKLORS TWX 6 1% 12 2% 27 5% Italy M Japan N Mexico O Poland P Russia Q 1012 500 155 31% ABDEFGIKLN OQRSTUVWX 1008 500 110 22% DIKLQRVX 504 500 86 17% KLR 504 500 134 27% ABDFIKLOQR SVWX 501 500 84 17% DKLR 130 26% ACDHKLNOP QRUVW 93 19% DHKPQRUV 69 14% DPR 44 9% 92 18% AEFHNTVWX 53 11% F 97 19% FHNTVW 112 22% ACDEFGHLN QTVWX 61 12% 61 12% 115 23% BCEHIJKMNP RSTUVX 75 15% IJV 30 6% 34 7% 16 3% K 65 13% ABDFIJKLNOR STWX 59 12% ABFKNORT 21 4% 38 8% CEFHIJ 68 14% ABFGKMNOR T 74 15% BCDEFGHIJK MQRSTUVWX 48 10% AFKNORT 24 5% H 37 7% CEH 26 5% 48 10% FKNORT 27 5% 31 6% H 26 5% H 33 7% KLRSW 68 14% ADFGIJKLNO PQRSTWX 31 6% KLRSW 41 8% KLRSW 29 6% KLR 45 9% CGIKLPTV 45 9% CGIKLPTV 38 8% KPT 19 4% 16 3% R 19 4% KR 27 5% H 29 6% H 49 10% ABCDEFGHIJL MNQUVW 22 4% 25 5% HJNR 11 2% N 40 8% CDEGHJMNQ RSUVWX 5 1% 45 34 9% 7% ACDEGHJMN CDEHJMNRS OQRSTUVWX UWX 18 4% FKP 19 4% FKP 19 4% FKP 15 3% 9 2% 11 2% K 55 11% ABDEFHIKLM NOPQRSTUV WX 7 1% GP 4 1% 6 1% GP 7 1% 55 25 11% 5% ABDEFHIKLM ABDFIKLNRST NOPQRSTUV VX WX 1 19 * 4% ABCEFGIJKM NOPQSTUVX 7 1% AEGPX 18 4% HKSW 9 2% 6 1% 11 2% S 8 2% 65 13% 43 9% CEFHJ 66 49 13% 10% ADFGIJKLNO ADFJKLNPRS PQRSTWX W 17 3% 92 18% CHIJMNUVX 29 6% 23 5% ADEGJMOU W 13 3% 73 15% FN 49 10% 37 7% DFKLRS 5 1% 9 2% 113 23% CDHKNOPQR UV 69 14% F 20 4% K 53 11% ACDEGHIJMO PQRSUVWX 50 10% ABDFIKLOPRS WX 92 18% DHPRUV 63 13% F 27 162 117 59 5% 32% 23% 12% ACDEGHJKLM CDHKNOPQR R NOPQRTUVW UV X 99 134 63 92 20% 27% 13% 18% AEFHNTVWX ABCDEFGHL F AEFHNTVWX MNOQRTUV WX 106 70 71 74 70 21% 14% 14% 15% 14% BCEHIJMNPR I IJ I STUVX 54 11% JLMRT 11 2% 20 4% DKR 50 10% 83 17% FN 26 5% 25 5% DPRW 40 50 8% 10% ADFIKLOPRS ABDFIKLOPRS WX WX 70 14% DPR 10 2% 143 179 29% 36% ABCDEGHIJM ABCDEGHIJK NOPQRSTUV MNOPQRSTU WX VWX 8 8 2% 2% 29 6% 1001 500 82 16% DKLR 94 81 45 19% 16% 9% BCDEFGHIJKL BCEFGHIJLM MNQRSTUV NQRSTUV W 28 99 65 6% 20% 13% DKR ABDEFGIJKL ABDFJKLNOR MNOQRSTW STW X 28 28 59 67 6% 6% 12% 13% ABFKNORT ABFGKMNOR T 269 74 60 38 54% 15% 12% 8% CEH ABCDEFGHIJK BCEFGHIJKM BCEFGHIJKM QSTUVX LMOPQRSTU QRSTUVX VWX 46 14 13 22 9% 3% 3% 4% ADGJMOPQR R R DRW UW 39 51 8% 10% ADJMOPQRU ADGJMOPQR W UW 18 4% United States X 508 500 106 21% DKLRVX 32 6% DKLR 7 1% 36 7% KPT Turkey W 502 500 65 13% R 38 41 8% 8% ADFIKLOPRS ABDFIKLOPRS WX WX 43 53 9% 11% BCEFGHLMN ABCDEFGHIJL Q MNQRTUVW 24 5% 20 4% 33 7% BH 43 9% BCDEFGHILM NQV 35 7% BCFGHMQ 31 6% BHM 22 4% 29 6% H 20 4% HJNR 4 1% 25 5% HJNR 41 8% CDEGHJMNQ RSUWX 23 5% HJNR 8 2% 16 3% JN 28 6% HJNR 17 3% JN 22 4% JN 16 3% JN 12 2% 23 5% BFKLNP 14 3% 56 11% BCEFGHIJKL MNPQRSTVX 9 2% 28 6% BEFKLNPTVX 24 5% BFKP 14 3% 13 3% 37 7% BEFGHIJKLM NPSTVX 15 3% F 27 5% ABDFIKLNOR STVX 14 3% K 13 3% K 29 6% ABDFIKLNOR STVX 23 5% ABDIKLRX 8 2% 12 2% K 11 2% K 77 15% ABCEFGHIJKL MNPQRSTVW X 27 5% ABDFIKLNOR STVX 11 2% 10 2% 10 2% 16 3% K 12 2% K 17 3% ABEFGIJKMO PQSTUVX 6 1% GP 10 2% AEGOPX 3 1% ‐ ‐ 7 1% GP 4 1% 5 1% P 5 1% GP 3 1% 71 14% ABCDEFGHIJK MOPQRSTUV WX 24 13 5% 3% BCFGJLMNRS F V 11 2% S 9 2% 10 2% 155 31% ABCDEFGHIJK LMNOPQSTU VX 14 3% S 4 1% 21 4% GHIJKMPSV W 12 2% S 6 1% 208 42% ABCDEFGHIJK LMNOPQRST UVX 5 1% 15 3% FG 15 3% FG 11 2% 11 2% 16 3% CFGN 19 4% CFGJN 10 2% 5 1% 19 4% BGJLRU 14 3% JL 9 2% 21 4% BGJLR 2 * 18 4% BFKLNRT 7 1% N 16 3% BFKLNR 6 1% 259 52% ABCDEFGHIJK LMNOPQSTU VWX 6 1% 6 1% DJOUX 1 * 1 * * * 168 34% ABCDEFGHIJK LMNOPQRTU VWX 4 1% 7 1% AN 3 1% 6 1% 146 29% ABCDEFGHIJK LMNOPQRSU VWX 4 1% 7 1% HM 1 * 13 3% CEGHIKMPSV X 10 2% HN 4 1% 7 1% 8 2% N 8 2% JNSX 14 3% DJNSX 6 1% 3 1% 141 29 28% 6% ABCDEFGHIJK CEGHIJKMPQ LMOPQRSTU SUVW VWX 7 19 1% 4% CFGN 30 6% BCFGJLMNPQ RSTV 14 3% FG 6 1% 37 35 7% 7% BCFGHJKLMN BCFGHJKLMN OPQRSTUVW OPQRSTUVW 2 * 6 1% 20 4% CFGJN 26 5% BCFGJLMNRS V 9 2% 476 4% 23 5% BGHJLRUW 7 1% 11 2% 35 25 7% 5% BCFGHIJLMN BCFGHJLNQR QRSTUW TUW 9 2% 7 1% 11 2% L 19 4% BGJLRU 5 1% 34 7% BCFGHIJLMN QRSTUW 4 1% 19 4% BGJLRU Rio de Janeiro, Brazil 447 4% 12 2% LNR 4 1% 21 4% BEFHIJKLNPR TV 11 2% LNR 13 3% KLNR 9 2% N 6 1% N 3 1% 20 4% BFHJKLNPRT V 1 * 1 * 4 1% 91 18% BCEFGHIJKL MNOPQRSTU VWX 1 * 12 2% KLNR 423 4% 71 14% BCEFGHIJKL MNOPQRSTU VWX 7 1% BDHJNOTUX 8 2% N Mecca, Saudi Arabia 3 1% J * * 3 1% 1 * 5 1% DJOUX ‐ ‐ 2 * 1 * ‐ ‐ 3 1% 5 1% J Cape Town, South Africa 342 3% 1 * 5 1% 20 4% ABDEFGLMN OPQRTUVX 5 1% N 2 * 1 * 6 1% AN 7 1% AEN 1 * 2 * 3 1% 8 2% AEN Seoul, South Korea 331 3% 7 1% HM 7 1% HM 3 1% 6 1% HM 3 1% 17 3% CDEGHIJKMP SVX 3 1% Beijing, China 314 3% 12 2% HN 13 3% HJNT 13 3% HJNT 9 2% HN 7 1% Shanghai, China 275 2% 6 1% 7 1% J 10 2% JNX 4 1% 5 1% Bangkok, Thailand 268 2% 2 * 17 3% ADEIOPUWX 11 2% ADW 2 * 4 1% 80 21 4 16% 4% 1% ABCDEGHIJKL DEHIJMNSTU MNOPQRSTU VWX VWX 105 9 5 21% 2% 1% ABCDEGHIJKL DJNSX MNOPQRSTU VWX 19 11 17 4% 2% 3% ADEOPUWX ADEWX ADEIOPSUW X Buenos Aires, Argentina 262 2% 3 1% 5 1% 7 1% 4 1% 6 1% IKNR 248 2% 11 2% EGJMOX 7 1% 43 9% BCEFGHIJKL MNOPQRSTU VWX 5 1% 6 1% IKNR Kuala Lumpur, Malaysia 102 20% BCDEFGHIJKL MNOPQRSTU VWX 4 1% 2 * 6 1% 4 1% 5 1% 9 2% EGJOX 2 * Mumbai, India 236 2% ‐ ‐ 6 1% ACHMNTU 1 * 3 1% 8 2% ACGHMNTUV WX 1 * 2 * 1 * 7 1% ACGHMNTUV WX 4 1% Sao Paulo, Brazil 234 2% 35 7% BCEFGHIJKL MNOPQRSTU VWX 26 5% BCEFGHIJLM NPQRSTUVW 4 1% 6 1% 100 20% ABCEFGHIJKL MNOPQRSTU VWX 19 4% BCEFGHIJLM NPRSTUVW 6 1% 5 1% 6 1% HV 2 * 5 1% 2 * 12 68 2% 14% BDEFGHIJMN ABCDEFGHIJK OPTUVX MNOPQSTUV WX 11 20 2 2% 4% * AEFLNOPU ABDEFGJLMN OPQRTUVX 5 1% H 5 1% 4 1% 6 1% 4 1% 14 3% EHIJNTV 8 2% JNX 1 * 9 2% DJNSX 8 2% AD 10 2% ADW 2 * 5 1% 49 10% ABCDEFGHIJK MNOPQRSUV WX 14 3% HIJNT 13 3% F 12 2% L 64 32 12 13% 6% 2% ABCDEFGHIJK BCFGHIJLMN LMNPQRSTU QRTUW VW 28 9 34 6% 2% 7% BCEFHIJKLNP N BCEFHIJKLM RTV NPRSTUV 87 17% ABCDEFGHIJK LMNOPQRST UVW 19 4% HJNR 2 * 16 3% GHJKSW 21 4% CFGJN 100 20% ABCDEFGHIJK LMNOPQRST UVW 67 13% ABCDEFGHIJK LMNPQRSTU VW 20 25 4% 5% BFHJKLNPRT BCEFHIJKLNP V RTV 11 2% 37 7% ABCDEFGHIJK MNOPQSTUV X 15 3% ABDEFGLNOP UX 1 * 5 1% N 1 * 19 4% ABCDEGHIJK MOPQSUVX 4 1% 2 * 7 1% HM 12 2% CEGHKMPV 10 2% HN 3 1% 13 3% HN 14 3% HJNT 24 5% DEHIJMNSTU VWX 14 3% HJNT 7 1% 10 2% DJNSX 2 * 9 2% 11 2% DJNSX 14 3% DEHJNSX 9 2% J 2 * 11 2% DJNSX 40 20 8% 4% ABCDEFGHIJL ADEIMOPRS MNOPQRSTU UWX VWX 1 3 * 1% 10 2% ADEW 20 4% ADEGIJMOPR SUWX 4 1% 6 1% 13 3% ADEWX 7 1% 7 1% D 13 3% ADEOWX 6 1% D 15 3% ADEWX 3 1% 4 1% 6 1% IKNR 1 * 19 4% BCEGHIJKLM NPRSVW 4 1% 7 1% IKNR ‐ ‐ 5 1% 9 2% IKNR 11 2% BGIKLNPRVW 1 * 4 1% 9 2% BGIKLNRV 29 36 6% 7% ABCDEFGHIJ ABCDEFGHIJ MNOPQSTUV MNOPQSTUV WX WX 147 5 29% 1% ABCDEFGHIJL A MNOPQRSTU VWX 4 2 1% * 4 1% 16 3% ADEGHJMOP STUWX 1 * 5 1% 6 1% 8 2% 5 1% 4 1% 1 * 1 * 4 1% 1 * 1 * 1 * 2 * 2 * 11 2% BHIJKLNPQR UV 2 * 9 2% HV 6 1% 5 1% 4 1% * * 6 1% 7 1% HLNPV 15 3% BEFGHIJLNPR STUVW 6 1% 5 7 60 6 1% 1% 12% 1% ABCDEFGHIJK LMNOPQSTU VWX 10 10 10 9 2% 2% 2% 2% ACDFGHMNT ACDFGHMNT ACGHMNTUV ACGHMNTUV UVWX UVWX WX WX 2 * 2 * 88 1 9 18% * 2% ABCDEFGHIJK BINPRSUW LMNPQRSTU VWX 11 20 67 2% 4% 13% BNSUV ABCDEFGHIJK ABCDEFGHIJK LMNRSTUVX LMNOPRSTU VWX ‐ ‐ ‐ ‐ ‐ ‐ 2 * Mexico City, Mexico 225 2% 1 * 7 1% BNPRS 6 1% BNPRS 1 * 5 1% NRS 4 1% NS 3 1% 3 1% 15 3% BEFGHIJLNPR STUVW 3 1% 11 2% BFGHIJLNPRS TUVW * * Moscow, Russia 192 2% 6 1% N 1 * 3 1% 4 1% N 4 1% N 3 1% 9 2% BINSUVX 7 1% BNSUV 3 1% 8 2% BNSUV 6 1% BNSUV 4 1% 6 1% BNSU 1 * Jakarta, Indonesia 162 1% 4 1% 3 1% ‐ ‐ 2 * 1 * 1 * 1 * 2 * 1 * ‐ ‐ 5 1% CEIJOPQU 2 * 4 1% CEIJPQ Budapest, Hungary 161 1% 5 1% 3 1% 6 1% DR 1 * 5 1% DR 3 1% 2 * 11 2% BDEGIKLMNP RSTX 5 1% DR 4 1% DR 3 1% 3 1% 7 1% DR 2 * 5 1% D Guangzhou, China 116 1% 9 2% CEGHIJKMNU VWX 3 1% E 1 * 5 1% EIJNUX ‐ ‐ 1 * 1 * 1 * 2 * E 14 3% BCDEGHIJKM NPQRSUVWX 2 * 1 * 6 1% EJ 4 1% EJ 4 1% E 3 1% Cairo, Egypt 116 1% 4 1% 2 * 1 * 4 1% 3 1% 47 9% ABCDEGHIJKL MNOPQRSTU VWX 2 * 66 13% ABCDEFGHIK LMNOPQRST UVWX ‐ ‐ 105 21% ABCDEFGHIJK MNOPQRSTU VWX 1 * 2 * 2 * 1 * 2 * 8 2% BCEGHIJMUV 6 1% IU 3 1% 4 1% 6 1% 3 1% 9 2% CEGHIUV 3 1% Casablanca, Morocco 102 1% 1 * 1 * 5 1% L 4 1% L 5 1% BL 2 * 10 2% ABDHIJKLMN PSUVWX 3 1% 3 1% L 3 1% 2 * ‐ ‐ 3 1% 3 1% 4 1% 3 1% 4 1% Warsaw, Poland 92 1% 2 * 2 * 3 1% 3 1% 4 1% KL 1 * 2 * 10 2% ABCDEFGIKL MNORSUW 2 * 2 * 7 1% KLR * * ‐ ‐ 3 1% K 3 1% 1 * 39 8% ABCDEFGHIJK LMNOPQSTU VWX 28 6% ABCDEFGHIJK LMNOPQSTU VWX * * 11 15 2% 3% ABCDEFGIKL ABCDEFGIKL MNORSUW MNORSUW 6 13 1% 3% INO ABCDEFGHIJK LMNORTUV W 2 2 * * Tel Aviv, Israel 80 1% 2 * 1 * 4 1% 3 1% 5 1% NO 1 * 3 1% 1 * 4 1% 2 * 4 1% 2 * * * ‐ ‐ Tehran, Iran 43 * 2 * 1 * ‐ ‐ ‐ ‐ 1 * * * * * 3 1% DG 1 * 1 * 3 1% D 2 * 1 * * * ‐ ‐ Karachi, Pakistan 26 * 2 * * * ‐ ‐ * * 1 * 3 1% * * 1 * 2 * ‐ ‐ ‐ ‐ 3 1% ‐ ‐ 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 4 1% N 1500 300% 1 * 36000 300% 3 1% N 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% Sigma 63 82 13% 16% BCGHJLMRTU BCEFGHIJKL MNQRSTUV 19 4% 479 4% Table of Contents 40 8% * 101 123 22 50 10 44 * 20% 25% 4% 10% 2% 9% ACDEFGHJKL ABCDEFGHJK DRW ADGJMOPQR R ADGJMOPQR MNOPQRUV LMNOPQRUV UW UW WX WX 26 25 95 6 9 11 13 5% 5% 19% 1% 2% 2% 3% ADEGJMOUV ADEGJMOUV ABCDEGHIJM AU W WX NOPQRSUVW X 34 3 18 40 55 112 18 47 7% 1% 4% 8% 11% 22% 4% 9% KLRSW KR KLRSW ADFJKLNPQR ABCDEFGHIJK KLR ADFKLNPRS SW LMNOPQRST W UWX 62 28 35 18 36 24 74 54 12% 6% 7% 4% 7% 5% 15% 11% BCEFGHIJKLO KPT KPT BCDEFGHIJKL BCEFGHIJKLP PRSTUV MNOPRSTUV RSTUV X 76 4 18 76 68 58 11 24 15% 1% 4% 15% 14% 12% 2% 5% ABDEFGHIJKL R ABDEFGHIJKL ABDEFGHIJKL ABDFIKLOPRS DFKLRW MNOPRSWX MNOPRSWX MNOPRSWX WX Boston, United States 1 * 43 9% RT 86 170 37 50 17% 34% 7% 10% ABDFGIJKLM ABCDEFGHIJK DFKLRS ADFKLNORS NOQRSTWX LMNOPQRST UWX 75 44 68 62 15% 9% 14% 12% ABDFGIKMN K ABFGKMNOR ABFGKNORT ORSTV T 31 25 51 28 6% 5% 10% 6% EH BCEFGHIJSTU H VX 14 3% U Chicago, United States 20 18 4% 4% ABDEFGLMN ABDEFGLMN OPQRTUVX OPQRTUVX 507 500 130 26% ABDIKLOQRS VX 52 10% JLMRT 20 4% DR 31 6% KT Sweden V 1015 500 110 22% DIKLQRVX 503 500 99 20% DKLRV 110 74 113 39 26 105 79 88 100 94 107 22% 15% 23% 8% 5% 21% 16% 18% 20% 19% 21% ABCEFHJLOQ FLQR ABCEFHJLOQ CEFHJLOQR EFLQR CEFHLQR CEFHLQR CEFHLQR ABCEFHJLOQ RTU RTU RTU 40 57 146 30 31 20 70 93 74 73 53 94 8% 11% 29% 6% 6% 4% 14% 19% 15% 15% 11% 19% R KLMPQR ABCDGHIJKL KLMPQR CDHJKLMNP HJKLMNPQR KLMPQR LPQR CDHJKLMNP MNPQRSTUV QRW W QRSUW WX 106 10 37 106 68 273 75 1 78 35 50 32 21% 2% 7% 21% 14% 55% 15% * 16% 7% 10% 6% ABDEFGHIJLN T FNT ABDEFGHIJLN EFHNOTVX ABCDEFGHIJK EFHNOTVWX EFHINOTVWX FNT FNTX FNT OQSTUVWX OQSTUVWX LMNOPQSTU VWX 73 70 34 72 99 10 18 52 120 275 42 62 15% 14% 7% 14% 20% 2% 4% 10% 24% 55% 8% 12% ADFKLORST ADFKLORSW KLR ADFKLORSW ABDFGIKLMN K FKLRS ABDEFGHIJKL ABCDEFGHIJK KLRS ADFKLORSW W OPRSTWX MNOPRSTWX LMNOPQRST UWX 118 24 37 106 98 24 40 29 93 79 55 27 24% 5% 7% 21% 20% 5% 8% 6% 19% 16% 11% 5% ABCDEFGIKL ABCDEFGIKL ABCDEFGIKL KN ABCDEFGIKL ABDEFIKLNO BDEFKLNRTX NORSTUVWX NORSTWX NORSTWX NORSTWX RSTX 38 108 8% 22% ADJMOPQRU ACDEFGHJKL W MNOPQRUV WX 22 39 4% 8% ADEGJMOUV ACDEGHJMO WX PQSUVWX 33 7% KPT Spain U 505 500 29 6% 98 20% CEFHLQR 5 1% 41 8% DFKLRS Saudi Arabia South Africa South Korea R S T 5 1% H ‐ ‐ ‐ ‐ 3 1% 2 * 2 * 2 * 4 1% 1 * 3 1% 2 * * * 15 3% BCDEFIKLMN RSTUVX 4 1% 22 4% ABCDEFGHIJK MNOPQSTUV WX ‐ ‐ 1 * 2 * 1 * ‐ ‐ 1 * 4 1% CIJPQ 1 * 4 1% 6 1% DGLRSX 5 1% 12 2% BDGIKLMNPR STX 2 * 4 1% E 6 1% CEGHIJNUWX 1 * * * 1 * 1 * 4 1% 1 * ‐ ‐ 6 1% IU 4 1% 1 * 5 1% L 4 1% L 1 * 3 1% 4 1% L 1 * 6 1% KLR 3 1% KL 6 1% 2 * 7 1% BGIKLRS 8 2% BDFGHIKMN OW 2 * 5 1% N 3 1% 5 1% NO 3 1% 1 * ‐ ‐ 2 * 1 * 1 * 2 * * * 3 1% 17 3% ABCDEFGHIJK LMNOPQSTU VWX * * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B/C/D/E/F/G Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D/E/F/G Minimum Base: 30 (**), Small Base: 100 (*) Total North A LATAM B Europe C APAC D G‐8 E BRIC F Middle G Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 18147 12000 2524 21% 2016 1500 237 16% 2440 20% 2098 17% 5539 3500 632 18% F 866 25% BCEFG 529 15% 7551 4000 959 24% ABDFG 898 22% BCFG 657 16% 1516 1500 234 16% London, United Kingdom 349 17% B 335 17% Paris, France 1985 17% 141 14% 1967 16% 1766 15% Abu Dhabi, United Arab Emirates 1621 14% Stockholm, Sweden 1612 13% 648 16% AC 679 17% D 666 17% CDFG 431 11% AD 614 15% BDFG 614 15% ABDFG 400 10% 421 21% ACDEG 310 15% Toronto, Canada 165 17% D 305 31% BCDEFG 70 7% 592 17% AC 501 14% 282 19% B 302 20% ADEF 234 16% New York City, United States 367 24% ACDEFG 272 18% DG 301 20% CDEFG 176 12% AD 108 7% G 114 8% 7065 4500 1212 27% ABDEFG 834 19% B 866 19% ADEF 651 14% 3521 2000 304 15% Sydney, Australia 2011 1000 209 21% BDFG 248 25% BCEFG 146 15% Berlin, Germany 1429 12% Los Angeles, United States 1231 10% Oslo, Norway 1228 10% Amsterdam, The Netherlands 1172 10% Tokyo, Japan 1122 9% Auckland, New Zealand 1012 8% Singapore, Singapore 1003 8% Copenhagen, Denmark 966 8% Rome, Italy 900 8% Helsinki, Finland 791 7% 158 16% BDFG 59 6% 128 13% CDEG 121 12% BDFG 126 13% BDEFG 48 5% Washington, United States 742 6% Hong Kong, China 645 5% 96 10% BCFG 24 2% B 109 11% BDFG 92 9% CD 66 7% BG 113 11% BCDEFG 36 4% Madrid, Spain 573 5% 30 3% Brussels, Belgium 538 4% 35 4% BDF 5 * Istanbul, Turkey 493 4% Osaka, Japan 491 4% 210 14% 256 17% 238 16% ACDEFG 67 4% 114 8% 191 13% ACFG 41 3% 18 1% 100 7% FG 152 10% CDF 39 3% 101 7% 73 5% G 163 11% ACDEFG 32 2% 16 1% 68 5% ACFG 86 6% CDFG 122 8% CDEFG 190 13% ACDEFG 8 1% 805 18% DFG 564 13% G 658 15% ABDEF 942 21% ABDEFG 889 20% ABDEFG 412 9% 763 17% ABDEFG 520 12% BDFG 268 6% 403 9% ABDFG 238 5% 252 7% BFG 186 5% 198 4% G 214 5% ADE 356 8% ABDEFG 55 1% A 83 2% 297 8% ABCEG 91 3% 124 3% 134 3% 93 3% 117 3% D 19 * 63 2% 479 4% 476 4% Rio de Janeiro, Brazil 447 4% Mecca, Saudi Arabia 423 4% Cape Town, South Africa 342 3% 7 1% 8 1% Seoul, South Korea 331 3% 8 1% 17 1% 93 2% ABD 28 1% Beijing, China 314 3% 14 1% 34 2% 85 2% Shanghai, China 275 2% 7 1% 18 1% Bangkok, Thailand 268 2% 9 1% 7 * 77 2% A 93 2% ABG 43 1% Buenos Aires, Argentina 262 2% Kuala Lumpur, Malaysia 248 2% 16 2% CDEG 6 1% 164 11% ACDEFG 10 1% Mumbai, India 236 2% 9 1% 7 * 51 1% A 29 1% Sao Paulo, Brazil 234 2% Mexico City, Mexico 225 2% Moscow, Russia 192 2% 13 1% D 21 2% CDEG 8 1% 144 10% ACDEFG 132 9% ACDEFG 21 1% 37 1% G 59 1% Jakarta, Indonesia 162 1% 7 * 161 1% 5 * C 7 1% 6 * Budapest, Hungary 12 1% 105 2% ABDEFG 11 * 1 * 116 1% 6 1% Casablanca, Morocco 102 1% 9 1% Warsaw, Poland 92 1% Tel Aviv, Israel 80 1% Tehran, Iran 43 * 10 1% BG 13 1% BCDG 2 * Karachi, Pakistan Sigma Table of Contents 19 1% ACEG 13 1% C 9 1% 80 2% 52 1% A 289 8% ABCEFG 91 3% Boston, United States 116 1% 211 6% BG 269 8% 491 14% ACEFG 426 12% ABCEFG 753 22% ABCEFG 201 6% G 240 7% Chicago, United States Guangzhou, China 311 9% 338 8% B 147 3% B 518 12% BDEFG 278 6% 28 3% CG 135 14% BCDEFG 92 9% CDEFG 37 4% CD 5 * Cairo, Egypt 452 13% G 319 9% A 333 10% BG 249 7% 39 1% 89 3% ABCEF 44 1% B 249 7% ABCEFG 152 4% ABCEG 155 4% ABCEG 142 4% ABCEG 31 1% 488 12% BDFG 432 11% BDF 464 12% ACFG 365 9% BCF 175 4% ABC 398 10% BDFG 340 9% CD 330 8% ABFG 243 6% 158 4% G 150 4% D 190 5% ABDFG 55 1% A 216 5% ACFG 223 6% CDFG 172 4% CDG 137 3% CD 21 1% 67 2% AB 44 1% C 82 2% 56 1% A 88 2% ABG 40 1% 111 3% ABCE 171 5% ABCEG 24 1% 51 1% A 33 1% 32 1% G 85 2% ABCG 120 3% ABCEFG 23 1% 53 1% CG 100 3% ABCG 15 * C 36 1% 42 1% 34 1% 77 2% ACEG 35 1% C 17 * 5 * 47 1% BG 29 1% 26 1% G 25 1% 2 * 10 * 10 * 27 1% C 34 1% D 45 1% BG 35 1% B 9 * 14 * C 10500 300% 12000 300% 6 * 14 * 26 * 1 * 5 * 5 * 36000 300% 3000 300% 4500 300% 13500 300% 11 * 9 * 248 12% G 250 12% AD 170 9% G 177 9% AD 226 11% CD 100 5% 225 15% 143 10% 398 27% ABCDEF 71 5% 118 8% A 142 9% 67 4% 167 8% 142 9% 149 7% AC 122 6% B 368 18% ABCEG 98 5% G 161 8% C 104 5% BG 113 6% 125 8% AC 111 7% B 61 4% AB 39 3% 138 9% CD 33 2% 104 7% CD 40 3% 212 11% ABCDEG 105 5% ADE 47 2% 75 5% ADE 35 2% 27 1% A 50 3% 367 24% ABCDEF 23 2% 78 4% CD 91 5% CDG 135 7% ACDEG 17 1% C 35 2% AB 33 2% AC 127 6% ABCDEG 131 7% ABCDEG 73 4% ABCEG 58 3% ACDEG 47 2% ABCE 161 8% ABCDEG 111 6% ACDEG 44 2% CDEG 80 4% ABCDEG 8 * 13 1% 57 3% ABCEG 22 1% C 12 1% 18 1% G 19 1% B 5 * 10 * CG 6000 300% 42 3% 35 2% 40 3% 303 20% ABCDEF 189 13% ABCDEF 29 2% ACE 28 2% 17 1% 17 1% 9 1% 71 5% ABCDEF 20 1% BC 14 1% 2 * 20 1% 24 2% ABCEF 13 1% 7 * 47 3% ABCDEF 32 2% ABCDEF 3 * 8 1% 20 1% ABCDEF 1 * 4500 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Argentina Total Argentina Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 505 500 116 23% 229 245 62 25% 276 255 55 21% Under 35 C Age 35 to 49 D 155 141 36 26% E 28 20% 38 27% C 27 19% Buenos Aires, Argentina 102 20% 45 18% 57 22% 219 248 65 26% E 50 20% Sydney, Australia 94 19% 45 18% 49 19% 28 11% Zurich, Switzerland 88 18% 44 18% 44 17% 31 12% Toronto, Canada 85 17% 43 17% 42 17% 27 11% New York City, United States 80 16% 33 13% 47 19% Los Angeles, United States 75 15% 35 14% 40 16% Rio de Janeiro, Brazil 71 14% 28 11% 43 17% London, United Kingdom 69 14% 32 13% 37 15% 49 20% E 47 19% E 47 19% DE 41 16% Rome, Italy 66 13% 30 12% 36 14% 29 12% 22 15% Tokyo, Japan 65 13% 31 13% 34 13% Abu Dhabi, United Arab Emirates 62 12% 23 9% 18 13% E 21 15% Madrid, Spain 43 9% 39 16% B 25 10% 42 17% E 19 8% 18 7% 25 10% 10 7% Berlin, Germany 41 8% 24 10% 17 7% 20 8% 11 7% Stockholm, Sweden 36 7% 17 7% 19 7% 10 4% 9 6% Sao Paulo, Brazil 35 7% 17 7% 17 7% 21 8% 11 8% Amsterdam, The Netherlands 32 6% 20 8% 12 5% 10 4% 12 9% Washington, United States 32 6% 14 6% 18 7% 19 8% 8 5% 28 20% C 21 15% 18 13% 15 10% 13 9% Boston, United States 30 6% 17 7% 13 5% 18 7% 7 5% Hong Kong, China 29 6% 12 5% 18 7% 16 7% 9 7% Copenhagen, Denmark 29 6% 16 6% 13 5% 5 2% Mexico City, Mexico 26 5% 9 4% 17 7% 15 6% 10 7% C 2 2% Oslo, Norway 25 5% 13 5% 12 5% 9 4% 6 4% Chicago, United States 23 5% 16 7% 7 3% 23 5% 10 4% 13 5% 19 8% E 11 5% 4 3% Osaka, Japan Auckland, New Zealand 17 3% 9 4% 8 3% 7 3% 6 4% Helsinki, Finland 13 3% 5 2% 8 3% 5 2% 4 3% Beijing, China 12 2% 4 2% 8 3% Guangzhou, China 9 2% 5 2% 4 2% 11 5% D 8 3% 1 1% Mecca, Saudi Arabia 7 1% 4 1% 4 2% 4 1% 1 * Seoul, South Korea 7 1% 3 1% 5 2% 5 2% 2 2% Brussels, Belgium 7 1% 4 2% 3 1% 2 1% 1 1% 10 7% ‐ ‐ Moscow, Russia 6 1% 4 2% 2 1% 4 2% ‐ ‐ Shanghai, China 6 1% 2 1% 4 1% 3 1% 3 2% Singapore, Singapore 5 1% 4 2% 1 * 2 1% 3 2% Budapest, Hungary 5 1% 3 1% 2 1% 3 1% 2 1% Jakarta, Indonesia 4 1% 2 1% 2 1% 1 * 4 3% Cairo, Egypt 4 1% 2 1% 2 1% 4 2% * * Kuala Lumpur, Malaysia 4 1% 2 1% 2 1% 2 1% 2 1% Tel Aviv, Israel 2 * 1 * 2 1% 2 1% ‐ ‐ Bangkok, Thailand 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ Karachi, Pakistan 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ Tehran, Iran 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ Warsaw, Poland 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ Casablanca, Morocco 1 * * * 1 * ‐ ‐ 1 * Istanbul, Turkey 1 * ‐ ‐ 1 * 1 * ‐ ‐ Cape Town, South Africa 1 * * * * * ‐ ‐ 1 1% 1500 300% 735 300% 765 300% 745 300% 424 300% Sigma Table of Contents 50 to 64 E Low F Household Income Medium G 131 111 15 14% * 24 22% * 27 24% C* 31 28% C* 30 27% C* 10 9% * 10 9% * 9 8% * 16 15% * 15 14% * 5 4% * 22 20% C* 8 7% * 10 9% * 18 16% CD* 3 2% * 10 9% * 5 5% * 5 5% * 4 4% * 14 13% C* 8 7% D* 10 9% * ‐ ‐ * 2 2% * 5 4% * 4 4% * * * * * * * 3 3% * ‐ ‐ * 4 3% * 2 2% * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 332 300% 235 272 66 24% 208 190 46 24% 62 23% 35 19% 41 15% 43 23% 43 16% 37 19% 34 12% 37 20% 46 17% 28 15% 52 19% H 50 18% G 37 14% 22 11% 37 13% 27 14% 41 15% 19 10% 30 11% 26 14% 27 10% 16 8% 20 7% 17 9% 11 4% 24 9% 18 10% F 10 5% 12 5% 13 7% 19 7% 13 7% 16 6% 13 7% 19 7% 9 5% 10 4% 14 8% 16 6% 8 4% 8 3% 11 6% 15 6% 8 4% 15 5% 8 4% 4 1% 6 2% 10 5% F 5 3% 9 3% 3 2% 7 3% 2 1% 5 2% 2 1% 6 2% 1 * 3 1% 3 2% 18 9% 26 14% 6 2% ‐ ‐ 3 1% 3 2% 1 * 3 2% 2 1% 2 1% 2 1% 2 1% 4 2% ‐ ‐ ‐ ‐ 2 1% 4 2% F 1 * 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 1% 2 1% ‐ ‐ 1 * * * * * 1 * ‐ ‐ * * 817 300% 571 300% High H 62 37 5 13% * 5 14% * 9 24% * 8 22% * 14 37% FG* 6 16% * 1 4% * 3 8% * 6 15% * 2 6% * 5 13% * 5 14% * 1 3% * 4 10% * 7 18% F* * 1% * 6 17% FG* * 1% * 1 3% * 2 5% * 4 12% F* 2 4% * 6 16% FG* ‐ ‐ * ‐ ‐ * 3 9% F* 2 6% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * * 1% * ‐ ‐ * 1 3% F* * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * 1% * 112 300% Marital Status Married Other I J Low K Education Medium L High M 185 163 35 21% 320 337 82 24% 197 327 75 23% 158 118 30 25% 150 55 11 19% 257 236 60 25% 248 264 56 21% 30 18% 72 21% 7 12% 46 20% 56 21% 44 13% 79 24% LM 61 19% 16 14% 49 30% J 30 18% 25 21% 8 15% 38 14% 59 17% 43 13% 39 24% J 22 13% 46 14% 55 17% 30 25% K 20 17% 15 28% K 10 19% 56 24% O 41 17% 32 12% 59 17% 52 16% 21 18% M 11 10% 5 9% 23 14% 6 12% 26 11% 14 8% 12 10% 4 7% 30 13% 49 18% N 41 15% 19 16% 26 16% 57 17% I 55 16% I 41 12% 55 17% M 57 17% L 55 17% M 39 12% 53 22% O 36 15% 16 10% 15 9% Chief Income Earner Yes No N O 48 18% 44 17% 40 15% 14 12% 12 22% K 4 8% 29 12% 48 15% 35 15% 31 12% 49 15% 41 12% 18 15% 6 12% 25 11% 40 15% 26 16% 36 11% 34 10% 6 11% 35 15% 27 10% 11 7% 32 10% 33 10% 21 18% K 6 5% 4 7% 16 7% 27 10% 14 8% 28 8% 23 7% 13 11% 5 9% 19 8% 22 8% 21 13% J 10 6% 16 5% 16 5% 11 9% 27 8% 5 4% 24 10% O 13 5% 12 5% 25 7% 10 18% KL 3 5% 12 10% K 7 6% 5 10% K 2 3% 19 8% 13 5% 13 6% 19 7% 9 8% M 7 6% M 8 7% 1 2% 18 8% 12 5% 1 1% 11 5% 18 7% 8 14% KL 1 3% 20 8% O 6 2% 9 4% 13 5% 2 1% 12 7% 21 6% 15 5% 6 4% 25 8% 23 7% 10 6% 20 6% 20 6% 7 4% 22 7% 15 9% 14 4% 21 7% M 13 4% 12 8% 14 4% 9 6% 15 5% 2 1% 5 3% 1 1% 22 8% 23 7% L 12 4% 20 8% N 12 5% 7 6% 21 6% I 18 5% 20 6% 2 2% 6 11% K 1 3% 15 5% 7 6% 2 3% 10 4% 5 3% 12 4% 6 2% 5 4% 5 2% 9 3% 5 1% 5 4% 6 3% 7 3% 3 2% 9 3% 10 3% 1 1% 6 11% KL 4 7% K 1 1% 13 5% 4 3% 2 1% 1 1% 8 2% 7 2% 1 1% 2 3% 1 1% 10 4% N 8 3% 3 2% 4 1% 7 2% 1 1% ‐ ‐ 3 1% 4 2% 1 * 7 2% 5 2% 2 2% ‐ ‐ 2 1% 5 2% 4 3% 3 1% 5 2% 1 1% 2 3% 5 2% 2 1% 21 8% N 13 5% 2 1% 4 1% 4 1% 2 2% * 1% 3 1% 3 1% 3 2% 3 1% 5 1% 1 1% * 1% 3 1% 3 1% 3 2% 2 1% 2 1% 2 1% 1 * 5 1% 3 1% 1 1% 2 3% K 1 1% 4 2% * * * * 5 2% * * 4 1% 3 1% 1 1% * 1% 4 2% 1 * 2 1% 2 1% 3 1% ‐ ‐ 1 1% 2 1% 2 1% ‐ ‐ 4 1% 3 1% ‐ ‐ * 1% 2 1% 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 1 1% ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% * * 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 1% 1 1% K * 1% * * 1 * * * * * ‐ ‐ ‐ ‐ * * * * 489 300% 1011 300% 980 300% 355 300% 1 1% K 165 300% 709 300% 791 300% Business Owner Yes No P Q 61 58 21 36% Q* 9 15% * 11 19% * 14 24% * 14 24% * 11 20% * 8 14% * 5 8% * 4 7% * 2 4% * 9 16% * 8 15% * 5 9% * 6 10% * 4 7% * 5 9% * 3 6% * 1 2% * 1 2% * 3 6% * 1 2% * * 1% * 5 8% * 3 5% * 2 4% * 3 5% * 1 1% * ‐ ‐ * 4 7% Q* ‐ ‐ * 2 4% * ‐ ‐ * 2 3% * 2 3% * 2 4% * * 1% * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% Q* 174 300% 444 442 96 22% 94 21% 83 19% 74 17% 71 16% 69 16% 67 15% 66 15% 65 15% 64 14% P 56 13% 53 12% 38 9% 36 8% 32 7% 29 7% 29 7% 31 7% 29 7% 26 6% 28 6% 26 6% 20 5% 21 5% 21 5% 15 3% 12 3% 12 3% 6 1% 7 2% 5 1% 7 2% 4 1% 4 1% 3 1% 5 1% 4 1% 2 1% 4 1% 2 1% 2 * 2 * 2 * 2 * 1 * 1 * ‐ ‐ 1326 300% Senior Executive/Decision Yes No R S 82 68 16 24% * 12 17% * 7 10% * 19 28% S* 14 21% * 10 15% * 9 13% * 5 7% * 6 8% * 3 5% * 10 15% * 14 21% S* 4 5% * 8 12% * 7 10% * 6 10% * 4 6% * 3 4% * 2 3% * 3 5% * 4 6% * * 1% * 8 12% S* 3 4% * 4 6% * 2 3% * 1 2% * 1 2% * 4 6% S* ‐ ‐ * 4 6% S* 1 2% * 2 3% * 2 2% * 3 4% S* * 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% S* 203 300% Employment Status Total Non T U 423 432 100 23% 336 302 80 27% 169 198 36 18% 90 21% 57 19% 45 23% 87 20% 60 20% 34 17% 69 16% 61 20% 28 14% 70 16% 70 16% 63 21% U 42 14% 38 19% 66 15% 34 11% 66 15% 39 13% 41 21% T 32 16% 64 15% 44 15% 25 13% 63 15% R 55 13% 43 14% 24 12% 39 13% 27 13% 48 11% 44 15% 18 9% 40 9% 19 6% 24 12% 33 8% 23 8% 18 9% 30 7% 30 10% U 22 7% 12 6% 28 6% 22 11% 6 3% 28 6% 25 8% 7 3% 29 7% 13 4% 28 7% 21 7% 19 9% T 9 5% 26 6% 15 5% 14 7% 25 6% 5 2% 26 6% 24 8% U 9 3% 16 4% 19 6% 21 5% 5 2% 19 4% 10 3% 17 8% T 6 3% 18 9% T 13 6% 15 4% 15 5% 3 1% 12 3% 9 3% 4 2% 11 2% 3 1% 6 1% 1 * 7 2% 2 1% 9 4% T 8 4% T 6 3% 3 1% 2 1% 6 3% 6 1% 3 1% 4 2% 4 1% 2 1% 4 2% 4 1% 3 1% 3 1% 2 1% 5 2% ‐ ‐ 5 1% 3 1% 2 1% 4 1% 3 1% 2 1% 4 1% 2 1% 2 1% 4 1% 2 1% 2 1% 2 1% * * 2 1% 2 * 2 1% ‐ ‐ 2 * 2 1% ‐ ‐ 2 * ‐ ‐ 2 1% 2 * ‐ ‐ 2 1% 1 * 1 * * * 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1297 300% 906 300% 594 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Australia Total Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 219 111 57 51% 496 263 138 52% 291 126 63 50% 24 22% 47 18% 16 14% 55 21% Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 1006 500 257 51% 423 248 121 49% 583 252 136 54% 303 196 89 46% 360 159 79 50% Auckland, New Zealand 94 19% 46 19% 48 19% 26 13% London, United Kingdom 93 19% 41 17% 52 21% 39 20% 33 21% C 33 20% 343 144 88 61% CD 35 24% C 22 15% Zurich, Switzerland 92 18% 49 20% 43 17% 29 15% 32 20% 31 21% 21 19% Toronto, Canada 91 18% 44 18% 47 19% 31 16% 29 18% 31 22% New York City, United States 85 17% 33 13% 77 15% 28 11% 44 22% E 36 19% 24 15% Abu Dhabi, United Arab Emirates 68 14% 31 12% 52 21% A 49 20% A 37 15% 24 15% Paris, France 25 13% Stockholm, Sweden 66 13% 39 16% 27 11% 22 11% Marital Status Married Other I J Low K Education Medium L High M Australia Chief Income Earner Yes No N O 491 276 128 47% 312 131 68 52% 305 295 155 53% 389 74 33 45% 529 257 130 51% 477 243 127 52% 23 18% 515 224 129 57% J 49 22% 45 16% 27 21% 53 18% 13 18% 46 18% 48 20% 22 18% 40 18% 54 20% 25 19% 55 19% 13 18% 45 18% 48 20% 50 19% 21 16% 44 20% 47 17% 20 15% 57 19% 14 19% 51 20% 41 17% 16 14% 52 20% 23 18% 44 20% 47 17% 21 16% 56 19% 15 20% 46 18% 45 19% 18 12% 15 14% 48 18% 22 17% 31 14% 51 17% 15 20% 43 17% 42 17% 18 16% 41 16% 18 14% 31 14% 55 20% I 46 17% 20 15% 17 11% 19 15% 47 16% 11 15% 36 14% 42 17% 25 16% 17 12% 17 15% 31 12% 20 16% 30 14% 37 14% 18 14% 41 14% 8 11% 36 14% 32 13% 21 13% 22 15% 15 13% 34 13% 17 13% 26 12% 40 14% 18 14% 38 13% 10 13% 36 14% 30 12% 36 16% J 22 10% 29 11% 15 12% 35 12% 32 13% 10 8% 35 12% 16 21% KL 9 12% 34 13% 32 12% 26 10% 28 12% Singapore, Singapore 66 13% 34 14% 32 13% 24 12% 18 11% 24 17% 7 7% 32 12% Copenhagen, Denmark 54 11% 24 10% 30 12% 18 9% 17 10% 19 13% 12 11% 29 11% 26 21% FG 12 10% Los Angeles, United States 43 9% 19 8% 24 10% 20 10% 13 8% 10 7% 10 9% 21 8% 12 10% 19 9% 24 9% 5 6% 20 8% 23 10% 39 8% 11 4% 12 6% 15 10% 12 8% 7 7% 24 9% 8 6% 12 6% 27 10% 23 8% 7 10% 24 9% 15 6% Hong Kong, China 39 8% 28 11% B 21 9% 23 18% LM 9 7% 15 5% Oslo, Norway 18 7% 16 8% 11 7% 12 8% 7 5% 19 9% 20 7% 9 7% 24 8% 5 7% 21 8% 18 7% 36 7% 15 6% 21 8% 7 4% 5 4% 18 7% 8 7% 14 6% 22 8% 9 7% 23 8% 3 4% 15 6% 21 9% Amsterdam, The Netherlands 35 7% 22 9% 13 5% 23 12% DE 18 9% 13 12% H 9 8% 19 7% Rome, Italy 11 7% 6 4% 5 4% 19 7% 10 8% 13 6% 21 8% 9 7% 20 7% 5 7% 19 8% 15 6% Helsinki, Finland 27 5% 13 5% 14 5% 12 6% 8 5% 7 5% 6 5% 15 6% 7 5% 8 4% 19 7% 4 3% 19 6% 4 6% 15 6% 12 5% Berlin, Germany 27 5% 16 7% 11 4% 8 4% 10 6% 9 6% 8 7% 13 5% 5 4% 11 5% 16 6% 9 7% 15 5% 3 4% 16 6% 11 4% Tokyo, Japan 26 5% 13 5% 13 5% 2 2% 8 7% 12 5% 6 4% 8 4% 18 7% 7 5% 17 6% 3 4% 13 5% 13 5% 21 4% 10 4% 10 4% 16 8% E 11 6% 8 5% Osaka, Japan 7 4% 3 2% 4 4% 11 4% 5 4% 11 5% 10 4% 5 4% 13 4% 3 4% 8 3% 13 5% Washington, United States 17 3% 6 2% 11 4% 11 5% 4 2% 3 2% 5 5% 6 2% 6 4% 4 2% 13 5% 4 3% 10 3% 3 4% 6 2% 11 5% Bangkok, Thailand 17 3% 4 2% 4 3% 7 2% 7 5% 7 3% 10 4% 4 3% 11 4% 1 2% 11 4% 5 2% 6 2% 4 2% 6 4% 8 6% C 4 3% 3 3% 14 3% 14 6% B 8 3% 3 1% Boston, United States 2 2% 6 2% 6 5% 4 2% 4 3% 6 2% 6 2% 7 3% 1 1% 9 3% 7 2% 6 3% 7 3% 4 2% 4 3% 7 3% 4 2% 5 4% M 3 3% 4 5% L 1 1% 8 3% 5 4% H 3 3% 10 4% J 5 2% 7 2% 1 1% 5 2% 7 3% Beijing, China 13 3% 9 4% 4 2% 5 3% 5 3% 3 2% Kuala Lumpur, Malaysia 11 2% 4 2% 7 3% 3 2% 5 3% 3 2% Madrid, Spain 11 2% 4 2% 7 3% 5 2% 2 1% 4 3% 2 2% 5 2% 4 3% 6 3% 5 2% 3 2% 6 2% 2 3% 7 3% 4 2% Brussels, Belgium 10 2% 7 3% 3 1% * * 6 2% 1 1% 6 2% 5 2% 1 1% 8 3% 1 1% 7 3% 3 1% 8 2% 6 3% 1 1% 3 1% 4 3% C 2 1% 3 3% Rio de Janeiro, Brazil 6 4% C 3 2% 1 1% 4 2% 2 2% 3 1% 5 2% 2 1% 5 2% 1 1% 6 2% 2 1% Seoul, South Korea 7 1% 2 1% 5 2% 2 1% * * 1 1% 4 2% 2 2% 1 1% 6 2% 3 2% 4 1% 1 1% 2 1% 6 2% Shanghai, China 7 1% 6 2% 2 1% 6 3% E 4 2% 2 1% 1 1% 2 1% 1 1% 2 1% 6 2% 2 2% 3 1% 7 1% 1 * 4 2% 2 2% 1 1% 3 1% 3 3% 5 2% 3 1% 2 1% 5 2% 6 1% 3 1% 4 2% 1 1% 1 1% 1 1% 5 2% ‐ ‐ 5 2% 2 1% 4 3% L 1 1% 6 2% O 2 1% Mumbai, India 6 2% A 3 1% 3 3% L 2 2% L 2 2% 1 * Chicago, United States 5 4% G 1 1% 3 1% 4 1% Cape Town, South Africa 5 1% 2 1% 1 * 2 2% 2 2% 2 1% 1 1% 2 1% 3 1% * * 4 1% 1 1% 2 1% 2 1% 4 1% 5 2% B 4 2% ‐ ‐ Sao Paulo, Brazil 1 * 2 1% * * 2 1% * * 3 1% 1 1% 2 1% 2 1% ‐ ‐ 4 1% 1 1% 1 * 3 1% 4 1% Istanbul, Turkey 4 1% 3 1% 1 * 3 2% 1 1% ‐ ‐ 2 1% 1 * 1 1% 1 * 3 1% * * 3 1% 1 * 3 1% 1 1% 2 1% * * 2 1% 1 1% * * 2 1% 1 1% 2 1% 1 * 3 2% L 1 1% 1 * Guangzhou, China 1 * 1 1% 2 1% 1 * Buenos Aires, Argentina 3 1% 2 1% 1 * 1 * 1 1% 1 1% 2 1% 2 1% ‐ ‐ 1 1% 2 1% 1 1% 2 1% * * 2 1% 1 * Budapest, Hungary 3 1% 1 * 2 1% 1 1% ‐ ‐ 1 1% 2 2% 1 * ‐ ‐ 1 1% 1 * 1 1% 2 1% * 1% 1 * 2 1% Jakarta, Indonesia 3 1% 2 1% * * ‐ ‐ 2 1% 1 1% * * 2 1% * * 2 1% 1 * 1 1% 2 1% ‐ ‐ 3 1% ‐ ‐ Cairo, Egypt 2 * 1 1% 1 * 1 1% 1 1% ‐ ‐ 1 1% 1 * * * ‐ ‐ 2 1% ‐ ‐ 2 1% * * 2 1% ‐ ‐ Warsaw, Poland 2 * 1 * 1 * * * 1 * 1 1% 1 1% * * * * 1 * 1 * ‐ ‐ 1 * 1 * 1 * * * * * 1 1% ‐ ‐ * * * * * * 1 * * * * 1% L ‐ ‐ 1 * Mecca, Saudi Arabia 1 * * * Tel Aviv, Israel 1 * 1 * * * 1 * * * * * * * * * 1 * 1 * * * 1 1% L 1 1% L * * ‐ ‐ Mexico City, Mexico 1 * 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ Moscow, Russia 1 * 1 * * * 1 * * * ‐ ‐ 1 1% ‐ ‐ * * * * 1 * Casablanca, Morocco 1 * 1 * ‐ ‐ 1 * ‐ ‐ * * 1 1% ‐ ‐ ‐ ‐ * * 1 * ‐ ‐ 1 * * * 1 * 1 1% L ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ * * ‐ ‐ 1 * 1 1% ‐ ‐ * * * * 1 * 1 1% L * 1% L 222 300% 1 * ‐ ‐ * * * * 771 300% 729 300% Tehran, Iran 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ * * * * * * * * ‐ ‐ ‐ ‐ Karachi, Pakistan * * * * * * * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * * * * * ‐ ‐ ‐ ‐ 1500 300% 744 300% 756 300% 589 300% 478 300% 432 300% 334 300% 788 300% 378 300% 673 300% 827 300% 394 300% 884 300% Sigma Table of Contents Business Owner Yes No P Q 130 61 41 67% Q* 14 24% * 12 20% * 13 21% * 8 13% * 12 19% * 9 16% * 6 10% * 5 8% * 11 18% * 5 9% * 2 3% * 4 6% * 6 9% * 4 6% * 2 3% * 4 7% * 5 8% * 2 3% * 1 2% * 1 1% * 1 2% * 2 3% * * * * ‐ ‐ * 2 4% * 2 3% * * 1% * ‐ ‐ * * 1% * 1 2% * 1 2% * 1 2% * 1 2% * 2 3% Q* * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 1 1% * ‐ ‐ * * * * * * * ‐ ‐ * * * * 183 300% 876 439 216 49% 80 18% 81 19% 79 18% 83 19% 73 17% 68 15% 62 14% 61 14% 55 12% 48 11% 41 9% 35 8% 33 8% 32 7% 33 7% 23 5% 22 5% 24 5% 20 4% 16 4% 16 4% 12 3% 13 3% 11 3% 8 2% 8 2% 7 2% 7 2% 7 2% 6 1% 5 1% 4 1% 3 1% 2 1% 3 1% 3 1% 3 1% 3 1% 2 1% 2 * 1 * 1 * 1 * 1 * 1 * 1 * * * 1317 300% Senior Executive/Decision Yes No R S 166 74 46 63% S* 15 20% * 12 17% * 16 22% * 12 16% * 14 20% * 11 14% * 6 8% * 6 8% * 13 18% * 6 8% * 3 4% * 4 5% * 8 11% * 5 7% * 5 7% * 4 5% * 3 5% * 6 8% * 2 3% * 1 1% * 2 3% * 2 2% * 1 2% * * 1% * 3 3% * 2 3% * 3 4% S* 1 2% * * * * 1 1% * 2 2% * * 1% * 1 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 1 1% * ‐ ‐ * * * * * * * ‐ ‐ * * * * 221 300% Employment Status Total Non T U METRO V NON‐METRO W VIC/TAS X 840 426 211 49% 657 316 169 53% 349 184 88 48% 675 313 160 51% 331 187 97 52% 292 142 69 49% 79 19% 59 19% 35 19% 50 16% 81 19% 59 19% 34 19% 60 19% 44 23% V 33 18% 76 18% 60 19% 32 18% 59 19% 79 19% 61 19% 31 17% 71 17% 56 18% 67 16% 49 16% 62 15% 60 14% Region NSW/ACT Y QLD Z SA/NT a WA b 190 96 41 43% 26 18% 349 169 102 60% XZb 28 17% 26 18% 35 20% 17 18% 33 18% 27 19% 20 12% 58 18% 34 18% 30 21% 24 14% 26 27% Y 15 15% 29 16% 60 19% 26 14% 22 16% 28 15% 44 14% 33 18% 28 20% 37 22% a 21 13% 42 13% 26 14% 41 13% 26 14% 17 12% 24 15% 13 13% 38 12% 28 15% 18 10% 17 12% 18 11% 15 15% 20 11% 14 10% 25 15% 12 12% 20 11% 15 11% 17 10% 10 10% 87 48 26 55% * 10 22% * 7 15% * 11 22% * 14 29% YZ* 4 9% * 8 16% * 6 12% * 7 15% * 3 6% * 10 20% Yb* 3 5% * 4 9% * 3 7% * 3 6% * 2 5% * 5 11% Y* 2 4% * 1 2% * 1 1% * 2 4% * 2 4% * 2 4% * 1 2% * ‐ ‐ * * * * 1 1% * * 1% * * 1% * * 1% * * 1% * 1 2% * * * * * * * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * 1 2% * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 1 2% XY* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 144 300% 88 46 19 41% * 9 19% * 8 19% * 8 18% * 8 18% * 7 16% * 6 13% * 8 18% * 8 18% * 12 26% XZa* 2 5% * 2 4% * 4 9% * 5 10% * 2 5% * 4 9% * 3 8% * 3 7% * 4 8% * * 1% * 2 5% * ‐ ‐ * 1 2% * * 1% * 2 4% * 2 4% * 1 2% * 1 1% * 1 2% * * * * 1 2% * * * * 2 4% XY* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 137 300% 53 12% 47 15% 18 10% 48 15% W 46 15% 48 11% 31 10% 22 12% 34 11% 21 22% 15 15% 14 14% 40 9% 22 7% 15 8% 10 7% 21 12% 8 8% 24 8% 21 12% T 15 8% 28 9% 35 8% 24 8% 16 8% 13 9% 12 7% 6 6% 31 7% 22 7% 17 9% 23 7% 16 8% 5 5% 23 7% 13 7% 19 6% 17 9% 18 13% YZ 9 7% 8 5% 31 7% 10 6% 11 12% 30 7% 23 7% 12 6% 22 7% 13 7% 11 8% 8 5% 23 6% 17 5% 11 6% 6 4% 5 3% 16 5% 11 6% 23 7% W 18 6% 5 2% 24 6% 9 5% 5 4% 11 7% 10 10% Y 8 8% Y 6 6% 20 5% 13 4% 13 7% 14 5% 12 6% 11 7% 6 4% 4 5% 18 4% 16 5% 4 2% 11 4% 10 5% 6 5% 10 6% 3 3% 16 4% 8 3% 9 5% 10 3% 7 4% 2 1% 3 3% 1 2% 15 3% 11 4% 5 3% 9 3% 7 4% 6 5% 8 5% X 5 3% 12 3% 12 4% 2 1% 9 3% 4 2% 6 4% 4 3% 3 3% 12 3% 7 2% 6 3% 7 2% 6 3% 3 2% 5 3% 3 3% 11 3% 7 2% 5 2% 6 2% 5 3% 4 3% 2 1% 3 4% 8 2% 8 3% 2 1% 8 3% 2 1% 2 2% 5 3% 1 1% 8 2% 6 2% 4 2% 6 2% 4 2% 3 2% 3 2% 3 3% 5 1% 7 2% 1 * 4 1% 4 2% 2 1% 2 1% 3 3% 6 1% 3 1% 4 2% 4 1% 4 2% 1 1% 3 2% 2 2% 7 2% 3 1% 5 3% 3 1% 4 2% 2 2% 4 2% 1 1% 6 2% 5 1% 3 1% 4 1% 3 2% 2 1% 3 2% 1 1% 5 1% 5 2% 1 1% 4 1% 2 1% 1 1% 2 1% 2 2% 2 2% X ‐ ‐ 4 1% 2 1% 2 1% 3 1% 1 1% ‐ ‐ * * 3 1% 2 1% 2 1% 2 1% 3 1% 2 2% 2 1% 3 1% 2 * 3 1% 3 1% 1 1% 2 1% 2 1% ‐ ‐ 3 1% 2 1% 1 1% 2 1% 1 * 1 1% 2 1% * * 3 1% 1 * 2 1% 2 1% 1 1% * * 1 1% 1 1% 3 1% 2 1% 1 1% 2 1% 1 * * * 1 1% * * 3 1% 2 1% * * 2 1% * * * * * * 1 1% 2 1% 1 * 1 1% 1 * 1 1% 1 1% 1 1% ‐ ‐ 2 * 1 * 1 1% 1 * 1 1% * * 1 1% * * 1 * * * 1 1% ‐ ‐ 1 1% * * * * * * 1 * 1 * ‐ ‐ 1 * * * 1 1% * * * * 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * * * 1 1% * * 1 1% 1 1% * * ‐ ‐ 1 * * * 1 * * * 1 * ‐ ‐ 1 * ‐ ‐ * * 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ * * * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 1279 300% 948 300% 552 300% 939 300% 561 300% 425 300% 506 300% 288 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) Belgium Total Belgium Male A Gender Female B Under 35 C Age 35 to 49 D 161 157 52 33% C 30 19% 50 to 64 E Low F Household Income Medium G 168 159 52 33% C 51 32% CD 26 16% 175 183 52 28% 212 208 60 29% 46 25% 53 26% 40 22% 42 20% 29 18% 30 16% 45 22% 33 21% 35 19% 35 17% Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 505 500 138 28% 254 252 59 24% 251 248 79 32% 176 184 34 19% Brussels, Belgium 115 23% 58 23% 58 23% 35 19% Stockholm, Sweden 107 21% 52 21% 55 22% Oslo, Norway 97 19% 54 21% 43 17% 55 30% DE 27 14% Abu Dhabi, United Arab Emirates 89 18% 39 15% 51 20% 23 12% 41 26% C 33 21% London, United Kingdom 80 16% 43 17% 37 15% 37 20% 20 13% 23 15% 24 13% 35 17% Sydney, Australia 79 16% 46 18% 34 14% 29 16% 23 15% 27 17% 29 16% 33 16% Amsterdam, The Netherlands 72 14% 40 16% 32 13% 30 16% 23 15% 19 12% 28 15% 31 15% Copenhagen, Denmark 65 13% 28 11% 37 15% 19 10% 26 17% 20 13% 20 11% 29 14% 26 17% Paris, France 64 13% 32 13% 33 13% 26 14% 19 12% 20 13% 21 11% 27 13% Toronto, Canada 63 13% 35 14% 28 11% 15 8% 19 12% 29 16% 22 10% Helsinki, Finland 62 12% 21 8% 25 14% 29 19% C 22 14% 16 10% 19 10% 28 14% 38 15% 16 10% 10 7% 13 7% 13 8% 11 7% 16 9% 29 14% F 25 12% New York City, United States 62 12% 41 16% B 24 9% Berlin, Germany 55 11% 26 10% 29 12% Los Angeles, United States 41 8% 17 7% 23 9% 36 19% DE 31 17% DE 17 9% 14 9% 10 6% Auckland, New Zealand 33 7% 17 7% 16 6% 10 5% 8 5% 14 9% 26 14% GH 16 9% 9 4% Madrid, Spain 24 5% 9 3% 15 6% 9 5% 6 4% 8 5% 12 6% 9 4% Rome, Italy 22 4% 11 4% 11 4% 7 4% 5 3% 10 6% 6 3% 9 4% 9 5% Cape Town, South Africa 20 4% 6 2% 14 6% 10 5% 3 2% 7 5% 8 4% 6 3% Singapore, Singapore 19 4% 11 4% 8 3% 6 3% 6 4% 7 4% 6 3% 6 3% Hong Kong, China 18 4% 10 4% 8 3% 8 4% 5 3% 5 3% 9 5% 4 2% Tokyo, Japan 18 4% 12 5% 6 2% 7 4% 5 3% 6 4% 5 3% Washington, United States 18 4% 6 3% 12 5% 6 3% 7 5% 5 3% 12 7% H 6 3% 7 3% Beijing, China 13 3% 7 3% 5 2% 3 2% 4 3% 5 3% 3 2% 8 4% Rio de Janeiro, Brazil 12 2% 4 2% 8 3% 5 3% 5 3% 2 2% 4 2% 3 2% Osaka, Japan 12 2% 8 3% 3 1% 7 4% 2 1% 3 2% 4 2% 5 3% Chicago, United States 11 2% 9 4% 2 1% 3 2% 4 2% 5 3% 2 1% Bangkok, Thailand 11 2% 7 3% 4 1% 3 2% 2 1% 5 3% 9 5% H 2 1% 6 3% Shanghai, China 10 2% 7 3% 3 1% 3 1% 3 2% 4 2% 1 1% 8 4% Kuala Lumpur, Malaysia 7 1% 5 2% 3 1% 1 * 4 3% 3 2% 3 2% 3 2% Istanbul, Turkey 7 1% 4 2% 3 1% 2 1% 3 2% 2 1% 3 2% 2 1% Mexico City, Mexico 7 1% 4 1% 4 2% 1 * 1 * 6 4% 1 * 5 2% Sao Paulo, Brazil 6 1% 4 2% 2 1% 3 1% 2 1% 2 1% 1 1% 2 1% Boston, United States 6 1% 1 * 5 2% 3 1% 1 1% 3 2% 4 2% 1 * Budapest, Hungary 6 1% ‐ ‐ 2 1% 2 1% 2 1% 5 3% 1 * Buenos Aires, Argentina 5 1% 6 2% B 2 1% 4 1% 4 2% 2 1% ‐ ‐ 3 1% 3 1% Casablanca, Morocco 5 1% 2 1% 2 1% ‐ ‐ ‐ ‐ 1 * 4 2% 3 1% 1 * ‐ ‐ 2 1% Mecca, Saudi Arabia 4 1% 1 * 3 1% 2 1% 3 2% 5 3% C ‐ ‐ Tel Aviv, Israel 4 1% 3 1% 1 * 2 1% 1 * 1 1% Moscow, Russia 3 1% 1 * 2 1% 2 1% 1 * ‐ ‐ ‐ ‐ 1 * Seoul, South Korea 3 1% 2 1% 1 * 3 1% ‐ ‐ ‐ ‐ 2 1% 1 * Warsaw, Poland 3 1% ‐ ‐ 3 1% ‐ ‐ 1 1% 2 1% ‐ ‐ 3 1% Cairo, Egypt 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 * Guangzhou, China 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * Mumbai, India Sigma Table of Contents 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1500 300% 755 300% 745 300% 553 300% 470 300% 478 300% 549 300% 623 300% High H 118 110 27 24% * 17 15% * 25 23% * 22 20% * 19 17% * 22 20% * 18 16% * 13 12% * 16 15% * 16 15% * 12 11% * 15 14% * 20 18% F* 13 12% * 6 5% * 8 7% * 3 3% * 7 6% * 6 6% * 7 7% * 6 6% * 1 1% * 5 5% * 2 1% * 6 5% * 2 2% * ‐ ‐ * 2 2% * 1 1% * 1 1% * 2 1% * 2 2% * 4 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 2 2% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 329 300% Marital Status Married Other I J 177 176 42 24% 328 324 96 30% 40 23% 76 23% 30 17% 77 24% 41 23% 56 17% 35 20% 54 17% 31 17% 50 15% 25 14% 55 17% 24 14% 48 15% 29 17% 35 11% 29 17% 35 11% 23 13% 40 12% 22 13% 40 12% 16 9% 46 14% 15 9% 40 12% 11 6% 29 9% 8 4% 25 8% 8 4% 16 5% 13 8% J 8 4% 9 3% 12 4% 5 3% 14 4% 7 4% 11 4% 4 2% 15 5% 5 3% 14 4% 3 2% 9 3% 5 3% 7 2% 3 2% 8 2% 7 4% 4 1% 4 2% 7 2% 3 1% 7 2% 3 2% 4 1% 4 2% 3 1% 6 4% J 1 1% 1 * 5 2% ‐ ‐ 6 2% ‐ ‐ 6 2% 2 1% 4 1% 2 1% 2 1% 4 2% 1 * 2 1% 1 * ‐ ‐ 3 1% 2 1% 1 * 3 2% ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 528 300% 972 300% Low K 79 172 50 29% * 55 32% M* 35 20% * 28 16% * 35 20% * 32 19% * 21 12% * 25 15% * 21 12% * 22 13% * 23 13% * 17 10% * 16 9% * 21 12% * 17 10% * 11 6% * 6 3% * 6 3% * 9 5% * 4 2% * 8 4% * 9 5% * 4 2% * 4 2% * 5 3% * 5 3% * 7 4% * 4 2% * 2 1% * 4 2% * ‐ ‐ * 6 3% * ‐ ‐ * ‐ ‐ * 2 1% * ‐ ‐ * 4 2% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 517 300% Education Medium L High M 267 186 48 26% 159 142 40 28% 330 313 85 27% 175 187 53 28% 38 21% 23 16% 75 24% 41 22% 33 18% 67 21% 40 21% 62 20% 34 18% 33 18% 38 27% L 37 26% L 22 15% 55 17% 35 19% 27 14% 21 15% 43 14% 37 20% 34 18% 24 17% 53 17% 26 14% 31 16% 16 11% 49 16% 23 12% 24 13% 20 14% 16 8% 31 16% 32 17% Chief Income Earner Yes No N O 27 14% 16 11% 49 16% O 34 11% 25 13% 16 11% 40 13% 23 13% 23 12% 23 16% 40 13% 22 12% 23 12% 23 16% 33 10% 29 15% 21 11% 13 9% 25 8% 15 8% 9 6% 25 8% 31 16% N 16 8% 11 6% 11 8% 24 8% 9 5% 16 9% M 9 5% 2 2% 12 4% 12 6% 8 5% 12 4% 10 5% 8 4% 4 3% 7 2% 8 4% 8 5% 16 5% 13 7% N 4 2% 6 3% 5 3% 12 4% 7 4% 6 3% 4 3% 13 4% 5 3% 9 5% 5 4% 11 4% 7 4% 4 2% 5 3% 4 2% 4 3% 13 4% O 7 2% 6 3% ‐ ‐ 4 2% 3 2% 6 2% 6 3% 2 1% 3 2% 10 3% 2 1% 3 2% 3 2% 10 3% 1 * 4 2% 3 2% 8 3% 2 1% 3 2% 1 * 7 2% 1 * 6 3% K 1 * 1 1% 4 1% 4 2% 1 * 3 1% 5 3% 4 2% 2 1% 3 1% 3 2% 3 2% 3 2% 5 2% 1 * 1 * 3 2% 3 1% 3 2% 3 2% 2 1% 4 1% 2 1% 1 1% ‐ ‐ 5 2% ‐ ‐ 1 * 1 1% 4 1% ‐ ‐ 1 1% 2 2% 2 1% 2 1% ‐ ‐ 3 2% L 1 1% 1 * 2 1% 2 1% 2 1% 1 * 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 1 1% 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 557 300% 426 300% 939 300% 561 300% Business Owner Yes No P Q 23 19 4 20% ** 5 24% ** 4 21% ** 5 28% ** 5 24% ** 4 20% ** 2 11% ** 1 5% ** 3 13% ** 2 11% ** 1 5% ** 2 9% ** 2 8% ** 1 5% ** 2 8% ** 3 13% ** 2 10% ** 1 6% ** 1 5% ** 1 7% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 2 10% ** 1 5% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** 58 300% 482 481 134 28% 111 23% 103 21% 91 19% 85 18% 76 16% 77 16% 71 15% 62 13% 62 13% 62 13% 61 13% 60 12% 54 11% 39 8% 30 6% 22 5% 21 4% 19 4% 18 4% 18 4% 18 4% 18 4% 12 2% 12 3% 10 2% 10 2% 11 2% 9 2% 7 2% 7 1% 7 2% 6 1% 5 1% 6 1% 5 1% 5 1% 4 1% 3 1% 3 1% 3 1% 3 1% 1 * 1 * ‐ ‐ 1442 300% Senior Executive/Decision Yes No R S 38 32 5 16% * 7 22% * 8 24% * 11 34% S* 6 19% * 5 15% * 3 9% * 4 14% * 6 19% * 5 15% * 2 5% * 3 11% * 3 10% * 2 5% * 2 5% * 2 5% * 2 5% * 1 4% * 2 6% * 1 5% * 3 9% * 2 6% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 6% * 1 3% * 2 8% S* 1 2% * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * 1 2% * 1 3% * 1 2% * ‐ ‐ * 1 2% * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% S* 95 300% Employment Status Total Non T U North V 467 468 133 28% 332 309 81 26% 173 191 57 30% 242 242 50 21% 108 23% 61 20% 68 22% 55 29% T 39 20% 55 23% 99 21% 51 21% 86 18% 68 22% 28 15% 49 20% 83 18% 54 17% 36 19% 44 18% 75 16% 45 15% 35 18% 45 19% 76 16% 53 17% 26 14% 38 16% 67 14% 43 14% 29 15% 59 13% 14 7% 41 17% W 28 12% 60 13% 51 17% U 41 13% 23 12% 32 13% 62 13% 43 14% 21 11% 23 9% 59 13% 38 12% 24 13% 35 14% 58 12% 42 14% 20 10% 32 13% 54 11% 29 9% 26 14% 32 13% 39 8% 27 9% 14 7% 24 10% 31 7% 16 5% 16 9% 18 8% 22 5% 14 5% 9 5% 14 6% 21 4% 16 5% 5 3% 12 5% 18 7% WX 5 2% 18 4% 11 4% 9 5% 18 4% 12 4% 7 4% 15 3% 6 2% 16 3% 8 3% 12 6% T 10 5% 5 2% 18 4% 12 4% 7 4% 9 4% 5 2% 13 3% 10 3% 3 1% 3 1% 12 3% 8 3% 4 2% 9 4% 10 2% 6 2% 5 3% 6 2% 10 2% 6 2% 5 3% 4 1% 8 2% 7 2% 3 2% 6 2% 9 2% 7 2% 3 2% 4 2% 7 2% 3 1% 4 2% 2 1% 7 1% 5 2% 2 1% 3 1% 7 2% 4 1% 3 1% 5 2% 6 1% 5 2% 1 1% 3 1% 5 1% 5 2% 1 1% 3 1% 5 1% 3 1% 3 2% 4 2% 4 1% 3 1% 2 1% 3 1% 5 1% 4 1% 1 * 2 1% 4 1% 2 1% 3 1% ‐ ‐ 3 1% 4 1% ‐ ‐ 2 1% 3 1% 1 * 2 1% 3 1% 3 1% 2 1% 1 * 1 * 3 1% 1 * 2 1% ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1405 300% 928 300% 572 300% 726 300% Region Center W 119 116 34 30% * 31 27% * 26 22% * 22 19% * 23 20% * 20 17% * 14 12% * 7 6% * 23 20% X* 9 7% * 18 16% * 11 9% * 13 11% * 10 9% * 4 3% * 7 6% * 5 4% * 5 5% * 2 2% * 9 8% V* 10 9% VX* 6 5% * 5 4% * 3 2% * 2 2% * 2 2% * 4 3% * 2 2% * 1 1% * 2 2% * 2 2% * 3 2% * 2 2% * 1 1% * 1 1% * 1 1% * 3 3% * 4 3% V* 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 347 300% South X Language French Flemish Y Z 144 142 54 38% V 29 20% 261 256 87 34% Z 63 25% 244 244 51 21% 30 21% 52 20% 54 22% 25 18% 45 17% 52 21% 23 16% 43 17% 46 19% 15 10% 34 13% 46 19% 27 19% 42 16% 38 15% 24 17% W 13 9% 31 12% 40 17% 36 14% 28 12% 34 13% 30 12% 17 12% 41 16% Z 25 10% 38 15% 17 12% 31 12% 31 13% 12 9% 22 8% 34 14% 24 17% W 22 15% 52 21% 23 9% 13 9% 17 7% 24 10% 8 6% 14 5% 19 8% 5 4% 10 4% 14 6% 5 4% 10 4% 12 5% ‐ ‐ 2 1% 6 4% 14 6% 18 7% Y 5 2% 3 2% 13 5% 5 2% 8 6% 13 5% 6 2% 4 3% 9 4% 9 4% 7 5% 9 4% 3 1% 2 1% 5 2% 8 3% 4 3% 6 2% 6 2% 4 3% 8 3% 4 1% 3 2% 5 2% 6 2% 4 3% 5 2% 4 2% 4 3% 6 2% 2 1% 2 2% 4 2% 3 1% ‐ ‐ 3 1% 5 2% 1 1% 4 2% 2 1% 3 2% 3 1% 3 1% 1 1% 2 1% 4 2% 2 1% 3 1% 3 1% ‐ ‐ 3 1% 2 1% 1 1% 4 2% ‐ ‐ ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * 2 1% 2 1% 2 1% 1 * 3 2% 3 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * 1 1% 1 * ‐ ‐ 426 300% 768 300% 732 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Brazil Total Brazil Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1007 500 136 27% 500 232 55 24% 507 268 80 30% Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 335 144 35 25% 205 71 15 21% 258 156 47 30% 717 333 88 26% 29 20% 12 17% 39 25% 77 23% 34 23% C 29 20% 17 24% 38 24% 62 19% New York City, United States 118 24% 55 24% 62 23% Sao Paulo, Brazil 100 20% 44 19% 56 21% 467 285 86 30% E 77 27% DE 49 17% Rio de Janeiro, Brazil 91 18% 47 20% 44 16% 46 16% 15 22% 34 22% 56 17% London, United Kingdom 89 18% 42 18% 48 18% 17 12% 10 14% 27 18% 60 18% Abu Dhabi, United Arab Emirates 78 16% 33 12% 27 19% 12 17% 16 10% Toronto, Canada 70 14% 45 19% B 29 13% 63 22% DE 39 14% 41 15% 34 12% 23 16% 13 18% 15 9% Los Angeles, United States 69 14% 38 16% 31 12% 63 13% 28 12% 35 13% 28 18% G 20 13% Zurich, Switzerland 63 13% 33 14% 30 11% Amsterdam, The Netherlands 55 11% 27 11% 28 10% 29 10% 18 13% E 19 13% E 24 17% C 15 11% 5 7% Madrid, Spain 46 16% E 40 14% E 23 8% 61 18% F 54 16% F 41 12% Tokyo, Japan 52 10% 22 10% 30 11% Rome, Italy 48 10% 19 8% 30 11% 36 13% E 26 9% 14 10% E 16 11% Sydney, Australia 47 9% 19 8% 28 10% 21 7% 16 11% Buenos Aires, Argentina 43 9% 9 4% Stockholm, Sweden 38 8% 34 13% A 12 4% 32 11% DE 13 5% Boston, United States 37 7% 26 11% B 14 6% 23 9% 22 8% Berlin, Germany 36 7% 15 7% 21 8% Chicago, United States 35 7% 16 7% 19 7% 27 10% D 22 8% 4 6% 41 12% 15 21% C 10 14% 11 7% 15 9% 49 15% F 39 12% 3 4% 15 10% 37 11% 7 9% 19 12% 29 9% 8 5% 8 5% 11 15% C 3 4% 38 11% F 21 6% 14 10% C 10 7% 11 15% C 5 7% 14 9% 29 9% F 22 7% 5 3% 4 6% 12 8% 23 7% 10 7% 2 4% 15 10% 20 6% 3 2% 21 14% G 5 3% Copenhagen, Denmark 30 6% 15 6% 15 6% 8 3% Washington, United States 26 5% 11 5% 15 6% 14 5% 13 9% C 9 6% 9 12% C 3 5% 11 7% 25 7% F 15 5% Hong Kong, China 19 4% 10 4% 9 3% 12 4% 4 3% 2 3% 8 5% 11 3% Mexico City, Mexico 19 4% 7 3% 12 4% 11 4% 6 4% 2 3% 9 3% Osaka, Japan 15 3% 6 2% 10 4% 9 3% 5 4% 2 2% 10 6% G 5 3% Oslo, Norway 14 3% 4 2% 7 2% 5 4% 2 2% 3 2% 10 3% Istanbul, Turkey 12 2% 10 4% B 4 2% 8 3% 7 2% 5 3% 1 1% 4 2% 8 2% 10 3% Brussels, Belgium 12 2% 7 3% 4 2% 4 2% 4 3% 3 4% 3 2% 8 2% Auckland, New Zealand 10 2% 5 2% 5 2% 5 2% 2 2% 2 3% 2 1% 7 2% Helsinki, Finland 10 2% 6 3% 3 1% 4 1% 3 2% 1 * 8 2% Beijing, China 9 2% 4 2% 5 2% 6 2% 2 1% 3 4% C 1 2% 3 2% 6 2% Singapore, Singapore 8 2% 5 2% 3 1% 4 1% 1 1% 1 1% 6 2% Seoul, South Korea 6 1% 3 1% 3 1% 4 1% 1 1% 2 1% 3 1% Cape Town, South Africa 5 1% 3 1% 2 1% 4 1% * * 1 2% 2 1% 3 1% Kuala Lumpur, Malaysia 5 1% 2 1% 3 1% 4 1% ‐ ‐ 1 1% 1 1% 3 1% Guangzhou, China 5 1% 1 * 3 1% 3 1% 1 1% 1 1% 2 1% 2 1% Moscow, Russia 4 1% 3 1% 1 1% 3 1% 1 * 1 1% 2 1% 2 1% Casablanca, Morocco 4 1% 2 1% 1 * 3 1% * * 1 1% 2 1% 2 1% Shanghai, China 4 1% 1 * 2 1% 3 1% * * * * 1 1% 2 1% Cairo, Egypt 4 1% 2 1% 1 1% 1 * 2 1% * * 1 1% 2 1% Mumbai, India 3 1% 1 * 2 1% 2 1% ‐ ‐ * 1% 1 * 2 1% Warsaw, Poland 3 1% 2 1% 1 * 3 1% ‐ ‐ ‐ ‐ ‐ ‐ 3 1% Tel Aviv, Israel 3 1% 1 * 2 1% 2 1% 1 * ‐ ‐ 2 1% 1 * 2 * 1 * 1 * 1 * ‐ ‐ ‐ ‐ 1 * Bangkok, Thailand 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ 1 1% D ‐ ‐ ‐ ‐ 2 * Mecca, Saudi Arabia 1 * * * * * ‐ ‐ * * * * ‐ ‐ 1 * Budapest, Hungary 1 * * * * * ‐ ‐ * * * * ‐ ‐ 1 * Jakarta, Indonesia Karachi, Pakistan Sigma Table of Contents 3 4% CD * * * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * 1500 300% 696 300% 804 300% 856 300% 431 300% 213 300% 467 300% 1000 300% High H 32 11 1 6% ** 2 21% ** * 2% ** 1 13% ** 2 21% ** 1 6% ** 2 19% ** ‐ ‐ ** 1 11% ** 3 30% ** 1 11% ** ‐ ‐ ** * 4% ** 1 9% ** 1 6% ** 3 30% ** 1 9% ** 1 11% ** ‐ ‐ ** 2 17% ** * 2% ** ‐ ‐ ** * 2% ** ‐ ‐ ** 1 8% ** * 3% ** * 2% ** 1 10% ** 1 10% ** 1 6% ** 1 8% ** 1 5% ** ‐ ‐ ** * 4% ** ‐ ‐ ** ‐ ‐ ** * 2% ** * 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 33 300% Marital Status Married Other I J Education Medium L High M 567 262 67 26% 266 81 17 21% 466 203 44 22% 74 26% 174 157 52 33% M 41 26% 61 23% 15 19% 51 18% 34 22% 51 20% 15 18% 54 19% 38 24% LM 25 16% 41 16% 53 20% 19 12% 42 15% 28 13% 47 16% I 35 12% 30 14% 464 208 61 29% 543 292 75 26% 43 21% 49 23% J 37 18% 28 13% 62 21% I 38 13% Low K Chief Income Earner Yes No N O Business Owner Yes No P Q Senior Executive/Decision Yes No R S Employment Status Total Non T U 146 65 15 23% 861 435 120 28% 183 80 19 24% 824 420 116 28% 673 307 78 25% 334 193 57 30% 41 20% 541 297 92 31% N 76 26% 15 23% 103 24% 17 22% 100 24% 65 21% 42 21% 58 19% 11 16% 89 21% 17 21% 83 20% 59 19% 53 27% T 41 21% 11 14% 39 19% 52 17% 9 13% 82 19% 11 13% 80 19% 55 18% 36 19% 12 15% 25 13% 10 15% 80 18% 13 16% 77 18% 46 15% 46 18% 13 16% 11 17% 67 15% 12 15% 66 16% 36 14% 45 15% 11 16% 60 14% 12 15% 58 14% 29 19% M 16 10% 32 12% 15 19% K 8 9% 56 18% U 43 14% 43 22% T 22 11% 19 12% 40 20% O 25 13% 64 21% N 38 13% 25 13% 44 15% 8 13% 61 14% 12 15% 57 14% 37 12% 32 17% 38 15% 9 11% 27 13% 36 12% 7 11% 56 13% 10 12% 54 13% 38 12% 25 13% 33 11% 12 8% 33 13% 10 16% 53 12% 13 17% 50 12% 14 9% 29 11% 35 12% 8 13% 46 11% 9 12% 45 11% 47 15% U 38 12% 16 8% 31 11% 31 15% O 20 10% 32 11% 24 11% 17 21% KL 11 14% 23 11% 30 10% 19 12% 25 10% 8 10% 19 9% 33 11% 9 14% 43 10% 8 10% 45 11% 30 10% 22 12% 20 10% 28 10% 16 10% 24 9% 8 9% 24 12% 25 8% 6 10% 42 10% 8 10% 41 10% 29 9% 20 10% 20 9% 27 9% 11 7% 23 9% 22 11% 25 8% 8 13% 39 9% 9 12% 38 9% 32 11% 15 8% 18 9% 25 9% 19 7% 14 7% 29 10% 4 6% 39 9% 5 6% 38 9% 20 6% 16 7% 22 8% 20 13% LM 6 4% 13 16% KL 4 5% 4 7% 33 8% 6 8% 31 7% 26 9% 23 12% T 11 6% 22 8% 10 6% 23 9% 22 11% O 16 8% 16 5% 15 7% 12 15% KL 4 5% 21 7% 6 9% 31 7% 5 7% 32 8% 21 7% 16 8% 13 6% 23 8% 11 7% 21 8% 4 5% 13 6% 23 8% 4 6% 33 7% 4 5% 32 8% 20 6% 16 9% 15 7% 20 7% 13 9% 18 7% 4 5% 14 7% 22 7% 3 5% 32 7% 6 7% 30 7% 22 7% 13 7% 40 19% J 28 13% 22 10% 19 7% 27 14% 17 9% 12 6% 18 6% 6 4% 16 6% 15 5% 4 7% 26 6% 6 7% 24 6% 22 7% 8 4% 16 5% 5 3% 16 6% 8 10% KL 6 7% 15 8% 11 5% 13 6% 13 4% 5 7% 22 5% 4 5% 23 5% 19 6% 8 4% 6 3% 13 5% 1 1% 5 2% 14 5% 3 5% 16 4% 4 5% 15 4% 12 4% 7 4% 10 4% 9 3% 1 1% 9 5% 10 3% 2 2% 17 4% 1 2% 18 4% 12 4% 7 4% 8 4% 7 2% 9 6% M 9 6% M 4 2% 9 4% 9 4% 10 4% 2 3% 6 3% 9 3% 2 3% 13 3% 2 3% 13 3% 11 3% 5 3% 4 2% 10 3% 3 2% 7 3% 4 5% 8 4% 6 2% 2 3% 12 3% 3 4% 11 3% 10 3% 4 2% 5 3% 6 2% 3 2% 7 3% 2 2% 7 4% 5 2% 8 2% 3 4% 9 2% 9 3% 3 2% 6 3% 6 2% 4 3% 4 2% 3 4% 7 3% 5 2% 4 6% Q 1 1% 11 3% 3 4% 9 2% 9 3% 3 1% 4 2% 6 2% 2 1% 6 2% 2 3% 3 2% 7 2% 1 2% 9 2% 1 1% 9 2% 6 2% 4 2% 5 3% 5 2% 1 * 6 2% 2 3% 8 2% 7 2% 3 1% 3 2% 4 1% 4 1% 2 3% 7 2% 4 4% S 1 1% 6 2% 4 1% 7 4% O 5 3% 2 1% 5 2% 3 3% K 2 3% 8 2% 7 2% 3 1% 4 2% 4 1% 1 1% 5 2% 1 2% 3 2% 5 2% 1 2% 7 2% 1 2% 7 2% 5 2% 2 1% 1 * 5 2% 2 1% 3 1% * * 1 * 5 2% 1 1% 5 1% 1 1% 5 1% 4 1% 1 1% 3 2% 2 1% 3 1% 2 1% 3 1% 1 1% 1 1% 4 1% 1 1% 5 1% 2 3% 3 1% 2 1% ‐ ‐ 5 2% I 1 * 3 2% 2 1% 1 1% 2 1% 3 1% 1 1% 4 1% 2 1% 4 1% 1 * 1 * 3 1% * 1% 2 1% 2 1% * * 4 1% 2 3% S 1 1% 4 1% 3 1% 2 1% 4 2% J 2 1% 3 1% ‐ ‐ 3 1% 1 1% 2 1% 2 1% 1 2% 3 1% 1 1% 3 1% 3 1% 1 1% 3 1% 1 * 1 1% 2 1% 1 1% 1 1% 2 1% ‐ ‐ 4 1% ‐ ‐ 4 1% 2 1% 2 1% 1 1% 1 1% 2 1% ‐ ‐ 3 1% 1 1% 1 * 3 1% ‐ ‐ 4 1% * * 3 1% 2 1% 3 1% 1 * 1 1% 2 1% * * 2 1% 2 1% 2 * 1 1% 3 1% 3 1% 1 * ‐ ‐ 3 1% 1 1% 1 * 1 1% 1 * 2 1% 2 3% Q ‐ ‐ 3 1% 1 2% 2 * 2 1% 1 1% 2 1% * * 1 1% 1 1% * * 1 1% 1 * 1 1% 2 * ‐ ‐ 3 1% 1 * 1 1% * * 2 1% 1 1% 1 * * * 1 1% 1 * 1 1% 2 * 1 1% 2 * 3 1% ‐ ‐ 1 * 1 * 1 * 1 * * * * * 2 1% ‐ ‐ 2 * ‐ ‐ 2 * 1 * 1 1% ‐ ‐ ‐ ‐ 2 1% 1 1% ‐ ‐ 2 1% * 1% 1 * ‐ ‐ 2 * 2 1% ‐ ‐ ‐ ‐ * * * 1% L * * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ * * * * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ * * 1 1% S ‐ ‐ * * * * ‐ ‐ 1304 300% 239 300% 1261 300% 922 300% 578 300% * * ‐ ‐ ‐ ‐ ‐ ‐ * * * * ‐ ‐ 1 1% Q ‐ ‐ 625 300% 875 300% 470 300% 787 300% 243 300% 608 300% 892 300% 196 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Canada Total Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M Canada Chief Income Earner Yes No N O Base: All Respondents (unwtd) Base: All Respondents (wtd) Toronto, Canada 1010 500 211 42% 518 247 98 40% 492 253 113 45% 289 178 79 44% 343 176 72 41% 378 146 61 42% 180 92 42 46% 400 201 77 38% 430 207 92 44% 508 232 102 44% 502 268 109 41% 379 186 81 44% 483 223 96 43% 148 91 34 38% 520 249 98 39% 490 251 113 45% 23 26% 54 27% 58 28% 51 27% 64 29% 20 22% 67 27% 69 27% 49 24% F 34 17% 63 30% F 49 24% FG 26 12% 71 31% J 66 28% J 51 22% 64 24% 14 15% 60 22% 45 24% 53 24% 28 31% 63 25% 64 25% 46 17% 26 14% 43 17% 46 17% 30 16% 20 22% K 10 12% 53 21% 30 13% 50 23% K 36 16% 34 14% 42 17% Sydney, Australia 135 27% 67 27% 69 27% 40 22% 50 28% Zurich, Switzerland 126 25% 66 27% 60 24% 37 21% 44 25% Stockholm, Sweden 96 19% 41 16% 33 18% 35 20% Paris, France 76 15% 56 23% B 31 13% 46 31% C 45 31% C 29 20% 31 18% E 33 19% E 19 11% 27 15% 17 12% 23 13% 17 11% 28 16% 24 17% C 23 15% London, United Kingdom 73 15% 30 12% Oslo, Norway 71 14% 39 16% 45 18% A 43 17% A 32 13% Amsterdam, The Netherlands 63 13% 29 12% 35 14% 20 11% 21 12% Copenhagen, Denmark 62 12% 32 13% 31 12% 18 10% 18 10% New York City, United States 59 12% 31 13% 27 11% 18 10% Auckland, New Zealand 53 11% 28 11% 25 10% 28 16% DE 14 8% 18 10% Los Angeles, United States 46 9% 20 8% 27 11% 14 8% Helsinki, Finland 41 8% 23 9% 18 7% 22 12% E 13 8% 21 15% C 11 7% 17 10% 11 7% Rome, Italy 38 8% 19 8% 19 8% 14 8% 15 9% 9 6% Abu Dhabi, United Arab Emirates 38 8% 20 8% 18 7% 8 4% Boston, United States 35 7% 16 7% 19 8% 12 7% 22 12% CE 13 8% Berlin, Germany 32 6% 17 7% 15 6% 18 10% DE 10 5% 8 4% 13 15% 20 22% H 19 21% H 9 9% 30 15% 21 10% 31 13% 42 16% 26 14% 34 15% 13 15% 34 14% 38 15% 30 15% 22 12% 36 16% 13 14% 37 15% 34 13% 28 14% 39 17% J 33 14% 32 12% 11 11% 33 16% H 32 16% F 25 12% 30 11% 27 15% 29 13% 8 8% 33 13% 30 12% 10 11% 24 12% 28 14% 29 13% 33 12% 20 11% 27 12% 15 16% 36 14% 27 11% 14 15% H 7 8% 27 14% H 18 9% 18 8% 18 8% 24 13% 23 10% 12 13% 29 12% 29 12% 27 13% 28 12% 41 15% I 25 9% 19 10% 22 10% 12 13% 24 10% 28 11% 11 12% H 5 6% 21 11% 14 7% 17 7% 21 8% 26 10% 19 8% 23 13% L 13 7% 6 7% 22 11% 30 11% I 22 8% 17 8% 14 7% 17 8% 11 12% 20 8% 22 9% 10 11% H 5 6% 15 8% 13 6% 17 7% 21 8% 17 9% 13 6% 9 9% 20 8% 18 7% 8 6% 15 7% 18 9% 19 8% 18 7% 13 7% 19 9% 6 7% 16 6% 22 9% 10 7% 6 7% 15 8% 14 7% 17 7% 19 7% 15 8% 13 6% 7 7% 21 8% 15 6% 7 4% 7 8% 13 6% 12 6% 11 5% 21 8% 11 6% 15 7% 6 6% 15 6% 17 7% 13 7% L 9 5% 8 4% 5 5% 13 5% 13 5% 13 6% 4 4% 12 5% 13 5% 26 18% CD 12 9% Washington, United States 26 5% 11 5% 15 6% 7 4% 9 6% 5 6% 9 5% 11 5% 11 5% 15 5% Chicago, United States 25 5% 9 3% 11 6% 7 4% 7 4% 7 7% 11 5% 7 4% 8 3% Brussels, Belgium 23 5% 12 5% 17 7% A 11 4% 9 5% 6 4% 8 6% 6 7% 8 4% 9 4% 8 4% 17 6% I 15 6% 6 3% 11 5% 6 6% 19 4% 10 4% 9 4% 6 4% 3 2% 3 3% 10 5% 6 3% 8 3% 11 4% 6 3% 8 4% 5 5% Hong Kong, China 17 3% 5 2% 8 5% 3 2% 4 4% 8 3% 9 3% 2 2% 10 4% 6 3% 7 3% 4 2% 7 4% 5 3% 2 2% 4 2% 6 3% 9 3% 10 5% L 5 3% 5 2% 15 3% 9 4% 1 1% 9 3% 7 3% Rio de Janeiro, Brazil 12 2% 6 3% 6 2% 4 2% 5 3% 3 2% 3 3% 9 5% H 10 5% H 4 2% 3 2% Madrid, Spain 12 5% B 8 3% 10 6% E 5 3% 15 6% O 10 4% 8 3% Tokyo, Japan 5 2% 6 2% 7 3% 7 4% 4 2% 1 1% 5 2% 8 3% Osaka, Japan 12 2% 5 2% 7 3% 6 3% 2 1% 4 3% 3 3% 5 2% 4 2% 5 2% 6 2% 3 2% 7 3% 2 2% 4 2% 8 3% Singapore, Singapore 11 2% 5 2% 5 2% 5 3% 4 2% 2 1% 1 1% 3 2% 4 2% 7 3% 2 1% 3 1% 6 2% 8 2% 4 2% 4 1% 4 2% 2 1% 1 1% 1 1% 4 2% 3 1% 4 2% 2 1% 4 2% 6 7% KL 1 1% 5 2% Mumbai, India 7 3% F 3 1% 3 1% 4 2% Beijing, China 7 1% 5 2% 2 1% 4 2% 2 1% 1 1% 1 1% 2 1% 3 1% 2 1% 5 2% 4 2% 2 1% 1 2% 3 1% 3 1% Buenos Aires, Argentina 6 1% 3 1% 4 1% 3 1% 2 1% 2 1% 1 1% 2 1% 3 1% 1 * 4 2% ‐ ‐ 3 1% 4 2% 6 1% 3 1% 3 1% 2 1% 3 2% 2 1% 2 2% 1 * 2 1% 3 2% 2 1% 1 1% 3 1% 3 1% Sao Paulo, Brazil 6 1% 3 1% 2 1% 2 1% 1 1% 2 1% 1 1% 4 2% H 3 1% 5 2% I 4 2% 2 1% Mexico City, Mexico 3 1% 2 1% 3 1% 3 1% 2 1% 1 1% 3 1% 3 1% Budapest, Hungary 5 1% 1 * 1 1% 1 * 2 1% 3 1% 2 1% 2 1% 1 1% 4 2% 1 * 3 1% 1 1% 1 1% 2 2% H 1 1% 3 1% 5 1% 3 2% E 2 1% * * Tel Aviv, Israel 5 2% A 2 1% 2 1% 2 1% 2 1% 2 1% 1 1% 2 1% 1 1% 3 1% 2 1% Shanghai, China 5 1% 1 1% 3 1% ‐ ‐ 1 1% 3 2% 3 1% 2 1% 1 1% 2 1% 2 2% 2 1% 3 1% 5 1% 1 1% 3 1% 2 1% E 2 1% ‐ ‐ Casablanca, Morocco 3 1% E 2 1% 2 1% 2 2% 2 1% 1 1% 2 1% 3 1% 1 1% 3 1% * * 2 1% 2 1% Bangkok, Thailand 4 1% 3 1% 2 1% 2 1% 2 1% 1 1% 1 2% 1 1% 1 1% 1 1% 3 1% 2 1% 1 1% 1 1% 1 * Moscow, Russia 4 1% 2 1% 2 1% 1 * 3 2% * * 1 1% 2 1% 1 1% 1 * 3 1% 3 2% 1 * ‐ ‐ 4 1% O 2 1% 9 3% 2 1% Warsaw, Poland 4 1% 2 1% 2 1% 3 1% * * 1 1% ‐ ‐ 2 1% 2 1% 2 1% 1 1% 1 1% 2 1% 1 1% 2 1% 1 1% Mecca, Saudi Arabia 3 1% 1 1% 2 1% ‐ ‐ 1 1% ‐ ‐ 1 * 3 1% 1 * 1 1% 1 1% 1 1% 2 1% 3 1% 2 1% 1 1% 1 1% ‐ ‐ 1 1% 1 1% 1 1% 3 1% J 1 * ‐ ‐ Seoul, South Korea 3 1% C 2 1% 2 1% 1 * 2 1% ‐ ‐ 2 1% 1 * Cairo, Egypt 3 1% 2 1% 1 * 1 * 2 1% * * 1 1% 1 1% 1 * 2 1% 1 * 1 1% 1 * 1 1% 2 1% 1 * 2 * 2 1% 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% 1 * 2 1% * * * * 1 1% * * 1 * 1 * Kuala Lumpur, Malaysia Cape Town, South Africa 2 * 2 1% * * ‐ ‐ 1 1% 1 1% ‐ ‐ 1 * 1 1% 1 1% 1 * 1 1% 1 * ‐ ‐ 1 * 1 * Istanbul, Turkey 2 * ‐ ‐ 1 1% * * * * 1 1% ‐ ‐ 1 1% * * 2 1% 1 1% 1 * ‐ ‐ 1 * 1 * Tehran, Iran 1 * 2 1% B 1 * * * ‐ ‐ 1 1% * * 1 1% 1 * ‐ ‐ 1 * 1 * 1 * 1 * ‐ ‐ 1 * 1 * Jakarta, Indonesia 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ Karachi, Pakistan 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1500 300% 741 300% 759 300% 533 300% 529 300% 438 300% 276 300% 602 300% 622 300% 697 300% 803 300% 558 300% 670 300% 272 300% 747 300% 753 300% Sigma Table of Contents Business Owner Yes No P Q 100 49 16 32% * 13 27% * 12 25% * 8 17% * 6 13% * 8 16% * 6 12% * 8 16% * 5 11% * 5 10% * 4 8% * 3 6% * 2 3% * 4 8% * 5 11% * 4 8% * 2 5% * 1 3% * 5 10% Q* 4 8% * 2 3% * 1 1% * 3 5% * 3 5% * 2 4% * 2 4% * 1 1% * 1 3% * 1 2% * 2 4% Q* * 1% * 1 3% * 2 3% Q* 1 2% * 1 2% * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 146 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 910 451 195 43% P 122 27% 133 66 27 41% 877 434 184 43% 684 339 132 39% 326 161 79 49% T 44 27% 17 25% 119 27% 92 27% 114 25% 17 25% 109 25% 33 21% 88 20% 11 16% 86 20% 93 27% U 65 19% 70 15% 10 14% 67 15% 52 15% 24 15% 31 19% 65 14% 9 14% 64 15% 47 14% 26 16% 65 14% 8 12% 63 14% 49 14% 22 14% 56 12% 10 15% 54 12% 41 12% 22 14% 57 13% 7 10% 56 13% 40 12% 22 14% 54 12% 7 11% 51 12% 41 12% 18 11% 49 11% 6 10% 46 11% 37 11% 15 10% 43 10% 5 7% 41 10% 32 9% 14 9% 40 9% 2 4% 30 9% 12 7% 34 8% 6 9% 39 9% R 32 7% 23 7% 15 9% 32 7% 6 9% 32 7% 25 7% 13 8% 31 7% 5 8% 30 7% 25 7% 10 6% 30 7% 3 5% 29 7% 23 7% 9 5% 24 5% 3 4% 23 5% 19 6% 7 4% 20 4% 19 4% 15 4% 10 6% 19 4% 6 9% S 3 5% 20 5% 15 4% 8 5% 18 4% 2 3% 17 4% 12 4% 7 4% 16 4% 1 1% 16 4% 11 3% 6 3% 13 3% 2 4% 13 3% 9 3% 6 4% 10 2% 2 4% 10 2% 8 2% 4 3% 10 2% 2 3% 10 2% 8 2% 4 3% 9 2% 6 1% 9 3% 2 1% 7 2% 5 7% S 1 1% 7 2% 5 2% 2 1% 5 1% 1 2% 5 1% 6 2% 1 1% 6 1% * 1% 6 1% 4 1% 3 2% 4 1% 2 3% 4 1% 5 2% 1 1% 5 1% 1 2% 4 1% 5 2% 1 * 4 1% 3 1% 3 1% 2 1% 4 1% 2 3% S 2 3% S 2 3% S * 1% 4 1% ‐ ‐ 3 1% 1 1% 3 1% 4 1% 3 1% 4 1% 1 1% 3 1% 4 1% * * 4 1% 4 1% 1 * 4 1% 2 1% 2 1% 3 1% 4 1% ‐ ‐ 3 1% 1 2% 3 1% 3 1% 1 * 3 1% 1 1% 3 1% 3 1% * * 3 1% ‐ ‐ 3 1% 2 * 1 1% 2 * ‐ ‐ 3 1% 1 * 2 1% 2 * 1 1% 2 * 1 * 1 * 2 * 1 1% 2 * 2 1% * * 2 * * 1% 2 * 2 1% ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1354 300% 198 300% 1302 300% 1017 300% 483 300% Prairies V Atlantic W Alberta X 63 30 14 47% Y* 10 32% * 6 21% * 6 21% * 3 10% * 4 12% * 3 11% * 4 15% * 3 11% * 4 12% * 3 8% * 3 11% * 3 10% * 3 9% * 2 8% * 2 7% * 3 8% * 1 5% * 4 12% XYa* 2 5% * 1 3% * ‐ ‐ * * 1% * 1 2% * * 1% * ‐ ‐ * 1 2% * * 1% * * 1% * ‐ ‐ * 1 4% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% ab* 91 300% 82 41 20 49% Yb* 12 28% * 10 24% * 8 20% * 7 17% * 8 19% * 5 13% * 6 15% * 4 11% * 2 6% * 5 11% b* 2 6% * 2 4% * 5 12% Ya* 1 2% * 4 10% Xa* 2 4% * 2 5% * 2 5% * 1 3% * 1 3% * 3 6% V* 2 5% * 2 5% * * 1% * ‐ ‐ * * 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * 1 1% * * 1% * 1 1% * ‐ ‐ * * 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 123 300% 90 43 15 35% * 17 39% ab* 13 29% * 10 23% * 6 15% * 5 12% * 7 16% * 3 6% * 7 16% b* 2 6% * 7 17% b* 4 9% * 5 11% * 4 8% * 4 10% W* 1 1% * 3 8% * 2 5% * 1 2% * 1 3% * 2 4% * 1 3% * 2 4% * * 1% * 2 4% * 1 2% * 1 1% * 1 1% * * 1% * * 1% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * * 1% * 1 2% * 1 1% * 1 1% a* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 130 300% Region BC Y Northwest Z Ontario a Quebec b 132 63 18 28% ‐ ‐ ‐ ‐ 256 129 44 35% 32 25% 20 32% ‐ ‐ 387 194 100 52% XYb 47 24% 16 26% ‐ ‐ 49 26% 11 18% ‐ ‐ 40 21% 20 16% 6 10% ‐ ‐ 19 10% 30 23% 9 14% ‐ ‐ 27 14% 34 27% VXYa 21 16% 12 19% ‐ ‐ 25 13% 18 14% 11 18% X 10 16% b 4 6% ‐ ‐ 25 13% 14 11% ‐ ‐ 9 7% 12 19% ab 6 9% ‐ ‐ ‐ ‐ 28 15% b 28 15% WXY 22 11% b 14 7% 3 5% ‐ ‐ 15 8% 2 4% ‐ ‐ 11 6% 6 9% W 3 5% ‐ ‐ 15 8% ‐ ‐ 7 4% 5 8% ‐ ‐ 13 7% ‐ ‐ 18 14% XY 4 3% 16 13% a 13 10% 13 10% Ya 9 7% 18 14% XYa 7 5% 3 4% ‐ ‐ 11 6% 6 5% 2 4% ‐ ‐ 9 5% 7 5% 4 7% a 3 6% ‐ ‐ 5 3% ‐ ‐ 8 4% 10 7% a 4 3% 2 3% ‐ ‐ 7 4% 4 3% 1 1% ‐ ‐ 5 3% 5 4% 2 2% ‐ ‐ 5 3% 3 2% 2 3% ‐ ‐ 5 3% 3 2% 2 3% ‐ ‐ 6 3% 2 1% 1 1% ‐ ‐ 4 2% 1 1% 1 1% ‐ ‐ 3 1% 2 1% * 1% ‐ ‐ 4 2% 1 1% * 1% ‐ ‐ 3 2% 2 2% * 1% ‐ ‐ 3 2% 1 1% 1 2% ‐ ‐ 2 1% 1 1% ‐ ‐ ‐ ‐ 2 1% 1 1% 2 3% a 2 3% a 1 1% ‐ ‐ 1 * 1 1% ‐ ‐ 1 * 2 1% ‐ ‐ 1 1% 1 1% * 1% ‐ ‐ 1 * * 1% ‐ ‐ 1 * 3 2% a 1 1% * 1% ‐ ‐ 2 1% * * ‐ ‐ ‐ ‐ 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% 1 * 1 2% a 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ 1 * * * 1 1% ‐ ‐ 1 1% ‐ ‐ * 1% ‐ ‐ 1 * 1 * 1 1% a ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 189 300% ‐ ‐ 581 300% 386 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) China Total China Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 1011 500 202 40% 507 249 99 40% 504 251 103 41% Sydney, Australia 159 32% 77 31% 83 33% Hong Kong, China 125 25% 73 29% 52 21% Toronto, Canada 108 22% 66 27% 42 17% Shanghai, China 105 21% 33 13% Zurich, Switzerland 97 19% 60 24% 71 28% A 38 15% Paris, France 96 19% 33 13% Beijing, China 80 16% 45 18% 63 25% A 35 14% Auckland, New Zealand 51 10% 26 10% 26 10% Guangzhou, China 47 9% 29 12% 17 7% Los Angeles, United States 47 9% 31 12% 16 6% Rome, Italy 33 7% 9 4% 23 9% New York City, United States 31 6% 13 5% 18 7% London, United Kingdom 31 6% 14 6% 17 7% Stockholm, Sweden 28 6% 10 4% 17 7% Copenhagen, Denmark 26 5% 17 7% 8 3% Amsterdam, The Netherlands 24 5% 12 5% 12 5% Berlin, Germany 21 4% 7 3% 14 6% Tokyo, Japan 20 4% 8 3% 12 5% Bangkok, Thailand 19 4% 2 1% Osaka, Japan 18 4% 7 3% 16 7% A 11 4% Washington, United States 17 3% Seoul, South Korea 17 3% 15 6% B 7 3% 10 4% Oslo, Norway 17 3% 8 3% 9 3% Brussels, Belgium 9 2% 5 2% 4 2% Chicago, United States 9 2% 7 3% 2 1% Helsinki, Finland 9 2% 5 2% 4 1% Buenos Aires, Argentina 7 1% 6 2% 1 * Kuala Lumpur, Malaysia 6 1% 2 1% 4 2% Sao Paulo, Brazil 5 1% 1 1% 4 2% Abu Dhabi, United Arab Emirates 5 1% 1 1% 4 1% Madrid, Spain 4 1% 3 1% 1 * 2 1% Rio de Janeiro, Brazil 4 1% 1 * 3 1% Karachi, Pakistan 3 1% 3 1% 1 * Moscow, Russia 3 1% 2 1% * * Budapest, Hungary 3 1% 1 1% 1 * Istanbul, Turkey 2 * * * 2 1% Boston, United States 2 * 1 * 2 1% Casablanca, Morocco 2 * 1 1% 1 * Cairo, Egypt 2 * 1 * 1 * Mexico City, Mexico 1 * * * 1 1% Jakarta, Indonesia 1 * ‐ ‐ 1 * Mumbai, India 1 * * * 1 * Cape Town, South Africa 1 * * * 1 * Tel Aviv, Israel 1 * 1 * ‐ ‐ Warsaw, Poland 1 * * * * * Tehran, Iran * * * * * * Mecca, Saudi Arabia * * * * ‐ ‐ 1500 300% 747 300% 753 300% Sigma Table of Contents Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 434 200 88 44% * 60 30% * 58 29% * 33 16% * 53 26% * 25 13% * 44 22% * 27 13% * 9 5% * 24 12% * 19 9% * 10 5% * 16 8% * 17 8% * 8 4% * 6 3% * 8 4% * 13 7% * 7 4% * 6 3% * 10 5% * 5 3% * 10 5% * 5 2% * 2 1% * 3 1% * 3 1% * 5 3% * 4 2% * 2 1% * 3 2% * 4 2% * 4 2% * 2 1% * 1 1% * 2 1% * 2 1% * 1 1% * 1 1% * * * * 1 * * 1 1% * * * * ‐ ‐ * ‐ ‐ * * * * * * * * * * 601 300% 431 206 76 37% * 72 35% * 41 20% * 48 23% * 36 18% * 47 23% * 40 19% * 41 20% * 38 18% CE* 18 9% * 19 9% * 18 9% * 14 7% * 10 5% * 15 7% * 16 8% * 9 5% * 2 1% * 3 1% * 10 5% * 8 4% * 6 3% * 2 1% * 5 3% * 4 2% * 1 * * 5 3% * 1 1% * 1 1% * 4 2% * 1 * * * * * * * * 1 * * 1 * * 1 * * * * * 1 * * * * * * * * * * * * * * 1 * * * * * * * * * * * * * * ‐ ‐ * 618 300% 146 94 38 41% * 28 30% * 25 27% * 28 30% * 15 17% * 25 27% C* 13 14% * 12 13% * 4 5% * 4 4% * 9 10% * 5 5% * 1 1% * 4 5% * 4 4% * 4 4% * 7 7% * 6 6% * 10 11% D* 3 4% * * * * 5 6% * 5 5% * 7 7% * 3 4% * 5 6% D* 1 1% * 1 1% * 1 1% * * * * 1 1% * ‐ ‐ * * * * 1 1% * 1 1% * ‐ ‐ * * * * * * * 1 1% * 1 1% * * * * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * * * * * * * ‐ ‐ * 281 300% 76 73 23 31% ** 13 18% ** 18 24% ** 14 19% ** 22 30% ** 7 10% ** 11 15% ** 30 42% ** 4 5% ** 9 13% ** 10 14% ** 4 5% ** 3 4% ** 11 15% ** 4 5% ** * * ** * * ** 6 8% ** * * ** 1 1% ** 2 3% ** 4 6% ** 3 5% ** 2 3% ** * * ** 4 5% ** 1 1% ** 4 6% ** * * ** * * ** 2 3% ** 2 3% ** * * ** 2 3% ** 1 1% ** ‐ ‐ ** ‐ ‐ ** * * ** ‐ ‐ ** 1 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * * ** ‐ ‐ ** ‐ ‐ ** 219 300% 252 185 74 40% * 71 38% * 40 22% * 34 19% * 43 23% * 33 18% * 34 19% * 28 15% * 21 11% * 16 8% * 23 12% * 19 11% * 13 7% * 8 4% * 11 6% * 13 7% * 6 3% * 2 1% * 13 7% * 6 3% * 10 5% * 5 3% * 4 2% * 7 4% * 4 2% * 2 1% * 4 2% * 1 1% * 1 * * * * * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 2 1% * 1 1% * 2 1% * ‐ ‐ * ‐ ‐ * * * * 1 * * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * * * * ‐ ‐ * * * * 556 300% High H Marital Status Married Other I J 683 242 105 44% 714 350 153 44% 75 31% 117 33% 67 28% 91 26% 60 25% 78 22% 39 16% 72 21% 57 24% 73 21% 51 21% 64 18% 21 9% 51 15% 27 11% 39 11% 22 9% 29 8% 14 6% 24 7% 9 4% 15 6% 31 9% J 20 6% 11 5% 20 6% 12 5% 20 6% 12 5% 17 5% 17 7% 18 5% 13 5% 16 5% 7 3% 10 3% 12 5% 15 4% 6 2% 7 2% 8 3% 13 4% 10 4% 10 3% 8 3% 13 4% 5 2% 8 2% 3 1% 9 2% 5 2% 6 2% 2 1% 2 1% 5 2% 5 1% 5 2% 1 * 3 1% 2 1% 1 * * * 4 1% 4 1% 1 1% 1 * * * 2 1% 2 1% 1 * * * * * 2 1% 2 1% 2 1% 1 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * * * * * * * * * * * * * 725 300% 1049 300% 297 150 49 33% * 42 28% * 34 22% * 30 20% * 33 22% * 24 16% * 33 22% * 29 19% * 13 9% * 18 12% * 22 15% * 2 1% * 11 7% * 11 7% * 8 5% * 8 6% * 6 4% * 5 3% * 11 7% * 4 3% * 12 8% I* 4 3% * 7 5% * 4 3% * 1 1% * 1 * * 3 2% * 5 3% * 1 1% * 4 3% * 3 2% * 4 2% * * * * 2 2% * * * * 2 1% * 2 1% * * * * 1 1% * * * * 1 1% * * * * * * * * * * ‐ ‐ * * * * ‐ ‐ * * * * 451 300% Low K 90 295 126 43% * 85 29% * 82 28% M* 56 19% * 69 23% M* 58 20% * 56 19% * 58 20% M* 30 10% * 29 10% * 33 11% * 25 8% * 22 7% * 22 7% * 13 4% * 7 2% * 12 4% * 12 4% * 14 5% * 13 4% * 13 4% * 9 3% * 8 3% * 6 2% * 6 2% * 3 1% * 2 1% * 4 1% * ‐ ‐ * 3 1% * 2 1% * 2 1% * ‐ ‐ * 2 1% * ‐ ‐ * ‐ ‐ * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 885 300% Education Medium L High M 254 155 57 37% 667 50 19 39% Chief Income Earner Yes No N O 682 276 109 40% 56 36% 18 36% 91 33% 34 22% 9 18% 52 19% 40 26% 12 24% 64 23% 29 19% M 29 19% 6 13% 53 19% 10 20% 56 20% 31 20% 9 18% 51 19% 18 11% 4 8% 49 18% 17 11% 5 9% 29 11% 15 10% 3 6% 22 8% 11 7% 3 6% 30 11% 5 3% 3 5% 23 8% 6 4% 3 5% 15 5% 6 4% 3 5% 12 4% 12 8% 3 5% 15 5% 14 9% K 9 6% 4 9% K 3 6% 18 6% 9 3% 6 4% 3 6% 9 3% 4 3% 2 4% 15 5% 3 2% 2 5% 10 3% 4 3% 1 2% 10 4% 17 6% O 8 3% 7 5% 2 4% 7 5% 3 5% 8 5% 3 6% K 2 4% L 1 3% 1 1% 5 3% 5 3% 9 3% 5 2% 9 3% 2 1% 2 4% K 1 3% 4 3% K 1 1% 1 3% K 1 2% 3 1% 2 1% 1 2% 3 1% 1 1% 1 2% 1 * 3 2% 1 1% K * * 4 1% 1 1% K 1 1% K * * 3 1% 1 1% 2 1% 2 1% ‐ ‐ 1 1% 6 2% 2 1% 2 1% 1 * 2 1% * * 1 1% 1 3% KL * 1% K * 1% K 1 1% K * * 1 1% ‐ ‐ 1 * 1 * * 1% K * * * * * * * * ‐ ‐ 1 1% KL * 1% KL * * 465 300% 150 300% 827 300% 2 1% 1 1% 1 * 1 * ‐ ‐ ‐ ‐ 2 1% 2 1% 1 * 1 * 1 * * * * * 329 224 93 42% * 68 31% * 72 32% N* 44 20% * 52 23% * 42 19% * 45 20% * 30 14% * 22 10% * 24 11% * 16 7% * 10 4% * 16 7% * 19 8% * 13 6% * 8 4% * 15 7% * 11 5% * 5 2% * 9 4% * 8 3% * 1 * * 9 4% * 7 3% * 4 2% * * * * 3 1% * 5 2% * 3 1% * 3 1% * 2 1% * 3 1% * * * * 2 1% * * * * * * * 2 1% * * * * * * * 1 * * 1 * * ‐ ‐ * * * * 1 * * 1 * * * * * ‐ ‐ * ‐ ‐ * 673 300% Business Owner Yes No P Q 106 52 17 33% ** 21 40% ** 11 20% ** 14 27% ** 11 22% ** 5 9% ** 5 10% ** 10 19% ** 7 14% ** 6 12% ** 5 9% ** 4 7% ** 4 8% ** 1 2% ** 1 1% ** 1 2% ** ‐ ‐ ** 4 7% ** 1 2% ** 4 7% ** 2 3% ** 3 5% ** * 1% ** 1 1% ** * * ** 5 10% ** * * ** 3 5% ** * * ** 5 9% ** 1 2% ** * * ** 1 2% ** 3 5% ** 1 1% ** * * ** ‐ ‐ ** 1 1% ** ‐ ‐ ** * * ** * * ** ‐ ‐ ** 1 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * * ** ‐ ‐ ** 157 300% 905 448 185 41% 138 31% 114 26% 94 21% 93 21% 93 21% 91 20% 70 16% 44 10% 41 9% 42 9% 29 6% 27 6% 30 7% 27 6% 24 5% 24 5% 17 4% 19 4% 15 3% 17 4% 15 3% 17 4% 16 4% 9 2% 4 1% 9 2% 5 1% 6 1% 1 * 4 1% 4 1% 3 1% 1 * 2 * 2 1% 2 1% 2 * 2 * 1 * 1 * 1 * * * 1 * 1 * 1 * * * * * 1343 300% Senior Executive/Decision Yes No R S 364 127 39 31% * 37 29% * 29 23% * 32 25% * 22 17% * 33 26% * 15 12% * 15 12% * 11 9% * 12 10% * 12 9% * 9 7% * 4 3% * 9 7% * 3 3% * 6 4% * 6 5% * 13 11% S* 7 6% * 8 7% * 4 3% * 11 8% S* 2 1% * 5 4% * 4 3% * 6 5% S* 3 2% * 3 2% * 1 1% * 1 1% * 2 1% * * * * 3 3% * 3 3% S* 2 1% * 1 1% * * * * 1 1% * * * * * * * 1 * * 1 1% * 1 1% * * * * 1 * * * * * * * * ‐ ‐ * 380 300% Employment Status Total Non T U 647 373 163 44% 877 400 157 39% 122 33% 120 30% 95 26% 102 26% 77 21% 88 22% 83 22% 73 18% 64 17% 80 20% 82 22% 72 18% 65 17% 67 17% 41 11% 44 11% 34 9% 38 9% 35 9% 35 9% 24 6% 32 8% 27 7% 28 7% 22 6% 28 7% 24 6% 21 5% 20 5% 24 6% 18 5% 18 5% 7 2% 18 5% 13 4% 14 4% 10 3% 16 4% 14 4% 11 3% 7 2% 13 3% 16 4% 16 4% 11 3% 10 3% 5 1% 9 2% 3 1% 8 2% 6 2% 7 2% 4 1% 7 2% 4 1% 6 1% 4 1% 5 1% 3 1% 3 1% 4 1% 4 1% * * 4 1% ‐ ‐ 3 1% 1 * 3 1% 2 * 3 1% 2 1% * * 1 * 2 1% 2 * 2 1% 1 * 1 * 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * * * * * 1 * * * * * * * * * * * * * 1120 300% 1199 300% 134 100 46 46% * 39 39% * 23 23% * 20 20% * 31 31% * 17 17% * 24 24% * 12 12% * 8 8% * 9 9% * 12 12% * 1 1% * 3 3% * 3 3% * 7 7% * 1 1% * 6 6% * 2 2% * 6 6% * 3 3% * 7 7% * 4 4% * 1 1% * 6 6% * ‐ ‐ * 1 1% * 2 2% * * * * * * * ‐ ‐ * 2 2% * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% * * * * ‐ ‐ * * * * 1 1% * ‐ ‐ * * * * 1 1% * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 301 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) France Total France Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1010 500 171 34% Zurich, Switzerland Sydney, Australia Gender Female B Under 35 C Age 35 to 49 D 536 253 79 31% 348 191 56 30% 322 158 53 34% 132 26% 474 247 92 37% B 61 25% 71 28% 43 22% 46 29% 118 24% 61 25% 58 23% 37 19% 40 26% New York City, United States 105 21% 55 22% 50 20% London, United Kingdom 83 17% 41 17% 42 17% Toronto, Canada 82 16% 45 18% 36 14% 51 27% E 37 19% E 31 16% Abu Dhabi, United Arab Emirates 71 14% 32 13% 39 15% Berlin, Germany 71 14% 33 14% Oslo, Norway 66 13% Stockholm, Sweden Brussels, Belgium 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J 340 151 61 40% C 43 29% 232 116 38 33% 533 266 89 34% 245 118 43 36% 419 201 69 35% 591 299 101 34% 31 27% 73 28% 28 23% 32 27% F 29 25% 63 31% J 48 24% 69 23% 21 18% 36 18% 69 23% I 54 18% 306 209 75 36% M 48 23% 30 18% 452 226 73 32% 25 20% 72 26% 60 27% 66 24% 52 23% 49 23% 37 30% KL 26 21% 55 20% 50 22% 29 17% 35 17% 20 16% 46 17% 37 16% 24 14% 35 17% 23 18% 44 16% 37 17% 30 15% 12 10% 37 13% 35 15% 29 14% 18 14% 37 14% 34 15% 29 14% 20 16% K 21 17% KL 10 8% 35 13% 31 14% 34 13% 26 11% 34 12% 21 9% 21 19% 20 14% 20 18% 43 16% 19 16% 29 15% 23 14% 28 19% 14 12% 46 17% 21 18% 26 13% 24 12% 27 17% 21 14% 15 13% 42 16% 14 12% 34 17% 55 19% I 37 13% 37 15% 25 13% 24 15% 21 14% 18 15% 34 13% 19 16% 29 15% 41 14% 29 17% M 24 14% 30 12% 36 14% 26 14% 15 10% 14 12% 28 14% 38 13% 17 10% 30 12% 30 12% 24 13% 16 10% 12 11% 43 16% H 33 12% 8 7% 60 12% 25 16% E 21 13% 55 11% 27 11% 28 11% 15 8% 18 11% 10 9% 26 14% DE 19 10% 9 6% 23 15% C 9 6% 10 7% 13 9% 10 5% 14 9% 44 9% 22 9% 22 9% 16 6% Copenhagen, Denmark 41 8% 18 7% 27 11% A 23 9% 25 12% 36 12% 18 11% 21 10% 10 8% 25 12% 30 10% 21 12% 24 11% 5 5% 11 6% 18 9% 11 9% 21 8% 23 10% 14 7% 32 11% I 28 9% 15 9% 11 9% 10 6% 19 9% 19 7% 23 10% 17 9% 24 8% 13 8% 14 7% 14 11% K 14 11% 25 9% 16 7% 16 8% 23 8% 13 8% 15 7% 11 9% 21 8% 19 8% 11 6% 23 8% 10 6% 18 9% 6 5% 18 6% 17 7% 10 8% 15 7% 17 6% 11 6% 10 5% 11 8% 17 6% 15 7% 15 7% 15 5% 6 4% 11 5% 19 7% 10 5% 22 8% 10 8% 17 6% 11 9% 19 7% 15 12% G 10 8% 21 8% H 14 5% 4 3% 15 6% Helsinki, Finland 40 8% 18 7% 21 8% 14 8% 14 9% 17 11% C 11 8% Tokyo, Japan 34 7% 17 7% 17 7% 9 6% 5 3% Rome, Italy 31 6% 16 6% 16 6% 21 11% DE 12 6% 7 5% 12 8% 10 8% H 8 7% Auckland, New Zealand 30 6% 15 6% 15 6% 12 6% 9 6% 9 6% 4 4% 47 22% 15 13% 35 13% H 22 8% 16 14% GH 10 8% Chief Income Earner Yes No N O 558 274 98 36% 34 22% E 26 16% 42 8% High M 302 124 35 28% 66 25% F 54 20% Amsterdam, The Netherlands Education Medium L 402 168 60 36% M 59 35% LM 35 21% 41 27% C 20 13% Los Angeles, United States 70 24% Low K Hong Kong, China 25 5% 11 4% 14 5% 7 4% 9 5% 9 6% 9 7% 11 4% 10 8% F 5 4% 11 6% 14 5% 10 5% 16 6% 8 4% Washington, United States 22 4% 9 4% 13 5% 7 5% 4 3% 6 6% 11 4% 5 4% 7 4% 15 5% 8 4% 5 4% 10 4% 12 5% Rio de Janeiro, Brazil 21 4% 13 5% 8 3% 11 6% E 7 4% 12 7% M 8 5% 12 10% KL 3 2% 7 4% 8 5% 6 5% 10 4% 4 4% 10 5% 11 4% 6 3% 10 5% 5 4% 14 5% 7 3% 1 1% 12 4% 9 4% 5 4% 10 4% 8 3% 2 2% 7 2% 5 2% 3 2% 7 3% 3 2% * * 5 2% 5 2% 4 3% K ‐ ‐ 5 2% 4 2% 2 1% Beijing, China 21 4% 10 4% 11 4% 8 4% 9 5% 4 3% 6 6% 11 4% 4 3% 8 4% 13 4% Madrid, Spain 18 4% 8 3% 10 4% 9 5% 3 2% 6 4% 4 3% 11 4% 3 3% 8 4% 10 3% 11 6% M 7 4% 9 4% M 6 3% Bangkok, Thailand 11 2% 4 2% 7 3% 4 2% 2 1% 5 4% 4 3% 6 2% 2 2% 6 3% 6 2% 2 1% Singapore, Singapore 11 2% 6 3% 4 2% 1 * 3 1% 6 3% 3 2% 5 2% 6 2% 3 2% Shanghai, China 9 2% 6 3% 3 1% 3 2% 4 2% 5 4% H 1 1% 7 3% J 4 2% 2 1% 4 1% 5 4% G * * 4 1% 10 2% 5 3% C 5 3% D 3 2% 2 2% Casablanca, Morocco 5 3% C 1 1% 8 4% K 5 3% 5 2% 3 3% 6 3% 4 1% 1 1% 6 3% M 5 2% Moscow, Russia 9 2% 4 2% 5 2% 5 3% 2 1% 2 1% 3 3% 3 1% 3 2% 3 1% 6 2% 3 2% M 4 2% Osaka, Japan 9 2% 5 2% 3 1% 3 2% 3 2% 2 1% 2 2% 4 1% 3 2% 3 1% 6 2% 5 3% M 4 2% 1 1% 4 2% 7 3% N 4 2% Chicago, United States 7 1% 4 2% 3 1% 3 2% 2 1% 1 1% 2 1% 4 1% 2 1% 3 2% 3 1% 4 2% 2 1% 1 1% 3 1% 4 2% Sao Paulo, Brazil 6 1% 2 1% 4 2% 2 1% 3 2% 1 1% 2 2% 3 1% 1 1% * * 2 1% 2 1% 3 2% 4 1% 3 1% Boston, United States 6 1% 4 2% 2 1% 4 2% 1 1% 2 1% 1 1% 2 1% 3 2% 1 * 2 1% 3 1% 2 2% 4 2% 2 1% Cape Town, South Africa 6 1% 1 * 2 1% 1 1% 2 2% * * 3 1% 3 2% 2 1% 1 1% 3 1% 2 2% 3 1% 3 1% Mexico City, Mexico 5 1% 5 2% B 2 1% 6 2% I 6 2% I 4 1% 2 1% 3 2% 1 1% 1 1% ‐ ‐ 4 2% * * 2 1% 2 1% 2 1% 2 1% * * 2 1% 3 1% Buenos Aires, Argentina 4 1% 1 * 3 1% 1 1% * * 2 1% 1 1% 1 * 1 1% 1 * 3 1% 2 1% 1 * 2 1% 2 1% 2 1% Kuala Lumpur, Malaysia 4 1% 2 1% 2 1% ‐ ‐ 1 1% ‐ ‐ 1 * 1 * * * 2 1% 1 1% 3 1% 1 * 3 1% 2 1% 1 * 2 1% 1 * 1 * 1 * 3 2% FG 2 1% 2 1% Seoul, South Korea 2 1% C ‐ ‐ * * 3 1% 1 1% 1 * 1 1% * * Mecca, Saudi Arabia 3 1% 2 1% 1 * 2 1% * * ‐ ‐ 1 1% 2 1% ‐ ‐ 1 * 2 1% 1 1% 1 * 1 1% 2 1% 3 1% N 1 1% Tel Aviv, Israel 3 1% * * 2 1% ‐ ‐ 1 * * * 1 * 1 1% 2 1% 1 * 1 * 2 1% ‐ ‐ * * 2 1% Mumbai, India 2 * ‐ ‐ 2 1% 1 1% ‐ ‐ 2 1% C 1 1% 1 1% 1 * ‐ ‐ ‐ ‐ 2 1% * * 1 1% * * 2 1% ‐ ‐ Budapest, Hungary 2 * 2 1% * * 1 1% ‐ ‐ 1 1% * * 1 * * * ‐ ‐ 2 1% 1 * 1 * * * 1 * 1 * Warsaw, Poland 2 * 1 * 1 * 1 1% ‐ ‐ 1 * 1 1% * * ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * 1 * 1 * Cairo, Egypt 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ 1 * 1 * 1 1% 1 * 1 1% K ‐ ‐ ‐ ‐ 2 1% Jakarta, Indonesia 1 * 1 1% ‐ ‐ 1 1% * * ‐ ‐ * * * * * * * * 1 * ‐ ‐ ‐ ‐ 1 * * * Guangzhou, China 1 * * * 1 * ‐ ‐ 1 * * * 1 1% * * ‐ ‐ * * 1 * 1 1% ‐ ‐ 1 1% KL ‐ ‐ 1 * ‐ ‐ Istanbul, Turkey 1 * ‐ ‐ 1 * * * ‐ ‐ 1 * * * * * * * 1 1% ‐ ‐ 1 * ‐ ‐ * * ‐ ‐ 1 * Karachi, Pakistan * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ Tehran, Iran * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 1500 300% 741 300% 759 300% 572 300% 474 300% 454 300% 347 300% 798 300% 355 300% 603 300% 897 300% 502 300% 626 300% 372 300% 821 300% 679 300% Sigma Table of Contents Business Owner Yes No P Q 39 19 6 30% * 4 20% * 4 22% * 3 14% * 4 19% * 2 12% * 3 16% * 3 16% * 1 8% * 3 14% * 3 14% * 2 8% * 2 12% * 2 10% * 1 4% * 1 5% * 4 20% Q* 2 9% * 1 6% * * 2% * ‐ ‐ * 2 9% * 1 7% * ‐ ‐ * 2 10% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * 1 5% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 58 300% 971 481 165 34% 128 27% 114 24% 102 21% 79 17% 79 17% 68 14% 68 14% 64 13% 58 12% 52 11% 42 9% 40 8% 39 8% 39 8% 33 7% 27 6% 28 6% 24 5% 22 4% 21 4% 19 4% 16 3% 11 2% 9 2% 10 2% 9 2% 9 2% 8 2% 7 1% 6 1% 6 1% 6 1% 5 1% 3 1% 4 1% 3 1% 3 1% 2 * 2 * 2 * 2 * 2 * 1 * 1 * 1 * * * * * 1442 300% Senior Executive/Decision Yes No R S 59 29 11 40% * 7 24% * 6 20% * 7 25% * 6 19% * 5 18% * 3 11% * 4 16% * 3 9% * 3 11% * 2 7% * 2 6% * 2 8% * 2 7% * 2 8% * 1 5% * 3 10% * 3 10% * * 1% * 1 3% * * 2% * 1 5% * 2 8% * * 1% * 2 6% S* 1 2% * * 2% * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 5% S* * 2% * 1 5% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 87 300% Employment Status Total Non T U 951 471 159 34% 606 298 100 33% 404 202 71 35% 125 27% 75 25% 57 28% 112 24% 71 24% 47 23% 97 21% 69 23% 36 18% 78 16% 50 17% 33 16% 77 16% 44 15% 38 19% 68 14% 44 15% 28 14% 66 14% 40 14% 30 15% 63 13% 42 14% 24 12% 57 12% 36 12% 24 12% 53 11% 33 11% 22 11% 42 9% 22 8% 21 10% 40 9% 39 8% 30 10% U 24 8% 17 8% 37 8% 23 8% 17 8% 33 7% 21 7% 14 7% 28 6% 17 6% 15 7% 27 6% 19 6% 11 5% 24 5% 16 5% 8 4% 21 4% 14 5% 8 4% 21 4% 13 4% 8 4% 19 4% 13 4% 8 4% 16 3% 12 4% 6 3% 11 2% 7 2% 4 2% 9 2% 6 2% 5 2% 9 2% 4 1% 6 3% 12 6% 9 2% 5 2% 4 2% 9 2% 3 1% 8 2% 5 2% 6 3% T 3 2% 7 1% 4 1% 3 2% 6 1% 4 2% 2 1% 6 1% 5 2% 1 1% 5 1% 4 1% 2 1% 4 1% 3 1% 1 1% 2 * 2 1% 1 1% 4 1% 3 1% 1 * 3 1% 1 * 2 1% 3 1% 2 1% 1 1% 2 * 1 * 2 1% 2 * 1 * 1 * 2 * 1 * 1 * 2 * 1 * 1 1% 2 * 1 * 1 * 1 * * * 1 * 1 * 1 * * * 1 * ‐ ‐ 1 1% * * ‐ ‐ * * * * ‐ ‐ * * 1413 300% 893 300% 607 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Germany Total Germany Low K Education Medium L High M 306 172 85 50% DE 53 31% 385 194 64 33% 314 134 48 36% 374 187 72 38% 324 158 62 39% 307 155 64 41% 360 172 67 39% 645 328 130 40% 210 113 46 40% 639 285 107 38% 156 101 44 43% 703 347 131 38% 302 153 66 43% 74 38% 78 41% H 34 18% 51 33% 60 35% 123 37% 30 30% 131 38% 53 34% 31 20% 30 19% 31 18% 65 20% 48 42% M 18 16% 106 37% 41 21% 57 42% C 25 19% 55 35% 30 17% 60 21% 18 18% 66 19% 30 19% 27 16% 34 17% 27 20% 30 16% 24 15% 33 21% 51 16% 18 16% 49 17% 21 20% 65 19% 23 15% 37 15% 24 14% 25 13% 20 15% 23 14% 16 11% 47 14% 15 13% 42 15% 12 12% 44 13% 25 17% 36 14% 33 13% 20 12% 24 16% 21 12% 47 14% 9 8% 44 13% 25 16% 16 12% 22 12% 18 11% 23 14% 43 13% 18 16% 10 10% 48 14% 18 12% 66 13% 35 14% 31 13% 17 10% 26 13% 27 15% 20 13% 22 13% 44 14% 12 11% 40 14% 14 14% 48 14% 18 12% New York City, United States 61 12% 35 14% 26 11% 21 11% 23 12% 18 12% 20 13% 12 7% 33 12% 14 14% 42 12% 19 12% 57 11% 28 11% 29 12% 21 11% 15 12% 20 11% 18 12% 19 12% 21 12% 49 15% I 36 11% 14 12% Paris, France 30 18% DE 21 12% 23 17% C 10 8% 26 17% G 18 12% 45 16% K 39 14% 14 14% 29 12% 26 13% E 28 14% 11 8% 38 15% 32 18% E 23 13% 30 16% H 25 13% 36 21% J 23 13% 12 11% 34 12% 11 11% 39 11% 18 12% Toronto, Canada 51 10% 29 12% 22 9% 13 7% 22 11% 18 10% 17 11% 16 11% 22 13% 30 9% 14 12% 30 10% 8 8% 36 10% 15 10% Helsinki, Finland 50 10% 23 9% 26 11% 14 8% 23 12% 17 12% C 13 9% 19 10% 11 7% 13 8% 36 11% 10 9% 29 10% 10 10% 35 10% 14 9% 14 10% C 4 3% 16 9% 20 12% H 12 7% 21 12% J 12 7% 29 10% M 25 9% 33 10% 14 9% 33 10% 13 12% M 12 11% 5 5% 13 8% 19 12% G 17 11% 27 8% 16 8% 8 8% 31 9% 14 9% 13 9% C 10 7% 13 7% 14 9% 10 7% 15 9% 23 7% 8 7% 22 8% 8 8% 26 8% 11 7% 12 7% 12 7% 9 6% 13 8% 20 6% 6 6% 20 7% 7 7% 20 6% 13 8% 8 4% 7 4% 11 7% 12 4% 6 5% 13 5% 6 6% 15 4% 10 7% 6 3% 8 5% 8 5% 13 8% J 7 4% 15 5% 3 3% 12 4% 7 7% 12 3% Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Berlin, Germany 1005 500 197 39% 505 253 101 40% 500 247 97 39% Zurich, Switzerland 183 37% 83 33% Stockholm, Sweden 96 19% 40 16% Oslo, Norway 88 18% 49 19% 101 41% A 56 22% A 39 16% Amsterdam, The Netherlands 69 14% 32 13% London, United Kingdom 68 14% Sydney, Australia 67 13% Copenhagen, Denmark Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Chief Income Earner Yes No N O Abu Dhabi, United Arab Emirates 47 9% 24 10% 23 9% 9 5% Los Angeles, United States 46 9% 27 11% 19 8% Auckland, New Zealand 38 8% 16 6% 22 9% 21 12% E 9 5% 25 13% C 20 10% E 16 8% Rome, Italy 33 7% 16 6% 17 7% 12 7% 11 6% Brussels, Belgium 25 5% 13 5% 13 5% 7 4% 8 4% Singapore, Singapore 22 4% 9 4% 13 5% 8 5% 7 4% 10 8% C 8 6% Boston, United States 20 4% 11 4% 9 4% 7 4% 7 4% 6 4% 7 3% 8 5% 5 3% 6 4% 14 4% 3 3% 10 4% 7 7% 15 4% 10 7% N 5 3% Cape Town, South Africa 20 4% 8 3% 11 5% 4 2% 7 3% 8 4% 7 4% 5 3% 5 3% 14 4% 3 3% 11 4% 6 6% 16 5% 4 3% Madrid, Spain 19 4% 8 3% 11 4% 8 4% 6 3% 7 4% 6 4% 6 3% 13 4% 3 3% 13 4% 3 3% 12 4% 7 4% Istanbul, Turkey 19 4% 9 3% 10 4% 9 5% E 5 3% 9 7% C 3 2% 8 4% 5 4% 6 3% 8 5% 6 4% 9 5% 9 3% 4 4% 10 3% 5 5% 12 4% 6 4% Bangkok, Thailand 17 3% 10 4% 7 3% 2 1% 7 3% 9 5% H 4 2% 5 3% 2 2% 5 3% 12 4% 7 3% 3 3% 13 4% 3 2% 6 4% 6 4% 7 4% 10 3% 7 6% L 5 4% 8 3% 4 4% 11 3% 5 3% 5 3% 3 2% 4 3% 2 1% 9 3% 2 1% 6 2% 4 3% 9 3% 3 2% Washington, United States 17 3% 8 3% 8 3% 6 4% 7 4% 8 6% C 3 2% Tokyo, Japan 12 2% 6 2% 6 2% 3 2% * * Chicago, United States 11 2% 6 2% 6 2% 8 5% DE 5 3% 5 3% 1 1% 5 2% 5 3% 2 1% 4 2% 8 2% 3 3% 7 2% 2 2% 7 2% 4 3% Budapest, Hungary 11 2% 5 2% 6 2% 3 2% 3 1% 4 2% 4 2% 4 2% 4 2% 7 2% 3 2% 5 2% 3 3% 9 3% 2 2% Hong Kong, China 11 2% 6 2% 5 2% 4 3% 5 3% 5 4% D 2 1% 6 3% 2 1% 3 2% 3 2% 8 3% 2 2% 6 2% 2 2% 8 2% 3 2% Rio de Janeiro, Brazil 11 2% 7 3% 4 2% 2 1% 3 2% 4 2% 4 3% 2 1% 5 3% 6 2% 4 4% 4 2% 2 2% 8 2% 3 2% Warsaw, Poland 10 2% 5 2% 6 2% 4 2% 6 3% C 4 2% 3 2% 3 2% 1 1% 3 2% 7 2% 1 * 1 1% 6 2% 4 2% 3 2% 2 1% 3 2% 4 1% 2 1% 9 3% K 3 1% 2 2% 5 2% 2 1% 1 1% 1 1% 1 1% 5 2% 2 1% 3 1% 1 1% 5 1% 2 1% Moscow, Russia 7 1% 5 2% 2 1% 3 2% 2 1% 2 2% 7 4% H 2 1% Osaka, Japan 6 1% 5 2% 2 1% 2 1% * * 4 2% Buenos Aires, Argentina 6 1% 2 1% 3 1% 4 2% E 2 1% 3 1% 1 1% 2 1% 2 1% 2 1% 2 1% 4 1% 2 1% 3 1% 1 1% 4 1% 1 1% Kuala Lumpur, Malaysia 5 1% 2 1% 3 1% 2 1% 2 1% 2 2% * * 3 2% 2 2% 2 1% 1 1% 3 1% 3 2% 5 1% 3 1% 1 1% * * 3 2% 1 1% 1 * 2 1% 2 1% 3 3% L 1 1% 1 * Shanghai, China 3 2% J 2 1% 3 1% 1 1% ‐ ‐ Mexico City, Mexico 4 1% 2 1% 3 1% 1 1% 2 1% 1 1% 2 1% 1 1% 1 1% 1 1% 3 1% 2 2% 2 1% 1 1% 5 1% O 3 1% 1 1% Beijing, China 4 1% 2 1% 1 * 2 1% 1 1% * * 2 1% 2 1% ‐ ‐ 1 * 3 1% 1 1% 1 * 1 1% 4 1% ‐ ‐ Tehran, Iran 3 1% 3 1% 1 * 1 1% 1 1% 1 * 1 * 2 1% 1 * 1 1% 2 1% 1 * ‐ ‐ 1 1% 3 1% 2 1% 1 * 1 1% 1 1% * * 2 1% 1 1% * * 1 1% 2 * ‐ ‐ 3 1% 3 2% L ‐ ‐ 2 1% Casablanca, Morocco 2 1% * * Tel Aviv, Israel 2 * 2 1% 1 * 2 1% ‐ ‐ * * 1 * 1 1% * * 1 * 2 * ‐ ‐ 2 1% 1 1% 2 * 1 * Cairo, Egypt 2 * 1 * 1 1% 1 1% 1 * * * 2 1% ‐ ‐ ‐ ‐ 1 * 2 * * * ‐ ‐ 2 * 1 * Sao Paulo, Brazil 2 * 1 1% 1 * 1 1% ‐ ‐ 1 1% 1 1% 1 * ‐ ‐ 1 * 1 * 2 2% L ‐ ‐ ‐ ‐ 1 * 2 * 1 1% 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% 1 1% 1 1% 1 * * * 1 * * * Mumbai, India 1 * * * 1 * ‐ ‐ 1 * 1 1% 1 * * * * * 1 1% 1 * 2 1% L 1 1% 2 2% L ‐ ‐ 1 * Jakarta, Indonesia 1 * ‐ ‐ 1 * * * 3 1% Mecca, Saudi Arabia 1 * * * 1 * * * 1 * * * 1 * 1 1% ‐ ‐ 1 1% 1 * * * 1 * ‐ ‐ 1 * ‐ ‐ Guangzhou, China 1 * 1 * * * * * 1 * ‐ ‐ * * 1 1% ‐ ‐ 1 1% * * ‐ ‐ 1 * 1 1% 1 * * * Seoul, South Korea 1 * 1 * ‐ ‐ * * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ * * 1 1% * * 1 * 1 * 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 1% J 1 * ‐ ‐ Karachi, Pakistan 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1500 300% 758 300% 742 300% 516 300% 583 300% 401 300% 560 300% 475 300% 465 300% 515 300% 985 300% 340 300% 856 300% 1 1% L 304 300% 1040 300% 460 300% Sigma Table of Contents Business Owner Yes No P Q 77 41 16 39% * 11 27% * 5 12% * 9 22% * 3 8% * 9 21% * 5 12% * 5 13% * 6 15% * 2 5% * 4 10% * 2 4% * 5 13% * 3 8% * 2 6% * 5 12% Q* 5 12% Q* 3 6% * * 1% * 1 3% * 3 7% * 1 2% * 1 2% * 1 2% * 1 4% * 1 3% * 1 3% * 1 2% * 1 2% * 1 3% * 1 2% * 1 2% * 1 3% * 1 2% * 1 3% * * 1% * 1 3% Q* 1 2% * * 1% * 1 2% Q* ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 123 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 928 459 181 39% 168 86 32 38% 837 414 165 40% 663 328 129 39% 342 172 68 39% 172 38% 24 28% 64 37% 12 14% 159 38% R 83 20% 119 36% 91 20% 62 19% 34 20% 79 17% 17 20% 70 17% 61 19% 26 15% 66 14% 8 10% 61 15% 38 11% 60 13% 14 16% 55 13% 44 13% 32 18% T 25 14% 62 13% 11 13% 55 13% 47 14% 20 11% 61 13% 13 15% 53 13% 42 13% 24 14% 55 12% 14 16% 47 11% 39 12% 22 13% 21 12% 55 12% 9 10% 49 12% 36 11% 47 10% 10 12% 41 10% 35 11% 16 9% 48 10% 5 6% 44 11% 33 10% 17 10% 42 9% 10 12% 37 9% 43 9% 6 7% 39 10% 40 12% U 29 9% 16 9% 8 4% 35 8% 6 7% 32 8% 25 8% 12 7% 28 6% 7 8% 26 6% 21 6% 12 7% 21 4% 7 8% 19 5% 16 5% 9 5% 20 4% 4 4% 19 5% 15 5% 7 4% 20 4% 2 2% 18 4% 14 4% 6 4% 18 4% 4 4% 16 4% 13 4% 7 4% 16 4% 4 4% 15 4% 12 4% 7 4% 18 4% 4 5% 15 4% 11 3% 8 5% 16 4% 4 4% 13 3% 13 4% 4 2% 16 3% 2 3% 14 3% 12 4% 4 2% 10 2% 3 3% 9 2% 7 2% 5 3% 10 2% 1 2% 10 2% 6 2% 5 3% 10 2% 3 3% 9 2% 8 2% 4 2% 10 2% 1 1% 10 2% 7 2% 4 3% 10 2% 1 2% 9 2% 5 2% 5 3% 9 2% 2 2% 8 2% 5 2% 5 3% 7 1% 3 4% S 1 1% 4 1% 5 1% 3 2% 5 1% 2 1% 5 3% T 1 1% 6 1% 4 1% 2 2% 4 1% 5 1% 5 1% 1 1% 5 1% 4 1% 2 1% 4 1% 1 1% 4 1% 4 1% 1 1% 4 1% * 1% 4 1% 4 1% 1 * 2 1% 2 * 2 1% 2 1% 2 * 2 2% S 1 1% 2 1% 2 1% 1 1% 2 1% 1 1% 2 * 2 1% * * 1 * 1 1% 1 * 2 1% ‐ ‐ 2 * ‐ ‐ 2 1% 2 * 1 * 2 * ‐ ‐ 2 * 1 * 1 * 1 * * 1% 1 * 1 * * * 1 * * 1% 1 * * * 1 1% 1 * 1 1% S ‐ ‐ 1 * 1 * 1 * 1 * 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1377 300% 258 300% 1242 300% 984 300% 516 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Hungary Total Hungary Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 508 500 209 42% 256 244 105 43% 252 256 104 41% 183 202 73 36% 170 147 62 42% 50 to 64 E Low F Household Income Medium G 196 198 86 44% 215 204 86 42% 51 26% 62 31% 41 20% London, United Kingdom 144 29% 68 28% 76 30% 64 32% 43 29% 155 152 74 49% C 37 24% Berlin, Germany 122 24% 58 24% 64 25% 33 23% 28 19% Sydney, Australia 114 23% 59 24% 55 22% 60 30% E 41 20% 39 27% 34 23% 57 29% G 39 20% Stockholm, Sweden 81 16% 42 17% 39 15% 24 12% 28 19% 29 19% 25 13% New York City, United States 78 16% 30 12% 48 19% 17 12% 11 7% 30 15% 41 20% F 31 15% Abu Dhabi, United Arab Emirates 67 13% 36 15% 31 12% 50 25% DE 30 15% 16 11% 21 14% 31 16% 22 11% Budapest, Hungary 66 13% 27 11% 39 15% 19 10% 19 13% 30 15% 59 12% 27 11% 31 12% 22 11% 19 13% 28 18% C 18 12% 23 12% Amsterdam, The Netherlands 28 14% 21 10% Brussels, Belgium 55 11% 21 9% 34 13% 19 10% 19 13% 16 11% 19 10% 25 12% Paris, France 52 10% 19 8% 16 11% 17 11% 30 12% 19 9% 14 10% 18 12% 31 16% G 17 8% 17 8% 51 10% 34 13% A 21 8% 20 10% Toronto, Canada 22 11% Helsinki, Finland 50 10% 25 10% 25 10% 23 11% 14 10% 13 8% 22 11% 18 9% Oslo, Norway 41 8% 19 8% 22 8% 10 5% 10 7% 10 5% Rome, Italy 36 7% 8 3% 28 11% A 10 4% 18 9% 7 5% 20 13% C 11 7% 17 9% 22 11% F 11 5% 11 5% 12 8% 10 7% 11 6% 16 8% 17 7% 17 9% 9 6% 6 4% 15 7% 12 6% 15 6% 15 7% 5 3% 9 6% 15 8% 9 4% Copenhagen, Denmark 33 7% Los Angeles, United States 33 7% 24 10% B 15 6% Washington, United States 29 6% 14 6% Tokyo, Japan 24 5% 16 7% 8 3% Auckland, New Zealand 20 4% 5 2% 16 8% E 3 1% Madrid, Spain 15 3% 14 6% B 8 3% 7 3% Cape Town, South Africa 11 2% 7 3% 4 2% Bangkok, Thailand 10 2% 4 2% Rio de Janeiro, Brazil 9 2% Boston, United States 9 2% Moscow, Russia 48 24% 6 4% 2 1% 12 6% 9 4% 7 5% 2 1% 7 3% 10 6% C 4 3% 5 3% 4 2% 14 7% F 10 5% 1 1% 3 2% 3 2% 7 3% 6 2% 1 1% 2 2% 5 2% 3 2% 2 1% 7 3% 2 1% 4 2% 5 2% 3 2% 6 4% E 3 2% 7 5% C 6 4% C 1 1% 2 1% 6 3% G 3 2% 5 3% 8 2% 5 2% 3 1% 4 2% 3 2% 2 1% 4 2% 3 1% Osaka, Japan 8 2% 5 2% 3 1% 6 3% 1 * 1 1% 4 2% 2 1% Istanbul, Turkey 7 1% 4 2% 3 1% ‐ ‐ 2 2% 2 1% 4 2% Warsaw, Poland 7 1% 3 1% 4 2% 1 1% 2 1% 4 3% C 4 3% ‐ ‐ Singapore, Singapore 7 1% 6 2% 1 * 2 1% 4 2% 1 1% 1 1% 6 3% F 2 1% Chicago, United States 5 1% 3 1% 3 1% 3 2% 1 * 1 1% 3 2% ‐ ‐ Buenos Aires, Argentina 5 1% 2 1% 3 1% 3 1% ‐ ‐ 2 1% 4 2% G 1 * Hong Kong, China 5 1% 3 1% 2 1% 1 1% 3 2% 1 1% ‐ ‐ 3 1% Seoul, South Korea 5 1% 4 2% 1 * 2 1% 2 1% 1 1% 1 1% 2 1% Mumbai, India 4 1% 1 * 3 1% 3 2% ‐ ‐ 1 1% 3 2% 1 * Tel Aviv, Israel 4 1% 2 1% 2 1% 1 * 3 2% ‐ ‐ ‐ ‐ Beijing, China 4 1% 2 1% 2 1% 1 * 2 1% 1 1% 4 2% G 1 1% 2 1% Casablanca, Morocco 3 1% 1 * 2 1% 1 1% ‐ ‐ 2 1% 2 1% 1 1% Mexico City, Mexico 3 1% 3 1% ‐ ‐ 1 * 1 1% 1 1% 2 1% 1 1% Sao Paulo, Brazil 2 * 2 1% ‐ ‐ ‐ ‐ 2 2% ‐ ‐ 1 * 2 1% Kuala Lumpur, Malaysia 2 * 2 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ Cairo, Egypt 2 * 1 * 1 * 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% Shanghai, China 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Tehran, Iran Sigma Table of Contents ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1500 300% 732 300% 768 300% 605 300% 440 300% 455 300% 593 300% 612 300% High H 11 10 7 74% ** 2 20% ** 3 30% ** ‐ ‐ ** 2 21% ** 2 15% ** 1 11% ** 1 6% ** 1 6% ** 2 17% ** 2 18% ** ‐ ‐ ** 1 11% ** 1 8% ** 3 28% ** 1 8% ** 1 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 19% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 30 300% Marital Status Married Other I J Low K Education Medium L 214 202 94 47% 294 298 115 39% 147 129 51 39% 265 294 122 42% 53 26% 92 31% 43 33% 78 26% 48 24% 75 25% 76 26% 50 25% 64 22% 33 16% 48 16% 35 27% M 35 27% M 15 11% 24 12% 54 18% 30 15% 70 24% M 51 17% 41 14% 36 12% 28 22% LM 19 15% 27 14% 38 13% 16 12% 39 13% 26 13% 33 11% 17 13% 33 11% 18 9% 37 12% 9 7% 36 12% 27 13% 25 9% 10 7% 33 11% 25 12% 26 9% 12 9% 28 10% 16 8% 34 11% 12 9% 31 11% 19 9% 22 7% 8 6% 22 7% 8 4% 7 6% 23 8% 14 7% 28 9% I 19 7% 5 4% 23 8% 12 6% 20 7% 14 5% 12 6% 17 6% 13 10% L 3 3% 6 3% 18 6% 6 5% 24 8% KM 17 6% 9 5% 10 4% 5 4% 7 2% 5 2% 10 4% 3 2% 8 3% 7 3% 4 1% 2 1% 8 3% 3 2% 7 2% 4 3% 4 1% 3 2% 6 2% 6 2% 6 5% LM 2 1% 3 1% 3 1% 5 3% 3 1% 3 2% 3 1% 3 1% 5 2% 2 1% 6 2% 2 1% 4 1% 2 2% 2 1% 3 2% 4 1% 1 1% 4 1% 3 2% 3 1% 1 1% 4 1% 2 1% 3 1% 2 1% 4 1% 38 13% 7 2% 2 1% 3 1% 1 1% 2 1% 2 1% 3 1% ‐ ‐ 4 1% 1 * 4 1% 1 1% 3 1% 1 * 3 1% 2 1% 3 1% ‐ ‐ 4 1% 3 2% 1 * 2 1% 2 1% 2 1% 2 1% 1 1% 2 1% 1 1% 2 1% 2 1% 1 * 1 1% 1 * 1 1% 1 * 1 1% 1 * 1 1% 1 * ‐ ‐ 2 1% 1 1% 1 * 1 1% 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 1% ‐ ‐ 606 300% 894 300% 388 300% 882 300% High M 96 77 36 47% * 23 31% * 12 16% * 9 12% * 15 20% * 9 11% * 9 12% * 11 14% * 9 12% * 10 13% * 10 13% * 11 14% * 7 9% * 11 14% KL* 6 7% * 6 7% * 5 7% * 2 2% * 1 1% * 7 9% L* 5 6% * 2 2% * 2 3% * ‐ ‐ * ‐ ‐ * 2 3% * ‐ ‐ * 2 3% * 1 2% * 2 2% * ‐ ‐ * 2 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 230 300% Chief Income Earner Yes No N O 260 249 107 43% 248 251 101 40% 65 26% 79 31% 53 21% 69 27% 52 21% 63 25% 48 19% 33 13% 32 13% 46 18% 32 13% 34 14% 32 13% 33 13% 31 12% 28 11% 30 12% 25 10% 18 7% 29 11% 34 14% N 22 9% 24 9% 26 10% 25 10% 16 6% 21 9% 15 6% 21 9% 12 5% 18 7% 15 6% 13 5% 16 6% 12 5% 12 5% 15 6% O 7 3% 5 2% 8 3% 3 1% 7 3% 3 1% 3 1% 6 3% 5 2% 3 1% 3 1% 5 2% 3 1% 5 2% 5 2% 2 1% 4 2% 3 1% 3 1% 4 2% 1 * 5 2% 8 3% 3 1% 2 1% 3 1% 2 1% 3 1% 2 1% 1 1% 3 1% 3 1% 1 * 3 1% 1 * 1 * 2 1% 2 1% 1 * 1 1% 1 * ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ 1 1% ‐ ‐ 1 * 746 300% 754 300% Business Owner Yes No P Q 41 40 14 36% * 10 26% * 8 19% * 6 14% * 5 13% * 5 12% * 3 8% * 5 12% * 3 7% * 6 15% * 6 15% * 6 14% * 3 8% * 2 5% * 6 15% Q* 6 14% * 2 6% * 3 7% * 2 5% * 3 8% * 1 3% * 3 8% Q* 1 3% * ‐ ‐ * 1 3% * 2 6% Q* ‐ ‐ * 2 5% * ‐ ‐ * 1 3% * 1 3% * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 120 300% 467 460 195 42% 134 29% 115 25% 109 24% 76 16% 73 16% 63 14% 61 13% 56 12% 49 11% 46 10% 45 10% 47 10% 39 8% 30 7% 27 6% 30 7% 26 6% 22 5% 17 4% 14 3% 7 2% 9 2% 9 2% 8 2% 6 1% 8 2% 5 1% 7 1% 6 1% 4 1% 5 1% 5 1% 4 1% 4 1% 4 1% 4 1% 2 * 2 * 2 1% 2 * 2 * 1 * 1 * 1380 300% Senior Executive/Decision Yes No R S 37 36 13 35% * 9 23% * 4 12% * 8 21% * 4 12% * 7 18% * 3 9% * 3 8% * 3 7% * 6 16% * 5 13% * 6 15% * 3 9% * 3 8% * 7 20% S* 6 15% S* 2 6% * 2 5% * 2 6% * 2 7% * 1 3% * 3 9% S* 1 3% * ‐ ‐ * ‐ ‐ * 2 5% * ‐ ‐ * 1 3% * ‐ ‐ * 1 3% * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 109 300% Employment Status Total Non T U 471 464 196 42% 270 259 114 44% 238 241 95 39% 136 29% 76 29% 69 28% 118 25% 50 19% 107 23% 60 23% 72 30% T 54 22% 77 17% 50 19% 31 13% 71 15% 42 16% 36 15% 63 14% 32 12% 35 15% 63 14% 36 14% 30 13% 56 12% 27 10% 32 13% 49 11% 30 11% 26 11% 48 10% 23 9% 29 12% 45 10% 26 10% 25 10% 47 10% 28 11% 22 9% 38 8% 27 10% 14 6% 29 6% 19 7% 17 7% 27 6% 20 8% 13 6% 30 7% 21 8% 11 5% 27 6% 14 6% 14 6% 22 5% 7 3% 17 4% 17 7% T 5 2% 14 3% 15 6% U 10 4% 7 2% 7 3% 4 2% 9 2% 1 * 9 2% 3 1% 9 4% T 7 3% 9 2% 5 2% 3 1% 7 1% 3 1% 5 2% 8 2% 4 1% 4 2% 6 1% 3 1% 4 2% 7 1% 2 1% 5 2% 6 1% 3 1% 3 1% 4 1% 2 1% 3 1% 5 1% 2 1% 3 1% 5 1% 4 2% 1 * 5 1% 3 1% 2 1% 4 1% 1 * 3 1% 4 1% ‐ ‐ 4 1% 2 1% 4 2% T 2 1% 2 * 2 1% 1 * 2 * 1 * 2 1% 2 1% 2 1% 1 * 2 * ‐ ‐ 2 1% 2 * 2 1% ‐ ‐ 1 * ‐ ‐ 1 1% 5 2% 1 * ‐ ‐ 1 * 1391 300% 777 300% 723 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) India Total India Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Mumbai, India 1002 500 147 29% 603 258 74 29% 399 242 73 30% 546 276 78 28% 326 155 44 28% 130 69 25 36% Singapore, Singapore 143 29% 70 27% 73 30% 72 26% 21 31% London, United Kingdom 132 26% 60 23% 73 26% 22 32% New York City, United States 122 24% 65 25% 72 30% A 58 24% 51 33% C 37 24% 384 192 60 31% H 44 23% 30 19% Household Income Medium G High H Marital Status Married Other I J 251 126 27 21% 625 301 87 29% 377 199 60 30% 42 33% F 36 28% 90 30% 54 27% 49 25% 367 182 59 33% H 57 31% F 47 26% 81 27% 51 25% 18 27% 50 26% 39 21% 33 26% 71 23% 52 26% Abu Dhabi, United Arab Emirates 98 20% 53 20% 45 19% 74 27% D 59 21% 28 18% 11 17% 21 17% 59 20% 39 20% 84 17% 45 18% 38 16% 49 18% 27 17% 8 12% 48 25% GH 35 18% 29 16% Paris, France 31 17% 17 14% 47 16% 36 18% Sydney, Australia 73 15% 39 15% 33 14% 35 13% 27 17% 11 15% 33 17% 23 12% 17 14% 66 13% 30 12% 36 15% 40 14% 16 11% 10 14% 21 11% 28 15% 18 14% 51 17% J 37 12% 22 11% Los Angeles, United States Zurich, Switzerland 60 12% 29 11% 31 13% 27 10% 10 15% 15 8% 18 7% 19 10% 33 11% 17 8% 45 9% 27 10% 31 11% E 25 9% 3 4% Hong Kong, China 31 13% A 18 8% 21 17% F 14 11% 21 11% 49 10% 24 13% F 17 9% 39 13% Washington, United States 23 15% C 16 10% E 17 11% 4 5% 19 10% 14 7% 13 10% 26 9% 19 9% Bangkok, Thailand 40 8% 20 8% 19 8% 21 8% 15 10% 4 5% 16 8% 15 8% 9 7% 25 8% 15 7% 29 15% Auckland, New Zealand 39 8% 24 9% 15 6% 19 7% 12 8% 8 12% 16 8% 15 8% 9 7% 23 8% 16 8% Toronto, Canada 39 8% 18 7% 20 8% 14 5% 6 9% 10 5% 12 9% 13 7% 11 9% 28 9% J 24 8% 11 5% 5 7% 17 9% F 14 8% 15 7% 4 6% 11 6% 14 8% 9 7% 22 7% 12 6% Tokyo, Japan 38 8% 21 8% 17 7% 22 8% 18 12% C 11 7% Chicago, United States 34 7% 18 7% 16 7% 19 7% 11 7% Kuala Lumpur, Malaysia 29 6% 13 5% 16 6% 16 6% 11 7% 3 4% 9 5% 13 7% 7 6% 17 6% 12 6% Boston, United States 24 5% 13 5% 11 5% 13 5% 9 6% 2 3% 9 5% 9 5% 6 5% 13 4% 11 6% Berlin, Germany 23 5% 11 4% 12 5% 12 4% 8 5% 2 3% 9 5% 9 5% 5 4% 13 4% 10 5% Amsterdam, The Netherlands 21 4% 4 2% 13 5% 4 2% 7 4% 6 5% 12 4% 9 5% 20 4% 11 4% 14 5% 4 2% 5 7% D 3 4% 8 4% Cape Town, South Africa 17 7% B 10 4% 8 4% 7 4% 5 4% 12 4% 9 4% Rome, Italy 18 4% 8 3% 10 4% 11 4% 5 3% 2 2% 9 5% 6 3% 2 2% 9 3% 8 4% Mexico City, Mexico 15 3% 3 1% 12 4% D 9 3% 2 1% 1 1% 6 3% 6 4% 3 2% 7 2% 7 4% Beijing, China 14 3% 9 3% 12 5% A 5 2% 3 2% 2 3% 6 3% 5 3% 4 3% 10 3% 4 2% Mecca, Saudi Arabia 12 2% 7 3% 5 2% 8 3% 3 2% 1 1% 4 2% 5 3% 2 2% 5 2% 7 3% Madrid, Spain 9 2% 5 2% 4 2% 4 2% 3 2% 2 2% 4 2% 3 1% 3 2% 6 2% 4 2% Shanghai, China 9 2% 6 2% 3 1% 6 2% 2 2% 1 2% 5 3% 2 1% 2 1% 5 2% 4 2% Helsinki, Finland 9 2% 6 2% 3 1% 4 1% 4 2% 2 3% 2 1% 6 2% 3 2% 8 2% 5 2% 4 2% 6 2% 1 1% 1 2% 3 2% 6 3% H 2 1% 1 1% Cairo, Egypt 4 3% 4 1% 4 2% Copenhagen, Denmark 8 2% 5 2% 3 1% 3 1% 3 2% 2 3% 1 * 4 2% 5 2% 3 1% 4 1% 2 1% 3 1% 4 2% Osaka, Japan 7 1% 5 2% 1 1% 3 1% 2 1% 1 2% 5 2% 1 1% 4 3% F 1 1% Moscow, Russia 6 1% 2 1% 4 2% 5 2% 1 1% ‐ ‐ * * 2 1% Istanbul, Turkey 6 1% 4 2% 2 1% 4 2% 1 1% 1 1% 4 2% G 3 2% 1 1% 2 1% 2 1% 4 2% Stockholm, Sweden 6 1% 5 2% 1 1% 3 1% 1 1% 2 3% 3 2% 2 1% 1 1% 3 1% 3 2% Rio de Janeiro, Brazil 6 1% 4 2% 2 1% 4 1% 2 1% ‐ ‐ 3 2% 2 1% 1 1% 2 1% 4 2% Jakarta, Indonesia 5 1% 3 1% 2 1% 3 1% 1 * 1 2% 2 1% 2 1% * * 2 1% 3 1% Oslo, Norway 5 1% 3 1% 2 1% 1 * 1 1% 1 1% 3 1% 2 1% 4 1% 1 1% 3 1% 1 * 1 2% 1 1% 3 2% H 2 1% ‐ ‐ Budapest, Hungary 3 2% C 2 2% 1 1% 3 1% 2 1% 3 2% G 2 1% ‐ ‐ 1 1% 2 1% 2 1% * * 1 1% 2 1% 2 1% Sao Paulo, Brazil 4 1% 3 1% 1 * 3 1% 1 1% ‐ ‐ Seoul, South Korea 4 1% 3 1% 1 1% 3 1% * * * 1% Brussels, Belgium 4 1% 2 1% 2 1% 3 1% 1 * * 1% * * 1 1% 2 2% 2 1% 1 1% Tehran, Iran 3 1% 2 1% 1 1% 3 1% ‐ ‐ ‐ ‐ 1 1% * * 2 1% 1 * 2 1% Karachi, Pakistan 3 1% 1 * 1 1% 3 1% ‐ ‐ ‐ ‐ 1 * 2 1% ‐ ‐ 1 * 1 1% Tel Aviv, Israel 2 * 1 * 2 1% 1 * 2 1% ‐ ‐ ‐ ‐ 1 1% 1 1% 2 1% 1 * Guangzhou, China 2 * 1 * 1 * 1 * 1 1% ‐ ‐ * * * * 1 1% 2 1% * * Casablanca, Morocco 2 * 2 1% 1 * 1 * 1 1% ‐ ‐ ‐ ‐ 1 * 1 1% 1 * * * 1 * * * 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% F ‐ ‐ 1 * Buenos Aires, Argentina ‐ ‐ 1 1% Warsaw, Poland Sigma Table of Contents * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ 1500 300% 774 300% 726 300% 829 300% 464 300% 208 300% 576 300% 545 300% 379 300% 903 300% 597 300% Low K 1 * * 100% ** ‐ ‐ ** * 100% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 100% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 300% Education Medium L High M 121 61 21 34% 880 438 125 29% Chief Income Earner Yes No N O 568 259 79 30% 434 241 68 28% 277 134 43 32% Business Owner Yes No P Q 725 366 104 28% 516 244 73 30% 486 256 74 29% 818 397 117 29% 184 103 30 29% 18 29% 126 29% 66 26% 74 29% 113 29% 30 29% 63 24% 65 27% 67 26% 105 26% 27 26% 14 23% 108 25% 61 23% 62 26% 29 22% 113 31% P 105 29% P 93 25% 69 28% 119 27% 77 32% N 69 29% 31 23% 13 20% 56 23% 67 26% 99 25% 23 22% 17 27% M 10 17% 81 19% 49 19% 49 20% 26 20% 72 20% 41 17% 22 22% 43 17% 41 17% 24 18% 60 16% 41 17% 57 22% R 43 17% 76 19% 73 17% 67 17% 16 16% 6 10% 67 15% 36 14% 37 15% 16 12% 57 15% 35 14% 38 15% 56 14% 16 16% 7 12% 59 13% 28 11% 19 14% 47 13% 31 13% 35 14% 52 13% 14 14% 5 9% 55 12% 30 11% 38 16% N 30 13% 15 11% 45 12% 32 13% 28 11% 46 12% 14 14% 7 11% 43 10% 24 9% 25 10% 12 9% 37 10% 23 9% 27 10% 38 10% 12 11% 5 9% 40 9% 26 10% 20 8% 15 11% 31 8% 21 9% 24 10% 37 9% 9 8% 5 8% 35 8% 21 8% 18 8% 25 7% 18 7% 21 8% 34 8% 6 6% 3 5% 36 8% 13 5% 27 7% 19 8% 20 8% 33 8% 6 6% 5 9% 34 8% 26 10% O 19 7% 15 11% Q 12 9% 20 8% 10 7% 29 8% 20 8% 19 7% 33 8% 6 6% 27 21% Senior Executive/Decision Yes No R S Employment Status Total Non T U 5 9% 33 8% 24 9% 15 6% 8 6% 30 8% 22 9% 16 6% 29 7% 10 9% 4 7% 30 7% 17 6% 18 7% 8 6% 26 7% 14 6% 20 8% 27 7% 8 7% 3 4% 27 6% 14 5% 15 6% 7 5% 22 6% 13 5% 16 6% 22 5% 7 7% 4 7% 20 4% 11 4% 13 5% 7 5% 17 5% 11 5% 13 5% 18 4% 6 6% 1 2% 22 5% 12 5% 11 4% 7 5% 16 4% 11 5% 12 5% 18 4% 5 5% 3 4% 19 4% 14 5% 7 3% 7 5% 15 4% 12 5% 9 3% 16 4% 5 5% 3 4% 18 4% 10 4% 11 4% 5 4% 15 4% 9 4% 11 4% 16 4% 4 4% 3 4% 15 3% 8 3% 10 4% 3 2% 14 4% 7 3% 10 4% 14 4% 3 3% 2 3% 13 3% 6 2% 9 4% 4 3% 11 3% 8 3% 7 3% 12 3% 3 3% 4 6% M 1 2% 10 2% 10 4% 4 2% 5 4% 9 3% 7 3% 7 3% 11 3% 3 3% 10 2% 6 2% 5 2% 2 1% 10 3% 6 2% 6 2% 7 2% 4 4% 1 1% 8 2% 7 3% 3 1% 3 3% 6 2% 6 3% 3 1% 7 2% 3 3% 1 1% 8 2% 6 2% 3 1% 3 2% 7 2% 6 2% 4 1% 8 2% 1 1% 1 2% 8 2% 3 2% 6 2% 6 2% 4 1% 8 2% 1 1% 8 2% 8 3% O 5 2% 2 1% * 1% 4 2% 3 2% 5 1% 5 2% 4 1% 7 2% 2 2% * 1% 8 2% 5 2% 3 1% 1 1% 7 2% 4 2% 4 1% 7 2% 2 1% * 1% 6 1% 5 2% 2 1% 3 2% 4 1% 4 2% 3 1% 6 2% * * 1 1% 6 1% 4 2% 2 1% 2 1% 5 1% 2 1% 5 2% 5 1% 1 1% 1 2% 5 1% 2 1% 4 2% 3 2% 3 1% 4 1% 2 1% 6 1% * * 1 2% 5 1% 4 2% 2 1% 2 1% 4 1% 3 1% 3 1% 5 1% 1 1% ‐ ‐ 6 1% 3 1% 3 1% 2 1% 4 1% 2 1% 3 1% 4 1% 2 2% 1 2% 4 1% 3 1% 2 1% 1 1% 4 1% 3 1% 2 1% 3 1% 2 2% 1 2% 4 1% 3 1% 2 1% 1 1% 4 1% 2 1% 3 1% 4 1% * * 1 2% 3 1% 4 1% 1 * 1 * ‐ ‐ 4 1% * * * 1% 3 1% 3 1% 1 * 3 3% Q 2 1% 2 1% 4 2% S 2 1% 1 1% 3 1% * * 1 1% 3 1% 3 1% 1 * 2 1% 2 1% 2 1% 2 1% 3 1% 1 1% 1 * 4 2% S 2 1% ‐ ‐ 4 1% ‐ ‐ * * 3 1% ‐ ‐ 1 1% ‐ ‐ 4 1% 3 1% * * * 1% 2 1% 2 1% 1 * 1 2% M ‐ ‐ 1 * 2 1% 1 * 2 1% 2 1% 1 * * 1% 2 * 1 * 2 1% 3 2% Q 3 2% Q 2 1% Q 2 2% Q 1 1% ‐ ‐ 2 * 2 1% * * * 1% 1 * 1 * * * ‐ ‐ 1 * 2 1% 1 * 1 * * * 2 1% * * 2 1% ‐ ‐ 2 * 1 1% 1 * 2 1% ‐ ‐ 1 1% 1 * 1 1% 1 * 2 1% ‐ ‐ * * 1 * * * 1 * 1 * ‐ ‐ ‐ ‐ * * * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ 184 300% 1315 300% 778 300% 722 300% 401 300% 1099 300% 733 300% 767 300% 1192 300% 308 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Indonesia Total Indonesia Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 504 500 179 36% 218 250 81 32% 286 250 98 39% 273 282 96 34% 193 172 66 38% 42 25% C 42 24% C 23 14% Jakarta, Indonesia 105 21% 59 24% 45 18% 47 17% Sydney, Australia 97 19% 48 19% 49 20% 47 17% Paris, France 95 19% 40 16% 54 22% London, United Kingdom 74 15% 30 12% 44 18% Tokyo, Japan 74 15% 37 15% 37 15% Osaka, Japan 71 14% 29 12% 42 17% Abu Dhabi, United Arab Emirates 69 14% 23 9% 23 14% Mecca, Saudi Arabia 68 14% 46 18% B 41 16% 65 23% D 49 17% E 56 20% D 50 18% D 39 14% 28 11% 33 12% 31 18% Amsterdam, The Netherlands 68 14% 30 12% 38 15% 35 12% 24 14% Zurich, Switzerland 59 12% 28 11% 31 13% 27 10% Auckland, New Zealand 51 10% 23 9% 28 11% 15 5% Seoul, South Korea 49 10% 15 6% Kuala Lumpur, Malaysia 36 7% 24 9% 34 13% A 12 5% 38 13% D 16 6% 28 16% C 24 14% C 9 5% 17 10% Hong Kong, China 34 7% 21 8% 13 5% 23 8% 7 4% New York City, United States 34 7% 19 8% 14 6% 21 8% 12 7% 18 10% C 11 6% Toronto, Canada 32 6% 19 7% 14 5% 11 4% Los Angeles, United States 30 6% 17 7% 13 5% 16 6% 23 14% 10 6% 18 11% Rome, Italy 29 6% 10 4% 19 8% 21 8% 5 3% Berlin, Germany 27 5% 11 4% 16 6% 14 5% 10 6% Washington, United States 22 4% 15 6% 8 3% 9 3% 11 6% Bangkok, Thailand 20 4% 9 4% 11 5% 15 5% 5 3% Istanbul, Turkey 17 3% 8 3% 9 4% 11 4% 2 1% Oslo, Norway 16 3% 11 4% 5 2% 6 2% 5 3% Beijing, China 14 3% 10 4% 4 2% 11 4% 3 2% Guangzhou, China 14 3% 8 3% 5 2% 7 2% 7 4% Boston, United States 13 3% 8 3% 5 2% 5 2% 5 3% Helsinki, Finland 13 3% 5 2% 8 3% 7 3% 5 3% Madrid, Spain 12 2% 6 2% 6 3% 10 3% 2 1% Stockholm, Sweden 12 2% 5 2% 7 3% 7 2% 4 2% Brussels, Belgium 10 2% 3 1% 7 3% 4 1% 6 4% Copenhagen, Denmark 8 2% 5 2% 3 1% 4 1% 2 1% Shanghai, China 6 1% 3 1% 3 1% 3 1% 3 2% Cairo, Egypt 6 1% 3 1% 2 1% 4 2% 1 1% Mumbai, India 5 1% 2 1% 2 1% 4 1% 1 * Moscow, Russia 4 1% 2 1% 2 1% 3 1% ‐ ‐ Tel Aviv, Israel 4 1% 3 1% 1 * ‐ ‐ 2 1% Chicago, United States 4 1% 2 1% 2 1% 2 1% 2 1% Karachi, Pakistan 4 1% 2 1% 1 1% 2 1% 2 1% Rio de Janeiro, Brazil 3 1% 2 1% 1 * 2 1% 1 1% Buenos Aires, Argentina 3 1% 3 1% ‐ ‐ 1 1% ‐ ‐ Mexico City, Mexico 3 1% 3 1% ‐ ‐ 1 1% 1 1% Cape Town, South Africa 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ Sao Paulo, Brazil 2 * ‐ ‐ 2 1% 1 * ‐ ‐ Tehran, Iran 2 * ‐ ‐ 2 1% 1 * 1 * Budapest, Hungary 1 * 1 1% ‐ ‐ 1 1% ‐ ‐ 1500 300% 750 300% 750 300% 845 300% 515 300% Sigma Table of Contents 50 to 64 E Low F 38 47 17 37% * 15 32% C* 9 18% * 7 14% * 2 4% * 7 16% D* 3 6% * 6 13% * 5 11% * 9 20% * 4 8% * 13 27% C* 2 5% * 4 8% * 4 8% * ‐ ‐ * 4 8% * 3 6% * 2 5% * 2 4% * 3 6% * 1 2% * 4 8% D* 5 11% CD* ‐ ‐ * ‐ ‐ * 2 5% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 3 6% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% D* ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 140 300% 70 77 23 30% * 11 14% * 10 14% * 15 20% * 12 16% * 17 22% H* 15 20% H* 10 13% * 13 18% * 10 13% * 10 14% * 4 5% * 12 15% H* 6 8% * 4 6% * 8 11% H* 1 1% * 3 3% * 8 11% H* 7 9% * 2 3% * 5 6% * 4 5% * 2 3% * 1 1% * 1 1% * 1 2% * 2 2% * 1 1% * 1 1% * 1 1% * 1 1% * 1 2% * 1 1% * ‐ ‐ * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 230 300% Household Income Medium G High H 260 257 92 36% 174 166 64 38% 288 272 100 37% 216 228 79 35% 183 191 70 36% 56 22% 37 22% 65 24% 40 17% 39 20% 45 18% 42 25% 59 22% 38 17% 35 18% 49 19% 30 18% 41 15% 32 17% 42 16% 20 12% 36 13% 54 24% I 38 17% 27 14% 45 18% H 40 15% 12 7% 34 13% 39 17% 32 17% 16 10% 30 11% 30 16% 38 15% 20 12% 42 16% 40 18% I 26 12% 36 14% 19 12% 23 10% 33 13% 25 15% 45 17% J 37 14% 33 18% M 22 12% 31 13% 22 12% 28 11% 21 13% 33 12% 26 11% 19 10% 25 10% 21 13% 31 11% 20 9% 13 7% 30 11% H 18 7% 8 5% 16 6% 21 11% 11 7% 21 8% 9 5% 26 9% J 19 7% 33 14% I 11 5% 16 7% 15 8% 20 8% 5 3% 17 6% 17 7% 8 3% 23 14% FG 9 5% 21 8% 11 5% 25 13% LM 4 2% 18 7% 12 5% 18 7% Marital Status Married Other I J Low K 15 8% 14 6% 6 4% 16 6% 13 6% 18 9% M 13 7% 9 3% 11 7% 17 6% 10 4% 12 6% 11 4% 9 5% 10 5% 6 3% 17 6% J 6 2% 5 2% 10 4% 5 3% 10 4% 3 2% 11 4% 15 6% I 6 3% 8 4% 7 3% 6 4% 10 4% 6 3% 3 1% 7 3% 6 3% 2 1% 9 5% 5 2% 8 5% 7 3% 12 5% I 7 3% 4 1% 8 5% 6 2% 7 3% 4 2% 6 2% 5 3% 5 2% 8 3% 4 2% 6 2% 5 3% 4 2% 8 3% 8 4% 8 3% 3 2% 7 3% 5 2% ‐ ‐ 6 2% 3 2% 4 1% 6 3% 3 2% 4 2% 2 1% 5 2% 2 1% 2 1% 3 1% 1 1% 4 2% 2 1% 3 2% 8 4% 3 1% 2 1% 3 1% 2 1% 3 2% 2 1% 3 2% 2 1% 2 1% 1 * 2 1% 1 1% 2 1% 2 1% 1 1% 1 1% 3 2% 4 2% ‐ ‐ ‐ ‐ ‐ ‐ 3 2% G 2 1% 2 1% 2 1% 1 * 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ 1 * 2 1% 2 1% ‐ ‐ ‐ ‐ 3 1% ‐ ‐ 1 1% 3 2% G 1 1% 1 * 1 1% ‐ ‐ 1 * 2 1% 1 * 2 1% ‐ ‐ 1 * ‐ ‐ 2 1% ‐ ‐ 1 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 772 300% 498 300% 815 300% 685 300% 572 300% 2 1% Education Medium L 40 41 16 39% * 10 24% * 3 8% * 7 18% * 6 15% * 3 8% * 5 12% * 7 17% * 5 13% * 2 5% * 4 11% * 3 8% * 3 8% * 3 7% * 4 11% * ‐ ‐ * 3 7% * 1 2% * 1 4% * 6 15% M* 4 9% * 3 8% * ‐ ‐ * 4 10% K* ‐ ‐ * ‐ ‐ * 4 10% KM* ‐ ‐ * 1 4% * 3 6% K* 1 4% * 1 3% * 1 2% * ‐ ‐ * 1 2% * 1 4% * 1 2% * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 122 300% High M Chief Income Earner Yes No N O 281 269 94 35% 242 246 94 38% 262 254 85 33% 56 21% 57 23% 48 19% 59 22% L 56 21% 39 16% 44 18% 59 23% N 50 20% 40 15% 32 13% 42 17% 39 14% 24 10% 36 13% 29 12% 49 19% N 42 16% 28 11% 37 15% 32 13% 41 15% 37 15% 32 12% 44 16% 40 16% 28 11% 36 14% 22 9% 34 13% 38 15% O 27 11% 24 9% 25 9% 19 8% 30 12% 19 7% 19 8% 17 7% 15 6% 20 8% 14 6% 9 3% 13 5% 20 8% 25 9% K 11 4% 24 10% O 12 5% 17 7% 9 3% 14 5% 11 4% 18 7% 9 3% 12 5% 15 6% 8 3% 10 4% 13 5% 12 5% 8 3% 13 5% 9 3% 6 2% 12 5% 9 3% 11 4% 5 2% 5 2% 6 2% 8 3% 6 2% 9 4% 5 2% 5 2% 7 3% 5 2% 9 3% 7 3% 6 2% 3 1% 8 3% 5 2% 9 3% K 5 2% 6 3% 6 2% 4 2% 6 2% 5 2% 5 2% 3 1% 2 1% 3 1% 3 1% 2 1% 2 1% 3 1% 3 1% 2 1% 2 1% 2 1% 1 * 3 1% 3 1% 3 1% 2 1% 2 1% 3 1% 1 * 3 1% 3 1% 1 * 1 * 1 * 2 1% 3 1% 1 1% 1 1% 3 1% 3 1% ‐ ‐ 2 1% 2 1% 1 * 1 * ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% 1 1% ‐ ‐ 1 1% 806 300% 737 300% 763 300% Business Owner Yes No P Q 79 80 29 36% * 16 20% * 12 14% * 15 18% * 9 11% * 12 14% * 8 10% * 12 15% * 11 14% * 15 19% * 8 11% * 8 11% * 4 5% * 13 16% Q* 8 10% * 5 7% * 7 9% * 2 3% * 4 4% * 7 9% * 4 5% * 4 5% * 4 5% * 1 1% * 3 4% * 4 5% * 1 1% * 3 3% * 2 3% * 1 1% * 1 1% * 1 2% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 239 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 425 420 150 36% 138 137 54 39% 366 363 125 35% 442 431 162 37% 89 21% 26 19% 78 22% 95 22% 86 20% 29 21% 68 19% 88 20% 80 19% 27 19% 68 19% 79 18% 65 16% 17 13% 57 16% 63 15% 62 15% 22 16% 52 14% 57 13% 63 15% 13 9% 58 16% 56 13% 57 14% 18 13% 51 14% 61 14% 57 14% 15 11% 54 15% 55 13% 53 13% 21 16% 47 13% 56 13% 51 12% 15 11% 44 12% 54 13% 49 11% U 33 8% 42 10% 14 10% 37 10% 45 11% 5 4% 24 6% 14 10% 44 12% R 22 6% 26 6% 14 10% 20 6% 28 7% 28 7% 9 7% 25 7% 26 6% 25 6% 16 11% S 4 3% 17 5% 31 7% 26 7% 24 6% 27 6% 32 7% 25 6% 7 5% 22 6% 21 5% 20 5% 12 9% 15 4% 21 5% 18 4% 8 6% 14 4% 21 5% 17 4% 5 4% 15 4% 18 4% 13 3% 5 4% 12 3% 14 3% 15 4% 3 2% 12 3% 13 3% 11 3% 4 3% 10 3% 14 3% 10 2% 7 5% 7 2% 14 3% 12 3% 2 2% 10 3% 12 3% 10 2% 3 2% 9 3% 11 3% 10 2% 4 3% 8 2% 12 3% 11 3% 4 3% 8 2% 12 3% 9 2% 1 1% 8 2% 10 2% 6 1% 1 1% 7 2% 6 1% 6 1% ‐ ‐ 6 2% 5 1% 6 1% ‐ ‐ 6 2% 5 1% 4 1% 1 1% 4 1% 5 1% 3 1% 1 1% 3 1% 4 1% 3 1% 1 1% 3 1% 4 1% 3 1% 2 2% 2 1% 4 1% 4 1% 1 1% 3 1% 4 1% 3 1% ‐ ‐ 3 1% 2 * 1 * 1 1% 1 * 3 1% 3 1% 1 1% 1 * 3 1% 2 * 2 1% 1 * 2 1% 2 * ‐ ‐ 2 1% 2 * 2 * 1 1% 1 * 1 * 1 * ‐ ‐ 1 * 1 * 1261 300% 412 300% 1088 300% 1292 300% 62 69 18 26% * 9 13% * 9 13% * 15 22% * 11 16% * 17 24% T* 15 21% * 8 11% * 14 20% * 11 17% * 5 7% * 2 2% * 16 23% T* 4 6% * 6 9% * 8 11% * 1 2% * 6 8% * 8 11% * 6 9% * 1 2% * 2 3% * 4 5% * 2 3% * ‐ ‐ * ‐ ‐ * 1 2% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 3% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 208 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Italy Total Italy Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 452 219 72 33% H 56 26% 260 128 32 25% Low K Education Medium L High M 542 262 72 28% 346 243 77 32% 542 198 62 31% 124 58 16 27% 528 251 77 31% 484 249 78 31% 31 25% 470 238 83 35% J 64 27% 66 25% 60 25% 55 28% 14 24% 67 27% 63 25% 31 24% 56 24% 62 24% 39 20% 46 18% 42 21% 68 27% N 50 20% 45 20% 59 25% J 43 18% 17 29% L 11 19% 50 20% 34 27% FG 25 19% 63 26% L 53 22% 55 21% 52 21% 37 19% 9 16% 43 17% 39 18% 23 18% 39 17% 52 20% 46 19% 34 17% 12 21% 43 17% 55 22% N 49 20% 36 16% F 32 15% F 30 14% 22 17% F 21 16% F 15 12% 33 14% 40 15% 32 13% 27 14% 33 13% 37 14% 31 13% 29 15% 13 23% KL 8 14% 40 16% 31 13% 38 15% 29 12% 27 11% 38 15% 32 13% 22 11% 26 12% 12 9% 26 10% 31 13% 25 11% 10 8% 35 15% J 19 8% 29 11% 20 8% Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 1012 500 155 31% 503 250 70 28% 509 250 84 34% 336 181 51 28% 378 179 61 34% 298 140 43 31% Sydney, Australia 130 26% 62 25% 68 27% 43 24% 49 27% 38 27% 300 153 51 34% H 42 27% Berlin, Germany 118 24% 54 22% 64 26% 46 25% 46 26% 