Arnold Palmer: Honoring a Legend

autumn
09
YO U R G E N E R O S I T Y AT W O R K
Arnold Palmer: Honoring a Legend
It’s an age-old question: What do you get the man who has everything?
Friends of golf legend Arnold Palmer were faced with that challenge
as they planned a celebration of his 80th birthday. They knew the gift
had to be extraordinary and something that would reflect his pride in
his hometown.
Jim Rohr, Chairman and CEO of PNC Financial Services Group
and a longtime friend, explains, “Arnold’s a western Pennsylvania hero.
It was important to do something permanent that would honor him.
We decided Children’s Hospital would be the perfect tribute. It’s a new
hospital, and it’s fitting for Arnold to have his name attached to it.”
Continued on page 2.
“Arnold’s a western Pennsylvania
hero. It was important to do
something permanent that
would honor him. We decided
Children’s Hospital would be
the perfect tribute.”
— Jim Rohr
Photo above: Arnold Palmer with (left to right)
Austin Andonisio, Marcus Empey and
Katie Clemente during his 80th birthday
celebration at PNC Park.
Arnold Palmer: Honoring a Legend Continued from page 1.
Although it might not be obvious at first, one of the
world’s best golfers and one of the world’s best pediatric
hospitals have much in common. When Arnold Palmer
arrived on the professional golf circuit, he elevated interest
in the sport to new heights. On and off the course, he set
new standards for the role of professional golfers.
With the inspiration of the new Children’s Hospital,
Jim settled on a fitting honor for Arnold. He then approached
businesses and organizations that the four-time Masters
Tournament winner has known over the years. Everyone was
happy to honor the man who has done so much for so many.
The group planned a birthday celebration for Arnold
at PNC Park. The guest of honor threw out the ceremonial
first pitch of the game and had 23,000
The gift to Children’s Hospital
of his closest friends sing “Happy
of Pittsburgh Foundation
Birthday” to him. The culmination of
the celebration occurred when Jim Rohr
honors Arnold “for what he
announced a $1 million contribution
has meant as a sportsman,
businessman and philanthropist.” to Children’s Hospital of Pittsburgh
Foundation in Arnold’s name.
— Tim Finchem
With nearly all private rooms,
“All walks of people came together
Children’s Hospital provides state-of-the-art, compassionate
to show their appreciation for Arnold,” recalls Tim Finchem,
care in an environmentally friendly facility. The hospital
Commissioner, PGA TOUR. The gift to Children’s Hospital of
offers advanced levels of nurturing and support for patients
Pittsburgh Foundation honors Arnold, Tim explains, “for what
and their families. From the high-energy, fast-paced environhe has meant as a sportsman, businessman and philanthropist.”
ment of the family resource center to the quiet and calm of
Arnold Palmer’s friends agreed that his milestone birthday
the chapel, libraries and healing garden, families have near
warranted a monumental gift. “Arnold is not an ordinary
limitless opportunities to enter new worlds of relaxation
man,” Jim says with a smile. And the tribute by his friends
and reflection.
was no ordinary gift. n
Just as Arnold transformed the sport
of professional golf, Children’s Hospital
of Pittsburgh of UPMC is transforming
the lives of the children and families it
serves. When Children’s Hospital opened
its new facility in May, it raised the
standards for caring for children and
their families.
WDVE Radiothon Rocks
Patients and parents rocked to the tunes of September’s DVE Rocks for Children’s
radiothon, broadcast live from the Eat’n Park Atrium at Children’s. Thanks
to the generosity of the DVE community, the second annual radiothon raised
more than $214,000, almost doubling last year’s total. Additionally, more
than 300 donors pledged monthly gifts to support the kids at Children’s
during the three-day event.
More than 100 sponsors and
guests traded their business attire
for golf shirts for Children’s Hospital
of Pittsburgh Foundation’s second
annual outing at the breathtaking
Laurel Valley Golf Club on Sept. 30.
Following 18 holes, guests enjoyed
dinner and awards. Proceeds from
the event, including a silent auction,
totaled more than $48,700, and
benefited the New Building Fund.
