Full Media Campaign

RVCA
Full Media Campaign
RVCA iS a company founded by Pm Tenore that is closely associated with skateboard and surf
culture. It feautures more than just a clothing that makes RVCA stands out among other
brands. Therefore it is Unique. RVCA is also associated with the street graffiti subculture
and involved with various contemporary art galleries such as New Image Art Gallery in Los
Angeles and the Luggage Store Gallery in San Francisco. The Artist Network Program, showing
the connection and devotion of the artist towards RVCA, which showing the artistic aspect
of the brand.RVCA is definitely have the attention to push the boundaries of good taste so
it is never out of style, fresh, and edgy. The main point of this campaign is to introduce
the new identity of RVCA which would be targetted for young adult to late 30s.
Thumbnails and Thought process
Mood Board:
Fun
Exciting
Bright
Colorful
Environmental View
Interior View
Bus Ad
Bus Ad Artfile
The Balance of Opposites
1485 Haight St | San Francisco, CA 94117
www.rvca.com
1485 Haight St
San Francisco
CA 94117
www.rvca.com
Billboard
Stationery
Pat Towersey
960 W 16th Street
Costa Mesa, CA 92627
Tel: +1 (949) 548 6223
Fax: +1 (949) 548 7722
@:info@rvca.com
www.rvca.com
960 W 16th Street
Costa Mesa, CA 92627
+1 (949) 548 6223
+1 (949) 548 7722
info@rvca.com
@
www.rvca.com
960 W 16th Street
Costa Mesa, CA 92627
USA
960 W 16th Street. Costa Mesa, CA 92627.
Phone: +1 (949) 548 6223. Fax: +1 (949) 548 7722
info.rvca.com
www.rvca.com
The Balance of Opposites
THE BALANCE
OF OPPOSITES
RVCA is the brainchild of company Founder and Creative Director,
PM Tenore. Transcending the boundaries of traditional action
sports apparel, RVCA is a design-driven lifestyle brand free from
passing trends. Appearing as a natural on the shelves of boutiques
as on those of a local skate shop, RVCA is brought together by a
group of likeminded individuals from various subcultures, a
collaboration of sorts, a lifestyle within itself.
PM Tenore’s intention from the very beginning has been to create
a platform for RVCA which combines art, music, fashion and a
modern lifestyle in an original way. At the forefront of this
vision has been RVCA’s Artist Network Program (ANP) — a venture
established to showcase the talents of accomplished as well as
unknown artists who inspire our generation and push the boundaries
of creative excellence.
Established to promote the genuine integrity of RVCA’s subcultures
while simultaneously giving back to the community, RVCA in
essence is redefining the way the market views art and fashion as
represented through the balance of opposites and how they coexist:
water, oil; air, land; destruction, industrialization; art, science;
foreign, domestic; order, anarchy; past, present.
For RVCA, it is about today, tomorrow and life as the big picture.
It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as
a united family, a close knit community.
The Artist Network Program showcases both established and unknown artist that support the underground art culture. ANPQuarterly is an arts magazine
published by RVCA that focuses on a broader sense of
art and community. The idea behind this endeavor is
to make a magazine that will educate and inform
openly and without the social or financial restrictions that plague many publications today. Our goal
is not to focus on current events or “who’s hot” but
rather to bring forward people and phenomena that deserve acknowledgment and coverage regardless of their
place in time.
FreshDirect
What is your favori te word?
Aloha
What is your least favorite word?
Good bye – it should be the same as aloha – double meaning.
What turns y ou on c reativel y? Spir itually? Emotio nally?
Family friends and travel, right now Hawaii – you get town and
country – it’s only a 40 minute drive.
What turns y ou off?
Bad attitudes – humans that think they are better than other humans.
What is your favori te curse word?
It would have to be FVCK, but never around the kiddies.
What sound o r noise do you love?
Nature and city noises – they are both soothing –in different ways.
What sound o r noise do you hate?
Leaf blowers and Makua Rothmans roosters at 4:30am
every morning.
Wha t profe ssion, o ther th an your own, wo uld you like
to a ttempt?
Mixed Martial Arts – I wanna be like BJ Penn.
If heaven exists what wou ld you like to hear
God say to y ou at t he pearl y gates ?
yep – I’m real.
PM TENORE
Website
Merchandising
Price Tag
size: 2” x 4”
Shopping Bag & Online Shop Box
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Magazine Ad
THANK YOU