27 19% 36 23% 52 24% Abu Dhabi, United Arab Emirates 106 21% 52 21% 53 21% 35 20% 42 23% 29 20% 28 19% 43 19% New York City, United States 98 20% 44 17% 54 22% 17 12% 28 18% 92 18% 40 16% 52 21% 54 30% DE 38 21% 26 15% London, United Kingdom 32 18% 22 16% 31 20% Stockholm, Sweden 73 15% 39 16% 34 13% 20 11% 27 15% 68 14% 28 11% 16 9% Oslo, Norway 65 13% 40 16% B 37 15% 28 11% 19 10% 27 15% C 23 13% Paris, France 61 12% 28 11% 33 13% 20 11% 23 13% 26 18% C 25 18% C 24 17% C 18 13% 15 10% Copenhagen, Denmark Amsterdam, The Netherlands 48 10% 19 7% 19 10% 15 8% 15 11% 14 9% 21 14% 23 15% H 14 9% High H Marital Status Married Other I J Chief Income Earner Yes No N O 55 22% 36 14% 29 12% 24 12% 11 20% L 5 9% 32 13% 29 12% 24 12% 4 7% 22 9% 27 11% Rome, Italy 45 9% 30 12% B 22 9% 23 9% 17 10% 13 7% 15 11% 13 9% 21 9% 11 9% 20 8% 25 10% 21 9% 19 10% 5 9% 23 9% 22 9% Toronto, Canada 40 8% 21 9% 19 8% 11 6% 19 11% C 13 7% 11 8% 10 7% 17 8% 13 10% 16 7% 24 9% 14 6% 6 10% 22 9% 18 7% 13 10% 13 8% 15 7% 10 8% 16 7% 21 8% 14 6% 4 7% 22 9% 16 6% 8 5% 6 5% 10 6% 14 7% 13 10% 13 5% 20 8% 3 5% 16 6% 20 8% 10 6% 5 4% 13 9% 13 6% 8 6% 14 6% 24 9% I 20 8% 21 11% K 19 10% K 14 7% 19 8% 13 7% 3 4% 13 5% Helsinki, Finland 38 8% 21 9% 16 7% 11 6% Tokyo, Japan 37 7% 21 8% 16 6% Los Angeles, United States 34 7% 12 5% 22 12% DE 19 10% DE 9 5% Brussels, Belgium 27 5% 12 5% 22 9% A 16 6% 10 6% 7 5% 8 3% 6 5% 13 5% 14 5% 15 6% 9 5% 3 6% 15 6% Auckland, New Zealand 25 5% 15 6% 10 4% 8 5% 7 4% 10 7% 14 9% G 6 4% 22 9% N 12 5% 10 4% 9 7% 15 6% 10 4% 8 3% 3 5% 12 5% 13 5% Madrid, Spain 23 5% 12 5% 11 4% 7 4% 11 6% 5 4% 9 6% 10 4% 4 3% 10 4% 13 5% 14 6% 14 7% K 6 3% 3 5% 13 5% 10 4% Hong Kong, China 20 4% 12 5% 8 3% 10 6% 5 3% 4 3% 8 5% 8 4% 4 3% 11 5% 9 3% 12 5% 7 4% 1 2% 10 4% 10 4% Rio de Janeiro, Brazil 20 4% 11 4% 9 4% 5 3% 9 5% 5 4% 6 4% 8 4% 5 4% 6 3% 13 5% 6 3% 3 5% 11 4% 9 3% Washington, United States 19 4% 12 5% 7 3% 8 4% 6 3% 6 4% 5 3% 10 5% 5 4% 10 4% 10 4% 10 4% 11 5% K 7 3% 2 4% 9 4% 10 4% Chicago, United States 19 4% 9 4% 9 4% 5 3% 3 2% 4 3% 10 4% 4 4% 9 4% 10 4% 11 4% 6 3% 1 2% 8 3% 11 4% Boston, United States 13 3% 6 3% 6 3% 11 6% DE 6 3% 3 2% 3 2% 3 2% 6 3% 4 3% 4 2% 8 3% 7 3% 4 2% 1 2% 8 3% 5 2% Singapore, Singapore 11 2% 6 2% 6 2% 4 2% 5 3% 2 2% 2 1% 5 2% 4 3% 6 3% 5 2% 4 1% 6 3% 2 3% 6 2% 5 2% 4 2% 4 2% 3 3% 6 3% 5 2% 6 2% 4 2% 1 2% 6 3% 5 2% 3 2% 4 2% 4 3% 6 3% 5 2% 6 3% 3 2% 1 2% 7 3% 4 2% 3 2% 1 1% 5 2% 6 2% 1 2% 7 3% 4 2% * * 4 2% 6 2% 8 3% L 6 2% 2 1% 4 2% 3 2% 1 2% 6 2% 4 2% 3 2% 4 3% 4 2% 6 2% 6 2% 3 2% 1 2% 5 2% 5 2% Sao Paulo, Brazil 11 2% 6 3% 5 2% 1 1% Osaka, Japan 11 2% 6 2% 5 2% 2 1% 5 3% C 5 3% 5 3% C 4 3% Mexico City, Mexico 11 2% 4 1% 7 3% 3 2% 3 2% 4 3% Beijing, China 10 2% 5 2% 5 2% 4 2% 4 2% 2 1% Shanghai, China 10 2% 6 2% 4 2% 4 2% 5 3% 1 1% 6 4% H 5 3% H 3 2% Bangkok, Thailand 10 2% 5 2% 5 2% 3 1% 5 3% 2 1% 2 1% 4 2% 4 3% 5 2% 5 2% 6 3% 2 1% 1 2% 4 1% 6 2% Cape Town, South Africa 7 1% 2 1% 5 2% 3 2% 2 1% 2 1% 3 2% 2 1% 2 2% 3 1% 4 1% 2 1% 3 2% 1 2% 4 2% 3 1% Buenos Aires, Argentina 6 1% 3 1% 3 1% 2 1% 1 1% 3 2% 2 2% 2 1% 1 1% 2 1% 4 1% 3 1% 2 1% 1 2% 3 1% 3 1% Moscow, Russia 6 1% 3 1% 3 1% 2 1% 1 1% 3 2% 2 1% 4 2% * * 4 2% 2 1% 2 1% 4 2% * 1% 1 1% 5 2% Istanbul, Turkey 6 1% 3 2% 1 1% 1 1% 2 1% 2 1% 2 1% 2 1% 4 2% 2 1% 3 1% 1 2% 3 1% 3 1% 4 1% 5 2% B 3 1% 1 * Kuala Lumpur, Malaysia 1 1% 2 1% 1 * 2 1% * * 3 2% 1 1% 3 1% 2 1% 2 1% 2 1% ‐ ‐ 2 1% 3 1% Warsaw, Poland 3 1% 2 1% 1 1% ‐ ‐ 1 1% ‐ ‐ 2 1% 1 1% 2 1% 1 * 1 1% 2 1% ‐ ‐ 2 1% 1 * Cairo, Egypt 3 1% 2 1% 1 1% * * 1 1% 2 1% C 1 1% 1 1% 3 1% * * 2 1% 1 1% ‐ ‐ 2 1% 1 1% 3 1% 1 * 2 1% ‐ ‐ 1 * 1 * * * 2 1% 1 * 1 * 2 1% * 1% 2 1% 1 * Budapest, Hungary 3 1% 2 1% 1 * * * ‐ ‐ 1 1% 1 1% * * 2 1% * * 1 1% * * 1 1% 1 1% 1 * Jakarta, Indonesia 2 * 1 1% 1 * 1 * * * 2 1% C 2 2% D 1 1% 2 1% G 1 1% ‐ ‐ Casablanca, Morocco 1 * 2 1% ‐ ‐ 1 1% 1 * 1 1% 1 * * 1% 1 * 2 1% Tel Aviv, Israel 2 * * * 2 1% 1 * 1 1% ‐ ‐ 1 * 1 1% ‐ ‐ 2 1% * * ‐ ‐ 1 1% 1 * 2 * 1 * 1 * 1 * 1 1% ‐ ‐ 1 1% * * 1 1% 2 1% * * 2 1% * * 1 1% K ‐ ‐ 1 1% Guangzhou, China 1 * 1 * Mecca, Saudi Arabia 2 * 2 1% ‐ ‐ * * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * 1 1% * * ‐ ‐ 2 1% ‐ ‐ Mumbai, India 1 * 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * * * 1 * 1 * 1 * 1 * ‐ ‐ * * 1 * Seoul, South Korea 1 * 1 * * * ‐ ‐ 1 1% * * ‐ ‐ 1 * * * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * Karachi, Pakistan 1 * 1 * * * * * * * * * * * ‐ ‐ 1 1% 1 * * * ‐ ‐ 1 * * 1% 1 * * * Tehran, Iran Sigma Table of Contents 1 * * * * * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ * * * * 1500 300% 750 300% 750 300% 543 300% 538 300% 419 300% 459 300% 658 300% 383 300% 714 300% 786 300% 730 300% 596 300% 174 300% 753 300% 747 300% Business Owner Yes No P Q 90 43 11 26% * 10 24% * 8 19% * 14 31% Q* 7 16% * 8 18% * 8 18% * 4 8% * 6 14% * 2 6% * 4 8% * 4 8% * 4 10% * 3 6% * 7 15% Q* 2 4% * 1 3% * 2 5% * 2 5% * 3 7% * 3 7% * ‐ ‐ * 1 3% * * 1% * 3 7% Q* 2 5% Q* * 1% * * 1% * 1 3% * 2 4% * 1 3% * 1 2% * * 1% * * 1% * 1 2% * 1 2% * * 1% * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 129 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 922 457 144 31% 136 64 21 32% 876 436 134 31% 595 281 90 32% 417 219 65 30% 119 26% 16 24% 114 26% 13 20% 106 24% 80 29% U 59 21% 49 23% 110 24% 92 20% 85 20% 66 23% 91 20% 20 32% S 10 15% 88 20% 47 17% 84 18% 10 15% 82 19% 47 17% 50 23% T 45 20% 65 14% 11 17% 62 14% 43 15% 30 14% 64 14% 5 8% 39 14% 29 13% 59 13% 9 14% 63 14% R 56 13% 37 13% 28 13% 58 13% 5 8% 56 13% 31 11% 30 14% 45 10% 5 8% 44 10% 26 9% 23 10% 59 27% T 40 18% 42 9% 5 7% 40 9% 25 9% 20 9% 36 8% 6 9% 35 8% 24 8% 17 8% 35 8% 5 7% 33 8% 22 8% 16 7% 30 7% 8 13% S 2 3% 29 7% 20 7% 17 8% 33 7% 12 4% 22 10% T 11 5% 33 7% 26 6% 3 4% 24 6% 16 6% 23 5% 4 6% 21 5% 16 6% 8 4% 21 5% 3 5% 20 5% 11 4% 12 5% 17 4% 3 4% 17 4% 10 4% 9 4% 16 4% 14 3% 18 4% 15 5% U 9 3% 5 2% 19 4% 5 8% S 1 2% 10 5% 17 4% 3 4% 16 4% 10 3% 9 4% 12 3% 1 2% 11 3% 7 2% 6 3% 8 2% 8 2% 8 3% 3 2% 9 2% 3 5% S 3 5% 8 2% 6 2% 5 2% 11 2% 1 1% 10 2% 7 3% 4 2% 10 2% 1 1% 10 2% 6 2% 4 2% 9 2% 1 2% 9 2% 4 1% 6 3% 8 2% 3 4% 7 2% 8 3% 2 1% 8 2% 2 4% 7 2% 6 2% 4 2% 6 1% 1 1% 6 1% 4 1% 4 2% 6 1% 1 1% 5 1% 3 1% 3 2% 6 1% 1 1% 5 1% 3 1% 3 1% 5 1% 1 2% 5 1% 4 1% 2 1% 4 1% 1 1% 4 1% 4 1% 1 * 3 1% * 1% 3 1% 2 1% 1 * 3 1% ‐ ‐ 3 1% 2 1% 1 * 3 1% ‐ ‐ 3 1% 1 * 2 1% 2 * * 1% 2 * 3 1% ‐ ‐ 2 * 1 1% 2 * 1 1% 1 * 2 * * 1% 2 * 1 1% 1 * 2 * ‐ ‐ 2 * 1 * 1 * 2 * ‐ ‐ 2 * 1 1% * * 1 * * 1% 1 * 1 1% ‐ ‐ 1 * * 1% 1 * 1 1% ‐ ‐ 1 * * 1% 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1371 300% 193 300% 1307 300% 844 300% 656 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Japan Total Japan Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G Base: All Respondents (unwtd) Base: All Respondents (wtd) Tokyo, Japan 1008 500 269 54% 492 251 135 54% 516 249 134 54% 346 186 101 55% 287 141 79 56% 375 174 88 51% 637 340 187 55% 316 141 73 51% Osaka, Japan 141 28% 70 28% 72 29% 51 28% 39 27% 52 30% 99 29% 38 27% New York City, United States 110 22% 62 25% 49 19% 29 20% 25 14% 81 24% 25 17% Zurich, Switzerland 110 22% 56 22% 53 21% 56 30% DE 31 17% 31 22% 72 21% 33 23% Sydney, Australia 93 19% 47 19% 46 19% 27 15% 28 20% 66 20% 24 17% Stockholm, Sweden 70 14% 28 11% 27 14% 21 15% 51 15% 17 12% Paris, France 61 12% 26 10% 42 17% A 35 14% 47 27% C 38 22% C 22 13% 25 14% 14 10% 22 13% 40 12% 19 13% Toronto, Canada 57 11% 28 11% 30 12% 9 5% 20 14% 53 11% 27 11% 26 10% 19 10% 33 19% CD 19 11% 35 10% Singapore, Singapore 16 11% C 15 11% 37 11% 13 9% London, United Kingdom 53 11% 25 10% 28 11% 6 4% 16 11% 52 10% 20 8% 13 9% 18 11% D 17 10% 35 10% Los Angeles, United States 28 15% D 22 12% 29 9% 21 15% F 8 6% Auckland, New Zealand 46 9% 32 13% B 20 8% 26 10% 10 5% Rome, Italy 45 9% 24 10% 21 9% 20 11% 15 11% C 13 9% 21 12% C 13 7% 37 11% G 25 7% Helsinki, Finland 41 8% 18 7% 23 9% 18 10% 11 8% 12 7% 27 8% 19 13% F 14 10% Oslo, Norway 32 6% 19 7% 13 5% 8 4% 11 8% 13 7% 23 7% 8 6% Copenhagen, Denmark 31 6% 14 5% 17 7% 9 5% 10 7% 12 7% 22 6% 9 6% Amsterdam, The Netherlands 28 6% 13 5% 15 6% 8 4% 10 7% 10 5% 16 5% 9 7% Berlin, Germany 24 5% 11 5% 13 5% 10 6% 7 5% 7 4% 19 5% 5 4% Washington, United States 24 5% 14 6% 10 4% 11 6% 6 4% 7 4% 17 5% 7 5% Bangkok, Thailand 20 4% 9 4% 11 4% 6 3% 7 5% 6 4% 15 4% 4 3% 5 3% 4 2% 13 4% 6 4% 6 4% 7 4% 9 3% 6 4% Seoul, South Korea 19 4% 6 2% Kuala Lumpur, Malaysia 16 3% 11 4% 13 5% A 5 2% 10 6% E 3 2% Madrid, Spain 14 3% 5 2% 8 3% 3 2% 2 1% 8 2% 5 3% Brussels, Belgium 14 3% 4 2% 9 4% 8 4% E 4 2% 5 3% 5 3% 9 3% 3 2% Chicago, United States 12 2% 3 1% 7 4% 2 2% 3 2% 8 2% 4 3% Istanbul, Turkey 10 2% 9 4% B 7 3% 4 2% 5 3% 3 2% 2 1% 7 2% 3 2% Abu Dhabi, United Arab Emirates 10 2% 6 2% 4 2% 3 2% 4 3% 2 1% 8 2% 1 * Boston, United States 7 1% 4 2% 3 1% 4 2% 2 1% 2 1% 3 1% Jakarta, Indonesia 4 1% * * 1 1% ‐ ‐ 3 2% 2 1% 4 3% F 1 1% Cairo, Egypt 4 1% * * 2 1% 1 * 2 1% 4 1% * * Hong Kong, China 4 1% 4 2% B 4 1% B 3 1% 1 * 1 1% 2 2% * * 3 1% 1 1% Budapest, Hungary 3 1% * * 3 1% 2 1% 1 1% * * 2 1% 1 * Casablanca, Morocco 3 1% 1 1% 1 1% * * 1 1% 1 1% 1 * 1 1% Beijing, China 3 1% 2 1% * * ‐ ‐ 2 1% 1 1% 2 1% 1 1% Warsaw, Poland 3 1% 1 * 2 1% 2 1% * * * * 1 * 1 1% Shanghai, China 2 * 2 1% 1 * 2 1% 1 1% ‐ ‐ 1 * 1 1% Sao Paulo, Brazil 2 * 2 1% ‐ ‐ 1 1% ‐ ‐ 1 1% 2 1% ‐ ‐ Rio de Janeiro, Brazil 1 * 1 * 1 * * * 1 * 1 * * * 1 1% Mumbai, India 1 * * * 1 * 1 1% ‐ ‐ * * * * 1 1% Mecca, Saudi Arabia 1 * 1 1% ‐ ‐ * * 1 1% ‐ ‐ 1 * * * Cape Town, South Africa 1 * 1 * * * * * ‐ ‐ 1 * * * 1 * Buenos Aires, Argentina 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ Guangzhou, China 1 * ‐ ‐ 1 * * * ‐ ‐ * * * * * * Moscow, Russia 1 * 1 * ‐ ‐ ‐ ‐ * * * * 1 * ‐ ‐ Mexico City, Mexico * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * Tel Aviv, Israel * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Tehran, Iran Sigma Table of Contents * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1500 300% 753 300% 747 300% 557 300% 422 300% 521 300% 1021 300% 424 300% High H 55 18 9 48% * 4 22% * 4 23% * 5 25% * 2 13% * 2 9% * 3 16% * 2 10% * 4 20% G* 2 11% * 2 12% * 1 4% * 1 6% * 1 3% * 1 7% * 1 3% * 2 10% * * 2% * ‐ ‐ * 1 7% * ‐ ‐ * 1 6% * * 2% * 1 7% * * 2% * 1 3% * 1 5% G* 1 3% * 1 6% FG* ‐ ‐ * ‐ ‐ * * 2% * 1 5% FG* ‐ ‐ * ‐ ‐ * * 2% F* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% FG* * 2% FG* 55 300% Marital Status Married Other I J Low K Education Medium L High M 547 266 138 52% 461 234 131 56% 337 295 154 52% 246 90 51 57% 425 115 64 55% Chief Income Earner Yes No N O 476 223 118 53% 532 277 151 54% 71 27% 71 30% 26 23% 64 29% 77 28% 53 23% 90 31% M 64 22% 25 28% 57 21% 19 22% 27 23% 46 21% 64 23% 70 26% J 49 18% 39 17% 63 21% 23 25% 24 21% 51 23% 59 21% 44 19% 56 19% 16 18% 21 19% 38 14% 32 14% 39 13% 12 14% 19 17% 50 22% O 25 11% 45 16% 34 13% 27 12% 37 13% 10 11% 14 12% 28 13% 33 12% 36 14% J 31 11% 21 9% 35 12% 11 12% 12 10% 25 11% 32 12% 22 10% 28 10% 12 13% 13 11% 27 12% 26 9% 25 9% 28 12% 31 10% 10 11% 12 11% 20 9% 33 12% 31 12% 21 9% 34 11% 7 8% 12 10% 26 12% 26 10% 44 16% 28 11% 18 8% 26 9% 10 11% 11 10% 22 10% 24 9% 21 8% 24 10% 5 5% 9 8% 19 9% 26 9% 20 8% 21 9% 31 11% L 25 8% 7 8% 10 9% 15 7% 27 10% 17 6% 15 6% 20 7% 3 3% 15 7% 17 6% 20 7% 11 5% 16 5% 7 8% 9 8% L 9 7% 15 7% 16 6% 16 6% 11 5% 14 5% 5 6% 9 7% 11 5% 16 6% 8 3% 13 5% 5 5% 6 5% 10 4% 15 5% 13 5% 16 7% I 11 5% 2 2% 9 4% 16 6% 9 4% 19 7% M 11 4% 3 3% 11 4% 4 5% 5 4% 8 4% 12 4% 7 3% 12 5% 2 2% 5 2% 6 2% 7 3% 14 5% N 9 3% 3 2% 7 3% 7 2% 7 3% 10 4% I 6 3% 4 4% M 2 2% 1 1% 4 1% 14 5% M 11 4% M 9 3% 2 3% 10 4% 8 3% 3 3% 3 3% 7 3% 7 3% 5 2% 7 3% 8 3% * * 8 4% 4 2% 3 1% 7 3% 3 1% 2 3% 7 3% 3 1% 5 2% 3 3% 4 3% L 5 4% K 3 2% 4 2% 3 1% 1 * 2 1% 2 1% 4 1% 2 3% K ‐ ‐ 4 4% K * * 2 1% 2 1% 3 1% ‐ ‐ 1 1% 2 1% 2 1% 2 1% 1 1% 2 1% 2 1% 2 1% 7 3% 4 1% 4 2% 6 2% 4 2% 3 1% 3 1% 1 1% * * 1 1% 4 2% O 1 1% 3 1% 1 1% * * * * 3 1% 2 1% 1 * 1 * 1 1% 1 1% 2 1% 1 * 2 1% 1 * 2 1% 1 1% ‐ ‐ 1 1% 1 * * * 2 1% 2 1% * * * * 1 * 2 1% * * 2 1% 1 * 1 1% * * 1 * 1 * 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 * * * ‐ ‐ 1 * 1 * 1 1% K * * 1 * 1 * 1 1% K * * 2 1% O 1 * 1 * 1 * ‐ ‐ 1 1% 1 * * * ‐ ‐ ‐ ‐ 1 * * * 1 * ‐ ‐ * * 1 1% 1 * * * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * * * * * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% K ‐ ‐ 1 * 1 * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * 799 300% 701 300% 885 300% 270 300% 345 300% 669 300% 831 300% Business Owner Yes No P Q 35 16 10 60% ** 7 43% ** 4 22% ** 4 22% ** 2 11% ** 2 13% ** 2 11% ** 1 7% ** 1 4% ** 1 6% ** 3 19% ** * 1% ** 1 9% ** 1 4% ** 1 8% ** 1 9% ** 1 5% ** 1 6% ** 2 12% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** * 2% ** * 2% ** 1 5% ** 1 6% ** * 2% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 49 300% 973 484 259 54% 135 28% 107 22% 106 22% 91 19% 68 14% 59 12% 56 12% 52 11% 52 11% 49 10% 46 10% 44 9% 41 8% 31 6% 30 6% 27 6% 24 5% 22 5% 19 4% 19 4% 16 3% 13 3% 13 3% 12 2% 10 2% 10 2% 7 1% 4 1% 4 1% 4 1% 3 1% 3 1% 3 1% 2 * 2 * 2 * 1 * 1 * 1 * 1 * 1 * 1 * 1 * * * * * * * 1451 300% Senior Executive/Decision Yes No R S 78 36 19 53% * 11 29% * 8 22% * 5 14% * 6 16% * 6 15% * 2 6% * 3 8% * 4 10% * 3 9% * 4 12% * 3 9% * 7 19% S* 1 3% * 3 9% * 3 7% * 2 4% * 2 4% * 2 6% * 2 5% * * 1% * ‐ ‐ * 2 7% * 1 2% * 2 6% * 1 3% * 1 3% * 2 5% S* ‐ ‐ * 1 4% S* ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * * 1% * * 1% * 1 4% S* * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% S* * 1% S* 108 300% Employment Status Total Non T U 930 464 250 54% 671 331 171 52% 337 169 98 58% 131 28% 90 27% 51 30% 102 22% 68 21% 42 25% 105 23% 76 23% 34 20% 87 19% 66 20% 27 16% 64 14% 47 14% 23 14% 59 13% 42 13% 19 11% 55 12% 39 12% 18 11% 49 11% 35 10% 18 11% 50 11% 27 8% 48 10% 38 11% 26 15% T 15 9% 43 9% 32 10% 14 8% 38 8% 33 10% 13 8% 40 9% 31 9% 10 6% 29 6% 23 7% 9 6% 28 6% 20 6% 11 7% 26 6% 21 6% 7 4% 23 5% 18 5% 7 4% 22 5% 11 3% 18 4% 13 4% 13 8% T 7 4% 18 4% 12 4% 7 4% 16 3% 10 3% 6 4% 11 2% 10 3% 4 2% 13 3% 8 2% 5 3% 10 2% 8 2% 4 3% 10 2% 8 2% 2 1% 9 2% 8 2% 2 1% 6 1% 5 2% 2 1% 4 1% 3 1% 1 1% 3 1% 3 1% 1 1% 4 1% 3 1% 1 * 3 1% * * 2 * 2 1% 3 2% T 1 1% 3 1% 2 1% * * 2 * 2 1% 1 * 2 * 1 * 2 1% 1 * 2 1% ‐ ‐ 1 * 1 * * * 1 * 1 * 1 * 1 * 1 * ‐ ‐ 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * 1392 300% 993 300% 507 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Mexico Total Mexico Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Toronto, Canada 504 500 146 29% 238 239 67 28% 266 261 79 30% 227 270 55 20% Paris, France 115 23% 52 22% 63 24% 70 26% London, United Kingdom 97 19% 48 20% 49 19% Age 35 to 49 D 186 156 60 39% C 35 22% Los Angeles, United States 94 19% 44 19% 50 19% Mexico City, Mexico 88 18% 49 21% 39 15% 69 25% D 66 25% E 31 12% 19 12% Zurich, Switzerland 86 17% 45 19% 42 16% 37 14% Tokyo, Japan 74 15% 34 14% 40 15% 18 11% New York City, United States 74 15% 36 15% 38 15% 53 20% E 41 15% Sydney, Australia 69 14% 39 16% 30 12% 35 13% 22 14% Chicago, United States 64 13% 18 7% 37 14% 20 13% Madrid, Spain 56 11% 34 14% 46 18% A 22 8% 43 9% 11 5% 46 17% DE 29 11% 7 5% Washington, United States 12 8% Copenhagen, Denmark 41 8% 11 4% 22 8% 8 5% 23 15% 38 25% C 25 16% 25 16% Rome, Italy 38 8% 17 7% 32 12% A 30 11% A 20 8% 25 9% 9 6% Berlin, Germany 37 7% 20 9% 17 6% 19 7% 13 8% Abu Dhabi, United Arab Emirates 37 7% 16 7% 21 8% 16 6% 13 8% Stockholm, Sweden 34 7% 20 8% 14 6% 6 2% Osaka, Japan 29 6% 14 6% 15 6% 18 7% 18 12% C 8 5% Rio de Janeiro, Brazil 28 6% 11 5% 17 7% 13 5% 14 9% Oslo, Norway 28 6% 18 8% 10 4% 7 2% Amsterdam, The Netherlands 28 6% 15 6% 13 5% 9 3% 12 8% C 11 7% Hong Kong, China 25 5% 12 5% 13 5% 16 6% 9 6% Boston, United States 19 4% 9 4% 10 4% 6 2% 5 3% Buenos Aires, Argentina 19 4% 11 5% 7 3% 10 4% 5 3% Helsinki, Finland 16 3% 11 5% 5 2% 6 2% 3 2% Auckland, New Zealand 14 3% 7 3% 7 3% 8 3% 4 3% Brussels, Belgium 13 3% 8 3% 5 2% 6 2% 3 2% Beijing, China 13 3% 6 2% 7 3% 8 3% 4 3% Moscow, Russia 11 2% 3 1% 7 3% 10 4% 1 * Sao Paulo, Brazil 9 2% 1 * 8 3% ‐ ‐ Shanghai, China 9 2% 5 2% 4 1% 6 2% 6 4% C 3 2% Budapest, Hungary 7 1% 3 1% 4 1% 4 2% 2 2% Cairo, Egypt 6 1% 4 2% 2 1% 4 1% 2 1% Guangzhou, China 6 1% 4 2% 1 * 4 2% 1 * Singapore, Singapore 5 1% 3 1% 2 1% 2 1% 2 1% Seoul, South Korea 4 1% 1 * 4 1% 1 * 3 2% Casablanca, Morocco 4 1% 1 * 3 1% 2 1% 1 1% Bangkok, Thailand 4 1% 3 1% 1 * 3 1% 1 * Mumbai, India 4 1% 1 * 3 1% 4 1% ‐ ‐ Karachi, Pakistan 3 1% 2 1% 1 * 1 * 2 1% Istanbul, Turkey 3 1% 3 1% ‐ ‐ 3 1% ‐ ‐ Cape Town, South Africa 2 * 1 * 1 1% * * 2 1% Kuala Lumpur, Malaysia 1 * 1 * 1 * 1 * ‐ ‐ Warsaw, Poland 1 * ‐ ‐ 1 1% * * 1 1% 1500 300% 716 300% 784 300% 810 300% 467 300% Sigma Table of Contents 50 to 64 E Low F 91 74 31 42% C* 10 14% * 9 12% * 4 6% * 18 24% C* 24 33% CD* 3 4% * 7 10% * 13 17% * 7 9% * 4 5% * 2 2% * 11 15% D* 4 5% * 5 7% * 8 10% * 10 14% C* 2 3% * 1 1% * 9 12% C* 8 11% C* ‐ ‐ * 8 11% C* 3 4% * 7 9% CD* 2 2% * 5 6% * 1 1% * ‐ ‐ * 3 4% C* ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 223 300% 363 405 111 27% 99 24% 90 22% G 73 18% 70 17% 62 15% 70 17% G 61 15% 50 12% 52 13% 50 12% 35 9% 34 8% 30 7% 26 7% 28 7% 20 5% 27 7% 24 6% 22 5% 24 6% 19 5% 11 3% 15 4% 8 2% 10 3% 11 3% 9 2% 11 3% 9 2% 8 2% 7 2% 6 1% 5 1% 4 1% 3 1% 4 1% 3 1% 4 1% 2 1% 3 1% 2 1% 1 * 1 * 1215 300% Household Income Medium G High H 124 88 33 37% * 15 17% * 6 7% * 21 24% * 17 20% * 21 24% * 3 3% * 12 14% * 18 21% * 12 13% * 5 6% * 7 8% * 5 6% * 7 8% * 10 11% * 8 9% * 13 15% F* 3 3% * 5 5% * 6 7% * 4 4% * 4 5% * 6 7% * 4 4% * 7 8% F* 3 4% * 2 2% * 4 4% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * * * * * * * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * 263 300% 17 7 3 35% ** 2 26% ** * 5% ** * 6% ** ‐ ‐ ** 3 38% ** 1 14% ** * 6% ** 1 11% ** * 6% ** 1 14% ** 1 9% ** 1 17% ** 1 19% ** 1 10% ** 1 7% ** 1 16% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 18% ** 1 17% ** ‐ ‐ ** 1 10% ** ‐ ‐ ** * 5% ** ‐ ‐ ** ‐ ‐ ** * 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 22 300% Marital Status Married Other I J Low K Education Medium L High M 270 290 73 25% 130 321 86 27% 175 103 32 32% 199 76 28 37% 45 22% 70 24% 8 10% 51 22% 64 24% 62 21% 93 29% LM 68 21% 14 14% 35 17% 15 15% 13 18% 31 14% 15 15% M 17 16% 4 6% 43 19% 65 24% N 51 19% 8 11% 42 18% 45 17% 46 20% 40 15% 22 9% 234 210 73 35% Chief Income Earner Yes No N O 265 232 75 32% 239 268 71 27% 36 17% 58 20% 51 24% J 37 18% 37 13% 49 17% 74 23% M 63 20% M 47 15% 31 15% 43 15% 52 16% 14 14% 20 26% K 7 10% 38 18% 35 12% 50 16% 14 14% 9 12% 38 16% 52 19% N 36 13% 35 17% 34 12% 37 11% 18 17% 33 14% 36 13% 27 13% 37 13% 8 7% 28 12% 36 13% 15 7% 42 14% 8 8% 4 5% 21 9% 35 13% 11 5% 32 11% 50 16% LM 45 14% M 32 10% 15 19% K 6 8% 7 7% 3 5% 19 8% 24 9% 13 6% 28 10% 26 8% 7 7% 8 10% 19 8% 22 8% 13 6% 25 9% 24 8% 9 9% 4 6% 19 8% 19 7% 9 5% 28 10% 18 6% 11 11% 8 10% 21 9% 16 6% 16 8% 21 7% 18 6% 11 11% 8 10% 21 9% 16 6% 19 9% 15 5% 10 3% 16 6% 21 7% 19 6% 14 18% KL 2 3% 18 8% 8 4% 10 10% K 7 7% 10 4% 19 7% 11 5% 17 6% 17 5% 7 7% 4 6% 15 6% 13 5% 13 6% 15 5% 12 4% 8 8% 17 7% 11 4% 13 6% 15 5% 12 4% 9 9% 13 6% 14 5% 17 8% J 8 4% 8 3% 17 5% 5 5% 7 10% K 7 9% K 3 4% 11 5% 14 5% 11 4% 5 2% 9 3% 10 3% 15 5% 8 10% K 1 2% 10 4% 8 4% 6 6% K 2 2% 7 3% 12 4% 9 4% 7 2% 5 2% 4 4% 7 3% 9 3% 4 2% 10 3% 5 2% 2 2% 8 3% 6 2% 5 2% 8 3% 7 3% 6 2% 20 19% 7 3% 6 2% 5 1% 5 5% 6 8% K 6 8% KL 3 4% 7 3% 6 2% 7 2% 4 4% 2 3% ‐ ‐ 11 4% I 5 2% 8 3% 2 2% * * 1 * 10 4% 4 2% 8 3% 1 * 1 1% 6 3% 3 1% 3 1% 6 2% 7 2% 1 1% * * 7 3% 1 * 1 * 6 2% 5 2% 1 1% * 1% ‐ ‐ 7 3% 3 1% 3 1% 2 1% 3 3% 1 1% 5 2% 1 * 2 1% 4 1% 3 1% 2 2% 1 1% 3 1% 3 1% 1 1% 4 1% 2 1% 1 1% 2 2% 4 2% 1 * 2 1% 3 1% 2 1% 1 1% 1 1% 1 * 4 1% * * 3 1% 2 1% 1 1% * 1% 4 2% ‐ ‐ 1 * 3 1% 2 1% 1 1% * * 3 1% 1 * 3 1% 1 * 2 1% 1 1% 1 1% ‐ ‐ 4 1% 2 1% 1 * 2 1% 1 1% ‐ ‐ 2 1% 1 * ‐ ‐ 3 1% 3 1% ‐ ‐ ‐ ‐ ‐ ‐ 3 1% * * 2 1% ‐ ‐ 1 1% 1 * 1 1% * * 1 * ‐ ‐ 1 1% 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ 630 300% 870 300% 963 300% 309 300% 1 1% K 1 1% K 1 1% K 228 300% 696 300% 804 300% Business Owner Yes No P Q 116 96 32 33% * 14 15% * 8 8% * 20 21% * 26 27% Q* 15 15% * 8 8% * 21 21% * 12 13% * 9 10% * 8 8% * 8 8% * 9 9% * 10 10% * 5 5% * 6 6% * 12 12% * 8 8% * 6 7% * 6 7% * 8 8% * 7 7% * 3 3% * 1 1% * 4 4% * 2 2% * 3 3% * 3 3% * ‐ ‐ * 4 4% * 5 5% Q* 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * * * * 1 1% * 1 1% * 1 1% * 1 1% * ‐ ‐ * 1 1% * * * * * * * 289 300% 388 404 114 28% 101 25% 89 22% P 74 18% 61 15% 71 18% 66 16% 53 13% 57 14% 54 13% 49 12% 35 9% 32 8% 28 7% 32 8% 31 8% 22 6% 22 5% 22 5% 21 5% 20 5% 18 4% 16 4% 18 4% 12 3% 12 3% 10 2% 10 3% 11 3% 6 1% 4 1% 6 1% 6 1% 4 1% 5 1% 4 1% 3 1% 2 1% 3 1% 2 1% 3 1% 2 * 1 * 1 * 1211 300% Senior Executive/Decision Yes No R S 134 96 37 39% * 16 17% * 11 11% * 12 12% * 22 23% * 19 19% * 9 9% * 13 14% * 13 14% * 10 11% * 10 10% * 4 4% * 8 8% * 10 10% * 7 7% * 7 7% * 10 11% * 7 7% * 11 11% S* 6 6% * 8 8% * 3 3% * 4 4% * 4 4% * 4 5% * 3 3% * 3 3% * 1 1% * ‐ ‐ * 3 3% * 3 3% * 1 1% * 3 3% * 1 1% * * * * * * * 1 1% * 1 1% * 1 1% * 1 1% * ‐ ‐ * 1 1% * 1 1% * * * * 288 300% 370 404 109 27% Employment Status Total Non T U 306 252 74 29% 198 248 72 29% 99 24% 56 22% 59 24% 86 21% 30 12% 82 20% 43 17% 67 27% T 51 21% 65 16% 53 21% 34 14% 68 17% 48 19% 39 16% 65 16% 39 15% 35 14% 60 15% 40 16% 33 13% 56 14% 31 12% 38 15% 54 13% 37 15% 27 11% 46 11% 23 9% 33 13% 39 10% 25 10% 18 7% 33 8% 16 6% 24 10% 28 7% 13 5% 25 10% 30 7% 18 7% 19 8% 30 7% 23 9% 14 6% 24 6% 21 8% 13 5% 22 5% 14 6% 15 6% 17 4% 16 6% 12 5% 22 5% 15 6% 13 5% 20 5% 5 2% 22 5% 22 9% U 12 5% 15 4% 10 4% 9 4% 15 4% 7 3% 11 5% 11 3% 8 3% 8 3% 11 3% 9 4% 5 2% 12 5% 10 2% 8 3% 5 2% 12 3% 11 4% 2 1% 11 3% 1 * 6 2% 1 * 10 4% T 8 3% 6 1% 5 2% 4 2% 6 1% 3 1% 4 1% 3 1% 5 2% 1 * 5 1% 3 1% 3 1% 5 1% 5 2% * * 4 1% 1 1% 3 1% 3 1% 1 * 3 1% 2 1% 3 1% 1 * 3 1% 3 1% 1 * 2 1% ‐ ‐ 3 1% 3 1% ‐ ‐ 3 1% 1 * 2 1% * * 1 * 1 1% ‐ ‐ 1 * 1 1% ‐ ‐ 1212 300% 755 300% 745 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Poland Total Poland Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 166 150 58 39% C 28 19% 388 395 100 25% Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 504 500 134 27% 275 248 68 27% 229 252 65 26% 188 215 35 16% New York City, United States 113 23% 52 21% 61 24% 54 25% 150 135 40 30% C 31 23% London, United Kingdom 112 22% 53 22% 59 23% 53 25% 33 25% 26 17% 89 23% Abu Dhabi, United Arab Emirates 106 21% 35 14% 35 16% 33 25% 77 20% 62 25% 60 28% E 43 20% 26 19% 38 25% C 20 13% 27 20% 30 20% 79 20% 80 20% Berlin, Germany 106 21% 71 29% B 44 18% Oslo, Norway 99 20% 45 18% 55 22% Los Angeles, United States 81 16% 32 13% 49 19% 14 10% 68 17% 75 15% 34 14% 41 16% 48 22% E 24 11% 18 14% Paris, France 25 18% 26 18% 59 15% Stockholm, Sweden 72 14% 40 16% 32 13% 23 11% 24 18% 25 17% 59 15% Tokyo, Japan 60 12% 32 13% 28 11% 27 13% 10 7% 45 11% Amsterdam, The Netherlands 59 12% 22 9% 36 14% 30 14% 23 17% E 15 11% 13 9% 51 13% Washington, United States 53 11% 23 9% 31 12% 28 13% 11 8% 14 9% 43 11% Sydney, Australia 44 9% 15 6% 19 9% 11 8% 15 10% 40 10% Hong Kong, China 41 8% 26 11% 29 12% A 15 6% 11 5% 14 11% 15 10% 29 7% Chicago, United States 32 6% 12 5% 19 8% 10 7% 4 2% 26 7% Toronto, Canada 30 6% 12 5% 18 7% 18 9% E 7 3% 9 7% 27 7% 21 5% 84 21% Copenhagen, Denmark 29 6% 19 8% 11 4% 8 4% 11 8% 14 9% C 11 7% Brussels, Belgium 29 6% 14 6% 15 6% 11 5% 6 4% 12 8% 25 6% Singapore, Singapore 23 5% 7 3% 11 5% 3 2% 9 6% 15 4% Moscow, Russia 20 4% 16 6% B 12 5% 8 3% 10 5% 5 4% 5 3% 16 4% Rome, Italy 19 4% 10 4% 9 4% 13 6% 3 2% 4 3% 13 3% Helsinki, Finland 19 4% 10 4% 9 3% 5 2% 3 2% 14 4% Boston, United States 15 3% 4 2% 11 4% 7 3% 3 3% 11 7% CD 5 3% Beijing, China 14 3% 8 3% 6 2% 6 3% 3 2% 5 4% 12 3% Auckland, New Zealand 13 3% 8 3% 5 2% 5 2% 3 2% 5 3% 9 2% Shanghai, China 11 2% 6 2% 5 2% ‐ ‐ 2 1% 10 2% Warsaw, Poland 11 2% 3 1% 9 3% 9 4% D 4 2% 1 1% 6 4% 10 3% Mumbai, India 10 2% 6 2% 4 2% 6 3% 1 1% 3 2% 10 2% Rio de Janeiro, Brazil 9 2% 4 1% 5 2% 5 2% 3 2% 1 1% 8 2% Osaka, Japan 9 2% 7 3% 2 1% 1 * 3 2% 6 2% Madrid, Spain 9 2% 5 2% 3 1% ‐ ‐ 9 2% Tel Aviv, Israel 6 1% 4 2% 2 1% 7 3% D 4 2% 5 3% C 2 1% ‐ ‐ 2 1% 3 1% 14 4% Bangkok, Thailand 6 1% 5 2% 1 * 3 1% ‐ ‐ 3 2% 5 1% Kuala Lumpur, Malaysia 5 1% 4 2% 1 * 2 1% 2 1% 1 1% 4 1% Guangzhou, China 4 1% 3 1% 1 * 2 1% 1 1% 1 1% 4 1% Buenos Aires, Argentina 4 1% 1 * 3 1% 2 1% ‐ ‐ 2 1% 4 1% Cape Town, South Africa 3 1% 2 1% 1 * 1 * 1 1% 1 1% 2 * Casablanca, Morocco 3 1% 2 1% 1 * ‐ ‐ 1 1% 2 1% 2 * Cairo, Egypt 3 1% 2 1% 1 * 1 * 1 1% 1 1% 2 * Mecca, Saudi Arabia 3 1% 1 * 2 1% 2 1% 1 1% ‐ ‐ 3 1% Seoul, South Korea 2 * 1 * 1 * 1 1% ‐ ‐ 1 1% 2 1% Tehran, Iran 2 * 1 * 1 * 1 * 1 1% ‐ ‐ 2 * Sao Paulo, Brazil 2 * 1 * 1 * ‐ ‐ 1 1% 1 1% 2 * Budapest, Hungary 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 * Mexico City, Mexico 1 * 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * 1500 300% 744 300% 756 300% 644 300% 405 300% 451 300% 1184 300% Sigma Table of Contents Household Income Medium G High H 100 90 28 31% * 26 29% * 19 21% * 23 26% * 19 21% * 18 20% * 11 12% * 16 17% * 12 13% * 15 17% * 7 8% * 10 11% * 4 4% * 11 12% * 4 5% * 2 3% * 6 6% * 3 4% * 6 6% * 3 3% * 5 5% * 3 4% * 1 1% * 2 2% * 3 4% * 2 2% * 1 1% * ‐ ‐ * 1 1% * 2 3% * ‐ ‐ * 3 3% F* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 270 300% 16 15 5 34% ** 7 44% ** 4 27% ** 5 35% ** 3 18% ** 3 17% ** 2 11% ** 1 6% ** 2 11% ** ‐ ‐ ** 1 6% ** 1 6% ** ‐ ‐ ** 1 7% ** 1 7% ** ‐ ‐ ** 3 17% ** 1 6% ** 2 11% ** 2 10% ** 2 10% ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 46 300% Marital Status Married Other I J 261 239 80 34% J 56 24% 243 261 53 20% 55 23% 57 22% 49 20% 57 22% 40 17% 66 25% I 47 18% 52 22% 29 12% 48 20% J 38 16% 57 22% 51 20% I 27 10% 34 13% 27 11% 33 13% 23 9% 36 14% 28 12% 25 10% 18 8% 26 10% 20 8% 21 8% 17 7% 15 6% 16 7% 13 5% 17 7% 12 5% 16 7% 13 5% 11 4% 12 5% 12 5% 8 3% 6 3% 13 5% 10 4% 9 3% 6 2% 10 4% 5 2% 8 3% 4 2% 9 3% 2 1% 9 3% 4 1% 7 3% 2 1% 8 3% 3 1% 6 2% 5 2% 4 1% 3 1% 6 2% 1 * 5 2% 1 * 4 2% ‐ ‐ 2 1% 5 2% I 2 1% 1 * 3 1% 3 1% ‐ ‐ 2 1% 1 * 1 * 2 1% 1 * 2 1% 1 * 1 * ‐ ‐ 2 1% 1 * 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 716 300% 784 300% Low K 75 104 15 14% * 31 29% * 37 36% LM* 16 15% * 35 33% LM* 12 12% * 23 22% * 10 10% * 9 9% * 8 8% * 12 12% * 12 11% * 11 10% * 11 10% * 11 11% * 5 5% * ‐ ‐ * 4 4% * 3 2% * 2 1% * 5 5% * 2 2% * 5 4% * 3 3% * 2 2% * 4 4% * 3 3% * 5 4% * 3 2% * 1 1% * 4 4% * 2 1% * 3 2% * ‐ ‐ * ‐ ‐ * 2 2% * 1 1% * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 1% * ‐ ‐ * 312 300% Education Medium L 346 327 92 28% K 70 21% 64 19% 71 22% 61 19% 75 23% K 48 15% 53 16% 47 14% 44 13% 40 12% 38 12% 27 8% 25 8% 18 5% 20 6% 21 6% K 22 7% 16 5% 18 5% 13 4% 12 4% 8 2% 10 3% 9 3% 5 1% 7 2% 4 1% 5 2% 8 2% 5 1% 4 1% 3 1% 4 1% 3 1% 2 1% 2 1% 2 1% 3 1% 1 * 2 1% 2 1% 1 * ‐ ‐ 1 * 980 300% High M 83 69 27 39% K* 13 18% * 11 16% * 19 27% * 11 15% * 12 18% * 10 14% * 12 18% * 16 24% KL* 8 12% * 7 10% * 4 6% * 7 10% * 6 8% * 2 4% * 5 8% * 9 13% KL* 3 5% * 4 6% * 1 1% * 2 2% * 4 6% * 3 4% * 1 2% * 2 2% * 2 3% * 2 3% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 208 300% Chief Income Earner Yes No N O 216 198 59 30% 288 302 75 25% 41 21% 72 24% 42 21% 70 23% 42 21% 65 21% 37 19% 69 23% 35 18% 64 21% 27 14% 53 18% 33 17% 43 14% 29 15% 43 14% 28 14% 32 11% 25 13% 33 11% 16 8% 37 12% 11 6% 33 11% 19 10% 22 7% 9 5% 23 7% 17 9% 13 4% 17 8% 13 4% 13 7% 16 5% 9 5% 14 4% 11 6% 9 3% 9 4% 11 4% 9 4% 10 3% 2 1% 8 4% 14 5% N 5 2% 6 3% 7 2% 4 2% 8 3% 4 2% 7 2% 3 1% 7 2% ‐ ‐ 6 3% 9 3% N 3 1% 5 2% 4 1% 3 1% 4 1% 3 2% 2 1% 3 1% 2 1% 2 1% 2 1% 1 1% 3 1% 1 * 2 1% 2 1% 1 * 2 1% 1 * ‐ ‐ 3 1% 1 1% 1 * ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ 2 * 1 * ‐ ‐ 593 300% 907 300% Business Owner Yes No P Q 41 35 11 30% * 6 17% * 10 27% * 8 24% * 3 7% * 6 17% * 3 10% * 5 14% * 6 18% * 10 27% Q* 1 2% * 1 2% * 3 10% * 5 14% * 1 3% * 1 2% * 5 13% Q* 2 7% * 5 14% Q* 3 9% * ‐ ‐ * 2 5% * 2 5% * 2 5% * 2 5% * ‐ ‐ * 2 5% * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 106 300% 463 465 123 26% 107 23% 102 22% 98 21% 103 22% P 93 20% 77 17% 70 15% 66 14% 50 11% 58 12% 53 11% 41 9% 36 8% 31 7% 29 6% 25 5% 27 6% 18 4% 17 4% 19 4% 17 4% 14 3% 12 3% 11 2% 11 2% 9 2% 10 2% 9 2% 8 2% 8 2% 6 1% 6 1% 5 1% 4 1% 4 1% 2 * 3 1% 3 1% 3 1% 2 * 2 * 2 * 2 * 1 * 1394 300% Senior Executive/Decision Yes No R S 65 55 18 33% * 14 25% * 8 15% * 15 27% * 5 10% * 8 14% * 9 16% * 8 14% * 11 20% * 14 26% S* 3 6% * 2 4% * 4 7% * 6 11% * 1 2% * 4 8% * 7 12% S* 2 4% * 7 12% S* 3 5% * 1 2% * 3 5% * 3 5% * 1 1% * 4 8% S* ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * 1 1% * 2 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 166 300% Employment Status Total Non T U 439 445 115 26% 265 240 72 30% 239 260 62 24% 99 22% 50 21% 63 24% 104 23% 46 19% 66 25% 91 21% 63 26% U 38 16% 43 17% 101 23% R 92 21% 49 20% 68 26% T 50 19% 72 16% 38 16% 43 16% 67 15% 39 16% 36 14% 61 14% 36 15% 36 14% 46 10% 35 15% 25 10% 55 12% 22 9% 37 14% 51 11% 23 10% 30 12% 40 9% 16 7% 28 11% 35 8% 20 8% 21 8% 31 7% 13 5% 19 7% 26 6% 17 7% 13 5% 23 5% 23 10% U 11 4% 7 3% 27 6% 16 4% 10 4% 13 5% 18 4% 5 2% 18 4% 16 7% U 11 5% 16 4% 10 4% 9 3% 13 3% 7 3% 8 3% 13 3% 7 3% 6 2% 9 2% 9 4% 4 2% 11 3% 2 1% 9 3% 19 7% 8 3% 9 2% 5 2% 6 2% 10 2% 3 1% 6 2% 9 2% 2 1% 7 3% 8 2% 5 2% 4 1% 7 2% 5 2% 4 1% 5 1% 4 2% 2 1% 6 1% 2 1% 4 1% 5 1% 2 1% 3 1% 4 1% 2 1% 2 1% 4 1% ‐ ‐ 4 1% 2 * 2 1% 1 * 3 1% 1 * 2 1% 3 1% 2 1% 1 * 3 1% ‐ ‐ 3 1% 1 * 2 * 1 * 2 * 2 1% ‐ ‐ 2 * ‐ ‐ 2 1% 2 1% 2 * ‐ ‐ 1 * 1 * ‐ ‐ 1334 300% 721 300% 779 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Russia Total Russia Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 501 500 106 21% 253 241 41 17% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 68 71 11 15% * 10 15% * 15 21% * 14 20% * 11 15% * 4 6% * 8 11% * 12 18% * 6 9% * 14 20% * 5 7% * 9 12% * 10 15% * 2 2% * 6 9% * 6 9% * 9 12% G* 3 4% * 9 13% G* 3 4% * 3 4% * 5 8% * 1 1% * ‐ ‐ * 1 1% * 3 4% * 1 1% * 2 3% * 2 3% * 1 1% * 2 3% * 1 1% * 3 4% * 3 5% * 3 4% H* ‐ ‐ * 4 6% GH* 5 7% GH* 1 1% * 1 2% * ‐ ‐ * 3 4% H* ‐ ‐ * ‐ ‐ * 2 3% G* 1 1% * ‐ ‐ * 213 300% Stockholm, Sweden 99 20% 45 19% 248 259 65 25% A 55 21% 171 211 54 26% D 29 14% 169 163 25 15% 161 126 27 21% Berlin, Germany 98 20% 41 17% 56 22% 48 23% 35 21% 31 19% 35 28% C 18 15% Zurich, Switzerland 84 17% 36 15% 48 18% 23 11% 30 18% London, United Kingdom 83 17% 34 14% 49 19% 41 19% 21 13% 31 25% C 21 17% Helsinki, Finland 76 15% 41 17% 35 13% 30 14% 26 16% 20 16% Sydney, Australia 70 14% 37 15% 33 13% 25 12% 27 17% 17 14% Abu Dhabi, United Arab Emirates 68 14% 38 16% 30 12% 30 14% 24 15% 15 12% Amsterdam, The Netherlands 67 13% 29 12% 38 15% 31 15% 17 10% 19 15% Moscow, Russia 67 13% 29 12% 38 15% 22 10% 24 15% 21 17% Oslo, Norway 65 13% 37 15% 28 11% 20 10% 24 15% 21 17% Rome, Italy 62 12% 23 10% 39 15% 28 13% 18 11% 16 12% Los Angeles, United States 45 9% 24 10% 20 8% 4 3% New York City, United States 39 8% 13 5% 26 10% 15 9% E 7 4% 12 7% 9 7% 10 6% 15 12% C 9 7% Tokyo, Japan 38 8% 20 8% 17 7% 25 12% E 28 13% DE 17 8% Copenhagen, Denmark 34 7% 18 8% 16 6% 9 4% 4 3% Rio de Janeiro, Brazil 34 7% 20 8% 14 5% 10 5% 16 10% Toronto, Canada 31 6% 18 7% 13 5% 7 3% 7 6% Madrid, Spain 28 6% 13 5% 15 6% 13 6% 16 10% C 8 5% 8 6% Beijing, China 24 5% 8 3% 17 6% 11 5% 10 6% 3 2% Brussels, Belgium 23 5% 9 4% 14 5% 10 5% 5 3% 8 6% Hong Kong, China 23 5% 3 1% 8 4% 10 6% 5 4% Auckland, New Zealand 22 4% 20 8% B 12 5% 10 4% 8 4% 8 5% 5 4% 5 3% 1 1% 2 1% 1 1% 6 4% 3 2% Washington, United States 20 4% 10 4% 10 4% Boston, United States 15 3% 8 3% 7 3% Warsaw, Poland 15 3% 8 3% 7 3% 14 7% E 12 6% DE 6 3% Singapore, Singapore 14 3% 10 4% 4 2% 4 2% 6 4% 4 4% Shanghai, China 14 3% 8 3% 6 2% 7 3% 3 2% 4 3% Bangkok, Thailand 13 3% 4 2% 9 4% 5 2% 5 3% 4 3% Tel Aviv, Israel 13 3% 7 3% 6 2% 5 2% 4 2% 5 4% Chicago, United States 12 2% 6 3% 6 2% 6 3% 5 3% 1 1% Mumbai, India 10 2% 7 3% 3 1% 6 3% 3 2% 1 * Osaka, Japan 10 2% 6 2% 4 2% 4 2% 3 2% 3 2% Mexico City, Mexico 9 2% 2 1% 7 3% 2 1% 9 2% 4 2% 5 2% 8 4% D 5 2% ‐ ‐ Cairo, Egypt 3 2% 1 1% Cape Town, South Africa 8 2% 4 2% 4 2% 2 1% Kuala Lumpur, Malaysia 7 1% 4 2% 3 1% 2 1% 5 3% E 4 2% 2 2% Buenos Aires, Argentina 7 1% 5 2% 2 1% 2 1% 4 2% 1 1% Seoul, South Korea 7 1% 3 1% 3 1% 3 2% 2 1% 1 1% Istanbul, Turkey 7 1% 3 1% 4 1% 5 2% 1 * 1 1% Budapest, Hungary 5 1% 4 2% 1 1% 2 1% 2 1% 1 1% Mecca, Saudi Arabia 5 1% ‐ ‐ 2 1% 3 2% ‐ ‐ Casablanca, Morocco 4 1% 5 2% B 3 1% 1 * 1 * 2 2% 1 1% Guangzhou, China 4 1% 3 1% 1 * 1 * 2 1% 1 1% Karachi, Pakistan 3 1% 1 * 2 1% 1 * 2 1% 1 * Sao Paulo, Brazil 2 * 1 1% 1 * ‐ ‐ 1 1% 1 1% Tehran, Iran Sigma Table of Contents ‐ ‐ 2 * 1 * 1 * 1 * ‐ ‐ 1 * 1500 300% 722 300% 778 300% 633 300% 490 300% 377 300% Household Income Medium G High H Marital Status Married Other I J 263 275 64 23% 170 154 30 20% 240 220 44 20% 261 280 61 22% 62 22% 27 18% 42 19% 57 20% 60 22% 23 15% 42 19% 55 20% 41 15% 29 19% 38 17% 46 16% 50 18% 22 15% 33 15% 50 18% 50 18% F 36 13% 22 14% 35 16% 41 15% 26 17% 33 15% 36 13% 36 13% 20 13% 29 13% 39 14% 37 14% 24 15% 29 13% 39 14% 34 12% 19 12% 27 12% 40 14% 38 14% 22 15% 30 14% 35 12% 34 12% 19 13% 24 11% 38 13% 23 9% 11 7% 22 10% 23 8% 26 9% 12 8% 13 6% 26 9% 18 7% 14 9% 16 7% 21 8% 15 6% 13 8% 13 6% 21 8% 13 5% 13 8% 17 8% 17 6% 17 6% 11 7% 18 8% 13 5% 8 3% 11 7% 11 5% 16 6% 16 6% 6 4% 8 4% 16 6% 13 5% 7 4% 6 3% 17 6% 9 3% 8 5% 11 5% 12 4% 10 4% 11 7% 11 5% 10 4% 15 5% 5 3% 11 5% 9 3% 12 5% 2 1% 8 3% 7 3% 6 2% 6 4% 3 1% 8 3% 6 4% 12 5% J 10 5% 4 2% 8 3% 4 3% 10 4% 4 2% 6 2% 5 3% 2 1% 6 2% 6 4% 11 4% I 3 1% 7 3% 6 2% 5 3% 10 4% J 5 2% 7 3% 3 2% 4 2% 6 2% 5 2% 3 2% 3 1% 7 3% 4 1% 2 1% 5 2% 5 2% 6 2% ‐ ‐ 3 1% 6 2% 4 1% 4 3% 2 1% 6 3% J 4 2% 2 1% 2 1% 2 1% ‐ ‐ 2 1% 5 2% 5 2% 1 1% 2 1% 5 2% 4 1% 2 1% 3 2% 3 1% 4 1% 3 1% 2 2% 4 2% 1 * 2 1% ‐ ‐ 1 * 4 1% 4 2% ‐ ‐ 2 1% 3 1% 2 1% 2 1% 1 * 3 1% ‐ ‐ 2 1% 2 1% 2 1% 1 * 1 1% ‐ ‐ 2 1% 1 * 1 1% 1 * 1 * 826 300% 461 300% 661 300% 839 300% Low K 81 146 40 28% * 27 18% * 37 26% M* 15 10% * 28 19% * 27 19% * 18 13% * 12 8% * 23 16% * 23 16% * 17 12% * 22 15% * 13 9% * 7 5% * 11 7% * 9 7% * 9 6% * 5 3% * 10 7% * 6 4% * 3 2% * 7 5% * 7 5% * 3 2% * 5 3% * 2 1% * 1 1% * 2 2% * 3 2% * 1 1% * 3 2% * 4 2% * 3 2% * 5 3% * 6 4% * 3 2% * 3 2% * 4 3% * 2 2% * 2 1% * ‐ ‐ * 2 1% * 2 1% * 1 1% * 2 1% * ‐ ‐ * ‐ ‐ * 438 300% Education Medium L High M 296 266 48 18% 124 88 17 20% Chief Income Earner Yes No N O 267 245 44 18% 234 255 61 24% 55 21% 17 19% 49 20% 50 20% 49 19% 11 12% 39 16% 59 23% 50 19% 43 18% 41 16% 38 14% 19 21% K 17 19% 39 16% 44 17% 36 14% 13 15% 44 18% 32 13% 38 14% 13 15% 41 17% 29 11% 42 16% 14 16% 34 14% 34 13% 32 12% 12 14% 23 10% 35 13% 9 10% 33 14% 44 17% N 33 13% 37 14% 12 13% 35 14% 31 12% 31 12% 9 10% 33 14% 29 11% 27 10% 5 5% 24 10% 20 8% 23 9% 9 10% 16 6% 23 9% 20 8% 7 8% 24 10% 14 6% 21 8% 4 4% 19 8% 16 6% 21 8% 4 4% 17 7% 18 7% 18 7% 8 9% 9 4% 10 4% 15 6% 16 6% 8 9% L 3 3% 22 9% O 13 5% 11 5% 13 5% 13 5% 6 7% 7 3% 16 6% 11 4% 5 6% 14 6% 9 3% 9 3% 6 7% 11 5% 10 4% 15 6% 2 2% 11 5% 9 4% 10 4% 1 1% 6 3% 9 3% 10 4% 3 4% 7 3% 8 3% 9 3% 4 5% 9 4% 6 2% 6 2% 5 6% 6 3% 7 3% 8 3% 2 2% 6 3% 7 3% 6 2% 9 4% 4 2% 9 3% 5 6% K ‐ ‐ 7 3% 6 2% 5 2% 2 2% 2 1% 9 3% 6 2% 1 1% 6 2% 4 2% 3 1% 2 2% 2 1% 7 3% 3 1% ‐ ‐ 3 1% 6 2% 4 1% 2 2% 2 1% 6 2% 3 1% 1 2% 6 2% 2 1% 3 1% ‐ ‐ 2 1% 4 2% 3 1% 2 2% 2 1% 4 2% 5 2% ‐ ‐ ‐ ‐ 4 1% 2 2% 3 1% 7 3% N 2 1% 1 * 2 2% 1 * 4 1% 2 1% ‐ ‐ 3 1% 2 1% 2 1% 1 1% 2 1% 2 1% 1 * 1 1% 2 1% 1 * 1 * 1 1% 1 1% 1 * 1 * 1 1% 2 1% ‐ ‐ 797 300% 265 300% 736 300% 764 300% Business Owner Yes No P Q 53 50 9 19% * 5 10% * 8 16% * 5 11% * 3 6% * 7 15% * 3 6% * 7 15% * 8 16% * 9 18% * 12 25% Q* 5 9% * 3 7% * 2 3% * 2 5% * 4 8% * 4 8% * 1 3% * 5 10% * 3 5% * 3 5% * 4 9% * 2 4% * 5 10% Q* 2 4% * 2 3% * 4 7% * 1 1% * 3 7% * 2 5% * 4 8% Q* 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 5% * 2 3% * 1 2% * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * 1 2% * 2 3% Q* 1 2% * 1 2% Q* 150 300% 448 450 96 21% 94 21% 90 20% 79 18% 80 18% 69 15% 67 15% 61 14% 59 13% 58 13% 53 12% 58 13% 41 9% 37 8% 35 8% 30 7% 30 7% 30 7% 23 5% 22 5% 20 4% 18 4% 19 4% 15 3% 13 3% 13 3% 11 2% 13 3% 10 2% 11 2% 8 2% 10 2% 10 2% 9 2% 9 2% 8 2% 5 1% 5 1% 6 1% 7 1% 4 1% 5 1% 4 1% 3 1% 2 * 1 * 1 * 1350 300% Senior Executive/Decision Yes No R S 70 65 12 19% * 8 12% * 10 16% * 7 11% * 6 9% * 9 14% * 3 5% * 12 18% * 10 16% * 13 20% * 14 21% S* 8 12% * 4 7% * 4 7% * 4 6% * 5 8% * 4 6% * 4 6% * 6 9% * 3 4% * 4 7% * 6 9% * 4 6% * 4 6% * 2 3% * 1 1% * 4 6% * 2 3% * 3 5% * 3 4% * 3 5% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 3 5% S* 2 3% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 1% * 1 1% * 2 2% * 1 1% * 1 1% * 196 300% Employment Status Total Non T U 431 435 93 21% 333 314 58 18% 168 186 48 26% 91 21% 69 22% 31 16% 87 20% 60 19% 38 20% 77 18% 54 17% 31 16% 77 18% 53 17% 30 16% 67 15% 54 17% 22 12% 66 15% R 57 13% 47 15% 22 12% 43 14% 25 13% 57 13% 37 12% 30 16% 53 12% 36 12% 30 16% 51 12% 42 13% 23 12% 54 12% 37 12% 25 14% 40 9% 28 9% 17 9% 35 8% 22 7% 17 9% 34 8% 25 8% 12 7% 29 7% 20 6% 14 7% 30 7% 19 6% 15 8% 28 6% 22 7% 9 5% 22 5% 15 5% 13 7% 22 5% 14 4% 11 6% 18 4% 15 5% 8 4% 17 4% 17 6% 5 3% 18 4% 16 5% 6 3% 16 4% 14 4% 6 3% 13 3% 8 3% 7 4% 14 3% 11 4% 4 2% 11 2% 10 3% 4 2% 12 3% 6 2% 7 4% 10 2% 7 2% 7 4% 11 2% 10 3% 3 2% 9 2% 10 3% 2 1% 10 2% 6 2% 4 2% 10 2% 7 2% 3 2% 9 2% 5 1% 5 3% 9 2% 4 1% 4 2% 8 2% 2 1% 5 3% 4 1% 5 2% 2 1% 5 1% 3 1% 4 2% 7 2% 3 1% 3 2% 6 1% 5 2% 1 1% 4 1% 3 1% 2 1% 5 1% 2 1% 3 1% 3 1% 4 1% ‐ ‐ 3 1% 2 1% 2 1% 2 * 3 1% ‐ ‐ 1 * 1 * 1 * 1 * 2 * ‐ ‐ 1304 300% 941 300% 559 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Saudi Arabia Total Saudi Arabia Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Abu Dhabi, United Arab Emirates 505 500 273 55% 333 283 156 55% 172 217 116 54% 298 295 159 54% Mecca, Saudi Arabia 259 52% 150 53% 109 50% 146 49% Istanbul, Turkey 155 31% 74 26% 80 37% 93 31% London, United Kingdom 99 20% 41 15% 60 20% Paris, France 70 14% 26 9% Kuala Lumpur, Malaysia 60 12% 39 14% 58 27% A 44 20% A 21 10% Tokyo, Japan 43 9% 18 6% 25 12% 30 10% Cairo, Egypt 39 8% 18 6% 33 7% 31 11% B 21 7% 8 4% Washington, United States 12 5% 22 7% 53 18% 31 11% Zurich, Switzerland 29 6% 18 6% 11 5% 15 5% Casablanca, Morocco 28 6% 20 7% 8 4% 17 6% Rome, Italy 28 6% 9 3% Sydney, Australia 27 5% 12 4% 20 9% A 15 7% 19 7% Amsterdam, The Netherlands 26 5% 21 8% 5 2% 11 4% Singapore, Singapore 26 5% 5 2% 15 5% New York City, United States 26 5% 18 6% 21 10% A 8 4% 22 8% 21 7% Los Angeles, United States 26 5% 16 6% 10 4% 14 5% Madrid, Spain 24 5% 14 5% 10 5% 16 6% Berlin, Germany 24 5% 17 6% 7 3% 17 6% Jakarta, Indonesia 22 4% 19 7% 4 2% 8 3% Toronto, Canada 20 4% 2 1% 11 4% Tehran, Iran 17 3% 18 6% B 8 3% 9 4% 13 4% Beijing, China 14 3% 11 4% 3 1% 6 2% Osaka, Japan 14 3% 5 2% 9 4% 13 4% Seoul, South Korea 12 2% 4 2% 8 4% 10 3% Boston, United States 11 2% 8 3% 3 1% 6 2% Stockholm, Sweden 10 2% 8 3% 3 1% 5 2% Oslo, Norway 10 2% 5 2% 5 2% 5 2% Mumbai, India 10 2% 6 2% 4 2% ‐ ‐ Shanghai, China 9 2% 5 2% 4 2% 7 3% Hong Kong, China 8 2% 8 3% ‐ ‐ 1 * Brussels, Belgium 8 2% 8 3% ‐ ‐ 3 1% Bangkok, Thailand 7 1% 5 2% 2 1% 4 1% Cape Town, South Africa 6 1% 3 1% 3 1% 5 2% Chicago, United States 5 1% 5 2% * * 3 1% Moscow, Russia 4 1% 4 1% ‐ ‐ * * Helsinki, Finland 4 1% 4 1% ‐ ‐ ‐ ‐ Guangzhou, China 3 1% ‐ ‐ 3 1% * * Copenhagen, Denmark 3 1% 3 1% ‐ ‐ 2 1% 2 * 2 1% ‐ ‐ ‐ ‐ Tel Aviv, Israel Sao Paulo, Brazil 2 * 2 1% ‐ ‐ 2 1% Rio de Janeiro, Brazil 2 * 2 1% ‐ ‐ 2 1% Auckland, New Zealand * * * * ‐ ‐ * * Warsaw, Poland * * * * ‐ ‐ ‐ ‐ Karachi, Pakistan Sigma Table of Contents * * ‐ ‐ * * * * 1500 300% 849 300% 651 300% 886 300% Age 35 to 49 D 50 to 64 E Low F 171 170 95 56% * 91 53% * 53 31% * 37 22% * 16 10% * 26 15% * 8 5% * 13 8% * 10 6% * 10 6% * 11 7% * 6 4% * 8 4% * 15 9% * 11 6% * 4 3% * 11 6% * 6 3% * 5 3% * 11 7% * 9 5% * 4 3% * 6 3% * 1 1% * 2 1% * 6 3% * 3 2% * 5 3% * 7 4% C* 1 1% * * * * 5 3% * 3 2% * 1 * * ‐ ‐ * 4 2% * 4 2% * 3 2% * * * * 2 1% * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 511 300% 36 34 18 53% ** 23 66% ** 9 27% ** 2 7% ** 1 4% ** 3 9% ** 5 14% ** 7 21% ** 1 2% ** 4 11% ** * 1% ** ‐ ‐ ** * 1% ** * 1% ** * 1% ** ‐ ‐ ** * 1% ** 3 7% ** 2 5% ** 3 9% ** * 1% ** ‐ ‐ ** 2 7% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 3 9% ** * 1% ** 3 8% ** ‐ ‐ ** 7 21% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 3 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** 103 300% 286 312 170 55% 159 51% 106 34% 62 20% 46 15% 41 13% 23 7% 19 6% 20 6% 12 4% 13 4% 15 5% 17 5% 11 4% 18 6% 12 4% 19 6% 16 5% 19 6% 12 4% 16 5% 10 3% 9 3% 11 4% 9 3% 10 3% 5 2% 9 3% 10 3% 5 1% 5 2% 5 2% 4 1% 4 1% 1 * 2 1% 4 1% 3 1% 1 * 2 1% ‐ ‐ 2 1% * * ‐ ‐ * * 935 300% Household Income Medium G High H 125 95 58 61% * 53 55% * 27 28% * 11 12% * 8 9% * 16 17% * 9 10% * 12 12% * 3 3% * 5 5% * 6 6% * 5 6% * 5 5% * 8 8% * 3 3% * 7 7% * 2 2% * 6 6% * 4 4% * 6 6% * 2 2% * 7 7% * 4 5% * 2 2% * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 2 2% * 3 3% * 3 3% * ‐ ‐ * * * * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * 2 2% * * * * 2 2% F* ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 286 300% 39 32 7 23% ** 15 47% ** 12 39% ** 3 9% ** 4 14% ** 1 3% ** 1 2% ** 2 7% ** 2 6% ** 11 33% ** 5 15% ** ‐ ‐ ** 1 4% ** 6 19% ** 3 9% ** ‐ ‐ ** 3 10% ** 2 6% ** * 1% ** 4 13% ** * 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 2 6% ** ‐ ‐ ** 4 13% ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 8% ** ‐ ‐ ** 3 9% ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** 95 300% Marital Status Married Other I J Low K Education Medium L High M 315 282 163 58% 190 218 110 50% 139 290 164 57% 134 145 75 52% 232 65 33 50% 276 235 126 54% 229 265 147 55% 157 56% 103 47% 140 48% 82 57% 37 57% 128 54% 132 50% 83 29% 72 33% 90 31% 43 30% 21 33% 61 26% 94 36% 41 15% 58 27% I 49 22% I 14 7% 53 18% 35 24% 12 18% 30 13% 45 16% 17 12% 8 12% 25 11% 69 26% N 45 17% 29 10% 19 13% 33 14% 26 10% 20 9% 25 8% 14 10% 11 17% K 4 7% 18 8% 25 10% 10 16% K 4 6% 24 10% 14 5% 19 8% 14 5% 22 8% 45 16% J 22 8% 27 10% 11 5% 15 5% 13 9% 15 5% 18 8% 20 7% 8 6% Chief Income Earner Yes No N O 18 6% 11 5% 19 7% 3 2% 16 6% 12 6% 17 6% 10 7% 7 10% L 2 3% 13 6% 16 6% 18 8% 10 4% 11 4% 18 8% 21 7% 4 3% 3 5% 6 3% 16 6% 11 5% 11 4% 13 9% 3 5% 9 4% 22 8% N 19 7% 22 8% J 17 6% 5 2% 20 7% 4 3% 3 4% 18 8% 8 3% 9 4% 21 7% 3 2% 2 3% 14 6% 12 4% 12 4% 14 7% 14 5% 9 6% 3 4% 14 6% 12 5% 11 4% 15 7% 17 6% 5 4% 3 4% 11 5% 15 6% 10 4% 14 6% 12 4% 9 7% 3 5% 8 3% 17 6% 12 4% 12 5% 12 4% 8 5% 3 5% 14 6% 9 4% 11 4% 12 5% 9 3% 2 2% 12 5% 10 4% 15 5% 5 2% 11 4% 12 8% KM 5 4% 4 6% 15 6% 5 2% 14 5% 3 1% 14 5% 3 2% 1 1% 7 3% 10 4% 11 4% 4 2% 6 2% 5 4% 3 4% 11 5% 3 1% 3 1% 11 5% I 11 5% I 5 2% 8 3% 5 4% 1 1% 6 2% 9 3% 4 1% 7 5% 2 3% 3 1% 9 4% 7 3% 3 2% 1 1% 3 1% 8 3% 1 1% 6 2% 10 3% 1 * 5 2% 2 2% 3 4% 8 3% 3 1% 3 1% 7 3% 6 2% 1 1% 2 3% 5 2% 5 2% 10 3% J 2 1% ‐ ‐ 9 3% 1 1% ‐ ‐ 7 3% 5 2% 3 2% 1 1% 10 4% O 1 * 8 3% 7 3% 1 * 6 2% 2 2% * * 7 3% 1 * 8 3% ‐ ‐ 6 2% 1 1% * * ‐ ‐ 4 1% 3 1% 4 1% 3 2% 1 1% 8 3% O 4 2% ‐ ‐ 3 1% 3 1% 3 1% 2 1% 3 2% 1 1% 4 1% 2 1% 3 1% 3 1% 4 1% 1 1% * 1% 3 1% 3 1% 4 1% * * 4 1% ‐ ‐ * * 4 2% ‐ ‐ 1 * 3 1% 3 1% 1 1% ‐ ‐ 1 * 3 1% 3 1% * * 3 1% ‐ ‐ * * ‐ ‐ 3 1% 3 1% ‐ ‐ 2 1% ‐ ‐ 1 1% 1 * 2 1% * * 2 1% 2 1% ‐ ‐ * 1% 2 1% ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ * 1% * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ * 1% * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * 845 300% 655 300% 870 300% 435 300% 195 300% 704 300% 796 300% Business Owner Yes No P Q 69 56 29 52% * 25 45% * 17 30% * 6 10% * 6 10% * 8 14% * 2 3% * 6 11% * 2 4% * 8 14% Q* 3 5% * * 1% * 1 2% * 7 12% Q* 3 5% * 5 10% * 5 9% * 5 8% * 3 5% * 7 12% Q* 3 6% * * 1% * 1 1% * 2 3% * 1 2% * ‐ ‐ * 3 6% * 2 4% * ‐ ‐ * 2 3% * 3 5% * ‐ ‐ * ‐ ‐ * 1 2% * 3 5% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * * * * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 169 300% 436 444 244 55% 234 53% 138 31% 94 21% 65 15% 52 12% 41 9% 33 7% 30 7% 21 5% 26 6% 28 6% 26 6% 19 4% 23 5% 21 5% 21 5% 20 4% 21 5% 16 4% 16 4% 17 4% 14 3% 12 3% 11 3% 11 2% 7 2% 8 2% 10 2% 7 2% 5 1% 8 2% 7 2% 5 1% 3 1% 4 1% 4 1% 3 1% 2 * 2 * 2 * 2 * * * * * * * 1331 300% Senior Executive/Decision Yes No R S 88 81 43 52% * 41 50% * 28 34% * 8 10% * 5 6% * 14 17% * 3 3% * 11 14% * 4 5% * 9 11% * 5 6% * * * * 1 2% * 9 11% * 3 4% * 5 6% * 1 2% * 5 6% * 1 1% * 8 10% S* 4 4% * * * * 1 1% * 2 3% * 1 1% * ‐ ‐ * 6 7% S* 4 5% * 6 7% S* 3 3% * 3 4% * ‐ ‐ * ‐ ‐ * 1 1% * 3 4% S* ‐ ‐ * 3 3% S* 3 3% S* ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 244 300% Employment Status Total Non T U 417 419 230 55% 317 258 139 54% 188 242 134 55% 219 52% 132 51% 127 53% 127 30% 74 29% 81 33% 91 22% 41 16% 58 24% 65 16% 30 11% 41 17% 46 11% 40 15% 20 8% 40 10% 15 6% 28 11% 27 6% 20 8% 19 8% 28 7% 19 7% 14 6% 20 5% 17 6% 12 5% 23 6% 16 6% 13 5% 28 7% 6 2% 26 6% 11 4% 22 9% T 17 7% 18 4% 23 5% 22 9% U 13 5% 13 6% 21 5% 14 5% 12 5% 4 2% 24 6% 9 4% 16 7% 20 5% 10 4% 15 6% 23 5% 15 6% 9 4% 14 3% 12 5% 10 4% 16 4% 16 6% 4 2% 17 4% 9 3% 9 4% 13 3% 12 5% 3 1% 12 3% 6 2% 8 3% 11 3% 5 2% 7 3% 11 3% 4 2% 7 3% 5 1% 10 4% U 5 2% 5 2% 10 4% U 4 1% 5 2% 5 1% 5 2% 4 1% 8 2% 8 3% U 6 2% 1 * 6 2% 4 1% 6 1% 7 2% ‐ ‐ ‐ ‐ ‐ ‐ 5 1% 4 1% 2 1% 2 1% 4 2% 1 1% 4 1% 4 1% ‐ ‐ 1 * 1 * 3 1% 3 1% * * ‐ ‐ 3 1% 3 1% ‐ ‐ 2 * 2 1% ‐ ‐ 2 * 2 1% ‐ ‐ 2 * 2 1% ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ * * * * * * ‐ ‐ 1256 300% 774 300% 726 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Africa Total South Africa Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Cape Town, South Africa 503 500 168 34% 203 240 81 34% 300 260 87 33% 253 287 88 31% 177 143 51 36% Sydney, Australia 162 32% 68 28% 94 36% 80 28% 50 35% London, United Kingdom 134 27% 58 24% 76 29% 28 19% New York City, United States 105 21% 48 20% 57 22% Auckland, New Zealand 101 20% 46 19% 55 21% 90 31% D 76 27% D 48 17% Zurich, Switzerland 99 20% 45 16% 75 15% 58 24% B 37 16% 40 16% Abu Dhabi, United Arab Emirates 38 15% 34 12% Paris, France 71 14% 32 13% 39 15% Toronto, Canada 70 14% 32 13% 38 15% 55 19% DE 39 13% Los Angeles, United States 54 11% 24 10% 29 11% 34 12% 14 10% Amsterdam, The Netherlands 48 10% 23 9% 25 10% 27 9% 16 11% 18 12% 40 28% C 35 24% C 28 20% C 13 9% 21 15% Washington, United States 43 9% 14 6% 28 11% 26 9% 11 8% Berlin, Germany 40 8% 20 8% 20 8% 26 9% 9 6% Rome, Italy 35 7% 15 6% 20 8% Tokyo, Japan 31 6% 17 7% 14 6% 10 7% E 2 1% Singapore, Singapore 25 5% 15 6% 10 4% 25 9% E 27 10% D 16 6% Oslo, Norway 20 4% 13 5% 7 3% 8 3% Chicago, United States 19 4% 6 3% 13 5% 16 6% 5 4% 10 7% C 2 2% Stockholm, Sweden 18 4% 11 4% 8 3% 8 3% 8 6% Copenhagen, Denmark 18 4% 11 5% 7 3% 5 2% Helsinki, Finland 18 4% 9 4% 9 3% 11 4% 11 7% C 7 5% Rio de Janeiro, Brazil 18 4% 9 4% 9 3% 9 3% 5 4% Hong Kong, China 16 3% 6 2% 11 4% 13 5% 3 2% Madrid, Spain 14 3% 9 4% 5 2% 7 2% 5 3% Brussels, Belgium 12 2% 6 3% 5 2% 6 2% 4 2% Boston, United States 11 2% 4 2% 7 3% 4 2% 4 3% Mumbai, India 9 2% 6 2% 3 1% 4 1% ‐ ‐ Bangkok, Thailand 7 1% 3 1% 5 2% 2 1% 3 2% Beijing, China 7 1% 6 2% 1 * 2 1% 4 3% Mecca, Saudi Arabia 6 1% 4 2% 2 1% 4 1% 1 1% Sao Paulo, Brazil 6 1% 1 * 5 2% 4 1% ‐ ‐ Kuala Lumpur, Malaysia 6 1% 4 2% 1 1% 3 1% 2 1% Buenos Aires, Argentina 5 1% 2 1% 3 1% 2 1% 2 1% Tel Aviv, Israel 5 1% 4 2% 1 * ‐ ‐ 2 1% Seoul, South Korea 4 1% 2 1% 2 1% 1 * 2 2% Istanbul, Turkey 4 1% 2 1% 2 1% 2 1% 1 1% Osaka, Japan 4 1% 2 1% 2 1% 2 1% 1 1% Guangzhou, China 4 1% 3 1% 1 * 4 1% ‐ ‐ Cairo, Egypt 3 1% 2 1% 1 * 2 1% 1 1% Shanghai, China 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ Jakarta, Indonesia 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ Warsaw, Poland 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ Budapest, Hungary 1 * ‐ ‐ 1 * ‐ ‐ 1 1% Moscow, Russia 1 * 1 * ‐ ‐ 1 * ‐ ‐ Casablanca, Morocco 1 * 1 * ‐ ‐ 1 * ‐ ‐ Karachi, Pakistan 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1500 300% 720 300% 780 300% 860 300% 430 300% Sigma Table of Contents 50 to 64 E Low F Household Income Medium G 73 70 29 41% * 32 46% C* 16 23% * 11 15% * 13 19% * 19 26% C* 13 19% * 3 4% * 11 15% * 6 9% * 5 7% * 6 8% * 5 7% * ‐ ‐ * 2 3% * 3 4% * 2 3% * 1 1% * 2 3% * 2 3% * ‐ ‐ * 4 6% * ‐ ‐ * 3 4% * 2 3% * 2 3% * 5 7% CD* 3 4% C* ‐ ‐ * 1 1% * 2 3% D* 1 1% * 1 1% * 3 4% C* 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 211 300% 31 39 21 53% ** 11 29% ** 10 25% ** 9 23% ** 3 8% ** 4 11% ** 3 7% ** 6 14% ** 5 12% ** 8 21% ** 1 4% ** 7 18% ** 4 9% ** 4 11% ** 6 14% ** 1 2% ** 2 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 5% ** 3 8% ** ‐ ‐ ** 1 2% ** 3 7% ** ‐ ‐ ** 1 2% ** ‐ ‐ ** 2 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 118 300% 53 51 18 35% * 16 30% * 22 43% H* 11 21% * 8 16% * 7 14% * 6 12% * 10 20% * 5 10% * 8 15% * 3 6% * 6 11% * 1 2% * 4 9% * 4 7% * 2 4% * 1 1% * 5 10% H* 2 4% * 1 2% * 2 4% * 2 5% * 1 1% * 2 4% * 1 3% * 1 2% * 1 2% * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 153 300% Low K Education Medium L 419 409 129 32% 253 216 83 39% 250 284 85 30% 278 282 87 31% 136 129 45 35% 135 33% 78 36% 84 30% 86 30% 48 37% 102 25% 44 20% 74 26% 36 28% 85 21% 37 17% 90 32% I 67 24% 58 21% 28 22% 90 22% 38 14% 57 20% 27 21% 87 21% 63 29% J 48 22% 51 18% 50 18% 25 20% 66 16% 35 16% 40 14% 50 18% 14 11% 55 13% 16 7% 61 15% 31 14% 55 19% I 39 14% 51 18% L 38 13% 17 13% 38 9% 21 10% 32 11% 29 10% 44 11% 26 12% 22 8% 32 11% High H Marital Status Married Other I J 12 9% 20 16% M 9 7% 30 7% 16 8% 27 9% 28 10% 10 8% 35 9% 13 6% 26 9% 19 7% 14 11% 26 6% 8 4% 7 5% 7 3% 19 7% 6 5% 22 5% 12 6% 26 9% I 24 8% I 12 4% 22 8% 22 5% 13 5% 6 4% 17 4% 9 4% 11 4% 9 3% 6 5% 14 3% 8 4% 12 4% 14 5% 4 3% 16 4% 8 4% 11 4% 8 3% 4 3% 17 4% 9 4% 9 3% 10 4% 3 3% 16 4% 7 3% 11 4% 7 2% 15 4% 5 2% 13 4% 13 5% 9 7% K 4 3% 14 3% 10 5% 6 2% 10 4% 4 3% 9 2% 5 2% 9 3% 8 3% 2 2% 10 2% 7 3% 5 2% 3 1% 5 4% 9 2% 7 3% 3 1% 7 2% 2 1% 5 1% 4 2% 5 2% 7 2% 1 1% 6 1% 3 1% 5 2% 6 2% 1 1% 6 1% 3 1% 4 1% 3 1% 2 1% 6 2% 5 2% 1 1% 6 2% ‐ ‐ 4 1% ‐ ‐ 2 2% 2 1% 6 2% I 4 1% 3 1% 6 1% 2 1% 2 2% 4 1% ‐ ‐ 5 2% 2 1% 2 2% 4 1% 3 1% 2 1% 3 1% 2 2% 4 1% 2 1% 2 1% ‐ ‐ 4 1% 2 1% 2 1% 1 * 3 2% K 2 2% 2 * 1 * 3 1% 3 1% 1 1% 4 1% 2 1% 2 1% 4 1% ‐ ‐ 3 1% 1 * 2 1% 3 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1228 300% 647 300% 853 300% 846 300% 387 300% High M 89 89 35 40% * 28 32% * 24 27% * 19 21% * 17 19% * 23 26% * 12 13% * 8 9% * 16 18% * 4 4% * 7 8% * 5 5% * 6 7% * 6 7% * 6 7% * 6 7% * 5 6% * 2 2% * 6 7% * 5 5% * 2 2% * 1 1% * 2 3% * 4 5% * 3 4% * 2 3% * 1 1% * 1 1% * 2 3% * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 3% K* ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 267 300% Chief Income Earner Yes No N O 245 236 81 34% 258 264 87 33% 71 30% 91 35% 57 24% 77 29% 55 23% 50 19% 44 19% 57 22% 53 22% 46 17% 39 17% 36 14% 27 11% 44 17% 36 15% 34 13% 27 11% 27 10% 26 11% 22 8% 21 9% 22 8% 16 7% 24 9% 10 4% 10 4% 25 9% N 21 8% 13 5% 12 5% 10 4% 10 4% 10 4% 9 3% 11 5% 8 3% 10 4% 8 3% 2 1% 8 3% 16 6% N 10 4% 5 2% 12 4% 8 3% 6 2% 6 2% 6 2% 5 2% 6 2% 6 2% 3 1% 7 3% O 2 1% 5 2% 2 1% 4 2% 3 1% 3 1% 5 2% 1 * 4 2% 1 * 3 1% 2 1% 3 1% 1 * 1 * 1 * 3 1% ‐ ‐ 4 1% 3 1% 1 * 2 1% 1 * 2 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 709 300% 791 300% Business Owner Yes No P Q 102 96 41 42% * 32 33% * 17 18% * 17 18% * 22 23% * 25 26% * 15 16% * 12 13% * 10 11% * 9 9% * 10 10% * 3 3% * 9 10% * 4 4% * 2 2% * 4 4% * 6 6% * 5 5% * 7 7% * 5 5% * 6 6% * 1 1% * 3 3% * 4 4% * 3 3% * 3 3% * ‐ ‐ * 2 2% * 2 2% * 1 1% * ‐ ‐ * 1 1% * 2 2% * 1 1% * 2 2% * 1 1% * ‐ ‐ * 2 2% * 2 2% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 289 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 401 404 127 32% 155 149 60 40% 348 351 108 31% 411 382 127 33% 131 32% 47 31% 116 33% 129 34% 117 29% P 88 22% 34 23% 100 29% 104 27% 27 18% 78 22% 84 22% 79 20% 34 23% 68 19% 83 22% 74 18% 34 23% 65 18% 78 20% 60 15% 18 12% 57 16% 55 14% 59 15% 20 13% 51 15% 44 12% 60 15% 19 13% 51 15% 53 14% 45 11% 14 9% 40 11% 39 10% 38 9% 16 11% 32 9% 41 11% 40 10% P 30 8% 9 6% 34 10% 33 9% 16 11% 24 7% 28 7% 31 8% 8 5% 27 8% 23 6% 29 7% 3 2% 21 5% 7 4% 28 8% R 18 5% 19 5% 15 4% 14 3% 9 6% 11 3% 17 4% 15 4% 7 5% 12 4% 16 4% 12 3% 11 7% S 8 5% 8 2% 15 4% 13 3% 10 3% 17 4% 12 3% 7 4% 11 3% 14 4% 17 4% 2 1% 16 5% 13 3% 13 3% 4 3% 12 3% 8 2% 10 3% 6 4% 9 2% 11 3% 9 2% 4 3% 7 2% 11 3% 8 2% 4 3% 6 2% 10 3% 9 2% 2 1% 7 2% 5 1% 6 1% 2 1% 6 2% 5 1% 5 1% 2 1% 5 1% 6 2% 5 1% 1 1% 5 2% 3 1% 6 1% 2 1% 4 1% 4 1% 5 1% 1 1% 5 1% 6 1% 3 1% 2 1% 3 1% 5 1% 4 1% 2 1% 3 1% 5 1% 2 1% 3 2% 1 * 4 1% 3 1% 2 1% 3 1% 2 1% 4 1% ‐ ‐ 4 1% 2 * 2 * 2 2% 2 * 4 1% 1 * 2 2% 1 * 2 1% 2 1% ‐ ‐ 2 1% 2 1% 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1211 300% 446 300% 1054 300% 1146 300% 92 118 41 35% * 33 28% * 30 25% * 21 17% * 18 16% * 21 18% * 20 17% * 27 23% T* 17 15% * 15 13% * 7 6% * 9 8% * 12 10% * 12 10% * 16 13% T* 6 5% * 3 3% * 3 2% * 3 3% * 1 1% * 4 3% * 5 4% * 8 7% * 3 3% * 1 1% * 1 1% * 4 3% * 2 2% * 1 1% * 4 3% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 1% * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 354 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Korea Total South Korea Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Seoul, South Korea 507 500 146 29% 252 253 75 30% 255 247 71 29% 211 211 53 25% 176 183 53 29% 50 to 64 E Low F 80 77 19 25% * 23 30% * 17 22% * 16 20% * 9 12% * 14 18% * 16 20% * 12 15% * 12 16% * 17 22% H* 6 7% * 8 10% * 6 7% * 5 6% * 4 5% * 4 5% * 5 6% * 3 4% * 4 5% * 3 4% * 6 7% H* 3 4% * 1 1% * 2 3% * 3 4% * 1 1% * 1 1% * 1 1% * 2 3% H* 2 3% * 1 1% * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * 2 2% G* ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 232 300% Zurich, Switzerland 130 26% 69 27% 61 24% 60 29% 41 23% 120 107 40 38% C 28 27% Auckland, New Zealand 123 25% 55 22% 68 28% 38 18% Sydney, Australia 117 23% 61 24% 56 22% 41 20% 53 29% C 47 26% 32 30% C 28 27% Singapore, Singapore 95 19% 43 17% 52 21% 33 16% 36 20% 26 24% Toronto, Canada 93 19% 49 20% 44 18% 32 15% 38 21% 23 22% New York City, United States 79 16% 36 14% 43 17% 22 12% 12 12% Helsinki, Finland 76 15% 36 14% 40 16% 45 21% DE 30 14% 29 16% 17 16% Paris, France 74 15% 27 11% 37 17% 22 12% 15 14% London, United Kingdom 63 13% 27 11% 47 19% A 36 14% 18 10% 8 7% Stockholm, Sweden 52 10% 29 12% 23 9% 20 11% 5 5% Copenhagen, Denmark 40 8% 23 9% 17 7% 37 17% DE 27 13% E 16 8% 18 10% 6 6% Oslo, Norway 37 7% 19 7% 18 7% 11 5% 15 8% 12 11% Washington, United States 35 7% 17 7% 18 7% 19 9% 12 7% 4 4% Berlin, Germany 29 6% 19 8% 10 4% 15 7% 10 5% 4 4% Los Angeles, United States 29 6% 18 7% 11 4% 15 7% 7 4% 6 6% Hong Kong, China 28 6% 19 7% 9 4% 10 5% 12 6% 6 6% Amsterdam, The Netherlands 27 5% 12 5% 15 6% 11 5% 11 6% 5 5% Tokyo, Japan 26 5% 13 5% 12 5% 13 6% 8 4% 5 5% Osaka, Japan 21 4% 14 6% 7 3% 10 5% 8 5% 3 3% Rome, Italy 18 4% 8 3% 10 4% 10 5% 4 2% 4 3% Boston, United States 16 3% 10 4% 6 3% 7 3% 8 5% 1 1% Chicago, United States 14 3% 5 2% 10 4% 1 * Bangkok, Thailand 13 3% 8 3% 6 2% 9 4% D 6 3% 3 2% 4 4% D 4 4% Madrid, Spain 13 3% 4 2% 9 3% 8 4% 3 2% 2 2% Shanghai, China 11 2% 3 1% 8 3% 3 1% 6 4% 2 2% Brussels, Belgium 11 2% 4 2% 3 1% 4 4% 9 2% 9 4% B 6 2% 2 1% Buenos Aires, Argentina 3 1% 5 2% 3 2% 1 1% Rio de Janeiro, Brazil 7 1% 4 2% 3 1% 4 2% 3 2% ‐ ‐ Cape Town, South Africa 7 1% 4 2% 3 1% 4 2% 2 1% 1 1% Warsaw, Poland 6 1% 4 2% 2 1% 3 1% 3 2% ‐ ‐ Guangzhou, China 6 1% 5 2% 1 * 2 1% 3 2% 1 1% ‐ ‐ 2 1% 3 2% ‐ ‐ 4 2% 2 1% 3 2% ‐ ‐ 3 3% C 3 2% Casablanca, Morocco 5 1% Istanbul, Turkey 5 1% 5 2% B 1 * Sao Paulo, Brazil 5 1% 4 2% 1 * ‐ ‐ 2 1% Kuala Lumpur, Malaysia 5 1% ‐ ‐ 5 2% A 2 1% 1 * 1 1% 2 1% 2 1% ‐ ‐ ‐ ‐ 3 1% ‐ ‐ 1 1% Beijing, China 4 1% 2 1% Budapest, Hungary 4 1% Cairo, Egypt 4 1% 4 2% B 2 1% 2 1% 1 * 3 2% ‐ ‐ Moscow, Russia 3 1% ‐ ‐ 3 1% 1 * 2 1% ‐ ‐ Tel Aviv, Israel 3 1% 1 * 2 1% ‐ ‐ 2 1% 1 1% Mexico City, Mexico 3 1% 1 * 2 1% ‐ ‐ 3 1% ‐ ‐ Jakarta, Indonesia 2 * 1 * 1 * 1 * 1 1% ‐ ‐ Tehran, Iran 2 * 2 1% ‐ ‐ ‐ ‐ 1 1% 1 1% Mecca, Saudi Arabia 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ Abu Dhabi, United Arab Emirates 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ Mumbai, India Sigma Table of Contents 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1500 300% 758 300% 742 300% 632 300% 549 300% 320 300% Household Income Medium G High H Marital Status Married Other I J 203 202 59 29% 224 220 68 31% 298 292 93 32% 209 208 53 25% 47 23% 60 27% 66 23% 44 22% 62 28% 64 31% I 39 19% 39 19% 43 21% 38 19% 62 28% G 47 21% 84 29% J 74 25% 63 21% 32 15% 33 17% 46 21% 62 21% 31 15% 30 15% 34 15% 40 14% 40 19% 23 12% 44 15% 32 15% 35 17% 41 19% G 26 12% 38 13% 36 17% 32 16% H 26 13% 14 6% 28 10% 21 9% 23 8% 35 17% I 30 14% I 15 7% 19 10% 13 6% 25 9% 12 6% 20 9% 20 10% H 13 6% 10 5% 29 10% J 20 7% 12 6% 17 6% 12 6% 13 6% 12 5% 13 5% 15 7% 8 4% 16 8% 13 6% 10 5% 14 5% 14 7% 10 5% 14 6% 17 6% 10 5% 7 4% 14 7% 14 5% 12 6% 11 6% 7 3% 9 3% 12 6% 9 4% 4 2% 6 2% 7 3% 7 3% 9 3% 12 6% I 7 3% 6 3% 8 3% 7 3% 7 3% 4 2% 7 3% 9 3% 5 2% 5 2% 5 2% 3 1% 7 4% 3 1% 7 3% 10 5% I 4 2% 6 3% 5 2% 9 3% 2 1% 4 2% 4 2% 6 2% 3 1% 5 3% H 4 2% ‐ ‐ 5 2% 2 1% 1 * 3 1% 4 2% 3 2% 2 1% 5 2% 1 * 3 2% 2 1% 3 1% 3 2% 1 * 4 2% 2 1% 3 2% 1 * 3 1% 4 1% 1 * 3 1% 1 * 2 1% 3 1% 2 1% 3 1% 4 1% 1 * 2 1% 2 1% 2 1% 2 1% ‐ ‐ 3 1% 1 * 3 1% ‐ ‐ 2 1% 2 1% 2 1% 3 2% ‐ ‐ 3 1% ‐ ‐ 2 1% 1 * 3 1% ‐ ‐ 1 * 1 * 2 1% 1 * 1 1% 1 * 1 * 1 * 1 * 1 1% 2 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * 607 300% 661 300% 876 300% 624 300% Low K 17 16 3 18% ** 7 41% ** 1 5% ** 3 17% ** 1 6% ** 3 17% ** 3 17% ** 5 30% ** 2 12% ** 5 30% ** 2 12% ** 2 12% ** 1 6% ** 2 12% ** 3 18% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** 1 6% ** 2 12% ** 1 5% ** 1 5% ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 49 300% Education Medium L High M 138 132 34 26% 352 351 109 31% Chief Income Earner Yes No N O 257 254 78 31% 250 246 68 28% 27 20% 96 27% 69 27% 61 25% 25 19% 96 27% 61 24% 62 25% 27 20% 88 25% 60 24% 57 23% 20 15% 74 21% 48 19% 47 19% 28 21% 62 18% 43 17% 50 20% 22 16% 55 16% 39 16% 40 16% 19 14% 52 15% 40 16% 36 15% 31 23% M 23 18% M 14 11% 41 12% 35 14% 39 16% 34 10% 28 11% 34 14% 36 10% 19 7% 8 6% 30 8% 22 9% 33 14% N 18 7% 8 6% 29 8% 23 9% 14 6% 12 9% 22 6% 15 6% 21 8% 8 6% 18 5% 14 6% 15 6% 8 6% 21 6% 15 6% 14 6% 13 10% M 7 5% 15 4% 16 6% 12 5% 20 6% 14 6% 13 5% 7 5% 18 5% 17 7% 9 4% 6 4% 14 4% 15 6% 6 2% 6 5% 10 3% 10 4% 8 3% 5 3% 11 3% 8 3% 9 4% 2 1% 12 3% 6 2% 8 3% 4 3% 10 3% 7 3% 7 3% 3 2% 9 2% 5 2% 8 3% 4 3% 7 2% 4 2% 7 3% 3 2% 8 2% 8 3% 3 1% 4 3% 5 1% 5 2% 4 2% ‐ ‐ 7 2% 4 2% 3 1% 2 1% 5 1% 4 1% 3 1% ‐ ‐ 5 2% 3 1% 3 1% 1 1% 5 2% 5 2% 1 * 3 2% 2 1% 2 1% 3 1% 1 1% 4 1% 1 * 4 2% 2 1% 3 1% 3 2% 2 1% 5 2% O ‐ ‐ ‐ ‐ 4 1% 2 1% 2 1% 4 2% O 1 * ‐ ‐ 5 2% N ‐ ‐ 3 1% 2 1% 2 1% 2 1% 2 1% 1 1% 2 1% ‐ ‐ 3 1% ‐ ‐ 3 1% 1 * 2 1% 1 1% 2 1% 3 1% ‐ ‐ 1 1% 1 * ‐ ‐ 2 1% 1 1% 1 * 2 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 1% ‐ ‐ 1 * ‐ ‐ 397 300% 1054 300% 763 300% 737 300% Business Owner Yes No P Q 68 66 21 32% * 13 20% * 12 18% * 17 26% * 12 18% * 12 18% * 13 19% * 12 18% * 7 10% * 9 13% * 3 4% * 3 5% * 2 3% * 8 12% * 2 3% * 8 11% Q* 6 9% * 1 2% * 4 6% * 3 4% * 2 3% * 2 3% * 1 1% * 3 4% * 2 3% * 3 5% * 2 3% * 2 3% * ‐ ‐ * 2 3% * 1 2% * 3 5% Q* 2 3% * ‐ ‐ * 1 1% * 1 1% * 1 2% * 1 1% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% Q* 197 300% 439 434 125 29% 117 27% 111 26% 100 23% 83 19% 81 19% 67 15% 64 15% 67 15% 54 12% 49 11% 37 9% 35 8% 28 6% 27 6% 21 5% 22 5% 26 6% 22 5% 18 4% 16 4% 14 3% 13 3% 10 2% 11 3% 8 2% 9 2% 7 2% 7 2% 5 1% 5 1% 3 1% 3 1% 5 1% 4 1% 4 1% 3 1% 3 1% 4 1% 2 * 2 * 3 1% 2 * 2 * 1 * 1 * ‐ ‐ 1303 300% Senior Executive/Decision Yes No R S 101 98 34 35% * 23 24% * 17 18% * 25 26% * 15 16% * 18 19% * 16 16% * 15 15% * 11 11% * 14 14% * 5 5% * 8 8% * 5 5% * 8 8% * 3 3% * 10 10% * 6 6% * 6 6% * 5 6% * 4 4% * 4 4% * 1 1% * 3 3% * 4 4% * 1 1% * 3 3% * 5 5% S* 3 3% * ‐ ‐ * 3 3% * 1 1% * 3 3% * 2 2% * 1 1% * 1 1% * 1 1% * 2 2% * 1 1% * 1 1% * 3 3% S* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% S* ‐ ‐ * 1 1% * 293 300% Employment Status Total Non T U 406 402 112 28% 369 366 115 31% 138 134 31 23% 107 26% 94 26% 36 27% 106 26% 89 24% 34 25% 92 23% 89 24% 28 20% 79 20% 70 19% 24 18% 75 19% 66 18% 27 20% 64 16% 61 17% 19 14% 61 15% 53 15% 23 17% 63 16% 58 16% 16 12% 49 12% 45 12% 17 13% 47 12% R 32 8% 27 8% 31 9% 25 19% T 9 7% 32 8% 29 8% 8 6% 28 7% 23 6% 13 10% 26 6% 20 6% 9 7% 19 5% 22 6% 7 5% 22 5% 22 6% 6 4% 21 5% 20 6% 7 5% 20 5% 18 5% 8 6% 17 4% 17 5% 4 3% 14 4% 13 4% 5 3% 15 4% 10 3% 6 4% 11 3% 9 2% 6 4% 10 2% 10 3% 4 3% 12 3% 5 1% 8 2% 9 2% 8 6% T 2 2% 6 1% 9 3% 2 1% 6 2% 6 2% 3 2% 7 2% 6 2% 1 1% 4 1% 4 1% 3 2% 5 1% 3 1% 3 2% 3 1% 5 1% 1 1% 3 1% 3 1% 2 2% 4 1% 2 1% 3 2% 4 1% 5 1% ‐ ‐ 4 1% 3 1% 2 1% 2 1% 4 1% ‐ ‐ 3 1% 2 1% 2 2% 3 1% 3 1% 1 1% ‐ ‐ 3 1% ‐ ‐ 2 1% 3 1% ‐ ‐ 3 1% 3 1% ‐ ‐ 2 1% 1 * 1 1% 2 1% 2 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1207 300% 1097 300% 403 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Spain Total Spain Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G Base: All Respondents (unwtd) Base: All Respondents (wtd) Stockholm, Sweden 1015 500 120 24% 497 252 65 26% 518 248 55 22% 381 205 43 21% 370 170 45 27% 264 125 32 25% 684 338 74 22% 281 137 40 29% F 28 20% Zurich, Switzerland 110 22% 56 22% 54 22% 42 21% 37 22% 31 24% 75 22% Berlin, Germany 93 19% 41 16% 52 21% 45 22% 28 16% 20 16% 21 16% London, United Kingdom 92 18% 46 18% 46 18% 26 15% 21 17% New York City, United States 88 18% 42 17% 46 18% 23 14% 19 16% 62 18% 22 16% Oslo, Norway 86 17% 48 19% 38 15% 45 22% D 45 22% D 29 14% 71 21% H 63 19% 22 17% 57 17% 25 18% Abu Dhabi, United Arab Emirates 78 16% 40 16% 38 15% 28 13% 36 21% C 31 18% 19 15% 58 17% 17 12% Madrid, Spain 77 15% 31 12% 26 13% 28 16% 23 19% 49 15% 25 18% Amsterdam, The Netherlands 75 15% 46 18% B 38 15% 37 15% 35 17% 23 14% 17 13% 50 15% 23 17% 23 16% Toronto, Canada 74 15% 42 17% 32 13% 26 13% 25 15% 23 18% 55 16% 17 12% Paris, France 70 14% 33 13% 37 15% 28 13% 21 12% 21 17% 40 12% Helsinki, Finland 68 14% 28 11% 29 14% 22 13% 18 14% 47 14% Sydney, Australia 59 12% 31 12% 40 16% A 28 11% 23 17% F 17 12% 18 9% 22 13% 37 11% 18 13% Copenhagen, Denmark 55 11% 22 9% 13 6% 31 9% 24 10% 21 10% 24 14% C 14 8% 19 15% C 18 14% C 8 6% 29 9% 21 15% F 12 9% 20 8% 8 5% 10 8% 23 7% 9 6% Los Angeles, United States 43 9% 33 13% B 19 8% Rome, Italy 36 7% 16 6% Tokyo, Japan 31 6% 16 6% 15 6% 18 9% D 17 8% 9 5% 5 4% 21 6% 9 7% Washington, United States 31 6% 14 6% 16 7% 15 8% 10 6% 5 4% 24 7% 6 4% Brussels, Belgium 27 5% 13 5% 14 6% 11 5% 10 6% 6 5% 18 5% 8 6% Auckland, New Zealand 22 4% 13 5% 9 4% 7 4% 9 5% 5 4% 12 3% 7 5% Boston, United States 19 4% 10 4% 8 3% 8 4% 7 4% 3 2% 11 3% 6 5% Hong Kong, China 17 3% 7 3% 10 4% 9 4% 6 3% 2 2% 12 4% 4 3% Rio de Janeiro, Brazil 16 3% 8 3% 7 3% 6 3% 6 3% 3 3% 11 3% 4 3% Osaka, Japan 12 2% 6 2% 7 3% 3 2% 5 2% 5 2% 6 3% E 4 2% 10 3% 11 2% 6 3% E 4 2% * * Buenos Aires, Argentina 3 2% 8 2% 3 2% Beijing, China 10 2% 3 1% 4 2% 3 2% 2 2% 9 3% 1 1% Chicago, United States 9 2% 4 1% 7 3% A 6 2% 5 2% 4 2% 1 1% 6 2% 2 1% Shanghai, China 8 2% 4 1% 5 2% 2 1% 4 2% 2 2% 5 1% 2 2% Seoul, South Korea 7 1% 5 2% 2 1% 1 1% 1 1% 6 1% 4 2% 2 1% 1 1% 2 2% 6 2% G 6 2% ‐ ‐ Budapest, Hungary 5 3% D 3 2% 1 1% 5 2% A 3 1% 3 1% 2 1% 1 1% 3 1% 3 2% 3 1% 2 1% 1 1% 5 1% 1 1% Kuala Lumpur, Malaysia 6 1% 1 * Bangkok, Thailand 6 1% 3 1% Singapore, Singapore 6 1% 3 1% 3 1% 2 1% 2 1% 2 2% 4 1% 2 1% Istanbul, Turkey 5 1% 1 * 4 2% 2 1% 1 1% 1 1% 3 1% 2 1% Tel Aviv, Israel 5 1% 2 1% 2 1% 1 * 2 1% 4 1% * * Sao Paulo, Brazil 4 1% 3 1% 1 * 2 1% * * 2 2% C 1 1% 3 1% 1 1% Casablanca, Morocco 4 1% 1 * 2 1% ‐ ‐ 1 * 2 1% 1 * 2 1% C 1 1% 2 1% 3 1% 2 1% C 1 1% 1 * Warsaw, Poland 3 1% * * Cape Town, South Africa 3 1% 2 1% 1 * 1 * 1 1% * * 2 * 1 1% Mexico City, Mexico 2 * * * 2 1% 2 1% 1 * ‐ ‐ 1 * 2 1% Moscow, Russia 2 * * * 1 * * * 1 1% ‐ ‐ 2 * ‐ ‐ Mumbai, India 1 * 1 * * * 1 * * * * * 1 * ‐ ‐ Mecca, Saudi Arabia 1 * * * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ Karachi, Pakistan 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ Guangzhou, China 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ Cairo, Egypt 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ * * * * Tehran, Iran 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ Jakarta, Indonesia 1 * ‐ ‐ 1 * * * * * ‐ ‐ * * * * 1500 300% 756 300% 744 300% 614 300% 510 300% 375 300% 1013 300% 412 300% Sigma Table of Contents High H 50 25 6 23% * 7 30% * 1 6% * 6 25% * 4 15% * 5 18% * 3 14% * 3 12% * 1 6% * 3 10% * 6 25% F* 4 18% * 4 14% * 4 15% * 2 8% * 3 14% * * 2% * 1 4% * 1 5% * 3 10% F* 1 5% * 1 2% * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * 1 6% * 1 5% * 1 2% G* ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * * 2% * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 75 300% Marital Status Married Other I J Low K 459 210 52 25% 556 290 68 24% 624 249 58 23% 50 24% 60 21% 41 19% 53 18% 64 26% M 49 20% 32 15% 60 21% 47 19% 27 13% 60 21% I 49 17% 40 16% 40 19% J 38 18% 38 13% 40 14% 48 19% M 37 15% 30 14% 45 15% 33 13% 37 18% 43 17% 32 15% 42 14% 33 13% 33 16% 37 13% 33 13% 28 13% 40 14% 31 12% 26 12% 33 11% 27 11% 27 13% 28 10% 22 9% 16 8% 27 9% 10 5% 26 9% I 21 7% 24 10% M 17 7% 10 5% 9 4% 10 5% 22 8% I 17 6% 17 7% 15 6% 16 6% 11 5% 10 4% 11 5% 9 4% 10 3% 8 3% 6 3% 11 4% 9 4% 3 2% 6 3% 6 3% 12 4% I 7 2% 5 2% 6 2% 4 2% 4 2% 5 2% 4 2% 5 2% 6 2% M 5 2% 4 2% 4 1% 4 1% 1 1% 6 2% 1 * 3 2% 3 1% 4 2% 5 2% 4 2% 2 1% 2 1% 2 1% 4 1% 2 1% 3 2% 3 1% 4 1% 2 1% 3 1% 3 1% 3 1% 2 1% 1 * 1 1% 2 1% 2 1% 2 1% 1 * 3 1% 1 * 2 1% 2 1% 2 1% 1 * 2 1% 1 * 2 1% 2 1% 1 1% * * 1 * 1 * * * * * 1 1% ‐ ‐ 1 * * * * * * * ‐ ‐ 1 * * * ‐ ‐ 1 * * * ‐ ‐ 1 * * * * * * * 1 * 630 300% 870 300% 747 300% Education Medium L 96 115 27 24% * 22 19% * 23 20% * 18 16% * 24 21% * 23 20% * 14 12% * 15 13% * 20 18% * 17 15% * 18 16% * 15 13% * 13 11% * 14 12% * 12 10% * 6 5% * 8 7% * 11 9% M* 4 3% * 2 2% * 5 4% * 2 2% * 6 5% * 5 4% * 2 2% * 3 3% * 1 1% * 1 1% * 4 3% K* ‐ ‐ * 2 2% * 1 1% * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 344 300% High M Chief Income Earner Yes No N O 295 136 35 25% 534 258 64 25% 481 242 56 23% 24 18% 55 21% 55 23% 21 16% 42 16% 52 21% 27 20% 41 16% 51 21% 23 17% 38 15% 20 15% 44 17% 49 20% N 42 17% 16 11% 44 17% 34 14% 25 18% 45 17% 32 13% 21 15% 38 15% 36 15% 24 18% 40 16% 34 14% 19 14% 37 14% 33 14% 21 16% 33 13% 35 14% 19 14% 35 14% 24 10% 18 13% K 7 5% 32 12% 23 9% 22 9% 21 9% 13 9% 18 7% 18 7% 6 4% 15 6% 16 7% 5 4% 14 5% 17 7% 7 5% 15 6% 12 5% 8 6% 13 5% 8 3% 5 4% 11 4% 7 3% 5 4% 4 1% 3 2% 9 3% 13 5% N 7 3% 3 2% 7 3% 6 2% 4 3% 7 3% 4 2% * * 4 2% 6 2% 3 2% 4 2% 5 2% 4 3% 5 2% 3 1% 2 1% 4 1% 3 1% 2 2% 5 2% 1 1% 2 2% 1 * 5 2% 2 2% 3 1% 2 1% 2 2% 3 1% 3 1% 1 1% 3 1% 2 1% 2 2% 4 1% 1 * 1 1% 3 1% 1 * 1 1% 2 1% 1 * 1 1% 3 1% * * 1 1% 1 1% 1 1% * * * * 2 1% 1 1% 1 * 1 * 1 1% 1 * * * ‐ ‐ 1 * * * * * * * * * * * ‐ ‐ 1 * * * * * * * * * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 409 300% 774 300% 726 300% Business Owner Yes No P Q 93 45 10 22% * 6 13% * 5 11% * 9 21% * 7 17% * 6 13% * 8 18% * 7 16% * 5 12% * 9 19% * 8 18% * 7 16% * 6 14% * 5 11% * 4 8% * 3 6% * 4 8% * 3 6% * 1 3% * 4 10% Q* 2 5% * 2 4% * 1 1% * 2 4% * * 1% * * 1% * 2 4% * * 1% * 1 2% * * 1% * 1 2% * ‐ ‐ * * 1% * 1 2% * 2 4% Q* ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * 1 2% Q* ‐ ‐ * ‐ ‐ * 134 300% 922 455 110 24% 104 23% P 88 19% 83 18% 80 18% 81 18% 70 15% 70 15% 69 15% 65 14% 62 14% 61 13% 52 12% 50 11% 40 9% 33 7% 27 6% 28 6% 26 6% 17 4% 16 4% 15 3% 15 3% 11 2% 10 2% 9 2% 7 2% 8 2% 6 1% 6 1% 5 1% 6 1% 6 1% 4 1% 3 1% 4 1% 4 1% 3 1% 3 1% 2 * 1 * 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * 1366 300% Senior Executive/Decision Yes No R S 87 45 10 22% * 9 19% * 5 12% * 10 22% * 10 22% * 4 10% * 7 16% * 6 13% * 5 11% * 9 20% * 8 17% * 7 15% * 7 15% * 4 10% * 4 9% * 2 5% * 2 5% * 5 11% * 1 2% * 4 9% S* 3 7% * 1 2% * * 1% * 2 4% * * 1% * 1 2% * 1 3% * 1 2% * * 1% * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * 1 2% * 2 4% S* 1 1% * ‐ ‐ * * 1% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * 134 300% Employment Status Total Non T U 928 455 110 24% 562 270 67 25% 453 230 53 23% 101 22% 57 21% 53 23% 88 19% 44 16% 82 18% 45 17% 50 22% T 47 21% 78 17% 45 17% 43 18% 82 18% 45 17% 42 18% 71 16% 39 14% 39 17% 71 16% 44 16% 33 14% 70 15% 40 15% 35 15% 65 14% 40 15% 34 15% 62 14% 42 16% 28 12% 61 13% 38 14% 30 13% 52 11% 40 15% U 33 12% 22 10% 50 11% 19 8% 39 9% 26 9% 18 8% 34 7% 19 7% 17 7% 29 6% 15 6% 16 7% 26 6% 15 6% 16 7% 26 6% 14 5% 13 6% 17 4% 13 5% 8 4% 16 3% 10 4% 9 4% 16 3% 7 3% 10 4% 15 3% 8 3% 8 3% 11 2% 5 2% 8 3% 10 2% 6 2% 4 2% 9 2% 3 1% 8 2% 4 2% 7 3% T 5 2% 7 2% 5 2% 3 1% 7 1% 2 1% 6 1% 5 2% 5 2% T 1 1% 5 1% 4 1% 2 1% 6 1% 4 2% 2 1% 5 1% 4 1% 2 1% 4 1% 3 1% 2 1% 3 1% 4 1% 1 * 3 1% 2 1% 2 1% 4 1% 1 * 2 1% 3 1% 3 1% * * 3 1% 2 1% 1 * 2 * 2 1% 1 * 1 * 1 * * * 1 * 1 * * * 1 * 1 * ‐ ‐ 1 * * * * * 1 * * * * * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * * * * * 1366 300% 810 300% 690 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Sweden Total Sweden Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Stockholm, Sweden 502 500 275 55% 250 253 108 43% Oslo, Norway 170 34% 67 27% Copenhagen, Denmark 112 22% 51 20% 252 247 167 68% A 103 42% A 61 25% New York City, United States 100 20% 53 21% 47 19% Berlin, Germany 79 16% 46 18% 33 13% Toronto, Canada 73 15% 44 17% 29 12% Zurich, Switzerland 65 13% 63 13% 45 18% B 40 16% 20 8% London, United Kingdom Helsinki, Finland 58 12% 25 10% 33 13% 22 9% 22 9% Auckland, New Zealand 50 10% Sydney, Australia 50 10% 36 14% B 28 11% Paris, France 49 10% 13 5% Amsterdam, The Netherlands 44 9% Los Angeles, United States 40 8% 33 13% B 16 6% 24 10% Abu Dhabi, United Arab Emirates 35 7% 22 9% 13 5% Tokyo, Japan 25 5% 12 5% 13 5% 14 6% 36 15% A 11 5% Rome, Italy 24 5% 10 4% 14 6% Hong Kong, China 22 4% 16 6% 5 2% Washington, United States 22 4% 9 4% 13 5% Chicago, United States 21 4% 8 3% 13 5% Bangkok, Thailand 15 3% 13 5% 2 1% Shanghai, China 14 3% 7 3% 7 3% Madrid, Spain 11 2% 9 3% 2 1% Brussels, Belgium 10 2% 7 3% 4 1% Boston, United States 10 2% 5 2% 5 2% Singapore, Singapore 9 2% 2 1% 7 3% Kuala Lumpur, Malaysia 8 2% 7 3% 2 1% Rio de Janeiro, Brazil 6 1% 6 2% 1 * Cape Town, South Africa 6 1% 1 * 6 2% Osaka, Japan 6 1% 2 1% 4 2% Warsaw, Poland 6 1% 6 2% ‐ ‐ Budapest, Hungary 5 1% 5 2% * * Beijing, China 4 1% 2 1% 3 1% Tel Aviv, Israel 3 1% 3 1% ‐ ‐ Istanbul, Turkey 3 1% 1 * 2 1% Mexico City, Mexico 2 * 1 * * * Buenos Aires, Argentina 1 * 1 1% ‐ ‐ Tehran, Iran 1 * 1 1% ‐ ‐ Casablanca, Morocco 1 * 1 * 1 * Seoul, South Korea 1 * * * 1 * Mumbai, India 1 * ‐ ‐ 1 * Moscow, Russia * * * * ‐ ‐ Mecca, Saudi Arabia * * * * ‐ ‐ Guangzhou, China * * * * ‐ ‐ Sao Paulo, Brazil * * ‐ ‐ * * 1500 300% 760 300% 740 300% Sigma Table of Contents Under 35 C Age 35 to 49 D 50 to 64 E Low F 161 186 109 59% * 72 39% * 46 25% * 48 26% * 31 16% * 20 11% * 13 7% * 19 10% * 18 10% * 11 6% * 12 6% * 17 9% * 19 10% * 24 13% E* 9 5% * 20 11% DE* 8 4% * 14 7% * 9 5% * 5 3% * 1 * * 3 2% * 3 2% * 1 1% * 1 1% * 5 2% * 1 1% * 1 * * * * * 5 3% * 3 1% * 1 * * 1 * * 1 * * 2 1% * * * * ‐ ‐ * 1 1% * 1 1% * 1 * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 557 300% 177 166 81 49% * 55 33% * 35 21% * 32 19% * 25 15% * 33 20% * 19 12% * 26 15% * 19 12% * 19 11% * 20 12% * 12 7% * 5 3% * 12 7% * 20 12% * 4 3% * 6 3% * 7 4% * 4 3% * 13 8% * 10 6% * 11 7% E* 2 1% * 5 3% * 4 2% * 3 2% * 4 2% * ‐ ‐ * ‐ ‐ * 1 * * ‐ ‐ * 3 2% * 4 2% * 2 1% * * * * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * * * * * * * ‐ ‐ * * * * 499 300% 164 148 84 57% * 43 29% * 31 21% * 20 13% * 23 15% * 20 13% * 33 22% C* 18 12% * 21 14% * 21 14% * 18 12% * 20 13% * 19 13% D* 4 3% * 5 4% * 1 * * 11 7% * 1 1% * 8 6% * 3 2% * 4 3% * ‐ ‐ * 6 4% * 4 3% * 5 3% * 1 1% * 3 2% * 6 4% * 6 4% * * * * 3 2% * 1 1% * ‐ ‐ * * * * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * 445 300% 159 124 66 53% * 54 44% H* 35 28% H* 22 18% * 14 11% * 20 16% * 8 6% * 12 10% * 8 7% * 15 12% * 12 10% * 17 14% * 18 14% * 14 11% * 1 1% * 7 5% * 10 8% * 7 5% * 1 1% * 2 2% * 2 1% * 4 3% * 2 1% * 2 2% * 3 2% * 2 2% * 5 4% * 1 1% * ‐ ‐ * 1 1% * 3 2% * 1 1% * 1 1% * 1 1% * 2 2% * * * * ‐ ‐ * 1 1% * 1 * * ‐ ‐ * * * * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * 373 300% Household Income Medium G 258 277 145 52% 97 35% 68 25% H 45 16% 42 15% 43 15% 44 16% 42 15% 39 14% 19 7% 24 9% 23 8% 17 6% 23 8% 25 9% F 12 4% 13 5% 9 3% 15 5% 11 4% 10 3% 8 3% 7 3% 7 3% 7 3% 4 2% 3 1% 6 2% 3 1% 1 1% 3 1% 4 1% 4 1% 2 1% 1 * 1 * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ * * * * * * 831 300% High H 85 99 65 66% * 19 20% * 9 9% * 32 33% G* 23 23% * 11 11% * 13 13% * 9 9% * 10 10% * 17 17% G* 15 15% * 8 8% * 9 9% * 3 3% * 9 9% F* 6 6% * 1 1% * 6 6% * 6 6% * 8 8% * 3 3% * 3 3% * 1 1% * 1 1% * 1 1% * 3 3% * * * * ‐ ‐ * 3 3% * 3 3% * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 297 300% Marital Status Married Other I J 187 201 118 59% * 65 32% * 41 20% * 36 18% * 30 15% * 28 14% * 31 15% * 27 14% * 27 14% * 19 10% * 27 13% * 20 10% * 17 8% * 13 6% * 9 4% * 3 1% * 15 8% * 6 3% * 10 5% * 6 3% * 6 3% * 8 4% * 8 4% * 7 4% * 1 1% * 2 1% * 1 * * 3 1% * 3 1% * 3 2% * 3 1% * 3 2% * 3 1% * 2 1% * * * * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * * * * 603 300% Low K 315 299 157 53% 320 105 51 48% 106 35% 37 35% 72 24% 22 21% 64 21% 19 18% 49 16% 13 12% 45 15% 10 10% 34 11% 15 15% 35 12% 21 20% L 9 9% 31 10% 31 10% 8 8% 23 8% 14 13% L 8 8% 29 10% 27 9% 6 6% 27 9% 14 13% M 9 8% 26 9% 22 7% I 9 3% 5 5% 16 5% 2 2% 12 4% 2 2% 15 5% 4 4% 8 3% 6 2% 3 3% M 2 2% 2 1% 4 4% 3 1% 6 6% LM 3 3% 9 3% 7 2% 5 5% 8 3% 5 5% L 1 1% 4 1% 1 1% 3 1% 1 1% 3 1% 3 1% 3 3% M ‐ ‐ 2 1% 2 2% 1 * 2 2% 1 * 1 1% 2 1% 1 1% 2 1% * * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * 1 1% 1 * 1 1% 1 * 1 * * * * * ‐ ‐ * * * * * * ‐ ‐ * * 897 300% 315 300% Education Medium L High M 82 262 151 58% * 85 32% * 60 23% * 55 21% * 38 15% * 48 18% * 31 12% * 26 10% * 32 12% * 29 11% * 14 5% * 30 11% * 32 12% * 19 7% * 18 7% * 16 6% * 8 3% * 15 6% * 16 6% * 9 3% * 12 4% * 6 2% * 3 1% * 3 1% * 6 2% * ‐ ‐ * 6 2% * 6 2% * 5 2% * 3 1% * 3 1% * 3 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 788 300% 100 132 73 55% * 49 37% * 30 23% * 25 19% * 28 21% * 15 11% * 18 14% * 16 12% * 16 12% * 13 10% * 22 17% L* 11 8% * 6 4% * 6 5% * 8 6% * 4 3% * 11 8% * 4 3% * 4 3% * 8 6% * ‐ ‐ * 6 5% * 4 3% * 1 1% * 1 1% * 4 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 2% * ‐ ‐ * 3 2% * 1 1% * 1 1% * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 398 300% Chief Income Earner Yes No N O 294 291 155 53% 81 28% 70 24% 56 19% 48 16% 49 17% 42 15% 38 13% 34 12% 38 13% 36 12% 20 7% 27 9% 20 7% 25 9% 4 1% 16 5% 14 5% 13 5% 11 4% 11 4% 9 3% 6 2% 6 2% 5 2% 4 1% 8 3% 6 2% * * 4 2% 4 1% 4 1% 3 1% 2 1% 2 1% 2 1% 1 1% ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 874 300% 208 209 120 58% * 90 43% N* 42 20% * 44 21% * 31 15% * 25 12% * 22 11% * 25 12% * 24 12% * 13 6% * 15 7% * 28 14% * 17 8% * 20 9% * 9 5% * 22 10% N* 9 4% * 8 4% * 8 4% * 10 5% * 4 2% * 5 2% * 4 2% * 4 2% * 5 2% * 5 2% * * * * 1 * * 6 3% * 1 1% * 1 1% * 1 1% * 1 1% * 1 * * 1 * * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 * * * * * * * * * * * ‐ ‐ * * * * 626 300% Business Owner Yes No P Q 52 58 32 54% ** 18 31% ** 6 10% ** 12 20% ** 8 14% ** 1 1% ** 15 25% ** 10 17% ** 13 21% ** 9 15% ** 5 9% ** 5 9% ** 8 14% ** 1 2% ** 3 5% ** * 1% ** 3 5% ** ‐ ‐ ** 1 2% ** 4 6% ** 6 11% ** 2 3% ** * 1% ** 1 1% ** * * ** 1 2% ** ‐ ‐ ** 3 5% ** 3 5% ** ‐ ‐ ** 1 2% ** 3 5% ** 1 2% ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * * ** ‐ ‐ ** 175 300% 450 442 243 55% 152 34% 106 24% 88 20% 70 16% 72 16% 50 11% 53 12% 45 10% 42 9% 45 10% 44 10% 36 8% 39 9% 31 7% 25 6% 22 5% 22 5% 20 5% 17 4% 9 2% 12 3% 10 2% 10 2% 10 2% 7 2% 8 2% 4 1% 3 1% 6 1% 4 1% 2 1% 3 1% 3 1% 3 1% 2 * 1 * 1 * 1 * 1 * 1 * * * * * ‐ ‐ * * 1325 300% Senior Executive/Decision Yes No R S 63 82 48 59% * 29 35% * 11 13% * 20 24% * 14 17% * 1 1% * 18 21% * 12 15% * 19 23% S* 9 11% * 5 7% * 3 3% * 11 13% * 1 2% * 6 7% * 1 1% * 3 3% * 3 3% * 1 2% * 4 5% * 6 8% * 5 6% * * * * 1 1% * 1 1% * 1 2% * ‐ ‐ * 3 3% * 3 3% * 3 4% * 1 2% * 3 3% * 1 1% * * * * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * 247 300% Employment Status Total Non T U 439 418 227 54% 346 355 204 57% 142 34% 114 32% 101 24% 80 23% 80 19% 75 21% 65 15% 64 18% 73 17% R 47 11% 60 17% 48 14% 51 12% 41 12% 39 9% 41 12% 42 10% 39 11% 45 11% 33 9% 46 11% 32 9% 33 8% 19 5% 38 9% 27 8% 29 7% 27 8% 24 6% 12 3% 22 5% 16 4% 19 5% 10 3% 20 5% 11 3% 17 4% 19 5% 9 2% 14 4% 10 2% 14 4% 10 2% 5 2% 9 2% 6 2% 10 2% 9 2% 7 2% 6 2% 8 2% 7 2% 4 1% 6 2% 3 1% 6 2% 3 1% 4 1% 4 1% ‐ ‐ 2 1% 4 1% 3 1% 4 1% 3 1% 2 * 2 1% * * 2 * 2 * 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ 1253 300% 1064 300% 156 145 71 49% * 57 39% * 32 22% * 24 17% * 15 10% * 13 9% * 16 11% * 22 15% * 17 12% * 11 8% * 17 12% * 17 11% * 25 17% T* 12 8% * 7 5% * 13 9% * 9 6% * 12 8% * 11 8% * 2 2% * * * * ‐ ‐ * 5 4% * 4 3% * 2 1% * 3 2% * 1 1% * 1 1% * * * * 1 1% * 6 4% T* 1 1% * 1 * * 1 1% * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 * * * * * * * * ‐ ‐ * * * * 436 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Turkey Total Turkey Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Istanbul, Turkey 508 500 208 42% 295 252 101 40% 213 248 107 43% 290 262 103 39% 177 181 78 43% 49 27% C 22 12% Zurich, Switzerland 106 21% 55 22% 51 21% 37 14% New York City, United States 94 19% 50 20% 45 18% Sydney, Australia 92 18% 53 21% 39 16% 64 24% D 44 17% Paris, France 92 18% 37 15% Rome, Italy 74 15% 29 11% London, United Kingdom 69 14% 33 13% 55 22% A 46 18% A 36 14% Amsterdam, The Netherlands 68 14% 32 13% Los Angeles, United States 63 13% Berlin, Germany 39 22% 47 18% 31 17% 18 10% 36 14% 51 20% D 47 18% D 33 12% 28 11% 35 14% 36 14% 23 13% 55 11% 30 12% 25 10% 37 14% 15 8% Toronto, Canada 53 11% 24 9% 29 12% 24 9% 24 13% Tokyo, Japan 51 10% 30 12% 21 8% 27 10% 19 11% Abu Dhabi, United Arab Emirates 50 10% 25 10% 25 10% 24 9% 21 12% Stockholm, Sweden 42 8% 26 10% 16 7% 18 7% 17 9% 16 9% 27 15% Oslo, Norway 37 7% 20 8% 17 7% 14 5% 19 10% Mecca, Saudi Arabia 37 7% 19 8% 18 7% 16 6% 18 10% Madrid, Spain 37 7% 11 4% 24 9% 8 4% Washington, United States 29 6% 26 10% B 12 5% 17 7% 17 7% 11 6% Boston, United States 21 4% 9 3% 12 5% 14 5% 4 2% Rio de Janeiro, Brazil 20 4% 11 4% 10 4% 10 4% 9 5% Copenhagen, Denmark 18 4% 9 4% 9 4% 8 3% 7 4% Brussels, Belgium 16 3% 6 3% 10 4% 11 4% 3 2% Hong Kong, China 16 3% 5 2% 10 4% 7 3% 8 4% Moscow, Russia 15 3% 2 1% 9 3% 6 3% Cape Town, South Africa 15 3% 13 5% B 5 2% 10 4% 4 1% 7 4% Seoul, South Korea 13 3% 8 3% 5 2% 6 2% 5 3% Budapest, Hungary 12 2% 5 2% 7 3% 3 1% 6 3% Helsinki, Finland 11 2% 8 3% 4 1% 8 3% 2 1% Chicago, United States 11 2% 7 3% 4 1% 5 2% 3 2% Singapore, Singapore 11 2% 5 2% 6 2% 5 2% 4 2% Auckland, New Zealand 10 2% 7 3% 3 1% 5 2% 3 2% Beijing, China 7 1% 3 1% 5 2% 6 2% 2 1% Shanghai, China 6 1% 3 1% 4 1% 2 1% 4 2% Sao Paulo, Brazil 6 1% 2 1% 4 1% 4 1% 1 * Cairo, Egypt 6 1% 5 2% 1 * 2 1% 4 2% Osaka, Japan 5 1% 4 2% 1 * 4 1% 2 1% Kuala Lumpur, Malaysia 5 1% 2 1% 3 1% ‐ ‐ 1 * Buenos Aires, Argentina 4 1% 1 * 3 1% 1 * 3 1% Casablanca, Morocco 3 1% 2 1% 2 1% ‐ ‐ 2 1% Bangkok, Thailand 3 1% 1 * 2 1% 1 * 2 1% Tehran, Iran 2 * 2 1% ‐ ‐ 1 * 1 1% Mexico City, Mexico 2 * 1 * 1 * 2 1% ‐ ‐ Warsaw, Poland 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ Mumbai, India 2 * 1 * 1 * 1 * 1 1% Jakarta, Indonesia 1 * ‐ ‐ 1 * 1 * ‐ ‐ Tel Aviv, Israel 1 * ‐ ‐ 1 * 1 * ‐ ‐ Guangzhou, China 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1500 300% 756 300% 744 300% 788 300% 544 300% Sigma Table of Contents 50 to 64 E Low F 41 56 27 48% * 20 36% C* 8 14% * 9 16% * 14 25% * 5 8% * 6 10% * 9 16% * 4 8% * 2 4% * 5 9% * 4 8% * 4 8% * 8 14% * 4 7% * 3 5% * 5 9% * ‐ ‐ * 2 4% * 1 2% * 3 5% * 2 3% * 1 2% * ‐ ‐ * 4 8% C* 2 3% * 3 5% * 1 2% * 3 5% * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * 4 8% CD* ‐ ‐ * 2 3% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 168 300% 20 20 12 58% ** 2 9% ** 3 14% ** 1 4% ** 1 4% ** 6 31% ** 3 13% ** 1 4% ** 2 9% ** 3 13% ** 3 16% ** 5 24% ** 2 8% ** 2 10% ** 1 6% ** 4 19% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 3 14% ** ‐ ‐ ** 1 4% ** 1 5% ** 1 4% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 5% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 61 300% Household Income Medium G High H Marital Status Married Other I J 183 180 75 41% 305 299 121 41% 262 253 114 45% 246 247 94 38% 159 158 74 47% 39 21% 66 22% 55 22% 51 21% 32 20% 32 18% 59 20% 41 16% 53 22% 32 20% 29 16% 62 21% 36 14% 25 16% 38 21% 54 18% 57 22% J 46 18% 46 19% 32 20% 25 14% 43 14% 31 12% 44 18% 26 17% 26 14% 40 13% 36 14% 33 13% 15 10% 27 15% 41 14% 38 15% 31 12% 17 11% 26 15% 35 12% 30 12% 32 13% 24 15% 16 9% 36 12% 25 10% 30 12% 15 10% 22 12% 28 9% 23 9% 30 12% 15 9% 24 13% H 23 13% 22 7% 25 10% 26 11% 18 12% 25 8% 28 11% 22 9% 20 13% 12 6% 29 10% 24 9% 19 8% 11 7% 9 5% 27 9% 19 7% 18 7% 10 6% 16 9% 17 6% 24 9% 13 5% 13 7% 22 7% 14 6% 22 9% 18 11% M 10 6% 14 8% 15 5% 14 5% 15 6% 11 7% 9 5% 12 4% 9 4% 11 4% 6 4% 5 3% 12 4% 9 3% 12 5% 3 2% 3 1% 7 3% 11 5% 4 3% 2 1% 15 5% G 13 4% 8 3% 8 3% 3 2% 6 3% 9 3% 9 3% 7 3% 6 4% 7 4% 7 2% 8 3% 7 3% 8 5% 6 3% 8 3% 8 3% 7 3% 3 2% Low K 7 4% 5 2% 9 3% 4 2% 4 3% 3 2% 9 3% 5 2% 7 3% 3 2% 1 * 10 3% G 10 3% 8 3% 4 1% 1 1% 1 1% 4 2% 7 3% 3 2% 4 2% 6 2% 3 1% 7 3% 3 2% 3 2% 7 2% 3 1% 6 2% 3 2% 4 2% 2 1% 4 2% 3 1% 3 2% 4 2% 2 1% 3 1% 3 1% 3 2% 3 2% 3 1% 2 1% 4 2% 2 1% 1 * 4 1% 4 1% 2 1% 1 1% 3 2% 2 1% 3 1% 3 1% 2 1% 1 * 4 1% 2 1% 3 1% ‐ ‐ ‐ ‐ 4 1% 3 1% 1 * 3 2% ‐ ‐ 3 1% 3 1% ‐ ‐ ‐ ‐ 1 1% 2 1% 2 1% 1 * ‐ ‐ 1 * 1 * ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * 1 * 1 * 1 1% 2 1% ‐ ‐ ‐ ‐ 2 1% 1 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 * 1 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 541 300% 898 300% 759 300% 741 300% 473 300% Education Medium L 78 78 29 37% * 15 19% * 15 20% * 16 20% * 17 22% * 14 18% * 13 17% * 14 18% * 5 7% * 12 16% * 5 7% * 9 12% * 10 13% * 7 9% * 6 7% * 5 7% * 4 5% * 6 8% * 3 4% * 1 1% * 3 4% * 3 4% * 3 4% * 2 2% * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * ‐ ‐ * 1 2% * 2 2% * 2 3% * ‐ ‐ * ‐ ‐ * 1 1% * 1 2% * 1 1% * ‐ ‐ * 2 3% KM* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 234 300% High M Chief Income Earner Yes No N O 271 264 105 40% 275 262 114 44% 233 238 93 39% 59 22% 68 26% O 40 15% 38 16% 47 18% 52 20% 55 21% 43 16% 40 15% 52 22% 34 13% 24 9% 40 15% 29 11% 51 21% N 39 17% 37 14% 41 16% 27 11% 33 13% 31 12% 32 14% 27 10% 24 9% 31 13% 33 13% 34 13% 19 8% 54 23% N 37 16% 23 9% 27 10% 24 10% 20 8% 28 11% 22 9% 24 9% 28 11% 14 6% 22 8% 22 8% 15 6% 14 5% 22 8% 15 6% 23 9% 19 7% 17 7% 12 4% 11 4% 18 8% 11 4% 8 3% 13 5% 16 6% 11 4% 9 4% 11 4% 11 4% 7 3% 10 4% 5 2% 11 5% 7 3% 9 3% 7 3% 5 2% 8 3% 7 3% 11 4% 11 4% 4 2% 6 2% 7 3% 5 2% 8 3% 6 2% 6 2% 10 4% 7 3% 5 2% 8 3% 8 3% 3 1% 6 2% 7 3% 3 1% 5 2% 4 2% 5 2% 3 1% 3 1% 5 2% 4 1% 5 2% 1 * 4 1% 4 2% 2 1% 4 1% 5 2% 1 * 3 1% 3 1% 3 1% 4 2% 2 1% 3 1% 1 * 1 * 3 1% 1 * 2 1% 2 1% 2 1% 1 * 2 1% 1 * 1 * 1 * 1 * ‐ ‐ 2 1% 1 * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 793 300% 787 300% 713 300% Business Owner Yes No P Q 67 68 27 40% * 14 20% * 10 15% * 15 22% * 14 20% * 3 4% * 10 15% * 11 16% * 3 5% * 8 11% * 3 4% * 9 13% * 13 20% Q* 7 11% * 4 6% * 5 7% * 5 7% * 5 7% * 1 2% * 3 4% * 5 7% * 2 2% * 4 6% * 3 4% * 2 3% * 1 1% * 2 2% * 1 1% * 2 3% * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 4 6% Q* 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% Q* ‐ ‐ * 203 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 441 432 181 42% 169 162 67 41% 339 338 141 42% 351 333 137 41% 157 167 71 42% 92 21% 39 24% 67 20% 77 23% 29 17% 84 19% 25 15% 70 21% 57 17% 37 22% 77 18% 42 26% S 26 16% 50 15% 67 20% 25 15% 66 20% 61 18% 31 18% 13 8% 39 12% 78 18% 72 17% P 58 13% 23 14% 62 18% R 46 14% 57 13% 25 16% 43 13% 50 15% 36 21% T 32 19% T 18 11% 60 14% P 47 11% 14 8% 49 15% 40 12% 23 14% 14 9% 40 12% 33 10% 22 13% 50 12% 11 7% 42 13% R 35 10% 37 11% 16 10% 29 9% 22 13% 28 8% 13 8% 36 11% 42 10% 15 9% 37 8% 35 8% 22 14% S 12 8% 30 9% 43 13% U 29 9% 33 8% 14 9% 22 7% 28 8% 9 5% 32 7% 13 8% 24 7% 24 7% 13 8% 32 7% 13 8% 23 7% 26 8% 10 6% 24 5% 11 7% 18 5% 19 6% 10 6% 19 4% 4 2% 17 5% 11 3% 10 6% 17 4% 7 5% 13 4% 14 4% 7 4% 13 3% 8 5% 10 3% 15 4% 3 2% 14 3% 7 4% 9 3% 12 4% 4 3% 12 3% 5 3% 10 3% 8 2% 8 5% 13 3% 4 3% 11 3% 11 3% 4 2% 13 3% 6 2% 12 4% 3 2% 12 3% 9 6% S 3 2% 10 3% 8 2% 5 3% 11 2% 3 2% 9 3% 7 2% 5 3% 10 2% 5 3% 6 2% 8 2% 3 2% 9 2% 5 3% 5 2% 9 3% 2 1% 10 2% 2 1% 8 2% 9 2% 2 1% 7 2% 11 3% U 3 1% 7 4% ‐ ‐ 6 1% 1 1% 6 2% 5 1% 6 4% T 3 2% 6 1% 3 2% 3 1% 5 2% 1 1% 6 1% 2 1% 5 1% 4 1% 2 1% 2 * 2 * 4 1% 1 1% 3 1% 4 3% S 2 1% 3 1% 4 1% 2 1% 5 1% 2 1% 3 1% 3 1% 2 1% 4 1% 1 1% 3 1% 3 1% 1 1% 3 1% 1 * 2 1% 2 * 2 1% 2 * 1 1% 2 1% 2 1% 1 1% 1 * 1 1% 1 * 1 * 1 1% 1 * ‐ ‐ 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 2 1% 1 * 1 1% 2 * 1 1% 1 * 2 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1297 300% 485 300% 1015 300% 998 300% 502 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Great Britain Total Great Britain Low K Education Medium L High M 524 254 78 31% 372 185 60 32% 311 165 58 35% 321 150 54 36% 237 116 41 35% 614 307 107 35% 153 77 24 32% 418 209 66 32% 586 291 107 37% 366 180 68 38% 336 167 53 32% 302 153 51 34% 567 286 100 35% 437 214 72 34% 131 26% 480 246 94 38% B 62 25% 69 27% 40 26% 30 26% 75 25% 71 24% 40 22% 47 28% 44 29% 73 26% 58 27% 52 21% 71 23% 46 22% 63 21% 39 22% 38 23% 31 20% 51 21% 51 20% 23 19% 57 19% 37 22% 29 19% 50 20% 49 19% 34 20% 22 19% 36 20% 31 19% 32 21% 59 21% 40 19% 87 17% 43 18% 43 17% 27 15% 28 17% 20 17% 66 21% H 55 18% 46 22% Zurich, Switzerland 33 18% 30 18% 24 16% 42 15% 59 12% 31 13% 28 11% 23 12% 21 13% 10 9% 41 13% 8 10% 43 20% J 26 12% 44 15% Abu Dhabi, United Arab Emirates 35 23% C 31 21% C 14 10% 68 23% I 53 18% 36 20% 99 20% 22 29% FG 11 14% 34 16% Toronto, Canada 59 32% DE 30 16% 71 25% O 53 18% 37 17% 102 20% 40 27% C 18 12% 24 21% New York City, United States 42 25% C 25 15% 26 33% G 13 17% 60 29% 56 23% 55 30% D 26 14% 36 22% 108 22% 33 11% 16 10% 15 10% 34 12% 45 21% N 25 11% Stockholm, Sweden 58 12% 29 12% 29 11% 17 9% 20 12% 21 14% 13 11% 32 10% 15 8% 13 12% 31 10% 30 10% 15 8% 30 10% 22 10% 51 10% 21 8% 22 13% C 13 8% 15 10% Los Angeles, United States 33 13% A 30 12% 7 5% 32 10% 5 6% 17 8% 34 12% 20 8% 11 7% 17 11% 32 10% 7 9% 19 9% 32 11% 18 10% M 18 11% 26 12% 51 10% 27 15% M 19 11% 25 9% Paris, France 15 13% H 12 11% 22 14% K 21 14% K 6 4% 27 13% 19 8% 23 14% K 16 10% 31 11% 52 10% 29 14% J 22 11% 29 10% Amsterdam, The Netherlands 13 17% G 7 9% 27 15% L 13 7% 14 9% 27 9% 24 11% Oslo, Norway 51 10% 18 11% 18 12% 8 7% 34 11% 9 12% 25 12% 26 9% 11 6% 26 9% 24 11% Copenhagen, Denmark 16 11% 8 7% 28 9% 21 10% 27 9% 7 4% 20 13% K 27 18% KL 13 8% 32 11% 17 8% Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 1004 500 172 34% London, United Kingdom Auckland, New Zealand Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 26 10% 31 12% A 25 10% 31 17% DE 23 13% D 15 8% 49 10% 21 9% 28 11% 13 7% 12 16% Marital Status Married Other I J Chief Income Earner Yes No N O 49 23% Berlin, Germany 47 9% 24 10% 22 9% 19 10% 19 12% C 13 8% 15 10% 11 9% 31 10% 13 17% FG 4 6% 18 9% 29 10% 16 9% 20 12% K 15 9% K 18 11% 26 9% 21 10% Hong Kong, China 40 8% 22 9% 18 7% 13 7% 15 9% 13 8% 9 7% 25 8% 7 9% 14 7% 26 9% 16 9% 12 7% 13 8% 27 9% 14 6% Singapore, Singapore 39 8% 14 6% 10 6% 15 9% 13 9% 7 6% 23 8% 24 8% 15 8% 10 6% 14 9% 22 8% 16 8% 31 6% 18 7% 14 7% 9 5% 8 6% 7 6% 20 7% 9 11% F 4 5% 14 7% Rome, Italy 25 10% B 14 6% 11 5% 20 7% 8 5% 7 4% 17 6% 14 7% Washington, United States 27 5% 13 5% 15 6% 14 7% 7 4% 7 4% 9 8% 15 5% 4 5% 11 5% 16 5% 16 9% LM 13 7% 8 5% 6 4% 14 5% 14 6% Tokyo, Japan 27 5% 15 6% 12 5% 13 7% 8 5% 7 4% 7 6% 15 5% 4 5% 9 4% 18 6% 11 6% 11 6% 6 4% 14 5% 13 6% Boston, United States 26 5% 11 4% 15 6% 9 5% 10 6% 8 5% 7 6% 14 5% 5 6% 14 7% 12 4% 10 6% 8 5% 8 5% 16 6% 10 4% Helsinki, Finland 20 4% 8 3% 12 5% 6 3% 7 4% 6 4% 4 4% 9 4% 11 4% 8 4% 5 3% 7 4% 12 4% 8 4% 19 4% 12 5% 7 3% 7 4% 5 3% 6 4% 4 4% 15 5% H 11 4% 1 1% Madrid, Spain 3 4% 9 4% 10 3% 9 5% 6 3% 4 2% 13 4% 6 3% Chicago, United States 19 4% 9 4% 10 4% 5 4% 12 4% 2 2% 8 4% 11 4% 5 3% 10 4% 8 4% 11 5% 7 3% 4 4% 10 3% 3 4% 6 3% 12 4% 7 4% 6 4% 12 4% 5 3% Rio de Janeiro, Brazil 13 3% 6 2% 7 3% 4 2% 4 2% 8 5% C 5 3% 10 5% L 4 2% 4 2% 18 4% 9 6% E 6 4% 1 1% Cape Town, South Africa 8 4% E 4 2% 3 3% 7 2% 3 4% 5 2% 8 3% 6 3% 4 3% 3 2% 8 3% 5 2% Brussels, Belgium 11 2% 3 1% 2 1% 3 2% 3 3% 6 2% 1 2% 5 2% 6 2% 3 1% 4 2% 5 3% 5 2% 6 3% 4 3% Osaka, Japan 11 2% 6 2% 8 3% A 5 2% 4 2% 6 3% C 2 1% 1 2% 4 2% 7 2% 4 2% 4 2% 3 2% 7 3% 3 2% 9 2% 4 2% 4 2% 3 2% 4 2% 2 1% 5 4% G 2 2% 4 1% Kuala Lumpur, Malaysia 6 2% 1 1% 3 2% 6 2% 2 1% 3 2% 3 2% 6 2% 3 1% Bangkok, Thailand 8 2% 5 2% 3 1% 3 1% 4 2% 1 1% 3 3% 4 1% 1 1% 3 1% 5 2% 2 1% 4 3% 1 1% 6 2% 2 1% Shanghai, China 8 2% 3 1% 5 2% 3 2% 2 1% 3 2% * * 6 2% 1 1% 3 2% 4 2% 1 1% 3 2% 4 1% 4 2% Istanbul, Turkey 7 1% 3 1% 4 2% 3 1% 2 1% 3 2% 3 2% 4 1% * 1% 4 2% 3 1% 3 2% 3 2% 4 3% K 2 1% 4 1% 3 2% Mumbai, India 7 1% 1 1% 1 1% 1 1% 2 2% 4 1% 1 1% 3 1% 4 1% 1 1% 2 1% 3 2% 5 2% 2 1% Beijing, China 6 1% 6 2% B 2 1% 4 2% 5 3% D 2 1% 2 1% 3 2% 2 2% 4 1% * 1% 3 1% 4 1% 3 1% 3 2% 1 1% Seoul, South Korea 5 1% 3 1% 2 1% 3 1% 2 1% 1 1% 1 1% 4 1% * 1% 2 1% 3 1% 1 1% 2 1% 2 1% 5 2% O 3 1% 2 1% Sao Paulo, Brazil 5 1% 2 1% 3 1% 2 1% 2 1% 1 1% 2 1% 2 1% 1 1% * * 3 1% * * 2 1% 3 1% 2 1% ‐ ‐ 3 2% K 2 1% 1 1% 3 1% 2 1% ‐ ‐ 3 1% 1 1% 1 1% 1 * 1 * 2 1% 1 * Budapest, Hungary 5 1% 2 1% 3 1% * * 3 2% 1 1% 1 * 3 1% 1 1% 3 1% 5 2% I 2 1% Mecca, Saudi Arabia 5 1% 2 1% 3 1% 2 1% 2 1% * * 2 2% 2 1% * 1% 3 1% 2 1% Moscow, Russia 3 1% 2 1% 1 1% * * 2 1% * * 1 * 1 1% 1 * 2 1% Casablanca, Morocco 3 1% 1 * 2 1% * * 2 1% * * 2 2% G 2 1% 2 1% M 2 1% 1 * * 1% 1 1% 2 1% 2 1% ‐ ‐ 1 1% 2 1% 1 * Mexico City, Mexico 3 1% 1 * 2 1% 2 1% ‐ ‐ 1 1% 1 1% 2 1% ‐ ‐ * * 2 1% 1 1% 2 1% * * 1 1% 1 1% Warsaw, Poland 2 * 1 * 1 * * * 1 1% * * 1 * 1 * * 1% 1 1% 1 * 1 * 1 1% 1 * 2 1% * * Karachi, Pakistan 2 * 1 * 1 * 1 1% 1 * ‐ ‐ ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 1 * 1 * 1 * 2 1% ‐ ‐ Buenos Aires, Argentina 2 * 1 * 1 * 1 * 1 1% ‐ ‐ ‐ ‐ 1 * * 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% 1 * 1 * Tel Aviv, Israel 1 * 1 * * * * * * * * * * * * * * 1% 2 1% J 2 1% J * * 1 * * * 1 1% ‐ ‐ * * 1 * Cairo, Egypt 1 * ‐ ‐ 1 * * * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * * * * * 1 * ‐ ‐ ‐ ‐ 1 * Guangzhou, China 1 * ‐ ‐ 1 * * * 1 * ‐ ‐ 1 1% G * * 1 * ‐ ‐ 1 * * * ‐ ‐ 1 * * * * * 1 * Tehran, Iran 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * 1 * * * ‐ ‐ * * 1 * 1 1% ‐ ‐ ‐ ‐ 1 * * * Jakarta, Indonesia 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 1500 300% 738 300% 762 300% 555 300% 494 300% 451 300% 349 300% 920 300% 1 1% G 231 300% 626 300% 874 300% 540 300% 502 300% 458 300% 858 300% 642 300% Sigma Table of Contents Business Owner Yes No P Q 77 39 13 34% * 10 26% * 4 11% * 6 15% * 8 21% * 6 17% * 4 10% * 4 11% * 7 19% Q* 3 7% * 2 5% * 3 9% * 2 6% * 4 10% * 7 17% Q* 5 13% * 2 5% * 2 4% * 2 6% * 2 5% * 1 4% * 1 3% * 1 1% * 3 7% * 1 2% * 1 1% * * 1% * 1 3% * 1 3% * * 1% * 1 1% * * 1% * 2 5% Q* * 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 3% Q* ‐ ‐ * 1 4% Q* 1 3% Q* * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 116 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 927 461 159 35% 115 58 20 34% 889 442 152 34% 604 306 102 33% 400 194 70 36% 121 26% 18 31% 113 26% 79 26% 52 27% 104 22% P 96 21% 7 13% 68 22% 40 21% 9 16% 101 23% R 92 21% 59 19% 42 22% 91 20% 13 23% 86 19% 61 20% 38 20% 80 17% 8 14% 79 18% 52 17% 35 18% 55 12% 7 12% 52 12% 38 12% 21 11% 54 12% 8 13% 51 11% 38 12% 20 11% 45 10% 43 10% 32 10% 20 11% 48 11% 9 16% S 4 6% 47 11% 28 9% 23 12% 49 11% 4 6% 47 11% 30 10% 21 11% 47 10% 5 9% 46 10% 33 11% 17 9% 46 10% 7 13% 41 9% 14 7% 43 9% 5 8% 42 9% 35 11% U 28 9% 19 10% 34 7% 33 7% 26 9% 14 7% 33 7% 8 13% S 7 12% 32 7% 10 5% 29 6% 3 6% 28 6% 28 9% U 17 6% 14 7% 26 6% 3 5% 24 5% 14 5% 14 7% 25 5% 3 5% 24 5% 17 6% 10 5% 24 5% 3 5% 23 5% 15 5% 11 5% 18 4% 1 3% 18 4% 11 4% 9 4% 18 4% 2 3% 17 4% 12 4% 6 3% 18 4% 1 2% 17 4% 9 3% 9 5% 15 3% 4 7% S 1 2% 14 3% 12 4% 6 3% 12 3% 12 3% 7 2% 6 3% 10 2% 1 1% 10 2% 6 2% 5 3% 10 2% * 1% 10 2% 6 2% 5 3% 8 2% 2 3% 7 2% 6 2% 2 1% 7 1% 1 2% 7 2% 6 2% 2 1% 7 2% 1 1% 7 2% 6 2% 2 1% 7 2% 1 1% 7 2% 5 2% 2 1% 7 1% * 1% 7 1% 4 1% 3 2% 4 1% 2 4% S * 1% 4 1% 5 2% 1 1% 4 1% 4 1% 3 1% 2 1% 5 1% ‐ ‐ 5 1% 3 1% 2 1% 5 1% ‐ ‐ 5 1% 3 1% 2 1% 4 1% 1 1% 4 1% 2 1% 3 2% 3 1% 1 1% 3 1% 1 * 2 1% 2 * 1 1% 2 1% 2 1% 1 * 3 1% ‐ ‐ 3 1% 1 * 1 1% 1 * 1 * 2 1% * * 1 * 2 1% ‐ ‐ 1 * 1 2% S 1 2% S * 1% 1 * 1 * 1 * 1 * 1 * * 1% 1 * * * 1 * 1 * ‐ ‐ 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * * * 1 * ‐ ‐ 1 * * * 1 * 1 * 1 1% S 174 300% ‐ ‐ 1 * ‐ ‐ 1326 300% 919 300% 581 300% 1384 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) United States Total the US Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M 144 81 17 21% 453 209 44 21% 404 210 52 25% 606 300 73 24% 395 200 40 20% 373 232 57 25% 352 127 29 23% 276 141 27 19% Chief Income Earner Yes No N O 525 257 58 22% 476 243 55 23% 116 54 13 24% Business Owner Yes No P Q 885 446 100 22% Senior Executive/Decision Yes No R S 136 65 14 22% 865 435 99 23% Employment Status Total Non T U 661 325 73 22% 340 175 40 23% Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 1001 500 113 23% 484 247 52 21% 517 253 60 24% 329 182 32 17% 330 158 37 24% New York City, United States 107 21% 56 23% 50 20% 39 22% 32 20% 342 160 44 27% C 36 22% 15 19% 44 21% 48 23% 66 22% 41 20% 46 20% 28 22% 33 23% 53 21% 53 22% 11 20% 96 22% 13 21% 93 21% 66 20% 41 24% Boston, United States 100 20% 43 18% 57 22% 32 17% 33 21% 35 22% 16 19% 44 21% 40 19% 66 22% 34 17% 21 17% 26 18% 53 21% 47 19% 10 18% 90 20% 11 17% 89 20% 63 19% 37 21% Toronto, Canada 94 19% 47 19% 48 19% 37 20% 29 19% 28 17% 14 18% 39 19% 41 19% 56 19% 38 19% 23 18% 21 15% 44 17% 50 21% 8 14% 86 19% 7 10% 38 21% 87 17% 36 15% 31 17% 27 17% 30 19% 30 14% 52 17% 35 17% 21 16% 21 15% 6 11% 81 18% 8 13% 54 16% 34 19% 42 17% 20 11% 22 17% 26 18% 37 15% 6 11% 76 17% 8 13% 74 17% 59 18% 23 13% 36 14% 33 18% 33 16% 21 16% 21 15% 42 16% 40 17% 12 22% 70 16% 12 19% 70 16% 52 16% 30 17% 73 15% 28 11% 19 12% 32 15% 24 11% 38 13% 29 12% 21 16% 24 17% 35 14% 39 16% 5 10% 68 15% 6 9% 29 17% 29 12% 19 12% 22 14% 31 15% 26 12% 41 14% 30 13% 19 15% 17 12% 28 11% 6 12% 60 14% 7 11% 43 13% 24 13% Paris, France 65 13% 23 9% 13 8% 13 16% 31 15% 21 10% 35 12% 30 15% 32 14% 16 12% 17 12% 31 12% 6 10% 60 13% 9 14% 56 13% 40 12% 25 14% 62 12% 31 13% 34 18% DE 18 10% 19 12% Amsterdam, The Netherlands 42 17% A 31 12% 39 16% N 34 14% 68 16% R 60 14% 44 14% 67 13% 35 19% DE 26 14% 20 13% Chicago, United States 45 18% A 37 15% 39 20% I 35 17% I 26 13% 41 18% London, United Kingdom 20 25% GH 17 21% H 10 12% 56 19% J 43 14% 35 15% 46 19% 41 20% F 29 14% 27 13% 82 16% 33 21% C 27 17% 33 16% Los Angeles, United States 29 18% C 22 14% 51 20% O 45 18% 36 15% 82 16% 19 23% H 9 11% 39 18% Zurich, Switzerland 51 20% A 41 16% 87 20% R 79 18% 57 17% Washington, United States 53 23% L 50 22% M 46 20% 18 11% 7 9% 28 13% 27 13% 35 12% 27 13% 30 13% 36 14% 26 11% 9 17% 53 12% 8 13% 54 12% 41 12% 22 12% 62 12% 28 11% 34 13% 17 9% 21 13% 4 5% 22 11% 24 10% 32 13% 5 10% 56 13% 8 12% 54 12% 43 13% 19 11% 22 9% 22 12% 20 12% 12 8% 5 6% 21 8% 49 11% 6 9% 48 11% 34 10% 20 11% 14 7% 16 10% 7 8% 23 11% 34 11% 15 8% 12 10% 13 9% 28 11% 4 7% 46 10% 6 9% 44 10% 34 10% 16 9% Copenhagen, Denmark 47 9% 22 9% 13 7% 17 11% 20 12% C 17 10% 33 14% N 21 9% 5 9% 30 12% B 25 10% 31 14% L 24 11% 11 8% 50 10% 26 13% F 20 10% 22 11% Oslo, Norway 32 13% A 20 8% 22 16% K 12 8% 29 11% 54 11% 43 14% J 32 11% 19 9% Rome, Italy 35 17% FG 23 11% 19 15% M 15 12% 13 9% Stockholm, Sweden 27 17% CD 23 14% 6 8% 15 7% 28 9% 19 9% 17 7% 13 11% 16 11% 26 10% 21 9% 5 10% 41 9% 6 9% 41 9% 31 9% 16 9% Auckland, New Zealand 44 9% 21 9% 22 9% 13 7% 13 8% 17 11% 6 7% 17 8% 25 12% G 21 10% 28 9% 16 8% 18 8% 10 8% 15 11% 23 9% 21 9% 5 9% 39 9% 8 12% 36 8% 30 9% 13 8% Abu Dhabi, United Arab Emirates 32 6% 15 8% 7 5% 10 6% 5 6% 14 7% 14 7% 20 7% 12 6% 16 7% 7 5% 9 7% 17 7% 15 6% 4 8% 28 6% 5 8% 27 6% 21 7% 11 6% 28 6% 21 9% B 15 6% 11 4% Tokyo, Japan 13 5% 7 4% 5 3% 14 7% 8 4% 15 5% 14 7% 15 6% 7 6% 6 5% 13 5% 16 6% 5 10% 23 5% 6 9% 23 5% 19 6% 9 5% Berlin, Germany 27 5% 16 7% 11 4% 10 6% E 10 7% 3 2% 7 8% H 5 6% 12 6% 10 5% 15 5% 12 6% 10 4% 8 6% 9 7% 13 5% 14 6% 2 3% 25 6% 2 3% 25 6% 19 6% 8 5% Rio de Janeiro, Brazil 25 5% 15 6% 10 4% 16 9% DE 14 7% E 6 3% 8 5% 5 7% 11 5% 8 4% 10 3% 6 4% 5 4% 1 2% 24 5% 2 2% 23 5% 17 5% 8 4% 15 6% 9 4% 10 5% 8 5% 7 4% 5 6% 9 4% 10 5% 12 4% 10 4% 6 5% 9 6% 17 7% O 14 6% 7 3% 24 5% 15 7% I 12 6% 14 6% Helsinki, Finland 10 4% 2 4% 22 5% 3 4% 22 5% 19 6% 5 3% Hong Kong, China 19 4% 11 5% 8 3% 8 4% 6 3% 6 4% 2 2% 8 4% 10 5% 11 4% 8 4% 7 3% 5 4% 7 5% 9 4% 10 4% 14 3% 15 4% 5 3% 16 3% 7 3% 9 4% 4 2% 7 4% 6 4% 2 3% 4 2% 10 5% 9 3% 7 4% 9 4% 3 2% 4 3% 7 3% 10 4% 5 7% S 1 1% 15 3% Osaka, Japan 6 10% Q 1 3% 16 4% 9 3% 8 4% 15 3% Madrid, Spain 15 3% 7 3% 8 3% 7 4% 4 3% 4 2% 3 4% 6 3% 6 3% 8 3% 7 3% 5 2% 4 3% 6 4% 5 2% 10 4% 1 2% 14 3% 2 3% 13 3% 10 3% 5 3% Mexico City, Mexico 15 3% 2 1% 7 4% 4 3% 4 2% 6 3% 3 1% 7 2% 7 4% 9 4% 3 2% 3 2% 10 4% 5 2% 3 6% 11 3% 4 6% 11 3% 8 3% 6 4% Singapore, Singapore 13 3% 12 5% B 7 3% 6 2% 7 4% 4 2% 3 2% 6 7% GH 1 1% 5 3% 7 3% 10 3% 3 2% 3 1% 2 2% 6 3% 2 3% 12 3% 3 4% 11 2% 10 3% 3 2% 12 2% 7 3% 5 2% 3 2% 6 4% 3 2% 3 4% 5 2% 4 2% 8 3% 5 2% 4 2% 4 3% 8 5% KL 5 3% 7 3% Brussels, Belgium 7 3% 5 2% 1 2% 11 2% 2 3% 10 2% 8 3% 4 2% Buenos Aires, Argentina 9 2% 6 3% 3 1% 3 2% 3 2% 3 2% 2 1% 4 1% 5 3% 4 2% 3 3% 2 2% 5 2% 4 2% 1 1% 9 2% 1 1% 8 2% 6 2% 3 2% 8 2% 5 2% 3 1% 3 2% 2 1% 3 2% 4 5% GH ‐ ‐ 3 2% Tel Aviv, Israel 4 2% 4 2% 6 2% 2 1% 3 1% 2 2% 2 2% 5 2% 3 1% 1 1% 7 2% 2 3% 6 1% 7 2% 1 1% Beijing, China 8 2% 5 2% 3 1% 3 2% 3 2% 1 1% 1 2% 4 2% 2 1% 3 1% 5 2% 3 1% 3 3% 1 1% 5 2% 3 1% 1 2% 7 1% 1 1% 7 2% 6 2% 2 1% Sao Paulo, Brazil 7 1% 5 2% 2 1% 3 2% 2 1% 2 1% 2 2% 3 2% 2 1% 5 2% 2 1% 2 1% 2 1% 4 2% 3 1% 4 1% 4 2% 3 1% 4 1% 3 2% 1 1% 2 1% * 1% 2 1% 4 2% 4 1% 3 1% 3 1% 3 2% 3 1% 3 1% 4 1% 4 1% 3 2% Cape Town, South Africa 5 1% 3 1% 2 1% 2 1% 2 1% 1 1% 1 1% 2 1% 3 1% 4 1% 1 1% 1 * 2 2% 4 2% 1 1% 3 1% 4 1% 1 * 5 1% 1 * 4 2% 3 2% 1 1% * * * 1% 2 1% 3 1% 2 1% 3 2% 2 1% 2 1% 2 1% 3 1% 2 4% Q ‐ ‐ 3 1% Seoul, South Korea 2 2% K 1 1% 3 4% S 2 4% S 2 3% S 1 1% 5 1% 7 1% 2 4% Q 2 3% 5 1% Warsaw, Poland 4 3% K 1 1% 4 1% 3 1% 2 1% Bangkok, Thailand 4 1% 3 1% 1 * 1 1% 2 1% 2 1% 1 1% 1 1% 2 1% 2 1% 2 1% 3 1% 1 1% * * 3 1% 1 * 4 1% 1 * 4 1% 3 1% 1 * 2 1% 1 1% 1 * 1 1% 2 1% 1 1% 2 1% 2 1% 2 1% * * 2 1% 2 1% 2 1% 2 3% S * 1% 2 1% Casablanca, Morocco 3 1% 2 1% 2 1% Jakarta, Indonesia 4 1% 3 1% 1 * * * 2 1% 1 1% 1 1% 1 * 2 1% 3 1% 1 * 1 * 1 * 2 2% * * 2 1% 2 1% 2 1% 1 * 1 1% 2 2% 1 * 1 1% 2 1% 2 1% 1 1% 2 1% 1 1% 2 1% 2 * 2 1% 1 1% Moscow, Russia 4 1% 2 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 * * * 1 1% 1 1% 4 1% 3 1% 2 1% 2 1% 3 1% 1 * 2 1% * * 1 * 3 1% 3 1% 3 2% I 1 * 2 1% 4 1% 2 2% H ‐ ‐ 1 1% Kuala Lumpur, Malaysia 4 2% DE 1 1% 2 3% S 2 2% S 1 1% 3 1% 4 1% 4 1% O 2 1% 1 * Cairo, Egypt 1 * 1 1% 2 1% Shanghai, China 3 1% 1 * 1 1% 1 1% 1 1% * * ‐ ‐ 2 1% * * 2 1% 1 * 1 1% 1 * 1 1% Istanbul, Turkey 2 * 1 * 2 1% 2 1% 1 * ‐ ‐ ‐ ‐ 2 1% * * 2 1% ‐ ‐ 1 * 1 1% Mumbai, India 2 * 1 * 1 * 1 1% 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% 1 * * * ‐ ‐ 1 1% Budapest, Hungary 2 * ‐ ‐ 2 1% 1 * 1 1% * * ‐ ‐ 1 1% * * 1 * 1 1% 1 * Mecca, Saudi Arabia 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * * * 1 * ‐ ‐ * * 1 * ‐ ‐ Guangzhou, China 1 * * * 1 * ‐ ‐ 1 * * * ‐ ‐ 1 * ‐ ‐ * * 1 * 1 * 5 1% 5 1% 1 3% Q * 1% 3 1% 1 * 2 1% 2 4% Q 2 3% Q ‐ ‐ 3 1% 1 * 1 1% 3 1% 1 2% 3 1% 3 1% 1 * 1 1% 1 1% ‐ ‐ 3 1% ‐ ‐ 3 1% 2 * 1 1% 1 1% 1 * 2 1% 1 2% 2 * 1 1% 2 * 2 1% 1 * 1 1% 1 * 1 * 1 * 2 1% ‐ ‐ * * 2 1% * * 1 * 2 * * * 1 1% K * * ‐ ‐ 1 * * * * 1% 1 * 1 1% S 1 2% S * 1% 1 * 1 1% 1 2% Q 1 1% 1 * ‐ ‐ ‐ ‐ 1 * * * ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 1% T * * * * * * ‐ ‐ 3 1% 2 * 1 * Karachi, Pakistan 1 * ‐ ‐ 1 * * * 1 * ‐ ‐ ‐ ‐ * * 1 * 1 * * * ‐ ‐ * * 1 * 1 * * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * 1 1% S ‐ ‐ 1 * * * 1 1% Q ‐ ‐ * * Tehran, Iran * * * * ‐ ‐ 1500 300% 742 300% 758 300% 547 300% 473 300% 480 300% 243 300% 628 300% 629 300% 899 300% 601 300% 697 300% 381 300% 422 300% 772 300% 728 300% 163 300% 1337 300% 194 300% 1306 300% 976 300% 524 300% Sigma Table of Contents Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Argentina Total Argentina Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 417 398 91 23% 192 200 47 24% 225 198 44 22% Under 35 C Sydney, Australia 80 20% 43 21% 37 19% 180 198 54 27% E 25 13% Zurich, Switzerland 77 19% 38 19% 39 20% 26 13% Toronto, Canada 76 19% 40 20% 36 18% 23 12% New York City, United States 71 18% 29 15% 42 21% 42 21% London, United Kingdom 62 16% 29 14% 33 17% 35 18% Rio de Janeiro, Brazil 59 15% 24 12% 35 18% 38 19% Tokyo, Japan 57 14% 25 13% 32 16% Rome, Italy 55 14% 24 12% 31 15% 37 19% E 26 13% Los Angeles, United States 55 14% 25 13% 30 15% Abu Dhabi, United Arab Emirates 55 14% 17 8% Berlin, Germany 40 10% 38 19% B 23 11% 17 9% 20 10% Madrid, Spain 35 9% 21 10% 14 7% 20 10% Amsterdam, The Netherlands 31 8% 19 10% 12 6% 9 5% Stockholm, Sweden 30 8% 16 8% 14 7% 9 5% Washington, United States 28 7% 12 6% 16 8% 17 9% 36 18% E 18 9% Hong Kong, China 28 7% 12 6% 16 8% 15 7% Copenhagen, Denmark 27 7% 15 8% 12 6% 3 2% Sao Paulo, Brazil 26 6% 15 8% 10 5% 15 8% Boston, United States 26 6% 14 7% 11 6% 17 8% Oslo, Norway 21 5% 9 4% 12 6% 7 3% Chicago, United States 20 5% 14 7% 6 3% Osaka, Japan 20 5% 6 3% 13 7% 16 8% E 9 5% Auckland, New Zealand 17 4% 9 5% 8 4% 7 4% Mexico City, Mexico 15 4% 5 3% 10 5% 9 5% Helsinki, Finland 13 3% 5 3% 8 4% 5 2% Beijing, China 12 3% 4 2% 8 4% Guangzhou, China 7 2% 3 2% 4 2% 11 6% D 6 3% Seoul, South Korea 7 2% 3 1% 5 2% 5 3% Moscow, Russia 6 2% 4 2% 2 1% 4 2% Mecca, Saudi Arabia 6 1% 2 1% 4 2% 4 2% Brussels, Belgium 6 1% 4 2% 2 1% 2 1% Singapore, Singapore 5 1% 4 2% 1 * 2 1% Budapest, Hungary 5 1% 3 2% 2 1% 3 2% Shanghai, China 4 1% * * 4 2% 3 1% Cairo, Egypt 4 1% 2 1% 2 1% 4 2% Jakarta, Indonesia 4 1% 2 1% 2 1% 1 * Kuala Lumpur, Malaysia 4 1% 2 1% 2 1% 2 1% Karachi, Pakistan 2 * 2 1% ‐ ‐ 2 1% Bangkok, Thailand 2 * 2 1% ‐ ‐ 2 1% Tehran, Iran 2 * ‐ ‐ 2 1% 2 1% Warsaw, Poland 2 * ‐ ‐ 2 1% 2 1% Istanbul, Turkey 1 * ‐ ‐ 1 1% 1 1% Tel Aviv, Israel 1 * 1 * ‐ ‐ ‐ ‐ Cape Town, South Africa 1 * * * * * ‐ ‐ Casablanca, Morocco 1 * * * * * ‐ ‐ 1193 300% 599 300% 594 300% 593 300% Sigma Table of Contents Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 129 114 27 24% E* 32 28% C* 23 20% * 28 25% C* 20 18% * 12 10% * 12 11% * 15 13% * 16 14% * 14 13% * 19 17% * 10 9% * 8 7% * 12 10% * 8 7% * 6 5% * 9 8% * 10 9% C* 9 8% * 4 3% * 6 6% * 4 4% * 8 7% * 6 5% * 2 2% * 4 3% * ‐ ‐ * 1 1% * 2 2% * ‐ ‐ * 1 1% * 1 1% * 3 3% * 2 1% * 2 1% * * * * 3 3% * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 341 300% 108 86 10 12% * 22 26% C* 28 33% C* 25 29% C* 9 11% * 15 17% * 9 10% * 5 5% * 13 15% * 5 6% * 18 21% C* 10 12% * 6 7% * 10 12% C* 13 16% C* 5 6% * 4 4% * 14 16% C* 1 1% * 5 6% * 7 9% * ‐ ‐ * 2 3% * 5 5% * 3 4% * 4 5% * * * * * * * ‐ ‐ * 2 2% * 2 2% * 2 3% * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 259 300% 188 210 51 24% 174 155 36 23% 31 15% 40 26% F 30 20% 39 19% 29 14% 40 19% 37 24% F 27 17% 31 15% 26 17% 44 21% G 36 17% 12 8% 16 11% 31 15% 22 14% 36 17% 18 11% 27 13% 23 15% 19 9% 17 11% 18 9% 16 10% 12 6% 12 8% 10 5% 14 9% 19 9% 9 6% 17 8% 9 6% 8 4% 14 9% 17 8% 8 5% 14 7% 10 7% 6 3% 11 7% 13 6% 7 5% 13 6% 6 4% 4 2% 10 7% F 2 1% 11 5% 6 3% 5 3% 9 4% 3 2% 5 2% 2 2% 6 3% 1 1% 6 3% ‐ ‐ 3 2% 2 2% 3 2% 2 1% 1 * 3 2% 2 1% 2 1% 3 1% 2 1% 4 2% ‐ ‐ 2 1% 2 2% ‐ ‐ 2 1% 4 2% F ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 1% 2 1% ‐ ‐ * * 1 1% ‐ ‐ 1 * ‐ ‐ * * ‐ ‐ * * 631 300% 465 300% High H 55 32 4 13% * 9 28% F* 8 24% * 11 33% F* 5 16% * 5 15% * 3 9% * 5 15% * 2 7% * 1 4% * 5 15% * 3 11% * * 1% * 6 19% FG* 6 20% F* * 1% * 2 6% * 4 13% F* * 1% * 1 3% * 4 12% F* ‐ ‐ * ‐ ‐ * 3 10% F* 2 5% * 2 7% * ‐ ‐ * ‐ ‐ * 1 2% * * 1% * ‐ ‐ * 1 2% * 1 4% F* * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * * 1% * 97 300% Marital Status Married Other I J Low K Education Medium L High M 158 133 27 20% 259 265 64 24% 149 247 55 22% 136 102 27 26% 132 48 9 19% 215 190 47 25% 202 208 44 21% 42 31% J 26 20% 38 14% 48 20% 23 23% 8 16% 44 23% 35 17% 51 19% 36 15% 41 20% 38 14% 48 20% 14 29% K 8 17% 36 19% 38 29% J 21 16% 27 26% K 19 19% 28 13% 50 19% 17 17% 5 10% 15 11% 47 18% 49 20% M 34 14% 48 25% O 32 17% 16 16% 27 14% 35 17% 13 10% 46 17% 9 9% 12 24% K 3 7% 25 13% 34 16% 14 11% 42 16% 17 17% 6 12% 21 11% 36 17% 20 15% 35 13% 31 16% 24 12% 15 11% 23 18% 39 19% N 23 11% 13 10% 11 8% 46 19% LM 34 14% Chief Income Earner Yes No N O 39 19% 12 12% 4 7% 40 15% 39 16% M 39 16% 11 10% 6 11% 16 8% 31 12% 30 12% 20 19% 5 11% 32 17% 26 10% 23 9% 12 12% 4 8% 17 9% 22 11% 24 9% 27 11% 5 5% 3 6% 14 8% 20 10% 11 8% 19 7% 15 6% 11 11% 5 10% 19 10% 12 6% 17 13% J 6 5% 13 5% 11 5% 9 9% 20 8% 7 7% 21 11% O 10 5% 9 4% 22 8% 9 20% KL 2 4% 19 9% 7 5% 21 8% 14 11% J 8 6% 13 5% 20 8% M 11 5% 7 7% M 8 8% 18 7% 19 8% 4 4% 6 5% 19 7% 17 7% 9 7% 11 4% 8 3% 2 1% 18 7% I 17 6% 18 7% L 11 5% 3 2% 1 1% 11 6% 17 8% 8 16% KL 3 6% 19 10% O 12 6% 8 4% 13 6% 7 7% 1 2% 15 8% 10 5% 7 6% 10 6% 10 5% 1 1% 6 12% K 1 3% 2 1% 7 7% 2 3% 8 4% 18 8% N 11 5% 6 13% KL 1 2% 13 7% 5 2% 4 2% 11 5% 5 4% 12 5% 6 3% 5 5% 7 6% 7 3% 1 1% 5 5% 4 3% 9 3% 13 5% L 5 2% 7 3% 9 3% 10 4% 1 1% 4 8% K 1 2% 6 3% 3 2% 2 1% 1 1% 6 2% 5 2% 1 1% 2 3% 1 1% 10 5% N 6 3% 1 1% 7 2% 5 2% 2 2% ‐ ‐ 2 1% 5 2% 2 1% 4 2% 4 1% 2 2% * 1% 3 1% 3 2% 2 1% 4 2% 5 2% 1 1% ‐ ‐ 2 1% 4 2% 3 2% 3 1% 3 1% 1 1% 2 3% 5 3% * * 3 2% 2 1% 2 1% 2 2% 4 2% 1 1% * * 5 2% 3 1% 1 1% 2 4% K 1 2% * * 5 2% 2 1% 3 1% 3 1% 1 1% * 1% 2 1% 3 1% 2 2% 2 1% 3 1% ‐ ‐ 1 2% 2 1% 2 1% ‐ ‐ 4 2% 3 1% 1 1% ‐ ‐ 3 2% 1 * ‐ ‐ 4 1% 3 1% ‐ ‐ * 1% 2 1% 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * ‐ ‐ 1 1% * 1% * * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * * * * * ‐ ‐ ‐ ‐ * * * * * * * * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 400 300% 794 300% 742 300% 306 300% 1 2% K 1 2% K 1 2% K 145 300% 570 300% 623 300% Business Owner Yes No P Q 54 49 17 35% Q* 8 15% * 11 23% * 13 26% * 11 23% * 4 8% * 5 9% * 9 19% * 1 1% * 6 13% * 8 16% * 6 11% * 5 11% * 3 5% * 4 7% * 1 2% * 3 7% * 1 2% * 5 10% * 1 2% * 4 8% * 3 5% * 2 5% * 3 5% * * 1% * 1 1% * ‐ ‐ * 2 4% * 2 5% * 2 4% * ‐ ‐ * ‐ ‐ * 2 4% * * 1% * 2 3% * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% Q* ‐ ‐ * 148 300% 363 348 74 21% 72 21% 66 19% 63 18% 60 17% 58 17% 54 16% 48 14% 54 16% P 49 14% 47 13% 34 10% 29 8% 28 8% 27 8% 27 8% 24 7% 26 7% 20 6% 25 7% 16 5% 17 5% 17 5% 15 4% 15 4% 12 4% 12 3% 6 2% 5 1% 4 1% 6 2% 6 2% 3 1% 5 1% 3 1% 2 1% 4 1% 4 1% 2 1% 2 1% 2 * 2 * 1 * 1 * ‐ ‐ 1 * 1045 300% Senior Executive/Decision Yes No R S 69 56 13 22% * 7 12% * 14 26% * 13 24% * 9 17% * 6 10% * 5 9% * 10 17% * 1 3% * 8 14% * 13 23% S* 8 13% * 3 6% * 3 6% * 5 10% * 3 4% * 3 6% * 4 7% * 6 12% * 2 4% * 6 10% * 3 5% * 2 4% * 2 3% * * 1% * 1 2% * 1 2% * 2 3% * 4 7% S* 2 3% * ‐ ‐ * 1 3% * 3 5% S* * 1% * 2 3% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% S* ‐ ‐ * 168 300% Employment Status Total Non T U 348 342 79 23% 283 245 64 26% 134 152 27 18% 73 21% 50 20% 30 20% 63 18% 52 21% 25 16% 63 18% 20 13% 62 18% 56 23% U 36 15% 56 16% 42 17% 20 13% 54 16% 33 13% 26 17% 47 14% 32 13% 25 16% 54 16% R 47 14% 36 15% 19 12% 26 11% 42 12% 40 16% 29 19% T 14 9% 36 23% 32 9% 22 9% 18 12% 31 9% 17 7% 17 11% 27 8% 24 10% 6 4% 25 7% 26 8% 26 11% U 10 4% 24 7% 15 6% 19 12% T 13 8% 23 7% 19 6% 23 9% U 20 8% 6 4% 23 7% 18 7% 7 5% 15 4% 16 7% 4 3% 17 5% 4 1% 17 5% 9 4% 16 11% T 11 7% 4 3% 5 3% 15 5% 15 6% 3 2% 15 4% 6 2% 9 6% 12 3% 9 4% 4 3% 11 3% 3 1% 6 2% 1 1% 3 1% 2 1% 9 6% T 6 4% T 6 4% 4 1% 2 1% 4 2% 6 2% 2 1% 4 3% 4 1% 3 1% 3 2% 2 1% 5 2% ‐ ‐ 5 1% 3 1% 2 2% 3 1% 2 1% 3 2% 4 1% 2 1% 2 1% 3 1% 2 1% 2 1% 4 1% 2 1% 2 1% 2 1% 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% 1 * 1 * ‐ ‐ 1 * * * * * ‐ ‐ 1 * ‐ ‐ 1 * * * * * 1025 300% 736 300% 457 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Australia Total Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 488 243 61 25% 215 127 36 29% 273 116 25 21% Toronto, Canada 49 20% 25 20% 24 20% Paris, France 48 20% 19 15% New York City, United States 44 18% 17 13% Singapore, Singapore 44 18% 20 16% 29 25% A 27 24% A 24 20% London, United Kingdom 42 17% 19 15% 23 20% Abu Dhabi, United Arab Emirates 41 17% 16 13% 24 21% Auckland, New Zealand 38 16% 19 15% 19 