Special thanks go to our presenting
sponsors: Cleveland Brothers,
Highmark and PNC. n
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w w w . G i v e To C h i l d r e n s . o r g
Children’s Hospital of Pittsburgh Foundation
and 102.5 WDVE thank our sponsors: Great Clips,
Riverset Credit Union, Northwood Realty Services,
and Dingbats.
There’s still time to become a DVE Rock
Star for Children’s. Pledge an automatic
monthly gift or donate online at
www.GiveToChildrens.org/DVErocks. n
Heather Miller, 11, of Bedford, took a break
from chemotherapy treatments to ask listeners
to pledge their support for the patients
of Children’s Hospital.
Roger Oxendale: Farewell to a Good Friend
It has been said that true leadership is when your actions
inspire others to dream more, learn more, do more and
become more. Children’s Hospital has been fortunate
to have such a leader in Roger Oxendale. As 2009 draws
to a close, so, too, does Roger’s career with Children’s. Roger
has inspired all who have worked with him by his deep
commitment to the patients, families, staff and volunteers
he befriended during the past 15 years.
There were children such as the late Isabelle Christenson,
a transplant patient who adored Roger. “He’d just scoop her
up in his arms,’’ recalls her mother, Michelle. The two talked,
one-on-one, just as he spoke with hundreds of other patients
and families during regular visits to the floors.
Staff such as Vice President and Chief Nurse Diane Hupp
recall: “Roger entrusted his leadership team to get the job
done. He was such a supportive leader, devoted to the mission
of this hospital.” Carol Ashby, senior director of major gifts
at Children’s Hospital of Pittsburgh Foundation, agrees,
“His vision of what Children’s could become was exciting
and inclusive — it was not about his dream, or what he was
going to do — but rather what all of us could learn from each
other and do together to accomplish that vision.”
The patients, families, staff and volunteers were
the faces that gave life to the numbers Roger dealt with
regularly, first as chief financial officer, then as chief operating
officer and, later, as president and CEO — posts he held
before adding president of the Foundation to his CEO
role. His accomplishments are numerous and significant:
helping to engineer Children’s financial turnaround in the
mid-1990s; negotiating the hospital’s integration with UPMC;
A
Roger Oxendale with his friend Isabelle Christenson
preparing the new Children’s to receive Leadership in Energy
and Environmental Design (LEED) certification; and overseeing
the implementation of technology that made Children’s one of
the first paperless pediatric hospitals in the country.
Whatever his role, including leading the Foundation on a
new path as the sole fundraising organization for the hospital,
Roger has inspired all of us to dream more, learn more, do more
and become more for the children, our ultimate inspiration.
“No matter what day or time it is,” he says, “I know that we
have but one commitment to fulfill — and that is to ensure the
health and well-being of our children.” Although Roger may
no longer be at the helm, his good counsel and example have
helped to build not only a hospital, but the character of the
people who do its work. n
Holiday
Perhaps more than any other time of year, the
holidays are celebrated with family and friends
enjoying long-honored traditions. In western
Pennsylvania, one such tradition is KDKA-TV’s
annual holiday telethon to support the Free
Care Fund at Children’s Hospital of Pittsburgh
of UPMC. Since its founding in 1890,
Children’s Hospital has remained steadfast to
its promise that “no area child shall be denied medical
care due to a lack of funds.”
That promise continues today, and no child from
the region has ever been turned away due to a parent’s
inability to pay. In 2008–2009, the Free Care Fund
Campaign raised nearly $1,721,000, helping to offset
the free care that Children’s Hospital provided to local
Tradition
families. With today’s challenging economy,
the need has never been greater.
The KDKA telethon returns for its 56th year
on Friday, December 18, with live broadcasts
during the news from Phipps Conservatory
from 4 – 6:30 p.m. Then, from 7– 8 p.m.,
the telethon will be broadcast live from the
Eat’n Park Atrium at Children’s Hospital. The broadcast will
showcase the inspiring stories of our patients, their families
and their caregivers. In addition, listen to KDKA Radio
1020 AM throughout December for more opportunities
to donate to the Free Care Fund. n
Donations to the Free Care Fund can be made
at www.GiveToChildrens.org/freecare.
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I nspirations A u t u m n 0 9
A Lasting Gift of Continued Learning
When Ruth Succop retired from Children’s
Hospital of Pittsburgh of UPMC’s Department
of Clinical Social Work after 30 years of
service, she left a gift that benefits social
workers today and well into the future.