17% Stockholm, Sweden 38 15% 23 18% 14 12% Copenhagen, Denmark 35 15% 17 13% 18 16% Hong Kong, China 26 11% 15 12% 11 10% Oslo, Norway 23 10% 16 13% 7 6% Helsinki, Finland 22 9% 11 9% 11 9% Amsterdam, The Netherlands 21 8% 12 10% 8 7% Los Angeles, United States 20 8% 8 6% 12 10% Tokyo, Japan 19 8% 11 9% 8 7% Rome, Italy 18 8% 8 6% 11 9% Berlin, Germany 17 7% 10 8% 7 6% Osaka, Japan 14 6% 9 7% 5 4% Washington, United States 12 5% 5 4% 7 6% Boston, United States 10 4% 7 5% 3 2% Beijing, China 9 4% 6 5% 2 2% Kuala Lumpur, Malaysia 8 3% 3 3% 5 4% Bangkok, Thailand 8 3% 1 1% Brussels, Belgium 8 3% 7 6% B 6 5% Seoul, South Korea 6 3% 1 1% 5 4% Madrid, Spain 6 3% 2 2% 4 3% Shanghai, China 5 2% * * 2 2% 1 1% Mumbai, India 5 2% 5 4% B 3 2% Chicago, United States 4 2% 1 1% 3 3% Cape Town, South Africa 4 1% ‐ ‐ Rio de Janeiro, Brazil 4 1% 4 3% B 3 2% 1 1% Sao Paulo, Brazil 3 1% 3 3% ‐ ‐ Jakarta, Indonesia 3 1% 2 2% * * Guangzhou, China 2 1% 1 1% 1 1% Buenos Aires, Argentina 2 1% 2 1% * * Budapest, Hungary 2 1% 1 * 1 1% Istanbul, Turkey 2 1% 2 1% ‐ ‐ Mecca, Saudi Arabia 1 1% 1 1% * * 1 * * * 1 1% Warsaw, Poland Mexico City, Mexico 1 * 1 1% ‐ ‐ Tel Aviv, Israel 1 * 1 1% * * Casablanca, Morocco 1 * 1 1% ‐ ‐ Karachi, Pakistan * * * * * * Cairo, Egypt * * * * ‐ ‐ Tehran, Iran * * * * ‐ ‐ Moscow, Russia Sigma Table of Contents * * ‐ ‐ * * 729 300% 381 300% 348 300% Under 35 C 168 107 24 23% * 20 18% * 24 22% * 23 22% * 17 16% * 21 20% * 19 17% * 11 11% * 13 12% * 14 13% * 12 11% * 7 6% * 9 8% * 12 11% * 9 9% * 11 10% E* 12 11% * 7 7% * 8 7% * 8 7% * 4 4% * 4 4% * 2 1% * 2 2% * * * * 5 4% * 3 3% * 4 3% * 3 3% * 2 1% * 2 2% * 3 3% * 2 2% * ‐ ‐ * * * * 1 1% * 1 1% * 1 1% * * * * * * * ‐ ‐ * 1 1% * 1 1% * * * * * * * * * * ‐ ‐ * 321 300% Age 35 to 49 D 177 80 20 24% 17 22% 16 20% 10 12% 15 18% 12 14% 14 17% 16 20% 13 16% 12 15% 7 9% 9 11% 8 11% 6 8% 7 9% 7 9% 5 6% 6 7% 4 4% 3 3% 5 6% 3 4% 4 5% 3 3% 6 7% C 2 2% 2 2% 1 1% 1 1% 2 2% 1 1% * * ‐ ‐ 2 2% 2 2% 1 1% ‐ ‐ * 1% 1 1% * * 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * 240 300% 50 to 64 E Low F 143 56 17 31% * 12 21% * 9 15% * 11 20% * 12 21% * 9 17% * 8 14% * 11 20% * 12 21% * 10 17% * 7 13% * 7 13% * 5 8% * 3 5% * 3 6% * 1 2% * 2 3% * 5 8% * 2 4% * 2 4% * 1 1% * 1 3% * 2 4% * 3 5% * 2 3% * * * * 2 3% * 1 1% * 1 2% * 1 2% * 1 2% * * 1% * 1 2% * 1 2% * * * * * * * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * * 1% * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 168 300% 102 55 15 27% * 7 12% * 13 23% * 8 14% * 5 9% * 6 12% * 10 18% * 11 19% * 10 19% * 7 13% * 8 14% * 5 10% * 4 8% * 4 7% * 5 10% * 5 8% * 7 12% * 6 10% * 2 3% * 3 5% * 1 2% * 4 8% * 1 3% * 1 1% * 2 4% * 1 3% * 1 2% * 4 7% GH* 1 1% * 1 1% * 2 3% * 1 2% * * * * * * * * * * 1 2% * 1 2% * ‐ ‐ * * 1% * 1 1% * ‐ ‐ * * * * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 164 300% Household Income Medium G 243 125 32 26% 27 21% 25 20% 26 20% 21 17% 23 19% 20 16% 20 16% 18 15% 19 15% 13 10% 14 11% 11 9% 12 9% 8 7% 10 8% 9 7% 8 7% 9 7% 5 4% 3 3% 4 3% 4 3% 4 3% 5 4% 3 3% 3 3% 1 1% 4 4% 2 1% 1 1% * * 3 3% 2 2% 1 1% 1 1% 1 1% * * * * * * 1 1% * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 375 300% High H 143 63 14 22% * 15 24% * 10 16% * 11 17% * 18 28% FG* 12 19% * 11 17% * 8 13% * 9 14% * 10 16% * 5 8% * 4 6% * 7 11% * 5 8% * 6 10% * 5 8% * 3 5% * 4 6% * 3 4% * 4 7% * 5 8% * 1 1% * 3 5% * 3 5% * * 1% * 2 3% * 2 3% * * 1% * ‐ ‐ * 2 3% * 1 2% * 2 4% G* ‐ ‐ * * 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * * 1% * * * * ‐ ‐ * * 1% * ‐ ‐ * * 1% * * 1% * * 1% * * * * 190 300% Marital Status Married Other I J Low K Education Medium L High M Australia Chief Income Earner Yes No N O 237 96 25 26% 251 147 36 25% 145 63 14 23% 135 139 37 27% 208 41 10 24% 248 127 37 29% 240 116 24 21% 20 21% 28 19% 12 19% 28 20% 9 22% 21 17% 27 23% 18 19% 30 20% 12 19% 30 22% 6 14% 23 18% 25 22% 18 19% 26 17% 8 13% 26 19% 23 18% 22 19% 24 26% J 18 19% 19 13% 10 16% 23 17% 18 14% 26 22% 24 16% 11 18% 23 16% 10 24% K 10 25% K 8 20% 19 15% 23 20% 17 18% 24 16% 10 16% 24 17% 6 15% 21 17% 19 17% 17 18% 21 14% 11 17% 21 15% 7 17% 19 15% 19 16% 14 14% 24 16% 12 19% 19 14% 6 16% 20 16% 18 15% 12 13% 23 16% 8 13% 21 15% 6 14% 17 13% 19 16% 11 12% 15 10% 5 8% 17 12% 4 10% 12 9% 14 12% 7 8% 16 11% 5 8% 14 10% 5 12% 6 6% 16 11% 4 6% 14 10% 4 9% 19 15% O 12 10% 9 8% 5 6% 15 10% 4 7% 13 9% 3 8% 12 10% 8 7% 8 9% 12 8% 6 4% 2 5% 10 8% 10 8% 5 6% 14 9% 12 19% LM 5 8% 12 9% 2 5% 10 8% 9 8% 4 4% 4 7% 12 9% 2 4% 8 6% 11 9% 7 10% 9 6% 2 5% 11 9% 7 6% 6 7% 15 10% I 15 10% I 7 5% 3 4% 9 7% 2 4% 7 5% 7 6% 3 3% 9 6% 3 4% 7 5% 2 5% 2 2% 6 6% 3 2% 3 4% 4 3% 3 6% 7 5% 10 8% N 3 3% 2 2% 7 5% 4 3% * 1% 5 4% 4 3% 6 6% J 2 2% 2 2% 4 6% M 3 4% 5 3% 1 2% 3 3% 5 4% 6 4% 3 5% 4 3% 1 3% 6 5% 2 2% 3 3% 4 3% 1 1% 6 4% 1 2% 1 1% 1 1% 5 4% 2 3% 4 3% 1 3% 7 5% O 2 1% 3 3% 5 4% 5 4% 3 3% 3 2% 2 3% 3 2% 1 4% 5 4% 1 1% 1 1% 5 3% 1 2% 2 2% 2 4% 4 3% 1 1% 4 5% J 2 2% 1 * ‐ ‐ 4 3% 3 3% 1 * 2 1% 2 2% 2 2% 2 1% 2 4% L * 1% 1 4% K 1 3% 2 2% 2 1% 3 2% * 1% 1 1% 2 2% * * 3 2% 1 1% 2 2% * 1% ‐ ‐ 1 1% 2 2% ‐ ‐ 3 2% * * 4 3% O * * 2 2% 1 1% 1 1% 2 1% ‐ ‐ 3 2% ‐ ‐ 1 1% 1 1% 1 2% 1 1% 1 1% 2 1% 1 1% 1 1% 1 1% 1 2% 1 1% ‐ ‐ 1 1% 1 1% 1 1% 1 1% * 1% 1 1% * 1% 1 1% 1 1% 1 1% 1 1% * 1% 1 1% 1 1% * * ‐ ‐ ‐ ‐ 1 1% * * 1 1% * * 1 2% L 1 2% L 1 1% ‐ ‐ 1 1% ‐ ‐ * 1% * * 1 1% 3 3% 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 1% * * * * ‐ ‐ 1 1% ‐ ‐ * * 1 1% 1 1% ‐ ‐ 1 2% L * * * * 1 1% * * * * ‐ ‐ ‐ ‐ * 1% * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ * 1% * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * 1% * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * 287 300% 442 300% 190 300% 418 300% 122 300% 380 300% 349 300% Business Owner Yes No P Q 46 20 6 31% ** 2 9% ** 6 29% ** 6 30% ** 7 34% ** 3 13% ** 2 8% ** 3 17% ** 2 8% ** 2 11% ** 2 11% ** 2 10% ** 3 14% ** 1 3% ** 1 3% ** * 2% ** 1 6% ** 2 10% ** * 2% ** * 2% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 10% ** ‐ ‐ ** 1 7% ** * 2% ** 1 6% ** * 2% ** ‐ ‐ ** ‐ ‐ ** 1 5% ** ‐ ‐ ** * 2% ** ‐ ‐ ** ‐ ‐ ** 1 5% ** ‐ ‐ ** * 1% ** ‐ ‐ ** * 2% ** * 1% ** * 1% ** ‐ ‐ ** ‐ ‐ ** * 1% ** 60 300% 442 223 55 25% 47 21% 42 19% 38 17% 37 17% 39 18% 39 17% 35 16% 36 16% 33 15% 24 11% 21 10% 19 9% 20 9% 19 9% 19 8% 17 8% 16 7% 13 6% 12 5% 9 4% 9 4% 8 4% 8 4% 5 2% 6 3% 5 2% 5 2% 4 2% 4 2% 4 2% 4 2% 2 1% 3 1% 2 1% 2 1% 2 1% 1 * 1 1% 1 * 1 * 1 * 1 * * * * * * * ‐ ‐ 669 300% Senior Executive/Decision Yes No R S 62 27 10 36% * 4 15% * 6 23% * 7 24% * 9 32% S* 5 17% * 3 9% * 3 11% * 2 8% * 2 7% * 4 15% * 2 6% * 2 8% * 2 9% * 1 3% * 2 8% * 1 5% * 1 4% * 2 7% * * 1% * 1 3% * ‐ ‐ * * 1% * 1 3% * 2 8% * 1 5% * 1 5% * * 1% * 1 5% * * 1% * * 1% * 2 9% S* 1 3% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * * 2% * * 1% * * * * ‐ ‐ * ‐ ‐ * * * * 82 300% METRO V NON‐METRO W VIC/TAS X Region NSW/ACT Y QLD Z SA/NT a WA b 426 216 51 24% Employment Status Total Non T U 309 147 37 25% 179 96 24 25% 343 153 37 24% 45 21% 30 21% 18 19% 32 21% 42 19% 29 19% 19 20% 29 19% 38 17% 29 19% 15 16% 31 20% 35 16% 31 21% 13 13% 30 20% 37 17% 27 18% 15 16% 28 18% 38 18% 24 16% 17 17% 28 18% 145 90 24 27% * 17 18% * 19 21% * 13 15% * 14 15% * 14 15% * 13 14% * 19 21% * 11 12% * 12 14% * 11 12% * 10 11% * 4 4% * 7 8% * 5 6% * 9 10% * 10 11% * 7 8% * 6 7% * 6 7% * 2 3% * 4 4% * 3 3% * 2 2% * 4 5% * 4 4% * 1 2% * 3 3% * 1 2% * 2 2% * * 1% * 3 4% V* 2 3% * * * * 1 1% * ‐ ‐ * 1 1% * * 1% * 1 2% * 1 1% * ‐ ‐ * * * * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 269 300% 156 72 16 22% * 15 21% * 21 29% Y* 14 19% * 10 14% * 13 18% * 11 15% * 10 14% * 12 16% * 9 13% * 10 14% * 8 11% * 3 4% * 7 10% * 6 8% * 9 12% * 7 10% * 3 4% * 5 7% * 1 2% * 4 5% * 3 4% * 3 4% * 4 5% * 3 3% * 1 2% * 2 2% * 2 2% * 1 1% * 1 1% * ‐ ‐ * * 1% * 2 3% * * 1% * * 1% * * * * * 1% * ‐ ‐ * * 1% * * * * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 217 300% 135 67 14 21% * 10 14% * 10 15% * 16 24% * 16 24% * 11 16% * 11 17% * 13 19% * 9 13% * 9 13% * 6 9% * 7 10% * 5 7% * 3 4% * 8 12% * 5 8% * 3 5% * 7 10% * 6 9% * 4 6% * 3 5% * 2 3% * 2 3% * 2 3% * 2 3% * 2 3% * 2 3% * 3 4% * 1 2% * 1 2% * * 1% * 1 1% * 1 2% * * * * 1 2% * ‐ ‐ * * * * 2 3% * * 1% * * * * ‐ ‐ * * * * 1 1% * * 1% * * * * * * * * * * 201 300% 105 55 16 30% * 7 13% * 10 18% * 8 14% * 7 13% * 11 20% * 10 18% * 10 18% * 9 16% * 7 13% * 3 6% * 5 10% * 7 14% X* 7 14% Y* 5 9% * 4 8% * 5 10% * 3 6% * 2 4% * 3 5% * 1 2% * 3 5% * 3 6% * 2 3% * 1 2% * 2 3% * 1 2% * 1 1% * 2 3% * 1 1% * 1 2% * 2 4% * ‐ ‐ * 1 2% * * 1% * 1 2% * * * * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 165 300% 37 22 7 33% ** 10 45% ** 3 13% ** 1 5% ** 2 8% ** 3 15% ** 2 9% ** 2 8% ** 4 17% ** 8 38% ** 3 12% ** 2 10% ** 3 15% ** 1 5% ** * 1% ** * 1% ** 2 9% ** 2 8% ** ‐ ‐ ** 1 7% ** 1 4% ** 1 4% ** ‐ ‐ ** 1 3% ** 1 3% ** * 2% ** ‐ ‐ ** * 2% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 5% ** ‐ ‐ ** 1 3% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** * 1% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 65 300% 55 27 8 28% * 7 27% * 4 14% * 5 20% * 9 33% XZ* 4 15% * 7 25% * 4 13% * 4 16% * 1 5% * 4 15% * 1 5% * 3 13% * 2 8% * 1 4% * 1 4% * 1 3% * 3 10% * * 2% * 2 8% * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * 1 4% * 1 3% * 2 7% * ‐ ‐ * * 1% * 1 3% * 2 7% X* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 81 300% 35 16% 23 15% 16 17% 19 13% 35 16% 17 11% 26 17% 15 10% 34 16% 19 13% 21 22% T 16 17% 22 10% 13 9% 13 14% 22 10% 15 11% 8 8% 13 9% 20 9% 13 9% 9 9% 18 8% 13 9% 7 8% 18 12% W 13 9% 19 9% 11 7% 9 10% 15 10% 17 8% 10 7% 9 9% 10 6% 17 8% 11 8% 7 7% 8 5% 16 8% 10 7% 7 7% 11 7% 12 5% 11 8% 2 2% 8 5% 12 5% 6 4% 6 6% 6 4% 9 4% 8 6% 1 1% 7 5% 9 4% 5 3% 4 4% 5 3% 8 4% 5 4% 3 3% 5 3% 7 3% 6 4% 2 2% 6 4% 5 2% 5 3% 3 3% 3 2% 5 2% 3 2% 3 3% 3 2% 23 15% 5 2% 5 3% 2 2% 5 3% 5 2% 2 1% 4 4% 3 2% 3 2% 4 3% 1 1% 4 2% 4 2% 2 1% 2 2% 2 2% 3 2% 1 1% 2 2% 3 2% 1 * 4 2% ‐ ‐ * * 2 1% 1 1% 2 2% 1 1% 3 1% 2 2% * * 2 2% 2 1% 1 1% 1 1% 1 1% 2 1% * * 2 2% 2 1% 2 1% 2 1% * * 1 1% 1 1% 2 1% 1 1% 1 1% 1 1% * * 1 1% ‐ ‐ 1 1% 1 1% * * * * 1 1% 1 1% ‐ ‐ 1 1% 1 * 1 1% ‐ ‐ 1 1% 1 * * * 1 1% * * * * * * ‐ ‐ * * * * * * ‐ ‐ * * * * * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * 647 300% 442 300% 287 300% 460 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) Belgium Total Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 395 385 109 28% 196 194 49 25% Gender Female B Under 35 C 199 191 61 32% 147 150 27 18% 51 34% DE 25 17% Stockholm, Sweden 94 24% 47 24% 47 24% Oslo, Norway 89 23% 52 27% 37 19% Age 35 to 49 D 133 127 42 33% C 21 17% Abu Dhabi, United Arab Emirates 79 21% 36 19% 43 23% 18 12% Sydney, Australia 76 20% 43 22% 33 17% 29 19% 39 31% C 31 24% C 23 18% Helsinki, Finland 60 16% 21 11% 25 17% 22 17% Copenhagen, Denmark 59 15% 39 20% B 27 14% 32 17% 19 13% 24 19% Toronto, Canada 57 15% 33 17% 24 12% 15 10% London, United Kingdom 56 15% 29 15% 27 14% New York City, United States 52 14% 20 10% 33 17% Amsterdam, The Netherlands 46 12% 22 11% 24 12% 30 20% D 30 20% DE 21 14% 27 21% C 12 9% 15 12% Paris, France 45 12% 22 11% 23 12% 21 14% 12 9% Berlin, Germany 37 10% 13 7% 24 13% 8 6% 11 9% 13 10% Los Angeles, United States 33 8% 14 7% 18 10% 24 16% DE 14 9% Auckland, New Zealand 29 8% 16 8% 14 7% 9 6% 8 7% Singapore, Singapore 19 5% 10 5% 8 4% 6 4% 6 5% Rome, Italy 19 5% 8 4% 10 5% 6 4% 4 3% Hong Kong, China 17 4% 9 5% 8 4% 8 5% 5 4% Cape Town, South Africa 17 4% 5 3% 12 6% 9 6% 3 2% Washington, United States 15 4% 5 3% 10 5% 5 4% 7 5% Madrid, Spain 15 4% 5 3% 9 5% 7 5% 6 4% Tokyo, Japan 13 3% 9 5% 4 2% 4 3% 5 4% Beijing, China 12 3% 6 3% 5 3% 2 2% 4 3% Osaka, Japan 12 3% 8 4% 3 2% 7 5% 2 1% Bangkok, Thailand 10 3% 6 3% 4 2% 3 2% 2 2% Chicago, United States 9 2% 7 4% 2 1% 3 2% 4 3% Shanghai, China 9 2% 6 3% 3 1% 2 1% 3 3% Rio de Janeiro, Brazil 9 2% 3 2% 5 3% 3 2% 5 4% Kuala Lumpur, Malaysia 7 2% 5 3% 3 1% 1 * 4 3% Mexico City, Mexico 7 2% 3 1% 4 2% 1 1% ‐ ‐ Boston, United States 6 2% 1 * 5 3% 3 2% 1 1% Istanbul, Turkey 6 2% 4 2% 2 1% 2 1% 3 3% Sao Paulo, Brazil 6 1% 4 2% 2 1% 3 2% 2 1% Buenos Aires, Argentina 5 1% 2 1% 4 2% 4 2% 2 1% Mecca, Saudi Arabia 4 1% 1 * 3 2% 2 1% 3 2% Budapest, Hungary 3 1% 3 2% ‐ ‐ 1 1% 2 1% Moscow, Russia 3 1% 1 1% 2 1% 2 1% 1 1% Seoul, South Korea 3 1% 2 1% 1 * 3 2% ‐ ‐ Warsaw, Poland 3 1% ‐ ‐ 3 1% ‐ ‐ 1 1% Casablanca, Morocco 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ Tel Aviv, Israel 2 * 1 * 1 * 2 1% ‐ ‐ Cairo, Egypt 1 * 1 * ‐ ‐ 1 1% ‐ ‐ Guangzhou, China 1 * 1 * ‐ ‐ 1 * ‐ ‐ Mumbai, India Sigma Table of Contents 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1154 300% 581 300% 573 300% 449 300% 381 300% 50 to 64 E Low F Household Income Medium G 115 108 41 38% C* 22 20% * 25 23% * 30 27% C* 23 22% * 13 12% * 17 15% * 14 13% * 15 14% * 9 8% * 10 9% * 12 11% * 6 6% * 7 6% * 12 11% * 7 6% * 8 8% * 4 3% * 6 5% * 3 3% * 2 2% * 4 4% * 5 5% * 3 2% * 4 4% * 3 2% * 4 4% * 1 1% * 3 2% * 6 5% CD* 3 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 325 300% 133 137 37 27% 165 154 49 32% 34 25% 37 24% 28 21% 39 25% 33 24% 28 18% 27 20% 31 20% 18 13% 27 18% 18 13% 26 17% 28 20% 17 11% 18 13% 22 14% 10 7% 20 15% 27 17% F 17 11% 13 10% 17 11% 12 9% 15 10% 20 15% G 13 9% 9 6% 6 4% 6 4% 6 4% 7 5% 7 5% 4 2% 6 4% 6 4% 6 4% 4 2% 4 3% 8 5% 8 6% 5 3% 3 2% 7 4% 7 4% 4 3% 5 4% 1 1% 6 4% 7 5% H 1 1% 2 2% 7 5% 1 1% 3 2% 3 2% 3 2% 1 1% 4 2% 4 3% 1 * 2 2% 2 1% 1 1% 1 1% 3 2% 3 2% 3 2% 1 1% 3 2% ‐ ‐ ‐ ‐ 1 * 2 1% 1 1% ‐ ‐ 3 2% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ ‐ ‐ 411 300% 463 300% High H 97 93 24 25% * 23 25% * 21 23% * 18 19% * 18 19% * 15 16% * 15 16% * 12 13% * 16 17% * 15 16% * 9 9% * 15 16% * 10 11% * 6 6% * 7 7% * 7 8% * 5 5% * 6 7% * 5 6% * 5 5% * 3 3% * 1 1% * 2 2% * 2 2% * 2 3% * ‐ ‐ * 1 1% * 4 5% * 1 1% * 2 2% * 1 2% * 2 2% * 4 4% * ‐ ‐ * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% * 279 300% Marital Status Married Other I J 138 136 36 27% 257 248 73 30% 28 21% 66 26% 37 27% 52 21% 33 24% 46 19% 23 17% 53 21% 22 16% 38 15% 27 19% 33 13% 20 14% 37 15% 19 14% 38 15% 12 9% 40 16% 14 10% 32 13% 19 14% 26 10% 9 7% 28 11% 9 7% 24 10% 8 6% 22 9% 5 4% 13 5% 11 8% 8 3% 6 5% 11 4% 8 6% 9 4% 3 2% 12 5% 5 4% 9 4% 4 3% 10 4% 3 2% 8 3% 3 3% 8 3% 4 3% 6 2% 5 4% 4 2% 3 2% 6 3% 5 4% 3 1% 3 2% 4 2% 6 4% J ‐ ‐ 1 * 6 2% 4 3% 2 1% 1 1% 4 2% 2 1% 4 1% 4 3% 1 * ‐ ‐ 3 1% ‐ ‐ 3 1% 2 1% 1 * 3 2% ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 * 409 300% 745 300% Low K 54 118 34 29% * 27 23% * 26 22% * 29 25% * 19 16% * 17 14% * 21 18% * 21 18% * 21 18% * 16 13% * 10 8% * 14 12% * 14 12% * 9 8% * 9 7% * 4 3% * 6 5% * 8 6% * 7 6% * 2 2% * ‐ ‐ * 4 3% * 4 3% * 5 4% * 4 3% * 5 4% * 2 2% * 3 2% * 4 3% * 6 5% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 353 300% Belgium Chief Income Earner Yes No N O Education Medium L High M 209 147 41 28% 132 120 35 29% 257 238 65 27% 31 21% 36 30% L 34 28% 55 23% 39 27% 29 20% 59 25% 30 20% 30 20% 21 17% 51 21% 29 20% 32 22% 24 20% 50 21% 26 18% 23 15% 21 17% 38 16% 22 15% 20 13% 19 16% 14 10% 21 14% 15 12% 45 19% O 34 14% 138 146 45 30% 22 15% 18 12% 17 14% 33 14% 23 16% 20 14% 16 14% 30 12% 23 16% 24 16% 12 10% 30 13% 15 10% 19 13% 12 10% 20 9% 13 9% 10 9% 16 7% 14 10% 9 7% 21 9% 24 17% N 22 15% N 11 8% 11 7% 10 8% 20 8% 9 6% 7 5% 8 6% 15 6% 4 3% 7 5% 6 5% 9 4% 10 7% 5 3% 5 4% 10 4% 7 5% 7 5% 4 3% 4 2% 8 6% 5 4% 8 3% 13 9% N 7 5% 12 8% KM 6 4% 2 2% 5 2% 4 3% 11 5% 4 3% 4 3% 6 4% 10 7% N 2 1% 4 3% 3 2% 12 5% O 6 2% ‐ ‐ 3 2% 3 3% 9 4% 1 * 2 2% 3 2% 8 3% 2 1% 3 2% 3 3% 7 3% 2 1% 3 2% 3 2% 5 2% 4 2% 3 2% 1 1% 7 3% 1 * 1 1% ‐ ‐ 2 1% 5 3% 3 2% 3 3% 5 2% 1 1% 5 3% 1 1% 3 1% 3 2% 4 2% 2 2% 3 1% 3 2% 3 2% 2 2% 4 2% 2 1% 1 * 1 1% 4 2% ‐ ‐ 1 1% 2 2% 2 1% 1 1% ‐ ‐ 3 2% L 1 1% 1 * 2 1% 2 1% 2 1% 1 1% 1 1% ‐ ‐ 2 1% 1 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * 1 1% ‐ ‐ 2 1% ‐ ‐ 1 1% 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 442 300% 359 300% 715 300% 439 300% Business Owner Yes No P Q 17 15 3 23% ** 4 28% ** 5 31% ** 4 25% ** 2 15% ** 1 7% ** 3 18% ** 1 6% ** 3 20% ** 2 11% ** 1 6% ** 1 10% ** 1 6% ** 2 10% ** 1 6% ** 1 5% ** 1 5% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** 2 13% ** ‐ ‐ ** 1 5% ** 2 13% ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 5% ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 1 5% ** 44 300% 378 370 106 29% 90 24% 84 23% 76 20% 74 20% 59 16% 56 15% 56 15% 53 14% 51 14% 45 12% 43 12% 36 10% 31 8% 28 8% 18 5% 18 5% 16 4% 17 5% 15 4% 13 3% 13 4% 11 3% 10 3% 10 3% 9 2% 9 2% 9 2% 7 2% 7 2% 5 1% 5 1% 6 2% 5 1% 4 1% 3 1% 3 1% 3 1% 3 1% 2 1% 1 * 1 * 1 * ‐ ‐ 1110 300% Senior Executive/Decision Yes No R S 29 25 5 19% ** 8 30% ** 10 38% ** 5 20% ** 3 12% ** 2 8% ** 6 24% ** 2 7% ** 3 12% ** 3 13% ** 3 11% ** 4 16% ** 1 4% ** 2 6% ** ‐ ‐ ** 1 3% ** 1 3% ** 3 12% ** 1 4% ** ‐ ‐ ** 2 6% ** 2 8% ** ‐ ‐ ** 2 8% ** 2 10% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 3% ** 1 3% ** ‐ ‐ ** 1 3% ** 1 3% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** 75 300% 366 360 105 29% Employment Status Total Non T U 268 249 65 26% 86 24% 59 24% 79 22% 65 26% 74 21% 50 20% 73 20% 51 20% 58 16% 38 15% 53 15% 46 19% U 40 16% 55 15% 53 15% 33 13% 49 14% 34 14% 43 12% 31 12% 41 11% 28 11% 36 10% 20 8% 31 9% 24 10% 29 8% 15 6% 18 5% 11 5% 18 5% 13 5% 14 4% 6 2% 16 5% 10 4% 15 4% 10 4% 13 4% 11 4% 11 3% 8 3% 12 3% 9 4% 10 3% 6 2% 7 2% 7 3% 9 2% 4 2% 9 2% 6 2% 9 2% 8 3% 7 2% 3 1% 7 2% 4 2% 5 1% 5 2% 5 1% 5 2% 6 2% 5 2% 4 1% 3 1% 4 1% 2 1% 2 1% 2 1% 3 1% 1 * 3 1% 2 1% 3 1% 1 * 2 1% 2 1% 1 * 2 1% 1 * 1 * 1 * 1 * ‐ ‐ 1 * 1079 300% 746 300% 127 136 45 33% * 35 26% * 24 18% * 29 21% * 25 18% * 22 16% * 13 9% * 17 12% * 23 17% * 18 13% * 15 11% * 17 13% * 17 13% * 8 6% * 14 10% * 7 5% * 5 4% * 11 8% T* 7 5% * 5 4% * 4 3% * 5 4% * 3 2% * 5 4% * 2 2% * 5 4% * 3 2% * 1 * * 4 3% * 3 2% * 1 1% * 1 1% * 1 1% * 2 1% * 3 2% * 1 1% * 2 2% * 1 1% * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 408 300% North V 192 187 41 22% 45 24% 43 23% 41 22% 38 20% 34 18% 27 15% 22 12% 33 17% 28 15% 22 12% 25 13% 20 11% 19 10% 15 8% 5 3% 10 5% 5 3% 15 8% X 8 4% 8 4% 3 1% 3 2% 6 3% 5 3% 4 2% 4 2% 5 3% 2 1% 5 3% 3 1% 2 1% 3 2% 3 1% ‐ ‐ 2 1% 3 2% 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 1 * ‐ ‐ 561 300% Region Center W South X 86 84 25 29% * 24 29% * 22 26% * 18 21% * 14 17% * 11 13% * 20 24% X* 14 17% * 11 13% * 11 13% * 5 6% * 5 6% * 8 10% * 3 4% * 7 8% * 8 9% V* 5 5% * 9 11% VX* 2 2% * 3 3% * 1 2% * 3 3% * 3 3% * 2 2% * 2 2% * 2 2% * 1 1% * 2 2% * 2 2% * 2 2% * 1 1% * 1 2% * 2 2% * 1 1% * 4 4% V* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 253 300% 117 113 43 38% V* 25 22% * 24 21% * 20 18% * 23 21% * 16 14% * 12 10% * 20 18% * 13 11% * 13 11% * 19 17% W* 15 13% * 9 8% * 11 9% * 7 6% * 6 5% * 4 4% * 3 2% * ‐ ‐ * 4 4% * 5 4% * 8 7% V* 6 5% * 4 4% * 3 3% * 4 4% * 4 3% * 2 2% * 4 3% * ‐ ‐ * 3 2% * 2 2% * 1 1% * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * 2 2% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 340 300% Language French Flemish Y Z 199 193 67 35% Z 46 24% 196 191 43 22% 43 22% 46 24% 35 18% 44 23% 38 20% 38 20% 23 12% 37 19% 48 25% 32 16% 27 14% 35 18% 22 11% 20 10% 25 13% 36 19% Y 27 14% 25 13% 21 11% 20 10% 25 13% 16 8% 21 11% 14 7% 19 10% 13 7% 16 9% 14 7% 5 3% 9 5% 10 5% 12 6% 5 3% 2 1% 7 3% 15 8% Y 8 4% 6 3% 8 4% 10 5% 4 2% 9 4% 3 2% 6 3% 6 3% 5 2% 5 3% 6 3% 4 2% 5 2% 4 2% 4 2% 5 3% 6 3% 2 1% 2 1% 5 2% 3 2% 3 1% 4 2% 2 1% 4 2% 2 1% 3 1% 3 1% 4 2% ‐ ‐ 1 1% 2 1% 1 1% 2 1% 2 1% 1 * 3 1% ‐ ‐ ‐ ‐ 2 1% 2 1% ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 579 300% 574 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Brazil Total Brazil Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 218 91 27 29% 132 44 9 20% 162 97 33 34% 494 230 66 29% 19 21% 7 15% 28 29% 51 22% 13 15% 4 10% 21 21% 46 20% 21 23% 9 21% 13 14% 49 21% Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 683 336 100 30% 343 155 42 27% 340 181 58 32% New York City, United States 81 24% 40 26% 42 23% London, United Kingdom 69 21% 32 21% 37 20% Abu Dhabi, United Arab Emirates 63 19% 26 14% Toronto, Canada 59 17% 37 24% B 23 15% 333 201 64 32% E 56 28% E 52 26% DE 33 16% 36 20% 32 16% 16 18% 10 23% 13 14% 44 19% Zurich, Switzerland 52 16% 27 18% 25 14% 21 10% 48 14% 22 14% 26 14% 34 17% E 26 13% 11 26% C 2 4% 10 10% Madrid, Spain 20 22% C 13 14% E 12 13% 40 18% F 32 14% 28 14% E 19 10% 14 15% E 12 13% 9 10% Amsterdam, The Netherlands 47 14% 22 14% 24 13% Tokyo, Japan 43 13% 16 11% 27 15% 8 19% 12 12% 33 15% 2 4% 12 12% 31 13% 8 18% C 3 6% 7 8% 31 14% 13 14% 25 11% Sydney, Australia 40 12% 15 10% 24 13% Los Angeles, United States 38 11% 21 14% 17 9% Rome, Italy 35 10% 12 8% 23 13% 27 13% E 20 10% 11 12% 3 8% Stockholm, Sweden 33 10% 10 6% 13 6% 10 11% Boston, United States 30 9% 23 15% B 10 7% 20 11% 18 9% 7 8% 10 23% CD 5 11% 24 14% A 16 9% 5 5% 1 2% 4 4% 12 13% C 7 7% Buenos Aires, Argentina 29 9% 5 3% Berlin, Germany 29 9% 13 8% Copenhagen, Denmark 26 8% 13 8% 13 7% 24 12% DE 23 11% D 7 4% Chicago, United States 26 8% 11 7% 15 8% 17 8% 16 17% 15 15% G 5 5% 20 9% 12 12% 25 11% F 17 7% 3 7% 16 16% G 7 7% 21 9% 7 17% C 2 6% 9 10% 2 2% 13 6% 23 10% F 17 7% Washington, United States 18 5% 7 4% 11 6% 10 5% 5 5% 3 7% 7 7% 11 5% Hong Kong, China 15 5% 7 5% 8 4% 10 5% 4 4% 1 3% 6 6% 9 4% Oslo, Norway 13 4% 7 3% 5 5% 2 4% 3 3% 10 4% 13 4% 9 6% B 5 3% 4 2% Mexico City, Mexico 8 5% 8 4% 4 4% 1 3% 6 6% 7 3% Osaka, Japan 12 4% 4 3% 8 4% 7 4% 4 4% 1 3% 4 4% 8 4% Brussels, Belgium 10 3% 6 4% 4 2% 3 2% 6 4% 3 2% 3 2% 1 1% 7 3% Istanbul, Turkey 9 3% 3 2% 6 3% 4 2% 4 5% 2 6% C 3 7% C 1 1% 7 3% 9 3% 4 5% C 3 3% 2 2% Helsinki, Finland 3 3% 6 3% Beijing, China 9 3% 4 3% 4 2% 6 3% 2 2% 1 3% 3 3% 6 2% Auckland, New Zealand 9 3% 5 3% 4 2% 4 2% 2 2% 2 5% 1 1% 6 3% Singapore, Singapore 7 2% 4 3% 3 2% 3 2% 1 1% 1 1% 5 2% Seoul, South Korea 6 2% 3 2% 3 2% 4 2% 1 1% 3 7% CD * 1% 2 2% 3 1% Moscow, Russia 4 1% 2 2% 1 1% 3 1% * * 1 1% 2 2% 2 1% Kuala Lumpur, Malaysia 4 1% 2 1% 2 1% 3 1% ‐ ‐ 1 2% 1 1% 2 1% Cape Town, South Africa 3 1% 1 1% 2 1% 3 1% * * * 1% 1 1% 2 1% Guangzhou, China 3 1% * * 3 2% 2 1% 1 1% * 1% 2 2% 1 1% Shanghai, China 3 1% 1 1% 2 1% 2 1% * * * 1% 1 1% 2 1% Cairo, Egypt 3 1% 1 1% 1 1% 1 1% 1 1% * 1% 1 1% 1 1% Warsaw, Poland 2 1% 2 1% 1 * 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% Casablanca, Morocco 2 1% 1 * 1 1% 1 * * * 1 1% ‐ ‐ 2 1% Bangkok, Thailand 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% Jakarta, Indonesia 1 * 1 1% 1 * 1 * ‐ ‐ ‐ ‐ 1 * Mumbai, India 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 2% CD * 1% 1 1% * * Budapest, Hungary 1 * * * * * ‐ ‐ * * * 1% ‐ ‐ 1 * Tel Aviv, Israel 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ Mecca, Saudi Arabia * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * Karachi, Pakistan * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * 1008 300% 464 300% 544 300% 603 300% 274 300% 131 300% 291 300% 689 300% Sigma Table of Contents High H 27 10 1 7% ** 2 24% ** 2 25% ** 1 6% ** 2 19% ** 2 24% ** * 4% ** 1 13% ** ‐ ‐ ** 1 11% ** ‐ ‐ ** * 4% ** 3 34% ** 1 10% ** 1 7% ** 1 12% ** 2 20% ** ‐ ‐ ** * 2% ** ‐ ‐ ** 1 9% ** * 2% ** ‐ ‐ ** * 2% ** 1 12% ** * 4% ** 1 7% ** 1 11% ** 1 9% ** 1 6% ** ‐ ‐ ** * 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 9% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 29 300% Marital Status Married Other I J 308 136 45 33% 375 200 55 28% 29 21% 53 26% 19 14% 29 21% 51 25% I 34 17% 23 17% 36 18% 24 17% 28 14% 20 15% 28 14% 18 13% 28 14% 19 14% 24 12% 17 12% 23 11% 12 9% 26 13% 14 10% 21 11% 14 10% 19 10% 12 9% 18 9% 12 9% 17 9% 11 8% 18 9% 11 8% 15 8% 12 9% 14 7% 9 6% 9 5% 5 4% 10 5% 4 3% 9 5% 5 4% 7 4% 6 5% 6 3% 5 4% 5 2% 5 4% 4 2% 4 3% 5 3% 5 3% 4 2% 3 2% 5 3% 4 3% 4 2% 1 1% 5 2% 1 1% 3 1% ‐ ‐ 2 1% 4 2% I 2 1% 3 2% J * * 2 1% 2 1% 1 * 2 1% * * ‐ ‐ 1 1% * * ‐ ‐ 2 1% 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * * * ‐ ‐ * * ‐ ‐ 409 300% 599 300% Low K 105 96 38 40% LM* 27 28% * 20 20% * 15 16% * 16 16% * 10 10% * 11 11% * 13 13% * 15 15% * 11 11% * 15 16% * 11 11% * 5 6% * 7 7% * 13 13% M* 8 8% * 6 6% * 7 7% * 2 2% * 6 7% * 3 3% * 7 7% M* 3 3% * 3 3% * 1 1% * 3 3% * 3 3% * 2 2% * 1 1% * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 288 300% Education Medium L High M 388 183 49 27% 190 58 13 22% 323 136 35 26% 360 200 65 32% 43 24% 11 19% 29 22% 52 26% 41 22% 9 16% 19 14% 37 20% 10 18% 29 16% 14 25% L 14 24% KL 7 12% 31 23% O 22 16% 50 25% N 32 16% 29 16% 31 17% Chief Income Earner Yes No N O 27 20% O 21 16% 37 18% 25 13% 27 14% 24 13% 10 17% 17 12% 30 15% 22 12% 6 11% 16 11% 27 14% 18 10% 11 19% L 5 9% 19 14% 21 10% 13 10% 25 13% 20 11% 4 6% 14 11% 20 10% 16 9% 19 14% O 12 9% 14 7% 19 10% 11 19% KL 4 7% 15 8% M 18 10% 2 3% 9 7% 20 10% 3 6% 8 6% 21 10% 7 13% L 3 5% 14 10% 13 6% 8 6% 18 9% 18 10% 13 7% 16 9% 11 6% 18 9% 5 8% K 1 2% 10 7% 8 4% 8 4% 4 3% 12 6% 7 4% 3 6% 8 6% 6 3% 5 3% 1 1% 6 4% 7 4% 8 4% 1 2% 4 3% 8 4% 4 2% 3 5% 6 4% 4 2% 6 3% 3 2% 3 2% 2 4% 7 5% O 6 4% O 5 4% 2 1% 5 3% 3 5% K 1 1% 5 2% 2 4% 3 2% 5 3% 5 3% 1 2% 3 2% 5 2% 3 2% * 1% 1 1% 5 2% 3 2% 1 2% 2 1% 2 1% 2 1% 1 1% 2 1% 2 1% 3 1% 1 1% 1 1% 2 1% 4 2% 2 1% * * 1 1% 2 1% 3 1% * * * * 2 1% 2 1% * 1% 2 1% 1 1% 1 1% ‐ ‐ 1 1% 1 * 1 1% 1 1% * * 2 1% ‐ ‐ * 1% ‐ ‐ 2 1% 1 * * * * * 1 1% 1 * * * * * 1 * * * * * 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * * * ‐ ‐ 548 300% 173 300% 407 300% 601 300% Business Owner Yes No P Q 107 49 13 25% * 11 22% * 8 16% * 9 18% * 9 19% * 9 18% * 6 12% * 6 13% * 8 16% * 7 15% * 6 11% * 5 11% * 4 9% * 4 9% * 3 7% * 4 7% * 4 9% * 3 7% * 4 7% * 3 6% * 2 4% * 2 3% * 2 4% * 1 1% * 1 3% * 3 7% Q* 2 3% * 1 2% * 1 2% * 1 2% * 1 2% * 1 1% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * 1 1% Q* 1 1% Q* ‐ ‐ * ‐ ‐ * 147 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 576 287 87 30% 128 55 16 29% 555 281 84 30% 468 212 57 27% 215 124 43 35% 71 25% 12 23% 69 25% 49 23% 32 26% 61 21% 10 18% 60 21% 36 17% 54 19% 8 15% 54 19% 44 21% 33 27% T 19 15% 49 17% 10 19% 48 17% 34 16% 24 20% 43 15% 12 21% 41 14% 43 15% 7 12% 42 15% 40 19% U 30 14% 19 15% 12 10% 40 14% 7 12% 40 14% 32 15% 14 12% 35 12% 7 13% 36 13% 28 13% 15 12% 32 11% 8 15% 31 11% 26 12% 13 11% 33 11% 8 14% 30 11% 23 11% 15 12% 15 12% 29 10% 6 10% 29 10% 20 9% 29 10% 6 11% 27 10% 23 11% 10 8% 26 9% 4 7% 26 9% 17 8% 13 11% 15 12% T 11 9% 26 9% 4 7% 26 9% 14 7% 26 9% 4 8% 25 9% 18 8% 22 8% 6 11% 21 7% 19 9% 7 6% 23 8% 3 6% 23 8% 17 8% 9 7% 14 5% 3 6% 14 5% 12 6% 5 4% 13 4% 2 5% 13 5% 9 4% 6 5% 11 4% 3 6% 10 4% 10 5% 4 3% 11 4% * 1% 12 4% 8 4% 5 4% 10 4% 2 4% 10 4% 8 4% 4 3% 9 3% 2 3% 8 3% 3 6% 6 2% 9 4% U 7 3% 1 1% 8 3% 6 2% 2 4% 7 2% 7 3% 2 2% 7 2% 1 2% 8 3% 6 3% 3 2% 7 3% 1 1% 8 3% 5 2% 4 3% 6 2% 1 1% 7 2% 5 2% 2 2% 5 2% 1 2% 5 2% 4 2% 1 1% 3 1% 1 1% 3 1% 2 1% 1 1% 3 1% 1 2% 2 1% 3 1% 1 * 3 1% 1 2% 3 1% 2 1% 2 2% 3 2% 3 1% 1 1% 2 1% 2 1% 1 1% 3 1% ‐ ‐ 3 1% 2 1% 1 1% 2 1% 1 2% 2 1% 2 1% 1 * 1 1% ‐ ‐ 2 1% 1 1% 1 1% 2 1% ‐ ‐ 2 1% 1 * 1 1% 1 * ‐ ‐ 2 1% 2 1% ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 * 1 * ‐ ‐ 1 * * * 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ * * 1 1% S 1 1% S ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ * * * * ‐ ‐ 861 300% 165 300% 843 300% 637 300% 372 300% ‐ ‐ Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Canada Total Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 98 50 11 22% * 13 26% * 8 17% * 6 13% * 13 27% GH* 7 14% * 11 22% H* 8 15% * 6 12% * 5 9% * 5 10% * 8 16% H* 5 9% * 5 11% * 3 6% * 5 10% * 5 9% * 1 2% * 2 4% * 2 5% * 2 3% * 3 5% * 3 7% H* 1 2% * ‐ ‐ * 1 1% * 1 3% * 1 3% * 1 2% H* 1 3% * 1 3% * ‐ ‐ * ‐ ‐ * 1 1% * 2 3% H* 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 150 300% Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 585 289 93 32% 314 149 49 33% 271 140 43 31% 161 99 31 32% 205 105 31 30% 219 85 30 35% Sydney, Australia 84 29% 44 29% 40 29% 25 26% 31 30% 27 32% Stockholm, Sweden 75 26% 43 29% 31 22% 24 25% 28 27% 22 26% Oslo, Norway 54 19% 31 21% 23 17% 14 14% 22 21% 18 21% Paris, France 49 17% 20 13% 19 19% 18 17% 12 15% Copenhagen, Denmark 47 16% 26 18% 30 21% A 21 15% 14 14% 15 14% London, United Kingdom 44 15% 21 14% 23 16% 18 18% 17 16% 19 22% CD 10 11% Amsterdam, The Netherlands 44 15% 20 13% 24 17% 15 15% 15 14% 14 17% 17 20% CD 9 10% Auckland, New Zealand 39 14% 22 15% 18 13% 11 11% 12 12% Helsinki, Finland 33 12% 20 13% 14 10% 11 11% 14 13% Abu Dhabi, United Arab Emirates 28 10% 16 10% 12 9% 6 6% Los Angeles, United States 28 10% 11 8% 17 12% 15 15% CE 7 7% 6 7% New York City, United States 28 10% 16 10% 12 9% 8 8% 6 6% 7 8% Rome, Italy 23 8% 12 8% 11 8% 14 15% DE 14 14% E 6 6% 11 11% 6 8% Boston, United States 21 7% 9 6% 11 8% 8 8% 7 6% 6 8% Brussels, Belgium 18 6% 8 5% 11 8% 2 2% Berlin, Germany 18 6% 11 7% 7 5% 8 9% D 4 5% Madrid, Spain 13 4% 7 5% 6 4% 8 8% D 10 10% D 2 2% Tokyo, Japan 12 4% 6 4% 6 4% Chicago, United States 11 4% 3 2% Washington, United States 11 4% 4 3% 8 6% A 7 5% Rio de Janeiro, Brazil 10 3% 4 3% Hong Kong, China 9 3% 6 4% Osaka, Japan 8 3% Singapore, Singapore 4 4% 7 6% C 4 4% 4 5% 5 5% 2 3% 4 4% 2 2% 6 4% 3 3% 5 5% 5 6% D 2 3% 3 2% 3 3% 5 4% 2 2% 3 2% 5 3% 4 4% 2 2% 2 2% 7 2% 4 3% 3 2% 3 3% 2 2% 2 2% Mumbai, India 5 2% 2 1% 3 2% 3 3% 1 1% 1 1% Beijing, China 5 2% 4 3% 1 1% 3 3% 1 1% 1 1% Buenos Aires, Argentina 5 2% 2 2% 2 2% 1 1% 2 2% 1 1% Budapest, Hungary 4 1% 1 * 3 2% 1 1% 2 2% * * Casablanca, Morocco 4 1% 1 1% 3 2% 2 2% 1 1% 1 1% Moscow, Russia 4 1% 2 1% 2 2% 1 1% 3 3% * * Sao Paulo, Brazil 4 1% 2 1% 2 1% 1 1% 1 1% 2 2% Shanghai, China 4 1% 1 1% 3 2% 2 2% 2 2% ‐ ‐ Tel Aviv, Israel 3 1% 2 1% 1 1% 1 1% 1 1% 1 1% Mexico City, Mexico 3 1% 2 1% 1 1% 1 1% 1 1% 1 1% Bangkok, Thailand 3 1% 2 1% 1 * 1 1% 1 1% * * Mecca, Saudi Arabia 2 1% 1 1% 1 1% ‐ ‐ 2 2% 1 1% Seoul, South Korea 2 1% 2 1% 1 1% 1 1% 1 1% ‐ ‐ 6 6% E 4 4% 2 2% Cairo, Egypt 2 1% 2 1% * * 1 1% 2 1% ‐ ‐ Kuala Lumpur, Malaysia 2 1% 2 1% 1 * ‐ ‐ 1 1% 1 1% Warsaw, Poland 2 1% 1 1% 1 1% 1 1% * * 1 1% Tehran, Iran 1 1% 1 1% * * ‐ ‐ 1 1% * * Cape Town, South Africa 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% * * Jakarta, Indonesia 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ Istanbul, Turkey 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ Karachi, Pakistan 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 866 300% 446 300% 420 300% 297 300% 315 300% 255 300% Sigma Table of Contents Household Income Medium G 248 123 38 31% High H Marital Status Married Other I J Low K Education Medium L 239 115 44 38% F 34 29% 286 130 44 34% 299 158 48 31% 217 105 34 32% 275 128 37 29% 41 32% 42 27% 29 28% 39 30% 39 33% FG 21 18% 34 22% 21 20% 25 16% 18 17% 40 31% K 28 22% 18 15% 40 31% J 30 23% J 18 14% 31 20% 17 16% 24 19% 21 17% 19 17% 21 16% 26 16% 18 17% 20 16% 20 16% 13 12% 18 14% 26 17% 14 13% 22 17% 17 14% 19 17% 22 17% 22 14% 20 16% 14 11% 20 17% 16 10% 17 13% 12 10% 17 14% 23 18% J 15 12% 19 18% M 14 13% 18 11% 11 10% 14 11% 10 8% 13 11% 14 11% 14 9% 10 9% 13 10% 37 30% 28 22% 27 22% F 18 15% 11 9% 9 8% 10 7% 18 11% 11 11% 12 9% 16 13% H 11 9% 7 6% 7 5% 11 10% 9 7% 7 6% 10 8% 21 13% I 13 8% 8 7% 8 7% 12 8% 12 11% L 7 7% 5 4% 10 8% 8 6% 6 5% 7 6% 8 6% 10 6% 5 5% 9 7% 13 8% I 8 5% 7 7% 8 6% 4 4% 8 7% 5 5% 5 4% 9 7% H 5 4% 2 2% 5 4% 4 3% 2 2% 4 4% 5 4% 6 5% 5 4% 4 3% 9 6% I 7 5% 8 6% M 4 3% 4 4% 6 5% 4 3% 5 4% 6 4% 4 4% 4 3% 2 2% 5 4% 4 3% 5 3% 1 1% 3 3% 6 4% 6 6% L 5 4% 2 2% 4 3% 4 3% 3 3% 4 3% 4 2% 2 2% 4 3% 2 1% 2 2% 5 3% 2 2% 2 2% 3 2% 5 5% FG 2 2% 1 1% 4 2% 2 2% 3 2% 2 2% 1 1% 1 1% 4 2% 3 3% 2 1% 2 2% 2 1% ‐ ‐ 2 2% 3 2% 3 2% H 2 2% ‐ ‐ 2 1% 5 3% I 2 1% 2 2% 1 1% 1 1% 2 1% 2 1% 1 1% 3 2% 3 2% 2 1% 1 1% 1 1% 3 2% 3 3% 1 1% 2 2% 2 1% 2 1% 2 1% 2 2% 1 1% 1 1% 3 2% 2 2% 1 1% 1 1% 2 1% 2 1% 1 1% 1 1% 2 1% 1 1% 1 1% 1 1% ‐ ‐ * * 3 2% ‐ ‐ 1 1% 1 1% 1 1% 2 1% 3 3% L 1 1% 1 1% 1 1% 2 1% ‐ ‐ * * 1 1% 1 * 1 1% 2 2% J 1 1% 1 1% 1 1% 2 1% 1 1% 1 1% 2 1% 1 * 1 1% 1 * 1 1% 1 1% 2 1% * * * * 1 1% 1 1% * * 1 1% 1 * 1 1% 1 1% 1 1% ‐ ‐ 1 1% 1 * 1 1% 1 1% 1 1% * * 1 1% * * 1 1% 1 * 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 1% 1 * ‐ ‐ ‐ ‐ 1 * 1 1% ‐ ‐ 370 300% 346 300% 391 300% 475 300% 315 300% 383 300% High M 93 56 22 39% * 15 27% * 14 26% * 9 16% * 8 14% * 9 16% * 9 16% * 5 8% * 9 17% * 9 16% * 5 9% * 5 9% * 8 14% L* 6 11% L* 5 9% * 4 7% * 2 4% * 1 1% * 3 5% * 1 2% * 3 6% * 1 1% * 1 3% * 2 3% * 3 5% * 1 1% * 1 1% * ‐ ‐ * 1 2% * * 1% * ‐ ‐ * 1 1% * 1 1% * 1 2% * ‐ ‐ * 1 1% * 1 2% * ‐ ‐ * 1 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 169 300% Canada Chief Income Earner Yes No N O 316 151 46 31% 269 138 46 34% 44 29% 40 29% 43 28% 32 23% 27 18% 27 20% 20 14% 29 21% N 18 13% 29 19% O 24 16% 21 15% 25 17% 19 14% 18 12% 21 15% 18 12% 16 11% 13 8% 15 11% 13 9% 15 11% 15 10% 13 9% 13 9% 10 7% 11 7% 9 7% 12 8% 6 4% 10 7% 8 6% 8 5% 5 4% 6 4% 5 4% 4 3% 7 5% 7 4% 4 3% 3 2% 5 3% 7 5% N 4 3% 3 2% 5 3% 3 2% 4 3% 3 2% 3 2% 3 2% 2 1% 3 2% 2 2% 3 2% 1 * 2 1% 2 2% 2 1% 2 2% 2 1% 2 1% 1 1% 2 2% 1 1% 2 1% 1 1% 2 1% 2 2% 1 * 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 * 1 1% 1 * 1 1% ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 453 300% 413 300% Business Owner Yes No P Q 66 33 9 26% * 9 28% * 6 20% * 5 14% * 5 16% * 5 15% * 7 20% * 7 20% * 3 9% * 2 5% * 5 14% * 2 7% * 2 8% * 2 7% * 2 7% * 4 11% * 1 4% * 3 8% * 2 5% * 2 7% * * 1% * 2 6% * 1 2% * 2 5% * 2 5% * 1 2% * 1 4% * 1 2% * 1 4% * 1 3% * 1 2% * * 1% * 1 3% * 1 3% * * 1% * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 99 300% 519 256 84 33% 74 29% 68 27% 50 19% 44 17% 42 16% 38 15% 37 15% 37 14% 32 12% 23 9% 25 10% 25 10% 21 8% 19 7% 14 6% 17 7% 10 4% 10 4% 9 4% 11 4% 8 3% 8 3% 6 3% 6 2% 5 2% 4 1% 4 2% 3 1% 3 1% 3 1% 3 1% 2 1% 2 1% 3 1% 3 1% 2 1% 2 1% 2 1% 2 1% 2 1% 1 1% 1 * 1 * 1 * 1 * 767 300% Senior Executive/Decision Yes No R S 78 39 10 27% * 12 30% * 8 21% * 5 13% * 7 18% * 6 15% * 7 18% * 8 22% * 4 10% * 2 5% * 4 11% * 4 10% * 4 9% * 3 9% * 2 5% * 3 7% * 1 4% * 2 6% * 2 4% * 3 9% S* 1 2% * 1 4% * 1 2% * 1 3% * 2 5% * 1 2% * 1 3% * * 1% * 2 5% S* * 1% * 1 2% * 1 3% * 1 4% S* 1 3% * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * * 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 118 300% Employment Status Total Non T U 507 250 82 33% 416 207 69 33% 169 82 23 29% 72 29% 59 29% 24 29% 67 27% 53 26% 21 26% 49 20% 35 17% 19 23% 42 17% 34 17% 15 18% 41 17% 33 16% 14 17% 37 15% 32 16% 12 15% 36 14% 30 14% 14 17% 35 14% 28 14% 11 14% 32 13% R 23 9% 25 12% 8 10% 19 9% 9 11% 24 10% 21 10% 7 9% 24 10% 23 11% 5 6% 20 8% 16 8% 8 10% 19 7% 15 7% 6 7% 15 6% 11 5% 7 8% 17 7% 14 7% 4 5% 10 4% 8 4% 4 5% 10 4% 7 3% 4 5% 8 3% 7 3% 4 5% 10 4% 8 4% 3 3% 8 3% 6 3% 3 4% 8 3% 6 3% 3 4% 7 3% 6 3% 2 2% 5 2% 6 3% 1 1% 5 2% 4 2% 1 2% 4 2% 4 2% 1 1% 4 2% 3 2% 2 2% 2 1% 3 1% 1 2% 4 1% 3 2% 1 1% 3 1% 4 2% ‐ ‐ 3 1% 4 2% ‐ ‐ 2 1% 3 2% * * 2 1% 2 1% 1 1% 2 1% 3 1% * * 3 1% 2 1% 1 1% 2 1% 2 1% ‐ ‐ 2 1% 1 1% 1 1% 2 1% 1 * 1 1% 2 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 * 1 1% 1 * 1 * * * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 749 300% 620 300% 246 300% Prairies V Atlantic W Alberta X Region BC Y 34 16 5 28% * 5 29% * 5 31% * 3 16% * ‐ ‐ * 3 21% b* 2 11% * 3 21% * 2 13% b* 2 14% Y* 2 11% * 2 15% W* 2 13% W* 2 10% * * 2% * 2 10% * 1 8% * * 2% * * 2% * 1 8% * 1 4% * 1 4% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 7% b* ‐ ‐ * 1 4% Y* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 4% ab* ‐ ‐ * * 2% a* ‐ ‐ * ‐ ‐ * 1 3% ab* 48 300% 41 21 8 37% * 7 33% * 6 27% * 4 19% * 4 19% V* 2 11% * 5 26% X* 4 20% * 4 17% b* 2 8% * 1 4% * * 2% * ‐ ‐ * 3 12% * 1 7% * 1 5% * 1 7% * 1 4% * ‐ ‐ * 1 3% * 1 5% * 1 6% * 1 3% * ‐ ‐ * ‐ ‐ * * 2% * 1 3% * ‐ ‐ * 1 5% * * 2% * ‐ ‐ * ‐ ‐ * 1 3% * * 2% * ‐ ‐ * 1 2% * 1 3% * 1 2% a* ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 63 300% 59 28 10 37% * 11 39% * 7 25% * 7 24% * 4 15% V* 6 23% b* 2 6% * 2 7% * 5 17% b* 5 17% Y* 3 9% * 3 10% * 2 6% * 3 9% * 1 2% * 1 4% * 3 10% * 2 6% * 1 4% * * 1% * 1 3% * * 1% * 1 5% * 1 4% * 1 3% * 1 2% * ‐ ‐ * * 1% * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% a* 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 85 300% 96 45 14 30% * 13 29% * 10 21% * 9 20% * 5 10% * 10 22% b* 6 14% * 10 21% X* 10 22% b* 1 3% * 5 11% * 5 11% * 4 9% * 2 5% * 3 7% * 3 7% * 3 7% * 1 1% * 3 6% * 2 5% * 2 3% * 2 3% * 2 5% * 2 4% * 1 3% * 1 1% * ‐ ‐ * * 1% * 1 1% * 2 4% a* * 1% * * 1% * 1 2% * ‐ ‐ * ‐ ‐ * 1 1% * * 1% * ‐ ‐ * ‐ ‐ * 1 3% a* * 1% * * 1% * 1 1% * 1 2% * ‐ ‐ * ‐ ‐ * 136 300% Northwest Z Ontario a Quebec b ‐ ‐ ‐ ‐ 185 94 30 31% 170 84 26 31% ‐ ‐ 25 27% 23 27% ‐ ‐ 30 33% b 16 18% 17 20% 24 29% VXYa 6 7% ‐ ‐ 12 13% V 19 20% b 13 14% ‐ ‐ 13 14% ‐ ‐ 16 17% b 13 13% Y 11 12% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 16 19% 16 19% X 12 14% 3 4% 11 13% Y 6 8% ‐ ‐ 7 7% ‐ ‐ ‐ ‐ 11 11% W 5 6% 11 13% W 9 11% W 9 11% ‐ ‐ 5 5% ‐ ‐ 4 4% 11 13% Xa 7 8% ‐ ‐ 5 6% 4 5% ‐ ‐ 4 4% 5 6% ‐ ‐ 5 5% 2 3% ‐ ‐ 3 3% 4 5% ‐ ‐ 1 1% ‐ ‐ 3 4% 6 7% a 3 3% ‐ ‐ 4 4% 2 2% ‐ ‐ 3 4% 2 2% ‐ ‐ 3 4% 1 2% ‐ ‐ 3 3% 1 1% ‐ ‐ 3 3% 1 2% ‐ ‐ 3 3% 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ * * 1 1% ‐ ‐ 1 1% 3 3% ‐ ‐ 1 2% 1 1% ‐ ‐ 1 1% 1 2% ‐ ‐ 1 1% * 1% ‐ ‐ 2 2% 1 2% ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% * * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 281 300% 252 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) China Total China Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 609 242 115 48% Sydney, Australia 95 39% Toronto, Canada 72 30% Zurich, Switzerland 67 28% Paris, France 55 23% Auckland, New Zealand 45 19% Stockholm, Sweden 27 11% Amsterdam, The Netherlands 22 9% Copenhagen, Denmark 21 9% Los Angeles, United States 20 8% New York City, United States 18 7% Rome, Italy 17 7% Tokyo, Japan 15 6% Osaka, Japan 15 6% Berlin, Germany 11 5% Oslo, Norway 11 4% Washington, United States 10 4% Brussels, Belgium 9 4% Helsinki, Finland 9 4% Seoul, South Korea 8 4% Chicago, United States 7 3% Bangkok, Thailand 6 3% Buenos Aires, Argentina 6 2% London, United Kingdom 5 2% Kuala Lumpur, Malaysia 5 2% Sao Paulo, Brazil 5 2% Madrid, Spain 4 2% Karachi, Pakistan 3 1% Rio de Janeiro, Brazil 3 1% Budapest, Hungary 3 1% Istanbul, Turkey 2 1% Abu Dhabi, United Arab Emirates 2 1% Boston, United States 2 1% Casablanca, Morocco 2 1% Moscow, Russia 2 1% Jakarta, Indonesia 1 * Mumbai, India 1 * Cape Town, South Africa 1 * Cairo, Egypt 1 * Mexico City, Mexico 1 * Warsaw, Poland 1 * Tehran, Iran * * Mecca, Saudi Arabia * * Sigma Table of Contents 726 300% 305 115 50 44% * 49 43% * 43 37% * 40 35% * 15 13% * 23 20% * 10 9% * 11 10% * 13 11% * 10 9% * 3 3% * 2 1% * 5 4% * 4 3% * 6 5% * 6 5% * 9 8% * 5 4% * 5 4% * 5 4% * 6 5% * 1 1% * 5 5% * 2 1% * 1 1% * 1 1% * 3 3% * 3 2% * 1 1% * 1 1% * * * * 1 1% * 1 1% * 1 1% * 1 1% * ‐ ‐ * * * * * * * * * * * * * * * * * * * * * * 345 300% Gender Female B 304 127 65 51% * 46 36% * 29 23% * 28 22% * 40 31% A* 22 17% * 17 13% * 11 8% * 8 7% * 10 8% * 14 11% * 15 12% A* 11 8% * 11 8% * 5 4% * 5 4% * 1 1% * 4 3% * 3 3% * 4 3% * 1 1% * 5 4% * 1 * * 3 3% * 4 3% * 4 3% * 1 1% * 1 1% * 2 1% * 1 1% * 2 2% * 1 1% * 1 1% * 1 1% * * * * 1 1% * 1 1% * 1 1% * 1 1% * 1 * * * * * * * * ‐ ‐ * 381 300% Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 258 86 46 53% * 35 41% * 28 33% * 21 24% * 25 28% * 7 8% * 8 10% * 6 7% * 5 6% * 5 6% * 4 4% * 2 3% * 4 5% * 8 9% * 4 5% * 4 5% * 3 3% * 2 2% * 3 3% * 3 4% * 2 2% * 1 2% * 5 6% * 4 5% * 3 4% * 1 2% * 4 4% * 2 3% * 3 3% * 2 2% * 2 3% * 1 1% * 1 1% * 1 1% * * * * 1 1% * * * * ‐ ‐ * * * * * * * * * * * * * * * * 259 300% 259 109 50 46% * 47 43% * 33 30% * 33 30% * 19 18% * 35 32% C* 15 13% * 9 8% * 12 11% * 7 6% * 13 12% * 10 9% * 1 1% * 7 6% * 2 2% * 3 3% * 5 5% * 4 3% * 5 5% * 1 1% * 1 1% * 5 4% * * * * 1 1% * 1 1% * 4 3% * * * * 1 1% * * * * 1 1% * * * * * * * 1 1% * * * * 1 1% * * * * 1 1% * * * * * * * * * * * * * * * * ‐ ‐ * 326 300% 92 47 19 41% ** 13 27% ** 11 24% ** 14 29% ** 11 24% ** 4 8% ** 4 8% ** 6 13% ** 4 8% ** 8 18% ** 1 1% ** 5 10% ** 10 22% ** * * ** 6 12% ** 3 7% ** 2 5% ** 3 7% ** 1 1% ** 4 9% ** 5 10% ** * * ** 1 1% ** * * ** 1 1% ** * * ** ‐ ‐ ** 1 1% ** * * ** ‐ ‐ ** * * ** 1 2% ** * * ** 1 1% ** 1 1% ** ‐ ‐ ** ‐ ‐ ** 1 1% ** 1 1% ** * * ** * * ** * * ** ‐ ‐ ** 141 300% 31 22 9 43% ** 8 34% ** 10 44% ** 4 18% ** 2 10% ** 4 17% ** 4 18% ** * * ** * 1% ** * 1% ** 1 5% ** * * ** * * ** 2 10% ** 4 16% ** 2 10% ** 1 3% ** ‐ ‐ ** 1 3% ** 1 3% ** 4 18% ** * * ** 4 20% ** * * ** * * ** * * ** 2 10% ** 2 10% ** * 1% ** ‐ ‐ ** ‐ ‐ ** * * ** * 2% ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * * ** ‐ ‐ ** ‐ ‐ ** 66 300% 149 92 42 46% * 39 43% * 21 23% * 21 23% * 23 25% * 21 23% * 11 12% * 5 5% * 13 14% * 15 16% H* 6 7% * 8 9% * 12 13% * 7 8% * 1 2% * 3 3% * 4 4% * 4 4% * 4 4% * 1 1% * 2 2% * 4 4% * 1 1% * 2 2% * 1 1% * * * * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * * * * * * * * * * * * * ‐ ‐ * * * * 275 300% 429 128 64 50% * 48 37% * 41 32% * 42 33% * 30 24% * 20 16% * 12 10% * 17 13% * 8 6% * 6 4% * 10 8% * 8 7% * 4 3% * 5 4% * 6 5% * 6 5% * 5 4% * 5 4% * 4 3% * 7 5% * 2 1% * 2 2% * 1 1% * 3 3% * 4 3% * 5 4% * 1 * * 1 1% * 3 2% * 2 1% * * * * 2 2% * 2 1% * 2 2% * * * * 1 1% * 1 1% * 1 1% * 1 1% * 1 * * * * * * * * ‐ ‐ * 385 300% Marital Status Married Other I J 438 166 79 48% * 63 38% * 50 30% * 49 30% * 34 20% * 32 20% * 19 11% * 16 10% * 13 8% * 15 9% * 12 7% * 15 9% * 8 5% * 6 4% * 9 6% * 8 5% * 9 5% * 8 5% * 6 3% * 8 5% * 7 4% * 5 3% * 1 1% * 4 3% * 4 3% * * * * * * * 1 1% * 3 2% * 1 1% * * * * 2 1% * 2 1% * 1 1% * 1 1% * 1 1% * 1 * * 1 1% * 1 * * 1 * * * * * * * * ‐ ‐ * 498 300% 171 76 36 48% * 32 42% * 22 29% * 18 24% * 21 28% * 13 17% * 8 10% * 6 8% * 8 10% * 5 7% * 5 7% * 2 2% * 7 9% * 8 11% * 2 3% * 3 3% * 1 2% * 1 2% * 3 4% * 1 1% * * 1% * 1 1% * 5 6% * 1 1% * 1 1% * 4 6% I* 4 5% * 2 3% * * * * 1 2% * 2 3% * * * * * 1% * 1 1% * * * * * * * * * * * * * * * * * * * * * * ‐ ‐ * * * * 228 300% Low K 39 120 68 56% * 46 38% * 34 28% * 35 29% * 26 22% * 27 22% * 13 11% * 12 10% * 4 3% * 10 8% * 12 10% * 11 9% * 12 10% * 11 9% * 3 3% * 2 2% * 3 3% * 6 5% * 2 2% * 3 3% * 3 3% * 3 3% * 4 4% * ‐ ‐ * ‐ ‐ * 3 3% * 2 2% * 2 2% * ‐ ‐ * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 360 300% Education Medium L High M 143 90 34 38% 427 32 13 41% 36 40% 13 40% 29 32% 10 30% 24 27% 8 25% 23 26% 6 19% 14 16% 4 13% 12 13% 2 7% 7 8% 3 8% 13 15% K 9 10% 4 11% K 2 7% 5 5% 1 4% 4 5% 2 6% 3 3% 1 3% 3 3% 1 3% 6 6% 3 8% 6 7% 3 8% K 1 4% 5 6% 1 1% 5 5% 1 4% L 2 5% 4 4% 2 5% 3 4% 1 3% 1 1% 1 1% 2 5% L 1 3% L 2 6% K 1 3% K 1 2% 1 1% 1 3% 1 1% * * 2 2% 1 2% 2 2% 1 2% ‐ ‐ * * 1 1% 2 2% 1 3% K 1 3% K * 2% 1 1% * 2% 1 1% * * 1 1% 3 4% 4 4% 1 1% 1 1% ‐ ‐ 1 1% * 1% 1 1% * 1% ‐ ‐ ‐ ‐ 1 2% L 1 2% L * 1% L * * 269 300% 97 300% ‐ ‐ ‐ ‐ Chief Income Earner Yes No N O 426 146 65 44% * 55 37% * 42 29% * 41 28% * 30 20% * 26 18% * 14 10% * 7 5% * 16 11% * 15 10% * 13 9% * 15 10% * 12 8% * 8 5% * 9 6% * 7 5% * 10 7% * 5 4% * 6 4% * 6 4% * 7 5% * 5 3% * 1 1% * 2 1% * 2 2% * 2 1% * 1 1% * 1 1% * 3 2% * 2 1% * * * * 2 1% * 2 1% * 2 1% * 2 1% * 1 1% * 1 * * * * * 1 1% * 1 * * * * * * * * * * * 439 300% 183 96 50 53% * 40 42% * 30 32% * 26 28% * 26 27% * 19 20% * 13 13% * 15 16% N* 5 5% * 5 6% * 5 5% * 2 2% * 4 4% * 7 7% * 2 2% * 3 4% * * * * 4 4% * 3 3% * 2 2% * * * * 1 1% * 5 5% * 3 3% * 3 3% * 3 3% * 3 3% * 2 2% * * * * * * * 2 2% * * * * * * * * * * * * * ‐ ‐ * * * * 1 1% * * * * * * * * * * ‐ ‐ * ‐ ‐ * 287 300% Business Owner Yes No P Q 59 33 10 31% ** 16 50% ** 13 40% ** 5 14% ** 2 8% ** 7 23% ** 1 2% ** ‐ ‐ ** 1 3% ** 4 13% ** 4 12% ** 4 11% ** 1 2% ** 2 5% ** 4 11% ** 1 2% ** 1 3% ** * 1% ** * * ** * 1% ** 4 13% ** 3 11% ** 2 7% ** * * ** * * ** 4 14% ** * * ** 3 9% ** * * ** * * ** ‐ ‐ ** 1 3% ** 1 2% ** ‐ ‐ ** 1 2% ** ‐ ‐ ** 1 2% ** ‐ ‐ ** * 1% ** * 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 98 300% 550 209 105 50% 78 37% 59 28% 63 30% 53 25% 38 18% 26 12% 22 10% 20 10% 16 8% 14 7% 13 6% 15 7% 13 6% 8 4% 10 5% 9 4% 9 4% 8 4% 8 4% 3 1% 3 1% 3 2% 5 2% 5 2% * * 4 2% 1 * 3 1% 2 1% 2 1% 1 1% 1 1% 2 1% 1 * 1 1% * * 1 * 1 * * * 1 * * * * * 628 300% Senior Executive/Decision Yes No R S 218 73 28 39% * 26 36% * 27 37% * 24 33% * 9 13% * 11 15% * 3 4% * 5 7% * 4 6% * 9 12% * 3 3% * 8 11% * 4 6% * 2 3% * 7 9% * 5 6% * 7 10% S* 4 5% * 3 3% * 1 1% * 6 8% S* 4 6% * 3 4% * 1 2% * 1 1% * 1 2% * * * * 3 5% S* 2 3% * 1 1% * * * * 2 2% * 1 1% * * * * 1 1% * 1 1% * 1 1% * * * * * * * * 1% * * * * * * * ‐ ‐ * 218 300% 391 169 87 51% * 69 41% * 46 27% * 44 26% * 46 27% * 35 20% * 24 14% * 17 10% * 16 10% * 12 7% * 15 9% * 9 5% * 11 7% * 12 7% * 5 3% * 6 4% * 3 2% * 5 3% * 6 4% * 8 5% * 2 1% * 2 1% * 3 2% * 4 2% * 4 3% * 4 2% * 4 2% * ‐ ‐ * * * * 2 1% * 2 1% * * * * 1 1% * 2 1% * 1 1% * * * * ‐ ‐ * 1 * * 1 * * * * * * * * * * * * * * 508 300% Employment Status Total Non T U 534 196 84 43% 78 40% 60 31% 57 29% 38 20% 37 19% 20 10% 16 8% 20 10% 17 9% 17 9% 16 8% 10 5% 8 4% 11 6% 8 4% 9 5% 9 5% 6 3% 8 4% 7 3% 6 3% 6 3% 5 3% 5 3% 5 2% 4 2% 3 2% 3 1% 3 1% * * 2 1% 2 1% 2 1% 2 1% 1 1% 1 * * * 1 * 1 * * * * * * * 589 300% 75 46 31 69% ** 17 37% ** 12 27% ** 11 23% ** 17 37% ** 8 17% ** 7 15% ** 5 12% ** 1 3% ** 3 8% ** * 1% ** 1 1% ** 6 13% ** 7 15% ** * * ** 3 6% ** 1 1% ** ‐ ‐ ** 2 5% ** * 1% ** 1 1% ** * * ** * * ** * * ** * * ** ‐ ‐ ** * * ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 5% ** ‐ ‐ ** * * ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** 1 1% ** * * ** * * ** * * ** ‐ ‐ ** ‐ ‐ ** 137 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) France Total France Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 668 329 92 28% 300 155 42 27% 368 174 50 29% 246 134 31 23% 215 105 33 31% 207 90 27 30% 153 77 22 28% 357 177 50 28% 158 75 20 27% Marital Status Married Other I J Education Medium L High M 257 107 41 39% LM 28 26% 195 133 30 23% 216 89 20 23% Chief Income Earner Yes No N O 358 175 48 27% 310 154 44 29% 33 25% 39 25% 28 21% 30 34% L 18 21% 53 30% 16 15% 30 17% 32 21% 26 20% 11 13% 31 17% 30 19% 24 18% 33 19% 27 18% 30 17% 27 18% Sydney, Australia 92 28% 46 30% 45 26% 28 21% 24 31% 32 21% 31 18% 15 19% 32 18% 16 21% 19 15% Abu Dhabi, United Arab Emirates 61 18% 27 18% 33 19% 34 25% E 21 16% 32 35% C 9 10% 52 29% 63 19% 32 31% C 19 18% E 22 21% 16 21% New York City, United States 18 20% 13 16% 35 20% 13 17% 29 22% 43 22% I 32 16% Toronto, Canada 60 18% 31 20% 30 17% 23 17% 18 17% 20 22% 11 14% 34 19% 15 20% 21 16% 40 20% 23 22% M 16 15% Oslo, Norway 58 17% 27 17% 31 18% 25 18% 11 12% 13 17% 24 18% 34 17% 15 14% 25 19% 53 16% 25 16% 28 16% 21 16% 15 16% 12 15% 37 21% H 26 15% 7 9% Berlin, Germany 22 21% E 17 16% 20 23% K 18 20% 15 20% 22 17% 32 16% 18 16% 22 16% 14 16% 28 16% 25 16% London, United Kingdom 52 16% 23 15% 29 17% 24 18% 15 14% 13 14% 14 17% 28 16% 10 13% 18 14% 34 17% 18 17% 21 16% 12 13% 28 16% 24 16% Stockholm, Sweden 50 15% 24 16% 26 15% 22 17% 16 15% 11 13% 12 15% 26 15% 12 16% 18 14% 32 16% 14 13% 18 13% 18 20% 27 16% 23 15% Brussels, Belgium 39 12% 17 11% 21 12% 11 8% 15 14% 7 9% 19 14% 20 10% 15 14% 16 12% 8 9% 22 13% 17 11% 33 10% 15 10% 18 11% 10 8% 13 13% 8 10% 26 15% H 17 10% 6 8% Helsinki, Finland 13 14% C 10 11% 9 11% 15 11% 19 9% 11 11% 12 9% 10 12% 17 10% 16 11% Amsterdam, The Netherlands 33 10% 12 8% 21 12% 16 12% 8 7% 9 10% 8 10% 17 10% 8 10% 9 7% 7 6% 14 11% 30 9% 11 7% 19 11% 9 7% 10 9% 8 11% 11 6% 12 9% 10 9% 10 7% 17 10% 28 8% 14 9% 14 8% 15 11% 5 6% 16 9% 12 8% 15 9% 14 8% 4 5% 6 4% 7 7% 15 11% 5 6% 12 7% 15 10% Auckland, New Zealand 26 8% 13 9% 12 7% 7 7% 8 9% 14 8% 8 11% 13 10% 20 10% I 21 11% I 13 6% 7 7% 12 8% 9 12% H 10 13% H 4 5% 7 6% 27 8% 8 7% E 6 5% 15 9% Los Angeles, United States 18 13% DE 17 13% DE 11 8% 11 14% G 3 4% 20 13% N 14 9% Tokyo, Japan 11 13% C 2 2% 12 13% K 11 12% 13 7% Copenhagen, Denmark 24 12% I 18 9% 5 5% 10 7% 17 10% 9 6% Hong Kong, China 21 6% 8 5% 13 7% 7 6% 7 7% 7 8% 8 10% 10 5% 4 5% 10 7% 11 6% 8 5% 17 5% 9 6% 9 5% 6 5% 4 4% 7 8% 4 6% 9 5% 4 5% 8 6% 9 5% 9 7% M 5 4% 13 7% Rome, Italy 10 9% M 8 7% 11 12% K 2 2% 5 5% 10 6% 7 5% Washington, United States 17 5% 7 5% 10 5% 8 6% 6 6% 3 3% 5 7% 8 5% 4 5% 7 5% 10 5% 6 5% 7 5% 4 5% 8 4% 9 6% 8 6% E 5 4% 7 7% E 5 4% 1 1% 4 6% 8 5% 4 5% 6 5% 10 5% 8 5% 5 3% 3 4% 5 4% 7 4% 7 5% M 4 3% 8 5% 4 5% 8 7% M 4 4% 1 1% 3 4% 4 5% 9 5% 4 3% Beijing, China 16 5% 8 5% 8 5% Rio de Janeiro, Brazil 13 4% 7 5% 6 3% 4 5% 389 197 48 25% Low K 279 132 43 33% J 39 30% 53 27% Madrid, Spain 11 3% 5 3% 7 4% 6 5% 2 2% 3 3% 2 3% 8 4% 1 2% 5 4% 7 3% 4 4% 4 3% 3 3% 7 4% 4 3% Bangkok, Thailand 11 3% 4 3% 6 4% 4 3% 1 1% 4 5% 6 3% 1 2% 6 4% 5 2% 1 1% 7 4% 4 3% 10 3% 6 4% 4 2% 1 1% 2 3% 3 1% 2 2% 3 3% 6 4% 3 2% 8 3% 5 3% 3 2% 2 2% * 1% 5 3% 5 7% G 3 4% 4 2% Shanghai, China 5 5% C 3 3% 8 6% KM 5 3% 2 2% Singapore, Singapore 5 6% D 4 5% C 3 3% 3 1% * * 5 4% K 4 3% 3 4% K 1 2% 5 3% 3 2% 4 2% 4 3% 2 1% ‐ ‐ 2 1% Osaka, Japan 8 3% 5 3% 3 2% 3 3% 3 3% 1 2% 2 3% 4 2% 3 3% 6 5% J 6 4% J 3 2% 6 3% 3 3% Moscow, Russia 7 2% 2 2% 5 3% 4 3% 2 1% 2 2% 3 4% 3 2% 1 1% 3 2% 4 2% Casablanca, Morocco 7 2% 3 2% 4 2% 3 2% 1 1% 3 4% 4 2% ‐ ‐ 3 2% 4 2% ‐ ‐ 4 2% 6 2% 4 3% 2 1% 4 3% 1 1% 2 2% 2 1% 3 4% 1 1% 5 3% 1 1% 5 4% M 3 2% 5 3% N 3 2% Boston, United States 3 4% H 1 1% 5 5% LM 2 2% 2 2% 4 2% 2 1% Chicago, United States 5 2% 3 2% 2 1% 3 2% 2 2% 1 1% 2 2% 3 2% 1 1% 2 2% 3 2% 3 3% 1 1% 1 1% 3 1% 3 2% Sao Paulo, Brazil 4 1% 2 1% 3 1% 2 1% 2 2% 1 1% 1 1% 3 2% 1 1% * * 4 2% 1 1% 1 1% 2 2% 2 1% 2 1% Mexico City, Mexico 4 1% 1 1% 2 1% 2 2% * * 1 1% ‐ ‐ 3 2% * 1% 2 1% 2 1% 1 1% 2 2% * * 1 1% 3 2% Buenos Aires, Argentina 4 1% 1 1% 3 2% 1 1% * * 2 2% 1 2% 1 1% 1 2% 1 1% 3 1% 2 1% 1 * 2 2% 2 1% 2 1% Seoul, South Korea 3 1% 2 1% 1 * 2 2% ‐ ‐ 1 1% 1 1% 1 * 2 2% * * 3 1% 1 1% 1 1% 1 1% * * 3 2% Mecca, Saudi Arabia 3 1% 2 1% 1 1% 2 2% * * ‐ ‐ 1 1% 2 1% ‐ ‐ 1 1% 2 1% 1 1% 1 1% 1 1% 2 1% 1 1% Kuala Lumpur, Malaysia 3 1% 1 1% 2 1% ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * 2 2% 1 * ‐ ‐ 2 1% 1 1% 2 1% 1 * Cape Town, South Africa 3 1% 2 2% * * 1 1% ‐ ‐ ‐ ‐ 2 1% 2 1% 1 1% 1 1% 1 * 1 1% 1 1% 2 1% Mumbai, India 2 1% ‐ ‐ 2 1% 1 1% ‐ ‐ 2 2% D 1 1% 2 3% FG 1 1% 1 2% 1 * ‐ ‐ ‐ ‐ 2 1% * * 1 1% * * 2 1% ‐ ‐ 2 * 1 1% 1 * 1 1% ‐ ‐ 1 1% 1 1% * * ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * 1 1% 1 1% * * Jakarta, Indonesia 1 * 1 1% ‐ ‐ 1 1% * * ‐ ‐ * 1% * * * 1% * * 1 * ‐ ‐ ‐ ‐ * * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * 1 1% 1 * 1 * ‐ ‐ 1 1% 1 2% KL ‐ ‐ 1 1% Tel Aviv, Israel ‐ ‐ 1 1% Istanbul, Turkey 1 * ‐ ‐ 1 1% * * ‐ ‐ 1 1% * 1% * * * * 1 1% ‐ ‐ 1 1% ‐ ‐ * * ‐ ‐ 1 1% Budapest, Hungary 1 * 1 * * * 1 1% ‐ ‐ * * * * 1 * ‐ ‐ ‐ ‐ 1 1% * * 1 1% ‐ ‐ * * 1 * Cairo, Egypt 1 * ‐ ‐ 1 * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% Karachi, Pakistan * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ Tehran, Iran * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ Guangzhou, China * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ 987 300% 464 300% 523 300% 402 300% 314 300% 271 300% 232 300% 530 300% 226 300% 395 300% 592 300% 322 300% 399 300% 266 300% 526 300% 461 300% Warsaw, Poland Sigma Table of Contents Business Owner Yes No P Q 28 14 3 21% ** 4 31% ** 1 6% ** 2 17% ** 2 17% ** 1 8% ** 2 18% ** 2 15% ** 3 19% ** 3 20% ** 1 6% ** 2 12% ** 1 10% ** * 4% ** 1 8% ** 2 13% ** 1 8% ** 2 17% ** * 3% ** 1 8% ** ‐ ‐ ** 1 6% ** ‐ ‐ ** 2 14% ** ‐ ‐ ** * 3% ** ‐ ‐ ** ‐ ‐ ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 41 300% 640 316 89 28% 88 28% 62 20% 58 18% 58 18% 56 18% 51 16% 50 16% 47 15% 36 11% 33 10% 31 10% 29 9% 27 9% 26 8% 24 8% 20 6% 15 5% 16 5% 15 5% 13 4% 10 3% 11 3% 8 3% 8 3% 8 2% 7 2% 7 2% 5 2% 5 2% 4 1% 4 1% 3 1% 3 1% 3 1% 3 1% 3 1% 2 1% 2 * 1 * 1 * 1 * 1 * 1 * * * * * * * 947 300% Senior Executive/Decision Yes No R S 37 17 4 23% * 5 31% * 3 20% * 3 15% * 4 21% * 1 6% * 3 16% * 3 15% * 3 15% * 2 12% * 2 14% * 1 7% * 2 10% * 1 5% * 1 5% * 3 16% * * 2% * 2 10% * * 2% * 1 5% * * 3% * 2 10% S* * 2% * 2 10% S* * 3% * * 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 3% * 1 8% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 5% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 52 300% Employment Status Total Non T U 631 312 88 28% 406 198 53 27% 262 131 39 30% 86 28% 55 28% 36 28% 59 19% 42 21% 21 16% 58 19% 36 18% 24 19% 57 18% 33 17% 27 21% 56 18% 37 18% 21 16% 51 16% 28 14% 25 19% 49 16% 32 16% 20 15% 47 15% 29 15% 21 16% 37 12% 26 13% 13 10% 31 10% 20 10% 14 10% 32 10% 29 9% 25 13% U 17 9% 13 10% 27 9% 17 9% 11 8% 26 8% 15 7% 13 10% 23 7% 15 8% 11 8% 21 7% 14 7% 8 6% 16 5% 10 5% 8 6% 16 5% 10 5% 7 5% 8 6% 15 5% 11 5% 5 4% 12 4% 9 5% 3 3% 10 3% 8 4% 4 3% 10 3% 6 3% 4 3% 8 3% 6 3% 4 3% 8 3% 4 2% 4 3% 8 3% 5 3% 3 2% 7 2% 3 1% 4 3% 7 2% 3 2% 4 3% 6 2% 5 2% 1 1% 5 2% 3 1% 3 2% 4 1% 3 2% 1 1% 3 1% 2 1% 1 1% 2 1% 2 1% 1 1% 3 1% 1 * 2 2% 3 1% 2 1% 1 1% 3 1% 2 1% 1 * 2 1% 1 * 2 1% 2 1% 1 1% 1 1% 2 * 1 * 1 1% 1 * * * 1 1% 1 * 1 * 1 * 1 * ‐ ‐ 1 1% 1 * * * 1 1% 1 * 1 * ‐ ‐ * * ‐ ‐ * * * * * * ‐ ‐ * * * * ‐ ‐ 935 300% 595 300% 393 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Germany Total Germany Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 619 303 122 40% 310 152 57 37% 309 151 65 43% 159 87 30 34% 258 131 54 41% 202 86 38 45% Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L 201 96 40 42% 181 91 29 32% 220 105 40 38% 399 198 82 41% 127 67 28 41% 402 178 72 41% Stockholm, Sweden 74 24% 29 19% 22 26% 32 24% 20 23% 23 24% 21 23% 21 20% 47 27% 69 23% 38 25% 20 23% 29 22% 21 24% 24 21% 19 20% 26 28% 28 26% 53 27% I 42 21% 14 20% Oslo, Norway 45 30% A 31 21% 237 115 52 45% H 30 26% 14 21% 39 22% Sydney, Australia 53 17% 31 20% 22 15% 15 18% 24 18% 13 16% 18 15% 15 16% 20 22% 19 18% 33 17% 13 20% 31 17% 20 23% CD 10 12% 23 20% 16 16% 14 15% 18 17% 34 17% 10 14% 34 19% 17 14% 9 10% 10 10% 24 13% 14 12% 14 15% 11 17% 24 14% 11 13% C 10 12% 14 12% 7 7% 19 18% J 16 15% 32 16% I 22 11% 10 15% 13 15% 17 17% H 14 14% 22 11% 23 13% 14 14% H 11 11% 13 12% 25 13% 11 16% M 7 10% Copenhagen, Denmark 52 17% 26 17% 26 17% 13 15% 20 15% Helsinki, Finland 43 14% 19 13% 23 15% 12 14% 20 15% Toronto, Canada 41 14% 24 16% 17 11% 7 8% Abu Dhabi, United Arab Emirates 38 12% 19 12% 19 13% 6 7% Amsterdam, The Netherlands 38 12% 17 11% 21 14% 11 13% 21 16% C 21 16% C 17 13% 17 19% FG 6 7% London, United Kingdom 35 11% 16 11% 18 12% 11 13% 17 13% 7 8% 18 16% H 12 10% 12 13% 13 12% 22 11% 6 9% 24 13% New York City, United States 34 11% 20 13% 14 9% 12 10% 6 8% 12 10% 9 9% 13 15% 6 6% 19 11% 32 11% 14 9% 18 12% 14 11% 10 12% 10 9% 13 13% 9 10% 13 12% 27 14% I 19 10% 8 11% Auckland, New Zealand 15 17% DE 8 9% 6 10% 19 11% Los Angeles, United States 31 10% 16 12% E 14 10% 9 9% 12 13% 8 8% 23 11% 8 11% 20 11% 16 10% 12 14% E 9 10% 10 9% 31 10% 21 14% B 15 10% 3 4% Paris, France 9 10% 12 10% 10 10% 9 10% 12 12% 18 9% 7 10% 18 10% 10 7% 24 14% Boston, United States 19 6% 11 7% 8 5% 7 8% 7 5% 5 6% 7 6% 7 8% 5 5% 6 6% 13 7% 3 5% 10 5% Brussels, Belgium 18 6% 9 6% 9 6% 5 6% 6 4% 7 8% 6 5% 6 6% 6 6% 8 8% 9 5% 5 7% 10 5% Cape Town, South Africa 16 5% 5 3% 3 4% 6 4% 7 8% 6 6% 6 6% 3 4% 3 3% 12 6% 2 4% 8 5% Singapore, Singapore 15 5% 6 4% 11 7% A 9 6% 3 4% 6 5% 6 7% 4 3% 5 6% 6 7% 6 6% 9 5% 2 3% 9 5% Rome, Italy 15 5% 7 5% 8 5% 4 5% 6 5% 5 6% 6 5% 5 5% 4 5% 7 6% 8 4% 3 5% 9 5% Istanbul, Turkey 14 5% 8 5% 6 4% 4 5% 6 5% 4 4% 4 4% 6 6% 4 4% 7 7% 7 3% 4 6% 6 3% Bangkok, Thailand 13 4% 7 5% 6 4% 1 2% 5 4% 7 6% 4 4% 2 2% 3 3% 10 5% 3 3% 5 5% 4 4% 4 4% 8 4% 5 8% L 4 5% 5 3% 4 3% 6 7% C 2 2% 6 3% 4 3% * * 3 3% 4 4% 3 4% 2 2% 8 4% 1 2% 8 5% 3 2% * * 3 3% 3 3% 3 3% 2 2% 6 3% 1 1% 5 3% 5 4% E 4 3% ‐ ‐ 4 3% 3 3% 2 2% 3 3% 5 3% 3 4% 4 2% 3 3% 3 2% 3 4% 2 2% 3 3% 4 2% 3 4% 3 2% 3 3% 1 1% 3 3% 3 3% 4 2% 2 2% 3 2% 3 3% 1 1% 3 3% 2 2% 5 3% 1 2% 5 3% Washington, United States 12 4% 6 4% 6 4% Madrid, Spain 11 4% 4 2% 7 5% Tokyo, Japan 9 3% 3 2% 6 4% Chicago, United States 8 3% 5 3% 4 2% Rio de Janeiro, Brazil 8 3% 5 3% 3 2% 6 7% DE 7 8% DE 6 7% DE 3 4% E 1 1% Budapest, Hungary 7 2% 4 3% 3 2% 2 2% 1 1% Hong Kong, China 7 2% 3 2% 4 3% 3 3% 3 2% 4 4% D 2 2% Warsaw, Poland 6 2% 3 2% 3 2% 1 1% 2 2% 3 3% 3 3% 2 2% 1 1% 2 2% 4 2% ‐ ‐ Buenos Aires, Argentina 5 2% 2 2% 2 2% 1 1% 3 2% 1 2% 2 1% 1 2% 2 2% 2 2% 3 2% 2 2% 6 3% K 3 2% Osaka, Japan 4 1% 2 2% 2 1% 2 1% ‐ ‐ 2 2% 1 1% 1 2% 1 1% 3 1% 1 1% 2 1% Moscow, Russia 4 1% * * 2 3% E 1 1% 1 1% 2 2% 1 1% 1 1% 2 3% 2 2% 2 1% 1 2% 2 1% Shanghai, China 4 1% 4 2% B 2 2% 1 1% * * 3 2% 1 1% 1 1% 2 2% 1 1% 1 1% 3 1% 1 1% 2 1% Beijing, China 3 1% 2 1% 1 1% 2 3% 1 * * * 2 2% 1 1% ‐ ‐ 1 1% 3 1% 1 1% 1 1% Kuala Lumpur, Malaysia 3 1% 1 1% 2 1% 1 1% * * 1 2% * * 1 1% 1 2% 2 2% 1 * Mexico City, Mexico 3 1% 1 1% 2 1% * * 1 1% 1 2% 2 2% 1 1% ‐ ‐ * * 2 1% 2 3% L 1 1% 1 1% Tehran, Iran 2 1% 2 1% 1 * 1 1% 1 1% 1 1% 1 * 1 1% 1 1% 1 1% 1 1% 1 1% ‐ ‐ Casablanca, Morocco 2 1% 1 1% 1 1% 1 1% 1 1% * * 2 1% * * ‐ ‐ * * 2 1% ‐ ‐ 2 1% Sao Paulo, Brazil 2 1% 1 1% 1 * 1 1% ‐ ‐ 1 1% 1 1% 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ * * Guangzhou, China 1 * 1 1% * * * * 1 1% ‐ ‐ * * 1 1% ‐ ‐ 1 1% * * ‐ ‐ 1 * Jakarta, Indonesia 1 * 1 1% ‐ ‐ ‐ ‐ * * 1 1% ‐ ‐ * * 1 1% ‐ ‐ 1 1% * * Seoul, South Korea 1 * 1 1% ‐ ‐ * * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ * * Karachi, Pakistan 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * 1 1% ‐ ‐ 1 1% J 1 1% J 1 1% 1 * ‐ ‐ ‐ ‐ Tel Aviv, Israel 1 * * * 1 * 1 1% ‐ ‐ * * ‐ ‐ 1 1% * * ‐ ‐ 1 * ‐ ‐ 1 1% Mumbai, India 1 * * * * * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ * * * 1% 1 1% ‐ ‐ Cairo, Egypt 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ * * 1 1% ‐ ‐ ‐ ‐ 1 1% * * 1 1% L 1 1% * * Mecca, Saudi Arabia * * ‐ ‐ * * ‐ ‐ ‐ ‐ * 1% ‐ ‐ * 1% ‐ ‐ * * ‐ ‐ * 1% ‐ ‐ 909 300% 456 300% 453 300% 260 300% 392 300% 257 300% 345 300% 289 300% 274 300% 315 300% 594 300% 202 300% 533 300% Sigma Table of Contents ‐ ‐ High M 90 58 21 37% * 13 23% * 16 27% * 8 14% * 9 15% * 9 16% * 6 10% * 4 6% * 6 11% * 5 9% * 7 12% * 6 11% * 4 6% * 6 11% * 6 10% * 3 6% * 5 8% * 5 8% * 3 4% * 4 6% * 3 5% * 2 4% * 1 2% * 3 5% * 1 2% * 2 3% * 3 4% * 1 2% * 1 1% * 1 1% * 1 3% * 1 1% * 1 1% * 1 2% * 1 1% * 1 1% * 2 3% L* ‐ ‐ * 2 3% KL* 1 1% * ‐ ‐ * 1 1% * 1 2% L* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 173 300% Chief Income Earner Yes No N O 443 215 86 40% 176 88 35 40% 51 24% 23 27% 52 24% 17 19% 42 20% O 38 18% 10 12% 30 14% 13 14% 27 12% 14 16% 26 12% 12 13% 24 11% 14 16% 15 17% 21 10% 14 15% 24 11% 10 11% 22 10% 10 11% 24 11% 7 8% 22 10% 9 10% 14 7% 4 5% 12 5% 6 7% 13 6% 3 3% 8 4% 7 8% N 5 6% 10 5% 9 4% 5 6% 11 5% 2 2% 8 4% 4 4% 7 3% 4 4% 7 3% 2 2% 6 3% 3 3% 5 3% 2 3% 6 3% 2 2% 6 3% 1 1% 4 2% 2 2% 4 2% 1 1% 3 1% 1 2% 3 1% 1 1% 4 2% ‐ ‐ 3 1% ‐ ‐ 1 1% 2 2% 3 1% ‐ ‐ 1 1% 1 1% 2 1% * 1% 1 1% 1 1% 1 * * * 1 * * 1% * * 1 1% 1 1% ‐ ‐ * * 1 1% * * * 1% * * 1 1% * * ‐ ‐ 645 300% 263 300% Business Owner Yes No P Q 50 25 8 33% * 4 16% * 6 24% * 4 16% * 5 19% * 2 6% * 3 12% * 5 21% * 3 10% * 4 16% * 3 12% * 2 8% * 2 8% * 1 3% * * 2% * 4 15% Q* 1 4% * 2 6% * 2 9% * 1 3% * 1 3% * 1 3% * 2 8% * * 2% * 1 4% * 1 3% * * 2% * 1 3% * 1 6% * 1 5% * 1 3% * ‐ ‐ * 1 5% Q* 1 5% Q* ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 75 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 569 278 113 41% 110 54 18 34% 509 249 103 41% 408 199 74 37% 211 104 48 46% T 27 26% 70 25% 11 20% 63 25% 47 24% 63 23% 13 24% 57 23% 49 25% 20 19% 49 17% 9 17% 44 18% 39 19% 14 13% 48 17% 12 21% 41 16% 33 17% 20 19% 41 15% 4 8% 38 15% 29 14% 14 14% 38 14% 6 12% 35 14% 29 14% 12 12% 33 12% 9 16% 29 12% 35 13% 6 11% 31 13% 32 16% U 19 10% 6 6% 18 18% T 12 11% 31 11% 6 11% 29 12% 23 12% 31 11% 6 10% 28 11% 23 12% 11 10% 30 11% 5 9% 27 11% 22 11% 10 10% 29 10% 5 9% 26 11% 22 11% 9 9% 30 11% 6 10% 25 10% 19 10% 12 11% 18 7% 2 4% 17 7% 13 7% 5 5% 14 5% 4 8% 13 5% 11 5% 7 7% 15 5% 3 7% 12 5% 10 5% 6 5% 14 5% 3 5% 12 5% 10 5% 6 5% 13 5% 4 7% 11 5% 9 4% 6 6% 13 5% 3 5% 11 5% 7 4% 7 7% 12 4% 3 6% 10 4% 10 5% 3 3% 11 4% 2 4% 10 4% 9 4% 3 3% 9 3% 3 5% 8 3% 7 4% 3 3% 8 3% 2 3% 7 3% 5 2% 4 4% 7 3% 1 3% 7 3% 5 2% 4 4% 7 2% 1 1% 7 3% 4 2% 4 4% 7 2% 1 3% 6 2% 5 2% 3 3% 7 2% 1 2% 6 2% 5 2% 3 2% 5 2% 2 3% 4 2% 4 2% 2 2% 4 1% 2 3% 3 1% 4 2% 1 1% 3 1% 1 1% 3 1% 1 * 4 1% 2 4% S 1 2% 2 1% 2 1% 3 3% T 2 2% 3 1% 3 1% 1 1% 1 * 2 1% 2 1% 3 1% 2 4% S ‐ ‐ 3 1% 1 1% 2 2% 2 1% * 1% 2 1% 2 1% 1 1% 2 1% ‐ ‐ 2 1% 2 1% 1 1% 2 1% 1 1% 1 1% 2 1% * * 2 1% ‐ ‐ 2 1% 1 1% 1 1% 1 * ‐ ‐ 1 1% 1 * * * 1 * * 1% 1 * 1 * * * 1 * ‐ ‐ 1 * 1 1% ‐ ‐ 1 * ‐ ‐ 1 * 1 1% ‐ ‐ 1 * * 1% 1 * 1 * ‐ ‐ 1 * * 1% * * * * * * 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * * 1% S 161 300% ‐ ‐ * * ‐ ‐ 748 300% 596 300% 313 300% 3 1% 2 1% 834 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Hungary Total Hungary Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 441 434 192 44% 226 217 96 44% 215 217 96 44% 166 182 72 39% 149 128 56 44% 50 to 64 E Low F Household Income Medium G 173 174 79 45% 184 174 80 46% 45 26% 53 31% 56 32% G 36 20% 36 21% 24 14% London, United Kingdom 125 29% 60 28% 64 30% 57 31% 38 30% 126 124 64 52% C 30 24% Berlin, Germany 115 27% 56 26% 59 27% 31 24% 25 21% Sydney, Australia 102 23% 56 26% 45 21% 59 32% E 35 19% 35 28% 31 25% Stockholm, Sweden 77 18% 40 19% 37 17% 23 13% 27 21% New York City, United States 71 16% 27 13% 27 22% C 9 7% 27 16% 39 23% F 27 15% 63 14% 34 16% 46 25% DE 28 15% 16 13% Abu Dhabi, United Arab Emirates 44 20% A 29 13% 14 11% 21 17% 30 17% 21 12% Amsterdam, The Netherlands 53 12% 24 11% 29 13% 21 11% 17 13% 16 13% 25 15% 19 11% 43 25% Brussels, Belgium 49 11% 20 9% 29 13% 17 9% 17 14% 15 12% 16 9% 22 13% Helsinki, Finland 49 11% 24 11% 25 11% 23 12% 13 10% 13 10% 22 13% 17 10% Toronto, Canada 44 10% 16 7% 18 10% 12 9% 15 12% 14 8% 19 11% Paris, France 44 10% 28 13% B 16 7% 19 10% 13 10% 12 10% 40 9% 18 8% 10 6% 10 8% Copenhagen, Denmark 31 7% 10 4% 9 5% 12 10% Rome, Italy 31 7% 22 10% B 8 4% 20 16% CD 10 8% 26 15% G 10 6% 14 8% Oslo, Norway 28 13% A 22 10% 17 9% 5 4% Los Angeles, United States 27 6% 14 6% 23 10% A 13 6% Washington, United States 26 6% 13 6% 14 6% 16 9% E 13 7% Tokyo, Japan 22 5% 15 7% 7 3% Auckland, New Zealand 18 4% 4 2% Madrid, Spain 13 3% 14 6% B 8 3% 14 7% E 3 2% 6 3% Bangkok, Thailand 10 2% 4 2% Cape Town, South Africa 10 2% 6 3% Rio de Janeiro, Brazil 8 2% Osaka, Japan 8 2% Boston, United States 10 6% 22 12% F 16 9% 8 7% 15 9% 9 5% 8 6% 3 3% 13 7% 9 5% 5 4% 8 7% 13 8% 9 5% 6 5% 2 2% 12 7% 8 4% 10 7% C 4 3% 6 5% 2 1% 7 4% 3 2% 2 1% 6 3% 1 1% 2 2% 5 3% 4 2% ‐ ‐ 3 2% 5 3% 2 1% 6 3% 2 1% 3 2% C 5 4% 6 5% C 7 6% C 1 1% 13 7% F 10 6% F 3 2% 5 2% 3 1% 6 3% 1 1% 1 1% 5 3% G 4 2% 2 1% 8 2% 3 1% 5 2% 3 2% 3 2% 1 1% 3 2% 4 2% Singapore, Singapore 7 2% 6 3% 1 1% 2 1% 4 3% 1 1% 1 1% 2 1% Istanbul, Turkey 6 1% 3 2% 3 1% ‐ ‐ 2 2% 2 1% 3 2% Moscow, Russia 6 1% 3 1% 3 1% 4 2% 2 1% 4 3% C ‐ ‐ 3 2% 1 1% Chicago, United States 5 1% 3 1% 3 1% 3 2% 1 1% 1 1% ‐ ‐ Warsaw, Poland 5 1% 1 * 4 2% 1 1% 1 1% 3 3% 4 2% G ‐ ‐ Buenos Aires, Argentina 5 1% 2 1% 3 1% 3 2% ‐ ‐ 2 2% 1 1% 4 2% F 3 2% Hong Kong, China 5 1% 3 1% 2 1% 1 1% 3 2% 1 1% ‐ ‐ 3 2% Seoul, South Korea 5 1% 4 2% 1 1% 2 1% 2 1% 1 1% 1 1% 2 1% Beijing, China 4 1% 2 1% 2 1% 1 1% 2 1% 1 1% 1 1% 2 1% Mumbai, India 3 1% 1 * 3 1% 3 2% ‐ ‐ ‐ ‐ 3 2% ‐ ‐ Mexico City, Mexico 3 1% 3 1% ‐ ‐ 1 1% 1 1% 1 1% 2 1% 1 1% Tel Aviv, Israel 3 1% 2 1% 1 * 1 1% 2 1% ‐ ‐ 3 1% ‐ ‐ Sao Paulo, Brazil 2 1% 2 1% ‐ ‐ ‐ ‐ 2 2% ‐ ‐ 1 * 2 1% Kuala Lumpur, Malaysia 2 1% 2 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ Casablanca, Morocco 2 * ‐ ‐ 2 1% 1 1% ‐ ‐ 1 1% 1 1% 1 1% Cairo, Egypt 2 * 1 * 1 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% Shanghai, China 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Tehran, Iran Sigma Table of Contents 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1302 300% 650 300% 652 300% 547 300% 384 300% 371 300% 523 300% 523 300% High H 10 9 7 72% ** 2 21% ** 3 32% ** ‐ ‐ ** 2 22% ** 2 17% ** 1 11% ** ‐ ‐ ** 2 18% ** 1 11% ** ‐ ‐ ** 2 19% ** 1 9% ** 1 9% ** 3 30% ** 1 9% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 20% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 28 300% Marital Status Married Other I J Low K Education Medium L 185 175 84 48% 256 259 108 42% 129 114 46 40% 230 255 113 44% 46 26% 79 30% 38 33% 66 26% 44 25% 71 27% 33 29% 71 28% 46 26% 55 21% 61 24% 30 17% 47 18% 31 28% M 14 12% 23 13% 47 18% 24 21% 38 15% 29 17% 34 13% 17 15% 37 15% 24 14% 29 11% 16 14% 29 12% 15 9% 34 13% 8 7% 33 13% 15 9% 34 13% 12 10% 30 12% 21 12% 24 9% 11 10% 25 10% 23 13% 21 8% 10 8% 25 10% 18 10% 22 8% 8 7% 22 8% 14 8% 17 7% 5 4% 22 8% 6 3% 6 6% 19 7% 10 6% 25 10% I 17 6% 12 5% 12 7% 15 6% 12 10% L 2 2% 6 4% 15 6% 6 5% 23 9% K 15 6% 8 5% 10 4% 4 4% 7 3% 4 2% 9 4% 2 2% 7 3% 3 2% 7 3% 4 4% 4 1% 7 4% J 3 2% 3 1% 2 1% 6 2% 5 2% 5 2% 5 5% L 2 1% 3 1% 3 2% 3 2% 5 2% 2 2% 6 2% 3 2% 3 1% 1 1% 4 2% 2 1% 4 2% 2 2% 2 1% 3 2% 3 1% 3 2% 2 1% 2 1% 3 1% 2 1% 4 1% 2 1% 3 1% 1 1% 3 1% 2 1% 3 1% 1 1% 2 1% 2 1% 3 1% ‐ ‐ 4 2% 1 * 4 2% 1 1% 3 1% 2 1% 2 1% 2 2% 2 1% ‐ ‐ 3 1% 1 1% 3 1% 2 1% 1 * 1 1% 1 * ‐ ‐ 3 1% ‐ ‐ 1 1% 1 1% 3 2% L 1 1% 1 * 1 1% 1 * ‐ ‐ 2 1% 1 1% 1 * 1 1% 1 * 1 1% 1 * 1 1% 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% 49 19% 6 2% ‐ ‐ 1 * 1 1% ‐ ‐ 524 300% 778 300% 341 300% 765 300% High M 82 66 33 50% * 20 31% * 11 17% * 9 14% * 15 22% K* 9 13% * 8 13% * 8 12% * 8 12% * 7 10% * 9 13% * 9 14% * 10 15% * 5 7% * 6 9% * 3 5% * 2 2% * 1 1% * 6 10% L* 5 7% K* 2 4% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% * 2 2% * 1 1% * ‐ ‐ * 1 1% * 2 3% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 197 300% Chief Income Earner Yes No N O 226 216 97 45% 215 218 95 43% 57 27% 67 31% 49 23% 66 30% 48 22% 54 25% 45 21% 32 15% 28 13% 31 14% 43 20% N 32 15% 28 13% 26 12% 27 12% 22 10% 23 10% 26 12% 27 12% 18 8% 15 7% 24 11% 29 13% N 16 7% 20 9% 11 5% 17 8% 14 6% 16 8% 11 5% 13 6% 14 6% 11 5% 10 5% 13 6% 5 2% 6 3% 7 3% 7 3% 3 2% 7 3% 3 1% 3 1% 6 3% 3 1% 5 2% 4 2% 3 2% 3 1% 4 2% 4 2% 2 1% 2 1% 4 2% 1 * 5 2% 2 1% 3 1% 3 1% 2 1% 3 1% 2 1% 3 1% 2 1% 3 1% 1 * 1 1% 2 1% 2 1% 1 * 2 1% 1 * 1 1% 1 * ‐ ‐ 2 1% 1 * 1 1% ‐ ‐ 2 1% ‐ ‐ 1 1% ‐ ‐ 1 * 649 300% 654 300% Business Owner Yes No P Q 36 35 13 36% * 10 29% * 8 22% * 6 16% * 5 15% * 4 11% * 3 10% * 3 8% * 6 17% * 3 9% * 6 16% * 6 17% * 2 6% * 6 16% Q* 6 17% Q* 2 6% * 3 8% * 1 3% * 3 9% * 1 3% * 1 3% * 2 6% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * 1 3% * 1 3% * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 106 300% 405 399 179 45% 114 29% 108 27% 96 24% 72 18% 67 17% 59 15% 50 13% 43 11% 46 11% 39 10% 38 9% 38 9% 25 6% 25 6% 25 6% 24 6% 21 5% 15 4% 12 3% 9 2% 7 2% 8 2% 8 2% 8 2% 6 1% 5 1% 5 1% 4 1% 5 1% 5 1% 5 1% 4 1% 4 1% 3 1% 2 * 3 1% 2 1% 2 1% 2 1% 2 1% 1 * 1 * 1197 300% Senior Executive/Decision Yes No R S 34 33 12 36% * 9 25% * 4 13% * 8 22% * 4 13% * 5 16% * 3 10% * 3 8% * 6 17% * 3 9% * 6 17% * 5 15% * 3 9% * 6 17% S* 7 22% S* 2 7% * 2 5% * 1 3% * 2 7% * 1 3% * 1 3% * 2 7% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * 1 3% * 1 3% * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 100 300% Employment Status Total Non T U 407 401 180 45% 233 223 105 47% 208 211 87 41% 116 29% 65 29% 59 28% 111 28% 44 20% 94 23% 55 25% 71 34% T 46 22% 73 18% 47 21% 30 14% 65 16% 37 17% 34 16% 59 15% 29 13% 34 16% 51 13% 24 11% 30 14% 43 11% 25 11% 24 12% 46 11% 27 12% 22 10% 39 10% 25 11% 20 9% 39 10% 20 9% 24 11% 37 9% 13 6% 25 6% 27 12% U 19 8% 12 6% 23 6% 15 7% 16 7% 25 6% 18 8% 9 4% 25 6% 14 6% 12 6% 21 5% 7 3% 15 7% 16 4% 12 3% 14 6% U 10 5% 3 1% 9 2% 1 1% 7 2% 7 3% 9 4% T 3 1% 8 2% 3 1% 6 3% 8 2% 4 2% 4 2% 8 2% 4 2% 3 2% 6 1% 3 2% 3 2% 5 1% 2 1% 4 2% 5 1% 2 1% 4 2% 4 1% 2 1% 3 2% 5 1% 1 1% 4 2% 5 1% 2 1% 3 1% 5 1% 4 2% 1 * 5 1% 3 1% 2 1% 4 1% 2 1% 2 1% 3 1% ‐ ‐ 3 2% 2 * 1 * 2 1% 3 1% ‐ ‐ 3 1% 2 1% 2 1% 1 * 2 1% ‐ ‐ 2 1% 2 1% 1 1% 1 * 2 1% 2 1% ‐ ‐ 1 * ‐ ‐ 1 1% 4 2% 1 * ‐ ‐ 1 * 1202 300% 670 300% 632 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) India Total India Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 716 353 108 31% 436 184 52 28% 280 169 57 34% 395 199 57 29% 237 111 35 32% 54 27% 31 28% 56 28% D 48 24% 23 20% London, United Kingdom 97 28% 43 23% New York City, United States 93 26% 49 27% 55 33% A 44 26% Abu Dhabi, United Arab Emirates 79 22% 46 25% 33 20% 23 21% Paris, France 64 18% 37 20% 27 16% 38 19% 20 18% Sydney, Australia 59 17% 33 18% 26 15% 30 15% 20 18% Los Angeles, United States 51 14% 20 11% 32 16% 13 12% Zurich, Switzerland 48 14% 24 13% 31 19% A 24 14% 21 11% Washington, United States 37 11% 13 7% Hong Kong, China 37 10% 22 12% 24 14% A 14 8% 24 12% E 19 10% 19 17% C 12 11% E 14 13% Toronto, Canada 33 9% 15 8% 17 10% 12 6% Auckland, New Zealand 33 9% 21 11% 12 7% 15 8% 15 13% C 10 9% Tokyo, Japan 29 8% 17 9% 12 7% 18 9% 9 8% Bangkok, Thailand 26 7% 13 7% 13 8% 12 6% 11 10% Chicago, United States 25 7% 13 7% 11 7% 14 7% 9 8% Kuala Lumpur, Malaysia 23 6% 9 5% 14 8% 13 7% 7 6% Boston, United States 20 6% 10 6% 10 6% 12 6% 7 6% Berlin, Germany 20 6% 10 5% 10 6% 11 5% 8 7% Amsterdam, The Netherlands 19 5% 12 6% 3 3% 16 5% 16 9% B 7 4% 3 2% Cape Town, South Africa 9 6% 10 5% 3 3% 1 1% Mexico City, Mexico 13 4% 3 2% Rome, Italy 12 3% 6 3% 10 6% A 6 3% 12 6% D 8 4% 4 3% Mecca, Saudi Arabia 11 3% 6 4% 5 3% 7 4% 3 3% Beijing, China 9 3% 6 3% 3 2% 5 2% 3 3% Helsinki, Finland 9 2% 6 3% 3 2% 4 2% 3 3% Madrid, Spain 8 2% 4 2% 4 2% 3 2% 3 3% Cairo, Egypt 7 2% 5 3% 3 1% 5 3% 1 1% Shanghai, China 7 2% 1 1% 6 3% 1 1% Copenhagen, Denmark 7 2% 6 3% B 4 2% 2 1% 2 1% 3 3% Moscow, Russia 6 2% 2 1% 4 2% 5 3% 1 1% Istanbul, Turkey 6 2% 4 2% 2 1% 4 2% 1 1% Osaka, Japan 6 2% 4 2% 1 1% 3 1% 2 2% Stockholm, Sweden 5 2% 4 2% 1 1% 2 1% 1 1% Rio de Janeiro, Brazil 5 1% 3 2% 2 1% 3 1% 2 1% Oslo, Norway 4 1% 3 1% 2 1% 1 * Sao Paulo, Brazil 4 1% 3 2% 1 * 3 1% 3 2% C 1 1% Brussels, Belgium 4 1% 2 1% 2 1% 3 1% 1 * Budapest, Hungary 3 1% 1 1% 2 1% * * 2 1% Jakarta, Indonesia 3 1% 2 1% 1 * 2 1% * * Tehran, Iran 2 1% 1 1% 1 1% 2 1% ‐ ‐ Guangzhou, China 2 1% 1 1% 1 1% 1 * 1 1% Casablanca, Morocco 2 1% 2 1% 1 * 1 * 1 1% Tel Aviv, Israel 2 1% 1 * 1 1% 1 * 1 1% Karachi, Pakistan 2 1% 1 1% 1 * 2 1% ‐ ‐ Buenos Aires, Argentina 1 * * * 1 * * * 1 1% Seoul, South Korea 1 * 1 * ‐ ‐ * * * * Warsaw, Poland Sigma Table of Contents * * * * ‐ ‐ * * ‐ ‐ 1060 300% 553 300% 507 300% 596 300% 332 300% Household Income Medium G High H 199 100 35 35% F 29 29% 452 214 66 31% 264 139 43 31% 33 25% 250 122 41 33% F 36 29% 60 28% 37 27% ‐ ‐ 38 29% 28 23% 28 28% 58 27% 35 25% ‐ ‐ 38 29% GH 27 20% 23 19% 18 18% 49 23% 30 22% ‐ ‐ 23 18% 14 14% 36 17% 28 20% ‐ ‐ 25 19% 17 14% 16 16% 39 18% 19 14% ‐ ‐ 16 12% 20 16% 16 16% 29 14% 22 16% ‐ ‐ 12 9% 19 15% F 13 10% 17 17% F 12 12% 31 14% 17 13% ‐ ‐ 12 9% 26 12% 12 9% ‐ ‐ 15 12% 11 9% 11 11% 21 10% 15 11% ‐ ‐ 9 7% 12 10% 11 11% 8 6% ‐ ‐ 13 10% 12 10% 8 8% 24 11% J 19 9% 13 10% ‐ ‐ 11 9% 10 8% 8 8% 18 8% 11 8% ‐ ‐ 12 9% 9 7% 5 5% 17 8% 10 7% ‐ ‐ 9 7% 9 7% 7 7% 15 7% 9 7% ‐ ‐ 7 5% 10 8% 6 6% 12 6% 10 7% ‐ ‐ 50 to 64 E Low F 84 44 16 36% * 12 28% * 14 32% D* 8 19% * 6 14% * 8 19% * 5 12% * 8 19% C* 1 3% * 4 8% * 6 14% C* 7 16% C* 2 5% * 3 6% * 2 4% * 3 6% * 2 4% * 1 2% * 4 10% D* 3 6% * 1 2% * * 1% * 1 2% * 1 3% * 2 4% * 1 3% * * 1% * * 1% * 2 4% C* ‐ ‐ * 1 2% * 1 2% * 2 4% * ‐ ‐ * 1 2% * ‐ ‐ * * 1% * 1 3% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 132 300% 267 132 32 25% Marital Status Married Other I J Low K ‐ ‐ ‐ ‐ 9 6% 7 5% 5 5% 10 5% 10 7% ‐ ‐ 7 6% 8 6% 4 4% 11 5% 9 6% ‐ ‐ 7 6% 6 5% 6 6% 11 5% 8 6% ‐ ‐ 6 5% 6 5% 4 4% 10 5% 6 4% ‐ ‐ 6 4% 6 5% 2 2% 6 3% 7 5% ‐ ‐ 6 4% 5 4% 2 2% 6 3% 6 5% ‐ ‐ 4 3% 5 4% 2 2% 5 2% 6 4% ‐ ‐ 3 2% 3 3% 3 3% ‐ ‐ 5 4% H 2 2% 1 1% 8 4% J 6 3% 1 1% 2 2% 3 2% ‐ ‐ 3 3% 5 2% 3 2% ‐ ‐ 3 2% 2 2% 2 1% 4 4% 3 2% 4 3% ‐ ‐ 3 3% 2 1% 2 2% 3 2% 3 2% ‐ ‐ 1 1% 2 2% 2 1% ‐ ‐ * * 3 3% F 2 2% 5 2% 4 3% G 3 2% 3 1% 4 3% ‐ ‐ 1 1% 2 2% 2 1% 4 3% ‐ ‐ 4 3% 1 1% 1 1% 4 2% 2 1% ‐ ‐ 3 2% 2 1% 1 1% 3 1% 3 2% ‐ ‐ 2 2% 1 1% 1 1% 2 1% 2 2% ‐ ‐ 1 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 3 2% G * * 3 3% H ‐ ‐ 1 1% 2 1% 2 1% ‐ ‐ 1 1% 2 2% 2 1% 1 1% ‐ ‐ * * 2 1% 1 1% 2 1% 1 1% ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * 2 1% ‐ ‐ * * * * 2 2% 1 * 2 1% ‐ ‐ * * * * 1 1% 2 1% * * ‐ ‐ ‐ ‐ 1 1% 1 1% 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% 1 1% 1 1% 1 * ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ * * * * 1 * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ 395 300% 366 300% 299 300% 643 300% 417 300% ‐ ‐ Education Medium L 81 40 12 30% * 10 24% * 10 25% * 14 34% M* 7 18% * 6 14% * 5 13% * 3 7% * 5 12% * 2 6% * 4 9% * 3 8% * 3 8% * 3 7% * 3 7% * 3 6% * 4 9% * 1 3% * 2 5% * 2 4% * 2 5% * 2 5% * 1 3% * 2 4% * 1 2% * 1 2% * * 1% * 1 2% * * 1% * 1 1% * 1 2% * * 1% * 1 3% * ‐ ‐ * 1 2% * * 1% * ‐ ‐ * 1 3% * 1 3% M* * 1% * * 1% * ‐ ‐ * ‐ ‐ * 1 2% * * 1% * * 1% * ‐ ‐ * 121 300% High M Chief Income Earner Yes No N O Business Owner Yes No P Q 635 313 96 31% 403 181 50 28% 313 173 58 33% 192 91 23 25% 22 24% 524 262 86 33% P 78 30% P 71 27% 88 28% 45 25% 52 30% 20 22% 83 27% 43 24% 50 29% 65 21% 39 22% 40 23% 20 22% 57 18% 53 17% 31 17% 33 19% 30 17% 29 17% 46 15% 20 11% 45 14% 24 13% 31 18% N 24 14% 33 10% 18 10% 20 11% 34 11% 21 12% 29 9% 30 9% Senior Executive/Decision Yes No R S Employment Status Total Non T U 369 172 50 29% 347 182 59 32% 587 281 84 30% 129 73 24 33% 49 29% 48 27% 77 28% 20 28% 43 25% 51 28% 74 27% 19 26% 59 22% 33 19% 46 25% 63 22% 16 23% 15 16% 49 19% 30 18% 34 19% 51 18% 12 17% 14 15% 45 17% 30 17% 29 16% 47 17% 12 16% 13 14% 38 14% 25 14% 26 14% 39 14% 11 16% 11 12% 37 14% 25 15% 23 13% 38 14% 10 14% 10 11% 27 10% 18 10% 20 11% 29 10% 8 11% 16 9% 11 12% 26 10% 16 9% 21 11% 30 11% 7 9% 16 9% 17 10% 9 10% 24 9% 17 10% 15 8% 28 10% 5 7% 22 12% O 18 10% 11 6% 9 10% 23 9% 16 9% 16 9% 28 10% 5 6% 26 8% 11 7% 5 5% 25 9% 15 9% 14 8% 22 8% 8 10% 23 7% 15 8% 11 7% 12 7% 14 8% 22 8% 4 5% 13 7% 12 7% 11 12% Q 5 6% 15 6% 22 7% 20 7% 11 6% 14 8% 19 7% 5 8% 20 6% 10 5% 13 8% 5 6% 17 7% 10 6% 13 7% 16 6% 7 9% 17 5% 9 5% 11 7% 6 6% 15 6% 9 5% 12 6% 15 5% 6 8% 18 6% 9 5% 11 6% 5 5% 15 6% 10 6% 10 6% 14 5% 5 7% 17 5% 12 7% 7 4% 6 6% 13 5% 10 6% 9 5% 14 5% 5 7% 15 5% 8 4% 8 5% 5 5% 12 4% 7 4% 9 5% 13 5% 4 5% 11 4% 5 3% 8 5% 4 4% 9 4% 7 4% 6 3% 10 4% 3 4% 10 3% 6 3% 6 4% 2 2% 10 4% 4 3% 8 4% 10 4% 2 3% 10 3% 6 3% 5 3% 2 2% 9 3% 5 3% 6 3% 7 2% 7 2% 7 4% O 7 4% O 5 3% 2 1% 3 4% 6 2% 5 3% 4 2% 8 3% 4 6% T 1 2% 2 1% 3 3% 6 2% 5 3% 4 2% 8 3% 1 2% 3 2% 2 3% 6 2% 5 3% 3 2% 6 2% 2 3% 8 3% 7 2% 7 2% 5 3% 3 2% 3 3% 4 2% 4 2% 3 2% 6 2% 1 1% 6 2% 5 3% 2 1% 2 2% 5 2% 4 2% 3 2% 6 2% 1 1% 6 2% 4 2% 3 2% 1 1% 6 2% 4 2% 3 2% 5 2% 2 2% 6 2% 4 2% 2 1% 2 2% 5 2% 2 1% 5 2% 5 2% 1 2% 5 2% 2 1% 4 2% 3 3% 3 1% 4 2% 2 1% 6 2% * 1% 5 2% 4 2% 2 1% 2 2% 3 1% 3 2% 2 1% 6 2% ‐ ‐ 4 1% 3 2% 2 1% 1 2% 4 2% 2 1% 3 2% 5 2% 1 1% 5 1% 2 1% 2 1% 1 1% 4 1% 1 1% 3 2% 3 1% 1 2% 3 1% 2 1% 2 1% 1 1% 3 1% 1 1% 3 2% 4 1% * 1% 3 1% 3 2% 1 1% 2 2% 2 1% 2 1% 1 1% 3 1% * 1% 4 1% * * 3 3% Q 2 3% Q 1 2% 1 * 4 2% S 3 2% S 2 1% ‐ ‐ 4 1% ‐ ‐ ‐ ‐ 3 1% ‐ ‐ 1 * 3 2% O 3 2% O 2 1% 1 1% 2 1% 1 1% 2 1% 2 1% * * ‐ ‐ 2 1% 2 1% 2 1% S 1 1% 2 1% 1 * 2 3% Q 1 1% ‐ ‐ 2 1% 1 1% 2 1% ‐ ‐ 2 1% 2 1% * * 1 2% 1 * 1 1% 1 * 2 1% ‐ ‐ 2 1% 1 1% 1 * * * 1 1% * * 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * 1 2% 1 * * * 1 * 1 * ‐ ‐ * * 1 * ‐ ‐ 1 * ‐ ‐ 2 1% ‐ ‐ 1 1% 1 * 1 1% 1 * 1 * 1 * * * 1 2% Q 2 2% Q * 1% * * 1 * ‐ ‐ * * 1 * 1 * ‐ ‐ * * * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ 939 300% 542 300% 518 300% 273 300% 787 300% 515 300% 546 300% 843 300% 218 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Indonesia Total Indonesia Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 401 395 141 36% 166 191 61 32% 235 205 80 39% 228 235 78 33% 147 129 52 40% Sydney, Australia 85 21% 41 21% 44 21% 43 18% 34 27% Paris, France 82 21% 35 19% 47 23% 59 25% 21 16% London, United Kingdom 62 16% 24 13% 38 19% 42 18% 18 14% Tokyo, Japan 61 16% 30 16% 31 15% Osaka, Japan 60 15% 28 14% 33 16% 14 11% Amsterdam, The Netherlands 60 15% 26 13% 34 17% 49 21% D 44 19% D 34 15% Abu Dhabi, United Arab Emirates 58 15% 21 10% 35 15% 17 13% Zurich, Switzerland 58 15% 37 20% B 27 14% 31 15% 27 11% Mecca, Saudi Arabia 48 12% 27 14% 21 10% 25 10% 27 21% C 22 17% Auckland, New Zealand 44 11% 19 10% 26 13% 15 6% Seoul, South Korea 43 11% 13 7% 33 14% D 19 8% 8 6% 19 15% 21 16% C 8 6% Hong Kong, China 28 7% 15 8% 30 14% A 13 6% Toronto, Canada 28 7% 15 8% 13 6% 10 4% Rome, Italy 28 7% 10 5% 18 9% Los Angeles, United States 28 7% 15 8% 12 6% 21 9% D 16 7% New York City, United States 26 7% 15 8% 12 6% 16 7% 10 8% Berlin, Germany 24 6% 10 5% 14 7% 13 6% 9 7% Kuala Lumpur, Malaysia 22 6% 15 8% 7 3% 10 4% 8 7% 6 5% 16 12% C 4 3% 9 7% Bangkok, Thailand 19 5% 9 5% 10 5% 15 6% 5 4% Washington, United States 19 5% 12 6% 7 3% 9 4% 9 7% Istanbul, Turkey 17 4% 8 4% 8 4% 11 5% 2 2% Oslo, Norway 16 4% 11 6% 5 2% 6 3% 5 4% Beijing, China 13 3% 9 5% 4 2% 10 4% 3 2% Helsinki, Finland 13 3% 5 3% 8 4% 7 3% 5 4% Stockholm, Sweden 12 3% 5 3% 7 3% 7 3% 4 3% Guangzhou, China 12 3% 7 4% 4 2% 6 2% 6 5% Madrid, Spain 11 3% 5 3% 6 3% 9 4% 2 2% Boston, United States 10 2% 5 3% 4 2% 3 1% 4 3% Brussels, Belgium 9 2% 2 1% 7 3% 4 2% 5 4% Copenhagen, Denmark 8 2% 5 2% 3 1% 4 2% 2 2% Cairo, Egypt 6 1% 3 2% 2 1% 4 2% 1 1% Shanghai, China 6 1% 3 2% 2 1% 3 1% 2 2% Moscow, Russia 4 1% 2 1% 2 1% 3 1% ‐ ‐ Chicago, United States 4 1% 2 1% 2 1% 2 1% 2 2% Mumbai, India 4 1% 2 1% 1 1% 3 1% 1 1% Karachi, Pakistan 4 1% 2 1% 1 1% 2 1% 2 1% Buenos Aires, Argentina 3 1% 3 1% ‐ ‐ 1 1% ‐ ‐ Cape Town, South Africa 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ Tel Aviv, Israel 2 1% 1 1% 1 * ‐ ‐ 1 1% Sao Paulo, Brazil 2 * ‐ ‐ 2 1% 1 * ‐ ‐ Tehran, Iran 2 * ‐ ‐ 2 1% 1 * 1 1% Rio de Janeiro, Brazil 1 * 1 1% ‐ ‐ 1 1% ‐ ‐ Budapest, Hungary 1 * 1 1% ‐ ‐ 1 1% ‐ ‐ Mexico City, Mexico Sigma Table of Contents 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% 1186 300% 572 300% 614 300% 704 300% 388 300% 50 to 64 E Low F 26 32 11 36% ** 8 24% ** 3 8% ** 2 7% ** 5 15% ** 3 8% ** 7 21% ** 6 20% ** 4 12% ** 2 7% ** 9 27% ** 1 3% ** 3 8% ** 3 8% ** 2 7% ** 3 8% ** ‐ ‐ ** 2 7% ** 4 12% ** ‐ ‐ ** 1 4% ** 4 12% ** 5 16% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** 2 7% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 1 4% ** 1 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 95 300% 60 66 19 29% * 9 14% * 14 21% * 11 17% * 17 25% H* 12 18% * 10 16% * 8 13% * 10 16% * 9 14% * 4 6% * 11 16% H* 3 4% * 1 1% * 8 13% * 3 4% * 7 11% * 7 10% * 5 7% * 5 7% * 2 3% * 4 6% * 2 3% * 1 2% * 2 3% * 1 1% * 1 2% * 1 2% * 1 2% * 1 1% * 1 2% * 1 2% * 1 2% * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 2% G* ‐ ‐ * ‐ ‐ * 197 300% Marital Status Married Other I J Household Income Medium G High H 203 201 73 37% 138 129 49 38% 222 207 77 37% 179 189 65 34% 144 152 57 37% 40 20% 35 27% F 26 20% 50 24% 34 18% 30 19% 42 21% 34 17% 30 19% 33 16% 19 14% 31 15% 48 25% I 32 17% 24 16% 37 18% H 35 18% 8 6% 28 13% 34 18% 27 18% 13 10% 26 13% 34 18% 26 17% 29 14% 21 16% 31 15% 29 16% 19 13% 34 17% 16 12% 34 17% 24 13% 27 13% 20 16% 32 16% 25 13% 30 20% M 19 12% 28 14% 11 9% 32 15% 17 9% 16 11% 21 11% 19 15% 26 13% 18 10% 10 6% 27 13% H 17 8% 5 4% 14 7% 17 11% Low K 8 6% 13 6% 28 15% I 14 8% 18 9% 10 5% 3 2% 13 7% 20 15% FG 6 5% 14 7% 13 7% 12 8% 16 8% 9 7% 16 8% 12 6% 14 7% 5 4% 14 7% 12 6% 8 4% 10 7% 14 7% 10 5% 17 11% M 19 13% M 12 8% 11 5% 6 5% 15 7% 7 4% 9 6% 10 5% 5 4% 6 3% 8 6% 9 5% 3 3% 15 7% J 10 5% 14 7% I 4 2% 5 3% 9 4% 6 3% 8 6% 7 4% 6 5% 10 5% 6 3% 3 2% 6 3% 6 4% 2 1% 8 5% 6 3% 5 4% 5 2% 10 6% I 8 4% 8 4% 3 2% 7 4% 5 2% ‐ ‐ 3 2% 7 5% 6 3% 5 3% 7 5% 5 3% 5 4% 4 2% 7 4% 7 4% 2 1% 6 5% G 3 2% 4 2% 6 3% 1 1% 3 1% 6 3% 3 2% 8 4% 5 3% 12 8% 9 6% 4 2% 4 2% 2 2% 5 3% 2 1% 2 1% 3 1% 2 2% 3 2% 2 1% 3 2% 3 2% 1 1% 3 2% 2 1% 3 2% 2 1% 1 1% 2 1% 2 1% 1 1% ‐ ‐ 2 1% 2 1% 1 1% 1 * 3 2% G 3 2% 1 1% 2 1% 1 1% 2 1% 2 2% 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 3 1% ‐ ‐ 1 * 3 2% G 2 1% 1 * 2 1% ‐ ‐ 1 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 2 1% ‐ ‐ 1 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ 603 300% 387 300% 620 300% 566 300% 456 300% Education Medium L 31 31 13 42% ** 2 6% ** 4 14% ** 5 17% ** 3 10% ** 4 14% ** 2 7% ** 7 23% ** 4 14% ** 2 7% ** 3 10% ** 3 10% ** 3 9% ** 3 9% ** 1 5% ** 1 3% ** ‐ ‐ ** 5 16% ** 1 5% ** 3 11% ** 1 5% ** ‐ ‐ ** 4 13% ** ‐ ‐ ** ‐ ‐ ** 3 8% ** ‐ ‐ ** 1 5% ** 3 11% ** 1 5% ** 1 4% ** ‐ ‐ ** 1 2% ** 1 5% ** 1 4% ** 1 2% ** 1 2% ** ‐ ‐ ** ‐ ‐ ** 1 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 92 300% High M Chief Income Earner Yes No N O 226 213 72 34% 188 189 71 38% 213 207 71 34% 53 25% 35 18% 50 24% 48 23% 37 20% 45 22% 32 15% 25 13% 37 18% 31 15% 21 11% 30 14% 26 14% 41 20% N 34 16% 39 18% 34 18% 26 12% 21 10% 32 17% 26 13% 35 16% 37 19% O 22 12% 21 10% 26 13% 23 12% 22 11% 18 10% 25 12% 30 14% 32 15% K 23 11% 13 6% 15 8% 13 6% 22 10% K 14 7% 19 10% O 10 5% 9 4% 18 9% 9 4% 11 6% 17 8% 7 3% 10 5% 16 8% 7 3% 11 6% 14 7% 11 5% 14 7% 8 4% 11 5% 7 4% 13 6% 8 4% 7 4% 11 5% 8 4% 5 3% 12 6% 9 4% 11 6% 5 2% 5 2% 6 3% 7 3% 9 4% 7 4% 6 3% 9 4% K 5 2% 6 3% 6 3% 7 4% 5 2% 3 2% 8 4% 4 2% 5 2% 4 2% 5 3% 4 2% 3 2% 6 3% 5 2% 5 2% 3 1% 2 1% 2 1% 3 2% 2 1% 3 2% 2 1% 2 1% 1 * 3 2% 2 1% 3 2% 1 1% 2 1% 2 1% 1 1% 3 1% 3 2% 1 * 3 1% 1 1% 1 1% 2 1% 2 1% 1 * 1 1% 1 1% 1 * 1 * ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% 1 1% 1 1% ‐ ‐ 638 300% 566 300% 620 300% Business Owner Yes No P Q 65 64 22 35% * 10 16% * 15 23% * 6 9% * 12 18% * 7 11% * 13 21% * 11 17% * 8 12% * 9 14% * 7 11% * 4 6% * 7 10% * 6 10% * 4 6% * 2 4% * 5 8% * 7 11% * 8 12% Q* 3 4% * 4 7% * 4 7% * 1 1% * 3 5% * 3 4% * 1 1% * 2 3% * 2 4% * 1 1% * 1 1% * 1 2% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 192 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 336 332 119 36% 114 111 40 36% 287 285 101 36% 348 335 125 37% 74 22% 27 24% 58 20% 77 23% 68 20% 25 22% 58 20% 69 21% 56 17% 15 13% 47 17% 53 16% 50 15% 21 19% 41 14% 45 13% 53 16% 11 10% 50 17% 49 15% 47 14% 19 17% 41 14% 49 15% 48 14% 17 15% 42 15% 52 15% 50 15% 14 13% 44 15% 53 16% 39 12% 12 11% 37 13% 38 11% 37 11% 12 10% 33 12% 39 12% 5 4% 43 13% U 29 9% 21 6% 11 10% 38 13% R 17 6% 22 7% 14 5% 27 8% 24 7% 14 13% S 7 6% 21 7% 20 6% 25 8% 4 4% 24 8% 23 7% 21 6% 8 7% 18 6% 19 6% 17 5% 12 4% 18 5% 14 4% 12 11% S 7 6% 15 5% 18 5% 17 5% 4 4% 15 5% 17 5% 14 4% 8 8% 10 4% 17 5% 12 4% 5 5% 12 4% 13 4% 15 5% 3 3% 12 4% 13 4% 9 3% 4 4% 8 3% 13 4% 10 3% 3 3% 9 3% 11 3% 11 3% 4 3% 8 3% 12 4% 10 3% 5 4% 7 2% 12 3% 9 3% 4 4% 7 2% 11 3% 9 3% 2 2% 7 3% 8 3% 8 2% 1 1% 7 3% 9 3% 6 2% 1 1% 7 2% 6 2% 6 2% ‐ ‐ 6 2% 5 1% 6 2% ‐ ‐ 6 2% 4 1% 3 1% 1 1% 3 1% 4 1% 3 1% 2 2% 2 1% 4 1% 4 1% ‐ ‐ 4 1% 4 1% 4 1% 1 1% 3 1% 4 1% 1 * 1 1% 1 1% 3 1% 2 * 2 1% 1 * 2 1% 2 1% ‐ ‐ 2 1% 2 1% 2 1% ‐ ‐ 2 1% 2 1% 2 1% 1 1% 1 * 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 1% 1 * 22 7% 1 * ‐ ‐ 1 * 1 * 995 300% 333 300% 854 300% 1006 300% 53 60 17 28% * 8 13% * 13 22% * 9 15% * 17 28% T* 12 19% * 11 18% * 7 11% * 5 9% * 11 18% * 2 3% * 13 22% T* 6 10% * 1 2% * 8 13% * 5 8% * 8 13% * 6 10% * 4 6% * 2 4% * 1 2% * 4 6% * 2 4% * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 2 3% * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 2% T* ‐ ‐ * ‐ ‐ * 180 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Italy Total Italy Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 919 455 148 32% 456 228 67 29% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 303 164 47 29% 350 166 59 36% 266 125 41 33% 276 140 49 35% 407 199 67 34% 236 116 32 27% Marital Status Married Other I J Low K Education Medium L High M 490 237 67 28% 316 223 74 33% 489 179 58 32% 114 53 16 30% Chief Income Earner Yes No N O 478 228 74 32% 441 227 74 33% Sydney, Australia 126 28% 61 27% 463 227 81 36% A 66 29% 41 25% 47 28% 38 30% 41 29% 56 28% 30 26% 429 218 80 37% J 63 29% 64 27% 59 27% 53 30% 14 26% 67 29% 60 26% Berlin, Germany 114 25% 51 22% 63 28% 44 27% 45 27% 25 20% 35 25% 49 24% 31 26% 55 25% 58 25% 61 27% 38 21% 15 29% 47 21% Abu Dhabi, United Arab Emirates 99 22% 50 22% 49 22% 34 21% 39 24% 26 21% 27 20% 40 20% 31 27% 43 18% 49 22% 40 23% 10 19% 51 22% 67 29% N 48 21% 49 21% New York City, United States 86 19% 38 16% 49 22% 25 15% 13 11% 25 18% 41 20% 20 17% 9 16% 39 17% 48 21% 80 18% 35 15% 46 20% 29 18% 19 15% 27 19% 34 17% 19 17% 34 16% 46 19% 49 22% L 39 18% 29 16% London, United Kingdom 48 30% DE 32 19% 56 26% J 37 17% 31 17% 10 19% 38 17% 43 19% Stockholm, Sweden 70 15% 37 16% 33 15% 19 12% 25 15% 32 15% 25 14% 33 14% 16 10% 30 14% 37 15% 31 14% 28 16% 38 16% 29 13% Oslo, Norway 65 14% 28 13% 19 11% 27 16% C 23 14% 13 24% KL 8 15% 37 16% 28 12% 21 15% 21 18% F 21 18% F 15 13% 38 16% 39 17% B 37 16% 35 18% F 32 16% F 29 15% 32 15% 67 15% 27 12% 38 16% 32 14% 22 12% 29 13% 47 10% 21 9% 26 12% 17 10% 17 10% 18 13% 19 9% 11 9% 20 8% 23 10% 20 11% 25 11% 22 10% Amsterdam, The Netherlands 46 10% 17 8% 18 11% 14 8% 14 11% 13 9% 24 12% 9 8% 28 13% J 19 9% 11 22% L 4 8% 36 16% Paris, France 25 20% C 25 20% C 24 19% C 13 10% 14 10% Copenhagen, Denmark 27 11% 20 9% 23 13% 4 7% 20 9% 26 12% 19 11% C 13 8% 10 8% 10 7% 17 8% 13 11% 16 7% 24 10% 14 6% 21 9% 18 8% 13 9% 14 7% 10 8% 16 7% 20 9% 14 6% 4 7% 21 9% 15 7% 8 5% 6 5% 10 7% 14 7% 12 10% 12 5% 19 9% 3 5% 15 7% 20 9% 9 5% 5 4% 12 9% 11 6% 7 6% 11 5% 23 10% I 19 8% 20 11% K 19 11% K 13 7% 6 11% 13 10% 17 7% 11 6% 3 5% 12 5% 18 8% 10 6% 6 5% 8 4% 6 5% 13 6% 13 5% 14 6% 9 5% 3 6% 14 6% 12 5% 9 5% 8 7% 14 6% 10 4% 8 3% 11 5% 13 6% 4 3% 11 5% 8 3% 11 5% 13 7% K 7 4% 3 6% 8 4% 1 2% 10 4% 9 4% Toronto, Canada 40 9% 29 13% B 21 9% 19 8% 11 6% Helsinki, Finland 37 8% 21 9% 15 7% 10 6% Tokyo, Japan 35 8% 19 8% 16 7% Los Angeles, United States 30 7% 11 5% Brussels, Belgium 26 6% 11 5% 19 9% A 15 6% 21 13% DE 17 10% DE 9 5% 14 10% Auckland, New Zealand 24 5% 14 6% 10 4% 8 5% 6 4% 9 7% 12 9% G 6 4% Hong Kong, China 19 4% 12 5% 7 3% 9 6% 5 3% 4 3% 7 5% Madrid, Spain 19 4% 10 4% 9 4% 5 3% 10 6% 4 3% 8 6% 8 4% 3 3% 8 3% 11 5% 12 5% 6 3% 1 3% 10 4% 9 4% Chicago, United States 19 4% 9 4% 9 4% 5 3% 3 3% 4 3% 10 5% 4 4% 9 4% 10 4% 11 5% 6 4% 1 3% 8 3% 11 5% Rio de Janeiro, Brazil 18 4% 10 4% 9 4% 11 6% DE 5 3% 9 5% 5 4% 6 4% 8 4% 5 5% 6 3% 10 5% 3 5% 10 4% 8 4% 18 4% 11 5% 7 3% 7 4% 5 3% 6 5% 5 4% 10 5% 4 3% 9 4% 13 5% I 9 4% 6 3% Washington, United States 10 5% 6 3% 2 5% 9 4% 10 4% Singapore, Singapore 11 2% 6 2% 6 3% 4 2% 5 3% 2 2% 2 2% 5 3% 4 3% 6 3% 5 2% 4 2% 6 3% 2 3% 6 3% 5 2% Boston, United States 11 2% 6 3% 5 2% 5 3% 2 1% 3 3% 2 2% 5 3% 4 3% 4 2% 7 3% 6 3% 4 2% 1 2% 7 3% 4 2% Osaka, Japan 11 2% 6 2% 5 2% 2 2% 5 3% 4 3% 3 2% 4 2% 4 3% 6 3% 5 2% 6 3% 3 2% 1 3% 7 3% 4 2% Mexico City, Mexico 10 2% 4 2% 7 3% 3 2% 3 2% 4 3% 1 1% 5 2% 6 2% 1 2% 7 3% 4 2% 5 2% 5 2% 4 2% 4 3% 2 2% 4 2% * * 4 2% 6 2% 8 3% L 6 3% 2 1% 10 2% 3 2% 1 2% 6 3% 4 2% Sao Paulo, Brazil 10 2% 6 3% 4 2% 1 1% 3 2% 6 3% 4 2% 5 2% 4 2% 1 2% 5 2% 5 2% 9 2% 4 2% 5 2% 2 1% 4 3% C 2 2% 4 2% Bangkok, Thailand 5 3% C 5 3% 6 4% H 5 4% H 4 3% 3 2% Beijing, China 2 1% 3 2% 4 3% 5 2% 4 2% 6 3% 2 1% 1 2% 4 2% 5 2% Shanghai, China 9 2% 6 3% 3 1% 4 2% 4 2% 1 1% 3 2% 3 2% 3 2% 3 2% 6 2% 5 2% 3 1% 1 2% 5 2% 4 2% Cape Town, South Africa 7 1% 2 1% 5 2% 3 2% 2 1% 1 1% 3 2% 2 1% 2 2% 3 1% 4 2% 2 1% 3 2% 1 3% 4 2% 3 1% Moscow, Russia 5 1% 3 1% 2 1% 2 1% 1 1% 3 2% 2 2% 3 1% * * 3 1% 2 1% 1 1% 4 2% * 1% 1 1% 4 2% Buenos Aires, Argentina 5 1% 3 1% 2 1% 2 1% 1 * 2 2% 2 1% 2 1% 1 1% 2 1% 3 1% 2 1% 2 1% 1 2% 2 1% 3 1% Istanbul, Turkey 5 1% 4 2% 1 * 3 2% 1 1% 1 1% 1 1% 2 1% 2 1% 2 1% 3 1% 1 1% 3 1% 1 2% 3 1% 2 1% Kuala Lumpur, Malaysia 4 1% 3 1% 1 1% 2 1% 1 * 2 1% * * 3 2% 1 1% 3 1% 2 1% 2 1% 2 1% ‐ ‐ 2 1% 3 1% Casablanca, Morocco 3 1% 1 * 2 1% ‐ ‐ 1 * 2 2% C 2 2% D 1 1% 1 1% 1 1% * * 2 1% 1 * 1 * 2 1% * 1% 2 1% 1 * 1 1% 1 1% * * 2 1% * * 1 1% * * 1 2% 1 1% 1 * 1 * 2 1% ‐ ‐ 1 1% 1 1% 1 1% 1 * * 1% 1 * 2 1% 2 1% G ‐ ‐ ‐ ‐ * * 2 1% * * 1 1% 1 1% ‐ ‐ 2 1% 1 * 1 * 1 1% 2 1% * * 1 1% 1 1% ‐ ‐ 1 1% 1 * 1 * 1 1% ‐ ‐ 2 1% * * ‐ ‐ 1 1% 1 1% 1 * * * 1 1% 2 1% * * 2 1% * * 1 1% K ‐ ‐ 1 1% 1 * Budapest, Hungary 3 1% 2 1% 1 * * * ‐ ‐ Jakarta, Indonesia 2 1% 1 1% 1 * 1 * * * Cairo, Egypt 2 1% 2 1% 1 * * * 1 1% 1 1% Warsaw, Poland 2 1% 1 1% 1 * ‐ ‐ 1 * Tel Aviv, Israel 2 * * * 2 1% 1 * 1 1% 2 1% C ‐ ‐ Guangzhou, China 2 * 1 1% 1 * 1 * 1 1% ‐ ‐ 1 1% Mecca, Saudi Arabia 2 * 2 1% ‐ ‐ * * 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ 1 * 1 * 1 1% * * ‐ ‐ 2 1% ‐ ‐ Mumbai, India 1 * 1 * 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% * * 1 * 1 * 1 * 1 * ‐ ‐ * * 1 * Seoul, South Korea 1 * 1 * * * ‐ ‐ 1 1% * * ‐ ‐ 1 1% * * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * Karachi, Pakistan 1 * 1 * * * * * * * * * * * ‐ ‐ 1 1% 1 * * * ‐ ‐ 1 * * 1% 1 * * * Tehran, Iran Sigma Table of Contents * * ‐ ‐ * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * 1364 300% 685 300% 680 300% 491 300% 499 300% 375 300% 420 300% 596 300% 349 300% 654 300% 710 300% 668 300% 538 300% 159 300% 685 300% 680 300% Business Owner Yes No P Q 83 40 11 28% * 10 26% * 7 19% * 14 34% Q* 7 17% * 6 16% * 7 18% * 3 8% * 6 15% * 2 5% * 3 8% * 4 10% * 3 7% * 6 15% Q* 2 5% * 1 3% * 2 4% * 3 8% * 1 3% * 1 3% * 3 7% * ‐ ‐ * 3 7% Q* * 1% * * 1% * * 1% * 1 3% * 2 6% Q* 1 4% * 2 4% * 1 2% * * 1% * * 1% * 1 2% * 1 2% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 119 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 836 415 137 33% 127 60 21 34% 792 395 127 32% 543 256 88 34% 376 199 60 30% 116 28% 16 26% 111 28% 11 19% 103 26% 78 31% U 57 22% 48 24% 106 26% 85 21% 79 20% 79 19% 20 33% S 10 16% 76 19% 63 24% U 42 16% 74 18% 9 15% 71 18% 41 16% 44 22% T 39 20% 63 15% 10 17% 60 15% 41 16% 29 15% 64 15% 5 8% 38 15% 29 14% 59 14% 9 15% 62 16% R 56 14% 37 14% 28 14% 45 11% 4 6% 44 11% 23 9% 25 12% 43 10% 4 7% 42 11% 24 9% 22 11% 57 29% T 36 18% 36 9% 5 9% 35 9% 24 9% 16 8% 34 8% 5 8% 32 8% 22 8% 15 7% 29 7% 8 14% S 2 3% 27 7% 19 7% 16 8% 29 7% 29 7% 10 4% 25 6% 3 4% 23 6% 16 6% 20 10% T 10 5% 22 5% 3 5% 21 5% 16 6% 8 4% 16 4% 3 5% 16 4% 10 4% 8 4% 11 6% T 9 4% 17 4% 2 3% 17 4% 7 3% 17 4% 3 5% 16 4% 10 4% 16 4% 5 9% S 1 2% 13 3% 17 4% 15 6% U 9 3% 9 5% 3 2% 18 4% 8 2% 4 2% 8 2% 8 3% 11 3% 3 6% S 1 2% 10 2% 6 2% 5 3% 11 3% 1 1% 10 3% 7 3% 4 2% 10 2% 1 1% 10 2% 6 2% 4 2% 9 2% 1 2% 9 2% 4 1% 6 3% 8 2% 3 5% S 2 3% 7 2% 5 2% 5 2% 8 2% 7 2% 5 2% 4 2% 7 2% 2 3% 7 2% 7 3% 2 1% 6 1% 1 2% 6 1% 4 1% 3 2% 5 1% 1 1% 5 1% 3 1% 2 1% 5 1% 1 2% 4 1% 2 1% 3 1% 4 1% 1 2% 4 1% 3 1% 2 1% 4 1% 1 1% 4 1% 4 1% 1 * 3 1% ‐ ‐ 3 1% 1 * 2 1% 2 * * 1% 2 1% 3 1% ‐ ‐ 2 * 1 1% 2 * 1 1% 1 1% 2 1% ‐ ‐ 2 1% 2 1% * * 2 * * 1% 2 1% 2 1% 1 * 2 * * 1% 2 * 1 1% 1 * 2 * ‐ ‐ 2 * 1 * 1 * 2 * ‐ ‐ 2 * 1 1% * * 1 * * 1% 1 * 1 1% ‐ ‐ 1 * * 1% 1 * 1 1% ‐ ‐ 1 * * 1% 1 * 1 * ‐ ‐ * * ‐ ‐ * * * * ‐ ‐ 1246 300% 179 300% 1186 300% 769 300% 596 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Japan Total Japan Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 387 192 62 32% 186 97 34 36% 201 95 28 29% Stockholm, Sweden 48 25% 21 22% 27 28% Sydney, Australia 45 23% 22 23% 23 24% New York City, United States 38 20% 19 20% 19 20% Paris, France 34 18% 14 14% 20 21% Toronto, Canada 32 17% 16 16% 17 18% Auckland, New Zealand 28 15% 12 12% 17 17% Rome, Italy 28 14% 14 15% 13 14% Los Angeles, United States 27 14% 15 15% 12 13% Singapore, Singapore 26 13% 7 8% Helsinki, Finland 25 13% 18 19% B 11 11% 14 15% Copenhagen, Denmark 22 12% 11 12% 11 12% London, United Kingdom 21 11% 8 9% 13 13% Oslo, Norway 19 10% 11 11% 8 9% Amsterdam, The Netherlands 19 10% 7 8% 11 12% Berlin, Germany 15 8% 5 5% 10 10% Washington, United States 13 7% 8 8% 5 5% Kuala Lumpur, Malaysia 11 6% 3 3% Bangkok, Thailand 8 4% 9 9% B 4 4% Brussels, Belgium 8 4% 2 2% 5 5% Madrid, Spain 7 4% 2 3% 5 5% Istanbul, Turkey 5 2% 4 4% 1 1% Chicago, United States 5 2% 4 4% 1 1% Abu Dhabi, United Arab Emirates 4 2% 3 3% 2 2% Seoul, South Korea 3 2% * * 3 3% Jakarta, Indonesia 3 2% 3 3% * * Budapest, Hungary 3 1% ‐ ‐ Cairo, Egypt 3 1% 3 3% 3 3% A ‐ ‐ 4 4% Boston, United States 3 1% 1 1% 2 2% Warsaw, Poland 2 1% 1 1% 2 2% Sao Paulo, Brazil 2 1% 2 2% ‐ ‐ Hong Kong, China 2 1% 1 1% 1 1% Casablanca, Morocco 2 1% 1 1% * * Shanghai, China 1 1% 1 1% 1 1% Cape Town, South Africa 1 * 1 1% * * Rio de Janeiro, Brazil 1 * * * 1 1% Mumbai, India 1 * * * * * Moscow, Russia 1 * 1 1% ‐ ‐ Beijing, China * * * * ‐ ‐ Tehran, Iran * * * * ‐ ‐ Tel Aviv, Israel * * * * ‐ ‐ Guangzhou, China * * ‐ ‐ * * 577 300% 290 300% 286 300% Sigma Table of Contents Under 35 C Age 35 to 49 D 134 73 19 25% * 17 23% * 13 18% * 23 31% DE* 15 20% * 4 6% * 6 8% * 12 17% * 13 18% * 10 13% * 10 14% * 6 8% * 14 19% DE* 5 6% * 6 9% * 9 12% * 6 9% * 2 3% * 4 5% * 3 4% * 4 6% * 2 3% * 3 4% * 2 3% * 2 3% * ‐ ‐ * 1 2% * 2 2% * 2 2% * 2 2% * 1 2% * 1 1% * * 1% * 1 1% * * 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * * 1% * * 1% * ‐ ‐ * 220 300% 106 51 18 36% * 13 25% * 12 23% * 7 13% * 8 15% * 10 19% C* 9 18% C* 8 15% * 6 12% * 7 13% * 8 16% * 6 12% * 2 4% * 8 16% C* 7 13% * 2 5% * 4 7% * 4 8% * 1 2% * 4 7% * 1 2% * 1 1% * 1 3% * 1 2% * * 1% * ‐ ‐ * 1 2% * ‐ ‐ * 1 1% * * 1% * ‐ ‐ * 1 3% * * 1% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 154 300% 50 to 64 E Low F 147 68 25 37% 242 126 42 33% 19 28% 35 28% 20 30% C 9 13% 32 26% 12 17% 20 16% 18 27% C 14 20% C 7 11% 22 17% 8 11% 15 12% 9 13% 18 14% 6 9% 15 12% 10 15% 15 12% 5 8% 12 9% 6 10% 14 11% 6 8% 11 9% 3 5% 12 9% 2 4% 8 6% 5 8% 6 5% 3 5% 5 4% 1 2% 4 4% 2 2% 3 3% 2 3% 2 2% 1 1% 2 2% 1 2% 4 3% 25 20% 23 18% G 16 12% * * 1 1% 3 4% C ‐ ‐ 1 1% 2 2% 1 1% 3 2% * * 1 1% * * 1 1% 1 1% 2 2% ‐ ‐ 1 1% 1 1% 1 1% ‐ ‐ * * 1 1% * * * * * * * * * * * * 1 * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ * * * * 203 300% 378 300% Household Income Medium G High H 118 57 16 29% * 12 22% * 11 20% * 10 17% * 11 20% * 10 17% * 5 8% * 11 20% * 11 19% * 6 10% * 10 17% * 7 12% * 8 15% * 4 6% * 6 10% * 3 5% * 5 8% * 4 7% * 1 2% * 2 4% * 3 6% * 2 4% * 2 3% * * 1% * 2 4% * 1 2% * 1 1% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * 1 1% * 1 1% * 1 1% * 1 1% * 1 1% * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 171 300% 27 9 4 42% ** 1 13% ** 2 18% ** 3 29% ** 3 28% ** 1 9% ** 1 6% ** 1 6% ** 1 6% ** 2 23% ** * 3% ** * 3% ** 1 10% ** 1 13% ** 2 16% ** * 5% ** ‐ ‐ ** 1 12% ** 1 10% ** 1 11% ** * 4% ** * 3% ** * 4% ** * 4% ** ‐ ‐ ** 1 12% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 4% ** * 4% ** ‐ ‐ ** 28 300% Marital Status Married Other I J Low K 215 108 42 39% J 28 26% 172 85 20 24% 129 114 36 32% 20 24% 27 24% 26 24% 19 23% 28 25% 20 18% 18 22% 24 21% 18 17% 16 19% 21 19% 22 20% 11 13% 20 18% 19 17% 10 11% 15 13% 14 13% 13 16% 20 18% 16 15% 10 12% 19 17% 13 12% 13 15% 16 14% 13 12% 12 15% 13 11% 14 13% 9 10% 11 9% 8 8% 13 12% 10 9% 13 15% I 9 11% 10 10% 8 10% 10 9% 7 6% 8 10% 9 8% 7 7% 5 6% 6 6% 5 6% 11 9% M 7 7% 6 5% 2 2% 3 2% 3 3% 4 5% 5 4% 2 2% 5 6% 4 4% 1 1% 3 4% 1 1% 2 2% 2 3% 2 1% 2 2% 2 2% 2 2% * * 3 3% 2 2% 2 2% 1 1% 3 2% 1 1% 1 2% 2 2% 1 1% 1 2% 2 2% 1 1% 2 2% 1 1% * * 2 3% 2 2% 2 2% ‐ ‐ 2 2% 1 1% 1 1% 1 1% 1 1% 1 1% ‐ ‐ * * 1 1% ‐ ‐ * * 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ 10 9% ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 323 300% 254 300% 341 300% Education Medium L 90 32 13 39% * 7 22% * 7 21% * 5 15% * 5 15% * 6 19% * 6 19% * 3 9% * 3 9% * 4 12% * 5 15% * 5 16% * 3 10% * 3 9% * 4 12% * 2 6% * 1 2% * 3 9% M* 3 8% K* 1 3% * 1 2% * 2 5% K* ‐ ‐ * 1 4% * * 1% * ‐ ‐ * * 1% * ‐ ‐ * 1 3% * * 1% * ‐ ‐ * * 1% * 1 2% K* 1 3% K* * 1% * * 1% * * 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * * 1% * 97 300% High M Chief Income Earner Yes No N O 168 46 13 29% 177 84 27 33% 210 108 35 32% 14 31% 20 23% 29 27% 10 21% 22 26% 23 22% 9 20% 15 18% 23 21% 8 16% 15 17% 19 18% 6 13% 16 19% 16 15% 7 16% 12 15% 16 15% 4 9% 13 15% 15 13% 5 11% 11 13% 16 15% 6 13% 10 9% 7 15% 16 19% O 7 8% 6 14% 11 13% 4 10% 4 5% 6 13% 9 11% 17 16% N 10 10% 5 10% 7 8% 12 11% 5 10% 5 6% 10 9% 1 3% 5 5% 8 7% 1 2% 6 7% 5 5% 2 5% 4 4% 4 4% 2 4% 4 5% 3 3% 2 4% 3 3% 4 4% 2 5% K 3 6% KL 1 3% 2 3% 2 2% 3 4% 1 1% 1 1% 3 3% * 1% * * 3 3% * * 3 3% O ‐ ‐ * * ‐ ‐ * 1% 18 17% N 12 11% 3 2% 1 2% 3 3% O 1 1% 2 2% * 1% * * 2 2% ‐ ‐ 2 3% O 1 1% ‐ ‐ 1 1% 1 2% K * 1% 1 2% * * 1 1% 1 1% 1 1% 1 1% * * 1 1% * * 1 1% * 1% 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ 1 2% ‐ ‐ * 1% ‐ ‐ * * * 1% ‐ ‐ * * ‐ ‐ * * ‐ ‐ 138 300% 253 300% 324 300% Business Owner Yes No P Q 10 5 1 20% ** 2 44% ** * 6% ** 1 27% ** 1 12% ** * 6% ** ‐ ‐ ** * 6% ** 1 22% ** * 7% ** * 8% ** 1 31% ** ‐ ‐ ** 1 29% ** ‐ ‐ ** ‐ ‐ ** 1 22% ** ‐ ‐ ** * 8% ** ‐ ‐ ** * 8% ** 1 14% ** 1 16% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 8% ** * 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 14 300% 377 188 61 33% 46 25% 45 24% 37 20% 33 18% 32 17% 28 15% 27 15% 26 14% 25 13% 25 13% 21 11% 21 11% 18 10% 19 10% 15 8% 12 6% 11 6% 7 4% 8 4% 7 4% 4 2% 4 2% 4 2% 3 2% 3 2% 3 1% 3 1% 3 1% 2 1% 2 1% 2 1% 2 1% 1 1% 1 * 1 * 1 * 1 * * * * * * * * * 563 300% Senior Executive/Decision Yes No R S 28 14 3 22% ** 3 23% ** 3 19% ** 4 27% ** 1 9% ** * 2% ** 2 13% ** 5 33% ** 2 12% ** 1 6% ** 1 5% ** 2 17% ** 2 12% ** 2 17% ** 1 4% ** ‐ ‐ ** 1 8% ** ‐ ‐ ** * 2% ** ‐ ‐ ** 2 18% ** 1 5% ** 1 7% ** * 3% ** * 2% ** ‐ ‐ ** ‐ ‐ ** 1 9% ** ‐ ‐ ** * 2% ** 1 9% ** ‐ ‐ ** 1 4% ** * 3% ** ‐ ‐ ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 3% ** * 3% ** ‐ ‐ ** 41 300% Employment Status Total Non T U 359 179 59 33% 267 133 43 32% 45 25% 33 25% 42 24% 35 26% 34 19% 27 20% 32 18% 25 18% 32 18% 22 17% 27 15% 20 15% 23 13% 20 15% 25 14% 19 14% 25 14% 19 14% 24 14% 18 13% 20 11% 14 11% 19 11% 9 7% 17 10% 14 11% 18 10% 14 10% 15 8% 11 8% 12 6% 6 4% 11 6% 9 6% 7 4% 6 4% 8 4% 6 4% 5 3% 5 4% 4 2% 3 3% 4 2% 3 2% 4 2% 3 2% 3 2% 2 2% 3 2% 2 2% 3 1% ‐ ‐ 1 1% 2 1% 3 1% 1 1% 2 1% 2 1% 1 1% 2 2% 2 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 1 * 1 * 1 * 1 * 1 1% 1 * 1 * * * * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ * * * * 536 300% 399 300% 120 59 19 33% * 15 26% * 10 17% * 11 18% * 9 16% * 10 17% * 8 14% * 8 13% * 8 14% * 7 12% * 7 12% * 8 13% * 12 21% T* 5 8% * 5 9% * 4 7% * 7 12% T* 3 5% * 2 3% * 2 3% * 2 4% * 1 2% * 1 3% * 2 3% * 1 1% * 1 2% * 3 4% T* 1 2% * 2 3% * 1 1% * ‐ ‐ * 1 1% * * * * 1 1% * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * * 1% * ‐ ‐ * 178 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Mexico Total Mexico Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Toronto, Canada 429 412 125 30% 196 190 57 30% 233 223 68 30% 198 239 52 22% 64 27% E 64 27% D 35 15% Paris, France 96 23% 46 24% 50 23% London, United Kingdom 89 21% 42 22% 47 21% Zurich, Switzerland 77 19% 36 19% 42 19% Los Angeles, United States 74 18% 31 16% 43 19% Sydney, Australia 64 16% 37 19% 27 12% Tokyo, Japan 62 15% 26 14% 37 16% New York City, United States 61 15% 29 15% 32 15% Madrid, Spain 54 13% 33 18% 20 9% Chicago, United States 49 12% 11 6% Copenhagen, Denmark 40 10% 10 5% Washington, United States 39 9% 11 6% 38 17% A 29 13% A 29 13% 26 11% Berlin, Germany 37 9% 20 11% 16 7% 19 8% 50 21% E 34 14% 48 20% E 39 17% 46 19% DE 33 14% 22 9% Abu Dhabi, United Arab Emirates 35 9% 16 8% 20 9% 15 6% Stockholm, Sweden 30 7% 16 8% 14 6% 5 2% Rome, Italy 28 7% 11 6% 17 8% 20 8% Osaka, Japan 26 6% 14 7% 12 6% 18 7% Oslo, Norway 25 6% 16 9% 9 4% 7 3% Rio de Janeiro, Brazil 24 6% 10 5% 14 6% 12 5% Amsterdam, The Netherlands 24 6% 14 7% 11 5% 9 4% Hong Kong, China 19 5% 6 3% 13 6% 13 5% Boston, United States 17 4% 9 5% 9 4% 6 2% Buenos Aires, Argentina 15 4% 9 5% 7 3% 9 4% Helsinki, Finland 15 4% 10 6% 4 2% 6 2% Auckland, New Zealand 14 3% 7 4% 7 3% 8 3% Brussels, Belgium 12 3% 7 4% 5 2% 6 2% Beijing, China 12 3% 5 3% 7 3% 7 3% Moscow, Russia 11 3% 3 2% 7 3% 10 4% Sao Paulo, Brazil 9 2% 1 * 8 4% ‐ ‐ Budapest, Hungary 7 2% 3 2% 4 2% 4 2% Cairo, Egypt 6 1% 4 2% 2 1% 4 1% Guangzhou, China 6 1% 4 2% 1 1% 4 2% Shanghai, China 5 1% 2 1% 3 1% 5 2% Singapore, Singapore 5 1% 3 2% 2 1% 2 1% Seoul, South Korea 4 1% 1 * 4 2% 1 1% Casablanca, Morocco 4 1% 1 * 3 1% 2 1% Bangkok, Thailand 4 1% 3 1% 1 * 3 1% Mumbai, India 4 1% 1 * 3 1% 4 2% Istanbul, Turkey 3 1% 3 1% ‐ ‐ 3 1% Karachi, Pakistan 2 1% 2 1% ‐ ‐ ‐ ‐ Cape Town, South Africa 2 1% 1 * 1 1% * * Kuala Lumpur, Malaysia 1 * 1 * 1 * 1 * Warsaw, Poland 1 * ‐ ‐ 1 1% * * 1237 300% 569 300% 669 300% 716 300% Sigma Table of Contents Age 35 to 49 D 50 to 64 E Low F 158 117 49 42% C* 26 22% * 16 14% * 22 19% * 21 18% * 18 16% * 12 10% * 15 13% * 6 5% * 12 10% * 7 6% * 11 10% * 13 11% * 13 11% * 17 15% C* 8 6% * 6 5% * 10 8% * 11 10% * 7 6% * 6 5% * 5 4% * 5 5% * 2 2% * 4 3% * 2 2% * 4 3% * 1 * * 6 5% C* 2 2% * 2 1% * 1 * * ‐ ‐ * 2 1% * 3 3% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * 1 1% * 352 300% 73 57 24 42% C* 6 11% * 8 15% * 20 35% CD* 3 6% * 12 20% * 3 5% * 7 12% * 2 4% * 4 7% * 11 19% D* 2 3% * 5 8% * 8 13% * 8 14% C* 1 1% * 2 4% * 9 16% C* 1 2% * 8 14% C* ‐ ‐ * 7 12% C* * 1% * 7 12% CD* 2 3% * 4 8% * 1 1% * ‐ ‐ * 3 6% C* ‐ ‐ * 1 1% * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 170 300% 308 334 92 28% 81 24% 82 25% G 54 16% 59 18% 45 14% 59 18% G 49 15% 49 15% 40 12% 34 10% 32 10% 26 8% 27 8% 16 5% 26 8% 24 7% 21 6% 20 6% 21 6% 16 5% 11 3% 12 3% 8 2% 10 3% 10 3% 8 2% 11 3% 9 3% 7 2% 6 2% 5 2% 5 2% 4 1% 3 1% 4 1% 3 1% 4 1% 3 1% 2 1% 2 1% 1 * 1 * 1003 300% Household Income Medium G High H 104 71 30 43% F* 13 18% * 6 9% * 21 29% F* 14 20% * 18 25% F* 3 4% * 12 17% * 3 5% * 9 12% * 5 7% * 7 9% * 10 14% * 8 11% * 12 17% F* 1 1% * 3 4% * 4 6% * 4 6% * 3 4% * 2 2% * 5 8% * 4 5% * 6 8% F* 3 5% * 1 2% * 4 5% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * * * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * 212 300% 17 7 3 35% ** 2 26% ** * 5% ** 3 38% ** * 6% ** 1 11% ** 1 14% ** * 6% ** 1 14% ** * 6% ** 1 17% ** 1 9% ** 1 10% ** 1 7% ** 1 16% ** 1 19% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 18% ** 1 17% ** ‐ ‐ ** 1 10% ** ‐ ‐ ** * 5% ** ‐ ‐ ** ‐ ‐ ** * 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 22 300% Marital Status Married Other I J Low K Education Medium L 236 253 68 27% 104 258 69 27% 147 86 30 35% 30 19% 66 26% 31 20% 57 23% 76 30% LM 64 25% 193 159 57 36% High M Chief Income Earner Yes No N O 224 190 66 35% 12 14% 178 68 26 39% K 7 11% 205 222 60 27% 42 22% 54 24% 13 15% 12 18% 29 15% 20 29% K 3 5% 40 21% 60 27% N 37 17% 30 16% 44 20% 14 21% 31 16% 33 15% 35 22% 42 17% 39 15% 18 21% 29 18% 44 17% 31 19% 33 13% 58 22% M 34 13% 12 14% M 16 18% 25 16% 37 15% 43 16% 14 16% 6 9% 21 11% 41 19% 29 18% 32 13% 43 17% 10 12% 8 12% 31 17% 30 13% 13 8% 41 16% 6 7% 3 4% 18 10% 35 16% 17 10% 33 13% 45 17% LM 38 15% 6 7% 5 8% 20 11% 29 13% 12 7% 28 11% 26 10% 6 7% 7 11% 19 10% 21 9% 10 6% 29 12% 6 7% 3 4% 18 9% 21 10% 9 6% 27 11% 30 12% M 18 7% 11 13% 7 11% 21 11% 16 7% 16 10% 20 8% 18 7% 10 12% 7 11% 20 11% 15 7% 18 11% 12 5% 8 3% 13 6% 22 9% 17 6% 13 20% KL 4 6% 17 9% 6 4% 9 10% K 7 8% 13 7% 15 7% 6 4% 20 8% 17 7% 7 8% 2 4% 10 5% 16 7% 13 8% 12 5% 10 4% 7 9% 14 8% 11 5% 8 5% 16 6% 14 6% 6 7% 7 11% K 4 6% 13 7% 11 5% 9 6% 15 6% 10 4% 5 8% 12 6% 12 5% 12 7% 7 3% 12 5% 9 10% K 4 5% 3 4% 8 4% 11 5% 8 5% 10 4% 5 2% 5 6% 9 5% 9 4% 6 4% 9 4% 12 5% 2 2% 7 10% K 1 2% 7 4% 9 4% 8 5% 7 3% 5 2% 4 4% 4 3% 10 4% 5 2% 2 3% 6 3% 8 4% 8 4% 6 3% 5 6% 6 9% K 6 9% KL 3 4% 6 4% 6 2% 5 2% 7 4% 5 2% 7 3% 5 2% 8 3% 3 4% 2 2% 6 3% 6 3% ‐ ‐ 8 3% 4 3% 11 4% I 5 2% 2 2% * 1% 1 * 10 4% 8 3% 1 * 6 2% 5 2% 1 1% 1 1% 6 3% 3 1% 1 2% * 1% ‐ ‐ 7 3% 3 2% 3 1% 2 1% 3 3% 1 1% 5 2% 1 * 2 1% 4 1% 3 1% 2 3% 1 1% 3 1% 3 1% 3 2% 3 1% 4 2% 1 1% * 1% 5 3% 1 * 1 1% 4 1% 2 1% 1 2% 2 2% 4 2% 1 * 2 1% 3 1% 2 1% 1 2% 1 1% 1 * 4 2% * * 3 1% 2 1% 1 1% * 1% 4 2% ‐ ‐ 1 * 3 1% 2 1% 1 1% * 1% 3 1% 1 * 3 2% 1 * 2 1% 1 1% 1 1% ‐ ‐ 4 2% ‐ ‐ 3 1% 3 1% ‐ ‐ ‐ ‐ ‐ ‐ 3 1% 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ * * 2 1% ‐ ‐ 1 1% 1 * 1 1% * * 1 * ‐ ‐ 1 1% 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% 1 2% K 1 1% K 1 1% 1 1% ‐ ‐ 477 300% 760 300% 774 300% 259 300% 203 300% 570 300% 667 300% Business Owner Yes No P Q 94 70 26 37% * 13 19% * 7 10% * 11 16% * 14 20% * 12 16% * 8 11% * 18 25% Q* 6 9% * 6 9% * 9 12% * 7 9% * 5 7% * 6 8% * 9 13% * 4 6% * 5 7% * 4 6% * 4 5% * 6 8% * 2 2% * 3 4% * 1 1% * 4 6% * 2 3% * 3 4% * 3 4% * ‐ ‐ * 4 5% * 1 1% * ‐ ‐ * 1 2% * 4 6% Q* ‐ ‐ * * * * 1 1% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * * 1% * * 1% * 210 300% 335 342 99 29% 83 24% 81 24% P 66 19% 60 17% 52 15% 55 16% 44 13% 48 14% 43 12% 31 9% 33 10% 31 9% 30 9% 21 6% 24 7% 21 6% 21 6% 21 6% 19 5% 17 5% 15 4% 14 4% 11 3% 12 4% 9 3% 9 3% 11 3% 6 2% 6 2% 6 2% 4 1% 1 * 5 1% 4 1% 3 1% 2 1% 3 1% 3 1% 2 1% 2 * 1 * 1 * 1027 300% Senior Executive/Decision Yes No R S 112 74 31 42% S* 16 21% * 10 13% * 15 20% * 8 11% * 12 17% * 8 11% * 12 16% * 8 11% * 8 11% * 8 11% * 3 4% * 7 10% * 7 9% * 7 10% * 4 5% * 5 6% * 4 5% * 8 10% * 6 8% * 2 3% * 3 4% * 4 5% * 4 6% * 3 4% * 3 4% * 1 1% * ‐ ‐ * 3 4% * 1 1% * 3 4% * 1 1% * 2 3% * * 1% * * * * 1 1% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * * * * 221 300% 317 339 94 28% Employment Status Total Non T U 261 198 60 30% 168 214 66 31% 80 24% 45 22% 51 24% 79 23% 27 13% 63 18% 41 21% 62 29% T 36 17% 66 19% 33 17% 41 19% 52 15% 27 13% 37 17% 54 16% 33 17% 29 14% 49 15% 33 16% 29 13% 45 13% 20 10% 33 16% 41 12% 29 14% 20 10% 32 9% 15 8% 24 11% 36 11% 21 11% 18 8% 30 9% 18 9% 19 9% 29 8% 22 11% 13 6% 23 7% 18 9% 12 6% 24 7% 8 4% 20 9% 21 6% 12 6% 14 7% 21 6% 12 6% 13 6% 17 5% 12 6% 12 6% 19 5% 5 2% 17 5% 19 10% U 10 5% 14 4% 8 4% 9 4% 12 3% 7 4% 8 4% 9 4% 11 3% 7 4% 8 4% 11 3% 9 5% 5 2% 9 3% 7 4% 5 2% 11 3% 11 5% U 1 * 11 3% 1 * 6 2% 1 * 10 5% T 8 4% 6 2% 3 2% 4 2% 3 1% 5 3% 1 * 5 1% 3 1% 3 1% 3 1% 2 1% 3 2% 5 1% 5 2% * * 4 1% 1 1% 3 1% 3 1% 1 * 3 2% 2 1% 3 2% 1 * 3 1% 3 1% 1 * 3 1% ‐ ‐ 3 1% 2 1% ‐ ‐ 2 1% 1 * 2 1% * * 1 * 1 1% ‐ ‐ 1 * 1 1% ‐ ‐ 1017 300% 595 300% 642 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Poland Total Poland Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 493 489 133 27% 272 245 67 27% 221 243 65 27% 184 210 35 17% Age 35 to 49 D 50 to 64 E Low F 160 144 58 40% C 28 20% 378 385 100 26% New York City, United States 113 23% 52 21% 61 25% 54 26% 149 134 40 30% C 31 23% London, United Kingdom 109 22% 53 22% 55 23% 52 25% 32 24% 25 17% 86 22% Abu Dhabi, United Arab Emirates 106 22% 35 14% 35 17% 33 25% 104 21% 59 24% 26 19% Oslo, Norway 98 20% 45 18% 54 22% 59 28% E 43 21% 38 26% C 19 13% 77 20% Berlin, Germany 71 29% B 44 18% 27 20% 29 20% 78 20% Los Angeles, United States 79 16% 32 13% 46 19% 18 14% 14 10% 66 17% Paris, France 72 15% 33 14% 39 16% 46 22% E 22 11% 25 18% C 24 18% 25 18% 56 15% 25 17% 59 15% 10 7% 44 11% 80 21% 82 21% Stockholm, Sweden 71 15% 39 16% 32 13% 23 11% Tokyo, Japan 59 12% 32 13% 27 11% 27 13% Amsterdam, The Netherlands 59 12% 22 9% 36 15% 30 14% 22 16% E 15 11% 13 9% 51 13% Washington, United States 53 11% 23 9% 31 13% 28 13% 11 9% 14 10% 43 11% Sydney, Australia 43 9% 15 6% 19 9% 11 8% 14 10% 39 10% 11 5% 14 11% 14 10% 27 7% 10 7% 4 3% 26 7% 9 7% 27 7% Hong Kong, China 39 8% 24 10% 28 12% A 15 6% Chicago, United States 32 6% 12 5% 19 8% Toronto, Canada 30 6% 12 5% 18 7% 18 9% E 7 3% Copenhagen, Denmark 29 6% 19 8% 11 4% 8 4% 11 8% 14 9% C 11 7% 21 6% Brussels, Belgium 26 5% 14 6% 12 5% 11 5% 6 4% 9 6% 22 6% Singapore, Singapore 23 5% 16 7% 7 3% 11 5% 3 2% 9 7% 15 4% Moscow, Russia 20 4% 12 5% 8 3% 10 5% 5 4% 5 4% 16 4% Helsinki, Finland 19 4% 10 4% 9 3% 5 2% 3 2% 18 4% 10 4% 8 3% 11 5% 3 2% 11 7% CD 4 3% 14 4% Rome, Italy Boston, United States 15 3% 4 2% 10 4% 7 3% 3 3% 4 3% 14 4% Beijing, China 14 3% 8 3% 6 2% 6 3% 3 2% 5 4% 12 3% Auckland, New Zealand 13 3% 8 3% 5 2% 5 2% 3 2% 5 3% 9 2% Shanghai, China 11 2% 6 2% 5 2% ‐ ‐ 2 1% 10 2% 12 3% Mumbai, India 10 2% 6 2% 4 2% 9 4% D 6 3% 1 1% 3 2% 10 3% Rio de Janeiro, Brazil 9 2% 4 2% 5 2% 5 2% 3 2% 1 1% 8 2% Osaka, Japan 9 2% 7 3% 2 1% 1 * 3 2% 6 2% Madrid, Spain 9 2% 5 2% 3 1% ‐ ‐ 9 2% Tel Aviv, Israel 6 1% 4 2% 2 1% 7 3% D 4 2% 5 4% C 2 1% ‐ ‐ 2 1% 3 1% Bangkok, Thailand 6 1% 5 2% 1 * 3 1% ‐ ‐ 3 2% 5 1% Kuala Lumpur, Malaysia 5 1% 4 2% 1 * 2 1% 2 1% 1 1% 4 1% Guangzhou, China 4 1% 3 1% 1 * 2 1% 1 1% 1 1% 4 1% Buenos Aires, Argentina 4 1% 1 * 3 1% 2 1% ‐ ‐ 2 1% 4 1% Cape Town, South Africa 3 1% 2 1% 1 * 1 * 1 1% 1 1% 2 1% Casablanca, Morocco 3 1% 2 1% 1 * ‐ ‐ 1 1% 2 1% 2 * Cairo, Egypt 3 1% 2 1% 1 * 1 * 1 1% 1 1% 2 * Mecca, Saudi Arabia 3 1% 1 * 2 1% 2 1% 1 1% ‐ ‐ 3 1% Seoul, South Korea 2 * 1 * 1 * 1 1% ‐ ‐ 1 1% 2 1% Tehran, Iran 2 * 1 * 1 * 1 * 1 1% ‐ ‐ 2 * Sao Paulo, Brazil 2 * 1 * 1 * ‐ ‐ 1 1% 1 1% 2 * Budapest, Hungary 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 * Mexico City, Mexico 1 * 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * 1467 300% 736 300% 730 300% 631 300% 402 300% 433 300% 1154 300% Sigma Table of Contents Household Income Medium G High H 99 89 27 31% * 26 29% * 19 21% * 23 26% * 19 22% * 18 20% * 11 12% * 16 17% * 11 12% * 15 17% * 7 8% * 10 11% * 4 4% * 11 12% * 4 5% * 2 3% * 6 6% * 3 4% * 6 6% * 3 3% * 3 4% * 5 5% * 1 1% * 2 2% * 3 4% * 2 2% * ‐ ‐ * 1 1% * 2 3% * ‐ ‐ * 3 4% F* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 267 300% 16 15 5 34% ** 7 44% ** 4 27% ** 5 35% ** 3 18% ** 3 17% ** 2 11% ** 1 6% ** 2 11% ** ‐ ‐ ** 1 6% ** 1 6% ** ‐ ‐ ** 1 7% ** 1 7% ** ‐ ‐ ** 3 17% ** 1 6% ** 2 11% ** 2 10% ** 1 6% ** 2 10% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 46 300% Marital Status Married Other I J 257 235 80 34% J 56 24% 236 254 53 21% 54 23% 55 22% 49 21% 57 23% 40 17% 63 25% I 46 18% 52 22% 29 13% 47 20% J 37 16% 57 22% 49 19% I 25 10% 34 14% 26 11% 33 13% 23 10% 36 14% 28 12% 25 10% 18 8% 25 10% 19 8% 20 8% 17 7% 15 6% 16 7% 13 5% 17 7% 12 5% 14 6% 12 5% 11 4% 12 5% 12 5% 8 3% 10 4% 9 4% 6 3% 12 5% 6 2% 9 4% 5 2% 8 3% 4 2% 9 3% 2 1% 9 4% 2 1% 8 3% 3 1% 6 2% 5 2% 4 1% 3 1% 6 2% 1 * 5 2% 1 * 4 2% ‐ ‐ 2 1% 5 2% I 2 1% 1 * 3 1% 3 1% ‐ ‐ 2 1% 1 * 1 * 2 1% 1 * 2 1% 1 * 1 * ‐ ‐ 2 1% 1 * 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 706 300% 761 300% Low K 73 101 15 14% * 31 30% * 36 36% LM* 16 16% * 33 33% LM* 12 12% * 23 22% * 10 10% * 9 9% * 8 8% * 12 12% * 12 12% * 11 10% * 11 11% * 11 11% * 5 5% * ‐ ‐ * 3 3% * 3 3% * 2 1% * 2 2% * 4 4% * 5 5% * 3 3% * 2 2% * 4 4% * 5 5% * 3 3% * 1 1% * 4 4% * 2 1% * 3 3% * ‐ ‐ * ‐ ‐ * 2 2% * 1 1% * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 1% * ‐ ‐ * 304 300% Education Medium L 339 320 91 28% K 70 22% 62 20% 71 22% 60 19% 74 23% K 46 14% 50 16% 46 14% 44 14% 40 12% 38 12% 27 8% 23 7% 18 6% 20 6% 21 6% K 20 6% 16 5% 18 6% 12 4% 13 4% 8 3% 10 3% 9 3% 5 1% 4 1% 5 2% 8 2% 5 1% 4 1% 3 1% 4 1% 3 1% 2 1% 2 1% 2 1% 3 1% 1 * 2 1% 2 1% 1 * ‐ ‐ 1 * 960 300% High M 81 68 27 40% KL* 13 19% * 10 15% * 19 28% * 11 16% * 12 18% * 10 15% * 12 18% * 16 24% KL* 8 11% * 7 10% * 4 6% * 6 9% * 6 8% * 2 4% * 5 8% * 9 13% KL* 3 5% * 4 6% * 1 1% * 4 6% * 2 2% * 2 3% * 1 2% * 2 2% * 2 3% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 203 300% Chief Income Earner Yes No N O 212 194 59 31% 281 295 74 25% 41 21% 72 24% 39 20% 70 24% 42 22% 65 22% 37 19% 67 23% 35 18% 63 21% 26 14% 52 18% 33 17% 40 13% 29 15% 43 14% 27 14% 32 11% 25 13% 33 11% 16 8% 37 13% 11 6% 32 11% 18 10% 21 7% 9 5% 23 8% 17 9% 13 4% 17 9% 13 4% 11 6% 15 5% 9 5% 14 5% 11 6% 9 3% 9 4% 10 3% 9 4% 9 3% 2 1% 8 4% 13 4% N 5 2% 6 3% 7 2% 4 2% 8 3% 3 1% 7 2% ‐ ‐ 6 3% 9 3% N 3 1% 5 2% 4 1% 3 1% 4 1% 3 2% 2 1% 3 1% 2 1% 2 1% 2 1% 1 1% 3 1% 1 * 2 1% 2 1% 1 * 2 1% 1 * ‐ ‐ 3 1% 1 1% 1 * ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 581 300% 886 300% Business Owner Yes No P Q 39 34 11 32% * 6 18% * 9 26% * 8 25% * 3 8% * 6 18% * 3 10% * 5 15% * 6 19% * 9 26% Q* 1 2% * 1 2% * 2 7% * 5 15% * 1 3% * 1 2% * 5 14% Q* 2 7% * 5 15% Q* 3 10% * 2 5% * ‐ ‐ * 1 2% * 2 5% * 2 5% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 101 300% 454 455 122 27% 107 23% 100 22% 98 21% 101 22% P 92 20% 75 16% 67 15% 65 14% 50 11% 58 13% 53 12% 41 9% 34 7% 31 7% 29 6% 25 5% 24 5% 18 4% 17 4% 17 4% 18 4% 14 3% 12 3% 11 2% 11 2% 10 2% 9 2% 8 2% 8 2% 6 1% 6 1% 5 1% 4 1% 4 1% 2 * 3 1% 3 1% 3 1% 2 * 2 * 2 * 2 * 1 * 1366 300% Senior Executive/Decision Yes No R S 63 54 17 33% * 14 26% * 8 15% * 15 28% * 5 10% * 8 14% * 9 16% * 8 14% * 10 19% * 14 27% S* 3 6% * 2 5% * 3 5% * 6 11% * 1 2% * 4 8% * 7 12% S* 2 4% * 7 12% S* 3 5% * 3 5% * 1 2% * 2 3% * 1 2% * 4 8% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 2 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 161 300% Employment Status Total Non T U 430 435 115 26% 260 236 71 30% 233 253 62 24% 99 23% 50 21% 63 25% 101 23% 45 19% 64 25% 91 21% 63 27% U 38 16% 98 23% R 91 21% 49 21% 43 17% 66 26% T 49 19% 70 16% 37 16% 42 16% 65 15% 37 16% 35 14% 61 14% 35 15% 36 14% 45 10% 34 15% 25 10% 55 13% 22 9% 37 15% 51 12% 23 10% 30 12% 40 9% 15 7% 28 11% 33 8% 20 9% 19 7% 31 7% 13 5% 19 7% 26 6% 17 7% 13 5% 23 5% 7 3% 24 5% 23 10% U 10 4% 16 4% 10 4% 13 5% 18 4% 5 2% 16 4% 16 7% U 10 4% 9 4% 17 4% 11 5% 7 3% 13 3% 6 3% 8 3% 13 3% 7 3% 6 2% 9 2% 9 4% 4 2% 11 3% 2 1% 9 3% 10 2% 3 1% 6 3% 9 2% 2 1% 7 3% 8 2% 5 2% 4 1% 7 2% 5 2% 4 2% 5 1% 4 2% 2 1% 17 7% 6 1% 2 1% 4 1% 5 1% 2 1% 3 1% 4 1% 2 1% 2 1% 4 1% ‐ ‐ 4 1% 2 * 2 1% 1 * 3 1% 1 * 2 1% 3 1% 2 1% 1 * 3 1% ‐ ‐ 3 1% 2 * 1 * 1 * 2 * 2 1% ‐ ‐ 2 * ‐ ‐ 2 1% 2 * ‐ ‐ 2 1% 1 * 1 * ‐ ‐ 1306 300% 707 300% 760 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Russia Total Russia Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 56 57 9 15% * 12 22% * 8 14% * 13 22% * 10 17% * 4 7% * 5 9% * 5 9% * 6 11% * 11 19% * 5 8% * 6 11% * 2 3% * 7 12% * 6 11% * 3 5% * 8 14% G* 9 16% G* 3 5% * 3 5% * 1 1% * 2 3% * ‐ ‐ * 1 1% * 1 2% * 2 4% * 1 3% * 3 5% * 2 4% * 1 1% * 1 1% * 3 4% * 3 6% * 3 5% H* ‐ ‐ * 4 7% GH* 5 9% GH* 1 1% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 2 3% G* ‐ ‐ * ‐ ‐ * 170 300% Base: All Respondents (unwtd) Base: All Respondents (wtd) Stockholm, Sweden 435 433 95 22% 223 212 43 20% 212 221 52 23% 155 189 28 15% 145 139 33 24% 48 25% E 46 24% D 22 12% 28 20% 135 105 34 32% C 12 11% 20 14% 21 20% 28 20% Berlin, Germany 88 20% 35 17% 53 24% Paris, France 86 20% 36 17% 50 22% Zurich, Switzerland 78 18% 35 16% 43 19% London, United Kingdom 74 17% 31 15% 43 19% 39 20% 19 14% 28 26% C 17 16% Helsinki, Finland 74 17% 39 18% 35 16% 30 16% 24 17% 19 18% Sydney, Australia 63 15% 34 16% 29 13% 23 12% 25 18% 16 15% Oslo, Norway 63 14% 35 17% 27 12% 19 10% 22 16% Amsterdam, The Netherlands 61 14% 26 12% 35 16% 31 16% 14 10% 21 20% C 16 15% Abu Dhabi, United Arab Emirates 61 14% 33 15% 28 13% 29 15% 21 15% 11 11% Rome, Italy 53 12% 21 10% 32 14% 25 13% 17 12% 12 11% Tokyo, Japan 37 9% 19 9% 17 8% 17 9% 11 8% 9 9% New York City, United States 34 8% 12 6% 21 10% 5 3% 4 4% Los Angeles, United States 32 7% 20 9% 12 6% 32 7% 18 9% 13 6% 12 9% E 10 7% 2 2% Copenhagen, Denmark 25 13% DE 18 10% E 7 4% Toronto, Canada 31 7% 18 8% 13 6% 7 4% 15 14% C 8 7% Rio de Janeiro, Brazil 29 7% 19 9% 11 5% 9 5% 16 11% C 13 9% Madrid, Spain 27 6% 13 6% 14 6% 12 6% 8 6% 7 7% Brussels, Belgium 23 5% 9 4% 14 6% 10 6% 5 3% 8 7% Beijing, China 21 5% 5 2% 8 5% 3 3% 20 5% 10 5% 16 7% A 10 5% 10 5% Auckland, New Zealand 8 4% 8 6% 4 4% Hong Kong, China 17 4% 2 1% 5 3% 7 5% 5 5% Washington, United States 16 4% 15 7% B 8 4% 8 4% 12 6% E 4 2% 4 3% ‐ ‐ 6 4% 4 4% 1 1% 1 1% Singapore, Singapore 14 3% 10 5% 4 2% Boston, United States 14 3% 7 3% 7 3% 8 8% Bangkok, Thailand 13 3% 4 2% 9 4% 12 6% D 5 2% 5 3% 4 4% Shanghai, China 13 3% 8 4% 5 2% 7 4% 3 2% 3 3% Warsaw, Poland 13 3% 7 3% 6 3% 6 3% 5 4% 2 2% Chicago, United States 12 3% 6 3% 6 3% 6 3% 5 4% 1 1% Tel Aviv, Israel 12 3% 6 3% 6 3% 4 2% 3 2% 5 5% Mumbai, India 10 2% 7 3% 3 2% 6 3% 3 2% 1 1% Osaka, Japan 10 2% 6 3% 4 2% 4 2% 3 2% 3 3% Mexico City, Mexico 9 2% 2 1% 7 3% 2 1% 9 2% 4 2% 5 2% 8 4% D 5 3% ‐ ‐ Cairo, Egypt 3 2% 1 1% Cape Town, South Africa 8 2% 4 2% 4 2% 2 1% Kuala Lumpur, Malaysia 7 2% 4 2% 3 1% 2 1% 5 4% E 4 3% 2 2% Buenos Aires, Argentina 7 2% 5 2% 2 1% 2 1% 4 3% 1 1% ‐ ‐ Seoul, South Korea 7 2% 3 2% 3 2% 3 2% 2 1% 1 1% Istanbul, Turkey 7 2% 3 1% 4 2% 5 3% 1 1% 1 1% Budapest, Hungary 4 1% 3 1% 1 1% 2 1% 1 1% 1 1% Casablanca, Morocco 4 1% 3 2% 1 * 1 * 2 2% 1 1% Guangzhou, China 4 1% 3 1% 1 * 1 * 2 1% 1 1% Mecca, Saudi Arabia 3 1% 3 1% ‐ ‐ 2 1% 1 1% ‐ ‐ Karachi, Pakistan 2 1% ‐ ‐ 2 1% ‐ ‐ 2 1% 1 1% Tehran, Iran 2 * 1 * 1 * 1 1% ‐ ‐ 1 1% Sao Paulo, Brazil 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% 1 1% 1300 300% 636 300% 664 300% 567 300% 418 300% 315 300% Sigma Table of Contents Household Income Medium G High H Marital Status Married Other I J 229 241 60 25% 150 135 26 20% 212 194 41 21% 223 240 53 22% 55 23% 21 15% 39 20% 48 20% 52 22% 26 19% 39 20% 47 20% 39 16% 26 19% 35 18% 42 18% 43 18% 22 16% 31 16% 44 18% 48 20% F 34 14% 21 16% 33 17% 41 17% 24 18% 32 17% 31 13% 37 15% 21 15% 28 14% 35 15% 34 14% 21 15% 26 14% 35 15% 32 13% 18 13% 25 13% 36 15% 30 12% 19 14% 21 11% 32 13% 17 7% 14 10% 16 8% 20 9% 20 8% 12 9% 11 6% 23 10% 16 7% 9 7% 17 9% 15 6% 15 6% 10 8% 13 7% 19 8% 17 7% 11 8% 17 9% 13 6% 11 4% 11 8% 13 7% 16 7% 8 3% 10 8% 11 5% 16 7% 13 5% 7 5% 6 3% 17 7% 13 5% 5 3% 6 3% 14 6% 10 4% 9 7% 10 5% 10 4% 8 3% 7 5% 9 5% 8 3% 13 6% 3 2% 9 5% 7 3% 8 3% 6 4% 10 5% 4 2% 12 5% 2 1% 7 3% 7 3% 11 5% I 4 2% 6 3% 5 4% 2 1% 8 3% 4 3% 10 5% 5 2% 5 4% 6 2% 5 3% 10 5% J 5 3% 7 3% 6 3% 5 3% 8 4% 3 1% 7 3% 3 2% 4 2% 6 3% 5 2% 3 2% 3 2% 7 3% 4 2% 2 2% 5 2% 5 2% 6 2% ‐ ‐ 3 1% 6 2% 4 2% 4 3% 6 3% 2 1% 2 1% 2 1% 4 2% 4 2% 2 1% ‐ ‐ 2 1% 5 2% 3 1% 5 2% 1 1% 2 1% 5 2% 2 1% 3 3% 3 1% 4 2% 2 1% 2 2% 3 2% 1 * 4 2% ‐ ‐ 2 1% 3 1% 2 1% 2 1% 1 * 3 1% 2 1% ‐ ‐ 1 * 2 1% ‐ ‐ 1 * 1 * 2 1% 1 * 1 1% 1 1% 1 * 1 * 1 1% ‐ ‐ 1 1% 724 300% 405 300% 581 300% 719 300% Low K 68 123 27 22% * 34 28% M* 30 24% * 15 12% * 24 20% * 27 22% * 16 13% * 17 14% * 20 16% * 9 7% * 20 17% * 11 9% * 4 3% * 7 5% * 7 6% * 5 4% * 8 6% * 10 8% * 3 3% * 6 5% * 6 5% * 5 4% * 3 3% * 1 1% * 5 4% * 3 3% * 2 2% * 2 1% * 3 3% * 1 1% * 4 3% * 3 3% * 5 4% * 6 5% * 3 2% * 3 3% * 4 3% * 2 2% * 2 1% * ‐ ‐ * 2 1% * 1 1% * ‐ ‐ * 2 1% * ‐ ‐ * ‐ ‐ * 368 300% Education Medium L High M 255 231 52 23% 112 80 16 20% Chief Income Earner Yes No N O 231 212 49 23% 204 221 46 21% 44 19% 10 12% 31 15% 41 18% 15 19% 34 16% 57 26% N 52 23% 46 20% 17 22% 39 19% 38 17% 34 15% 16 20% 34 16% 40 18% 34 15% 13 16% 43 20% 31 14% 34 15% 13 17% 36 17% 27 12% 36 16% 10 12% 33 16% 30 13% 29 12% 12 16% 21 10% 39 17% K 25 11% 13 16% 31 15% 40 18% N 29 13% 8 9% 29 14% 24 11% 19 8% 7 9% 24 11% 13 6% 21 9% 9 12% K 4 5% 14 7% 20 9% 17 8% 15 7% 22 9% 21 9% 4 5% 19 9% 13 6% 18 8% 7 9% 9 4% 16 7% 18 8% 3 4% 21 10% O 14 7% 10 4% 7 9% 13 6% 14 6% 13 6% 6 8% 7 3% 16 7% 12 5% 3 4% 9 4% 11 5% 9 4% 6 7% 11 5% 9 4% 8 4% 4 5% 11 5% 6 3% 11 5% 2 2% 9 4% 7 3% 9 4% 4 5% 9 4% 6 3% 9 4% 1 1% 5 2% 9 4% 8 4% 2 2% 6 3% 7 3% 6 2% 5 6% 6 3% 7 3% 8 3% 3 4% 6 3% 7 3% 9 4% M 6 3% ‐ ‐ 7 3% 6 3% 4 5% 7 3% 4 2% 5 2% 2 3% 2 1% 9 4% 6 3% 1 1% 6 3% 4 2% 3 1% 2 2% 2 1% 7 3% 3 1% ‐ ‐ 3 1% 6 3% 4 2% 2 2% 2 1% 6 3% 3 1% 1 2% 6 3% 2 1% 3 1% ‐ ‐ 2 1% 4 2% 3 1% 2 2% 2 1% 4 2% 5 2% ‐ ‐ ‐ ‐ 3 1% 2 2% 3 2% 7 3% N 1 * 2 1% ‐ ‐ 3 1% 2 1% 2 1% 1 1% 2 1% 2 1% 1 * 2 2% 1 * 2 1% ‐ ‐ 1 1% 2 1% ‐ ‐ 1 * 1 1% 2 1% ‐ ‐ 1 * 1 1% 1 1% ‐ ‐ 693 300% 239 300% 635 300% 664 300% Business Owner Yes No P Q 44 41 5 12% * 6 16% * 8 18% * 3 8% * 2 6% * 7 18% * 2 5% * 11 26% Q* 8 19% * 7 16% * 4 9% * 2 6% * 2 4% * 3 6% * 4 9% * 1 3% * 4 9% * 5 12% * 3 7% * 1 2% * 2 5% * 3 7% * 4 10% Q* 4 9% * 1 2% * 3 8% * 1 2% * 2 4% * 4 10% Q* 2 6% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 6% * 2 4% * 1 2% * ‐ ‐ * 1 3% * ‐ ‐ * 1 2% * ‐ ‐ * 1 1% * 1 2% Q* 1 2% Q* 124 300% 391 392 90 23% 81 21% 78 20% 74 19% 72 18% 66 17% 61 16% 52 13% 53 14% 54 14% 50 13% 34 9% 32 8% 30 8% 28 7% 29 7% 26 7% 22 6% 20 5% 20 5% 18 5% 14 4% 12 3% 11 3% 13 3% 10 3% 12 3% 11 3% 8 2% 9 2% 10 2% 10 3% 9 2% 9 2% 8 2% 5 1% 5 1% 6 1% 7 2% 3 1% 4 1% 3 1% 3 1% 2 * 1 * 1 * 1176 300% Senior Executive/Decision Yes No R S 57 52 8 16% * 8 16% * 8 15% * 6 11% * 5 10% * 9 17% * 3 5% * 12 23% * 10 20% * 10 20% * 5 10% * 4 8% * 2 5% * 3 5% * 5 10% * 4 7% * 4 7% * 6 12% * 4 8% * 1 1% * 4 7% * 4 7% * 3 6% * 4 7% * 1 2% * 3 6% * 2 4% * 1 2% * 3 6% * 2 3% * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 3 6% S* 2 3% * ‐ ‐ * 1 2% * 1 1% * 1 2% * 1 1% * ‐ ‐ * 1 1% * 1 2% * 1 2% * 156 300% Employment Status Total Non T U 378 381 87 23% 294 277 67 24% 141 156 28 18% 79 21% 54 20% 34 22% 78 21% 52 19% 34 22% 72 19% 48 17% 29 19% 69 18% 50 18% 24 16% 65 17% 51 19% 22 14% 61 16% R 51 13% 42 15% 21 14% 40 14% 23 15% 51 13% 34 12% 27 17% 51 13% 40 15% 20 13% 48 13% 33 12% 20 13% 33 9% 24 9% 12 8% 31 8% 22 8% 12 8% 30 8% 20 7% 12 8% 27 7% 20 7% 11 7% 27 7% 22 8% 9 6% 26 7% 16 6% 13 8% 21 5% 14 5% 13 8% 18 5% 15 5% 8 5% 20 5% 10 4% 11 7% 16 4% 15 5% 6 4% 13 3% 14 5% 3 2% 13 3% 11 4% 5 3% 11 3% 10 4% 4 3% 13 3% 8 3% 7 4% 10 3% 7 2% 7 4% 11 3% 6 2% 7 4% 12 3% 10 4% 3 2% 9 2% 10 4% 2 2% 10 3% 8 3% 3 2% 10 3% 6 2% 4 3% 10 3% 7 3% 3 2% 9 2% 5 2% 5 3% 9 2% 4 2% 4 3% 8 2% 2 1% 5 4% 4 1% 5 2% 2 1% 5 1% 3 1% 4 3% 7 2% 3 1% 3 2% 6 1% 5 2% 1 1% 4 1% 3 1% 2 1% 3 1% 4 1% ‐ ‐ 3 1% 2 1% 2 1% 3 1% 2 1% 1 1% 2 * 2 1% ‐ ‐ 1 * 2 1% ‐ ‐ 1 * 1 1% ‐ ‐ 1144 300% 832 300% 468 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Saudi Arabia Total Saudi Arabia Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Abu Dhabi, United Arab Emirates 233 241 134 56% Istanbul, Turkey 87 36% London, United Kingdom 62 26% Paris, France 50 21% Kuala Lumpur, Malaysia 36 15% Singapore, Singapore 25 11% Zurich, Switzerland 24 10% Amsterdam, The Netherlands 23 10% Sydney, Australia 20 8% New York City, United States 19 8% Tokyo, Japan 18 8% Berlin, Germany 18 8% Rome, Italy 18 7% Toronto, Canada 15 6% Los Angeles, United States 15 6% Beijing, China 13 5% Casablanca, Morocco 13 5% Washington, United States 12 5% Seoul, South Korea 11 4% Osaka, Japan 11 4% Jakarta, Indonesia 10 4% Cairo, Egypt 10 4% Oslo, Norway 9 4% Boston, United States 9 4% Tehran, Iran 8 3% Brussels, Belgium 8 3% Shanghai, China 6 3% Chicago, United States 5 2% Stockholm, Sweden 5 2% Hong Kong, China 5 2% Madrid, Spain 4 2% Helsinki, Finland 4 2% Bangkok, Thailand 3 1% Guangzhou, China 3 1% Copenhagen, Denmark 2 1% Tel Aviv, Israel 2 1% Moscow, Russia 2 1% Mumbai, India 2 1% Sao Paulo, Brazil 2 1% Cape Town, South Africa 1 1% Karachi, Pakistan * * Auckland, New Zealand * * Sigma Table of Contents 722 300% 149 133 70 53% * 47 35% * 29 22% * 20 15% * 18 14% * 5 3% * 16 12% * 18 14% * 9 7% * 12 9% * 9 7% * 12 9% * 4 3% * 14 11% B* 9 7% * 11 9% * 9 7% * 11 8% B* 4 3% * 2 2% * 6 5% * 6 4% * 4 3% * 6 4% * 3 3% * 8 6% * 2 2% * 5 4% * 3 2% * 5 3% * 4 3% * 4 3% * 3 2% * ‐ ‐ * 2 2% * 2 2% * 2 2% * 2 1% * 2 1% * * * * ‐ ‐ * * * * 399 300% Gender Female B 84 108 64 60% * 40 37% * 33 30% * 30 28% * 18 16% * 21 19% A* 8 8% * 5 5% * 11 10% * 7 6% * 9 8% * 6 6% * 14 13% A* 1 1% * 5 5% * 2 2% * 3 3% * 1 1% * 7 6% * 9 8% * 3 3% * 4 4% * 5 5% * 3 3% * 4 4% * ‐ ‐ * 4 3% * * * * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * 3 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * * * * ‐ ‐ * 323 300% Under 35 C Age 35 to 49 D 50 to 64 E Low F 148 149 84 57% * 46 31% * 44 29% * 34 23% * 21 14% * 14 10% * 12 8% * 11 7% * 13 9% * 16 11% * 14 9% D* 14 9% * 14 10% * 8 6% * 12 8% * 6 4% * 11 7% * 7 4% * 9 6% * 11 7% * 5 3% * 7 4% * 4 3% * 3 2% * 6 4% * 3 2% * 6 4% * 3 2% * 4 3% * ‐ ‐ * 2 1% * ‐ ‐ * 1 1% * * * * 2 1% * ‐ ‐ * * * * ‐ ‐ * 2 1% * 1 1% * * * * ‐ ‐ * 448 300% 73 80 44 55% * 36 46% * 16 20% * 15 19% * 14 17% * 11 13% * 10 12% * 13 16% * 6 8% * 3 4% * ‐ ‐ * 3 3% * 3 4% * 7 8% * 3 4% * 6 7% * 1 2% * 5 6% * 2 2% * ‐ ‐ * 5 6% * 3 3% * 5 6% * 6 7% * 2 2% * 5 6% * * * * ‐ ‐ * * 1% * * * * 2 2% * 4 5% C* 2 3% * 3 3% * * * * 2 3% * 2 2% * 2 2% * ‐ ‐ * * * * ‐ ‐ * * * * 239 300% 12 12 6 56% ** 4 38% ** 2 14% ** 1 6% ** 1 8% ** * 3% ** 3 27% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 5 40% ** 1 13% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 16% ** * 3% ** * 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 3% ** * 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 3 24% ** * 3% ** 4 37% ** * 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 35 300% 138 153 86 56% 60 39% 37 24% 33 22% 24 16% 18 12% 8 5% 11 7% 12 8% 10 7% 9 6% 14 9% 5 3% 14 9% 11 7% 8 6% 4 3% 8 5% 8 5% 9 6% 8 5% 6 4% 9 6% 9 6% 3 2% 5 3% 4 2% 1 1% 2 1% 5 3% 4 2% 4 2% 2 1% 3 2% * * 2 1% 2 1% 2 1% ‐ ‐ 1 1% * * * * 458 300% Household Income Medium G High H 51 43 23 55% ** 12 29% ** 8 18% ** 7 17% ** 10 23% ** 3 7% ** 5 11% ** 6 14% ** 4 10% ** 6 13% ** 7 17% ** 3 8% ** 5 12% ** 1 3% ** * 1% ** 4 10% ** 3 7% ** * 1% ** 1 3% ** ‐ ‐ ** 2 4% ** 3 7% ** 1 1% ** ‐ ‐ ** 5 12% ** 3 7% ** ‐ ‐ ** ‐ ‐ ** 1 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 4% ** * 1% ** ‐ ‐ ** ‐ ‐ ** 2 4% ** * 1% ** ‐ ‐ ** ‐ ‐ ** 128 300% 17 17 5 27% ** 7 43% ** 2 14% ** 3 19% ** 1 6% ** 3 17% ** 9 56% ** 6 34% ** ‐ ‐ ** ‐ ‐ ** * 2% ** * 1% ** ‐ ‐ ** ‐ ‐ ** 3 15% ** * 2% ** * 1% ** 1 9% ** 2 10% ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 3 17% ** 3 15% ** ‐ ‐ ** * 2% ** ‐ ‐ ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 50 300% Marital Status Married Other I J 139 125 75 60% * 43 35% * 19 15% * 18 15% * 25 20% * 17 13% * 16 13% * 19 15% J* 10 8% * 9 7% * 9 7% * 9 7% * 7 5% * 10 8% * 5 4% * 10 8% * 4 3% * 8 6% * 1 1% * 2 1% * 4 3% * 5 4% * 3 2% * 5 4% * 5 4% * 8 6% J* 1 1% * 3 2% * 5 4% * 5 4% * 2 2% * 1 1% * 2 2% * 3 2% * 2 2% * * * * 2 1% * 2 1% * 2 1% * * * * ‐ ‐ * * * * 375 300% 94 116 60 52% * 43 37% * 42 37% I* 31 27% * 11 10% * 9 8% * 9 8% * 5 4% * 10 8% * 10 8% * 9 8% * 9 8% * 11 10% * 5 4% * 10 8% * 3 3% * 9 8% * 4 3% * 10 8% I* 9 8% * 6 5% * 4 4% * 7 6% * 3 3% * 3 2% * ‐ ‐ * 5 4% * 3 2% * * * * ‐ ‐ * 2 2% * 3 2% * 1 1% * * * * ‐ ‐ * 2 2% * * * * ‐ ‐ * ‐ ‐ * 1 1% * * * * ‐ ‐ * 347 300% Low K Education Medium L High M Chief Income Earner Yes No N O 73 150 83 55% * 54 36% * 37 25% * 31 21% * 22 15% * 21 14% * 17 12% * 18 12% * 9 6% * 12 8% * 8 5% * 9 6% * 13 9% * 11 7% * 9 6% * 6 4% * 7 5% * 6 4% * 4 2% * 6 4% * 5 4% * 4 3% * 6 4% * 6 4% * 6 4% * 6 4% * 4 2% * 4 3% * 3 2% * 3 2% * 1 1% * 3 2% * 2 1% * 3 2% * 2 1% * 2 1% * 2 1% * 2 1% * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 449 300% 57 63 37 59% * 21 33% * 17 28% * 14 22% * 8 13% * 3 5% * 3 5% * 4 6% * 9 14% * 6 9% * 8 13% * 7 11% * 2 4% * 2 4% * 5 7% * 5 9% * 4 6% * 3 5% * 6 9% * 4 6% * 4 6% * 1 2% * 1 2% * 2 3% * 2 3% * 1 1% * 2 3% * 1 1% * 1 1% * 1 2% * 2 3% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 188 300% 103 28 14 51% * 12 41% * 7 24% * 5 17% * 5 19% * 2 6% * 4 14% L* 2 6% * 2 9% * 2 7% * 2 7% * 2 8% * 3 9% * 2 7% * 1 3% * 1 5% * 1 5% * 2 8% * 2 6% * 1 2% * 1 2% * 4 15% KL* 1 5% * 1 3% * ‐ ‐ * * 1% * 1 2% * * 1% * 2 6% * * 1% * 1 3% * ‐ ‐ * 1 2% * * 1% * * 1% * * 1% * * 1% * ‐ ‐ * ‐ ‐ * * 1% * * 1% * * 1% * 85 300% 120 107 58 54% * 32 30% * 18 16% * 20 18% * 14 13% * 14 13% * 12 11% * 17 16% O* 6 6% * 11 10% * 8 8% * 12 11% * 4 4% * 11 10% * 6 6% * 11 10% O* 5 4% * 9 9% * 3 2% * 5 4% * 4 4% * 5 5% * 4 4% * 2 2% * 3 3% * 8 7% O* ‐ ‐ * 3 3% * 2 2% * 5 4% * 2 2% * 1 1% * 2 2% * ‐ ‐ * * * * 2 2% * 2 2% * 2 2% * ‐ ‐ * * * * ‐ ‐ * * * * 322 300% 113 133 77 58% * 55 41% * 44 33% N* 30 22% * 21 16% * 12 9% * 13 10% * 6 5% * 13 10% * 8 6% * 10 8% * 6 5% * 13 10% * 4 3% * 8 6% * 3 2% * 8 6% * 2 2% * 8 6% * 6 5% * 6 4% * 4 3% * 5 4% * 6 5% * 5 4% * ‐ ‐ * 6 5% * 3 2% * 3 2% * ‐ ‐ * 2 1% * 3 2% * 1 1% * 3 2% * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 1% * 1 1% * * * * ‐ ‐ * 400 300% Business Owner Yes No P Q 36 31 18 57% ** 14 44% ** 2 6% ** 6 18% ** 6 18% ** 3 9% ** 8 25% ** 7 22% ** 1 3% ** 5 17% ** * 1% ** 3 8% ** ‐ ‐ ** 3 11% ** 4 11% ** * 1% ** 1 4% ** 1 2% ** 1 3% ** 2 6% ** * 1% ** 1 4% ** 2 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 3 9% ** 3 9% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 93 300% 197 210 117 56% 73 35% 60 28% 44 21% 30 14% 22 11% 17 8% 17 8% 19 9% 14 7% 18 9% 16 7% 18 8% 12 6% 11 5% 13 6% 11 5% 11 5% 10 5% 9 4% 9 4% 8 4% 7 3% 9 4% 8 4% 8 4% 6 3% 3 1% 2 1% 5 2% 4 2% 4 2% 3 2% 3 1% 2 1% 2 1% 2 1% 2 1% 2 1% 1 1% * * * * 629 300% Senior Executive/Decision Yes No R S 42 40 21 51% ** 22 54% ** 3 7% ** 4 10% ** 11 27% ** 3 7% ** 8 21% ** 9 22% ** 1 3% ** 5 13% ** 1 2% ** 1 2% ** ‐ ‐ ** 3 8% ** 1 2% ** 1 2% ** 3 7% ** 2 6% ** 1 3% ** 2 5% ** 2 5% ** * 1% ** 3 9% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 3 8% ** 3 6% ** * 1% ** * 1% ** 3 7% ** ‐ ‐ ** 3 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 121 300% 191 200 114 57% 65 32% 59 29% 46 23% 25 12% 22 11% 16 8% 15 7% 19 9% 14 7% 17 9% 17 9% 18 9% 12 6% 14 7% 12 6% 10 5% 9 5% 10 5% 9 4% 8 4% 9 5% 6 3% 9 4% 8 4% 8 4% 6 3% 2 1% 3 1% 4 2% 4 2% 1 * 3 2% * * 2 1% 2 1% 2 1% ‐ ‐ 2 1% 1 1% * * * * 601 300% Employment Status Total Non T U 146 126 71 57% * 45 35% * 26 21% * 19 15% * 20 16% * 12 10% * 15 12% * 20 16% U* 7 5% * 11 9% * 6 5% * 10 8% * 4 3% * 12 9% * 5 4% * 11 9% * 6 5% * 9 7% * 5 4% * 5 4% * 4 3% * 5 4% * 5 4% * 4 3% * 3 3% * 8 6% U* 1 1% * 4 3% * 5 4% * 2 1% * 3 2% * 1 1% * 2 2% * ‐ ‐ * 2 2% * 2 2% * 2 2% * 2 1% * 2 1% * * * * * * * * * * 378 300% 87 115 63 55% * 42 37% * 35 31% * 30 26% * 16 14% * 13 11% * 9 8% * 4 3% * 13 11% * 8 7% * 12 10% * 8 7% * 14 12% T* 3 3% * 10 8% * 2 2% * 6 6% * 3 3% * 6 5% * 6 5% * 6 5% * 4 4% * 5 4% * 4 4% * 4 4% * ‐ ‐ * 5 4% * 1 1% * ‐ ‐ * 3 2% * 1 1% * 3 2% * 1 1% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 344 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Africa Total South Africa Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 335 332 120 36% 133 159 51 32% 202 173 69 40% 178 198 64 32% 114 92 35 37% 18 20% 28 30% C 9 10% London, United Kingdom 104 31% 45 28% 59 34% New York City, United States 77 23% 35 22% 41 24% Auckland, New Zealand 74 22% 30 19% 44 25% 75 38% D 58 29% D 40 20% Zurich, Switzerland 71 21% 40 25% 31 18% 32 16% Paris, France 56 17% 24 15% 32 19% Abu Dhabi, United Arab Emirates 55 16% 28 18% 27 15% 45 23% DE 24 12% Toronto, Canada 55 16% 23 14% 32 18% 29 15% 19 21% C 18 19% Amsterdam, The Netherlands 37 11% 18 11% 19 11% 18 9% 15 16% Los Angeles, United States 37 11% 17 11% 20 11% 25 13% 9 9% Washington, United States 30 9% 12 8% 18 10% 17 9% 7 8% Berlin, Germany 28 8% 16 10% 12 7% 19 10% 7 8% Tokyo, Japan 28 8% 15 9% 13 7% 2 2% Rome, Italy 26 8% 11 7% 15 8% Singapore, Singapore 19 6% 11 7% 9 5% 25 13% D 21 10% E 11 6% 5 6% Stockholm, Sweden 17 5% 10 6% 8 5% 8 4% 7 8% Helsinki, Finland 17 5% 9 6% 8 5% 11 6% 6 7% Copenhagen, Denmark 16 5% 10 6% 6 4% 5 3% 10 11% 27 29% 6 6% Oslo, Norway 14 4% 9 6% 5 3% 5 2% Rio de Janeiro, Brazil 13 4% 8 5% 5 3% 9 4% 10 11% C 8 9% C 2 2% Chicago, United States 11 3% 1 1% 8 4% 2 2% Hong Kong, China 10 3% 5 3% 10 6% A 6 3% 9 4% 2 2% Brussels, Belgium 10 3% 4 3% 5 3% 5 3% 4 4% Madrid, Spain 9 3% 6 4% 3 2% 3 1% 4 4% Boston, United States 7 2% 2 1% 5 3% 3 1% 3 3% Beijing, China 7 2% 6 4% 1 * 2 1% 4 5% Mumbai, India 6 2% 5 3% 1 * 1 * ‐ ‐ Mecca, Saudi Arabia 5 1% 3 2% 1 1% 3 1% 1 1% Seoul, South Korea 4 1% 2 1% 2 1% 1 * 2 3% Buenos Aires, Argentina 4 1% 2 1% 2 1% 2 1% 1 1% Bangkok, Thailand 4 1% 1 1% 3 2% 2 1% 1 2% Sao Paulo, Brazil 4 1% 1 1% 3 2% 2 1% ‐ ‐ Osaka, Japan 4 1% 2 1% 2 1% 2 1% 1 1% Guangzhou, China 4 1% 3 2% 1 * 4 2% ‐ ‐ Cairo, Egypt 3 1% 2 1% 1 * 2 1% 1 1% Tel Aviv, Israel 3 1% 3 2% ‐ ‐ ‐ ‐ 1 1% Shanghai, China 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ Istanbul, Turkey 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ Kuala Lumpur, Malaysia 1 * ‐ ‐ 1 1% 1 * 1 1% Jakarta, Indonesia 1 * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ Budapest, Hungary 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% Moscow, Russia 1 * 1 1% ‐ ‐ 1 * ‐ ‐ Karachi, Pakistan 1 * ‐ ‐ 1 * 1 * ‐ ‐ 996 300% 476 300% 520 300% 595 300% 276 300% Sigma Table of Contents 50 to 64 E Low F Household Income Medium G 43 41 22 53% C* 11 26% * 8 19% * 8 18% * 11 26% * 2 5% * 12 28% C* 8 19% * 4 9% * 3 7% * 6 14% * 2 5% * 1 2% * ‐ ‐ * 3 7% * 2 5% * ‐ ‐ * 1 2% * 1 2% * 3 7% * 1 2% * ‐ ‐ * 1 2% * 2 5% * 1 2% * ‐ ‐ * 5 12% CD* 1 2% * 1 2% * 1 2% * 1 2% * 2 5% D* 1 2% * ‐ ‐ * ‐ ‐ * 2 5% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * 124 300% 15 19 6 30% ** 8 43% ** 6 35% ** 2 9% ** 1 8% ** 6 31% ** 1 4% ** 2 9% ** ‐ ‐ ** 6 34% ** 2 13% ** 1 4% ** 5 26% ** 4 23% ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 12% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 12% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 56 300% 35 33 13 38% ** 16 50% ** 11 32% ** 8 23% ** 3 10% ** 8 25% ** 3 11% ** 5 15% ** 2 7% ** 4 13% ** 4 11% ** 1 3% ** 3 9% ** 3 9% ** ‐ ‐ ** 2 6% ** 2 6% ** 1 2% ** 1 2% ** 1 3% ** 2 7% ** 1 2% ** 1 4% ** 1 2% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** 1 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 99 300% High H Marital Status Married Other I J Low K 285 280 102 36% 156 132 50 38% 179 200 70 35% 191 195 69 35% 79 28% 28 21% 23 18% 76 38% I 53 27% 55 28% 60 21% 65 23% 32 16% 38 20% 66 24% 42 32% J 35 27% 35 18% 41 21% 42 15% 11 8% 50 18% 24 18% 45 22% I 31 15% 45 23% LM 34 17% 48 17% 22 17% 33 16% 31 16% 35 13% 20 15% 17 9% 27 14% 26 9% 14 10% 23 11% 20 10% 24 9% 13 10% 17 8% 17 9% 26 9% 10 7% 18 9% 15 8% 20 7% 6 4% 17 9% 19 7% 6 5% 22 11% I 20 10% 17 9% 19 7% 11 9% 8 4% 10 5% 15 6% 7 5% 11 5% 8 4% 15 5% 7 5% 10 5% 6 3% 15 6% 8 6% 8 4% 9 5% 46 23% 13 5% 8 6% 6 3% 7 3% 12 4% 3 3% 10 5% 9 5% 9 3% 5 4% 6 3% 8 4% 10 3% 7 5% 3 2% 7 4% 8 3% 5 4% 5 2% 3 2% 6 2% 3 2% 6 3% 6 3% 7 2% 4 3% 3 1% 4 2% 6 2% 3 2% 4 2% 3 1% 5 2% 4 3% 2 1% 4 2% 5 2% 4 3% 1 * 4 2% 4 1% 2 2% 2 1% ‐ ‐ 3 1% ‐ ‐ 4 2% 2 1% 3 1% 1 1% 3 2% 3 2% 4 1% ‐ ‐ 4 2% 1 * 2 1% 1 1% 3 2% 3 2% 4 1% 2 1% 2 1% 4 2% 3 1% 1 1% 2 1% 3 2% 2 1% 1 1% 2 1% 1 * 2 1% 2 2% ‐ ‐ ‐ ‐ 2 1% 1 1% 1 * 1 * 1 1% ‐ ‐ 1 1% 1 1% 1 * 1 1% ‐ ‐ 1 1% 1 * 1 1% ‐ ‐ 1 * 1 * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * 841 300% 397 300% 599 300% 584 300% Education Medium L High M 89 83 33 40% * 26 31% * 21 25% * 24 29% * 15 18% * 6 7% * 12 15% * 12 15% * 6 7% * 13 16% * 8 10% * 8 10% * 6 7% * 6 7% * 5 6% * 4 5% * 9 11% K* 3 4% * 5 6% * 3 4% * 2 3% * 1 1% * 3 4% * 2 3% * 2 2% * 2 2% * 1 1% * ‐ ‐ * 3 3% K* 2 3% * ‐ ‐ * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 250 300% 55 54 18 34% * 22 42% * 10 20% * 12 22% * 14 26% * 4 8% * 9 16% * 11 21% * 4 7% * 3 6% * 5 9% * 4 8% * 5 10% * 3 6% * 4 8% * 5 10% * 2 4% * 4 7% * 2 4% * 1 2% * 1 2% * 2 4% * 3 6% * 1 2% * 1 1% * 2 4% * 1 2% * 1 1% * 1 3% K* ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 4% K* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 161 300% Chief Income Earner Yes No N O 161 155 50 32% 174 177 70 40% 46 30% 58 33% 42 27% 35 20% 29 19% 45 25% 36 23% 34 19% 22 14% 34 19% 32 21% 22 13% 27 17% 28 16% 21 13% 17 9% 21 13% 16 9% 16 11% 14 8% 11 7% 17 10% 8 5% 19 11% 7 4% 8 5% 19 11% N 11 6% 10 6% 8 4% 2 1% 9 6% 15 8% N 7 4% 6 4% 8 5% 6 4% 7 4% 5 3% 6 3% 2 2% 8 5% 5 3% 5 3% 4 3% 5 3% 3 2% 4 2% 2 1% 5 3% 6 4% O 1 1% ‐ ‐ 4 2% 3 2% 1 * 3 2% 1 * 4 2% ‐ ‐ 3 2% 1 * ‐ ‐ 4 2% 3 2% 1 * 2 1% 1 * 2 1% 1 * 2 1% ‐ ‐ 1 1% 1 * 1 * 1 * 1 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 465 300% 531 300% Business Owner Yes No P Q 59 55 18 33% * 10 18% * 8 14% * 16 29% * 18 32% Q* 8 15% * 13 24% * 6 10% * 9 16% * 3 6% * 3 5% * 5 10% * 1 2% * 4 6% * 4 7% * 7 12% Q* 6 11% * 5 8% * 5 9% * 1 1% * 1 1% * 1 1% * 2 3% * 2 3% * 2 3% * 2 3% * ‐ ‐ * ‐ ‐ * 2 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 4% Q* 2 4% Q* ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 166 300% 276 276 102 37% 94 34% P 69 25% 58 21% 53 19% 48 17% 41 15% 49 18% 28 10% 33 12% 27 10% 23 8% 27 10% 23 8% 16 6% 11 4% 11 4% 12 4% 9 3% 12 4% 10 4% 10 3% 8 3% 7 3% 5 2% 5 2% 6 2% 5 2% 2 1% 3 1% 4 1% 4 1% 4 1% 2 1% 1 * 3 1% 2 1% 1 * 1 1% 1 * 1 * ‐ ‐ 1 * 829 300% Senior Executive/Decision Yes No R S 95 89 30 34% * 20 22% * 17 19% * 25 28% * 24 27% * 16 18% * 17 19% * 12 13% * 14 15% * 9 10% * 6 6% * 9 10% * 2 2% * 6 7% * 4 5% * 10 11% S* 6 7% * 7 8% * 7 8% * 2 2% * 1 1% * 2 2% * 3 4% * 2 3% * 2 2% * 2 2% * 2 2% * ‐ ‐ * 3 3% * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * 2 3% * 2 3% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 267 300% Employment Status Total Non T U 240 243 90 37% 275 255 95 37% 84 35% R 60 25% 79 31% 49 20% 61 24% 47 19% 57 22% 40 17% 34 13% 38 16% 44 17% 43 18% 42 16% 23 10% 31 12% 27 11% 30 12% 24 10% 24 9% 19 8% 20 8% 26 11% R 20 8% 13 5% 14 5% 15 6% 14 5% 8 3% 14 6% 63 25% 11 5% 13 5% 9 4% 15 6% 7 3% 13 5% 12 5% 9 4% 10 4% 9 4% 9 4% 5 2% 6 3% 9 4% 6 3% 6 2% 5 2% 7 3% 5 2% 6 2% 4 2% 5 2% 5 2% 1 * 1 1% 4 2% 3 1% 4 2% 4 2% 2 1% 2 1% 4 2% 4 2% 2 1% 2 1% 4 1% 1 * 2 1% 2 1% 3 1% 2 1% 2 1% 1 * 2 1% 1 1% 1 1% 1 * 1 * 1 * 1 * ‐ ‐ 1 * 1 * 1 * 729 300% 765 300% 60 77 25 33% * 24 32% * 14 18% * 13 17% * 14 18% * 22 28% T* 11 14% * 13 17% * 6 8% * 7 9% * 6 8% * 8 11% * 15 19% T* 12 16% T* 6 7% * 3 4% * 4 5% * 1 2% * 1 1% * 4 5% * 2 3% * 6 8% T* 1 1% * 3 4% * ‐ ‐ * 1 1% * 1 1% * 4 5% T* ‐ ‐ * ‐ ‐ * 2 3% * ‐ ‐ * 2 3% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 230 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Korea Total South Korea Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 359 354 104 29% 177 178 54 30% 182 177 50 29% 158 158 49 31% 126 130 33 25% Auckland, New Zealand 97 27% 43 24% 54 31% 32 20% 39 30% Sydney, Australia 87 25% 49 28% 38 21% 32 20% 33 26% Singapore, Singapore 75 21% 32 18% 43 24% 30 19% 31 24% Toronto, Canada 73 21% 39 22% 34 19% 29 18% 30 23% Helsinki, Finland 67 19% 33 18% 34 19% 28 18% 23 18% Paris, France 58 16% 21 12% 31 19% 17 13% New York City, United States 50 14% 20 11% 37 21% A 29 17% 15 12% Stockholm, Sweden 49 14% 28 16% 21 12% 29 18% E 25 16% 20 15% London, United Kingdom 46 13% 19 11% 27 15% Copenhagen, Denmark 37 10% 22 12% 15 9% 28 18% E 15 10% 17 13% Oslo, Norway 34 10% 18 10% 17 9% 10 6% 14 11% Washington, United States 27 8% 13 7% 14 8% 13 8% 10 8% Amsterdam, The Netherlands 25 7% 11 6% 14 8% 11 7% 8 7% 15 11% Los Angeles, United States 22 6% 13 7% 10 5% 12 8% 5 4% Berlin, Germany 20 6% 5 3% 11 7% 7 5% Tokyo, Japan 19 5% 15 9% B 9 5% 10 5% 12 7% 4 3% Rome, Italy 16 5% 8 4% 8 5% 8 5% 4 3% Hong Kong, China 16 4% 9 5% 7 4% 6 4% 8 6% Boston, United States 14 4% 9 5% 5 3% 6 4% 7 6% Chicago, United States 11 3% 2 1% 7 4% 1 1% Osaka, Japan 11 3% 7 4% 10 5% A 4 2% 4 3% 6 5% Madrid, Spain 11 3% 4 2% 7 4% 7 4% 3 2% Bangkok, Thailand 11 3% 7 4% 4 2% 5 3% 3 2% Brussels, Belgium 10 3% 2 1% 4 3% 3 2% Buenos Aires, Argentina 9 3% 9 5% B 6 3% 3 2% 5 3% 3 3% Shanghai, China 7 2% 2 1% 5 3% 1 1% 5 4% Warsaw, Poland 5 1% 3 2% 2 1% 3 2% 2 2% Rio de Janeiro, Brazil 5 1% 2 1% 3 2% 3 2% 2 2% Casablanca, Morocco 5 1% ‐ ‐ 2 1% 3 2% Guangzhou, China 5 1% 5 3% B 4 2% 1 * 2 1% 2 2% Cape Town, South Africa 5 1% 2 1% 3 2% 3 2% 1 1% Kuala Lumpur, Malaysia 5 1% ‐ ‐ 1 1% 1 1% Cairo, Egypt 3 1% 2 1% 5 3% A 1 * 1 1% 2 2% Sao Paulo, Brazil 3 1% 3 2% ‐ ‐ ‐ ‐ 2 2% Beijing, China 3 1% 2 1% 1 1% 2 1% 1 1% Budapest, Hungary 3 1% 3 2% ‐ ‐ 2 1% ‐ ‐ Moscow, Russia 2 1% ‐ ‐ 2 1% 1 1% 1 1% Jakarta, Indonesia 2 1% 1 1% 1 1% 1 1% 1 1% Tehran, Iran 2 1% 2 1% ‐ ‐ ‐ ‐ 1 1% Istanbul, Turkey 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ Mexico City, Mexico 2 * ‐ ‐ 2 1% ‐ ‐ 2 1% Tel Aviv, Israel 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% Mecca, Saudi Arabia 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ Mumbai, India 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% 1063 300% 533 300% 530 300% 473 300% 390 300% Sigma Table of Contents 50 to 64 E Low F 75 67 22 33% * 26 39% C* 21 32% * 14 21% * 14 21% * 16 24% * 11 16% * 5 8% * 4 7% * 4 5% * 5 8% * 11 16% C* 4 5% * 5 8% * 5 8% * 3 4% * 3 4% * 4 5% * 2 3% * 1 1% * 4 5% D* 1 1% * 1 1% * 3 4% * 4 5% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 3 4% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 200 300% 60 58 20 34% * 16 28% * 11 18% * 6 11% * 14 24% * 11 18% * 12 20% * 12 20% * 5 8% * 14 24% H* 8 13% * 5 8% * 3 5% * 2 3% * 4 7% * 3 5% * 4 7% * 4 6% * 2 3% * 2 3% * 1 2% * 2 3% * 3 5% * 1 2% * 1 2% * 1 2% * 1 2% * 1 2% * 2 4% H* ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * 174 300% Household Income Medium G High H Marital Status Married Other I J 144 143 37 26% 155 153 48 31% 203 199 52 26% 156 155 53 34% 33 23% 48 31% 45 30% 64 32% J 52 26% 33 22% 31 22% 30 21% 45 23% 30 19% 25 17% 39 25% F 34 22% 46 23% 27 17% 22 16% 34 22% 39 19% 28 18% 26 18% 20 13% 28 14% 30 19% 18 13% 20 13% 25 12% 25 16% 25 17% 20 13% 21 10% 24 17% H 17 12% 8 6% 21 11% 29 19% I 25 16% 12 8% 23 12% 14 9% 12 8% 18 12% 8 5% 10 6% 9 6% 14 10% 9 6% 27 13% J 17 8% 9 6% 14 9% 16 8% 35 22% 10 7% 9 6% 10 5% 12 8% 8 6% 9 6% 10 5% 10 6% 6 4% 9 6% 9 4% 10 6% 9 6% 4 2% 6 3% 10 6% 8 5% 6 4% 9 4% 7 4% 7 5% 6 4% 7 4% 7 5% 5 3% 6 4% 6 3% 6 4% 6 4% 3 2% 5 3% 6 4% 4 3% 4 3% 2 1% 4 3% 6 4% 6 3% 9 6% I 5 3% 5 3% 5 3% 8 4% 2 1% 4 3% 4 3% 6 3% 3 2% 5 4% 1 1% 5 3% 2 1% 3 2% 1 1% 4 2% 1 1% 3 2% ‐ ‐ 3 2% 2 1% 1 1% 4 3% 2 1% 3 2% 2 2% 2 1% 3 2% 2 1% 4 3% H 2 1% ‐ ‐ 2 1% 3 2% 3 2% 4 2% 1 1% ‐ ‐ 2 1% 2 1% 1 1% 2 1% ‐ ‐ 1 * 2 1% 2 1% 1 1% 1 * 2 1% ‐ ‐ 2 1% 1 * 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ 1 1% 1 1% 1 1% 1 1% 1 1% 1 1% 2 1% ‐ ‐ 1 1% 1 1% 1 1% 1 1% ‐ ‐ 1 1% 1 * 1 1% 1 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 1% 430 300% 458 300% 598 300% 465 300% Low K 14 13 7 51% ** 1 7% ** 2 14% ** 1 7% ** 3 21% ** 5 36% ** 2 15% ** 2 14% ** 2 15% ** 4 29% ** 2 15% ** 1 7% ** 1 7% ** ‐ ‐ ** ‐ ‐ ** 2 15% ** 1 7% ** 2 14% ** ‐ ‐ ** 1 7% ** 1 7% ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 40 300% Education Medium L High M 103 98 23 23% 242 243 74 31% Chief Income Earner Yes No N O 178 176 55 31% 181 178 50 28% 25 26% 71 29% 45 26% 52 29% 19 19% 66 27% 48 27% 39 22% 14 14% 39 22% 36 20% 24 24% 60 25% L 46 19% 31 17% 42 24% 16 17% 46 19% 35 20% 32 18% 25 25% M 15 15% 31 13% 26 15% 32 18% 32 13% 26 15% 24 13% 14 14% 34 14% 18 10% 17 18% 25 10% 20 11% 31 18% N 26 15% 8 9% 27 11% 21 12% 16 9% 7 7% 27 11% 21 12% 14 8% 8 8% 18 7% 13 7% 14 8% 6 6% 19 8% 12 7% 13 7% 7 7% 16 7% 11 6% 12 7% 7 7% 11 5% 11 6% 9 5% 6 6% 12 5% 12 7% 7 4% 6 6% 8 3% 9 5% 7 4% 8 8% 8 3% 8 4% 8 5% 5 5% 9 4% 7 4% 8 4% 2 2% 9 4% 3 2% 8 5% 4 4% 7 3% 2 1% 3 3% 7 3% 9 5% O 5 3% 3 3% 8 3% 6 3% 5 3% 3 3% 7 3% 7 4% 3 2% 6 3% 4 4% 5 2% 5 3% 4 2% 2 2% 5 2% 2 1% 5 3% ‐ ‐ 4 2% 2 1% 3 2% ‐ ‐ 5 2% 2 1% 3 2% 3 3% 2 1% 2 1% 3 2% 1 1% 4 2% 4 2% 1 1% 1 1% 4 2% 3 2% 2 1% 3 3% 2 1% ‐ ‐ 1 1% 2 1% 2 1% 5 3% N 1 1% 1 1% 2 1% 3 2% ‐ ‐ ‐ ‐ 3 1% 3 2% ‐ ‐ 2 2% 1 * ‐ ‐ 3 2% ‐ ‐ 2 1% ‐ ‐ 2 1% 1 1% 1 * ‐ ‐ 2 1% 1 1% 1 * 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 1 1% 1 * 2 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% ‐ ‐ 295 300% 728 300% 529 300% 534 300% Business Owner Yes No P Q 46 45 10 23% * 10 22% * 13 29% * 9 19% * 10 22% * 10 23% * 5 11% * 6 13% * 3 6% * 6 14% * 3 7% * 2 4% * 6 13% * 1 3% * 5 12% * 1 3% * 1 2% * 2 4% * 2 5% * 2 4% * 1 2% * 1 2% * 2 4% * 3 7% * 1 2% * 2 4% * 3 7% Q* 1 3% * ‐ ‐ * 2 5% * 3 7% Q* 2 4% * 1 2% * ‐ ‐ * 1 2% * 1 2% * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% Q* ‐ ‐ * 1 2% Q* 134 300% 313 310 94 30% 87 28% 74 24% 66 21% 63 20% 56 18% 53 17% 44 14% 47 15% 40 13% 34 11% 33 11% 21 7% 24 8% 17 6% 19 6% 18 6% 14 5% 14 4% 13 4% 10 3% 10 3% 9 3% 8 2% 9 3% 7 2% 4 1% 4 1% 5 2% 3 1% 2 1% 3 1% 4 1% 3 1% 2 1% 2 1% 2 1% 1 * 2 1% 2 1% 2 1% 2 1% ‐ ‐ 1 * ‐ ‐ 929 300% Senior Executive/Decision Yes No R S 66 64 18 28% * 13 21% * 17 27% * 11 17% * 14 22% * 13 21% * 7 12% * 8 12% * 5 8% * 8 12% * 7 11% * 4 6% * 6 9% * 6 10% * 7 12% * ‐ ‐ * 3 4% * 3 4% * 3 5% * 1 1% * 2 3% * 2 3% * 1 2% * 4 6% * 4 7% S* 3 5% * 3 5% * 1 2% * ‐ ‐ * 2 3% * 3 5% S* 2 3% * 1 1% * 1 2% * 1 1% * 2 3% S* 1 1% * 2 3% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% S* 1 2% S* 1 1% S* 191 300% Employment Status Total Non T U 293 291 87 30% 253 251 75 30% 106 104 29 28% 84 29% 67 27% 30 29% 70 24% 66 26% 21 20% 64 22% 55 22% 20 19% 59 20% 50 20% 23 23% 53 18% 45 18% 21 21% 51 17% 44 17% 14 14% 42 14% 38 15% 12 11% 45 15% 26 10% 24 23% T 13 13% 38 13% 33 13% 30 10% 28 11% 9 9% 31 11% 27 11% 8 8% 21 7% 20 8% 7 7% 19 6% 18 7% 7 6% 15 5% 16 6% 7 7% 20 7% R 16 6% 13 5% 7 7% 11 4% 8 8% 13 5% 11 5% 5 5% 13 4% 13 5% 3 3% 13 5% 9 3% 6 5% 9 3% 7 3% 5 4% 9 3% 10 4% 1 1% 10 3% 5 2% 6 6% 7 2% 8 3% 3 3% 6 2% 8 3% 2 2% 6 2% 6 3% 3 3% 4 1% 6 2% 1 1% 4 1% 2 1% 3 3% 5 2% 4 2% 1 1% 3 1% 3 1% 2 2% 2 1% 4 2% 1 1% 3 1% 3 1% 2 2% 4 1% 3 1% 2 2% 2 1% 2 1% 1 1% 2 1% 3 1% ‐ ‐ 1 * 3 1% ‐ ‐ 2 1% 1 * 2 2% ‐ ‐ 2 1% ‐ ‐ 2 1% 1 * 1 1% 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% 2 2% T ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 872 300% 752 300% 311 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Spain Total Spain Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Stockholm, Sweden 857 423 112 26% 405 206 59 29% 452 217 53 24% 331 179 42 23% 313 142 42 29% 213 102 28 28% 584 288 69 24% Household Income Medium G Zurich, Switzerland 101 24% 50 24% 52 24% 39 22% 34 24% 28 28% 68 24% 228 113 37 33% F 26 23% Berlin, Germany 85 20% 36 17% 50 23% 41 23% 27 19% 18 18% Oslo, Norway 81 19% 43 21% 38 17% 27 15% 20 19% 20 18% H 23 21% London, United Kingdom 80 19% 40 20% 40 18% 16 15% 58 20% 17 15% New York City, United States 77 18% 37 18% 40 19% 18 13% 17 17% 54 19% 20 18% Abu Dhabi, United Arab Emirates 72 17% 35 17% 36 17% 42 23% DE 42 24% D 26 14% 34 24% C 23 16% 65 22% H 53 19% 16 16% 54 19% 14 13% Toronto, Canada 68 16% 28 13% 24 13% 15 13% 65 15% 38 18% 29 16% 21 15% 21 21% C 16 16% 50 17% Helsinki, Finland 40 19% B 27 13% 30 21% C 23 16% 45 15% 16 14% Amsterdam, The Netherlands 64 15% 31 15% 33 15% 31 17% 20 14% 13 13% 44 15% 19 17% Sydney, Australia 54 13% 29 14% 25 11% 18 10% 19 13% 33 11% 17 15% Paris, France 53 13% 23 11% 31 14% 23 13% 16 11% 17 17% C 15 15% 28 10% Copenhagen, Denmark 51 12% 30 15% 21 10% 13 7% 35 8% 15 7% 20 9% 18 10% 22 15% C 12 8% 17 16% C 5 5% 29 10% Los Angeles, United States 26 9% 19 17% F 18 16% F 8 7% Washington, United States 30 7% 14 7% 16 7% 15 9% 10 7% 5 5% 23 8% 6 5% Tokyo, Japan 26 6% 13 6% 13 6% 14 8% 7 5% 5 5% 19 6% 7 6% Brussels, Belgium 25 6% 12 6% 13 6% 11 6% 9 6% 6 6% 17 6% 7 7% Rome, Italy 24 6% 13 6% 11 5% 12 7% 5 3% 7 7% 15 5% 6 5% Auckland, New Zealand 21 5% 12 6% 9 4% 7 4% 9 6% 5 5% 12 4% 7 6% Hong Kong, China 16 4% 6 3% 9 4% 9 5% 5 4% 2 2% 12 4% 4 3% Boston, United States 15 4% 7 3% 8 4% 6 3% 6 4% 3 3% 9 3% 5 4% Rio de Janeiro, Brazil 11 3% 6 3% 6 3% 5 3% 4 3% 2 2% 8 3% 3 3% Osaka, Japan 11 3% 5 3% 6 3% 9 3% 2 2% 10 2% 3 1% 7 3% 5 4% E 3 2% ‐ ‐ Beijing, China 6 3% E 4 2% 2 2% 9 3% 1 1% Shanghai, China 8 2% 4 2% 5 2% 2 1% 4 3% 2 2% 5 2% 2 2% Chicago, United States 8 2% 3 1% 5 2% 5 3% 3 2% * * 5 2% 2 1% Buenos Aires, Argentina 8 2% 3 1% 5 2% 3 2% 2 1% 2 2% 5 2% 2 1% Seoul, South Korea 7 2% 5 2% 2 1% 5 3% 1 1% 1 1% ‐ ‐ Kuala Lumpur, Malaysia 6 1% 1 * 5 2% 3 1% 2 2% 1 1% 6 2% G 3 1% 3 3% Bangkok, Thailand 5 1% 2 1% 3 2% 3 1% 2 1% 1 1% 4 1% 1 1% Budapest, Hungary 5 1% 3 2% 1 1% 1 1% 1 1% 2 2% 4 1% * * Singapore, Singapore 5 1% 2 1% 2 1% 1 * 2 1% 2 2% 2 1% 2 1% Istanbul, Turkey 4 1% * * 1 1% 1 1% 3 1% 1 1% 4 1% 1 1% 4 2% A 2 1% 2 1% Tel Aviv, Israel 1 * 2 1% 2 2% 3 1% * * Casablanca, Morocco 3 1% 1 * 2 1% ‐ ‐ 2 1% 1 * 2 1% Sao Paulo, Brazil 3 1% 2 1% 1 1% 1 1% * * 2 2% C 1 1% 2 1% 1 * Warsaw, Poland 3 1% 1 * 2 1% 1 * 1 1% 1 1% 3 1% ‐ ‐ Mexico City, Mexico 2 1% * * 2 1% 2 1% 1 1% ‐ ‐ 1 * 2 1% Cape Town, South Africa 2 1% 2 1% * * * * 1 1% * * 1 * 1 1% Mumbai, India 1 * 1 * * * 1 * * * * * 1 * ‐ ‐ Moscow, Russia 1 * * * 1 * * * 1 1% ‐ ‐ 1 * ‐ ‐ Mecca, Saudi Arabia 1 * * * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ Karachi, Pakistan 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ Guangzhou, China 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ Cairo, Egypt 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ * * * * Tehran, Iran 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ Jakarta, Indonesia 1 * ‐ ‐ 1 * * * * * ‐ ‐ * * * * 1269 300% 617 300% 652 300% 536 300% 427 300% 306 300% 865 300% 338 300% Sigma Table of Contents High H 45 22 5 24% * 7 34% * 1 4% * 4 19% * 5 21% * 3 15% * 3 16% * 3 11% * 4 21% * 1 6% * 4 16% * 6 26% F* 4 17% * 1 4% * 1 4% * * 2% * 1 6% * 3 13% F* 3 12% F* 1 2% * 1 6% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 6% * 1 4% * * 2% * 1 2% G* ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * * 2% * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 66 300% Marital Status Married Other I J Low K 379 173 47 27% 478 250 65 26% 532 212 52 25% 45 26% 56 22% 37 21% 49 20% 34 20% 47 19% 59 28% M 47 22% M 41 19% 27 16% 53 21% 40 19% 24 14% 53 21% I 36 14% 34 16% 36 21% J 30 17% 38 15% 44 21% M 31 15% 26 15% 39 16% 30 14% 25 15% 39 16% 29 14% 24 14% 29 12% 24 11% 25 15% 28 11% 24 11% 24 14% 27 11% 21 10% 13 8% 22 9% 9 5% 21 9% 20 9% M 15 7% 9 5% 18 7% 15 7% 10 6% 16 6% 15 7% 7 4% 17 7% 11 5% 11 6% 10 4% 11 5% 4 3% 11 4% 8 4% 7 4% 8 3% 8 4% 2 1% 6 3% 5 3% 10 4% I 7 3% 4 3% 5 2% 4 2% 4 2% 6 3% M 4 2% 3 2% 5 2% 4 2% 4 2% 2 1% 5 2% 4 2% 1 1% 6 2% 1 1% 3 2% 2 1% 1 1% 1 1% 4 1% 2 1% 2 1% 2 1% 3 2% 2 1% 2 1% 3 1% 1 1% 3 1% 2 1% 2 1% 2 1% 1 * 2 1% 1 1% 2 1% 1 1% 2 1% 1 1% 1 * 2 1% 2 1% 1 * 2 1% 2 1% 2 1% * * 1 1% 1 1% * * * * 1 1% ‐ ‐ 1 * 1 1% ‐ ‐ 1 1% * * * * * * ‐ ‐ 1 * * * ‐ ‐ 1 * * * ‐ ‐ 1 * * * * * * * 1 * 518 300% 751 300% 636 300% Education Medium L 83 99 26 26% * 19 19% * 21 22% * 20 20% * 17 17% * 24 24% * 14 14% * 15 15% * 15 16% * 18 18% * 12 12% * 15 16% * 13 13% * 9 10% * 11 11% M* 6 6% * 4 4% * 4 4% * 2 2% * 2 2% * 2 2% * 3 4% * 5 5% * 3 3% * 1 1% * 1 1% * 1 1% * 4 4% K* 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 298 300% High M Chief Income Earner Yes No N O 242 112 33 30% 441 213 58 27% 416 210 54 26% 23 21% 51 24% 51 24% 18 16% 37 17% 48 23% 19 17% 42 20% 39 18% 23 21% 34 16% 19 17% 33 15% 13 12% 39 18% 46 22% N 44 21% N 32 15% 22 20% 37 17% 31 15% 20 18% 32 15% 34 16% 17 15% 32 15% 32 15% 18 16% 31 14% 23 11% 14 13% 27 13% 26 13% 18 16% K 6 5% 29 14% 23 11% 18 9% 17 8% 5 4% 13 6% 17 8% 5 5% 12 6% 14 7% 7 6% 14 6% 12 6% 9 8% 14 7% 10 5% 7 6% 13 6% 8 4% 5 5% 3 2% 5 4% 9 4% 12 6% N 6 3% 1 1% 6 3% 6 3% 3 2% 6 3% 5 2% * * 4 2% 6 3% 4 3% 5 2% 3 2% 2 2% 3 2% 5 2% 3 2% 4 2% 4 2% 2 2% 4 2% 3 2% 2 2% 1 1% 4 2% 2 2% 3 1% 2 1% 1 1% 1 1% 4 2% O 2 1% 2 1% * * * * 3 1% 1 1% 2 2% 3 2% * * 1 1% 2 1% 1 1% 1 * 2 1% 1 * * * 2 1% * * * * * * 2 1% 1 1% 1 1% 1 * 1 1% 1 * * * * * 1 * * * ‐ ‐ 1 * * * * * * * * * * * ‐ ‐ 1 * * * * * * * * * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 335 300% 639 300% 629 300% Business Owner Yes No P Q 77 38 9 25% * 5 14% * 5 13% * 6 15% * 9 23% * 6 17% * 6 16% * 8 22% * 7 17% * 5 14% * 6 15% * 5 14% * 5 13% * 3 8% * 2 7% * 3 9% * 1 3% * 2 6% * 4 11% Q* 2 5% * 1 4% * ‐ ‐ * 2 4% * * 1% * * 1% * 1 2% * * 1% * 1 2% * 1 2% * ‐ ‐ * * 1% * * 1% * 1 2% * 2 4% Q* ‐ ‐ * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * * 1% * * 1% * * 1% * ‐ ‐ * 1 2% Q* ‐ ‐ * ‐ ‐ * 113 300% 780 385 103 27% 96 25% 80 21% 75 20% 72 19% 71 18% 66 17% 59 15% 59 15% 59 15% 48 13% 48 12% 47 12% 32 8% 28 7% 23 6% 24 6% 22 6% 17 4% 14 4% 14 4% 11 3% 10 3% 9 2% 8 2% 7 2% 7 2% 6 2% 5 1% 5 1% 4 1% 4 1% 3 1% 2 1% 3 1% 3 1% 2 1% 2 1% 2 1% 1 * 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * 1156 300% Senior Executive/Decision Yes No R S 74 39 9 24% * 8 21% * 5 14% * 4 11% * 9 22% * 9 23% * 6 15% * 9 22% * 6 16% * 5 12% * 6 14% * 6 15% * 4 11% * 4 9% * 5 12% * 2 5% * 1 2% * 2 4% * 4 9% * 1 2% * 3 7% * * 1% * 2 4% * 1 2% * 1 2% * * 1% * * 1% * * 1% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * * 1% * 2 4% S* ‐ ‐ * 1 1% * * 1% * * 1% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * 117 300% Employment Status Total Non T U 783 384 102 27% 469 225 63 28% 388 197 48 25% 93 24% 53 23% 49 25% 80 21% 41 18% 45 23% 77 20% 43 19% 38 19% 71 19% 38 17% 42 21% 68 18% 39 17% 38 19% 66 17% 35 15% 37 19% 59 15% 36 16% 32 16% 59 15% 37 16% 29 15% 59 15% 33 15% 31 16% 48 13% 47 12% 35 16% U 34 15% 20 10% 47 12% 31 14% 21 11% 31 8% 19 8% 16 8% 25 7% 14 6% 16 8% 24 6% 13 6% 14 7% 19 9% 25 6% 13 6% 12 6% 22 6% 13 6% 11 5% 17 5% 13 6% 8 4% 15 4% 7 3% 9 4% 12 3% 7 3% 8 4% 11 3% 5 2% 6 3% 10 3% 5 2% 7 3% 9 2% 3 1% 7 3% 7 2% 5 2% 3 2% 7 2% 3 1% 5 2% 7 2% 4 2% 4 2% 7 2% 2 1% 5 3% 5 1% 4 2% 2 1% 5 1% 4 2% 1 1% 5 1% 4 1% 4 2% U 3 1% 2 1% 4 1% 3 1% 1 1% 2 1% 4 2% U 1 * 2 1% 2 1% 1 * 2 1% 2 1% 2 1% * * 2 1% 2 1% 1 * 2 1% 1 1% 1 * 1 * 1 * * * 1 * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 * * * * * 1 * * * * * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * * * * * 1152 300% 676 300% 592 300% 3 1% * * ‐ ‐ Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Sweden Total Sweden Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Oslo, Norway 243 225 73 32% New York City, United States 63 28% Copenhagen, Denmark 51 23% Berlin, Germany 46 21% Zurich, Switzerland 43 19% Toronto, Canada 39 17% London, United Kingdom 33 15% Auckland, New Zealand 32 14% Abu Dhabi, United Arab Emirates 30 13% Helsinki, Finland 28 13% Amsterdam, The Netherlands 27 12% Sydney, Australia 26 12% Los Angeles, United States 19 9% Hong Kong, China 19 8% Tokyo, Japan 17 8% Shanghai, China 14 6% Paris, France 13 6% Rome, Italy 11 5% Madrid, Spain 10 4% Brussels, Belgium 9 4% Kuala Lumpur, Malaysia 8 4% Bangkok, Thailand 8 3% Chicago, United States 8 3% Washington, United States 7 3% Singapore, Singapore 7 3% Warsaw, Poland 6 2% Boston, United States 5 2% Rio de Janeiro, Brazil 3 1% Cape Town, South Africa 3 1% Beijing, China 3 1% Tel Aviv, Israel 3 1% Osaka, Japan 2 1% Budapest, Hungary 2 1% Istanbul, Turkey 2 1% Mexico City, Mexico 2 1% Buenos Aires, Argentina 1 1% Tehran, Iran 1 1% Seoul, South Korea 1 * Casablanca, Morocco 1 * Moscow, Russia * * Guangzhou, China * * Sao Paulo, Brazil * * Mumbai, India Sigma Table of Contents * * 675 300% 141 145 30 20% * 37 26% * 35 24% * 33 23% * 31 21% * 27 19% * 25 17% * 21 14% * 20 14% * 14 10% * 22 15% * 19 13% * 12 9% * 16 11% * 11 8% * 7 5% * 6 4% * 6 4% * 8 6% * 6 4% * 7 4% * 7 5% * 4 3% * 6 4% * 2 1% * 6 4% * 1 1% * 3 2% * ‐ ‐ * 1 1% * 3 2% * 1 1% * 2 1% * 1 * * 1 1% * 1 1% * 1 1% * * * * 1 * * * * * * * * ‐ ‐ * ‐ ‐ * 436 300% Gender Female B 102 80 43 54% A* 25 32% * 16 20% * 13 17% * 13 16% * 11 14% * 8 10% * 11 14% * 10 13% * 14 17% * 5 6% * 7 8% * 7 9% * 3 3% * 6 8% * 7 9% * 7 8% * 5 6% * 1 2% * 2 3% * 2 2% * 1 1% * 4 5% * 1 1% * 5 6% * ‐ ‐ * 4 5% * 1 1% * 3 4% * 1 2% * ‐ ‐ * 1 1% * * * * 1 2% * * * * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * * * * 239 300% Under 35 C Age 35 to 49 D 50 to 64 E Low F 83 76 24 32% * 29 39% * 23 31% * 20 26% * 7 9% * 8 11% * 9 12% * 3 4% * 7 9% * 4 6% * 10 13% * 4 5% * 12 16% E* 11 15% E* 15 19% DE* 3 4% * 3 4% * 3 4% * 3 4% * 1 1% * 1 2% * * * * 5 7% * 4 5% * 3 4% * 3 4% * 1 1% * 1 1% * * * * 1 1% * 1 1% * 1 2% * 1 1% * 2 3% * * * * ‐ ‐ * 1 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 228 300% 89 85 30 36% * 22 25% * 13 16% * 14 16% * 12 14% * 18 21% * 15 18% * 12 14% * 18 22% * 19 22% * 5 6% * 10 12% * 7 8% * 7 8% * 2 3% * 11 13% E* 6 7% * 5 6% * 1 2% * 5 6% * 4 4% * 4 4% * 2 2% * * * * 3 4% * ‐ ‐ * 3 4% * ‐ ‐ * ‐ ‐ * 2 2% * 2 2% * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * * * * * * * 255 300% 71 64 18 28% * 12 18% * 15 23% * 13 20% * 24 37% CD* 12 19% * 9 14% * 16 25% C* 5 7% * 5 8% * 12 19% * 12 19% * 1 1% * 1 1% * * * * ‐ ‐ * 4 7% * 3 5% * 5 9% * 3 5% * 3 5% * 4 6% * * * * 3 4% * 1 1% * 3 4% * 1 1% * 3 4% * 3 4% * ‐ ‐ * * * * * * * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 192 300% 77 59 24 41% ** 13 23% ** 20 33% ** 9 16% ** 5 9% ** 14 25% ** 6 10% ** 11 18% ** 1 1% ** 3 5% ** 7 12% ** 8 13% ** 6 10% ** 4 7% ** 6 11% ** 4 6% ** 6 10% ** 4 7% ** 1 2% ** 2 4% ** 5 8% ** 1 1% ** 1 2% ** 1 2% ** 2 4% ** 3 5% ** 2 3% ** 1 1% ** ‐ ‐ ** 1 1% ** 1 1% ** 1 2% ** 1 1% ** 2 3% ** * 1% ** ‐ ‐ ** 1 2% ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 176 300% Household Income Medium G 136 132 41 31% 31 23% 29 22% 32 25% 27 20% 24 18% 25 19% 15 11% 21 16% 19 15% 11 8% 16 12% 12 9% 9 7% 5 4% 8 6% 5 4% 7 5% 7 6% 6 5% 3 2% 7 5% 4 3% 6 4% 3 2% 3 2% 3 2% 3 2% 3 2% 2 2% 2 2% 1 1% 1 1% * * 1 1% 1 1% ‐ ‐ 1 1% 1 * ‐ ‐ * * * * ‐ ‐ 397 300% High H 30 34 8 22% ** 18 54% ** 3 7% ** 5 14% ** 11 32% ** ‐ ‐ ** 2 7% ** 6 19% ** 8 24% ** 6 17% ** 9 27% ** 3 8% ** 1 3% ** 6 17% ** 6 17% ** 3 7% ** 2 5% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 3 8% ** ‐ ‐ ** 2 5% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** 102 300% Marital Status Married Other I J 81 83 23 27% * 19 23% * 17 20% * 10 12% * 24 29% * 13 16% * 17 21% * 9 11% * 8 9% * 16 20% * 10 12% * 13 16% * 7 8% * 6 7% * 3 3% * 8 9% * 6 7% * 6 7% * 8 9% J* 6 7% * * * * * * * 2 2% * 4 5% * 2 2% * 3 3% * 1 1% * 3 3% * ‐ ‐ * 2 2% * 2 2% * * * * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * 249 300% 162 142 50 35% * 44 31% * 35 24% * 36 25% * 19 14% * 25 18% * 15 11% * 23 16% * 22 16% * 12 8% * 17 12% * 13 9% * 13 9% * 13 9% * 15 10% * 6 4% * 7 5% * 5 4% * 2 1% * 3 2% * 8 5% * 7 5% * 6 4% * 2 2% * 5 3% * 3 2% * 4 3% * 1 * * 3 2% * 1 1% * 1 1% * 2 1% * 1 1% * 2 1% * 2 1% * ‐ ‐ * 1 1% * 1 1% * 1 * * * * * * * * ‐ ‐ * * * * 426 300% Low K 163 54 19 34% 12 22% 10 19% 8 15% 10 18% 6 11% 12 23% 5 9% 7 12% 5 9% 5 9% 9 17% 10 19% LM 2 3% 4 7% 2 3% 3 6% 3 6% 3 6% 4 8% 1 1% 2 4% 2 4% 1 3% 4 8% L ‐ ‐ 2 4% 1 1% * 1% 1 3% 1 3% 2 4% 2 4% 1 1% * 1% ‐ ‐ ‐ ‐ 1 2% 1 1% * 1% * 1% * * * * 162 300% Education Medium L High M Chief Income Earner Yes No N O 35 111 31 28% * 38 34% * 26 24% * 22 19% * 19 17% * 25 22% * 12 11% * 20 18% * 18 16% * 13 12% * 20 18% * 12 10% * 6 5% * 15 13% * 11 10% * 6 6% * 6 5% * 3 3% * 3 3% * 3 3% * 6 6% * 6 5% * ‐ ‐ * 3 3% * ‐ ‐ * 3 3% * 3 3% * 3 3% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 334 300% 45 59 23 39% * 13 22% * 15 25% * 17 28% * 14 24% * 8 13% * 8 14% * 6 11% * 5 9% * 11 18% * 2 4% * 5 9% * 3 5% * 2 4% * 3 5% * 6 10% * 4 6% * 5 9% * 4 6% * 1 2% * 1 2% * ‐ ‐ * 5 9% L* 3 5% * 2 4% * 3 5% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 178 300% 147 137 35 25% * 30 22% * 36 26% * 30 22% * 24 18% * 28 20% * 21 15% * 22 16% * 24 17% * 19 14% * 14 10% * 16 12% * 11 8% * 11 8% * 3 2% * 9 7% * 10 7% * 9 7% * 6 4% * 6 4% * 8 6% * 7 5% * 4 3% * 5 4% * 4 3% * 4 3% * 1 1% * 3 2% * ‐ ‐ * 2 2% * 2 2% * 1 1% * 1 * * 2 1% * 2 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 411 300% 96 88 38 43% * 32 37% * 15 18% * 16 19% * 19 22% * 11 12% * 12 14% * 10 11% * 6 7% * 10 11% * 13 15% * 10 11% * 8 10% * 8 9% * 15 16% N* 5 5% * 3 3% * 2 2% * 4 4% * 2 3% * ‐ ‐ * * * * 3 4% * 2 2% * 3 3% * 1 2% * 4 5% * 1 1% * 3 3% * 1 1% * 1 1% * 1 1% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * 1 1% * * * * ‐ ‐ * * * * * * * 265 300% Business Owner Yes No P Q 27 27 9 34% ** 6 22% ** 3 11% ** 4 15% ** 13 50% ** 1 3% ** 8 29% ** 8 31% ** 3 12% ** 4 16% ** 3 13% ** 4 15% ** ‐ ‐ ** ‐ ‐ ** * 1% ** 1 5% ** 1 2% ** ‐ ‐ ** * 1% ** 1 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 5% ** 1 5% ** 1 5% ** ‐ ‐ ** 3 10% ** 3 10% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** 81 300% 216 198 64 32% 57 29% 49 24% 42 21% 30 15% 38 19% 25 13% 23 12% 27 14% 24 12% 24 12% 22 11% 19 10% 19 9% 17 9% 12 6% 12 6% 11 6% 9 5% 8 4% 8 4% 8 4% 8 4% 6 3% 5 3% 4 2% 5 3% 1 * * * 3 1% 3 1% 2 1% 2 1% 2 1% 2 1% 1 1% 1 1% 1 * 1 * * * ‐ ‐ * * * * 595 300% Senior Executive/Decision Yes No R S 31 34 10 29% ** 9 25% ** 3 8% ** 6 16% ** 16 47% ** 1 2% ** 7 22% ** 8 24% ** 6 17% ** 5 14% ** 6 18% ** 4 13% ** * 1% ** 3 8% ** 1 2% ** 4 13% ** 1 3% ** ‐ ‐ ** * 1% ** 1 3% ** ‐ ‐ ** ‐ ‐ ** * 1% ** 1 4% ** 1 4% ** 1 4% ** * 1% ** 3 8% ** 3 8% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** 102 300% 212 191 63 33% 54 28% 49 25% 41 21% 27 14% 38 20% 25 13% 23 12% 24 13% 23 12% 21 11% 22 11% 19 10% 16 8% 17 9% 10 5% 12 6% 11 6% 9 5% 8 4% 8 4% 8 4% 7 4% 6 3% 5 3% 4 2% 5 3% 1 * * * 3 2% 3 1% 2 1% 2 1% 2 1% 2 1% 1 1% 1 1% 1 * 1 * * * ‐ ‐ * * * * 573 300% Employment Status Total Non T U 165 151 50 33% * 40 27% * 29 19% * 34 23% * 29 19% * 29 19% * 21 14% * 25 17% * 25 17% * 21 14% * 11 8% * 13 9% * 15 10% * 10 6% * 11 7% * 14 9% * 10 7% * 7 5% * 5 3% * 5 3% * 7 4% * 8 5% * 6 4% * 2 2% * 6 4% * ‐ ‐ * 4 3% * 3 2% * 3 2% * 2 2% * 2 1% * 1 1% * 1 1% * * * * 2 1% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * ‐ ‐ * 453 300% 78 74 23 31% * 23 30% * 23 31% * 12 16% * 15 20% * 10 13% * 12 17% * 6 8% * 5 7% * 7 10% * 16 21% * 13 17% * 4 5% * 9 12% * 7 9% * ‐ ‐ * 2 3% * 4 5% * 5 7% * 3 5% * 1 2% * ‐ ‐ * 2 2% * 5 6% * 1 1% * 6 8% T* 1 1% * 1 1% * ‐ ‐ * 1 1% * 1 2% * 1 1% * 1 2% * 2 2% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 1% * * * * ‐ ‐ * * * * * * * 222 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Turkey Total Turkey Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Zurich, Switzerland 300 292 77 26% 178 151 41 27% 122 141 36 25% 176 159 28 18% Sydney, Australia 68 23% 39 26% 29 20% 34 22% Paris, France 63 22% 26 17% 37 26% 33 21% Amsterdam, The Netherlands 53 18% 27 18% 27 19% 28 18% New York City, United States 50 17% 23 15% 26 19% 35 22% Rome, Italy 48 16% 22 15% 26 18% London, United Kingdom 48 16% 18 12% Los Angeles, United States 42 15% 22 15% 30 21% A 21 15% 36 23% D 33 21% D 24 15% Toronto, Canada 40 14% 21 14% 19 14% 20 12% Stockholm, Sweden 37 13% 22 15% 15 11% 14 9% Berlin, Germany 36 12% 16 11% 20 14% 25 16% Tokyo, Japan 32 11% 21 14% 11 8% 18 11% Oslo, Norway 32 11% 17 11% 15 10% 12 8% Abu Dhabi, United Arab Emirates 30 10% 16 10% 14 10% 16 10% Madrid, Spain 24 8% 17 11% 8 5% 13 8% Washington, United States 17 6% 5 3% 16 5% 6 4% 12 9% A 10 7% 8 5% Brussels, Belgium Copenhagen, Denmark 15 5% 8 5% 7 5% 7 5% Mecca, Saudi Arabia 14 5% 10 7% 4 3% 8 5% Hong Kong, China 13 4% 4 2% 9 7% 5 3% Moscow, Russia 13 4% 7 4% 11 4% 11 7% B 8 5% 2 2% Helsinki, Finland 4 3% 8 5% Budapest, Hungary 11 4% 5 4% 6 4% 3 2% Rio de Janeiro, Brazil 10 4% 7 5% 3 2% 6 4% Boston, United States 10 3% 4 3% 5 4% 5 3% Chicago, United States 9 3% 6 4% 4 2% 4 2% Auckland, New Zealand 9 3% 6 4% 3 2% 5 3% Seoul, South Korea 8 3% 5 3% 3 2% 5 3% Cape Town, South Africa 6 2% 2 1% 5 3% 2 1% Beijing, China 5 2% 3 2% 2 1% 5 3% Singapore, Singapore 4 1% 2 1% 2 2% 3 2% Buenos Aires, Argentina 4 1% 1 1% 3 2% 1 1% Sao Paulo, Brazil 4 1% 2 1% 2 2% 3 2% Cairo, Egypt 4 1% 3 2% 1 1% 1 * Casablanca, Morocco 2 1% 1 * 2 1% ‐ ‐ Shanghai, China 2 1% 2 1% ‐ ‐ ‐ ‐ Warsaw, Poland 2 1% 2 1% ‐ ‐ 2 1% Bangkok, Thailand 2 1% 1 1% 1 1% 1 * Osaka, Japan 2 1% 2 1% ‐ ‐ 2 1% Kuala Lumpur, Malaysia 2 1% ‐ ‐ 2 1% ‐ ‐ 11 7% Tel Aviv, Israel 1 * ‐ ‐ 1 1% 1 1% Mexico City, Mexico 1 * 1 1% ‐ ‐ 1 1% Guangzhou, China 1 * 1 1% ‐ ‐ 1 * Mumbai, India Sigma Table of Contents 1 * 1 1% ‐ ‐ 1 * 877 300% 453 300% 423 300% 478 300% Age 35 to 49 D 50 to 64 E Low F 103 104 33 32% C* 28 27% * 24 23% * 17 17% * 13 12% * 10 10% * 10 9% * 14 13% * 17 16% * 15 15% * 10 10% * 12 11% * 16 15% * 12 12% * 7 7% * 9 8% * 3 3% * 6 6% * 6 6% * 8 7% * 6 5% * 2 2% * 5 4% * 5 4% * 3 3% * 3 3% * 2 2% * 1 1% * 3 3% * ‐ ‐ * 1 1% * 3 3% * 1 1% * 3 3% * 1 1% * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 311 300% 21 29 15 53% ** 5 18% ** 6 20% ** 8 26% ** 2 5% ** 2 5% ** 5 16% ** 4 14% ** 4 12% ** 8 26% ** ‐ ‐ ** 3 9% ** 4 13% ** 2 5% ** 4 13% ** ‐ ‐ ** 2 5% ** 2 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** 3 10% ** ‐ ‐ ** 1 4% ** 3 9% ** 1 4% ** 2 5% ** 2 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 88 300% 9 8 2 21% ** 1 10% ** 1 10% ** 1 10% ** 1 14% ** 4 45% ** 2 21% ** 2 21% ** 2 21% ** 1 10% ** 1 10% ** 4 48% ** ‐ ‐ ** ‐ ‐ ** 1 10% ** ‐ ‐ ** 1 10% ** ‐ ‐ ** 1 14% ** ‐ ‐ ** 1 10% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 14% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 25 300% Household Income Medium G High H Marital Status Married Other I J 106 106 23 22% 185 178 52 29% 145 139 39 28% 155 153 38 24% 21 20% 46 26% 39 28% 29 19% 27 25% 36 20% 26 19% 38 25% 22 21% 30 17% 30 21% 24 15% 16 15% 33 19% 22 16% 28 18% 19 18% 26 14% 19 14% 29 19% 16 15% 30 17% 24 17% 24 16% 16 15% 25 14% 18 13% 25 16% 20 19% H 11 10% 18 10% 17 12% 23 15% 25 14% 21 15% 16 10% 12 11% 23 13% 14 10% 22 14% 14 14% 14 8% 15 11% 17 11% 9 8% 23 13% 15 11% 16 11% 14 13% 15 9% 15 11% 15 10% 10 9% 13 7% 7 5% 17 11% 9 8% 8 5% 10 7% 7 4% 2 2% 13 7% 8 6% 8 5% 2 2% 4 3% 10 7% 7 7% 13 7% G 6 3% 10 7% 5 3% 6 6% 7 4% 7 5% 6 4% 6 6% 6 3% 6 5% 6 4% 1 1% 8 5% 4 2% 3 3% 10 6% G 8 5% 4 3% 7 4% 4 4% 7 4% 3 2% 7 5% 5 5% 5 3% 5 3% 5 3% 1 1% 8 5% 3 2% 6 4% 3 3% 6 3% 3 2% 6 4% 6 5% 2 1% 5 4% 3 2% 1 1% 5 3% 4 3% 3 2% 3 3% 2 1% 3 2% 2 1% 2 2% 2 1% 1 1% 3 2% ‐ ‐ 4 2% 3 2% 1 1% 2 2% 2 1% 1 1% 3 2% 1 1% 2 1% 3 2% 1 * ‐ ‐ 2 1% 2 2% ‐ ‐ 1 1% 1 * 1 1% 1 * 2 2% ‐ ‐ ‐ ‐ 2 1% 1 1% 1 * 1 1% 1 * 2 2% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 1% ‐ ‐ 318 300% 533 300% 416 300% 460 300% Low K Education Medium L 86 84 21 25% * 20 24% * 22 27% * 12 14% * 19 23% * 15 18% * 11 13% * 16 19% * 11 13% * 9 10% * 9 11% * 10 12% * 7 8% * 9 11% * 5 6% * 4 5% * 3 3% * 3 3% * 7 8% * 6 7% * 6 8% * 1 1% * 3 3% * 3 3% * 2 2% * 3 3% * 3 3% * 3 3% * 1 1% * 1 1% * ‐ ‐ * 3 3% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 252 300% 49 49 14 28% * 10 20% * 12 24% * 11 22% * 7 15% * 9 19% * 9 18% * 4 9% * 4 8% * 6 12% * 8 17% * 9 19% M* 6 11% * 6 13% * 3 6% * 4 9% * 3 7% * 2 5% * 3 7% * 3 6% * 2 4% * ‐ ‐ * 2 3% * ‐ ‐ * 2 5% * ‐ ‐ * 2 3% * 1 2% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * 2 3% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 148 300% High M Chief Income Earner Yes No N O 165 159 42 27% 157 148 45 30% 143 144 32 22% 38 24% 41 27% 27 19% 29 18% 25 17% 31 19% 32 22% 38 27% N 21 15% 23 14% 16 11% 23 15% 14 9% 28 17% 19 13% 34 23% N 34 24% N 28 20% 22 14% 22 15% 21 14% 25 16% 26 17% 14 10% 22 14% 12 9% 18 12% 25 17% O 11 8% 13 8% 20 14% 25 17% N 12 8% 19 12% 19 13% 13 9% 14 9% 16 11% 13 9% 16 10% 10 7% 14 10% 8 5% 6 4% 11 8% 10 6% 5 3% 11 8% 10 6% 9 6% 5 4% 4 3% 8 6% 6 4% 4 2% 7 5% 6 4% 5 3% 6 4% 7 5% 10 6% 7 4% 5 3% 7 4% 6 4% 5 3% 8 5% 7 4% 4 3% 6 4% 4 2% 6 4% 6 4% 6 4% 3 2% 5 3% 4 2% 5 4% 4 3% 5 3% 3 2% 5 3% 5 4% 1 1% 3 2% 3 2% 2 1% 3 2% 2 2% 2 1% 1 1% 1 1% 3 2% 3 2% 3 2% 1 1% 2 1% 3 2% 1 1% 1 * 1 1% 2 1% 2 1% 2 1% ‐ ‐ 1 1% 1 1% 1 1% 1 * 1 1% 1 1% 2 1% ‐ ‐ 2 1% 2 1% 2 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 477 300% 444 300% 432 300% Business Owner Yes No P Q 40 41 8 21% * 11 27% * 11 26% * 7 18% * 4 10% * 2 4% * 6 16% * 3 6% * 3 7% * 6 16% * 5 13% * 8 19% * 3 8% * 8 20% Q* 4 9% * 3 8% * 2 4% * 5 12% Q* 2 5% * 3 8% * 2 4% * 1 2% * 2 4% * 2 4% * ‐ ‐ * 1 3% * 1 2% * 1 2% * 1 2% * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 3 7% Q* ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% Q* 1 2% Q* ‐ ‐ * ‐ ‐ * 122 300% 260 251 68 27% 57 23% 53 21% 46 18% 46 18% 46 18% P 41 16% 40 16% 37 15% 31 12% 31 12% 24 10% 29 11% 22 9% 21 8% 14 5% 14 6% 10 4% 12 5% 10 4% 11 4% 10 4% 10 4% 9 3% 10 4% 8 3% 8 3% 7 3% 5 2% 4 1% 3 1% 4 2% 4 2% 1 * 2 1% 2 1% 1 * 1 * 2 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 * 754 300% Senior Executive/Decision Yes No R S 101 95 28 29% * 32 33% S* 18 19% * 19 20% * 12 13% * 10 10% * 14 15% * 7 7% * 9 9% * 11 11% * 10 10% * 11 12% * 13 14% * 15 16% S* 8 9% * 5 6% * 7 7% * 7 7% * 6 6% * 5 5% * 3 3% * 5 5% * 3 3% * 5 5% * 2 3% * 5 5% * 2 2% * 2 3% * 3 3% * 1 1% * 1 1% * 1 1% * ‐ ‐ * 3 3% * 1 1% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 285 300% Employment Status Total Non T U 199 197 49 25% 207 195 56 29% 36 18% 52 26% 45 23% 40 20% 34 17% 39 20% 38 19% 27 14% 38 19% R 33 17% 25 13% 36 18% R 31 16% 27 14% 26 13% 27 14% 26 13% 22 11% 23 12% 29 15% 21 11% 20 10% 19 10% 24 12% 15 8% 16 8% 26 13% U 15 8% 12 6% 11 6% 9 5% 12 6% 8 4% 12 6% 8 4% 8 4% 8 4% 7 3% 10 5% 9 5% 6 3% 8 4% 8 4% 7 4% 5 3% 8 4% 7 4% 6 3% 4 2% 7 4% 7 4% 2 1% 6 3% 5 3% 4 2% 6 3% 4 2% 5 2% 3 2% 4 2% 3 1% 3 1% 4 2% 3 1% 1 * 2 1% 2 1% 1 * 1 1% 2 1% 2 1% 1 * 1 * 2 1% 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 1% 1 * ‐ ‐ 1 * 1 * 1 * 1 * 591 300% 586 300% 93 97 21 21% * 16 17% * 23 24% * 14 15% * 23 24% T* 23 24% T* 24 25% T* 16 16% * 12 12% * 10 10% * 14 14% * 12 12% * 8 8% * 4 4% * 9 10% * 6 6% * 4 4% * 3 3% * 6 6% * 6 6% * 4 4% * 3 3% * 4 4% * 2 2% * 4 4% * 2 2% * 6 7% T* 3 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 290 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Great Britain Total Great Britain Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 740 369 134 36% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J 380 185 56 30% 261 130 45 35% 243 129 47 36% 236 111 42 38% 175 86 33 38% 463 231 82 35% 102 51 19 37% 298 149 48 32% 442 220 86 39% Low K Education Medium L High M 241 120 37 31% 215 109 40 36% Chief Income Earner Yes No N O 422 213 81 38% 318 156 53 34% Auckland, New Zealand 93 25% 360 184 78 42% B 50 27% 43 23% 22 17% 60 26% 12 23% 37 25% 56 25% 33 28% 25 23% 43 23% 43 23% 27 21% 18 21% 58 25% 9 18% 39 26% 47 21% 30 21% 28 23% 29 26% 64 30% O 52 24% 29 19% 86 23% 34 31% C 30 27% 21 25% Toronto, Canada 36 28% C 30 23% 284 140 57 41% L 34 24% Zurich, Switzerland 71 19% 35 19% 36 20% 23 17% 25 19% 24 22% 17 19% 44 19% 11 21% 37 17% 27 19% 24 20% 20 18% 32 15% New York City, United States 64 17% 31 17% 33 18% 17 13% 11 10% 15 17% 38 16% 12 23% 26 19% 22 18% 16 15% 32 15% 51 14% 26 14% 24 13% 20 15% 13 11% 9 10% 35 15% 6 12% 22 15% 44 20% I 29 13% 39 25% N 31 20% Abu Dhabi, United Arab Emirates 36 28% DE 18 14% 34 23% J 20 13% 12 10% 14 13% 29 14% 22 14% 18 15% K 20 17% K 15 12% 19 18% K 17 15% K 11 10% 26 12% 24 15% 24 11% 23 15% 23 11% 19 12% 35 22% Stockholm, Sweden 49 13% 25 13% 25 13% 14 11% 18 14% 17 16% 11 13% 27 12% 24 16% 25 12% Oslo, Norway 47 13% 24 13% 23 12% 15 11% 16 12% 16 15% 8 9% 31 13% 11 22% FG 8 15% 24 17% L 12 8% 22 15% 25 11% 10 7% Berlin, Germany 41 11% 22 12% 19 10% 17 13% 11 9% 13 12% 9 11% 28 12% 4 8% 16 11% 25 11% 15 11% Copenhagen, Denmark 40 11% 15 8% 17 13% 12 11% 7 8% 24 10% 23 11% 6 4% 9 8% 9 10% 25 11% 15 10% 24 11% 12 9% 21 10% 18 11% Los Angeles, United States 37 10% 16 9% 6 5% 3 5% 13 9% 24 11% 5 4% 19 9% 18 11% 15 8% 22 12% 9 7% 13 11% 23 10% 4 9% 16 10% 21 9% 22 16% LM 15 11% 10 8% 36 10% 11 13% H 9 11% 23 10% Paris, France 20 16% DE 15 12% 18 14% E 11 8% 21 19% KL 14 13% 14 9% 12 9% 13 11% K 12 10% 26 12% 12 7% 9 17% FG 5 9% 16 11% 39 11% 24 13% A 27 14% A 21 11% 11 9% Amsterdam, The Netherlands 12 10% 9 9% 18 9% 18 12% Hong Kong, China 35 9% 19 11% 15 8% 10 8% 13 10% 11 10% 7 8% 22 10% 5 10% 12 8% 23 10% 13 9% 10 8% 12 11% 23 11% 12 8% Singapore, Singapore 31 8% 11 6% 7 6% 12 10% 11 10% 6 7% 19 8% 6 11% 10 7% 21 9% 12 8% 9 7% 10 9% 19 9% 11 7% Rome, Italy 26 7% 20 11% B 11 6% 14 8% 10 8% 8 6% 8 7% 5 6% 16 7% 4 8% 9 6% 16 7% 6 5% 6 6% 14 7% 12 7% 7 6% 4 4% 12 5% 11 7% 9 7% 4 3% 11 5% 11 7% Washington, United States 23 6% 11 6% 11 6% 10 8% 6 5% 6 5% 7 8% 12 5% 3 6% 9 6% 14 6% 14 10% L 11 8% Tokyo, Japan 22 6% 12 7% 10 5% 10 8% 6 5% 5 5% 7 8% 13 6% 2 4% 6 4% 16 7% 10 7% Boston, United States 20 5% 8 4% 13 7% 7 6% 8 6% 5 5% 5 6% 13 5% 3 5% 10 7% 10 4% 8 6% 6 5% 7 6% 12 6% 8 5% Helsinki, Finland 18 5% 8 4% 11 6% 6 5% 7 5% 6 5% 4 4% * 1% 8 6% 10 4% 7 5% 4 4% 6 6% 11 5% 7 5% Madrid, Spain 15 4% 10 6% 5 3% 5 4% 4 3% 6 5% 3 4% 14 6% H 10 4% 2 3% 6 4% 9 4% 8 6% 4 3% 3 2% 11 5% 4 3% Cape Town, South Africa 15 4% 10 5% 5 3% 3 2% 5 4% 4 5% 9 4% 2 4% 4 3% 10 5% 4 3% 7 6% 4 4% 10 5% 5 3% Chicago, United States 15 4% 7 4% 8 4% 10 4% 2 3% 6 4% 9 4% 3 2% 8 4% 7 4% 3 1% 3 2% 3 3% 6 3% 1 2% 5 3% 5 2% 3 3% 5 4% 5 2% 5 3% Rio de Janeiro, Brazil 10 3% 5 3% 7 4% A 5 3% 9 6% M 2 1% 4 3% 10 3% 6 5% E 6 4% C 3 2% 3 4% Brussels, Belgium 7 5% E 2 1% 7 6% C 1 1% 4 3% 3 3% 5 2% 2 4% 3 2% 6 3% 4 3% 3 3% 2 2% 7 3% 3 2% 3 3% Osaka, Japan 10 3% 5 3% 5 3% 4 3% 2 2% 4 3% 4 5% 4 2% 1 3% 4 3% 6 3% 3 2% 4 3% 3 3% 7 3% 3 2% Istanbul, Turkey 7 2% 3 2% 4 2% 3 2% 2 1% 3 3% 3 3% 4 2% * 1% 4 3% 3 2% 3 2% 3 2% 2 1% 4 2% 3 2% Kuala Lumpur, Malaysia 7 2% 4 2% 3 2% 3 2% 4 3% 1 1% 1 1% 6 2% 1 1% 3 2% 4 2% 1 1% 3 3% 3 2% 5 2% 2 1% Shanghai, China 7 2% 3 2% 4 2% 3 2% 2 1% 3 3% * 1% 5 2% 1 2% 3 2% 4 2% 1 1% 2 2% 4 2% 3 2% Mumbai, India 6 2% 5 3% 1 1% 4 3% 1 1% 1 1% 2 2% 3 1% 1 2% 3 2% 3 2% 1 1% 2 2% 3 3% K 3 2% 4 2% 2 2% Bangkok, Thailand 6 2% 3 2% 2 1% 1 1% 3 3% 1 1% 2 3% 3 1% 1 1% 1 1% 4 2% 2 1% 5 2% 1 1% 5 1% 2 1% 3 2% 2 1% 2 1% 2 2% 1 1% 4 2% * 1% 3 2% 2 1% 2 2% 4 3% M 2 2% ‐ ‐ Beijing, China 1 1% * * Budapest, Hungary 5 1% 2 1% 3 2% * * 3 2% 1 1% 1 1% 3 1% 1 2% 3 2% 2 1% ‐ ‐ 5 2% O 3 1% Seoul, South Korea 5 1% 3 2% 1 1% 2 2% 2 1% 1 1% 1 1% 3 1% * 1% 2 2% 2 1% 1 1% 3 3% K 2 2% Sao Paulo, Brazil 4 1% 2 1% 3 2% 2 1% 2 2% 1 1% 2 2% 2 1% 1 2% * * 4 2% 2 1% * * Mecca, Saudi Arabia 4 1% 2 1% 3 1% 2 2% 2 1% * * 2 2% 2 1% * 1% 3 2% 2 1% 2 1% 2 2% ‐ ‐ 3 1% 1 1% Casablanca, Morocco 2 1% * * 2 1% * * 2 1% * * 1 1% 1 * * 1% 1 1% 1 * 1 1% ‐ ‐ 1 1% 1 1% 1 1% Mexico City, Mexico 2 1% 1 * 2 1% 2 1% ‐ ‐ 1 1% * 1% 2 1% ‐ ‐ ‐ ‐ 2 1% 1 1% 2 1% ‐ ‐ 1 1% 1 1% Warsaw, Poland 2 1% 1 1% 1 1% * * 1 1% * * 1 1% 1 * * 1% 1 1% 1 * 1 * 1 1% 1 1% 2 1% * * Buenos Aires, Argentina 1 * 1 * 1 * 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% 1 * 1 * Tel Aviv, Israel 1 * 1 1% ‐ ‐ * * * * ‐ ‐ * 1% ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ * * * * 1 * ‐ ‐ 1 1% 1 * ‐ ‐ * * 1 1% * * * 1% G ‐ ‐ ‐ ‐ Tehran, Iran * * 1 * 1 1% ‐ ‐ ‐ ‐ 1 * * * Moscow, Russia 1 * ‐ ‐ 1 * * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * * * * * ‐ ‐ ‐ ‐ 1 1% Karachi, Pakistan 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 1% G ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ Jakarta, Indonesia 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * Guangzhou, China * * ‐ ‐ * * * * ‐ ‐ ‐ ‐ * 1% ‐ ‐ 1 1% G ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ Cairo, Egypt Sigma Table of Contents 1 1% 2 1% 2 1% 3 1% 2 1% 2 2% 3 1% 2 1% * * ‐ ‐ * * * * ‐ ‐ ‐ ‐ * 1% ‐ ‐ ‐ ‐ ‐ ‐ * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * 1107 300% 553 300% 554 300% 389 300% 386 300% 332 300% 258 300% 694 300% 154 300% 446 300% 660 300% 419 300% 361 300% 327 300% 639 300% 468 300% Business Owner Yes No P Q 56 28 10 37% * 4 14% * 7 24% * 5 17% * 3 11% * 2 6% * 4 15% * 3 11% * 3 10% * 2 7% * 6 22% Q* 3 9% * * 2% * 7 23% Q* 4 15% * 2 7% * 1 4% * 2 7% * 1 3% * 1 4% * 1 3% * 2 7% * 1 2% * 1 2% * 1 2% * * 2% * 1 2% * 1 4% * * 2% * ‐ ‐ * 1 4% * 2 7% Q* ‐ ‐ * * 2% * ‐ ‐ * 1 2% * 1 4% Q* ‐ ‐ * 1 5% Q* ‐ ‐ * * 2% Q* ‐ ‐ * ‐ ‐ * 1 2% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * 85 300% 684 341 124 36% 89 26% P 79 23% 67 20% 61 18% 49 14% 45 13% 44 13% 38 11% 38 11% 33 10% 34 10% 36 11% P 28 8% 27 8% 24 7% 21 6% 20 6% 19 6% 17 5% 14 4% 13 4% 14 4% 10 3% 9 3% 9 3% 7 2% 6 2% 6 2% 6 2% 5 1% 3 1% 5 1% 4 1% 4 1% 4 1% 1 * 2 1% 1 * 1 * * * 1 * 1 * ‐ ‐ 1 * * * * * 1022 300% Senior Executive/Decision Yes No R S 78 40 15 37% * 7 17% * 11 27% * 6 14% * 6 14% * 4 11% * 5 13% * 4 10% * 3 8% * 6 14% * 8 19% S* 3 8% * 1 3% * 8 19% S* 6 14% S* 3 9% * 3 6% * 2 6% * 2 5% * 1 3% * 2 4% * 3 8% * 1 1% * 1 1% * 1 2% * * 1% * 1 1% * 1 3% * 1 1% * ‐ ‐ * 1 2% * 2 5% S* ‐ ‐ * * 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% S* ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * 1 1% S* 1 1% S* ‐ ‐ * ‐ ‐ * 119 300% Employment Status Total Non T U 662 329 119 36% 447 227 78 35% 293 142 56 39% 86 26% 60 26% 33 24% 75 23% 53 23% 33 23% 66 20% 44 19% 28 20% 58 18% 38 17% 26 18% 46 14% 33 14% 18 13% 44 13% 31 14% 18 13% 43 13% 31 14% 16 11% 38 12% 26 11% 16 11% 34 10% 31 9% 29 13% U 23 10% 16 11% 34 10% 21 9% 16 12% 35 11% R 27 8% 22 9% 15 10% 22 10% 13 9% 25 8% 22 10% 9 6% 22 7% 14 6% 11 8% 11 8% 20 6% 11 5% 12 8% 20 6% 14 6% 8 6% 18 5% 11 5% 9 6% 17 5% 10 4% 8 6% 14 4% 10 5% 5 3% 12 4% 10 4% 5 3% 14 4% 7 3% 8 6% 10 3% 6 3% 4 3% 9 3% 4 2% 5 4% 9 3% 6 3% 4 3% 7 2% 5 2% 2 2% 6 2% 6 3% 2 1% 6 2% 6 2% 1 1% 6 2% 3 1% 3 2% 5 2% 4 2% 2 1% 3 1% 5 2% * * 5 1% 3 1% 2 1% 4 1% 3 1% 2 1% 4 1% 3 1% 2 1% 4 1% 2 1% 3 2% 2 1% 2 1% 1 1% 2 1% 1 1% 1 1% 1 * 2 1% * * 1 * 1 * 1 * * * * * * * 1 * * * 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ * * ‐ ‐ * * * * ‐ ‐ * * 988 300% 680 300% 426 300% Cities Question GO1.1. [Live in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) United States Total the US Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 56 31 10 32% * 6 21% * 6 19% * 4 13% * 5 16% * 4 13% * 6 18% * 4 12% * 6 19% * 4 14% * 4 12% * 5 17% G* 2 6% * 4 15% H* 3 9% * 1 4% * 1 5% * 1 5% * 3 11% GH* 2 7% * * 1% * 1 4% * 2 5% * 2 5% * ‐ ‐ * ‐ ‐ * * 1% * 1 2% * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 4% H* ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 92 300% Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 461 230 67 29% 234 119 34 29% 227 111 33 30% 144 80 20 25% 162 78 19 24% Zurich, Switzerland 60 26% 31 26% 29 26% 15 19% Toronto, Canada 52 23% 25 21% 27 24% 21 26% 23 29% C 18 23% 155 73 29 40% CD 22 31% C 13 18% Stockholm, Sweden 48 21% 22 19% 26 24% 13 17% 18 23% 17 23% Amsterdam, The Netherlands 46 20% 24 20% 22 20% 13 17% 15 19% 18 24% Oslo, Norway 39 17% 14 13% 10 12% 13 17% London, United Kingdom 37 16% 24 20% B 12 10% 17 21% 12 15% Copenhagen, Denmark 36 16% 20 17% 25 22% A 17 15% 16 22% C 9 12% 11 13% 14 18% 12 17% Paris, France 35 15% 13 11% 16 13% 11 14% 8 11% Auckland, New Zealand 34 15% 16 14% 18 16% 17 22% E 16 20% E 11 14% 6 8% 35 15% 22 20% A 19 17% 12 15% Rome, Italy 10 13% 13 18% Helsinki, Finland 20 9% 13 11% 7 6% 9 11% 6 8% 5 7% Abu Dhabi, United Arab Emirates 20 9% 13 11% 7 6% 9 11% 5 6% 6 8% Rio de Janeiro, Brazil 18 8% 10 8% 8 7% 4 5% 8 10% 6 8% Berlin, Germany 14 6% 9 8% 5 5% 14 6% 8 6% 6 6% 6 8% E 4 5% 1 2% Hong Kong, China 7 9% E 5 6% Tokyo, Japan 13 5% 7 6% 5 5% 7 9% 3 4% 3 4% Madrid, Spain 11 5% 6 5% 4 4% 4 5% 3 4% 3 4% Brussels, Belgium 10 4% 6 5% 3 3% 2 3% 5 7% 2 3% Mexico City, Mexico 9 4% 1 1% 3 4% 3 4% 3 4% Singapore, Singapore 9 4% 9 7% B 4 4% 4 4% 3 4% 3 4% 3 4% Osaka, Japan 8 4% 2 2% 6 5% 1 1% 3 4% 4 5% Buenos Aires, Argentina 6 2% 4 4% 1 1% 2 2% 2 3% 2 2% Sao Paulo, Brazil 6 2% 4 3% 2 2% 2 3% 2 2% 2 2% Tel Aviv, Israel 5 2% 3 3% 2 2% 1 1% 2 3% 2 2% Warsaw, Poland 4 2% 2 2% 2 2% 2 2% * 1% 2 2% 5 7% Seoul, South Korea 4 2% 1 1% 3 2% 2 3% 1 2% * 1% Beijing, China 3 1% 2 2% 1 1% 1 1% 1 2% 1 1% Casablanca, Morocco 3 1% 2 2% 1 1% 1 2% 1 2% 1 1% Cape Town, South Africa 3 1% 2 2% 1 1% 1 1% 1 1% 1 2% Bangkok, Thailand 3 1% 2 2% 1 1% 1 1% 1 1% 1 2% Kuala Lumpur, Malaysia 3 1% 2 2% 1 1% 1 1% 2 3% * 1% Jakarta, Indonesia 3 1% 2 2% 1 1% ‐ ‐ 2 2% 1 2% Shanghai, China 3 1% 1 1% 1 1% 1 1% 1 1% * 1% Istanbul, Turkey 2 1% * * 2 1% 2 2% ‐ ‐ ‐ ‐ Moscow, Russia 2 1% 1 1% 1 1% 2 2% ‐ ‐ ‐ ‐ Budapest, Hungary 1 1% ‐ ‐ 1 1% 1 1% * * * * Mecca, Saudi Arabia 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ * * Cairo, Egypt 1 * 1 1% ‐ ‐ * 1% ‐ ‐ 1 1% Karachi, Pakistan 1 * ‐ ‐ 1 1% * * 1 1% ‐ ‐ Mumbai, India 1 * 1 1% ‐ ‐ * 1% * 1% ‐ ‐ Guangzhou, China 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ Tehran, Iran * * ‐ ‐ * * ‐ ‐ * 1% ‐ ‐ 690 300% 358 300% 332 300% 239 300% 233 300% 218 300% Sigma Table of Contents Household Income Medium G High H Marital Status Married Other I J 208 97 27 28% 197 102 30 29% 285 141 40 28% 176 89 27 31% 164 104 31 30% 26 27% 28 27% 41 29% 19 22% 25 24% 23 24% 23 23% 33 23% 19 22% 17 18% 20 21% 27 26% F 21 20% 34 24% J 26 18% 14 14% 21 21% 20 20% H 13 14% Low K Education Medium L High M Chief Income Earner Yes No N O 168 61 21 34% M 17 28% 129 65 15 24% 246 120 36 30% 215 110 31 28% 18 28% 34 28% 26 24% 11 17% 13 19% 21 18% 14 16% 29 28% L 18 17% 12 20% 25 21% 20 23% 21 21% 27 22% 19 18% 28 20% 11 12% 17 17% 16 26% M 10 17% 18 27% K 9 14% 30 28% N 23 21% 11 17% 20 17% 18 17% 12 11% 19 13% 16 16% 10 16% 11 17% 17 14% 20 18% 20 19% 23 16% 18 21% I 14 16% 15 14% 10 17% 12 18% 19 16% 17 16% 18 18% 12 12% 20 14% 15 17% 19 18% 8 13% 8 13% 19 16% 16 15% 15 15% 16 15% 22 16% 13 14% 6 10% 8 12% 14 12% 12 13% 18 18% 23 16% 11 13% 21 20% L 14 13% 8 13% 12 19% 18 15% 21 19% N 16 15% 6 7% 8 8% 10 7% 10 12% 8 8% 4 7% 7 11% 12 10% 8 7% 10 10% 8 8% 11 8% 8 10% 8 8% 5 9% 6 9% 10 8% 9 9% 8 9% 5 5% 8 5% 11 9% 6 6% 8 6% 12 11% M 5 5% 2 3% 6 6% 10 11% I 6 7% 4 7% 5 5% 4 6% 5 8% 5 4% 9 8% 6 6% 7 7% 9 6% 5 6% 6 6% 4 7% 4 6% 7 6% 7 6% 7 8% 4 4% 7 5% 5 6% 6 6% 4 7% 2 4% 6 5% 6 6% 5 5% 5 5% 6 4% 5 5% 4 4% 3 4% 4 6% 4 3% 7 6% 3 3% 3 3% 6 4% 3 4% 4 4% 2 4% 4 6% 5 4% 5 4% 5 5% 3 3% 5 4% 4 5% 6 5% 1 2% 2 4% 7 5% 3 3% 5 6% 3 3% 7 5% 2 2% 2 2% 2 3% 4 4% 5 5% 6 4% 3 3% 4 4% 2 3% 5 8% K 3 5% 5 4% 2 2% 3 3% 5 4% 2 2% 2 2% 3 2% 2 3% 2 2% 2 3% 2 3% 3 3% 2 2% 2 2% 2 2% 4 3% 2 2% 2 2% 3 5% 1 2% 3 2% 3 2% 3 3% 2 2% 5 3% * 1% 3 3% * 1% 1 2% 3 3% 2 2% 1 1% 4 2% 1 1% 1 1% 1 1% 2 3% 3 2% 2 1% 2 2% 4 4% G 2 1% 2 1% 2 2% 2 2% 1 1% 1 2% 2 1% 2 2% 1 1% 1 1% 1 1% 2 3% 1 1% 2 3% 1 1% 2 2% 1 1% 2 2% 1 1% 1 1% 2 3% 2 2% * 1% 1 1% 1 1% 2 2% 1 1% 1 1% 2 2% 1 1% 1 1% 2 3% * 1% 2 2% 1 1% 1 1% 2 2% 2 1% 1 2% 1 1% 1 2% * 1% 2 2% 1 1% 1 1% 2 2% 3 2% 1 1% 1 1% 1 2% 2 2% 3 2% 1 * 3 2% O 1 1% 1 1% * * 2 2% 3 2% * * 1 1% * * 2 3% 2 2% * * 2 1% 1 1% 1 1% 1 1% 1 1% ‐ ‐ 2 2% * * 2 1% ‐ ‐ ‐ ‐ 1 1% 1 2% * * 2 1% 1 1% ‐ ‐ ‐ ‐ 1 1% * 1% ‐ ‐ 1 1% * * 1 1% ‐ ‐ * * 2 2% I 1 1% 1 1% 1 1% ‐ ‐ 1 1% * * 1 1% ‐ ‐ * * 1 1% ‐ ‐ ‐ ‐ 1 1% * * * * 1 1% 1 1% ‐ ‐ 1 1% 1 2% K ‐ ‐ * 1% ‐ ‐ 1 1% * * 1 1% 1 * * * ‐ ‐ * 1% 1 1% 1 * * * ‐ ‐ 1 1% * * * 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ * * * * ‐ ‐ ‐ ‐ * 1% ‐ ‐ ‐ ‐ * * 291 300% 306 300% 424 300% 266 300% 311 300% 182 300% 196 300% 361 300% 329 300% Business Owner Yes No P Q 50 24 6 27% * 5 20% * 6 24% * 5 19% * 6 25% * 3 11% * 3 11% * 2 9% * 2 8% * 3 13% * 4 15% * 2 6% * 3 13% * * 1% * 1 4% * 4 17% Q* 2 7% * * 2% * 1 4% * 1 5% * 2 7% * 1 3% * 1 3% * 1 5% * 1 2% * 1 5% * ‐ ‐ * * 1% * * 2% * 1 3% * 1 6% Q* 1 2% * 1 6% Q* ‐ ‐ * 1 4% Q* ‐ ‐ * * 1% * * 2% * * 2% * 1 2% Q* * 2% * ‐ ‐ * ‐ ‐ * 71 300% 411 206 61 30% 55 27% 46 22% 44 21% 40 19% 36 17% 34 17% 34 17% 33 16% 32 15% 31 15% 18 9% 16 8% 17 8% 13 6% 10 5% 11 5% 10 5% 9 4% 8 4% 7 3% 8 4% 5 2% 4 2% 5 2% 3 1% 4 2% 3 1% 3 1% 2 1% 2 1% 2 1% 1 1% 3 1% 1 1% 2 1% 1 1% 1 * 1 * * * * * 1 * * * 618 300% Senior Executive/Decision Yes No R S 64 31 8 26% * 5 17% * 4 14% * 7 22% * 6 20% * 5 15% * 3 10% * 3 10% * 4 15% * 4 12% * 6 21% * 2 7% * 4 14% * 1 4% * 1 3% * 4 12% * 2 7% * 1 3% * 1 5% * 1 4% * 2 7% * ‐ ‐ * 1 3% * 1 4% * 2 7% S* 1 4% * 1 2% * * 1% * * 2% * 1 2% * 2 7% S* 1 3% * 1 5% S* ‐ ‐ * 1 3% * 1 2% * 1 2% * * 1% * * 2% * 1 2% * * 1% * ‐ ‐ * ‐ ‐ * 92 300% Employment Status Total Non T U 397 199 59 30% 321 158 45 29% 140 72 22 30% 55 28% 44 28% 16 22% 47 24% 34 21% 18 25% 42 21% 35 22% 13 19% 40 20% 30 19% 16 22% 34 17% 27 17% 12 16% 34 17% 25 16% 12 16% 33 17% 23 15% 13 18% 31 15% 24 15% 12 16% 31 16% 23 14% 12 17% 28 14% 25 16% 9 12% 18 9% 16 10% 4 5% 15 8% 13 8% 7 9% 16 8% 13 8% 5 7% 13 7% 10 6% 4 6% 10 5% 10 6% 4 5% 10 5% 10 6% 3 4% 10 5% 6 4% 4 6% 8 4% 6 4% 3 5% 8 4% 6 4% 3 4% 7 3% 6 4% 2 3% 8 4% 3 2% 5 2% 4 3% 5 7% T 2 2% 4 2% 3 2% 3 4% 3 1% 3 1% 5 3% U 2 1% 2 3% 3 2% 2 1% 2 3% 3 2% 3 2% 1 1% 3 1% 1 1% 2 3% 2 1% 2 2% 1 1% 1 * 3 2% ‐ ‐ 2 1% 2 2% 1 1% 1 1% 3 2% * * 3 1% 2 1% 1 1% ‐ ‐ 1 1% 1 1% 1 1% 1 1% 1 * 1 1% 1 * 1 1% * * 1 * ‐ ‐ 1 * 1 1% 1 2% T ‐ ‐ * * 1 * * * * * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ * * * * ‐ ‐ 597 300% 473 300% 217 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 7107 5289 1510 29% 6240 3919 1062 27% 4800 2792 775 28% 5796 4128 1117 27% 7409 4720 1363 29% 4801 3003 844 28% 9019 5637 1585 28% 1261 24% DE 1066 20% 788 20% 538 19% 813 20% 579 21% 798 19% 1057 22% F 964 20% 699 23% F 630 21% 1153 20% 764 19% 1132 20% 957 18% DE 660 12% 586 15% 439 16% 654 16% 801 17% 490 16% 854 15% 705 18% C 491 13% E 386 10% 514 18% C 272 10% 553 13% 520 17% F 301 10% 524 11% 298 10% 942 17% J 685 12% J 590 10% 389 10% E 388 10% 210 8% 488 12% H 533 13% GH 423 10% 778 16% F 529 11% 491 10% 302 10% 555 10% 263 9% 411 10% 471 10% 301 10% 498 9% 447 8% 318 8% 229 8% 330 8% 396 8% 258 9% 413 7% 477 9% E 339 6% 311 8% 195 7% 211 7% 447 8% 245 8% 493 8% 207 7% 516 9% J 387 7% 429 7% 417 7% 287 7% 195 7% 383 9% GH 256 6% 342 7% 846 7% 454 9% D 364 7% 292 10% CD 206 7% 360 8% 445 7% 337 9% C 278 7% 402 10% GH 342 8% 357 8% 479 8% 525 9% A 488 8% 323 7% 837 7% 417 7% 420 7% 161 6% 369 6% 292 7% G 206 5% 283 6% 791 7% 287 7% E 280 7% 350 6% 356 7% 264 7% 162 6% 220 5% 341 6% 348 7% 229 6% 180 6% 272 7% 258 9% FG 240 8% G 251 8% FG 240 8% FG 171 6% 259 7% C 257 7% C 198 5% 272 7% H 204 5% Total Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 18147 12000 3348 28% 9042 5979 1512 25% New York City, United States 2588 22% 1298 22% Rome, Italy 2409 20% 1095 18% London, United Kingdom 1983 17% 927 16% Sydney, Australia 1879 16% 949 16% Abu Dhabi, United Arab Emirates 1364 11% Tokyo, Japan 1364 11% Los Angeles, United States 1231 10% 721 12% B 736 12% B 615 10% 616 10% Rio de Janeiro, Brazil 1196 10% 601 10% 594 10% 602 11% E 703 13% DE 632 12% DE 544 10% Amsterdam, The Netherlands 995 8% 446 7% Cairo, Egypt 983 8% 549 9% B 458 8% Zurich, Switzerland 968 8% Madrid, Spain 938 8% Bangkok, Thailand Istanbul, Turkey Singapore, Singapore 9105 6021 1836 30% A 1290 21% 1313 22% A 1055 18% A 930 15% 643 11% 628 10% 388 7% E 325 6% Toronto, Canada 730 6% 422 7% B 432 7% B 417 7% B 358 6% 372 6% 240 5% Auckland, New Zealand 708 6% 371 6% 338 6% 218 4% Beijing, China 584 5% 309 5% 275 5% 234 4% Hong Kong, China 781 7% Berlin, Germany 757 6% 276 10% 186 7% Stockholm, Sweden 538 4% 285 5% 253 4% 168 3% Washington, United States 537 4% 284 5% 254 4% 243 5% 185 5% C 171 4% 232 8% CD 234 8% CD 152 5% C 185 7% CD 124 4% Osaka, Japan 526 4% 266 4% 260 4% 242 5% 165 4% 118 4% Cape Town, South Africa 491 4% 238 4% 254 4% 211 4% 157 4% 124 4% Mecca, Saudi Arabia 451 4% 245 4% 206 3% 232 4% E 216 4% 167 4% E 136 3% 52 2% 201 4% 120 3% 85 3% 125 2% 132 3% C 130 3% 148 5% CD 127 5% CD 83 3% Mexico City, Mexico 450 4% 183 3% Buenos Aires, Argentina 406 3% 166 3% Copenhagen, Denmark 404 3% 195 3% 267 4% A 239 4% A 210 3% Oslo, Norway 396 3% 199 3% 196 3% 140 3% Kuala Lumpur, Malaysia 392 3% 152 3% 367 3% 159 3% 160 3% 157 4% CE 126 3% Moscow, Russia 351 3% 150 2% 164 3% Chicago, United States 337 3% 228 4% B 208 3% B 202 3% B 145 2% 164 3% Shanghai, China Helsinki, Finland 320 3% 149 2% 192 3% A 170 3% 177 3% E 121 2% Seoul, South Korea 320 3% 133 2% Mumbai, India 313 3% 148 2% 187 3% A 165 3% Casablanca, Morocco 291 2% 135 2% 156 3% 182 3% DE 155 3% E 103 2% Brussels, Belgium 290 2% 141 2% 149 2% Boston, United States 278 2% 120 2% Sao Paulo, Brazil 276 2% 157 3% B 135 2% Budapest, Hungary 268 2% 130 2% Jakarta, Indonesia 188 2% Guangzhou, China 155 1% Tel Aviv, Israel 152 1% 117 2% B 102 2% B 80 1% Warsaw, Poland 142 1% Tehran, Iran 57 * Karachi, Pakistan Sigma Table of Contents 98 4% 328 7% F 312 7% F 306 6% 204 5% 304 6% H 287 6% F 246 5% F 209 4% 213 7% F 161 5% F 120 4% 195 5% 203 4% 132 4% 211 5% G 135 3% 182 4% 130 4% 169 4% 185 6% FG 79 3% 170 4% 182 4% GH 214 5% GH 172 4% GH 143 3% 157 3% 149 5% Marital Status Married Other I J 380 7% 425 8% J 476 8% J 382 7% 316 6% 373 7% J 360 6% J 303 5% J 252 4% Low K Education Medium L High M Chief Income Earner Yes No N O Business Owner Yes No P Q 9128 6363 1762 28% 5419 4491 1284 29% 6362 4268 1182 28% 6366 3241 882 27% 9840 6137 1588 26% 2058 1341 344 26% 16089 10659 3004 28% 3281 2034 533 26% 14866 9966 2815 28% 12149 7699 2096 27% 1435 23% I 1277 20% 904 20% 738 23% K 656 20% 244 18% 375 18% 260 19% 387 19% 1529 20% 879 20% 1129 18% I 937 15% 699 16% 727 17% 556 17% 965 16% 211 16% 1772 17% 311 15% 1671 17% 1209 16% 675 15% 677 16% 527 16% 199 15% 1680 16% 310 15% 1569 16% 557 12% M 559 12% L 512 11% LM 456 10% M 343 8% 521 12% M 445 10% 286 9% 656 11% 1185 11% 645 11% 1226 12% 260 13% S 228 11% 1104 11% 360 11% 179 13% Q 138 10% 1272 17% U 882 11% 774 18% T 606 14% 679 11% 1032 17% O 709 12% 1238 21% N 1017 17% N 846 14% 2213 22% R 2021 20% 1667 22% 1171 19% 2343 22% P 2149 20% 5998 4301 1252 29% T 920 21% 862 19% 946 22% K 890 21% 8307 5863 1760 30% N 1303 22% 1136 11% 848 11% 516 12% 408 10% 311 10% 603 10% 143 11% 1088 10% 208 10% 1022 10% 780 10% 451 10% 440 10% 774 12% I 676 11% 698 11% I 582 9% I 536 8% 398 9% M 382 9% 471 11% M 403 9% KM 372 9% M 313 7% 551 9% I 466 7% 354 8% 350 8% 258 6% 412 6% 311 7% 336 8% K 263 6% 315 5% 264 6% 212 5% 452 7% 399 6% 268 6% 251 6% 441 7% I 357 6% 313 7% M 299 7% M 226 5% 261 6% 348 5% 281 4% 286 4% 276 5% J 243 4% 261 4% 219 4% 273 4% 199 3% 282 4% 245 5% M 196 4% 226 5% L 211 5% L 177 4% 158 3% H 141 3% 75 3% 251 4% J 192 3% 92 3% 177 3% 228 4% 169 4% 89 3% 202 4% 202 3% 201 4% L 196 4% M 179 4% LM 138 3% 140 3% 169 4% 84 3% 187 3% 208 3% 154 3% 258 4% 1285 21% 719 12% N 628 11% Senior Executive/Decision Yes No R S Employment Status Total Non T U 483 11% 268 8% 639 10% 557 9% 116 9% 1080 10% 173 8% 525 9% 469 8% 104 8% 891 8% 155 8% 1023 10% R 840 8% 756 10% 249 8% 632 8% 363 8% 213 7% 493 8% 490 8% 108 8% 876 8% 153 7% 831 8% 603 8% 380 9% 273 8% L 235 7% 491 8% 477 8% 100 7% 867 8% 175 9% 793 8% 631 8% 337 8% 443 7% 158 8% 780 8% 518 7% 452 7% 126 9% Q 110 8% 813 8% 252 8% K 263 8% KL 315 10% KL 262 8% KL 183 6% 495 8% N 393 7% 736 7% 162 8% 684 7% 433 7% 404 7% 101 8% 736 7% 671 7% 422 7% 370 6% 97 7% 694 7% 415 7% 366 6% 99 7% 683 6% 408 7% 349 6% 79 6% 679 6% 166 8% S 181 9% S 156 8% S 112 6% 600 8% U 517 7% 421 10% T 245 6% 610 6% 320 7% 645 6% 583 8% U 528 7% U 468 6% 289 7% 259 6% 626 6% 209 5% 253 6% 273 6% M 268 6% K 197 5% 157 5% 383 6% 347 6% 72 5% 657 6% 112 6% 618 6% 471 6% 214 7% K 142 4% 390 6% O 306 5% 318 5% 89 7% 620 6% 129 6% 580 6% 478 6% 231 5% 278 5% 75 6% 508 5% 114 6% 470 5% 376 5% 208 5% 228 5% KM 167 4% 115 4% 303 5% O 273 4% 235 4% 42 3% 192 4% 57 4% 99 5% 465 5% R 439 4% 346 4% 264 5% 496 5% P 480 5% 73 4% 143 4% 343 4% 194 5% 254 4% 271 5% 64 5% 461 4% 86 4% 439 4% 350 5% 176 4% 212 4% 64 5% 428 4% 97 5% 394 4% 334 4% 157 4% 128 4% L 96 3% 279 5% O 227 4% 223 4% 54 4% 397 4% 91 4% 360 4% 273 4% 178 4% 216 4% 234 4% 52 4% 398 4% 77 4% 373 4% 269 3% 181 4% 95 3% 196 3% 209 4% 51 4% 354 3% 66 3% 340 3% 256 3% 149 3% 146 3% 168 4% 168 5% L 146 5% 122 3% 161 4% 106 3% 224 4% 180 3% 42 3% 362 3% 60 3% 345 3% 263 3% 141 3% 89 3% 198 3% 198 3% 31 2% 46 2% 160 4% 158 3% 45 3% 78 4% 349 4% R 314 3% 236 3% 234 4% O 203 3% 365 3% P 347 3% 164 3% 51 4% 316 3% 75 4% 292 3% 292 4% U 252 3% 115 3% 158 4% M 131 3% 142 3% 160 3% 89 3% 157 2% 124 3% 81 3% 111 3% 88 3% 196 3% 120 3% 122 3% 112 3% 76 3% 114 3% 162 3% F 150 3% 235 4% J 171 3% 152 4% M 143 3% 83 3% 157 3% 195 3% 137 3% 129 3% 125 4% K 124 4% KL 86 3% 183 3% 169 3% 43 3% 308 3% 69 3% 283 3% 208 3% 143 3% 104 3% 57 2% 132 3% 66 2% 141 2% 196 3% 144 3% 110 3% 84 3% 160 3% 177 3% 30 2% 307 3% 51 3% 286 3% 218 3% 119 3% 109 3% 128 3% 66 2% 132 2% 130 3% 80 2% 168 3% 152 3% 22 2% 92 3% 143 3% 101 2% 105 2% 142 2% 32 2% 53 3% 210 3% 134 3% T 109 3% 99 3% 59 2% 107 2% 67 2% 143 3% 170 3% 89 2% 101 2% 166 3% 95 2% 59 2% 146 3% 145 2% 110 2% 114 3% 165 3% 126 2% 52 4% Q 28 2% 261 2% 263 2% 85 4% S 42 2% 249 3% 221 3% U 184 2% 107 2% 103 2% 146 3% 144 2% 118 3% 101 2% 71 2% 156 3% 135 2% 29 2% 261 2% 48 2% 243 2% 190 2% 100 2% 92 2% 129 3% H 113 2% 60 2% 121 2% 74 3% C 101 4% CD 64 2% 138 3% GH 127 3% GH 95 2% 178 3% N 147 3% 114 3% C 86 2% 114 4% KL 123 4% KL 68 2% 281 3% R 266 3% 186 2% 125 3% 298 3% P 287 3% 39 2% 99 2% 188 3% I 176 3% 110 2% 83 2% 90 3% C 55 2% 138 3% H 119 3% 63 2% 130 2% 148 2% 117 3% 90 2% 71 2% 144 2% 134 2% 41 3% 237 2% 45 2% 233 2% 178 2% 100 2% 141 2% 125 2% 110 3% H 95 2% 110 2% 53 2% 124 2% 152 2% 88 2% 95 2% 73 2% 129 2% 139 2% 123 3% M 62 1% 70 1% 80 2% 102 3% E 98 2% C 61 2% 49 2% 137 2% 60 1% 80 2% 45 2% 94 2% 94 1% 53 1% 59 1% 31 1% 53 1% 60 1% 42 1% 71 1% 62 1% 65 2% C 52 1% 37 1% 53 1% 56 1% 42 1% 89 2% J 62 1% 72 1% 71 1% 69 1% 42 1% 31 1% 50 1% 28 1% 52 1% 20 * 22 1% E 9 * 20 * 10 * 30 1% 12 * 29 1% E 13 * 5 * 26 * 37 1% B 15 * 63 2% H 26 1% 4 * 8 * 11 * 7 * 14 * 12 * 36000 300% 17936 300% 18064 300% 15867 300% 11758 300% 8375 300% 12384 300% 14159 300% 9008 300% 16910 300% 19090 300% 82 3% C 47 2% 99 2% 228 2% 99 2% 91 2% 89 2% 64 2% 140 2% 136 2% 33 2% 243 2% 49 2% 227 2% 189 2% 86 2% 94 3% K 49 2% 43 3% Q 27 2% 225 2% 55 3% 213 2% 177 2% 91 2% 160 2% 34 2% 154 2% 126 2% 62 1% 66 1% 57 1% 54 1% 43 1% 121 1% 109 1% 49 1% 61 1% 42 1% 112 1% 118 2% U 104 1% 37 1% 89 1% 159 3% O 118 2% O 100 2% O 86 1% 109 2% 80 2% 112 3% K 59 1% 90 1% I 27 * 58 1% 57 1% M 24 1% 28 1% 72 1% 114 1% 76 1% 15 * 31 1% 46 * 35 * 66 2% T 22 1% 8 * 5 * 10 * 2 * 25 * 4 * 22 * 18 * 8 * 12804 300% 14 * KL 9722 300% 17 * 13474 300% 18411 300% 17589 300% 4024 300% 31976 300% 6103 300% 29897 300% 23097 300% 12903 300% 18 * 70 1% 55 1% 119 1% 70 1% 34 3% Q 33 2% Q 22 2% 121 1% 46 2% S 39 2% S 28 1% 26 * 9 1% 48 * 11 1% 66 1% 47 1% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X Minimum Base: 30 (**), Small Base: 100 (*) Total Argentina A Australia B Belgium C 18147 12000 3348 28% 505 500 182 36% BCHIJKMNRT UVWX 1006 500 133 27% HINRV 505 500 117 23% HIV New York City, United States 2588 22% 92 18% LPQR Rome, Italy 2409 20% 128 26% CDFGHIJKLM NRT London, United Kingdom 1983 17% 48 10% Sydney, Australia 1879 16% 62 12% DPQR Abu Dhabi, United Arab Emirates 1364 11% Tokyo, Japan 1364 11% 60 12% CHJKPRSX Los Angeles, United States 1231 10% Rio de Janeiro, Brazil 1196 10% Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France Brazil D 135 144 126 27% 29% 25% AEFHJKLOPQ AEFHJKLOPQ AEFHJKLOPQ RTWX RTWX RWX 102 20% HKLNRT 89 18% KRT 102 96 20% 19% ADFHILNPTU ADHLPTUW W Canada E China F France G 1007 1010 1011 1010 500 500 500 500 206 163 194 188 41% 33% 39% 38% BCEHIJKMNO BCHIJKMNRT BCHIJKMNRS BCEHIJKMNR PRSTUVWX UVX TUVWX STUVWX 163 33% ABDEFHJKLN OPQRSTWX 81 16% LPQR 100 20% FLPQR 41 8% R 87 17% KRT 88 18% KRT 49 10% 76 15% K 91 18% KRT 80 16% KR 107 21% HKLNRT 84 17% AHPW 62 12% 75 15% APW 69 14% W 104 21% ADFGHILNPS TUW 76 15% APW 81 16% APW 83 17% CEFGILNOPQ TUVWX 49 10% FNTVX 13 3% T 54 11% CHJKRS 24 5% 53 11% CHJKRS 42 8% CHS 57 11% CHKRS 43 9% CHS 54 11% P 56 11% PR 52 10% P 59 12% PRT 49 10% P 38 8% 50 10% P 72 14% BCFGKLMNRT V 33 7% FKLNRT 47 9% FKLNRT 89 18% BCEFGHIJKL MNRTUVWX 58 12% BFKLNRT 8 2% 49 10% BFKLNRT 49 10% FKNOPRT 40 8% FOR 27 5% LNTVX 28 6% LNTV Zurich, Switzerland 968 8% 32 6% PW 27 5% P Madrid, Spain 938 8% 68 14% BEFGHIKLMN RSTUVX 26 5% Bangkok, Thailand 846 7% 10 2% 42 8% ADMNORX Istanbul, Turkey 837 7% 9 2% 13 3% 29 6% ABFKOX Singapore, Singapore 791 7% 8 2% 48 10% ACDEGHIJMO PQRSUWX Hong Kong, China 781 7% 22 4% N 41 8% ACDEGHJMN QRU Berlin, Germany 757 6% 40 8% IKLPRTW 36 7% IKLPRTW Toronto, Canada 730 6% 25 5% 55 61 11 11% 12% 2% AFGIKNOPRT ACFGHIKMN OPQRTV 44 35 77 9% 7% 15% BCGHIKLNTV IKLNTVX BCDEGHIJKL X MNQRSTVX 25 5% 97 101 19% 20% ADHILPTUW ADFHILNPTU W 26 5% 48 10% CHKS 68 64 14% 13% EFGLNPQRTU EFNPRTUWX WX 53 57 11% 11% BFKLNRT BFKLNRT 35 7% 56 11% P 58 12% BFKLNRT 34 7% 33 7% F 54 11% FKNOPRT 44 9% FNOPRT 28 6% F 24 5% NT 14 3% N 42 8% BGHIKLNTVX 6 1% 89 71 18% 14% ABCDEFGHIL ABCDEFGHIL MOPQRSUV MOPQRUVW WX X 52 23 10% 5% BFGIKLNTUX 22 4% 34 7% FGKLNT 34 7% ADORX 43 9% ADORX 33 7% ADORX 43 9% ADIMNORWX 31 6% ADORX 41 8% ADMORX 32 6% ABEFGIKNOQ STVX 19 4% AFOX 6 1% 17 3% FOX 43 9% ABEFGIKMN OPQSTVX 18 4% FOX 40 8% ABEFGIKMN OPQSTVX 17 3% D 6 1% 15 3% DU 10 2% 26 33 5% 7% ADEGJMOPU ACDEGJMOP X QUWX 18 4% N 21 4% NR 22 4% NR 89 18% ABCDEGHIJM NOPQRSUVW X 87 17% ABCDEGHIJKL MNOPQRSUV WX 23 5% 22 4% NR 21 4% N 47 9% ACDEGHJMN QRUWX 10 2% 13 3% N 48 28 30 28 46 23 57 10% 6% 6% 6% 9% 5% 11% DEFGIKLPRST PW PTW PW DEFGIKLNPRS P BDEFGIKLMN W TUW PRSTUWX 34 63 37 35 43 37 49 36 52 18 7% 13% 7% 7% 9% 7% 10% 7% 10% 4% JKLMPQRSV ACDEFHJKLM JKLMPQRSV JKLMPQRSV JKLMPQRSUV JLMPQRVW DHJKLMPQRS JKLMPQRSV ADHJKLMPQ LP W PQRSUVWX W W W UVW W RSUVWX 12 2% 30 6% DKLPRSTW 5 1% 6 1% 19 4% KLSW 21 4% KLSW 12 2% 20 4% APQV 16 3% QV 52 10% ABDEFGIJKL MOPQRSTU WX 24 5% AHPQV 24 5% APQV 106 21% ABCDEFGHIJK LMOPQRSTU VWX 1 * 4 1% 1 * 23 5% APQV 22 4% APQV 19 4% APQV 15 3% QV 46 9% ABCDEGHILM NPQRSUVW 25 5% AEHMPQV 14 3% V 23 5% AHPQV 29 6% AEHMPQV 33 7% ADEHILMPQR UV Osaka, Japan 526 4% 15 3% 28 6% CDEGHIJKMP QRSUVW 13 3% 12 2% 12 2% 16 3% 13 3% 9 2% 16 3% KW 14 3% 8 2% Cape Town, South Africa 491 4% 16 3% NT 9 2% N 39 8% ABDEFGJLMN OPQRTUX 14 3% NT 15 3% NQT 5 1% 16 3% FNQT Mecca, Saudi Arabia 451 4% 8 2% 2 * 6 1% 3 1% 3 1% 5 1% 5 1% Mexico City, Mexico 450 4% 45 9% BCEFGHIJKL MNQRSTUV WX 43 9% BCEFGHIJKL MNPQRSTVW X 12 2% LW 8 2% R 17 3% LNRT 31 6% BCFGHILNQR TUVWX 21 4% BFLNRT 6 1% 16 3% BLNRT 19 4% BFLNRT 11 2% KLNR 13 3% KLNR 19 4% IKLNR 9 2% KLNR 15 3% IKLNR 36 7% ADEFGJKLOP QRSTUW 52 10% BCEFGHIJKL MNPQRSTUV WX 16 3% KLPQRSW 15 3% IKLNR 22 4% KLPQRSW 20 4% KLPQRSW 10 2% L 20 4% KLPQRSW Shanghai, China 367 3% 11 2% NS 14 3% HNSX 19 4% HNSX 9 2% S 10 2% NS Moscow, Russia 351 3% 17 3% LNRTV 14 3% LNRTV 24 5% DEHLNRTVX 9 2% NRT 9 2% NRT Chicago, United States 337 3% 18 4% LPW 9 2% L 7 1% 21 4% BCEFGJLPQR W 10 2% L 8 2% Helsinki, Finland 320 3% 6 1% 4 1% 3 1% 10 2% DK 4 1% Seoul, South Korea 320 3% 5 1% 12 2% CGHIKMOS 20 4% ABDEFIKOPR SWX 3 1% Mumbai, India 313 3% 20 4% BDEFHIJLMN RTVWX 7 1% 35 7% ABCDEGHIJK MOPQRSUV WX 1 * Casablanca, Morocco 291 2% 18 4% DFKMNSX 12 2% KN Brussels, Belgium 290 2% 8 2% 9 2% Boston, United States 278 2% 9 2% 10 2% P Sao Paulo, Brazil 276 2% 6 1% 9 2% GM 5 1% 14 3% DFLNX 4 1% 9 2% DFN 13 3% KN 6 1% 14 3% DKN 38 12 13 8% 2% 3% ABDEFGHIKL KLPS KLPS MNOPQRSTU VWX 10 26 17 2% 5% 3% P ABCFGHJKLM FGLMPQSUV NPQRSUVW 12 2% L 9 2% BDEMOTX 15 3% LNRT 28 6% BFGILNRTX 24 5% BFILNRTX 6 1% N 15 3% IKLNR 3 1% 3 1% 12 2% LQW 7 1% L 1 * 16 3% DKL 5 1% 1 * 20 4% ADKLRSW 21 19 4% 4% ADEFJMOUW DEJMOUWX X 8 2% DO 98 20% ABCDEFGHIJK MNOPQSTUV WX 3 1% 41 17 8% 3% ABCDEFGHIJL DMOWX MNOPQSTU WX 18 22 4% 4% DEHJNSX DEHJMNOSX 16 3% K 13 3% NT 3 1% 51 54 10% 11% DHJKLMPQRS JKLMPQRSUV UVWX W 12 2% 5 1% 14 3% R 25 17 22 5% 3% 4% ABDEFGKLM ADEKMNORS ADEFGKLMN X OQRSX NOQRSTUX 7 6 6 1% 1% 1% ENO EO 7 1% 11 2% ANOR 8 2% ENO Guangzhou, China 155 1% 5 1% 2 * ‐ ‐ 4 1% C 1 * 6 1% CEHIN 2 * Tel Aviv, Israel 152 1% 9 2% KNTW 3 1% 5 1% 8 2% IKNTW 9 2% IKNRTW 28 6% ABCDEGHIJK MNQRSUVW X 5 1% 4 1% Warsaw, Poland 142 1% 2 * 5 1% R 11 2% ADKLNORTW 3 1% 5 1% LR 9 2% R 6 1% LNR Tehran, Iran 57 * ‐ ‐ 4 1% AEIS 1 * 1 * * * 1 * Karachi, Pakistan 26 * ‐ ‐ 1 * 1 * ‐ ‐ 3 1% D 36000 300% 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 11 2% LRS 6 1% R 2 * 29 6% FNT 40 8% 47 9% CHS 42 8% CHS 66 13% PR 47 9% 46 9% P 41 8% FKLNRT 64 13% BFKLNRT 60 12% BFKLNRT 38 8% F 48 10% FKNOPRT 11 2% 77 15% BCDEGHIJKL MNQRSTUVX 59 12% ACFGHIKMN OPRT 16 3% N 17 3% 17 3% 50 10% ABCDGILPQU VW 31 6% FLN 32 6% F 55 11% BEFGIKLMNR STUVX 33 7% FGLNT 39 8% ADORX 28 6% ADOR 17 3% DO 32 6% JMNR 51 10% DEFGIKLNPRS TUWX 9 2% 17 3% 25 5% P 14 3% 18 4% LP 4 1% 82 16% ABCDEGHIJKL MNOPQRSUV WX 17 3% 10 2% 27 5% JMNR 40 8% CDEGHJMNR 31 6% JMNR 33 7% LPRTW 42 8% IKLPRTW 16 3% 34 7% IKLPRTW 10 2% 11 2% 38 8% JKLMPQRSV W 45 29 9% 6% JKLMPQRSUV LMPQRVW W 39 52 8% 10% ADFMOPQRU ACDFGJKLMO W PQRUW 9 2% 29 6% JMNR 24 5% ADOQRW 41 8% ADFMOPQR W 9 2% 43 9% ADFGJLMOP QRUW 24 5% ADHJNRX 21 4% N 26 5% ADHJNRX 12 2% N 5 1% 32 6% ADIKLMPRST W 25 5% AHPQV 60 12% ABCDEGHIJKL MNOPQRSTU VW 20 4% DEHKPW 28 62 6% 12% DKLPRSTW ABCDEFGHIJK LMOPQRSTU WX 37 18 4 7% 4% 1% ABDEHILMPQ AQV RSUV 60 12% ABCDEFGHIJK MOPQRSUV WX 4 1% 17 3% KW 9 2% 8 2% 13 3% NT 22 4% FNQT 27 5% BDEFJLMNOP QTUX 2 * 6 1% 5 1% 21 4% BFLNRT 5 1% 18 4% BLNRT 14 3% LNR 52 10% ABCDEFGHIJK MNOPQSTUV X 17 3% BLNRT 15 3% LNRT 16 3% IKLNR 13 3% KLNR 32 6% BCEGHIJKLM NQRSTVWX 12 2% N 11 2% KLNR 15 3% IKLNR 5 1% 19 4% KLPQRSW 13 3% LQW 38 8% ADEFGJKLOP QRSTUW 3 1% 30 6% ADEFJKLOPQ RSUW 13 3% NT 2 * 8 2% L 7 1% L 16 3% ADKL 29 6% ABDFJKLOPQ RSTW 24 5% ADKLRSW 7 1% L 25 5% ABDKLPQRS W 62 12% ABCDEFGHIJK LMNOPQSTU WX 12 2% S 13 3% DOX 11 2% DOX 11 2% DOX 7 1% D 4 1% 3 1% 15 3% HNSX 16 3% HNSX 5 1% 2 * 12 2% LNRT 36 7% ABCDEGHIJK MNOQRSUW X 2 * 41 8% ABCDEFGHIJL MNOQSTUW X 23 5% DHNSX 8 2% 11 2% L 6 1% D 14 3% DMOX 1 * 26 5% ADEFJMNOST UWX 13 3% DOX 12 2% NSX 4 1% 8 2% 22 4% DEHJMNOSX 15 3% HNSX 42 8% ABCDEGHIJKL MNOPRSTUV WX 9 2% 13 3% BKLNQRS 5 1% 16 3% KLNQRSV 17 3% BKLNQRSUV 20 4% ADEKMNOQR SX 7 1% EO 6 1% R 9 2% OR 7 1% OR 4 1% 1 * 6 1% EO 28 6% ABCDEFGHIJK MNOPQSTUV WX 26 5% ABCDEGHIJK MNQRSUVW X 12 2% BGIKNORTW 7 1% ENO 2 * * * 4 1% C 1 * 2 * 41 8% FNT 217 18 19 33 15 165 43% 4% 4% 7% 3% 33% ABCDEFGHIJK O FOX ABEFGIKNOP ABCDEFGHIJK LMNOPQSTU QSTVX LMNOPQSTU VWX VX 29 30 68 8 33 18 6% 6% 14% 2% 7% 4% ADEGJMOUX ADEGJMOPU ABCDEGHIJM ADEGJMOPU ADU X OPQRSUVWX X 22 31 4 34 3 7 4% 6% 1% 7% 1% 1% ABDEFIKLOP ABDEFHIKLO ABDEFHIKLO RSWX PRSTUVWX PRSTUVWX 4 5 70 2 20 2 5 7 15 3 1% 1% 14% * 4% * 1% 1% 3% 1% ABCDEFGHIJK ACDEGHIJKM CEGHIKMOS MNOPQRSUV OPQSUVWX U WX 9 6 77 4 7 2 18 39 9 7 23 2% 1% 15% 1% 1% * 4% 8% 2% 1% 5% DFN ABCDEFGHIJL N BDFJLMNTVX ABCDEFGHIJL N BDEFGHIJLM MNOPQRSTU MNOQRSTUV NQRTVWX VWX WX 10 11 3 8 8 3 13 34 12 41 6 2% 2% 1% 2% 2% 1% 3% 7% 2% 8% 1% KN KN K KN ABCDEFGHIJK KN ABCDEFGHIJK LMNOQSTUV LMNOQSTUV WX WX 11 29 5 3 8 15 12 4 9 9 4 2% 6% 1% 1% 2% 3% 2% 1% 2% 2% 1% KLP ABDEFHIKLM KLPS L NOPQRSTUW X 21 13 14 6 7 11 15 2 6 11 4 4% 3% 3% 1% 1% 2% 3% * 1% 2% 1% ABCFGHLMN FPSUV FGPSUV P P FPSUV P PQSUVW 9 2% LR 116 23% ABCDFKLNOP QRSUW 28 6% NT 13 3% DKL 9 2% D 11 2% FPSU 107 21% ADEFGHILNO PQSTUW 11 2% L 4 1% 15 3% BKLNQRSUV 47 9% 71 14% DOPQR 26 5% P 68 61 44 14% 12% 9% ABCDEGHIJM ABCDEGHIJM ADIMNORWX NOQRUVWX NORUWX 10 2% 8 2% 20 4% 154 31% ABCDEFGHIJK LMNOPQRST UWX 103 21% ADFKLOPQRS UW 15 3% DKL 33 7% ABDEFHIKLO PRSTUVWX 8 2% M 3 1% 35 7% FLNT 97 19% ABCDEFGHIJK LMNOPQRTU VWX 4 1% 10 2% DK 2 * 54 67 11% 13% ABCDGILPQU ABCDFGHILM VW OPQRUVWX 14 3% NT 6 1% 6 1% R 63 13% ACFGHIKMN OPQRTV 56 11% BCEGHIKLNR STVX 6 1% N 36 7% ABCEFGHIJL MNPQRSTUV W 6 1% 4 1% 11 2% 9 2% N 13 3% L 8 2% EO 29 6% F 36 7% LNTVX 11 2% N 13 3% L 3 1% 12 2% 60 12% AFGIKNOPRT 11 2% 2 * 6 1% 34 7% FLN 55 11% BFKLNRT 9 2% 26 5% BCEFGHJLMN PQRSTUVW 268 2% 20 4% 33 7% LNTVX 37 7% PVW 5 1% 14 3% 8 2% 188 2% 88 18% BCEFGHIJKL MNRTUVWX 9 2% 19 4% BCEJLPQRW 6 1% 176 209 85 104 35% 42% 17% 21% ABCDEFGHJK ABCDEFGHIJK LPQR FJLPQR LNOPQRSTW LMNOPQRST X WX 107 98 142 123 21% 20% 28% 25% HIKLNRT KRT BCDFGHIJKL CDFGHIJKLM MNORTUV NRT 61 12% DOPQR 20 4% KW 15 3% LPW 11 2% LNQRS 1001 500 124 25% HINRV 71 14% APW 21 4% APQV 18 4% ELNRTV 3 1% United States X 508 500 148 30% CHIJKNRTV 68 14% W 17 3% V 21 4% DEHLNRTVX 18 4% KLNQRSV Turkey W 502 500 64 13% 95 19% ADLOPQRSU W 6 1% 3 1% 9 2% Sweden V 1015 500 126 25% HINRV 50 10% R 4 1% 24 16 180 5% 3% 36% ABCDEFGHIJK BDEGHIJMN ABCDEFGHIJK MNOSTUVX OSTUX LMNOPQSTU VWX 23 4 52 36 15 1 5% 1% 10% 7% 3% * BFILNRTX BCDEFGHIJKL BCEFGHILNQ LNRT MNQRSTUV RTUVWX WX 9 2 54 22 12 2 2% * 11% 4% 2% * KLNR BCEFGHIJKL BGIKLMNRW KLNR MNPQRSTUV WX 36 33 12 6 3 4 7% 7% 2% 1% 1% 1% ABDEFGHIJKL ADEFGJKLOP L OPQRSTUW QRSTUW 23 24 5% 5% ABDKLPRSW ABDKLPQRS W Spain U 80 16% APW 9 2% 23 5% DEHLNRSTUV X 15 3% DFKMNSX 28 6% 13 3% K 3 1% 13 3% DKN 61 12% 6 1% 15 3% LNRTV 20 4% ABDFHIKLMP QRSWX 109 22% FJLPQR 114 23% HIKLNRT 9 2% 15 3% LNRTV 4 1% 115 23% FJLPQRW 20 4% KLSW 17 3% DEHLNRTVX 7 1% 22 4% 19 4% N 9 2% NRT 8 2% N 507 500 108 22% HIV 29 6% ADHJNRX 9 2% 11 2% DFLNX 503 500 150 30% CHIJKNRTVX 12 2% N 15 3% HNSX 29 20 6% 4% ABDEFIKLOP ABDEFIKLOP RSUVWX RSWX 3 5 1% 1% 505 500 92 18% 25 5% NR 31 38 6% 8% ADEHJNORX ADEHIJKMNO RTX 6 1% Jakarta, Indonesia Table of Contents 12 2% KLNQRS 50 14 10% 3% ABCDEGHIJKL HNSX MNOPQRSUV WX 24 24 5% 5% DEHLNRTVX BDEHLNRSTU VX 13 3% NT 70 14% ABCDEFGHIJK MOPQRSUV WX 26 14 5% 3% BDEFGJLMN NT OPQTUX 4 1% 23 23 5% 5% AJKLPQRSUW AJKLPQRSUW Budapest, Hungary Sigma 29 6% BCEGHIJKLM NPQRSTUVW X 16 7 3% 1% AEKMNORS OR 62 32 12% 6% ABCDEFGIJKL ABDEFGJLMN MNOPQRTUV OPQRTUX WX 4 6 1% 1% 42 8% BCEFGHIJKL MNOPQRSTU VWX 3 1% 12 2% ANOR 7 1% 15 3% DMOWX 32 6% LPRTW 40 36 8% 7% CDEGHJMNR CDEGHJMNR 19 4% KLSW 8 2% 8 2% 5 1% 10 2% 537 4% 9 2% DO 17 3% N 15 3% N Washington, United States 2 * 18 4% DU 2 * 22 4% KLPRSW 16 3% DMOX 15 3% D 40 8% ADFGJMOPQ RUW 16 3% KLSW 16 3% DMOWX 11 2% 21 4% DHJNX 37 7% ADEFIKLMPQ RSTW 10 2% DO 56 11% ACDEGHIJMO PQRSUVWX 19 4% DQRW 26 5% KLPRSTW 392 3% 15 3% D 31 6% ADEHJNORX 18 4% KLSW Kuala Lumpur, Malaysia 18 4% O 28 6% ADOPQRW 538 4% 37 28 7% 6% ABDEFIJKLM ABDFJKLPQR NOPQRSTWX STW 20 4% FOX 21 4% DHJNX Stockholm, Sweden 12 2% L 4 1% 32 6% ADFMOPQR W 18 4% HN 19 4% ADKLRSW 20 4% AFOX 9 2% N 48 10% ADFGJKLMOP QRUW 12 2% N 4 1% 26 5% ABFKOX 23 5% DQRW 10 2% 25 5% DHJNX 35 7% ABDEFIJKLOP QRSTW 51 46 10% 9% ACDEGIMNO ADMNORWX RWX 17 3% LP 27 5% ADHJNRX 12 2% DKL 7 1% 5 1% 12 2% 42 8% FOR 26 5% ADOR 37 7% LPRTW Saudi Arabia South Africa South Korea R S T 61 225 66 2 52 12% 45% 13% * 10% CFGNPTVWX ABCDEFGHIJK CFGNOPTVW FGNTVX LMNOPQSTU X VWX 67 31 26 95 60 13% 6% 5% 19% 12% CEGHIJKPRSV ABCDEFGHIJK CEGHJKPRSX X MPQRSUVW X 48 35 58 42 47 10% 7% 12% 8% 9% PR P 25 5% ADOR 21 4% LPQ 12 2% N 6 1% 29 6% F 40 8% DGIKLPRSTW 708 6% 396 3% 37 7% ABEFGIKNOP QSTVX 20 4% 18 4% 27 52 65 5% 10% 13% ADFOPQRW ACDFGJKLMO ACDEFGJKLM PQRUW NOPQRSUVW X 20 4% DHJNX 40 8% 70 128 42 14% 26% 8% BCDEGHIJKL ABCDEFGHIJK GHIKLNTVX MNQRSTVX LMNOQRSTU VWX 46 91 39 14 23 9% 18% 8% 3% 5% BCDGIPQUV ABCDEFGHIK IPVW W LMOPQRSTU VWX 38 16 77 54 49 8% 3% 15% 11% 10% BFGKLNT BEFGHIKLMN BEFGIKLNTUV BFGIKLNTUX QRSTUVX X 23 5% P 584 5% Oslo, Norway 16 3% 129 90 26% 18% ABCDEFGHIJL ABCDEGHIJM MNOPQRSTU NOPQRSUVW VWX X 48 48 10% 10% ACDEGHJMN ACDEGHJMN QRSUWX QRUX Beijing, China 406 3% 34 7% PW 58 47 12% 9% ABCDEGHIJM ADIMNORWX NORUWX Auckland, New Zealand 118 30 10 24% 6% 2% ABCDEGHIJKL ADEHIJNORX N MNOPQRSTU VWX 17 24 40 3% 5% 8% K KLPRSTW ABDEFGIKLM OPQRSTUW 46 9% R 85 58 211 85 39 17% 12% 42% 17% 8% ABCDEGHIJK CEGHJKPRSX ABCDEFGHIJK BCDEGHIJKM MPRSUVWX LMOPQRSTU PRSUVWX VWX 70 47 58 46 47 30 14% 9% 12% 9% 9% 6% EFGLNOPQRT PR P UWX 17 19 49 6 75 89 101 3% 4% 10% 1% 15% 18% 20% NRT NRT BFKLNRT BCFGKLMNRT BCEFGHIJKL ABCEFGHIJKL V MNRTUVWX MNRTUVWX 44 9% BGHIKLNTVX 42 8% BFGKLNT 404 3% 39 8% FNT 53 11% FKNOPRT 40 8% DIPQUVW Buenos Aires, Argentina 41 8% FNT 22 4% NT 22 4% Copenhagen, Denmark 71 14% CEFGINOPTU VWX 40 8% FNOR 32 6% PW 12 2% 53 11% FGNTVX 25 5% LNTVX 12 2% 61 33 12% 7% ACDFGJKLMN ADFMOPQR OPQRSUWX W 39 8% 45 9% FKNOPRT 39 8% PVW 37 7% 39 8% 12 2% T Russia Q 190 151 52 38% 30% 10% ABCDEFGHIJK BCDFGHIJKL LMNOQRSTU MNORSTUVX VWX 49 83 101 10% 17% 20% AHPW ADHILPTUW 104 82 21% 16% ABCDFKLNOP DLOPQRSU QRSUW 26 5% LNTVX 38 8% BFGKLNT 90 18% LPQR 62 12% DOPQR 38 8% FOR 51 10% ABCDGILPQU VW 51 78 10% 16% BFGIKLNTUX BCEFGHIJKL MNPQRSTUV WX 32 7 6% 1% ADORX Poland P 504 504 501 500 500 500 171 179 206 34% 36% 41% BCHIJKMNRT BCHIJKMNRT BCEHIJKMNR UVX UVWX STUVWX 79 16% KR 108 112 137 102 75 22% 22% 27% 20% 15% ABCDFKLNOP ABCDFKLNOP ABCDFGHJKL ABDFKLOPQR DOPQRS QRSUW QRSUW MNOPQRSTU SUW VWX 37 86 54 65 82 7% 17% 11% 13% 16% FNT BCEFGIJLNOP CFGNTVX CFGNOPTVW CEFGILNOPQ QTUVWX X TUVWX 166 134 33% 27% ABDEFHJKLN AEFHJKLOPQ OPQRSTWX RTWX Mexico O 101 20% FLPQR 37 7% FNT 36 7% F 1008 500 97 19% IV 93 19% KRT 70 14% 88 18% BCDEGHIJKL MNQRSTUVX Japan N 1012 500 139 28% HIJKNRTV 150 30% ADEFHJKLOP QRSTWX 67 13% DOPQR 995 8% Italy M 504 500 185 37% BCHIJKMNRS TUVWX 66 13% LPR 129 26% ABCDFGJKLM NOPQRSTUW 983 8% Indonesia L 1002 500 118 24% HINV 82 16% K 88 18% ADHPW Cairo, Egypt India K 508 500 109 22% HIV 127 25% BCDFGHIJKL MNRT 43 9% Amsterdam, The Netherlands Hungary J 1004 500 69 14% 96 19% FLPQR 70 14% APW 71 67 14% 13% CEFGNOPTV CEFGNOPTV WX WX Great Britain I 1005 500 80 16% 94 19% KRT 80 16% DOPQRS 75 15% DOPQRS Germany H 1 * 3 1% 15 16 3% 3% BCDEHIJKMN ABCDEGHIJK QRSUVX MNQRSUVX 8 2% IKNTW 3 1% 7 1% KNT 1 * 5 1% KNT 1 * 2 * 8 2% ADKLNRTW 7 1% ADKLNRTW 10 2% ADKLNRTW 3 1% 1 * 5 1% R 2 * 2 * 1 * 2 * * * 3 1% 2 * 1 * 1 * 1 * 2 * 1 * 1 * 3 1% DJPTW 2 * D ‐ ‐ 2 * 2 * * * * * 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 5 1% ABDGJNPQRS TWX 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% 4 1% 1 * 4 1% 22 4% DEHLNRTVX 9 2% NRT 15 3% LPW 10 2% 6 1% 10 2% 7 1% 38 8% ABCDEFGHIJK LMNPQRSTU VW 9 2% D 18 18 4% 4% ABDFKOPRS ABDEFIKLOP WX RSWX 79 5 16% 1% ABCDEFGHIJK MNOPQRSUV WX 6 14 1% 3% DFJLNX 15 3% DFKNSX 6 1% 9 2% K 8 2% 15 3% KLPS 15 3% L 10 2% L 11 2% KLP 17 3% FGLMPQSUV 5 1% 3 1% 8 2% R 7 1% R 4 1% * * 6 1% 13 3% ANOR 14 3% AEKMNORS 38 8% ABCDEFGHIJK MNOPQSTUV WX 1 * 7 1% 5 1% 8 2% ENO 4 1% 20 4% ABCDEGHIJK MNQRSUVW X 1 * 3 1% 1500 300% 6 1% 5 1% 8 2% 9 2% OR 1500 300% 6 1% 7 1% 12 2% KLP 13 3% BDENOX 1 * 4 1% 5 1% 3 1% 15 18 2 13 3% 4% * 3% BCGIKMNOR BCDEFGHIJK BGIKNORTW TVW MNORTUVW X 22 15 ‐ 4 4% 3% ‐ 1% ABDEGHIJKL ABDEGKLMN MNORSTUV ORSTUW WX 5 5 15 ‐ 1% 1% 3% ‐ AEIS AEIS ABCDEFGHIJK LMNOPSTUW X ‐ 1 ‐ ‐ ‐ * ‐ ‐ 1500 300% 15 3% L 13 3% LNRTV 1500 300% 9 44 2% 9% P ABCDEFGHIJK LMNOPQRST UVW 15 14 3% 3% BKLNQRSUV BKLNQRSUV 27 20 5% 4% ABDEFGKLM ADEFKMNOQ NOQRSX RSX 4 5 1% 1% 1 * 8 2% OR 4 1% 7 1% CEHINQ 3 1% 8 2% IKNTW 3 1% 2 * 7 1% KNTW 2 * 6 1% LR 5 1% 2 * 7 1% LNR 1 * 2 * 4 1% 1 * 4 1% AEINS ‐ ‐ 3 1% D 2 * ‐ ‐ 1 * 1500 300% 1500 300% 1500 300% 1500 300% 1500 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B/C/D/E/F/G Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D/E/F/G Minimum Base: 30 (**), Small Base: 100 (*) Total North A LATAM B Europe C APAC D G‐8 E BRIC F Middle G Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 18147 12000 3348 28% 2409 20% 375 19% London, United Kingdom 1983 17% 308 21% D 228 15% Sydney, Australia 1879 16% Abu Dhabi, United Arab Emirates 1364 11% Tokyo, Japan 1364 11% 84 8% 1231 10% 94 9% 239 12% ADE 212 11% ACG 215 11% 332 22% ABCDEF 105 7% Los Angeles, United States 7551 4000 1065 27% C 960 24% ABDFG 831 21% D 679 17% B 828 21% BCDFG 400 10% AD 537 13% ACFG 426 11% 1516 1500 390 26% 2588 22% 5539 3500 1042 30% CEG 631 18% G 601 17% 3521 2000 725 36% ACDEG 339 17% Rome, Italy 2016 1500 559 37% ACDEG 308 21% FG 329 22% DF 199 13% 7065 4500 1070 24% New York City, United States 2011 1000 287 29% C 200 20% FG 250 25% BCDEFG 195 19% BDEFG 245 24% BCDEFG 78 8% Rio de Janeiro, Brazil 1196 10% Amsterdam, The Netherlands 995 8% 156 10% D 127 8% 983 8% 433 11% D 358 9% DF 214 5% 214 11% D 141 7% Cairo, Egypt 118 12% D 120 12% BCDEFG 51 5% Zurich, Switzerland 968 8% 188 9% ADE 158 8% 146 10% ADE 108 7% Madrid, Spain 938 8% Bangkok, Thailand 846 7% Istanbul, Turkey 162 8% D 154 8% AB 68 3% Singapore, Singapore 125 8% D 108 7% AB 400 27% ABCDEF 78 5% ABC 73 5% 143 10% 194 13% ACDE 198 13% ACFG 161 11% 235 16% ACDEFG 111 7% 202 13% ACDEFG 96 6% 1227 27% ABDEFG 922 20% D 792 18% BG 846 19% BDFG 469 10% AD 372 8% 490 11% 497 11% D 391 9% DF 382 8% ADE 312 7% 222 15% ACDEFG 24 2% 837 7% 100 10% BCFG 71 7% D 51 5% B 28 3% 791 7% 25 2% 24 2% Hong Kong, China 781 7% 51 5% 84 6% Berlin, Germany 757 6% Toronto, Canada 730 6% Auckland, New Zealand 708 6% 105 7% G 123 8% CFG 33 2% Beijing, China 584 5% 64 6% G 81 8% CDFG 91 9% BCDEFG 30 3% Stockholm, Sweden 538 4% Washington, United States 537 4% 55 4% G 51 3% Osaka, Japan 526 4% 47 3% 116 3% Cape Town, South Africa 491 4% 54 5% BDFG 76 8% BCDEFG 32 3% G 28 3% D 5 * 329 7% DG 252 6% G 297 7% BFG 192 4% AB 270 6% BDFG 158 4% 41 3% 219 5% ABDEF 62 1% A 184 4% DEG 135 3% DEG 208 5% BDFG 221 5% BDFG 163 4% ABE 134 3% ABE 147 3% A 106 2% Mecca, Saudi Arabia 451 4% Mexico City, Mexico 450 4% 45 3% 39 3% 12 1% Buenos Aires, Argentina 406 3% Copenhagen, Denmark 404 3% Oslo, Norway 396 3% Kuala Lumpur, Malaysia 392 3% 35 4% D 30 3% DE 50 5% BDFG 44 4% BDFG 14 1% 128 9% ACDEFG 149 10% ACDEFG 39 3% G 26 2% Shanghai, China 367 3% 15 1% 28 2% 48 3% A 75 5% CDEFG 14 1% 13 1% Moscow, Russia 351 3% 18 2% Chicago, United States 337 3% Helsinki, Finland 320 3% Seoul, South Korea 320 3% 48 5% CDEFG 18 2% B 11 1% Mumbai, India 313 3% 14 1% 21 2% F 24 2% 42 3% AE 37 2% DF 32 2% 49 3% CDG 88 6% ACDEFG 11 1% 16 1% Casablanca, Morocco 291 2% Brussels, Belgium 290 2% Boston, United States 278 2% Sao Paulo, Brazil 276 2% Budapest, Hungary 268 2% 61 6% BCDEFG 27 3% DG 14 1% Jakarta, Indonesia 188 2% 6 1% 11 1% 23 2% ACE 19 1% Guangzhou, China 155 1% 4 * Tel Aviv, Israel 152 1% 16 2% Warsaw, Poland 142 1% Tehran, Iran 57 * 12 1% BG 5 * 4 * 4 * BG 3000 300% * * 4500 300% Karachi, Pakistan Sigma Table of Contents 26 * 36000 300% 6 * 357 8% DE 339 8% ABE 239 5% ABDEF 168 4% AB 239 5% 165 4% ABFG 40 1% 113 3% AE 125 3% DEF 150 3% BDEFG 78 2% 569 16% B 496 14% BFG 291 8% 604 17% ABCEFG 346 10% 189 5% 245 7% 202 6% 352 10% BCFG 162 5% 324 9% ABCEG 124 4% 497 14% ABCEFG 334 10% ABCEG 201 6% G 231 7% FG 235 7% BFG 256 7% ABCEG 139 4% G 190 5% BC 302 9% ABCEFG 65 2% 136 4% ABCEF 64 2% 63 2% 95 3% FG 83 2% 121 3% ABE 159 5% ABCEG 103 3% A 82 2% 104 3% ABG 228 7% ABCEFG 107 3% AE 50 1% 61 2% 66 2% 94 2% D 158 4% ABDEFG 61 1% A 35 1% E 59 1% 50 1% 59 2% B 60 2% AB 80 2% ACEG 42 1% 81 2% BDG 18 * 356 9% BC 273 7% D 256 6% AB 169 4% AB 182 5% ABC 187 5% 284 7% DG 295 7% CFG 303 8% BCFG 152 4% B 227 6% BDFG 182 5% C 207 5% ABCFG 159 4% ABDF 43 1% A 126 3% D 84 2% 189 5% BDFG 188 5% BDFG 102 3% AB 80 2% 135 3% A 130 3% CDG 164 4% ABDFG 53 1% C 62 2% 83 2% DF 98 2% D 123 3% CDG 84 2% DG 86 2% AB 49 1% A 19 * 324 16% B 224 11% 242 12% ABCEG 180 9% ABCEG 126 6% G 101 5% G 63 3% 222 15% 149 10% 140 9% 58 4% 43 3% 52 3% 189 9% ABCDEG 58 3% G 105 5% BC 50 2% 67 4% AB 20 1% 51 3% 138 9% ABCDEF 235 16% ABCDEF 39 3% 34 2% ABE 75 4% D 86 4% ACDEG 36 2% G 34 2% 64 3% AB 92 5% ABCEG 91 5% ACDEG 64 3% G 45 2% BG 56 3% ABCEG 91 5% ABCDEG 26 1% 33 2% 62 4% 28 2% 29 2% 13 1% 22 1% 81 5% ABCDEF 31 2% 36 2% 26 2% 18 1% 24 2% C 37 2% AE 57 4% ADEF 24 2% 48 2% 24 2% 57 3% DG 28 1% 18 1% 25 1% 26 2% B 50 3% ABCDEF 12 1% 56 1% 36 2% ACEG 33 2% 37 1% BG 15 * 56 1% BG 15 * 29 1% BG 9 * 13 * 9 * 6 * 13500 300% 10500 300% 13 * G 12000 300% 16 1% BCDE ‐ ‐ 6000 300% 4500 300% 16 1% 6 * Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Argentina Total Argentina Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 505 500 182 36% 229 245 84 34% 276 255 98 39% 219 248 90 36% 155 141 49 34% Rome, Italy 128 26% 73 30% 55 21% 60 24% 39 28% New York City, United States 92 18% 39 16% 53 21% 55 22% 21 15% Cairo, Egypt 88 18% 38 16% 50 19% 47 19% 24 17% Rio de Janeiro, Brazil 72 14% 40 16% 32 12% 10 7% Abu Dhabi, United Arab Emirates 71 14% 40 16% 31 12% 48 19% D 17 7% Madrid, Spain 68 14% 35 14% 33 13% 43 17% Sydney, Australia 62 12% 33 13% 29 11% 19 8% Tokyo, Japan 60 12% 37 15% 24 9% 34 14% Los Angeles, United States 54 11% 21 8% 34 13% London, United Kingdom 48 10% 17 7% 31 12% 40 16% D 27 11% 29 21% C 13 9% 26 19% C 15 11% 6 4% 13 9% Mexico City, Mexico 45 9% 13 5% 7 5% 43 9% 20 8% 33 13% A 23 9% 27 11% Buenos Aires, Argentina 16 7% 18 12% Sao Paulo, Brazil 42 8% 18 7% 24 10% 24 10% Berlin, Germany 40 8% 23 9% 18 7% 24 10% 15 10% E 9 7% Amsterdam, The Netherlands 36 7% 10 4% 16 6% 11 8% Toronto, Canada 34 7% 26 11% B 19 8% 15 6% 15 6% 7 5% Zurich, Switzerland 32 6% 13 5% 18 7% 9 4% 12 8% Hong Kong, China 22 4% 5 2% 13 5% 8 5% 10 4% 6 4% 2 1% Mumbai, India 20 4% 7 3% 17 7% A 13 5% Casablanca, Morocco 18 4% 6 3% 12 5% Stockholm, Sweden 18 4% 4 2% 3 1% Chicago, United States 18 4% 14 6% B 13 5% 8 6% C 7 5% 5 2% 11 4% 6 4% Moscow, Russia 17 3% 10 4% 7 3% 11 4% 5 4% Cape Town, South Africa 16 3% 11 4% 6 2% 6 2% 8 6% Osaka, Japan 15 3% 2 1% 6 5% 12 2% 9 4% 13 5% A 3 1% 6 2% Auckland, New Zealand 6 3% 4 3% Beijing, China 12 2% 7 3% 5 2% 4 2% 4 3% Copenhagen, Denmark 12 2% 4 2% 8 3% 3 1% 3 2% Shanghai, China 11 2% 4 2% 7 3% 3 1% 5 4% Kuala Lumpur, Malaysia 10 2% 8 3% 2 1% 4 2% 3 2% Bangkok, Thailand 10 2% 7 3% 4 1% 3 1% 6 4% Istanbul, Turkey 9 2% 5 2% 4 1% 3 1% 4 3% Tel Aviv, Israel 9 2% 4 2% 5 2% 6 3% 2 1% Boston, United States 9 2% 1 * 4 2% 2 1% Brussels, Belgium 8 2% 7 3% B 4 2% 4 1% 3 1% 1 1% Washington, United States 8 2% 3 1% 5 2% 5 2% * * Singapore, Singapore 8 2% 5 2% 3 1% 5 2% 2 2% Mecca, Saudi Arabia 8 2% 4 2% 4 1% 3 1% 2 1% Oslo, Norway 6 1% ‐ ‐ 4 2% * * Jakarta, Indonesia 6 1% 4 2% 6 3% A 3 1% 2 1% 4 3% Helsinki, Finland 6 1% 2 1% 3 1% 5 2% 1 1% Seoul, South Korea 5 1% 1 * 5 2% 4 2% 2 1% Guangzhou, China 5 1% 1 * 4 1% 2 1% 1 1% Budapest, Hungary 3 1% 2 1% 1 * * * 1 1% 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ 1500 300% 735 300% 765 300% 745 300% 424 300% Warsaw, Poland Sigma Table of Contents 50 to 64 E Low F Household Income Medium G 131 111 43 39% * 29 26% * 16 15% * 17 15% * 14 13% * 24 22% C* 12 11% * 16 14% * 11 10% * 9 8% * 8 7% * 11 10% * 9 9% * 4 3% * 7 6% * 9 8% * 13 12% * 11 10% C* 2 1% * 4 4% * 8 7% C* 8 8% C* * * * 1 1% * 2 2% * 3 2% * 2 2% * 5 4% * 5 4% * 3 3% * 3 3% * 1 1% * 1 1% * 1 1% * 3 2% * 4 4% * 3 3% * ‐ ‐ * 3 3% * 2 2% * ‐ ‐ * * * * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * 332 300% 235 272 102 37% 208 190 67 35% 71 26% 49 26% 60 22% 27 14% 56 21% 27 14% 40 15% 26 14% 23 8% 41 15% 37 20% F 21 11% 35 13% 19 10% 33 12% 22 12% 32 12% 20 11% 23 8% 20 11% 28 10% 15 8% 26 9% 16 8% 29 11% 12 6% 24 9% 13 7% 14 5% 19 10% 17 6% 15 8% 13 5% 17 9% 11 4% 9 5% 13 5% 6 3% 9 3% 7 4% 7 3% 6 3% 12 4% 6 3% 11 4% 5 3% 4 2% 8 3% 11 6% F 5 3% 6 2% 6 3% 4 2% 6 3% 4 2% 6 3% 6 2% 4 2% 2 1% 5 2% 8 4% F 4 2% 3 1% 3 2% 7 3% 1 1% 2 1% 6 3% 3 1% 3 2% 4 1% 3 2% 3 1% 4 2% 4 2% 3 1% 2 1% 3 2% 4 1% 3 1% 2 1% 3 2% 5 2% 1 * ‐ ‐ 3 1% 5 2% F ‐ ‐ 2 1% ‐ ‐ 817 300% 571 300% High H 62 37 14 37% * 8 21% * 5 14% * 5 14% * 6 17% * 10 28% F* 6 15% * 7 18% * 4 12% * 2 5% * 5 13% * 2 6% * 2 5% * 1 2% * 3 7% * 2 6% * 2 5% * 1 4% * 2 6% * * 1% * 2 6% * 4 12% FG* ‐ ‐ * 1 2% * 1 3% * 2 4% * * 1% * 2 5% * 1 2% * 1 2% * 1 2% * 1 4% * 3 9% FG* ‐ ‐ * * 1% * 1 4% * 1 3% * ‐ ‐ * * 1% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 112 300% Marital Status Married Other I J Low K Education Medium L High M 185 163 67 41% 320 337 115 34% 197 327 117 36% 158 118 44 37% 150 55 21 39% 257 236 85 36% 248 264 97 37% 43 26% 85 25% 85 26% 27 23% 16 28% 66 28% 62 23% 24 14% 68 20% 59 18% 24 21% 9 16% 37 16% 55 21% 29 18% 59 18% 57 17% 23 20% 8 14% 42 18% 46 17% 21 13% 51 15% 44 13% 22 18% 7 12% 30 13% 42 16% 42 26% J 12 8% Chief Income Earner Yes No N O 29 9% 39 12% 22 19% 9 17% 35 15% 35 13% 47 14% 14 12% 6 11% 25 11% 42 16% 23 14% 55 16% I 39 12% 39 12% 15 13% 7 13% 37 15% 25 9% 23 14% 37 11% 42 13% 13 11% 5 9% 26 11% 34 13% 10 6% 45 13% I 33 10% 40 12% M 21 6% 11 9% 3 5% 19 8% 36 14% 10 18% K 4 8% 26 11% 22 8% 36 11% L 31 10% 17 14% K 5 4% 14 6% 8 7% 4 7% 22 9% 32 12% N 21 8% 5 4% 1 2% 18 8% 24 9% 10 8% 3 6% 18 8% 23 9% 2 4% 21 9% 16 6% 1 3% 21 