Ruth was recruited by Children’s Hospital
in 1954 to develop a social work program
that grew over time to 35 Master’s-level social
workers. While at Children’s, she knew that,
to remain vital, staff needed opportunities for
continued learning. So Ruth created a charitable trust
that would provide ongoing support. Instead of receiving
annual payments during her lifetime, Ruth directed the
trust to pay her net income to Children’s each year to
provide education and training. The trust continues
indefinitely, and, to date, Children’s Department of Clinical
Social Work has sponsored 18 seminars open to its staff
and the tri-state’s social service community. Interest and
attendance have been outstanding.
Charitable trusts are an estate planning vehicle that
many donors use to share their wealth with Children’s
Ruth Succop’s unique gift provides ongoing
support for clinical social workers.
Hospital. The most common charitable trust is
the charitable remainder unitrust (CRUT). A
CRUT pays out a percentage of its market value
on an annual basis, usually 5% to 10%, to the
designated beneficiaries (which are often the
donors themselves). The CRUT often is funded
with appreciated securities (publicly traded
stocks or mutual funds). The trust, unlike the
individual, can sell those securities without incurring capital
gains tax. Other benefits to the donor are income and estate
tax deductions. When the last beneficiary dies, the trust
terminates and the principal is given to Children’s Hospital
of Pittsburgh Foundation. n
There are many types of charitable trusts. For
information on trusts and other estate planning
techniques, contact Chip Eagle, director of
Planned Giving and Major Gifts, at 412-586-6317
or chip.eagle@chp.edu.
“An Evening at the Frick”
An October cocktail reception was hosted by Howard
“Hoddy” Hanna III and his wife, Mary Anne, and Elsie
and Henry Hillman at the Frick Art & Historical Center
to honor and thank Children’s Circle of Care and
LeMoyne Society donors for their support of the mission
of Children’s Hospital. The evening included an exhibit
of photographs by Esther Bubley taken at Children’s in
1951 that dramatically capture the special relationship
between pediatricians and their patients. The award-winning
documentary about these photos and young pediatricians
by filmmaker Ken Love and Barbara McNulty, MD,
That’s Pediatrics, was the highlight of the event. n
“An Evening at the Frick” hosts (L to R) Henry and Elsie Hillman
and Mary Anne and Howard “Hoddy” Hanna.
Copyright ©, Pittsburgh Post-Gazette, 2009, all rights reserved. Reprinted with permission.
B oard of T r u stees
Howard W. Hanna III
Chair
Mary Jo Dively, Esq.
Vice Chair
Roger A. Oxendale
President
Jodi K. Hirsch, Esq.
Secretary
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Bernadette M. Scheid
Treasurer
Leslie W. Braksick, PhD
Jay W. Cleveland Jr.
Rebecca Cost Snyder
Ronald R. Davenport Jr.
Vincent C. Deluzio
Douglas P. Dick
Steven G. Docimo, MD
Christopher A. Gessner
George K. Gittes, MD
Lawrence N. Gumberg
Sy Holzer
w w w . G i v e To C h i l d r e n s . o r g
Arthur S. Levine, MD
Joseph C. Manzinger
Martha H. Munsch, Esq.
Denise M. Pampena
David H. Perlmutter, MD
Dorothy J. Pollon
John G. Rangos Sr.
Steven J. Shangold
Mark A. Snyder
Joseph C. Walton
Managing Editor: Jodi Hirsch
Contributing Editor: Carol Ashby
Contributing Writers: Carol Ashby, Chip Eagle, Jodi Hirsch, Ellen Mazo,
McMahon & Cardillo Communication
Art Director: Jason Yurkovich
Photographers: Edward Acker, Carol Ashby, EFB Photography, Bill Wade, Jason Yurkovich
Children’s Hospital of Pittsburgh Foundation is the sole
fund-raising arm of Children’s Hospital of Pittsburgh of UPMC. The
Foundation exists to provide financial support for the hospital’s
mission of improving the health and well-being of all children
through excellence in patient care, teaching and research.
Copyright © 2009 Children’s Hospital of Pittsburgh Foundation
Inspirations was printed
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