9% 14 5% 6 11% K 2 3% 21 9% 11 4% 5 2% 15 9% 15 9% 30 9% 16 10% 27 8% 8 5% 34 10% 10 6% 31 9% 36 11% LM 27 8% 13 8% 23 7% 20 6% 15 9% 20 6% 23 7% 14 8% 18 5% 18 5% 14 12% M 10 8% M 8 7% 5 3% 18 5% 16 5% 4 4% 5 3% 15 4% 15 4% 4 3% 1 3% 8 4% 17 7% N 11 4% 8 5% 11 3% 9 3% 5 4% 4 6% 13 6% 5 2% 8 5% 10 3% 10 3% 5 5% 3 5% 13 5% 5 2% 3 2% 15 4% 14 4% 2 2% 1 2% 6 3% 11 4% 5 3% 12 4% 9 3% 6 5% 2 4% 8 4% 9 3% 4 3% 12 4% 12 4% 2 2% 2 4% 8 3% 8 3% 4 3% 11 3% 13 4% 1 1% 1 1% 7 3% 7 3% 3 2% 9 3% 9 3% 1 1% 5 2% 8 3% 9 6% J 3 2% 3 1% 8 2% 2 2% 3 5% L 2 3% 8 3% 4 2% 8 2% 6 2% 3 3% 2 4% 6 3% 5 2% 2 1% 10 3% 10 3% 1 1% 1 2% 7 3% 5 2% 4 3% 6 2% 9 3% 1 1% 1 2% 7 3% 4 1% 3 2% 8 2% 5 2% 3 3% 2 4% 1 1% 3 2% 6 2% 2 1% 3 2% 5 2% 5 2% 4 3% K 3 3% 3 6% K 1 1% 9 4% O 3 1% 2 1% 7 3% 1 1% 7 2% 7 2% 1 1% 1 1% 4 2% 5 2% 2 1% 6 2% 3 1% 3 3% 5 2% 3 1% 1 1% 7 2% 5 2% 1 1% 2 3% K 1 3% 4 2% 4 2% 1 1% 6 2% 5 2% 1 1% 1 3% 1 1% 6 2% 2 1% 5 2% 5 2% 1 1% 2 3% 5 2% 2 1% ‐ ‐ 6 2% 3 1% 2 2% 1 2% 3 1% 3 1% 4 3% 2 1% 5 2% 1 1% 1 1% 4 2% 2 1% 2 1% 4 1% 3 1% 2 1% 1 1% 1 1% 5 2% ‐ ‐ 5 2% 3 1% 2 2% ‐ ‐ 2 1% 4 1% 2 1% 2 1% 3 1% 1 1% ‐ ‐ 1 * 4 1% 6 2% 2 1% 1 * 2 1% ‐ ‐ 1 * 2 1% 2 1% ‐ ‐ 1 3% KL ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 1% 489 300% 1011 300% 980 300% 355 300% 165 300% 709 300% 791 300% Business Owner Yes No P Q 61 58 21 37% * 10 17% * 10 17% * 14 23% * 4 6% * 13 23% * 7 13% * 10 17% * 8 15% * 4 7% * 12 20% Q* 2 4% * 7 13% * 2 4% * 2 4% * 3 5% * 5 8% * 2 4% * 5 9% * * 1% * 1 2% * * 1% * 2 3% * 1 2% * ‐ ‐ * 4 7% * 2 4% * 4 6% * * 1% * 3 4% * * 1% * * 1% * 2 4% * 1 1% * 3 5% * 1 2% * ‐ ‐ * * 1% * * 1% * 2 3% * 2 3% * 1 1% * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 174 300% 444 442 161 36% 118 27% 82 19% 75 17% 69 16% 57 13% 61 14% 52 12% 52 12% 51 11% 36 8% 43 10% 36 8% 40 9% 38 9% 33 7% 30 7% 29 7% 17 4% 19 4% 17 4% 17 4% 16 4% 16 4% 16 4% 11 3% 10 2% 9 2% 11 3% 9 2% 10 2% 10 2% 7 2% 8 2% 6 1% 7 2% 8 2% 7 2% 7 2% 5 1% 5 1% 5 1% 4 1% 5 1% 3 1% 2 * 1326 300% Senior Executive/Decision Yes No R S 82 68 25 36% * 12 18% * 10 15% * 13 19% * 5 8% * 19 27% S* 11 17% * 10 15% * 10 15% * 3 5% * 13 19% S* 3 5% * 5 7% * 2 3% * 3 4% * 5 7% * 4 6% * 3 4% * 7 11% S* 3 4% * 3 4% * 4 6% * ‐ ‐ * 2 3% * ‐ ‐ * 4 6% * 3 4% * 4 5% * 1 1% * 3 5% * * 1% * 2 2% * 3 4% * 2 2% * 1 2% * 1 2% * 1 1% * * 1% * 1 1% * 2 2% * ‐ ‐ * 1 2% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 203 300% Employment Status Total Non T U 423 432 157 36% 336 302 106 35% 169 198 76 39% 115 27% 81 27% 46 23% 82 19% 48 16% 44 22% 75 17% 60 20% 29 14% 67 16% 38 12% 34 17% 52 12% 50 17% 20 10% 57 13% 30 10% 51 12% 42 14% 38 19% T 19 10% 50 12% 34 11% 27 13% 51 12% 20 7% 35 8% 31 10% 35 18% T 16 8% 42 10% 21 7% 24 12% 39 9% 27 9% 17 8% 40 9% 23 8% 19 10% 38 9% 20 7% 20 10% 32 7% 27 9% 9 4% 30 7% 24 8% 10 5% 29 7% 25 8% 7 3% 15 4% 13 4% 9 5% 17 4% 13 4% 7 3% 15 4% 2 1% 14 3% 16 5% U 15 5% 18 4% 9 3% 8 4% 3 1% 15 3% 9 3% 8 4% 16 4% 13 4% 4 2% 11 3% 11 4% 4 2% 10 2% 6 2% 6 3% 9 2% 10 3% 3 1% 11 3% 7 2% 5 3% 8 2% 7 2% 5 2% 10 2% 9 3% 2 1% 9 2% 10 3% 1 * 6 1% 7 2% 2 1% 7 2% 5 1% 4 2% 7 2% 4 1% 4 2% 7 2% 7 2% 1 * 7 2% 3 1% 5 2% 7 2% 6 2% 2 1% 7 2% 6 2% 1 1% 5 1% 3 1% 3 2% 6 1% 4 1% 2 1% 5 1% 2 1% 3 2% 4 1% 1 * 5 2% 5 1% 2 1% 2 1% 3 1% 3 1% * * 2 * ‐ ‐ 2 1% 1297 300% 906 300% 594 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Australia Total Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 1006 500 135 27% 423 248 63 25% 583 252 72 29% 303 196 59 30% 360 159 37 23% 343 144 38 27% 219 111 24 22% 496 263 67 26% Paris, France 133 27% 50 20% 43 27% 36 25% 20 18% 102 20% 37 15% 19 13% 16 14% 74 28% F 55 21% 102 20% 52 21% 51 26% E 27 13% 32 20% London, United Kingdom 83 33% A 65 26% A 50 20% 55 28% Rome, Italy 33 21% 20 18% Sydney, Australia 75 15% 34 14% 41 16% 24 12% 28 17% 42 29% CD 23 16% Abu Dhabi, United Arab Emirates 67 13% 27 11% 40 16% 27 14% 23 14% 17 12% Toronto, Canada 63 13% 34 14% 29 11% 19 10% 23 14% High H 49 19% 291 126 44 35% FG 39 31% F 31 24% F 33 26% 25 23% GH 17 15% 37 14% 37 14% 21 14% 14 13% Marital Status Married Other I J Low K Education Medium L 515 224 65 29% 491 276 70 25% 312 131 35 26% 305 295 74 25% 59 26% 74 27% 33 25% 48 22% 54 19% 18 14% 47 21% 54 20% 12 10% 33 15% 12 10% 30 14% 36 14% 12 10% 29 13% 27 10% 15 12% 30 11% 12 9% High M Australia Chief Income Earner Yes No N O 529 257 69 27% 477 243 66 27% 76 26% 389 74 26 36% KL 23 31% 54 21% 16 22% K 18 24% 42 16% 32 24% 68 23% K 53 18% 54 21% 79 32% N 60 25% N 48 20% 42 15% 21 16% 45 15% 9 13% 38 15% 37 15% 36 13% 16 12% 44 15% 7 10% 38 15% 29 12% 33 12% 14 10% 7 9% 34 13% 29 12% 31 14% 30 11% 5 6% 27 10% 34 14% 29 13% 27 10% 42 14% M 35 12% M 27 9% 7 9% 30 12% 26 11% 34 11% 9 12% 27 11% 27 11% 33 11% 5 7% 28 11% 21 9% Auckland, New Zealand 61 12% 30 12% 31 12% 17 9% 20 12% Los Angeles, United States 56 11% 27 11% 29 12% 22 11% 18 11% 24 17% C 16 11% 19 17% G 14 12% Tokyo, Japan 54 11% 28 11% 26 11% 28 14% 14 9% 13 9% 11 10% 29 11% 14 11% 19 9% 35 13% 22 16% M 22 17% LM 12 9% Amsterdam, The Netherlands 49 10% 25 10% 24 10% 25 13% 13 8% 11 8% 10 9% 30 11% 10 8% 17 8% 32 12% 11 9% 21 14% C 8 6% 11 10% 21 8% 15 12% 15 12% 27 9% 5 7% 25 10% 23 10% 26 10% 10 8% 27 12% J 14 6% 21 7% 6 6% 28 10% 10 8% 3 4% 26 10% 15 6% 12 8% 10 9% 23 9% 8 6% 21 9% 20 7% 11 8% 29 10% M 25 9% 5 7% 24 9% 17 7% Singapore, Singapore 48 10% 28 11% 20 8% 11 6% 16 10% Bangkok, Thailand 42 8% 22 9% 19 8% 16 8% Hong Kong, China 41 8% 21 9% 19 8% 13 7% 18 11% E 16 10% Berlin, Germany 36 7% 20 8% 16 6% 18 9% 12 7% 6 5% 10 9% 16 6% 9 8% 12 5% 24 9% 8 6% 21 7% 6 9% 21 8% 15 6% Rio de Janeiro, Brazil 33 7% 19 8% 14 6% 13 7% 14 9% 6 4% 5 5% 19 7% 9 7% 11 5% 22 8% 10 7% 16 5% 19 8% 14 6% Osaka, Japan 28 6% 14 6% 13 5% 4 3% 8 5% 6 5% 15 6% 6 5% 11 5% 17 6% 7 5% 16 6% 11 4% 16 7% Cairo, Egypt 27 5% 12 5% 15 6% 16 8% D 11 6% 7 10% L 4 6% 6 4% 10 7% 9 8% 12 5% 6 5% 11 5% 17 6% 6 5% 17 6% 4 6% 16 6% 11 5% Zurich, Switzerland 27 5% 15 6% 12 5% 6 3% 10 7% 7 6% 14 5% 6 5% 12 6% 15 5% 9 7% 15 5% 4 5% 15 6% 12 5% Beijing, China 27 5% 16 7% 10 4% 8 4% 12 7% C 8 5% 11 7% 5 5% 16 6% 6 4% 12 5% 15 5% 4 3% 19 7% 3 5% 15 6% 12 5% Stockholm, Sweden 26 5% 8 3% 10 5% 9 6% 7 5% 6 6% 15 6% 5 4% 8 4% 18 7% 7 6% 16 5% 3 5% 16 6% 10 4% Madrid, Spain 26 5% 18 7% B 12 5% 14 5% 13 7% 7 4% 6 4% 7 6% 14 5% 5 4% 13 6% 13 5% 7 6% 13 5% 5 7% 13 5% 12 5% Washington, United States 23 5% 13 5% 10 4% 8 4% 7 4% 8 6% 6 5% 13 5% 4 3% 10 5% 12 5% 5 4% 14 5% 4 5% 14 5% 9 4% Copenhagen, Denmark 22 4% 14 6% 9 3% 5 2% 5 3% 5 5% 13 5% 4 3% 10 5% 12 4% 4 3% 14 5% 4 5% 12 4% 11 4% Kuala Lumpur, Malaysia 16 3% 6 2% 10 4% 7 4% 6 4% 12 9% CD 3 2% 1 1% 10 4% 5 4% 9 3% 2 2% 5 2% 11 4% 14 3% 10 4% 4 2% 6 3% 4 2% 5 3% 5 4% 5 2% 12 5% J 5 2% 4 1% Shanghai, China 6 5% F 5 4% 9 3% 5 4% 6 2% 10 4% 5 2% 7 3% 7 3% 7 3% 6 2% Moscow, Russia 14 3% 9 4% 5 2% 4 2% 7 4% 3 2% 6 5% 5 2% 3 3% 4 2% 10 4% 3 2% 10 3% 3 5% L 1 2% Istanbul, Turkey 13 3% 5 2% 8 3% 4 2% 4 3% 4 3% 3 2% 6 2% 4 3% 8 3% 5 2% 3 2% 7 2% 3 4% Budapest, Hungary 12 2% 7 3% 5 2% 3 2% 4 2% 5 3% 2 1% 7 3% 3 2% 2 1% 7 2% 3 4% 5 2% 7 3% 12 2% 7 3% 4 2% 4 2% 3 2% 4 3% 3 2% 7 3% 2 1% 9 4% J 6 3% 3 1% Oslo, Norway 6 2% 4 3% 7 2% 1 2% 4 1% 8 3% Casablanca, Morocco 12 2% 7 3% 4 2% 7 3% 3 2% 2 1% 2 1% 8 3% 2 2% 7 3% 4 2% 2 2% 8 3% 1 1% 4 2% 8 3% Seoul, South Korea 12 2% 6 2% 6 2% 2 1% ‐ ‐ 3 2% 8 3% 1 1% 1 * 2 1% 8 3% 1 2% 6 2% 6 2% 2 1% 3 3% 5 2% 11 4% I 6 2% 4 3% 6 2% 2 2% 6 2% 6 2% 5 2% * * 1 1% 2 1% 7 3% * 1% 1 1% 3 1% 3 2% 5 2% 1 2% 9 3% O 6 2% 1 * 5 2% 8 3% I 6 2% 3 1% Buenos Aires, Argentina 11 2% 6 2% 5 2% 9 5% E 6 3% 2 2% 3 2% Boston, United States 10 2% 2 1% 3 2% 4 2% 2 2% Chicago, United States 9 2% 8 3% B 4 2% 5 2% 5 2% 3 2% 2 1% 5 5% G 4 4% H 3 3% Cape Town, South Africa 9 2% 5 2% 4 2% 3 1% 5 3% 2 1% 2 2% 3 1% 4 3% 5 2% 4 1% 2 1% 5 2% 2 3% 5 2% 4 2% Brussels, Belgium 9 2% 5 2% 4 1% 4 2% 3 2% 2 2% 1 1% 5 2% 2 2% 3 1% 6 2% 3 3% 4 1% 1 2% 5 2% 4 1% Mexico City, Mexico 8 2% 4 2% 4 2% 2 1% * * 2 2% 3 1% 3 2% 2 1% 6 2% * 1% 4 1% 4 2% 7 1% 4 2% 3 1% 1 1% 2 1% 2 2% 4 2% 1 1% 4 2% 3 1% 5 4% LM * * 3 1% Mumbai, India 6 3% E 3 2% 5 2% 5 2% 2 1% Sao Paulo, Brazil 6 1% 4 2% 2 1% 2 1% 3 2% 1 1% 1 1% 2 1% 3 2% 4 2% 2 1% 3 2% 2 1% 2 2% K 1 1% 3 1% 3 1% Warsaw, Poland 5 1% 3 1% 2 1% 1 1% 2 1% 2 2% 1 * 2 1% 1 1% 4 1% 2 2% 2 1% 1 2% 5 2% 1 * Helsinki, Finland 4 1% 1 * 3 1% 2 1% 1 1% 2 1% 3 3% G 1 1% 2 1% 1 1% 3 2% 1 * 2 1% 2 1% 1 2% 1 1% 3 1% Tehran, Iran 4 1% * * 3 1% 1 1% ‐ ‐ ‐ ‐ 4 1% 1 * 2 1% 3 1% ‐ ‐ 3 1% 2 1% 3 1% 1 * 2 1% 1 * * * 2 2% 1 * 1 1% 1 * 2 1% 1 1% 2 1% 1 1% K * 1% 2 1% 2 1% 2 1% 2 1% * * * * ‐ ‐ 2 1% * * 3 1% * * 1 1% 2 1% ‐ ‐ 1 * 2 1% Tel Aviv, Israel 3 1% 4 2% B 3 1% Jakarta, Indonesia 3 1% * * Guangzhou, China 2 * 2 1% * * * * 2 1% * * * * * * 2 1% 2 1% * * 1 1% 1 * * 1% 1 * 1 1% Mecca, Saudi Arabia 2 * 1 * 1 * 1 * 1 * * * 1 1% 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ * * * * * * * * ‐ ‐ 1 * ‐ ‐ 1500 300% 744 300% 756 300% 589 300% 478 300% 432 300% 334 300% 788 300% 378 300% 673 300% 827 300% 394 300% 884 300% * 1% L 1 1% L 222 300% 1 * Karachi, Pakistan 1 1% L ‐ ‐ 771 300% 729 300% Sigma Table of Contents Business Owner Yes No P Q 130 61 18 30% * 18 30% * 11 18% * 13 21% * 6 10% * 7 11% * 7 11% * 11 17% * 8 12% * 6 11% * 5 8% * 7 12% * 5 9% * 8 14% * 4 6% * 6 9% * * * * 3 4% * 2 4% * 1 2% * 2 4% * 5 8% * 4 6% * 3 5% * 1 1% * 2 4% * 2 4% * 2 3% * 1 2% * * * * 1 1% * * * * 1 2% * 1 2% * 1 1% * 1 2% * 1 2% * 1 2% * 2 3% * 1 2% * 1 1% * 1 2% * * * * * * * 1 2% * * 1% * ‐ ‐ * ‐ ‐ * 183 300% 876 439 117 27% 115 26% 91 21% 89 20% 69 16% 60 14% 56 13% 51 12% 48 11% 48 11% 45 10% 41 9% 36 8% 33 7% 32 7% 27 6% 27 6% P 25 6% 25 6% 26 6% 24 5% 21 5% 19 4% 19 4% 15 3% 12 3% 11 3% 11 3% 10 2% 12 3% 11 3% 11 3% 10 2% 9 2% 9 2% 8 2% 7 2% 6 1% 5 1% 5 1% 5 1% 3 1% 4 1% 3 1% 2 * 2 * 2 * 1 * 1317 300% Senior Executive/Decision Yes No R S 166 74 23 32% * 22 29% * 14 20% * 12 17% * 9 12% * 9 12% * 9 12% * 8 11% * 7 9% * 8 10% * 7 10% * 10 13% * 4 5% * 8 11% * 7 9% * 8 11% * 2 2% * 2 3% * 2 3% * 5 7% * 4 6% * 5 7% * 4 6% * 3 4% * 1 1% * 2 3% * 2 3% * 2 2% * 2 3% * * * * 1 2% * 3 4% * 1 2% * 1 1% * * * * 2 2% * 1 2% * 2 2% * 2 3% * 1 2% * 1 1% * 1 2% * * * * * * * 1 2% * * * * ‐ ‐ * ‐ ‐ * 221 300% Employment Status Total Non T U Region NSW/ACT Y QLD Z SA/NT a WA b 349 169 60 35% Xab 43 25% 190 96 28 29% b 22 23% 25 18% 39 23% a 32 19% 22 23% a 20 21% 31 16% 21 15% 29 17% 9 10% 20 11% 16 11% 20 12% 13 14% 20 11% 21 15% 17 10% 11 11% 87 48 10 21% * 12 26% * 4 8% * 17 35% XYZb* 9 19% * 8 16% * 8 18% * 9 20% * 6 12% * 5 10% * 5 10% * 5 10% * 4 8% * 3 5% * 4 8% * 3 7% * 4 8% * 2 4% * 3 6% * 2 4% * 3 6% * ‐ ‐ * 2 3% * 2 4% * * 1% * 2 3% * 2 4% * ‐ ‐ * 1 3% * 1 2% * * * * * 1% * 1 3% * ‐ ‐ * 1 2% * 1 3% * 1 1% * ‐ ‐ * 1 3% * ‐ ‐ * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * * * ‐ ‐ * 144 300% 88 46 6 13% * 13 29% * 9 19% * 8 16% * 6 14% * 10 22% X* 5 11% * 4 8% * 5 11% * 9 19% Y* 6 13% * 6 14% * 3 6% * 3 7% * 4 8% * 3 7% * 6 13% XZ* * 1% * 2 4% * 1 3% * 2 5% * 1 2% * 2 5% * 5 11% XY* 1 2% * 1 2% * 1 3% * 1 3% * ‐ ‐ * 3 7% YZ* * * * 2 5% * ‐ ‐ * ‐ ‐ * * 1% * * * * 2 4% * 1 1% * 1 1% * * 1% * * * * * * * ‐ ‐ * 2 4% Z* 1 2% Y* * * * ‐ ‐ * ‐ ‐ * 137 300% METRO V NON‐METRO W VIC/TAS X 349 184 38 21% 675 313 82 26% 331 187 53 28% 292 142 31 22% 111 26% 657 316 97 31% U 82 26% 51 28% 88 28% 45 24% 43 30% 88 21% 62 20% 40 22% 68 22% 34 18% 27 19% 89 21% 61 19% 41 22% 65 21% 37 20% 66 16% 43 14% 32 17% 44 14% 58 14% 43 14% 23 13% 47 15% 54 13% 39 12% 24 13% 43 14% 840 426 112 26% 53 12% 33 11% 28 15% 32 10% 29 16% 15 11% 18 11% 15 15% 49 12% 36 11% 20 11% 35 11% 21 11% 16 12% 19 11% 10 11% 47 11% 37 12% 18 10% 39 12% 16 9% 17 12% 15 9% 8 9% 42 10% 34 11% 16 8% 26 8% 23 12% 13 9% 10 6% 38 9% 29 9% 19 10% 29 9% 19 10% 10 7% 18 11% 15 16% Y 9 9% 38 9% 28 9% 13 7% 26 8% 16 8% 15 11% 11 6% 9 10% 33 8% 26 8% 14 8% 27 9% 14 7% 14 8% 3 3% 29 7% 24 8% 12 6% 24 8% 12 7% 19 13% Z 10 7% 10 6% 9 9% 25 6% 7 4% 22 7% 11 6% 7 5% 12 7% 7 7% 26 6% 26 8% U 16 5% 12 6% 17 5% 11 6% 5 4% 10 6% 3 3% 25 6% 18 6% 9 5% 11 4% 5 4% 14 8% 6 6% 25 6% 18 6% 10 5% 19 6% 16 9% V 8 4% 6 4% 10 6% 6 6% 22 5% 15 5% 12 6% 13 4% 14 8% 9 6% 7 4% 8 8% 22 5% 20 6% 6 3% 4 2% 9 7% 7 4% 4 5% 21 5% 16 5% 9 5% 22 7% W 16 5% 10 5% 8 6% 15 5% 8 4% 12 4% 11 6% 3 2% 19 5% 14 4% 8 5% 14 4% 9 5% 4 3% 11 6% a 12 7% X 7 4% 6 6% 18 4% 15 4% 11 4% 5 2% 7 2% 9 5% 4 2% 5 3% 6 6% 12 3% 8 2% 7 4% 2 1% 5 3% 1 1% 7 4% 7 5% Z 4 3% 4 2% 3 3% 4 2% 3 2% 6 4% 3 3% 11 3% 7 2% 7 4% 13 4% W 7 2% 11 3% 8 2% 5 3% 9 3% 4 4% 4 4% 10 2% 8 3% 4 2% 8 2% 4 2% 5 4% 4 3% 1 1% 11 3% 7 2% 5 3% 7 2% 4 2% 5 3% 3 2% * * 10 2% 5 2% 6 3% 6 2% 5 3% 5 4% 3 2% 3 3% 8 2% 9 3% 3 2% 6 2% 6 3% 5 3% 3 2% 1 2% 4 4% 10 2% 6 2% 5 3% 7 2% 4 2% 4 3% 2 1% 9 2% 4 1% 6 3% 5 2% 5 2% 5 3% 4 3% * * 9 2% 6 2% 3 2% 5 2% 5 2% 3 2% 3 2% 2 2% 8 2% 7 2% 2 1% 5 2% 4 2% 2 2% 3 2% 3 3% 7 2% 5 2% 4 2% 7 2% 2 1% 2 1% 3 2% 2 2% 6 1% 4 1% 4 2% 6 2% 2 1% 3 2% 3 2% 1 1% 5 1% 5 2% 1 1% 6 2% 1 1% 2 1% 2 1% 1 1% 5 1% 4 1% 2 1% 4 1% 3 1% 2 1% 2 1% 2 2% 5 1% 2 1% 3 1% 3 1% 3 1% 1 1% 2 1% 1 1% 3 1% 3 1% 2 1% 3 1% 2 1% 2 1% 2 1% * * 4 1% 1 * 3 2% 2 1% 2 1% 2 2% * * 1 1% 3 1% 2 * 2 1% 2 1% 1 1% 1 * 1 1% ‐ ‐ 2 * 1 * 2 1% 3 1% * * 2 1% ‐ ‐ ‐ ‐ 2 * 2 1% * * 1 * 1 1% * * * * 2 2% 2 * * * 1 1% * * 2 1% 1 1% ‐ ‐ * * 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1279 300% 948 300% 552 300% 939 300% 561 300% 425 300% 506 300% 288 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) Belgium Total Belgium Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 505 500 144 29% 254 252 76 30% 251 248 68 27% Paris, France 117 23% 61 24% London, United Kingdom 96 19% 49 19% Rome, Italy 89 18% Sydney, Australia Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 161 157 41 26% 168 159 35 22% 175 183 40 22% 212 208 62 30% 56 23% 176 184 68 37% E 39 21% 36 23% 42 26% 43 24% 50 24% 47 19% 42 23% 32 20% 22 14% 27 15% 44 21% 43 17% 46 19% 34 18% 33 21% 22 14% 36 20% 31 15% 80 16% 44 17% 37 15% 24 13% 27 17% 30 19% 25 13% 36 18% Los Angeles, United States 52 10% 27 11% 26 10% 21 10% 14 6% 22 14% 25 14% 17 8% Berlin, Germany 48 10% 26 10% 37 15% A 22 9% 20 13% E 14 9% 18 10% 51 10% 27 14% E 16 9% 6 4% Madrid, Spain Rio de Janeiro, Brazil 47 9% 19 8% 28 11% Amsterdam, The Netherlands 40 8% 26 10% Cape Town, South Africa 39 8% 20 8% Brussels, Belgium 38 8% 19 8% Abu Dhabi, United Arab Emirates 37 7% Toronto, Canada 37 7% 14 8% 14 9% 21 13% 18 10% 17 8% 22 12% 11 7% 13 8% 15 8% 22 11% 14 5% 9 5% 16 10% 15 9% 16 9% 20 10% 19 8% 13 7% 12 8% 14 9% 16 9% 16 8% 19 8% 9 5% 7 4% 10 5% 15 6% 22 9% 12 6% 10 6% 22 14% CD 15 10% 18 10% 25 12% H 13 6% 23 9% 14 6% 8 4% 13 8% 15 10% 14 7% 17 8% Stockholm, Sweden 37 7% 17 7% 20 8% 17 9% 12 8% 7 5% 13 7% 11 5% Copenhagen, Denmark 36 7% 14 6% 21 9% 11 6% 11 7% 14 9% 12 6% 19 9% Oslo, Norway 35 7% 17 7% 18 7% 15 8% 11 7% 9 5% 17 9% 12 6% Auckland, New Zealand 33 7% 16 6% 17 7% 11 6% 9 6% 13 8% 11 6% 17 8% Bangkok, Thailand 32 6% 16 6% 16 7% 11 6% 11 7% 10 7% 13 7% 14 7% Istanbul, Turkey 29 6% 15 6% 14 6% 8 4% 9 5% 12 8% 8 4% 6 3% Cairo, Egypt 28 6% 14 6% 14 5% 9 6% 3 2% 9 5% 11 5% Zurich, Switzerland 25 5% 11 5% 14 6% 16 9% E 8 4% 12 8% 6 4% 25 5% 13 5% 12 5% 8 4% 8 5% 9 6% 16 9% H 9 5% 7 3% Beijing, China Tokyo, Japan 24 5% 11 5% 13 5% 11 6% 8 5% 6 4% 8 4% 10 5% Moscow, Russia 24 5% 14 6% 10 4% 12 7% 4 2% 8 5% 3 1% 11 5% Washington, United States 22 4% 10 4% 12 5% 7 4% 11 7% 4 2% 12 6% 16 8% F 7 3% Helsinki, Finland 20 4% 10 4% 10 4% 3 1% 7 4% 11 6% 5 2% Shanghai, China 19 4% 4 1% 7 4% 8 5% 4 2% 12 6% Hong Kong, China 18 4% 15 6% B 7 3% 10 7% C 4 2% 11 4% 5 3% 8 5% 5 3% 10 6% 6 3% Singapore, Singapore 17 3% 10 4% 8 3% 6 3% 8 5% 4 2% 6 3% 7 3% Mexico City, Mexico 17 3% 4 2% 12 5% 4 2% 3 2% 10 6% 10 6% 4 2% Kuala Lumpur, Malaysia 16 3% 10 4% 7 3% 8 4% 3 2% 5 3% 3 2% 11 6% Budapest, Hungary 16 3% 6 2% 10 4% 4 2% 3 2% 9 6% 6 4% 6 3% Mumbai, India 14 3% 7 3% 7 3% 5 3% 6 4% 3 2% 6 3% 2 1% Buenos Aires, Argentina 13 3% 3 1% 10 4% 6 3% 3 2% 4 3% 2 1% 6 3% Casablanca, Morocco 13 3% 5 2% 8 3% ‐ ‐ 10 4% 2 1% 8 4% 7 5% C 1 1% 6 3% 13 3% 6 4% C 4 2% 5 3% Osaka, Japan 2 1% 7 3% Warsaw, Poland 11 2% 7 3% 4 2% 8 4% 2 1% 1 1% 2 1% Boston, United States 10 2% 7 3% 3 1% 3 1% 2 2% 5 3% Jakarta, Indonesia 8 2% 5 2% 3 1% 4 2% 1 1% 3 2% 9 5% GH 8 5% GH 4 2% 4 2% Chicago, United States 7 1% 5 2% 2 1% 2 1% 2 1% 3 2% 4 2% 2 1% Sao Paulo, Brazil 7 1% 2 1% 5 2% 3 1% 1 1% 3 2% 2 1% 3 2% Mecca, Saudi Arabia 6 1% 3 1% 4 1% 3 2% 3 2% ‐ ‐ 4 2% 1 * Tel Aviv, Israel 5 1% 4 2% 1 * 3 2% 1 1% 1 * ‐ ‐ 1 * Seoul, South Korea 2 1% 3 1% 3 1% ‐ ‐ 1 * 1 1% 2 1% 1 * 2 1% Karachi, Pakistan 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * Tehran, Iran 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * 1500 300% 755 300% 745 300% 553 300% 470 300% 478 300% 549 300% 623 300% Sigma Table of Contents High H 118 110 41 38% F* 24 22% * 25 23% * 22 20% * 19 18% * 13 12% * 8 8% * 14 12% * 9 8% * 4 4% * 7 6% * 4 4% * 7 6% * 7 6% * 12 11% * 6 5% * 6 5% * 5 5% * 5 4% * 15 14% FG* 7 7% * 2 2% * 5 5% * 6 5% * 5 4% * 3 3% * 4 3% * 3 3% * 2 1% * 4 4% * 2 2% * 2 2% * 3 3% * 6 6% G* 6 5% F* 2 2% * 4 4% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * 1 1% * 4 4% FG* 1 1% * ‐ ‐ * ‐ ‐ * 329 300% Marital Status Married Other I J 177 176 58 33% 328 324 86 27% 44 25% 73 22% 27 15% 69 21% 22 12% 67 21% I 50 15% 31 17% 19 11% 33 10% 11 6% 40 12% 18 10% 30 9% 16 9% 31 10% 15 8% 25 8% 16 9% 23 7% 19 11% 19 6% 22 13% J 13 7% 15 5% 24 7% 13 7% 24 7% 12 7% 24 7% 8 5% 27 8% 15 9% 17 5% 6 3% 26 8% 11 6% 18 6% 3 2% 12 7% 25 8% I 22 7% I 13 4% 12 7% 13 4% 10 6% 14 4% 3 2% 9 5% 13 4% 7 4% 13 4% 5 3% 14 4% 11 6% J 7 4% 6 2% 10 3% 5 3% 12 4% 5 3% 12 4% 4 2% 12 4% 2 1% 12 4% 8 5% 5 2% 6 4% 7 2% 3 2% 10 3% 1 * 11 3% 1 * 9 3% 3 2% 5 2% 3 2% 4 1% 3 2% 4 1% 5 3% J 2 1% 1 * 3 1% 2 1% 1 * ‐ ‐ 1 * ‐ ‐ 1 * 528 300% 972 300% Low K 79 172 42 25% * 38 22% * 23 13% * 20 12% * 25 15% * 13 8% * 18 10% * 23 13% * 18 10% * 18 10% * 17 10% * 27 16% LM* 18 11% M* 15 9% * 13 8% * 15 9% * 11 7% * 10 6% * 7 4% * 13 8% * 5 3% * 10 6% * 8 5% * 4 2% * 11 6% * 7 4% * 9 5% * 8 5% * 7 4% * 4 2% * 6 3% * 10 6% * 6 3% * 3 2% * 5 3% * 6 3% * 3 2% * 6 3% * 4 2% * 3 1% * 2 1% * 2 1% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 517 300% Education Medium L High M 267 186 57 31% 159 142 44 31% 330 313 84 27% 175 187 60 32% 38 21% 41 29% 34 24% 85 27% O 67 22% 32 17% 40 21% 33 18% 36 25% K 27 19% 54 17% 35 19% 51 16% 30 16% 28 15% Chief Income Earner Yes No N O 28 15% 25 13% 14 10% 29 9% 23 12% 19 10% 15 10% 31 10% 20 11% 12 7% 13 9% 27 9% 22 12% 18 10% 11 8% 23 7% 24 13% 11 6% 11 8% 31 10% 9 5% 15 8% 6 4% 23 7% 16 8% 8 4% 3 2% 23 7% 15 8% 16 9% M 12 6% 3 2% 21 7% 16 9% 10 7% 22 7% 15 8% 16 9% 7 5% 19 6% 18 10% 15 8% 6 5% 24 8% 11 6% 13 7% 11 8% 22 7% 13 7% 16 8% 7 5% 23 7% 10 5% 14 8% 11 7% 22 7% 10 5% 10 5% 6 4% 16 5% 14 7% 10 6% 12 8% 18 6% 10 5% 12 7% M 11 6% 3 2% 13 4% 12 7% 6 4% 15 5% 9 5% 11 6% 10 7% 12 4% 12 7% 6 3% 7 5% 10 3% 14 7% 6 3% 9 6% 11 3% 11 6% 6 3% 5 3% 14 5% 6 3% 6 3% 4 3% 4 2% 7 4% 6 4% 18 6% O 16 5% O 12 4% 1 1% 7 4% 5 3% 7 4% 4 3% 10 3% 7 4% 5 2% 2 1% 9 3% 7 4% 2 1% 6 3% 5 3% 10 3% 6 3% 3 2% 12 4% 2 1% 5 3% 8 6% L 4 3% 6 2% 8 4% 4 2% 3 2% 9 3% 4 2% 4 2% 6 4% 8 3% 5 3% 3 2% 2 2% 4 1% 8 4% 5 2% 2 1% 7 2% 3 1% 3 2% 3 2% 6 2% 2 1% 5 3% 1 * 6 2% 2 1% 2 1% 3 2% 7 2% ‐ ‐ 2 1% 1 1% 4 1% 2 1% 2 1% 3 2% 3 1% 3 1% 3 2% ‐ ‐ 3 1% 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ 557 300% 426 300% 939 300% 561 300% Business Owner Yes No P Q 23 19 4 23% ** 4 19% ** 4 22% ** 2 11% ** 6 30% ** 2 9% ** 4 20% ** 1 3% ** 2 11% ** ‐ ‐ ** 5 27% ** ‐ ‐ ** 1 7% ** 1 5% ** 2 11% ** ‐ ‐ ** ‐ ‐ ** 1 5% ** 2 8% ** 1 3% ** ‐ ‐ ** 1 3% ** 3 14% ** 3 14% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 2 8% ** ‐ ‐ ** 2 9% ** ‐ ‐ ** 1 5% ** ‐ ‐ ** ‐ ‐ ** 3 14% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 10% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 58 300% 482 481 140 29% 113 24% 92 19% 87 18% 74 15% 50 10% 47 10% 48 10% 45 9% 40 8% 34 7% 38 8% 36 7% 36 7% 34 7% 36 7% 35 7% 32 7% 30 6% 29 6% 28 6% 25 5% 22 5% 22 4% 24 5% 21 4% 20 4% 18 4% 18 4% 16 3% 17 3% 15 3% 16 3% 13 3% 13 3% 13 3% 10 2% 11 2% 10 2% 8 2% 7 2% 7 1% 6 1% 3 1% 3 1% 1 * 1 * 1442 300% Senior Executive/Decision Yes No R S 38 32 8 25% * 6 18% * 4 14% * 4 12% * 8 25% * 3 10% * 3 9% * 2 7% * 3 10% * ‐ ‐ * 4 13% * ‐ ‐ * 2 8% * 3 9% * 5 15% * 2 8% * 3 8% * 1 3% * 2 5% * 2 7% * ‐ ‐ * 2 5% * 3 8% * 4 12% * 1 5% * 2 7% * 1 3% * 2 5% * 2 6% * 2 7% * 2 5% * 1 5% * 1 3% * 1 3% * 1 2% * ‐ ‐ * 3 9% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 6% S* ‐ ‐ * 1 2% S* 1 2% S* 95 300% Employment Status Total Non T U North V 467 468 136 29% 332 309 95 31% 173 191 49 26% 242 242 75 31% 111 24% 75 24% 42 22% 53 22% 91 20% 63 20% 33 17% 50 21% 85 18% 60 19% 29 15% 39 16% 72 15% 57 18% 24 12% 46 19% 49 10% 27 9% 25 13% 30 13% 48 10% 30 10% 21 11% 30 12% 46 10% 21 7% 44 9% 29 9% 28 14% T 18 10% 26 11% 40 8% 20 6% 20 10% 23 10% 34 7% 19 6% 20 11% 22 9% 38 8% 24 8% 15 8% 11 4% 35 7% 20 7% 17 9% 18 8% 34 7% 22 7% 15 8% 13 5% 29 12% 32 7% 23 8% 13 7% 24 10% 33 7% 23 7% 13 7% 19 8% 32 7% 21 7% 14 7% 18 7% 32 7% 26 8% 7 4% 22 9% 30 6% 19 6% 13 7% 15 6% 27 6% 18 6% 11 6% 10 4% 28 6% 18 6% 10 5% 7 3% 24 5% 16 5% 9 5% 9 4% 22 5% 11 3% 14 7% 9 4% 21 4% 18 6% 7 4% 4 2% 22 5% 14 4% 10 5% 7 3% 20 4% 16 5% 6 3% 9 4% 19 4% 6 2% 12 5% 17 4% 13 4% 14 7% T 6 3% 16 3% 8 3% 9 5% 7 3% 15 3% 9 3% 8 4% 6 3% 15 3% 13 4% 4 2% 8 3% 15 3% 13 4% 4 2% 15 3% 7 2% 9 5% 15 6% WX 11 4% 13 3% 11 4% 3 1% 7 3% 13 3% 12 4% 1 1% 7 3% 13 3% 9 3% 4 2% 6 2% 10 2% 8 3% 5 2% 5 2% 11 2% 5 2% 6 3% 1 1% 10 2% 4 1% 6 3% 5 2% 8 2% 5 2% 3 1% 2 1% 7 2% 6 2% 1 * 4 2% 7 1% 5 1% 2 1% 4 2% 6 1% 3 1% 4 2% 1 * 3 1% 5 2% ‐ ‐ 2 1% 3 1% 2 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * 1 * 1405 300% 928 300% 572 300% 726 300% 5 2% Region Center W 119 116 28 24% * 26 22% * 21 18% * 26 23% * 14 12% * 7 6% * 13 11% * 7 6% * 14 12% * 4 3% * 10 9% * 12 11% V* 12 10% * 8 7% * 6 5% * 8 7% * 13 11% X* 6 5% * 8 7% * 11 10% V* 8 7% * 8 7% * 5 5% * 7 6% V* 4 4% * 4 4% * 3 3% * 4 3% * 6 5% * 6 5% * 5 4% * ‐ ‐ * 3 3% * 2 2% * 5 4% * 3 3% * 5 4% * 5 5% V* 3 3% * ‐ ‐ * 2 2% * 1 1% * 4 4% V* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 347 300% South X Language French Flemish Y Z 144 142 42 29% 261 256 68 27% 244 244 76 31% 39 27% 65 25% 52 21% 25 18% 48 19% 48 20% 24 17% 51 20% 39 16% 21 15% 32 12% 48 20% 15 11% 23 9% 29 12% 9 6% 21 8% 30 12% 13 9% 17 7% 7 5% 20 8% 31 13% Y 27 11% 12 9% 17 6% 23 10% 6 5% 15 6% 24 10% 15 11% V 7 5% 29 12% Z 19 7% 9 4% 16 11% 11 5% 18 8% 7 5% 26 10% Z 12 5% 9 6% 19 7% 25 10% Y 17 7% 4 3% 17 7% 18 7% 5 4% 10 4% 10 7% 17 7% 23 9% Y 15 6% 8 6% 18 7% 11 5% 13 9% V 8 6% 20 8% 8 3% 18 7% 7 3% 11 8% 15 6% 10 4% 14 10% V 13 9% V 9 6% 20 8% Z 17 7% 7 3% 12 5% 10 4% 5 3% 8 3% 12 5% 10 7% V 5 3% 14 5% 5 2% 10 4% 7 3% 5 4% 11 4% 6 3% 4 3% 9 3% 8 3% 1 1% 1 1% 2 2% 4 2% 15 6% Y 11 5% 5 2% 5 4% 7 3% 7 3% 1 1% 6 3% 7 3% 4 3% 7 3% 6 2% 2 2% 7 3% 5 2% 4 3% 11 4% Z 5 2% 5 2% 6 4% VW 1 1% 6 2% 2 1% 3 1% 4 2% 2 1% 3 1% 4 2% 1 1% 5 2% 1 * 2 1% 3 1% 2 1% 1 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 426 300% 768 300% 732 300% 2 1% 1 * Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Brazil Total Brazil Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1007 500 206 41% 500 232 86 37% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 467 285 119 42% 335 144 63 44% 205 71 25 35% 258 156 64 41% 717 333 139 42% New York City, United States 126 25% 53 23% 507 268 121 45% A 73 27% 77 27% 35 24% 15 21% 35 22% 89 27% Rome, Italy 94 19% 42 18% 52 19% 50 17% 27 19% 17 24% 32 20% 59 18% Rio de Janeiro, Brazil 89 18% 41 18% 48 18% 53 19% 25 17% 11 15% 30 19% 58 17% Abu Dhabi, United Arab Emirates 83 17% 35 12% 42 16% 46 16% 30 21% C 24 16% 18 25% C 8 11% 13 9% 78 16% 51 22% B 36 15% 31 12% Madrid, Spain 26 17% 67 20% F 50 15% London, United Kingdom 70 14% 34 15% 37 14% 45 16% 16 11% 9 13% 17 11% 52 16% 36 13% E 34 12% 19 13% E 12 8% 4 6% 22 14% 36 11% 9 13% 14 9% 41 12% 35 12% D 34 12% 13 9% Los Angeles, United States 59 12% 29 13% 30 11% Amsterdam, The Netherlands 55 11% 20 9% 35 13% Tokyo, Japan 53 11% Buenos Aires, Argentina 52 10% 34 15% B 18 8% Cairo, Egypt 44 9% 23 10% 33 12% A 21 8% 22 8% 16 11% Sydney, Australia 43 9% 21 9% 22 8% 21 7% 15 10% Toronto, Canada 35 7% 17 7% 18 7% 19 7% Istanbul, Turkey 32 6% 12 5% 20 8% 17 6% Mexico City, Mexico 31 6% 9 4% 19 7% 19 7% 9 6% 9 13% D 4 6% 14 9% 38 12% 29 9% 6 9% 22 14% G 12 8% 32 10% 7 9% 15 10% 27 8% 10 7% 6 8% 9 6% 26 8% 12 8% 4 5% 9 6% 22 7% 8 6% 4 5% 11 3% 18 5% Sao Paulo, Brazil 29 6% 14 6% 22 8% A 15 6% 16 6% 10 7% 3 4% Berlin, Germany 28 6% 14 6% 15 5% 17 6% 8 5% 3 5% 18 12% G 15 10% G 10 6% Boston, United States 26 5% 10 4% 16 6% 17 6% 6 4% 2 3% 8 5% 16 5% Zurich, Switzerland 25 5% 13 6% 12 5% 13 5% 7 5% 5 7% 8 5% 17 5% Chicago, United States 21 4% 8 4% 13 5% 15 5% 5 3% 2 2% 7 5% 14 4% Hong Kong, China 21 4% 12 4% 7 5% 3 4% 4 3% 16 5% 19 4% 14 6% B 9 4% 7 3% Washington, United States 11 4% 12 4% 5 4% 2 3% 8 5% 11 3% Stockholm, Sweden 16 3% 5 2% 12 4% 5 2% 4 3% 12 4% 16 3% 5 2% 10 4% 7 2% 6 4% 7 10% CD 3 4% 3 2% Copenhagen, Denmark 4 2% 12 3% Cape Town, South Africa 14 3% 9 4% 5 2% 8 3% 4 3% 2 2% 4 2% 9 3% Beijing, China 12 2% 7 3% 5 2% 8 3% 2 1% 2 3% 3 2% 9 3% Brussels, Belgium 12 2% 4 2% 7 3% 7 3% 3 2% 2 3% 5 3% 7 2% Osaka, Japan 12 2% 4 2% 8 3% 6 2% 4 3% 2 3% 5 3% 7 2% Auckland, New Zealand 10 2% 6 3% 4 2% 6 2% 3 2% 2 2% 1 1% 9 3% Moscow, Russia 9 2% 6 2% 4 1% 4 2% 3 2% 2 2% 3 2% 6 2% Shanghai, China 9 2% 6 3% 3 1% 6 2% 2 1% 1 2% 1 * Seoul, South Korea 9 2% 5 2% 4 1% 6 2% 1 1% 1 1% 5 3% 8 3% F 4 1% Tel Aviv, Israel 8 2% 5 2% 3 1% 4 1% 4 3% * * 3 2% 5 1% Budapest, Hungary 7 1% 2 1% 5 2% 4 1% 1 1% 2 2% 2 1% 4 1% Bangkok, Thailand 7 1% 3 1% 4 2% 2 1% 1 2% 2 1% 4 1% Casablanca, Morocco 6 1% 3 1% 4 1% 4 1% 4 3% C 2 1% 1 1% 2 1% 2 3% CD 1 1% 4 2% G 2 1% 3 1% 2 1% 2 1% Singapore, Singapore 6 1% 4 2% 2 1% 3 1% 1 1% Oslo, Norway 4 1% 3 2% 1 * 2 1% 1 1% 13 4% Guangzhou, China 4 1% 3 1% 1 1% 2 1% 1 1% 1 1% 1 1% 3 1% Jakarta, Indonesia 4 1% 3 1% 1 * 1 * 1 * ‐ ‐ 3 1% Mumbai, India 4 1% 2 1% 1 * 1 * * * * * 3 1% Mecca, Saudi Arabia 3 1% * * 3 1% 2 1% 1 1% 2 3% CD 2 3% CD * * Helsinki, Finland 3 1% 2 1% * * 1 * ‐ ‐ Warsaw, Poland 2 1% 2 1% * * 1 * 3 1% * * 2 1% 2 1% * * 1 2% D * * 1 * 2 1% Kuala Lumpur, Malaysia 2 * 1 * 1 * * * 1 * 1 1% * * 1 * Tehran, Iran 1 * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1500 300% 696 300% 804 300% 856 300% 431 300% 213 300% 1 1% G 467 300% Sigma Table of Contents 1000 300% High H 32 11 3 30% ** 2 18% ** 3 23% ** 1 8% ** 2 22% ** 1 10% ** 1 10% ** * 3% ** 1 8% ** 1 6% ** 1 6% ** * 4% ** * 2% ** ‐ ‐ ** 2 15% ** 1 8% ** 1 5% ** * 2% ** 1 9% ** 1 10% ** * 3% ** 1 5% ** 1 6% ** 1 8% ** * 4% ** 2 14% ** * 2% ** ‐ ‐ ** ‐ ‐ ** * 3% ** * 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 8% ** 1 10% ** * 2% ** 1 11% ** 1 6% ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 1 9% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 33 300% Marital Status Married Other I J Low K Education Medium L High M 464 208 82 40% 543 292 124 43% 174 157 60 38% 567 262 111 42% 266 81 36 45% Chief Income Earner Yes No N O 466 203 80 39% 541 297 127 43% 146 65 21 32% Business Owner Yes No P Q 48 23% 78 27% 41 26% 67 26% 17 21% 42 20% 54 18% 26 17% 52 20% 16 19% 37 18% 84 28% N 57 19% 15 23% 40 19% 41 20% 47 16% 43 16% 11 14% 34 17% 54 18% 10 16% 40 19% 42 14% 35 22% M 20 12% 48 18% 15 19% 39 19% 44 15% 45 16% 24 15% 41 16% 12 15% 33 16% 45 15% 17 26% Q 8 13% 66 15% 32 15% 25 12% 45 15% 25 16% 33 13% 12 15% 29 14% 41 14% 6 9% 28 13% 32 11% 21 14% 27 10% 11 14% 25 12% 34 11% 18 8% 13 8% 33 12% 10 12% 18 9% 37 12% 22 10% 38 13% I 31 11% 16 10% 28 11% 9 11% 24 12% 29 10% 9 13% 44 10% 19 9% 33 11% 17 11% 29 11% 5 7% 18 9% 33 11% 6 9% 46 11% Senior Executive/Decision Yes No R S 183 80 25 31% 86 20% P 78 18% Employment Status Total Non T U 673 307 123 40% 334 193 84 43% 22 28% 824 420 182 43% R 104 25% 72 23% 54 28% 12 15% 81 19% 56 18% 37 19% 10 13% 78 19% 51 17% 38 19% 20 25% S 10 13% 62 15% 68 16% 62 20% U 48 15% 21 11% 70 16% 64 15% 10 12% 61 14% 39 13% 31 16% 11 17% 48 11% 11 14% 48 11% 38 12% 21 11% 5 7% 50 12% 7 9% 48 12% 31 10% 24 13% 11 14% 42 10% 35 11% 18 9% 8 10% 44 10% 28 9% 24 12% 8 12% 861 435 186 43% P 111 26% 30 16% 23 11% 22 7% 12 8% 25 10% 7 9% 21 11% 23 8% 7 11% 37 9% 8 10% 36 9% 28 9% 16 8% 18 9% 24 8% 17 11% 19 7% 7 8% 18 9% 24 8% 5 7% 38 9% 6 8% 37 9% 25 8% 18 9% 14 7% 21 7% 8 5% 22 8% 5 6% 14 7% 21 7% 7 11% 28 6% 8 10% 27 6% 22 7% 13 7% 13 6% 18 6% 11 7% 15 6% 5 7% 14 7% 18 6% 6 10% 26 6% 5 7% 26 6% 22 7% 10 5% 14 7% 17 6% 12 5% 4 5% 14 7% 17 6% 2 3% 28 7% 4 4% 27 6% 15 5% 10 4% 5 7% 10 5% 19 6% 2 3% 27 6% 2 3% 27 6% 17 5% 16 8% T 12 6% 14 5% 3 3% 10 5% 18 6% 2 4% 26 6% 3 3% 26 6% 14 5% 14 7% 10 5% 11 5% 18 6% 14 7% 14 5% 15 9% L 14 9% L 11 7% 10 5% 15 5% 12 8% 11 4% 3 4% 9 4% 17 6% 5 7% 21 5% 5 6% 20 5% 16 5% 11 5% 14 5% 6 4% 15 6% 4 5% 11 6% 14 5% 4 6% 21 5% 4 5% 21 5% 17 5% 8 4% 9 4% 12 4% 4 2% 12 5% 9 4% 12 4% 2 4% 19 4% 4 5% 17 4% 12 4% 9 5% 10 5% 11 4% 4 6% 17 4% 5 6% 16 4% 13 4% 8 4% 7 4% 12 4% 3 5% 16 4% 4 5% 15 4% 13 4% 7 4% 7 3% 15 5% 8 5% 9 3% 5 7% K 4 6% 10 5% 9 3% 6 4% 9 4% 4 5% 8 4% 9 3% 5 3% 9 3% 2 3% 6 3% 10 3% 3 5% 13 3% 3 4% 13 3% 12 4% 5 2% 9 4% 6 2% 5 3% 7 3% 4 5% 6 3% 9 3% * * 15 3% 2 2% 14 3% 11 4% 4 2% 5 3% 9 3% 5 3% 7 3% 2 3% 7 3% 7 2% 3 4% 11 3% 2 3% 12 3% 11 3% 3 2% 4 2% 9 3% 4 3% 6 2% 2 3% 6 3% 6 2% 2 3% 10 2% 8 2% 9 3% 3 1% 5 2% 7 2% 1 1% 9 3% 1 2% 5 2% 7 2% 1 2% 11 2% 4 5% S 1 2% 10 2% 7 2% 5 2% 5 3% 6 2% 2 1% 1 1% 4 2% 7 2% 1 1% 11 3% 1 2% 10 2% 7 2% 4 2% 5 2% 6 2% 1 1% 9 3% M 8 3% 1 1% 3 2% 7 2% 1 2% 9 2% 1 1% 9 2% 7 2% 4 2% 2 1% 7 2% 1 1% 7 3% 1 2% 5 3% 4 1% 2 4% 7 2% 2 3% 7 2% 6 2% 3 2% 1 * 4 2% 4 1% 2 2% 4 2% 5 2% 2 3% 7 2% 2 3% 7 2% 8 3% 1 1% 2 1% 8 3% I 7 2% 4 2% 3 1% 2 2% 3 1% 6 2% 1 1% 8 2% * * 8 2% 5 2% 3 2% 4 2% 4 1% 2 2% 5 2% * * 4 2% 4 1% 6 1% 2 3% 6 1% 6 2% 2 1% 4 2% 3 1% 3 2% 2 1% 3 1% 4 2% 5 1% 6 2% 1 1% 4 2% 3 2% 3 1% 3 2% 4 1% 6 1% 3 4% S 1 1% 4 1% 3 1% 3 3% L 2 2% 2 4% Q 2 4% Q 1 2% 7 2% 6 2% 2 1% 3 1% 3 1% ‐ ‐ 5 2% 2 1% 4 1% ‐ ‐ 6 1% 1 1% 6 1% 4 1% 3 1% 5 2% J 1 1% 1 * 2 1% 3 1% 1 2% K 2 2% 4 2% 2 1% 1 2% 5 1% 1 1% 5 1% 5 2% 1 1% 3 1% 1 1% 2 1% 1 1% 1 1% 3 1% 1 2% 3 1% 1 2% 3 1% 3 1% 1 1% 2 1% 2 1% 1 * 3 1% * 1% 3 1% 1 * 3 1% 1 1% 1 1% 1 * 1 2% 3 1% 1 * 3 1% 3 3% S 1 1% 1 * 2 1% 2 3% Q 1 1% 2 * 2 1% 3 1% 3 1% 1 * 1 1% 2 1% 1 1% 2 1% 1 1% 3 1% 1 * * * 3 1% ‐ ‐ 4 1% 3 1% 1 1% 1 * 3 1% 1 1% 2 1% * * 2 1% 2 1% * 1% 3 1% * 1% 3 1% 2 1% 2 1% 1 * 2 1% ‐ ‐ 2 1% 1 1% 2 1% 1 * 1 1% 2 * * 1% 2 1% 1 * 1 1% 1 1% 1 * ‐ ‐ 2 1% * * 1 * 2 1% 1 1% 2 * 1 1% 2 * 1 * 1 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 1% 1 * 1 * 1 1% 1 * 1 1% 1 * 1 * * * ‐ ‐ 1 * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 625 300% 875 300% 470 300% 787 300% 243 300% 608 300% 892 300% 196 300% 1304 300% 239 300% 1261 300% 922 300% 578 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Canada Total Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1010 500 163 33% 518 247 68 28% Sydney, Australia 129 26% Rome, Italy 127 25% New York City, United States Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M Canada Chief Income Earner Yes No N O 289 178 63 35% 343 176 57 32% 378 146 43 29% 180 92 32 35% 400 201 68 34% 430 207 62 30% 508 232 80 35% 502 268 82 31% 379 186 59 32% 483 223 75 34% 148 91 29 32% 520 249 76 31% 490 251 87 35% 64 26% 492 253 94 37% A 65 26% 34 19% 64 24% 65 26% 60 26% 67 25% 61 27% M 58 26% 64 26% 57 28% 52 28% M 42 23% 16 18% 23 25% 62 30% FG 46 22% 65 28% 47 26% 44 30% C 30 21% 47 23% 70 28% 27 30% 62 25% 65 26% 96 19% 52 21% 44 18% 37 21% 52 29% C 50 28% E 32 18% 20 22% 56 23% 27 19% 18 19% 36 18% 42 20% 43 19% 53 20% 39 21% 38 17% 20 22% 50 20% 46 19% London, United Kingdom 88 18% 48 20% 39 15% 30 17% 28 16% 29 20% 15 16% 38 19% 35 17% 42 18% 45 17% 31 17% 34 15% 46 18% 61 12% 25 10% 19 11% 23 13% 18 13% 14 15% 26 13% 21 10% 23 10% 37 14% 22 12% 30 13% 33 13% 27 11% Rio de Janeiro, Brazil 58 12% 35 14% B 26 11% 22 24% L 9 10% 42 17% Amsterdam, The Netherlands 32 12% 24 14% 19 11% 14 10% 10 10% 24 12% 24 12% 26 11% 31 12% 19 8% 13 14% 32 13% 26 10% 24 11% M 21 9% 5 5% 24 10% 27 11% 9 10% 25 10% 24 9% Zurich, Switzerland 51 10% 27 11% 24 9% 9 5% 23 11% 27 11% 22 9% 21 12% 23 16% CD 11 7% 20 10% 49 10% 18 10% C 18 10% 8 9% Abu Dhabi, United Arab Emirates 8 9% 19 9% 22 11% 33 14% J 19 8% 30 11% 26 14% L 22 12% M 18 10% Los Angeles, United States 49 10% 20 8% 20 11% 15 8% 14 10% 8 8% 19 10% 22 10% 20 9% 29 11% 22 12% 18 8% 8 9% 22 9% 27 11% Auckland, New Zealand 48 10% 29 12% B 23 9% 25 10% 13 7% 16 9% 6 7% 19 10% 22 11% 19 10% 19 8% 10 11% 25 10% 23 9% 43 9% 17 7% 13 7% 18 10% 13 6% 22 8% 19 10% 19 8% 5 6% 21 8% 23 9% 42 8% 20 8% 13 7% 9 6% 17 8% 15 7% 16 7% 26 10% 15 8% 16 7% 21 8% 38 8% 18 7% 20 8% 19 8% 35 7% 14 6% 21 8% 20 8% 16 6% Bangkok, Thailand 34 7% 12 5% 20 9% K 21 10% K 18 8% 19 8% Cairo, Egypt 11 12% L 9 10% K 4 5% 21 8% Madrid, Spain 20 11% E 13 7% 14 15% GH 10 11% 16 8% Tokyo, Japan 27 11% A 22 9% 29 12% J 21 9% 19 7% Toronto, Canada 19 13% C 12 8% 6 6% 13 5% 21 8% Berlin, Germany 30 6% Stockholm, Sweden 22 4% 19 8% B 12 5% 18 7% 15 8% 11 7% 4 4% 16 8% 18 9% 16 7% 22 8% 9 5% 12 7% E 13 7% 4 3% 6 7% 15 6% 20 8% 9 5% 6 4% 3 4% 19 10% H 13 7% 10 5% 22 9% A 11 4% 19 11% E 15 8% E 14 8% 16 7% 18 7% 10 5% 8 4% 8 5% 5 5% 10 5% 17 8% F 15 7% 11 5% 19 7% 14 7% 11 5% 5 5% 18 7% 12 5% 11 4% 6 3% 8 4% 9 6% 6 6% 7 4% 9 4% 13 6% 9 4% 8 4% 1 1% 10 4% 12 5% 14 7% FG 4 2% 12 5% 10 4% 9 5% 13 6% M 9 4% 5 5% 13 5% 9 4% 6 2% 11 6% M 5 2% 9 4% 1 1% 9 4% 12 5% Hong Kong, China 22 4% 12 5% 10 4% 7 4% 9 5% 7 4% 2 2% 6 3% Mexico City, Mexico 21 4% 9 3% 12 5% 6 4% 7 4% 7 5% Copenhagen, Denmark 20 4% 9 4% 11 4% 3 2% 6 3% 11 5% H 7 3% 10 5% 11 5% 15 6% I 9 3% 11 5% 9 3% 19 4% 11 4% 8 3% 4 2% 7 4% 3 3% 8 4% 8 4% 8 4% 11 4% 10 5% 12 5% K 7 3% 3 3% Oslo, Norway 2 3% 8 3% 11 4% Istanbul, Turkey 19 4% 9 4% 10 4% 8 4% 6 3% 11 7% CD 8 6% C 5 4% 6 7% H 3 3% * * 12 4% 4 2% 8 4% 9 4% 11 5% 7 3% 6 4% 5 3% 7 5% 5 6% 8 3% 10 4% 4 2% 8 4% 12 5% 6 3% Boston, United States 17 3% 5 2% 6 4% 6 3% 4 3% 4 4% 7 3% 6 3% 7 3% 10 4% 4 2% 10 4% 7 3% 9 4% Buenos Aires, Argentina 15 3% 11 5% B 6 2% 7 8% K 6 6% K 2 2% 10 4% 18 4% 10 5% F 7 4% 7 3% Beijing, China 8 4% F 6 3% 10 4% 4 3% 7 4% 4 3% 2 2% 6 3% 7 4% 6 3% 9 3% 7 3% 5 2% 4 4% 7 3% 8 3% Singapore, Singapore 15 3% 9 3% 7 3% 4 2% 7 4% 4 3% 2 2% 6 3% 7 3% 8 4% 7 3% 4 2% 8 3% 3 4% 7 3% 8 3% Washington, United States 15 3% 9 3% 7 3% 5 3% 4 2% 6 4% 4 4% 5 2% 6 3% 7 3% 8 3% 7 4% 6 3% 2 2% 9 4% 6 3% Cape Town, South Africa 15 3% 8 3% 7 3% 6 3% 5 3% 4 3% 3 3% 4 2% 8 4% 7 3% 8 3% 4 2% 6 3% 5 5% 8 3% 6 3% Casablanca, Morocco 14 3% 6 3% 7 3% 4 2% 4 2% 6 4% 4 4% 6 3% 5 2% 6 3% 7 3% 7 3% * * 6 3% 7 3% Brussels, Belgium 13 3% 5 2% 8 3% 7 4% 3 2% 3 2% 3 4% 5 2% 5 2% 7 3% 6 2% 7 4% M 4 2% 6 3% 3 3% 5 2% 8 3% Sao Paulo, Brazil 12 2% 7 3% 6 2% 6 3% 3 2% 3 2% 3 3% 4 2% 5 2% 4 2% 8 3% 4 2% 6 3% 2 3% 7 3% 6 2% Osaka, Japan 12 2% 7 3% 5 2% 4 3% 5 3% 3 2% 4 4% 3 1% 6 3% 8 3% 5 2% 5 3% 6 2% 2 2% 6 2% 6 3% Chicago, United States 10 2% 3 1% 7 3% 3 2% 4 3% 3 2% 3 3% 3 1% 5 2% 3 1% 8 3% 4 2% 6 3% 1 1% 5 2% 5 2% Shanghai, China 10 2% 5 2% 5 2% 3 2% 3 2% 3 2% 3 3% 3 1% 4 2% 4 2% 5 2% 4 2% 3 1% 3 3% 3 1% 7 3% Helsinki, Finland 10 2% 5 2% 5 2% 3 2% 3 2% 4 3% 2 3% 5 2% 3 1% 3 1% 7 3% 4 2% 5 2% 1 1% 5 2% 5 2% Kuala Lumpur, Malaysia 9 2% 6 3% 3 1% 4 2% 4 2% 2 1% 1 1% 4 2% 5 2% 4 2% 6 2% 5 3% 3 1% 2 2% 6 2% 4 1% Mumbai, India 9 2% 3 1% 6 2% 3 2% 4 3% 2 1% 1 1% 4 2% 4 2% 5 2% 4 2% 2 1% 6 3% 1 2% 3 1% 6 2% Moscow, Russia 9 2% 5 2% 4 2% 2 1% 4 2% 3 2% 2 2% 4 2% 3 1% 3 1% 5 2% 4 2% 3 1% 2 2% 4 2% 5 2% Tel Aviv, Israel 9 2% 6 3% 2 1% 2 1% 3 2% 4 3% 2 3% 4 2% 2 1% 5 2% 4 2% 2 1% 6 2% 2 2% 5 2% 4 2% Budapest, Hungary 6 1% 2 1% 4 2% 3 2% 3 1% * * 1 1% 3 1% 2 1% 2 1% 4 2% 2 1% 3 2% 1 1% 1 * Warsaw, Poland 5 1% 3 1% 3 1% 2 1% 2 1% 2 1% * * 2 1% 3 1% 3 1% 2 1% 2 1% 2 1% 1 1% 5 2% O 4 2% 2 1% Seoul, South Korea 5 1% 3 1% 2 1% 1 * 1 1% 1 * 1 * 4 2% * * 3 1% 2 1% 2 1% 1 * * * ‐ ‐ ‐ ‐ 1 * 2 1% 1 1% 1 * 2 1% 1 * Karachi, Pakistan 3 1% 1 * 2 1% ‐ ‐ * * 1 1% 2 1% H * * 2 2% K 1 1% 3 1% 3 1% 2 3% H 1 1% 2 1% Mecca, Saudi Arabia 4 2% D 2 1% E 2 1% 1 1% 1 * 1 1% 1 * 1 * 1 1% ‐ ‐ Jakarta, Indonesia 2 * 1 * 1 * 1 1% 1 * ‐ ‐ ‐ ‐ 1 1% 1 * 1 * 1 * 1 * 1 1% ‐ ‐ 1 * 3 1% N 1 * Guangzhou, China 1 * 1 * 1 * 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * Tehran, Iran * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ 1500 300% 741 300% 759 300% 533 300% 529 300% 438 300% 276 300% 602 300% 622 300% 697 300% 803 300% 558 300% 670 300% 272 300% 747 300% 753 300% Sigma Table of Contents Business Owner Yes No P Q 100 49 15 30% * 12 25% * 14 29% * 9 18% * 7 15% * 6 12% * 7 14% * 4 8% * 5 11% * 4 9% * 5 10% * 4 8% * 3 5% * 3 7% * 2 4% * 6 12% Q* 2 4% * * 1% * 1 2% * 4 7% * 4 8% Q* 1 2% * 3 6% * ‐ ‐ * 2 4% * 1 3% * 2 4% * 1 3% * 1 2% * 1 3% * 2 4% * 2 4% * 1 2% * 1 3% * 1 3% * 1 1% * 1 1% * 3 5% Q* 1 3% * 1 3% * 2 3% * ‐ ‐ * 1 1% * 1 2% Q* ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 146 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 910 451 148 33% 133 66 23 34% 877 434 140 32% 684 339 104 31% 326 161 59 37% 117 26% 15 22% 114 26% 91 27% 38 24% 112 25% 20 30% 107 25% 90 27% 37 23% 88 19% 12 18% 84 19% 66 19% 30 19% 80 18% 9 14% 78 18% 53 16% 55 12% 9 13% 52 12% 38 11% 34 21% T 22 14% 51 11% 9 14% 48 11% 17 11% 47 10% 6 9% 45 10% 45 13% U 34 10% 12 8% 44 10% 8 12% 41 9% 37 11% 12 7% 44 10% 5 8% 44 10% 30 9% 18 11% 43 9% 5 8% 42 10% 32 10% 16 10% 39 9% 5 8% 38 9% 28 8% 15 9% 40 9% 6 10% 36 8% 25 7% 35 8% 3 5% 35 8% 25 7% 18 11% T 13 8% 33 7% 3 5% 32 7% 26 8% 9 6% 28 6% 5 7% 29 7% 25 7% 9 6% 28 6% 3 5% 27 6% 21 6% 9 6% 22 5% 1 1% 21 5% 14 4% 8 5% 21 5% 4 6% 18 4% 17 5% 5 3% 17 4% 2 3% 19 4% 14 4% 7 4% 16 4% 5 8% S 1 1% 15 3% 14 4% 6 4% 18 4% 18 4% 14 4% 5 3% 16 4% 3 4% 16 4% 15 4% 5 3% 18 4% P 14 3% 1 1% 17 4% 11 3% 8 5% 4 6% 12 3% 11 3% 5 3% 14 3% 2 3% 14 3% 12 4% 3 2% 13 3% 3 4% 13 3% 10 3% 5 3% 14 3% 3 4% 12 3% 9 3% 6 4% 14 3% 3 5% 12 3% 10 3% 5 3% 12 3% 2 3% 12 3% 10 3% 4 3% 11 2% 2 4% 10 2% 8 2% 5 3% 11 2% 3 4% 10 2% 9 3% 3 2% 11 2% 1 2% 11 2% 9 3% 3 2% 9 2% 1 1% 10 2% 7 2% 3 2% 8 2% 1 1% 9 2% 6 2% 4 3% 9 2% ‐ ‐ 10 2% 5 2% 4 3% 9 2% 2 3% 7 2% 7 2% 2 1% 6 1% 1 2% 8 2% 5 2% 4 2% 8 2% 1 2% 8 2% 5 2% 4 2% 7 2% 2 4% 6 1% 7 2% 2 1% 4 1% 1 2% 5 1% 5 1% 1 1% 5 1% * 1% 5 1% 4 1% 2 1% 5 1% 1 1% 5 1% 4 1% 1 1% 2 * 1 2% 2 * 3 1% ‐ ‐ 3 1% ‐ ‐ 3 1% 1 * 1 1% 1 * 1 1% 1 * 1 * 1 * 1 * 1 1% 1 * 1 * 1 * * * ‐ ‐ * * * * ‐ ‐ 1354 300% 198 300% 1302 300% 1017 300% 483 300% Prairies V Atlantic W Alberta X 63 30 10 32% * 8 25% * 8 25% * 8 26% XY* 4 13% * 8 25% ab* 3 9% * 4 13% * 4 15% * 3 10% * 4 14% b* 3 9% * 3 8% * 2 8% * 1 2% * 1 2% * 1 2% * 1 4% * 3 8% Ya* 1 2% * 1 3% * 1 3% * 1 4% * 1 3% * 1 3% * 1 2% * ‐ ‐ * 2 5% * 1 2% * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * * 1% * * 1% * 1 5% W* ‐ ‐ * * 1% * 1 3% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% b* ‐ ‐ * ‐ ‐ * 91 300% 82 41 15 36% * 8 21% * 9 22% * 7 18% * 7 18% * 5 13% * 7 18% * 2 5% * 3 6% * 3 9% * 3 9% * 3 7% * 3 7% * 4 9% * 4 9% * 3 6% * 3 7% * 2 5% * 2 4% * 1 2% * 3 6% b* 1 3% * * 1% * 3 7% Y* 2 6% * 1 2% * 3 7% Vb* 1 3% * 2 5% * 1 3% * 2 6% Xa* 1 3% * ‐ ‐ * 1 3% * 1 2% * 1 2% * ‐ ‐ * 1 1% * * 1% * 1 3% * 1 2% a* * 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 123 300% 90 43 13 29% * 12 28% * 10 24% * 5 12% * 10 23% b* 7 17% b* 5 12% * 6 13% * 5 11% * 5 11% * 5 11% b* 4 9% * 3 6% * 3 8% * 3 7% * 3 8% * 4 8% * 1 2% * 3 6% * 1 3% * 4 8% b* 2 6% * 1 3% * 1 3% * 1 3% * 1 2% * 1 3% * 1 1% * * 1% * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * 1 2% * ‐ ‐ * 2 4% * 1 2% * 1 3% * 1 2% * 1 2% * ‐ ‐ * * 1% * 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 130 300% Region BC Y Northwest Z Ontario a Quebec b 132 63 16 25% ‐ ‐ ‐ ‐ 387 194 63 33% 14 21% ‐ ‐ 56 29% 256 129 47 37% Y 31 24% 15 23% ‐ ‐ 45 23% 8 13% ‐ ‐ 41 21% 9 15% ‐ ‐ ‐ ‐ 39 20% b 20 10% 17 14% 11 17% b 10 15% ‐ ‐ 20 10% 12 10% 40 31% a 26 20% 10 8% 6 10% ‐ ‐ 19 10% 14 11% 5 8% ‐ ‐ 23 12% 10 8% 5 7% ‐ ‐ 19 10% 13 10% 10 15% b 6 9% ‐ ‐ 5 4% ‐ ‐ 21 11% b 20 10% 7 11% ‐ ‐ 17 9% 10 8% 3 5% ‐ ‐ 16 8% 10 8% 4 7% ‐ ‐ 15 8% 8 7% 5 8% a 5 8% ‐ ‐ 7 4% ‐ ‐ 7 4% 4 6% ‐ ‐ 10 5% 15 11% Va 10 8% a 5 4% 8 6% 1 2% ‐ ‐ 6 3% 2 4% ‐ ‐ 7 4% 9 7% Ya 8 6% 4 6% b 2 3% ‐ ‐ 7 4% 2 1% ‐ ‐ 6 3% 8 6% 6 9% Wab 1 1% ‐ ‐ 6 3% 4 3% ‐ ‐ 8 4% 5 4% 2 3% ‐ ‐ 5 2% 5 4% 2 4% ‐ ‐ 6 3% 5 4% 2 3% ‐ ‐ 7 4% 1 1% 2 3% ‐ ‐ 7 4% 3 2% 1 1% ‐ ‐ 7 4% 4 3% 2 3% ‐ ‐ 5 3% 4 3% 2 3% ‐ ‐ 4 2% 5 4% 2 2% ‐ ‐ 6 3% 3 2% 3 5% WX 1 1% ‐ ‐ 5 3% 4 3% ‐ ‐ 3 2% 5 4% 2 3% ‐ ‐ 3 1% 4 3% 1 2% ‐ ‐ 2 1% 3 3% 2 3% ‐ ‐ 3 1% 2 2% 1 2% ‐ ‐ 4 2% 2 1% 1 2% ‐ ‐ 5 3% 1 1% 1 1% ‐ ‐ 3 2% 2 2% 4 6% Xab * 1% ‐ ‐ * * 1 1% ‐ ‐ 3 1% 1 1% ‐ ‐ ‐ ‐ 3 1% 1 1% ‐ ‐ ‐ ‐ 1 1% 2 1% 1 2% b 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ ‐ ‐ * 1% ‐ ‐ ‐ ‐ ‐ ‐ 189 300% ‐ ‐ 581 300% 386 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) China Total China Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1011 500 194 39% 507 249 89 36% 504 251 105 42% Beijing, China 118 24% 46 18% 73 29% Singapore, Singapore 89 18% 50 20% 39 15% Hong Kong, China 87 17% 55 22% 32 13% Rome, Italy 82 16% 41 16% 41 16% Cairo, Egypt 77 15% 43 17% 35 14% London, United Kingdom 70 14% 34 14% 36 14% Sydney, Australia 67 13% 39 16% 27 11% New York City, United States 66 13% 41 17% 25 10% Tokyo, Japan 57 11% 22 9% 35 14% Shanghai, China 50 10% 23 9% 27 11% Washington, United States 46 9% 26 11% 20 8% Bangkok, Thailand 43 9% 14 6% 29 12% Zurich, Switzerland 39 8% 26 10% 13 5% Los Angeles, United States 38 8% 20 8% 18 7% Toronto, Canada 37 7% 17 7% 19 8% Seoul, South Korea 35 7% 9 4% 26 10% Guangzhou, China 28 6% 21 9% 7 3% Moscow, Russia 24 5% 11 4% 14 5% Berlin, Germany 23 5% 10 4% 14 5% Buenos Aires, Argentina 19 4% 8 3% 11 5% Sao Paulo, Brazil 18 4% 2 1% Stockholm, Sweden 17 3% 9 4% 16 6% A 8 3% Osaka, Japan 16 3% 4 2% 12 5% Abu Dhabi, United Arab Emirates 13 3% 8 3% 6 2% Auckland, New Zealand 12 2% 7 3% 5 2% Oslo, Norway 12 2% 3 1% 10 4% Madrid, Spain 12 2% 9 4% 3 1% Amsterdam, The Netherlands 11 2% 7 3% 4 1% Copenhagen, Denmark 10 2% 7 3% 3 1% Warsaw, Poland 9 2% 8 3% 1 * Kuala Lumpur, Malaysia 8 2% 4 2% 4 1% Chicago, United States 8 2% 2 1% 5 2% Rio de Janeiro, Brazil 8 2% 5 2% 3 1% Budapest, Hungary 7 1% 2 1% 4 2% Brussels, Belgium 7 1% 2 1% 4 2% Mexico City, Mexico 6 1% 3 1% 4 1% Istanbul, Turkey 6 1% 1 1% 4 2% Mecca, Saudi Arabia 5 1% 4 1% 1 * Cape Town, South Africa 5 1% 4 1% 1 * Tel Aviv, Israel 5 1% 1 * 4 2% Helsinki, Finland 4 1% 3 1% 1 * Casablanca, Morocco 4 1% 3 1% 1 * Jakarta, Indonesia 3 1% 1 1% 2 1% Boston, United States 3 1% 1 * 2 1% Tehran, Iran 1 * 1 * ‐ ‐ Mumbai, India 1 * 1 * * * Karachi, Pakistan Sigma Table of Contents 1 * * * * * 1500 300% 747 300% 753 300% Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 434 200 71 35% * 29 14% * 51 25% D* 43 22% * 31 16% * 25 12% * 34 17% * 23 11% * 22 11% * 32 16% * 19 9% * 21 11% * 18 9% * 15 7% * 16 8% * 11 5% * 23 11% * 14 7% * 12 6% * 11 6% * 13 6% * 5 2% * 6 3% * 3 1% * 9 4% * 6 3% * 1 1% * 6 3% * 1 1% * 4 2% * 4 2% * 2 1% * 4 2% * 3 1% * 1 1% * 1 1% * 3 1% * 1 * * 1 * * * * * * * * 3 2% * * * * 2 1% * 2 1% * ‐ ‐ * * * * * * * 601 300% 431 206 90 44% * 61 30% C* 21 10% * 31 15% * 31 15% * 30 15% * 21 10% * 26 13% * 34 16% * 15 7% * 29 14% E* 17 8% * 16 8% * 16 8% * 16 8% * 19 9% * 10 5% * 12 6% * 3 2% * 9 5% * 5 2% * 13 6% * 7 3% * 6 3% * 3 2% * 6 3% * 6 3% * 6 3% * 5 3% * 5 2% * 4 2% * 6 3% * 3 1% * 5 2% * 5 2% * 5 3% * 2 1% * 5 2% * 1 1% * * * * 5 2% * * * * 4 2% * ‐ ‐ * * * * ‐ ‐ * 1 * * * * * 618 300% 146 94 33 35% * 28 30% C* 17 18% * 12 13% * 19 21% * 22 24% * 15 16% * 18 19% * 11 12% * 10 11% * 2 3% * 8 9% * 9 9% * 8 8% * 6 7% * 7 7% * 2 2% * 2 2% * 9 9% D* 2 2% * 2 2% * ‐ ‐ * 4 4% * 7 8% * 1 1% * 1 1% * 5 5% * * * * 4 4% * 1 1% * ‐ ‐ * 1 1% * 1 1% * * * * 1 1% * * * * 1 1% * 1 1% * 3 3% * 4 4% * ‐ ‐ * 1 1% * * * * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 281 300% 76 73 28 38% ** 20 28% ** 10 14% ** 14 19% ** 11 14% ** 3 4% ** 10 13% ** 10 13% ** 6 8% ** 12 16% ** 14 19% ** 8 11% ** 9 12% ** 1 1% ** 9 13% ** * 1% ** 9 12% ** 12 16% ** 3 4% ** 1 1% ** * * ** 2 3% ** 2 3% ** 2 3% ** 3 4% ** 2 3% ** ‐ ‐ ** 4 5% ** * 1% ** * * ** ‐ ‐ ** 4 6% ** * * ** 4 5% ** * * ** * * ** 1 1% ** ‐ ‐ ** 3 4% ** 3 4% ** ‐ ‐ ** 1 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 219 300% 252 185 74 40% * 55 30% * 37 20% * 28 15% * 26 14% * 33 18% * 22 12% * 18 10% * 27 15% * 9 5% * 26 14% H* 23 13% * 9 5% * 18 10% * 7 4% * 12 6% * 17 9% * 8 4% * 14 7% * 15 8% * 3 2% * 9 5% * 9 5% * 5 3% * 4 2% * 4 2% * 9 5% * 2 1% * 3 2% * 3 2% * 6 3% * * * * 3 2% * * * * 5 3% * 2 1% * 1 1% * 5 3% * 1 1% * * * * 1 * * 1 * * * * * * * * * * * ‐ ‐ * * * * ‐ ‐ * 556 300% High H Marital Status Married Other I J 683 242 92 38% 714 350 122 35% 43 18% 87 25% 42 17% 69 20% 45 19% 57 16% 46 19% 41 17% 71 20% J 56 16% 38 16% 40 11% 39 16% 44 13% 34 14% 55 16% 36 15% G 10 4% 38 11% 29 8% 15 6% 33 9% 25 10% 31 9% 19 8% 28 8% 22 9% 15 4% 24 10% 9 4% 35 10% J 24 7% 9 4% 19 6% 8 3% 12 3% 7 3% 13 4% 16 7% 17 5% 7 3% 13 4% 5 2% 8 2% 9 4% 13 4% 6 3% 6 2% 6 2% 7 2% 3 1% 12 3% 6 3% 10 3% 7 3% 10 3% 7 3% 7 2% 3 1% 5 2% 4 1% 8 2% 5 2% 6 2% 4 2% 6 2% 1 1% 6 2% 5 2% 7 2% 4 2% 6 2% 1 * 5 2% 1 * 5 1% 1 1% 5 1% 4 2% 2 * 3 1% 1 * 4 2% 4 1% 2 1% 1 * 2 1% 1 * 1 * 1 * 1 * 1 * 1 * * * 725 300% 1049 300% 297 150 72 48% * 31 21% * 20 13% * 29 20% * 11 7% * 21 14% * 30 20% * 23 15% * 12 8% * 28 19% I* 13 8% * 14 9% * 12 8% * 10 7% * 23 15% I* 1 1% * 11 7% * 9 6% * 12 8% * 10 7% * 2 2% * 5 4% * 9 6% * 3 2% * 7 5% * 5 3% * 1 * * 2 1% * 1 1% * 3 2% * 3 2% * 1 * * 2 1% * 2 1% * * * * * * * 1 * * * * * * * * * * * 3 2% * 3 2% * * * * 2 1% * 1 1% * ‐ ‐ * ‐ ‐ * * * * 451 300% Low K 90 295 122 41% * 87 30% LM* 63 21% M* 59 20% * 38 13% * 42 14% * 44 15% * 29 10% * 42 14% * 36 12% * 35 12% * 36 12% L* 14 5% * 19 6% * 23 8% * 21 7% * 22 8% * 21 7% * 10 3% * 9 3% * 9 3% * 16 5% * 12 4% * 13 4% * 4 1% * 8 3% * 7 3% * 4 1% * ‐ ‐ * 2 1% * 5 2% * 3 1% * ‐ ‐ * 3 1% * 3 1% * 4 1% * ‐ ‐ * 3 1% * 3 1% * 3 1% * 3 1% * 2 1% * 3 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 885 300% Education Medium L High M 254 155 55 35% 667 50 17 34% Chief Income Earner Yes No N O 682 276 92 33% 23 15% 8 15% 67 24% 21 13% 6 11% 39 14% 21 14% 6 12% 32 12% 33 21% 52 19% 26 17% 11 22% K 9 18% 50 18% 19 12% 7 14% 46 17% 29 19% K 17 11% 51 18% O 29 11% 15 10% 9 17% K 8 16% L 6 12% 27 10% 13 8% 3 6% 24 9% 7 4% 4 7% 24 9% 23 15% K 17 11% 6 12% K 3 7% 24 9% 27 10% 12 7% 3 7% 19 7% 12 8% 4 8% 23 8% 10 7% 2 4% 12 4% 6 4% 2 3% 16 6% 12 8% 2 4% 15 5% 12 7% 3 6% 9 3% 8 5% 1 3% 16 6% 1 1% 1 1% 5 2% 3 2% 1 3% 10 4% 2 1% 1 3% 9 3% 8 5% 1 2% 8 3% 3 2% 2 4% 6 2% 3 2% 2 4% L 2 4% 3 1% 8 3% 3 2% 2 4% K 2 4% K 1 1% 4 3% 1 2% 7 3% 6 4% K 2 2% 1 3% K 2 4% KL 1 2% 6 2% 6 4% 9 6% K 6 4% 3 2% 10 4% 6 2% 6 2% 6 2% 6 2% 2 1% 1 2% 2 1% 5 3% K 1 1% 1 2% K 1 2% L 1 2% 6 2% 1 2% L * 1% 4 2% 1 1% 1 * 1 1% 1 1% ‐ ‐ 3 2% 2 1% 1 1% 1 * ‐ ‐ 465 300% 1 2% L 1 2% L * * 1 2% K ‐ ‐ * 1% K 1 1% KL 150 300% 5 2% 4 2% 2 1% 3 1% 4 1% 2 1% 1 * 1 * 1 * 1 * 827 300% 329 224 102 46% * 52 23% * 50 22% * 54 24% N* 30 13% * 27 12% * 25 11% * 16 7% * 37 17% * 30 13% * 26 12% * 22 10% * 19 8% * 12 5% * 20 9% * 13 6% * 23 10% * 12 5% * 9 4% * 14 6% * 3 1% * 13 6% * 6 3% * 7 3% * 6 2% * 6 3% * 9 4% * 2 1% * 3 1% * 4 2% * 2 1% * 1 * * 2 1% * 1 1% * 1 * * 4 2% * 1 * * 1 * * 1 * * 1 * * 3 1% * 1 * * * * * 1 1% * 1 1% * 1 * * * * * * * * 673 300% Business Owner Yes No P Q 106 52 16 30% ** 18 34% ** 2 4% ** 5 10% ** 7 13% ** 6 12% ** 8 16% ** 6 12% ** 7 14% ** 5 9% ** 10 18% ** 6 11% ** 1 2% ** 1 2% ** 5 10% ** 1 2% ** 2 4% ** 6 11% ** 2 5% ** 1 2% ** 3 7% ** 3 6% ** 2 4% ** 2 4% ** * 1% ** * * ** * * ** 2 4% ** * * ** 1 2% ** 2 3% ** * * ** * 1% ** * 1% ** 3 7% ** ‐ ‐ ** 2 4% ** 3 7% ** 3 6% ** 3 6% ** 4 7% ** ‐ ‐ ** 3 6% ** ‐ ‐ ** * 1% ** 1 1% ** ‐ ‐ ** * * ** 157 300% 905 448 178 40% 100 22% 87 19% 81 18% 75 17% 71 16% 62 14% 60 13% 59 13% 53 12% 41 9% 41 9% 42 9% 38 8% 33 7% 35 8% 33 7% 22 5% 22 5% 22 5% 16 4% 15 3% 14 3% 14 3% 13 3% 12 3% 12 3% 10 2% 11 2% 9 2% 7 2% 8 2% 7 2% 7 2% 3 1% 7 2% 4 1% 2 1% 2 * 2 * 1 * 4 1% 1 * 3 1% 2 * 1 * 1 * 1 * 1343 300% Senior Executive/Decision Yes No R S 364 127 40 31% * 25 19% * 17 14% * 12 9% * 21 16% * 15 12% * 24 19% * 18 14% * 13 10% * 16 12% * 12 9% * 19 15% * 7 5% * 13 10% * 7 5% * 14 11% * 4 3% * 6 5% * 7 5% * 5 4% * 6 5% * 8 6% * 4 3% * 9 7% S* 5 4% * 4 3% * 1 1% * 4 3% * 2 1% * 2 2% * 2 2% * 1 1% * 4 3% * 1 1% * 5 4% * 6 5% S* 4 3% * 4 3% * 4 3% * 4 3% * * * * * * * 4 3% S* 1 1% * 1 1% * 1 1% * * * * * * * 380 300% Employment Status Total Non T U 647 373 154 41% 877 400 144 36% 94 25% 85 21% 71 19% 74 19% 75 20% 68 17% 61 16% 73 18% 62 17% 55 14% 46 12% 55 14% 49 13% 51 13% 53 14% 53 13% 42 11% 40 10% 38 10% 40 10% 28 7% 42 10% 36 10% 36 9% 26 7% 35 9% 31 8% 28 7% 23 6% 35 9% 32 8% 24 6% 22 6% 24 6% 18 5% 14 4% 18 5% 19 5% 13 4% 19 5% 10 3% 16 4% 13 3% 14 4% 7 2% 16 4% 8 2% 10 3% 8 2% 9 2% 11 3% 8 2% 8 2% 12 3% 9 2% 9 2% 8 2% 10 2% 6 2% 6 2% 7 2% 8 2% 4 1% 7 2% 7 2% 8 2% 2 1% 7 2% 1 * 7 2% 3 1% 6 1% 1 * 6 1% 1 * 5 1% 1 * 4 1% 5 1% 5 1% 4 1% 4 1% * * 4 1% 2 * 2 1% 1 * 2 1% ‐ ‐ 1 * 1 * 1 * * * 1 * 1120 300% 1199 300% 134 100 50 50% * 33 33% * 15 15% * 19 18% * 9 9% * 22 22% * 15 15% * 16 16% * 14 14% * 17 17% * 11 10% * 5 5% * 7 7% * 3 3% * 10 10% * 1 1% * 11 11% * 5 5% * 10 10% * 4 4% * * * * 2 2% * 2 2% * * * * 3 3% * 3 3% * 4 4% * * * * 2 2% * * * * 2 2% * * * * 1 1% * * * * ‐ ‐ * * * * * * * * * * * * * 1 1% * ‐ ‐ * * * * * * * 1 1% * * * * ‐ ‐ * ‐ ‐ * * * * 301 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) France Total France Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1010 500 188 38% 474 247 98 40% 536 253 90 36% 348 191 56 29% 322 158 56 36% 50 to 64 E Low F Household Income Medium G High H 340 151 76 50% CD 34 23% 232 116 40 35% 533 266 99 37% 245 118 48 41% Marital Status Married Other I J 419 201 84 42% J 52 26% Low K Education Medium L High M 591 299 104 35% 402 168 66 39% 306 209 75 36% 302 124 47 38% Chief Income Earner Yes No N O 558 274 103 38% 452 226 85 37% New York City, United States 150 30% 78 32% 72 29% 40 34% 61 29% 40 32% 80 29% 70 31% 49 20% 32 21% 19 16% 60 22% 47 23% 36 22% 47 22% 25 21% 57 21% 51 23% Rome, Italy 93 19% 47 19% 46 18% 33 18% 27 17% 32 21% 22 19% 48 18% 30 25% F 23 20% 98 33% I 61 21% 50 30% 59 24% 48 30% E 39 25% 77 29% 108 22% 68 36% E 37 19% 34 29% Sydney, Australia 40 20% 53 18% 29 18% 38 18% 26 21% 51 19% 42 19% London, United Kingdom 84 17% 44 18% 40 16% 38 20% 24 15% 23 15% 18 16% 47 18% 19 16% 29 14% 55 18% 27 16% 36 17% 22 17% 48 18% 36 16% Los Angeles, United States 50 10% 24 10% 26 10% 15 13% 24 9% 11 9% 18 9% 32 11% 19 11% 19 9% 12 10% 26 10% 23 10% 49 10% 27 11% 22 9% 18 11% E 16 10% 8 5% Rio de Janeiro, Brazil 24 13% E 18 9% 16 10% 8 7% 30 11% 11 9% 21 10% 28 9% 12 7% 24 12% 12 10% 29 11% 20 9% Toronto, Canada 49 10% 21 9% 28 11% 12 6% 25 11% 9 7% 15 7% 28 10% 10 8% 23 8% 20 9% Amsterdam, The Netherlands 38 8% 20 8% 18 7% 8 5% 12 8% 10 9% 17 6% 11 9% 10 5% 8 7% 22 8% 16 7% Abu Dhabi, United Arab Emirates 37 7% 17 7% 20 8% 14 9% 12 8% 15 7% 8 7% 21 8% 16 7% 12 7% 10 7% 5 4% 13 6% 24 8% 17 10% L 12 7% 11 5% 15 8% 23 9% H 20 8% 3 3% 25 10% A 14 6% 18 9% 6 5% 19 7% 17 8% 13 7% 10 6% 11 7% 11 9% H 12 10% H 6 5% 28 9% I 22 7% 21 10% M 23 11% K 19 9% 24 9% 22 11% E 18 10% D 11 6% 22 13% M 10 6% 6 5% 18 7% 30 11% H 24 9% 25 8% 25 10% 13 11% H 10 9% 24 12% 43 9% 17 11% C 9 6% 6 5% Tokyo, Japan 20 13% C 13 8% 17 6% 11 9% 16 8% 17 6% 7 4% 16 8% 18 7% 15 7% 8 4% 12 8% C 10 7% 10 8% 17 6% 6 5% 16 6% 16 7% 17 6% 8 7% 18 6% 17 10% LM 9 6% 12 6% 5 5% 17 9% J 12 6% 15 5% 10 5% 13 8% C 10 7% 10 8% K 3 3% 14 7% 7 6% 16 6% 14 6% 12 6% 10 6% 8 5% 12 4% 6 5% 11 5% 18 6% 11 7% 12 6% 6 5% 15 5% 14 6% Oslo, Norway 37 7% 12 5% Bangkok, Thailand 33 7% 19 8% Zurich, Switzerland 32 6% 11 4% Beijing, China 30 6% 18 7% 22 9% A 12 5% Helsinki, Finland 29 6% 12 5% 17 7% 11 6% Berlin, Germany 28 6% 13 5% 14 6% 13 7% 8 5% 7 5% 11 10% G 6 5% 14 5% 7 6% 8 4% 20 7% 9 5% 11 5% 7 6% 18 6% 10 4% Auckland, New Zealand 27 5% 17 7% 10 4% 12 6% 8 5% 7 4% 4 4% 17 6% 6 5% 10 5% 17 6% 7 4% 14 7% 6 5% 16 6% 12 5% 3 2% Cairo, Egypt 26 5% 12 5% 14 6% 15 5% 10 6% 11 5% 4 3% 14 5% 12 5% 14 5% 6 4% 10 8% H 7 6% 10 5% 11 4% 12 8% E 9 5% 4 3% 25 5% 10 5% E 10 5% 12 5% Washington, United States 11 4% 6 5% 11 6% 13 4% 8 5% 11 5% 6 5% 11 4% 14 6% Moscow, Russia 24 5% 11 4% 13 5% 11 6% 6 4% 8 5% 4 4% 11 4% 9 7% 10 5% 14 5% 8 5% 8 4% 8 7% 11 4% 13 6% Stockholm, Sweden 24 5% 11 4% 13 5% 11 6% 7 4% 5 4% 6 5% 12 5% 5 4% 9 4% 15 5% 7 4% 12 6% 5 4% 15 5% 9 4% Madrid, Spain 22 4% 9 4% 13 5% 7 4% 7 5% 8 5% 6 5% 11 4% 5 5% 10 5% 12 4% 6 4% 8 4% 8 7% 12 4% 10 5% Hong Kong, China 22 4% 10 4% 12 5% 8 4% 5 3% 8 5% 7 6% 10 4% 4 3% 7 3% 15 5% 9 6% 8 4% 5 4% 11 4% 11 5% Brussels, Belgium 20 4% 9 4% 11 4% 6 3% 8 5% 7 4% 5 5% 11 4% 4 4% 9 3% 9 5% 9 4% 3 2% 11 4% 9 4% Copenhagen, Denmark 20 4% 9 3% 12 5% 7 4% 4 3% 9 6% 5 4% 10 4% 6 5% 12 6% J 10 5% 11 4% 7 4% 8 4% 5 4% 12 4% 9 4% 11 5% A 10 4% 7 3% 5 3% 6 4% 4 4% 8 3% 4 4% 7 4% 10 3% 4 2% 6 3% 9 4% 4 2% 6 4% 4 3% 9 3% 4 3% 6 3% 10 3% 4 3% 7 3% 7 5% K 5 4% 8 3% 6 3% 7 2% 9 4% 3 2% 9 3% 4 4% 6 3% 10 3% 6 4% 7 3% 3 3% 10 4% 6 3% 2 2% 9 3% 4 3% 7 3% 9 3% 2 1% 6 3% 10 4% 5 2% 8 3% 6 2% 10 3% 4 2% Istanbul, Turkey 17 3% 5 2% Cape Town, South Africa 16 3% 6 3% Mexico City, Mexico 16 3% 10 4% 6 2% 7 4% 2 2% Kuala Lumpur, Malaysia 15 3% 9 3% 7 3% 7 4% 4 2% 6 4% D 4 3% 6 4% C 3 2% 5 3% 2 2% 7 3% 4 4% 6 3% 8 3% 4 2% 4 2% 7 6% K 5 4% 4 3% 4 3% 6 2% 4 3% 3 2% 10 3% 4 2% 6 3% 4 3% Shanghai, China 14 3% 6 2% 8 3% 2 1% Osaka, Japan 13 3% 7 3% 7 3% 7 3% Casablanca, Morocco 13 3% 4 2% 9 3% 4 2% 4 2% 5 4% 3 3% 9 3% 1 1% 6 3% 7 2% 6 4% 5 2% 2 2% 7 2% 7 3% Chicago, United States 12 2% 6 2% 6 2% 6 3% 4 2% 2 1% 3 3% 7 2% 2 2% 3 1% 9 3% 5 3% 4 2% 2 2% 5 2% 6 3% Sao Paulo, Brazil 11 2% 4 2% 7 3% 7 3% 1 1% 4 2% 8 3% 3 2% 3 2% 5 4% 8 3% 3 1% 6 2% 5 2% 5 3% E 2 1% 4 3% 11 2% 6 3% E 6 3% 1 1% Mumbai, India 3 2% 2 2% 6 2% 3 3% 5 2% 6 2% 3 1% 6 3% 3 3% 5 2% 7 3% Budapest, Hungary 11 2% 7 3% 5 2% 4 2% 3 2% 4 3% 2 2% 5 2% 4 3% 4 2% 7 2% 2 1% 5 2% 6 2% 5 2% Singapore, Singapore 10 2% 6 2% 4 2% 3 2% 2 1% 5 3% 2 2% 6 2% 3 2% 4 1% 4 2% 3 1% 5 2% 6 2% Buenos Aires, Argentina 9 2% 3 1% 6 2% 3 2% 4 2% 3 2% 2 2% 4 2% 3 2% 7 3% J 4 2% 4 4% K 4 3% 5 2% 3 2% 2 1% 5 2% 4 2% Jakarta, Indonesia 8 2% 5 2% 3 1% 4 2% 2 1% 2 1% 1 1% 5 2% 1 1% 1 1% 7 2% 3 2% 3 2% 4 4% L 2 1% 6 2% 2 1% Warsaw, Poland 6 1% 4 2% 2 1% 3 2% 1 * 3 2% 1 1% 3 1% 3 2% 2 1% 4 1% 1 1% 4 2% 2 1% 1 * Boston, United States 6 1% 3 1% 3 1% 2 1% * * 1 1% 3 1% 2 1% 3 2% 3 1% 3 2% 2 1% 1 1% 3 1% Guangzhou, China 6 1% 2 1% 4 2% 1 * 4 2% E 3 2% 5 2% O 3 1% 2 2% 1 1% 3 1% 2 1% 2 1% 4 1% 1 1% 4 2% 1 1% 4 1% 2 1% Mecca, Saudi Arabia 5 1% 2 1% 3 1% 2 1% 2 1% 1 1% 1 1% 4 1% * * 2 1% 3 1% 1 1% ‐ ‐ 4 1% 1 1% Tel Aviv, Israel 4 1% 2 1% 2 1% 3 1% 1 * 1 1% * * 2 1% 1 1% 2 1% 2 1% 4 2% M 1 * 2 1% 1 1% 3 1% 1 1% Seoul, South Korea 3 1% 2 1% 1 1% 2 1% 1 1% ‐ ‐ * * 2 1% 1 1% 1 * 2 1% 1 1% 1 * 1 1% 2 1% 1 * 1 * 1 * * * ‐ ‐ 1 * * * ‐ ‐ 1 * * * 1 * * * 1 * ‐ ‐ * * 1 * ‐ ‐ Tehran, Iran Karachi, Pakistan Sigma Table of Contents 1 * * * * * ‐ ‐ * * * * ‐ ‐ * * * * 1 * ‐ ‐ * * ‐ ‐ * * * * * * 1500 300% 741 300% 759 300% 572 300% 474 300% 454 300% 347 300% 798 300% 355 300% 603 300% 897 300% 502 300% 626 300% 372 300% 821 300% 679 300% Business Owner Yes No P Q 39 19 8 41% * 5 24% * 2 8% * 4 21% * 4 19% * 1 7% * 1 5% * * 2% * 2 9% * 3 13% * 2 10% * ‐ ‐ * 1 6% * 2 8% * 2 10% * * 2% * 3 17% Q* 1 7% * 1 5% * ‐ ‐ * 2 8% * 2 10% * * 2% * ‐ ‐ * 1 8% * 1 7% * 1 5% * 1 5% * 1 8% * 1 3% * 1 4% * ‐ ‐ * * 2% * 1 3% * * 2% * ‐ ‐ * * 2% * * 3% * 1 4% * * 2% * ‐ ‐ * ‐ ‐ * 1 7% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 58 300% 971 481 180 37% 146 30% 107 22% P 89 19% 80 17% 48 10% 48 10% 48 10% 42 9% 35 7% 35 7% 37 8% 32 7% 31 6% 28 6% 29 6% 24 5% 26 5% 25 5% 25 5% 23 5% 22 4% 22 5% 22 5% 19 4% 19 4% 16 3% 15 3% 15 3% 15 3% 13 3% 13 3% 13 3% 11 2% 11 2% 11 2% 11 2% 10 2% 8 2% 7 2% 6 1% 6 1% 5 1% 5 1% 4 1% 3 1% 1 * 1 * 1442 300% Senior Executive/Decision Yes No R S 59 29 10 34% * 10 35% * 4 14% * 7 25% * 5 19% * 3 10% * 2 8% * 2 8% * 2 8% * 2 8% * 1 3% * ‐ ‐ * 2 9% * 2 5% * 3 9% * * 1% * 2 7% * 2 6% * 2 7% * 1 3% * 2 6% * 2 6% * 1 3% * 1 3% * 2 5% * 1 5% * 2 6% * 1 4% * 3 11% S* 1 4% * 1 4% * 1 3% * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * * 1% * * 2% * 1 5% * 1 3% * 1 3% * ‐ ‐ * 2 6% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 87 300% Employment Status Total Non T U 951 471 178 38% 606 298 107 36% 404 202 80 40% 140 30% 89 30% 62 31% 104 22% 68 23% 40 20% 86 18% 52 17% 41 20% 79 17% 49 16% 35 17% 47 10% 30 10% 20 10% 47 10% 29 10% 20 10% 47 10% 28 9% 20 10% 41 9% 25 8% 18 9% 36 8% 23 8% 15 8% 36 8% 23 8% 14 7% 37 8% R 31 7% 22 7% 15 7% 22 8% 11 5% 31 7% 19 6% 13 7% 28 6% 16 5% 14 7% 29 6% 17 6% 12 6% 25 5% 17 6% 10 5% 26 5% 16 5% 11 6% 24 5% 19 6% 7 4% 24 5% 13 4% 12 6% 22 5% 14 5% 10 5% 22 5% 16 5% 8 4% 21 5% 12 4% 10 5% 21 4% 12 4% 9 5% 19 4% 13 4% 8 4% 19 4% 11 4% 9 5% 15 3% 10 3% 7 3% 15 3% 9 3% 7 4% 13 3% 9 3% 7 3% 14 3% 12 4% 3 2% 13 3% 9 3% 5 2% 13 3% 10 3% 4 2% 13 3% 8 3% 5 3% 12 2% 7 2% 5 2% 11 2% 7 2% 4 2% 11 2% 6 2% 5 2% 11 2% 7 2% 4 2% 10 2% 7 2% 4 2% 8 2% 4 1% 5 2% 7 1% 5 2% 3 1% 6 1% 4 1% 2 1% 6 1% 5 2% 2 1% 4 1% 3 1% 3 1% 5 1% 3 1% 3 1% 1 * 4 1% 3 1% 3 1% 2 1% 1 * 1 * 1 * * * 1 * ‐ ‐ 1 * 1413 300% 893 300% 607 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Germany Total Germany Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 1005 500 112 22% 505 253 61 24% 500 247 51 21% 306 172 29 17% Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 314 134 30 22% 374 187 37 20% 324 158 34 21% Low K Education Medium L High M 360 172 36 21% 645 328 76 23% 210 113 27 24% 639 285 65 23% 156 101 20 19% 703 347 82 24% 302 153 30 19% 31 18% 70 21% 16 14% 56 20% 35 23% 31 18% 56 17% 49 17% 29 29% KL 13 13% 66 19% 27 17% 307 155 41 27% F 41 26% F 32 20% 16 12% 29 16% 31 20% 20 15% 28 15% 59 17% 27 18% 43 15% 53 15% 28 18% High H Marital Status Married Other I J Chief Income Earner Yes No N O New York City, United States 101 20% 47 19% 54 22% Abu Dhabi, United Arab Emirates 86 17% 46 18% 40 16% 48 28% DE 28 16% 385 194 53 27% C 36 19% E 39 20% Paris, France 80 16% 38 15% 42 17% 30 17% 31 16% 20 15% 29 15% 26 16% 26 17% 28 16% 52 16% 24 21% M 15 13% Rome, Italy 79 16% 35 14% 43 17% 32 19% 27 14% 20 15% 33 18% 22 14% 24 15% 26 15% 53 16% 20 18% 39 14% 22 22% KL 20 19% 54 16% 25 16% Los Angeles, United States 68 14% 27 11% 25 14% 22 12% 22 14% 24 15% 20 12% 47 14% 18 16% 34 12% 16 15% 44 13% 24 16% 62 12% 35 14% 26 15% 30 15% E 21 11% 13 10% London, United Kingdom 40 16% B 27 11% 15 11% 21 11% 19 12% 22 14% 19 11% 43 13% 11 9% 39 14% 13 13% 42 12% 20 13% Cape Town, South Africa 62 12% 27 11% 35 14% 19 11% 23 12% 19 14% 21 11% 16 10% 38 12% 11 9% 40 14% 11 11% 40 12% 21 14% 53 11% 28 11% 25 10% 18 11% 19 10% 16 12% 17 9% 19 12% 25 16% G 17 11% 24 14% Rio de Janeiro, Brazil 20 12% 33 10% 12 11% 32 11% 9 9% 35 10% 18 12% Auckland, New Zealand 52 10% 28 11% 24 10% 12 7% 16 10% 19 11% 34 10% 7 6% 38 11% 15 9% 21 9% 15 9% 17 9% 17 11% 12 8% 16 9% 30 9% 13 12% 36 13% K 25 9% 9 9% 25 10% 19 14% C 14 11% 18 12% 46 9% 22 11% C 17 9% 18 10% Berlin, Germany 8 8% 32 9% 14 9% Amsterdam, The Netherlands 45 9% 20 8% 25 10% 15 9% 17 9% 13 10% 14 9% 8 5% 11 6% 23 8% 10 10% 33 10% 12 8% 43 9% 25 10% 19 8% 14 8% 14 7% 15 11% 14 9% 13 8% 13 7% 35 11% I 31 9% 13 11% Bangkok, Thailand 23 12% H 17 9% 11 10% 26 9% 6 6% 30 9% 14 9% Istanbul, Turkey 43 9% 20 8% 23 9% 15 9% 14 7% 13 10% 15 8% 12 8% 15 10% 15 9% 28 8% 9 8% 22 8% 11 11% 30 9% 13 8% 21 12% D 8 5% 10 5% 11 8% 19 10% 12 8% 11 7% 11 7% 31 9% 11 10% 23 8% 8 8% 30 9% 12 8% 15 7% 18 10% 11 7% 10 6% 17 10% 23 7% 20 7% 6 6% 25 7% 14 9% 16 9% 13 8% 10 7% 14 8% 26 8% 14 12% LM 11 10% 23 8% 6 6% 26 7% 14 9% 14 7% 13 8% 9 6% 18 5% 7 6% 22 8% 7 7% 24 7% 12 8% Madrid, Spain 42 8% 22 9% 20 8% Zurich, Switzerland 40 8% 18 7% 22 9% Stockholm, Sweden 40 8% 17 7% 23 9% 10 6% 19 10% 17 13% CD 11 8% Toronto, Canada 36 7% 16 6% 20 8% 6 4% 14 11% C 9 7% Oslo, Norway 28 6% 14 6% 13 5% 10 6% 16 8% C 9 5% 11 6% 9 6% 8 5% 18 11% J 9 5% 19 6% 8 7% 16 5% 4 4% 19 5% 9 6% Singapore, Singapore 26 5% 17 7% 10 4% 8 5% 12 6% 6 4% 9 5% 10 6% 7 5% 10 6% 16 5% 20 6% 6 4% 26 5% 14 6% 12 5% 6 3% 4 3% 9 5% 9 6% 7 5% 5 3% 18 5% 8 5% 25 5% 11 4% 15 6% 8 4% 4 3% 8 5% 6 6% 15 5% 4 4% 19 5% 7 4% 25 5% 15 6% 10 4% 9 5% 5 4% 6 4% 19 6% 4 4% 14 5% 7 7% 19 5% 6 4% Copenhagen, Denmark 23 5% 7 3% 5 3% 10 5% 10 5% 6 4% 7 4% 9 5% 14 4% 6 5% 12 4% 5 5% 14 4% 9 6% Kuala Lumpur, Malaysia 21 4% 11 4% 16 6% A 10 4% 10 8% C 8 6% 10 6% H 7 4% 4 2% Budapest, Hungary 12 6% H 13 7% 20 6% I 18 5% 3 3% Cairo, Egypt 16 9% DE 13 8% E 5 3% 16 6% M 15 5% 2 2% Tokyo, Japan 8 7% M 7 6% 7 4% 10 5% 4 3% 5 3% 8 5% 8 5% 9 5% 12 4% 2 2% 12 4% 17 5% 4 3% 3 2% 8 4% 6 4% 6 4% 8 5% 12 4% 4 4% 11 4% 7 7% K 5 5% 15 4% 6 4% 6 3% 8 5% 6 4% 6 4% 14 4% 5 5% 11 4% 4 4% 14 4% 6 4% 7 4% 7 5% C 5 3% 8 4% 4 3% 6 4% 6 4% 12 4% 3 3% 14 4% 5 3% 5 4% 5 3% 6 4% 5 3% 6 4% 9 3% 2 2% 14 5% M 10 4% 1 1% 5 2% 3 3% 9 3% 6 4% 7 4% 4 2% 5 4% 7 4% 6 4% 3 2% 5 3% 10 3% 3 2% 9 3% 4 4% 13 4% 3 2% 7 3% 2 1% 7 3% 5 3% 4 2% 6 3% 9 3% 2 2% 8 3% 5 5% 12 3% 3 2% 4 3% 8 4% 6 4% C 3 2% 6 3% 7 3% 6 3% 6 4% 4 2% 7 4% 8 3% 3 2% 11 4% 2 2% 11 3% 4 3% 5 2% 4 2% 6 3% 4 3% 5 3% 2 1% 5 3% 8 3% 4 3% 8 3% 2 2% 10 3% 3 2% 2 1% 5 2% Hong Kong, China 21 4% 10 4% 10 4% 6 3% Helsinki, Finland 20 4% 9 4% 11 4% 4 2% 11 6% E 9 5% Mexico City, Mexico 19 4% 9 4% 9 4% 7 4% Buenos Aires, Argentina 15 3% 7 3% 8 3% 6 4% Chicago, United States 15 3% 8 3% 8 3% Casablanca, Morocco 15 3% 8 3% Sao Paulo, Brazil 15 3% 8 3% Washington, United States 14 3% 9 4% Boston, United States 11 2% 7 3% 5 2% 3 2% 7 4% 2 1% 7 4% H 4 2% 2 1% 5 2% 3 2% 1 1% 6 3% 2 2% 6 2% 8 3% 2 2% 8 2% 3 2% Osaka, Japan 9 2% 4 2% 5 2% 3 2% 1 1% 4 2% 2 1% 4 2% 3 2% 7 2% 1 1% 6 2% 2 2% 4 1% Moscow, Russia 9 2% 6 2% 4 2% 7 4% E 5 3% E 3 2% 5 4% L 1 1% 9 3% 5 2% 6 4% J 4 2% 2 2% 10 2% 6 4% H 3 2% 4 1% Beijing, China 3 2% 3 3% 4 2% 4 2% 2 1% 5 3% 4 1% 2 2% 5 2% 2 2% 7 2% 5 4% N 3 2% Brussels, Belgium 9 2% 4 2% 4 2% 3 2% 4 2% 2 1% 4 2% 3 2% 2 1% 3 2% 5 2% 2 1% 4 2% 3 2% 7 2% 2 1% Mumbai, India 8 2% 5 2% 3 1% 4 2% 2 1% 2 1% 4 2% 2 1% 2 1% 2 1% 6 2% 1 1% 4 2% 2 2% 7 2% 1 1% Tel Aviv, Israel 8 2% 5 2% 2 1% ‐ ‐ 2 2% C 3 2% 2 1% 2 2% 3 2% 2 1% 5 2% 2 2% 4 1% 2 2% 7 2% 1 1% 6 3% GH 3 1% 1 1% * * 3 1% 5 2% 3 2% 4 1% 1 1% 5 2% 2 2% 2 1% 3 2% 3 2% 5 1% 4 1% ‐ ‐ 5 2% 2 1% Warsaw, Poland 8 2% 4 2% 4 2% 1 1% 5 3% C 4 2% Jakarta, Indonesia 7 1% 5 2% 3 1% 2 1% 2 1% 4 3% Shanghai, China 6 1% 4 2% 2 1% 3 2% 2 1% 1 1% 3 2% * * 2 2% 2 1% 5 1% 3 3% M 1 1% 3 1% 2 2% 5 1% 1 1% Seoul, South Korea 5 1% 2 1% 3 1% 3 2% 1 1% * * 1 1% 2 1% 1 1% 3 2% 2 1% ‐ ‐ 4 1% 1 1% 3 1% 1 1% Mecca, Saudi Arabia 4 1% 1 * 1 1% 2 1% 1 1% 2 1% 2 1% 1 * 2 1% 2 1% 1 1% 1 1% 2 2% 3 1% 1 1% Karachi, Pakistan 3 1% 4 1% B 2 1% 1 1% 2 1% 1 * * * 1 1% * * 1 1% 1 1% 2 1% 1 1% 2 1% ‐ ‐ 2 1% 1 1% Tehran, Iran 2 * 2 1% ‐ ‐ 1 1% * * ‐ ‐ ‐ ‐ 1 1% 1 1% * * 1 * ‐ ‐ 1 * 1 1% 1 * 1 * Guangzhou, China 2 * 1 * * * 1 * 1 * * * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 1% 1 * 1 * 1500 300% 758 300% 742 300% 516 300% 583 300% 401 300% 560 300% 475 300% 465 300% 515 300% 985 300% 340 300% 856 300% 304 300% 1040 300% 460 300% Sigma Table of Contents Business Owner Yes No P Q 77 41 7 17% * 9 21% * 6 14% * 5 11% * 8 20% * 8 20% * 6 15% * 5 12% * 4 10% * 5 12% * 4 9% * 2 6% * 3 8% * 3 8% * 6 15% Q* 2 5% * 3 9% * 2 6% * 2 6% * 2 5% * 4 10% Q* 1 3% * 3 6% * 2 5% * 2 5% * 1 3% * 2 5% * * 1% * 2 5% * 1 3% * 1 4% * 1 2% * * 1% * * 1% * ‐ ‐ * 1 3% * 1 2% * 1 3% * 2 4% * * 1% * * 1% * * 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 2% Q* ‐ ‐ * 123 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 928 459 105 23% 168 86 19 22% 837 414 93 22% 663 328 75 23% 342 172 37 22% 92 20% 18 21% 83 20% 66 20% 35 20% 81 18% 16 19% 70 17% 76 17% 12 15% 68 16% 62 19% U 52 16% 29 17% 71 15% 15 18% 63 15% 51 16% 28 16% 59 13% 15 18% 52 13% 47 14% 21 12% 56 12% 11 12% 51 12% 38 12% 24 14% 24 14% 57 12% 8 9% 54 13% 43 13% 18 11% 49 11% 8 9% 45 11% 30 9% 47 10% 11 13% 41 10% 38 12% 23 13% T 14 8% 43 9% 8 9% 38 9% 25 8% 43 9% 5 6% 40 10% 28 9% 22 13% T 17 10% 40 9% 7 8% 36 9% 31 10% 12 7% 39 9% 6 7% 37 9% 26 8% 16 10% 21 12% T 17 10% 36 8% 7 9% 35 8% 21 6% 38 8% 6 7% 34 8% 22 7% 36 8% 6 7% 33 8% 25 8% 15 9% 34 7% 5 6% 31 8% 24 7% 12 7% 26 6% 5 6% 23 5% 19 6% 9 5% 24 5% 4 5% 23 5% 20 6% 6 4% 22 5% 5 6% 20 5% 16 5% 10 6% 24 5% 1 1% 16 5% 9 5% 22 5% 4 5% 25 6% R 21 5% 16 5% 9 5% 21 5% 4 5% 19 5% 16 5% 7 4% 19 4% 4 5% 17 4% 17 5% 4 2% 19 4% 3 4% 17 4% 15 5% 6 3% 18 4% 14 3% 16 5% 4 2% 18 4% 6 7% S 3 3% 16 4% 13 4% 5 3% 13 3% 3 3% 13 3% 10 3% 5 3% 14 3% 4 5% 11 3% 11 3% 5 3% 13 3% 2 2% 13 3% 9 3% 6 4% 14 3% 2 2% 13 3% 11 3% 4 2% 13 3% 1 2% 12 3% 9 3% 5 3% 11 2% * 1% 11 3% 8 2% 4 2% 10 2% 1 2% 9 2% 6 2% 5 3% 8 2% 2 2% 8 2% 5 2% 4 3% 8 2% 4 4% S 3 3% 6 1% 6 2% 3 2% 6 1% 5 2% 3 2% 5 1% 5 2% 3 2% 6 1% 6 2% 2 1% 7 2% 6 1% 7 2% 3 4% S 2 2% 7 2% 1 2% 6 2% 5 2% 3 2% 7 2% * * 7 2% 5 1% 3 2% 6 1% 1 1% 5 1% 3 1% 3 2% 5 1% 1 1% 4 1% 3 1% 2 1% 4 1% 1 1% 4 1% 3 1% * 1% 3 1% 4 1% U 2 1% 1 1% 1 * 1 2% S ‐ ‐ 1 * * * 1 1% 2 * 2 * 1 * 1 * 1377 300% 258 300% 1242 300% 984 300% 516 300% ‐ ‐ Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Hungary Total Hungary Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 508 500 109 22% 256 244 51 21% 252 256 58 23% 183 202 41 20% 170 147 37 25% 155 152 30 20% 196 198 46 23% 215 204 49 24% Sydney, Australia 102 20% 51 21% 51 20% 32 16% 37 19% 38 18% 97 19% 42 17% 56 22% 37 18% 43 29% CE 26 18% 27 18% London, United Kingdom 34 23% 35 18% 39 19% Zurich, Switzerland 89 18% 34 14% 31 15% 30 21% 28 18% 38 19% 33 16% Rome, Italy 88 18% 32 13% 39 19% 22 15% 27 18% 36 18% 42 20% New York City, United States 81 16% 41 17% 55 21% A 56 22% A 40 16% 25 17% 16 11% 36 18% 32 16% Abu Dhabi, United Arab Emirates 65 13% 38 15% 27 11% 40 20% E 32 16% 19 13% 14 9% 25 13% 27 13% Rio de Janeiro, Brazil 58 12% 33 14% 24 9% 26 13% 16 11% 15 10% 21 10% 23 11% Berlin, Germany 57 11% 31 13% 26 10% 25 12% 21 14% 11 8% 21 11% 28 14% 27 13% E 27 13% 20 13% E 12 8% 10 6% 21 11% 20 10% 15 10% 16 8% 24 12% Los Angeles, United States 56 11% 28 11% 28 11% Amsterdam, The Netherlands 53 11% 26 11% 27 11% Madrid, Spain 52 10% 23 9% 30 12% 25 12% 11 8% 16 10% 28 14% G 22 11% Cairo, Egypt 44 9% 16 6% 28 11% 20 10% 11 7% 13 8% 16 8% 19 9% Bangkok, Thailand 41 8% 21 9% 19 8% 14 7% 11 7% 15 10% 17 8% 15 7% Istanbul, Turkey 40 8% 15 6% 25 10% 11 5% 12 8% 17 11% 14 7% 20 10% Tokyo, Japan 35 7% 8 3% 17 8% 7 4% 11 7% 14 7% 12 6% Helsinki, Finland 33 7% 27 11% B 14 6% 19 7% 17 8% 7 5% 9 6% 14 7% 12 6% Stockholm, Sweden 30 6% 14 6% 16 6% 7 3% 10 7% 12 6% 13 6% Brussels, Belgium 29 6% 12 5% 18 7% 10 5% 4 2% 8 4% 15 7% Washington, United States 29 6% 19 8% 10 4% 15 7% 6 4% 13 9% C 16 10% CD 8 6% 14 7% 8 4% Mexico City, Mexico 28 6% 14 6% 14 5% 8 4% 9 6% 10 7% 12 6% 13 6% Auckland, New Zealand 23 5% 12 5% 11 4% 11 5% 5 3% 8 5% 7 3% 10 5% Budapest, Hungary 22 4% 6 2% 5 2% 8 6% 9 6% 10 5% 7 3% Toronto, Canada 18 4% 10 4% 17 6% A 8 3% 6 3% 3 2% 9 6% 10 5% 5 2% Oslo, Norway 16 3% 11 5% 5 2% 5 3% 3 2% 8 5% 5 2% 8 4% Buenos Aires, Argentina 15 3% 7 3% 8 3% 2 1% 6 4% 7 5% 5 2% 9 4% Moscow, Russia 15 3% 3 1% 8 4% 4 3% 3 2% 6 3% 4 2% Osaka, Japan 14 3% 12 5% B 10 4% 4 2% 8 4% 2 1% 4 2% 7 4% 4 2% Hong Kong, China 13 3% 6 3% 6 4% 2 1% 2 1% 7 4% 13 3% 10 4% B 5 2% 3 1% Cape Town, South Africa 8 3% 3 2% 3 2% 7 5% 6 3% 6 3% Boston, United States 13 3% 9 4% 4 2% 7 3% 2 1% 4 3% 4 2% 6 3% Copenhagen, Denmark 12 2% 8 3% 4 2% 5 3% 3 2% 4 3% 5 2% 4 2% Sao Paulo, Brazil 11 2% 5 2% 7 3% 6 3% 2 1% 4 3% 4 2% 4 2% Casablanca, Morocco 11 2% 5 2% 6 2% 2 1% 4 3% 5 3% 2 1% 6 3% Warsaw, Poland 10 2% 6 3% 4 1% 2 1% 3 2% 5 3% 4 2% 5 2% Singapore, Singapore 10 2% 7 3% 3 1% 3 2% 4 3% 3 2% 2 1% 6 3% Beijing, China 9 2% 6 2% 3 1% 6 3% 3 2% 1 1% 4 2% 1 * Shanghai, China 9 2% 4 2% 5 2% 3 2% 3 2% 2 2% 1 * Seoul, South Korea 8 2% 5 2% 3 1% 3 2% 3 2% 2 1% 2 1% 7 3% F 1 * Chicago, United States 8 2% 3 1% 5 2% 4 2% 2 1% 2 1% 4 2% 3 1% Kuala Lumpur, Malaysia 8 2% 1 * 1 * 2 1% 5 3% 7 1% 2 1% 3 2% 4 2% 2 1% Mumbai, India 6 1% 2 1% 7 3% A 4 2% 6 4% C 2 1% 2 1% Tel Aviv, Israel 7 3% B ‐ ‐ 1 1% 4 2% 1 1% 3 1% 2 1% Jakarta, Indonesia 6 1% 1 * 5 2% 1 1% 2 2% 2 1% 3 2% 2 1% Mecca, Saudi Arabia 4 1% 1 * 3 1% 1 * 1 * 2 1% 2 1% 2 1% Guangzhou, China 3 1% ‐ ‐ 3 1% 2 1% ‐ ‐ 1 1% 2 1% 1 * Tehran, Iran Sigma Table of Contents 3 1% 3 1% ‐ ‐ 2 1% 1 1% ‐ ‐ ‐ ‐ 2 1% 1500 300% 732 300% 768 300% 605 300% 440 300% 455 300% 593 300% 612 300% High H 11 10 2 16% ** 2 17% ** 2 23% ** 1 8% ** 1 8% ** 3 34% ** 2 23% ** 2 20% ** ‐ ‐ ** 2 19% ** ‐ ‐ ** 2 18% ** ‐ ‐ ** 1 8% ** 1 11% ** 1 6% ** ‐ ‐ ** 1 11% ** ‐ ‐ ** 1 7% ** ‐ ‐ ** 1 11% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** 2 16% ** 1 8% ** ‐ ‐ ** 1 11% ** ‐ ‐ ** ‐ ‐ ** 2 20% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 30 300% Marital Status Married Other I J Low K Education Medium L 214 202 41 20% 294 298 68 23% 147 129 26 20% 265 294 60 21% 45 22% 57 19% 27 21% 63 21% 42 21% 55 18% 27 21% 57 19% 38 19% 50 17% 27 21% 49 17% 34 17% 54 18% 18 14% 52 18% 38 19% 44 15% 21 16% 48 16% 27 13% 38 13% 18 14% 41 14% 21 10% 36 12% 16 13% 34 12% 21 10% 36 12% 28 10% 30 10% 24 12% 32 11% 24 18% LM 16 12% 18 9% 35 12% 13 10% 21 11% 31 10% 9 7% 36 12% 16 8% 28 9% 12 9% 28 10% 13 7% 27 9% 10 7% 23 8% 19 10% 20 7% 9 7% 24 8% 12 6% 23 8% 8 6% 21 7% 8 4% 25 8% I 15 5% 4 3% 22 8% 16 8% 4 3% 20 7% 13 6% 16 5% 8 6% 16 5% 10 5% 19 6% 4 3% 22 7% 10 5% 17 6% 7 6% 15 5% 34 12% 8 4% 15 5% 4 3% 16 6% 14 7% J 11 5% 8 3% 4 3% 16 6% 7 2% 5 4% 11 4% 8 4% 8 3% 6 4% 9 3% 5 3% 9 3% 3 1% 6 3% 9 3% 7 6% L 4 3% 4 2% 10 3% 4 3% 7 2% 5 3% 8 3% 3 2% 9 3% 4 2% 10 3% 5 4% 6 2% 6 3% 6 2% 6 4% 4 2% 1 1% 2 1% 7 2% 3 2% 11 4% I 8 3% 5 4% 4 1% 7 3% 4 1% 2 1% 5 2% 6 3% 4 1% 2 1% 8 3% 6 3% 4 1% 2 1% 7 2% 3 1% 6 2% 3 2% 7 2% 4 2% 5 2% 1 1% 6 2% 1 1% 7 2% 2 1% 6 2% 1 1% 7 2% 1 1% 6 2% 5 3% 3 1% 1 1% 4 1% 3 1% 4 1% 4 3% 2 1% 2 1% 3 1% 2 1% 3 1% 2 1% 3 1% 1 * 1 1% 3 1% 3 3% L 2 1% 1 * 2 1% 1 1% 1 * 7 2% 1 * 2 1% 1 * 1 1% 1 * 606 300% 894 300% 388 300% 882 300% High M 96 77 23 30% * 12 16% * 13 17% * 13 17% * 18 23% * 13 17% * 6 8% * 7 9% * 5 6% * 6 8% * 10 13% * 7 9% * 3 4% * 8 10% * 6 7% * 5 7% * 6 8% * 6 8% * 5 6% * 3 4% * 5 7% * 3 4% * 2 2% * 1 2% * 2 2% * 4 6% L* 5 6% * 3 3% * 1 2% * 3 3% * 3 3% * 4 5% * 2 3% * 4 5% * 1 1% * 1 1% * ‐ ‐ * 2 3% * ‐ ‐ * 2 2% * 3 4% * 1 1% * 1 1% * 1 1% * 1 1% * 1 1% * 1 1% * 230 300% Chief Income Earner Yes No N O 260 249 59 24% 248 251 49 20% 54 22% 47 19% 51 21% 46 18% 38 15% 51 20% 40 16% 48 19% 43 17% 39 15% 33 13% 32 13% 31 13% 26 10% 30 12% 27 11% 26 10% 30 12% 22 9% 31 12% 19 8% 20 8% 34 13% N 23 9% 23 9% 18 7% 23 9% 17 7% 18 7% 17 7% 16 6% 17 7% 18 7% 12 5% 13 5% 17 7% 15 6% 14 6% 14 6% 14 6% 13 5% 10 4% 3 1% 7 3% 19 8% N 11 4% 8 3% 8 3% 9 4% 6 2% 7 3% 8 3% 6 2% 8 3% 5 2% 8 3% 9 3% 5 2% 6 2% 7 3% 6 2% 7 3% 8 3% 4 2% 3 1% 8 3% 4 2% 6 2% 4 2% 6 2% 7 3% 2 1% 6 2% 3 1% 4 2% 4 2% 4 1% 4 2% 5 2% 3 1% 4 2% 3 1% 3 1% 3 1% 5 2% 1 * 3 1% 1 * 1 * 2 1% 1 * 2 1% 746 300% 754 300% Business Owner Yes No P Q 41 40 9 23% * 10 24% * 2 6% * 6 16% * 5 11% * 7 18% * 4 10% * 5 14% * 3 8% * 3 7% * 4 9% * 8 20% * 1 4% * 3 7% * 5 13% * ‐ ‐ * 1 3% * ‐ ‐ * 1 3% * 7 16% Q* 3 8% * 5 12% Q* 1 3% * 2 5% * 1 3% * 2 4% * 2 6% * ‐ ‐ * ‐ ‐ * 2 5% * ‐ ‐ * 2 5% * 3 7% Q* 2 5% * 2 5% * ‐ ‐ * 1 3% * 1 2% * 1 3% * 1 2% * 1 2% * 2 5% Q* 1 3% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 120 300% 467 460 100 22% 92 20% 95 21% P 82 18% 83 18% 74 16% 61 13% 52 11% 54 12% 53 11% 50 11% 45 10% 42 9% 38 8% 34 7% 35 8% 32 7% 30 7% 28 6% 22 5% 24 5% 18 4% 21 5% 16 3% 15 3% 13 3% 13 3% 14 3% 13 3% 11 2% 13 3% 11 2% 9 2% 9 2% 8 2% 10 2% 8 2% 8 2% 7 2% 7 2% 7 2% 5 1% 5 1% 6 1% 3 1% 3 1% 3 1% 1380 300% Senior Executive/Decision Yes No R S 37 36 7 19% * 10 27% * 4 12% * 6 16% * 4 11% * 6 16% * 4 11% * 5 15% * 4 12% * 5 15% * 2 6% * 5 15% * 1 4% * 2 6% * 5 14% * ‐ ‐ * 2 6% * ‐ ‐ * ‐ ‐ * 4 10% * 3 9% * 5 13% S* 1 3% * 2 6% * 1 3% * 2 5% * 1 4% * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * 2 5% * 3 8% S* 2 5% * 2 5% * ‐ ‐ * 1 3% * 1 2% * ‐ ‐ * 1 2% * 1 2% * 1 2% * 1 2% * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * 109 300% Employment Status Total Non T U 471 464 102 22% 270 259 61 23% 238 241 48 20% 92 20% 63 24% U 47 18% 39 16% 93 20% 50 21% 83 18% 47 18% 42 17% 84 18% 43 17% 44 18% 75 16% 47 18% 34 14% 61 13% 34 13% 31 13% 52 11% 36 14% 22 9% 52 11% 27 10% 30 12% 50 11% 27 10% 29 12% 51 11% 22 9% 31 13% 47 10% 26 10% 27 11% 42 9% 20 8% 23 10% 38 8% 23 9% 18 7% 34 7% 22 8% 18 7% 35 8% 16 6% 19 8% 31 7% 14 5% 19 8% 30 7% 13 5% 17 7% 29 6% 14 5% 15 6% 25 5% 13 5% 16 7% 24 5% 14 5% 14 6% 18 4% 15 6% 8 3% 21 5% 5 2% 16 3% 9 3% 18 7% T 9 4% 15 3% 8 3% 8 3% 13 3% 9 4% 6 2% 13 3% 8 3% 7 3% 14 3% 7 3% 7 3% 13 3% 7 3% 6 3% 12 3% 8 3% 5 2% 13 3% 5 2% 7 3% 11 2% 8 3% 4 2% 9 2% 9 3% 3 1% 9 2% 6 2% 5 2% 8 2% 5 2% 5 2% 10 2% 5 2% 5 2% 8 2% 5 2% 5 2% 8 2% 6 3% 2 1% 8 2% 3 1% 5 2% 7 2% 6 2% 2 1% 7 2% 5 2% 3 1% 6 1% 1 * 5 1% 4 1% 6 3% T 2 1% 6 1% 1 * 5 2% 3 1% 1 * 3 1% 3 1% 2 1% 1 1% 3 1% 2 1% 1 * 1391 300% 777 300% 723 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) India Total India Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 1002 500 129 26% 603 258 60 23% 399 242 69 28% 546 276 67 24% 326 155 44 29% 130 69 17 25% 384 192 43 23% Paris, France 118 24% 59 23% 58 24% 63 23% 35 23% 19 28% London, United Kingdom 101 20% 48 18% 54 22% 57 21% 32 21% 12 17% New York City, United States 100 20% 49 19% 51 21% 54 20% 29 19% 17 25% Household Income Medium G High H Marital Status Married Other I J 251 126 31 25% 625 301 81 27% 377 199 48 24% 43 23% 367 182 55 30% F 45 25% 30 23% 73 24% 45 23% 37 19% 35 19% 29 23% 59 20% 42 21% 41 21% 36 20% 24 19% 60 20% 40 20% Abu Dhabi, United Arab Emirates 82 16% 44 17% 38 16% 45 16% 28 18% 9 13% 35 18% 28 15% 19 15% 48 16% 34 17% Mumbai, India 77 15% 38 15% 39 16% 47 17% 19 12% 11 16% 23 13% 16 13% 48 16% 30 15% Sydney, Australia 75 15% 43 17% 32 13% 40 15% 26 17% 9 13% 38 20% GH 30 16% 25 14% 20 16% 48 16% 27 14% Zurich, Switzerland 71 14% 34 13% 36 15% 36 13% 22 14% 13 19% 20 10% 70 14% 38 15% 31 13% 37 13% 24 15% 9 13% 22 11% 21 17% F 18 14% 49 16% J 44 15% Bangkok, Thailand 58 12% 32 13% 26 11% 32 11% 20 13% 6 9% 26 13% 29 16% F 30 16% F 21 11% 22 11% Los Angeles, United States 11 9% 36 12% 22 11% Rome, Italy 49 10% 25 10% 24 10% 27 10% 14 9% 7 11% 15 8% 18 10% 15 12% 30 10% 19 9% Hong Kong, China 48 10% 17 7% 22 8% 17 11% 8 12% 23 12% G 13 7% 13 7% 13 10% 31 10% 17 9% 18 10% 10 8% 28 9% 13 6% 11 6% 13 7% 10 8% 24 8% 10 5% 25 13% Kuala Lumpur, Malaysia 41 8% 30 12% B 19 7% 22 9% 21 8% 16 10% 4 6% Tokyo, Japan 34 7% 19 7% 15 6% 13 5% 21 9% A 15 6% 19 7% 15 10% C 11 7% 7 9% C 3 4% 19 7% 6 4% 14 7% 11 6% 7 6% 21 7% 11 6% 8 4% 12 6% 6 5% 15 5% 11 6% Washington, United States 33 7% 12 5% Amsterdam, The Netherlands 33 7% 17 7% Auckland, New Zealand 32 6% 19 7% 14 6% 14 5% 12 8% 8 11% D 6 8% Cape Town, South Africa 26 5% 16 6% 11 4% 17 6% 6 4% 3 5% 13 7% 13 7% 7 6% 19 6% 14 7% 11 6% 10 5% 12 9% 18 6% 14 7% Chicago, United States 26 5% 11 4% 14 6% 15 6% 7 4% 4 5% 11 5% 16 5% 10 5% 24 5% 9 4% 15 6% 13 5% 7 4% 5 7% 10 5% 12 6% H 9 5% 4 3% Cairo, Egypt 6 5% 15 5% 9 5% Mexico City, Mexico 24 5% 13 5% 11 4% 9 5% 5 4% 10 3% 7 3% 5 7% 8 4% 11 6% 5 4% 16 5% 14 7% I 8 4% Madrid, Spain 23 5% 16 6% B 8 3% 5 3% E 7 4% 10 5% 23 5% 19 7% DE 12 4% ‐ ‐ Berlin, Germany 14 6% 11 4% 8 5% 3 5% 5 2% 10 5% 13 4% 10 5% Beijing, China 21 4% 13 5% 8 3% 15 5% 4 3% 1 2% 4 2% 6 2% Toronto, Canada 21 4% 11 4% 10 4% 12 4% 7 4% 2 2% 13 7% GH 10 5% 9 7% F 4 3% 6 3% 5 4% 11 4% 14 7% I 10 5% Shanghai, China 18 4% 10 4% 8 3% 10 4% 6 4% 2 3% 7 3% 7 4% 4 3% 11 4% 8 4% Rio de Janeiro, Brazil 17 3% 11 4% 6 3% 11 4% 4 3% 2 3% 6 3% 6 4% 4 4% 9 3% 8 4% Moscow, Russia 15 3% 9 3% 7 3% 5 2% 3 3% 9 3% 7 3% 7 3% 7 3% 7 4% E 3 2% 8 4% 14 3% 9 3% E 10 3% ‐ ‐ Boston, United States 1 2% 7 4% 3 2% 4 3% 6 2% 7 4% Istanbul, Turkey 12 2% 7 3% 6 2% 3 2% ‐ ‐ 4 2% 3 1% 5 2% 1 1% 1 1% 3 2% 2 1% 6 5% G 4 3% 4 1% 8 4% I 5 3% 2 1% 1 1% 5 3% 2 1% 1 1% 4 1% 4 2% Mecca, Saudi Arabia 9 2% 6 2% 3 1% Osaka, Japan 8 2% 4 2% 4 2% 9 3% E 7 3% D 5 2% Copenhagen, Denmark 7 1% 4 2% 2 1% 2 1% 3 2% 2 2% 2 1% 4 2% 1 1% 5 2% 2 1% Jakarta, Indonesia 6 1% 2 1% 4 2% 4 1% 2 1% ‐ ‐ 3 1% 3 2% 1 * 2 1% Sao Paulo, Brazil 6 1% 3 1% 2 1% 3 1% 2 1% 1 2% 3 2% 2 1% 1 1% 4 1% 4 2% I 2 1% Budapest, Hungary 6 1% 3 1% 3 1% 3 1% 2 1% * 1% 2 1% 2 1% 2 1% 4 1% 2 1% Stockholm, Sweden 5 1% 3 1% 2 1% 3 1% 1 * 2 2% 2 1% 2 1% 1 1% 3 1% 2 1% Brussels, Belgium 5 1% 4 2% 1 1% 3 1% 1 1% 1 2% 2 1% 2 1% 1 1% 2 1% 3 1% Seoul, South Korea 5 1% 2 1% 3 1% 2 1% 2 1% 1 1% 2 1% 1 * 3 1% 2 1% Karachi, Pakistan 5 1% 2 1% 3 1% 4 1% * * 1 1% 3 1% 1 1% 3 2% G 1 1% 1 * 4 2% Oslo, Norway 5 1% 3 1% 2 1% 1 * 1 1% 1 1% 2 1% 2 1% 4 1% 1 1% Helsinki, Finland 4 1% 3 1% 1 1% 2 1% * * 2 1% 1 * 1 1% 2 1% 2 1% Buenos Aires, Argentina 3 1% 2 1% 1 1% 2 1% 1 1% 2 3% C 2 2% D ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * 2 1% Casablanca, Morocco 3 1% * * 3 1% 3 1% ‐ ‐ ‐ ‐ 1 1% 1 * 1 1% 1 * 2 1% Warsaw, Poland 3 1% 1 1% 1 1% 2 1% * * ‐ ‐ 1 1% 1 * 1 1% 1 * 2 1% Guangzhou, China 2 * 1 * 1 1% 2 1% 1 * ‐ ‐ * * 1 1% 1 * 1 * 1 1% Tehran, Iran 2 * * * 1 1% 1 * * * ‐ ‐ 1 * ‐ ‐ 1 1% 2 1% ‐ ‐ Tel Aviv, Israel 1 * 1 * 1 * 1 * * * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * 1500 300% 774 300% 726 300% 829 300% 464 300% 208 300% 576 300% 545 300% 379 300% 903 300% 597 300% Sigma Table of Contents Low K 1 * ‐ ‐ ** ‐ ‐ ** * 100% ** ‐ ‐ ** ‐ ‐ ** * 100% ** ‐ ‐ ** ‐ ‐ ** * 100% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 300% Education Medium L High M 121 61 16 27% 880 438 113 26% Chief Income Earner Yes No N O 568 259 67 26% 434 241 62 26% 277 134 29 22% Business Owner Yes No P Q 725 366 100 27% Senior Executive/Decision Yes No R S 516 244 64 26% 486 256 65 25% Employment Status Total Non T U 818 397 100 25% 184 103 29 28% 14 23% 104 24% 58 22% 60 25% 23 17% 65 26% 95 24% 23 22% 91 21% 52 20% 49 20% 23 17% 95 26% P 78 21% 53 22% 10 16% 47 19% 54 21% 80 20% 21 20% 14 22% 87 20% 48 18% 53 22% 22 17% 78 21% 43 18% 58 23% 80 20% 21 20% 14 22% 69 16% 45 17% 37 16% 41 17% 41 16% 67 17% 15 15% 64 15% 42 16% 35 15% 51 14% 40 17% 37 14% 64 16% 14 13% 8 13% 67 15% 40 15% 35 15% 28 21% Q 26 20% Q 19 15% 55 15% 13 21% 56 15% 41 17% 34 13% 63 16% 12 12% 5 9% 65 15% 34 13% 37 15% 18 13% 53 14% 34 14% 36 14% 53 13% 18 17% 6 10% 63 14% 35 13% 35 14% 19 14% 51 14% 32 13% 38 15% 53 13% 17 16% 9 15% 49 11% 33 13% 25 10% 14 11% 44 12% 28 12% 30 12% 48 12% 10 10% 5 9% 43 10% 24 9% 25 10% 13 10% 35 10% 23 9% 26 10% 39 10% 9 9% 7 11% 41 9% 27 11% 20 8% 13 10% 35 10% 21 8% 27 11% 36 9% 12 11% 4 7% 37 8% 20 8% 21 9% 9 6% 32 9% 22 9% 19 7% 34 9% 7 6% 4 7% 30 7% 20 8% 15 6% 7 5% 27 7% 20 8% 15 6% 28 7% 6 6% 6 10% 27 6% 15 6% 18 7% 6 4% 27 7% 15 6% 18 7% 26 6% 7 7% 4 7% 28 6% 16 6% 16 7% 10 7% 23 6% 18 7% 15 6% 25 6% 7 7% 2 4% 30 7% 10 7% 22 6% 17 7% 15 6% 28 7% 4 4% 23 5% 22 9% O 14 6% 10 4% 4 6% 12 5% 8 6% 18 5% 13 5% 13 5% 21 5% 5 4% 4 6% 22 5% 11 4% 14 6% 6 4% 20 5% 11 4% 15 6% 20 5% 6 6% 2 3% 22 5% 10 4% 14 6% 8 6% 16 4% 12 5% 12 5% 20 5% 4 4% 3 4% 21 5% 11 4% 13 5% 8 6% 16 4% 12 5% 12 5% 20 5% 4 4% 1 2% 22 5% 7 3% 9 7% 14 4% 14 6% 10 4% 19 5% 4 4% 2 3% 21 5% 16 6% O 13 5% 9 4% 9 7% 14 4% 14 6% 9 3% 19 5% 3 3% 5 9% M 3 4% 15 3% 8 3% 12 5% 6 4% 15 4% 8 3% 13 5% 13 3% 18 4% 10 4% 10 4% 4 3% 17 5% 10 4% 10 4% 19 5% 8 8% T 2 2% 3 4% 16 4% 8 3% 10 4% 4 3% 14 4% 9 4% 9 4% 16 4% 3 2% 1 1% 16 4% 8 3% 8 3% 3 3% 13 4% 8 3% 9 4% 12 3% 5 5% 3 5% 13 3% 8 3% 8 3% 4 3% 12 3% 8 3% 7 3% 12 3% 4 4% 1 2% 12 3% 4 1% 3 2% 11 3% 6 2% 8 3% 8 2% 1 2% 11 3% 5 2% 10 4% N 8 3% 4 3% 9 2% 6 2% 7 3% 8 2% 6 5% T 4 4% 1 1% 8 2% 6 2% 4 1% 3 2% 6 2% 5 2% 4 2% 8 2% 2 1% * 1% 8 2% 5 2% 3 1% 3 2% 5 1% 4 2% 4 1% 7 2% 1 1% * 1% 6 1% 5 2% 2 1% 5 2% 2 1% 7 2% ‐ ‐ 5 1% 2 1% 4 2% 4 3% Q 2 1% 3 1% 1 1% 4 1% 3 1% 4 1% 3 1% 1 2% 5 1% 4 1% 2 1% 2 2% 4 1% 2 1% 4 1% 5 1% 3 3% T 1 1% * 1% 5 1% 5 2% 1 * 2 1% 6 1% ‐ ‐ 5 1% 4 2% 1 * 3 1% 5 2% S 3 1% 1 * 1 1% 4 3% Q 3 2% 3 1% 4 1% 1 1% * 1% 5 1% 2 1% 3 1% 4 1% 2 1% 5 1% 1 1% 5 1% 2 1% 3 1% 3 2% Q 1 1% 2 1% * 1% 4 1% 1 1% 4 1% 3 1% 2 2% 1 1% 4 1% 3 1% 2 1% 1 1% 4 1% 1 1% 4 1% 3 1% 2 2% * 1% 4 1% 3 1% 2 1% 3 2% 2 1% 2 1% 3 1% 4 1% * * 2 3% M ‐ ‐ 2 1% 3 1% 1 * 2 1% 3 1% 2 1% 2 1% 3 1% 2 2% 3 1% 2 1% 1 1% 2 1% 1 * 2 1% 1 * 2 1% 1 1% ‐ ‐ 3 1% 1 * 2 1% 1 1% 2 1% 1 * 2 1% 3 1% ‐ ‐ ‐ ‐ 3 1% ‐ ‐ 2 1% * * 1 1% 2 * 3 1% S 1 * ‐ ‐ 2 * 2 2% Q * * 1 * ‐ ‐ 3 1% O 1 * 1 * 1 * 1 1% ‐ ‐ 2 * 1 * 1 * 1 1% 1 * * * 1 * 2 * ‐ ‐ ‐ ‐ 1 * 1 * 1 * 1 1% 1 * 1 * 1 * 1 * 1 1% 184 300% 1315 300% 778 300% 722 300% 401 300% 1099 300% 733 300% 767 300% 1192 300% 308 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Indonesia Total Indonesia Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 504 500 185 37% 218 250 81 32% Mecca, Saudi Arabia 98 20% Singapore, Singapore 90 18% Tokyo, Japan Gender Female B Under 35 C Age 35 to 49 D 273 282 118 42% D 49 17% 193 172 54 32% 56 22% 286 250 104 42% A 42 17% 47 19% 42 17% 45 16% 34 20% 85 17% 47 19% 38 15% 20 12% Rome, Italy 76 15% 37 15% 39 16% 54 19% D 43 15% Osaka, Japan 70 14% 38 15% 31 12% 45 16% 22 13% Seoul, South Korea 70 14% 21 8% 69 14% 26 11% 51 18% D 45 16% 21 12% Sydney, Australia 62 12% 29 11% 49 20% A 43 17% A 33 13% 14 8% London, United Kingdom 33 12% 22 13% 43 25% 27 16% Amsterdam, The Netherlands 54 11% 28 11% 26 10% 27 10% 23 13% Abu Dhabi, United Arab Emirates 53 11% 27 11% 26 10% 34 12% 18 10% Hong Kong, China 48 10% 24 9% 24 10% 29 10% 16 9% Los Angeles, United States 47 9% 27 11% 21 8% 28 10% 15 9% Bangkok, Thailand 47 9% 27 11% 20 8% 30 11% 13 7% New York City, United States 41 8% 20 8% 21 8% 20 7% 16 9% Istanbul, Turkey 37 7% 15 6% 21 9% 20 7% 12 7% 19 11% C 9 5% Zurich, Switzerland 34 7% 20 8% 14 6% 14 5% Beijing, China 31 6% 15 6% 16 6% 21 7% Jakarta, Indonesia 28 6% 19 8% 9 4% 12 4% 11 6% Auckland, New Zealand 28 6% 14 5% 15 6% 6 2% 9 5% Guangzhou, China 26 5% 17 7% 9 3% 10 4% 12 7% Shanghai, China 22 4% 12 5% 9 4% 14 5% 6 4% Washington, United States 20 4% 13 5% 7 3% 9 3% 9 5% Rio de Janeiro, Brazil 19 4% 9 4% 10 4% 11 4% 6 3% Berlin, Germany 18 4% 10 4% 9 3% 13 5% 5 3% Kuala Lumpur, Malaysia 17 3% 11 4% 6 3% 6 2% 9 5% Madrid, Spain 16 3% 8 3% 8 3% 9 3% 6 4% Cairo, Egypt 14 3% 6 2% 8 3% 11 4% 2 1% Cape Town, South Africa 14 3% 8 3% 6 2% 4 1% 6 4% Tel Aviv, Israel 12 2% 7 3% 4 2% 4 1% 6 4% Budapest, Hungary 9 2% 3 1% 7 3% 5 2% 2 1% Helsinki, Finland 9 2% 5 2% 4 2% 2 1% 4 2% Casablanca, Morocco 8 2% 3 1% 5 2% 4 1% 4 2% 3 2% Boston, United States 6 1% 4 2% 2 1% Stockholm, Sweden 6 1% 2 1% 4 2% 6 2% D 2 1% Toronto, Canada 5 1% 3 1% 2 1% 1 * Mumbai, India 4 1% 2 1% 2 1% ‐ ‐ Moscow, Russia 3 1% 2 1% 1 * 2 1% 4 2% C 4 2% C ‐ ‐ Buenos Aires, Argentina 3 1% 2 1% 1 * 2 1% 1 1% Mexico City, Mexico 3 1% 2 1% 1 * 1 * 2 1% Brussels, Belgium 3 1% 1 * 2 1% ‐ ‐ 2 1% Chicago, United States 2 * 1 * 1 1% 1 * 1 1% Sao Paulo, Brazil 2 * ‐ ‐ 2 1% 1 * 1 1% Karachi, Pakistan 2 * ‐ ‐ 2 1% 1 * 1 1% Tehran, Iran 1 * ‐ ‐ 1 * ‐ ‐ 1 1% Copenhagen, Denmark 1 * 1 * ‐ ‐ 1 * ‐ ‐ Oslo, Norway 1 * 1 * ‐ ‐ ‐ ‐ 1 1% Warsaw, Poland Sigma Table of Contents ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 1% 1500 300% 750 300% 750 300% 845 300% 515 300% 50 to 64 E Low F 38 47 13 28% * 6 13% * 10 22% * 11 23% * 6 13% * 3 6% * 4 9% * 2 5% * 7 15% * 4 8% * 1 2% * 4 8% * 4 8% * 4 8% * 5 11% * 5 11% * 1 3% * 1 3% * 5 11% * 14 29% CD* 4 8% * 1 3% * 3 6% * 3 6% * 1 2% * 3 6% * 1 2% * 1 3% * 4 8% C* 1 3% * 2 5% * 2 5% C* ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 140 300% 70 77 31 41% * 18 24% * 12 16% * 13 17% * 7 10% * 12 16% * 14 18% * 17 22% G* 7 10% * 5 7% * 7 10% * 2 2% * 8 10% * 9 11% * 5 7% * 3 4% * 3 4% * 6 8% * 3 4% * 2 2% * ‐ ‐ * 3 4% * 4 6% * 1 2% * 6 8% * 2 3% * 2 2% * 5 7% H* 1 1% * ‐ ‐ * 2 3% * 3 3% * 1 1% * 5 7% GH* 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 230 300% Household Income Medium G High H Marital Status Married Other I J 260 257 100 39% 174 166 54 33% 288 272 96 36% 216 228 89 39% 183 191 77 41% 52 20% 28 17% 37 20% 29 18% 67 25% J 52 19% 31 14% 48 19% 38 16% 36 19% 48 19% 24 14% 40 15% 45 20% 39 21% 42 16% 27 16% 42 15% 34 15% 21 11% 27 11% 33 12% 37 16% 22 12% 36 14% 30 18% G 20 12% 25 9% 22 13% 28 10% 39 15% 15 9% 35 13% 45 20% I 41 18% I 27 12% 30 16% 30 12% 31 12% 17 10% 32 12% 22 10% 26 13% 29 11% 16 10% 31 11% 22 10% 30 12% F 19 7% 17 10% F 21 12% 27 10% 21 9% 27 14% M 15 8% 22 8% 25 11% 17 9% 24 9% 15 9% 23 8% 24 11% 19 7% 17 10% 26 10% 14 6% 20 11% L 13 7% 20 8% 13 8% 24 9% 13 6% 13 7% Low K 26 14% 25 13% 16 6% 14 8% 22 8% 11 5% 13 7% 14 5% 11 6% 16 6% 14 6% 13 7% 20 8% 5 3% 19 7% 9 4% 11 6% 9 4% 16 6% 12 5% 9 5% 16 6% 10 4% 10 5% 10 4% 17 10% FG 13 8% F 8 5% 11 4% 11 5% 4 2% 11 4% 5 3% 12 4% 8 3% 7 3% 12 5% 6 4% 11 4% 8 4% 9 5% 9 3% 4 2% 9 3% 10 4% 8 4% 9 4% 6 4% 2 1% 6 3% 9 4% 5 3% 15 6% J 11 4% 4 2% 4 2% 6 2% 3 2% 6 2% 8 3% 6 3% 6 2% 7 4% 9 3% 4 2% 3 2% 7 3% 5 3% 6 2% 6 3% 2 1% 4 1% 3 2% 2 1% 7 3% 4 2% 6 2% 1 * 2 1% 7 3% 3 1% 2 1% 5 3% 4 2% 4 2% 2 1% 13 5% 1 * ‐ ‐ ‐ ‐ 3 2% 4 2% 6 3% I 2 1% 3 1% 2 1% 2 1% 3 2% 4 2% 1 * 2 1% 3 1% 1 * 2 1% 2 1% ‐ ‐ 1 * 1 * 1 1% 1 * 2 1% 1 1% 1 * 1 1% 2 1% 1 * 1 * 3 1% ‐ ‐ 2 1% 1 * 1 * 1 * 1 1% ‐ ‐ 3 1% 2 1% 2 1% 1 * 1 1% 1 * 1 * ‐ ‐ 1 1% 1 * 1 * 1 1% 1 * 1 1% 2 1% ‐ ‐ 1 * ‐ ‐ 1 1% 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * 1 * 772 300% 498 300% 815 300% 685 300% 572 300% Education Medium L 40 41 16 38% * 8 19% * 3 7% * 9 21% * 10 24% K* 5 12% * 7 17% * 8 20% * 3 7% * 4 10% * 5 11% * 3 7% * 4 10% * ‐ ‐ * 4 9% * 4 9% * 2 4% * 3 8% * 1 3% * 1 2% * 4 10% * 7 17% KM* ‐ ‐ * 3 7% * 1 3% * 1 3% * ‐ ‐ * 1 2% * 1 4% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 4% * 1 3% * 1 2% * 1 2% * 1 4% M* 1 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 122 300% High M Chief Income Earner Yes No N O 281 269 92 34% 242 246 85 35% 262 254 100 39% 53 20% 57 23% O 48 20% 41 16% 51 19% 42 16% 37 14% 37 15% 48 19% 45 17% 41 17% 35 14% 43 16% 37 15% 33 13% 33 12% 30 12% 39 15% 35 13% 31 13% 38 15% 34 13% 26 10% 36 14% 24 9% 25 10% 29 11% 21 8% 23 9% 30 12% 30 11% 28 11% 20 8% 26 10% 20 8% 27 11% 27 10% L 24 9% 20 8% 27 11% 22 9% 18 7% 20 7% 17 7% 20 8% 19 7% 22 9% 12 5% 15 6% 10 4% 21 8% 17 6% 16 7% 12 5% 19 7% 15 6% 13 5% 12 5% 20 8% O 13 5% 6 2% 11 4% 13 5% 12 5% 8 3% 7 3% 9 4% 11 4% 9 3% 8 3% 10 4% 10 4% 10 4% 7 3% 12 4% 7 3% 9 3% 7 3% 4 2% 10 4% 9 3% 5 2% 9 4% 9 3% 8 3% 4 2% 6 2% 4 2% 5 2% 6 2% 4 2% 5 2% 6 2% 5 2% 3 1% 2 1% 1 1% 5 2% 4 2% 2 1% 4 2% 2 1% 2 1% 3 1% 3 1% 3 1% 1 * 9 3% 1 * 1 * 2 1% 1 * 1 * 2 1% 2 1% 1 1% 2 1% 1 * 2 1% 1 * 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 806 300% 737 300% 763 300% Business Owner Yes No P Q 79 80 30 37% * 14 17% * 16 20% * 9 11% * 14 17% * 11 14% * 8 10% * 15 19% * 6 7% * 8 11% * 8 10% * 7 9% * 8 10% * 8 10% * 4 6% * 4 5% * 8 10% * 6 8% * 7 9% * 2 3% * 6 7% * 4 5% * 2 3% * 4 5% * 6 8% Q* 7 8% Q* ‐ ‐ * 3 4% * 3 4% * 2 3% * 1 1% * 1 1% * 1 1% * 1 2% * 1 1% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 239 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 425 420 156 37% 138 137 48 35% 366 363 138 38% 442 431 160 37% 84 20% 21 15% 77 21% 81 19% 73 17% 27 19% 63 17% 80 18% 76 18% 27 20% 58 16% 67 16% 63 15% 25 18% 51 14% 63 15% 59 14% 19 13% 51 14% 61 15% 18 13% 52 14% 66 15% U 55 13% 54 13% 22 16% 47 13% 59 14% 56 13% 10 8% 53 12% 45 11% 14 10% 51 14% R 40 11% 45 11% 9 6% 44 12% 49 11% 46 11% 41 10% 16 12% 32 9% 45 11% 39 9% 18 13% 30 8% 41 10% 39 9% 12 9% 35 10% 40 9% 36 9% 15 11% 26 7% 38 9% 33 8% 7 5% 30 8% 27 6% 26 6% 11 8% 22 6% 32 7% 24 6% 11 8% 19 5% 28 7% 22 5% 10 7% 19 5% 27 6% 26 6% 8 6% 20 6% 27 6% 20 5% 9 7% 16 5% 23 5% 18 4% 2 2% 20 5% 18 4% 18 4% 3 2% 17 5% 17 4% 15 4% 7 5% 13 3% 15 3% 12 3% 9 3% 14 3% 11 3% 9 7% S 7 5% 11 3% 17 4% 16 4% 4 3% 12 3% 13 3% 11 3% 3 2% 11 3% 8 2% 10 2% 6 4% 8 2% 12 3% 9 2% 5 4% 6 2% 9 2% 8 2% 2 1% 8 2% 6 1% 8 2% 1 1% 8 2% 8 2% 7 2% 1 1% 7 2% 8 2% 5 1% 1 1% 5 1% 5 1% 5 1% 2 1% 4 1% 5 1% 3 1% 2 1% 3 1% 5 1% 4 1% ‐ ‐ 4 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 2 1% 1 1% 1 * 2 1% 1 * 1 1% 1 * 2 1% 2 * ‐ ‐ 2 1% 2 * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 * 1261 300% 412 300% 1088 300% 1292 300% 62 69 26 37% * 17 24% * 10 15% * 18 26% * 13 19% * 4 6% * 14 20% * 10 15% * 9 13% * 8 11% * 4 6% * 3 4% * 6 9% * 8 11% * 3 4% * 9 14% T* 2 3% * 2 3% * 1 1% * 1 1% * 2 3% * 4 5% * 4 5% * 4 6% * 5 7% * ‐ ‐ * 3 4% * 6 8% T* 2 3% * 2 3% * 3 5% * 1 1% * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% T* ‐ ‐ * ‐ ‐ * 208 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Italy Total Italy Low K Education Medium L High M Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 1012 500 166 33% 503 250 81 33% 509 250 84 34% 336 181 65 36% 378 179 58 32% 298 140 42 30% 300 153 46 30% 452 219 73 33% 260 128 47 37% 470 238 82 35% 542 262 83 32% 346 243 76 31% 542 198 66 33% 124 58 23 40% 528 251 81 32% 484 249 84 34% Paris, France 139 28% 71 28% 67 27% 46 25% 53 29% 40 29% 46 30% 56 26% 36 28% 72 30% 52 26% 14 25% 70 28% 69 28% 104 21% 52 21% 52 21% 43 24% 32 18% 29 21% 35 23% 46 21% 23 18% 73 31% J 40 17% 65 25% London, United Kingdom 48 20% 44 22% 12 21% 50 20% 54 21% Sydney, Australia 104 21% 46 19% 57 23% 35 20% 38 21% 31 22% 33 21% 47 21% 24 19% 49 21% 63 24% I 55 21% 51 21% 41 21% 11 20% 56 22% 48 19% Rome, Italy 91 18% 50 20% 42 17% 33 18% 30 17% 28 20% 24 16% 37 17% 43 18% 48 18% 39 16% 41 21% 12 20% 41 16% 51 20% Abu Dhabi, United Arab Emirates 71 14% 34 14% 37 15% 25 14% 26 15% 20 14% 24 16% 28 13% 30 24% FG 20 15% 30 12% 34 14% 39 16% 32 13% 58 12% 31 12% 27 11% 20 11% 12 8% 18 12% 22 10% 17 14% 35 13% 31 13% 8 13% 25 10% 32 13% Los Angeles, United States 58 12% 28 11% 29 12% 26 15% E 20 11% 32 16% M 19 10% 5 8% Tokyo, Japan 41 17% J 23 10% 22 12% 16 11% 20 13% 27 12% 10 8% 32 13% 26 10% 18 9% 6 10% 26 11% 31 13% Rio de Janeiro, Brazil 49 10% 28 11% 21 8% 16 9% 22 12% 11 8% 18 12% 20 9% 10 8% 18 8% 21 10% 5 8% 29 11% 20 8% Zurich, Switzerland 46 9% 20 8% 26 11% 19 11% 14 8% 13 10% 5 4% 23 10% 25 10% 16 6% 20 11% 15 8% 9 7% 8 6% 19 8% 25 10% 18 9% M 18 9% 22 9% 44 9% 26 11% M 23 9% 2 3% Amsterdam, The Netherlands 24 11% H 20 9% 31 12% I 24 9% 33 14% L 23 10% 3 6% 20 8% 24 10% Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Chief Income Earner Yes No N O Cairo, Egypt 42 8% 28 11% B 19 8% 22 9% 20 11% 13 7% 9 6% 18 12% H 17 11% H 14 9% 18 8% 10 8% 20 8% 22 8% 20 8% 18 9% 4 7% 24 9% 18 7% Berlin, Germany 40 8% 20 8% 21 8% 14 8% 12 6% 15 11% 9 6% 21 10% 10 8% 20 8% 21 8% 21 9% 14 7% 6 10% 15 6% Madrid, Spain 38 8% 13 5% 15 9% 15 9% 8 6% 14 9% 16 7% 9 7% 17 7% 22 8% 11 5% 5 8% 18 7% 10 5% 15 8% 12 8% 16 10% 14 6% 7 5% 18 7% 18 7% 23 10% L 18 8% 26 10% N 21 8% 7 4% 12 7% 7 5% 4 2% 8 6% F 6 5% 10 4% 16 6% 8 3% 10 4% 15 6% 12 5% 12 4% Copenhagen, Denmark 36 7% 17 7% 26 10% A 19 8% Istanbul, Turkey 26 5% 14 6% 12 5% Bangkok, Thailand 25 5% 13 5% 12 5% 5 3% 11 6% 8 6% 7 5% 14 7% F 12 5% Mexico City, Mexico 23 5% 10 4% 14 5% 9 5% 8 4% 7 5% 5 4% 9 4% 8 7% 13 7% 5 8% 19 7% 17 7% 4 8% 15 6% 11 4% 15 6% 13 6% K 8 4% 2 4% 14 5% 11 4% 12 5% 9 4% 2 4% 15 6% 8 3% Moscow, Russia 23 5% 14 5% 9 4% 9 5% 7 4% 7 5% 4 3% 12 5% 11 4% 12 5% 13 5% 10 4% 7 3% 6 3% 7 4% 5 4% 14 6% 9 3% 12 5% 2 3% 11 4% 12 5% 22 4% 11 4% 7 4% 9 5% 10 7% C 6 4% 5 4% Helsinki, Finland 16 6% B 11 4% 11 5% M 9 5% * 1% 23 5% 14 6% F 13 6% 5 4% Oslo, Norway 7 5% 10 5% 5 4% 7 3% 11 4% 8 4% 3 5% 12 5% 9 4% 10 4% 10 4% 7 4% 4 7% 10 4% 11 4% 11 4% 7 3% 9 5% 4 6% 11 4% 9 4% Beijing, China 21 4% 11 4% 10 4% 8 4% 5 3% 8 6% 6 4% 10 4% 6 5% 15 6% J 11 5% Stockholm, Sweden 19 4% 8 3% 11 4% 5 3% 6 3% 8 6% 5 3% 10 5% 5 4% 9 4% Auckland, New Zealand 19 4% 7 3% 11 5% 4 2% 9 5% 5 4% 6 4% 8 4% 4 3% 11 4% 8 3% 8 3% 8 4% 3 5% 8 3% 10 4% Toronto, Canada 17 3% 9 4% 8 3% 6 3% 6 3% 5 4% 6 4% 7 3% 4 3% 7 3% 10 4% 8 3% 7 4% 2 4% 6 2% 11 4% Hong Kong, China 17 3% 10 4% 7 3% 2 1% 2 1% 7 3% 9 4% 7 3% 8 4% 1 2% 8 3% 9 4% 8 3% 8 3% 6 3% 5 3% 5 3% 5 2% 7 6% F 6 5% 7 3% 16 3% 9 5% E 6 3% 5 3% Osaka, Japan 6 2% 10 4% 9 4% 6 3% 1 2% 7 3% 9 4% Washington, United States 16 3% 6 2% 10 4% 5 3% 7 4% 3 2% 6 4% 4 2% 5 4% 9 4% 7 3% 9 4% 5 2% 1 2% 6 3% 9 4% Singapore, Singapore 15 3% 9 4% 6 2% 4 2% 5 3% 5 4% 3 2% 6 3% 6 5% 9 4% 6 2% 5 2% 7 4% 2 3% 8 3% 7 3% Chicago, United States 13 3% 7 3% 6 2% 5 3% 5 3% 3 2% 3 2% 7 3% 4 3% 9 4% 5 2% 9 4% 4 2% * 1% 7 3% 6 3% Cape Town, South Africa 13 3% 6 3% 7 3% 5 3% 5 3% 3 2% 4 3% 5 2% 5 4% 7 3% 7 3% 6 2% 5 2% 3 5% 6 3% 7 3% Sao Paulo, Brazil 13 3% 6 2% 7 3% 4 2% 5 3% 4 3% 3 2% 6 3% 4 3% 5 2% 9 3% 4 2% 5 3% 7 3% 6 3% Shanghai, China 12 2% 6 2% 6 2% 3 2% 5 3% 4 3% 3 2% 6 3% 3 3% 3 1% 5 2% 5 2% 6 3% 5 2% Buenos Aires, Argentina 9 2% 2 1% 3 1% 4 2% 3 2% 2 1% 4 2% 4 3% 4 2% 3 1% 4 2% 2 4% 5 2% 4 2% Brussels, Belgium 8 2% 4 2% 7 3% A 4 2% 9 3% I 5 2% 4 7% KL 2 4% 3 2% * * 1 1% 6 3% 2 1% 2 1% 6 2% 4 1% 2 1% 4 2% 8 2% 4 1% 4 2% 1 1% 4 3% 2 1% 2 1% 4 2% 4 2% 5 2% 3 1% 4 2% 4 2% Mumbai, India 7 1% 3 1% 5 2% 2 1% 6 3% CE 2 1% 3 4% L * 1% 4 2% Casablanca, Morocco 5 3% E 1 1% 3 2% 2 1% 4 2% 2 1% 3 1% 4 2% 3 1% 3 2% 1 1% 4 2% 3 1% Boston, United States 7 1% 4 2% 3 1% 2 1% 5 3% 1 1% 1 1% 3 1% 3 2% 3 1% 5 2% 3 1% 3 1% 1 2% 4 2% 3 1% Jakarta, Indonesia 7 1% 5 2% 2 1% 3 2% 1 1% 3 2% 1 1% 4 2% 1 1% 4 1% 3 1% 4 2% 3 1% ‐ ‐ 4 2% 3 1% Budapest, Hungary 7 1% 2 1% 5 2% 2 1% 2 1% 3 2% 3 2% 3 1% 1 1% 2 1% 5 2% 1 * 4 1% 2 1% 2 1% 1 1% 2 2% 2 2% 1 * 2 2% 3 1% 3 1% 2 1% 1 2% K 1 2% 2 1% 6 1% 5 2% K 3 1% 4 2% Kuala Lumpur, Malaysia 3 1% 2 1% Tel Aviv, Israel 5 1% 3 1% 2 1% 2 1% 2 1% 1 1% 2 1% 3 1% 1 1% 2 1% 3 1% ‐ ‐ 1 * 5 1% 1 * 1 1% 2 1% 2 2% 3 2% 2 1% 1 * 2 1% 3 1% 4 2% 4 2% 1 * Guangzhou, China 4 1% 4 2% B 3 1% 1 1% K ‐ ‐ 4 2% Warsaw, Poland 5 2% K 1 1% 1 * 1 1% 1 1% 1 1% 2 1% 1 * 1 1% 2 1% 2 1% 1 1% 2 1% ‐ ‐ 2 1% 2 1% Mecca, Saudi Arabia 3 1% 1 * 2 1% ‐ ‐ 1 * 1 1% 1 * 1 1% 2 1% 1 1% ‐ ‐ 1 1% 1 * * * 1 1% 1 * 1 * 1 * 1 1% 1 * 1 1% 1 1% K ‐ ‐ 1 1% 2 * 2 1% K 1 1% 1 1% Seoul, South Korea 2 1% D 1 * 1 1% 1 * Karachi, Pakistan 2 * * * 1 1% ‐ ‐ 1 1% 1 * ‐ ‐ 1 1% * * 1 * 1 * 1 1% * * ‐ ‐ 1 * 1 * Tehran, Iran 1 * 1 * * * 1 * * * ‐ ‐ * * ‐ ‐ 1 1% ‐ ‐ 1 * 1 * * * ‐ ‐ * * 1 * 1500 300% 750 300% 750 300% 543 300% 538 300% 419 300% 459 300% 658 300% 383 300% 714 300% 786 300% 730 300% 596 300% 174 300% 753 300% 747 300% Sigma Table of Contents Business Owner Yes No P Q 90 43 13 29% * 10 23% * 12 27% * 10 23% * 6 14% * 9 21% * 4 10% * 2 5% * 6 13% * 3 7% * 2 5% * 4 8% * 6 15% Q* 5 12% * 2 5% * 4 8% * 2 4% * 3 7% * 1 3% * 1 2% * 1 3% * 2 4% * 1 2% * 2 4% * 1 2% * 2 5% * 2 5% * 1 3% * 2 5% * 2 5% * 1 2% * 1 3% * * 1% * 1 2% * 1 2% * ‐ ‐ * * 1% * 1 2% * * 1% * * 1% * 1 2% * * 1% * ‐ ‐ * * 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 129 300% Senior Executive/Decision Yes No R S 922 457 153 33% 136 64 16 24% 129 28% 92 20% Employment Status Total Non T U 595 281 92 33% 417 219 74 34% 15 23% 876 436 150 34% R 124 28% 70 25% 14 22% 90 21% 53 19% 69 31% T 51 23% 94 20% 16 25% 87 20% 61 22% 43 20% 85 19% 14 22% 77 18% 53 19% 38 18% 62 14% 58 13% 44 16% 27 12% 53 12% 13 20% S 4 6% 28 13% 5 8% 54 12% R 53 12% 30 11% 55 12% 30 11% 28 13% 43 9% 39 9% 32 11% 17 8% 43 9% 10 15% S 5 8% 41 9% 26 9% 20 9% 42 9% 5 7% 39 9% 25 9% 19 9% 38 8% 5 8% 36 8% 23 8% 18 8% 34 7% 8 12% 33 7% 24 8% 17 8% 33 7% 6 10% 32 7% 19 7% 19 9% 34 7% 3 5% 33 8% 19 7% 17 8% 22 5% 5 8% 21 5% 17 6% 9 4% 23 5% 3 4% 22 5% 15 5% 10 4% 20 4% 4 6% 20 4% 15 5% 9 4% 22 5% 1 2% 22 5% 13 5% 10 5% 22 5% 1 2% 22 5% 12 4% 11 5% 21 5% 3 4% 19 4% 13 5% 9 4% 19 4% 3 4% 18 4% 11 4% 10 5% 19 4% 1 1% 19 4% 12 4% 8 3% 17 4% 4 6% 15 3% 10 4% 8 4% 16 4% 1 2% 16 4% 9 3% 9 4% 14 3% 3 4% 14 3% 10 4% 6 3% 14 3% 1 2% 15 3% 8 3% 8 4% 14 3% 2 3% 13 3% 9 3% 6 3% 12 3% 4 6% S 2 3% 11 2% 11 3% 11 4% U 8 3% 6 3% 11 2% 3 2% 13 3% 1 2% 12 3% 7 2% 6 3% 12 3% 1 2% 12 3% 9 3% 5 2% 11 2% 2 3% 10 2% 8 3% 3 2% 9 2% 1 2% 8 2% 5 2% 5 2% 7 2% 2 3% 6 1% 6 2% 3 1% 8 2% * 1% 8 2% 3 1% 5 2% 7 2% * 1% 7 2% 4 2% 3 1% 7 1% 1 1% 7 2% 4 2% 3 1% 6 1% 1 2% 6 1% 3 1% 4 2% 6 1% * 1% 6 1% 4 2% 2 1% 5 1% 2 3% 4 1% 4 1% 2 1% 5 1% 1 1% 5 1% 4 1% 1 1% 5 1% 1 1% 4 1% 3 1% 2 1% 3 1% * 1% 3 1% 3 1% * * 2 1% 1 1% 2 1% 2 1% 1 * 2 1% ‐ ‐ 2 1% 1 1% 1 * 2 * ‐ ‐ 2 * 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1371 300% 193 300% 1307 300% 844 300% 656 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Japan Total Japan Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Tokyo, Japan 1008 500 211 42% 492 251 111 44% 516 249 100 40% 346 186 78 42% Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 287 141 67 48% E 37 26% 375 174 66 38% 637 340 148 44% 316 141 57 40% 33 19% 99 29% 32 23% 37 26% C 25 18% 36 21% 76 22% 27 19% 27 16% 65 19% 30 21% 26 18% 61 18% 26 18% 55 16% 26 18% 48 14% New York City, United States 134 27% 75 30% 59 24% Osaka, Japan 106 21% 51 20% 55 22% 64 34% E 33 18% Paris, France 97 19% 36 14% Zurich, Switzerland 91 18% 47 19% 60 24% A 43 17% 44 24% E 24 13% Sydney, Australia 82 16% 38 15% 44 18% 24 13% 22 15% Rome, Italy 80 16% 33 13% 76 15% 36 14% 14 10% 24 14% 53 16% 29 21% F 20 14% Singapore, Singapore 56 11% 29 11% 27 11% 38 20% E 38 21% DE 15 8% 19 14% London, United Kingdom 48 19% A 40 16% 41 24% C 37 21% C 23 13% 18 12% 23 13% 38 11% 16 11% Stockholm, Sweden 52 10% 26 10% 25 10% 17 9% 17 12% 18 10% 38 11% 12 8% Toronto, Canada 51 10% 22 9% 29 12% 11 6% 13 9% 34 10% 16 11% Los Angeles, United States 46 9% 25 10% 21 8% 17 9% 12 9% 28 16% CD 17 10% 26 8% 17 12% Auckland, New Zealand 40 8% 19 8% 21 8% 11 6% 10 7% 19 11% 26 8% 10 7% Copenhagen, Denmark 33 7% 19 8% 14 6% 11 6% 8 6% 14 8% 24 7% 8 6% Berlin, Germany 32 6% 20 8% 12 5% 11 6% 9 6% 12 7% 22 7% 8 6% Helsinki, Finland 31 6% 16 7% 15 6% 13 7% 10 7% 9 5% 22 7% 8 6% Amsterdam, The Netherlands 28 6% 11 5% 17 7% 7 4% 9 6% 12 7% 21 6% 6 4% Bangkok, Thailand 26 5% 11 4% 16 6% 11 8% E 7 5% 3 2% 20 6% 6 4% Oslo, Norway 24 5% 16 6% 9 4% 12 7% E 6 3% 11 7% 16 5% 8 5% Washington, United States 24 5% 12 5% 12 5% 8 4% 7 5% 9 5% 15 4% 9 6% Seoul, South Korea 20 4% 4 2% 10 5% 5 3% 6 3% 14 4% 6 4% Istanbul, Turkey 20 4% 13 5% 16 6% A 7 3% 9 5% 6 4% 5 3% 14 4% 4 3% Madrid, Spain 16 3% 8 3% 8 3% 9 5% 4 3% 4 2% 10 3% 6 4% Brussels, Belgium 15 3% 7 3% 8 3% 5 3% 3 2% 6 4% 11 3% 3 2% Kuala Lumpur, Malaysia 14 3% 8 3% 6 2% 2 1% 5 4% 13 3% 7 3% 6 3% 7 4% C 2 1% 8 2% Chicago, United States 5 4% C 4 3% 11 3% 2 1% 9 3% G 7 2% 1 1% Abu Dhabi, United Arab Emirates 12 2% 9 3% 4 1% 8 4% E 2 1% 5 3% 5 3% Boston, United States 11 2% 8 3% 3 1% 3 2% 1 1% Rio de Janeiro, Brazil 6 1% 4 2% 2 1% 1 1% 1 1% 6 4% D 4 2% Cairo, Egypt 6 1% 2 1% 4 2% 4 2% 1 * 1 1% Hong Kong, China 5 1% 3 1% 2 1% 2 1% 3 2% * * Sao Paulo, Brazil 5 1% 4 2% 1 * 3 2% ‐ ‐ 2 1% 3 2% 3 1% 2 1% 1 * 4 1% 4 3% F 1 1% 3 1% 2 1% Mecca, Saudi Arabia 4 1% 3 1% 1 * ‐ ‐ 3 1% 1 1% 4 1% 2 1% 1 1% 3 2% E 2 1% 1 1% Shanghai, China 1 1% 1 1% 3 1% 1 1% Budapest, Hungary 4 1% 3 1% 1 * 1 * 1 * 2 1% 2 1% 1 1% Mexico City, Mexico 4 1% 1 * 3 1% 1 1% 1 1% 2 1% 2 * 2 1% Casablanca, Morocco 3 1% 2 1% 2 1% * * 1 * 1 * 1 1% Moscow, Russia 3 1% 2 1% 1 * 1 1% 3 2% C 1 1% 1 * 2 1% * * Mumbai, India 2 * 1 * 1 1% 1 1% ‐ ‐ 1 1% * * Beijing, China 2 * 2 1% * * ‐ ‐ 1 1% 1 1% 1 * 2 1% F 1 1% Jakarta, Indonesia 2 * 2 1% ‐ ‐ ‐ ‐ * * 2 1% 1 * 1 1% Buenos Aires, Argentina 2 * 1 1% 1 * 1 1% ‐ ‐ 1 * 1 * 1 * Warsaw, Poland 2 * * * 2 1% 2 1% * * ‐ ‐ * * Tel Aviv, Israel 1 * 1 * * * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% F 1 * Cape Town, South Africa 1 * 1 * ‐ ‐ 1 * ‐ ‐ * * * * 1 * Guangzhou, China 1 * ‐ ‐ 1 * * * ‐ ‐ 1 * 1 * * * Tehran, Iran 1 * 1 * ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ Karachi, Pakistan Sigma Table of Contents * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ 1500 300% 753 300% 747 300% 557 300% 422 300% 521 300% 1021 300% 424 300% High H 55 18 6 32% * 3 19% * 3 18% * 2 9% * 4 20% * 2 12% * 3 17% * 2 13% * 2 9% * 2 10% * 2 9% * 2 13% * 3 16% * 1 5% * 1 7% * 1 3% * 1 8% * 1 4% * 1 7% * * 1% * * 1% * 2 12% FG* * 1% * 1 8% G* 1 3% * * 2% * 2 10% FG* * 1% * 2 9% FG* ‐ ‐ * * 2% * * 1% * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * 1 7% FG* ‐ ‐ * * 2% F* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% F* ‐ ‐ * ‐ ‐ * * 2% FG* * 2% FG* 55 300% Marital Status Married Other I J Low K Education Medium L High M 547 266 107 40% 461 234 104 45% 337 295 125 42% 246 90 40 45% 425 115 46 40% Chief Income Earner Yes No N O 476 223 93 42% 532 277 119 43% 68 25% 67 28% 80 27% 21 23% 33 29% 58 26% 77 28% 56 21% 50 21% 67 23% 20 22% 20 17% 49 22% 57 20% 49 19% 47 20% 58 20% 17 18% 22 19% 39 18% 57 21% 57 22% J 48 18% 33 14% 55 19% 17 19% 19 17% 44 20% 47 17% 35 15% 49 17% 15 17% 19 16% 41 19% 41 15% 38 14% 42 18% 48 16% 12 13% 20 18% 29 13% 51 18% 36 14% 40 17% 44 15% 14 15% 18 16% 24 11% 34 13% 22 9% 30 10% 12 13% 13 12% 28 12% 52 19% N 28 10% 27 10% 25 11% 29 10% 9 10% 14 12% 21 9% 31 11% 34 13% J 27 10% 17 7% 29 10% 12 13% 11 9% 23 10% 29 10% 19 8% 27 9% 7 7% 12 10% 23 10% 23 8% 22 8% 18 8% 21 7% 9 9% 11 9% 17 8% 23 8% 21 8% 12 5% 19 7% 4 4% 17 6% 18 8% 19 6% 6 6% 10 9% L 8 7% 16 7% 14 5% 17 8% 15 5% 16 6% 15 6% 17 6% 6 6% 8 7% 13 6% 18 7% 16 6% 12 5% 15 5% 5 6% 8 7% 12 5% 16 6% 11 4% 15 6% 18 6% 4 5% 4 3% 10 5% 16 6% 17 6% 8 3% 15 5% 2 2% 12 4% 9 4% 3 3% 11 5% 14 5% 10 4% 10 4% 19 6% M 13 5% 7 6% L 3 2% 12 5% 15 6% 4 5% 2 2% 7 3% 13 5% 7 3% 12 5% 10 3% 5 5% 5 5% 8 3% 8 4% 11 4% 2 3% 3 3% 13 6% O 5 2% 12 4% 7 3% 9 3% 7 3% 8 3% 3 3% 5 4% 9 4% 7 2% 8 3% 6 2% 8 3% 2 1% 8 4% 6 2% 5 2% 8 3% 9 3% 5 5% M 3 3% 2 1% 5 2% 8 3% 9 3% 3 1% 6 2% 3 3% 3 3% 8 3% 4 2% 6 2% 5 2% 5 2% 2 2% 4 3% 7 3% 3 1% 3 3% K ‐ ‐ 1 1% 4 2% 2 1% 1 1% 2 1% 4 1% 3 1% 3 1% 3 1% 3 1% 3 1% 4 1% 1 * 4 2% 2 1% 1 1% 2 2% 2 1% 3 1% 3 1% 1 1% 4 1% 1 1% 1 * 4 2% 1 * ‐ ‐ 4 2% I 2 1% 4 1% * * ‐ ‐ ‐ ‐ 1 1% 1 * 4 1% N 1 1% 1 1% 2 1% 2 1% K 1 1% 2 1% 2 1% 1 2% K 1 1% 3 1% 1 * 2 1% 2 1% 4 1% ‐ ‐ ‐ ‐ 1 * 3 1% 2 1% 2 1% 2 1% 1 1% * * 2 1% 1 1% 1 1% 1 1% 1 * 1 1% 1 1% 1 1% 1 1% 1 * 1 1% 1 * * * 1 1% 1 * 1 1% 2 1% * * 1 * 1 1% 1 * 2 1% * * 1 * 1 1% 2 1% ‐ ‐ * * ‐ ‐ 1 1% ‐ ‐ 2 1% 1 * ‐ ‐ 1 * 2 1% O 1 * ‐ ‐ 2 1% 1 * * * * * * * 2 1% 1 * * * ‐ ‐ * * * * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * * * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 1% K ‐ ‐ 1 1% K 1 1% K ‐ ‐ 1 1% * * * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ 799 300% 701 300% 885 300% 270 300% 345 300% 669 300% 831 300% Business Owner Yes No P Q 35 16 5 34% ** 4 23% ** 4 23% ** 3 17% ** 3 20% ** 3 16% ** 3 19% ** 1 6% ** 1 4% ** 2 9% ** 1 8% ** 3 21% ** 1 8% ** 1 5% ** 1 9% ** 1 6% ** * 3% ** ‐ ‐ ** * 2% ** 2 12% ** * 2% ** 2 14% ** ‐ ‐ ** * 2% ** 1 7% ** ‐ ‐ ** 2 9% ** 1 8% ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 2% ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 2% ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 49 300% 973 484 206 43% 130 27% 102 21% 94 19% 87 18% 80 16% 77 16% 75 16% 55 11% 50 10% 50 10% 42 9% 39 8% 32 7% 31 6% 30 6% 27 6% 26 5% 24 5% 22 5% 20 4% 18 4% 16 3% 15 3% 13 3% 13 3% 11 2% 10 2% 5 1% 6 1% 5 1% 5 1% 4 1% 4 1% 4 1% 4 1% 3 1% 2 * 2 * 2 * 2 * 2 * 2 * 1 * 1 * 1 * 1 * * * 1451 300% Senior Executive/Decision Yes No R S 78 36 14 38% * 8 22% * 5 15% * 3 9% * 5 14% * 8 21% * 9 25% * 4 12% * 3 8% * 4 11% * 3 9% * 5 14% * 4 10% * 4 10% * 3 8% * 1 3% * 1 3% * 1 2% * 3 8% * 2 6% * * 1% * 3 8% * 1 4% * * 1% * 1 3% * 1 4% * 2 6% * 2 5% * 1 4% * 1 4% * 1 2% * 2 4% S* ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% S* ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 108 300% Employment Status Total Non T U 930 464 198 43% 671 331 133 40% 337 169 78 46% 126 27% 87 26% 47 28% 101 22% 67 20% 39 23% 93 20% 67 20% 29 17% 86 18% 63 19% 28 17% 75 16% 59 18% 24 14% 71 15% 54 16% 26 15% 72 15% 42 13% 53 11% 36 11% 34 20% T 19 11% 48 10% 35 11% 16 10% 48 10% 35 11% 17 10% 41 9% 36 8% 36 11% U 24 7% 16 9% 29 6% 22 7% 11 7% 29 6% 22 7% 10 6% 30 6% 23 7% 8 5% 27 6% 20 6% 8 5% 26 6% 17 5% 10 6% 22 5% 18 5% 6 4% 22 5% 12 4% 20 4% 12 4% 12 7% T 8 5% 10 6% 17 4% 15 5% 5 3% 15 3% 9 3% 7 4% 15 3% 11 3% 4 2% 13 3% 10 3% 4 2% 12 3% 8 2% 6 3% 10 2% 10 3% 3 2% 9 2% 6 2% 5 3% 5 1% 5 2% 1 1% 4 1% 5 1% 1 1% 4 1% 4 1% 1 * 3 1% 3 1% 2 1% 4 1% 3 1% 1 1% 4 1% 3 1% 1 1% 3 1% 2 1% 1 1% 4 1% 4 1% ‐ ‐ 3 1% 2 1% 1 1% 2 1% 1 * 1 1% 2 * 1 * 2 1% 2 * 2 1% ‐ ‐ 2 * 1 * 1 1% 2 * 1 * 1 1% 2 * 1 * 1 1% ‐ ‐ 1 * * * 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ * * * * * * * * * * ‐ ‐ 1392 300% 993 300% 507 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Mexico Total Mexico Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 504 500 171 34% 238 239 78 33% 266 261 93 36% 227 270 93 34% 186 156 40 26% Rome, Italy 107 21% 59 25% 48 19% 42 16% 40 26% New York City, United States 90 18% 41 17% 49 19% 56 21% 21 13% Tokyo, Japan 85 17% 46 19% 39 15% 23 15% London, United Kingdom 81 16% 28 11% Madrid, Spain 77 15% 53 22% B 35 15% 58 21% E 46 17% 41 16% 42 16% 21 14% Rio de Janeiro, Brazil 75 15% 26 11% 49 19% Cairo, Egypt 70 14% 29 12% 41 16% 46 17% E 41 15% 26 17% E 21 13% Toronto, Canada 54 11% 19 8% 35 13% 19 7% 17 11% 20 13% 23 15% Buenos Aires, Argentina 54 11% 13 6% Mexico City, Mexico 52 10% 23 10% 40 15% A 29 11% 40 15% D 28 10% Los Angeles, United States 47 9% 24 10% 23 9% Abu Dhabi, United Arab Emirates 41 8% 23 10% 18 7% 36 13% E 24 9% 13 9% Hong Kong, China 40 8% 16 7% 24 9% 30 11% 9 6% Zurich, Switzerland 39 8% 20 8% 19 7% 16 6% 17 11% Sydney, Australia 39 8% 21 9% 18 7% 8 3% Berlin, Germany 37 7% 18 7% 19 7% 13 5% 20 13% C 16 10% Chicago, United States 36 7% 14 6% 22 8% 16 6% Washington, United States 24 5% 9 4% 15 6% 18 7% 20 13% E 4 2% Moscow, Russia 21 4% 13 5% 9 3% 15 6% 5 3% Stockholm, Sweden 21 4% 13 5% 8 3% 3 1% Osaka, Japan 20 4% 13 5% 8 3% 10 4% 12 8% C 5 4% Amsterdam, The Netherlands 20 4% 13 5% 7 3% 15 6% 5 3% Mumbai, India 18 4% 8 4% 10 4% 12 5% 5 3% Sao Paulo, Brazil 16 3% 3 1% 4 2% Beijing, China 15 3% 13 5% B 5 2% 10 4% 9 3% 11 7% C 3 2% Boston, United States 15 3% 3 1% 12 4% 7 3% 6 4% Oslo, Norway 15 3% 6 2% 9 3% 3 1% Guangzhou, China 15 3% 11 5% 3 1% 5 2% 9 6% C 8 5% Casablanca, Morocco 13 3% 4 2% 9 4% 8 3% 3 2% Brussels, Belgium 12 2% 8 3% 4 2% 5 2% 2 1% Copenhagen, Denmark 12 2% 3 1% 8 3% 4 1% 5 3% Cape Town, South Africa 11 2% 5 2% 6 2% 6 2% 5 3% 7 4% 11 7% Singapore, Singapore 11 2% 6 2% 5 2% 5 2% 2 1% Auckland, New Zealand 10 2% 7 3% 4 1% 4 1% 3 2% Shanghai, China 8 2% 6 2% ‐ ‐ 7 1% 7 3% B 3 1% * * Bangkok, Thailand 4 2% 6 2% 1 * Helsinki, Finland 6 1% 4 1% 2 1% 5 2% ‐ ‐ Istanbul, Turkey 4 1% 1 * 4 1% 2 1% 1 1% 2 * ‐ ‐ 2 1% ‐ ‐ 2 2% Seoul, South Korea Tehran, Iran 2 * ‐ ‐ 2 1% ‐ ‐ 2 2% Warsaw, Poland 2 * 1 * 1 * 1 1% * * Tel Aviv, Israel 2 * 1 1% 1 * * * * * Kuala Lumpur, Malaysia 1 * ‐ ‐ 1 * * * 1 * Mecca, Saudi Arabia 1 * ‐ ‐ 1 * 1 * * * Budapest, Hungary 1 * * * * * * * * * Jakarta, Indonesia * * * * ‐ ‐ * * ‐ ‐ Karachi, Pakistan Sigma Table of Contents * * * * ‐ ‐ * * ‐ ‐ 1500 300% 716 300% 784 300% 810 300% 467 300% 50 to 64 E Low F 91 74 38 51% CD* 26 34% C* 13 18% * 4 5% * 11 15% * 14 18% * 2 3% * 8 11% * 18 24% CD* 7 9% * 4 5% * 1 1% * 4 5% * 1 2% * 5 7% * 11 14% C* 8 11% * 1 1% * 2 2% * 1 1% * 6 8% C* 5 7% * * 1% * 1 2% * 1 2% * 3 4% * 2 2% * 3 4% * 1 1% * 2 3% * 5 7% D* 2 3% * ‐ ‐ * 3 5% * 4 5% * 2 2% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * * 1% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 223 300% 363 405 127 31% 72 18% 68 17% 73 18% 67 16% 67 16% 58 14% 62 15% 47 11% 49 12% 45 11% 42 10% 34 8% 35 9% 32 8% 33 8% 29 7% 32 8% 22 5% 19 5% 17 4% 17 4% 15 4% 13 3% 12 3% 14 3% 13 3% 13 3% 9 2% 10 2% 7 2% 10 2% 10 2% 8 2% 8 2% 5 1% 5 1% 4 1% 3 1% 2 1% 2 1% 2 * 1 * * * ‐ ‐ * * * * ‐ ‐ 1215 300% Household Income Medium G High H 124 88 41 46% F* 34 38% F* 19 22% * 10 11% * 13 15% * 9 10% * 16 18% * 7 8% * 7 8% * 5 6% * 7 8% * 5 6% * 7 7% * 5 6% * 7 8% * 5 6% * 7 9% * 3 4% * 2 2% * 2 2% * 3 3% * 3 4% * 4 5% * 5 6% * 4 5% * 1 1% * 2 2% * 1 1% * 5 6% * 3 3% * 6 6% F* 1 1% * 1 1% * 2 2% * 3 3% * 3 3% * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * * * * 1 1% * 1 1% * 1 1% * * * * ‐ ‐ * * * * 263 300% 17 7 3 42% ** 2 21% ** 3 35% ** 1 18% ** 1 11% ** 1 20% ** 1 14% ** 1 11% ** 1 10% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 12% ** 1 7% ** * 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 6% ** ‐ ‐ ** 1 17% ** * 5% ** 1 14% ** ‐ ‐ ** ‐ ‐ ** * 6% ** ‐ ‐ ** * 6% ** ‐ ‐ ** * 6% ** ‐ ‐ ** * 6% ** ‐ ‐ ** 1 12% ** ‐ ‐ ** ‐ ‐ ** * 5% ** * 5% ** * 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 22 300% Marital Status Married Other I J Low K Education Medium L High M 234 210 86 41% J 60 28% J 43 21% 270 290 85 29% 130 321 99 31% 175 103 42 41% 199 76 30 39% 265 232 80 35% 239 268 91 34% 48 16% 68 21% 24 23% 16 21% 59 26% 48 18% 47 16% 56 17% 15 15% 35 15% 55 21% 27 13% 58 20% 58 18% 17 17% 19 25% L 10 13% 27 12% 26 13% 54 19% 45 14% 21 20% 15 19% 41 18% 57 21% N 40 15% 32 15% 45 15% 58 18% 10 10% 9 11% 28 12% 48 18% 27 13% 48 16% 52 16% 13 12% 10 13% 39 17% 35 13% 19 9% 51 17% I 28 10% 46 14% 14 14% 10 13% 37 16% 33 12% 33 10% 14 14% 7 9% 32 14% 22 8% 26 12% Chief Income Earner Yes No N O 16 7% 38 13% 42 13% 6 6% 5 6% 15 7% 23 11% 29 10% 33 10% 12 12% 6 8% 30 13% 38 14% N 22 8% 19 9% 28 10% 4 4% 4 6% 20 8% 28 10% 9 9% 10 13% 22 10% 19 7% 6 6% 3 5% 17 8% 23 9% 17 8% 24 8% 39 12% L 22 7% 13 6% 27 9% 31 10% 13 6% 27 9% 26 8% 7 7% 6 8% 15 7% 24 9% 22 10% 17 6% 21 6% 10 10% 8 10% 24 10% 15 6% 14 6% 23 8% 24 8% 7 7% 5 7% 18 8% 18 7% 14 7% 22 8% 15 6% 21 8% 17 6% 7 7% M 5 4% 1 2% 7 3% 27 8% M 16 5% 3 5% 8 4% 15 6% 10 5% 12 4% 16 5% 3 3% 2 2% 8 3% 14 5% 13 6% 8 3% 15 5% 3 3% 4 5% 12 5% 9 3% 10 5% 10 4% 10 3% 7 7% 4 5% 9 4% 12 4% 6 3% 14 5% 10 3% 5 5% 5 7% 6 3% 14 5% 6 3% 12 4% 14 4% 1 1% 3 4% 10 4% 8 3% 8 4% 8 3% 10 3% 5 5% 1 2% 8 4% 8 3% 3 2% 11 4% 8 3% 4 4% 2 3% 5 2% 10 4% 10 5% 5 2% 10 3% 4 4% 2 2% 6 3% 8 3% 9 4% 5 2% 7 2% 5 5% 2 3% 5 2% 10 4% 5 2% 10 3% 12 4% 1 1% 1 2% 11 5% 4 1% 9 4% 4 1% 7 2% 2 2% 3 4% 2 1% 11 4% 6 3% 6 2% 5 2% 3 3% 4 5% 7 3% 5 2% 6 3% 5 2% 5 2% 4 4% 2 3% 6 3% 5 2% 4 2% 7 3% 10 3% 1 1% * * 7 3% 4 1% 5 2% 6 2% 4 1% 3 3% 3 4% 7 3% 3 1% 7 3% 3 1% 5 1% 4 4% 2 3% 5 2% 6 2% 2 1% 6 2% 5 1% 1 1% 2 2% 4 2% 4 1% 3 1% 4 1% 4 1% 1 1% 1 1% 3 1% 4 1% 1 * 5 2% 3 1% 1 1% 2 3% 2 1% 3 1% 3 2% 1 * 2 1% 1 1% 1 1% 1 1% 3 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 1% 1 1% 1 * 1 1% 1 * ‐ ‐ 1 1% 2 1% ‐ ‐ 1 * * * ‐ ‐ 1 1% 2 2% K 2 2% K * 1% ‐ ‐ 1 * * * 1 * ‐ ‐ 1 1% * * ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ * * 1 1% K ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ 630 300% 870 300% 963 300% 309 300% 228 300% 696 300% 804 300% Business Owner Yes No P Q 116 96 39 41% * 31 32% Q* 11 12% * 23 24% * 15 16% * 16 16% * 16 16% * 8 8% * 15 15% * 4 4% * 9 10% * 6 6% * 6 6% * 7 7% * 8 8% * 10 10% * 5 6% * 4 4% * 1 1% * 6 6% * 4 4% * 8 8% * 1 1% * 4 4% * 6 6% * 1 1% * 4 4% * 2 2% * 5 6% * 3 3% * 3 4% * 1 1% * ‐ ‐ * 1 1% * 1 2% * 1 1% * 1 1% * 1 1% * * * * ‐ ‐ * ‐ ‐ * 1 1% * * * * ‐ ‐ * 1 1% * * * * ‐ ‐ * ‐ ‐ * 289 300% 388 404 132 33% 76 19% 79 19% 62 15% 66 16% 61 15% 59 15% 62 15% 39 10% 50 12% 43 11% 41 10% 35 9% 34 8% 31 8% 29 7% 31 8% 32 8% 23 6% 16 4% 17 4% 12 3% 19 5% 14 4% 10 2% 14 4% 11 3% 13 3% 9 2% 10 3% 9 2% 10 3% 11 3% 10 2% 9 2% 7 2% 6 1% 5 1% 4 1% 2 1% 2 1% 1 * 2 * 1 * * * * * * * * * 1211 300% Senior Executive/Decision Yes No R S 134 96 40 41% * 29 30% * 9 10% * 21 22% * 16 16% * 14 15% * 17 17% * 7 7% * 12 12% * 7 8% * 8 8% * 5 5% * 7 7% * 6 6% * 6 6% * 7 8% * 7 7% * 4 5% * 1 1% * 4 4% * 4 4% * 6 6% * 1 1% * 8 9% S* 4 4% * 2 2% * 1 1% * 3 3% * 8 8% S* 4 4% * 5 5% * 1 1% * ‐ ‐ * 2 2% * 4 4% * 3 3% * 2 2% * 1 1% * * * * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 1% * * * * ‐ ‐ * ‐ ‐ * 288 300% Employment Status Total Non T U 370 404 131 32% 306 252 81 32% 198 248 90 36% 78 19% 54 21% 54 22% 81 20% 47 19% 43 17% 64 16% 34 14% 51 20% 65 16% 38 15% 43 17% 62 15% 29 12% 48 19% 58 14% 39 16% 35 14% 63 16% 36 14% 34 14% 42 10% 29 12% 25 10% 46 11% 24 9% 30 12% 44 11% 29 12% 23 9% 43 11% 21 8% 26 10% 34 8% 26 10% 15 6% 34 8% 20 8% 21 8% 33 8% 18 7% 21 8% 31 8% 19 8% 20 8% 30 7% 25 10% 12 5% 31 8% 10 4% 23 6% 26 10% U 10 4% 18 4% 11 4% 10 4% 17 4% 8 3% 13 5% 14 4% 9 4% 11 5% 19 5% 10 4% 10 4% 10 2% 12 5% 7 3% 13 3% 11 4% 5 2% 13 3% 4 2% 11 4% 14 3% 11 4% 4 2% 12 3% 5 2% 9 4% 7 2% 12 5% 3 1% 9 2% 6 2% 7 3% 7 2% 6 2% 6 2% 10 3% 7 3% 5 2% 11 3% 3 1% 8 3% 13 5% 8 2% 9 4% 2 1% 7 2% 6 2% 5 2% 5 1% 4 2% 4 2% 5 1% 6 2% 1 * 5 1% 2 1% 3 1% 4 1% 3 1% 1 * 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% 1 * 2 1% ‐ ‐ 1 * 1 * 1 1% 1 * 1 * * * * * * * 1 * * * 1 * ‐ ‐ * * * * ‐ ‐ * * * * ‐ ‐ 1212 300% 755 300% 745 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Poland Total Poland Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Rome, Italy 504 500 190 38% 275 248 90 36% 229 252 100 40% 188 215 80 37% 150 135 48 36% 166 150 62 41% 388 395 146 37% Paris, France 179 36% 79 32% 100 40% 78 36% 43 32% 57 38% 140 35% Cairo, Egypt 128 26% 54 22% 74 29% 54 25% 31 23% 44 29% 101 26% Rio de Janeiro, Brazil 89 18% 44 18% 45 18% 31 15% 25 16% 71 18% Madrid, Spain 54 11% 29 12% 25 10% 14 10% 45 11% Bangkok, Thailand 51 10% 27 11% 24 10% 31 15% D 18 9% 33 24% C 9 6% 15 11% 17 11% 39 10% London, United Kingdom 49 10% 23 9% 26 11% 12 9% 10 6% 39 10% Abu Dhabi, United Arab Emirates 39 8% 25 10% 14 6% 28 13% E 11 5% 30 8% 39 8% 25 10% 14 6% 13 6% 19 14% CE 12 9% 10 6% Sydney, Australia 14 9% 33 8% Mumbai, India 39 8% 17 7% 22 9% 20 9% 9 7% 10 7% 28 7% Tokyo, Japan 39 8% 18 7% 21 8% 6 4% 10 7% 30 8% New York City, United States 37 7% 18 7% 19 8% 23 11% D 20 9% 9 7% 8 5% 27 7% Hong Kong, China 36 7% 20 8% 16 6% 12 5% 10 8% 14 9% 28 7% Mexico City, Mexico 36 7% 19 7% 17 7% 9 4% 27 7% 34 7% 15 6% 19 8% 15 7% 16 12% C 9 6% 12 8% Casablanca, Morocco 11 7% 31 8% Beijing, China 31 6% 14 5% 17 7% 7 3% 9 6% 27 7% Los Angeles, United States 30 6% 15 6% 16 6% Amsterdam, The Netherlands 29 6% 17 7% 12 5% 7 5% E 3 3% 15 10% C 2 1% 7 5% 25 6% Kuala Lumpur, Malaysia 26 5% 14 5% 12 5% 22 10% E 19 9% D 7 3% Mecca, Saudi Arabia 24 5% 15 6% 9 3% 10 5% 7 5% 12 8% C 6 4% 16 4% 6 5% 27 7% 23 6% Buenos Aires, Argentina 22 4% 9 4% 14 5% 12 6% 5 4% 5 3% 19 5% Shanghai, China 22 4% 15 6% 7 3% 9 4% 6 4% 7 5% 17 4% Warsaw, Poland 22 4% 10 4% 12 5% 12 6% 5 3% 5 3% 18 4% Istanbul, Turkey 20 4% 14 6% 6 2% 9 4% 4 3% 8 5% 14 4% Budapest, Hungary 20 4% 10 4% 9 4% 8 4% 4 3% 7 5% 15 4% Moscow, Russia 18 4% 11 4% 7 3% 4 2% 4 3% 9 2% Sao Paulo, Brazil 17 3% 8 3% 9 3% 8 4% 9 7% C 3 3% 6 4% 13 3% Guangzhou, China 16 3% 10 4% 7 3% 3 2% 12 3% 15 3% 6 2% 9 4% 6 3% 8 6% C 6 4% 5 3% Tel Aviv, Israel 3 2% 13 3% Singapore, Singapore 15 3% 11 4% 4 2% 5 3% 4 3% 5 4% 9 2% Zurich, Switzerland 14 3% 8 3% 7 3% 4 2% 8 6% 3 2% 13 3% Auckland, New Zealand 14 3% 6 2% 8 3% 5 2% 3 2% 6 4% 11 3% Stockholm, Sweden 12 2% 7 3% 5 2% 7 3% 1 1% 4 2% 12 3% Berlin, Germany 12 2% 6 3% 6 2% 3 1% 7 3% 4 3% E 1 1% 10 3% 11 2% 8 4% E 9 4% ‐ ‐ Oslo, Norway 1 1% 8 2% Washington, United States 9 2% 6 2% 4 2% 3 1% 3 3% 3 2% 8 2% Osaka, Japan 9 2% 2 1% 7 3% 4 2% 1 1% 4 3% 7 2% Cape Town, South Africa 9 2% 5 2% 4 1% 1 * 3 2% 4 3% 8 2% Jakarta, Indonesia 7 1% 3 1% 4 2% 2 1% 1 1% 4 3% 5 1% Copenhagen, Denmark 6 1% 4 2% 2 1% 3 1% 5 1% 6 1% 4 1% 2 1% 3 2% 3 3% E 1 1% ‐ ‐ Chicago, United States 2 1% 5 1% Seoul, South Korea 5 1% 2 1% 4 1% 3 2% 2 1% ‐ ‐ 3 1% Toronto, Canada 5 1% 1 * 4 2% 1 * 2 1% 2 1% 3 1% Tehran, Iran 5 1% 4 1% 1 * 1 1% 2 2% 1 1% 5 1% Brussels, Belgium 4 1% 2 1% 3 1% 3 1% ‐ ‐ 1 1% 4 1% Helsinki, Finland 4 1% 1 * 3 1% 1 * 2 1% 1 1% 3 1% 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ 2 * 1500 300% 744 300% 756 300% 644 300% 405 300% 451 300% 1184 300% Boston, United States Sigma Table of Contents Household Income Medium G High H 100 90 36 40% * 35 39% * 22 25% * 17 19% * 9 10% * 11 13% * 9 10% * 8 9% * 6 7% * 8 9% * 9 10% * 7 8% * 7 8% * 7 8% * 3 4% * 3 3% * 2 3% * 4 5% * 1 1% * 7 8% * 4 4% * 3 4% * 3 3% * 6 7% * 4 4% * 7 7% F* 3 4% * 4 4% * 2 2% * 4 4% * 1 1% * 3 3% * ‐ ‐ * 2 2% * 2 3% * 2 2% * 2 2% * 1 1% * 2 2% * 1 1% * 1 1% * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 270 300% 16 15 8 49% ** 5 30% ** 5 30% ** 1 5% ** 1 5% ** 1 5% ** 1 5% ** 1 5% ** ‐ ‐ ** 3 22% ** ‐ ‐ ** 2 12% ** 1 5% ** 2 12% ** ‐ ‐ ** 1 5% ** 1 7% ** ‐ ‐ ** 2 10% ** 1 6% ** ‐ ‐ ** 2 12% ** 2 13% ** ‐ ‐ ** 1 7% ** 2 12% ** 1 6% ** 1 5% ** ‐ ‐ ** 2 13% ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 5% ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 46 300% Marital Status Married Other I J 261 239 95 40% 243 261 95 37% 94 40% 84 32% 66 27% 63 24% 52 22% J 21 9% 37 14% 34 13% 30 13% 21 8% 20 9% 29 11% 21 9% 18 7% 21 9% 19 7% 16 7% 23 9% 18 7% 21 8% 19 8% 18 7% 19 8% 17 6% 24 10% J 13 5% 12 5% 21 8% 16 7% 15 6% 4 2% 13 6% 26 10% I 22 8% I 13 5% 9 4% 15 6% 9 4% 13 5% 8 3% 14 5% 9 4% 13 5% 11 5% 9 4% 8 3% 12 5% 12 5% 6 2% 11 5% 6 2% 8 4% 8 3% 3 1% 6 3% 12 5% I 8 3% 7 3% 7 3% 7 3% 4 1% 10 4% 4 1% 9 3% 5 2% 7 3% 4 2% 6 2% 6 2% 4 1% 3 1% 6 2% 3 1% 5 2% 3 1% 4 1% 2 1% 5 2% 3 1% 3 1% 2 1% 3 1% 3 1% 2 1% 3 1% 2 1% ‐ ‐ 4 2% 3 1% 1 * ‐ ‐ 2 1% 716 300% 784 300% Low K 75 104 45 43% * 40 38% * 26 25% * 16 16% * 13 12% * 5 4% * 9 9% * 2 2% * 8 7% * 6 6% * 5 5% * 6 6% * 5 5% * 5 5% * 11 11% * 4 4% * 16 15% LM* 6 6% * 8 7% * 3 3% * 4 4% * 5 4% * 10 10% L* 1 1% * 4 4% * 2 2% * 3 3% * ‐ ‐ * 4 4% * 7 6% L* ‐ ‐ * 4 4% * 6 6% L* 5 5% * 4 4% * 2 2% * 1 1% * ‐ ‐ * 2 2% * 3 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 4 4% L* ‐ ‐ * 2 2% L* 312 300% Education Medium L 346 327 120 37% 117 36% 86 26% 60 18% 35 11% 41 12% K 32 10% 33 10% K 22 7% 29 9% 31 9% 26 8% 25 8% 23 7% 20 6% 22 7% 14 4% 20 6% 13 4% 18 6% 15 5% 14 4% 10 3% 13 4% 13 4% 11 3% 11 3% 14 4% 9 3% 6 2% 12 4% 6 2% 4 1% 6 2% 5 2% 5 2% 5 2% 5 2% 4 1% 2 1% 5 1% 4 1% 4 1% 5 1% ‐ ‐ 4 1% ‐ ‐ 980 300% High M 83 69 25 37% * 22 31% * 15 22% * 13 19% * 7 10% * 6 8% * 8 12% * 4 6% * 10 14% L* 5 7% * 3 4% * 4 6% * 6 8% * 8 11% * 2 4% * 5 7% * 1 1% * 3 5% * 5 7% * 3 4% * 3 5% * 4 5% * 2 3% * 6 8% K* 2 3% * 5 8% * 2 4% * 3 4% * 2 3% * 2 2% * 3 4% * 4 5% * 3 4% * 2 2% * 1 1% * 2 3% * 3 4% * 3 5% K* 1 1% * 1 1% * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 208 300% Chief Income Earner Yes No N O 216 198 76 38% 288 302 114 38% 64 32% 115 38% 46 23% 82 27% 39 20% 50 17% 14 7% 21 10% 40 13% N 30 10% 21 11% 28 9% 20 10% 19 6% 16 8% 24 8% 14 7% 25 8% 11 6% 28 9% 13 7% 24 8% 15 7% 21 7% 14 7% 22 7% 13 7% 21 7% 12 6% 18 6% 9 5% 21 7% 12 6% 18 6% 9 4% 17 6% 12 6% 12 4% 11 5% 12 4% 7 4% 15 5% 10 5% 13 4% 9 5% 11 4% 11 6% 8 3% 9 5% 9 3% 6 3% 10 3% 11 5% O 7 4% 6 2% 6 3% 8 3% 7 3% 8 3% 8 3% 8 4% 6 2% 2 1% 10 3% 8 4% O 2 1% 4 1% 5 2% 5 2% 3 2% 6 2% 4 2% 4 1% 2 1% 5 2% 9 3% 2 1% 4 1% 3 1% 3 1% 2 1% 3 1% 1 * 4 1% 2 1% 3 1% 1 1% 3 1% 3 1% 1 * 2 1% ‐ ‐ 593 300% 907 300% Business Owner Yes No P Q 41 35 15 44% * 12 34% * 7 19% * 5 15% * 3 7% * 4 12% * 5 14% * 4 12% * 2 4% * 3 7% * 2 5% * 3 7% * 3 7% * 3 7% * 3 9% * 2 7% * 4 12% * 2 7% * 1 3% * 1 2% * ‐ ‐ * 1 2% * 1 2% * 2 4% * 1 2% * 1 2% * 1 2% * 2 5% * 1 2% * 3 8% * 2 5% * 2 7% * 2 5% * 2 4% * ‐ ‐ * 1 3% * 2 5% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 106 300% 463 465 174 38% 167 36% 121 26% 84 18% 52 11% 47 10% 44 10% 35 8% 38 8% 37 8% 37 8% 34 7% 33 7% 33 7% 31 7% 28 6% 26 6% 27 6% 25 5% 23 5% 22 5% 21 5% 21 5% 18 4% 19 4% 17 4% 16 3% 15 3% 14 3% 12 3% 13 3% 11 2% 10 2% 10 2% 11 2% 8 2% 7 2% 9 2% 7 2% 5 1% 6 1% 4 1% 5 1% 4 1% 4 1% 4 1% 2 * 1394 300% Senior Executive/Decision Yes No R S 65 55 20 37% * 22 39% * 10 18% * 5 10% * 6 11% * 6 11% * 4 7% * 8 14% * 4 8% * 7 13% * 5 9% * 3 6% * 3 6% * 6 11% * 3 6% * 5 9% * 3 5% * 4 8% * 1 2% * 3 6% * 2 3% * 3 6% * 1 1% * 3 6% * 1 2% * 3 6% * 2 3% * 1 1% * 2 3% * 4 6% * 2 3% * 2 4% * 1 2% * 2 3% * ‐ ‐ * 2 3% * 3 5% * 1 2% * ‐ ‐ * 1 1% * 1 1% * 1 2% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 166 300% Employment Status Total Non T U 439 445 169 38% 265 240 92 38% 239 260 98 38% 157 35% 79 33% 100 39% 118 27% 58 24% 70 27% 84 19% 35 13% 49 11% 54 22% U 21 9% 45 10% 24 10% 27 10% 45 10% 17 7% 32 12% 32 7% 27 11% U 23 9% 17 6% 35 8% 34 13% 12 5% 32 7% 18 7% 22 8% 34 8% 18 7% 21 8% 34 8% 15 6% 22 8% 33 7% 17 7% 19 7% 30 7% 25 10% U 15 6% 11 4% 31 7% 19 7% 25 6% 17 7% 14 5% 28 6% 10 4% 21 8% 25 6% 13 5% 16 6% 25 6% 12 5% 14 5% 20 5% 12 5% 12 5% 21 5% 11 5% 12 4% 19 4% 11 4% 12 4% 21 5% 6 2% 17 4% 10 4% 16 6% T 10 4% 19 4% 9 4% 10 4% 15 3% 13 5% 5 2% 15 3% 3 1% 16 4% 14 6% U 9 4% 8 3% 13 3% 9 4% 6 2% 11 3% 3 1% 13 3% 9 4% 12 5% T 6 2% 11 3% 9 4% 5 2% 11 3% 2 1% 10 2% 7 3% 10 4% T 5 2% 11 2% 3 1% 8 3% 8 2% 6 3% 3 1% 6 1% 4 2% 5 2% 8 2% 5 2% 4 1% 7 2% 1 * 6 2% 5 1% 2 1% 4 1% 5 1% 2 1% 4 2% 4 1% 4 2% 1 1% 4 1% 3 1% 2 1% 4 1% 3 1% 2 1% 4 1% ‐ ‐ 4 2% 4 1% 1 * 3 1% 2 * 2 1% ‐ ‐ 1334 300% 721 300% 779 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Russia Total Russia Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 171 211 77 36% 169 163 70 43% 161 126 60 48% 68 71 18 25% * 16 23% * 16 23% * 11 15% * 11 15% * 7 10% * 9 13% * 13 18% GH* 8 12% * 3 5% * 5 7% * 10 14% * 4 6% * 8 11% * 5 8% * 4 5% * 4 6% * 3 4% * 5 7% * 7 10% G* ‐ ‐ * 2 3% * 4 5% * 4 6% * 2 2% * 4 6% H* 2 2% * 1 2% * 4 6% G* ‐ ‐ * 1 1% * 2 3% * 2 2% * 2 2% * 1 1% * 1 2% * 1 1% * ‐ ‐ * 4 6% GH* 1 2% * 1 1% * 1 2% * 2 2% * 2 3% * ‐ ‐ * 1 1% * 1 2% G* ‐ ‐ * 213 300% Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 501 500 206 41% 253 241 86 36% Rome, Italy 151 30% 65 27% 248 259 120 46% A 86 33% 60 28% 52 32% 39 31% Rio de Janeiro, Brazil 101 20% 47 20% 53 21% 45 21% 35 21% 21 17% London, United Kingdom 83 17% 38 16% 45 17% 17 10% 21 17% Tokyo, Japan 67 13% 38 16% 28 11% 45 21% D 24 11% 24 15% 18 15% Abu Dhabi, United Arab Emirates 61 12% 34 14% 28 11% 23 11% 19 12% 19 15% Berlin, Germany 51 10% 26 11% 25 10% 23 11% 15 9% 13 10% Madrid, Spain 49 10% 26 11% 24 9% 15 7% 20 12% 14 12% Los Angeles, United States 48 10% 21 9% 27 10% 27 13% E 19 9% 13 8% 7 6% Bangkok, Thailand 46 9% 18 7% 28 11% New York City, United States 46 9% 25 10% 21 8% Amsterdam, The Netherlands 42 8% 25 10% Cairo, Egypt 42 8% 15 6% 19 12% 9 7% 7 4% 7 6% 17 7% 31 15% DE 17 8% 17 11% 8 6% 27 10% 23 11% 13 8% 6 5% Moscow, Russia 42 8% 22 9% 20 8% 18 8% 15 9% 9 7% Sydney, Australia 40 8% 21 9% 19 7% 19 9% 14 8% 7 6% Beijing, China 38 8% 17 7% 20 8% 17 8% 13 8% 7 6% Helsinki, Finland 34 7% 16 7% 17 7% 12 6% 12 7% 10 8% Hong Kong, China 25 5% 7 3% 6 3% 10 6% 8 7% Zurich, Switzerland 23 5% 17 7% B 12 5% 12 5% 8 4% 5 3% Stockholm, Sweden 20 4% 14 6% 7 3% 3 1% 6 4% Tel Aviv, Israel 18 4% 5 2% 13 5% 8 4% 5 3% 11 9% CD 11 9% C 5 4% Istanbul, Turkey 18 4% 7 3% 11 4% 9 4% 5 3% 4 3% Singapore, Singapore 18 4% 11 5% 6 2% 3 1% 8 5% Mecca, Saudi Arabia 16 3% 4 2% 12 5% 9 4% 6 3% 7 5% C 2 2% Warsaw, Poland 15 3% 9 4% 6 2% 11 5% 3 2% 2 1% Mexico City, Mexico 15 3% 3 1% 11 4% 3 2% 1 * 4 3% 6 4% 3 2% 6 5% Shanghai, China 15 3% 8 3% 7 3% 11 5% E 5 2% Osaka, Japan 14 3% 5 2% 9 3% 5 2% Kuala Lumpur, Malaysia 13 3% 6 3% 7 3% 8 4% 3 2% 3 2% Oslo, Norway 13 3% 8 3% 5 2% 6 3% 2 1% 5 4% Jakarta, Indonesia 13 3% 3 1% 10 4% 6 3% 4 3% 2 2% Casablanca, Morocco 12 2% 8 3% 4 2% 5 3% 5 3% 1 1% Buenos Aires, Argentina 12 2% 7 3% 5 2% 3 1% 7 4% 2 2% Brussels, Belgium 9 2% 4 2% 6 2% 3 1% 1 1% Mumbai, India 9 2% 5 2% 4 2% 4 2% 4 3% 5 4% D 1 1% Toronto, Canada 9 2% 4 2% 5 2% 5 2% 1 * 3 3% Chicago, United States 9 2% 5 2% 4 2% 5 2% 1 1% 3 2% Budapest, Hungary 9 2% 5 2% 4 1% 2 1% 5 3% 2 2% Auckland, New Zealand 8 2% 6 3% 2 1% 1 * 5 3% 3 2% Seoul, South Korea 7 1% 3 1% 4 2% 2 1% 2 1% 2 2% Cape Town, South Africa 6 1% 6 2% 1 * 3 1% 2 1% 2 2% Washington, United States 6 1% 6 2% 1 * 2 1% 3 2% 2 2% Boston, United States 6 1% 4 2% 2 1% 1 * 4 3% 1 1% Tehran, Iran 5 1% 3 1% 2 1% 1 * 3 2% 1 * Sao Paulo, Brazil 4 1% 2 1% 2 1% 1 * 3 2% 1 * Copenhagen, Denmark 3 1% 3 1% ‐ ‐ 2 1% 1 1% 1 1% Guangzhou, China 1 * ‐ ‐ 1 * 1 1% ‐ ‐ ‐ ‐ Karachi, Pakistan 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1500 300% 722 300% 778 300% 633 300% 490 300% 377 300% Sigma Table of Contents Household Income Medium G High H Marital Status Married Other I J 263 275 132 48% FH 84 30% 170 154 57 37% 240 220 79 36% 51 33% 66 30% 261 280 128 46% I 85 30% 57 21% 27 18% 43 20% 58 21% 49 18% 24 16% 34 15% 49 18% 37 13% 19 12% 36 16% 31 11% 35 13% 19 13% 29 13% 32 12% 26 9% 16 10% 22 10% 29 10% 23 8% 13 9% 22 10% 27 10% 26 9% 14 9% 25 11% 23 8% 29 11% 13 9% 19 9% 27 10% 22 8% 19 12% 20 9% 25 9% 18 7% 14 9% 18 8% 25 9% 25 9% 13 8% 14 6% 28 10% 25 9% 9 6% 18 8% 24 9% 19 7% 16 10% 15 7% 25 9% 24 9% 11 7% 14 6% 24 9% 21 7% 9 6% 14 6% 20 7% 14 5% 8 5% 11 5% 14 5% 11 4% 8 5% 12 6% 11 4% 8 3% 6 4% 8 4% 12 4% 13 5% 5 3% 7 3% 11 4% 11 4% 5 3% 7 3% 10 4% 9 3% 5 3% 9 4% 9 3% 6 2% 6 4% 7 3% 10 3% 7 2% 7 5% 7 3% 9 3% 9 3% 1 1% 8 4% 6 2% 6 2% 7 4% 7 3% 8 3% 8 3% 5 3% 7 3% 7 2% 3 1% 6 4% 5 2% 8 3% 7 3% 5 3% 8 4% 5 2% 4 2% 8 5% 4 2% 8 3% 8 3% 2 1% 9 4% 4 1% 6 2% 4 3% 3 1% 4 2% 4 2% 9 4% J 4 2% 5 2% 3 2% 6 3% 3 1% 7 3% 1 1% 7 3% 3 1% 7 3% 1 1% 4 2% 5 2% 3 1% 5 3% 6 3% 2 1% 2 1% 2 1% 2 1% 6 2% 5 2% 5 2% 1 1% 2 1% 5 2% 1 1% 4 3% 4 2% 2 1% 1 * 3 2% 1 1% 5 2% 3 1% 2 1% 2 1% 1 1% 5 2% J 2 1% 3 1% 1 * 4 2% ‐ ‐ 3 1% 2 1% ‐ ‐ 3 1% 1 * ‐ ‐ 3 2% G ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 826 300% 461 300% 661 300% 839 300% Low K 81 146 61 42% * 41 28% * 27 18% * 27 19% * 20 13% * 16 11% * 19 13% * 9 6% * 11 7% * 17 12% * 12 8% * 9 6% * 17 11% * 22 15% LM* 15 10% * 14 10% * 11 7% * 6 4% * 5 4% * 4 3% * 4 3% * 7 5% * 4 2% * 5 3% * 4 3% * 4 3% * 3 2% * 3 2% * 5 3% * 3 2% * 5 3% * ‐ ‐ * ‐ ‐ * 3 2% * 3 2% * 3 2% * 2 1% * 1 1% * 2 1% * 4 3% * 1 1% * 2 1% * 2 1% * 2 1% * ‐ ‐ * 2 1% * ‐ ‐ * ‐ ‐ * 438 300% Education Medium L High M 296 266 110 41% 124 88 35 40% Chief Income Earner Yes No N O 267 245 95 39% 234 255 112 44% 81 31% 28 32% 69 28% 82 32% 56 21% 18 20% 48 19% 53 21% 41 15% 15 17% 40 16% 43 17% 37 14% 10 12% 39 16% 28 11% 35 13% 10 11% 32 13% 30 12% 27 10% 5 5% 26 11% 24 10% 29 11% 12 13% 24 10% 25 10% 30 11% 7 8% 25 10% 23 9% 24 9% 5 6% 22 9% 24 10% 25 9% 9 10% 20 8% 26 10% 25 9% 8 9% 22 9% 20 8% 22 8% 3 4% 19 8% 23 9% 16 6% 3 4% 16 6% 26 10% 18 7% 6 7% 18 7% 22 9% 18 7% 5 6% 19 8% 18 7% 17 6% 6 7% 21 9% 13 5% 13 5% 5 6% 5 2% 9 4% 13 5% 9 10% L 3 3% 20 8% O 13 5% 10 4% 11 4% 11 4% 4 4% 6 2% 13 5% 8 3% 4 4% 7 3% 11 4% 10 4% 4 5% 12 5% 6 2% 10 4% 7 3% 4 5% 6 2% 10 4% 9 3% 2 3% 8 3% 7 3% 6 2% 4 5% 2 1% 9 3% 3 3% 8 3% 3 3% 11 5% O 8 3% 12 5% N 3 1% 6 2% 6 2% 2 3% 8 3% 6 2% 5 2% 5 5% L 1 1% 7 3% 6 2% 5 2% 8 3% 1 1% 8 3% 5 2% 7 3% 5 2% 1 1% 5 2% 4 4% K 4 4% L 1 2% 4 2% 8 3% N 5 2% 3 1% 3 4% 4 2% 5 2% 5 2% 3 3% 5 2% 4 2% 4 2% 3 3% 2 1% 7 3% 4 2% 2 3% 6 3% 2 1% 7 3% 11 4% K 8 3% 3 1% 3 1% ‐ ‐ 2 1% 5 2% 4 2% 1 1% 6 2% 1 * 2 1% 4 2% 2 1% 4 2% 3 3% L ‐ ‐ 4 2% 2 1% 3 1% 1 1% 3 1% 2 1% 4 1% 1 1% 1 1% 3 1% 2 1% ‐ ‐ 3 1% 1 * 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 * 797 300% 265 300% 736 300% 764 300% Business Owner Yes No P Q 53 50 16 33% * 15 29% * 7 14% * 6 13% * 8 15% * 8 15% * 7 14% * 6 11% * 7 13% * 5 10% * 6 11% * 4 8% * 2 5% * 5 11% * 4 7% * 3 7% * 2 4% * 2 3% * 2 5% * ‐ ‐ * 3 5% * 1 1% * 2 3% * 2 5% * 6 11% Q* 2 4% * 1 3% * 1 1% * 2 4% * 2 5% * ‐ ‐ * 1 2% * 1 2% * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * 3 6% Q* 2 5% * ‐ ‐ * 2 3% * ‐ ‐ * 1 2% * 3 5% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 150 300% 448 450 190 42% 136 30% 94 21% 77 17% 59 13% 54 12% 44 10% 44 10% 41 9% 41 9% 40 9% 38 8% 40 9% 36 8% 36 8% 34 8% 32 7% 23 5% 21 5% 20 4% 16 4% 17 4% 16 4% 14 3% 10 2% 13 3% 13 3% 13 3% 11 2% 10 2% 13 3% 11 3% 11 2% 8 2% 8 2% 9 2% 9 2% 6 1% 6 1% 7 2% 5 1% 6 1% 5 1% 2 1% 4 1% 3 1% 1 * 1 * 1350 300% Senior Executive/Decision Yes No R S 70 65 21 33% * 19 29% * 6 10% * 7 11% * 9 13% * 10 16% * 9 13% * 6 9% * 11 17% S* 8 12% * 6 10% * 7 11% * 3 5% * 8 13% * 4 6% * 4 7% * 3 5% * 2 3% * 5 8% * 1 1% * 3 5% * 2 4% * 2 2% * 3 5% * 6 10% S* 2 3% * 1 2% * 1 1% * 3 5% * 3 5% * ‐ ‐ * 3 4% * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * 3 4% * 3 4% * 2 4% * ‐ ‐ * 2 3% * ‐ ‐ * 1 1% * 3 4% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 196 300% Employment Status Total Non T U 431 435 185 43% 333 314 122 39% 168 186 84 45% 132 30% 98 31% 52 28% 94 22% R 76 17% 62 20% 39 21% 47 15% 36 19% 58 13% 43 14% 23 13% 51 12% 39 12% 22 12% 42 10% 29 9% 22 12% 44 10% 29 9% 20 11% 37 8% 29 9% 19 10% 38 9% 35 11% 11 6% 39 9% 22 7% 23 13% 35 8% 29 9% 13 7% 39 9% 29 9% 13 7% 33 8% 21 7% 21 11% 36 8% 26 8% 14 8% 33 8% 25 8% 13 7% 30 7% 20 6% 13 7% 22 5% 20 6% 4 2% 18 4% 12 4% 12 6% 19 4% 11 3% 10 5% 15 3% 10 3% 9 5% 16 4% 11 4% 7 4% 16 4% 13 4% 5 3% 13 3% 7 2% 9 5% 9 2% 14 4% 2 1% 13 3% 7 2% 8 4% 13 3% 10 3% 4 2% 13 3% 6 2% 8 4% 10 2% 9 3% 5 2% 10 2% 10 3% 3 2% 13 3% 7 2% 6 3% 9 2% 11 3% 1 1% 12 3% 10 3% 2 1% 8 2% 4 1% 5 3% 9 2% 8 3% 1 1% 9 2% 4 1% 5 3% 6 1% 8 2% 1 1% 6 1% 6 1% 9 3% U 6 2% 2 1% 7 2% 3 1% 4 2% 5 1% 3 1% 3 2% 6 1% 4 1% 2 1% 5 1% 5 1% 2 1% 2 1% 5 2% ‐ ‐ 4 1% 4 1% ‐ ‐ 3 1% 3 1% 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * ‐ ‐ 1304 300% 941 300% 559 300% ‐ ‐ Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Saudi Arabia Total Saudi Arabia Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Abu Dhabi, United Arab Emirates 505 500 225 45% 333 283 117 41% 172 217 108 50% 298 295 133 45% Istanbul, Turkey 217 43% 120 42% 97 45% 119 40% Mecca, Saudi Arabia 180 36% 101 36% 78 36% 102 35% London, United Kingdom 101 20% 46 16% 55 25% 70 24% Paris, France 92 18% 43 15% 49 23% 59 20% Kuala Lumpur, Malaysia 62 12% 41 14% 21 10% 36 12% Rome, Italy 52 10% 21 8% 31 14% Casablanca, Morocco 41 8% 22 8% 19 9% 43 15% D 25 9% Jakarta, Indonesia 38 8% 4 2% 15 5% Zurich, Switzerland 37 7% 34 12% B 15 5% 21 10% 23 8% Los Angeles, United States 35 7% 16 6% 19 9% 22 8% Madrid, Spain 34 7% 21 7% 13 6% 17 6% Cairo, Egypt 33 7% 6 3% 12 4% Tokyo, Japan 31 6% 27 9% B 15 5% 16 8% Singapore, Singapore 29 6% 11 4% 18 8% 24 8% D 12 4% Sydney, Australia 28 6% 19 7% 9 4% 14 5% New York City, United States 22 4% 16 6% 6 3% 14 5% Amsterdam, The Netherlands 20 4% 16 6% 4 2% 7 2% Berlin, Germany 17 3% 13 5% 17 3% 16 6% B 12 4% 1 1% Washington, United States 5 2% 12 4% Seoul, South Korea 15 3% 4 1% 11 5% 13 4% Tehran, Iran 15 3% 8 3% 7 3% 11 4% Cape Town, South Africa 14 3% 8 3% 5 2% 10 3% Toronto, Canada 14 3% * * 7 2% Bangkok, Thailand 12 2% 13 5% B 5 2% 7 3% 10 3% Shanghai, China 12 2% 7 2% 5 2% 8 3% Beijing, China 12 2% 8 3% 4 2% 7 2% Boston, United States 11 2% 10 4% 1 * 6 2% Hong Kong, China 10 2% 7 2% 3 1% 5 2% Osaka, Japan 9 2% 6 2% 3 1% 9 3% Brussels, Belgium 9 2% 9 3% * * 3 1% Stockholm, Sweden 9 2% ‐ ‐ 1 * Chicago, United States 8 2% 9 3% B 2 1% 6 3% 8 3% Oslo, Norway 8 2% 5 2% 3 1% 5 2% Mumbai, India 7 1% 3 1% 4 2% ‐ ‐ Rio de Janeiro, Brazil 4 1% * * 4 2% ‐ ‐ Copenhagen, Denmark 4 1% 2 1% 2 1% 3 1% Auckland, New Zealand 4 1% 4 1% * * 4 1% Helsinki, Finland 3 1% 3 1% * * * * Tel Aviv, Israel 2 * 2 1% ‐ ‐ ‐ ‐ Moscow, Russia 2 * 2 1% * * 1 * Buenos Aires, Argentina 2 * 2 1% ‐ ‐ ‐ ‐ Guangzhou, China 1 * 1 * * * 1 * Sao Paulo, Brazil 1 * 1 * ‐ ‐ * * Mexico City, Mexico 1 * * * * * 1 * Budapest, Hungary Sigma Table of Contents * * * * ‐ ‐ ‐ ‐ 1500 300% 849 300% 651 300% 886 300% Age 35 to 49 D 50 to 64 E Low F 171 170 80 47% * 84 49% * 59 34% * 27 16% * 30 18% * 23 13% * 9 5% * 14 8% * 16 9% * 8 5% * 12 7% * 15 9% * 15 9% * 4 2% * 15 9% * 14 8% * 7 4% * 12 7% C* 3 2% * 4 3% * 3 2% * 4 3% * 4 2% * 6 3% * 2 1% * 2 1% * 3 2% * 5 3% * 1 * * ‐ ‐ * 6 4% * 4 2% * ‐ ‐ * 3 2% * 7 4% C* 4 2% C* 1 * * * * * 3 2% * 2 1% * * * * 2 1% * * * * * * * ‐ ‐ * * * * 511 300% 36 34 12 36% ** 14 41% ** 19 54% ** 4 12% ** 3 9% ** 3 7% ** 1 2% ** 3 7% ** 8 22% ** 5 14% ** 1 4% ** 3 9% ** 6 17% ** 4 12% ** 3 8% ** ‐ ‐ ** 1 3% ** 1 2% ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** * 1% ** 2 5% ** 1 4% ** ‐ ‐ ** 4 12% ** ‐ ‐ ** ‐ ‐ ** 4 11% ** ‐ ‐ ** * 1% ** ‐ ‐ ** * 1% ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 103 300% 286 312 137 44% 152 49% 100 32% 65 21% 61 20% 45 15% 31 10% 22 7% 19 6% 19 6% 27 9% 26 8% 15 5% 19 6% 16 5% 18 6% 11 3% 8 3% 11 4% 12 4% 11 4% 10 3% 11 3% 11 4% 10 3% 2 1% 5 1% 8 2% 2 1% 7 2% 4 1% 5 2% 4 1% 6 2% 6 2% 4 1% 2 1% 1 * 3 1% 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 1 * * * 935 300% Household Income Medium G High H 125 95 41 43% * 35 36% * 38 40% * 18 18% * 10 10% * 15 15% * 10 10% * 8 9% * 12 12% * 6 7% * 5 5% * 4 4% * 12 13% F* 9 10% * 4 4% * 5 5% * 2 2% * 8 9% F* 5 5% * 1 1% * 2 3% * 5 5% * 1 2% * 1 1% * ‐ ‐ * 4 5% F* 3 3% * 1 1% * 3 3% * 2 2% * 3 3% * 2 2% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * 2 2% * 3 3% * ‐ ‐ * * * * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 286 300% 39 32 10 32% ** 14 43% ** 9 29% ** 1 3% ** 9 27% ** 2 5% ** 5 14% ** 2 8% ** 6 18% ** 7 22% ** * 1% ** 2 6% ** 2 6% ** 2 6% ** 4 13% ** 3 10% ** * 1% ** 1 4% ** ‐ ‐ ** 1 5% ** 1 3% ** ‐ ‐ ** ‐ ‐ ** * 1% ** 1 2% ** * 1% ** 2 8% ** 1 2% ** * 1% ** ‐ ‐ ** 1 5% ** 1 2% ** 3 8% ** 1 4% ** 1 5% ** * 1% ** * 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 1 2% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 95 300% Marital Status Married Other I J Education Medium L High M 134 145 59 40% 232 65 22 34% 276 235 95 40% 229 265 130 49% 94 43% 139 290 144 50% M 121 42% 70 48% 26 40% 106 45% 111 42% 79 36% 98 34% 56 39% 25 39% 75 32% 105 40% 46 16% 55 25% 62 21% 28 19% 11 16% 30 13% 315 282 123 44% 190 218 102 47% 123 44% 101 36% Low K Chief Income Earner Yes No N O 42 15% 50 23% 57 19% 24 16% 12 18% 38 16% 71 27% N 54 20% 50 18% J 24 8% 11 5% 32 11% 21 14% 8 13% 34 14% 28 11% 29 13% 28 10% 16 11% 8 13% 15 6% 30 13% O 26 11% O 9 4% 38 14% N 12 4% 23 8% 18 8% 20 7% 16 11% 6 9% 28 10% 10 5% 23 8% 12 9% 3 4% 14 5% 23 11% 23 8% 6 4% 23 8% 12 6% 24 8% 8 5% 7 11% L 4 6% 16 6% 18 8% 15 5% 14 10% 27 10% J 13 5% 6 3% 12 4% 12 9% 19 8% 18 6% 7 5% 12 4% 19 8% 28 10% N 16 6% 5 7% 18 8% 16 6% 8 12% K 7 10% 21 9% 12 4% 10 4% 21 8% 23 8% J 24 9% J 9 3% 6 3% 22 8% 5 4% 2 3% 14 6% 15 6% 4 2% 16 6% 7 5% 4 7% 17 7% 11 4% 12 6% 12 4% 5 3% 5 8% 10 4% 12 4% 13 5% 7 3% 9 3% 8 5% 3 5% 15 6% 5 2% 9 3% 9 4% 10 4% 4 3% 3 5% 12 5% 5 2% 8 3% 9 4% 11 4% 5 3% 1 2% 8 3% 9 3% 6 2% 9 4% 6 2% 8 5% 1 2% 2 1% 11 4% 4 2% 10 3% 5 4% * 1% 7 3% 13 5% N 8 3% 8 3% 5 2% 6 2% 7 5% 1 1% 7 3% 7 3% 9 3% 4 2% 8 3% 4 2% 2 4% 8 4% 5 2% 6 2% 6 3% 5 2% 5 4% 2 3% 4 2% 8 3% 4 1% 8 4% 6 2% 4 3% 1 1% 7 3% 5 2% 6 2% 5 2% 7 2% 3 2% 2 2% 6 3% 5 2% 6 2% 4 2% 8 3% 2 1% 1 2% 5 2% 6 2% 6 2% 4 2% 5 2% 3 2% 1 2% 6 3% 4 1% 2 1% 8 4% 7 2% 2 1% 1 1% 5 2% 5 2% 9 3% J 8 3% ‐ ‐ 6 2% 2 2% * 1% 5 2% 2 1% 2 3% 3 1% 5 2% 7 2% 1 1% * 1% 9 4% O 9 4% O 3 1% ‐ ‐ * * 5 2% 1 * 6 2% 1 1% 1 2% 3 1% 5 2% 7 3% 7 3% I ‐ ‐ 6 2% 1 1% ‐ ‐ ‐ ‐ 4 1% ‐ ‐ * 1% 7 3% O 4 2% ‐ ‐ 4 2% ‐ ‐ 2 1% 2 1% 2 1% 1 1% 1 2% 2 1% 2 1% ‐ ‐ 2 1% 2 1% 3 1% ‐ ‐ 1 1% 2 1% 2 1% * * 3 1% 3 1% ‐ ‐ 1 1% * * 3 1% * * 2 1% 2 1% ‐ ‐ * * 2 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 1% 1 * 1 * ‐ ‐ 2 1% 2 1% ‐ ‐ 1 1% K ‐ ‐ 2 1% ‐ ‐ 1 * * * ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% K 1 1% K 1 1% 1 * * * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ 845 300% 655 300% 870 300% 435 300% 195 300% 704 300% 796 300% Business Owner Yes No P Q 69 56 23 42% * 21 37% * 19 34% * 4 7% * 8 14% * 10 18% * 8 15% * 3 4% * 7 13% * 4 7% * 7 13% * 6 11% * 6 11% * 4 8% * 1 1% * 6 10% * 3 6% * 1 1% * 2 3% * 1 3% * * * * ‐ ‐ * 1 2% * 3 5% * ‐ ‐ * 2 3% * 1 1% * 1 2% * 3 5% * 2 4% * ‐ ‐ * 1 2% * 3 5% * 3 5% * 1 3% * * 1% * 1 3% * ‐ ‐ * ‐ ‐ * * * * 1 2% Q* ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * * * * 169 300% 436 444 202 45% 196 44% 161 36% 97 22% P 84 19% 52 12% 44 10% 39 9% 31 7% 33 7% 28 6% 28 6% 27 6% 27 6% 29 6% 22 5% 19 4% 19 4% 15 3% 15 3% 15 3% 15 3% 13 3% 11 2% 12 3% 10 2% 11 2% 10 2% 7 2% 7 2% 9 2% 8 2% 5 1% 5 1% 6 1% 4 1% 3 1% 4 1% 3 1% 2 * 1 * 2 * 1 * * * 1 * ‐ ‐ 1331 300% Senior Executive/Decision Yes No R S 88 81 35 43% * 34 42% * 32 40% * 7 9% * 9 11% * 15 19% * 8 10% * 7 8% * 9 11% * 7 9% * 6 7% * 6 8% * 13 16% S* 5 6% * 1 1% * 8 10% * 3 4% * 2 3% * * * * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% * 3 4% * ‐ ‐ * 3 4% * 2 3% * 1 1% * 3 4% * 2 3% * ‐ ‐ * 3 4% * 3 3% * 2 3% * 1 2% * * * * 1 1% * * * * 3 4% S* * * * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 244 300% Employment Status Total Non T U 417 419 190 45% 317 258 97 37% 183 44% 112 43% 188 242 128 53% T 105 43% 147 35% 82 32% 98 40% 94 22% R 83 20% 37 14% 64 27% T 47 19% 47 11% 40 16% 21 9% 44 11% 25 10% 27 11% 35 8% 25 10% 16 7% 29 7% 27 11% 11 5% 29 7% 16 6% 21 9% 30 7% 20 8% 16 7% 28 7% 19 7% 16 6% 20 5% 17 7% 16 7% 26 6% 12 5% 19 8% 45 18% 28 7% 11 4% 18 7% 20 5% 19 7% 9 4% 18 4% 11 4% 11 5% 18 4% 12 5% 8 3% 17 4% 14 5% 4 1% 15 4% 9 3% 8 3% 15 4% 4 1% 11 5% 15 4% 9 4% 6 2% 13 3% 4 2% 9 4% 10 3% 10 4% 3 1% 12 3% 7 3% 5 2% 9 2% 9 3% 3 1% 9 2% 10 4% 1 1% 10 2% 8 3% 3 1% 6 2% 9 3% 1 * 7 2% 2 1% 7 3% 9 2% ‐ ‐ 5 1% 9 4% U 9 3% U 7 3% 1 * 6 1% 3 1% 5 2% 6 1% 7 3% U 4 2% ‐ ‐ 4 1% ‐ ‐ 3 1% 2 1% 2 1% 4 1% 2 1% 2 1% * * 1 * 3 1% 2 * 2 1% ‐ ‐ * * 2 1% ‐ ‐ 2 * 2 1% ‐ ‐ 1 * 1 * * * 1 * 1 * ‐ ‐ 1 * * * * * 5 1% ‐ ‐ * * * * ‐ ‐ 1256 300% 774 300% 726 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Africa Total South Africa Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 503 500 150 30% 203 240 68 28% 300 260 82 32% 253 287 89 31% Age 35 to 49 D 177 143 48 33% E 23 16% New York City, United States 115 23% 57 24% 57 22% Rome, Italy 114 23% 46 19% 68 26% Cape Town, South Africa 97 19% 42 18% 55 21% 75 26% D 73 25% E 58 20% Rio de Janeiro, Brazil 88 18% 40 17% 48 18% 55 19% 26 18% London, United Kingdom 80 16% 28 12% 39 14% 27 19% Bangkok, Thailand 68 14% 36 15% 52 20% A 31 12% 39 14% 19 14% Abu Dhabi, United Arab Emirates 66 13% 33 14% 33 13% 29 10% Amsterdam, The Netherlands 60 12% 22 8% 37 13% 25 18% C 17 12% 32 22% 26 18% Los Angeles, United States 58 12% 38 16% B 26 11% 32 12% 36 13% 12 9% Zurich, Switzerland 54 11% 31 13% 23 9% 20 7% Sydney, Australia 50 10% 20 8% 30 11% 23 8% 20 14% C 17 12% Auckland, New Zealand 39 8% 15 6% 24 9% 16 6% Cairo, Egypt 36 7% 17 7% 18 7% 17 12% C 5 3% Madrid, Spain 35 7% 20 8% 15 6% 28 10% D 21 7% Hong Kong, China 32 6% 15 6% 16 6% 15 5% 13 9% Singapore, Singapore 30 6% 14 6% 17 6% 13 5% 12 8% Beijing, China 29 6% 8 3% 18 6% 7 5% Tokyo, Japan 26 5% 6 2% 18 6% 6 4% 13 9% Berlin, Germany 25 5% 21 9% B 20 8% B 13 5% 12 5% 17 6% 4 3% Mumbai, India 23 5% 11 4% 12 5% 13 5% 5 3% Mexico City, Mexico 21 4% 7 3% 15 6% 15 5% 4 3% Washington, United States 21 4% 11 4% 10 4% 9 3% 7 5% Istanbul, Turkey 18 4% 6 3% 12 5% 11 4% 5 3% Toronto, Canada 18 4% 6 2% 12 5% 8 3% 5 4% Buenos Aires, Argentina 16 3% 7 3% 9 3% 10 4% 3 2% Tel Aviv, Israel 13 3% 8 3% 5 2% 4 1% 5 3% Kuala Lumpur, Malaysia 13 3% 7 3% 5 2% 5 2% 3 2% Moscow, Russia 12 2% 8 3% 4 2% 8 3% 1 1% Chicago, United States 11 2% 1 * 11 2% 2 2% Helsinki, Finland 7 1% 11 5% B 2 1% 11 4% D 8 3% ‐ ‐ Osaka, Japan 10 4% A ‐ ‐ 5 2% 5 2% 1 1% Oslo, Norway 7 1% 3 1% 4 2% 5 2% 1 1% Jakarta, Indonesia 7 1% 4 2% 2 1% 4 1% 1 1% Casablanca, Morocco 6 1% ‐ ‐ 4 3% 6 1% 5 2% 6 2% A 1 * 2 1% Stockholm, Sweden 5 2% 1 1% Budapest, Hungary 6 1% 3 1% 2 1% 2 1% 3 2% Copenhagen, Denmark 5 1% 4 2% 1 * 2 1% 3 2% Brussels, Belgium 4 1% 3 1% 2 1% 2 1% 2 1% Boston, United States 4 1% 2 1% 2 1% 1 1% 3 2% Mecca, Saudi Arabia 4 1% 2 1% 2 1% 1 * 2 2% Warsaw, Poland 4 1% ‐ ‐ 4 2% 4 1% ‐ ‐ Guangzhou, China 4 1% 3 1% 1 * 1 * 2 1% Seoul, South Korea 3 1% 2 1% 1 * 1 * ‐ ‐ Sao Paulo, Brazil 3 1% 2 1% 1 * 2 1% ‐ ‐ Shanghai, China 3 1% 2 1% 1 * 1 * 1 1% 1500 300% 720 300% 780 300% 860 300% 430 300% Sigma Table of Contents 50 to 64 E Low F Household Income Medium G 73 70 14 19% * 16 23% * 9 13% * 14 20% * 8 11% * 14 21% * 10 14% * 12 18% * 5 7% * 9 13% * 13 19% C* 10 14% * 7 9% * 3 4% * 2 3% * 4 6% * 5 7% * 5 7% * 2 3% * 4 5% * 5 7% * 2 3% * 5 7% * 3 4% * 5 7% * 3 4% * 4 5% * 4 6% * 3 4% D* ‐ ‐ * 1 1% * 1 1% * 1 1% * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 2 3% CD* 1 1% * 1 1% * 211 300% 31 39 17 42% ** 9 22% ** 16 39% ** 9 23% ** 8 19% ** 6 16% ** 2 5% ** 4 9% ** ‐ ‐ ** 3 9% ** 3 7% ** 1 4% ** 2 4% ** 4 10% ** 4 10% ** 2 5% ** 2 6% ** 5 13% ** 3 7% ** ‐ ‐ ** 4 9% ** 3 7% ** 4 9% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 1 3% ** 2 6% ** 1 2% ** ‐ ‐ ** 2 6% ** ‐ ‐ ** 1 2% ** ‐ ‐ ** 2 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 118 300% 53 51 16 31% * 12 23% * 14 27% * 15 30% * 5 10% * 10 20% * 6 11% * 7 14% * 2 4% * 6 12% * 3 5% * 5 10% * 7 14% * 5 9% * 5 10% * 1 2% * 3 6% * 2 5% * 3 6% * 1 2% * 3 6% * 3 5% * 2 4% * 2 4% * 3 5% * 3 5% * 3 6% * 2 3% * ‐ ‐ * 2 4% * ‐ ‐ * 3 5% H* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 153 300% Low K Education Medium L 419 409 118 29% 253 216 61 28% 250 284 89 31% 278 282 80 28% 136 129 45 35% 95 23% 45 21% 70 25% 55 19% 84 21% 38 18% 42 19% 73 26% L 59 21% 37 29% K 20 15% 73 18% 76 27% I 56 20% 75 18% 28 13% 49 17% 21 16% 64 16% 37 17% 60 21% I 43 15% 42 15% 24 18% 60 15% 27 13% 41 14% 38 14% 16 13% 56 14% 31 15% 35 12% 40 14% 14 11% 57 14% 27 13% 33 11% 32 11% 19 14% 48 12% 28 13% 30 10% 37 13% 15 11% 49 12% 20 7% 32 11% 13 10% 43 11% 34 16% J 28 13% 22 8% 27 10% 13 10% 31 7% 23 10% 17 6% 24 9% 11 9% 27 7% 12 5% 24 8% 21 8% 6 5% High H Marital Status Married Other I J 27 21% 27 6% 15 7% 20 7% 24 9% 6 5% 29 7% 16 7% 16 5% 11 4% 25 6% 10 3% 20 7% 21 5% 20 9% J 9 4% 13 10% K 6 5% 20 7% 15 5% 8 6% 20 5% 8 4% 18 6% 16 6% 9 7% 24 6% 10 4% 15 5% 15 5% 3 2% 16 4% 9 4% 14 5% 14 5% 5 4% 16 4% 6 3% 15 5% 12 4% 6 5% 15 4% 12 6% 9 3% 9 3% 7 5% 16 4% 10 5% 8 3% 6 2% 5 4% 14 3% 7 3% 11 4% 10 3% 5 4% 13 3% 7 3% 9 3% 8 3% 2 2% 9 2% 6 3% 7 2% 10 3% 2 2% 9 2% 8 3% 5 2% 6 2% 6 4% 11 3% 5 2% 7 3% 7 3% 1 1% 9 2% 4 2% 7 2% 8 3% 3 2% 9 2% 7 3% 4 2% ‐ ‐ 5 1% 2 1% 5 2% 11 4% L 4 1% 2 1% 6 1% 2 1% 5 2% 1 1% 2 1% 7 2% 1 * 6 2% 4 1% 2 1% 4 1% 2 1% 4 2% 3 1% 2 2% 6 1% 1 * 5 2% 4 1% 2 1% 6 1% 3 1% 3 1% 2 1% 3 2% 5 1% 3 1% 2 1% 2 1% 1 1% 4 1% 2 1% 2 1% 2 1% 1 1% 4 1% 2 1% 2 1% 2 1% 2 1% 4 1% 3 1% 1 1% 2 1% 1 1% 4 1% ‐ ‐ 4 1% 4 1% ‐ ‐ 4 1% ‐ ‐ 3 1% 1 1% 3 1% 4 2% J 1 * 2 1% 1 * 1 1% 3 1% 1 * 2 1% 1 * 1 1% 3 1% 2 1% 1 * 1 * 1 1% 1228 300% 647 300% 853 300% 846 300% 387 300% High M 89 89 25 28% * 23 26% * 21 24% * 12 13% * 18 20% * 14 16% * 13 15% * 12 14% * 9 10% * 6 7% * 10 11% * 10 11% * 3 4% * 8 9% * 5 5% * 8 9% * 4 4% * 6 7% * 2 2% * 7 8% * 4 5% * 3 3% * 4 5% * 7 8% K* 3 3% * 6 6% * 1 1% * 1 1% * 4 4% * 1 1% * ‐ ‐ * 2 2% * 4 4% K* 1 1% * 1 1% * ‐ ‐ * 1 1% * 3 3% * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * 267 300% Chief Income Earner Yes No N O 245 236 62 26% 258 264 89 34% 61 26% 54 20% 41 17% 51 22% 73 28% N 46 18% 44 19% 44 17% 29 12% 51 19% 33 14% 34 13% 32 14% 34 13% 30 13% 30 11% 31 13% 27 10% 28 12% 27 10% 26 11% 24 9% 15 6% 25 9% 11 5% 24 9% 18 8% 17 7% 17 7% 15 6% 16 7% 14 5% 11 5% 18 7% 15 6% 12 4% 13 5% 12 5% 8 3% 15 6% 13 5% 8 3% 12 5% 9 3% 5 2% 14 5% 8 3% 10 4% 8 3% 8 3% 9 4% 3 1% 7 3% 5 2% 10 4% O 4 2% 2 1% 6 2% 5 2% ‐ ‐ 8 3% 3 1% 7 3% N 3 1% 6 2% 1 * 2 1% 4 1% 5 2% 1 * 2 1% 3 1% 3 1% 2 1% 4 2% O 2 1% ‐ ‐ 2 1% 1 * 3 1% ‐ ‐ 4 1% 2 1% 2 1% 2 1% 1 * 2 1% 1 * 1 * 2 1% 709 300% 791 300% Business Owner Yes No P Q 102 96 25 26% * 23 24% * 19 20% * 16 16% * 10 11% * 15 16% * 20 21% Q* 9 10% * 13 13% * 11 12% * 11 11% * 8 9% * 7 7% * 8 9% * 8 9% * 10 11% * 5 5% * 6 6% * 3 4% * 3 3% * 3 3% * 4 4% * 4 4% * 2 2% * 4 4% * 7 7% Q* 7 7% Q* 3 3% * 3 3% * 1 1% * 6 6% Q* 1 1% * 1 1% * 2 2% * 1 1% * ‐ ‐ * 2 2% * 2 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 3 3% Q* 2 2% * 1 1% * ‐ ‐ * 289 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 401 404 125 31% 155 149 39 26% 348 351 111 32% 411 382 117 31% 92 23% 37 25% 78 22% 91 24% 95 23% 31 21% 83 24% 83 22% 82 20% 29 20% 68 19% 76 20% 78 19% 23 15% 66 19% 63 16% 65 16% 22 15% 58 17% 56 15% 48 12% 25 17% 43 12% 57 15% 57 14% 18 12% 48 14% 47 12% 47 12% 16 11% 43 12% 50 13% 47 12% 13 9% 45 13% 50 13% 43 11% 30 9% 47 12% 42 10% 24 16% S 14 9% 36 10% 39 10% 32 8% 10 7% 29 8% 29 8% 27 7% 12 8% 24 7% 23 6% 27 7% 11 7% 25 7% 24 6% 22 5% 11 8% 21 6% 24 6% 25 6% 7 5% 23 7% 24 6% 23 6% 7 4% 22 6% 21 5% 23 6% 7 5% 19 6% 17 4% 22 5% 5 3% 20 6% 20 5% 20 5% 8 5% 15 4% 20 5% 17 4% 9 6% 12 3% 16 4% 17 4% 7 5% 14 4% 16 4% 16 4% 4 3% 14 4% 12 3% 14 4% 5 3% 13 4% 12 3% 9 2% 8 5% 8 2% 14 4% 6 1% 7 5% 6 2% 12 3% 10 2% 3 2% 9 3% 13 3% 9 2% 3 2% 9 2% 10 3% 11 3% 2 1% 9 3% 8 2% 5 1% 6 4% 5 2% 7 2% 6 2% 2 1% 5 2% 3 1% 6 1% 3 2% 4 1% 4 1% 5 1% 2 1% 5 1% 7 2% 5 1% 2 1% 4 1% 4 1% 6 1% 2 2% 3 1% 6 1% 4 1% 1 * 5 1% 3 1% 3 1% 2 1% 3 1% 4 1% 3 1% 2 1% 3 1% 4 1% 3 1% 1 1% 3 1% 4 1% 4 1% ‐ ‐ 4 1% 3 1% 4 1% ‐ ‐ 4 1% ‐ ‐ 1 * 1 * 4 1% 1 * 3 2% S 2 1% 1 * 3 1% 2 * 1 1% 2 * 3 1% 3 1% 1 1% 2 * 2 * 1211 300% 446 300% 1054 300% 1146 300% 92 118 34 29% * 24 21% * 30 26% * 21 18% * 26 22% * 24 20% * 10 9% * 19 16% * 10 9% * 8 7% * 7 6% * 11 9% * 10 8% * 13 11% * 12 10% * 8 7% * 6 5% * 8 7% * 9 8% * 5 4% * 3 2% * 6 5% * 5 5% * 7 6% * 6 5% * 2 2% * 1 1% * ‐ ‐ * 2 1% * 3 3% * 4 4% * 5 4% T* 3 2% * ‐ ‐ * 2 2% * ‐ ‐ * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * 4 3% T* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 354 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Korea Total South Korea Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 507 500 109 22% 252 253 58 23% 255 247 51 20% Under 35 C Age 35 to 49 D 50 to 64 E Low F 80 77 21 28% * 18 24% * 16 21% * 12 16% * 7 9% * 16 21% * 13 17% * 7 9% * 11 14% * 7 9% * 8 10% * 11 14% * 12 15% G* 9 12% * 5 6% * 7 9% * 5 6% * 6 8% * 3 4% * 5 6% * 2 3% * 1 1% * 2 2% * 1 1% * 4 5% * 2 2% * 1 1% * 3 4% * 1 1% * 2 3% * 2 2% * 1 1% * 1 1% * 2 2% * 3 4% * ‐ ‐ * 1 1% * 1 1% * 2 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 232 300% Paris, France 108 22% 48 19% 60 24% 211 211 61 29% DE 49 23% 176 183 31 17% 120 107 16 15% 40 22% 19 18% Tokyo, Japan 95 19% 53 21% 42 17% 46 22% 31 17% 19 18% Sydney, Australia 95 19% 46 18% 49 20% 34 16% 37 20% 24 22% Hong Kong, China 82 16% 40 16% 41 17% 34 16% 31 17% 17 16% Seoul, South Korea 79 16% 42 17% 37 15% 32 15% 26 14% 21 20% London, United Kingdom 68 14% 32 12% 37 15% 24 13% 7 7% Singapore, Singapore 68 14% 33 13% 35 14% 37 17% E 24 11% 30 16% 14 13% Zurich, Switzerland 67 13% 34 13% 33 13% 26 12% 26 14% 15 14% Bangkok, Thailand 61 12% 33 13% 28 11% 25 12% 19 10% 18 17% Rome, Italy 61 12% 22 9% 20 9% 23 13% 18 17% Osaka, Japan 60 12% 28 11% 39 16% A 32 13% 30 14% 19 10% 12 11% Auckland, New Zealand 52 10% 26 10% 26 11% 14 7% 13 12% Toronto, Canada 45 9% 25 10% 21 8% 20 9% 25 14% C 16 8% Los Angeles, United States 42 8% 21 8% 20 8% 15 7% 15 8% 12 11% Washington, United States 37 7% 19 8% 18 7% 17 8% 15 8% 5 5% 10 9% Shanghai, China 36 7% 21 8% 15 6% 14 7% 12 6% 10 9% Amsterdam, The Netherlands 29 6% 14 6% 15 6% 11 5% 11 6% 7 7% Madrid, Spain 20 4% 8 3% 12 5% 9 4% 6 3% 5 5% Guangzhou, China 20 4% 14 5% 6 2% 7 3% 7 4% 5 5% Beijing, China 19 4% 14 5% 6 2% 7 3% 9 5% 3 3% Copenhagen, Denmark 19 4% 8 3% 11 4% 6 3% 8 4% 5 5% Istanbul, Turkey 19 4% 7 3% 12 5% 6 3% 7 4% 5 5% Helsinki, Finland 18 4% 7 3% 10 4% 7 3% 8 5% 3 2% Berlin, Germany 17 3% 11 4% 6 3% 8 4% 6 3% 4 3% Boston, United States 17 3% 9 4% 8 3% 5 3% ‐ ‐ 5 3% 8 7% C 2 2% Oslo, Norway 16 3% 9 4% 7 3% 12 6% E 3 1% Chicago, United States 15 3% 7 3% 8 3% 8 4% 5 3% Budapest, Hungary 13 3% 6 2% 7 3% ‐ ‐ 13 3% 8 3% 5 2% 8 4% E 8 4% 5 3% Buenos Aires, Argentina 2 1% 3 3% Stockholm, Sweden 13 3% 4 2% 9 4% 6 3% 5 3% 2 2% Brussels, Belgium 12 2% 7 3% 6 2% 5 2% 4 2% 4 3% Kuala Lumpur, Malaysia 11 2% 6 2% 6 2% 2 1% 7 4% 3 2% Cairo, Egypt 11 2% 4 2% 7 3% 3 1% 5 3% 3 2% Sao Paulo, Brazil 8 2% 4 2% 5 2% 4 2% 4 2% 1 1% Casablanca, Morocco 8 2% 5 2% 3 1% 2 1% 4 2% 2 2% Mumbai, India 6 1% 4 2% 2 1% 3 1% 2 1% 1 1% Rio de Janeiro, Brazil 5 1% ‐ ‐ 2 1% 1 1% 2 2% Jakarta, Indonesia 5 1% 5 2% B 4 1% 1 * 1 * 3 2% 1 1% Mexico City, Mexico 5 1% 4 2% 1 * ‐ ‐ 2 1% Cape Town, South Africa 4 1% 2 1% 2 1% 1 * 3 2% 3 3% C ‐ ‐ Moscow, Russia 2 * 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ Abu Dhabi, United Arab Emirates 2 * 1 * 1 * 2 1% ‐ ‐ ‐ ‐ Mecca, Saudi Arabia 2 * 1 * 1 * ‐ ‐ 2 1% ‐ ‐ Warsaw, Poland 2 * 1 * 1 * 2 1% ‐ ‐ ‐ ‐ Tehran, Iran 1 * 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ Tel Aviv, Israel Sigma Table of Contents 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% 1500 300% 758 300% 742 300% 632 300% 549 300% 320 300% Household Income Medium G High H Marital Status Married Other I J 203 202 43 21% 224 220 44 20% 298 292 46 16% 43 21% 48 22% 58 20% 209 208 63 30% I 50 24% 46 23% H 38 19% 33 15% 50 17% 46 22% 44 20% 61 21% 34 16% 40 20% F 26 13% 35 16% 49 17% 32 15% 37 17% 52 18% 27 13% 27 13% 28 13% 34 12% 35 17% 29 14% 33 15% 47 16% 21 10% 22 11% 34 15% 42 14% 25 12% 30 15% 24 11% 38 13% 24 11% 23 11% 30 14% 36 12% 24 12% 26 13% 24 11% 29 10% 31 15% 13 6% 34 12% 18 9% 21 10% 28 13% G 15 7% 23 8% 22 11% 13 6% 24 11% 26 9% 16 8% 19 9% 12 5% 21 7% 16 8% 16 8% 15 7% 24 8% 12 6% 12 6% 11 5% 15 5% 14 7% 7 3% 11 5% 11 4% 10 5% 8 4% 7 3% 14 5% 6 3% 11 6% 6 3% 12 4% 7 4% 11 5% 7 3% 3 1% 8 4% 9 4% 16 5% J 12 4% 7 3% 8 4% 9 4% 12 4% 6 3% 7 3% 7 3% 9 3% 8 4% 7 4% 8 4% 7 2% 10 5% 4 2% 12 5% 7 4% 5 2% 14 5% J 6 2% 9 4% 3 1% 6 3% 6 3% 8 3% 5 2% 5 2% 6 3% 6 2% 7 3% 2 1% 9 4% 8 3% 5 2% 5 2% 7 3% 8 3% 4 2% 4 2% 6 3% 9 3% 2 1% 4 2% 5 2% 8 3% 3 1% 4 2% 2 1% 5 2% 4 2% 1 * 5 2% 3 1% 4 2% 7 3% G 1 1% 3 1% 3 1% 2 1% 2 1% 2 1% 3 1% 1 * 2 1% 3 1% 2 1% ‐ ‐ 4 2% 5 2% ‐ ‐ 1 * 3 1% 3 1% 1 * 1 1% 1 1% 2 1% ‐ ‐ 1 1% 1 * 2 1% ‐ ‐ 1 1% ‐ ‐ 1 * 1 * 1 * ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 607 300% 661 300% 876 300% 624 300% Low K 17 16 7 42% ** 4 24% ** 4 24% ** 2 11% ** ‐ ‐ ** 2 11% ** 3 18% ** 3 17% ** 3 17% ** 1 6% ** 2 12% ** 2 12% ** 2 11% ** 2 12% ** 2 12% ** 3 18% ** 2 11% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** 2 12% ** ‐ ‐ ** ‐ ‐ ** 2 12% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 49 300% Education Medium L High M 138 132 28 21% 352 351 74 21% Chief Income Earner Yes No N O 257 254 48 19% 250 246 60 24% 28 21% 76 22% 45 18% 29 22% 62 18% 50 20% 64 26% N 45 18% 24 18% 70 20% 52 20% 43 18% 22 16% 60 17% 38 15% 44 18% 25 19% 52 15% 40 16% 39 16% 20 15% 45 13% 32 13% 36 15% 18 14% 47 13% 36 14% 32 13% 16 12% 48 14% 38 15% 29 12% 18 14% 42 12% 35 14% 27 11% 15 11% 44 13% 33 13% 28 11% 13 10% 45 13% 28 11% 32 13% 9 7% 42 12% 29 11% 23 10% 14 11% 29 8% 20 8% 26 10% 9 7% 31 9% 22 9% 19 8% 14 11% 20 6% 19 7% 18 8% 7 5% 27 8% 20 8% 16 6% 8 6% 20 6% 16 6% 13 5% 5 4% 16 4% 10 4% 10 4% 7 5% 13 4% 15 4% 15 6% O 12 5% 5 2% 3 2% 5 4% 14 4% 10 4% 9 3% 2 1% 17 5% 11 4% 8 3% 10 7% M 5 4% 7 2% 9 3% 9 4% 11 3% 10 4% 8 3% 3 2% 14 4% 8 3% 9 4% 6 4% 11 3% 10 4% 7 3% 2 1% 11 3% 6 2% 9 4% 7 3% 4 3% 9 3% 6 2% 7 3% 4 3% 9 3% 4 2% 9 4% 4 3% 9 2% 5 2% 8 3% 4 3% 9 2% 8 3% 5 2% 1 1% 11 3% 5 2% 6 2% 3 2% 8 2% 3 1% 8 3% 4 3% 5 1% 4 1% 5 2% 3 2% 5 1% 5 2% 3 1% 2 2% 4 1% 4 2% 2 1% 1 1% 4 1% 4 2% 1 * 1 1% 4 1% 4 1% 1 * 1 1% 4 1% 4 2% 1 * ‐ ‐ 4 1% 2 1% 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ 2 1% 2 1% ‐ ‐ 1 1% 1 * 1 * 1 * 1 1% ‐ ‐ ‐ ‐ 2 1% 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 397 300% 1054 300% 763 300% 737 300% Business Owner Yes No P Q 68 66 17 25% * 11 17% * 10 15% * 14 21% * 6 9% * 12 19% * 6 10% * 5 7% * 7 11% * 7 11% * 11 17% * 3 5% * 7 11% * 4 6% * 11 17% Q* 8 12% * 7 10% * 4 6% * 3 4% * 4 5% * 3 5% * 4 5% * 1 1% * 2 3% * 3 5% * 4 6% * 4 6% * ‐ ‐ * 3 4% * 2 3% * 1 1% * 4 6% * 1 2% * 2 3% * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 2 3% Q* ‐ ‐ * 1 2% * 2 3% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * 197 300% 439 434 92 21% 97 22% 85 20% 81 19% 76 17% 67 15% 62 14% 63 15% 60 14% 54 13% 49 11% 57 13% P 45 10% 41 9% 30 7% 29 7% 29 7% 25 6% 18 4% 16 4% 16 4% 15 4% 18 4% 16 4% 14 3% 13 3% 13 3% 15 3% 10 2% 11 3% 12 3% 9 2% 10 2% 9 2% 8 2% 6 1% 6 1% 5 1% 4 1% 5 1% 2 * 2 1% 1 * ‐ ‐ 2 * 1 * 1 * 1303 300% Senior Executive/Decision Yes No R S 101 98 24 25% * 19 19% * 16 16% * 23 24% * 14 14% * 18 19% * 10 10% * 6 6% * 12 12% * 13 13% * 15 16% * 5 5% * 11 11% * 7 7% * 10 11% * 9 9% * 10 10% * 8 8% * 3 3% * 7 7% * 3 3% * 4 5% * 2 2% * 3 3% * 2 2% * 6 6% * 4 4% * 1 1% * 3 3% * 4 4% * 2 2% * 5 5% * 2 2% * 2 2% * 3 3% * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 2 2% * ‐ ‐ * 1 1% * 2 2% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 293 300% Employment Status Total Non T U 406 402 84 21% 369 366 72 20% 138 134 36 27% 90 22% 80 22% 28 21% 80 20% 68 19% 27 20% 72 18% 76 21% 19 14% 68 17% 54 15% 27 20% 61 15% 55 15% 24 18% 58 14% 53 14% 16 12% 62 15% R 55 14% 54 15% 14 10% 48 13% 19 14% 49 12% 47 13% 15 11% 45 11% 46 13% 15 11% 55 14% R 42 10% 46 12% 15 11% 38 10% 14 11% 38 10% 31 8% 14 11% 31 8% 31 9% 11 8% 28 7% 21 6% 16 12% T 7 5% 26 6% 29 8% 21 5% 22 6% 7 5% 18 4% 11 3% 13 3% 16 4% 9 7% T 4 3% 16 4% 16 4% 3 2% 14 4% 14 4% 5 4% 17 4% 16 4% 3 2% 15 4% 13 4% 5 4% 15 4% 12 3% 5 4% 11 3% 12 3% 5 4% 12 3% 11 3% 5 4% 14 3% 10 3% 5 4% 10 2% 10 3% 3 2% 9 2% 8 2% 5 4% 11 3% 8 2% 5 4% 8 2% 9 2% 4 3% 9 2% 8 2% 3 2% 9 2% 8 2% 3 2% 6 1% 6 2% 2 1% 6 2% 7 2% 1 1% 6 2% 6 2% ‐ ‐ 5 1% 4 1% 1 1% 1 1% 4 1% 4 1% 4 1% 5 1% ‐ ‐ 2 1% 4 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 1 * 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 * ‐ ‐ 1 * ‐ ‐ 2 1% T 1 1% 1 * 1 * ‐ ‐ 1207 300% 1097 300% 403 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Spain Total Spain Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 1015 500 176 35% 497 252 78 31% Paris, France 126 25% Rome, Italy 107 21% London, United Kingdom Amsterdam, The Netherlands Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 381 205 81 40% E 48 23% 370 170 58 34% 264 125 36 29% 684 338 113 33% 281 137 55 40% 67 26% 518 248 98 39% A 59 24% 44 26% 35 28% 85 25% 33 24% 54 21% 53 22% 40 20% 35 20% 33 26% 75 22% 28 20% 71 14% 33 13% 38 15% 36 17% 21 12% 15 12% 46 14% 22 16% 63 13% 34 13% 29 12% 31 15% 20 12% 12 10% 47 14% 13 10% Sydney, Australia 61 12% 26 10% 35 14% 22 11% 25 14% 14 11% 43 13% 16 12% Tokyo, Japan 60 12% 32 13% 28 11% 29 14% 19 11% 11 9% 41 12% 16 12% Cairo, Egypt 56 11% 28 11% 28 11% 24 12% 21 12% 11 9% 38 11% 14 10% Rio de Janeiro, Brazil 55 11% 26 11% 28 11% 18 9% 17 10% 38 11% 14 10% Abu Dhabi, United Arab Emirates 52 10% 26 10% 25 10% 20 10% 17 10% 19 15% C 15 12% 35 10% 14 10% Los Angeles, United States 47 9% 22 9% 25 10% 23 11% 14 8% 10 8% 33 10% 12 9% Bangkok, Thailand 44 9% 22 9% 22 9% 8 6% 26 8% 14 10% 33 7% 18 7% 15 6% 24 12% E 11 5% 12 7% Istanbul, Turkey 10 6% 12 10% 21 6% 11 8% Berlin, Germany 33 7% 17 7% 16 6% 13 7% 9 5% 10 8% 23 7% 8 6% Buenos Aires, Argentina 32 6% 16 6% 16 7% 14 7% 10 6% 8 6% 18 5% Madrid, Spain 31 6% 19 8% 12 5% 9 4% 12 7% 11 9% 18 5% 14 10% F 12 8% Toronto, Canada 29 6% 19 7% 11 4% 10 5% 12 7% 7 6% 21 6% 8 6% Oslo, Norway 29 6% 15 6% 14 6% 6 3% 9 7% C 8 6% 20 6% 8 6% Stockholm, Sweden 28 6% 16 6% 11 5% 9 4% 14 8% C 11 7% 19 6% 8 6% Hong Kong, China 27 5% 16 6% 11 4% 12 6% 10 6% 5 4% 17 5% 9 6% Zurich, Switzerland 26 5% 13 5% 13 5% 8 4% 7 4% 11 8% CD 5 4% 18 5% 7 5% 17 5% 6 4% 14 4% 9 6% 12 4% 5 3% 1 1% 4 3% Beijing, China 24 5% 12 5% 12 5% 11 5% 8 4% Auckland, New Zealand 24 5% 8 3% 6 3% 6 4% Helsinki, Finland 18 4% 16 6% B 8 3% 11 4% 8 4% 7 4% 11 9% CD 3 3% Washington, United States 18 4% 7 3% 11 4% 9 4% 5 3% 4 3% Mexico City, Mexico 18 4% 8 3% 9 4% 17 3% 9 4% 7 3% 7 4% E 6 4% 1 1% Osaka, Japan 9 4% E 6 3% 15 5% G 13 4% 5 4% 12 4% 3 2% Chicago, United States 15 3% 7 3% 9 3% 8 4% 5 3% 2 2% 10 3% 3 2% Shanghai, China 15 3% 9 4% 6 2% 6 3% 6 4% 3 2% 10 3% 4 3% Casablanca, Morocco 15 3% 7 3% 8 3% 4 2% 6 3% 5 4% 11 3% 2 2% Brussels, Belgium 15 3% 7 3% 8 3% 5 3% 6 4% 3 3% 10 3% 3 2% Budapest, Hungary 14 3% 9 4% 5 2% 5 3% 6 3% 3 2% 11 3% 2 2% Mumbai, India 14 3% 6 3% 7 3% 5 2% 5 3% 4 3% 8 2% 5 4% Moscow, Russia 13 3% 5 2% 8 3% 6 3% 5 3% 2 2% 9 3% 3 2% Cape Town, South Africa 13 3% 7 3% 6 2% 5 2% 4 2% 5 4% 8 2% 5 3% Copenhagen, Denmark 13 3% 4 2% 9 4% 4 2% 6 4% 3 2% 10 3% 3 2% Kuala Lumpur, Malaysia 11 2% 4 2% 6 3% 6 3% 3 2% 1 1% 5 2% 5 3% Tel Aviv, Israel 8 2% 6 2% 2 1% 4 2% 1 * 1 1% 8 2% 4 2% 4 1% 4 2% 2 1% 4 3% D 2 1% 6 2% Jakarta, Indonesia 6 2% 2 1% Singapore, Singapore 8 2% 4 1% 4 2% 3 1% 2 1% 3 2% 6 2% 2 1% Sao Paulo, Brazil 7 1% 4 2% 3 1% 1 1% 4 2% 1 1% 4 1% 3 2% Mecca, Saudi Arabia 6 1% 3 1% 3 1% 2 1% 3 2% 1 1% 4 1% 2 1% Warsaw, Poland 6 1% 2 1% 4 2% 1 1% 3 2% 2 1% 5 1% 1 1% Seoul, South Korea 5 1% 2 1% 4 1% 2 1% 1 1% 2 1% 4 1% 1 1% Boston, United States 5 1% 2 1% 3 1% 2 1% 2 1% 1 1% 4 1% 1 1% Karachi, Pakistan 3 1% 2 1% 1 * 1 1% 2 1% ‐ ‐ 2 1% * * Guangzhou, China 3 1% 2 1% * * 1 * 1 1% 1 1% 2 1% 1 1% 2 * 1 * 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ 1500 300% 756 300% 744 300% 614 300% 510 300% 375 300% 1013 300% 2 1% F 412 300% Tehran, Iran Sigma Table of Contents High H 50 25 8 33% * 7 29% * 5 20% * 4 15% * 2 9% * 2 8% * 3 11% * 4 15% * 2 9% * 3 13% * 1 5% * 4 14% * 2 8% * 1 5% * 1 4% * 2 8% * * 2% * * 2% * 1 4% * 1 4% * 2 7% * 1 6% * 1 6% * 2 7% * 1 5% G* * 2% * 1 6% * 3 10% FG* * 2% * 2 7% G* 1 4% * 1 4% * * 2% * 1 4% * 1 4% * ‐ ‐ * 1 3% * * 2% * * 2% * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 75 300% Marital Status Married Other I J Low K 459 210 70 33% 556 290 105 36% 624 249 81 32% 57 27% 69 24% 65 26% 52 25% J 27 13% 55 19% 62 25% L 34 14% 20 10% 30 12% 24 11% 43 15% I 37 13% 21 10% 39 13% 25 10% 24 11% 32 11% 19 9% 36 12% 35 14% M 26 10% 27 13% J 18 9% 25 9% 28 11% 28 10% 28 11% 44 15% 29 12% 16 7% 28 10% 19 8% 16 7% 18 6% 19 7% 12 6% 21 7% 18 7% 14 7% 18 6% 19 8% 17 8% 15 5% 14 5% 11 5% 19 6% 13 5% 16 8% 13 4% 15 6% 12 6% 16 6% 12 5% 8 4% 19 7% 14 6% 14 6% 12 4% 14 6% 11 5% 13 4% 12 5% 10 5% 14 5% 9 4% 9 4% 9 3% 8 3% 6 3% 12 4% 10 4% 9 4% 9 3% 11 4% 4 2% 5 2% 7 3% 13 4% I 8 3% 6 3% 9 3% 5 2% 6 3% 9 3% 11 4% 6 2% 8 4% 7 2% 9 4% 9 4% J 5 2% 5 2% 8 3% 9 3% 8 3% 5 2% 9 3% 7 3% 7 3% 6 2% 5 2% 4 2% 9 3% 7 3% 4 2% 6 2% 3 1% 4 2% 4 1% 3 1% 2 1% 6 2% 3 1% 5 2% 3 1% 3 1% 5 2% 2 1% 4 1% 3 2% 3 1% 2 1% 2 1% 4 1% 2 1% 2 1% 4 1% 1 * 1 * 4 1% 2 1% 2 1% 1 * 2 1% 2 1% 1 * * * 2 1% J 630 300% ‐ ‐ * * 870 300% 747 300% Education Medium L 96 115 48 42% * 29 25% * 15 14% * 15 14% * 18 16% * 15 13% * 19 17% * 8 7% * 19 17% M* 12 10% * 7 6% * 11 10% * 4 3% * 6 5% * 4 3% * 8 7% * 9 8% * 8 7% * 8 7% * 5 4% * 6 5% * 3 3% * 7 6% * 6 5% * 5 4% * 4 3% * 6 5% * 5 4% * 4 3% * 1 1% * 2 2% * 1 1% * 1 1% * 2 2% * 2 2% * 2 2% * 1 1% * 2 2% * 2 2% * 2 2% * ‐ ‐ * 2 2% * 1 1% * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 344 300% High M Chief Income Earner Yes No N O 295 136 47 34% 534 258 86 33% 481 242 90 37% 32 23% 62 24% 64 26% 30 22% 57 22% 51 21% 21 16% 29 11% 14 10% 28 11% 42 17% N 35 14% 16 12% 34 13% 27 11% 15 11% 31 12% 29 12% 13 9% 27 10% 29 12% 10 7% 30 11% 25 10% 12 9% 28 11% 24 10% 12 9% 23 9% 24 10% 13 10% 23 9% 21 9% 11 8% 17 7% 16 7% 9 6% 17 7% 16 6% 9 7% 18 7% 14 6% 9 7% 18 7% 13 5% 7 5% 18 7% 12 5% 6 4% 10 4% 7 5% 8 6% 19 8% O 16 6% 18 8% N 8 3% 11 4% 5 4% 13 5% 13 5% 9 6% 13 5% 11 5% 8 5% 7 3% 5 3% 16 6% O 8 3% 10 4% 3 2% 9 3% 9 4% 3 2% 6 2% 11 5% 6 4% 10 4% 7 3% 5 4% 8 3% 7 3% 6 4% 9 4% 5 2% 3 2% 9 3% 6 3% 3 2% 6 2% 8 3% 5 3% 9 4% 5 2% 4 3% 8 3% 6 2% 4 3% 5 2% 8 3% 6 4% K 4 3% 8 3% 6 2% 4 2% 9 4% 6 5% K 3 2% 5 2% 6 2% 5 2% 3 1% 2 2% 4 2% 4 2% 3 2% 2 1% 3 2% 6 2% O 3 1% 4 2% 1 1% 4 1% 2 1% 3 2% 3 1% 3 1% 2 1% 2 1% 4 2% 1 1% 4 2% 1 * 1 1% 2 1% 1 * 2 2% K 1 1% 2 1% * * 1 * 1 * 409 300% 774 300% 726 300% Business Owner Yes No P Q 93 45 12 27% * 9 20% * 8 19% * 5 11% * 7 15% * 7 15% * 9 19% Q* 4 8% * 4 8% * 7 15% * 5 11% * 3 6% * 4 10% * 3 8% * 3 7% * 5 11% * 2 4% * 1 2% * 1 3% * 3 6% * 2 4% * 3 7% * 3 7% * 1 3% * 1 2% * 1 2% * 3 7% * 1 3% * 1 3% * 1 2% * 3 7% Q* 1 2% * 1 2% * 2 4% * 1 3% * 1 2% * ‐ ‐ * 2 5% Q* 1 2% * 1 2% * ‐ ‐ * ‐ ‐ * 2 3% * ‐ ‐ * 1 2% * ‐ ‐ * * 1% * 1 2% Q* 134 300% 922 455 164 36% 117 26% 99 22% 66 15% 56 12% 54 12% 51 11% 52 11% 51 11% 45 10% 42 9% 41 9% 29 6% 29 6% 29 6% 27 6% 28 6% 28 6% 26 6% 24 5% 24 5% 21 5% 21 5% 17 4% 17 4% 17 4% 13 3% 14 3% 14 3% 14 3% 12 3% 13 3% 13 3% 12 3% 12 3% 12 3% 11 2% 6 1% 7 2% 7 2% 7 1% 6 1% 4 1% 5 1% 4 1% 3 1% 2 1% 1 * 1366 300% Senior Executive/Decision Yes No R S 87 45 12 27% * 11 25% * 7 17% * 9 21% * 7 16% * 7 16% * 9 20% S* 2 4% * 4 8% * 4 10% * 4 9% * 4 10% * 2 4% * 3 6% * 2 5% * 6 13% S* 2 4% * 1 2% * 1 2% * 3 7% * 3 6% * 3 6% * 2 5% * 1 3% * 1 3% * 2 5% * 2 4% * * 1% * 1 2% * 1 2% * 3 8% S* 1 2% * 1 2% * 2 4% * 2 4% * 1 2% * ‐ ‐ * 2 4% S* 1 2% * * 1% * ‐ ‐ * 1 3% * 1 3% * * 1% * * 1% * ‐ ‐ * 1 3% S* * 1% * 134 300% Employment Status Total Non T U 928 455 164 36% 562 270 97 36% 453 230 79 34% 115 25% 68 25% 58 25% 100 22% 58 21% 50 22% 62 14% 36 14% 35 15% 55 12% 30 11% 33 14% 54 12% 36 13% 24 11% 51 11% 33 12% 27 12% 54 12% R 51 11% 32 12% 24 10% 28 11% 26 11% 47 10% 27 10% 25 11% 42 9% 24 9% 23 10% 40 9% 25 9% 19 8% 31 7% 19 7% 15 6% 30 7% 18 7% 15 6% 30 7% 21 8% 11 5% 26 6% 17 6% 14 6% 28 6% 14 5% 16 7% 28 6% 12 4% 17 7% T 12 5% 27 6% 15 6% 24 5% 13 5% 14 6% 23 5% 11 4% 15 6% 21 5% 14 5% 10 4% 21 5% 15 6% 9 4% 17 4% 9 3% 9 4% 17 4% 8 3% 10 4% 15 3% 8 3% 10 4% 15 3% 10 4% 6 3% 15 3% 7 3% 8 4% 14 3% 10 4% 5 2% 14 3% 7 2% 8 4% 11 2% 10 4% 5 2% 13 3% 7 3% 7 3% 13 3% 7 3% 7 3% 12 3% 5 2% 8 3% 11 3% 7 3% 6 3% 12 3% 8 3% 5 2% 11 2% 6 2% 5 2% 6 1% 5 2% 4 2% 7 2% 4 1% 4 2% 7 2% 4 2% 4 2% 7 2% 3 1% 4 2% 5 1% 4 1% 2 1% 5 1% 4 2% 2 1% 5 1% 3 1% 2 1% 5 1% 5 2% U 2 1% 1 1% 1 * 2 1% * * 1 * 2 1% ‐ ‐ 1366 300% 810 300% 690 300% 3 1% * * Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Sweden Total Sweden Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 502 500 209 42% 250 253 104 41% 252 247 105 43% London, United Kingdom 154 31% 61 24% Sydney, Australia 103 21% 54 21% 93 38% A 49 20% Rome, Italy 98 20% 42 17% 56 23% Los Angeles, United States 66 13% 30 12% 36 15% Paris, France 64 13% 25 10% 39 16% Stockholm, Sweden 62 12% 33 13% 28 11% Berlin, Germany 42 8% 24 9% 18 7% Rio de Janeiro, Brazil 41 8% 26 10% 16 6% Kuala Lumpur, Malaysia 41 8% 29 11% 13 5% Auckland, New Zealand 41 8% 26 10% 15 6% Tokyo, Japan 40 8% 20 8% 20 8% Hong Kong, China 40 8% 26 10% 13 5% Bangkok, Thailand 39 8% 21 8% 18 7% Amsterdam, The Netherlands 38 8% 8 3% Copenhagen, Denmark 38 8% 30 12% B 19 7% 19 8% Singapore, Singapore 33 7% 20 8% 13 5% Madrid, Spain 32 6% 14 6% 17 7% Abu Dhabi, United Arab Emirates 28 6% 11 5% 16 7% Budapest, Hungary 27 5% 17 7% 10 4% Oslo, Norway 24 5% 11 4% 13 5% Shanghai, China 23 5% 8 3% 15 6% Cape Town, South Africa 22 4% 8 3% 14 6% Beijing, China 21 4% 16 6% 5 2% Zurich, Switzerland 17 3% 10 4% 7 3% Brussels, Belgium 15 3% 10 4% 5 2% Istanbul, Turkey 15 3% 7 3% 8 3% Mexico City, Mexico 14 3% 2 1% 12 5% Buenos Aires, Argentina 12 2% 4 2% 8 3% Cairo, Egypt 11 2% 7 3% 5 2% Toronto, Canada 10 2% 7 3% 3 1% Chicago, United States 10 2% 2 1% 8 3% Helsinki, Finland 10 2% 1 * 9 3% Osaka, Japan 9 2% 1 1% 8 3% Casablanca, Morocco 6 1% 5 2% 2 1% Warsaw, Poland 5 1% * * 5 2% Mecca, Saudi Arabia 5 1% 4 1% 1 * Mumbai, India 5 1% 3 1% 2 1% Jakarta, Indonesia 4 1% 1 * 4 2% Seoul, South Korea 4 1% 4 1% 1 * Tehran, Iran 4 1% 3 1% 1 1% Sao Paulo, Brazil 4 1% 3 1% 1 * Washington, United States 4 1% 3 1% 1 * Moscow, Russia 4 1% 3 1% * * Tel Aviv, Israel 3 1% 2 1% 2 1% Boston, United States 3 1% 2 1% 1 * Karachi, Pakistan 2 * 2 1% ‐ ‐ Guangzhou, China 1 * * * * * 1500 300% 760 300% 740 300% Sigma Table of Contents Under 35 C Age 35 to 49 D 50 to 64 E Low F 161 186 90 48% * 64 35% * 30 16% * 23 13% * 35 19% E* 24 13% * 20 11% * 15 8% * 15 8% * 7 4% * 8 4% * 26 14% E* 18 10% * 12 6% * 16 9% * 14 7% * 8 4% * 14 8% * 10 5% * 9 5% * 14 7% * 17 9% * 12 6% * 2 1% * 5 3% * 5 3% * 5 3% * 8 4% * 2 1% * 6 3% * 2 1% * 2 1% * * * * 2 1% * 2 1% * 1 * * 1 1% * 2 1% * 1 * * 1 1% * 3 1% * * * * ‐ ‐ * * * * 2 1% * 2 1% * * * * ‐ ‐ * 557 300% 177 166 70 42% * 55 33% * 33 20% * 37 22% * 24 14% * 19 12% * 18 11% * 10 6% * 12 7% * 25 15% C* 22 13% C* 9 5% * 11 7% * 9 6% * 8 5% * 11 6% * 9 6% * 6 4% * 12 7% * 8 5% * 7 4% * 3 2% * 1 1% * 9 5% * 4 3% * 6 3% * 2 1% * 1 1% * 3 2% * 5 3% * 5 3% * 7 4% * 5 3% * 7 4% * 1 1% * 3 2% * 4 2% * 3 2% * 3 2% * ‐ ‐ * 1 1% * 1 * * 3 2% * 3 2% * ‐ ‐ * ‐ ‐ * 1 1% * * * * 499 300% 164 148 50 33% * 34 23% * 40 27% * 38 26% C* 7 5% * 21 14% * 24 16% * 16 11% * 14 10% * 10 7% * 11 8% * 5 3% * 11 7% * 18 12% * 14 10% * 13 9% * 16 11% * 12 8% * 6 4% * 9 6% * 3 2% * 3 2% * 9 6% * 10 7% * 7 5% * 4 3% * 7 5% * 5 3% * 7 4% * 1 * * 2 2% * 1 * * 4 3% * * * * 3 2% * 1 1% * ‐ ‐ * ‐ ‐ * * * * 3 2% * ‐ ‐ * 3 2% * 1 * * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * * * * 445 300% 159 124 41 33% * 47 38% * 13 11% * 23 18% * 19 15% * 20 16% * 14 11% * 11 9% * 13 10% * 10 8% * 5 4% * 9 7% * 9 7% * 13 10% * 13 10% * 18 14% H* 2 2% * 3 2% * 3 2% * 15 12% GH* 4 3% * 10 8% * 7 6% * 4 3% * 4 3% * 3 3% * 5 4% * 4 4% * 2 2% * 4 3% * 1 1% * 1 1% * 3 2% * 4 3% * 2 2% * * * * 4 3% * 1 1% * 1 1% * 1 * * 3 2% * ‐ ‐ * 1 1% * ‐ ‐ * 2 2% * 2 2% * * * * * * * 373 300% Household Income Medium G 258 277 112 40% 87 31% 61 22% 57 21% 40 15% 32 11% 38 14% 16 6% 22 8% 23 8% 24 8% 14 5% 20 7% 19 7% 18 6% 17 6% 25 9% 20 7% 16 6% 10 4% 18 7% 11 4% 10 3% 14 5% 12 4% 11 4% 8 3% 10 4% 6 2% 6 2% 7 2% 7 3% 7 2% 5 2% 1 * 3 1% 1 * 4 1% 3 1% 4 1% 1 1% 1 * 2 1% 4 1% 1 * 1 * 1 1% * * 831 300% High H 85 99 56 57% F* 20 20% * 28 29% F* 18 18% * 7 7% * 13 13% * 10 10% * 15 16% G* 7 7% * 8 8% * 12 12% * 17 17% G* 11 11% * 7 8% * 8 8% * 3 3% * 6 6% * 9 9% * 9 9% * 1 1% * 2 2% * 1 1% * 5 5% * 3 3% * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * 4 4% * 2 2% * 3 3% * 2 2% * * * * ‐ ‐ * 3 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 297 300% Marital Status Married Other I J 187 201 73 36% * 63 32% * 50 25% * 44 22% * 25 13% * 31 15% * 28 14% * 19 9% * 13 6% * 20 10% * 16 8% * 9 4% * 13 6% * 16 8% * 18 9% * 20 10% * 16 8% * 12 6% * 9 4% * 10 5% * 6 3% * 7 4% * 11 5% * 13 6% * 6 3% * 8 4% * 4 2% * 3 1% * 5 3% * 6 3% * 3 1% * 1 1% * 1 * * 7 3% * 3 2% * 3 2% * * * * 1 1% * * * * ‐ ‐ * 1 1% * 3 2% * 1 * * 3 2% * * * * * * * 1 1% * ‐ ‐ * 603 300% Low K 315 299 136 45% 320 105 37 36% 90 30% 24 23% 53 18% 21 20% 54 18% 13 12% 41 14% 33 11% 20 19% M 20 19% 34 11% 13 12% 23 8% 5 5% 28 10% 9 9% 21 7% 6 5% 25 8% 7 7% 31 10% 12 12% 27 9% 3 3% 23 8% 20 7% 13 12% M 7 6% 18 6% 6 6% 18 6% 7 6% 20 7% 9 9% 19 6% 10 10% M 6 5% 17 6% 18 6% 15 5% 7 7% M 3 3% 11 4% 5 4% 8 3% 5 5% 11 4% 4 4% 6 2% 1 1% 11 4% 5 5% 12 4% 3 3% 7 2% 2 2% 6 2% 8 3% 4 3% L 4 4% 9 3% 5 4% 9 3% 2 2% 3 1% 3 3% M 2 2% 3 1% 2 1% 1 1% 4 1% 1 1% 3 1% 1 1% 4 1% 2 2% 4 1% 1 1% 3 1% ‐ ‐ 1 * 1 1% 3 1% 1 1% * * * * 3 1% 1 1% 3 1% * * 3 3% LM * * 1 * 1 1% 897 300% 315 300% Education Medium L High M 82 262 115 44% * 90 34% * 51 19% * 52 20% * 37 14% * 28 11% * 37 14% * 18 7% * 18 7% * 30 11% * 26 10% * 14 5% * 20 8% * 22 9% * 26 10% * 25 10% * 14 5% * 16 6% * 12 5% * 15 6% * 14 5% * 10 4% * 8 3% * 11 4% * 9 4% * 11 4% * 6 2% * 8 3% * 3 1% * ‐ ‐ * 3 1% * 3 1% * 5 2% * 6 2% * 3 1% * 3 1% * 3 1% * 3 1% * 3 1% * 3 1% * ‐ ‐ * 3 1% * ‐ ‐ * 3 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 788 300% 100 132 57 43% * 40 30% * 31 23% * 33 25% K* 9 7% * 16 12% * 12 9% * 19 15% K* 14 10% * 6 4% * 7 5% * 14 11% * 16 12% K* 4 3% * 6 5% * 7 5% * 13 10% * 6 5% * 5 4% * 6 5% * 3 2% * 9 7% * 9 7% * 5 4% * 4 3% * 3 2% * 4 3% * 4 3% * 7 6% * 8 6% L* 3 2% * 3 2% * 3 2% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 4 3% KL* ‐ ‐ * 3 2% * ‐ ‐ * 3 2% * ‐ ‐ * 1 1% * ‐ ‐ * 398 300% Chief Income Earner Yes No N O 294 291 119 41% 70 24% 58 20% 59 20% 34 12% 35 12% 41 14% 28 9% 32 11% 35 12% O 25 9% 19 7% 26 9% 18 6% 23 8% 25 9% 20 7% 15 5% 16 5% 20 7% 15 5% 6 2% 11 4% 10 3% 11 4% 9 3% 9 3% 6 2% 8 3% 8 3% 8 3% 6 2% 8 3% 1 * 6 2% * * 4 2% 4 2% 3 1% 3 1% 4 1% 3 1% 3 1% 4 1% 3 1% 1 1% 2 1% 1 * 874 300% 208 209 90 43% * 83 40% N* 46 22% * 39 19% * 32 16% * 28 14% * 21 10% * 14 7% * 9 4% * 7 3% * 16 7% * 20 10% * 14 7% * 21 10% * 15 7% * 12 6% * 13 6% * 17 8% * 12 6% * 7 3% * 9 4% * 17 8% N* 11 5% * 11 5% * 6 3% * 6 3% * 6 3% * 9 4% * 4 2% * 4 2% * 2 1% * 4 2% * 2 1% * 8 4% * 1 * * 5 2% * * * * * * * 1 1% * 1 1% * ‐ ‐ * 1 * * 1 * * ‐ ‐ * 1 * * 1 1% * ‐ ‐ * ‐ ‐ * 626 300% Business Owner Yes No P Q 52 58 16 27% ** 17 29% ** 12 21% ** 15 26% ** 1 1% ** 9 16% ** 4 7% ** 4 6% ** 3 6% ** 1 1% ** 8 14% ** 3 5% ** 3 5% ** 10 17% ** 6 11% ** 7 12% ** 8 13% ** 4 7% ** 3 6% ** 7 13% ** 1 1% ** 1 2% ** 1 2% ** 6 10% ** ‐ ‐ ** ‐ ‐ ** 5 8% ** 1 2% ** 6 10% ** 1 1% ** * * ** 1 1% ** ‐ ‐ ** 3 5% ** ‐ ‐ ** 4 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 2% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 1 2% ** 1 1% ** ‐ ‐ ** * * ** 175 300% 450 442 193 44% 136 31% 91 21% 83 19% 65 15% 54 12% 57 13% 38 9% 38 9% 40 9% 33 7% 37 8% 37 8% 29 7% 32 7% 31 7% 26 6% 27 6% 24 5% 20 4% 23 5% 21 5% 21 5% 15 3% 17 4% 15 3% 10 2% 13 3% 6 1% 11 2% 10 2% 9 2% 10 2% 6 1% 6 1% 1 * 5 1% 5 1% 4 1% 4 1% 3 1% 4 1% 4 1% 4 1% 2 * 2 1% 2 * * * 1325 300% Senior Executive/Decision Yes No R S 63 82 29 36% * 24 29% * 18 21% * 14 17% * 9 11% * 14 17% * 13 16% * 8 9% * 3 4% * 3 4% * 8 10% * 6 8% * 3 4% * 10 12% * 6 8% * 9 12% * 10 12% * 5 7% * 3 4% * 8 10% * 4 5% * 1 2% * 1 2% * 6 7% * 1 1% * 3 3% * 5 6% * 1 1% * 6 7% * 1 1% * * * * 1 1% * ‐ ‐ * 3 4% * ‐ ‐ * 4 5% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * * * * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * * * * 247 300% Employment Status Total Non T U 439 418 180 43% 346 355 161 45% 129 31% 107 30% 85 20% 74 21% 84 20% 72 20% 57 14% 50 14% 50 12% 48 14% 49 12% 44 12% 34 8% 31 9% 38 9% 31 9% 38 9% 33 9% 32 8% 27 8% 33 8% 27 8% 37 9% 27 8% 29 7% 27 8% 32 8% 23 7% 28 7% 27 7% 23 6% 25 7% 26 6% 16 4% 24 6% 21 6% 19 4% 20 6% 20 5% 15 4% 21 5% 9 2% 21 5% 14 4% 15 4% 13 4% 16 4% 11 3% 12 3% 13 4% 10 2% 10 3% 13 3% 3 1% 6 1% 11 3% 11 3% 7 2% 10 2% 9 2% 9 2% 8 2% 10 2% 6 2% 6 1% 5 1% 6 1% 5 1% 1 * 1 * 5 1% 4 1% 5 1% 4 1% 4 1% 3 1% 4 1% 3 1% 3 1% 3 1% 4 1% 3 1% 4 1% 2 1% 4 1% 4 1% 2 * 1 * 2 1% 2 * 2 * 2 1% * * * * 1253 300% 1064 300% 156 145 49 33% * 47 32% * 29 20% * 26 18% * 16 11% * 16 11% * 18 12% * 11 7% * 10 7% * 8 6% * 14 9% * 13 9% * 13 9% * 12 8% * 15 10% * 11 8% * 9 6% * 16 11% * 6 4% * 7 5% * 9 6% * 14 9% T* 8 5% * 7 5% * 6 4% * 1 1% * 5 3% * 11 7% T* 1 * * 4 3% * 1 1% * 2 1% * 4 3% * 5 3% * 1 1% * 3 2% * 1 1% * * * * 1 1% * 1 1% * 1 1% * 1 1% * 2 1% * ‐ ‐ * 2 1% * 1 1% * ‐ ‐ * * * * 436 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Turkey Total Turkey Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Istanbul, Turkey 508 500 165 33% 295 252 90 36% 213 248 75 30% 290 262 92 35% 177 181 57 31% Paris, France 148 30% 71 28% 77 31% 83 32% 44 24% Rome, Italy 142 28% 65 26% 77 31% 82 31% 48 26% New York City, United States 85 17% 41 16% 44 18% 47 18% 28 15% Cairo, Egypt 77 15% 41 16% 36 14% 38 15% 31 17% Sydney, Australia 71 14% 36 14% 36 14% 33 13% 34 19% Rio de Janeiro, Brazil 64 13% 33 13% 30 12% 28 11% 24 13% Madrid, Spain 55 11% 28 11% 27 11% 34 13% 15 8% Mecca, Saudi Arabia 52 10% 25 10% 27 11% 25 9% 24 13% Amsterdam, The Netherlands 48 10% 18 7% 29 12% 25 9% 20 11% Tokyo, Japan 47 9% 25 10% 23 9% 27 10% 16 9% Los Angeles, United States 47 9% 26 10% 21 8% 26 10% 18 10% London, United Kingdom 47 9% 26 10% 21 8% 27 10% 15 8% Abu Dhabi, United Arab Emirates 41 8% 22 9% 19 8% 20 8% 17 9% Hong Kong, China 31 6% 21 8% 11 4% 20 8% 7 4% Bangkok, Thailand 28 6% 12 5% 16 6% 9 3% 9 3% 17 9% C 12 7% 14 5% 10 6% Cape Town, South Africa 27 5% 6 2% Beijing, China 26 5% 10 4% 21 8% A 16 7% Washington, United States 25 5% 17 6% 4 2% 22 4% 18 7% B 15 6% 7 3% Moscow, Russia 7 3% 10 4% 9 5% Budapest, Hungary 20 4% 9 4% 11 4% 6 2% 10 5% Singapore, Singapore 18 4% 9 4% 9 4% 9 3% 10 5% Mexico City, Mexico 17 3% 4 2% 9 3% 6 3% Zurich, Switzerland 17 3% 8 3% 13 5% A 9 4% 11 4% 3 2% Shanghai, China 16 3% 10 4% 6 2% 4 2% 7 4% Berlin, Germany 16 3% 8 3% 8 3% 12 5% 4 2% Sao Paulo, Brazil 15 3% 5 2% 10 4% 9 3% 5 3% Toronto, Canada 11 2% 4 2% 7 3% 7 3% 3 2% Buenos Aires, Argentina 11 2% 5 2% 6 2% 6 2% 4 2% Brussels, Belgium 10 2% 4 1% 7 3% 1 * Boston, United States 9 2% 6 3% 3 1% 4 1% 6 3% C 3 2% Casablanca, Morocco 9 2% 6 3% 3 1% 3 1% 5 3% Auckland, New Zealand 9 2% 6 2% 4 1% 4 2% 5 3% Osaka, Japan 8 2% 5 2% 3 1% 3 1% 5 3% Oslo, Norway 7 1% 3 1% 4 2% 2 1% 3 2% Guangzhou, China 7 1% 6 3% 1 * 3 1% 3 2% Mumbai, India 7 1% 4 2% 3 1% 6 2% 1 1% Helsinki, Finland 7 1% 4 1% 4 1% 4 1% 1 * Kuala Lumpur, Malaysia 7 1% 4 2% 3 1% 3 1% 4 2% Chicago, United States 6 1% ‐ ‐ 1 1% 6 1% 4 1% 6 2% A 2 1% 5 2% Seoul, South Korea 4 2% 1 * Stockholm, Sweden 5 1% 2 1% 4 1% 2 1% 3 1% Jakarta, Indonesia 5 1% 3 1% 2 1% 3 1% ‐ ‐ Copenhagen, Denmark 3 1% 3 1% ‐ ‐ 3 1% ‐ ‐ Warsaw, Poland 2 * 1 * 1 * 2 1% ‐ ‐ Tel Aviv, Israel 2 * 2 1% ‐ ‐ 1 * 1 * Tehran, Iran 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1500 300% 756 300% 744 300% 788 300% 544 300% Sigma Table of Contents 50 to 64 E Low F 41 56 16 29% * 20 37% * 12 21% * 11 19% * 7 13% * 4 8% * 12 21% * 6 11% * 3 5% * 3 5% * 4 8% * 3 5% * 4 8% * 4 7% * 4 7% * 3 5% * 6 10% C* 2 4% * 4 7% * 3 5% * 5 8% C* ‐ ‐ * 3 5% * 3 5% * 5 8% C* ‐ ‐ * 2 3% * 1 2% * 1 2% * 3 5% C* 2 4% * 2 3% * ‐ ‐ * ‐ ‐ * 3 5% C* 1 2% * ‐ ‐ * 3 5% D* ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * 2 4% D* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 168 300% 20 20 8 40% ** 6 29% ** 5 25% ** 2 9% ** 3 14% ** 2 10% ** 1 4% ** 2 10% ** 5 23% ** 2 12% ** 3 13% ** ‐ ‐ ** 1 4% ** 2 9% ** 4 19% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 10% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** 2 9% ** 3 14% ** 1 4% ** ‐ ‐ ** 1 6% ** 1 6% ** ‐ ‐ ** 2 8% ** ‐ ‐ ** ‐ ‐ ** 2 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 4% ** ‐ ‐ ** 1 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 61 300% Household Income Medium G High H Marital Status Married Other I J 183 180 59 33% 305 299 97 33% 262 253 91 36% 246 247 73 30% 159 158 54 34% 51 28% 91 31% 75 30% 73 29% 45 28% 55 31% 81 27% 70 27% 72 29% 47 30% 27 15% 57 19% 42 17% 43 18% 20 13% Low K 25 14% 49 17% 43 17% 34 14% 27 17% 32 18% 37 12% 39 15% 33 13% 25 16% 21 11% 42 14% 32 13% 32 13% 13 8% 13 7% 40 13% G 22 7% 22 9% 33 13% 15 10% 30 12% 22 9% 25 14% H 15 8% 30 10% 23 9% 24 10% 25 16% M 13 8% 21 11% 24 8% 27 11% 21 8% 18 11% 20 11% 27 9% 28 11% 18 7% 11 7% 13 7% 32 11% 20 8% 27 11% 14 9% 15 8% 24 8% 22 9% 19 8% 14 9% 10 5% 18 6% 15 6% 16 7% 12 8% 8 4% 20 7% 14 5% 14 6% 10 6% 10 5% 17 6% 10 4% 17 7% 7 5% 13 7% 13 4% 14 6% 12 5% 11 7% 10 6% 15 5% 10 4% 14 6% 7 5% 8 4% 12 4% 11 4% 11 4% 6 4% 2 1% 10 4% 10 4% 3 2% 5 3% 18 6% G 13 4% 11 4% 7 3% 5 3% 7 4% 9 3% 9 4% 8 3% 6 4% 8 4% 9 3% 6 2% 11 5% 7 4% 9 5% 6 2% 9 3% 8 3% 5 3% 9 5% H 5 3% 4 1% 8 3% 8 3% 7 4% 9 3% 7 3% 8 3% 5 3% 3 2% 8 3% 5 2% 6 2% 3 2% 2 1% 8 3% 6 2% 5 2% 3 2% 3 2% 6 2% 4 2% 6 3% 4 3% 3 2% 6 2% 6 2% 4 1% 4 3% 2 1% 6 2% 6 2% 4 1% 4 2% 3 1% 7 2% 5 2% 4 2% 3 2% 3 2% 5 2% 4 2% 3 1% 4 2% 3 2% 2 1% 1 * 2 1% 4 1% 7 3% I 4 1% 4 3% 5 3% H 4 2% 3 1% 2 1% 5 2% 1 1% 2 1% 5 2% 3 1% 4 2% 1 1% 4 2% 3 1% 3 1% 3 1% 2 2% 3 2% 3 1% 4 2% 2 1% ‐ ‐ 1 * 4 1% 2 1% 4 2% 2 1% 1 1% 4 1% ‐ ‐ 2 1% 1 1% 3 1% 2 1% 5 2% I 3 1% ‐ ‐ 3 1% 1 * 2 1% 2 1% 1 * ‐ ‐ 1 1% 1 * ‐ ‐ 2 1% ‐ ‐ 1 * 1 * 2 1% ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 541 300% 898 300% 759 300% 741 300% 473 300% Education Medium L 78 78 24 31% * 22 28% * 17 22% * 18 23% * 13 17% * 11 14% * 10 13% * 11 14% * 8 11% * 8 10% * 7 9% * 8 11% * 4 6% * 10 13% * 3 4% * 4 6% * 1 1% * 3 3% * 7 8% * 3 4% * 2 3% * 1 1% * 2 3% * 1 1% * 4 6% * 3 4% * 4 5% * 2 3% * 1 1% * 1 1% * 2 3% * ‐ ‐ * 2 2% * 2 3% * 2 2% * 4 5% KM* 1 1% * 2 2% * 2 3% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 234 300% High M Chief Income Earner Yes No N O 271 264 86 33% 275 262 85 32% 233 238 80 34% 81 31% 75 29% 73 31% 78 30% 66 25% 76 32% 47 18% 43 16% 42 18% 36 14% 38 15% 39 16% 35 13% 26 11% 40 15% K 29 11% 45 17% O 40 15% 24 10% 26 10% 29 12% 19 7% 27 10% 24 10% 27 10% 24 9% 24 10% 22 8% 23 9% 24 10% 27 10% 22 8% 24 10% 28 11% 18 7% 28 12% 17 6% 24 9% 17 7% 16 6% 19 7% 12 5% 14 5% 17 7% 11 5% 19 7% 17 7% 10 4% 12 5% 13 5% 13 6% 11 4% 14 5% 11 5% 13 5% 14 5% 8 3% 14 5% 3 1% 13 5% 17 6% O 10 4% 9 4% 9 3% 9 3% 9 4% 9 4% 7 3% 10 4% 7 2% 9 4% 7 3% 6 2% 2 1% 6 2% 7 3% 13 6% N 8 3% 6 2% 5 2% 6 3% 7 2% 4 2% 7 3% 5 2% 7 3% 4 2% 3 1% 6 2% 4 2% 6 2% 7 3% 2 1% 5 2% 5 2% 4 2% 2 1% 3 1% 4 2% 2 1% 4 2% 3 1% 3 1% 5 2% 3 1% 5 2% 3 1% 5 2% 4 2% 4 1% 3 1% 2 1% 6 2% 1 * 6 2% 2 1% 4 2% 4 2% 4 1% 2 1% 3 1% 3 1% 2 1% 4 2% 4 2% 1 * 2 1% 1 * 2 1% 2 1% 1 * 1 * 1 * 2 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 793 300% 787 300% 713 300% Business Owner Yes No P Q 67 68 20 30% * 16 24% * 16 24% * 10 15% * 15 23% * 11 16% * 8 11% * 12 17% * 4 5% * 7 10% * 4 5% * 5 8% * 7 11% * 9 13% * 3 4% * 5 8% * 3 5% * 2 3% * 2 4% * 2 3% * 6 9% Q* 3 4% * 1 1% * 3 4% * 5 7% * 2 3% * 2 3% * ‐ ‐ * ‐ ‐ * 2 2% * 4 6% Q* 2 2% * 2 2% * 2 2% * 2 3% * 1 2% * 2 2% * 2 3% * 1 1% * ‐ ‐ * ‐ ‐ * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 203 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 441 432 144 33% 169 162 54 33% 339 338 111 33% 351 333 105 32% 157 167 59 35% 132 30% 46 28% 102 30% 93 28% 54 33% 126 29% 40 25% 102 30% 91 27% 50 30% 75 17% 21 13% 64 19% 54 16% 31 19% 62 14% 30 19% 47 14% 54 16% 23 14% 60 14% 20 12% 52 15% 51 15% 21 12% 56 13% 24 15% 40 12% 42 13% 22 13% 43 10% 20 12% 35 10% 28 8% 48 11% 13 8% 39 12% 35 11% 27 16% T 17 10% 19 12% 41 9% 14 9% 34 10% 28 9% 44 10% 13 8% 34 10% 34 10% 13 8% 41 10% 17 11% 29 9% 34 10% 12 7% 39 9% 13 8% 34 10% 33 10% 13 8% 32 7% 16 10% 25 7% 30 9% 11 7% 29 7% 12 7% 19 6% 20 6% 12 7% 23 5% 9 6% 19 6% 20 6% 8 5% 24 5% 9 6% 18 5% 18 5% 9 5% 24 6% 7 4% 19 6% 14 4% 12 7% 22 5% 8 5% 17 5% 19 6% 5 3% 20 5% 8 5% 14 4% 16 5% 6 4% 14 3% 10 6% 10 3% 2 1% 15 4% 8 5% 10 3% 2 1% 16 4% 5 3% 13 4% 18 5% U 16 5% U 12 4% 14 3% 6 4% 11 3% 10 3% 8 4% 12 3% 10 6% S 3 2% 7 2% 10 3% 6 4% 13 4% 7 2% 9 5% 14 3% 5 3% 13 3% 8 5% 7 2% 10 3% 5 3% 11 3% 2 1% 9 3% 10 3% 2 1% 11 3% 2 1% 9 3% 6 2% 5 3% 9 2% 4 2% 6 2% 9 3% 1 1% 6 1% 3 2% 7 2% 4 1% 5 3% 8 2% 2 1% 7 2% 7 2% 2 1% 8 2% 2 1% 7 2% 6 2% 3 2% 6 1% 2 1% 6 2% 5 1% 3 2% 5 1% ‐ ‐ 7 2% 4 1% 4 2% 6 1% 3 2% 5 1% 6 2% 2 1% 6 1% 4 3% 3 1% 5 2% 2 1% 5 1% 4 2% 4 1% 5 2% 2 1% 6 1% 3 2% 3 1% 6 2% 1 1% 6 1% 2 1% 4 1% 5 2% 1 1% 6 1% 1 1% 5 1% 4 1% 2 1% 4 1% 4 2% 2 1% 4 1% 1 1% 5 1% 2 1% 3 1% 3 1% 2 1% 3 1% ‐ ‐ 3 1% 2 1% 1 1% 2 * 1 * 1 * 1 * 1 1% 2 * 1 * 1 * 2 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1297 300% 485 300% 1015 300% 998 300% 502 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Great Britain Total Great Britain Low K Education Medium L High M 153 77 28 36% F 17 22% 418 209 69 33% 586 291 94 32% 366 180 53 29% 336 167 61 36% 302 153 50 33% 567 286 88 31% 437 214 75 35% 56 27% 81 28% 40 26% 73 25% 64 30% 37 18% 49 17% 56 31% L 27 15% 41 24% 32 19% 28 18% 46 16% 40 19% 45 15% 18 24% F 14 18% 33 16% 42 14% 27 15% 24 14% 25 16% 42 15% 33 16% 14 12% 43 14% 12 16% 32 15% 37 13% 18 10% 33 15% 19 16% 39 13% 8 10% 31 15% 34 12% 38 13% 27 13% 14 12% 6 7% 26 13% 37 13% 23 14% 16 10% 30 11% 20 12% 18 12% 12 10% 44 14% H 34 11% 28 16% M 25 14% 26 17% K 15 10% 36 13% 26 17% C 15 10% 25 15% K 22 13% 12 15% 19 9% 38 13% 17 10% 19 11% 21 14% 34 12% 33 15% N 23 11% 23 12% 16 10% 16 11% 12 10% 35 11% 8 10% 24 11% 31 11% 17 10% 13 8% 31 11% 23 11% 30 12% 13 7% 18 11% 7 9% 22 11% 29 10% 15 9% 11 7% 32 11% 19 9% 24 9% 10 13% 15 7% 16 11% 27 9% 21 10% 23 9% 17 11% 11 9% 29 10% 7 9% 18 9% 33 11% I 28 10% 15 9% 23 9% 18 11% E 14 9% 28 9% 47 9% 21 11% E 16 9% 17 14% G 10 8% 28 9% 24 10% 21 14% C 9 6% 25 14% M 25 14% LM 16 9% 17 10% 14 8% 16 10% 29 10% 18 8% Amsterdam, The Netherlands 40 8% 21 8% 19 7% 14 8% 13 8% 13 9% 11 10% 25 8% 4 5% 14 7% 25 9% 14 8% 15 9% 11 7% Madrid, Spain 34 7% 18 7% 16 6% 15 8% 10 6% 9 6% 18 6% 4 5% 13 6% 20 7% 13 7% 11 6% 10 7% 28 10% O 21 7% 13 6% 20 7% 7 9% 11 5% 22 7% 11 6% 13 8% 9 6% 17 6% 16 7% 21 7% 7 8% 14 7% 18 6% 9 5% 12 7% 11 7% 18 6% 14 6% Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 1004 500 163 33% Sydney, Australia Rome, Italy Gender Female B Age 35 to 49 D 50 to 64 E Low F 372 185 71 39% DE 55 30% E 37 20% 311 165 52 31% 321 150 40 27% 237 116 29 25% 48 29% 34 23% 28 24% 27 17% 23 15% 15 13% 614 307 106 34% F 93 30% H 53 17% 32 17% 25 15% 18 12% 15 13% 28 15% 20 12% 21 14% 13 7% 26 16% C 17 11% Under 35 C 524 254 74 29% 137 27% 480 246 89 36% B 72 29% 87 17% 36 14% London, United Kingdom 75 15% 37 15% 51 20% A 38 15% Paris, France 69 14% 27 11% Auckland, New Zealand 65 13% 33 13% 42 17% A 32 13% Los Angeles, United States 64 13% 28 12% 35 14% Rio de Janeiro, Brazil 57 11% 30 12% 27 11% 32 17% DE 20 11% Abu Dhabi, United Arab Emirates 54 11% 29 12% 26 10% Toronto, Canada 52 10% 22 9% Tokyo, Japan 48 10% Hong Kong, China 65 26% Singapore, Singapore 33 7% 17 7% 16 6% 11 6% 10 6% 12 8% 12 10% G 6 5% Cape Town, South Africa 32 6% 18 7% 14 6% 11 6% 10 6% 11 7% 4 4% Household Income Medium G High H Marital Status Married Other I J Chief Income Earner Yes No N O 12 6% Bangkok, Thailand 31 6% 19 8% 12 5% 9 5% 13 8% 9 6% 9 8% 19 6% 3 4% 10 5% 21 7% 10 5% 13 8% 9 6% 19 7% 12 5% Copenhagen, Denmark 23 5% 8 3% 9 5% 5 3% 9 6% 4 3% 15 5% 4 5% 9 4% 14 5% 5 3% 8 5% 13 5% 10 5% Berlin, Germany 23 5% 11 4% 15 6% A 12 5% 8 4% 9 6% 6 4% 7 6% 13 4% 2 3% 8 4% 15 5% 9 5% 7 4% 9 6% K 7 5% 15 5% 7 3% Washington, United States 23 5% 13 5% 10 4% 9 5% 5 3% 9 6% 7 6% 13 4% 3 4% 13 6% 10 3% 6 4% 3 2% 11 4% 12 6% Cairo, Egypt 22 4% 9 4% 13 5% 8 5% 8 5% 6 4% 5 4% 16 5% 1 2% 9 4% 14 5% 4 2% 8 5% 14 5% 8 4% Zurich, Switzerland 22 4% 11 4% 12 5% 5 3% 7 4% 2 2% 12 6% 10 3% 7 4% 5 3% 11 4% 11 5% 21 4% 10 4% 10 4% 6 3% 8 5% 9 7% GH 2 1% 12 4% Boston, United States 11 7% C 7 5% 13 7% M 11 6% L 11 6% 5 3% 7 4% 8 5% 12 4% 8 4% 20 4% 7 3% 6 3% 2 1% 11 4% 8 5% 5 3% 7 5% 11 4% 9 4% 12 5% 7 4% 5 3% 12 8% CD 8 5% 2 2% 20 4% 14 6% B 7 3% 12 6% J 10 5% Oslo, Norway 6 5% 11 4% 6 8% F 5 6% F 2 3% 9 3% Beijing, China 13 4% F 14 4% 10 5% 10 3% 6 3% 9 5% 5 3% 10 3% 10 5% Kuala Lumpur, Malaysia 19 4% 11 4% 8 3% 5 3% 8 5% 6 4% 4 3% 11 4% 4 5% 9 4% 11 4% 8 4% 4 3% 7 5% 13 4% 6 3% Stockholm, Sweden 19 4% 10 4% 10 4% 6 3% 7 4% 7 4% 6 5% 11 4% 2 3% 9 4% 10 4% 5 3% 8 5% 6 4% 13 5% 6 3% Chicago, United States 19 4% 9 4% 10 4% 7 4% 7 4% 5 3% 6 5% 11 4% 2 3% 5 2% 11 4% 8 4% 7 3% 11 4% 4 2% 6 3% 7 5% 4 3% 10 3% 3 4% 7 3% 11 6% M 4 2% 3 2% 18 4% 14 5% I 10 4% 5 3% Istanbul, Turkey 7 4% 6 4% 12 4% 5 2% Moscow, Russia 17 3% 7 3% 10 4% 6 3% 5 3% 6 4% 1 2% 7 3% 10 3% 6 3% 7 4% 4 2% 9 3% 8 4% 17 3% 8 3% 9 3% 3 2% 5 3% 8 7% GH 2 2% 8 2% Budapest, Hungary 10 3% 4 5% 7 3% 10 3% 2 1% 5 3% 12 4% 5 2% 3 2% 5 4% 9 3% 2 2% 7 3% 9 3% 6 3% 5 3% 9 6% K 5 3% 9 3% 7 3% 3 2% 4 3% 7 2% 7 3% 7 3% 3 1% 6 3% 6 3% 9 3% 7 4% 5 3% 7 4% K 2 2% 11 4% O 7 3% 3 2% 8 3% 5 6% G 1 1% 5 1% 2 3% 6 3% 5 2% 3 2% 5 3% 3 2% 4 1% Osaka, Japan 16 3% 7 3% 9 3% 5 3% 9 5% C 7 4% Shanghai, China 15 3% 5 2% 5 3% 7 4% Mexico City, Mexico 15 3% 10 4% B 6 2% Brussels, Belgium 11 2% 3 1% Casablanca, Morocco 10 2% Helsinki, Finland 10 2% Mumbai, India 9 4% 4 2% 6 4% 4 3% 3 2% 5 3% 3 2% 4 2% 8 3% A 6 2% 2 1% 5 3% 3 2% 6 5% GH 5 4% G 2 2% 6 2% 2 2% 3 1% 7 2% 3 2% 2 1% 5 3% 6 2% 7 3% N 3 2% 5 2% 5 2% 3 2% 3 2% 4 3% 3 3% 6 2% 1 1% 6 3% 4 1% 4 2% 3 2% 2 2% 6 2% 4 2% 9 2% 3 1% 6 2% 3 2% 4 2% 2 2% 3 2% 5 2% 1 2% 3 1% 7 2% 4 2% 2 1% 3 2% 6 2% 3 1% Sao Paulo, Brazil 9 2% 2 1% 4 2% 1 1% 3 2% ‐ ‐ 2 1% 3 2% 3 2% 5 2% 4 2% 4 2% 2 1% 3 2% 3 2% 4 2% 4 1% 2 1% 2 1% 3 2% 4 1% 4 2% Buenos Aires, Argentina 6 1% 2 1% 4 2% 2 1% 2 1% 2 2% 3 2% H 1 1% 2 3% F ‐ ‐ 6 2% 7 1% 6 2% F 5 1% 3 1% Warsaw, Poland 6 3% B 3 1% 4 1% 1 1% 2 1% 4 1% 1 1% 2 1% 3 2% 4 2% 2 1% Jakarta, Indonesia 6 1% 4 1% 2 1% 2 1% 2 1% 2 2% 2 1% 3 1% 1 2% 1 1% 5 2% 3 2% 1 * 2 2% 5 2% 1 1% 2 1% 1 1% 3 2% 1 * 2 1% 4 1% 2 1% 1 1% 4 2% J * * 1 * 2 1% 3 1% 2 1% 2 1% ‐ ‐ 2 1% 2 1% Mecca, Saudi Arabia 6 1% 3 1% 3 1% 3 2% 2 1% * * Seoul, South Korea 4 1% 3 1% 1 1% 2 1% 1 * 1 1% 3 3% G 1 1% Tel Aviv, Israel 7 3% 3 1% 2 1% 1 1% * * 1 1% 1 * 1 1% * * 2 1% 1 * 1 1% 1 1% 2 1% 1 * 2 * 2 1% 1 * 2 1% D 1 1% ‐ ‐ Karachi, Pakistan 1 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 1 * 2 1% ‐ ‐ Guangzhou, China 1 * 1 * * * * * ‐ ‐ 1 1% * * 1 * ‐ ‐ ‐ ‐ 1 * 1 1% * * 2 1% K ‐ ‐ 1 * * * Tehran, Iran Sigma Table of Contents * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 1500 300% 738 300% 762 300% 555 300% 494 300% 451 300% 349 300% 920 300% 231 300% 626 300% 874 300% 540 300% 502 300% 458 300% 858 300% 642 300% Business Owner Yes No P Q 77 39 10 26% * 12 30% * 8 21% * 4 11% * 4 11% * 3 9% * 3 7% * 3 9% * 4 10% * 4 10% * 3 6% * 8 20% Q* 3 7% * 2 4% * 3 7% * 2 6% * 5 12% Q* 2 5% * 1 3% * 2 4% * 2 5% * 2 6% * 1 4% * 2 5% * 2 5% * 1 1% * 2 5% * 2 5% * 3 7% * 1 4% * 1 1% * 2 5% * 1 4% * 2 4% * 1 1% * ‐ ‐ * 1 4% * ‐ ‐ * ‐ ‐ * 1 4% * 2 4% Q* * 1% * * 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * * 1% Q* 116 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 927 461 153 33% 115 58 16 28% 889 442 147 33% 604 306 102 33% 400 194 61 32% 126 27% 17 29% 120 27% 86 28% 51 26% 79 17% 11 20% 75 17% 55 18% 32 17% 70 15% 7 13% 67 15% 47 15% 28 15% 65 14% 9 15% 60 14% 43 14% 26 13% 61 13% 6 11% 58 13% 38 12% 27 14% 61 13% 6 10% 58 13% 38 12% 26 13% 54 12% 7 12% 51 11% 34 11% 23 12% 51 11% 5 9% 49 11% 35 11% 20 10% 48 10% 8 13% 44 10% 29 9% 23 12% 45 10% 4 8% 43 10% 30 10% 18 9% 39 8% 38 9% 30 10% 16 8% 37 8% 9 15% S 4 7% 36 8% 24 8% 16 8% 32 7% 2 4% 31 7% 20 6% 14 7% 31 7% 3 6% 30 7% 23 8% 10 5% 30 6% 5 9% 27 6% 8 4% 11 5% 9 4% 27 6% 5 8% 26 6% 24 8% U 21 7% 21 5% 3 4% 20 5% 14 5% 22 5% 1 2% 22 5% 13 4% 9 5% 21 5% 2 4% 21 5% 10 3% 20 4% 2 4% 20 5% 13 4% 12 6% T 10 5% 20 4% 4 6% 19 4% 10 3% 19 4% 2 3% 19 4% 15 5% 12 6% T 5 3% 18 4% 3 6% 17 4% 11 4% 10 5% 18 4% 2 4% 17 4% 11 4% 9 4% 19 4% 1 2% 18 4% 13 4% 6 3% 17 4% 1 3% 18 4% 11 4% 8 4% 17 4% 2 4% 17 4% 9 3% 15 3% 3 6% 14 3% 12 4% 10 5% T 6 3% 15 3% 2 4% 14 3% 8 2% 16 3% 2 3% 15 3% 11 4% 9 5% T 5 3% 14 3% 3 5% 13 3% 8 3% 8 4% 13 3% 3 4% 12 3% 11 4% 4 2% 13 3% 2 3% 13 3% 7 2% 8 4% 11 2% 1 2% 10 2% 5 1% 10 2% * 1% 9 2% 7 2% 7 3% T 3 2% 8 2% 2 3% 8 2% 6 2% 4 2% 9 2% 1 2% 8 2% 7 2% 2 1% 9 2% 1 2% 7 2% 6 2% 3 1% 6 1% 1 2% 6 1% 5 1% 3 1% 5 1% 4 1% 5 2% 1 * 6 1% 2 3% S ‐ ‐ 6 1% 5 1% 2 1% 5 1% ‐ ‐ 6 1% 3 1% 2 1% 4 1% ‐ ‐ 4 1% 2 * 2 1% 2 1% 3 1% 1 2% 2 * 1 * 2 * 1 1% 2 * 2 1% ‐ ‐ 1 * ‐ ‐ 1 * * * 1 * ‐ ‐ ‐ ‐ * * * * ‐ ‐ 1384 300% 174 300% 1326 300% 919 300% 581 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) United States Total the US Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 329 182 49 27% 330 158 36 23% 342 160 39 25% 144 81 22 27% 453 209 52 25% 404 210 50 24% 606 300 71 24% 395 200 53 27% 373 232 52 22% 48 26% 37 24% 38 24% 18 22% 56 27% 49 24% 75 25% 49 24% 33 18% 35 22% 16 20% 45 21% 55 26% 28 17% 16 20% 47 22% 45 21% 82 27% J 62 21% 34 17% 43 24% 48 30% CD 36 23% 38 21% 34 21% 32 20% 15 18% 44 21% 45 21% Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 1001 500 124 25% 484 247 48 19% Rome, Italy 123 25% 47 19% Sydney, Australia 116 23% 48 19% London, United Kingdom 107 21% 42 17% New York City, United States 104 21% 55 22% 517 253 76 30% A 76 30% A 68 27% A 65 26% A 48 19% Washington, United States 60 12% 31 12% 30 12% 18 10% 21 13% 22 14% 10 12% 26 12% Rio de Janeiro, Brazil 60 12% 32 13% 28 11% 21 11% 21 13% 18 11% 12 15% Amsterdam, The Netherlands 59 12% 33 14% 26 10% 17 9% 23 14% 20 12% 10 12% Zurich, Switzerland 50 10% 28 12% 21 8% 13 7% 17 11% Los Angeles, United States 46 9% 24 10% 21 8% 20 11% 13 8% 20 12% C 13 8% Boston, United States 44 9% 23 9% 22 9% 12 6% 14 9% Marital Status Married Other I J Low K Education Medium L High M Chief Income Earner Yes No N O Business Owner Yes No P Q Senior Executive/Decision Yes No R S Employment Status Total Non T U 276 141 35 25% 525 257 58 23% 476 243 66 27% 116 54 13 23% 885 446 111 25% 136 65 17 26% 865 435 107 25% 661 325 75 23% 340 175 49 28% 54 23% 352 127 37 29% K 32 25% 38 27% 58 23% 65 27% 7 13% 46 26% 33 23% 57 22% 59 24% 13 25% 15 23% 113 26% R 101 23% 77 24% 27 21% 116 26% P 102 23% 10 16% 56 24% 73 23% 42 24% 45 22% 51 22% 26 21% 30 21% 49 19% 58 24% 12 21% 96 21% 11 17% 96 22% 67 21% 40 23% 65 22% 39 20% 52 22% 23 18% 29 21% 53 21% 51 21% 7 13% 8 13% 36 21% 39 13% 21 10% 14 11% 11 8% 32 12% 29 12% 4 8% 6 10% 41 13% 20 11% 21 10% 27 13% 33 11% 27 14% 35 15% M 30 13% 95 22% R 54 12% 68 21% 24 12% 96 22% P 56 13% 17 14% 13 9% 35 13% 25 10% 5 10% 55 12% 6 9% 54 12% 40 12% 20 12% 24 11% 26 12% 32 11% 28 14% 28 12% 11 8% 34 13% 26 11% 8 15% 51 11% 8 12% 51 12% 42 13% 18 10% 8 10% 22 10% 19 9% 31 10% 19 9% 20 9% 21 16% M 14 11% 16 11% 26 10% 23 10% 3 6% 46 10% 5 8% 45 10% 33 10% 16 9% 8 10% 14 7% 26 9% 20 10% 11 9% 7 5% 24 9% 22 9% 4 8% 41 9% 4 7% 41 9% 32 10% 13 8% 17 8% 28 9% 17 8% 13 10% M 10 8% 7 5% 20 8% 24 10% 5 8% 40 9% 6 9% 39 9% 28 9% 16 9% Auckland, New Zealand 43 9% 20 8% 23 9% 13 7% 14 9% 18 12% C 17 10% 6 7% 17 8% 21 10% 30 10% 13 7% 28 12% M 25 11% M 15 6% 20 8% 6 11% 38 8% 7 10% 37 8% 28 9% 15 9% 42 8% 19 8% 23 9% 22 12% DE 18 10% D 9 5% 10 6% 11 7% 6 7% 18 9% 18 8% 21 7% 21 10% 21 9% 11 8% 18 13% KL 10 7% 23 9% Tokyo, Japan 21 8% 21 9% 5 9% 37 8% 6 10% 36 8% 30 9% 12 7% 8 5% 12 8% 7 9% 17 8% 14 7% 23 8% 15 7% 7 5% 14 5% 36 8% 3 4% 35 8% 20 6% 18 9% 12 5% 21 7% 16 8% 4 3% 17 6% 4 8% 33 7% 4 6% 33 8% 23 7% 18 11% T 15 9% 7 4% 6 7% 16 8% 12 6% 20 7% 14 7% 9 7% M 10 8% 24 10% N 21 9% 2 3% 8 10% 23 10% M 24 10% M 13 5% 9 7% 14 8% 11 8% 20 8% 14 6% 2 4% 32 7% 3 5% 31 7% 25 8% 9 5% 7 4% 6 8% 14 7% 12 6% 20 7% 14 7% 11 5% 7 6% 16 6% 18 7% 4 7% 29 7% 4 6% 29 7% 22 7% 12 7% 18 11% CD 19 12% CD 9 6% 4 5% 11 5% 16 8% 23 8% 9 4% 16 7% 9 7% 15 11% KL 7 5% 14 5% 17 7% 3 6% 29 6% 3 4% 29 7% 20 6% 12 7% 3 4% 14 7% 13 6% 16 7% 9 7% 5 4% 17 7% 13 5% 3 6% 27 6% 3 5% 27 6% 19 6% 11 6% 11 5% 12 6% 22 8% J 15 5% 8 4% 6 7% 14 7% 13 6% 4 3% 17 7% 12 5% 24 5% 6 10% 23 5% 18 6% 11 6% Chicago, United States 38 8% 16 6% 22 9% Toronto, Canada 38 8% 20 8% 17 7% Berlin, Germany 34 7% 21 8% 13 5% Madrid, Spain 33 7% 13 5% 21 8% 15 8% E 13 7% Stockholm, Sweden 32 6% 18 7% 14 6% 4 2% 9 11% 23 11% H 19 9% Copenhagen, Denmark 30 6% 16 7% 14 6% 2 1% Hong Kong, China 29 6% 11 4% 14 7% Abu Dhabi, United Arab Emirates 29 6% 19 8% B 17 7% 15 9% C 13 8% E 13 9% E 9 6% C 9 6% C 6 4% 12 5% 11 6% 12 7% 6 4% 4 5% 11 5% 14 7% 17 6% 12 6% 14 6% 8 6% 12 8% L 8 5% 13 5% 16 7% 6 10% Q 3 6% 26 6% 3 4% 26 6% 19 6% 10 6% Oslo, Norway 25 5% 15 6% 9 4% 7 4% 10 6% 7 5% 4 4% 11 5% 11 5% 17 6% 8 4% 10 4% 8 6% 6 4% 16 6% 9 4% 3 5% 22 5% 5 7% 20 5% 18 6% 6 4% Osaka, Japan 20 4% 13 5% 8 3% 9 5% 5 3% 7 4% 4 5% 7 3% 9 5% 12 4% 8 4% 11 5% 4 3% 6 4% 8 3% 12 5% 2 3% 19 4% 2 3% 18 4% 12 4% 8 5% Bangkok, Thailand 17 3% 10 4% 7 3% 8 4% 4 2% 6 4% 1 1% 7 3% 9 4% 9 3% 8 4% 6 2% 3 2% 3 6% 14 3% 12 4% 5 3% 8 3% 8 3% 5 3% 2 2% 2 2% 8 4% 7 3% 6 2% 4 3% 7 3% 3 5% 13 3% 12 3% 11 3% 6 3% 15 3% 8 3% 7 3% 6 4% 3 2% 3 3% 6 3% 6 3% 7 2% 10 5% I 8 4% 8 3% Buenos Aires, Argentina 9 5% E 5 3% 6 9% S 4 6% 11 3% 16 3% 13 5% O 9 4% 4 2% Cairo, Egypt 9 6% KL 4 3% 7 3% 4 4% 3 2% 8 3% 7 3% 2 3% 13 3% 3 4% 12 3% 7 2% 8 4% Mexico City, Mexico 15 3% 7 3% 7 3% 6 3% 2 1% 5 2% 9 4% 3 5% 12 3% 2 3% 13 3% 8 2% 7 4% 3 2% 8 3% 10 4% M 4 2% 1 1% 5 2% 9 5% I 6 3% 3 2% 10 4% 2 2% 4 2% 3 5% 12 3% 3 4% 12 3% 10 3% 5 3% 2 1% 2 2% 6 3% 7 2% 6 3% 3 1% 3 2% 9 4% 4 2% 1 2% 12 3% ‐ ‐ 13 3% 10 3% 3 2% 5 3% 2 1% 3 4% 4 2% 5 2% 7 2% 5 3% 6 3% 3 3% 8 5% KL 7 5% K 3 2% 10 4% 4 3% 9 4% H 9 4% H 5 3% 5 2% 14 3% 4 5% H 2 2% 2 1% Sao Paulo, Brazil 7 4% E 3 2% 8 3% 5 2% 9 2% 10 3% 2 1% 6 3% 7 2% 5 2% 6 2% 2 1% 4 3% 6 2% 5 2% 4 7% S 1 2% 8 2% 2 1% 3 6% Q 1 2% 10 2% 8 2% 4 2% 1 1% 7 2% 3 1% 1 1% 2 2% 2 1% 7 2% 7 2% 7 2% 2 1% 5 2% 4 2% 2 1% 2 2% 8 3% O 7 3% 2 1% 6 1% 5 1% 7 2% 2 1% 5 1% 4 1% 5 3% 8 2% 5 2% 3 2% Cape Town, South Africa 13 3% 6 2% 7 3% Beijing, China 12 2% 8 3% 4 2% 10 5% DE 7 4% E 6 3% Brussels, Belgium 11 2% 6 3% 5 2% 5 3% 3 2% 4 3% Singapore, Singapore 10 2% 6 2% 3 1% 5 3% 2 2% 2 1% 3 4% G 1 1% Istanbul, Turkey 9 2% 5 2% 4 2% 2 1% 3 2% 4 2% ‐ ‐ 2 1% Moscow, Russia 9 2% 4 2% 5 2% 2 1% 1 1% 1 1% 4 2% 4 1% 5 2% 5 2% 2 1% 6 4% K 5 4% K 3 2% 7 3% 2 1% 2 4% Q 3 5% Q 2 4% Helsinki, Finland 9 2% 6 2% 3 1% 6 3% E 2 1% 7 3% G 6 3% F 4 2% 3 2% 4 2% 3 3% 2 1% 4 2% 5 2% 4 2% 3 1% 3 2% 3 2% 4 1% 5 2% 1 1% 8 2% 3 4% S 4 6% S 4 6% S 1 2% Budapest, Hungary 8 2% 4 2% 4 1% 2 1% 1 1% 1 2% 2 1% 5 2% 5 2% 3 2% 1 1% 3 2% 3 1% 1 2% 7 1% 1 2% 6 1% 6 2% 2 1% 8 2% 3 1% 4 2% 1 1% 2 1% 1 2% 5 2% 2 1% 4 1% 4 2% 3 1% 1 1% 4 3% K 3 2% 4 2% Casablanca, Morocco 4 3% E 4 3% 4 2% 3 1% 1 2% 6 1% * 1% 7 2% 5 2% 2 1% Tel Aviv, Israel 7 1% 5 2% 2 1% 3 2% 1 1% 3 2% 1 1% 3 2% 3 1% 5 2% 3 1% 2 1% 2 2% 3 2% 5 2% 2 1% 1 2% 6 1% 2 3% 5 1% Warsaw, Poland 7 1% 3 1% 4 2% 3 2% 1 * 2 3% 3 2% 1 1% 3 1% 4 2% 5 2% 1 1% 1 1% 3 1% 4 2% ‐ ‐ 7 2% 1 1% 6 1% 4 2% Seoul, South Korea 6 1% 4 2% 2 1% 2 1% 4 2% E 3 2% 7 2% U 3 1% 1 1% * * 2 1% 4 2% 3 1% 3 1% 1 * 2 2% 2 1% 1 2% 5 1% 2 3% 4 1% 5 2% 1 1% 5 1% 2 1% 3 1% 3 2% 2 1% * * ‐ ‐ 1 1% 4 2% 3 1% 2 1% 1 * 1 1% 3 1% 2 1% 1 2% 4 1% 4 1% 1 1% 5 1% 3 1% 2 1% 1 1% * * 1 2% 3 1% 1 * 3 1% 2 1% 1 1% 1 1% 2 1% 3 1% 4 1% 1 1% 4 1% 2 1% 3 2% Kuala Lumpur, Malaysia 4 1% 3 1% 1 * 4 2% E 2 1% 2 4% Q 1 2% 3 1% Mumbai, India 4 3% K 3 2% K 3 2% 4 2% Shanghai, China 1 1% 2 1% 1 1% 2 1% 2 1% 3 1% 1 1% 2 1% 1 1% 2 1% 2 1% 2 1% 1 2% 4 1% 2 1% 4 1% 1 * Jakarta, Indonesia 4 1% * * 2 1% 2 1% * * 1 1% 1 * 3 1% 4 1% 1 * 3 1% * * 1 1% 3 1% 1 1% 1 2% 3 1% 3 1% 4 1% 1 * Tehran, Iran 4 1% 4 2% B 4 1% 2 3% S 1 2% 1 * 3 1% 1 1% * * 1 1% 1 1% 2 1% 2 1% 2 1% ‐ ‐ * 1% 4 1% 1 2% 3 1% 3 1% 1 1% 2 1% 1 * 2 1% 1 1% * * 1 2% 1 * 1 * 2 1% 1 * 2 1% 2 1% K 1 1% 2 1% 3 1% 3 2% K * * 2 1% Guangzhou, China 2 1% 1 * 2 * 3 1% ‐ ‐ 1 1% 1 * 1 * 1 * 1 * * * 1 * 1 * 1 * 1 * ‐ ‐ 1 * 2 1% * * 1 2% S 1 1% 2 * 2 * 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 3% Q 1 2% Q ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 * 422 300% 772 300% 728 300% 163 300% 1337 300% 194 300% 1306 300% 976 300% 524 300% Mecca, Saudi Arabia Karachi, Pakistan Sigma Table of Contents 1 1% 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 1% 1 * ‐ ‐ 1 * 1 * 1 1% 1 1% K ‐ ‐ 1500 300% 742 300% 758 300% 547 300% 473 300% 480 300% 243 300% 628 300% 629 300% 899 300% 601 300% 697 300% 381 300% 10 2% 7 2% 1 * 1 * Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Argentina Total Argentina Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 464 457 167 37% 210 225 75 33% 254 232 91 39% 204 232 85 37% 139 124 39 32% Rome, Italy 123 27% 58 25% 37 30% 85 19% 72 32% B 38 17% 51 22% Cairo, Egypt 47 20% 47 20% 21 17% New York City, United States 84 18% 36 16% 48 21% 50 22% 19 15% Rio de Janeiro, Brazil 70 15% 40 18% 29 13% 10 8% Abu Dhabi, United Arab Emirates 63 14% 35 16% 27 12% 48 21% D 16 7% Madrid, Spain 61 13% 30 13% 31 13% 25 20% C 11 9% Tokyo, Japan 57 12% 33 15% 24 10% 41 18% D 32 14% Sydney, Australia 55 12% 31 14% 24 10% 18 8% Los Angeles, United States 51 11% 21 9% 31 13% London, United Kingdom 42 9% 16 7% 26 11% 40 17% DE 23 10% Mexico City, Mexico 42 9% 11 5% 7 6% 40 9% 23 10% 32 14% A 18 8% 24 10% Berlin, Germany 24 10% 9 8% Sao Paulo, Brazil 40 9% 15 7% 24 11% 21 9% Amsterdam, The Netherlands 35 8% 10 4% 16 7% 15 12% E 11 9% Toronto, Canada 34 8% 25 11% B 19 8% 15 7% 15 6% 7 5% Zurich, Switzerland 30 7% 13 6% 17 7% 9 4% 10 8% Hong Kong, China 22 5% 5 2% 13 6% 8 6% Mumbai, India 20 4% 7 3% 17 8% A 13 6% 10 4% 6 5% Casablanca, Morocco 18 4% 6 3% 12 5% 2 1% Moscow, Russia 17 4% 10 4% 7 3% 11 5% 8 7% C 5 4% Stockholm, Sweden 16 4% 3 1% 3 1% Cape Town, South Africa 16 3% 14 6% B 10 5% 6 2% 6 2% 13 11% 23 19% C 6 5% 11 9% 7 5% C 8 6% Osaka, Japan 15 3% 2 1% 6 5% 15 3% 11 5% 13 6% A 4 2% 6 2% Chicago, United States 8 4% 6 5% Auckland, New Zealand 12 3% 9 4% 3 1% 6 3% 4 3% Shanghai, China 11 3% 4 2% 7 3% 3 1% 5 4% Beijing, China 10 2% 6 3% 5 2% 4 2% 2 2% Kuala Lumpur, Malaysia 10 2% 8 4% 2 1% 4 2% 3 3% Bangkok, Thailand 10 2% 7 3% 4 2% 3 2% 6 5% Copenhagen, Denmark 10 2% 4 2% 6 3% 3 1% 3 3% Istanbul, Turkey 8 2% 5 2% 3 1% 3 1% 3 3% Washington, United States 8 2% 3 1% 5 2% 5 2% * * Boston, United States 8 2% 4 2% 2 1% 8 2% 7 3% B 4 2% 1 * Brussels, Belgium 4 2% 3 1% 1 1% Singapore, Singapore 8 2% 5 2% 3 1% 5 2% 2 2% Mecca, Saudi Arabia 8 2% 4 2% 4 2% 3 1% 2 1% Oslo, Norway 6 1% ‐ ‐ 4 2% * * Tel Aviv, Israel 6 1% 1 1% 6 3% A 5 2% 5 2% 1 1% Jakarta, Indonesia 6 1% 3 2% 3 1% 2 1% 4 3% Helsinki, Finland 6 1% 2 1% 3 1% 5 2% 1 1% Seoul, South Korea 5 1% 1 * 5 2% 4 2% 2 1% Guangzhou, China 5 1% 1 * 4 2% 2 1% 1 1% Budapest, Hungary 3 1% 2 1% 1 * * * 1 1% 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ 1370 300% 675 300% 695 300% 696 300% 371 300% Warsaw, Poland Sigma Table of Contents 50 to 64 E Low F Household Income Medium G 121 101 43 42% * 28 28% * 17 17% * 15 15% * 12 12% * 21 21% C* 10 10% * 11 11% * 14 14% * 6 6% * 8 8% * 11 10% * 7 7% * 4 4% * 8 8% * 13 13% * 11 11% C* 2 2% * 4 4% * 8 7% C* 1 1% * 7 7% C* 2 2% * 3 3% * * * * 2 2% * 3 3% * 5 5% * 3 3% * 1 1% * 3 3% * 1 1% * 3 3% * 2 2% * 4 4% * ‐ ‐ * 3 3% * 2 2% * 1 1% * ‐ ‐ * * * * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * 303 300% 213 246 91 37% 193 175 62 35% 69 28% 47 27% 55 22% 26 15% 55 23% G 40 16% 24 13% 21 8% 37 15% 24 14% 32 18% F 19 11% 30 12% 22 13% 31 12% 18 10% 31 12% 19 11% 20 8% 18 10% 25 10% 15 9% 24 10% 13 8% 27 11% 12 7% 14 6% 19 11% 17 7% 15 9% 13 5% 15 9% 11 4% 9 5% 13 5% 6 4% 9 4% 7 4% 11 5% 5 3% 6 2% 6 3% 4 2% 8 3% 11 6% F 5 3% 9 4% 6 3% 6 2% 6 3% 6 3% 4 2% 4 2% 4 2% 2 1% 5 2% 8 5% F 4 2% 3 1% 6 4% 3 1% 3 2% 4 1% 3 2% 2 1% 6 3% 3 1% 3 2% 3 1% 4 2% 4 2% 3 2% 2 1% 3 2% 5 2% 1 * 3 1% 3 2% 2 1% 3 2% 5 2% 1 * ‐ ‐ 3 1% 5 3% F ‐ ‐ 2 1% ‐ ‐ 739 300% 524 300% High H 58 36 14 39% * 7 20% * 4 12% * 5 14% * 6 18% * 10 28% F* 6 16% * 4 13% * 7 19% * 2 5% * 5 14% * 2 7% * 3 8% * 1 2% * 2 6% * 2 6% * 1 4% * 2 6% * * 1% * 2 7% * 1 2% * 4 12% FG* 1 2% * 2 5% * ‐ ‐ * * 1% * 1 2% * 2 5% * 1 2% * 1 4% * 1 2% * 3 7% FG* 1 3% * ‐ ‐ * 1 3% * ‐ ‐ * * 1% * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 107 300% Low K Education Medium L High M 167 147 64 44% J 40 27% 297 310 103 33% 178 295 105 36% 147 110 41 37% 139 51 20 39% 236 214 78 36% 228 243 89 37% 83 27% 82 28% 27 24% 14 28% 65 30% 58 24% 28 19% 58 19% 56 19% 22 20% 8 15% 42 20% 43 18% 23 16% 61 20% 54 18% 22 20% 8 16% 34 16% 50 21% 19 13% 50 16% 43 14% 21 19% 6 12% 30 14% 40 17% Marital Status Married Other I J 38 26% J 12 8% Chief Income Earner Yes No N O 24 8% 34 12% 20 18% 8 16% 31 14% 32 13% 44 15% 12 11% 5 10% 22 10% 39 16% 21 14% 50 16% I 36 11% 39 13% 13 12% 5 10% 25 12% 32 13% 18 12% 37 12% 33 11% 15 14% 7 14% 30 14% 25 10% 7 4% 45 14% I 30 10% 37 13% 11 10% 3 6% 17 8% 34 14% 16 6% 20 8% 27 9% 14 6% 29 12% 10 7% 31 10% 34 11% L 27 9% 10 19% K 4 8% 22 10% 15 10% 16 15% K 4 4% 10 9% 3 7% 18 8% 23 9% 8 6% 32 10% 1 2% 15 7% 24 10% 23 7% 34 12% LM 20 7% 5 4% 12 8% 2 4% 19 9% 16 6% 15 10% 20 6% 23 8% 1 3% 21 10% 14 6% 12 8% 12 8% 18 6% 16 5% 13 12% M 10 9% M 8 7% 11 4% 18 6% 16 5% 4 4% 6 11% K 2 4% 19 9% 5 3% 5 2% 5 3% 15 5% 15 5% 4 3% 1 3% 8 4% 17 7% N 11 5% 8 5% 11 3% 9 3% 5 5% 4 7% 13 6% 5 2% 5 3% 12 4% 9 3% 6 5% 2 4% 8 4% 9 4% 8 6% 8 3% 8 3% 5 5% 3 5% 11 5% 5 2% 4 3% 12 4% 12 4% 2 2% 2 3% 8 4% 8 3% 4 3% 11 3% 13 4% 1 1% 1 1% 7 4% 7 3% 3 2% 12 4% 12 4% 2 1% 1 2% 6 3% 8 3% 3 2% 9 3% 9 3% 1 1% 8 3% 10 3% 10 3% 1 1% 3 5% L 1 2% 5 2% 2 1% 7 3% 5 2% 8 5% J 4 3% 3 1% 6 2% 2 2% 2 4% 6 3% 4 2% 6 2% 9 3% 1 1% 1 2% 7 3% 4 1% 3 2% 8 2% 5 2% 3 3% 2 4% 1 1% 3 2% 7 2% 5 2% 3 3% 2 4% 9 4% O 5 2% 3 6% K 1 3% 3 1% 5 2% 4 2% 4 2% 2 2% 6 2% 2 1% 3 3% 1 1% 7 2% 5 2% 1 1% 5 2% 1 * 7 2% 7 2% 1 1% ‐ ‐ 4 2% 4 2% 2 1% 6 2% 3 1% 3 3% 1 3% 5 2% 3 1% 1 1% 6 2% 5 2% 1 1% 1 3% 1 1% 6 2% 2 2% 5 2% 5 2% 1 1% 2 4% 5 2% 2 1% ‐ ‐ 6 2% 3 1% 2 2% 1 2% 3 1% 3 1% 3 2% 3 1% 3 1% 2 2% 1 1% 1 * 5 2% 4 3% 2 1% 5 2% 1 1% * 1% 4 2% 2 1% 2 1% 4 1% 3 1% 2 1% 1 2% 1 1% 5 2% ‐ ‐ 5 2% 3 1% 2 2% ‐ ‐ 2 1% 4 2% 2 2% 2 1% 3 1% 1 1% ‐ ‐ 1 * 4 2% 2 2% 1 * 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 2 1% 2 1% ‐ ‐ 1 3% KL ‐ ‐ ‐ ‐ 2 1% 440 300% 930 300% 886 300% 331 300% 153 300% 642 300% 728 300% Business Owner Yes No P Q 54 50 19 38% * 10 19% * 13 26% * 10 19% * 4 7% * 11 22% * 7 15% * 8 17% * 7 13% * 2 5% * 11 22% Q* 2 4% * 2 4% * 2 5% * 2 5% * 5 10% * 2 4% * 5 10% * * 1% * 1 2% * 1 2% * * 1% * ‐ ‐ * 4 7% * 2 4% * 2 5% * 3 5% * 2 4% * * 1% * * 1% * * 1% * 2 4% * ‐ ‐ * 3 5% * 1 2% * * 1% * * 1% * 2 3% * ‐ ‐ * 2 3% * 1 2% * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 151 300% 410 406 148 36% 114 28% 72 18% 74 18% 66 16% 52 13% 54 13% 48 12% 48 12% 49 12% 31 8% 40 10% 38 9% 37 9% 33 8% 30 7% 28 7% 17 4% 19 5% 17 4% 16 4% 16 4% 16 4% 11 3% 13 3% 10 2% 9 2% 9 2% 10 2% 10 2% 10 2% 6 1% 8 2% 5 1% 7 2% 7 2% 7 2% 5 1% 6 2% 4 1% 5 1% 4 1% 5 1% 3 1% 2 * 1219 300% Senior Executive/Decision Yes No R S 76 63 24 37% * 12 19% * 12 19% * 10 16% * 5 8% * 16 26% S* 11 17% * 10 16% * 10 16% * 3 5% * 12 19% S* 3 5% * 3 4% * 2 3% * 4 6% * 4 6% * 3 5% * 7 11% S* 3 5% * 3 5% * 2 4% * 4 7% * ‐ ‐ * 4 6% * ‐ ‐ * 3 4% * 3 5% * 2 3% * * 1% * 2 2% * 1 1% * 3 4% * 1 1% * 1 1% * 1 2% * * 1% * 1 1% * 2 2% * 1 1% * ‐ ‐ * 1 2% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 190 300% Employment Status Total Non T U 388 393 143 36% 311 275 96 35% 153 181 71 39% 111 28% 78 28% 45 25% 73 19% 57 21% 29 16% 74 19% 45 16% 40 22% 64 16% 37 13% 33 18% 46 12% 46 17% 17 9% 50 13% 27 10% 47 12% 32 12% 34 19% T 25 14% 45 11% 37 14% 18 10% 48 12% 18 7% 30 8% 29 11% 33 18% T 13 7% 39 10% 20 7% 23 12% 38 10% 20 7% 20 11% 38 10% 20 7% 19 11% 31 8% 27 10% 8 4% 30 8% 24 9% 10 5% 27 7% 23 9% 7 4% 15 4% 13 5% 9 5% 17 4% 13 5% 7 4% 15 4% 16 6% U 9 3% 2 1% 15 4% 12 3% 13 5% 3 2% 16 4% 12 4% 4 2% 8 5% 11 3% 11 4% 4 2% 15 4% 8 3% 7 4% 10 2% 6 2% 6 4% 8 2% 7 2% 5 3% 9 2% 8 3% 3 1% 10 3% 9 3% 2 1% 9 2% 10 3% 1 * 9 2% 5 2% 5 3% 6 1% 6 2% 2 1% 7 2% 3 1% 5 3% 7 2% 4 1% 4 2% 7 2% 7 2% 1 * 7 2% 6 2% 2 1% 7 2% 6 2% 1 1% 5 1% 3 1% 3 2% 5 1% 4 1% 2 1% 6 2% 4 1% 2 1% 5 1% 2 1% 3 2% 4 1% 1 * 5 3% 2 1% 5 1% 2 1% 3 1% 3 1% * * 2 * ‐ ‐ 2 1% 1180 300% 826 300% 544 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Australia Total Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 851 425 120 28% 365 214 58 27% 486 211 63 30% 267 172 52 30% 296 132 33 25% 288 121 35 28% 169 86 22 25% 424 225 58 26% 47 27% 37 28% 33 27% 16 19% 48 28% E 25 15% 29 22% 19 16% 15 18% 64 29% F 52 23% 258 114 40 36% G 37 32% F 28 25% 28 21% 16 18% 45 20% Marital Status Married Other I J Low K Education Medium L High M Australia Chief Income Earner Yes No N O 435 192 55 29% 416 233 66 28% 258 111 32 29% 255 250 66 26% 52 27% 65 28% 28 26% 68 27% 338 65 23 36% L 21 33% 444 219 63 29% 407 206 58 28% 46 24% 50 21% 17 15% 43 22% 48 20% 27 25% 15 24% K 16 25% 40 18% 30 26% 64 26% K 47 19% 50 23% 47 22% 67 33% N 56 27% N 43 21% Paris, France 118 28% 43 20% Rome, Italy 96 23% 35 16% London, United Kingdom 91 21% 48 22% 75 35% A 61 29% A 43 20% Abu Dhabi, United Arab Emirates 56 13% 23 11% 33 16% 22 13% 18 14% 38 31% CD 16 13% 13 15% 32 14% 12 10% 25 13% 31 13% 15 13% 36 14% 6 9% 33 15% 23 11% Toronto, Canada 54 13% 30 14% 24 12% 17 10% 20 15% 17 14% 11 13% 31 14% 12 11% 28 15% 26 11% 12 11% 36 14% 6 9% 29 13% 26 12% Tokyo, Japan 53 13% 27 13% 26 12% 28 16% 13 10% 12 10% 11 12% 29 13% 14 13% 19 10% 34 15% 12 11% 33 13% 9 13% 26 12% 27 13% Auckland, New Zealand 50 12% 26 12% 25 12% 16 9% 15 12% 19 16% 15 17% 23 10% 13 11% 23 12% 28 12% 21 10% 29 14% 48 11% 25 12% 24 11% 19 11% 14 11% 14 12% 10 12% 26 12% 12 10% 24 13% 24 10% 30 12% M 24 10% 4 6% Los Angeles, United States 5 7% 27 13% 21 10% Amsterdam, The Netherlands 43 10% 21 10% 22 10% 12 9% 8 7% 9 10% 26 11% 9 8% 15 8% 28 12% 29 12% 5 8% 25 11% 18 9% Singapore, Singapore 42 10% 25 12% 17 8% 23 13% E 10 6% 17 15% M 20 18% LM 9 8% 13 10% 19 15% C 7 5% 11 12% 17 8% 14 12% 16 7% 14 12% 24 10% 5 7% 20 9% 22 10% 5 6% 24 11% 9 8% 26 13% J 13 7% 25 11% 9 8% 23 11% 15 7% 9 10% 16 7% 9 8% 11 5% 24 10% 8 7% 26 11% M 20 8% 3 4% 6 5% 6 10% 19 9% 15 7% Bangkok, Thailand 38 9% 20 9% 18 9% 16 9% Berlin, Germany 34 8% 19 9% 15 7% Hong Kong, China 34 8% 20 9% 14 7% 18 10% E 11 6% 13 10% 10 8% 6 7% 20 9% 7 6% 18 9% 16 7% 8 7% 21 8% 5 8% 18 8% 15 7% Rio de Janeiro, Brazil 31 7% 18 9% 13 6% 12 7% 13 10% 6 5% 5 6% 18 8% 9 8% 11 6% 21 9% 9 8% 15 6% 7 11% 18 8% 13 6% Cairo, Egypt 27 6% 12 5% 15 7% 11 7% 6 5% 10 8% 9 10% 12 5% 6 6% 10 5% 17 7% 6 5% 17 7% 4 6% 16 7% 11 6% 16 12% E 11 8% Osaka, Japan 26 6% 14 7% 12 6% 8 6% 6 7% 14 6% 6 5% 10 5% 17 7% 7 6% 15 6% 4 6% 11 5% 15 7% 25 6% 12 6% 13 6% 15 9% D 12 7% 4 3% Madrid, Spain 6 5% 6 5% 6 7% 14 6% 5 4% 12 6% 13 5% 6 6% 13 5% 5 8% 13 6% 11 6% Stockholm, Sweden 24 6% 8 4% 10 6% 8 6% 6 5% 6 7% 14 6% 5 4% 8 4% 17 7% 7 6% 14 6% 3 5% 15 7% 10 5% Zurich, Switzerland 23 5% 17 8% B 12 5% 12 6% 6 3% 6 5% 6 7% 11 5% 6 5% 10 5% 13 6% 8 8% 12 5% 3 5% 12 5% 11 5% Beijing, China 22 5% 13 6% 9 4% 6 3% 11 8% C 5 4% 12 6% 6 5% 12 6% 10 4% 3 3% 16 6% 3 5% 13 6% 9 5% 20 5% 13 6% 7 4% 6 4% 6 5% 11 9% C 8 6% 4 4% Washington, United States 4 5% 13 6% 3 3% 10 5% 11 5% 5 5% 12 5% 3 5% 12 6% 8 4% Copenhagen, Denmark 19 5% 13 6% 6 3% 4 2% 4 3% 3 4% 12 6% 4 3% 10 5% 10 4% 4 3% 13 5% 3 5% 10 5% 9 5% * 1% 7 3% 11 6% J 4 2% 5 4% 7 3% 2 2% 3 2% 5 2% 6 5% F 3 3% 3 1% 5 5% 9 4% 2 1% 10 4% 1 2% 7 3% 10 5% N 6 3% Kuala Lumpur, Malaysia 14 3% 4 2% 9 4% 7 4% 4 3% 11 9% CD 3 2% Moscow, Russia 13 3% 8 4% 5 2% 3 2% 7 5% 3 2% Istanbul, Turkey 13 3% 5 2% 8 4% 4 2% 4 3% 4 4% 3 3% 6 3% 4 4% 8 4% 5 2% 3 3% 7 3% 3 5% 7 3% 6 3% Shanghai, China 12 3% 9 4% 4 2% 6 3% 3 2% 4 3% 4 4% 4 2% 5 4% 5 3% 8 3% 5 4% 4 2% 8 4% 4 2% Seoul, South Korea 11 3% 6 3% 5 3% 2 2% ‐ ‐ 3 3% 8 4% 1 1% 1 * 8 3% 6 3% 6 3% 11 3% 6 3% 5 3% 2 2% 3 3% 2 1% 3 3% 5 3% 4 3% 6 2% 2 3% 6 3% 6 3% Budapest, Hungary 11 3% 7 3% 4 2% 3 2% 4 3% 4 3% 5 6% G 1 1% 11 5% I 6 2% 2 1% Buenos Aires, Argentina 9 5% E 6 3% 3 5% L 1 2% 7 3% 3 2% 3 1% 2 2% 6 3% 3 4% 5 2% 6 3% Casablanca, Morocco 11 2% 6 3% 4 2% 7 4% 2 2% 2 2% 2 2% 7 3% 2 2% 9 4% J 6 3% Boston, United States 9 2% 7 3% 2 1% 3 2% 3 3% 2 2% 5 2% * * 1 1% Oslo, Norway 9 2% 5 2% 4 2% 4 3% 2 2% 2 2% 4 4% H 2 2% 6 3% 1 1% 5 2% 4 2% 2 2% 7 3% 1 1% 3 1% 8 4% 8 3% I 4 2% 1 1% 7 3% * * 1 * 3 3% 4 2% 1 2% 8 4% O 2 1% Brussels, Belgium 8 2% 5 2% 3 1% 4 2% 3 2% 2 2% * 1% 5 2% 2 2% 2 1% 6 2% 3 3% 4 1% 1 2% 5 2% 7 3% N 3 1% Chicago, United States 8 2% 4 2% 4 2% 5 3% 1 1% 2 2% 2 3% 5 2% * * 3 2% 5 2% 2 2% 4 2% 1 2% 5 2% 3 1% Cape Town, South Africa 8 2% 5 2% 3 1% 2 1% 4 3% 2 1% 2 2% 2 1% 4 3% 4 2% 3 1% 1 1% 4 2% 2 3% 5 2% 3 1% Mexico City, Mexico 8 2% 4 2% 4 2% 2 2% * * 2 2% 3 1% 3 2% 2 1% 6 3% 3 1% * 1% 4 2% 4 2% 5 2% Mumbai, India 6 1% 3 2% 3 1% 6 3% E 3 2% 1 1% 1 1% 2 2% 3 2% 1 1% 4 2% 2 1% 5 4% LM ‐ ‐ 2 1% 5 1% 3 2% 2 1% 1 * 3 2% 1 1% 1 1% 2 1% 2 2% 4 2% 1 1% 2 2% 2 1% 2 2% K 1 1% 4 2% Sao Paulo, Brazil 3 1% 2 1% Warsaw, Poland 5 1% 3 1% 2 1% 1 1% 2 1% 2 2% 1 * 2 2% 1 1% 4 2% 2 2% 2 1% 1 2% 4 1% 1 * 3 2% 2 1% 1 1% 2 1% 2 1% 1 1% 3 2% 1 * 2 1% 2 1% 1 2% 5 2% O 1 1% * * Helsinki, Finland 3 3% G 1 2% 3 1% Tehran, Iran 4 1% * * 3 2% 1 1% ‐ ‐ ‐ ‐ 4 2% 1 1% 2 1% 3 1% ‐ ‐ 3 1% 2 1% 3 1% Jakarta, Indonesia 3 1% 4 2% B * * 2 1% 2 1% * * * * ‐ ‐ 2 1% * * 3 1% * * 1 1% 2 1% 1 1% K ‐ ‐ 1 * 2 1% Guangzhou, China 2 1% 2 1% * * * * 2 1% * * * * * * 2 1% 2 1% * * 1 1% 1 * * 1% 1 * 1 1% ‐ ‐ * 1% L * 1% 1 * 1 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ * * * * ‐ ‐ 750 300% 194 300% 656 300% 619 300% Mecca, Saudi Arabia 2 * 1 * 1 1% 1 1% 1 1% * * 1 1% 1 * ‐ ‐ 1 * 1 * Tel Aviv, Israel 2 * 1 * 1 * * * 1 1% * * * * 1 * 1 1% 1 * 1 * Karachi, Pakistan * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * 1 1% L 1 1% L ‐ ‐ 1276 300% 642 300% 634 300% 517 300% 395 300% 364 300% 258 300% 676 300% 342 300% 575 300% 700 300% 332 300% Sigma Table of Contents Business Owner Yes No P Q 115 55 16 28% * 17 30% * 11 19% * 12 22% * 7 13% * 6 12% * 6 12% * 8 15% * 7 13% * 4 8% * 7 14% * 5 10% * 4 7% * 7 13% * 5 9% * 3 5% * * * * 5 8% * 2 4% * 2 4% * 1 2% * 3 6% * 3 5% * 1 1% * 2 4% * 2 3% * 2 4% * * * * 1 2% * 1 3% * 1 1% * 1 2% * * * * 1 3% * 1 1% * 1 2% * 1 2% * 2 3% * 1 2% * * 1% * 1 2% * * * * 1 2% * * 1% * ‐ ‐ * * * * ‐ ‐ * 165 300% 736 370 105 28% 101 27% 85 23% 79 21% 49 13% 48 13% 47 13% 42 11% 41 11% 39 10% 34 9% 33 9% 30 8% 26 7% 26 7% 24 7% 26 7% P 20 5% 22 6% 21 6% 21 6% 17 5% 16 4% 13 3% 10 3% 11 3% 10 3% 11 3% 10 3% 10 3% 10 3% 8 2% 9 2% 7 2% 8 2% 6 2% 6 2% 4 1% 4 1% 5 1% 3 1% 4 1% 2 * 2 1% 2 * 1 * * * 1111 300% Senior Executive/Decision Yes No R S 143 65 19 29% * 19 30% * 12 19% * 11 17% * 9 13% * 9 14% * 8 12% * 6 9% * 6 10% * 7 11% * 9 14% * 4 6% * 7 11% * 6 10% * 7 11% * 2 4% * 2 3% * 5 7% * 4 7% * 2 3% * 5 7% * 4 6% * 3 5% * 1 1% * 2 4% * 2 3% * 2 4% * 3 5% * 1 2% * 2 3% * 1 2% * 1 2% * * * * 1 2% * * * * 2 2% * 2 3% * 2 3% * 1 2% * * 1% * 1 2% * * * * 1 2% * * * * ‐ ‐ * * * * ‐ ‐ * 195 300% METRO V NON‐METRO W VIC/TAS X Region NSW/ACT Y QLD Z SA/NT a WA b 708 360 102 28% Employment Status Total Non T U 559 273 85 31% 292 152 36 23% 576 269 73 27% 275 156 47 30% 98 27% 74 27% 43 29% 79 30% 38 24% 250 121 29 24% b 36 30% 280 139 51 36% Xb 41 29% 170 87 27 31% b 20 23% 84 23% 58 21% 38 25% 64 24% 32 20% 26 21% 79 22% 55 20% 35 23% 59 22% 31 20% 23 19% 35 25% a 26 18% 22 25% a 19 22% 48 13% 39 14% 18 12% 41 15% 15 10% 14 11% 16 12% 12 13% 45 13% 36 13% 18 12% 35 13% 19 12% 19 16% 15 11% 11 12% 46 13% 36 13% 17 11% 38 14% 15 10% 16 13% 15 11% 8 10% 44 12% 25 9% 27 10% 24 15% 12 10% 15 11% 13 14% 42 12% 32 12% 25 17% T 16 11% 32 12% 17 11% 14 12% 15 11% 10 12% 36 10% 31 11% 12 8% 24 9% 19 12% 12 10% 7 5% 33 9% 25 9% 17 11% 24 9% 18 11% 8 7% 16 11% 15 17% Y 8 9% 72 39 9 23% * 9 22% * 4 10% * 15 39% XYZb* 7 18% * 5 13% * 5 13% * 8 21% * 5 13% * 2 6% * 4 10% * 4 10% * 3 8% * 2 5% * 3 7% * 2 5% * 4 10% * ‐ ‐ * 3 8% * 2 5% * 2 5% * 2 4% * 2 5% * * 1% * 2 5% * ‐ ‐ * 2 4% * * 1% * 1 4% * 1 3% * * * * ‐ ‐ * 1 2% * 1 1% * 1 2% * 1 3% * ‐ ‐ * 1 3% * ‐ ‐ * 1 3% * 1 3% * ‐ ‐ * * 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * 117 300% 79 39 4 11% * 12 30% * 9 22% * 7 19% * 8 20% * 5 13% * 9 22% YZ* 3 7% * 4 10% * 6 16% Y* 6 15% * 3 7% * 4 9% * 3 7% * 3 8% * * 1% * 6 15% XZ* 1 2% * 1 3% * 2 5% * 1 2% * 2 6% * 5 13% XY* 1 2% * 1 3% * 1 3% * 1 2% * 2 6% * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * 2 5% Z* 2 4% * * 1% * * 1% * 1 2% * 1 2% * * 1% * * * * * 1% * ‐ ‐ * 1 3% Y* * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * 118 300% 34 10% 25 9% 13 8% 24 9% 15 9% 13 11% 10 7% 8 9% 27 8% 23 9% 11 7% 23 9% 11 7% 10 8% 10 7% 7 9% 27 8% 22 8% 11 7% 23 9% 10 7% 3 3% 24 9% 7 5% 22 8% 10 6% 13 11% Z 7 6% 13 9% 24 7% 25 7% 18 7% 9 6% 11 4% 25 7% 14 5% 12 8% 15 6% 16 10% V 11 7% 5 4% 20 6% 16 6% 9 6% 16 6% 9 6% 8 7% 20 6% 19 7% 5 4% 4 2% 21 6% 16 6% 7 5% 21 8% W 16 6% 17 5% 13 5% 9 6% 16 5% 14 5% 7 4% 16 5% 13 5% 6 4% 5 4% 12 8% 6 7% 14 10% X 9 6% 6 7% 3 3% 5 6% 9 8% 11 8% a 6 5% 7 5% 6 5% 9 7% 4 5% 10 4% 12 8% 5 4% 6 4% 8 9% 11 4% 9 6% 3 2% 11 4% 8 5% 4 4% 10 7% X 4 3% 4 4% 4 5% 3 4% 13 4% 9 3% 5 3% 7 2% 7 4% 3 2% 5 3% 5 6% 10 3% 7 3% 6 4% 7 2% 6 4% 3 3% 4 3% 3 3% 11 3% 8 3% 5 3% 9 3% 4 3% 3 2% 6 4% 3 3% 10 3% 6 2% 6 4% 1 1% 6 5% 4 3% 1 1% 8 2% 8 3% 3 2% 11 4% W 5 2% 6 4% 5 4% 2 2% 1 2% 10 3% 6 2% 5 4% 7 3% 4 3% 4 3% 2 2% 4 4% 9 3% 8 3% 3 2% 7 3% 4 3% 5 4% 4 3% 1 1% 3 3% 9 3% 4 2% 6 4% 5 2% 5 3% 5 4% 2 2% 8 2% 4 1% 5 4% 5 2% 4 3% 4 4% 4 3% * * 8 2% 4 1% 5 3% 4 2% 4 3% 4 3% 2 1% * * 7 2% 5 2% 3 2% 6 2% 2 1% 2 2% 2 1% 2 2% 8 2% 6 2% 2 1% 4 2% 4 2% 2 2% 3 2% 2 3% 6 2% 5 2% 2 2% 5 2% 3 2% 2 2% 2 2% 2 2% 6 2% 4 1% 4 3% 6 2% 2 1% 3 2% 3 2% 1 1% 4 1% 5 2% 1 1% 5 2% 1 1% 2 2% 1 1% 1 1% 4 1% 4 2% 1 * 3 1% 3 2% 2 1% 2 2% 1 1% 5 1% 2 1% 3 2% 2 1% 3 2% 1 1% 2 1% 1 1% 3 1% 3 1% 2 1% 3 1% 2 1% 2 1% 2 1% * * 4 1% 1 * 2 1% 2 2% 2 2% * * 1 2% 3 1% * * 2 1% ‐ ‐ ‐ ‐ 1 * 1 1% * * * * 2 2% * * 2 * 1 * 3 2% T 2 1% 2 1% 2 1% * * 2 1% * * 1 1% * * 2 1% 1 1% ‐ ‐ 1 * 2 1% ‐ ‐ * * 1 1% 1 1% 1 1% ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 1081 300% 819 300% 456 300% 807 300% 469 300% 363 300% 418 300% 260 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X,Y/Z Minimum Base: 30 (**), Small Base: 100 (*) Belgium Total Belgium Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 476 462 138 30% 240 233 72 31% 236 229 66 29% Paris, France 105 23% 56 24% London, United Kingdom 89 19% 46 20% Rome, Italy 79 17% Sydney, Australia Los Angeles, United States Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 156 150 41 27% 150 137 33 24% 169 173 40 23% 194 183 58 31% 49 21% 170 175 64 37% E 38 22% 32 21% 35 26% 37 22% 46 25% 43 19% 41 23% 29 19% 19 14% 27 15% 39 21% 39 17% 40 18% 31 17% 16 12% 33 19% 26 14% 78 17% 44 19% 34 15% 24 14% 33 22% E 27 18% 49 11% 24 10% 26 11% Rio de Janeiro, Brazil 46 10% 19 8% 27 12% 26 15% E 22 13% 18 12% E 11 8% Berlin, Germany 45 10% 24 10% 21 9% 14 8% 13 9% Madrid, Spain 44 9% 10 4% 15 8% 27 20% 23 13% 36 20% 6 4% 18 10% 19 11% 13 9% 15 9% 22 12% 18 13% 18 10% 14 8% 13 9% 16 12% 23 13% 14 7% Cape Town, South Africa 38 8% 20 9% 34 15% A 18 8% 13 7% 12 8% 13 9% 16 9% 16 9% Stockholm, Sweden 37 8% 17 7% 20 9% 17 10% 12 8% 7 5% 13 8% 11 6% Abu Dhabi, United Arab Emirates 36 8% 15 7% 21 9% 12 7% 9 6% 15 11% 18 10% 12 7% Toronto, Canada 36 8% 23 10% 13 6% 7 4% 13 9% 14 8% 16 9% Oslo, Norway 35 8% 17 7% 18 8% 15 9% 11 7% 15 11% C 9 6% 17 10% 12 7% Copenhagen, Denmark 34 7% 14 6% 19 9% 11 6% 11 8% 12 9% 12 7% 17 9% Amsterdam, The Netherlands 33 7% 22 9% 12 5% 9 5% 13 9% 11 8% 13 7% 16 9% Auckland, New Zealand 32 7% 14 6% 17 7% 11 6% 9 6% 11 8% 11 6% 16 9% Bangkok, Thailand 30 6% 16 7% 14 6% 8 5% 11 7% 10 8% 13 8% 12 6% Istanbul, Turkey 29 6% 14 6% 14 6% 8 5% 9 6% 12 9% 8 5% 5 3% Cairo, Egypt 27 6% 14 6% 13 6% 9 6% 3 2% 9 5% 10 6% Beijing, China 25 5% 13 6% 12 5% 15 9% E 8 4% 8 5% 9 7% 9 5% 11 6% Tokyo, Japan 24 5% 11 5% 13 6% 11 6% 8 5% 6 4% 8 5% 10 6% Zurich, Switzerland 24 5% 11 5% 13 6% 8 4% 12 8% 5 4% 6 3% 5 3% Washington, United States 21 5% 10 4% 12 5% 7 4% 11 7% 3 2% 16 9% GH 12 7% Helsinki, Finland 20 4% 10 4% 10 4% 3 2% 7 5% 11 7% Shanghai, China 19 4% 4 2% 7 4% 8 6% 4 2% 12 6% Moscow, Russia 19 4% 15 7% B 11 5% 10 7% C 4 2% 8 3% 9 5% 4 2% 6 4% 3 1% Hong Kong, China 18 4% 7 3% 11 5% 5 3% 8 5% 5 4% 10 6% 11 6% F 6 3% Singapore, Singapore 17 4% 10 4% 8 3% 6 3% 8 5% 4 3% 6 3% 7 4% Mexico City, Mexico 17 4% 4 2% 12 5% 4 2% 3 2% 10 7% 10 6% 4 2% 7 4% Kuala Lumpur, Malaysia 16 4% 10 4% 7 3% 8 5% 3 2% 5 4% 3 2% 11 6% Budapest, Hungary 16 3% 6 3% 10 4% 4 2% 3 2% 9 7% 6 4% 6 3% Mumbai, India 14 3% 7 3% 7 3% 5 3% 6 4% 3 2% 6 3% 2 1% Buenos Aires, Argentina 13 3% 3 1% 10 5% 6 3% 3 2% 4 3% 2 1% 6 3% Osaka, Japan 13 3% 10 4% 2 1% 8 4% 4 3% 1 1% 2 1% 7 4% Casablanca, Morocco 12 3% 4 2% 8 4% ‐ ‐ 5 3% 11 2% 7 3% 4 2% 8 4% 7 5% C 1 1% 5 3% Warsaw, Poland 6 4% C 2 2% 2 1% Boston, United States 10 2% 7 3% 3 1% 3 1% 2 2% 5 4% Jakarta, Indonesia 8 2% 5 2% 3 1% 4 2% 1 1% 3 2% 9 5% GH 8 5% GH 4 2% Sao Paulo, Brazil 7 1% 2 1% 5 2% 3 1% 1 1% 3 2% 2 1% 3 2% Mecca, Saudi Arabia 6 1% 3 1% 4 2% 3 2% 3 2% ‐ ‐ 4 2% 1 1% Chicago, United States 5 1% 3 1% 2 1% 2 1% 2 1% 1 1% 2 1% 2 1% Tel Aviv, Israel 5 1% 4 2% 1 * 3 2% 1 1% 1 * ‐ ‐ 1 * Seoul, South Korea 3 1% 3 1% ‐ ‐ 1 1% 1 1% 2 1% 1 1% 2 1% 2 1% 4 2% Karachi, Pakistan 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * Tehran, Iran 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 * 1385 300% 698 300% 688 300% 526 300% 449 300% 410 300% 519 300% 549 300% Sigma Table of Contents High H 113 106 40 38% F* 22 21% * 23 22% * 21 20% * 19 18% * 12 12% * 9 9% * 13 12% * 8 7% * 7 6% * 12 12% * 7 6% * 7 6% * 6 6% * 6 5% * 4 4% * 5 5% * 5 4% * 15 14% FG* 7 7% * 5 5% * 6 6% * 2 2% * 3 3% * 4 3% * 3 3% * 5 5% * 2 2% * 4 4% * 2 2% * 2 2% * 3 3% * 6 6% G* 6 6% F* 4 4% * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% * 1 1% * 1 1% * 1 1% * 4 4% FG* 1 1% * ‐ ‐ * ‐ ‐ * 317 300% Marital Status Married Other I J 163 157 56 36% 313 305 81 27% 37 24% 68 22% 23 15% 66 22% 20 13% 59 20% 31 20% 47 15% 16 10% 33 11% 16 10% 31 10% 17 11% 28 9% 7 5% 16 10% 36 12% I 22 7% 13 8% 24 8% 22 14% J 12 8% 24 8% 8 5% 27 9% 10 6% 24 8% 10 6% 23 8% 15 5% 15 9% 17 5% 6 4% 24 8% 10 6% 18 6% 2 1% 12 7% 25 8% I 13 4% 12 8% 13 4% 3 2% 21 7% 8 5% 13 4% 7 4% 13 4% 5 3% 14 5% 8 5% 11 3% 11 7% J 7 5% 6 2% 10 3% 5 3% 12 4% 5 3% 12 4% 4 2% 12 4% 2 1% 12 4% 8 5% 5 2% 3 2% 10 3% 6 4% 7 2% 1 1% 11 3% 1 1% 9 3% 3 2% 5 2% 3 2% 4 1% 5 3% J 1 1% 1 * 4 1% 2 1% 3 1% 2 1% 1 * ‐ ‐ 1 * ‐ ‐ 1 * 471 300% 915 300% Low K 66 145 37 26% * 30 20% * 19 13% * 12 8% * 23 16% * 11 8% * 18 12% * 21 15% L* 12 8% * 17 12% * 13 9% * 18 13% M* 15 10% * 11 8% * 13 9% * 11 8% * 10 7% * 5 3% * 13 9% * 5 4% * 8 6% * 4 3% * 10 7% * 7 5% * 9 6% * 8 6% * 6 4% * 7 5% * 4 3% * 6 4% * 10 7% * 6 4% * 3 2% * 5 3% * 3 2% * 6 4% * 6 4% * 4 3% * 3 2% * 2 1% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 435 300% Education Medium L High M 255 178 57 32% 155 139 43 31% 313 290 78 27% 163 172 59 34% 36 20% 40 29% L 34 24% 77 26% O 64 22% 29 17% 51 18% 28 16% 27 15% 35 25% K 27 20% 48 17% 30 17% 25 14% 13 10% 26 9% 23 14% 18 10% 11 8% 23 8% 23 13% 11 6% 13 9% 25 9% 20 12% 17 10% 15 11% 26 9% 17 10% 36 20% 32 18% Chief Income Earner Yes No N O 25 15% 15 8% 6 5% 23 8% 16 9% 16 9% 7 5% 19 6% 18 11% 15 9% M 12 7% 3 2% 21 7% 15 9% 9 7% 22 7% 14 8% 13 7% 11 8% 22 8% 13 8% 15 8% 6 5% 24 8% 10 6% 11 6% 11 8% 26 9% 7 4% 15 9% 6 5% 22 7% 10 6% 14 8% 11 8% 22 8% 8 4% 9 5% 6 4% 15 5% 14 8% 10 6% 11 8% 18 6% 9 5% 11 6% 6 4% 15 5% 9 5% 11 6% 10 7% 12 4% 12 7% 11 6% M 6 3% 3 2% 12 4% 12 7% 9 6% 10 3% 11 7% 6 3% 5 4% 14 5% 6 3% 18 6% O 7 2% 6 4% 4 3% 6 3% 7 5% 1 1% 7 4% 4 3% 7 4% 6 5% 16 5% O 12 4% 5 3% 7 4% 4 3% 10 3% 7 4% 12 7% N 2 1% 5 3% 2 1% 9 3% 7 4% 6 3% 5 3% 10 3% 6 4% 3 2% 8 6% L 4 3% 12 4% 2 1% 5 3% 6 2% 8 5% 4 2% 6 4% 8 3% 5 3% 4 2% 3 2% 9 3% 4 2% 3 2% 2 2% 4 1% 8 4% 5 3% 2 1% 7 3% 3 2% 3 2% 3 2% 6 2% 2 1% 2 1% 3 2% 7 2% ‐ ‐ 2 1% 1 1% 4 2% 2 1% 5 3% 1 * 4 1% 2 1% 2 1% 3 2% 3 1% 3 1% 3 2% ‐ ‐ 3 1% 1 1% ‐ ‐ 1 1% 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ 534 300% 417 300% 870 300% 516 300% Business Owner Yes No P Q 23 19 4 23% ** 4 19% ** 4 22% ** 2 11% ** 6 30% ** 2 9% ** 2 11% ** 1 3% ** 4 20% ** 5 27% ** 2 11% ** 1 7% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 5% ** 2 8% ** 1 3% ** ‐ ‐ ** 3 14% ** 3 14% ** 1 3% ** 1 4% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 2 8% ** ‐ ‐ ** 2 9% ** ‐ ‐ ** 1 5% ** ‐ ‐ ** 3 14% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 10% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 58 300% 453 442 133 30% 102 23% 85 19% 77 17% 72 16% 48 11% 44 10% 45 10% 40 9% 33 7% 34 8% 35 8% 35 8% 35 8% 34 8% 33 8% 31 7% 28 6% 28 6% 27 6% 22 5% 22 5% 24 5% 21 5% 20 4% 18 4% 19 4% 18 4% 16 4% 17 4% 15 3% 16 4% 13 3% 13 3% 10 2% 12 3% 11 3% 10 2% 8 2% 7 1% 6 1% 5 1% 3 1% 3 1% 1 * 1 * 1327 300% Senior Executive/Decision Yes No R S 38 32 8 25% * 6 18% * 4 14% * 4 12% * 8 25% * 3 10% * 3 10% * 2 7% * 3 9% * 4 13% * 5 15% * 2 8% * 3 9% * 3 8% * 2 8% * ‐ ‐ * 1 3% * 2 5% * 2 7% * ‐ ‐ * 3 8% * 4 12% * 2 5% * 2 7% * 1 3% * 2 5% * 1 5% * 2 6% * 2 7% * 2 5% * 1 5% * 1 3% * 1 3% * 1 2% * 3 9% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 6% S* ‐ ‐ * 1 2% S* 1 2% S* 95 300% Employment Status Total Non T U North V 438 430 130 30% 311 286 89 31% 165 176 49 28% 235 231 75 32% 100 23% 68 24% 38 21% 49 21% 85 20% 58 20% 31 18% 45 19% 75 18% 57 20% 22 13% 39 17% 70 16% 54 19% 24 13% 46 20% 46 11% 24 8% 25 14% 29 12% 43 10% 28 10% 18 10% 26 11% 43 10% 19 7% 26 11% 41 9% 27 9% 26 15% T 17 10% 34 8% 18 6% 20 11% 22 10% 32 7% 23 8% 13 8% 24 10% 29 12% 34 8% 20 7% 17 9% 18 8% 33 8% 21 7% 15 8% 13 5% 32 7% 21 7% 14 8% 18 8% 32 7% 23 8% 11 6% 19 8% 33 8% 17 6% 16 9% 17 7% 31 7% 25 9% 7 4% 22 9% 28 6% 19 7% 10 6% 15 6% 26 6% 17 6% 11 7% 10 4% 27 6% 17 6% 10 6% 7 3% 22 5% 11 4% 14 8% 9 4% 21 5% 18 6% 7 4% 4 2% 23 5% 15 5% 9 5% 9 4% 19 4% 15 5% 6 3% 9 4% 19 4% 6 2% 12 5% 17 4% 13 5% 14 8% T 6 3% 17 4% 11 4% 8 5% 7 3% 16 4% 8 3% 9 5% 7 3% 15 3% 9 3% 8 5% 6 3% 15 4% 13 5% 4 2% 8 4% 15 6% WX 11 5% 15 3% 13 4% 4 2% 15 3% 7 3% 9 5% 5 2% 13 3% 11 4% 3 2% 7 3% 13 3% 12 4% 1 1% 7 3% 10 2% 8 3% 5 3% 5 2% 12 3% 8 3% 4 2% 6 3% 11 3% 5 2% 6 3% 1 1% 10 2% 4 1% 6 3% 5 2% 8 2% 5 2% 3 2% 2 1% 7 2% 5 2% 2 1% 4 2% 6 1% 3 1% 4 2% 1 * 5 1% 4 2% 1 * 4 2% 3 1% 5 2% ‐ ‐ 2 1% 3 1% 2 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ 1 * 1 * 1290 300% 857 300% 528 300% 694 300% Region Center W 109 103 26 25% * 21 21% * 20 19% * 22 21% * 12 12% * 7 6% * 13 13% * 7 6% * 7 7% * 10 10% * 6 5% * 12 11% * 8 8% * 13 12% X* 8 8% * 4 4% * 5 5% * 8 7% * 11 11% V* 8 7% * 5 5% * 7 7% V* 7 7% * 4 4% * 3 3% * 4 4% * 4 4% * 6 6% * 6 6% * 5 4% * ‐ ‐ * 3 3% * 2 2% * 5 5% * 5 5% * 3 3% * 5 5% V* 3 3% * ‐ ‐ * 1 1% * 4 4% V* ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 310 300% South X Language French Flemish Y Z 132 127 37 29% 238 227 62 27% 238 235 76 32% 34 27% 57 25% 49 21% 25 19% 44 20% 45 19% 19 15% 41 18% 39 16% 20 16% 30 13% 48 21% 14 11% 20 9% 29 12% 7 5% 19 9% 27 11% 12 9% 17 7% 28 12% 8 6% 15 7% 29 12% 6 5% 15 6% 24 10% 7 5% 12 5% 25 11% 7 6% 19 8% 18 7% 15 12% 11 5% 4 3% 25 11% Z 17 7% 7 5% 17 7% 17 7% 12 10% 17 7% 17 7% 5 4% 9 4% 7 6% 15 7% 23 10% Y 15 6% 18 8% 8 6% 17 8% 11 5% 12 10% V 11 9% 19 8% 8 4% 15 7% 10 4% 14 11% V 8 7% 20 9% Z 17 7% 7 3% 5 2% 8 7% 11 5% 10 4% 5 4% 8 3% 12 5% 10 8% V 8 6% 14 6% 5 2% 12 5% 7 3% 5 4% 10 5% 7 3% 5 4% 11 5% 6 3% 4 3% 9 4% 8 3% 1 1% 1 1% 2 2% 4 2% 15 6% Y 11 5% 5 4% 7 3% 7 3% 1 1% 6 3% 7 3% 2 2% 7 3% 5 2% 4 3% 7 3% 6 3% 4 4% 11 5% Z 5 2% 5 2% 6 5% VW 2 1% 6 3% 2 1% 3 1% 4 2% 1 1% 5 2% 1 * 1 1% 1 1% 4 2% 2 1% 1 * 2 1% 3 2% 2 1% 1 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 * 381 300% 680 300% 705 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Brazil Total Brazil Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 814 398 170 43% 412 186 71 38% Gender Female B Under 35 C 50 to 64 E Low F Household Income Medium G 270 114 55 48% E 30 26% 174 59 21 35% 201 120 52 43% 585 269 115 43% 11 19% 28 24% 72 27% 23 20% 15 26% 27 23% 50 19% 16 28% C 6 11% 12 10% 21 18% 59 22% F 42 16% New York City, United States 102 26% 43 23% 402 212 99 47% A 59 28% Rome, Italy 80 20% 35 19% 45 21% 61 27% E 42 19% Abu Dhabi, United Arab Emirates 74 18% 27 13% 30 13% Madrid, Spain 64 16% 46 25% B 29 15% 36 17% 38 17% 28 24% C 20 17% London, United Kingdom 60 15% 30 16% 30 14% 38 17% 15 13% 7 12% 13 11% 46 17% Amsterdam, The Netherlands 49 12% 18 10% 31 15% 31 14% 11 10% 7 12% 12 10% 36 14% Los Angeles, United States 49 12% 24 13% 25 12% 31 11% 17 8% 35 13% 42 10% 15 13% 8 14% D 7 11% 12 10% Sydney, Australia 31 17% B 20 11% 16 14% E 7 6% 18 15% 48 12% 29 13% E 32 14% D 20 9% 3 6% Tokyo, Japan 15 12% 27 10% Buenos Aires, Argentina 41 10% 14 7% 27 12% 10 9% 4 7% 40 10% 20 11% 20 9% 15 13% 6 10% 18 15% G 11 9% 22 8% Cairo, Egypt 27 13% A 20 9% 29 11% Toronto, Canada 33 8% 15 8% 17 8% 19 8% 8 7% 6 10% 8 6% 25 9% Istanbul, Turkey 29 7% 11 6% 18 9% 16 7% 9 8% 4 6% 9 7% 19 7% Berlin, Germany 26 7% 13 7% 13 6% 16 7% 7 6% 3 5% 9 7% 17 6% Mexico City, Mexico 26 6% 9 5% 17 8% 15 7% 7 6% 4 7% 23 6% 8 4% 15 7% 16 7% 5 5% 2 4% 16 13% G 7 6% 9 3% Boston, United States 15 6% Zurich, Switzerland 22 5% 11 6% 11 5% 10 5% 6 5% 5 9% 6 5% 15 6% Hong Kong, China 20 5% 6 3% 11 5% 6 6% 3 4% 4 4% 15 5% Chicago, United States 18 5% 14 7% B 8 4% 10 5% 13 6% 4 3% 2 3% 7 6% 11 4% Washington, United States 18 4% 8 4% 10 5% 11 5% 4 4% 2 4% 7 6% 10 4% Stockholm, Sweden 15 4% 5 3% 11 5% 5 2% 4 3% 11 4% 15 4% 5 3% 10 5% 7 3% 6 5% 7 12% CD 2 4% 3 3% Copenhagen, Denmark 4 3% 11 4% 22 10% 370 225 95 42% Age 35 to 49 D Cape Town, South Africa 12 3% 7 4% 5 2% 7 3% 3 3% 1 2% 3 2% 7 3% Beijing, China 12 3% 6 3% 5 2% 8 4% 1 1% 2 3% 3 3% 8 3% Osaka, Japan 11 3% 4 2% 7 3% 5 2% 4 4% 2 3% 5 4% 6 2% Brussels, Belgium 10 3% 4 2% 6 3% 6 3% 3 2% 1 3% 4 3% 6 2% Auckland, New Zealand 10 2% 6 3% 4 2% 6 2% 3 2% 2 3% 1 1% 8 3% Moscow, Russia 9 2% 6 3% 3 2% 4 2% 3 3% 2 3% 2 2% 6 2% Shanghai, China 8 2% 6 3% 3 1% 5 2% 2 2% 1 2% 1 1% 8 3% Seoul, South Korea 7 2% 4 2% 4 2% 6 3% 1 1% 1 1% 4 3% 4 1% Tel Aviv, Israel 7 2% 5 3% 2 1% 4 2% 3 3% * 1% 3 3% 4 1% Budapest, Hungary 6 2% 2 1% 4 2% 3 1% 1 1% 2 3% 2 2% 3 1% Bangkok, Thailand 6 1% 2 1% 3 2% 2 1% 3 2% 1 2% 1 1% 4 1% Singapore, Singapore 5 1% 3 2% 2 1% 2 1% 1 1% 2 2% 3 1% Casablanca, Morocco 5 1% 2 1% 3 1% 4 2% 1 1% 2 4% CD 1 1% 4 3% G 2 1% 1 1% 2 1% * * 3 1% 1 1% 2 1% Oslo, Norway 4 1% 2 1% 1 1% * 1% 4 1% 3 2% B 2 1% 1 * Mumbai, India 1 1% 1 * * * 2 4% CD 1 1% Guangzhou, China 3 1% 2 1% 1 1% 2 1% 1 1% Jakarta, Indonesia 3 1% 2 1% 1 1% 1 * 1 1% Mecca, Saudi Arabia 3 1% * * 3 1% 2 1% 1 1% Helsinki, Finland 3 1% 2 1% * * 1 1% ‐ ‐ Warsaw, Poland 3 1% * * 2 1% 2 1% * * Kuala Lumpur, Malaysia Sigma Table of Contents 2 3% C * * ‐ ‐ 3 1% 2 1% 1 * 1 2% D * * * * 1 * 1 1% 2 1% 2 * 1 * 1 * * * 1 1% 1 1% * * 1 * 1194 300% 558 300% 636 300% 675 300% 343 300% 176 300% 360 300% 806 300% High H 28 10 3 31% ** 1 14% ** 2 24% ** 2 26% ** 1 12% ** 1 9% ** 1 10% ** * 3% ** ‐ ‐ ** * 2% ** 1 7% ** * 4% ** ‐ ‐ ** 2 17% ** * 2% ** 1 9% ** 1 10% ** 1 11% ** 1 6% ** * 4% ** 1 7% ** 1 10% ** * 4% ** 2 16% ** * 2% ** ‐ ‐ ** ‐ ‐ ** * 4% ** * 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 10% ** 1 9% ** 1 9% ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** 1 11% ** ‐ ‐ ** ‐ ‐ ** 29 300% Marital Status Married Other I J Low K Education Medium L High M 376 164 68 41% 438 234 103 44% 130 118 48 41% 462 214 92 43% 222 67 30 44% Chief Income Earner Yes No N O 383 164 69 42% 431 235 101 43% 125 53 19 35% Business Owner Yes No P Q 689 345 152 44% Senior Executive/Decision Yes No R S 162 69 22 33% 42 26% 60 26% 32 27% 56 26% 14 21% 36 22% 66 28% 14 27% 88 25% 30 18% 50 21% 24 20% 43 20% 13 20% 32 19% 48 21% 7 14% 72 21% 37 23% J 26 16% 37 16% 19 16% 41 19% 14 20% 34 21% 40 17% 57 17% 38 16% 17 15% 35 16% 12 18% 27 16% 38 16% 16 31% Q 7 12% 20 12% 40 17% 20 17% 29 13% 11 16% 25 16% 34 15% 15 9% 12 10% 29 14% 8 11% 16 10% 22 13% 34 15% I 27 12% 16 13% 23 11% 10 15% 19 12% 28 12% 15 12% 25 12% 8 12% 17 11% 24 10% 16 14% 19 9% 14 9% 26 11% 13 11% 20 12% 21 9% 13 8% Employment Status Total Non T U 550 249 105 42% 264 149 65 44% 21 30% 652 330 148 45% R 81 25% 61 25% 41 27% 12 17% 68 21% 48 19% 32 21% 54 16% 56 17% 54 22% U 42 17% 19 13% 58 17% 20 29% S 8 12% 5 9% 55 16% 8 12% 52 16% 35 14% 25 17% 33 14% 4 8% 45 13% 6 9% 43 13% 27 11% 23 15% 21 13% 28 12% 8 15% 41 12% 9 13% 40 12% 30 12% 19 13% 20 12% 28 12% 8 15% 40 12% 11 16% 36 11% 32 13% 16 11% 7 10% 17 11% 24 10% 5 9% 37 11% 6 9% 36 11% 25 10% 17 11% 23 11% 5 7% 14 8% 27 11% 4 7% 37 11% 6 9% 34 10% 23 9% 18 12% 10 9% 23 11% 7 11% 20 12% 21 9% 6 11% 34 10% 7 10% 33 10% 25 10% 15 10% 20 9% 7 6% 21 10% 5 7% 13 8% 20 9% 26 7% 8 12% 24 7% 20 8% 13 9% 13 8% 16 7% 9 8% 14 7% 5 8% 13 8% 16 7% 7 13% Q 5 10% 23 7% 5 8% 23 7% 19 8% 10 6% 14 9% 12 5% 9 8% 14 7% 3 4% 10 6% 16 7% 2 4% 24 7% 2 3% 24 7% 13 5% 13 8% 12 8% 13 6% 12 10% 11 5% 3 5% 12 7% 14 6% 1 2% 24 7% 2 4% 23 7% 12 5% 9 5% 14 6% 11 9% 10 5% 3 4% 7 4% 16 7% 3 6% 20 6% 5 7% 18 6% 13 5% 13 9% T 10 7% 10 6% 12 5% 4 4% 14 7% 3 5% 10 6% 12 5% 3 6% 18 5% 3 5% 18 6% 16 6% 6 4% 7 4% 13 6% 7 6% 8 4% 4 6% 9 6% 10 4% 3 6% 16 5% 4 6% 15 5% 12 5% 7 5% 9 5% 9 4% 2 2% 12 5% 8 5% 10 4% 2 4% 16 5% 4 5% 14 4% 10 4% 8 5% 9 5% 9 4% 6 5% 8 4% 4 7% K 4 5% 7 4% 11 5% 3 5% 15 4% 4 6% 14 4% 12 5% 6 4% 22 15% 7 4% 8 3% 5 4% 8 4% 2 3% 6 4% 10 4% 3 6% 12 4% 3 5% 12 4% 11 4% 4 3% 8 5% 6 3% 5 4% 6 3% 4 6% 6 3% 9 4% * 1% 14 4% 2 3% 13 4% 11 4% 4 3% 5 3% 7 3% 3 3% 6 3% 2 4% 5 3% 7 3% 3 5% 9 3% 2 3% 9 3% 8 3% 3 2% 3 2% 8 4% 4 4% 5 2% 2 3% 6 4% 6 2% 2 4% 10 3% 4 5% 8 2% 9 4% 2 2% 5 3% 6 3% 2 2% 4 2% 7 3% 1 1% 10 3% 1 2% 10 3% 7 3% 4 3% 7 3% 1 1% 1 2% 5 3% 6 2% 1 1% 10 3% 1 1% 10 3% 6 2% 5 3% 4 3% 6 2% 1 1% 8 4% M 8 4% K 8 4% 1 1% 4 2% 1 2% 3 2% 6 3% 1 2% 9 3% 1 2% 9 3% 6 3% 4 2% 2 1% 7 3% 1 1% 7 3% 1 2% 5 3% 4 2% 2 4% 7 2% 2 4% 6 2% 6 2% 3 2% 1 * 4 3% 3 1% 1 2% 4 2% 4 2% 2 3% 7 2% 2 3% 6 2% 7 3% 1 1% 2 1% 8 3% I 6 2% 3 3% 3 1% 1 2% 2 1% 5 2% * * 7 2% * * 7 2% 5 2% 2 2% 4 3% 3 1% 2 2% 4 2% * * 4 3% 3 1% 5 1% 2 4% 5 1% 6 2% 1 1% 3 2% 3 1% 2 1% 2 1% 3 2% 3 1% 5 1% 2 3% 4 1% 5 2% 1 1% 2 1% 4 2% 2 2% 2 1% 3 4% L 1 2% 2 5% Q 1 2% 2 1% 4 2% 1 2% 5 1% 1 1% 5 2% 4 2% 2 1% 4 2% J 2 2% 1 1% 2 1% 2 1% 2 2% 3 2% 2 1% 1 2% 4 1% * * 5 2% 4 2% 1 1% 3 1% ‐ ‐ 5 2% 1 1% 2 1% 4 2% ‐ ‐ 5 1% 1 1% 5 1% 3 1% 2 2% 1 1% 3 1% 1 1% 2 1% 1 2% 1 1% 3 1% 1 2% 3 1% 1 2% 3 1% 3 1% 1 1% 1 1% 2 1% 1 1% 2 1% 1 1% 3 2% 1 * * * 3 1% ‐ ‐ 4 1% 3 1% 1 1% 2 1% 1 1% 1 1% 2 1% * * 2 1% 1 * 1 2% 2 1% 2 1% 1 1% 1 1% 1 1% 1 * 3 2% 1 * 1 2% 2 1% 2 1% 2 1% 1 1% * * 3 1% 1 1% 2 1% 1 2% L * * 2 3% S 1 1% 1 * 2 1% 1 1% 2 1% * 1% 3 1% * 1% 3 1% 2 1% 2 1% 1 * 2 1% ‐ ‐ 2 1% 1 1% 2 1% 1 * 1 2% 2 1% * 1% 2 1% 1 1% 1 1% 1 1% 1 1% ‐ ‐ 2 1% * * 1 * 2 1% 1 1% 2 1% 1 1% 2 1% 1 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 1% 1 1% 1 * 1 1% 1 * 1 1% 1 * 1 * * * 492 300% 703 300% 354 300% 641 300% 200 300% 491 300% 704 300% 160 300% 1034 300% 206 300% 989 300% 746 300% 448 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W/X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Canada Total Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 922 457 157 34% 482 230 66 29% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M Rome, Italy 123 27% 56 24% 440 226 90 40% A 67 30% Sydney, Australia 121 27% 62 27% 59 26% 32 19% New York City, United States 86 19% 47 21% 38 17% 32 19% 47 30% E 47 30% C 28 18% London, United Kingdom 82 18% 47 20% 35 15% 29 18% 26 17% 26 20% 12 15% 35 19% 35 18% 39 18% 43 17% 28 17% 33 16% Amsterdam, The Netherlands 59 13% 35 15% 24 11% 19 11% 22 14% 18 13% 24 13% 21 11% 23 11% 36 15% 22 13% 28 14% Rio de Janeiro, Brazil 56 12% 25 11% 31 14% 24 14% 19 12% 14 10% 14 18% H 9 12% 24 13% 23 12% 26 12% 31 13% 18 9% Auckland, New Zealand 46 10% 23 10% 23 10% 13 8% 14 9% 6 7% 18 10% 22 11% 46 10% 25 11% 20 9% 9 5% 6 8% 19 10% 21 11% Abu Dhabi, United Arab Emirates 46 10% 24 10% 22 10% 19 12% 16 10% C 16 10% 7 9% 19 10% 20 10% 27 13% J 29 14% J 17 8% 19 8% Zurich, Switzerland 18 14% C 21 16% CD 10 8% 26 16% L 18 11% Los Angeles, United States 44 10% 27 12% 18 8% 20 12% 13 8% 12 9% 6 8% 18 10% 21 11% 19 9% Canada Chief Income Earner Yes No N O 268 165 62 38% 307 158 53 33% 347 134 42 31% 151 78 30 39% 367 184 65 35% 404 195 62 32% 462 211 79 37% 460 246 78 32% 340 167 57 34% 443 205 71 35% 139 85 29 34% 476 228 73 32% 446 228 84 37% 47 28% 29 22% 23 30% 57 27% 65 27% 40 24% 56 27% 27 32% 60 26% 62 27% 19 24% 55 30% H 43 23% 45 23% 42 31% C 26 19% 60 29% 61 25% 61 27% 39 19% 46 19% 57 28% M 35 17% 60 26% 34 18% 49 29% M 34 21% 15 18% 13 16% 60 31% G 39 20% 17 20% 45 20% 41 18% 21 24% L 9 10% 39 17% 43 19% 32 14% 27 12% 31 14% 25 11% 18 9% 13 15% L 10 11% 23 10% 22 10% 21 10% 5 5% 22 10% 23 10% 29 12% 20 12% M 18 11% 19 9% 8 10% 22 10% 23 10% 26 11% 18 11% 18 9% 8 10% 20 9% 25 11% 17 7% Tokyo, Japan 37 8% 18 8% 19 9% 16 10% 13 8% 9 6% 9 11% 14 8% 14 7% 14 7% 23 10% 15 9% 13 6% 9 11% 19 8% 18 8% Madrid, Spain 36 8% 17 7% 19 9% 12 7% 14 9% 10 8% 4 5% 15 8% 17 9% 15 7% 22 9% 8 5% 19 8% 35 8% 14 6% 20 9% 6 8% 14 7% 20 8% 9 5% 19 8% 16 7% 12 5% 6 5% 3 4% 17 9% 16 8% 18 7% 10 6% 6 7% 13 6% 21 9% Berlin, Germany 28 6% 22 10% A 10 4% 19 10% H 13 7% 9 5% 34 7% 12 8% E 13 8% 4 3% Bangkok, Thailand 18 11% E 15 9% E 14 8% 9 10% K 4 5% 17 8% Cairo, Egypt 20 10% K 21 10% K 18 9% 7 5% 7 5% 4 6% 10 5% 14 7% 10 5% 18 7% 12 7% 11 6% 5 6% 17 7% 11 5% 14 7% FG 10 5% 12 6% 10 4% 9 5% 9 4% 5 5% 13 6% 9 4% 10 5% 9 4% 4 3% 12 6% K 8 4% 3 4% 11 5% 8 3% 1 1% 8 4% 11 5% 10 5% 1 1% 9 4% 10 4% 12 5% 6 3% 9 4% 8 4% 8 3% 10 4% Hong Kong, China 22 5% 18 8% B 12 5% 10 4% 7 4% 9 6% 7 5% 2 2% 6 3% Copenhagen, Denmark 19 4% 9 4% 10 5% 3 2% 6 4% 3 3% 7 4% Mexico City, Mexico 19 4% 8 3% 11 5% 6 3% 6 4% 10 7% CD 7 6% 9 4% 10 4% 5 3% 6 4% 10 5% H 7 4% 6 3% 19 4% 5 6% H 3 4% 4 2% Stockholm, Sweden 8 4% 11 5% 13 5% I 8 3% 10 6% M 8 5% Beijing, China 18 4% 11 5% 7 3% 6 4% 5 3% 8 6% C 7 5% 5 7% 6 3% 7 4% 8 4% 10 4% 4 3% 8 4% Istanbul, Turkey 18 4% 9 4% 9 4% 7 4% 5 3% 5 4% * * 11 4% 3 2% 8 4% 18 4% 10 5% 7 3% 4 2% 6 4% 3 4% 8 4% 10 4% 8 5% 7 3% 6 7% K 7 8% KL 2 3% Singapore, Singapore 15 3% 9 4% 7 3% 4 3% 7 5% 7 6% C 4 3% 10 5% F 7 4% 7 3% Oslo, Norway 8 4% F 7 4% 2 3% 6 3% 7 4% 8 4% 7 3% 4 3% 8 4% 3 4% 7 3% 8 4% Buenos Aires, Argentina 15 3% 6 2% 9 4% 4 3% 7 4% 4 3% 2 3% 5 3% 7 4% 6 3% 9 4% 6 4% 5 2% 4 4% 7 3% 8 4% Cape Town, South Africa 14 3% 8 3% 6 3% 6 3% 5 3% 4 3% 2 3% 4 2% 7 4% 7 3% 7 3% 4 2% 6 3% 5 5% 8 3% 6 3% Casablanca, Morocco 13 3% 6 3% 7 3% 4 2% 4 2% 5 4% 3 4% 5 3% 5 2% 6 3% 7 3% 6 3% * 1% 6 3% 7 3% Boston, United States 13 3% 3 1% 5 3% 4 3% 3 3% 3 4% 6 3% 4 2% 6 3% 7 3% 8 4% 2 2% 6 3% 7 3% Sao Paulo, Brazil 12 3% 10 4% B 7 3% 6 4% M 3 2% 6 3% 6 4% 3 2% 3 2% 3 4% 4 2% 5 3% 4 2% 8 3% 4 2% 6 3% 2 3% 7 3% 6 3% Brussels, Belgium 12 3% 5 2% 8 3% 6 4% 3 2% 3 3% 3 4% 5 3% 5 2% 7 3% 6 2% 4 2% 6 3% 3 3% 5 2% 8 3% Washington, United States 12 3% 6 3% 6 3% 5 3% 4 2% 4 3% 3 4% 3 2% 6 3% 6 3% 6 3% 4 3% 6 3% 2 2% 7 3% 6 2% Osaka, Japan 12 3% 7 3% 4 2% 4 2% 5 3% 3 2% 3 4% 3 2% 6 3% 8 4% 4 2% 5 3% 5 2% 2 2% 6 3% 6 3% Shanghai, China 9 2% 5 2% 5 2% 3 2% 3 2% 3 2% 3 3% 3 2% 4 2% 4 2% 5 2% 4 2% 3 1% 3 4% 3 1% 7 3% Helsinki, Finland 9 2% 4 2% 5 2% 3 2% 3 2% 3 3% 2 3% 4 2% 3 1% 2 1% 7 3% 4 2% 5 2% 1 1% 4 2% 5 2% Kuala Lumpur, Malaysia 9 2% 6 3% 3 1% 4 2% 4 2% 2 1% 1 1% 4 2% 5 2% 4 2% 6 2% 5 3% 3 1% 2 2% 6 2% 4 2% Chicago, United States 9 2% 3 1% 5 2% 3 2% 4 2% 2 2% 2 2% 3 1% 4 2% 2 1% 6 3% 2 1% 6 3% 1 1% 5 2% 4 2% Mumbai, India 8 2% 3 1% 6 3% 2 1% 4 3% 2 1% 1 1% 4 2% 4 2% 5 2% 4 1% 1 1% 6 3% 1 2% 2 1% 6 3% Tel Aviv, Israel 8 2% 6 3% 2 1% 2 1% 3 2% 4 3% 2 3% 4 2% 2 1% 4 2% 4 2% 2 1% 5 3% 2 2% 4 2% 4 2% Moscow, Russia 8 2% 4 2% 4 2% 2 1% 3 2% 3 2% 2 2% 3 2% 3 2% 3 2% 5 2% 4 2% 3 1% 2 2% 4 2% 4 2% Budapest, Hungary 6 1% 2 1% 4 2% 3 2% 3 2% * * 1 1% 3 2% 2 1% 2 1% 4 2% 2 1% 3 2% 1 1% Seoul, South Korea 5 1% 3 1% 2 1% 3 2% 1 * 1 1% 2 2% 2 1% 1 1% 1 * 4 2% * * 2 1% 5 2% O 3 1% 2 1% Warsaw, Poland 4 1% 2 1% 2 1% 1 1% 1 1% 2 1% * 1% 2 1% 1 1% 3 1% 2 1% 2 1% 2 1% 2 2% K ‐ ‐ 4 2% 1 * Karachi, Pakistan 3 1% 1 * 2 1% 2 1% ‐ ‐ * * 1 1% * * 1 1% 1 1% 1 1% 1 * 1 1% 1 1% ‐ ‐ Mecca, Saudi Arabia 2 1% 2 1% 1 * ‐ ‐ ‐ ‐ 1 1% 2 1% ‐ ‐ 1 * 2 1% 1 1% 1 * 1 1% 2 1% 3 1% N 1 * 1 * ‐ ‐ ‐ ‐ 1 1% 1 * 1 * 1 1% 1 * 1 1% ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 1% ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 * Jakarta, Indonesia 2 * 1 * 1 * 2 1% DE 1 1% Guangzhou, China 1 * 1 * 1 * 1 * Tehran, Iran Sigma Table of Contents 1 * * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ 1370 300% 691 300% 679 300% 494 300% 475 300% 402 300% 233 300% 553 300% 584 300% 634 300% 737 300% 501 300% 614 300% 255 300% 685 300% 685 300% Business Owner Yes No P Q 93 45 14 31% * 14 30% * 11 24% * 7 15% * 7 16% * 6 13% * 7 15% * 5 11% * 4 9% * 5 10% * 4 9% * 3 6% * 3 7% * 2 5% * 6 13% * 2 4% * 1 2% * 4 9% Q* 2 5% * * 1% * ‐ ‐ * 3 6% * 1 3% * 2 4% * 1 3% * 1 2% * 1 3% * 1 2% * 2 4% * 2 4% * 1 3% * 1 2% * 1 3% * 1 1% * 1 1% * 1 3% * 3 6% Q* 1 3% * 1 3% * 2 4% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * 1 1% * ‐ ‐ * 135 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 829 412 143 35% 122 61 22 36% 800 396 135 34% 627 311 100 32% 295 146 56 39% 109 27% 18 30% 105 26% 88 28% 35 24% 110 27% 13 22% 108 27% 85 28% 36 24% 79 19% 10 17% 75 19% 59 19% 27 18% 74 18% 9 15% 72 18% 51 16% 31 21% 53 13% 9 15% 50 13% 37 12% 21 15% 50 12% 9 14% 48 12% 12 8% 15 10% 15 10% 41 10% 5 9% 40 10% 44 14% U 31 10% 42 10% 6 9% 40 10% 31 10% 41 10% 8 13% 38 10% 34 11% 12 8% 40 10% 5 8% 39 10% 27 9% 17 12% 35 8% 6 10% 31 8% 22 7% 15 10% 33 8% 3 5% 33 8% 24 8% 13 9% 32 8% 3 5% 32 8% 26 8% 9 6% 28 7% 5 7% 29 7% 24 8% 9 6% 26 6% 3 5% 25 6% 19 6% 9 6% 21 5% 4 6% 18 5% 17 5% 5 3% 15 4% 14 3% 13 4% 6 4% 17 4% 5 9% S 2 3% 17 4% 13 4% 6 4% 18 4% 1 2% 18 4% 12 4% 7 5% 18 4% P 15 4% 1 1% 17 4% 11 3% 8 5% 3 5% 15 4% 14 4% 4 3% 16 4% * 1% 17 4% 12 4% 5 4% 13 3% 3 4% 13 3% 10 3% 5 4% 14 3% 2 3% 13 3% 12 4% 3 2% 13 3% 3 5% 11 3% 9 3% 5 3% 12 3% 2 3% 11 3% 9 3% 4 3% 12 3% 2 4% 10 3% 8 3% 5 3% 11 3% 3 4% 10 2% 9 3% 3 2% 10 3% 2 4% 10 2% 8 2% 5 3% 11 3% 3 5% 9 2% 8 2% 5 3% 11 3% 1 2% 10 3% 9 3% 3 2% 8 2% 1 1% 9 2% 5 2% 4 3% 9 2% ‐ ‐ 9 2% 5 2% 4 3% 9 2% 2 3% 7 2% 7 2% 2 2% 7 2% 1 1% 8 2% 6 2% 3 2% 6 1% 1 2% 7 2% 5 2% 3 2% 7 2% 2 3% 6 2% 6 2% 2 1% 7 2% 1 2% 7 2% 5 1% 4 2% 4 1% 1 2% 5 1% 5 1% 1 1% 4 1% 1 1% 4 1% 4 1% 1 1% 4 1% ‐ ‐ 4 1% 3 1% 1 1% 3 1% ‐ ‐ 3 1% 1 * 1 1% 2 * 1 1% 2 * 2 1% ‐ ‐ 1 * 1 1% 1 * 1 * 1 * 1 * 1 1% 1 * 1 * 1 * * * ‐ ‐ * * * * ‐ ‐ 1236 300% 182 300% 1188 300% 932 300% 438 300% Prairies V Atlantic W Alberta X 56 28 10 36% * 8 28% * 7 25% * 8 27% X* 3 12% * 8 28% ab* 3 10% * 4 14% b* 4 13% * 4 14% * 2 8% * 2 8% * 2 8% * 1 2% * 1 2% * 1 3% * 3 9% Ya* 1 3% * 1 3% * 1 4% * 1 3% * 1 5% * 1 3% * ‐ ‐ * 1 2% * 1 2% * * 1% * 1 4% * ‐ ‐ * ‐ ‐ * 1 4% * ‐ ‐ * * 1% * ‐ ‐ * 1 5% W* 1 2% * ‐ ‐ * 1 4% * * 1% * ‐ ‐ * ‐ ‐ * 1 3% * ‐ ‐ * ‐ ‐ * 1 2% b* ‐ ‐ * ‐ ‐ * 83 300% 76 38 15 38% * 9 24% * 8 21% * 7 18% * 7 20% * 5 14% * 7 19% * 3 9% * 2 6% * 3 7% * 3 8% * 3 8% * 4 10% * 4 10% * 2 6% * 3 7% * 2 4% * 3 7% b* 1 2% * 1 3% * 3 8% Y* * 1% * 1 1% * 3 7% Vb* 1 2% * 2 5% * 1 3% * 1 2% * 1 4% * 2 6% Xa* 1 3% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * 1 3% * 1 1% * 1 3% * * 1% * 1 2% a* 1 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 115 300% 82 39 12 31% * 10 25% * 11 29% * 4 11% * 9 23% * 7 18% b* 5 13% * 5 12% b* 5 13% * 4 11% * 5 13% * 2 6% * 3 7% * 3 8% * 3 9% * 4 9% * 3 6% * 3 8% b* 1 2% * * 1% * 1 3% * 1 3% * 2 6% * 1 4% * 1 2% * * 1% * 1 2% * 1 2% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 2 4% * 1 2% * 1 2% * 1 4% * 1 2% * 1 2% * ‐ ‐ * 1 3% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 118 300% Region BC Y Northwest Z Ontario a Quebec b 121 57 14 25% ‐ ‐ ‐ ‐ 347 173 61 35% Y 43 25% 240 121 44 37% Y 39 32% 15 25% ‐ ‐ 12 21% ‐ ‐ 52 30% 31 25% 8 15% ‐ ‐ 35 20% 24 20% 8 14% ‐ ‐ ‐ ‐ 37 21% b 19 11% 17 15% 10 18% b 10 17% ‐ ‐ 19 11% 12 10% 9 15% b 5 9% ‐ ‐ ‐ ‐ 21 12% b 17 10% 13 10% 5 8% ‐ ‐ 20 12% 10 8% 4 8% ‐ ‐ 18 10% 12 10% 9 7% 5 4% 7 11% ‐ ‐ 15 8% 9 7% 3 5% ‐ ‐ 15 8% 10 8% 4 7% ‐ ‐ 14 8% 8 7% 5 9% ‐ ‐ 7 4% 5 8% ‐ ‐ 7 4% 15 12% Va 9 8% 1 2% ‐ ‐ 6 3% 3 6% b 1 2% ‐ ‐ 7 4% 9 7% a 2 1% ‐ ‐ 7 4% 3 6% ‐ ‐ 8 5% 8 7% Y 5 4% 1 1% ‐ ‐ 8 4% 5 4% 5 9% Wab 1 2% ‐ ‐ 5 3% 4 3% ‐ ‐ 5 3% 7 6% 2 4% ‐ ‐ 1 1% 2 4% ‐ ‐ 7 4% b 5 3% 1 2% ‐ ‐ 6 4% 4 3% 2 3% ‐ ‐ 5 3% 4 3% 2 4% ‐ ‐ 4 2% 4 3% 2 3% ‐ ‐ 6 4% 3 2% 2 3% ‐ ‐ 3 2% 5 4% 2 3% ‐ ‐ 5 3% 3 2% 3 5% WX 2 3% ‐ ‐ 5 3% 4 3% ‐ ‐ 2 1% 4 3% 5 4% 1 2% ‐ ‐ 2 1% 3 3% 2 3% ‐ ‐ 3 2% 2 2% 1 1% ‐ ‐ 2 1% 4 3% 1 2% ‐ ‐ 4 2% 2 1% 1 1% ‐ ‐ 3 2% 2 2% 1 2% ‐ ‐ 5 3% 1 1% 4 6% Xab ‐ ‐ ‐ ‐ * * 1 1% ‐ ‐ 2 1% 1 1% * 1% ‐ ‐ 1 1% 1 1% 1 2% b ‐ ‐ ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 1% 1 1% 1 1% ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 1% * 1% ‐ ‐ ‐ ‐ ‐ ‐ 172 300% ‐ ‐ 520 300% 362 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) China Total China Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 676 276 123 44% Rome, Italy 62 22% London, United Kingdom 53 19% Sydney, Australia 48 17% Cairo, Egypt 45 16% Zurich, Switzerland 37 13% Singapore, Singapore 37 13% Tokyo, Japan 36 13% Washington, United States 32 12% New York City, United States 31 11% Bangkok, Thailand 28 10% Toronto, Canada 24 9% Moscow, Russia 22 8% Los Angeles, United States 22 8% Berlin, Germany 21 8% Seoul, South Korea 20 7% Buenos Aires, Argentina 19 7% Stockholm, Sweden 16 6% Sao Paulo, Brazil 14 5% Abu Dhabi, United Arab Emirates 13 5% Auckland, New Zealand 12 4% Madrid, Spain 11 4% Amsterdam, The Netherlands 9 3% Copenhagen, Denmark 9 3% Warsaw, Poland 9 3% Osaka, Japan 8 3% Brussels, Belgium 6 2% Budapest, Hungary 6 2% Chicago, United States 6 2% Istanbul, Turkey 6 2% Kuala Lumpur, Malaysia 5 2% Mecca, Saudi Arabia 5 2% Cape Town, South Africa 5 2% Rio de Janeiro, Brazil 4 2% Mexico City, Mexico 4 2% Oslo, Norway 4 1% Helsinki, Finland 4 1% Casablanca, Morocco 4 1% Jakarta, Indonesia 3 1% Boston, United States 3 1% Tel Aviv, Israel 1 * Tehran, Iran 1 * Mumbai, India 1 * Karachi, Pakistan 1 * Sigma Table of Contents 828 300% 339 137 53 38% * 35 26% * 26 19% * 25 18% * 31 22% * 24 18% * 16 12% * 11 8% * 20 15% * 10 7% * 13 10% * 12 9% * 9 6% * 12 9% * 8 6% * 6 4% * 8 6% * 9 6% * 2 2% * 7 5% * 7 5% * 9 6% * 7 5% * 6 5% * 8 5% * 3 2% * 2 2% * 2 1% * 2 2% * 1 1% * 1 1% * 4 3% * 4 3% * 2 1% * 2 1% * 2 2% * 3 2% * 3 3% * 1 1% * 1 1% * 1 * * 1 1% * 1 1% * * * * 411 300% Gender Female B 337 139 70 50% * 26 19% * 27 20% * 22 16% * 14 10% * 12 9% * 21 15% * 25 18% * 12 9% * 22 15% * 15 11% * 11 8% * 14 10% * 10 7% * 13 9% * 14 10% * 11 8% * 8 5% * 11 8% * 6 4% * 5 4% * 2 1% * 2 2% * 3 2% * 1 1% * 4 3% * 4 3% * 4 3% * 4 3% * 4 3% * 4 3% * 1 1% * 1 1% * 2 2% * 2 2% * 2 1% * 1 1% * 1 * * 1 1% * 2 1% * 1 * * ‐ ‐ * * * * * * * 417 300% Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H 304 122 52 43% * 21 17% * 27 22% * 21 18% * 14 12% * 14 12% * 18 15% * 24 20% D* 19 15% * 13 11% * 14 11% * 10 8% * 12 10% * 10 8% * 11 9% * 11 9% * 13 10% * 6 5% * 5 4% * 9 7% * 6 5% * 4 4% * 1 1% * 4 3% * 4 4% * 3 2% * 1 1% * 1 1% * 3 3% * 1 * * 2 2% * 1 * * * * * 3 2% * 1 1% * 1 1% * 3 3% * * * * 2 2% * 2 1% * ‐ ‐ * ‐ ‐ * * * * * * * 367 300% 273 102 50 49% * 26 26% * 16 15% * 17 16% * 22 22% * 15 15% * 9 9% * 6 6% * 9 9% * 12 12% * 9 9% * 10 10% * 3 3% * 8 8% * 8 8% * 8 8% * 5 4% * 7 6% * 9 9% * 3 3% * 5 5% * 6 6% * 4 4% * 4 4% * 4 4% * 1 1% * 5 5% * 4 4% * 2 2% * 5 4% * 2 2% * 1 1% * * * * 2 2% * 2 2% * 2 2% * * * * 4 4% * ‐ ‐ * * * * 1 1% * ‐ ‐ * 1 1% * * * * 307 300% 99 51 20 39% * 14 28% * 11 21% * 10 19% * 8 16% * 7 14% * 10 19% * 6 12% * 5 9% * 6 12% * 5 10% * 4 7% * 8 15% D* 4 9% * 2 4% * 2 3% * 2 3% * 4 7% * ‐ ‐ * 1 2% * 1 2% * * * * 4 7% * 1 2% * ‐ ‐ * 4 7% * * * * 1 1% * 1 2% * 1 1% * 1 1% * 3 6% * 4 7% C* * * * 1 2% * 1 2% * 1 1% * * * * 1 1% * 1 1% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 154 300% 37 37 20 53% ** 8 22% ** 4 11% ** 4 10% ** 2 6% ** ‐ ‐ ** 4 10% ** 11 30% ** 7 19% ** 5 13% ** 4 11% ** * 1% ** 2 6% ** 5 14% ** 1 3% ** 8 23% ** * * ** 2 6% ** 2 6% ** 3 8% ** 2 6% ** 4 11% ** * 1% ** * * ** ‐ ‐ ** 2 6% ** ‐ ‐ ** * * ** * * ** ‐ ‐ ** 1 3% ** 3 9% ** 3 9% ** * 1% ** 1 2% ** ‐ ‐ ** 1 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 111 300% 161 91 45 50% * 14 15% * 14 15% * 16 17% * 15 16% * 18 20% * 11 12% * 6 7% * 12 14% * 11 12% * 6 7% * 4 4% * 13 14% * 6 7% * 14 16% H* 7 7% * 3 3% * 9 10% * 5 5% * 4 4% * 4 4% * 2 2% * 2 3% * 3 3% * 6 6% * 4 5% * 2 2% * 5 6% * 3 3% * 5 5% * * * * 1 1% * * * * * * * * * * 2 2% * 1 1% * * * * * * * * * * 1 1% * ‐ ‐ * * * * ‐ ‐ * 274 300% 478 148 58 39% * 40 27% * 35 24% * 28 19% * 28 19% * 18 12% * 22 15% * 19 13% * 13 9% * 16 11% * 18 12% * 20 13% * 7 5% * 11 7% * 5 4% * 5 4% * 16 11% * 5 3% * 7 5% * 6 4% * 6 4% * 5 3% * 6 4% * 6 4% * 3 2% * 1 1% * 5 3% * 1 * * 3 2% * 1 1% * 4 2% * 1 * * 1 1% * 4 3% * 3 2% * 3 2% * 3 2% * 4 3% * 2 1% * 2 2% * 1 * * 1 1% * 1 1% * 1 * * 443 300% Marital Status Married Other I J 474 186 72 39% * 54 29% J* 37 20% * 26 14% * 33 18% * 27 14% * 27 15% * 15 8% * 21 11% * 20 11% * 20 11% * 23 12% J* 10 5% * 13 7% * 12 6% * 12 7% * 17 9% * 8 4% * 9 5% * 6 3% * 7 4% * 9 5% * 8 4% * 6 3% * 5 3% * 5 3% * 6 3% * 6 3% * 4 2% * 5 3% * 4 2% * 4 2% * 4 2% * 2 1% * 4 2% * 4 2% * 1 1% * 4 2% * 1 1% * 1 1% * 1 1% * 1 1% * 1 * * * * * 557 300% 202 91 50 55% * 7 8% * 16 18% * 22 24% * 12 13% * 10 11% * 10 11% * 21 23% I* 11 13% * 11 12% * 8 9% * 1 1% * 12 14% * 9 10% * 9 10% * 8 9% * 2 2% * 9 10% * 5 6% * 7 7% * 5 6% * 2 2% * 1 1% * 3 4% * 3 4% * 2 3% * * * * * 1% * 2 2% * * * * 1 1% * * * * * * * 2 2% * * * * * * * 3 3% * * * * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * * * 272 300% Low K 44 135 71 53% * 23 17% * 33 24% * 19 14% * 17 13% * 19 14% * 23 17% * 21 16% * 23 17% * 14 11% * 4 3% * 10 8% * 10 7% * 10 7% * 9 6% * 14 10% * 9 7% * 12 9% * 12 9% * 4 3% * 8 6% * 4 3% * ‐ ‐ * 2 2% * 5 4% * 5 4% * 4 3% * 3 2% * ‐ ‐ * 3 2% * ‐ ‐ * 3 2% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% * 3 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 404 300% Education Medium L High M 171 106 39 37% 461 35 13 37% 30 28% 9 25% 15 14% 5 15% 21 20% 7 20% 21 19% 7 20% 15 14% 3 8% 11 10% 3 10% 11 10% 5 13% 6 6% 3 9% 11 11% 19 18% K 11 10% 6 17% L 5 14% K 3 9% 10 10% 2 5% 10 9% 3 8% 10 9% 2 7% 5 4% 2 4% 8 7% 1 4% 3 3% 1 3% 1 1% 1 2% 7 6% 1 4% 3 3% 2 5% 5 5% 2 5% 7 7% K 5 5% 2 5% K 2 5% 3 2% 1 2% 1 1% 1 3% 2 2% 1 2% 2 2% 1 2% 5 4% 1 4% K 1 3% 1 1% 4 4% 1 1% 1 1% 2 2% 3 3% 2 2% 1 1% ‐ ‐ 3 2% 2 1% 1 1% 1 3% K 1 2% 1 3% L 2 6% KL 1 2% K 2 5% K 1 3% L 1 2% L * * 1 3% K * * 1 1% ‐ ‐ 1 * * 1% ‐ ‐ 1 2% L 105 300% 319 300% Chief Income Earner Yes No N O 465 163 56 35% * 49 30% O* 34 21% * 34 21% * 32 20% * 26 16% * 20 12% * 15 9% * 14 8% * 13 8% * 15 9% * 15 9% * 14 8% * 13 8% * 8 5% * 4 2% * 16 10% * 10 6% * 5 3% * 7 4% * 6 4% * 9 6% * 8 5% * 5 3% * 6 4% * 5 3% * 2 1% * 5 3% * 4 2% * 5 3% * 4 3% * 4 3% * 4 2% * 3 2% * 4 2% * 2 2% * 3 2% * 4 2% * 2 1% * 1 1% * 1 1% * 1 * * 1 * * 1 * * 490 300% 211 113 66 59% N* 13 11% * 19 17% * 14 12% * 13 11% * 11 9% * 17 15% * 22 19% * 19 17% * 18 16% * 13 12% * 9 8% * 9 8% * 9 8% * 13 11% * 16 15% N* 2 2% * 6 5% * 9 8% * 6 5% * 6 6% * 2 1% * 2 1% * 4 3% * 2 2% * 3 3% * 4 4% * 1 1% * 2 2% * 1 1% * 1 * * 1 1% * 1 1% * 1 1% * * * * 2 1% * 1 1% * * * * 1 1% * 1 1% * ‐ ‐ * 1 * * * * * * * * 338 300% Business Owner Yes No P Q 68 28 8 30% ** 7 24% ** 7 24% ** 5 19% ** 5 19% ** 1 2% ** 2 6% ** 4 14% ** 2 6% ** 2 7% ** 1 3% ** 1 3% ** 2 7% ** 2 6% ** 1 3% ** 1 2% ** 3 12% ** 2 8% ** 3 12% ** * 2% ** * 1% ** 1 4% ** * * ** 1 3% ** 2 6% ** 2 8% ** ‐ ‐ ** 3 12% ** * 1% ** 3 12% ** * * ** 3 11% ** 3 12% ** * 1% ** 1 5% ** * * ** ‐ ‐ ** 3 12% ** ‐ ‐ ** * 1% ** * * ** 1 2% ** ‐ ‐ ** * * ** 85 300% 608 248 114 46% 55 22% 47 19% 42 17% 39 16% 36 15% 35 14% 33 13% 31 12% 29 12% 27 11% 23 9% 21 8% 21 8% 20 8% 20 8% 15 6% 14 6% 10 4% 12 5% 12 5% 10 4% 9 4% 8 3% 7 3% 5 2% 6 3% 3 1% 6 2% 2 1% 5 2% 2 1% 1 1% 4 2% 3 1% 4 2% 4 2% 1 * 3 1% 2 1% 1 1% 1 * 1 * * * 743 300% Senior Executive/Decision Yes No R S 247 88 26 30% * 20 22% * 21 24% * 16 18% * 10 12% * 12 14% * 13 15% * 11 12% * 13 14% * 7 8% * 6 6% * 13 14% * 5 6% * 6 7% * 4 4% * 2 2% * 6 7% * 4 4% * 8 9% * 5 6% * 4 5% * 3 3% * 2 2% * 2 2% * 2 2% * 6 7% * 6 7% S* 5 5% * 3 3% * 4 5% * 1 1% * 4 4% * 4 4% * 1 1% * 3 3% * 1 1% * * * * 4 4% * 1 1% * 1 1% * * * * 1 1% * * * * * 1% * 264 300% Employment Status Total Non T U 429 188 96 51% R 42 22% 588 225 92 41% 58 26% 32 17% 44 20% 32 17% 36 16% 34 18% 39 17% 24 13% 34 15% 24 13% 28 12% 26 14% 22 10% 20 10% 28 12% 25 13% 19 9% 22 12% 24 11% 11 6% 23 10% 17 9% 12 5% 16 9% 18 8% 17 9% 16 7% 19 10% 16 7% 13 7% 19 8% 13 7% 14 6% 6 3% 12 5% 8 4% 10 4% 8 4% 9 4% 8 4% 11 5% 8 4% 7 3% 7 4% 9 4% 6 3% 6 3% 2 1% 7 3% * * 6 3% 1 1% 6 3% 3 2% 5 2% 1 1% 6 2% 4 2% 4 2% 1 * 4 2% 1 * 4 2% 4 2% 4 2% 2 1% 4 2% 3 2% 4 2% 4 2% 4 2% * * 4 2% 2 1% 2 1% 1 1% 2 1% 1 1% 1 1% ‐ ‐ 1 * 1 * 1 * * * 1 * 564 300% 676 300% 88 51 31 61% ** 4 7% ** 9 18% ** 12 23% ** 6 11% ** 3 6% ** 9 18% ** 15 29% ** 5 9% ** 12 24% ** 4 8% ** 1 3% ** 10 20% ** 4 8% ** 4 9% ** 5 9% ** * * ** 2 5% ** 2 5% ** 3 5% ** 3 6% ** * 1% ** 2 4% ** * * ** 2 4% ** * * ** * * ** ‐ ‐ ** 1 2% ** * * ** * 1% ** * 1% ** 1 1% ** * * ** * * ** 1 1% ** * 1% ** * * ** 1 1% ** * * ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * * ** 152 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) France Total France Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 624 312 90 29% 283 149 43 29% 341 163 47 29% Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M 209 102 28 28% 169 76 14 19% 147 75 21 28% 330 167 47 28% 147 70 22 32% 244 117 29 25% 380 195 61 31% 242 102 31 31% 195 133 36 27% 187 77 23 30% Chief Income Earner Yes No N O 347 171 45 26% 277 142 45 32% Sydney, Australia 80 26% 42 28% 39 24% 246 135 48 35% E 28 21% 30 29% 22 30% 14 18% 28 27% 33 25% 19 25% 44 26% 36 26% 23 15% 25 15% 21 16% 14 14% 12 16% 12 16% 9 12% 36 31% J 17 15% 44 23% 47 15% 47 28% F 27 16% 20 28% Rome, Italy 30 16% 16 16% 19 15% 12 15% 25 15% 22 16% London, United Kingdom 47 15% 22 15% 25 15% 24 18% 14 14% 8 11% 12 16% 24 14% 11 15% 14 12% 32 17% 15 14% 21 15% 12 15% 25 15% 22 15% Rio de Janeiro, Brazil 40 13% 21 14% 19 12% 15 11% 14 13% 11 15% 7 9% 24 14% 9 13% 16 14% 24 12% 9 9% 20 15% 11 15% 23 13% 17 12% Los Angeles, United States 37 12% 18 12% 19 12% 11 14% 18 11% 8 11% 12 11% 24 12% 12 12% 15 11% 9 11% 18 10% 19 13% 36 11% 15 10% 20 13% 19 14% E 10 7% 4 6% Toronto, Canada 10 13% 8 11% 4 6% 18 9% 4 5% 19 11% 17 12% Tokyo, Japan 34 11% 8 10% 20 12% 14 10% Oslo, Norway 32 10% 20 14% B 11 7% 17 12% M 18 14% 5 7% 18 10% 14 10% Abu Dhabi, United Arab Emirates 31 10% Bangkok, Thailand 28 9% Beijing, China 14 8% 17 13% 13 13% E 17 16% C 11 11% 6 8% 9 12% 23 14% H 19 11% 6 9% 18 15% J 11 9% 23 12% 15 15% M 8 8% 13 10% 10 10% 9 11% 10 13% 17 10% 5 7% 11 9% 21 11% 9 9% 17 13% 13 9% 21 13% A 18 11% 10 7% 10 10% 7 9% 17 10% 14 10% 9 13% 14 12% 14 7% 15 15% L 6 6% 9 6% 9 9% 18 11% H 14 8% 19 10% 11 8% 9 12% H 5 6% 12 10% 12 7% 11 15% C 7 10% 3 5% 16 11% 14 11% 7 9% 16 9% 12 8% 25 8% 15 10% 10 6% 10 7% 8 8% 8 10% 3 5% 14 9% 7 10% 11 9% 14 7% 7 7% 14 10% 5 6% 12 7% 13 9% Amsterdam, The Netherlands 24 8% 13 8% 12 7% 12 9% 6 6% 6 8% 8 10% 10 6% 6 9% 6 5% 18 9% 6 6% 12 9% 6 8% 13 8% 11 8% Auckland, New Zealand 24 8% 14 9% 9 6% 11 8% 7 7% 5 7% 4 5% 15 9% 5 7% 7 6% 16 8% 6 6% 12 9% 5 7% 14 8% 10 7% Helsinki, Finland 21 7% 8 6% 13 8% 10 7% 7 7% 4 5% 4 6% 6 6% 15 8% 8 8% 9 7% 4 5% 11 6% 10 7% 20 7% 10 6% 11 7% 11 8% 6 6% 4 5% 10 13% G 5 6% 8 5% Berlin, Germany 10 6% 6 8% 5 4% 6 6% 8 6% 6 8% 14 8% 6 4% Cairo, Egypt 19 6% 10 7% 9 6% 9 7% 2 3% 7 10% 8 5% 4 5% 7 6% 3 4% 11 6% 9 6% 18 6% 7 4% 12 7% 5 4% 5 7% 5 7% 9 6% 4 5% 9 8% 9 5% 6 4% 3 3% 8 5% 10 7% Stockholm, Sweden 18 6% 7 5% 11 7% 9 7% 3 4% 5 7% 8 5% 5 7% 6 5% 12 6% 9 9% M 10 10% LM 4 4% 7 6% Zurich, Switzerland 8 8% E 8 8% C 6 6% 16 8% I 13 7% 10 8% 4 5% 11 6% 7 5% Moscow, Russia 18 6% 8 5% 10 6% 10 8% 5 5% 3 4% 3 4% 8 5% 7 9% 6 5% 12 6% 5 5% 7 5% 6 8% 7 4% 11 8% Copenhagen, Denmark 17 6% 7 5% 10 6% 6 5% 4 4% 7 9% 4 5% 9 5% 5 7% 9 8% 9 4% 6 6% 6 5% 5 7% 10 6% 8 5% Washington, United States 17 5% 7 5% 10 6% 7 5% 7 6% 4 5% 6 8% 7 4% 4 6% 9 7% 8 4% 5 5% 8 6% 4 5% 6 4% Hong Kong, China 17 5% 8 6% 8 5% 7 5% 4 4% 6 8% 5 7% 9 5% 3 4% 5 4% 12 6% 7 7% 6 4% 4 5% 9 5% 11 8% N 8 5% Mexico City, Mexico 14 5% 9 6% 5 3% 7 5% 2 2% 5 6% 3 4% 8 5% 4 5% 5 4% 9 5% 5 5% 6 5% 3 4% 8 5% 6 4% Brussels, Belgium 13 4% 5 4% 8 5% 5 4% 1 2% 4 5% 8 5% 2 3% 7 6% 7 3% 6 5% 5 4% 2 3% 7 4% 6 4% Kuala Lumpur, Malaysia 13 4% 7 4% 7 4% 6 4% 7 7% E 3 3% 4 5% 2 3% 8 5% 3 4% 6 5% 7 4% 2 2% 5 4% 5 3% 13 4% 5 3% 8 5% 4 3% 5 5% 4 5% 4 5% 6 4% 3 4% 6 5% 7 3% 4 4% 5 3% 6 7% K 4 5% 9 5% Madrid, Spain 8 5% 5 4% Osaka, Japan 12 4% 6 4% 6 4% 6 4% 3 3% 3 4% 3 4% 6 4% 3 4% 2 2% 5 4% 4 5% 8 5% 4 3% 12 4% 6 4% 6 3% 2 2% 4 4% 1 2% 6 4% 4 6% 5 4% 3 3% 4 3% 4 6% 7 4% 4 3% Istanbul, Turkey 11 4% 3 2% 5 4% 3 3% 2 3% 6 4% 3 4% 4 4% 7 4% 2 2% 4 3% 5 4% 11 4% 5 3% 4 3% 2 2% 3 4% 6 3% 2 3% 4 4% 7 3% 3 3% 4 3% 5 3% 6 4% Mumbai, India 11 3% 6 4% 5 3% 6 5% 2 2% 5 6% D 3 4% 5 7% KL 4 5% 6 4% Cape Town, South Africa 9 5% A 6 4% 5 6% C 4 5% 10 5% I 6 3% 3 3% Shanghai, China 2 3% 6 3% 3 4% 5 4% 6 3% 3 2% 6 4% 3 4% 5 3% 6 4% 7 4% * 1% 3 3% 7 4% 3 3% 3 3% 4 5% 7 4% 3 2% 8 5% H 5 3% ‐ ‐ 3 3% 7 4% 5 5% 4 3% 2 2% 5 3% 5 4% Sao Paulo, Brazil 11 3% 3 2% 7 4% 6 4% 4 4% 1 1% Casablanca, Morocco 10 3% 3 2% 7 5% 4 3% 3 2% 4 5% Chicago, United States 8 3% 5 3% 4 2% 4 3% 3 3% 1 1% 4 5% H 3 4% H 2 2% 2 3% 2 2% 6 3% 3 3% 4 3% 2 2% 4 3% 4 3% Buenos Aires, Argentina 8 3% 3 2% 4 3% 3 2% 3 3% 2 3% 2 2% 4 2% 3 4% 4 3% 4 2% 2 2% 2 2% 4 5% 5 3% 3 2% Budapest, Hungary 8 2% 5 3% 3 2% 3 2% 2 2% 2 3% 1 2% 3 2% 3 5% 2 2% 5 3% 1 1% 3 2% 5 3% 3 2% Jakarta, Indonesia 7 2% 4 3% 3 2% 3 2% 2 2% 2 2% 1 2% 5 3% 1 1% 1 1% 6 3% 3 3% 3 2% 4 5% K 2 2% 5 3% 2 2% Singapore, Singapore 7 2% 3 2% 3 2% 2 2% 1 1% 2 3% 3 2% 2 2% 4 4% 2 1% 2 2% 3 2% 2 2% 3 2% 4 3% 3 3% C 3 3% 4 5% CD 1 2% 1 1% 2 1% 2 2% 2 2% 3 2% 1 1% 3 3% 1 1% 3 2% 2 1% * * 1 1% 2 1% 2 2% 2 2% 2 1% 2 2% 2 2% * 1% 3 2% 2 1% Guangzhou, China 5 2% 2 1% 3 2% 1 1% Boston, United States 5 1% 2 2% 2 1% 2 1% Warsaw, Poland 4 1% 3 2% 2 1% 2 2% ‐ ‐ 2 1% 2 3% 2 2% 2 1% 1 1% 3 2% 1 1% 4 1% 2 1% 3 2% 2 1% 2 2% 2 3% D 1 1% 1 1% Mecca, Saudi Arabia 1 1% 3 2% ‐ ‐ 2 1% 3 1% 1 1% ‐ ‐ 4 2% O 3 2% 1 1% Tel Aviv, Israel 4 1% 2 1% 2 1% 3 2% 1 1% * * ‐ ‐ 2 1% 1 2% 2 1% 2 1% 3 3% M * * 2 1% 1 2% 2 1% 1 1% Seoul, South Korea 3 1% 2 1% 1 1% 2 1% 1 1% ‐ ‐ * 1% 2 1% 1 1% 1 1% 2 1% 1 1% 1 * 1 2% 2 1% 1 1% Tehran, Iran 1 * 1 1% * * ‐ ‐ 1 1% * 1% ‐ ‐ 1 * * 1% 1 1% * * 1 1% ‐ ‐ * 1% 1 1% ‐ ‐ Karachi, Pakistan 1 * * * * * ‐ ‐ * * * 1% ‐ ‐ * * * * 1 1% ‐ ‐ * * ‐ ‐ * * * * * * 937 300% 448 300% 489 300% 405 300% 306 300% 227 300% 226 300% 501 300% 210 300% 352 300% 585 300% 305 300% 400 300% 232 300% 512 300% 425 300% Sigma Table of Contents * * Business Owner Yes No P Q 24 11 2 22% ** 2 14% ** 2 18% ** 3 27% ** 1 8% ** 1 7% ** * 3% ** 1 11% ** ‐ ‐ ** 2 14% ** 1 7% ** 1 13% ** 2 18% ** 1 12% ** * 3% ** 3 23% ** * 4% ** 1 7% ** 1 12% ** 1 9% ** 1 12% ** ‐ ‐ ** ‐ ‐ ** 1 7% ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 7% ** * 4% ** * 4% ** ‐ ‐ ** ‐ ‐ ** * 4% ** ‐ ‐ ** * 4% ** * 4% ** * 4% ** ‐ ‐ ** 1 11% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 34 300% 600 301 88 29% 79 26% 45 15% 44 15% 40 13% 36 12% 35 12% 33 11% 32 11% 29 10% 27 9% 23 8% 22 7% 22 7% 21 7% 18 6% 19 6% 17 6% 17 6% 17 6% 16 5% 17 6% 17 6% 13 4% 13 4% 13 4% 13 4% 12 4% 11 4% 11 4% 11 4% 11 4% 11 4% 10 3% 8 3% 7 2% 7 2% 7 2% 7 2% 4 1% 5 2% 4 1% 4 1% 4 1% 3 1% 1 * 1 * 903 300% Senior Executive/Decision Yes No R S 41 19 6 33% * 4 21% * 3 14% * 4 21% * 2 11% * 2 12% * 2 12% * 1 7% * ‐ ‐ * 1 5% * 2 13% * 2 10% * 2 8% * 2 9% * * 2% * 2 11% * 2 8% * 1 4% * 2 9% * 1 7% * 1 7% * 1 5% * 1 5% * 3 13% S* 1 5% * * 2% * * 2% * 1 5% * 1 6% * 1 7% * 1 4% * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * 1 5% * * 2% * 1 5% * ‐ ‐ * 2 9% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 57 300% Employment Status Total Non T U 583 293 84 29% 388 190 53 28% 236 122 37 30% 76 26% 52 27% 29 23% 45 15% 26 13% 22 18% 43 15% 28 15% 19 16% 38 13% 25 13% 16 13% 34 12% 21 11% 15 12% 33 11% 23 12% 13 11% 33 11% 20 11% 14 11% 32 11% R 30 10% 19 10% 12 10% 19 10% 12 10% 25 9% 20 10% 8 6% 23 8% 13 7% 12 10% 22 8% 16 8% 8 7% 22 7% 14 7% 10 8% 21 7% 12 6% 9 8% 18 6% 13 7% 7 6% 18 6% 4 4% 17 6% 15 8% U 11 6% 16 6% 12 7% 6 5% 17 6% 11 6% 7 6% 16 5% 10 5% 7 6% 16 5% 8 4% 9 8% 16 5% 10 5% 7 6% 12 4% 8 4% 7 5% 13 4% 10 5% 3 3% 7 6% 13 4% 10 5% 3 2% 13 4% 8 4% 5 4% 11 4% 8 4% 4 3% 10 4% 7 4% 4 4% 10 3% 7 4% 4 4% 10 3% 5 3% 6 5% 11 4% 6 3% 5 4% 10 3% 7 3% 4 3% 10 4% 6 3% 5 4% 8 3% 5 3% 3 3% 7 2% 4 2% 4 3% 7 2% 4 2% 3 3% 6 2% 4 2% 3 2% 7 2% 4 2% 2 2% 3 1% 2 1% 3 2% 5 2% 3 2% 1 1% 4 1% 3 2% 1 1% 4 1% 3 1% 2 1% 4 1% 3 2% 1 * 3 1% 2 1% 1 1% 1 * 1 * * * 1 * ‐ ‐ 1 1% 880 300% 571 300% 366 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Germany Total Germany Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Sydney, Australia 913 454 104 23% 456 227 57 25% 457 226 47 21% 281 157 28 18% Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 281 119 27 23% 340 170 34 20% 290 141 31 22% Low K Education Medium L High M 325 156 34 22% 588 298 70 24% 186 100 25 25% 584 261 62 24% 143 93 17 18% 640 315 77 25% 273 139 27 20% 30 19% 65 22% 14 14% 54 18% 28 30% KL 13 14% 33 24% 29 19% 54 21% K 46 18% 62 20% 25 18% 283 143 39 27% F 38 26% F 30 21% 15 13% 27 16% 30 21% 18 15% 27 16% 57 18% 26 18% 39 15% 49 16% 26 19% High H Marital Status Married Other I J Chief Income Earner Yes No N O New York City, United States 95 21% 44 19% 51 23% Abu Dhabi, United Arab Emirates 83 18% 43 19% 40 18% 44 28% DE 27 17% 351 178 49 27% C 35 20% E 37 21% Paris, France 76 17% 36 16% 39 17% 29 18% 28 16% 19 16% 27 16% 25 18% 24 17% 27 17% 49 16% 23 23% M 14 14% Rome, Italy 73 16% 32 14% 41 18% 30 19% 25 14% 17 15% 32 19% 20 14% 22 15% 24 15% 49 16% 18 18% 36 14% 22 24% KL 19 20% 50 16% 23 16% Cape Town, South Africa 61 13% 27 12% 34 15% 19 12% 23 13% 18 15% 20 12% 16 11% 23 15% 37 13% 10 10% 39 15% 11 12% 40 13% 21 15% Los Angeles, United States 60 13% 25 11% 21 14% 27 15% 12 10% 19 11% 19 13% 19 12% 41 14% 16 16% 31 12% 13 14% 38 12% 22 16% London, United Kingdom 57 13% 35 16% B 24 11% 25 17% G 22 16% 33 15% 24 15% 19 11% 14 12% 18 11% 18 13% 21 15% 18 12% 39 13% 8 8% 39 12% 19 13% 53 12% 28 12% 25 11% 18 12% 19 11% 15 13% 17 10% 18 13% 17 12% 19 13% 33 11% 12 12% 37 14% K 31 12% 13 14% Rio de Janeiro, Brazil 9 10% 34 11% 18 13% Auckland, New Zealand 51 11% 27 12% 24 11% 12 8% 21 12% 18 10% 18 13% 15 10% 18 11% 34 11% 7 7% 37 12% 14 10% 42 9% 23 10% 19 8% 14 9% 14 8% 16 9% 13 10% 13 9% 13 8% 29 10% 10 10% 35 13% K 26 10% 9 10% Bangkok, Thailand 18 15% C 14 12% 6 7% 29 9% 13 10% Istanbul, Turkey 41 9% 19 8% 22 10% 15 10% 14 8% 12 10% 15 9% 11 8% 15 11% 14 9% 27 9% 9 9% 21 8% 11 12% 28 9% 13 9% 21 13% H 19 11% 13 9% H 10 7% 6 5% 9 6% 21 8% 9 10% 32 10% 9 6% 11 7% 32 11% I 28 9% 10 10% 10 7% 11 11% 22 8% 7 7% 27 9% 12 9% Amsterdam, The Netherlands 40 9% 18 8% 22 10% 14 9% 16 9% 10 9% Madrid, Spain 39 9% 21 9% 18 8% 9 5% 11 9% Stockholm, Sweden 36 8% 17 7% 19 9% 19 12% D 9 6% Toronto, Canada 35 8% 16 7% 19 9% 6 4% Zurich, Switzerland 34 8% 16 7% 19 8% 8 5% 18 10% C 15 9% C 12 7% Oslo, Norway 26 6% 13 6% 13 6% 9 6% Singapore, Singapore 25 6% 16 7% 10 4% 9 8% 15 9% 12 9% 9 6% 12 8% 24 8% 9 9% 22 8% 5 5% 25 8% 12 8% 13 8% 13 9% 9 7% 17 6% 7 7% 21 8% 7 7% 24 7% 12 8% 17 10% H 10 6% 9 7% 8 6% 18 12% J 13 8% 22 7% 6 6% 22 7% 13 9% 8 6% 8 6% 8 5% 18 6% 11 11% L 7 7% 17 7% 9 5% 14 12% C 14 12% CD 8 7% 15 6% 4 5% 17 6% 9 7% 7 5% 12 7% 6 5% 8 5% 10 7% 7 5% 10 6% 15 5% 19 6% 6 5% 3 3% 7 5% 18 6% 4 5% 19 6% 6 4% 4 3% 9 6% H 9 6% 4 3% 6 3% 12 7% H 8 5% 16 6% M 14 5% 2 2% 8 4% 8 8% M 6 6% 7 5% 5 3% 19 6% 6 6% 15 6% 3 4% 16 5% 8 6% 8 5% 12 7% 6 4% 5 4% 5 3% 18 6% 4 4% 12 5% 6 7% 18 6% 5 4% 8 5% 6 4% 6 4% 8 5% 12 4% 4 4% 11 4% 4 5% 14 4% 6 4% Cairo, Egypt 25 5% 11 5% 14 6% Tokyo, Japan 24 5% 12 5% 12 5% Budapest, Hungary 23 5% 15 6% 8 4% 13 9% DE 15 9% DE 5 3% Hong Kong, China 20 4% 10 4% 10 5% 6 4% 11 6% 10 8% C 3 3% Copenhagen, Denmark 19 4% 5 2% 4 3% 9 5% 6 5% 9 5% 4 3% 6 4% 8 5% 12 4% 4 4% 11 4% 5 5% 13 4% 6 5% Helsinki, Finland 19 4% 8 4% 14 6% A 11 5% 3 2% 9 5% 6 4% 6 5% 6 4% 6 4% 13 4% 5 5% 10 4% 4 4% 14 4% 5 3% Kuala Lumpur, Malaysia 18 4% 10 4% 9 4% 6 4% 9 5% 7 6% C 3 3% 4 3% 6 5% 7 5% 8 5% 10 3% 2 2% 10 4% 6 7% 15 5% 4 3% Mexico City, Mexico 18 4% 9 4% 9 4% 7 4% 7 4% 4 3% 8 5% 4 3% 6 4% 6 4% 12 4% 3 3% 1 1% 13 4% 5 4% Buenos Aires, Argentina 15 3% 7 3% 8 4% 6 4% 5 3% 5 4% 5 3% 6 4% 5 3% 6 4% 9 3% 2 2% 13 5% M 10 4% 3 3% 9 3% 6 4% Casablanca, Morocco 15 3% 8 3% 7 3% 2 1% 7 4% 6 4% 5 4% 4 2% 6 4% 9 3% 2 2% 8 3% 5 5% 12 4% 3 2% Sao Paulo, Brazil 14 3% 8 3% 7 3% 4 3% 7 4% 6 5% C 3 2% 6 3% 6 4% 3 2% 6 4% 8 3% 2 2% 11 4% 2 2% 10 3% 4 3% Chicago, United States 14 3% 7 3% 7 3% 6 4% 3 2% 5 4% 6 3% 5 4% 3 2% 4 3% 9 3% 3 3% 7 3% 4 4% 11 3% 3 2% Washington, United States 11 2% 6 3% 5 2% 3 2% 5 3% 3 3% 4 3% 5 3% 2 1% 5 3% 6 2% 2 2% 6 2% 2 3% 8 2% 3 2% 5 2% Boston, United States 11 2% 7 3% 4 2% 3 2% 6 4% 2 2% 4 2% 5 4% 2 1% 9 3% 2 1% 5 2% 5 2% 3 2% 1 1% 5 3% 3 2% 2 2% 6 2% 7 3% 2 2% 7 2% 3 2% Moscow, Russia 8 2% 6 2% 3 1% 6 4% E 3 2% 5 5% L 1 1% 2 3% 10 2% 6 4% J 4 3% 3 1% Beijing, China 3 1% 3 2% 4 2% 3 2% 2 1% 5 3% 4 1% 2 2% 4 2% 2 2% 6 2% 3 2% Osaka, Japan 8 2% 3 2% 5 2% 3 2% * * 3 2% 2 1% 4 3% 3 2% 6 2% 1 1% 6 2% 2 2% 3 1% Brussels, Belgium 7 2% 4 2% 4 2% 5 3% E 3 2% 3 2% 2 1% 3 2% 2 2% 2 1% 3 2% 5 2% 2 2% 3 1% 3 3% 6 2% 5 4% N 1 1% Jakarta, Indonesia 7 2% 5 2% 3 1% 2 1% 2 1% 4 3% 3 2% 2 1% 3 2% 3 2% 5 2% 4 2% ‐ ‐ 5 2% 2 1% Mumbai, India 7 2% 5 2% 3 1% 3 2% 2 1% 2 1% 3 2% 2 2% 2 1% 2 1% 5 2% 3 3% M 1 1% 4 2% 2 2% 7 2% 1 1% Tel Aviv, Israel 7 2% 5 2% 2 1% ‐ ‐ 2 1% 3 2% 2 2% 5 2% 2 2% 4 1% 1 1% 6 2% 1 1% 7 2% 4 2% 3 2% 1 1% 2 2% C 3 2% 2 1% Warsaw, Poland 5 3% C 3 2% * * 2 1% 5 2% 3 3% 3 1% 1 1% 5 2% 2 1% 5 1% 3 1% 2 1% 3 2% 1 1% 1 1% 6 3% GH 3 2% 1 1% Shanghai, China * * 2 1% 1 1% 5 2% 1 1% 3 1% 1 2% 4 1% 1 1% Seoul, South Korea 4 1% 2 1% 2 1% 2 2% 1 1% * * 1 1% 2 1% 1 1% 2 2% 2 1% ‐ ‐ 4 1% 1 1% 3 1% 1 1% Mecca, Saudi Arabia 4 1% 1 * 1 1% 2 1% 1 1% 2 1% 2 1% 1 1% 2 1% 2 1% 1 1% 1 1% 2 2% 3 1% 1 1% Karachi, Pakistan 3 1% 4 2% B 2 1% 1 1% 2 1% 1 * * * 1 1% * * 1 1% 1 1% 2 1% 1 1% 2 1% ‐ ‐ 2 1% 1 1% Guangzhou, China 2 * 1 1% * * 1 * 1 * * * 1 1% ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 1% 1 * 1 * Tehran, Iran 1 * 1 * ‐ ‐ 1 * * * ‐ ‐ ‐ ‐ ‐ ‐ 1 1% * * 1 * ‐ ‐ 1 * ‐ ‐ * * 1 * 1361 300% 682 300% 679 300% 470 300% 533 300% 358 300% 509 300% 424 300% 428 300% 467 300% 894 300% 301 300% 782 300% 279 300% 944 300% 417 300% Sigma Table of Contents Business Owner Yes No P Q 72 37 7 19% * 8 21% * 5 14% * 5 12% * 8 22% * 5 13% * 6 16% * 5 15% * 4 11% * 5 13% * 3 9% * 3 8% * 2 6% * 5 14% * 3 9% * 2 6% * 1 4% * 2 6% * 2 5% * 1 3% * 4 11% Q* 3 7% * 1 4% * 2 5% * 2 5% * 1 4% * * 1% * 2 5% * 1 4% * 1 2% * 1 3% * * 1% * * 1% * ‐ ‐ * 1 3% * 1 3% * 1 4% * * 1% * 2 5% Q* * 1% * * 1% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 112 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 841 416 97 23% 154 78 17 22% 759 376 87 23% 615 303 72 24% 298 150 33 22% 87 21% 17 21% 78 21% 63 21% 32 21% 77 19% 16 20% 67 18% 60 20% 22 15% 71 17% 12 16% 64 17% 50 16% 26 17% 65 16% 15 19% 58 15% 48 16% 25 17% 56 13% 8 10% 53 14% 43 14% 18 12% 54 13% 12 16% 48 13% 41 14% 19 13% 52 12% 9 12% 48 13% 36 12% 21 14% 48 12% 8 10% 45 12% 30 10% 46 11% 11 14% 40 11% 37 12% 23 15% T 14 9% 39 9% 7 9% 35 9% 31 10% 12 8% 38 9% 5 7% 36 9% 25 8% 16 10% 38 9% 5 6% 35 9% 26 9% 14 9% 34 8% 6 8% 33 9% 18 6% 33 8% 6 8% 30 8% 23 8% 21 14% T 13 9% 33 8% 5 6% 30 8% 24 8% 12 8% 33 8% 5 7% 29 8% 20 6% 15 10% 24 6% 5 7% 21 6% 18 6% 9 6% 24 6% 4 5% 22 6% 19 6% 6 4% 24 6% 1 1% 9 6% 5 7% 24 6% R 19 5% 16 5% 20 5% 15 5% 10 6% 20 5% 4 6% 18 5% 15 5% 7 5% 19 4% 3 4% 17 5% 14 5% 6 4% 17 4% 4 5% 15 4% 14 5% 5 3% 17 4% 13 3% 15 5% 4 2% 17 4% 6 8% S 3 4% 15 4% 15 5% 4 2% 17 4% 2 3% 16 4% 13 4% 5 3% 13 3% 3 4% 13 3% 10 3% 5 3% 13 3% 2 3% 13 3% 9 3% 6 4% 14 3% 2 2% 13 3% 11 4% 4 2% 13 3% 4 5% 10 3% 10 3% 3 2% 11 3% 1 2% 10 3% 8 3% 3 2% 10 2% * 1% 10 3% 7 2% 4 2% 10 2% 1 2% 9 2% 6 2% 4 3% 7 2% 4 5% S 2 2% 5 1% 5 2% 3 2% 7 2% 6 2% 5 2% 3 2% 6 1% 3 3% 5 1% 5 2% 3 2% 7 2% * * 7 2% 5 2% 3 2% 6 1% 4 1% 5 2% 2 1% 7 2% 3 4% S 2 2% 5 1% 6 2% 2 1% 7 2% 1 2% 6 1% 5 2% 2 1% 5 1% ‐ ‐ 5 1% 2 1% 4 1% 1 1% 4 1% 3 1% 3 2% T 2 1% 4 1% 1 1% 4 1% 3 1% * 1% 3 1% 4 1% U 2 1% 1 1% 2 * ‐ ‐ 2 * 1 * 1 * 1 * * 1% 1 * * * 1 * 1249 300% 234 300% 1128 300% 910 300% 451 300% ‐ ‐ Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Hungary Total Hungary Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 486 478 106 22% 250 238 49 21% 236 239 57 24% 179 197 40 20% 161 138 37 27% 146 143 29 20% 186 187 46 25% 208 197 48 24% Sydney, Australia 98 20% 50 21% 48 20% 32 16% 37 20% 37 19% 95 20% 41 17% 55 23% 37 19% 41 30% CE 25 18% 25 17% London, United Kingdom 33 23% 34 18% 38 19% Rome, Italy 82 17% 31 13% 36 18% 21 15% 25 17% 32 17% 41 21% Zurich, Switzerland 81 17% 32 14% 31 16% 26 19% 24 17% 35 18% 30 15% New York City, United States 81 17% 41 17% 51 21% A 49 20% A 39 16% 24 18% 16 11% 36 19% 31 16% Abu Dhabi, United Arab Emirates 64 13% 38 16% 26 11% 40 20% E 32 16% 18 13% 14 10% 25 14% 27 14% Rio de Janeiro, Brazil 56 12% 33 14% 22 9% 25 13% 15 11% 15 11% 20 11% 23 12% Berlin, Germany 55 12% 30 13% 25 10% 25 13% 20 14% 11 7% 20 11% 27 14% Los Angeles, United States 54 11% 28 12% 26 11% 25 13% 19 14% 10 7% 19 10% 20 10% Amsterdam, The Netherlands 51 11% 26 11% 25 10% 25 13% 11 8% 15 10% 26 14% 16 8% Madrid, Spain 51 11% 23 9% 28 12% 24 12% 11 8% 16 11% 20 11% 24 12% Cairo, Egypt 43 9% 15 6% 20 10% 11 8% 11 8% 16 9% 18 9% Istanbul, Turkey 40 8% 15 6% 28 12% A 25 10% 11 6% 12 9% 20 10% 40 8% 20 8% 19 8% 14 7% 10 7% 17 12% C 15 11% 14 7% Bangkok, Thailand 16 8% 15 8% Tokyo, Japan 35 7% 8 3% 17 9% 7 5% 11 8% 14 8% 12 6% Helsinki, Finland 31 7% 27 11% B 14 6% 18 7% 16 8% 7 5% 9 6% 12 7% 12 6% Stockholm, Sweden 30 6% 14 6% 16 7% 7 4% 10 7% 13 9% C 8 6% 12 6% 13 7% 14 8% 8 4% 8 4% 13 7% Washington, United States 29 6% 19 8% 10 4% 15 7% 6 4% Brussels, Belgium 27 6% 12 5% 16 7% 10 5% 4 3% Mexico City, Mexico 27 6% 13 5% 14 6% 8 4% 8 6% 14 10% D 10 7% 11 6% 13 6% Auckland, New Zealand 23 5% 12 5% 11 5% 11 5% 5 3% 8 6% 7 4% 10 5% Toronto, Canada 17 4% 10 4% 7 3% 6 3% 2 2% 9 6% 9 5% 5 2% Oslo, Norway 16 3% 11 5% 5 2% 5 3% 3 2% 8 6% 5 3% 8 4% Buenos Aires, Argentina 15 3% 7 3% 8 3% 2 1% 6 4% 5 3% 9 5% Moscow, Russia 15 3% 3 1% 8 4% 4 3% 6 3% 4 2% Osaka, Japan 14 3% 12 5% B 10 4% 7 5% C 3 2% 4 2% 8 4% 2 1% 4 3% 7 4% 4 2% Hong Kong, China 13 3% 10 4% 3 1% 6 3% 6 4% 2 1% 2 1% 7 4% Boston, United States 13 3% 9 4% 4 2% 7 4% 2 1% 4 3% 4 2% 6 3% Copenhagen, Denmark 12 3% 8 4% 4 2% 5 3% 3 2% 4 3% 5 3% 4 2% Cape Town, South Africa 12 3% 5 2% 7 3% 3 2% 3 2% 6 4% 6 3% 6 3% Sao Paulo, Brazil 11 2% 5 2% 7 3% 6 3% 2 1% 4 3% 4 2% 4 2% Casablanca, Morocco 11 2% 5 2% 6 2% 2 1% 4 3% 5 3% 2 1% 6 3% Singapore, Singapore 10 2% 7 3% 3 1% 3 2% 4 3% 3 2% 2 1% 6 3% Beijing, China 9 2% 6 3% 3 1% 6 3% 3 2% 1 1% 4 2% 1 * Shanghai, China 9 2% 4 2% 5 2% 3 2% 3 2% 2 2% 1 * Seoul, South Korea 8 2% 5 2% 3 1% 3 2% 3 2% 2 2% 2 1% 7 3% F 1 * Chicago, United States 8 2% 3 1% 5 2% 4 2% 2 1% 2 1% 4 2% 3 1% Warsaw, Poland 8 2% 6 2% 2 1% 2 1% 2 1% 4 3% 3 1% 4 2% Kuala Lumpur, Malaysia 8 2% 1 * 1 * 2 1% 5 3% 7 1% 2 1% 3 2% 4 2% 2 1% Jakarta, Indonesia 6 1% 1 * 7 3% A 5 2% 6 4% C 2 1% 2 1% Tel Aviv, Israel 7 3% B ‐ ‐ 1 1% 2 2% 2 1% 3 2% 2 1% Mumbai, India 5 1% 2 1% 3 1% 1 1% ‐ ‐ 3 2% 1 * Mecca, Saudi Arabia 4 1% 1 * 3 1% 1 * 4 3% E 1 1% 2 1% 2 1% 2 1% Guangzhou, China 3 1% ‐ ‐ 3 1% 2 1% ‐ ‐ 1 1% 2 1% 1 * Tehran, Iran 3 1% 3 1% ‐ ‐ 2 1% 1 1% ‐ ‐ ‐ ‐ 2 1% 1433 300% 715 300% 718 300% 590 300% 415 300% 428 300% 561 300% 592 300% Sigma Table of Contents High H 11 10 2 16% ** 2 17% ** 2 23% ** 1 8% ** 1 8% ** 3 34% ** 2 23% ** 2 20% ** ‐ ‐ ** 2 19% ** ‐ ‐ ** 2 18% ** ‐ ‐ ** 1 11% ** 1 8% ** 1 6% ** ‐ ‐ ** 1 11% ** 1 7% ** ‐ ‐ ** ‐ ‐ ** 1 11% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** ‐ ‐ ** 2 16% ** 1 8% ** 1 11% ** ‐ ‐ ** ‐ ‐ ** 2 20% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 30 300% Marital Status Married Other I J Low K Education Medium L 199 188 39 21% 287 290 67 23% 142 125 26 21% 250 278 58 21% 42 22% 56 19% 26 21% 60 22% 40 22% 55 19% 26 21% 56 20% 31 16% 51 18% 18 14% 47 17% 32 17% 49 17% 25 20% 44 16% 37 20% 44 15% 20 16% 48 17% 26 14% 38 13% 17 14% 41 15% 21 11% 34 12% 16 12% 33 12% 19 10% 36 12% 27 10% 28 10% 24 13% 30 10% 24 19% LM 15 12% 16 9% 35 12% 13 11% 33 12% 21 11% 30 10% 9 7% 35 13% 15 8% 28 10% 12 10% 27 10% 19 10% 20 7% 9 8% 24 9% 13 7% 26 9% 10 8% 22 8% 12 6% 23 8% 8 7% 21 8% 8 4% 24 8% 4 4% 21 8% 16 8% 15 5% 4 3% 20 7% 10 5% 19 6% 4 3% 22 8% 11 6% 16 6% 7 6% 16 6% 10 5% 16 6% 7 6% 14 5% 8 4% 15 5% 4 3% 16 6% 10 5% 7 2% 5 4% 10 4% 8 4% 8 3% 6 4% 9 3% 5 3% 9 3% 3 1% 6 3% 9 3% 7 6% L 4 3% 4 2% 10 4% 4 4% 7 2% 5 3% 8 3% 3 2% 9 3% 6 3% 6 2% 6 4% 4 2% 1 1% 2 1% 7 2% 4 2% 11 4% I 8 3% 5 4% 4 2% 3 2% 8 3% 5 4% 4 2% 7 4% 4 1% 2 1% 5 2% 7 2% 6 3% 4 1% 2 2% 7 3% 3 2% 6 2% 3 2% 7 2% 4 2% 5 2% 1 1% 6 2% 1 1% 7 2% 2 1% 6 2% 1 1% 7 2% 1 1% 6 2% 4 2% 4 1% 2 1% 6 2% 5 3% 3 1% 1 1% 4 1% 3 2% 4 1% 4 3% 2 1% 2 1% 3 1% 3 1% 3 3% L 1 1% 1 * 2 1% 3 1% 1 1% 3 1% 2 1% 1 * 1 * 2 1% 1 1% 1 * 2 1% 1 * 1 1% 1 * 564 300% 870 300% 376 300% 833 300% High M 94 75 22 29% * 12 16% * 13 18% * 18 24% * 12 16% * 13 17% * 6 8% * 7 10% * 4 5% * 6 8% * 10 14% * 7 10% * 3 5% * 6 8% * 8 10% * 5 7% * 6 8% * 6 8% * 3 4% * 4 6% * 5 7% * 3 5% * 1 2% * 2 2% * 4 6% L* 5 6% * 3 3% * 1 2% * 3 3% * 4 5% * 3 3% * 2 3% * 4 5% * 1 1% * ‐ ‐ * 2 3% * ‐ ‐ * 2 2% * 1 1% * 3 4% * 1 1% * 1 1% * 1 1% * 1 1% * 1 1% * 1 1% * 225 300% Chief Income Earner Yes No N O 257 245 58 24% 229 232 47 20% 52 21% 45 20% 51 21% 44 19% 39 16% 43 19% 38 15% 43 19% 43 17% 38 16% 33 14% 31 13% 31 13% 24 10% 30 12% 25 11% 26 10% 28 12% 22 9% 29 12% 19 8% 19 8% 32 14% N 23 10% 23 9% 17 7% 23 9% 17 7% 18 7% 17 7% 16 6% 16 7% 18 7% 12 5% 15 6% 14 6% 13 5% 15 6% 14 6% 13 6% 13 5% 10 4% 7 3% 10 4% 8 3% 8 3% 9 4% 6 3% 7 3% 8 3% 6 2% 8 3% 5 2% 8 3% 6 2% 7 3% 6 2% 7 3% 8 3% 5 2% 8 3% 4 2% 3 1% 8 3% 4 2% 6 2% 7 3% 2 1% 6 2% 3 1% 4 2% 4 2% 4 1% 4 2% 4 2% 4 2% 5 2% 3 1% 4 2% 3 1% 5 2% 1 * 3 1% 2 1% 3 1% 1 * 1 * 2 1% 1 * 2 1% 736 300% 697 300% Business Owner Yes No P Q 40 39 9 24% * 9 22% * 2 6% * 5 12% * 6 16% * 7 18% * 4 10% * 5 14% * 3 8% * 3 8% * 4 9% * 8 20% Q* 1 4% * 5 13% * 3 8% * ‐ ‐ * 1 3% * ‐ ‐ * 7 17% Q* 1 3% * 3 9% * 5 13% Q* 2 6% * 1 3% * 2 4% * 2 6% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 5% * 1 3% * 3 7% Q* 2 5% * ‐ ‐ * 1 3% * 1 2% * 1 3% * 1 2% * 2 5% * 1 2% * 2 5% Q* ‐ ‐ * 1 3% * 1 2% * ‐ ‐ * ‐ ‐ * 117 300% 446 439 97 22% 89 20% 93 21% P 77 18% 75 17% 73 17% 60 14% 50 11% 52 12% 51 12% 48 11% 43 10% 41 9% 34 8% 37 8% 35 8% 30 7% 30 7% 22 5% 26 6% 23 5% 18 4% 15 3% 15 3% 13 3% 13 3% 14 3% 13 3% 13 3% 11 2% 11 3% 9 2% 9 2% 10 2% 8 2% 8 2% 7 2% 7 2% 6 1% 7 2% 5 1% 6 1% 4 1% 3 1% 3 1% 3 1% 1316 300% Senior Executive/Decision Yes No R S 36 35 7 19% * 9 25% * 4 13% * 4 11% * 6 17% * 6 17% * 4 11% * 5 15% * 4 13% * 5 15% * 2 6% * 5 15% * 1 4% * 5 15% * 2 6% * ‐ ‐ * 2 6% * ‐ ‐ * 4 10% * ‐ ‐ * 3 9% * 5 14% S* 2 6% * 1 3% * 2 5% * 1 4% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 5% * ‐ ‐ * 3 8% S* 2 5% * ‐ ‐ * 1 3% * 1 2% * ‐ ‐ * 1 2% * 2 5% * 1 2% * 1 3% * ‐ ‐ * 1 2% * 1 3% * ‐ ‐ * ‐ ‐ * 106 300% Employment Status Total Non T U 450 442 99 22% 265 254 61 24% 221 224 45 20% 89 20% 63 25% U 47 19% 35 15% 91 21% 48 21% 78 18% 41 16% 41 18% 75 17% 44 17% 37 16% 75 17% 47 18% 34 15% 60 14% 34 13% 30 13% 50 11% 36 14% 20 9% 51 11% 25 10% 30 13% 48 11% 27 11% 27 12% 49 11% 22 9% 29 13% 46 10% 26 10% 25 11% 41 9% 20 8% 22 10% 34 8% 22 8% 18 8% 37 8% 23 9% 17 7% 35 8% 16 6% 19 9% 29 7% 14 5% 17 8% 30 7% 13 5% 17 8% 25 6% 13 5% 16 7% 27 6% 12 5% 15 7% 23 5% 14 5% 13 6% 18 4% 15 6% 8 4% 15 3% 9 4% 8 3% 15 3% 8 3% 8 4% 13 3% 9 4% 6 3% 13 3% 8 3% 7 3% 14 3% 7 3% 7 3% 13 3% 7 3% 6 3% 13 3% 5 2% 7 3% 11 2% 8 3% 4 2% 12 3% 8 3% 4 2% 9 2% 9 3% 3 1% 9 2% 6 2% 5 2% 10 2% 5 2% 5 2% 8 2% 5 2% 5 2% 8 2% 6 3% 2 1% 8 2% 3 1% 5 2% 7 2% 6 2% 2 1% 6 1% 4 2% 4 2% 7 2% 5 2% 3 1% 6 1% 1 * 6 1% 1 * 6 3% T 5 2% 4 1% 3 1% 2 1% 3 1% 1 * 3 1% 3 1% 2 1% 1 1% 3 1% 2 1% 1 * 1327 300% 763 300% 671 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) India Total India Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Singapore, Singapore 850 423 111 26% 515 220 53 24% 335 203 58 28% 452 230 57 25% 288 135 40 29% 110 58 14 24% 308 154 35 23% Household Income Medium G High H Marital Status Married Other I J Paris, France 104 25% 53 24% 52 25% 54 23% 34 25% 17 29% 38 24% 28 25% 64 25% 41 24% ‐ ‐ London, United Kingdom 89 21% 42 19% 47 23% 47 21% 30 22% 11 19% 30 19% 33 21% 26 24% 55 22% 34 20% ‐ ‐ New York City, United States 83 20% 41 19% 41 20% 43 19% 24 18% 15 26% 30 20% 32 20% 21 19% 51 20% 32 19% ‐ ‐ Abu Dhabi, United Arab Emirates 70 16% 38 17% 32 16% 39 17% 24 18% 6 11% 28 18% 23 15% 18 17% 40 16% 30 18% ‐ ‐ Sydney, Australia 69 16% 38 17% 31 15% 36 16% 24 18% 8 14% 27 18% 23 15% 18 17% 43 17% 26 15% ‐ ‐ Zurich, Switzerland 66 16% 32 15% 33 16% 33 14% 20 15% 18 12% 27 17% 46 18% J 41 16% 20 12% ‐ ‐ Los Angeles, United States 65 15% 35 16% 30 15% 34 15% 23 17% 13 23% C 8 14% Bangkok, Thailand 50 12% 28 13% 23 11% 28 12% 17 12% 6 10% Rome, Italy 46 11% 23 10% 23 11% 26 11% 13 10% 7 12% Hong Kong, China 41 10% 15 7% 19 8% 14 11% 7 13% 221 111 27 24% 531 253 70 28% 319 170 41 24% Low K 321 159 48 31% F 39 25% ‐ ‐ ‐ ‐ 20 13% 27 17% 21 19% F 18 16% 24 14% ‐ ‐ 22 15% H 15 10% 20 13% 8 7% 30 12% 20 12% ‐ ‐ 16 10% 14 13% 28 11% 18 10% ‐ ‐ 12 7% 11 10% 25 10% 16 10% ‐ ‐ Kuala Lumpur, Malaysia 34 8% 26 12% B 16 7% 18 9% 17 8% 14 10% 3 6% Amsterdam, The Netherlands 31 7% 17 8% 14 7% 5 4% Tokyo, Japan 30 7% 17 8% 13 6% 19 8% D 11 5% 10 7% 12 7% 12 11% G 8 8% 21 8% 9 6% ‐ ‐ Washington, United States 30 7% 10 5% 12 8% 11 7% 7 6% 16 6% 14 8% ‐ ‐ Auckland, New Zealand 30 7% 17 8% 20 10% A 13 6% 12 8% 11 7% 7 6% 19 8% 10 6% ‐ ‐ 19 8% 13 10% C 10 7% 7 13% D 6 11% C 2 3% 13 6% 11 8% 5 9% 19 12% G 11 7% 16 10% 8 7% 24 9% 11 6% ‐ ‐ 10 7% 9 6% 17 7% 14 8% ‐ ‐ Cape Town, South Africa 26 6% 15 7% 11 5% 16 7% 6 4% 3 6% 8 5% 11 7% 6 6% 14 6% 11 7% ‐ ‐ Cairo, Egypt 24 6% 9 4% 14 7% 13 6% 7 5% 4 7% 9 6% 9 6% 6 5% 14 6% 9 5% ‐ ‐ Madrid, Spain 22 5% 8 4% 14 7% 11 5% 8 6% 3 5% 5 3% 10 6% 10 6% ‐ ‐ 21 5% 6 3% 10 4% 7 5% 5 8% 6 4% 10 6% 8 7% F 5 5% 12 5% Berlin, Germany 15 6% 6 4% ‐ ‐ 8 4% Mexico City, Mexico 20 5% 15 7% B 12 5% ‐ ‐ 8 5% 8 5% 5 4% 8 3% 9 4% 11 5% 6 5% 3 4% 12 5% 20 5% 10 5% 10 5% 12 5% 7 5% 2 3% 10 7% H 6 4% 2 2% Toronto, Canada 8 5% H 9 6% 12 7% I 8 5% ‐ ‐ 20 5% 17 7% DE 11 5% 4 3% Chicago, United States 5 5% 11 4% 9 6% ‐ ‐ Beijing, China 18 4% 10 5% 7 4% 12 5% 4 3% 1 2% 4 3% 6 3% 9 4% 8 4% 10 4% 5 4% 1 2% 6 4% 4 4% 9 4% 11 7% I 8 4% ‐ ‐ 17 4% 9 6% G 7 4% 4 3% Shanghai, China ‐ ‐ ‐ ‐ Rio de Janeiro, Brazil 16 4% 10 4% 6 3% 10 4% 4 3% 2 3% 5 3% 6 4% 4 4% 9 4% 7 4% ‐ ‐ Moscow, Russia 15 4% 8 4% 7 3% 7 5% 5 3% 3 3% 9 3% 6 4% ‐ ‐ 12 3% 7 3% 5 3% 7 5% E 2 2% ‐ ‐ Boston, United States 8 4% E 9 4% 1 2% 6 4% 3 2% 3 3% 5 2% ‐ ‐ 3 2% ‐ ‐ 4 2% 2 1% 1 2% 3 2% 2 1% 6 5% G 4 3% 4 2% 1 1% 4 2% 7 4% I 7 4% I 5 3% 3 2% 2 3% 2 1% 3 2% 1 1% 4 2% 2 1% ‐ ‐ 2 2% 1 2% 3 2% 2 1% 1 1% 4 2% 2 1% ‐ ‐ Istanbul, Turkey 12 3% 6 3% 6 3% Mecca, Saudi Arabia 9 2% 6 3% 3 1% Copenhagen, Denmark 6 1% 4 2% 2 1% 8 4% E 7 3% D 2 1% Sao Paulo, Brazil 6 1% 3 2% 2 1% 3 1% ‐ ‐ ‐ ‐ Osaka, Japan 6 1% 3 1% 3 2% 4 2% 1 1% ‐ ‐ 1 * 3 1% 3 2% ‐ ‐ 6 1% 3 1% 3 1% 3 1% 2 1% * 1% 4 3% G 2 1% 1 1% Budapest, Hungary 2 1% 2 1% 4 2% 2 1% ‐ ‐ Jakarta, Indonesia 5 1% 2 1% 3 2% 3 1% 2 1% ‐ ‐ 3 2% 2 1% 1 * 2 1% 3 2% ‐ ‐ Brussels, Belgium 5 1% 4 2% 1 1% 3 1% 1 1% 1 2% 2 1% 2 1% 1 1% 2 1% 3 2% ‐ ‐ Seoul, South Korea 5 1% 2 1% 3 1% 2 1% 2 1% 1 2% 2 1% 1 * 3 1% 2 1% ‐ ‐ Stockholm, Sweden 5 1% 3 1% 2 1% 2 1% 1 * 2 2% 2 1% 3 2% G * * 3 1% 2 1% ‐ ‐ Oslo, Norway 4 1% 2 1% 2 1% 1 * 1 1% 1 1% 2 1% 2 1% 3 1% 1 1% ‐ ‐ 2 1% 1 * 1 1% 2 1% 1 1% ‐ ‐ 2 1% 1 1% ‐ ‐ 1 1% 2 1% ‐ ‐ Helsinki, Finland 4 1% 2 1% 1 1% 2 1% * * Buenos Aires, Argentina 3 1% 2 1% 1 1% 2 1% 1 1% 2 3% D 2 4% CD 2 3% D ‐ ‐ Karachi, Pakistan 3 1% 2 1% 1 1% 3 1% * * ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * 2 1% ‐ ‐ Casablanca, Morocco 3 1% * * 3 1% 3 1% ‐ ‐ ‐ ‐ 1 1% 1 * 1 1% 1 * 2 1% ‐ ‐ Warsaw, Poland 2 1% 1 * 1 1% 2 1% * * ‐ ‐ 1 * 1 1% 1 1% 1 * 1 1% ‐ ‐ Guangzhou, China 2 1% 1 * 1 1% 2 1% 1 * ‐ ‐ * * 1 1% 1 * 1 * 1 1% ‐ ‐ Tel Aviv, Israel 1 * 1 * 1 * 1 * * * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * ‐ ‐ Tehran, Iran 1 * * * 1 * 1 * * * ‐ ‐ 1 * ‐ ‐ * * 1 * ‐ ‐ ‐ ‐ 1269 300% 659 300% 610 300% 689 300% 406 300% 173 300% 461 300% 476 300% 332 300% 760 300% 509 300% ‐ ‐ Sigma Table of Contents Education Medium L 95 48 15 30% * 11 24% * 8 16% * 12 25% * 12 25% M* 7 14% * 5 10% * 6 12% * 9 18% * 4 9% * 5 9% * 3 7% * 4 9% * 3 7% * 5 10% * 2 4% * 4 7% * 2 4% * 2 4% * 1 3% * 1 3% * 2 5% * 2 4% * 4 8% * 3 5% * 1 2% * 3 6% * 1 3% * 1 3% * 1 2% * * 1% * 1 3% * * 1% * * 1% * ‐ ‐ * * 1% * * 1% * 1 2% * ‐ ‐ * 2 4% M* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 145 300% High M Chief Income Earner Yes No N O Business Owner Yes No P Q 755 375 96 26% 480 218 58 27% 370 205 53 26% 224 107 22 21% 19 18% 626 316 88 28% P 85 27% P 70 22% 93 25% 54 25% 51 25% 19 18% 81 22% 46 21% 43 21% 71 19% 39 18% 44 21% 18 16% 57 15% 62 17% 38 17% 32 15% 36 16% 33 16% 61 16% 31 14% Senior Executive/Decision Yes No R S Employment Status Total Non T U 433 204 52 26% 417 219 58 27% 692 334 85 25% 158 89 26 29% 45 22% 59 27% 83 25% 21 24% 40 20% 49 22% 70 21% 19 22% 65 21% 36 18% 47 22% 65 19% 18 20% 23 21% Q 16 15% 47 15% 35 17% 34 16% 56 17% 14 15% 52 17% 37 18% 32 15% 58 17% 11 12% 34 17% 17 15% 49 16% 32 16% 34 15% 49 15% 17 19% 59 16% 32 14% 34 16% 18 16% 47 15% 29 14% 36 16% 50 15% 15 17% 42 11% 27 13% 23 11% 10 9% 40 13% 23 11% 27 12% 41 12% 9 10% 42 11% 22 10% 24 12% 13 12% 33 10% 22 11% 24 11% 38 11% 8 9% 36 10% 24 11% 18 9% 11 10% 31 10% 18 9% 23 11% 30 9% 11 12% 31 8% 16 7% 18 9% 7 6% 28 9% 18 9% 17 8% 28 9% 6 7% 27 7% 16 7% 15 7% 10 9% 21 7% 17 9% 14 6% 24 7% 7 8% 27 7% 16 7% 14 7% 6 6% 24 8% 16 8% 14 7% 24 7% 6 7% 25 7% 13 6% 17 8% 4 4% 26 8% 12 6% 18 8% 23 7% 7 8% 28 7% 10 5% 9 9% 21 7% 17 8% 13 6% 26 8% 4 4% 22 6% 20 9% O 14 6% 12 6% 8 7% 18 6% 13 6% 13 6% 21 6% 5 5% 22 6% 10 5% 13 6% 8 8% 15 5% 12 6% 11 5% 20 6% 4 4% 20 5% 13 6% 9 5% 8 8% 14 4% 13 7% 9 4% 19 6% 3 4% 20 5% 6 3% 13 6% 8 4% 18 5% 3 4% 11 5% 9 8% Q 7 6% 13 4% 19 5% 16 7% O 9 4% 13 4% 10 5% 10 5% 18 5% 3 3% 18 5% 9 4% 11 5% 4 4% 16 5% 8 4% 12 5% 15 5% 5 6% 18 5% 10 4% 10 5% 3 3% 17 5% 10 5% 10 5% 18 5% 2 2% 14 4% 8 3% 10 5% 5 5% 12 4% 7 3% 11 5% 11 3% 14 4% 8 4% 9 4% 4 4% 13 4% 8 4% 9 4% 14 4% 7 7% T 3 3% 15 4% 8 4% 7 4% 3 3% 12 4% 7 4% 9 4% 11 3% 5 5% 12 3% 7 3% 8 4% 3 3% 12 4% 8 4% 7 3% 11 3% 4 4% 11 3% 3 2% 2 2% 10 3% 5 2% 7 3% 7 2% 11 3% 4 2% 9 4% N 8 4% 3 3% 8 3% 5 3% 7 3% 8 2% 6 6% T 4 5% 8 2% 6 3% 4 2% 3 3% 6 2% 5 3% 4 2% 8 2% 2 2% 6 2% 4 2% 2 1% 2 1% 5 2% 2 1% 6 2% ‐ ‐ 5 1% 4 2% 2 1% 4 4% Q 2 2% 4 1% 2 1% 4 2% 5 1% 1 1% 1 1% 5 1% 4 2% 2 1% 2 2% 4 1% 3 2% 3 1% 5 2% 5 1% 5 2% 1 1% 2 1% 6 2% ‐ ‐ 2 1% 3 2% 3 1% 5 2% S 3 1% 1 * 5 1% 4 3% Q 2 2% 3 1% 3 1% 5 1% 2 1% 3 2% 2 1% 4 2% 2 1% 5 1% 5 1% 2 1% 3 1% 3 3% Q 1 1% 3 3% T 1 1% 4 1% 1 1% 4 2% 3 1% 2 3% 4 1% 3 2% 1 1% 2 2% 3 1% 3 1% 2 1% 4 1% 1 1% 4 1% 2 1% 2 1% 2 2% 2 1% 2 1% 3 1% 4 1% * 1% 2 1% 3 1% 1 * 1 1% 3 1% 2 1% 2 1% 3 1% 1 1% 3 1% 2 1% 1 1% 2 2% 1 * 2 1% 1 1% 2 1% 1 1% 3 1% 1 1% 2 1% 1 1% 2 1% 1 * 2 1% 1 * 3 1% 1 1% 2 1% 1 1% 2 1% 1 1% 2 1% 3 1% 2 2% T ‐ ‐ 2 1% 2 1% O 1 * ‐ ‐ 2 1% S 1 * ‐ ‐ 2 1% ‐ ‐ 1 1% 2 1% Q * * 1 * 2 1% 1 1% 1 * 1 1% 1 * 1 * 1 * 1 1% 1 * 1 * 1 * 1 * 1 1% 1 * * * 1 * * * 1 * * * 1 * 1 * ‐ ‐ 1124 300% 653 300% 616 300% 322 300% 947 300% 612 300% 657 300% 1002 300% 267 300% 2 1% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Indonesia Total Indonesia Male A Gender Female B Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 476 472 184 39% 201 231 80 35% 275 241 104 43% Under 35 C Age 35 to 49 D 261 269 118 44% D 46 17% 181 161 53 33% 54 20% D 42 16% 20 13% Mecca, Saudi Arabia 91 19% 50 22% 41 17% Tokyo, Japan 84 18% 45 20% 38 16% Singapore, Singapore 83 18% 44 19% 39 16% Rome, Italy 76 16% 37 16% 39 16% 43 16% 27 17% Seoul, South Korea 67 14% 21 9% 67 14% 38 17% 50 19% D 43 16% 13 8% Osaka, Japan 46 19% A 29 12% 22 13% London, United Kingdom 67 14% 24 10% 44 16% 21 13% Sydney, Australia 60 13% 27 12% 43 18% A 33 14% 33 12% 21 13% Amsterdam, The Netherlands 53 11% 27 12% 26 11% 27 10% 23 14% Abu Dhabi, United Arab Emirates 49 10% 24 10% 25 10% 32 12% 16 10% Bangkok, Thailand 46 10% 26 11% 20 8% 30 11% 13 8% Hong Kong, China 45 9% 22 9% 23 9% 28 10% 13 8% Los Angeles, United States 43 9% 22 9% 21 9% 25 9% 14 9% New York City, United States 40 8% 19 8% 21 9% 19 7% 16 10% Istanbul, Turkey 36 8% 15 7% 21 9% 19 7% 12 8% 19 12% C 9 5% Zurich, Switzerland 34 7% 20 9% 14 6% 14 5% Beijing, China 30 6% 15 6% 15 6% 20 7% 40 25% 31 19% Auckland, New Zealand 27 6% 12 5% 15 6% 6 2% 9 5% Guangzhou, China 26 5% 17 7% 9 4% 10 4% 12 8% Shanghai, China 21 4% 12 5% 8 3% 13 5% 6 4% Rio de Janeiro, Brazil 19 4% 9 4% 10 4% 11 4% 6 4% Washington, United States 18 4% 11 5% 7 3% 9 3% 8 5% Berlin, Germany 18 4% 10 4% 8 3% 12 4% 5 3% Madrid, Spain 16 3% 8 3% 8 3% 9 3% 6 4% Cairo, Egypt 14 3% 6 2% 8 4% 11 4% 2 1% Kuala Lumpur, Malaysia 13 3% 7 3% 6 2% 4 2% 7 4% Cape Town, South Africa 12 2% 6 3% 5 2% 3 1% 6 4% Tel Aviv, Israel 11 2% 7 3% 3 1% 4 2% 5 3% Budapest, Hungary 9 2% 3 1% 7 3% 5 2% 2 1% Helsinki, Finland 9 2% 5 2% 4 2% 2 1% 4 3% Casablanca, Morocco 8 2% 3 1% 5 2% 4 1% 4 3% Boston, United States 6 1% 4 2% 2 1% 6 2% ‐ ‐ Stockholm, Sweden 6 1% 2 1% 4 2% 2 1% 3 2% Toronto, Canada 5 1% 3 1% 2 1% 1 * Moscow, Russia 3 1% 2 1% 1 * 2 1% 4 3% C ‐ ‐ Buenos Aires, Argentina 3 1% 2 1% 1 * 2 1% 1 1% Mexico City, Mexico 3 1% 2 1% 1 * 1 * 2 1% Brussels, Belgium 3 1% 1 * 2 1% ‐ ‐ 2 1% Mumbai, India 3 1% 2 1% 1 * ‐ ‐ Chicago, United States 2 1% 1 * 1 1% 1 * 3 2% C 1 1% Sao Paulo, Brazil 2 * ‐ ‐ 2 1% 1 * 1 1% Karachi, Pakistan 2 * ‐ ‐ 2 1% 1 * 1 1% Tehran, Iran 1 * ‐ ‐ 1 * ‐ ‐ 1 1% Copenhagen, Denmark 1 * 1 * ‐ ‐ 1 * ‐ ‐ Oslo, Norway 1 * 1 * ‐ ‐ ‐ ‐ 1 1% Warsaw, Poland Sigma Table of Contents 1 * 1 * ‐ ‐ ‐ ‐ 1 1% 1415 300% 693 300% 722 300% 807 300% 483 300% 50 to 64 E Low F 34 41 13 32% * 5 12% * 10 23% * 10 25% * 6 15% * 4 11% * 3 6% * 2 6% * 7 17% * 3 6% * 1 2% * 3 6% * 4 9% * 4 9% * 5 13% * 5 12% * 1 3% * 1 3% * 12 30% CD* 4 9% * 1 3% * 3 6% * 1 3% * 1 2% * 1 2% * 1 3% * 1 3% * 2 6% * 1 3% * 2 6% * 2 6% C* ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 2% C* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 124 300% 67 74 31 42% * 17 23% * 13 17% * 11 15% * 7 10% * 14 19% * 11 15% * 17 23% G* 7 10% * 5 7% * 6 9% * 9 12% * 2 2% * 8 11% * 5 7% * 3 5% * 3 5% * 6 9% * 2 2% * ‐ ‐ * 3 5% * 1 2% * 3 5% * 6 8% * 2 2% * 5 7% H* 2 3% * 1 1% * ‐ ‐ * 2 3% * 3 3% * 1 1% * 5 7% GH* 1 1% * ‐ ‐ * 1 2% * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 221 300% Household Income Medium G High H Marital Status Married Other I J 241 237 100 42% 168 161 54 34% 268 252 96 38% 208 219 89 41% 173 180 77 43% 48 20% 26 16% 34 19% 24 15% 61 24% J 38 15% 30 14% 47 20% 45 21% 38 21% 42 18% 29 18% 46 18% 36 17% 34 19% Low K 42 18% 27 17% 42 17% 34 16% 21 12% 33 14% 20 13% 23 9% 29 16% 27 11% 29 18% 31 12% 44 20% I 36 16% 29 12% 21 13% 27 11% 26 15% 39 16% H 30 13% 14 9% 33 13% 39 18% I 27 12% 17 11% 32 13% 20 9% 24 14% 28 12% 15 9% 27 11% 22 10% 21 12% 25 14% 23 9% 15 9% 21 8% 24 11% 28 12% F 14 6% 15 9% 25 10% 20 9% 25 14% M 19 11% L 14 8% 21 13% G 17 11% 21 8% 22 10% 16 9% 18 7% 26 10% 13 6% 13 7% 19 8% 13 8% 23 9% 13 6% 13 7% 16 7% 14 9% 22 9% 11 5% 13 7% 13 5% 11 7% 15 6% 14 7% 13 7% 8 3% 16 6% 11 5% 7 4% 16 6% 10 4% 10 5% 9 4% 17 11% FG 13 8% F 8 5% 11 4% 10 4% 4 2% 12 5% 6 4% 11 4% 8 4% 9 5% 10 4% 5 3% 11 4% 7 3% 5 3% 13 5% 8 3% 4 2% 8 3% 10 4% 8 4% 9 4% 5 3% 11 5% 4 2% 4 2% 6 2% 3 2% 6 3% 8 3% 6 3% 7 3% 4 3% 2 1% 5 3% 5 2% 6 4% 11 4% J 7 3% 4 2% 2 1% 6 2% 5 3% 6 2% 5 2% 2 1% 4 2% 3 2% 2 1% 7 3% 4 2% 6 2% 1 * 2 1% 7 3% 3 1% 2 1% 5 3% 4 2% 4 2% 2 1% 1 * ‐ ‐ ‐ ‐ 3 1% 2 1% 3 2% 4 2% 6 3% I 2 1% 2 1% 3 2% 4 2% 1 * 2 1% 1 * 1 * 1 1% 1 * 2 1% 1 1% 1 * 1 1% 2 1% 1 1% 1 * 3 1% ‐ ‐ 2 1% 1 * 1 * 1 * 1 1% ‐ ‐ 3 1% 2 1% 2 1% 1 * 2 1% 1 * ‐ ‐ 2 1% 1 * 1 1% 1 * 1 * ‐ ‐ 1 1% 1 * 1 1% 1 1% 1 * 1 1% 2 1% ‐ ‐ 1 * ‐ ‐ 1 1% 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 1 * 1 * 712 300% 482 300% 757 300% 657 300% 540 300% Education Medium L 39 39 16 40% * 8 19% * 9 22% * 3 7% * 10 24% * 6 15% * 5 12% * 8 20% * 3 7% * 4 11% * 5 11% * ‐ ‐ * 3 8% * 4 10% * 4 9% * 4 10% * 2 4% * 3 8% * 1 2% * 4 10% * 6 15% KM* 3 7% * ‐ ‐ * 1 3% * ‐ ‐ * 1 2% * 1 3% * 1 4% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 4% * 1 3% * 1 2% * 1 4% M* 1 3% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 118 300% High M Chief Income Earner Yes No N O 264 252 91 36% 227 229 85 37% 249 242 99 41% 49 20% 51 22% 41 17% 37 15% 36 15% 48 20% 46 18% 44 19% 39 16% 45 18% 41 18% 35 14% 33 13% 30 13% 37 15% 41 16% 37 16% 30 12% 33 13% 29 13% 38 16% 33 13% 26 11% 35 14% 24 10% 24 10% 29 12% 19 7% 19 8% 29 12% 27 11% L 28 11% 20 9% 26 11% 26 11% 19 8% 22 9% 17 7% 26 11% 23 9% 21 9% 18 8% 19 8% 16 7% 20 8% 19 7% 22 10% O 10 4% 20 8% 14 6% 12 5% 19 7% 14 6% 13 5% 12 5% 6 2% 11 4% 20 9% O 13 6% 7 3% 9 4% 11 4% 13 5% 11 5% 7 3% 7 3% 8 3% 8 3% 10 4% 12 5% 7 3% 9 4% 7 3% 4 2% 10 4% 7 3% 7 3% 6 2% 8 3% 5 2% 7 3% 8 3% 8 3% 3 1% 6 2% 4 2% 5 2% 6 3% 4 2% 5 2% 6 3% 5 2% 3 1% 2 1% 1 1% 5 2% 4 2% 2 1% 4 2% 2 1% 2 1% 3 1% 1 * 1 * 2 1% 1 * 1 * 2 1% 2 1% 1 1% 2 1% 1 * 2 1% 1 * 2 1% 3 1% ‐ ‐ 2 1% ‐ ‐ 2 1% 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 2 1% 1 * ‐ ‐ 1 * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ ‐ ‐ 1 * ‐ ‐ 756 300% 688 300% 726 300% Business Owner Yes No P Q 72 73 30 41% * 12 17% * 9 12% * 13 18% * 14 19% * 8 11% * 10 14% * 14 19% * 6 8% * 8 12% * 8 11% * 7 9% * 6 9% * 8 11% * 4 6% * 4 5% * 8 11% * 5 8% * 2 3% * 6 8% * 4 5% * 4 6% * 2 3% * 6 8% * ‐ ‐ * 3 4% * 5 6% Q* 2 3% * 2 3% * 1 2% * 1 1% * 1 1% * 1 2% * 1 1% * 2 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 219 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 404 399 155 39% 128 128 48 37% 348 344 137 40% 415 403 159 39% 79 20% 19 15% 72 21% 74 18% 75 19% 27 21% 56 16% 66 16% 70 17% 23 18% 59 17% 73 18% 63 16% 25 20% 51 15% 63 16% 59 15% 18 14% 50 14% 53 13% 57 14% 17 13% 50 15% 53 13% 19 15% 47 14% 63 16% U 56 14% 55 14% 10 8% 50 15% 51 13% 44 11% 14 11% 39 11% 45 11% 40 10% 8 6% 41 12% 45 11% 39 10% 11 9% 35 10% 38 9% 38 10% 15 11% 30 9% 42 10% 34 9% 16 13% 26 8% 37 9% 35 9% 15 12% 25 7% 37 9% 32 8% 7 5% 29 8% 27 7% 26 6% 11 9% 22 6% 32 8% 24 6% 11 8% 19 6% 28 7% 24 6% 8 6% 19 5% 26 6% 20 5% 9 7% 16 5% 23 6% 17 4% 2 2% 18 5% 17 4% 15 4% 7 5% 13 4% 15 4% 16 4% 3 3% 14 4% 14 4% 12 3% 8 7% S 4 3% 9 3% 13 3% 16 4% 12 3% 13 3% 11 3% 3 2% 11 3% 8 2% 8 2% 5 4% 8 2% 13 3% 10 2% 3 3% 8 2% 10 2% 8 2% 5 4% 5 2% 9 2% 8 2% 2 1% 8 2% 6 1% 8 2% 1 1% 8 2% 8 2% 7 2% 1 1% 7 2% 8 2% 5 1% 1 1% 5 1% 5 1% 5 1% 2 1% 4 1% 5 1% 3 1% 2 1% 3 1% 5 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 3 1% ‐ ‐ 3 1% 3 1% 2 1% 1 1% 1 * 2 1% 1 * 1 1% 1 * 2 1% 2 * ‐ ‐ 2 1% 2 * 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 1 * 1 * ‐ ‐ 1 * 1 * 1196 300% 383 300% 1032 300% 1210 300% 61 68 26 38% * 17 25% * 18 26% * 10 15% * 13 19% * 14 21% * 4 6% * 10 15% * 9 13% * 8 11% * 4 6% * 8 11% * 3 4% * 6 9% * 3 4% * 9 14% * 2 3% * 2 3% * 1 1% * 2 3% * 4 5% * 4 7% * 4 5% * 5 7% * 3 4% * 6 9% T* ‐ ‐ * 2 3% * 1 2% * 3 5% * 1 2% * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% T* ‐ ‐ * ‐ ‐ * 205 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Italy Total Italy Low K Education Medium L Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 819 409 136 33% 395 200 66 33% 424 208 70 34% 271 148 56 38% 311 149 45 30% 237 111 34 31% 252 129 38 30% 367 182 63 34% 200 97 35 36% 380 195 66 34% 439 214 70 33% 290 205 66 32% 430 157 52 33% Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Paris, France 97 24% 46 23% 51 25% 34 23% 38 26% 25 22% 35 27% 42 23% 20 21% 51 26% 46 21% 50 24% 37 23% Sydney, Australia 95 23% 43 21% 52 25% 33 22% 34 23% 28 25% 28 22% 46 25% 21 22% 45 23% 50 23% 48 23% 36 23% London, United Kingdom 83 20% 41 21% 42 20% 22 19% 29 22% 37 20% 17 18% 31 16% 34 22% 33 16% 35 17% 26 17% 19 17% 23 18% 25 14% 19 20% 33 16% Tokyo, Japan 54 13% 30 15% 25 12% 24 16% 19 13% 11 10% 16 12% 21 12% 17 17% 39 20% J 22 11% 52 24% I 28 13% 39 19% 67 16% 36 24% D 23 15% 25 17% Abu Dhabi, United Arab Emirates 32 15% 29 14% 29 19% M 18 11% Los Angeles, United States 48 12% 25 13% 23 11% 16 11% 20 14% 13 11% 18 14% 21 12% 9 9% 27 14% 21 10% 27 13% 17 11% Zurich, Switzerland 44 11% 19 10% 25 12% 18 12% 13 9% 12 11% 22 11% 22 11% 44 11% 23 11% 21 10% 13 9% 20 13% 11 10% 23 12% H 16 9% 5 5% Rio de Janeiro, Brazil 17 13% H 17 13% 10 10% 17 9% 27 13% 26 13% M 21 10% 16 10% M 18 11% Amsterdam, The Netherlands 42 10% 15 7% 8 7% 16 13% 18 10% 7 7% 17 9% 25 12% 22 11% 16 10% 36 9% 19 9% 19 13% E 12 8% 15 10% Berlin, Germany 27 13% B 18 9% 12 8% 12 11% 9 7% 18 10% 10 10% 18 9% 19 9% 20 10% 12 7% Copenhagen, Denmark 36 9% 17 8% 19 9% 10 7% 15 10% 11 10% 16 12% 14 7% 7 7% 17 9% 18 9% 18 9% 13 8% Cairo, Egypt 33 8% 14 7% 19 9% 16 11% 10 7% 7 6% 11 8% 16 9% 6 6% 15 8% 17 8% 17 8% 13 8% Madrid, Spain 31 8% 9 4% 11 8% 14 9% 6 6% 13 10% 13 7% 5 6% 13 7% 18 8% 19 9% 9 5% Bangkok, Thailand 24 6% 12 6% 22 11% A 12 6% 5 4% 10 7% 8 7% 7 5% 12 6% 5 5% 9 5% 14 7% 14 7% 7 5% Oslo, Norway 23 6% 7 3% 6 4% 7 4% 5 4% 12 7% 5 5% 14 7% 9 4% 12 6% 9 6% Mexico City, Mexico 22 5% 15 8% B 9 5% 13 6% 9 6% 7 5% 10 9% CD 6 6% 5 4% 8 4% 8 8% 10 5% 12 5% 12 6% 8 5% Istanbul, Turkey 21 5% 11 5% 11 5% 5 3% 10 7% 7 6% 3 2% 12 6% 6 3% 20 5% 10 5% 10 5% 6 4% 9 6% 5 5% 7 5% 6 6% F 4 4% 9 5% Helsinki, Finland 13 7% F 10 5% 7 3% 10 5% Moscow, Russia 19 5% 11 6% 8 4% 7 5% 6 4% 6 5% 4 3% 10 6% 5 5% 14 7% J 11 6% 12 7% K 8 5% 8 4% 12 6% 7 4% Beijing, China 18 5% 9 5% 9 5% 8 5% 4 3% 7 6% 5 4% 9 5% 5 5% 10 5% 9 4% 9 4% 6 4% Stockholm, Sweden 17 4% 8 4% 10 5% 4 3% 5 3% 8 7% 4 3% 9 5% 5 5% 8 4% 9 4% 6 3% 8 5% Toronto, Canada 17 4% 9 4% 8 4% 6 4% 6 4% 5 5% 6 4% 7 4% 4 4% 7 3% 10 5% 8 4% 7 5% 9 6% C 6 4% 5 5% 6 5% 7 4% 3 4% 10 5% 7 3% 8 4% 7 4% 5 4% 5 4% 5 3% 6 6% 6 3% 10 5% 9 4% 6 4% 2 2% 2 1% 7 4% 7 4% 8 4% 7 3% 7 4% Auckland, New Zealand 17 4% 7 3% 10 5% 3 2% Osaka, Japan 16 4% 8 4% 8 4% 6 4% Hong Kong, China 15 4% 9 5% 5 3% 4 3% Singapore, Singapore 14 3% 8 4% 6 3% 9 6% E 4 3% 5 4% 5 4% 3 2% 6 3% 6 6% F 5 6% 8 4% 6 3% 5 2% 7 5% Washington, United States 13 3% 6 3% 8 4% 4 3% 6 4% 3 3% 5 4% 4 2% 4 4% 8 4% 5 2% 9 4% 4 2% Chicago, United States 13 3% 7 4% 6 3% 5 3% 5 3% 3 3% 3 2% 7 4% 3 3% 9 4% 5 2% 9 5% 3 2% Cape Town, South Africa 12 3% 6 3% 6 3% 4 3% 5 3% 3 3% 4 3% 4 2% 4 4% 6 3% 6 3% 6 3% 4 3% Sao Paulo, Brazil 12 3% 4 2% 7 4% 3 2% 4 3% 4 4% 3 2% 5 3% 3 3% 4 2% 8 4% 4 2% 5 3% Shanghai, China 10 3% 5 2% 5 3% 2 1% 5 3% 4 3% 2 2% 5 3% 3 3% 3 1% 8 4% 4 2% 4 3% Brussels, Belgium 8 2% 4 2% 4 2% * * 1 1% 6 3% 2 2% 2 1% 6 3% 4 2% 2 1% 8 2% 2 1% 6 3% 5 4% E 3 2% 3 2% Buenos Aires, Argentina 4 2% 2 2% 2 2% 4 2% 3 3% 3 1% 5 3% 3 1% 4 2% Boston, United States 7 2% 4 2% 3 2% 2 1% 5 3% 1 1% 1 1% 3 2% 3 3% 3 1% 5 2% 3 2% 3 2% Casablanca, Morocco 7 2% 3 2% 4 2% 1 1% 1 1% 4 3% 2 1% 2 2% 3 2% 4 2% 5 2% 1 1% Jakarta, Indonesia 7 2% 5 2% 2 1% 3 2% 5 3% CE 1 1% 3 2% 1 1% 4 2% 1 1% 4 2% 3 1% 4 2% 3 2% Mumbai, India 6 2% 3 1% 4 2% 2 1% 2 1% 2 2% 2 2% 3 1% 2 2% 3 1% 4 2% 3 1% 3 2% Budapest, Hungary 6 1% 1 1% 4 2% 2 1% 2 1% 2 2% 2 2% 2 1% 1 1% 2 1% 4 2% 1 * Kuala Lumpur, Malaysia 5 1% 3 2% 2 1% 2 1% 1 1% 2 2% 2 2% 1 1% 2 2% 3 1% 3 1% 2 1% 4 2% K 2 1% Tel Aviv, Israel 5 1% 3 2% 2 1% 2 1% 2 1% 1 1% 2 1% 2 1% 1 1% 2 1% 3 1% ‐ ‐ Guangzhou, China 4 1% 3 1% 1 * 1 1% 1 1% 1 1% 2 1% 1 1% 1 1% 2 1% 2 1% 1 1% 4 3% K 2 1% Warsaw, Poland 3 1% 2 1% 1 * 1 1% 1 1% 1 1% 1 1% 2 1% ‐ ‐ 1 1% 2 1% 2 1% 1 1% Mecca, Saudi Arabia 3 1% 1 * 2 1% 1 1% 1 1% 1 * 1 1% 2 1% 1 1% ‐ ‐ 2 1% 1 1% 1 * 2 1% D 1 1% ‐ ‐ Seoul, South Korea * * 1 1% 1 1% 1 1% 1 1% 1 1% 1 * 1 1% 2 1% K 1 1% Karachi, Pakistan 2 * * * 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ 1 1% * * 1 * 1 1% 1 1% * * Tehran, Iran 1 * 1 * * * 1 * * * ‐ ‐ * * ‐ ‐ 1 1% ‐ ‐ 1 * 1 * * * 1226 300% 601 300% 624 300% 445 300% 447 300% 334 300% 387 300% 546 300% 292 300% 584 300% 642 300% 615 300% 472 300% Sigma Table of Contents High M 99 46 18 39% * 10 23% * 11 25% * 10 21% * 4 10% * 7 15% * 5 10% * 1 3% * 5 11% * 3 6% * 5 10% * 4 9% * 3 6% * 4 8% * 2 5% * 2 4% * 2 4% * 3 7% * 2 5% * * 1% * 4 8% * 3 7% * 2 5% * 3 6% * 1 3% * 1 3% * 2 4% * 1 2% * * 1% * 2 5% * 3 7% K* 2 5% * 3 5% KL* 2 4% * 1 3% * * 1% * ‐ ‐ * 1 2% * 1 3% K* 1 2% * 1 2% K* ‐ ‐ * ‐ ‐ * 1 1% K* ‐ ‐ * ‐ ‐ * ‐ ‐ * 138 300% Chief Income Earner Yes No N O 435 210 67 32% 384 198 69 35% 50 24% 47 24% 52 25% 43 22% 43 21% 39 20% 37 18% 30 15% 25 12% 29 15% 24 11% 24 12% 21 10% 23 12% 26 13% 17 9% 18 9% 24 12% 14 6% 19 9% 23 11% N 17 9% 17 8% 15 8% 16 8% 15 7% 13 6% 11 5% 10 5% 12 6% 14 7% 8 4% 13 6% 9 4% 12 6% 8 4% 11 5% 8 4% 8 4% 10 5% 9 4% 8 4% 6 3% 11 6% 7 3% 10 5% 7 3% 9 5% 7 3% 8 4% 8 4% 6 3% 6 3% 8 4% 7 3% 6 3% 6 3% 6 3% 6 3% 6 3% 6 3% 4 2% 4 2% 4 2% 5 3% 3 1% 4 2% 3 2% 3 1% 4 2% 4 2% 3 1% 4 2% 3 1% 4 2% 2 1% 3 2% 2 1% 4 2% 1 1% 2 1% 2 1% 3 1% * * 1 1% 1 1% 1 1% 1 1% 1 1% 1 * * * 1 * 631 300% 594 300% Business Owner Yes No P Q 75 37 10 27% * 7 19% * 10 26% * 10 28% * 9 23% * 4 11% * 2 5% * 3 8% * 5 14% * 2 5% * 6 16% Q* 2 6% * 3 8% * 5 14% Q* 2 5% * 1 2% * 2 6% * 3 8% * 1 3% * 1 3% * 1 4% * 1 2% * 1 2% * 2 4% * 2 6% * 2 6% * 2 6% * 1 4% * 2 5% * 1 2% * 1 4% * * 1% * 1 3% * 1 2% * 1 2% * ‐ ‐ * * 1% * * 1% * * 1% * 1 2% * * 1% * * 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 111 300% 744 372 126 34% 90 24% 86 23% 72 19% 59 16% 50 14% 47 13% 41 11% 39 10% 40 11% 30 8% 33 9% 30 8% 26 7% 22 6% 22 6% 19 5% 18 5% 19 5% 18 5% 17 5% 16 4% 16 4% 15 4% 14 4% 13 3% 12 3% 12 3% 11 3% 12 3% 10 3% 10 3% 7 2% 8 2% 7 2% 7 2% 6 2% 6 2% 5 1% 5 1% 5 1% 3 1% 3 1% 2 1% 2 1% 2 * 1 * 1115 300% Senior Executive/Decision Yes No R S 105 50 11 22% * 9 19% * 16 31% * 11 22% * 12 25% S* 3 6% * 4 8% * 5 10% * 9 17% S* 4 8% * 7 14% * 3 6% * 4 8% * 5 11% * 2 4% * 1 3% * 3 6% * 4 8% * 3 5% * 1 2% * 2 4% * * 1% * 1 3% * 3 6% * 1 3% * 3 5% * 4 8% S* 2 4% * 2 4% * 1 3% * 1 3% * 2 4% * 2 4% * 1 2% * 1 2% * * 1% * 1 2% * * 1% * * 1% * 1 3% * 1 2% * * 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 150 300% Employment Status Total Non T U 714 358 125 35% R 88 24% 476 228 73 32% 343 180 63 35% 47 20% 80 22% 57 25% 50 28% T 38 21% 72 20% 42 18% 41 23% 55 15% 42 18% 26 14% 51 14% R 44 12% 29 13% 25 14% 27 12% 21 12% 39 11% 25 11% 19 10% 35 10% 28 12% 15 8% 37 10% 22 10% 19 11% 29 8% 21 9% 16 9% 33 9% 18 8% 17 10% 29 8% 16 7% 17 9% 26 7% 15 7% 16 9% 21 6% 14 6% 9 5% 21 6% 12 5% 11 6% 19 5% 14 6% 8 4% 17 5% 14 6% 7 4% 18 5% 12 5% 8 4% 18 5% 10 5% 9 5% 17 5% 9 4% 10 5% 17 5% 11 5% 6 4% 16 4% 9 4% 9 5% 14 4% 9 4% 8 4% 15 4% 8 3% 8 5% 12 3% 9 4% 6 3% 10 3% 11 5% U 8 4% 3 1% 12 3% 11 3% 7 3% 6 3% 11 3% 6 3% 6 4% 10 3% 7 3% 5 3% 8 2% 8 3% 3 1% 6 2% 6 3% 3 2% 8 2% 4 2% 4 2% 7 2% 4 2% 3 2% 7 2% 2 1% 5 3% 6 2% 3 1% 4 2% 6 2% 3 1% 3 2% 5 1% 4 2% 2 1% 5 3% 4 1% 4 2% 2 1% 4 1% 4 2% 1 1% 3 1% 3 1% * * 3 1% 2 1% 1 1% 2 1% 2 1% 1 * 2 1% 1 1% 1 1% 2 * 1 * 1 * 1 * ‐ ‐ 1 1% 1075 300% 685 300% 541 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Japan Total Japan Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 540 267 70 26% 255 130 33 26% 285 137 37 27% 194 104 37 35% E 35 33% E 35 33% DE 14 13% Age 35 to 49 D 50 to 64 E Low F Household Income Medium G 140 66 16 25% 206 97 17 17% 340 178 48 27% 164 77 19 25% 17 26% 17 18% 47 26% 21 27% 14 21% 18 18% 40 23% 23 30% 19 29% C 13 19% 33 34% C 22 23% 47 26% 15 20% 34 19% 17 22% Paris, France 69 26% 24 18% Rome, Italy 66 25% 24 18% Zurich, Switzerland 65 24% 36 28% 45 33% A 42 31% A 29 21% Sydney, Australia 52 20% 23 18% 29 21% 17 16% London, United Kingdom 48 18% 21 16% 27 20% 14 14% 30 17% 16 20% 42 16% 23 17% 19 14% 27 26% DE 14 13% 6 10% Stockholm, Sweden 13 20% 14 15% 31 17% 9 12% 14 15% 27 15% 9 12% 16 17% C 16 16% C 10 10% 25 14% 6 7% 19 11% 7 9% 14 8% Singapore, Singapore 37 14% 20 16% 17 12% 11 10% Toronto, Canada 32 12% 13 10% 20 14% 8 7% 12 19% C 8 13% Auckland, New Zealand 29 11% 13 10% 16 12% 8 8% 5 8% Los Angeles, United States 27 10% 13 10% 14 10% 11 11% 6 10% Copenhagen, Denmark 24 9% 14 11% 10 8% 6 6% 7 10% Helsinki, Finland 23 9% 13 10% 10 7% 7 7% Berlin, Germany 22 8% 13 10% 9 7% 8 7% Amsterdam, The Netherlands 21 8% 8 6% 14 10% Oslo, Norway 21 8% Istanbul, Turkey 17 6% 14 11% B 11 8% Bangkok, Thailand 16 6% Madrid, Spain Washington, United States 17 10% 8 11% 12 12% C 8 9% 12 15% F 6 8% 15 9% 7 9% 5 8% 9 10% 14 8% 7 9% 6 6% 6 9% 9 10% 16 9% 4 6% 6 4% 5 5% 6 9% 9 9% 13 7% 6 8% 6 5% 8 8% 5 7% 4 4% 12 7% 3 4% 7 5% 9 6% 3 5% 3 3% 11 6% 4 5% 15 6% 7 5% 8 6% 10 9% E 8 7% 4 6% 4 4% 9 5% 6 7% 14 5% 6 5% 8 6% 4 4% 5 7% 5 5% 8 4% 6 8% Brussels, Belgium 12 5% 6 5% 6 4% 4 4% 3 4% 6 6% 8 5% 3 4% Kuala Lumpur, Malaysia 11 4% 8 6% 3 2% 1 1% 5 6% 8 3% 1 1% 3 2% 6 3% 2 2% Chicago, United States 7 3% 6 5% B 3 3% 6 6% C 4 4% 6 3% Boston, United States 4 6% C 1 1% 4 3% 4 4% 3 4% 1 1% ‐ ‐ Abu Dhabi, United Arab Emirates 6 2% 4 3% 2 2% 2 2% 2 3% 3 3% 7 4% G 4 2% 1 1% Seoul, South Korea 6 2% 1 1% 4 4% * 1% 1 1% 3 2% 3 4% Rio de Janeiro, Brazil 6 2% 4 3% 5 4% A 1 1% 1 1% 1 2% 4 4% 3 2% 1 2% Cairo, Egypt 4 2% 2 1% 3 2% 3 3% * * 1 1% 1 1% Budapest, Hungary 4 1% 3 2% 1 1% 1 1% 1 1% 2 2% 2 1% 3 4% F 1 2% Shanghai, China 3 1% 2 2% 1 1% 1 1% 1 1% 1 1% 2 1% 1 1% Sao Paulo, Brazil 3 1% 2 2% 1 1% 3 3% ‐ ‐ * * 2 1% 1 1% Mecca, Saudi Arabia 3 1% 2 2% 1 * 3 3% ‐ ‐ ‐ ‐ 2 1% 1 1% Casablanca, Morocco 3 1% 2 1% 1 1% * * 2 3% 1 1% 1 1% 1 1% Hong Kong, China 2 1% 1 1% 1 1% 1 1% 1 1% * * 2 1% 1 1% Warsaw, Poland 2 1% * * 2 1% 2 1% * 1% ‐ ‐ * * Jakarta, Indonesia 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 2% 1 1% 2 2% F 1 1% Mexico City, Mexico 2 1% 1 1% 1 1% ‐ ‐ 1 1% 1 1% 1 * 1 1% Mumbai, India 2 1% 1 1% 1 1% * * ‐ ‐ 1 1% * * 1 1% Beijing, China 1 * 1 1% * * ‐ ‐ 1 1% 1 1% 1 1% * * Buenos Aires, Argentina 1 * 1 * 1 * 1 1% ‐ ‐ 1 1% 1 * 1 1% Moscow, Russia 1 * 1 1% * * * * * * 1 1% 1 1% ‐ ‐ Tel Aviv, Israel 1 * 1 1% * * 1 1% ‐ ‐ ‐ ‐ ‐ ‐ 1 1% Cape Town, South Africa 1 * 1 1% ‐ ‐ 1 1% ‐ ‐ * * * * 1 1% Guangzhou, China 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ Karachi, Pakistan * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ Tehran, Iran * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ 802 300% 390 300% 412 300% 313 300% 197 300% 291 300% 535 300% 231 300% Sigma Table of Contents High H 36 12 3 21% ** 1 9% ** 3 22% ** 3 26% ** 2 14% ** 1 12% ** 2 13% ** 1 6% ** 1 12% ** 3 23% ** 1 8% ** 1 8% ** 1 5% ** 1 11% ** 1 10% ** 1 10% ** 2 16% ** 1 6% ** * 2% ** ‐ ‐ ** 1 11% ** * 3% ** * 2% ** * 3% ** 2 14% ** * 2% ** 2 13% ** ‐ ‐ ** * 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 3% ** ‐ ‐ ** ‐ ‐ ** * 3% ** * 3% ** 36 300% Marital Status Married Other I J Low K Education Medium L High M 291 144 36 25% 249 124 34 28% 180 158 42 27% 123 45 9 21% 237 65 18 28% 256 119 31 26% 284 148 39 27% 33 23% 36 29% 44 28% 10 21% 16 24% 26 21% 43 29% 30 21% 36 29% I 22 18% 41 26% 9 21% 16 24% 24 20% 42 28% 42 26% 10 22% 14 22% 30 20% 21 17% 32 20% 9 20% 12 18% 36 30% O 24 20% 23 16% 24 19% 29 18% 8 17% 11 17% 15 13% 21 15% 20 16% 23 15% 7 16% 11 17% 18 15% 22 15% 15 13% 23 14% 6 14% 9 13% 19 16% 18 12% 22 15% J 17 12% 10 8% 19 12% 7 15% 7 10% 14 12% 18 12% 12 10% 14 9% 7 15% 9 13% 12 10% 18 12% 15 10% 12 10% 17 11% 4 10% 6 9% 13 11% 15 10% 15 10% 10 8% 13 8% 3 8% 8 13% 12 10% 13 9% 14 9% 9 8% 10 6% 5 12% 12 8% 11 9% 12 8% 3 7% 8 12% K 7 10% 11 9% 11 8% 11 9% 12 8% 12 8% 9 8% 13 8% 4 9% 5 8% 8 7% 13 9% 13 9% 7 6% 13 8% 2 4% 6 9% 11 9% 10 7% 6 4% 11 9% 9 6% 4 10% 4 6% 10 9% 7 4% 6 4% 9 7% 9 6% 4 8% 3 4% 5 4% 11 7% 43 30% J 31 22% Chief Income Earner Yes No N O 28 19% 32 22% N 24 16% 7 5% 8 7% 11 7% 1 3% 3 4% 4 3% 11 7% 10 7% 4 3% 1 2% 2 2% 6 5% 8 5% 7 5% 5 4% 11 7% M 6 4% 2 4% 4 7% 7 6% 5 3% 5 4% 6 4% 6 4% 1 1% 7 6% 3 2% 4 3% 4 3% 4 3% 4 9% M 1 2% 2 3% 2 1% 3 2% 5 4% 4 3% 2 4% 1 2% 6 5% O 1 1% 6 4% 4 3% 2 2% 3 2% 2 4% 2 3% 3 2% 3 2% 2 1% 4 3% 4 3% 1 3% 1 1% 2 2% 4 3% 3 2% 2 2% 3 2% 2 5% 1 2% 4 3% 2 1% 3 2% 2 1% 3 2% ‐ ‐ 1 2% 2 1% 3 2% 2 2% 1 1% 2 1% 1 2% 1 2% 3 2% 1 1% 1 1% 2 2% 1 * 1 2% 2 2% 1 1% 2 1% 1 1% 3 2% 1 3% K * 1% ‐ ‐ 2 2% 1 1% ‐ ‐ 3 2% ‐ ‐ ‐ ‐ ‐ ‐ 3 2% 1 1% 3 2% I 2 1% 1 1% 1 2% * 1% 2 2% 1 * 1 * 2 1% ‐ ‐ 1 2% K * * 1 1% 1 1% ‐ ‐ 2 2% 1 1% 1 2% K * 1% * * 2 1% 1 1% 1 1% 2 1% ‐ ‐ ‐ ‐ 2 2% ‐ ‐ 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% 1 1% 1 1% 1 * * 1% * 1% 1 1% 1 1% 1 2% K ‐ ‐ 1 1% 1 1% * * 1 1% 1 * 1 * 1 2% K 1 1% 1 1% * * * * 1 * 1 1% * * ‐ ‐ ‐ ‐ 1 1% 1 * 1 * * * ‐ ‐ ‐ ‐ 1 * * * ‐ ‐ * 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ 1 1% K * 1% ‐ ‐ * * ‐ ‐ ‐ ‐ 431 300% 371 300% 474 300% 134 300% 194 300% 1 2% K ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ * * ‐ ‐ * 1% ‐ ‐ * * 358 300% 444 300% Business Owner Yes No P Q 21 10 2 20% ** 2 19% ** 3 29% ** 2 20% ** 1 15% ** 1 6% ** 1 13% ** * 3% ** 1 11% ** 1 14% ** 3 32% ** 1 8% ** 1 9% ** 1 14% ** ‐ ‐ ** * 3% ** 2 18% ** ‐ ‐ ** ‐ ‐ ** 1 10% ** * 3% ** 1 9% ** 1 13% ** ‐ ‐ ** * 4% ** * 3% ** 1 12% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 4% ** ‐ ‐ ** ‐ ‐ ** * 3% ** * 3% ** * 4% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 29 300% 519 257 68 26% 67 26% 63 25% 64 25% 51 20% 47 18% 40 16% 37 14% 31 12% 28 11% 24 9% 24 9% 22 9% 21 8% 21 8% 20 8% 15 6% 16 6% 15 6% 13 5% 12 5% 10 4% 6 2% 7 3% 6 2% 6 2% 5 2% 4 2% 4 1% 3 1% 3 1% 3 1% 3 1% 2 1% 2 1% 2 1% 2 1% 1 * 1 1% 1 * 1 * 1 * 1 * 1 * * * * * 772 300% Senior Executive/Decision Yes No R S 48 22 5 22% * 3 13% * 7 33% * 5 22% * 5 22% * 3 15% * 3 14% * 1 6% * 2 7% * 3 11% * 4 17% * 4 16% * 1 5% * 2 11% * 1 2% * 3 13% * 2 11% * * 1% * 1 6% * 1 5% * * 1% * 1 4% * 1 6% * * 2% * 1 3% * * 1% * 1 7% * 1 6% * * 1% * * 1% * 1 6% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * * 1% * 1 5% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% S* 66 300% Employment Status Total Non T U 492 245 65 27% 367 183 47 26% 173 84 23 27% 66 27% 48 26% 21 25% 59 24% 45 25% 21 25% 61 25% 46 25% 19 23% 47 19% 40 22% 12 14% 44 18% 27 15% 38 16% 28 16% 20 24% T 13 16% 36 15% 25 14% 12 15% 31 12% 20 11% 12 14% 27 11% 17 9% 12 15% 23 10% 22 12% 5 7% 21 9% 18 10% 7 8% 22 9% 18 10% 5 6% 20 8% 14 8% 8 9% 21 9% 15 8% 6 8% 18 7% 16 9% 5 6% 15 6% 12 7% 5 5% 15 6% 11 6% 5 5% 14 6% 8 5% 7 8% 13 5% 7 4% 7 8% 12 5% 9 5% 3 3% 10 4% 9 5% 2 2% 6 3% 4 2% 4 5% 7 3% 4 2% 4 4% 5 2% 4 2% 2 2% 6 2% 5 3% 1 1% 4 2% 5 3% 1 1% 3 1% 3 2% 1 1% 3 1% 2 1% 1 2% 3 1% 2 1% 1 2% 2 1% 1 1% 2 2% 3 1% 1 1% 1 2% 3 1% 2 1% * * 2 1% 2 1% 1 1% 2 1% 1 1% 1 1% 2 1% 1 * 1 1% 2 1% 2 1% ‐ ‐ 1 * * * 1 1% 1 1% 1 1% ‐ ‐ 1 * 1 * 1 1% 1 * 1 * * * ‐ ‐ 1 * * * 1 * 1 1% ‐ ‐ 1 * 1 * ‐ ‐ * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * 736 300% 550 300% 252 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Mexico Total Mexico Male A Gender Female B Under 35 C Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 452 448 163 36% 210 216 75 35% 242 232 89 38% 201 242 88 36% Rome, Italy 102 23% 58 27% 44 19% 38 16% New York City, United States 79 18% 36 17% 43 18% 51 21% Tokyo, Japan 78 17% 40 19% 38 16% Madrid, Spain 76 17% 35 16% 41 18% 53 22% E 42 17% London, United Kingdom 75 17% 27 12% 45 19% Rio de Janeiro, Brazil 65 15% 48 22% B 23 11% 42 18% Cairo, Egypt 65 14% 28 13% 37 16% 37 15% E 37 15% Toronto, Canada 51 11% 19 9% 32 14% 16 7% Buenos Aires, Argentina 49 11% 12 6% Los Angeles, United States 41 9% 21 10% 37 16% A 20 9% Hong Kong, China 37 8% 13 6% 24 10% 36 15% D 32 13% E 27 11% Sydney, Australia 37 8% 20 9% 17 7% 8 3% Berlin, Germany 37 8% 18 8% 19 8% 13 5% Abu Dhabi, United Arab Emirates 36 8% 22 10% 15 6% 23 9% Zurich, Switzerland 36 8% 20 9% 16 7% 14 6% Chicago, United States 28 6% 11 5% 16 7% 13 6% Washington, United States 24 5% 9 4% 15 7% 18 8% Moscow, Russia 21 5% 13 6% 9 4% 15 6% Stockholm, Sweden 21 5% 13 6% 8 4% 3 1% Amsterdam, The Netherlands 20 4% 13 6% 7 3% 15 6% Osaka, Japan 19 4% 11 5% 8 3% 9 4% Mumbai, India 16 4% 8 4% 8 3% 12 5% Beijing, China 15 3% 5 2% 10 4% 9 4% Oslo, Norway 15 3% 6 3% 9 4% 3 1% Sao Paulo, Brazil 14 3% 11 5% 3 1% 4 2% Guangzhou, China 14 3% 11 5% 3 1% 5 2% Casablanca, Morocco 13 3% 4 2% 9 4% 8 3% Brussels, Belgium 12 3% 8 4% 4 2% 5 2% Copenhagen, Denmark 11 3% 3 1% 8 4% 4 2% Auckland, New Zealand 10 2% 7 3% 4 2% 4 2% Boston, United States 10 2% 1 * 9 4% 5 2% Singapore, Singapore 10 2% 5 3% 5 2% 5 2% Cape Town, South Africa 9 2% 5 2% 4 2% 6 2% Shanghai, China 8 2% 6 2% 7 2% 7 3% B 3 1% * * Bangkok, Thailand 4 2% 6 2% Helsinki, Finland 5 1% 4 2% 2 1% 4 2% Istanbul, Turkey 4 1% 1 * 4 2% 2 1% Seoul, South Korea 2 1% ‐ ‐ 2 1% ‐ ‐ Warsaw, Poland 2 * 1 * 1 * 1 1% Tel Aviv, Israel 2 * 1 * 1 * * * Kuala Lumpur, Malaysia 1 * ‐ ‐ 1 * * * Mecca, Saudi Arabia 1 * ‐ ‐ 1 * 1 * Budapest, Hungary 1 * * * * * * * Jakarta, Indonesia * * * * ‐ ‐ * * Karachi, Pakistan Sigma Table of Contents * * * * ‐ ‐ * * 1344 300% 647 300% 697 300% 727 300% Age 35 to 49 D 50 to 64 E Low F 167 135 38 28% * 39 29% C* 15 11% * 21 16% * 21 16% * 19 14% * 26 19% E* 20 15% * 17 12% * 7 5% * 8 6% * 9 7% * 19 14% C* 16 12% * 11 8% * 17 13% * 14 11% E* 4 3% * 5 4% * 12 9% C* 5 3% * 5 4% * 3 2% * 3 2% * 9 7% C* 8 6% * 8 6% * 3 2% * 2 1% * 5 4% * 3 2% * 4 3% * 2 1% * 3 2% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 2 2% * * * * * * * 1 * * * * * * * * ‐ ‐ * ‐ ‐ * 406 300% 84 71 37 52% D* 26 36% C* 13 18% * 4 5% * 13 18% * 11 16% * 2 3% * 8 11% * 18 26% C* 7 10% * ‐ ‐ * 1 2% * 11 15% C* 8 12% * 3 5% * 5 7% * ‐ ‐ * 2 2% * 1 2% * 6 8% C* * 1% * 4 6% * 1 2% * 3 5% * 3 4% * 1 2% * * 1% * 2 3% * 5 8% * 2 3% * 4 5% * 2 2% * 3 5% * ‐ ‐ * 2 3% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 212 300% 322 360 120 33% 68 19% 58 16% 67 19% 66 18% 62 17% 49 13% 59 16% 44 12% 45 12% 37 10% 32 9% 32 9% 29 8% 29 8% 29 8% 26 7% 22 6% 19 5% 17 5% 15 4% 15 4% 11 3% 14 4% 13 4% 10 3% 9 2% 10 3% 7 2% 10 3% 8 2% 10 3% 8 2% 8 2% 5 1% 5 2% 4 1% 3 1% 2 1% 1 * 1 * * * ‐ ‐ * * * * ‐ ‐ 1079 300% Household Income Medium G High H 113 81 40 49% F* 33 41% F* 18 23% * 10 12% * 9 11% * 12 15% * 16 19% * 5 6% * 6 8% * 5 6% * 4 5% * 5 7% * 5 7% * 7 9% * 6 8% * 7 8% * 1 2% * 2 2% * 2 3% * 3 3% * 4 5% * 3 4% * 5 6% * 1 1% * 1 1% * 4 5% * 5 6% * 3 3% * 6 7% F* 1 2% * 3 3% * ‐ ‐ * 1 1% * 1 1% * 3 4% * 1 1% * * * * 1 1% * ‐ ‐ * * * * * 1% * 1 1% * 1 1% * * * * ‐ ‐ * * * * 243 300% 17 7 3 42% ** 2 21% ** 3 35% ** 1 18% ** 1 20% ** 1 11% ** 1 14% ** 1 11% ** 1 10% ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** 1 12% ** * 5% ** ‐ ‐ ** * 6% ** ‐ ‐ ** 1 17% ** 1 14% ** * 5% ** ‐ ‐ ** * 6% ** * 6% ** ‐ ‐ ** ‐ ‐ ** * 6% ** ‐ ‐ ** * 6% ** ‐ ‐ ** ‐ ‐ ** 1 12% ** ‐ ‐ ** ‐ ‐ ** * 5% ** * 5% ** * 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 22 300% Marital Status Married Other I J Low K Education Medium L High M 210 188 81 43% 242 261 83 32% 116 288 97 34% 153 91 37 41% 183 70 29 41% Chief Income Earner Yes No N O 233 202 77 38% 219 246 87 35% 56 30% J 39 21% 47 18% 65 23% 21 24% 16 23% 49 17% 14 16% 16 23% 59 29% O 28 14% 43 18% 40 15% 23 12% 55 21% 53 19% 16 18% 9 13% 24 12% 31 17% 45 17% 9 10% 9 12% 28 14% 23 12% 52 20% 58 20% L 43 15% 54 22% N 48 20% 19 21% 13 18% 36 18% 39 16% 26 14% 39 15% 45 16% 12 13% 9 13% 33 16% 32 13% 51 21% 18 10% 47 18% 44 15% 12 13% 9 14% 36 18% 29 12% 25 13% 26 10% 31 11% 14 16% 6 9% 19 8% 15 8% 35 13% 6 6% 4 6% 32 16% O 14 7% 36 14% 16 9% 25 9% 3 4% 3 5% 14 7% 26 11% 13 7% 24 9% 39 14% M 34 12% L 28 10% 6 6% 3 5% 17 9% 20 8% 22 12% 16 6% 21 7% 9 10% 8 11% 22 11% 15 6% 14 7% 23 9% 24 8% 7 8% 5 8% 18 9% 18 7% 14 8% 22 9% 20 7% 8 9% 8 12% 21 10% 16 6% 13 7% 24 9% 23 8% 7 8% 6 8% 12 6% 24 10% 9 5% 19 7% 20 7% 10 5% 17 7% 17 7% 16 5% 6 7% M 5 5% 1 2% 7 4% 3 5% 8 4% 15 6% 10 5% 12 5% 16 6% 3 4% 2 2% 8 4% 14 6% 13 7% 8 3% 15 5% 3 3% 4 5% 12 6% 9 4% 6 3% 14 5% 10 3% 5 5% 5 8% 6 3% 14 6% 9 5% 9 4% 10 3% 5 6% 4 5% 8 4% 11 5% 6 3% 10 4% 12 4% 1 1% 3 4% 8 4% 8 3% 3 2% 11 4% 8 3% 4 5% 2 3% 5 3% 10 4% 9 5% 5 2% 7 2% 5 6% 2 3% 5 3% 10 4% 6 3% 8 3% 7 3% 5 6% 1 2% 6 3% 8 3% 4 2% 10 4% 12 4% 1 1% 1 2% 10 5% 4 1% 9 5% 4 2% 7 3% 2 3% 3 5% 2 1% 11 5% 6 3% 6 2% 5 2% 3 4% 4 5% 7 3% 5 2% 6 3% 5 2% 5 2% 4 5% 2 3% 6 3% 5 2% 7 4% 3 1% 5 2% 4 4% 2 3% 5 2% 6 2% 5 3% 5 2% 5 2% 4 4% 2 2% 4 2% 6 2% 4 2% 6 2% 4 1% 3 4% 3 4% 7 3% 3 1% 4 2% 5 2% 7 2% 1 1% * * 5 2% 4 2% 2 1% 6 2% 5 2% 1 1% 2 3% 4 2% 4 1% 3 1% 4 2% 4 2% 1 1% 1 2% 3 2% 4 1% 1 * 4 2% 3 1% * 1% 2 3% 2 1% 3 1% 3 2% 1 * 2 1% 1 1% 1 1% 1 1% 3 1% ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ ‐ ‐ 2 1% 1 * 1 * 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 1% 1 * 1 * ‐ ‐ ‐ ‐ 1 * * * ‐ ‐ 1 1% 1 2% K 2 2% KL * 1% ‐ ‐ 1 * * * 1 * ‐ ‐ 1 1% * 1% ‐ ‐ 1 * 1 * ‐ ‐ ‐ ‐ ‐ ‐ * * * * ‐ ‐ * * ‐ ‐ * 1% 1 1% K ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ 563 300% 782 300% 863 300% 272 300% 210 300% 606 300% 738 300% Business Owner Yes No P Q 104 87 36 42% * 31 35% Q* 11 13% * 19 22% * 16 18% * 13 15% * 15 17% * 8 9% * 15 17% * 4 4% * 3 4% * 7 8% * 9 10% * 5 6% * 5 6% * 8 9% * 2 2% * 1 1% * 6 7% * 4 5% * 1 1% * 8 9% Q* 4 5% * 1 1% * 2 2% * 6 7% * 5 6% * 3 3% * 3 4% * 1 2% * 1 2% * 2 2% * 1 1% * ‐ ‐ * 1 2% * 1 1% * 1 1% * * * * ‐ ‐ * 1 1% * * * * ‐ ‐ * 1 1% * * * * ‐ ‐ * ‐ ‐ * 262 300% 348 361 127 35% 72 20% 67 19% 59 16% 60 17% 62 17% 50 14% 57 16% 36 10% 46 13% 37 10% 31 8% 28 8% 31 9% 32 9% 28 8% 26 7% 23 6% 16 4% 17 5% 19 5% 11 3% 12 3% 14 4% 13 4% 8 2% 8 2% 10 3% 9 2% 10 3% 9 2% 9 2% 10 3% 9 2% 7 2% 6 2% 4 1% 4 1% 2 1% 1 * 1 * 1 * * * * * * * * * 1083 300% Senior Executive/Decision Yes No R S 121 88 37 42% * 29 33% S* 9 10% * 17 19% * 14 16% * 14 16% * 16 18% * 7 8% * 12 13% * 7 8% * 2 2% * 6 7% * 6 7% * 7 7% * 6 7% * 6 7% * 4 5% * 1 1% * 4 4% * 4 4% * 1 1% * 5 6% * 8 10% S* 2 2% * 3 3% * 4 4% * 8 9% S* 4 4% * 5 6% * 1 1% * 4 4% * 1 1% * 2 3% * ‐ ‐ * 3 4% * 2 2% * 1 1% * * * * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 1% * * * * ‐ ‐ * ‐ ‐ * 264 300% Employment Status Total Non T U 331 360 127 35% 275 223 79 36% 177 225 84 37% 74 20% 53 24% 50 22% 70 19% 39 17% 40 18% 61 17% 30 13% 48 21% 62 17% 29 13% 47 21% 61 17% 33 15% 42 19% 49 14% 35 16% 30 13% 58 16% 32 15% 32 14% 39 11% 26 12% 25 11% 42 12% 23 10% 26 12% 39 11% R 31 9% 17 8% 24 11% 20 9% 18 8% 31 9% 18 8% 19 8% 30 8% 25 11% 12 5% 30 8% 22 10% 15 7% 30 8% 18 8% 19 8% 23 6% 18 8% 9 4% 23 6% 10 5% 13 6% 18 5% 11 5% 10 5% 17 5% 8 3% 13 6% 19 5% 10 5% 10 4% 13 4% 8 4% 11 5% 8 2% 12 5% 4 2% 13 4% 4 2% 11 5% 12 3% 5 2% 9 4% 11 3% 9 4% 5 2% 6 2% 11 5% 3 1% 9 3% 6 2% 7 3% 7 2% 6 3% 6 3% 10 3% 7 3% 5 2% 7 2% 6 3% 5 2% 9 3% 7 3% 4 2% 8 2% 9 4% 2 1% 9 2% 3 1% 6 2% 5 1% 4 2% 4 2% 5 1% 6 3% 1 * 4 1% 2 1% 3 1% 4 1% 3 1% 1 * 2 1% ‐ ‐ 2 1% * * 2 1% ‐ ‐ 1 * 1 * 1 * 1 * 1 * * * * * * * 1 * * * 1 * ‐ ‐ * * * * ‐ ‐ * * * * ‐ ‐ 1080 300% 668 300% 676 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Poland Total Poland Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Base: All Respondents (unwtd) Base: All Respondents (wtd) Rome, Italy 484 478 180 38% 265 238 88 37% 219 240 93 39% 178 202 75 37% 145 130 45 35% 161 145 61 42% 373 377 137 36% Paris, France 171 36% 77 32% 94 39% 74 36% 41 32% 55 38% 132 35% Cairo, Egypt 124 26% 51 22% 50 25% 31 24% 44 30% 98 26% Rio de Janeiro, Brazil 89 19% 44 19% 73 31% A 45 19% 31 16% 25 17% 71 19% Madrid, Spain 52 11% 27 11% 25 10% 14 10% 42 11% Bangkok, Thailand 51 11% 27 11% 24 10% 29 14% D 18 9% 33 25% C 9 7% 15 12% 17 12% 39 10% London, United Kingdom 49 10% 22 9% 26 11% 27 13% 12 9% 10 7% 39 10% 19 15% CE 12 9% 10 7% 30 8% 14 10% 33 9% Abu Dhabi, United Arab Emirates 39 8% 25 11% 14 6% 11 5% Sydney, Australia 39 8% 25 11% 14 6% 13 6% Tokyo, Japan 38 8% 17 7% 21 9% 6 5% 9 6% 30 8% Mumbai, India 38 8% 15 7% 22 9% 23 11% D 20 10% 9 7% 9 6% 27 7% Hong Kong, China 36 8% 20 9% 16 6% 12 6% 10 8% 14 10% 28 7% New York City, United States 36 7% 16 7% 19 8% 20 10% 9 7% 7 5% 27 7% Mexico City, Mexico 36 7% 19 8% 17 7% 9 4% 12 8% 27 7% Casablanca, Morocco 34 7% 15 6% 19 8% 15 7% 16 12% C 9 7% 11 7% 31 8% Beijing, China 31 6% 14 6% 17 7% 7 4% 9 7% 27 7% Amsterdam, The Netherlands 29 6% 17 7% 12 5% 3 3% 25 7% Los Angeles, United States 29 6% 15 6% 14 6% 6 4% 2 1% 26 7% Kuala Lumpur, Malaysia 24 5% 14 6% 11 4% 19 9% D 22 11% DE 5 3% 15 10% C 7 5% 6 5% 22 6% Buenos Aires, Argentina 22 5% 9 4% 14 6% 12 6% 5 4% 12 9% C 5 4% 19 5% Shanghai, China 22 5% 15 6% 7 3% 9 5% 6 4% 7 5% 17 5% Mecca, Saudi Arabia 22 5% 14 6% 8 3% 10 5% 6 5% 5 4% 15 4% Istanbul, Turkey 19 4% 5 2% 9 4% 4 3% 7 4% 14 4% Moscow, Russia 17 4% 14 6% B 11 5% 6 2% 4 2% 8 6% 4 3% 9 2% Sao Paulo, Brazil 17 3% 8 3% 9 4% 8 4% 3 3% 6 4% 13 3% Guangzhou, China 16 3% 10 4% 7 3% 3 2% 12 3% 16 3% 8 4% 8 3% 6 3% 8 6% C 4 3% 5 4% Budapest, Hungary 6 4% 12 3% Tel Aviv, Israel 15 3% 6 3% 9 4% 6 3% 6 5% 3 2% 13 4% Singapore, Singapore 15 3% 11 5% 4 2% 5 3% 4 3% 5 4% 9 2% Auckland, New Zealand 14 3% 6 3% 8 3% 5 2% 3 2% 6 4% 11 3% Zurich, Switzerland 14 3% 7 3% 7 3% 4 2% 7 5% 3 2% 12 3% Berlin, Germany 11 2% 5 2% 6 2% 10 3% 11 2% 6 2% 5 2% 4 3% E 1 1% ‐ ‐ Stockholm, Sweden 8 4% E 6 3% 4 2% 11 3% Oslo, Norway 10 2% 3 1% 6 3% 8 4% 1 1% 1 1% 7 2% Washington, United States 9 2% 6 2% 4 2% 3 1% 3 3% 3 2% 8 2% Osaka, Japan 9 2% 2 1% 7 3% 4 2% 1 1% 4 3% 7 2% Cape Town, South Africa 9 2% 5 2% 4 2% 1 * 3 3% 4 3% 8 2% Jakarta, Indonesia 7 1% 3 1% 4 2% 2 1% 1 1% 4 3% 5 1% Copenhagen, Denmark 6 1% 4 2% 2 1% 3 1% ‐ ‐ 5 1% Chicago, United States 6 1% 4 2% 2 1% 3 2% 3 3% E 1 1% 2 1% 5 1% Seoul, South Korea 5 1% 2 1% 4 1% 3 2% 2 1% ‐ ‐ 3 1% Toronto, Canada 5 1% 1 * 4 2% 1 1% 2 1% 2 1% 3 1% Tehran, Iran 5 1% 4 1% 1 * 1 1% 2 2% 1 1% 5 1% Helsinki, Finland 4 1% 1 * 3 1% 1 1% 2 1% 1 1% 3 1% Brussels, Belgium 3 1% 2 1% 1 1% 3 1% ‐ ‐ ‐ ‐ 3 1% 2 * ‐ ‐ 2 1% 2 1% ‐ ‐ ‐ ‐ 2 * 1433 300% 713 300% 720 300% 607 300% 391 300% 436 300% 1132 300% Boston, United States Sigma Table of Contents Household Income Medium G High H 97 87 36 42% * 34 39% * 22 25% * 17 19% * 9 10% * 11 13% * 8 10% * 8 10% * 6 7% * 8 10% * 8 9% * 7 8% * 7 9% * 7 8% * 3 4% * 3 3% * 4 5% * 2 3% * 1 1% * 4 4% * 3 4% * 6 7% * 5 6% * 7 8% F* 3 4% * 4 4% * 4 5% * 2 2% * 4 4% * 3 3% * 1 1% * 1 1% * ‐ ‐ * 2 3% * 2 2% * 2 2% * 1 1% * 2 2% * 1 1% * 1 1% * 2 2% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 262 300% 14 13 7 50% ** 5 35% ** 5 34% ** 1 6% ** 1 6% ** 1 6% ** 1 6% ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 3 25% ** 1 6% ** 1 6% ** 2 14% ** ‐ ‐ ** 1 6% ** ‐ ‐ ** 1 8% ** 2 11% ** ‐ ‐ ** 2 14% ** 1 6% ** ‐ ‐ ** 1 7% ** 1 7% ** 1 6% ** ‐ ‐ ** ‐ ‐ ** 2 14% ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 6% ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 40 300% Marital Status Married Other I J 251 229 91 39% 233 248 90 36% 91 40% 80 32% 65 28% 60 24% 52 23% J 21 9% 37 15% 31 13% 30 13% 21 8% 19 8% 29 12% 21 9% 18 7% 21 9% 19 8% 17 7% 21 9% 15 7% 23 9% 19 8% 17 7% 19 8% 17 7% 24 10% J 13 6% 12 5% 21 8% 16 7% 15 6% 7 3% 13 6% 22 9% I 26 11% I 11 4% 9 4% 13 5% 8 4% 14 6% 7 3% 15 6% 10 4% 9 4% 11 5% 6 2% 11 5% 6 2% 3 1% 8 4% 8 3% 8 3% 8 3% 3 1% 6 3% 12 5% I 8 3% 4 2% 10 4% 6 3% 7 3% 4 2% 7 3% 4 2% 7 3% 3 1% 6 3% 6 2% 4 2% 3 1% 6 2% 3 1% 5 2% 3 2% 4 1% 2 1% 5 2% 3 1% 3 1% 2 1% 3 1% 3 1% 2 1% 3 1% 2 1% 3 1% 1 * ‐ ‐ 3 1% ‐ ‐ 2 1% 688 300% 745 300% Low K 68 94 39 41% * 38 41% * 25 27% * 16 17% * 11 12% * 5 5% * 9 10% * 2 2% * 8 8% * 5 5% * 6 6% * 5 5% * 5 6% * 5 5% * 11 12% * 4 4% * 6 7% * 14 15% LM* 6 6% * 4 4% * 5 5% * 3 3% * 1 1% * 2 2% * 3 3% * ‐ ‐ * 1 1% * 4 4% * 7 7% L* 4 4% * ‐ ‐ * 5 5% * 4 5% * 4 5% * 2 2% * 1 1% * ‐ ‐ * 2 2% * 3 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 3% L* 2 2% L* 281 300% Education Medium L 335 316 118 37% 112 35% 84 27% 60 19% 34 11% 41 13% 31 10% 33 10% K 22 7% 30 10% 27 9% 25 8% 26 8% 23 7% 20 6% 22 7% 20 6% 14 4% 13 4% 15 5% 14 4% 16 5% 12 4% 11 3% 11 4% 14 4% 12 4% 9 3% 6 2% 6 2% 11 3% 5 2% 4 1% 4 1% 5 2% 5 2% 5 2% 4 1% 2 1% 5 2% 4 1% 4 1% 5 1% 4 1% ‐ ‐ ‐ ‐ 949 300% High M 81 68 24 35% * 21 31% * 15 23% * 13 19% * 7 10% * 6 9% * 8 12% * 4 6% * 10 15% L* 3 5% * 5 7% * 6 9% * 4 6% * 8 11% * 2 4% * 5 7% * 3 5% * 1 1% * 5 8% * 3 5% * 4 5% * 3 4% * 6 8% K* 5 7% * 2 4% * 3 4% * 2 3% * 2 3% * 2 2% * 4 5% * 3 4% * 2 2% * 3 4% * 1 1% * 2 3% * 3 4% * 3 5% K* 1 1% * 1 1% * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 203 300% Chief Income Earner Yes No N O 207 188 70 37% 277 290 111 38% 61 32% 110 38% 46 24% 78 27% 39 21% 50 17% 14 8% 37 13% 21 11% 30 10% 20 11% 28 10% 20 11% 19 7% 16 8% 24 8% 10 5% 28 10% 13 7% 25 8% 15 8% 21 7% 12 7% 24 8% 14 7% 22 8% 13 7% 21 7% 12 7% 18 6% 12 6% 18 6% 8 4% 21 7% 9 5% 15 5% 11 6% 12 4% 7 4% 15 5% 11 6% 11 4% 9 5% 10 3% 8 4% 9 3% 6 3% 10 4% 11 6% O 10 5% O 7 4% 6 2% 6 3% 8 3% 8 4% 6 2% 6 3% 8 3% 7 4% 4 1% 2 1% 9 3% 6 2% 8 3% 2 1% 8 3% 5 2% 5 2% 3 2% 6 2% 4 2% 4 2% 2 1% 5 2% 2 1% 4 1% 3 2% 3 1% 2 1% 3 1% 1 * 4 1% 2 1% 3 1% 3 1% 1 * ‐ ‐ 3 1% 2 1% ‐ ‐ 564 300% 870 300% Business Owner Yes No P Q 40 35 15 45% * 12 35% * 7 20% * 5 15% * 3 7% * 4 12% * 5 14% * 4 12% * 2 5% * 1 2% * 3 7% * 3 7% * 3 7% * 3 7% * 3 9% * 2 7% * 2 7% * 4 12% * 1 3% * ‐ ‐ * 1 2% * ‐ ‐ * 2 5% * 1 2% * 1 2% * 2 5% * 1 2% * 1 2% * 3 8% * 2 7% * 2 5% * 2 5% * 2 5% * ‐ ‐ * 1 3% * 2 5% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 104 300% 444 443 165 37% 159 36% 118 27% 84 19% 49 11% 47 11% 44 10% 35 8% 38 9% 37 8% 35 8% 33 8% 33 8% 33 7% 31 7% 28 6% 27 6% 25 6% 23 5% 22 5% 21 5% 22 5% 17 4% 16 4% 16 4% 15 3% 15 3% 14 3% 12 3% 11 3% 12 3% 9 2% 9 2% 10 2% 8 2% 7 2% 9 2% 7 2% 5 1% 6 1% 4 1% 5 1% 4 1% 4 1% 3 1% 2 * 1330 300% Senior Executive/Decision Yes No R S 64 54 20 37% * 22 40% * 10 19% * 5 10% * 6 11% * 6 11% * 4 8% * 8 14% * 4 8% * 4 8% * 7 13% * 3 6% * 3 6% * 6 11% * 3 6% * 5 9% * 4 8% * 3 5% * 1 2% * 2 3% * 3 6% * 2 4% * 3 6% * 3 6% * 2 3% * 1 1% * 1 2% * 2 3% * 4 6% * 2 4% * 2 3% * 2 3% * 1 2% * ‐ ‐ * 2 3% * 3 5% * 1 2% * ‐ ‐ * 1 1% * 1 1% * 1 2% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 163 300% Employment Status Total Non T U 420 423 160 38% 258 234 90 38% 226 243 90 37% 149 35% 76 32% 95 39% 114 27% 58 25% 67 27% 84 20% 46 11% 54 23% U 21 9% 31 13% 35 14% 45 11% 24 10% 27 11% 44 10% 16 7% 32 8% 35 8% 27 12% U 23 10% 32 13% T 12 5% 34 8% 17 7% 31 7% 16 7% 22 9% 33 8% 17 7% 19 8% 32 8% 15 7% 20 8% 30 7% 11 5% 31 7% 25 11% U 15 6% 19 8% 25 6% 17 7% 14 6% 25 6% 13 6% 16 7% 26 6% 10 4% 20 8% 23 5% 12 5% 12 5% 21 5% 11 5% 12 5% 19 4% 11 5% 12 5% 20 5% 11 5% 11 5% 16 4% 9 4% 10 4% 14 3% 12 5% 5 2% 15 4% 3 1% 16 4% 14 6% U 9 4% 8 3% 15 4% 9 4% 7 3% 13 3% 9 4% 6 2% 11 3% 3 1% 11 3% 9 4% 12 5% T 5 2% 12 3% 8 3% 6 2% 9 2% 6 3% 5 2% 10 2% 2 1% 10 2% 3 1% 9 4% T 7 3% 8 2% 6 3% 3 1% 6 2% 4 2% 5 2% 8 2% 5 2% 4 1% 7 2% 1 * 5 1% 2 1% 6 3% T 4 2% 5 1% 2 1% 4 2% 4 1% 4 2% 1 1% 4 1% 3 1% 2 1% 4 1% 3 1% 2 1% 4 1% 1 * 3 1% 3 1% ‐ ‐ 3 1% 2 * 2 1% ‐ ‐ 1270 300% 703 300% 730 300% 17 7% 21 9% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Russia Total Russia Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 465 458 195 42% 234 219 81 37% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F 159 193 73 38% 154 148 65 44% 152 117 56 48% 63 63 15 24% * 16 26% * 16 25% * 9 15% * 11 17% * 5 8% * 9 15% * 11 17% * 8 13% * 3 5% * 10 15% * 4 6% * 2 4% * 5 8% * 4 6% * 4 7% * 3 4% * 5 7% * 7 11% GH* 2 3% * ‐ ‐ * 4 6% * 2 3% * 2 4% * ‐ ‐ * 4 6% G* 1 1% * 2 4% * 2 3% * 2 3% * 2 2% * ‐ ‐ * 2 3% * 1 2% * ‐ ‐ * 1 1% * 4 7% GH* 1 2% * 1 1% * 1 2% * 1 2% * 2 3% * 2 4% * ‐ ‐ * 1 1% * 1 2% G* 190 300% Rome, Italy 142 31% 62 28% 231 240 114 48% A 80 33% 56 29% 48 32% 38 32% Rio de Janeiro, Brazil 99 22% 47 22% 52 22% 45 23% 34 23% 20 17% London, United Kingdom 77 17% 38 18% 38 16% 16 11% 20 17% Tokyo, Japan 64 14% 36 17% 28 12% 41 21% D 24 12% 22 15% 18 16% Abu Dhabi, United Arab Emirates 58 13% 32 15% 26 11% 23 12% 17 11% 18 16% Berlin, Germany 48 11% 25 11% 23 10% 22 11% 15 10% 12 10% Madrid, Spain 46 10% 23 10% 24 10% 13 7% 19 13% 14 12% Los Angeles, United States 45 10% 20 9% 25 11% 12 8% 7 6% Bangkok, Thailand 44 10% 18 8% 26 11% 26 13% E 19 10% Amsterdam, The Netherlands 41 9% 25 11% 17 7% 17 9% 19 13% E 17 12% 7 6% Cairo, Egypt 39 9% 12 6% 12 8% 6 5% 39 9% 21 10% 27 11% A 18 8% 21 11% New York City, United States 7 5% 7 6% Sydney, Australia 38 8% 19 9% 19 8% 24 13% D 17 9% 14 9% 7 6% Beijing, China 37 8% 17 8% 20 8% 16 8% 13 9% 7 6% Helsinki, Finland 31 7% 14 6% 17 7% 12 6% 9 6% 10 8% Hong Kong, China 24 5% 6 3% 9 6% 8 7% 22 5% 16 8% B 10 5% 7 3% Zurich, Switzerland 12 5% 8 4% 5 3% Stockholm, Sweden 19 4% 14 6% 6 2% 3 2% 6 4% 6 5% Istanbul, Turkey 18 4% 7 3% 11 5% 9 5% 5 4% 10 8% D 10 9% C 4 3% Tel Aviv, Israel 17 4% 5 2% 12 5% 8 4% 4 3% 5 4% Singapore, Singapore 17 4% 11 5% 6 3% 3 1% 7 5% Warsaw, Poland 14 3% 8 4% 6 3% 10 5% 3 2% 7 6% C 2 1% Mecca, Saudi Arabia 14 3% 2 1% 9 4% 4 3% 2 2% Oslo, Norway 13 3% 8 4% 12 5% A 5 2% 6 3% 2 1% 5 4% Kuala Lumpur, Malaysia 13 3% 5 2% 7 3% 8 4% 2 1% 3 2% Jakarta, Indonesia 13 3% 3 1% 10 4% 6 3% 4 3% 2 2% Casablanca, Morocco 12 3% 8 4% 4 2% 5 3% 5 4% 1 1% Mexico City, Mexico 12 3% 1 * 1 1% 12 3% 7 3% 9 5% E 3 2% 3 2% Buenos Aires, Argentina 11 5% A 5 2% 7 5% 2 2% Shanghai, China 11 2% 7 3% 4 2% 3 2% 3 2% 5 4% Osaka, Japan 11 2% 4 2% 7 3% 3 2% 3 2% 4 4% Brussels, Belgium 9 2% 4 2% 6 2% 3 2% 1 1% Mumbai, India 9 2% 5 2% 4 2% 4 2% 4 3% 5 5% D 1 1% Budapest, Hungary 9 2% 5 2% 4 2% 2 1% 5 3% 2 2% Chicago, United States 8 2% 4 2% 4 2% 5 3% 1 * 3 2% Auckland, New Zealand 8 2% 6 3% 2 1% 1 1% 5 3% 3 2% Toronto, Canada 8 2% 3 1% 5 2% 5 3% 1 * 2 2% Cape Town, South Africa 6 1% 6 3% 1 * 3 1% 2 1% 2 2% Washington, United States 6 1% 6 3% 1 * 2 1% 3 2% 2 2% Seoul, South Korea 6 1% 3 1% 2 1% 2 1% 1 1% 2 2% Boston, United States 5 1% 3 2% 2 1% 1 1% 3 2% 1 1% Tehran, Iran 5 1% 3 1% 2 1% 1 1% 3 2% 1 * Sao Paulo, Brazil 4 1% 2 1% 2 1% 1 * 3 2% 1 * Copenhagen, Denmark 3 1% 3 2% ‐ ‐ 2 1% 1 1% 1 1% Guangzhou, China Sigma Table of Contents 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ ‐ ‐ 1375 300% 657 300% 719 300% 579 300% 444 300% 351 300% Household Income Medium G High H Marital Status Married Other I J 242 251 125 50% FH 77 31% 160 144 54 38% 223 202 75 37% 49 34% 64 31% 242 256 120 47% I 78 31% 56 22% 27 18% 42 21% 57 22% 44 17% 24 17% 33 16% 44 17% 35 14% 19 13% 34 17% 30 12% 34 14% 19 13% 28 14% 30 12% 24 10% 15 10% 20 10% 29 11% 22 9% 13 9% 21 11% 25 10% 23 9% 14 10% 22 11% 23 9% 29 11% 12 8% 19 9% 25 10% 18 7% 13 9% 18 9% 24 9% 25 10% 10 7% 13 7% 26 10% 18 7% 19 13% 16 8% 23 9% 19 7% 14 10% 15 7% 23 9% 23 9% 11 7% 14 7% 23 9% 18 7% 8 6% 11 5% 20 8% 14 5% 8 5% 11 5% 13 5% 10 4% 8 5% 11 5% 11 4% 8 3% 5 3% 8 4% 12 5% 11 4% 5 4% 7 4% 10 4% 12 5% 5 3% 7 4% 10 4% 9 4% 4 3% 8 4% 9 3% 7 3% 6 4% 6 3% 9 3% 6 2% 6 4% 7 3% 8 3% 7 3% 5 4% 8 4% 5 2% 2 1% 6 4% G 8 5% 4 2% 8 3% 4 2% 4 2% 8 3% 8 3% 2 1% 9 4% 4 1% 9 4% 1 1% 8 4% 4 2% 6 2% 4 3% 3 1% 7 3% 4 1% 6 4% 9 5% J 4 2% 6 2% 5 3% 6 3% 5 2% 4 2% 4 2% 4 2% 5 2% 5 2% 3 2% 6 3% 3 1% 3 1% 5 4% 6 3% 2 1% 7 3% 1 * 3 1% 5 2% 2 1% 2 1% 2 1% 6 3% 6 2% 1 1% 5 3% 3 1% 1 1% 4 3% 4 2% 2 1% 1 1% 3 2% 1 1% 5 2% 3 1% 1 1% 2 1% 3 1% 2 1% 2 1% 4 2% 1 * 2 1% 1 1% 2 1% 3 1% 4 2% ‐ ‐ 3 1% 2 1% ‐ ‐ 3 1% 1 * ‐ ‐ 3 2% G ‐ ‐ ‐ ‐ 1 1% 752 300% 433 300% 607 300% 768 300% Low K 68 123 57 46% * 37 30% * 27 22% * 25 20% * 18 15% * 14 12% * 18 14% * 7 5% * 9 7% * 16 13% * 9 7% * 15 12% * 9 7% * 13 11% * 14 11% * 9 7% * 6 5% * 4 3% * 4 3% * 7 6% * 2 2% * 4 3% * 4 3% * 3 2% * 3 3% * 5 4% * 5 4% * ‐ ‐ * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * 3 2% * 3 3% * 1 1% * 2 1% * 2 1% * 2 2% * 1 1% * 2 1% * 2 2% * 2 1% * 2 1% * ‐ ‐ * 2 1% * ‐ ‐ * 370 300% Education Medium L High M 278 250 104 42% 119 85 34 40% Chief Income Earner Yes No N O 250 229 89 39% 215 229 105 46% 77 31% 28 33% 65 28% 77 34% 55 22% 17 20% 46 20% 53 23% 38 15% 14 17% 39 17% 38 17% 36 14% 10 12% 37 16% 27 12% 34 14% 10 11% 30 13% 28 12% 26 10% 5 5% 26 11% 23 10% 28 11% 12 14% 23 10% 23 10% 29 12% 7 9% 22 10% 23 10% 23 9% 5 6% 21 9% 23 10% 24 10% 8 10% 22 10% 20 9% 22 9% 3 4% 18 8% 21 9% 22 9% 9 10% 17 7% 22 10% 18 7% 6 7% 18 8% 21 9% 17 7% 5 6% 19 8% 17 8% 16 6% 6 7% 19 8% 12 5% 13 5% 5 6% 9 10% L 3 3% 20 9% O 13 6% 4 2% 9 4% 10 4% 10 4% 12 5% 9 4% 8 3% 4 4% 7 3% 11 5% 11 4% 4 4% 6 3% 11 5% 9 4% 4 5% 11 5% 6 3% 8 3% 2 3% 8 4% 6 3% 7 3% 4 5% 6 3% 9 4% 5 2% 7 3% 6 3% 5 2% 5 6% L 2 3% 7 3% 6 2% 7 3% 1 1% 5 2% 8 3% 11 5% 1 1% 8 3% 5 2% 6 2% 4 5% 2 1% 8 3% 7 3% 10 4% N 5 2% 10 4% O 7 3% 4 2% 8 3% 4 4% K 2 2% 8 3% 3 3% 3 1% 4 4% L 1 2% 1 1% 5 2% 4 2% 8 4% N 5 2% 4 2% 3 4% 2 1% 7 3% 5 2% 2 2% 5 2% 3 1% 4 2% 2 3% 6 3% 2 1% 3 1% 3 4% 4 2% 4 2% 4 2% 1 1% 6 2% 1 * 2 1% 4 2% 2 1% 3 1% 3 3% L ‐ ‐ 2 1% 3 1% 3 1% ‐ ‐ 3 1% 2 1% 3 1% 1 1% 3 1% 2 1% 4 1% 1 1% 1 1% 3 1% 2 1% ‐ ‐ 3 1% 1 * 1 1% 1 1% ‐ ‐ ‐ ‐ 1 1% 749 300% 256 300% 688 300% 687 300% Business Owner Yes No P Q 47 45 15 33% * 12 26% * 7 16% * 6 14% * 8 17% * 8 17% * 7 16% * 5 11% * 6 13% * 5 12% * 4 9% * 2 3% * 5 10% * 4 8% * 3 8% * 2 4% * 2 4% * 2 5% * ‐ ‐ * 1 1% * 3 6% * 2 3% * 5 10% Q* 2 5% * 2 5% * 2 3% * ‐ ‐ * 1 2% * 2 4% * 1 2% * 1 3% * 1 2% * 1 3% * 1 2% * 3 6% Q* ‐ ‐ * 2 5% * ‐ ‐ * 2 4% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 6% Q* ‐ ‐ * ‐ ‐ * ‐ ‐ * 134 300% 418 414 180 44% 130 31% 92 22% 70 17% 57 14% 50 12% 41 10% 41 10% 39 10% 39 9% 37 9% 38 9% 34 8% 34 8% 33 8% 29 7% 22 5% 20 5% 19 5% 17 4% 14 3% 15 4% 10 2% 12 3% 10 2% 11 3% 13 3% 11 3% 10 2% 11 3% 10 2% 10 2% 8 2% 8 2% 6 1% 8 2% 6 1% 8 2% 5 1% 6 2% 6 1% 5 1% 2 1% 4 1% 3 1% 1 * 1241 300% Senior Executive/Decision Yes No R S 61 57 20 34% * 16 28% * 6 11% * 7 13% * 9 15% * 10 17% * 9 15% * 5 9% * 8 15% * 8 14% * 7 12% * 2 4% * 4 6% * 4 6% * 4 8% * 3 4% * 2 4% * 5 9% * 1 1% * 2 4% * 3 6% * 2 3% * 5 9% S* 3 5% * 3 6% * 3 4% * ‐ ‐ * 3 5% * 2 3% * ‐ ‐ * 1 2% * 1 1% * 1 2% * 1 1% * 3 5% * 2 4% * 2 4% * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 5% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 171 300% Employment Status Total Non T U 404 402 175 44% 311 292 116 40% 154 166 78 47% 126 31% 94 32% 48 29% 93 23% R 69 17% 61 21% 39 23% 44 15% 33 20% 56 14% 41 14% 23 14% 48 12% 38 13% 20 12% 40 10% 27 9% 22 13% 41 10% 29 10% 18 11% 37 9% 28 9% 17 10% 36 9% 35 12% 9 6% 35 9% 29 10% 12 7% 37 9% 26 9% 13 8% 35 9% 20 7% 19 11% 34 9% 24 8% 14 8% 32 8% 24 8% 13 8% 28 7% 17 6% 13 8% 22 5% 19 7% 4 3% 17 4% 12 4% 10 6% 19 5% 11 4% 9 5% 16 4% 11 4% 7 4% 14 3% 10 3% 7 4% 15 4% 12 4% 5 3% 9 2% 13 4% 2 1% 11 3% 7 2% 7 5% 10 2% 10 3% 3 2% 10 3% 8 3% 5 3% 13 3% 7 2% 6 3% 9 2% 11 4% 1 1% 10 3% 7 2% 6 3% 12 3% 10 3% 2 1% 10 2% 8 3% 4 2% 10 3% 6 2% 5 3% 8 2% 4 1% 5 3% 9 2% 8 3% 1 1% 6 1% 6 2% 9 3% U 7 2% 1 1% 6 2% 6 2% 2 1% 8 2% 4 1% 4 2% 5 1% 3 1% 3 2% 6 2% 4 1% 2 1% 6 1% 3 1% 2 1% 5 1% 4 1% 2 1% 2 1% 5 2% ‐ ‐ 4 1% 4 1% ‐ ‐ 3 1% 3 1% 1 * ‐ ‐ 1 * ‐ ‐ 1 1% 1205 300% 877 300% 498 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Saudi Arabia Total Saudi Arabia Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) Istanbul, Turkey 316 320 167 52% 207 182 95 52% Abu Dhabi, United Arab Emirates 130 41% 74 41% Paris, France 82 26% 35 19% London, United Kingdom 72 23% 33 18% Kuala Lumpur, Malaysia 50 16% 32 18% Rome, Italy 40 13% 15 8% Zurich, Switzerland 35 11% 14 8% Casablanca, Morocco 32 10% 18 10% Sydney, Australia 27 8% 18 10% Jakarta, Indonesia 25 8% Los Angeles, United States 24 7% 23 13% B 13 7% Singapore, Singapore 20 6% 9 5% Madrid, Spain 20 6% 15 8% Amsterdam, The Netherlands 19 6% 15 8% Tokyo, Japan 17 5% 5 3% New York City, United States 16 5% 10 6% Seoul, South Korea 14 4% 4 2% Berlin, Germany 14 4% 12 7% Washington, United States 13 4% 9 5% Cairo, Egypt 12 4% 10 5% Toronto, Canada 11 3% Bangkok, Thailand 11 3% 11 6% B 4 2% Cape Town, South Africa 11 3% 7 4% Beijing, China 9 3% 8 4% Boston, United States 9 3% 9 5% Brussels, Belgium 9 3% 9 5% Shanghai, China 9 3% 4 2% Chicago, United States 8 3% 2 1% Oslo, Norway 7 2% 4 2% Osaka, Japan 6 2% 6 3% Stockholm, Sweden 5 2% 5 3% Hong Kong, China 5 2% 2 1% Tehran, Iran 5 2% 3 1% Rio de Janeiro, Brazil 4 1% * * Mumbai, India 4 1% ‐ ‐ Copenhagen, Denmark 4 1% 2 1% Auckland, New Zealand 4 1% 4 2% Helsinki, Finland 3 1% 3 2% Moscow, Russia 2 1% 2 1% Tel Aviv, Israel 2 1% 2 1% Guangzhou, China 1 * 1 * Sao Paulo, Brazil 1 * 1 * Mexico City, Mexico 1 * * * 961 300% 545 300% Sigma Table of Contents Gender Female B 109 139 72 52% * 57 41% * 47 34% A* 39 28% * 19 13% * 25 18% * 21 15% * 14 10% * 9 6% * 1 1% * 11 8% * 11 8% * 5 4% * 4 3% * 11 8% * 6 4% * 10 7% * 1 1% * 4 3% * 3 2% * * * * 7 5% * 4 3% * 2 1% * 1 * * * * * 5 4% * 6 5% * 3 2% * 1 * * ‐ ‐ * 3 2% * 2 2% * 4 3% * 4 3% * 2 2% * * * * * * * * * * ‐ ‐ * * * * ‐ ‐ * * * * 416 300% Under 35 C 192 193 88 46% 78 40% 52 27% 53 27% 30 15% 31 16% 23 12% 20 11% 14 7% 9 5% 20 10% 9 5% 9 4% 7 4% 15 8% D 10 5% 11 6% 11 6% 9 4% 3 2% 6 3% 10 5% 7 4% 5 3% 4 2% 3 1% 6 3% 8 4% 4 2% 6 3% 1 1% 3 2% 3 2% ‐ ‐ ‐ ‐ 3 2% 4 2% * * 1 1% ‐ ‐ 1 * * * 1 * 578 300% Age 35 to 49 D 50 to 64 E Low F 107 112 69 62% C* 47 42% * 27 25% * 19 17% * 20 18% * 9 8% * 8 7% * 9 8% * 13 12% * 9 8% * 3 3% * 9 8% * 11 10% * 12 11% C* 1 1% * 5 5% * 3 2% * 3 3% * 4 4% * 7 7% * 5 4% * 1 1% * 4 4% * 3 3% * 5 4% * 6 6% * 1 1% * ‐ ‐ * 3 2% * ‐ ‐ * 3 3% * 1 1% * 2 2% * 4 4% C* 4 4% C* 1 1% * * * * 3 3% * * * * 2 2% * * * * * * * ‐ ‐ * 336 300% 17 16 9 59% ** 6 39% ** 2 14% ** * 2% ** 1 5% ** 1 3% ** 4 28% ** 3 16% ** ‐ ‐ ** 6 39% ** 1 6% ** 3 18% ** * 2% ** ‐ ‐ ** 1 5% ** 1 5% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 12% ** ‐ ‐ ** * 2% ** ‐ ‐ ** 1 9% ** ‐ ‐ ** ‐ ‐ ** 2 12% ** ‐ ‐ ** * 2% ** ‐ ‐ ** 1 7% ** 1 9% ** ‐ ‐ ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** * 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 47 300% 188 212 124 59% 92 43% 56 26% 46 22% 38 18% 22 10% 18 8% 18 8% 17 8% 9 4% 19 9% 15 7% 17 8% 8 4% 11 5% 8 4% 10 5% 9 4% 9 4% 5 2% 10 5% 9 4% 8 4% 5 2% 8 4% 4 2% 1 1% 4 2% 6 3% 5 2% 2 1% 2 1% 3 1% 4 2% 4 2% 2 1% 1 1% 3 1% ‐ ‐ 2 1% 1 * ‐ ‐ 1 * 635 300% Household Income Medium G High H 72 57 24 43% * 21 37% * 9 16% * 14 24% * 11 20% * 7 12% * 6 11% * 7 13% * 5 8% * 9 15% F* 3 5% * 1 1% * 1 1% * 8 15% F* 3 5% * 1 3% * 2 4% * 4 8% * 1 1% * 6 11% F* 1 2% * ‐ ‐ * 1 3% * 3 6% * 1 2% * 3 6% * 3 5% * 1 3% * 1 1% * 1 3% * 2 4% * * 1% * 2 4% * ‐ ‐ * ‐ ‐ * 2 4% * 3 5% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 171 300% 26 23 12 53% ** 6 25% ** 7 33% ** * 1% ** 1 4% ** 5 20% ** 6 28% ** 2 11% ** 3 13% ** 5 20% ** * 2% ** 4 18% ** 2 8% ** 1 4% ** 1 6% ** * 2% ** 1 5% ** ‐ ‐ ** 1 6% ** 1 3% ** ‐ ‐ ** 1 3% ** ‐ ‐ ** * 2% ** 1 2% ** 1 6% ** * 2% ** 3 11% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** * 1% ** ‐ ‐ ** * 2% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** * 1% ** ‐ ‐ ** ‐ ‐ ** 68 300% Marital Status Married Other I J 201 181 95 52% 72 40% 37 21% 31 17% 44 24% J 19 10% 12 7% 21 11% 23 13% J 21 11% J 13 7% 15 8% 9 5% 13 7% 6 4% 7 4% 6 3% 8 4% 7 4% 10 6% 7 4% 5 3% 7 4% 6 3% 6 3% 9 5% J 4 2% 3 2% 1 * 1 1% 5 3% 2 1% 3 2% 4 2% 4 2% 2 1% 2 1% ‐ ‐ 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 542 300% 115 140 73 52% * 58 42% * 45 32% * 41 29% * 7 5% * 22 15% * 23 16% I* 12 8% * 4 3% * 4 3% * 11 8% * 6 4% * 10 7% * 7 5% * 10 7% * 9 7% * 8 6% * 6 4% * 6 4% * 2 1% * 4 3% * 6 4% * 4 3% * 3 2% * 3 2% * ‐ ‐ * 5 4% * 5 4% * 6 5% * 5 4% * * * * 3 2% * 2 1% * ‐ ‐ * ‐ ‐ * 2 2% * 2 1% * 3 2% * 1 * * 2 1% * * * * ‐ ‐ * 1 * * 419 300% Low K Education Medium L 92 192 102 53% * 83 43% * 52 27% * 47 25% * 31 16% * 19 10% * 23 12% * 15 8% * 16 9% * 16 8% * 16 8% * 15 8% * 11 6% * 9 5% * 8 4% * 7 4% * 6 3% * 9 4% * 9 5% * 2 1% * 8 4% * 5 2% * 4 2% * 5 3% * 6 3% * 6 3% * 5 2% * 7 3% * 6 3% * 5 2% * 2 1% * 3 1% * 4 2% * 4 2% * 4 2% * 2 1% * 3 2% * 3 1% * ‐ ‐ * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 576 300% 81 89 48 54% * 35 40% * 22 25% * 19 22% * 14 15% * 14 16% * 6 7% * 13 15% * 6 7% * 7 8% * 5 6% * 3 4% * 6 7% * 8 9% * 5 6% * 5 5% * 7 8% * 3 3% * 3 3% * 6 6% K* 2 2% * 4 5% * 6 6% * 3 3% * 2 2% * 2 3% * 3 4% * 1 1% * ‐ ‐ * 1 1% * 2 2% * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 266 300% High M 143 40 18 45% 12 31% 9 22% 6 15% 6 16% 7 18% 6 14% 4 11% 4 10% 2 4% 3 8% 2 5% 3 7% 3 6% 3 9% 4 10% K 1 3% 2 5% * 1% 5 12% K 2 5% 2 5% 1 2% 2 4% 1 3% * 1% 1 2% * 1% 1 3% L 1 2% 2 4% K 1 3% ‐ ‐ * 1% ‐ ‐ 1 3% 1 2% * 1% 1 2% K ‐ ‐ 1 2% K 1 2% K 1 1% K 119 300% Chief Income Earner Yes No N O 180 160 87 54% * 63 39% * 33 21% * 22 14% * 27 17% * 13 8% * 7 4% * 21 13% * 15 10% * 20 13% O* 17 11% * 12 8% * 11 7% * 14 9% * 3 2% * 8 5% * 2 1% * 11 7% * 6 4% * 9 5% * 7 4% * 3 2% * 5 3% * 6 4% * 5 3% * 9 6% O* 7 4% * 3 2% * 2 1% * 5 3% * 5 3% * 2 1% * 3 2% * 4 3% * 4 3% * 2 1% * 2 1% * ‐ ‐ * 1 * * 2 1% * 1 * * 1 * * ‐ ‐ * 480 300% 136 160 80 50% * 68 42% * 49 31% * 50 31% N* 24 15% * 27 17% * 28 17% N* 12 7% * 11 7% * 4 3% * 7 4% * 8 5% * 8 5% * 5 3% * 13 8% * 8 5% * 12 7% N* 2 1% * 6 4% * 4 2% * 4 3% * 8 5% * 6 4% * 3 2% * 4 3% * ‐ ‐ * 2 2% * 5 3% * 5 3% * 2 1% * ‐ ‐ * 3 2% * 2 1% * ‐ ‐ * ‐ ‐ * 2 1% * 2 1% * 3 2% * 1 1% * ‐ ‐ * * * * ‐ ‐ * 1 * * 480 300% Business Owner Yes No P Q 45 37 18 49% ** 17 46% ** 7 20% ** 2 5% ** 7 19% ** 8 22% ** 4 10% ** 2 6% ** 6 15% ** 4 12% ** 7 19% ** 1 2% ** 1 2% ** 1 2% ** 1 2% ** 3 8% ** * 1% ** 2 5% ** ‐ ‐ ** 4 10% ** 3 7% ** ‐ ‐ ** 1 3% ** 1 2% ** 1 3% ** ‐ ‐ ** ‐ ‐ ** 3 8% ** 2 5% ** 2 6% ** 1 2% ** * 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 1 4% ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** * 1% ** ‐ ‐ ** 111 300% 271 283 149 53% 113 40% 75 26% 70 25% 43 15% 32 11% 31 11% 30 11% 21 7% 20 7% 17 6% 20 7% 19 7% 19 7% 16 6% 13 5% 14 5% 12 4% 13 4% 9 3% 8 3% 11 4% 10 3% 9 3% 8 3% 9 3% 9 3% 5 2% 5 2% 4 1% 5 2% 5 2% 5 2% 4 1% 4 1% 3 1% 4 1% 3 1% 1 * 2 1% 1 * * * 1 * 850 300% Senior Executive/Decision Yes No R S 57 49 29 58% ** 19 38% ** 8 17% ** 2 4% ** 13 27% ** 8 17% ** 7 14% ** 6 12% ** 8 17% ** 6 12% ** 6 12% ** 1 2% ** 1 2% ** 2 5% ** 1 2% ** 3 7% ** ‐ ‐ ** * * ** * * ** 4 8% ** 3 6% ** ‐ ‐ ** 1 2% ** 2 5% ** 1 2% ** ‐ ‐ ** 1 2% ** 3 6% ** 2 4% ** 2 4% ** * 1% ** * 1% ** ‐ ‐ ** * 1% ** ‐ ‐ ** 1 2% ** * * ** 3 6% ** 2 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 147 300% Employment Status Total Non T U 259 271 139 51% 206 176 93 53% 112 41% 65 37% 74 27% 39 22% 70 26% 25 14% 37 14% 35 20% 32 12% 21 12% 28 10% 14 8% 27 10% 19 11% 18 7% 19 11% 19 7% 18 10% 18 7% 18 10% 19 7% 10 5% 19 7% 9 5% 17 6% 11 6% 16 6% 5 3% 13 5% 8 5% 14 5% 4 2% 13 5% 11 6% 12 5% 6 3% 8 3% 8 5% 8 3% 9 5% 11 4% 6 3% 10 4% 3 2% 7 3% 8 5% 8 3% 8 4% 9 3% 8 3% 9 5% U 6 4% 5 2% 7 4% 5 2% 3 2% 4 2% 2 1% 5 2% 5 3% 5 2% 5 3% 5 2% 3 2% 4 2% 4 3% 4 2% 4 2% 3 1% 2 1% 4 1% 2 1% * * * * * * 2 1% 2 1% 2 1% 1 * 1 * 1 * 1 * 1 * * * 814 300% 528 300% 110 144 74 52% * 65 45% * 43 30% * 47 33% T* 16 11% * 19 13% * 21 14% * 13 9% * 8 5% * 6 4% * 6 4% * 11 7% * 11 7% * 8 6% * 12 8% * 8 5% * 10 7% * 3 2% * 7 5% * 4 3% * 2 2% * 5 4% * 8 6% * 1 1% * 1 1% * ‐ ‐ * 3 2% * 1 1% * 4 3% * 4 3% * ‐ ‐ * * * * 2 1% * ‐ ‐ * ‐ ‐ * 2 2% * 2 1% * 3 2% * ‐ ‐ * ‐ ‐ * * * * ‐ ‐ * * * * 433 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Africa Total South Africa Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 403 403 124 31% 168 198 59 30% 235 205 65 32% 200 229 72 31% 145 118 40 34% Rome, Italy 102 25% 40 20% 29 24% 96 24% 48 25% 61 30% A 48 23% 64 28% New York City, United States 19 16% Rio de Janeiro, Brazil 77 19% 34 17% 43 21% 63 27% D 48 21% London, United Kingdom 64 16% 22 11% 32 14% 20 17% Bangkok, Thailand 62 15% 36 18% 42 20% A 26 13% 36 16% 16 14% 22 19% Abu Dhabi, United Arab Emirates 56 14% 29 15% 27 13% 24 11% 21 18% Amsterdam, The Netherlands 48 12% 16 8% 31 13% 13 11% Zurich, Switzerland 47 12% 31 16% B 26 13% 21 10% 17 8% Los Angeles, United States 46 11% 19 10% 27 13% 25 11% 19 16% C 12 10% Sydney, Australia 45 11% 20 10% 26 13% 22 9% 16 14% Auckland, New Zealand 34 9% 14 7% 20 10% 14 6% Cairo, Egypt 33 8% 17 8% 16 8% Madrid, Spain 29 7% 16 8% 13 6% 25 11% D 17 7% 16 13% C 5 4% Beijing, China 28 7% 7 4% 18 8% 7 6% Hong Kong, China 27 7% 21 10% B 14 7% 13 6% 13 5% 11 9% 10 9% Tokyo, Japan 24 6% 18 8% 6 5% 24 6% 18 9% B 13 7% 6 3% Singapore, Singapore 11 6% 11 5% 9 8% Berlin, Germany 23 6% 12 6% 11 5% 17 7% 4 3% Washington, United States 19 5% 11 5% 8 4% 7 3% 7 6% Toronto, Canada 17 4% 6 3% 12 6% 7 3% 5 5% Mexico City, Mexico 17 4% 7 3% 10 5% 12 5% 3 3% Istanbul, Turkey 17 4% 5 3% 11 6% 11 5% 4 3% Mumbai, India 17 4% 7 3% 10 5% 8 3% 5 4% Buenos Aires, Argentina 15 4% 6 3% 9 4% 10 4% 3 2% Tel Aviv, Israel 12 3% 8 4% 4 2% 4 2% 5 4% Kuala Lumpur, Malaysia 12 3% 6 3% 5 3% 5 2% 3 3% Moscow, Russia 11 3% 8 4% 4 2% 7 3% 1 1% Osaka, Japan 11 3% Chicago, United States 10 2% 11 6% B 1 * Helsinki, Finland 6 2% 2 1% Casablanca, Morocco 6 2% ‐ ‐ Oslo, Norway 6 1% Stockholm, Sweden ‐ ‐ 8 3% 2 2% 9 4% A 5 2% 10 4% D 5 2% ‐ ‐ 1 1% 2 1% 4 3% 2 1% 6 3% A 4 2% 5 2% 1 1% 6 1% 5 2% 1 * 5 2% 1 1% Budapest, Hungary 6 1% 3 2% 2 1% 2 1% 3 3% Jakarta, Indonesia 4 1% 2 1% 2 1% 1 1% 1 1% Mecca, Saudi Arabia 4 1% 2 1% 2 1% 1 * 2 2% Warsaw, Poland 4 1% ‐ ‐ 4 2% 4 2% ‐ ‐ Guangzhou, China 4 1% 3 2% 1 * 1 * 2 2% Brussels, Belgium 4 1% 3 1% 1 * 2 1% 2 2% Copenhagen, Denmark 3 1% 3 2% ‐ ‐ 1 * 3 2% Boston, United States 3 1% 1 * 2 1% 1 1% 2 1% Seoul, South Korea 2 * 1 1% 1 * 1 * ‐ ‐ Sao Paulo, Brazil 2 * 1 * 1 * 2 1% ‐ ‐ Shanghai, China Sigma Table of Contents 2 * 1 * 1 * 1 * 1 1% 1208 300% 593 300% 615 300% 687 300% 353 300% 50 to 64 E Low F Household Income Medium G 58 56 13 23% * 9 17% * 14 26% * 7 12% * 12 21% * 10 17% * 10 19% * 4 7% * 11 19% C* 9 17% * 8 14% * 5 9% * 3 5% * 2 4% * 4 7% * 4 7% * 1 2% * 4 7% * 3 5% * 5 9% * 5 9% * 2 4% * 2 3% * 4 7% * 2 3% * 3 5% * 4 7% * 3 5% D* 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 4% * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 168 300% 24 30 12 39% ** 13 41% ** 8 26% ** 5 18% ** 5 18% ** 2 6% ** 3 9% ** ‐ ‐ ** 3 9% ** 3 11% ** 1 5% ** 2 5% ** 2 6% ** 4 13% ** 5 17% ** ‐ ‐ ** 2 6% ** 2 7% ** ‐ ‐ ** 4 12% ** 1 5% ** 2 6% ** ‐ ‐ ** 3 9% ** ‐ ‐ ** 1 3% ** 2 7% ** 1 2% ** 2 7% ** ‐ ‐ ** ‐ ‐ ** 2 6% ** 1 2% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 91 300% 38 36 11 31% * 9 27% * 10 29% * 4 11% * 7 20% * 3 8% * 3 9% * 2 6% * 2 4% * 5 13% * 4 13% * 6 17% * 5 13% * 4 12% * 2 4% * 1 2% * 3 9% * 3 8% * 1 2% * 1 4% * 3 8% * 2 6% * 2 6% * 1 2% * 3 8% * 3 8% * 2 5% * ‐ ‐ * ‐ ‐ * 2 6% * 3 8% H* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 107 300% High H Marital Status Married Other I J Low K 341 337 101 30% 204 174 52 30% 199 229 72 31% 219 223 66 30% 80 24% 34 20% 37 21% 68 30% I 59 26% 63 28% 78 23% 68 20% 25 14% 42 19% 52 15% 28 16% 52 23% I 36 16% 57 17% 26 15% 36 16% 33 15% 50 15% 26 15% 30 13% 32 14% 45 13% 20 12% 27 12% 25 11% 42 13% 29 17% J 25 14% 17 8% 26 12% 22 9% 31 14% 38 11% 45 20% 32 14% 39 12% 25 14% 20 9% 25 11% 27 8% 20 12% 14 6% 21 10% 26 8% 11 6% 22 10% 19 9% 21 6% 11 6% 19 8% 20 9% 21 6% 9 5% 19 8% 14 6% 26 8% 15 9% 12 5% 11 5% 19 6% 7 4% 17 7% 14 6% 19 6% 17 10% J 9 5% 7 3% 16 7% 14 6% 14 6% 22 7% 14 4% 11 6% 8 3% 9 4% 13 4% 7 4% 10 5% 10 4% 13 4% 5 3% 12 5% 10 5% 14 4% 9 5% 7 3% 6 3% 13 4% 8 5% 9 4% 9 4% 12 4% 6 3% 9 4% 8 3% 8 2% 5 3% 7 3% 9 4% 8 2% 7 4% 5 2% 5 2% 10 3% 5 3% 6 3% 7 3% 9 3% 7 4% 4 2% 8 2% 4 2% 6 3% 11 5% L 7 3% 4 1% 2 1% 5 2% 3 1% 4 1% 2 1% 4 2% 3 1% 5 2% 2 1% 4 2% 1 1% 6 2% 1 1% 5 2% 4 2% 6 2% 3 1% 3 1% 2 1% 4 1% 1 1% 3 1% 2 1% 4 1% 3 1% 1 1% 2 1% 4 1% ‐ ‐ 4 2% 4 2% 4 1% ‐ ‐ 3 1% 4 1% 4 2% J 2 1% 2 1% 1 * 3 1% 2 1% 2 1% 2 1% 3 1% 2 1% 1 * 1 1% 2 1% ‐ ‐ 2 1% 1 * 2 * ‐ ‐ 2 1% ‐ ‐ 2 * 1 * 1 * ‐ ‐ 1010 300% 522 300% 686 300% 669 300% Education Medium L High M 109 102 37 36% * 19 18% * 30 29% * 18 18% * 19 18% * 15 15% * 13 13% * 13 13% * 13 13% * 11 11% * 11 11% * 10 10% * 5 5% * 6 6% * 8 7% * 9 9% * 9 8% * 5 5% * 3 3% * 6 5% * 5 5% * 4 4% * 5 5% * 5 5% * 1 1% * 2 2% * 6 6% * 1 1% * ‐ ‐ * 2 2% * 2 2% * 2 2% * 2 2% * 2 2% * 3 3% * 2 2% * 1 1% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * 1 1% * 1 1% * 307 300% 75 77 21 27% * 20 26% * 22 29% * 17 21% * 14 18% * 13 17% * 10 13% * 9 12% * 8 10% * 5 6% * 9 12% * 3 4% * 8 11% * 4 5% * 6 8% * 7 9% * 2 2% * 3 4% * 6 8% * 4 5% * 3 4% * 3 4% * 6 8% * 2 3% * 6 7% * 1 1% * 1 1% * 3 4% * ‐ ‐ * 1 1% * 2 3% * 1 1% * 3 4% * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * 1 1% * 1 1% * 1 1% * 231 300% Chief Income Earner Yes No N O 193 185 47 25% 48 26% 210 217 77 36% N 66 30% N 49 22% 37 20% 40 18% 22 12% 42 19% 29 16% 33 15% 28 15% 28 13% 28 15% 20 9% 23 12% 24 11% 24 13% 22 10% 36 20% 23 12% 22 10% 12 7% 22 10% 11 6% 22 10% 13 7% 16 8% 11 6% 18 8% 15 8% 13 6% 13 7% 11 5% 15 8% 9 4% 12 6% 11 5% 11 6% 8 4% 8 4% 9 4% 10 5% 7 3% 5 3% 12 5% 5 3% 11 5% 7 4% 8 4% 9 5% O 7 4% 3 1% 9 5% O 6 3% 2 1% 5 2% 2 1% 8 3% ‐ ‐ 2 1% 6 3% N 4 2% 2 1% 3 2% 5 3% 1 * 2 1% 3 1% 4 2% 1 * 1 1% 3 1% 5 2% ‐ ‐ 4 2% 2 1% 2 1% 4 2% ‐ ‐ 3 2% ‐ ‐ 1 * 2 1% 1 1% 1 * 1 * 1 * 1 * 1 * 556 300% 652 300% Business Owner Yes No P Q 84 81 19 24% * 17 21% * 20 25% * 9 12% * 11 14% * 19 24% Q* 9 11% * 12 15% * 10 13% * 8 10% * 7 9% * 5 6% * 8 10% * 6 8% * 6 7% * 9 12% * 2 3% * 5 6% * 3 3% * 4 5% * 4 5% * 4 5% * 2 3% * 3 4% * 7 8% Q* 7 9% Q* 3 3% * 3 4% * 6 7% Q* ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * 2 2% * 2 2% * ‐ ‐ * ‐ ‐ * 3 4% Q* 1 1% * 2 2% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * 242 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 319 322 105 33% 124 119 31 26% 279 283 93 33% 330 306 99 32% 85 26% 25 21% 77 27% 74 24% 77 24% 31 26% 65 23% 74 24% 68 21% 21 18% 56 20% 55 18% 53 16% 17 14% 47 17% 43 14% 43 13% 24 20% 38 13% 52 17% 47 15% 17 14% 39 14% 43 14% 36 11% 15 12% 33 12% 39 13% 36 11% 25 9% 38 12% 22 18% S 10 8% 36 13% 43 14% U 38 12% 38 12% 12 10% 33 12% 35 11% 29 9% 8 7% 27 9% 24 8% 24 8% 12 10% 21 7% 22 7% 23 7% 8 7% 21 7% 18 6% 22 7% 7 6% 21 8% 20 6% 18 6% 9 8% 18 6% 21 7% 22 7% 6 5% 19 7% 16 5% 19 6% 7 6% 17 6% 20 7% 20 6% 4 3% 19 7% 19 6% 15 5% 7 6% 12 4% 13 4% 14 4% 4 4% 13 5% 11 4% 13 4% 7 6% 10 4% 12 4% 14 4% 4 3% 13 4% 12 4% 14 4% 4 3% 13 4% 15 5% 8 2% 7 6% 8 3% 13 4% 5 1% 7 6% S 3 3% 5 2% 11 4% 9 3% 8 3% 12 4% 8 2% 3 3% 8 3% 9 3% 5 2% 6 5% 5 2% 7 2% 10 3% 1 1% 8 3% 6 2% 6 2% 2 2% 5 2% 3 1% 5 2% 2 1% 4 2% 4 1% 5 2% 2 1% 4 1% 3 1% 6 2% 2 2% 3 1% 6 2% 4 1% 1 1% 5 2% 3 1% 3 1% 2 1% 3 1% 4 1% 4 1% ‐ ‐ 4 1% 3 1% 4 1% ‐ ‐ 4 1% ‐ ‐ 1 * 1 * 4 1% 3 1% 3 3% S 1 1% 3 1% 4 1% 2 1% 2 2% 2 1% 3 1% 2 1% 1 1% 2 1% 3 1% 1 * 1 1% 1 * 2 1% 2 * ‐ ‐ 2 1% 2 1% 2 * 1 1% 1 * 1 * 966 300% 358 300% 849 300% 918 300% 73 97 25 26% * 28 29% * 23 24% * 23 23% * 21 22% * 10 10% * 13 14% * 8 9% * 4 4% * 8 9% * 10 11% * 10 10% * 11 12% * 12 12% * 8 9% * 6 6% * 8 9% * 4 4% * 5 5% * 5 6% * 6 6% * 5 5% * 5 5% * 2 2% * 2 2% * 1 1% * ‐ ‐ * 2 2% * 4 5% * 3 4% * 4 4% * 2 2% * 3 3% * ‐ ‐ * 2 2% * ‐ ‐ * 1 1% * 4 4% T* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 290 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) South Korea Total South Korea Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Paris, France 426 421 101 24% 210 211 47 22% 216 210 54 26% 179 178 46 26% 151 157 37 24% New York City, United States 99 23% 52 25% 47 22% 90 21% 44 21% 46 22% 54 30% DE 32 18% 31 20% Sydney, Australia Tokyo, Japan 77 18% 40 19% 37 17% 40 22% 24 15% Hong Kong, China 66 16% 31 14% 36 17% 27 15% 24 15% London, United Kingdom 65 16% 29 14% 37 18% 62 15% 32 15% 30 14% 34 19% E 23 13% 24 16% Zurich, Switzerland Rome, Italy 59 14% 21 10% 20 11% 23 15% Singapore, Singapore 58 14% 30 14% 38 18% A 28 13% 21 12% 27 17% Osaka, Japan 52 12% 24 11% 28 13% 26 15% 16 10% Auckland, New Zealand 50 12% 26 12% 24 11% 14 8% 23 15% Bangkok, Thailand 48 11% 26 12% 22 11% 21 12% 15 10% Toronto, Canada 40 10% 23 11% 17 8% 19 11% 12 7% Los Angeles, United States 36 9% 18 9% 18 8% 14 8% 14 9% Washington, United States 30 7% 16 8% 14 7% 14 8% 12 8% Amsterdam, The Netherlands 26 6% 11 5% 15 7% 10 6% 11 7% Shanghai, China 24 6% 14 7% 10 5% 8 4% 10 6% Madrid, Spain 19 5% 8 4% 11 5% 8 4% 6 4% 37 23% 25 16% Copenhagen, Denmark 19 4% 8 4% 11 5% 6 3% 8 5% Istanbul, Turkey 17 4% 6 3% 11 5% 6 3% 6 4% Guangzhou, China 17 4% 12 6% 5 2% 4 2% 7 5% Oslo, Norway 16 4% 9 4% 7 4% 3 2% 5 3% Helsinki, Finland 16 4% 6 3% 10 5% 6 3% 7 5% Berlin, Germany 15 4% 9 4% 6 3% 8 4% 5 3% Chicago, United States 15 4% 7 3% 8 4% 8 4% 5 3% 11 6% E 5 3% 3 2% 5 3% 4 2% Boston, United States 14 3% 8 4% 6 3% Beijing, China 13 3% 3 1% Budapest, Hungary 13 3% 10 5% B 6 3% 7 3% Stockholm, Sweden 13 3% 4 2% 9 4% 8 4% E 6 3% Brussels, Belgium 12 3% 7 3% 6 3% 5 3% 7 4% 5 3% Buenos Aires, Argentina 12 3% 8 4% 4 2% 8 4% 2 1% Kuala Lumpur, Malaysia 9 2% 6 3% 4 2% 2 1% 5 3% Sao Paulo, Brazil 8 2% 4 2% 5 2% 4 2% 4 2% Cairo, Egypt 8 2% 3 2% 5 2% 3 2% 5 3% Casablanca, Morocco 8 2% 5 2% 3 2% 2 1% 4 3% Mumbai, India 6 1% 4 2% 2 1% 3 2% 2 1% Jakarta, Indonesia 5 1% 4 2% 1 1% 1 1% 3 2% Mexico City, Mexico 5 1% 4 2% 1 * ‐ ‐ 2 1% Rio de Janeiro, Brazil 4 1% ‐ ‐ 2 1% 1 1% Cape Town, South Africa 4 1% 4 2% B 2 1% 2 1% 1 1% 3 2% Moscow, Russia 2 1% 2 1% ‐ ‐ ‐ ‐ 2 1% Warsaw, Poland 2 * 1 * 1 * 2 1% ‐ ‐ Mecca, Saudi Arabia 1 * ‐ ‐ 1 1% ‐ ‐ 1 1% Abu Dhabi, United Arab Emirates 1 * ‐ ‐ 1 * 1 1% ‐ ‐ Tehran, Iran 1 * 1 * ‐ ‐ 1 1% ‐ ‐ Tel Aviv, Israel Sigma Table of Contents 1 * ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1263 300% 632 300% 631 300% 535 300% 471 300% 50 to 64 E Low F 96 85 19 22% * 14 17% * 21 25% * 13 16% * 15 18% * 7 8% * 14 17% * 16 19% * 11 13% * 11 13% * 13 16% C* 12 14% * 10 11% * 8 9% * 4 4% * 5 6% * 6 7% * 5 6% * 5 6% * 4 5% * 5 6% * 8 9% CD* 3 3% * 3 3% * 2 2% * ‐ ‐ * 2 2% * ‐ ‐ * 2 2% * 4 4% * 2 2% * 3 3% * 1 1% * 1 1% * 2 2% * 1 1% * 1 1% * 3 3% C* 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 1% * 256 300% 63 61 16 27% * 18 30% * 11 17% * 14 23% * 7 11% * 12 20% * 9 15% * 7 11% * 5 8% * 8 13% * 12 19% G* 5 8% * 8 13% * 5 8% * 6 9% * 5 8% * 3 5% * 3 5% * 1 1% * 2 3% * 3 5% * 1 1% * ‐ ‐ * 4 6% * 3 5% * 1 2% * 2 3% * 1 2% * 2 3% * 1 2% * 2 3% * ‐ ‐ * 3 5% * ‐ ‐ * ‐ ‐ * 1 2% * 2 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 183 300% Household Income Medium G High H Marital Status Married Other I J 177 176 39 22% 186 184 46 25% 245 240 54 22% 181 181 47 26% 41 23% 39 21% 42 18% 36 21% 43 24% 57 24% 57 31% I 34 19% 38 22% H 35 20% 24 13% 39 16% 38 21% 25 13% 39 16% 27 15% 27 15% 26 14% 32 13% 34 19% 21 12% 32 17% 37 16% 25 14% 23 13% 29 16% 35 15% 24 13% 23 13% 30 16% 38 16% 20 11% 24 14% 21 11% 26 11% 26 14% 13 7% 33 14% 18 10% 24 14% 26 14% G 19 10% 30 12% 18 10% 19 11% 13 7% 19 8% 21 12% 12 7% 20 11% 21 9% 15 8% 16 9% 8 4% 16 7% 14 8% 12 7% 9 5% 13 5% 13 7% 13 7% 8 4% 17 7% 7 4% 6 3% 11 6% 11 4% 9 5% 11 6% 7 4% 7 4% 8 4% 16 7% J 10 4% 7 4% 3 2% 8 4% 6 3% 12 5% 5 3% 4 2% 14 6% J 11 5% 3 2% 8 5% 12 6% G 8 4% 5 3% 6 3% 6 3% 7 3% 8 5% 7 4% 5 3% 6 2% 9 5% 6 3% 7 4% 4 2% 8 5% 3 2% 8 3% 10 6% I 5 3% 6 3% 6 3% 8 3% 5 3% 2 1% 9 5% 8 3% 5 3% 5 3% 7 4% 8 3% 4 2% 4 2% 6 3% 6 3% 6 3% 4 2% 5 3% 7 3% 2 1% 4 2% 2 1% 5 2% 4 2% 4 2% 4 2% 7 3% 1 1% 1 1% 5 2% 3 2% 4 2% 7 4% G 1 1% 3 1% 3 2% 1 1% 2 1% 3 1% 2 1% ‐ ‐ 4 2% 5 2% ‐ ‐ 2 1% 2 1% 2 1% 2 1% 1 1% 3 2% 3 1% 1 1% 1 1% 1 1% 2 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 2 1% 1 1% ‐ ‐ 1 * ‐ ‐ ‐ ‐ 1 1% 1 * ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 529 300% 551 300% 721 300% 542 300% Low K 15 14 4 27% ** 7 47% ** 2 13% ** 4 27% ** ‐ ‐ ** 3 20% ** 3 20% ** 2 13% ** 2 14% ** 2 13% ** 2 13% ** 1 7% ** 2 13% ** 2 13% ** 2 13% ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 7% ** 2 13% ** 2 14% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 43 300% Education Medium L High M 112 107 25 24% 299 299 72 24% Chief Income Earner Yes No N O 216 214 43 20% 24 22% 68 23% 45 21% 210 207 59 29% N 54 26% 22 20% 67 22% 48 22% 42 21% 24 23% 49 16% 36 17% 40 20% 17 16% 49 16% 31 14% 36 17% 18 17% 44 15% 30 14% 35 17% 15 14% 45 15% 37 17% 25 12% 14 13% 43 15% 31 14% 28 14% 15 14% 41 14% 31 15% 27 13% 12 12% 38 13% 25 12% 27 13% 9 8% 40 13% 28 13% 22 11% 11 10% 36 12% 27 13% 21 10% 11 10% 27 9% 18 8% 22 11% 7 7% 27 9% 19 9% 17 8% 12 12% M 8 8% 15 5% 15 7% 15 7% 17 6% 14 6% 12 6% 6 5% 17 6% 14 6% 10 5% 4 4% 16 5% 10 5% 9 5% 5 4% 14 5% 10 5% 9 4% 1 1% 10 5% 7 3% 6 5% 16 5% L 11 4% 11 4% 13 6% O 10 5% 3 2% 6 5% 7 3% 8 7% M 4 4% 7 2% 9 4% 7 4% 10 3% 8 4% 8 4% 2 2% 11 4% 6 3% 9 4% 3 3% 11 4% 6 3% 8 4% 3 3% 10 3% 8 4% 5 3% 4 4% 9 3% 6 3% 7 3% 4 4% 9 3% 5 2% 8 4% 4 3% 9 3% 8 4% 5 2% 4 4% 8 3% 4 2% 8 4% 1 1% 8 3% 5 3% 4 2% 4 3% 5 2% 4 2% 5 2% 1 1% 7 2% 3 2% 5 2% 3 3% 5 2% 5 2% 3 1% 2 2% 4 1% 4 2% 2 1% 1 1% 4 1% 4 2% 1 * 1 1% 4 1% 4 2% 1 * ‐ ‐ 4 1% ‐ ‐ ‐ ‐ 4 1% 4 2% O 2 1% 2 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 * ‐ ‐ 1 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 1% ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 * 321 300% 898 300% 643 300% 620 300% Business Owner Yes No P Q 55 54 11 21% * 14 26% * 12 22% * 6 11% * 6 11% * 5 10% * 7 13% * 11 20% * 4 7% * 3 6% * 7 13% * 5 10% * 4 8% * 9 16% Q* 6 11% * 3 5% * 4 8% * 3 5% * 4 7% * 1 2% * 4 7% * 4 7% * 2 4% * 3 6% * ‐ ‐ * 4 8% * 2 4% * 3 5% * 1 2% * 4 7% * 2 4% * 1 2% * ‐ ‐ * 1 2% * 2 4% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 2 4% Q* ‐ ‐ * ‐ ‐ * 1 2% Q* 1 2% Q* ‐ ‐ * ‐ ‐ * 161 300% 371 367 90 25% 85 23% 78 21% 71 19% 60 16% 60 16% 55 15% 48 13% 54 15% 49 13% 43 12% 43 12% 36 10% 28 8% 24 6% 23 6% 20 5% 17 5% 15 4% 16 4% 13 4% 13 3% 14 4% 12 3% 15 4% 10 3% 11 3% 10 3% 12 3% 9 2% 10 3% 8 2% 8 2% 7 2% 6 2% 6 2% 4 1% 5 1% 4 1% 2 1% 2 1% 2 1% ‐ ‐ ‐ ‐ 1 * 1 * 1102 300% Senior Executive/Decision Yes No R S 82 79 19 24% * 21 27% * 22 27% * 11 14% * 13 16% * 9 11% * 12 15% * 15 18% * 4 5% * 4 5% * 11 13% * 10 12% * 6 7% * 8 9% * 5 6% * 6 8% * 6 7% * 3 3% * 4 6% * 2 2% * 7 8% S* 4 5% * 3 4% * 1 1% * 1 1% * 5 7% * 2 3% * 3 4% * 2 2% * 5 6% * 4 5% * 2 3% * 3 4% * 1 1% * 2 3% * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 2 2% * ‐ ‐ * ‐ ‐ * 1 1% S* 1 1% S* ‐ ‐ * ‐ ‐ * 238 300% Employment Status Total Non T U 344 341 83 24% 313 311 75 24% 113 110 26 24% 77 23% 67 21% 32 29% 69 20% 72 23% 18 17% 66 19% 51 17% 25 23% 53 16% 45 14% 21 19% 56 16% 51 16% 15 13% 50 15% 46 15% 17 15% 44 13% 45 14% 15 13% 54 16% R 48 14% R 40 12% 48 15% 10 9% 41 13% 12 11% 36 12% 14 13% 38 11% 38 12% 10 9% 34 10% 27 9% 13 12% 29 8% 26 9% 10 9% 25 7% 18 6% 12 11% 20 6% 20 7% 6 5% 18 5% 20 6% 4 4% 17 5% 11 4% 8 8% 14 4% 14 5% 5 4% 15 4% 14 4% 3 3% 10 3% 14 5% 2 2% 12 4% 11 4% 5 5% 13 4% 12 4% 4 4% 15 4% 10 3% 5 5% 14 4% 10 3% 5 4% 9 3% 9 3% 5 4% 11 3% 12 4% 2 2% 10 3% 10 3% 3 3% 11 3% 8 2% 5 5% 8 2% 9 3% 4 3% 8 2% 8 3% 4 4% 7 2% 7 2% 2 2% 6 2% 6 2% 2 2% 7 2% 6 2% 2 2% 6 2% 7 2% 1 1% 6 2% 6 2% ‐ ‐ 4 1% 4 1% 1 1% ‐ ‐ 4 1% 5 2% 4 1% 4 1% ‐ ‐ 2 1% 4 1% ‐ ‐ 2 1% 2 1% ‐ ‐ 2 1% ‐ ‐ ‐ ‐ 1 * 2 2% T ‐ ‐ ‐ ‐ 1 * ‐ ‐ 1 * ‐ ‐ 1 1% 1 * 1 * ‐ ‐ 1024 300% 933 300% 330 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Spain Total Spain Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 954 469 168 36% 461 233 74 32% Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G Paris, France 116 25% 60 26% 493 236 93 40% A 55 23% 364 196 79 40% E 45 23% 349 159 55 35% 241 114 34 30% 649 320 111 35% 259 126 49 39% 41 26% 30 26% 80 25% 30 24% Rome, Italy 100 21% 51 22% 49 21% 38 19% 31 20% 68 21% 27 21% London, United Kingdom 65 14% 29 13% 35 15% 18 11% 42 13% 19 15% Amsterdam, The Netherlands 61 13% 32 14% 29 12% 34 17% D 29 15% 31 27% C 13 11% 19 12% 12 11% 46 14% 13 10% Sydney, Australia 60 13% 26 11% 34 15% 22 11% 24 15% 14 12% 42 13% 16 12% Tokyo, Japan 57 12% 30 13% 28 12% 28 14% 18 11% 11 10% 40 13% 14 11% Cairo, Egypt 55 12% 27 12% 28 12% 24 12% 21 13% 10 9% 38 12% 14 11% Rio de Janeiro, Brazil 54 12% 26 11% 28 12% 18 9% 17 11% 38 12% 14 11% Abu Dhabi, United Arab Emirates 47 10% 23 10% 24 10% 19 10% 16 10% 18 16% C 12 10% 31 10% 12 10% Los Angeles, United States 45 10% 20 9% 25 11% 22 11% 14 9% 10 8% 32 10% 12 10% Bangkok, Thailand 43 9% 21 9% 22 9% 23 12% 12 8% 8 7% 26 8% 14 11% Istanbul, Turkey 33 7% 18 8% 15 6% 11 6% 9 6% 21 6% 10 8% Buenos Aires, Argentina 31 7% 15 7% 16 7% 14 7% 10 6% 12 11% C 8 7% 17 5% Berlin, Germany 31 7% 16 7% 15 6% 13 7% 8 5% 9 8% 22 7% 14 11% F 8 7% Toronto, Canada 29 6% 10 4% 10 5% 12 8% 7 6% 21 6% 8 6% 13 6% 6 3% 19 6% 8 6% 8 4% 14 9% C 11 7% 7 7% 11 5% 8 7% 18 6% 8 6% Oslo, Norway 28 6% 19 8% B 14 6% Stockholm, Sweden 27 6% 16 7% Hong Kong, China 26 6% 15 7% 11 5% 12 6% 9 6% 5 4% 17 5% 9 7% Beijing, China 24 5% 12 5% 12 5% 11 6% 8 5% 5 5% 17 5% 6 5% 16 5% 5 4% 14 4% 8 7% 12 4% 5 4% Zurich, Switzerland 23 5% 11 5% 13 5% 8 4% 6 4% Auckland, New Zealand 23 5% 8 3% 6 3% 6 4% Helsinki, Finland 18 4% 16 7% B 8 3% 10 4% 8 4% 7 4% 10 8% CD 11 9% CD 3 3% Washington, United States 17 4% 7 3% 11 4% 9 5% 5 3% 3 3% 17 4% 9 4% 7 3% 6 3% 6 4% 5 4% 15 5% G 12 4% 1 1% Osaka, Japan Mexico City, Mexico 15 3% 7 3% 8 3% 6 4% E 6 4% 1 1% 12 4% 3 2% 3 3% 10 3% 4 3% 6 3% 5 4% 11 3% 2 2% Shanghai, China 15 3% 9 4% 6 2% 8 4% E 6 3% Casablanca, Morocco 14 3% 6 3% 8 4% 4 2% 3 2% Brussels, Belgium 14 3% 6 3% 8 3% 5 3% 6 4% 3 3% 10 3% 3 2% Budapest, Hungary 14 3% 9 4% 5 2% 5 3% 6 4% 3 3% 11 3% 2 2% Mumbai, India 14 3% 6 3% 7 3% 5 3% 5 3% 4 3% 8 3% 5 4% Chicago, United States 13 3% 6 3% 8 3% 8 4% 3 2% 2 2% 9 3% 2 2% Moscow, Russia 13 3% 5 2% 8 3% 6 3% 5 3% 2 2% 9 3% 3 2% Cape Town, South Africa 13 3% 7 3% 6 2% 5 2% 4 2% 5 4% 8 2% 5 4% Copenhagen, Denmark 12 3% 4 2% 8 4% 4 2% 6 4% 3 3% 10 3% 2 2% Kuala Lumpur, Malaysia 11 2% 4 2% 6 3% 6 3% 3 2% 1 1% 5 2% 5 4% Jakarta, Indonesia 8 2% 4 2% 4 1% 4 2% 2 1% 2 1% 6 2% 2 1% Singapore, Singapore 8 2% 4 2% 4 2% 3 2% 2 1% 2 2% 6 2% 1 1% Tel Aviv, Israel 7 2% 5 2% 2 1% 4 2% * * 6 2% 1 1% Sao Paulo, Brazil 6 1% 4 2% 3 1% 1 1% 4 2% 3 3% D 1 1% 4 1% 2 2% Mecca, Saudi Arabia 6 1% 3 1% 3 1% 2 1% 3 2% 1 1% 4 1% 2 2% Warsaw, Poland 6 1% 2 1% 4 2% 1 1% 3 2% 2 1% 5 2% 1 1% Seoul, South Korea 5 1% 2 1% 4 2% 2 1% 1 1% 2 1% 4 1% 1 1% Boston, United States 5 1% 2 1% 3 1% 2 1% 2 1% 1 1% 4 1% 1 1% Karachi, Pakistan 3 1% 2 1% 1 1% 1 1% 2 1% ‐ ‐ 2 1% * * Guangzhou, China 3 1% 2 1% * * 1 * 1 1% 1 1% 2 1% 1 1% 2 * 1 * 1 * ‐ ‐ 1 1% 1 1% ‐ ‐ 1406 300% 699 300% 707 300% 587 300% 476 300% 343 300% 959 300% 2 1% F 377 300% Tehran, Iran Sigma Table of Contents High H 46 23 8 34% * 6 27% * 5 20% * 4 17% * 2 10% * 2 9% * 3 12% * 3 14% * 2 9% * 3 14% * 1 6% * 4 15% * 2 8% * * 2% * 1 4% * * 2% * * 2% * 1 4% * 1 4% * 1 6% * 2 7% * 1 6% * 2 8% * 1 6% G* 1 6% * * 2% * * 2% * 2 7% G* 1 4% * 1 4% * * 2% * 2 9% FG* 1 4% * 1 4% * ‐ ‐ * 1 4% * * 2% * * 2% * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 69 300% Marital Status Married Other I J Low K 424 193 67 35% 530 275 101 37% 590 235 77 33% 54 28% 62 23% 61 26% 48 25% J 24 12% 52 19% 58 25% L 31 13% 19 10% 23 12% 41 15% I 36 13% 28 12% 19 10% 38 14% 25 11% 23 12% 32 12% 19 10% 35 13% 34 15% M 25 11% 41 15% 30 13% 24 12% 23 8% 25 11% 18 9% 27 10% 27 12% 16 8% 28 10% 19 8% 15 8% 18 6% 19 8% 14 7% 17 6% 19 8% 11 6% 20 7% 18 8% 10 5% 19 7% 13 6% 15 8% 13 5% 13 6% 11 6% 16 6% 11 5% 8 4% 19 7% 14 6% 11 6% 13 5% 12 5% 12 6% 11 4% 13 6% 9 5% 14 5% 8 4% 9 5% 9 3% 8 3% 5 3% 12 4% 10 4% 4 2% 13 5% I 7 3% 5 2% 8 4% 11 5% 6 3% 9 3% 5 2% 6 3% 9 3% 10 4% 8 4% 6 2% 9 4% 9 4% J 5 3% 5 2% 8 3% 9 3% 8 4% 5 3% 8 3% 6 3% 5 2% 9 3% 7 3% 7 4% 6 2% 5 2% 4 2% 8 3% 6 3% 4 2% 6 2% 3 1% 2 1% 6 2% 3 1% 4 2% 3 1% 2 1% 3 2% 4 2% 3 1% 4 2% 2 1% 4 2% 3 2% 3 1% 2 1% 2 1% 4 1% 2 1% 2 1% 4 1% 1 * 1 * 4 2% 2 1% 2 1% 1 * 2 1% 2 1% 1 * * * 2 1% J 580 300% ‐ ‐ * * 826 300% 706 300% Education Medium L 89 106 47 44% K* 27 25% * 13 12% * 14 13% * 17 16% * 15 14% * 18 17% * 8 8% * 19 18% M* 11 10% * 6 5% * 11 11% * 4 3% * 4 3% * 6 6% * 9 8% * 8 8% * 8 8% * 5 4% * 3 3% * 5 4% * 7 7% * 6 5% * 5 5% * 6 6% * 1 1% * 4 3% * 1 1% * 2 2% * 1 1% * 1 1% * 3 3% * 2 2% * 2 2% * 2 2% * 1 1% * 2 2% * 2 2% * 2 2% * ‐ ‐ * 2 2% * 1 1% * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 318 300% High M Chief Income Earner Yes No N O 275 127 43 34% 497 240 83 35% 457 229 85 37% 28 22% 56 23% 60 26% 28 22% L 19 15% 53 22% 47 21% 25 10% 14 11% 27 11% 40 17% N 33 15% 16 13% 33 14% 27 12% 15 11% 29 12% 28 12% 12 10% 26 11% 29 13% 10 8% 29 12% 25 11% 12 9% 24 10% 23 10% 12 9% 23 9% 22 10% 13 10% 23 10% 20 9% 11 8% 17 7% 15 7% 8 7% 18 7% 14 6% 7 5% 15 6% 16 7% 7 6% 17 7% 12 5% 6 5% 9 4% 7 6% 18 8% N 8 3% 8 6% 19 8% O 16 7% 11 5% 9 7% 13 5% 11 5% 5 4% 11 5% 12 5% 8 6% 7 3% 5 4% 16 7% O 8 3% 10 4% 3 2% 8 4% 9 4% 6 4% 10 4% 7 3% 3 3% 5 2% 10 4% 6 5% 9 4% 5 2% 3 2% 8 3% 6 3% 3 2% 6 2% 8 4% 5 4% 9 4% 5 2% 4 3% 8 3% 6 3% 4 3% 7 3% 6 3% 4 3% 5 2% 8 4% 6 5% K 4 3% 8 3% 6 2% 4 1% 6 5% K 2 2% 5 2% 9 4% N 6 2% 4 2% 4 2% 3 2% 2 1% 2 2% 6 3% O 5 2% 2 1% 3 2% 3 1% 3 1% 1 1% 4 2% 2 1% 3 2% 3 1% 3 1% 2 1% 2 1% 4 2% 1 1% 4 2% O 2 1% 1 * 1 1% 1 * 2 2% K 1 1% 2 1% * * 1 * 1 * 381 300% 719 300% 686 300% Business Owner Yes No P Q 84 40 11 29% * 8 20% * 8 21% * 4 10% * 5 13% * 7 17% * 8 20% Q* 4 9% * 4 9% * 6 15% * 4 9% * 3 7% * 4 11% * 3 7% * 3 9% * 2 4% * 1 2% * 1 4% * 3 6% * 3 7% * 2 4% * 3 8% * 1 3% * 1 2% * 3 8% Q* 1 2% * 1 3% * 1 2% * 2 6% * 1 2% * 1 2% * * 1% * 2 4% * 1 3% * * 1% * ‐ ‐ * 1 2% * 1 2% * 2 5% Q* ‐ ‐ * ‐ ‐ * 2 4% Q* ‐ ‐ * 1 2% * ‐ ‐ * * 1% * 1 2% Q* 119 300% 870 429 156 36% 108 25% 91 21% 61 14% 56 13% 53 12% 49 12% 51 12% 50 12% 41 10% 41 10% 41 9% 28 7% 29 7% 28 6% 28 6% 27 6% 26 6% 24 6% 21 5% 22 5% 20 5% 17 4% 17 4% 13 3% 14 3% 14 3% 14 3% 12 3% 13 3% 13 3% 13 3% 12 3% 12 3% 12 3% 11 3% 7 2% 7 2% 5 1% 6 1% 6 1% 4 1% 5 1% 4 1% 3 1% 2 1% 1 * 1287 300% Senior Executive/Decision Yes No R S 78 39 11 29% * 10 26% * 7 19% * 8 19% * 6 14% * 7 18% * 9 22% S* 2 4% * 4 9% * 3 8% * 3 7% * 4 11% * 2 5% * 2 4% * 3 6% * 2 4% * 1 2% * 1 2% * 3 8% * 3 7% * 2 6% * 2 6% * 1 3% * 1 3% * 2 5% * 1 2% * 1 2% * 1 2% * 3 8% S* 1 2% * 1 2% * ‐ ‐ * 2 4% * 2 5% * * 1% * ‐ ‐ * 1 2% * * 1% * 2 5% S* ‐ ‐ * 1 3% * 1 3% * * 1% * * 1% * ‐ ‐ * 1 4% S* * 1% * 117 300% Employment Status Total Non T U 876 429 156 36% 527 252 92 36% 427 216 76 35% 105 25% 63 25% 52 24% 92 21% 55 22% 45 21% 57 13% 33 13% 32 15% 55 13% 28 11% 33 15% 53 12% 35 14% 24 11% 49 11% 31 12% 26 12% 53 12% 31 12% 24 11% 50 12% 28 11% 26 12% 44 10% 24 10% 23 11% 42 10% 22 9% 23 11% 39 9% 25 10% 19 9% 31 7% 19 7% 14 7% 30 7% 20 8% 11 5% 28 7% 18 7% 13 6% 27 6% 14 5% 15 7% 27 6% 11 4% 16 8% 26 6% 15 6% 12 5% 23 5% 13 5% 14 6% 21 5% 14 5% 10 5% 21 5% 10 4% 14 6% 21 5% 15 6% 9 4% 17 4% 9 4% 9 4% 16 4% 7 3% 10 5% 15 3% 10 4% 6 3% 14 3% 7 3% 8 4% 14 3% 10 4% 5 2% 14 3% 6 2% 8 4% 11 3% 9 4% 5 2% 13 3% 7 3% 7 3% 13 3% 7 3% 7 3% 13 3% 6 3% 7 3% 12 3% 5 2% 8 4% 11 3% 7 3% 6 3% 12 3% 8 3% 4 2% 11 3% 6 2% 5 2% 7 2% 4 2% 4 2% 7 2% 4 1% 4 2% 5 1% 4 2% 3 1% 6 1% 3 1% 3 2% 5 1% 4 2% 2 1% 5 1% 4 2% 2 1% 5 1% 3 1% 2 1% 5 1% 5 2% U 2 1% 1 1% 1 * 2 1% * * 1 * 2 1% ‐ ‐ 1288 300% 757 300% 648 300% 3 1% * * Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Sweden Total Sweden Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 439 438 196 45% 218 220 96 44% London, United Kingdom 136 31% 57 26% Sydney, Australia 101 23% 54 24% Rome, Italy 93 21% 37 17% Los Angeles, United States 64 15% 28 13% Paris, France 59 13% 22 10% Kuala Lumpur, Malaysia 41 9% 29 13% Auckland, New Zealand 39 9% 26 12% Rio de Janeiro, Brazil 38 9% 22 10% Tokyo, Japan 38 9% 18 8% Hong Kong, China 37 8% 25 11% Berlin, Germany 36 8% 20 9% Amsterdam, The Netherlands 35 8% Singapore, Singapore 32 7% 27 12% B 20 9% Madrid, Spain 31 7% 14 6% Bangkok, Thailand 29 7% 12 5% Budapest, Hungary 26 6% 17 8% Abu Dhabi, United Arab Emirates 26 6% 11 5% Cape Town, South Africa 22 5% 8 4% Beijing, China 21 5% 16 7% Shanghai, China 21 5% 6 3% Copenhagen, Denmark 19 4% 13 6% Istanbul, Turkey 15 3% 7 3% Mexico City, Mexico 14 3% 2 1% Oslo, Norway 14 3% 2 1% Brussels, Belgium 14 3% 10 5% Buenos Aires, Argentina 12 3% 4 2% Cairo, Egypt 11 3% 7 3% Toronto, Canada 9 2% 7 3% Chicago, United States 9 2% 2 1% Osaka, Japan 9 2% 1 1% Zurich, Switzerland 9 2% 7 3% Helsinki, Finland 7 2% 1 1% Casablanca, Morocco 6 1% 5 2% Warsaw, Poland 5 1% * * Mumbai, India 5 1% 3 1% Mecca, Saudi Arabia 4 1% 3 2% Jakarta, Indonesia 4 1% 1 * Seoul, South Korea 4 1% 4 2% Tehran, Iran 4 1% 3 1% Sao Paulo, Brazil 4 1% 3 2% Moscow, Russia 4 1% 3 2% Washington, United States 4 1% 3 1% Tel Aviv, Israel 3 1% 2 1% Boston, United States 3 1% 2 1% Karachi, Pakistan 2 * 2 1% Guangzhou, China * * * * 1315 300% 660 300% Sigma Table of Contents Gender Female B 221 218 100 46% * 79 36% * 47 22% * 56 26% * 36 16% * 37 17% * 13 6% * 13 6% * 16 7% * 19 9% * 12 5% * 16 7% * 8 4% * 12 5% * 17 8% * 17 8% * 10 5% * 15 7% * 14 6% * 5 2% * 15 7% * 5 3% * 8 4% * 12 6% * 12 5% * 4 2% * 8 3% * 5 2% * 3 1% * 8 3% * 8 4% * 2 1% * 6 3% * 2 1% * 5 2% * 2 1% * 1 * * 4 2% * 1 * * 1 1% * 1 * * * * * 1 * * 2 1% * 1 * * ‐ ‐ * ‐ ‐ * 655 300% Under 35 C Age 35 to 49 D 50 to 64 E Low F 146 165 88 53% E* 58 35% * 29 17% * 22 13% * 34 20% E* 20 12% * 7 4% * 8 5% * 15 9% * 24 15% E* 16 10% * 15 9% * 16 10% * 8 5% * 14 9% * 11 7% * 9 5% * 9 5% * 12 7% * 2 1% * 15 9% * 7 4% * 5 3% * 8 5% * 7 4% * 5 3% * 2 1% * 6 4% * 2 1% * 2 1% * 2 1% * 2 1% * * * * 2 1% * 1 * * 2 1% * 1 1% * 1 * * 1 1% * 3 2% * * * * * * * ‐ ‐ * 2 1% * 2 1% * * * * ‐ ‐ * 496 300% 150 148 67 45% * 51 35% * 33 22% * 36 24% * 23 15% * 18 12% * 25 17% C* 20 14% * 9 6% * 8 5% * 10 7% * 7 5% * 7 5% * 7 5% * 6 4% * 6 4% * 8 6% * 11 8% * 1 1% * 9 6% * 3 2% * 6 4% * 2 1% * 1 1% * 5 3% * 6 4% * 3 2% * 5 3% * 5 3% * 7 4% * 7 5% * 4 3% * 5 4% * 1 1% * 3 2% * 3 2% * 3 2% * 3 2% * ‐ ‐ * 1 1% * 1 * * 3 2% * 3 2% * ‐ ‐ * ‐ ‐ * 1 1% * ‐ ‐ * 445 300% 143 125 41 33% * 27 22% * 39 31% * 35 28% C* 7 6% * 21 17% * 10 8% * 11 9% * 14 11% * 5 4% * 10 8% * 13 11% * 12 9% * 16 13% * 12 9% * 12 10% * 9 7% * 6 5% * 9 7% D* 10 8% * 3 2% * 6 5% * 7 6% * 5 4% * 2 2% * 3 3% * 7 5% * 1 * * 2 2% * 1 * * * * * 3 2% * 1 1% * 3 2% * 1 1% * ‐ ‐ * ‐ ‐ * * * * 3 2% * ‐ ‐ * 3 2% * ‐ ‐ * 1 * * 1 1% * 1 * * ‐ ‐ * * * * 374 300% 140 110 40 36% * 37 34% * 13 12% * 22 20% * 18 17% * 19 17% * 10 9% * 5 5% * 13 11% * 7 7% * 8 8% * 11 10% * 12 11% * 2 2% * 3 3% * 12 11% * 15 14% GH* 3 3% * 7 7% * 4 4% * 8 8% * 9 8% * 5 5% * 4 4% * 2 2% * 3 3% * 2 2% * 4 3% * 1 1% * 1 1% * 4 4% * 4 4% * 3 2% * 2 2% * * * * 1 1% * 4 4% * 1 1% * 1 * * 3 2% * ‐ ‐ * ‐ ‐ * 1 1% * 2 2% * 2 2% * * * * ‐ ‐ * 331 300% Household Income Medium G 224 239 103 43% 80 33% 61 25% F 53 22% 40 17% 28 12% 23 10% 24 10% 19 8% 13 6% 19 8% 13 5% 15 6% 24 10% 20 8% 12 5% 10 4% 16 7% 10 4% 14 6% 11 5% 9 4% 8 3% 10 4% 11 5% 10 4% 6 2% 6 2% 6 3% 6 3% 5 2% 4 2% 4 2% 1 1% 3 1% 4 2% 1 * 3 1% 4 2% 1 1% 1 * 4 2% 2 1% 1 * 1 * 1 1% * * 717 300% High H 75 89 52 59% F* 19 22% * 27 31% F* 18 20% * 6 7% * 13 14% * 8 9% * 11 12% * 7 8% * 17 19% G* 10 11% * 13 14% * 8 9% * 5 6% * 9 10% * 5 5% * 1 1% * 8 8% * 5 6% * 3 3% * 1 2% * 1 2% * 2 2% * ‐ ‐ * 1 1% * ‐ ‐ * 4 4% * 2 2% * 3 3% * 2 3% * ‐ ‐ * 1 1% * * * * 3 3% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 3 3% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 267 300% Marital Status Married Other I J 162 173 67 38% * 59 34% * 48 28% * 41 23% * 25 14% * 31 18% * 20 11% * 15 8% * 13 7% * 9 5% * 11 7% * 13 8% * 15 9% * 16 9% * 12 7% * 10 6% * 10 6% * 8 4% * 11 6% * 13 7% * 7 4% * 12 7% * 4 2% * 3 2% * 1 1% * 7 4% * 5 3% * 6 3% * 3 1% * 1 * * 7 4% * 1 1% * 1 * * 3 2% * 3 2% * 1 1% * ‐ ‐ * * * * ‐ ‐ * 1 1% * 3 2% * 3 2% * 1 * * * * * * * * 1 1% * ‐ ‐ * 520 300% Low K 277 265 129 49% 278 92 35 38% 77 29% 20 22% 53 20% 21 22% 52 20% 12 13% 39 15% 29 11% 18 19% M 18 20% 21 8% 6 6% 25 9% 7 8% 25 9% 9 10% 29 11% 11 12% 25 10% 3 3% 23 9% 5 5% 20 8% 6 7% 16 6% 6 7% 20 7% 9 9% 19 7% 12 13% M 5 5% 16 6% 18 7% 11 4% 10 11% M 4 5% 8 3% 5 5% 14 5% 3 3% 7 3% 3 3% 11 4% 5 6% 12 4% 3 3% 13 5% 5 5% M 1 1% 6 2% 7 3% 2 2% 6 2% 7 3% 4 4% L 4 4% 8 3% 4 4% 3 1% 8 3% 3 3% M 3 3% 7 2% 2 2% 3 1% 2 2% 2 1% 1 1% 3 1% 1 1% 4 2% 1 1% 4 2% 2 2% 4 2% 1 1% 3 1% ‐ ‐ 1 * 1 1% * * * * 3 1% 1 1% 3 1% 1 1% 2 1% * * 3 3% LM * * * * * * 795 300% 276 300% Education Medium L High M 70 226 107 47% * 77 34% * 51 22% * 49 22% * 37 16% * 24 11% * 30 13% * 26 12% * 15 7% * 14 6% * 20 9% * 15 7% * 23 10% * 14 6% * 16 7% * 13 6% * 15 7% * 12 5% * 8 4% * 11 5% * 10 5% * 12 5% * 6 2% * 8 3% * 8 3% * 11 5% * 3 1% * ‐ ‐ * 3 1% * 3 1% * 6 3% * 3 1% * 3 1% * 3 1% * 3 1% * 3 1% * 3 1% * 3 1% * 3 1% * ‐ ‐ * 3 1% * 3 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 678 300% 91 120 54 45% * 40 33% K* 30 25% * 32 27% K* 9 8% * 16 14% * 6 5% * 5 5% * 14 11% * 13 11% * 13 11% K* 16 14% K* 6 5% * 11 10% * 6 5% * 4 3% * 6 5% * 4 3% * 9 8% * 5 4% * 7 6% * 4 3% * 4 3% * 4 3% * 1 1% * 1 1% * 7 6% * 8 6% L* 3 2% * 3 2% * ‐ ‐ * 3 2% * 3 2% * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 4 3% K* ‐ ‐ * ‐ ‐ * 3 2% * 3 2% * ‐ ‐ * 1 1% * ‐ ‐ * 361 300% Chief Income Earner Yes No N O 253 250 110 44% 65 26% 55 22% 54 22% 33 13% 31 13% 35 14% O 25 10% 29 12% 19 8% 24 10% 22 9% 20 8% 20 8% 14 6% 8 3% 20 8% 14 6% 11 4% 10 4% 5 2% 16 6% 9 4% 6 2% 6 2% 9 4% 8 3% 8 3% 7 3% 5 2% 1 1% 5 2% 5 2% 6 2% * * 4 2% 4 2% 3 1% 3 1% 4 2% 3 1% 4 1% 3 1% 3 1% 1 1% 2 1% * * 751 300% 186 188 86 46% * 71 38% * 46 24% * 39 21% * 31 16% * 28 15% * 7 4% * 14 8% * 9 5% * 19 10% * 13 7% * 14 7% * 15 8% * 12 6% * 17 9% * 21 11% N* 6 3% * 12 6% * 11 6% * 11 6% * 15 8% * 3 2% * 6 3% * 9 5% * 8 4% * 5 3% * 4 2% * 4 2% * 2 1% * 4 2% * 8 4% * 4 2% * 2 1% * 1 * * 5 2% * * * * ‐ ‐ * 1 1% * 1 1% * ‐ ‐ * 1 * * ‐ ‐ * 1 * * 1 * * 1 1% * ‐ ‐ * ‐ ‐ * 564 300% Business Owner Yes No P Q 46 54 13 24% ** 17 31% ** 12 22% ** 15 28% ** 1 1% ** 9 17% ** 1 2% ** 8 15% ** 3 6% ** 3 5% ** 3 5% ** 4 7% ** 6 12% ** 8 14% ** 4 8% ** 7 13% ** 7 14% ** 3 6% ** 1 2% ** 6 10% ** 1 2% ** 6 12% ** 5 9% ** 1 2% ** * 1% ** ‐ ‐ ** 6 10% ** 1 1% ** * 1% ** 1 1% ** 3 6% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 4 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 3% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 3% ** * 1% ** ‐ ‐ ** * 1% ** 162 300% 393 384 183 48% 119 31% 89 23% 77 20% 63 17% 50 13% 40 11% 31 8% 35 9% 35 9% 34 9% 32 8% 29 7% 24 6% 27 7% 22 6% 19 5% 23 6% 21 5% 15 4% 20 5% 13 3% 10 3% 13 3% 14 4% 14 4% 6 2% 11 3% 9 2% 9 2% 6 2% 9 2% 7 2% 6 2% 1 * 5 1% 4 1% 4 1% 4 1% 3 1% 4 1% 4 1% 4 1% 2 1% 2 1% 2 * ‐ ‐ 1153 300% Senior Executive/Decision Yes No R S 54 69 23 34% * 22 31% * 18 25% * 14 20% * 9 13% * 11 15% * 3 5% * 8 12% * 3 5% * 6 9% * 3 5% * 8 11% * 6 9% * 10 15% * 5 8% * 4 6% * 8 12% * 3 5% * 1 2% * 6 8% * 1 2% * 6 9% * 5 7% * 1 2% * * * * 3 4% * 6 8% S* 1 1% * * * * 1 1% * 3 5% * 1 2% * ‐ ‐ * ‐ ‐ * 4 6% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * * * * ‐ ‐ * * * * 208 300% Employment Status Total Non T U 385 369 172 47% 306 311 149 48% 115 31% 95 31% 83 23% 73 23% 79 21% 70 23% 55 15% 49 16% 49 13% 44 14% 38 10% 33 11% 31 8% 26 8% 35 9% 28 9% 32 9% 26 8% 34 9% 24 8% 28 8% 28 9% 29 8% 23 7% 22 6% 24 8% 26 7% 16 5% 25 7% 18 6% 18 5% 20 6% 22 6% 20 6% 21 6% 14 5% 15 4% 13 4% 20 5% 9 3% 13 3% 14 5% 10 3% 10 3% 13 4% 3 1% 14 4% 6 2% 11 3% 13 4% 6 2% 11 4% 11 3% 7 2% 9 2% 8 3% 9 2% 8 2% 6 2% 5 1% 8 2% 5 2% 7 2% 3 1% 6 2% 5 2% 1 * 1 * 5 1% 4 1% 4 1% 4 1% 4 1% 3 1% 4 1% 3 1% 3 1% 3 1% 4 1% 3 1% 4 1% 4 1% 4 1% 2 1% 2 1% 1 * 2 1% 1 * 2 * 2 1% ‐ ‐ * * 1107 300% 932 300% 133 128 47 37% * 42 33% * 28 22% * 23 18% * 15 11% * 15 12% * 8 6% * 14 11% * 10 8% * 12 9% * 12 10% * 8 6% * 12 9% * 7 6% * 16 12% * 11 9% * 7 5% * 6 5% * 8 6% * 7 6% * 12 10% * 5 4% * 5 4% * 11 8% T* 8 6% * * * * 1 * * 4 3% * 1 1% * 2 1% * 5 4% * 4 3% * 4 3% * 1 1% * 3 3% * * * * 1 * * 1 1% * 1 1% * 1 1% * 1 1% * ‐ ‐ * 2 1% * 2 2% * 1 1% * ‐ ‐ * ‐ ‐ * 383 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Turkey Total Turkey Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) Rome, Italy 338 335 103 31% 189 162 47 29% 149 173 56 32% 189 171 62 36% 120 124 34 27% Paris, France 98 29% 46 29% 52 30% 53 31% 31 25% New York City, United States 59 18% 29 18% 30 17% 30 18% 21 17% Rio de Janeiro, Brazil 58 17% 29 18% 29 17% 26 15% 22 17% Sydney, Australia 53 16% 28 17% 25 15% 25 15% 24 19% Cairo, Egypt 50 15% 27 16% 23 13% 22 13% 23 19% Amsterdam, The Netherlands 43 13% 15 9% 28 16% 24 14% 16 13% Madrid, Spain 43 13% 21 13% 22 13% 26 15% 10 8% Tokyo, Japan 38 11% 18 11% 20 11% 21 12% 13 10% London, United Kingdom 36 11% 18 11% 18 10% 22 13% 12 9% Los Angeles, United States 33 10% 18 11% 14 8% 20 12% 10 8% Abu Dhabi, United Arab Emirates 32 10% 20 12% 13 7% 15 9% 14 11% Mecca, Saudi Arabia 29 9% 14 8% 15 9% 13 7% 15 12% Bangkok, Thailand 26 8% 11 7% 16 9% 7 4% Cape Town, South Africa 25 7% 6 4% 8 5% Hong Kong, China 24 7% 15 10% 19 11% A 8 5% 17 13% C 11 9% 15 9% 7 6% Beijing, China 20 6% 7 4% 14 8% 11 6% 7 6% Washington, United States 18 5% 5 3% 11 7% 3 2% Moscow, Russia 17 5% 14 8% B 10 6% 7 4% 8 4% 7 6% Singapore, Singapore 17 5% 8 5% 9 5% 7 4% 10 8% Mexico City, Mexico 16 5% 4 3% 12 7% 7 4% 6 5% Budapest, Hungary 16 5% 7 4% 9 5% 3 2% Sao Paulo, Brazil 14 4% 5 3% 9 5% 9 5% 10 8% C 5 4% Zurich, Switzerland 13 4% 6 4% 7 4% 9 5% 2 1% Shanghai, China 12 4% 7 4% 5 3% 3 2% 7 5% Toronto, Canada 10 3% 4 3% 6 3% 7 4% 2 2% Buenos Aires, Argentina 10 3% 4 2% 6 3% 5 3% 4 3% Boston, United States 9 3% 6 4% 3 2% 4 2% 3 3% Auckland, New Zealand 8 2% 4 2% 4 2% 4 2% 4 3% Oslo, Norway 7 2% 3 2% 4 2% 2 1% 3 3% Berlin, Germany 7 2% 2 1% 5 3% 3 2% 4 3% Helsinki, Finland 6 2% 3 2% 4 2% 3 2% 1 1% Mumbai, India 6 2% 3 2% 3 2% 5 3% 1 1% Guangzhou, China 6 2% 5 3% 1 1% 3 2% 3 2% Chicago, United States 6 2% ‐ ‐ 5 3% 1 1% ‐ ‐ Brussels, Belgium 5 2% 2 1% 6 4% A 3 2% Kuala Lumpur, Malaysia 5 2% 3 2% 3 1% 3 2% 4 3% C 2 2% Stockholm, Sweden 4 1% 2 1% 3 1% 1 * 3 2% Casablanca, Morocco 4 1% 3 2% 2 1% 1 1% 2 2% Osaka, Japan 4 1% 2 1% 3 1% 2 1% 3 2% Seoul, South Korea 4 1% 3 2% 1 1% 3 2% ‐ ‐ Copenhagen, Denmark 3 1% 3 2% ‐ ‐ 3 2% ‐ ‐ Jakarta, Indonesia 3 1% 3 2% ‐ ‐ 1 * ‐ ‐ Warsaw, Poland 2 1% 1 * 1 1% 2 1% ‐ ‐ 1 * 1 * ‐ ‐ 1 * ‐ ‐ 1006 300% 486 300% 520 300% 513 300% 373 300% Tel Aviv, Israel Sigma Table of Contents 50 to 64 E Low F 29 40 7 18% ** 14 35% ** 8 20% ** 11 27% ** 4 11% ** 5 12% ** 3 8% ** 6 15% ** 4 11% ** 3 7% ** 3 7% ** 4 10% ** 1 3% ** 3 7% ** 6 15% ** 1 3% ** 2 6% ** 4 10% ** 2 4% ** ‐ ‐ ** 3 8% ** 3 8% ** ‐ ‐ ** 3 7% ** 2 6% ** 1 3% ** 1 3% ** 2 6% ** ‐ ‐ ** 3 7% ** ‐ ‐ ** 3 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 4% ** ‐ ‐ ** 1 3% ** 2 4% ** ‐ ‐ ** 1 3% ** ‐ ‐ ** 2 6% ** ‐ ‐ ** ‐ ‐ ** 119 300% 12 12 4 34% ** 5 41% ** 1 7% ** 1 7% ** 1 7% ** 2 14% ** 2 20% ** 1 10% ** 3 22% ** ‐ ‐ ** ‐ ‐ ** 1 6% ** 3 28% ** ‐ ‐ ** ‐ ‐ ** 3 24% ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 1 7% ** ‐ ‐ ** 2 14% ** ‐ ‐ ** 1 10% ** ‐ ‐ ** ‐ ‐ ** 2 13% ** 1 8% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 2 13% ** ‐ ‐ ** 1 7% ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** ‐ ‐ ** 36 300% Marital Status Married Other I J Household Income Medium G High H 121 121 38 32% 205 202 60 30% 164 162 46 29% 174 174 56 33% 33 27% 60 30% 46 28% 52 30% 16 13% 42 21% 31 19% 28 16% 20 16% 38 19% 29 18% 30 17% 24 20% 28 14% 30 19% 22 13% 18 15% 29 15% 27 16% 23 13% 12 10% 29 14% 20 12% 23 13% 11 9% 31 15% 19 12% 24 14% 16 13% 19 10% 22 14% 16 9% 9 7% 28 14% 16 10% 21 12% 15 13% 17 9% 19 12% 14 8% 12 10% 19 10% 16 10% 16 9% 13 11% 12 6% 16 10% 13 7% 7 6% 19 10% 13 8% 14 8% 9 7% 16 8% 9 6% 16 9% 9 7% 12 6% 10 6% 14 8% 11 9% 9 5% 10 7% 10 6% 7 6% 11 5% 6 4% 13 7% 8 6% 8 4% 7 4% 10 6% 5 4% 11 6% 10 6% 6 4% 7 6% 9 4% 9 6% 7 4% 2 2% 14 7% 9 6% 7 4% 5 4% 8 4% 6 4% 8 4% 6 5% 7 3% 5 3% 8 5% 8 7% H 3 3% 2 1% 7 4% 6 3% 7 3% 4 3% 6 3% 1 1% 7 4% 5 3% 5 3% 3 3% 6 3% 6 4% 4 2% 3 2% 5 2% 3 2% 4 2% 3 3% 2 1% 1 1% 7 4% 3 2% 3 1% 4 2% 3 2% 2 2% 4 2% 3 2% 3 2% 3 2% 3 2% 2 1% 4 2% 5 4% H 3 2% 1 * 4 2% 3 1% 3 2% 4 2% 2 1% 2 1% 4 2% 1 1% 4 2% 3 3% 2 1% 2 1% 3 2% 1 1% 3 2% ‐ ‐ 1 1% 2 1% 1 * 4 3% I 4 2% 2 2% 2 1% 1 1% 3 2% ‐ ‐ 3 2% 1 1% 3 2% ‐ ‐ 3 2% 1 * 2 1% ‐ ‐ 3 2% 2 1% 1 * 1 1% 1 * ‐ ‐ 2 1% ‐ ‐ 1 * 1 * ‐ ‐ 364 300% 605 300% 485 300% 521 300% Low K Education Medium L 103 104 31 30% * 29 28% * 11 10% * 12 12% * 19 18% * 21 20% M* 12 12% * 12 12% * 16 16% * 11 11% * 6 6% * 10 9% * 14 14% M* 9 9% * 6 6% * 11 11% * 8 8% * 6 6% * 4 4% * 5 4% * 5 5% * 3 3% * 3 3% * 6 6% * 5 5% * 3 3% * 3 3% * 4 4% * 3 3% * 4 4% * 3 3% * 1 1% * ‐ ‐ * 1 1% * ‐ ‐ * 2 1% * 2 2% * 2 2% * 2 2% * 2 1% * 1 1% * 2 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 311 300% 53 53 13 24% * 15 27% * 15 28% K* 10 19% * 9 17% * 10 19% * 7 13% * 8 15% * 5 9% * 2 4% * 8 14% * 7 13% * 5 9% * 4 8% * 1 2% * 2 3% * 2 3% * 4 7% * 3 6% * 1 2% * 2 4% * 2 5% * 4 7% * 1 1% * 3 6% * 2 4% * 1 2% * 2 4% * 2 3% * 2 3% * 1 2% * 2 3% * 1 2% * 3 5% * ‐ ‐ * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 160 300% High M Chief Income Earner Yes No N O 182 178 59 33% 182 178 50 28% 156 157 53 33% 55 31% 50 28% 48 30% 33 19% 32 18% 27 17% 36 20% 36 21% 22 14% 25 14% 18 11% 19 11% 35 20% O 28 16% 24 13% 21 12% 23 14% 23 13% 20 11% 23 15% 17 10% 17 10% 20 13% 23 15% N 17 11% 23 13% 13 7% 19 11% 16 9% 21 14% 16 9% 21 12% 11 7% 10 5% 16 9% 13 8% 13 7% 16 9% 10 6% 18 10% 16 9% 9 6% 11 6% 14 8% 9 6% 11 6% 10 5% 11 7% 8 5% 10 6% 8 5% 10 5% 9 5% 8 5% 11 6% 8 5% 9 5% 9 5% 9 5% 7 5% 10 6% 3 2% 6 4% 13 7% O 5 3% 6 3% 5 3% 8 5% 4 2% 7 4% 5 3% 5 3% 4 2% 6 4% 8 5% 6 3% 3 2% 7 4% 3 1% 6 3% 4 2% 3 2% 3 2% 4 3% 2 1% 4 2% 3 2% 3 2% ‐ ‐ 4 2% 3 2% 7 4% N 3 2% 5 3% 3 1% 4 2% 3 2% 4 2% 3 2% 6 3% 2 1% 4 3% 4 2% 4 2% 2 1% 1 1% 4 2% 1 1% 3 1% 3 2% 1 1% 2 1% 3 2% 1 1% 2 1% ‐ ‐ 3 2% 3 2% 4 3% N 1 1% 2 1% 1 * 2 2% 3 2% 3 2% ‐ ‐ 2 1% 1 * 1 1% 1 * 1 * ‐ ‐ 535 300% 533 300% 472 300% Business Owner Yes No P Q 47 47 13 28% * 14 30% * 8 16% * 8 16% * 8 18% * 11 24% * 6 13% * 8 17% * 2 3% * 5 10% * 3 5% * 7 16% * 2 3% * 4 9% * 2 5% * 2 4% * 2 4% * 2 5% * 1 2% * 2 5% * 1 2% * 4 9% * 2 4% * 3 6% * 3 7% * ‐ ‐ * ‐ ‐ * 4 8% Q* 1 2% * 2 5% * 2 4% * 2 4% * 2 3% * ‐ ‐ * ‐ ‐ * 2 3% * 1 2% * 2 3% * ‐ ‐ * 2 3% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * 142 300% Senior Executive/Decision Yes No R S Employment Status Total Non T U 291 288 90 31% 112 108 29 27% 226 227 74 32% 237 227 66 29% 84 29% 31 29% 67 30% 63 28% 51 18% 15 14% 44 19% 40 18% 51 18% 22 21% 36 16% 40 18% 45 15% 15 14% 38 17% 39 17% 39 13% 19 18% 31 13% 37 16% 37 13% 13 12% 30 13% 25 11% 35 12% 17 15% 26 12% 21 9% 36 13% 8 7% 30 13% 27 12% 32 11% 10 9% 26 12% 27 12% 30 11% 13 12% 20 9% 26 11% 25 11% 25 9% 15 14% 17 8% 27 9% 9 8% 20 9% 20 9% 22 8% 7 7% 19 8% 19 8% 23 8% 8 8% 17 7% 16 7% 22 8% 7 7% 17 7% 15 7% 19 6% 5 4% 16 7% 11 5% 16 6% 6 5% 12 5% 15 7% 16 6% 4 4% 13 6% 12 5% 14 5% 8 7% 9 4% 15 6% 15 5% 5 4% 11 5% 12 5% 12 4% 8 7% 8 4% 14 6% 12 4% 7 6% 7 3% 8 4% 10 3% 5 5% 8 3% 8 3% 9 3% 7 6% 6 2% 7 3% 10 4% 1 1% 9 4% 9 4% 10 3% 1 1% 9 4% 4 2% 6 2% 3 3% 7 3% 4 2% 7 2% 1 1% 7 3% 4 2% 5 2% ‐ ‐ 7 3% 4 2% 5 2% 2 2% 5 2% 3 1% 4 2% 4 3% 3 1% 4 2% 5 2% 4 4% 2 1% 5 2% 6 2% 2 2% 5 2% 5 2% 6 2% 2 2% 4 2% 5 2% 4 1% 2 2% 3 1% 5 2% 4 1% 3 2% 2 1% 4 2% 3 1% 3 2% 2 1% 3 1% 4 2% ‐ ‐ 4 2% 2 1% 2 1% 3 1% ‐ ‐ 4 2% 4 1% 1 1% 3 1% 3 1% 3 1% ‐ ‐ 3 1% 2 1% 2 1% 2 1% 2 2% 1 1% 2 1% 1 1% 1 1% 1 * 1 * 1 1% ‐ ‐ 1 * 864 300% 323 300% 682 300% 682 300% 101 108 37 34% * 35 33% * 18 17% * 19 17% * 14 13% * 13 12% * 18 17% * 22 20% T* 11 10% * 9 9% * 7 6% * 7 6% * 9 8% * 8 7% * 9 8% * 9 8% * 10 9% * 3 3% * 5 5% * 2 2% * 4 3% * 2 2% * 5 5% * 5 5% * 5 5% * 2 1% * 5 5% * 5 5% * 3 3% * 4 3% * 4 4% * 2 2% * 1 1% * 2 2% * 1 1% * ‐ ‐ * 1 1% * 1 1% * 2 2% * 3 3% * 1 1% * 1 1% * 1 1% * 1 1% * ‐ ‐ * 324 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Great Britain Total Great Britain Male A Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 854 425 136 32% Gender Female B 446 216 61 28% Age 35 to 49 D 50 to 64 E Low F 308 153 59 38% E 51 33% E 30 20% 264 140 43 31% 282 132 34 26% 206 101 26 25% 40 29% 31 24% 25 25% 24 17% 19 15% 14 13% 524 261 88 34% F 83 32% H 45 17% 12 8% 22 16% C 12 8% 25 19% C 14 11% 16 16% 36 14% 13 13% 16 12% 17 13% 10 10% Under 35 C Household Income Medium G High H Marital Status Married Other I J Low K 122 29% 73 17% 29 14% Auckland, New Zealand 60 14% 30 14% 44 20% A 30 14% Los Angeles, United States 55 13% 25 12% 30 14% Paris, France 54 13% 22 10% 32 15% 29 19% DE 20 13% Rio de Janeiro, Brazil 53 12% 28 13% 25 12% 19 13% 17 12% 17 13% 11 11% 30 12% 11 18% 19 11% 35 14% 16 10% 20 14% K 18 12% Abu Dhabi, United Arab Emirates 50 12% 25 12% 25 12% 20 13% 15 11% 15 11% 12 12% 30 12% 7 12% 22 12% 28 11% 23 15% 15 10% 12 10% 28 12% 22 12% Toronto, Canada 48 11% 20 9% 29 13% 12 8% 18 13% 14 14% 28 11% 6 10% 21 12% 27 11% 10 8% 29 12% 19 11% 44 10% 22 10% 23 10% 26 10% 9 14% 14 8% 30 12% 14 10% 15 12% 25 10% 19 10% 42 10% 21 10% 22 10% 17 12% E 14 10% 10 10% Hong Kong, China 19 12% E 14 9% 23 15% M 16 10% 15 11% Tokyo, Japan 18 13% C 8 6% 15 11% 9 9% 28 11% 5 9% 16 9% 26 11% 16 11% 12 9% 14 11% 26 11% 17 9% Amsterdam, The Netherlands 35 8% 18 9% 17 8% 12 8% 12 9% 11 8% 23 9% H 21 8% 2 3% 13 7% 22 9% 13 8% 12 8% 10 8% 11 6% 14 8% 18 7% 9 6% 12 8% 11 9% 14 8% 17 7% 7 10% F 4 6% 24 10% O 18 8% 12 7% 20 8% 12 8% 10 7% 10 8% 20 8% 12 6% Cape Town, South Africa 32 8% 18 8% 14 7% 11 7% 10 7% 11 8% Madrid, Spain 32 8% 16 8% 16 7% 14 9% 9 6% 9 7% 11 11% 502 249 79 31% 312 153 43 28% 14 22% 47 27% 75 30% 15 24% F 7 11% 30 17% 43 17% 51 33% L 23 15% 29 16% 31 12% 36 14% 5 8% 22 12% 33 13% 26 17% M 22 15% 34 13% 10 16% 25 14% 29 11% 13 8% Chief Income Earner Yes No N O Sydney, Australia 10 10% H 4 4% 352 176 57 33% High M Rome, Italy 57 26% 124 63 22 35% Education Medium L 408 209 75 36% B 66 31% 288 144 52 36% K 36 25% 254 128 41 32% 485 244 75 31% 369 181 61 34% 36 28% 66 27% 57 31% 27 19% 23 18% 39 16% 34 19% 21 15% 13 10% 35 15% 24 13% 19 13% 13 10% 25 10% 21 16% K 20 15% 29 12% 30 16% N 24 13% 32 13% 21 12% Singapore, Singapore 30 7% 15 7% 14 7% 9 6% 10 7% 11 8% 5 5% 19 7% 6 9% 9 5% 20 8% 10 6% 13 9% 7 5% 16 6% 14 8% Bangkok, Thailand 29 7% 17 8% 12 6% 8 5% 12 9% 9 7% 9 9% 17 6% 3 5% 9 5% 20 8% 9 6% 12 9% 8 6% 17 7% 12 6% Copenhagen, Denmark 21 5% 7 3% 7 5% 5 3% 9 7% 4 4% 14 5% 3 5% 9 5% 12 5% 5 3% 7 5% 9 7% 12 5% 10 5% Berlin, Germany 21 5% 10 5% 15 7% A 11 5% 7 4% 9 6% 5 4% 7 7% 12 5% 2 3% 7 4% 14 6% 8 5% 7 5% 7 5% 14 6% 7 4% Cairo, Egypt 20 5% 9 4% 12 5% 7 5% 8 6% 5 4% 5 5% 14 5% 1 2% 8 5% 12 5% 7 5% 13 5% 8 4% 20 5% 10 5% 10 5% 4 3% 6 4% 8 8% H 2 2% 11 4% 1 2% 11 6% 10 4% 10 6% L 10 6% 4 3% Zurich, Switzerland 6 4% 4 3% 10 4% 10 6% Boston, United States 19 4% 9 4% 10 5% 5 3% 7 5% 10 7% C 7 5% 7 5% 11 5% 8 4% 12 6% 7 4% 5 3% 8 6% 6 6% 11 6% J 10 6% 7 5% 7 3% 5 8% F 2 3% 5 4% 19 4% 13 5% F 11 4% 8 3% Oslo, Norway 9 4% 6 4% 9 6% 5 4% 9 4% 10 6% Washington, United States 19 4% 10 5% 9 4% 7 5% 5 3% 7 5% 6 6% 11 4% 1 2% 10 6% 9 4% 5 3% 2 2% 8 3% 10 6% Beijing, China 19 4% 6 3% 6 4% 2 2% 13 5% 4 6% 9 5% 10 4% 4 3% 7 6% 10 4% 9 5% 18 4% 9 4% 5 3% 6 4% 10 8% CD 7 5% 2 2% Stockholm, Sweden 13 6% B 8 4% 12 8% LM 7 5% 6 6% 10 4% 2 3% 8 5% 9 4% 5 3% 7 5% 5 4% 12 5% 6 3% Chicago, United States 17 4% 9 4% 9 4% 7 4% 5 4% 5 4% 6 5% 10 4% 2 3% 5 3% 12 5% 5 4% 2 2% 10 4% 8 4% Kuala Lumpur, Malaysia 17 4% 11 5% 7 3% 4 3% 7 5% 6 5% 3 3% 10 4% 4 6% 8 5% 9 4% 10 6% M 7 5% 4 2% 7 5% 12 5% 5 3% Istanbul, Turkey 17 4% 6 3% 11 5% 4 3% 6 4% 7 5% 4 4% 10 4% 3 5% 7 4% 10 4% 4 3% 7 5% 6 5% 12 5% 5 3% Budapest, Hungary 17 4% 8 4% 9 4% 3 2% 5 4% 2 2% 10 4% 4 6% 7 4% 10 4% 2 2% 5 4% 5 3% 16 4% 7 4% 8 4% 5 3% 3 2% 5 5% 9 4% 2 3% 7 4% 9 3% 6 4% 5 4% 9 7% K 5 4% 12 5% Osaka, Japan 9 6% C 7 5% 9 4% 7 4% Shanghai, China 15 3% 5 2% 5 3% 7 5% 3 3% 4 4% 7 3% 7 3% 3 2% 6 4% 9 4% 4 3% 6 4% 4 3% 8 3% 5 3% 9 4% 5 3% 11 5% O 7 3% 6 2% 1 2% 5 3% 9 4% 7 5% M 5 3% 7 5% K 2 1% 3 2% 14 3% 5 7% G 1 1% 7 4% Mexico City, Mexico 10 5% B 6 3% 7 5% 2 2% 8 3% 6 3% 5 2% 2 3% 5 3% 5 2% 3 2% 4 3% 3 2% 4 2% 6 3% Moscow, Russia 14 3% 6 3% 9 4% 6 4% 3 2% 5 4% Brussels, Belgium 10 2% 3 1% 3 2% 4 3% 3 2% Helsinki, Finland 9 2% 5 2% 7 3% A 5 2% 6 6% H 7 7% GH 3 3% 3 2% 2 1% 4 3% 3 3% 6 2% 1 1% 6 3% 4 1% 3 2% 3 2% 2 2% 6 2% 3 2% Casablanca, Morocco 9 2% 3 1% 6 3% 2 2% 4 3% 2 2% 2 2% 5 2% 2 2% 3 2% 6 2% 3 2% 2 1% 4 3% 5 2% 3 2% Sao Paulo, Brazil 8 2% 2 1% 4 2% 1 1% 3 3% ‐ ‐ 1 1% 3 2% 3 3% 5 2% 3 2% 5 2% 3 2% 3 2% 2 1% 3 3% 2 4% F 1 2% 5 2% 8 2% 6 2% F 4 1% 3 2% Mumbai, India 6 3% B 3 1% 3 1% 5 2% 4 2% 2 2% 2 1% 5 2% 3 2% Warsaw, Poland 7 2% 3 1% 4 2% 2 1% 3 2% 2 2% 3 3% 4 2% ‐ ‐ 4 2% 3 1% 2 1% 2 1% 3 2% 3 1% 4 2% Buenos Aires, Argentina 6 1% 2 1% 4 2% 2 1% 2 1% 2 2% 1 1% 4 2% 1 2% 2 1% 4 2% 1 1% 2 1% 4 2% 2 1% Jakarta, Indonesia 6 1% 4 2% 2 1% 1 1% 2 2% 2 2% 1 1% 3 1% 1 2% 1 1% 4 2% 3 2% 1 * 3 3% K 2 2% 4 2% 1 1% Mecca, Saudi Arabia 5 1% 3 1% 2 1% 3 2% 2 2% * * 3 2% 2 1% 1 1% 2 2% 1 * 2 2% 4 2% 1 1% 3 1% 3 1% 1 * 1 1% 1 * 1 1% 1 1% 1 1% 1 2% 4 2% J * * 1 * Seoul, South Korea 3 1% 2 1% 1 1% ‐ ‐ 2 1% 1 1% Tel Aviv, Israel 2 1% 1 * 1 1% 2 1% ‐ ‐ * * 1 1% 1 * 1 1% * * 2 1% 1 * 1 1% 1 1% 2 1% 1 * Karachi, Pakistan 2 * 1 1% 1 * 1 * 1 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ 1 1% 1 * ‐ ‐ ‐ ‐ 2 1% ‐ ‐ Guangzhou, China * * * * ‐ ‐ ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * 2 1% K ‐ ‐ * * ‐ ‐ Tehran, Iran Sigma Table of Contents 7 4% * * * * ‐ ‐ ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * ‐ ‐ 1275 300% 627 300% 649 300% 459 300% 420 300% 396 300% 303 300% 784 300% 189 300% 527 300% 748 300% 460 300% 431 300% 384 300% 733 300% 542 300% Business Owner Yes No P Q 68 34 8 23% * 11 31% * 7 21% * 3 10% * 2 6% * 4 11% * 3 10% * 3 8% * 4 12% * 3 7% * 7 21% Q* 3 8% * 2 7% * 1 3% * 3 8% * 5 14% Q* 2 6% * 1 3% * 2 4% * 2 7% * 1 4% * 2 6% * 2 5% * 1 4% * 2 6% * 2 6% * 1 2% * 3 8% * 1 2% * 2 6% * 1 4% * 2 5% * 1 4% * 1 2% * 1 4% * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% * 2 4% Q* * 1% * * 1% * ‐ ‐ * * 1% * ‐ ‐ * ‐ ‐ * * 1% Q* 102 300% 786 391 128 33% 112 29% 66 17% 56 14% 53 13% 50 13% 50 13% 47 12% 44 11% 42 11% 35 9% 32 8% 30 8% 31 8% 27 7% 25 6% 20 5% 20 5% 19 5% 18 5% 18 5% 17 4% 17 4% 17 4% 16 4% 15 4% 17 4% 14 4% 16 4% 14 3% 13 3% 13 3% 13 3% 9 2% 8 2% 9 2% 8 2% 8 2% 6 2% 5 1% 5 1% 5 1% 3 1% 2 1% 2 * * * ‐ ‐ 1173 300% Senior Executive/Decision Yes No R S 100 50 14 28% * 15 30% * 10 21% * 6 13% * 4 8% * 8 15% * 7 13% * 4 8% * 7 14% * 4 8% * 8 15% * 4 7% * 5 10% * 2 4% * 3 6% * 4 8% * 2 4% * 1 2% * 2 3% * 4 7% * 2 4% * 2 5% * 2 4% * 3 7% * 1 2% * 2 4% * 1 2% * 3 7% * 2 3% * 3 5% * 3 5% * 2 3% * 2 4% * 1 2% * 2 4% * * 1% * 1 2% * 1 2% * 1 2% * 2 4% S* ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 2% * 1 1% * ‐ ‐ * ‐ ‐ * 151 300% Employment Status Total Non T U 754 375 122 32% 512 260 84 32% 342 165 52 31% 107 29% 78 30% 44 27% 63 17% 45 17% 28 17% 53 14% 35 13% 25 15% 51 14% 32 12% 23 14% 46 12% 34 13% 20 12% 46 12% 31 12% 22 13% 46 12% 32 12% 18 11% 41 11% 28 11% 21 12% 40 11% 27 11% 17 10% 35 9% 27 11% 15 9% 31 8% 21 8% 14 8% 27 7% 30 8% 24 9% U 19 7% 13 8% 27 7% 21 8% 8 5% 25 7% 19 7% 11 6% 19 5% 13 5% 8 5% 20 5% 12 5% 8 5% 8 5% 19 5% 12 5% 9 5% 17 4% 9 4% 11 6% 17 5% 14 5% 5 3% 17 4% 11 4% 8 5% 17 4% 7 3% 11 7% T 9 5% 15 4% 9 4% 17 4% 10 4% 7 4% 15 4% 8 3% 16 4% 11 4% 10 6% T 6 4% 14 4% 12 5% 5 3% 15 4% 11 4% 5 3% 13 3% 7 3% 8 5% 12 3% 11 4% 4 2% 13 3% 7 3% 7 4% 12 3% 7 3% 7 4% 9 2% 4 2% 6 4% 7 2% 6 2% 3 2% 8 2% 6 2% 3 2% 7 2% 5 2% 3 2% 7 2% 6 2% 2 1% 6 2% 4 2% 3 2% 4 1% 5 2% 1 1% 6 1% 5 2% 1 1% 5 1% 3 1% 2 1% 3 1% 2 1% 2 1% 1 * 1 * 1 1% 1 * 2 1% ‐ ‐ * * * * ‐ ‐ * * * * ‐ ‐ 1124 300% 779 300% 496 300% Cities Question GO1.2. [Visit] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) United States Total the US Male A Gender Female B 333 159 60 38% A 54 34% A 51 32% A 47 29% A 26 16% Under 35 C Age 35 to 49 D 50 to 64 E Low F 203 112 36 33% 216 101 31 30% 213 99 30 30% 32 28% 25 25% 30 30% 26 24% 25 25% 29 26% 21 21% 34 34% CD 24 24% 18 16% 17 17% 16 16% 87 49 13 27% * 15 31% * 11 23% * 11 22% * 9 18% * 10 20% * 8 16% * 5 10% * 6 12% * 5 10% * 3 7% * 3 6% * 6 12% H* 3 5% * 4 8% * 2 5% * 2 4% * 3 6% * 1 1% * 2 4% * 2 4% * 2 4% * 1 2% * 3 6% * 2 5% * 1 3% * 1 1% * 1 3% * ‐ ‐ * 1 3% * 1 2% * 1 2% * 2 4% * * 1% * 1 2% * ‐ ‐ * 1 1% * 1 1% * 1 2% * 1 1% * 1 3% * ‐ ‐ * 1 1% * 147 300% Base: All Respondents (unwtd) Base: All Respondents (wtd) Rome, Italy 632 312 97 31% 299 153 37 24% Paris, France 87 28% 33 21% Sydney, Australia 86 27% 35 23% London, United Kingdom 75 24% 28 18% Rio de Janeiro, Brazil 51 16% 26 17% Amsterdam, The Netherlands 50 16% 21 13% 15 13% 20 20% 15 16% Zurich, Switzerland 39 12% 15 10% 9 8% 12 12% 17 17% C 13 14% Auckland, New Zealand 37 12% 29 19% B 23 15% B 18 12% 19 12% 12 11% 11 11% Madrid, Spain 28 9% 12 8% 17 11% 11 10% 5 5% Berlin, Germany 28 9% 17 11% 11 7% 12 11% 12 12% E 10 10% Stockholm, Sweden 27 9% 16 10% 12 7% 3 3% Copenhagen, Denmark 27 9% 15 10% 12 7% 2 2% Toronto, Canada 26 8% 12 8% 14 9% 7 6% 9 9% C 8 8% C 10 9% 16 16% CD 16 17% CD 10 10% 6 6% Tokyo, Japan 26 8% 12 8% 14 9% 5 5% 24 8% 15 10% 10 6% 14 12% DE 12 10% 7 6% Hong Kong, China 6 6% 7 7% Abu Dhabi, United Arab Emirates 21 7% 13 8% 8 5% 8 7% 9 9% 4 4% Oslo, Norway 19 6% 11 7% 7 5% 5 5% 8 8% 6 6% Osaka, Japan 14 5% 9 6% 5 3% 5 5% 4 4% 5 5% Bangkok, Thailand 14 4% 8 5% 5 3% 6 5% 4 4% 4 4% Cairo, Egypt 14 4% 7 5% 7 4% 7 7% 4 4% 2 2% Sao Paulo, Brazil 12 4% 6 4% 8 7% E 4 4% 3 3% E 5 5% * * 12 4% 9 6% B 6 4% 4 2% Buenos Aires, Argentina 3 3% Cape Town, South Africa 12 4% 5 3% 7 4% 4 4% 1 1% Brussels, Belgium 11 3% 6 4% 5 3% 6 6% E 4 4% 2 2% 4 4% Beijing, China 10 3% 7 5% 3 2% 5 4% 4 4% 2 2% Mexico City, Mexico 8 3% 3 2% 4 3% 4 3% 3 3% 1 1% Moscow, Russia 8 2% 4 3% 4 2% Budapest, Hungary 7 2% 4 2% 3 2% 6 5% DE 2 1% Istanbul, Turkey 7 2% 2 1% 4 3% 1 1% Casablanca, Morocco 7 2% 3 2% 3 2% 1 1% Singapore, Singapore 6 2% 4 3% 3 2% 3 2% 1 1% 1 1% 4 4% E 3 3% 1 1% 4 4% C 2 2% 2 2% 2 2% 1 1% Helsinki, Finland 6 2% 4 3% 2 1% 1 1% 3 3% 3 3% Warsaw, Poland 6 2% 2 1% 3 2% 2 2% 3 3% 1 1% Seoul, South Korea 5 2% 3 2% 2 1% 2 1% 2 2% 1 1% Tel Aviv, Israel 5 2% 3 2% 2 1% 2 2% * * 2 3% Shanghai, China 5 2% 2 1% 3 2% 2 2% ‐ ‐ Kuala Lumpur, Malaysia 4 1% 3 2% 1 1% 3 3% E 2 2% 1 1% 2 2% Jakarta, Indonesia 4 1% * * 2 2% 2 2% * * Tehran, Iran 4 1% 4 3% B 3 2% 1 * 2 2% 1 1% * * Mumbai, India 4 1% 2 1% 2 1% 2 2% 1 1% * * Guangzhou, China 3 1% 2 2% 1 * 2 1% 1 1% * * 1 * 1 1% * * * * 1 1% * * Mecca, Saudi Arabia Karachi, Pakistan Sigma Table of Contents 1 * 1 1% ‐ ‐ 1 1% 1 1% ‐ ‐ 935 300% 459 300% 476 300% 335 300% 304 300% 296 300% Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M 281 127 43 33% 264 135 41 31% 384 188 59 32% 248 124 38 30% 216 134 42 31% 234 85 25 30% 182 93 30 32% Chief Income Earner Yes No N O 337 167 46 28% 295 145 51 35% 34 27% 38 28% 49 26% 38 30% 34 25% 40 24% 39 28% 26 21% 41 30% 23 25% 46 27% 46 32% N 40 27% 30 24% 33 25% 59 32% J 47 25% 30 36% KM 22 26% 22 24% 36 28% 28 22% 34 25% 22 25% 19 21% 34 20% 20 16% 23 17% 28 15% 24 19% 26 20% 13 16% 12 13% 30 18% 41 28% N 21 15% 20 15% 21 15% 25 13% 20 14% 23 12% 19 22% M 12 14% 30 18% 15 11% 23 17% M 15 11% 9 9% 15 12% 26 21% I 15 12% 11 12% 21 13% 17 12% 15 11% 17 13% 25 13% 12 10% 14 10% 9 11% 14 15% 20 12% 17 12% 13 10% 10 7% 17 9% 11 9% 11 8% 5 6% 14 8% 15 10% 13 11% 10 7% 16 8% 12 10% 10 8% 9 11% 13 14% L 9 9% 16 9% 13 9% 10 8% 14 10% 20 10% 8 6% 14 11% 8 9% 5 6% 13 8% 14 10% 12 9% 12 9% 19 10% 7 6% 15 9% 11 8% 8 6% 15 8% 11 9% 8 9% M 6 7% 4 4% 13 10% 4 4% 10 6% 11 8% 12 9% 12 7% 13 11% 15 11% M 17 13% LM 9 7% 9 10% 8 8% 12 7% 16 11% N 13 9% 9 7% 12 9% 13 7% 12 9% 3 3% 15 9% 10 7% 10 8% 9 6% 13 7% 10 6% 11 7% 8 6% 9 6% 4 3% 7 5% 8 7% 12 9% L 10 7% 5 6% 10 11% L 6 6% 13 7% 6 5% 6 4% 7 9% 6 6% 13 8% 6 4% 8 4% 6 5% 7 5% 3 3% 5 5% 8 5% 6 4% 8 9% KL 3 3% 10 6% O 7 4% 6 4% 6 7% KL 3 3% 8 5% 4 3% 7 4% 5 4% 8 5% 3 2% 6 4% 8 6% 8 4% 6 5% 4 3% 2 2% 6 5% 6 4% 5 3% 7 5% 3 4% 8 6% H 5 4% 3 2% 7 4% 8 7% I 5 4% 3 2% 4 3% 2 2% 5 4% 6 3% 6 5% 5 4% 4 4% 4 3% 6 4% 6 3% 6 5% 3 2% 3 3% 2 2% 5 4% 6 3% 4 3% 6 4% 1 2% 6 7% K 4 4% 5 3% 5 4% 4 3% 4 3% 7 4% 3 3% 5 4% 3 3% 3 3% 6 3% 5 3% 5 4% 2 1% 4 2% 4 3% 5 4% 2 2% 1 1% 3 2% 5 4% 6 4% O 4 3% 2 2% 3 3% 3 3% 4 2% 4 3% 5 3% 1 1% 2 2% 1 1% 4 3% 5 2% 2 2% 1 1% 2 2% 3 4% 1 1% 5 4% G 1 1% 4 2% 3 2% 1 1% 2 2% 2 1% 3 3% 3 2% 1 1% 4 4% K 2 3% 5 3% 3 2% 4 2% 3 2% 5 3% 1 1% 1 1% 1 2% 4 4% 4 2% 2 2% 1 1% 2 2% 3 3% 6 3% O 4 2% 1 * 2 2% 4 3% G 3 2% 3 2% 2 2% 1 1% 3 1% 3 2% 4 3% 1 1% 1 1% 2 1% 4 2% 2 1% 3 2% 3 2% 2 2% 1 * 1 2% 2 1% 2 1% 4 2% 1 1% 1 1% 2 2% 3 3% K 2 2% 3 2% 2 2% 3 2% 2 1% 1 1% 4 3% 3 1% 2 2% 1 * 1 1% 3 2% 2 2% 4 3% H 1 1% 1 1% 2 2% 2 1% 3 2% 1 1% 2 1% 1 1% 3 4% K 2 2% 2 1% 2 1% 1 1% 3 2% 4 2% 1 1% 3 2% * * 1 2% 3 2% 1 1% 1 1% 2 1% 2 1% 2 1% ‐ ‐ 1 1% 2 2% ‐ ‐ 3 1% 1 1% 1 * 2 3% K 1 1% 2 2% 3 2% H 1 1% 2 3% 2 1% 2 1% 1 1% 2 1% 1 1% 2 1% * * 1 1% 2 1% 1 * 1 1% 1 * 1 * * * ‐ ‐ 1 1% 1 1% 1 1% * * 1 * ‐ ‐ 1 * 1 * 1 1% ‐ ‐ ‐ ‐ 1 1% ‐ ‐ 382 300% 406 300% 563 300% 372 300% 402 300% 255 300% 278 300% 500 300% 435 300% Business Owner Yes No P Q 86 40 6 15% * 9 22% * 12 30% * 10 25% * 5 13% * 7 17% * 3 8% * 5 13% * 4 9% * 2 4% * 3 6% * 2 5% * 3 7% * 4 10% * 6 14% Q* 2 4% * 3 6% * 1 1% * 3 9% * 2 5% * 2 4% * 1 3% * 1 3% * 1 2% * 3 9% Q* 2 6% * 2 5% * 1 2% * 2 6% Q* 1 3% * 2 6% Q* 1 1% * ‐ ‐ * 1 3% * 1 2% * 2 4% * 1 2% * 1 3% * * 1% * 1 3% * 1 4% Q* 1 1% * ‐ ‐ * 121 300% 546 272 91 34% P 78 29% 73 27% 65 24% 46 17% 43 16% 35 13% 32 12% 25 9% 27 10% 25 9% 25 9% 23 9% 22 8% 19 7% 19 7% 16 6% 13 5% 10 4% 11 4% 10 4% 11 4% 10 4% 10 4% 7 3% 6 2% 6 2% 6 2% 4 2% 5 2% 4 1% 6 2% 6 2% 4 1% 4 1% 3 1% 4 1% 3 1% 3 1% 2 1% 2 1% 1 * 1 * 815 300% Senior Executive/Decision Yes No R S 97 46 8 18% * 11 24% * 13 28% * 9 19% * 6 13% * 7 16% * 4 8% * 6 13% * 3 7% * 2 5% * 3 6% * 2 5% * 2 5% * 6 13% * 6 13% S* 1 3% * 5 10% * 1 2% * 5 11% S* 2 5% * 2 4% * 2 5% * ‐ ‐ * 1 3% * 4 10% S* 2 4% * 4 8% S* 1 3% * 3 6% S* * 1% * 3 6% S* 1 2% * ‐ ‐ * 2 4% * 1 2% * 1 2% * 2 5% S* 1 3% * 1 3% * 1 1% * 1 3% S* 1 1% * ‐ ‐ * 137 300% Employment Status Total Non T U 535 266 89 33% R 76 28% 418 203 63 31% 214 109 34 32% 51 25% 35 33% 73 27% 54 27% 31 29% 66 25% 46 23% 28 26% 46 17% 32 16% 19 18% 43 16% 35 17% 15 14% 35 13% 27 13% 12 11% 31 12% 25 12% 12 11% 25 9% 19 9% 10 9% 26 10% 20 10% 9 8% 25 9% 18 9% 9 9% 24 9% 18 9% 8 8% 24 9% 14 7% 12 11% 20 8% 18 9% 8 7% 18 7% 16 8% 9 8% 19 7% 13 7% 8 7% 14 5% 14 7% 5 5% 13 5% 8 4% 7 6% 9 3% 9 5% 4 4% 11 4% 9 4% 5 5% 10 4% 8 4% 4 4% 10 4% 5 3% 12 4% R 9 3% 9 4% 7 6% T 3 3% 7 3% 4 3% 6 2% 9 4% 2 1% 6 2% 5 2% 3 3% 4 1% 4 2% 4 3% 5 2% 5 2% 2 2% 4 1% 5 3% 1 1% 6 2% 5 2% 2 2% 4 1% 5 2% 2 1% 5 2% 4 2% 2 2% 6 2% 2 1% 4 3% 3 1% 4 2% 1 1% 4 1% 5 2% * * 4 1% 4 2% 1 1% 2 1% 4 2% 1 1% 3 1% 4 2% 1 1% 2 1% 2 1% 1 1% 3 1% 2 1% 2 2% 2 1% 3 1% ‐ ‐ 1 * 1 * * * 1 * 1 * 1 1% 798 300% 609 300% 326 300% Cities Question GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States Total Male A 18147 12000 3578 30% 9042 5979 1758 29% Gender Female B 9105 6021 1820 30% Under 35 C Abu Dhabi, United Arab Emirates 2593 22% 1308 22% 1285 21% Hong Kong, China 2530 21% 1298 22% 1232 20% 7107 5289 1668 32% DE 1136 21% E 1033 20% Tokyo, Japan 2294 19% 1070 18% London, United Kingdom 2109 18% 1068 18% 1224 20% A 1041 17% 1088 21% DE 913 17% Beijing, China 1709 14% 830 14% 880 15% 770 15% Zurich, Switzerland 1423 12% 683 11% 740 12% 479 9% Berlin, Germany 1320 11% 659 11% 661 11% 599 11% Shanghai, China 1311 11% 681 11% 629 10% 532 10% 668 11% B 578 10% 551 9% 452 9% 606 10% 568 9% A 470 8% 622 12% DE 521 10% DE 359 7% 434 8% DE 267 5% Singapore, Singapore 1219 10% Los Angeles, United States 1184 10% Washington, United States 1014 8% 446 7% Sydney, Australia 945 8% 476 8% Paris, France 858 7% 393 7% Toronto, Canada 773 6% 382 6% 465 8% A 390 6% Osaka, Japan 675 6% 318 5% 357 6% 274 5% 320 5% A 267 4% 288 5% DE 215 4% Chicago, United States 582 5% 262 4% Moscow, Russia 548 5% 281 5% Age 35 to 49 D 50 to 64 E Low F 6240 3919 1122 29% 4800 2792 788 28% 5796 4128 1134 27% 911 23% CE 863 22% C 718 18% 545 20% 913 22% 634 23% C 489 18% 764 18% 651 17% 575 15% E 495 13% C 413 11% 294 5% B 271 5% 243 4% 223 4% 264 4% 228 4% Stockholm, Sweden 532 4% 239 4% 210 4% 156 4% 156 4% 88 2% 87 2% 255 5% 327 5% 145 5% 249 4% 298 5% 297 5% J 287 5% J 254 4% 241 4% 248 4% 106 3% 96 3% D 68 2% 86 2% 46 2% 74 2% 56 2% 92 2% 48 2% 72 2% 47 2% 84 2% 79 3% C 66 2% C 75 3% CD 54 2% 93 2% C 71 2% 225 2% 110 2% 115 2% 104 2% 67 2% 220 2% 94 2% 202 2% 98 2% 114 2% E 93 2% 85 2% E 69 2% 21 1% Buenos Aires, Argentina 126 2% B 103 2% Casablanca, Morocco 132 1% 50 1% 123 1% 71 1% 64 1% E 41 1% 48 1% E 36 1% 20 1% Warsaw, Poland 82 1% A 52 1% Tel Aviv, Israel 117 1% 68 1% 49 1% 50 1% 31 1% 47 2% CD 35 1% Budapest, Hungary 96 1% 57 1% 39 1% 21 1% 25 1% Tehran, Iran 67 1% 40 1% 27 * Karachi, Pakistan 54 * 32 1% 22 * 23 1% E 19 * 36000 300% 17936 300% 18064 300% 50 1% D 39 1% E 29 1% E 15867 300% 11758 300% 143 3% GH 96 2% 51 2% 1326 22% 281 21% 442 22% 14866 9966 3042 31% R 2150 22% 727 22% K 534 16% 1337 22% 1193 20% 289 22% 2241 21% 443 22% 2087 21% 1073 17% 854 14% 856 15% 1968 20% R 1797 18% R 1404 14% 295 9% 725 12% 697 12% 217 16% Q 119 9% 2089 20% P 1904 18% P 1492 14% 326 16% 1095 18% 1221 21% N 1014 17% 205 15% 603 19% K 479 15% 173 9% 303 9% 684 11% 635 11% 137 10% 1304 12% P 1183 11% 700 11% 611 10% 145 11% 385 9% K 382 9% 391 12% KL 497 15% KL 289 9% 549 9% 350 8% M 358 8% K 280 7% 215 7% 476 8% 279 9% K 188 6% 517 8% O 423 7% 275 6% 198 6% 192 5% 158 5% 670 11% O 568 9% 616 11% N 538 9% N 428 7% 372 6% 96 7% 333 5% 342 6% 58 4% 83 4% 59 4% 617 6% P 523 5% 54 4% 493 5% 80 6% Q 93 7% Q 64 5% 221 4% 288 5% 238 4% 247 4% 228 5% LM 196 4% 126 4% 249 4% 157 4% 143 4% 258 4% 271 5% N 238 4% 150 3% 161 4% 278 5% O 246 4% 126 4% 170 3% 114 3% 193 5% M 198 5% K 131 3% 176 5% KL 100 3% 263 4% 176 4% M 144 3% 170 3% 137 3% 112 3% 195 3% 129 3% 156 2% 182 4% LM 122 3% 166 3% 132 2% 116 2% 156 2% 57 2% 118 2% 139 2% 495 6% 278 6% 427 6% 248 6% 83 4% 592 6% R 499 5% 355 5% 227 5% 97 5% 450 5% 346 4% 202 5% 457 4% 107 5% 430 4% 158 8% S 90 4% 377 4% 442 4% 379 5% U 380 5% U 336 4% 158 4% 442 4% 468 4% 136 7% 299 7% 155 4% 196 5% 59 4% 451 4% 79 4% 431 4% 303 4% 425 4% 296 4% 424 4% 122 6% S 98 5% 374 4% 210 4% 72 5% Q 64 5% 389 4% 223 4% 41 3% 427 4% 65 3% 404 4% 351 5% U 293 4% 176 4% 284 5% O 212 3% 184 3% 37 3% 54 3% 158 4% 55 4% 414 4% R 303 3% 310 4% 187 3% 431 4% P 343 3% 215 4% 168 3% 59 4% Q 53 4% Q 44 3% 103 2% 121 3% 146 3% 153 5% KL 135 4% KL 91 3% 185 3% 182 3% 92 2% 88 3% 183 3% 180 3% 140 3% M 117 3% 79 2% 176 3% 165 3% 33 2% 85 3% 170 3% 166 3% 41 3% 90 2% 63 2% 150 2% 152 3% 30 2% 207 5% T 200 5% T 137 3% 313 3% 95 5% S 99 5% S 64 3% 303 3% 288 4% U 280 4% U 246 3% 319 3% 71 3% 292 3% 218 3% 144 3% 308 3% 50 2% 292 3% 221 3% 120 3% 295 3% 53 3% 283 3% 201 3% 135 3% 272 3% 41 2% 261 3% 174 2% 129 3% T 121 3% T 70 2% 324 3% 285 3% 110 3% 96 2% 63 2% 138 2% 151 3% 31 2% 257 2% 43 2% 245 2% 168 2% 59 1% 150 2% 128 2% 240 2% 237 2% 209 3% U 149 2% 100 2% 66 2% 128 2% 155 3% N 129 2% 68 3% S 36 2% 210 2% 118 2% 45 3% Q 32 2% 234 2% 76 2% 117 4% KL 55 2% 26 2% 231 2% 41 2% 216 2% 160 2% 148 2% O 131 2% 99 2% 35 3% 212 2% 51 2% 196 2% 165 2% 82 2% 102 2% 22 2% 212 2% 34 2% 199 2% 158 2% 75 2% 40 3% Q 30 2% 184 2% 57 3% S 46 2% 168 2% 142 2% 82 2% 190 2% 174 2% 125 2% 95 2% T 91 2% T 71 2% T 45 1% 83 2% 91 2% 70 2% 123 2% 124 2% 100 2% 81 2% 66 2% 84 2% 95 2% 52 2% 105 2% 129 2% 79 2% 90 2% 64 2% 89 3% FG 38 1% 103 2% 122 2% 75 2% 78 2% 72 2% 108 2% 117 2% 102 2% 118 2% 80 2% 45 1% 107 2% 113 2% 74 2% H 44 1% 22 1% 76 1% 35 1% 109 2% 93 2% 60 1% 126 2% I 72 1% 60 1% 22 1% 34 1% 27 1% 53 1% 40 1% 22 1% 62 1% 61 1% 95 2% M 107 2% LM 71 2% LM 41 1% 54 1% 28 1% 71 1% 79 1% N 52 1% 41 1% L 22 1% 68 1% 49 1% 39 1% 56 1% 64 2% 69 1% 101 2% GH 103 2% GH 57 1% GH 59 1% GH 45 1% 74 2% 46 1% 25 1% 54 1% 63 1% 39 1% 37 1% 37 1% 15 1% 44 1% 52 1% 32 1% 42 1% 6 * 40 1% H 28 1% 23 * 12 * 23 * 37 1% 30 1% 22 * 9 * 27 * 32 1% L 18 * 20 1% 23 1% 44 1% I 27 * 16 * 6 * 18 * 19 1% 34 1% 19 * 8375 300% 12384 300% 14159 300% 9008 300% 16910 300% 19090 300% 13474 300% 12804 300% 9722 300% 18411 300% 17589 300% 40 1% 317 7% 401 7% 252 4% 123 2% 423 10% 923 9% 319 7% 280 5% 147 3% 984 10% 745 7% R 636 6% 214 5% M 156 4% 96 3% FG 33 1% 296 15% S 200 10% 113 6% 194 4% 64 2% 1051 10% 784 7% P 677 6% 278 4% 112 2% F 92 2% H 103 2% 1041 10% 74 6% 249 4% 150 3% LM 129 3% M 102 2% L 141 3% LM 92 2% 510 12% T 433 10% 178 13% Q 133 10% 878 11% U 902 12% U 761 10% 435 7% 245 4% 126 2% 1073 11% 383 9% 286 5% 38 1% 238 12% 647 8% U 539 7% 292 5% 135 3% 1166 11% 631 8% 188 6% KL 278 9% KL 124 4% 207 3% I 177 3% 540 13% 810 11% 305 15% 1306 17% 771 8% 135 3% 192 3% 883 11% 211 10% 1250 13% R 1109 11% 312 15% 856 9% 122 3% 129 2% 1100 14% 885 21% T 803 19% T 609 14% 205 15% 174 9% 183 4% 69 2% 952 22% 848 20% 157 8% 309 5% N 254 4% 57 2% 1641 21% 1682 22% U 1409 18% 831 8% 273 4% 141 3% H 115 2% H 101 2% 5998 4301 1314 31% 919 9% 294 5% 134 3% 12149 7699 2264 29% 95 7% 146 5% 206 4% J 150 3% 3281 2034 536 26% Employment Status Total Non T U 114 9% 130 4% 169 4% H 110 2% 70 2% 631 19% 16089 10659 3228 30% P 2312 22% 187 4% 162 4% GH 137 3% H 138 3% H 149 4% GH 118 3% G 69 2% 159 4% Senior Executive/Decision Yes No R S 8307 5863 1808 31% N 1266 22% 249 6% KM 167 4% 126 3% Cairo, Egypt Sigma 151 5% 220 5% 325 7% LM 249 6% LM 168 4% 36 1% 159 4% E 164 4% Cape Town, South Africa Table of Contents 346 5% 76 3% 362 3% 112 2% 399 6% 329 6% 132 3% E 86 2% 366 3% 141 2% B 121 2% 374 7% 126 4% 150 3% Mecca, Saudi Arabia 247 2% 208 7% 257 5% H 204 4% 140 3% Sao Paulo, Brazil 233 2% 296 6% 390 9% LM 300 7% 290 7% GH 226 5% G 171 4% 80 3% 153 3% Auckland, New Zealand 466 7% 150 4% CE 116 3% 166 3% Helsinki, Finland 392 7% 228 4% J 213 4% J 172 3% 383 3% 154 3% A 106 2% 582 9% I 473 7% 145 5% FG 86 3% Kuala Lumpur, Malaysia 131 2% 432 8% 472 8% 101 2% 163 3% 103 2% 234 8% 265 9% F 171 6% 205 4% 172 3% 142 2% 407 9% 391 8% F 318 7% 97 3% 226 4% B 217 4% B 181 3% 257 2% 337 8% 513 11% LM 449 10% LM 309 7% 242 4% 398 3% 272 2% 539 8% 643 10% 263 4% Seoul, South Korea Copenhagen, Denmark 680 12% J 541 10% 246 4% 164 4% C 131 3% Mexico City, Mexico 677 11% 206 4% 169 3% 170 3% A 125 2% 634 11% 201 4% F 199 4% H 203 4% H 147 3% 241 4% 118 2% 384 13% F 396 13% FG 266 9% 166 4% 227 4% 154 3% 705 11% 140 3% 468 4% 288 2% 615 11% 608 14% KM 530 12% KM 455 11% 134 5% CD 134 5% C 104 4% Brussels, Belgium 278 2% 313 10% 520 12% M 487 11% M 465 10% 121 4% 138 4% Jakarta, Indonesia 738 12% 116 4% 197 4% Rome, Italy 685 12% 151 5% FG 145 5% F 97 3% 224 4% 170 3% DE 158 3% DE 138 3% E 153 3% DE 95 2% 599 13% 794 19% M 815 19% K 631 15% 198 4% 235 4% 151 3% 966 22% LM 692 15% 810 14% 1282 20% I 1179 19% I 900 14% 165 4% 245 4% 302 3% 974 23% M 904 21% 1292 20% 164 4% 252 4% Madrid, Spain 987 22% M 899 20% 1207 21% 87 3% 469 4% 184 3% 2058 1341 350 26% 208 4% 487 4% 142 2% 9840 6137 1770 29% 205 5% H 192 5% Amsterdam, The Netherlands 194 3% B 151 3% 6366 3241 966 30% 165 6% CD 101 4% Bangkok, Thailand 341 3% 6362 4268 1304 31% 157 5% F 118 4% 253 5% E 251 5% E 203 4% 336 3% 5419 4491 1308 29% 9128 6363 1994 31% I 1386 22% 153 5% 264 4% Rio de Janeiro, Brazil Business Owner Yes No P Q 206 4% 213 4% Oslo, Norway 363 9% GH 267 6% Chief Income Earner Yes No N O 207 4% 496 4% 194 4% E 159 3% D 163 3% 281 7% High M 171 4% 510 4% 175 3% 194 7% 272 7% 456 11% GH 359 9% Education Medium L 174 4% Boston, United States 152 3% 930 17% 555 12% F 547 12% F 450 10% Low K 125 4% Istanbul, Turkey 186 3% 569 19% F 457 15% F 300 10% 360 9% 907 22% GH 662 16% Marital Status Married Other I J 139 5% C 108 4% 294 5% A 297 5% A 232 4% 210 4% B 158 3% 1238 22% J 1012 18% 307 11% 242 9% CD 176 6% C 120 4% 535 4% 751 25% FG 493 16% 600 13% H 510 11% 263 7% C 225 6% 537 4% 9019 5637 1584 28% 494 12% H 483 12% 258 9% C 178 6% Guangzhou, China 4801 3003 997 33% FG 609 20% 547 13% 328 8% C 246 6% Mumbai, India 7409 4720 1421 30% F 1001 21% 448 16% CD 307 11% 545 20% CD 364 13% 332 12% C 204 7% 173 4% High H 995 21% F 877 19% H 849 18% F 688 15% 472 12% C 435 11% C 357 9% E 299 8% 194 5% C 206 5% CE 182 5% Household Income Medium G 34 3% Q 7 1% 21 2% Q 27 2% Q 16 1% 13 1% Q 11 1% Q 4024 300% 123 3% T 97 2% 167 2% 36 2% 166 2% 111 1% 125 1% P 102 1% 15 1% 116 1% 60 1% 23 1% 99 1% 78 1% 90 1% 32 2% S 18 1% 85 1% 77 1% 40 1% 77 1% 53 1% 43 1% 54 1% 16 1% 51 1% 49 1% 18 * 43 * 16 1% S 6103 300% 38 * 40 1% 14 * 29897 300% 23097 300% 12903 300% 79 1% 31976 300% Cities Question GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D/E/F/G/H/I/J/K/L/M/N/O/P/Q/R/S/T/U/V/W/X Minimum Base: 30 (**), Small Base: 100 (*) Total Argentina A Australia B Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 18147 12000 3578 30% 505 1006 500 500 153 177 31% 35% CGJKLMRTW CGJKLMPQRT UW Abu Dhabi, United Arab Emirates 2593 22% 110 139 22% 28% FNOPQTVX ACEFGHJLNO PQTVWX Hong Kong, China 2530 21% Tokyo, Japan 2294 19% 107 21% GKMNR 134 27% CDGHJKMNO QRW Belgium C Brazil D Canada E China F 505 500 99 20% R 1007 1010 1011 500 500 500 179 205 231 36% 41% 46% CGJKLMPQRT ABCDGHIJKL ABCDGHIJKL UW MOPQRTUV MOPQRSTUV W W 111 125 108 4 22% 25% 22% 1% FNOPQTVX FGLNOPQTVX FNOPQTVX 80 16% GNR 139 82 70 28% 16% 14% BCEFGHIJKL GKRT GKR MPQRSTUVW X 48 100 97 10% 20% 19% T ADEFLNORT ADFLNOTWX WX 91 18% GNR 141 227 28% 45% ACDGHJKMN ABCDEGHIJKL OQRUW MNOPQRSTU VWX 122 108 55 24% 22% 11% BCFGHJKLMP BCFGHJKPQR G QRSTUVW T London, United Kingdom 2109 18% Beijing, China 1709 14% 63 13% GN 109 22% ACDEGHIKLM NOPQRUWX 43 9% N 53 11% GN Zurich, Switzerland 1423 12% 44 9% DFKLRT 43 9% DFKLRT 104 21% ABDEFIKLNO QRSTUVWX 26 5% LT 50 10% DFKLRT Berlin, Germany 1320 11% 47 9% DKLRT 35 7% LRT 41 8% LRT 30 6% L 46 9% DKLRT Shanghai, China 1311 11% 46 9% GKNS 64 13% GJKNOPSX 51 10% GKNSX 53 11% GKNOSX 52 10% GKNSX Singapore, Singapore 1219 10% 10 2% 26 5% AD 13 3% 29 6% AD Los Angeles, United States 1184 10% 98 20% ACDEFGHIJM NOPQRSTUW X 77 34 15% 7% BCEGHIJKLM V PQRSTUV 41 8% V 65 13% BCEGHIKLMP RSUV 43 9% IMV Washington, United States 1014 8% 60 12% BEGHJKMNP RTUV 43 9% M 50 10% BEGHKMPRT V 33 7% 63 13% BEGHJKMNP RTUV Sydney, Australia 945 8% 18 4% 30 6% D 24 5% Paris, France 858 7% 119 65 16 24% 13% 3% ACDEFHIJKL ADEFHIJLOP MNOPQRSTU QRTUVWX VWX 17 55 47 3% 11% 9% ABEHIJLMPQ ABEHIJLMPST STUVWX UVWX Toronto, Canada 773 6% 34 7% Osaka, Japan 675 6% 582 5% 37 7% BCGHIJLMQR UVW 18 4% 14 3% Moscow, Russia 548 5% 7 1% 5 1% 8 2% Guangzhou, China 537 4% 14 3% GN 25 5% EGHIJMNSX 15 3% GN Mumbai, India 535 4% 8 2% 22 4% ADFGJLNQU W 14 3% G Stockholm, Sweden 532 4% 11 2% L 15 3% KL Boston, United States 510 4% 17 3% Istanbul, Turkey 496 4% 45 9% BEFGHIJKLM NPRSTUVW 11 2% CEFGKO 46 9% ABDEFHIJKL MOPQRSTU W 29 6% GHIJLMRSU 4 1% 1 * Bangkok, Thailand 487 4% 10 2% 17 3% DFGIR 12 2% FG Amsterdam, The Netherlands 469 4% 15 3% 11 2% Brussels, Belgium 468 4% 5 1% 8 2% L 39 8% ABDEFIKLMN ORSTUX 90 18% ABDEFGHIJKL MNOPQRSTU VWX 4 1% Seoul, South Korea 398 3% 7 1% 14 3% CGMP Kuala Lumpur, Malaysia 383 3% 11 2% GX 21 4% DEGHMOQW X 12 2% DGX Sao Paulo, Brazil 366 3% 2 * 11 2% BLPR 2 * 8 2% N 6 1% 35 7% ABDEFHIJKL MNOQRSTU WX 12 2% BLNR Mecca, Saudi Arabia 362 3% 48 10% BCEFGHIJKL MNOPQRSTU VWX 5 1% Oslo, Norway 341 3% 3 1% Rio de Janeiro, Brazil 336 3% Madrid, Spain 302 3% 47 9% BCEFGHIJKL MNPQRSTUV WX 29 6% BCEFGHIJKLN PQRSTVX Rome, Italy 288 2% Jakarta, Indonesia Mexico City, Mexico * * 3 1% 12 2% BFLS 19 4% BCILOUV 6 1% 8 2% 278 2% 6 1% 6 1% 3 1% 272 2% 17 3% BFGHILMNQS T 1 * 7 1% N Copenhagen, Denmark 257 2% 3 1% 11 2% ALS 24 5% ABDEFHIJKLO QRSTUW Auckland, New Zealand 247 2% 9 2% U Helsinki, Finland 233 2% 3 1% 25 20 5% 4% ADEFHIJLMN DEHLMPQRU OPQRUVWX VW 2 28 * 6% ABDEFHIKLM OPRSUWX Cape Town, South Africa 225 2% 4 1% B ‐ ‐ 10 2% BINO Cairo, Egypt 220 2% 23 5% BCDEFGHIJKL MNPSTUVX 4 1% 1 * Buenos Aires, Argentina 202 2% 67 13% BCDEFGHIJKL MNOPQRSTU VWX 7 1% BKLNSX 1 * 4 1% * * 3 1% 2 * 11 2% ABDEGKLNRS W Casablanca, Morocco 132 1% Warsaw, Poland 123 1% * * Tel Aviv, Israel 117 1% 5 1% 2 * 5 1% Budapest, Hungary 96 1% 4 1% E 4 1% ELS 5 1% ELS Tehran, Iran 67 1% 4 1% D 5 1% CDENOS ‐ ‐ Karachi, Pakistan 54 * 2 * 2 * 3 1% 36000 300% 1500 300% 1500 300% 1500 300% Table of Contents 78 16% ADLOTW 57 11% T 88 93 18% 19% ACDGHKLMN CDGHKLMNR R Hungary J India K Indonesia L Italy M Japan N Mexico O Poland P Russia Q 1010 500 124 25% CR 1005 1004 500 500 174 183 35% 37% CGJKLMPQRT ACGJKLMOP UW QRTUW 508 500 105 21% R 1002 500 114 23% R 504 500 121 24% R 1012 500 122 24% R 504 500 152 30% CJKRTW 504 500 123 25% R 501 500 135 27% CJRW 91 18% FNQTX 115 129 23% 26% FGNOPQTVX EFGJLNOPQT VWX 1008 500 224 45% ABCDGHIJKL MOPQRSTUV W 12 2% Germany H Great Britain I 69 14% FNT 73 15% FNT 59 12% FNT 12 2% 100 20% GNR 125 25% CDGHKMNQ RW 89 18% GNR 102 323 151 78 20% 65% 30% 16% BCFGHJKPRT ABCDEFGHIJK BCEFGHIJKL GKRT LMOPQRSTU MPQRSTUVW VWX X 91 66 46 102 18% 13% 9% 20% ADFLNOTWX DT T ADEFLNORT WX 82 16% GKRT 105 21% FNOPQTVX 134 27% EFGJLNOPQT VWX 93 19% FNQTX 173 35% ABCDEFGHIJK LNOPQTVWX 39 8% N 99 20% GKMNR 127 25% CDGHJKMNQ RW 102 20% GKMNR 75 15% GNR 148 30% ACDGHJKMN OQRUVW 79 16% GNR 33 7% 78 16% GKRT 105 21% BCFGHJKPQR T 66 13% GR 49 10% G 89 18% FGJKRT 145 115 199 87 101 29% 23% 40% 17% 20% ABCDEFHJKL ADEFJLMNO ABCDEFGHJK ADFLNOTW ADEFLNORT MNOPQRTU QRTUWX LMNOPQRST WX WX UVWX 32 56 77 86 56 6% 11% 15% 17% 11% N GN CDGHKMN CDGHKLMNR GN 55 11% T 60 12% GN 23 5% L 124 95 74 150 19 7 25% 19% 15% 30% 4% 1% ABDEFHIKLN ABDEFIKLNO ABDEFKLNOR ABCDEFGHIK L OQRSTUVWX QRSTUVWX STWX LMNOPQRST UVWX 47 67 122 58 76 27 16 9% 13% 24% 12% 15% 5% 3% KLRT ABCDEKLNOR ABCDEFGIJKL BDKLNORSTX ABCDEFKLNO STX MNOQRSTUV RSTX WX 166 19 50 60 44 30 53 33% 4% 10% 12% 9% 6% 11% ABCDEGHIJKL N GKNSX GJKNOPSX GNS GN GKNSX MNOPQRSTU VWX 54 21 52 48 32 139 221 11% 4% 10% 10% 6% 28% 44% ACDEGORUW A ACDEGJOQR ACDEGJORU ADU ABCDEFGHIJ ABCDEFGHIJK X UWX WX MNOPQRSTU MNOPQRSTU VWX VWX 77 39 38 27 48 47 46 15% 8% 8% 5% 10% 9% 9% BCEGHIJKLM IV V IMRV IMRV IMV PRSTUV 28 6% 116 23% ACDEFHIJKL MNOPQRSTU VWX 28 21 68 106 6% 4% 14% 21% ABEHIJKLMP ABCDEFHIJKL QRSTUVWX MNOPQRSTU VWX 29 18 58 21 158 21 102 6% 4% 12% 4% 32% 4% 20% HLRSV ABDFHIJKLM L ABCDFGHIJKL ABCDFHIJKL NPQRSTUVW MNOPQRSTU MNOPQRSTU X VWX VWX 36 36 24 40 16 15 10 7% 7% 5% 8% 3% 3% 2% EFGHJKPQRT EFGHJKPQRS GHJR CEFGHIJKMP H VW TVW QRSTVWX Chicago, United States Sigma 49 10% T France G Saudi Arabia South Africa South Korea R S T 505 500 33 7% 35 7% 90 18% ADFLNOTW 71 14% DT 6 1% 66 13% GN 72 14% CDGN 78 16% CDGHKN 59 12% GN 119 24% ABDEFHIKLN OQRSTUVWX 55 11% DFKLRST 40 8% KLRT 104 21% ABDEFIKLNO QRSTUVWX 59 12% DFKLRST 14 3% 81 16% ABCDEFIKLN ORSTX 36 7% LRT 36 7% LRT 67 13% AEGHJKNOPR SX 9 2% 34 7% N 110 83 22% 17% ABCDEFGIJKL ABCDEFIKLN MNOQRSTUV ORSTX X 37 63 7% 13% GN GKNOPSX 30 6% V 27 5% 21 4% 59 108 12% 22% BEGHIMRSUV ABCDEGHIJKL MNPQRSTUV W 37 57 7% 11% BEGHKMPRT V 507 500 118 24% R Spain U Sweden V Turkey W United States X 1015 500 144 29% CJKMRTW 502 500 160 32% CGJKLMPRT W 508 500 103 21% R 67 13% FNT 101 20% FNOPQTVX 1001 500 211 42% ABCDGHIJKL MOPQRTUV W 67 13% FNT 338 156 18 196 68% 31% 4% 39% ABCDEFGHIJK ACDEFGHIJLN F ABCDEFGHIJK LMNOPQSTU OPQTVWX LMNOPQSTV VWX WX 26 137 151 118 5% 27% 30% 24% N ACDGHJKMN ACDGHIJKMN CDGKMNQR OQRW OQRUVWX W 60 12% GN 41 51 8% 10% ADEGORUW ACDEGJORU WX 503 500 187 37% ACGJKLMPQR TUW 96 19% FGJKRT 50 10% G 91 18% FGJKRT 110 22% GKMNR 89 18% GNR 124 25% CDGHKMNQ RW 86 17% GKRT 93 19% FGJKRT 113 23% BCFGHJKLPQ RTU 153 23 90 123 31% 5% 18% 25% ABCDEFHJKL ADFLNOTWX ADEFJLMNOR MNOPQRTU TUWX WX 118 100 86 97 24% 20% 17% 19% ACDEGHIJKL ACDGHIKLM ACDGHKLMN ACDGHKLMN MNOPQRUW NOPRX R R X 34 14 61 60 7% 3% 12% 12% KLRT BDFKLORST DFKLRST 18 4% 39 8% LRT 44 9% GNS 25 5% N 19 4% 119 24% ABCDEGHIJKL MNOPQRSUV WX 44 73 9% 15% ACDGORUW ACDEGHIJMN OPQRSUWX 19 4% 12 2% 69 14% ADOT 72 14% CDGHKN 54 11% DFKLRST 52 10% DFKLRST 84 77 88 17% 15% 18% ABCDEFGIKL ABCDEKLNOR ABCDEFGIKL NORSTX STX NORSTX 37 7% LRT 58 12% GKNOPSX 78 16% AEGHJKNOPR SX 57 11% GKNOPSX 33 7% GN 20 4% A 80 16% ACDEGHIJMN OPQRSUWX 24 5% A 29 6% AD 56 11% BGHIMRUV 41 8% ADGORUW 35 7% ADGU 19 4% 44 9% IV 53 11% BIMRUV 28 6% 39 8% V 47 9% IMRV 36 7% V 14 3% 32 6% 48 10% GHM 29 6% 53 11% BEGHMPRTV 34 7% 39 8% M 28 6% 23 5% 21 4% 17 3% 54 11% ADEFHIJOPQ RTUVX 34 7% ADR 22 4% 17 3% 28 6% 31 6% B 40 8% BEIV 24 5% 23 5% 29 6% B 17 3% 27 5% 27 5% 15 3% 16 3% 10 2% 11 2% 30 6% HLPRSV 22 4% HLS 10 2% 30 6% BHLPQRSV 32 6% BDHILMPQRS V 89 18% BCDEGHIJKL MNPQRSTUV W 48 72 10% 14% GHMR BCDEGHIJKL MNPQRSTUV W 37 32 7% 6% ADHOQRUV ADR 31 6% 52 10% BEGHJKMNP RTV 36 7% 37 7% 42 8% GM 23 5% 34 7% ADRUV 32 6% D 51 10% ADEFHIJOPQ RTUVX 36 7% ADOQRUV 30 6% B 21 4% 26 5% 43 9% BEHIJMPSTU VWX 30 6% B 26 5% 13 3% 19 4% 22 4% LS 28 6% HLPRSV 10 2% 20 4% L 8 2% 25 5% EGHJKRV 8 2% 14 3% 34 7% EFGHJKPQRT VW 25 5% EGHJKRV 17 3% 28 6% EGHJKPQRV W 21 4% GIRUW 13 3% 13 3% 34 7% BCGHIJLMQR UVW 18 4% 13 3% 11 2% 71 14% ABCDEFGHIJK LMNPQRSTU VW 6 1% 57 49 11% 10% ADEFHIJLOP ADEFHIJOPQ QRTUVWX RUVX 19 4% 45 47 9% 9% ABEHIJLMPST BEIJMSTUVW UVWX X 31 6% BHILPQRSV 46 9% BDFHIJKLMP QRSUV 181 34 15 16 8 21 19 31 11 36% 7% 3% 3% 2% 4% 4% 6% 2% ABCDEFGHIJK EFGHJKPQRV GHJR HJ EFGHJKPQRT LMOPQRSTU W VW VWX 25 54 38 15 8 22 32 11 11 5% 11% 8% 3% 2% 4% 6% 2% 2% GIJMRUVW BCDFGHIJKL BCFGHIJLMQ RU BCGIJLMQRU MNQRSTUV RSUVW VW W 9 7 14 4 37 8 76 9 4 28 3 15 50 141 5 4 12 25 10 2% 1% 3% 1% 7% 2% 15% 2% 1% 6% 1% 3% 10% 28% 1% 1% 2% 5% 2% GN GN ABCDEFGIKL N ABCDEFGHIK GN ABCDEGIKLN BGLNS ABCDEFGIKL ABCDEFGHIJK GNS ABCDEGIKLN NORSTUVX LMNOPRSTU RSTVX MNORSTUVX LMNOPRSTU RSTVX VX VWX 22 11 68 3 12 15 13 16 58 12 2 22 31 19 17 12 89 17 12 4% 2% 14% 1% 2% 3% 3% 3% 12% 2% * 4% 6% 4% 3% 2% 18% 3% 2% EGHMN GN ABCDEGHIJK GN GN GN GN ABCDEGHIJK GN GN ACEGHIJKMN GN GN GN ABCDEGHIJKL GN GN MNOPQRSUV MNOPQRSUV SUVWX MNOPQRSUV WX WX WX 9 20 6 4 15 23 7 180 10 17 6 16 18 9 17 36 45 7 25 2% 4% 1% 1% 3% 5% 1% 36% 2% 3% 1% 3% 4% 2% 3% 7% 9% 1% 5% ADFGJLNQU GNUW ADFGJLNQU ABCDEFGHIJL GJNUW GN FGJNUW GN ACDEFGHIJL ABCDEFGHIJL ADFGJLNQU W WX MNOPQRSTU MNOPQRUW MNOPQRUW W VWX X X 9 23 6 42 19 17 25 6 1 17 41 12 28 25 11 12 9 21 88 2% 5% 1% 8% 4% 3% 5% 1% * 3% 8% 2% 6% 5% 2% 2% 2% 4% 18% L ADFKLT ABDEFHIJKL DFKLT DKL ADFKLRST L DFKL ABDEFHIJKL L ABDFKLORST ADFKLRT L L L DFKLT ABCDEFGHIJK MOPQRSTU MOQRSTUW LMNOPQRST W UWX 37 22 22 13 16 11 12 24 10 14 18 38 18 30 7 13 27 15 15 7% 4% 4% 3% 3% 2% 2% 5% 2% 3% 4% 8% 4% 6% 1% 3% 5% 3% 3% BEGHIJKLMN GIJLMR GIJLMRSU R BGHIJLMNPR GHIJLMRSU GHIJLMRSU PRSUVW SUVW W 30 3 1 1 15 5 33 3 7 10 7 1 6 35 126 8 7 6 17 6% 1% * * 3% 1% 7% 1% 1% 2% 1% * 1% 7% 25% 2% 1% 1% 3% ABCEFGHIKL BCEFGIKLNO ABCEFGHIKL CG BCEFGIKO CG G ABCEFGHIKL ABCDEFGHIJK CGO CG G BCEFGIKOU MNOPSTUX PTUX MNOPSTUX MNOPSTUX LMNOPQSTU VX 8 13 2 4 18 9 26 45 27 18 20 10 19 25 6 45 68 14 44 2% 3% * 1% 4% 2% 5% 9% 5% 4% 4% 2% 4% 5% 1% 9% 14% 3% 9% FG DFGIR ACDEFGIORU ABCDEFGHIJL ACDEFGIORU DFGIR DFGIR DFGIR ADEFGIORW ABCDEFGHIJL ABCDEFGHIJK FG ABCDEFGHIM W MNOPQRUW W MNOPQRUW LMNOPQRSU NOPRUWX X X WX 13 16 9 30 32 8 34 11 19 22 15 9 40 29 8 8 7 21 28 3% 3% 2% 6% 6% 2% 7% 2% 4% 4% 3% 2% 8% 6% 2% 2% 1% 4% 6% IT ABDEFIKNOR ABDEFIKLMN ABDEFIKLMN IST BDFIKORST ABDEFIKLMN BDEFIKNORS BIKORST BDFIKORST STX ORSTUX ORSTUX ORSTUX TX 4 9 10 63 35 20 29 7 1 21 7 3 32 16 6 9 11 29 38 1% 2% 2% 13% 7% 4% 6% 1% * 4% 1% 1% 6% 3% 1% 2% 2% 6% 8% L L ABDEFHIJKL ABDEFIKLMN ABDEKLNORS ABDEFKLNOR L ABDEKLNORS L ABDEFIKLNO ADKLNOX L DL ABDEFKLNOQ ABDEFIKLNO MNOPQRSTU OQRSTWX X STWX TX QRSTWX RSTWX QRSTWX VWX 8 9 31 3 17 7 15 10 40 6 24 12 4 14 7 9 105 11 9 2% 2% 6% 1% 3% 1% 3% 2% 8% 1% 5% 2% 1% 3% 1% 2% 21% 2% 2% G ABCDEGIKM ACDEGIKMPR CGMP G ABCDEGHIJK ACDEGIKMPR G CGP ABCDEFGHIJK CGP OPQRSUVX MNOPQRSUV SUVX LMNOPQRSU WX VWX 4 12 9 2 11 13 15 41 45 6 17 3 11 7 71 14 14 15 19 1% 2% 2% * 2% 3% 3% 8% 9% 1% 3% 1% 2% 1% 14% 3% 3% 3% 4% DGOX DGX DGMOX DGMOX ABCDEFGHIJ ABCDEFGHIJ DGMOQWX DGX ABCDEFGHIJK DGOX DGOX DGMOWX DGMOWX MNOPQSTUV MNOPQSTUV LMNOPQSTU WX WX VWX 143 8 4 7 8 10 4 7 ‐ 23 4 9 3 7 * 5 24 20 3 29% 2% 1% 1% 2% 2% 1% 1% ‐ 5% 1% 2% 1% 1% * 1% 5% 4% 1% ABCEFGHIJKL BLR BLR BLR BLNPR L BLR BCEFGHIJKLN L BLR LR L BCEFGHIJKLN BEFGHIJKLNP MNOPQRSTU OPQRSVWX OPQRSVWX QRSVWX VWX 4 4 7 2 4 6 4 11 30 3 1 3 4 2 210 4 9 10 4 1% 1% 1% * 1% 1% 1% 2% 6% 1% * 1% 1% * 42% 1% 2% 2% 1% GN BDEGHJMNO ABCDEFGHIJK ABCDEFGHIJK BGN BDGHMNQ PQX MNOPQSTUV LMNOPQSTU X VWX 3 10 8 48 19 9 12 2 1 16 17 4 41 17 7 2 8 11 37 1% 2% 2% 10% 4% 2% 2% * * 3% 3% 1% 8% 3% 1% * 2% 2% 7% ADKLS ABDEFHIJKL ABDEIKLORST ADKLS ADKLS ABDKLOS ABDEIKLORST ABDEFHIJKL ABDKLOS KL ADKLS ABDEFHIJKL MNOQRSTU MNOQRSTU MNOQRSTU WX WX WX 54 8 4 18 8 16 6 8 1 26 4 30 6 16 1 7 17 19 11 11% 2% 1% 4% 2% 3% 1% 2% * 5% 1% 6% 1% 3% * 1% 3% 4% 2% BCEFGHIJKL BLR BEFHJKLNPRS BLR BEFHJKLNPRS B BLR BCEFHIJKLNP B BCEFHIJKLNP B BFJKLNPRW B BEFJKLNPRW BEFHJKLNPRS BLR MNOPQRSTU W W RSVWX RSVWX W VWX 29 4 1 14 12 8 8 10 2 17 5 49 9 7 12 3 5 30 7 6% 1% * 3% 2% 2% 2% 2% * 3% 1% 10% 2% 1% 2% 1% 1% 6% 1% BCEFGHIJKL BEFLNST BEFLNS FL BEFLS BEFIJLNQSTX BCDEFGHIJKL FL BFL BCEFGHIJKL MNPQRSTVW MNPQRSTUV MNPQRSTVW X WX X 16 12 10 12 11 9 12 14 5 14 24 3 13 12 22 10 11 6 1 3% 2% 2% 2% 2% 2% 2% 3% 1% 3% 5% 1% 3% 2% 4% 2% 2% 1% * BLOUV OUV OUV OV OV BLOUV BLOUV BCEFGHIJKL OV OV BCILOUV V V MOPQSTUV 3 6 1 2 2 4 1 10 134 6 6 7 7 3 20 6 28 7 2 1% 1% * * * 1% * 2% 27% 1% 1% 1% 1% 1% 4% 1% 6% 1% * GJ GJ GJ ABCDEFGHIJ ABCDEFGHIJK GJ GJ CDFGHIJQVX ABCDEFGHIJK MNOPQSUVX MNOPQSUV MNOPQRSTU VWX WX 13 13 2 5 7 3 10 13 3 6 * 98 7 5 6 3 6 11 9 3% 3% * 1% 1% 1% 2% 3% 1% 1% * 20% 1% 1% 1% 1% 1% 2% 2% BFGILMNQS BFGHILMNQS N BN BINS BFGHILMNQS N ABCDEFGHIJK N N N N BILNS BN LMNPQRSTU VWX 6 10 6 35 12 8 7 6 2 15 15 7 16 6 5 4 11 7 15 1% 2% 1% 7% 2% 2% 1% 1% * 3% 3% 1% 3% 1% 1% 1% 2% 1% 3% AL ABDEFHIJKL ALS L ADIJKLQRSU ADIJKLQRSU ADKLQRSU AL ALS MNOPQRSTU VWX 4 9 7 19 9 12 10 15 4 7 14 9 4 8 4 14 15 2 5 1% 2% 1% 4% 2% 2% 2% 3% 1% 1% 3% 2% 1% 2% 1% 3% 3% * 1% U ADEFHLMPQ U DLPU U DLMPRU U DLPRU U U DLPU DLPRU RUVW 3 8 * 33 9 4 15 5 ‐ 7 19 2 11 19 * ‐ 15 15 19 1% 2% * 7% 2% 1% 3% 1% ‐ 1% 4% * 2% 4% * ‐ 3% 3% 4% BDFLORS ABDEFHIJKL BDFILORS LS ABDFIKLORS LRS BFLRS ABDEFHIKLM BDFILORS ABDEFHIKLM ABDFIKLORS ABDFIKLMOR ABDFIKLMOR MNOPQRSTU ORSWX ORSWX SX S WX 7 5 4 4 16 3 9 22 6 11 * 2 7 11 5 53 13 7 9 1% 1% 1% 1% 3% 1% 2% 4% 1% 2% * * 1% 2% 1% 11% 3% 1% 2% BN BN BN ABDEFGILNO BN BN ABCDEFGIJL BN BEGINO BN BINO ABCDEFGHIJK BEGINO BN BN PRUX MNOPQRUVX LMNOPQRTU VWX 6 4 7 3 3 2 10 7 4 7 1 16 6 12 69 3 10 1 3 1% 1% 1% 1% 1% * 2% 1% 1% 1% * 3% 1% 2% 14% 1% 2% * 1% CNU CGHINU CINU CINU BCEGHILNSU U BCEGHINSU ABCDEFGHIJK CGHINU VX LMNOPQSTU VWX 29 3 4 4 9 2 6 2 1 11 * 20 3 6 2 3 5 8 2 6% 1% 1% 1% 2% * 1% * * 2% * 4% 1% 1% * 1% 1% 2% * BCEFGHIJKL N BEGIKLNPR BN BEGIKLNPRSV BCEFGIJKLNP N N BEIKLN MNPQRSTUV WX QRSTVWX WX 7 4 2 7 2 3 2 1 1 6 1 6 5 8 32 ‐ 7 11 7 1% 1% * 1% * 1% * * * 1% * 1% 1% 2% 6% ‐ 1% 2% 1% BHKLNSX S BHKLNSX S BKLNSX S S BHKLNSX ABCDEFGHIJK BHKLNSX BCEFHIJKLNS BS LMNOPQSTU X VWX 1 1 3 2 9 5 15 2 1 5 * 6 23 10 * ‐ 4 7 6 * * 1% * 2% 1% 3% * * 1% * 1% 5% 2% * ‐ 1% 1% 1% ABDEGKLNRS ADENS ABDEFGIKLM DENS NS ABDEFGHIKL ABDEGKLNRS NS ADEGKLNRS W NRSTUW MNOQRSTUV W WX 2 3 7 4 4 3 17 5 1 3 1 4 11 11 3 1 2 3 1 * 1% 1% 1% 1% 1% 3% 1% * 1% * 1% 2% 2% 1% * * 1% * LN BDEGHILMNS BDEGHILMNS N N ABCDEGHIKL TUV TUV MNORSTUV 1 ‐ 1 2 4 3 23 4 ‐ 8 2 * 5 8 1 ‐ 3 1 2 * ‐ * * 1% 1% 5% 1% ‐ 2% * * 1% 2% * ‐ 1% * * ELS EL ABCDEFGHIK ELS DEGLNOSU ELS DEGLNOSU E LMNOPQRST UVWX ‐ 1 3 2 2 1 2 3 1 2 * ‐ 1 5 16 ‐ 4 2 1 ‐ * 1% * * * * 1% * * * ‐ * 1% 3% ‐ 1% * * D D CDNS ABCDEFGHIJK DNS LMNOPQSTU VX 1 2 1 * 2 4 4 4 1 3 1 4 3 2 5 ‐ 5 2 1 * * * * * 1% 1% 1% * 1% * 1% 1% * 1% ‐ 1% * * GS GS GNS 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 300% 34 36 7% 7% BCGHIJLMQR BCGHIJLMQR UVW SUVW 53 11% T 79 16% CDGHKN 59 12% ABCDEFGHIK LMNORSTUV X 15 3% GN 14 3% GN 7 1% 14 3% GN 16 3% KL 32 6% ABDFHIKLMO RSTUW 16 3% 43 9% BEFGHIJKLM NPRSTUVW 8 2% CFGKO 152 30% ABCDEFGHIJK LMNOPQSTU VX 11 2% FG 29 6% ABDEFIKNOR STX 13 3% DLOX 19 4% ACDEGIKMPR 17 3% DFGIR 16 3% IT 5 1% 14 3% CGMP 6 1% 4 1% 7 1% LR 11 2% BJLNPRV 21 4% ABCDEFGHIJK MNOPQSTUV X 13 3% ADKLS 13 3% ABDKLOS 4 1% 5 1% N 12 2% BLNRW 16 3% BEFLNST 8 2% FL 21 4% BCILOUV 17 3% BCILOUV 8 2% GHJX 3 1% 10 2% BINS 17 3% BCFGHILMNP QRST 10 2% AL 16 3% ADIJKLQRSU 8 2% U 13 3% DLPRU 8 2% BFLRS 8 2% BDFLRS 14 3% ABEGINOX 6 1% BN 12 2% BCEGHINSUX 5 1% 3 1% 5 1% N 7 1% BKLNSX 2 * 2 * 7 1% ABDEGKLNRS W 8 2% DLNS 8 2% DEGLNOSU 11 2% BDEGHILMN RSTUV 4 1% ELS 7 1% CDEHILNOPS 4 1% CDNS 2 * 3 1% 1500 300% 1500 300% Cities Question GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best t Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B/C/D/E/F/G Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D/E/F/G Minimum Base: 30 (**), Small Base: 100 (*) Total North A LATAM B Europe C APAC D G‐8 E BRIC F Middle G Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 18147 12000 3578 30% 2593 22% 2530 21% 7551 4000 1378 34% CDG 754 19% DF 711 18% Tokyo, Japan 2294 19% 7065 4500 1235 27% G 1059 24% ABDEF 879 20% EG 709 16% 5539 3500 1120 32% CG 460 13% Hong Kong, China 2016 1500 483 32% CG 304 20% DF 298 20% 3521 2000 660 33% CG 322 16% D 482 24% BCEG 308 15% 1516 1500 324 22% Abu Dhabi, United Arab Emirates London, United Kingdom 2109 18% Beijing, China 1709 14% Zurich, Switzerland 1423 12% Berlin, Germany 1320 11% 2011 1000 416 42% BCDEFG 175 17% D 265 27% BCDEG 221 22% CFG 148 15% B 160 16% BCE 101 10% BDFG 83 8% Shanghai, China 1311 11% 85 8% 133 9% 58 6% B 132 13% CDEG 106 11% CDE 63 6% B 48 5% 249 17% ACDEFG 167 11% CDEG 53 4% Singapore, Singapore 1219 10% Los Angeles, United States 1184 10% Washington, United States 1014 8% Sydney, Australia 945 8% Paris, France 858 7% Toronto, Canada 773 6% Osaka, Japan 675 6% Chicago, United States 582 5% Moscow, Russia 548 5% 190 19% BCDEFG 44 4% G 107 11% BCDEFG 13 1% Guangzhou, China 537 4% 25 2% Mumbai, India 535 4% 34 3% Stockholm, Sweden 532 4% Boston, United States 510 4% Istanbul, Turkey 496 4% 54 5% BDFG 65 7% CDEG 11 1% 413 28% ACDEFG 143 10% 182 12% 110 7% 113 8% 44 3% 122 8% A 96 6% DFG 111 7% ACFG 125 8% CDEFG 32 2% 59 4% AE 34 2% 32 2% Bangkok, Thailand 487 4% 30 3% 119 8% CDEFG 41 3% AD 28 2% Amsterdam, The Netherlands 469 4% 32 3% 36 2% Brussels, Belgium 468 4% 14 1% 11 1% Seoul, South Korea 398 3% 23 2% 26 2% Kuala Lumpur, Malaysia 383 3% 15 2% 18 1% Sao Paulo, Brazil 366 3% Mecca, Saudi Arabia 362 3% 19 2% G 9 1% 200 13% ACDEFG 11 1% Oslo, Norway 341 3% 10 1% Rio de Janeiro, Brazil 336 3% Madrid, Spain 302 3% 23 2% B 20 2% G 13 1% Rome, Italy 288 2% Jakarta, Indonesia 278 2% Mexico City, Mexico 272 2% Copenhagen, Denmark 257 2% Auckland, New Zealand 247 2% Helsinki, Finland 233 2% Cape Town, South Africa 29 3% C 8 1% 1049 23% ABDEFG 610 14% E 890 20% ABDEFG 715 16% ABDEFG 464 10% AEG 360 8% ABG 316 7% 315 7% 388 9% ABF 338 8% A 282 6% DFG 158 4% 147 3% 246 5% AB 132 3% E 130 3% 304 7% BDEFG 142 3% 94 2% A 164 4% B 255 6% ABDEFG 355 8% ABDEFG 77 2% 105 2% ABE 88 2% DG 44 1% 131 9% ACDEFG 107 7% ACDEFG 38 3% 228 5% ABDEFG 123 3% DG 117 3% ADE 86 2% 16 1% 33 1% 30 3% CDEFG 26 3% BDFG 22 2% 128 9% ACDEFG 16 1% 64 1% D 138 3% BDFG 89 2% 8 1% 225 2% 16 2% BG 10 1% Cairo, Egypt 220 2% 9 1% Buenos Aires, Argentina 202 2% 8 1% Casablanca, Morocco 132 1% 5 1% Warsaw, Poland 123 1% Tel Aviv, Israel 117 1% Budapest, Hungary 96 1% 8 1% G 14 1% D 4 * 46 3% ACDEF 116 8% ACDEFG 21 1% AD 7 * Tehran, Iran 67 1% 5 * 4 * 54 1% ABDE 14 * Karachi, Pakistan 54 * 5 * 7 * 36000 300% 3000 300% 4500 300% Sigma Table of Contents 22 1% 12 1% 11 1% 6 * 141 3% ABDFG 75 2% B 37 1% 836 24% BCEG 729 21% CFG 493 14% B 502 14% E 219 6% 264 8% 504 14% ABCEG 670 19% ABCEFG 364 10% CG 295 8% C 334 10% ABFG 258 7% A 153 4% 316 9% ACEFG 162 5% CG 189 5% AB 278 8% ABCEFG 278 8% ABCEG 103 3% 147 4% CG 63 2% 203 6% ABCEFG 101 3% 59 2% B 237 7% ABCEFG 154 4% ABCEF 48 1% 61 2% ABCE 59 2% B 51 1% 34 1% 83 2% 187 5% ABCEFG 31 1% 58 2% 87 2% B 61 2% BG 55 2% 944 24% CDFG 854 21% ABDFG 470 12% 627 16% ABDFG 531 13% ABDFG 353 9% 304 8% ABG 377 9% C 329 8% C 362 9% ABFG 308 8% A 391 10% BCDFG 310 8% ACFG 206 5% CG 234 6% AB 89 2% 107 3% 216 5% BDFG 167 4% CG 84 2% A 124 3% B 169 4% BDFG 174 4% ABDFG 95 2% C 71 2% 78 2% DG 28 1% 595 40% ABCDEF 252 17% 223 15% 297 15% B 280 14% E 128 6% 276 18% ABDF 256 17% BCDEF 102 7% 187 9% D 312 16% ABCEG 241 12% ABCEG 242 12% CEG 198 10% CE 111 6% B 189 9% ACDEG 86 4% 145 10% D 126 8% 85 4% 46 3% 87 6% B 123 8% 130 9% 108 7% B 91 6% 51 3% 103 5% CG 173 9% ABCDEG 126 6% ABCEG 204 10% ABCDEG 46 2% 60 4% BCE 40 3% 112 6% CDEG 69 3% ACDE 79 4% B 61 3% 286 19% ABCDEF 62 4% B 45 3% 37 2% B 62 3% BC 61 3% ABE 160 8% ACDEG 24 1% 41 3% 68 5% AB 44 3% 36 2% 29 2% B 35 2% 91 6% ABCDEF 12 1% 236 16% ABCDEF 22 1% B 13 1% 149 4% ABDFG 109 3% DG 76 2% D 111 3% C 30 1% 30 1% B 82 4% ACDEG 47 2% AD 51 3% 55 1% D 116 3% BDFG 91 2% 33 2% D 24 1% 34 2% 26 2% 107 3% ABDFG 55 1% 8 1% 17 1% 32 2% D 53 4% CD 34 2% ABCEF 19 1% 19 1% 20 1% 40 1% D 32 1% 27 1% BG 43 2% ABE 31 2% CE 42 2% ACDEG 18 1% 22 1% G 29 1% 39 1% G 41 1% 15 1% G 25 1% 22 1% 31 1% 15 1% 10 1% 22 1% C 14 * 18 * 11 1% 22 * 16 * 7 * 23 2% ABCDEF 7 * 13500 300% 10500 300% 12000 300% 6000 300% 4500 300% 49 1% D 46 1% AD 83 2% ABDEFG 51 1% 45 1% C 21 1% 38 1% 72 5% ABCDEF 83 6% ABCDEF 8 1% 39 3% ABCDEF 2 * 12 1% Cities Question GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U Minimum Base: 30 (**), Small Base: 100 (*) Argentina Total Argentina Male A Gender Female B Under 35 C Age 35 to 49 D Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 505 500 153 31% 229 245 76 31% 276 255 76 30% 219 248 77 31% 155 141 46 33% Tokyo, Japan 139 28% 66 27% 73 29% 77 31% 36 25% Abu Dhabi, United Arab Emirates 110 22% 57 23% 53 21% 38 15% 33 23% Hong Kong, China 107 21% 58 24% 49 19% 36 14% Los Angeles, United States 77 15% 33 13% 44 17% Buenos Aires, Argentina 67 13% 40 17% 27 10% 52 21% DE 32 13% 46 33% C 15 10% Beijing, China 63 13% 37 15% 26 10% 34 14% 10 7% Washington, United States 60 12% 25 10% 34 14% 32 13% 17 12% Sao Paulo, Brazil 48 10% 24 10% 25 10% 28 11% 16 11% London, United Kingdom 48 10% 27 11% 22 8% 24 10% 10 7% Berlin, Germany 47 9% 26 11% 21 8% 26 11% 11 8% Rio de Janeiro, Brazil 47 9% 27 11% 19 8% Shanghai, China 46 9% 26 11% 19 8% 28 11% E 23 9% 16 11% E 13 9% Boston, United States 45 9% 13 5% 19 8% 14 10% 18 13% Zurich, Switzerland 44 9% 22 9% 32 12% A 22 9% 14 6% 15 10% Chicago, United States 37 7% 14 6% 23 9% 23 9% 8 6% Osaka, Japan 36 7% 14 6% 22 9% 11 5% 14 10% Madrid, Spain 29 6% 13 5% 16 6% 7 5% Toronto, Canada 29 6% 10 4% 19 8% 20 8% E 12 5% Paris, France 28 6% 10 4% 18 7% 17 7% 8 5% Cairo, Egypt 23 5% 12 5% 12 5% 12 5% 9 7% Rome, Italy 19 4% 6 3% 13 5% 14 6% 3 2% Sydney, Australia 18 4% 10 4% 8 3% 3 1% 7 5% C 1 1% 10 7% Mexico City, Mexico 17 3% 5 2% 12 5% Amsterdam, The Netherlands 15 3% 6 2% 9 3% 13 5% D 8 3% Guangzhou, China 14 3% 7 3% 7 3% 9 4% 2 1% Stockholm, Sweden 11 2% 6 2% 5 2% 5 2% 3 2% Kuala Lumpur, Malaysia 11 2% 7 3% 4 2% 2 1% 3 2% Istanbul, Turkey 11 2% 6 3% 5 2% 8 3% 3 2% Bangkok, Thailand 10 2% 6 2% 5 2% 5 2% 3 2% Singapore, Singapore 10 2% 6 3% 3 1% 1 * Auckland, New Zealand 9 2% 6 3% 3 1% 4 2% 4 3% C 1 1% Mumbai, India 8 2% 4 2% 4 2% 2 1% 1 1% Casablanca, Morocco 7 1% 2 1% 5 2% 4 2% 1 1% Moscow, Russia 7 1% 4 2% 3 1% 4 2% 3 2% Seoul, South Korea 7 1% 2 1% 5 2% 4 2% 2 2% Jakarta, Indonesia 6 1% 4 2% 2 1% 2 1% 2 1% Tel Aviv, Israel 5 1% 3 1% 2 1% 4 1% 1 1% Brussels, Belgium 5 1% ‐ ‐ 5 2% 2 1% 2 1% Mecca, Saudi Arabia 5 1% * * 4 2% 2 1% 1 1% Cape Town, South Africa 4 1% 2 1% 3 1% 2 1% 1 1% Tehran, Iran 4 1% 4 2% ‐ ‐ 4 2% * * Budapest, Hungary 4 1% 2 1% 2 1% 4 1% * * Helsinki, Finland 3 1% 3 1% * * 1 1% 2 1% Copenhagen, Denmark 3 1% 1 * 2 1% ‐ ‐ * * Oslo, Norway 3 1% ‐ ‐ 3 1% 2 1% * * Karachi, Pakistan 2 * 2 1% ‐ ‐ 2 1% ‐ ‐ Warsaw, Poland * * * * ‐ ‐ ‐ ‐ ‐ ‐ 1500 300% 735 300% 765 300% 745 300% 424 300% Sigma Table of Contents 4 3% 50 to 64 E Low F Household Income Medium G 131 111 29 26% * 27 24% * 39 36% CD* 25 22% * 10 9% * 17 16% * 19 17% D* 11 10% * 4 4% * 14 13% * 10 9% * 3 3% * 10 9% * 12 11% * 16 14% C* 5 5% * 11 10% * 2 2% * 7 6% * 3 3% * 2 2% * 3 2% * 9 8% C* 3 2% * 3 3% * 3 3% * 3 2% * 6 5% C* ‐ ‐ * 2 2% * 5 4% C* 3 3% * 4 4% * 2 2% * * * * 1 1% * 2 2% * * * * 2 1% * 2 2% * * * * ‐ ‐ * ‐ ‐ * ‐ ‐ * 2 2% C* 1 1% * ‐ ‐ * * * * 332 300% 235 272 78 29% 208 190 55 29% 82 30% 52 27% 45 17% 52 19% 52 27% F 42 22% 44 16% 30 16% 44 16% 21 11% 34 12% 27 14% 36 13% 22 11% 29 11% 17 9% 28 10% 15 8% 21 8% 24 13% 30 11% 14 7% 21 8% 20 10% 32 12% 12 6% 23 9% 18 9% 19 7% 16 8% 11 4% 22 11% F 11 6% 17 6% 14 5% 13 7% 18 7% 10 5% 17 6% 6 3% 14 5% 4 2% 8 3% 6 3% 11 4% 5 2% 8 3% 5 3% 11 4% 3 2% 6 2% 4 2% 6 2% 4 2% 7 3% 3 2% 3 1% 4 2% 2 1% 6 3% 4 2% 3 1% 3 1% 2 1% 2 1% 5 2% 5 2% 2 1% 4 1% 2 1% 2 1% 3 1% 4 1% 1 1% 5 2% ‐ ‐ 2 1% 3 2% 1 * 3 2% 4 1% * * 4 1% ‐ ‐ 1 * 2 1% 2 1% ‐ ‐ 1 * 2 1% 2 1% ‐ ‐ ‐ ‐ * * 817 300% 571 300% High H 62 37 19 50% FG* 6 16% * 12 32% F* 13 33% F* 3 9% * 2 6% * 2 5% * 2 5% * 3 8% * 5 13% * 2 6% * 3 7% * 5 13% * 1 2% * 3 7% * 2 6% * 3 8% * 1 3% * 3 7% * * 1% * ‐ ‐ * 1 2% * 4 10% FG* 1 2% * 2 5% * * 1% * * 1% * 1 3% * ‐ ‐ * 4 10% FG* 2 5% F* 2 5% * 2 6% FG* * 1% * * 1% * 1 3% * 2 4% F* ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 1 3% G* ‐ ‐ * ‐ ‐ * ‐ ‐ * 112 300% Marital Status Married Other I J Low K Education Medium L High M 185 163 47 29% 320 337 106 31% 197 327 94 29% 158 118 41 35% 150 55 17 31% Chief Income Earner Yes No N O 257 236 73 31% 248 264 80 30% 42 26% 98 29% 94 29% 33 28% 12 21% 59 25% 81 31% 45 28% J 43 26% 64 19% 55 17% 64 20% 19 34% K 15 27% 63 27% O 57 24% 47 18% 64 19% 35 30% K 28 23% 20 12% 57 17% 17 14% M 14 12% 3 6% 35 15% 41 16% 49 19% 21 13% 46 14% 57 17% M 49 15% 4 8% 36 15% 31 12% 24 15% 38 11% 42 13% 13 11% 8 14% 30 13% 33 12% 16 10% 44 13% 43 13% 13 11% 4 7% 24 10% 36 14% 17 11% 31 9% 33 10% 8 7% 7 13% 23 10% 25 10% 16 10% 33 10% 32 10% 11 9% 5 9% 26 11% 22 8% 20 12% 27 8% 32 10% 9 8% 6 11% 23 10% 24 9% 12 7% 35 10% 29 9% 13 11% 5 9% 21 9% 26 10% 9 15% K 4 7% 29 12% O 21 9% 23 9% 16 10% 30 9% 25 8% 12 10% 11 7% 34 10% 32 10% 9 7% 17 6% 19 12% 25 7% 24 7% 16 13% 4 7% 25 11% 18 7% 6 4% 30 9% 12 5% 25 10% 17 5% 11 9% M 8 7% 1 2% 19 12% J 8 5% 25 8% M 24 7% 4 7% 20 8% 17 6% 21 6% 22 7% 6 5% 2 3% 9 4% 20 8% 11 7% 18 5% 22 7% 4 3% 3 5% 12 5% 17 7% 8 5% 20 6% 19 6% 7 6% 2 3% 11 5% 17 7% 1 1% 22 7% I 17 5% 19 6% 4 3% 1 2% 10 4% 14 5% 3 2% 15 5% 3 3% 2 3% 6 3% 13 5% 10 6% 8 3% 10 3% 6 5% 3 5% 13 5% 6 2% 3 2% 13 4% 10 3% 4 3% 3 5% 3 1% 6 4% 9 3% 8 3% 4 3% 3 5% 5 2% 14 5% N 9 3% 5 3% 9 3% 10 3% 2 2% 2 3% 3 1% 12 4% 3 2% 8 2% 7 2% 2 2% 2 3% 1 * 6 3% 5 2% 8 3% 1 1% 1 2% 8 4% 10 4% N 2 1% 2 1% 9 3% 9 3% 2 1% 1 1% 4 2% 7 3% 1 1% 9 3% 7 2% 2 2% 2 3% 5 2% 6 2% 8 5% J 3 2% 2 1% 3 1% 3 3% 6 2% 4 1% 6 2% 7 2% 2 1% 3 6% K 1 1% 5 2% 4 2% 2 1% 6 2% 5 1% 1 1% 6 2% 2 1% 3 2% 5 1% 5 2% 2 1% 3 5% KL 1 1% 3 1% 5 2% 1 1% 6 2% 4 1% 3 2% 1 1% 4 2% 3 1% 6 3% J 2 1% 1 * 3 1% 3 3% 1 1% 2 1% 5 2% 5 1% 5 2% 1 1% * 1% 1 * 5 2% ‐ ‐ 5 2% 4 1% 1 1% 1 1% 1 1% 4 1% ‐ ‐ 5 1% 5 1% ‐ ‐ ‐ ‐ 3 1% 2 1% * * 4 1% 3 1% 1 1% 1 1% 1 * 4 1% 2 1% 2 1% 2 * 2 1% 1 2% 1 1% 3 1% * * 4 1% 4 1% ‐ ‐ * 1% * * 4 1% * * 4 1% 4 1% ‐ ‐ * 1% * * 4 1% 2 1% 1 * 2 1% 1 1% 1 1% 2 1% 1 * * * 2 1% 2 * 1 1% * 1% 3 1% ‐ ‐ ‐ ‐ 3 1% 2 * ‐ ‐ 1 2% L ‐ ‐ 2 1% 1 * 2 1% ‐ ‐ * * ‐ ‐ 709 300% 791 300% ‐ ‐ 2 1% 2 1% ‐ ‐ * * ‐ ‐ ‐ ‐ ‐ ‐ 489 300% 1011 300% 980 300% 355 300% * 1% K 165 300% Business Owner Yes No P Q 61 58 17 29% * 11 19% * 17 29% * 14 25% * 13 22% * 12 21% * 8 14% * 4 6% * 8 14% * 6 11% * 2 3% * 5 8% * 7 12% * 5 8% * 6 10% * 3 5% * 3 4% * 4 7% * 7 12% * 5 8% * 2 4% * ‐ ‐ * 3 5% * ‐ ‐ * 2 4% * 4 7% * ‐ ‐ * ‐ ‐ * ‐ ‐ * * 1% * * 1% * * 1% * 1 1% * ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 1% * ‐ ‐ * * 1% * 1 2% * * 1% * ‐ ‐ * ‐ ‐ * 1 1% * 2 3% Q* ‐ ‐ * * 1% * 174 300% 444 442 136 31% 128 29% 93 21% 92 21% 64 15% 55 12% 54 12% 56 13% 40 9% 42 9% 45 10% 42 10% 39 9% 40 9% 38 9% 34 8% 34 8% 25 6% 22 5% 24 5% 21 5% 19 4% 15 3% 17 4% 12 3% 10 2% 11 2% 11 2% 11 2% 10 2% 9 2% 9 2% 7 2% 7 2% 7 2% 6 1% 6 1% 4 1% 5 1% 4 1% 3 1% 4 1% 4 1% 3 1% 2 * 1 * 2 * ‐ ‐ 1326 300% Senior Executive/Decision Yes No R S 82 68 23 33% * 14 21% * 24 35% S* 16 23% * 8 12% * 9 13% * 9 13% * 8 12% * 6 9% * 5 7% * 6 9% * 5 7% * 13 19% S* 5 7% * 7 11% * 2 3% * 3 4% * 3 4% * 5 7% * 2 3% * 4 6% * ‐ ‐ * 2 3% * 1 1% * 3 4% * 4 6% * 2 3% * ‐ ‐ * 2 3% * 1 2% * 1 1% * 2 3% * 2 2% * ‐ ‐ * ‐ ‐ * 2 3% * ‐ ‐ * 1 1% * ‐ ‐ * 1 1% * 2 3% * * 1% * ‐ ‐ * * 1% * 1 1% * 2 3% S* ‐ ‐ * ‐ ‐ * 203 300% Employment Status Total Non T U 423 432 130 30% 336 302 90 30% 169 198 63 32% 125 29% 78 26% 61 31% 86 20% 76 25% 33 17% 91 21% 69 16% 77 26% U 43 14% 34 17% 58 13% 36 12% 31 16% 54 12% 34 11% 29 15% 52 12% 31 10% 29 15% 42 10% 35 12% 13 7% 44 10% 28 9% 20 10% 41 9% 29 9% 18 9% 42 10% 27 9% 20 10% 29 15% 33 8% 30 10% 16 8% 40 9% 25 8% 20 10% 37 8% 35 12% U 23 8% 14 7% 35 8% 9 4% 34 8% 22 7% 14 7% 26 6% 18 6% 11 6% 24 6% 23 8% 6 3% 26 6% 17 6% 11 6% 19 4% 12 4% 11 6% 19 5% 7 2% 16 4% 11 4% 13 6% T 7 4% 16 4% 5 2% 12 3% 7 2% 11 6% T 7 4% 10 2% 5 2% 9 5% 9 2% 6 2% 5 3% 11 3% 9 3% 2 1% 9 2% 4 1% 6 3% 9 2% 6 2% 4 2% 9 2% 7 2% 3 1% 7 2% 5 2% 4 2% 7 2% 7 2% 2 1% 7 2% 1 * 6 3% 7 2% 7 2% * * 5 1% 4 1% 3 2% 6 1% 3 1% 3 2% 4 1% 3 1% 2 1% 5 1% 3 1% 2 1% 4 1% * * 2 1% 4 1% 4 2% T * * 4 1% 4 1% ‐ ‐ 4 1% * * 4 2% 3 1% 2 1% 1 * 2 * 3 1% ‐ ‐ 1 * 2 1% * * 2 * 2 1% ‐ ‐ * * * * ‐ ‐ 1297 300% 906 300% 594 300% Cities Question GO1.3. [Do business in] Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to.. Proportions/Means: ‐ Column Proportions: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B,C/D/E,F/G/H,I/J,K/L/M,N/O,P/Q,R/S,T/U,V/W,X/Y/Z/a/b Minimum Base: 30 (**), Small Base: 100 (*) Australia Total Male A Gender Female B Under 35 C Age 35 to 49 D 50 to 64 E Low F Household Income Medium G High H Marital Status Married Other I J Low K Education Medium L High M Australia Chief Income Earner Yes No N O Base: All Respondents (unwtd) Base: All Respondents (wtd) New York City, United States 1006 500 177 35% 423 248 89 36% 583 252 88 35% 303 196 76 39% 360 159 57 36% 343 144 44 31% 219 111 34 31% 496 263 96 37% 291 126 47 37% 515 224 78 35% 491 276 99 36% 312 131 41 31% 305 295 109 37% 389 74 28 37% 529 257 82 32% 477 243 95 39% Abu Dhabi, United Arab Emirates 139 28% 63 26% 75 30% 57 29% 49 31% 33 23% 26 23% 80 30% 33 26% 59 26% 79 29% 33 25% 67 26% 72 30% 134 27% 64 26% 70 28% 57 29% 35 22% 42 29% 31 28% 72 27% 31 24% 56 25% 77 28% 36 27% 90 31% M 78 27% 15 20% Hong Kong, China 19 26% 68 26% 66 27% Sydney, Australia 119 24% 58 24% 61 24% 45 23% 35 22% 39 27% 29 26% 61 23% 30 24% 55 24% 65 23% 28 22% 72 24% 19 25% 66 26% 54 22% Beijing, China 109 22% 52 21% 57 23% 47 24% 33 21% 28 19% 26 24% 59 23% 23 18% 49 22% 60 22% 27 21% 65 22% 16 22% 56 22% 53 22% London, United Kingdom 100 20% 48 19% 52 21% 30 15% 31 21% 14 12% 51 20% 48 18% 22 17% 61 21% 54 21% 46 19% 98 20% 53 21% 46 18% 30 15% 15 14% 52 20% 23 17% 60 20% 48 19% 50 21% 35 14% 46 18% 31 16% 26 17% 19 17% 38 15% 53 24% J 36 16% 46 17% 82 16% 37 26% C 24 17% 17 24% K 16 22% Tokyo, Japan 35 28% FG 31 25% F 24 19% 52 23% Singapore, Singapore 39 25% C 31 20% 46 17% 45 15% 10 14% 40 15% 42 17% Shanghai, China 64 13% 36 15% 27 11% 24 12% 23 14% 17 12% 16 14% 35 13% 12 10% 27 12% 37 14% 27 20% M 17 13% 30 10% 43 9% 23 9% 19 8% 15 7% 12 8% 16 11% 9 8% 23 9% 10 8% 20 9% 22 8% 14 11% 23 8% 40 16% O 22 9% 24 10% Zurich, Switzerland 16 22% KL 5 7% Osaka, Japan 36 7% 17 7% 19 8% 16 8% 12 8% 9 6% 7 6% 20 8% 9 7% 14 6% 23 8% 8 6% 25 8% 4 5% 18 7% 19 8% Berlin, Germany 35 7% 9 4% 13 8% 19 7% 8 7% 15 7% 19 7% 9 7% 21 7% 4 5% 21 8% 13 5% 15 6% 15 8% 8 5% 13 9% C 11 8% 8 7% 34 7% 24 10% B 19 8% 11 4% Los Angeles, United States 7 7% 16 6% 10 8% 14 6% 20 7% 11 9% 16 5% 18 7% 16 6% Washington, United States 34 7% 14 5% 20 8% 18 9% 9 6% 7 5% 4 4% 21 8% 9 7% 16 7% 18 7% 19 7% 14 5% 20 8% Guangzhou, China 25 5% 11 5% 14 6% 6 3% 9 5% 8 8% 10 4% 7 6% 15 7% 11 4% 17 6% Auckland, New Zealand 25 5% 15 6% 9 4% 6 3% 3 2% 11 5% 14 5% 7 5% 22 4% 13 5% 9 4% 7 4% 8 6% 9 8% H 6 5% 12 5% Mumbai, India 13 8% C 7 4% 11 8% C 6 4% 12 9% M 3 3% 7 9% L 3 4% 14 5% 2 2% 10 5% 12 4% Kuala Lumpur, Malaysia 21 4% 9 4% 12 5% 11 5% 4 2% 7 5% 7 7% 9 3% 5 4% 10 4% 12 4% Chicago, United States 18 4% 8 3% 10 4% 9 5% 4 3% 4 3% 4 4% 8 3% 6 5% 5 2% 12 4% 9 6% D 5 3% 8 7% GH 6 5% 8 3% 2 2% 7 3% 7 3% 4 3% 10 4% 20 8% 13 5% 13 5% 16 5% 5 7% K 2 2% 15 6% 10 4% 6 5% 12 4% 4 5% 11 4% 11 5% 4 3% 12 4% 7 3% 9 3% 15 6% N 6 2% 10 4% 8 6% M 3 2% 5 7% K 1 2% 13 4% 1 2% 10 4% 8 3% 7 3% 5 4% 9 3% 2 3% 4 2% 9 4% 10 4% 12 5% Toronto, Canada 18 4% 8 3% 9 4% 5 3% 4 2% Bangkok, Thailand 17 3% 8 3% 9 4% 5 2% 8 5% 11 6% D 10 5% 3 2% 3 2% 3 2% 7 3% 7 6% 5 2% 12 4% 4 3% 10 3% 3 3% 13 5% O 8 3% 4 2% 3 2% 4 4% 11 4% 2 1% 5 2% 12 4% 5 4% 9 3% 2 3% 7 3% 6 6% H 2 2% 7 3% 1 1% 6 2% 9 3% 4 3% 9 3% 2 2% 9 3% 6 3% 7 3% 5 4% 8 4% 6 2% 3 2% 8 3% 3 4% 7 3% 7 3% Boston, United States 17 3% 7 3% 10 4% Paris, France 17 3% 7 3% 10 4% Stockholm, Sweden 15 3% 7 3% 8 3% 6 3% 5 3% 4 3% Seoul, South Korea 14 3% 9 4% 5 2% 4 2% 6 4% 4 3% Copenhagen, Denmark 11 2% 4 1% 8 3% 3 1% 4 3% 5 3% 1 1% 8 3% 3 2% 6 3% 5 2% 2 2% 8 3% 1 1% 6 2% 6 2% Amsterdam, The Netherlands 11 2% 7 3% 4 2% 3 1% 4 3% 4 3% 3 2% 5 2% 3 2% 3 1% 8 3% 7 2% * * 7 3% 3 1% Brussels, Belgium 8 2% 3 1% 5 2% 2 1% 4 3% 2 1% 3 2% 4 2% 2 1% 6 3% 2 1% 4 3% M 1 1% 6 2% 1 2% 5 2% 3 1% Jakarta, Indonesia 6 1% 1 1% 5 2% 4 2% 1 1% 1 1% * * 4 2% 1 1% 4 2% 2 1% 1 * 4 1% 2 1% Oslo, Norway 6 1% 3 1% 3 1% 1 * 3 2% 2 2% 1 1% 2 1% 3 2% 3 1% 3 1% 3 1% Rome, Italy 6 1% 3 1% 3 1% 4 2% 2 1% ‐ ‐ * * 4 1% 1 1% Tehran, Iran 5 1% 4 2% 1 1% 4 2% * * 1 1% 2 2% 2 1% 1 1% 3 1% 4 3% L 1 1% 4 1% 1 2% L 1 1% 1 * 5 2% 2 2% 3 1% 1 1% 1 1% 4 2% 1 1% 4 1% 4 3% L 2 2% 1 * 1 1% 3 1% 2 1% 2 1% Moscow, Russia 5 1% 4 2% 1 * 1 * 3 2% 1 1% 1 1% 3 1% 1 1% 3 1% 2 1% Istanbul, Turkey 4 1% 3 1% 1 1% 3 2% 1 1% ‐ ‐ 1 1% 2 1% 1 1% 2 1% 2 1% Budapest, Hungary 4 1% 2 1% 2 1% 3 2% ‐ ‐ 1 1% 2 2% 2 1% ‐ ‐ 3 1% 1 * Cairo, Egypt 4 1% 1 1% 3 1% 3 1% 1 1% ‐ ‐ 3 2% 1 * * * ‐ ‐ Madrid, Spain 3 1% * * 3 1% 3 1% ‐ ‐ * * 1 1% 2 1% ‐ ‐ 1 * 4 1% I 2 1% Tel Aviv, Israel 2 * 2 1% * * 2 1% * * * * * * * * * * 2 1% Warsaw, Poland 2 * 1 * 1 * 1 * * * 1 1% 2 2% G * * 1 * 1 1% 1 * Mecca, Saudi Arabia 2 * 2 1% ‐ ‐ ‐ ‐ 2 1% ‐ ‐ * * 2 1% ‐ ‐ Helsinki, Finland 2 * 1 * 1 * 1 * * * 1 1% 1 * 1 * 1 * Sao Paulo, Brazil 2 * 1 1% 1 * 2 1% ‐ ‐ ‐ ‐ * * * * 1 1% 1 * Karachi, Pakistan 2 * 2 1% ‐ ‐ 1 1% * * ‐ ‐ 1 1% ‐ ‐ 1 1% Mexico City, Mexico 1 * * * 1 * 1 * * * * * ‐ ‐ 1 * 1 * 1 1% 4 2% 1 * 3 2% M * * 1 * ‐ ‐ 3 1% 1 * 3 1% * * 1 1% 3 1% ‐ ‐ 4 1% * * 3 1% 1 1% * * 2 1% * 1% 1 1% 2 1% ‐ ‐ * * * * 2 1% 1 * 2 1% L 1 1% 1 * * * * * 2 1% * * 2 1% 1 1% 1 * ‐ ‐ 1 * 1 * 1 1% 1 * 1 * ‐ ‐ 1 * 1 * 1 * 1 1% ‐ ‐ 1 * 1 1% * * 1 * ‐ ‐ 1 2% L 1 1% L * * 1 * 1 * 1 * * * ‐ ‐ * * * * 1 * ‐ ‐ * * 1 * ‐ ‐ ‐ ‐ * 1% L * 1% L 222 300% * * * * Buenos Aires, Argentina 1 * 1 * * * * * 1 1% ‐ ‐ * * * * * * ‐ ‐ 1 * 1 1% L 1 1% L 1 1% Casablanca, Morocco * * * * * * * * * * ‐ ‐ ‐ ‐ * * * * * * ‐ ‐ ‐ ‐ Rio de Janeiro, Brazil Sigma Table of Contents * * * * * * * * * * ‐ ‐ * * ‐ ‐ ‐ ‐ * * * * ‐ ‐ ‐ ‐ 1500 300% 744 300% 756 300% 589 300% 478 300% 432 300% 334 300% 788 300% 378 300% 673 300% 827 300% 394 300% 884 300% * * * * 771 300% 729 300% Business Owner Yes No P Q 130 61 17 27% * 17 29% * 14 24% * 22 36% Q* 11 18% * 16 26% * 16 26% * 9 15% * 5 9% * 4 6% * 2 3% * 8 12% Q* 3 5% * 2 4% * 5 8% * 5 8% * 3 4% * 1 2% * 1 1% * 2 4% * 1 2% * 2 3% * 2 3% * 1 1% * 2 4% * 1 2% * 2 4% * 2 3% * 1 1% * * * * ‐ ‐ * 2 3% Q* 1 1% * 2 4% Q* ‐ ‐ * ‐ ‐ * * * * * * * 1 1% * ‐ ‐ * * * * * 1% * ‐ ‐ * * * * ‐ ‐ * * * * ‐ ‐ * 183 300% 876 439 161 37% 121 28% 119 27% 97 22% 98 22% 84 19% 83 19% 72 16% 59 13% 39 9% 35 8% 27 6% 31 7% 31 7% 21 5% 20 5% 19 4% 20 5% 17 4% 15 3% 16 4% 15 3% 15 3% 14 3% 12 3% 10 2% 8 2% 7 1% 5 1% 6 1% 6 1% 3 1% 4 1% 2 * 4 1% 4 1% 3 1% 2 * 1 * 2 * 2 * 2 * 2 * 1 * 1 * * * * * 1317 300% Senior Executive/Decision Yes No R S 166 74 20 27% * 24 33% * 17 23% * 28 38% S* 16 21% * 18 24% * 19 26% * 13 17% * 4 6% * 2 2% * 3 5% * 8 11% * 3 5% * 3 5% * 4 6% * 6 8% * 2 3% * 2 2% * 4 6% * 4 5% * 2 3% * 3 5% * 1 1% * 2 3% * 2 3% * 1 2% * 2 3% * 1 1% * * 1% * * * * ‐ ‐ * 1 1% * 1 1% * 1 1% * ‐ ‐ * ‐ ‐ * * * * * * * 1 1% * ‐ ‐ * * * * * * * ‐ ‐ * * * * ‐ ‐ * * * * ‐ ‐ * 221 300% METRO V NON‐METRO W VIC/TAS X Region NSW/ACT Y QLD Z SA/NT a WA b 840 426 157 37% Employment Status Total Non T U 657 316 108 34% 349 184 70 38% 675 313 114 36% 331 187 64 34% 292 142 47 33% 349 169 65 39% 190 96 38 40% 115 27% 93 29% 46 25% 84 27% 54 29% 37 26% 46 27% 28 29% 117 27% 80 25% 53 29% 78 25% 56 30% 33 24% 49 29% 29 30% 92 21% 76 24% 43 23% 72 23% 48 25% 27 19% 18 19% 87 48 16 33% * 15 31% * 10 21% * 11 23% * 9 18% * 9 18% * 12 24% * 9 19% * 5 10% * 2 4% * 3 5% * 4 7% * 5 10% * 3 7% * 3 7% * 3 6% * 1 2% * 3 6% Y* 1 1% * 4 8% Y* * 1% * 4 8% Z* 1 2% * 1 2% * 1 1% * 2 4% * 2 4% * 3 5% Y* 1 1% * * * * ‐ ‐ * 1 2% * 1 2% X* ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * * 1% * ‐ ‐ * 1 2% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 144 300% 88 46 11 24% * 13 28% * 13 28% * 12 26% * 10 22% * 10 21% * 11 23% * 7 15% * 7 15% * 4 10% * 5 10% * 5 11% * 3 6% * 1 2% * 4 8% * 2 4% * * 1% * 5 11% Y* * 1% * 2 5% * * * * 1 2% * ‐ ‐ * * 1% * * * * 1 2% * 1 1% * * 1% * 2 4% * ‐ ‐ * ‐ ‐ * 1 2% * 1 2% * * 1% * 2 4% YZ* 1 3% Y* ‐ ‐ * ‐ ‐ * 1 2% * ‐ ‐ * * 1% * * 1% * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * ‐ ‐ * 137 300% 93 22% 70 22% 38 21% 61 20% 47 25% 31 22% 51 30% XZ 33 20% 82 19% 66 21% 34 18% 27 14% 22 15% 35 21% 79 19% 63 20% 35 19% 73 23% W 62 20% 36 19% 30 21% 31 19% 25 26% X 15 16% 69 16% 53 17% 28 15% 53 17% 29 15% 29 20% 26 15% 11 12% 59 14% R 41 10% R 33 8% 39 12% 24 13% 17 9% 19 14% 25 15% 8 8% 27 9% 16 8% 47 15% W 26 8% 17 9% 12 8% 17 10% 7 8% 21 7% 16 9% 22 7% 14 8% 13 9% 11 7% 5 5% 26 27% 27 6% 24 8% 10 5% 21 7% 14 7% 9 6% 9 5% 8 9% 31 7% 24 8% 10 5% 21 7% 13 7% 8 5% 10 6% 9 9% 30 7% 21 7% 13 7% 21 7% 13 7% 13 9% 12 7% 4 4% 21 5% 13 4% 12 7% 19 6% 7 4% 9 6% 7 4% 3 3% 19 4% 15 5% 9 5% 10 3% 7 5% 5 3% 20 5% 16 5% 6 3% 15 5% 15 8% V 7 4% 10 7% 6 4% 7 8% Y 5 5% 20 5% 10 3% 11 6% 13 4% 8 4% 6 4% 2 1% 14 3% 12 4% 6 3% 9 3% 9 5% 3 2% 7 4% 5 5% Y 6 7% 14 3% 10 3% 7 4% 10 3% 8 4% 4 3% 3 2% 4 4% 15 4% 12 4% 5 3% 10 3% 7 4% 7 5% 7 4% 2 2% 14 3% 9 3% 8 4% 11 4% 6 3% 4 3% 7 4% 2 2% 16 4% 9 3% 8 4% 6 2% 5 4% 7 4% 3 4% 13 3% 6 2% 8 3% 6 4% 5 3% 3 3% 12 3% 10 3% 9 5% T 4 2% 11 6% V 7 4% 7 2% 7 4% 6 4% 5 3% 2 2% 10 2% 7 2% 5 2% 9 3% 3 1% 3 2% 3 2% 3 3% 9 2% 9 3%