Media Kit (commissionable)

about us
“
Founded in 2004 during Utah’s battle over Amendment 3, QSaltLake Magazine delivers
news, commentary, entertainment, business, technology, style, health, fitness, and travel
information to the gay, lesbian, bisexual, transgender and ally community of Utah.
The gay and lesbian population has more expendable
income on average than the heterosexual market.
With ad space inexpensive in the paper and focused
on a niche market, advertising in QSaltLake can be
a savvy business move.
Our team of editors, writers, photographers, bloggers, critics and lifestyle commentators
are trusted and sought after by the community.
We have grown into this century by offering several online portals, a powerful series of
social media tools, a business directory and our monthly magazine.
—Josh Ewing, owner,
Out Front Communication
over 20,000 readers
audience
Printing an average 15,000 copies each issue, QSaltLake Magazine is distributed
around the 20th of each month at over 350 street boxes, restaurants, bars,
cafes, coffee shops, retail businesses and community gathering spots across the
Wasatch Front from Ogden to Orem plus Logan and Park City.
Our print audience is:
Under 25
8.2%
26-3523.7%
36-4529.7%
46-5519.8%
56-659.3%
Over 65
6.4%
The print edition is also available in its entirety, ads and all, at­
GaySaltLake.com/online-edition with over 6,800 views monthly.
Utah’s
News
Household Income
$72,122$45,726
Under $25,000
$25–50,000
$50–75,000
$75–100,000
$100–125,000
$125–150,000
$150–250,000
Over $250,000
16.0% 27.0% 23.0% 14.0% 7.0% 4.0% 5.0% 3.0% 22.6%
32.3%
22.6%
11.3%
7.5%
1.8%
1.0%
0.8%
Race
White78.8%
Hispanic12.9%
Black2.2%
Asian3.9%
’s
ah
Ut
&
ws
Ne
M
nt
me
ain
rt
te
En
Education 25+
No diploma
11.6%
High School 22.3%
Some College 25.8%
College graduate27.7%
Postgraduate 12.6%
“
e
in
az
ag
n,
ia
sb
Le
y,
Ga
he
rt
fo
e
Bis
r
de
en
sg
an
Tr
nd
la
a
xu
it y
un
mm
Co
E
RE
|F
Surviving
‘Ex-Gay’
Therapy s
Program
tah
lity U ars
Equaates 10 Ye
r
b
Cele
e
ak
l
t
Source: Reader Survey
e
Suicaidlk
W
June 2012
Issue 207
GaySaltLake.com
zine fo
r
the Ga
y,
Lesbian
, Bisex
ual an
d
Tr ansg
ender
Comm
unity
| FREE
Gay
Wedding
Iss
2011
ke
ue
salt lake
Ou
wed r annua Day
din
goolntos
was
o
an e ss g giLvaePahw
le a
ay
ngstlir le borate
o
S
y
B
s
r
affair
u
a
SasttraarsnUTAH’S
d
RieC
ti
GAY,
reLESBIAN,
s BISEXUAL, TRANSGENDER AND ALLYmaga
B
Ogden
Ordina
nces
zine
Legisla
tive W
rap-up
l
sa
11
20
74 17,
e 1 ry
su a
Is bru
Fe
’
ell
‘W
n’s
lio als
a
e
gm H
Py
Other
In relationship 56.4%
Have children 30.0%
Own home
67.6%
No Mortgage 23.0%
Home $300,000+19.6%
tainm
ent Ma
ga
salt la
Issue
17
March 6
17,
LAURIE
Average
& Enter
Q READERS (UTAH)
PHOTOG
RAPHY
BY
n
tio s?
mp ce
xe nan
s E rdi
u
io O
lig en
Re Ogd
for
ies
lic s
Po sue
ate h Is
t
y S alt
Ga He
ti- se
An Cau
n
o
er
ad k
Le loc
tic B
ra ping
c
mo ip
De Wh
Pride
headliner
Prince
Poppycock
carries a lot
of baggage
GUIDE TO
PRIDE
Oh Bo
y,
Georg
e!
“
QSaltLake has
created a venue
for specific news,
community events
and personal
narratives for our
community.
—Brandie Balken,
executive director,
Equality Utah
WHY REACH THE GAY AND LESBIAN
MARKET IN SALT LAKE?
By and large, our readership is
double income
no kids
meaning they have a high discretionary income
And even in these times
they spend it
Gay and Lesbian people:
•
•
•
•
•
•
Dine out at least twice a week (85%)
See more than two movies per month
Spend at least $5,000 per year on travel
Make regular purchases online (95%)
Are five times more likely to have a college degree
Are three times more likely to be professionals or
managers
• Are twice as likely to have a Mastercard or VISA
• Are 14 times more likely to be in a frequent flyer program
SOURCE: MarketResearch.com, w/ Witeck-Combs comm.
“
Gay men and lesbian own more homes and cars,
travel more, spend more on electronics and have
the largest amount of disposable income per
capita of any ‘niche’ market. And it’s a sizeable
segment: LGBT consumers make up 5 to 10
percent of the U.S. consumer market.
—Thomas Roth, President
Community Marketing, Inc.
Simmons Market Research Bureau
estimates that the GLBT market
IN UTAH has a combined spending
power of approximately
$317 million
““
Research indicates that merely delivering
a gay-tailored message is enough to create
a long-term relationship. According to
the Outright survey, more than one-third
of gays and lesbians claim that tailored
advertising in gay media will foster their
loyalty to a brand — regardless of the
quality relative to other brands.
—TIME MAGAZINE
ad rates ad sizes
Black & White
OPEN4X
8X
12X 24X
FULL
850.
736.
679.
550.
493.
2/3
600.
521.
486.
393.
350.
1/2
493.
429.
400.
321.
286.
1/3
386.
336.
307.
250.
221.
1/4
321.
279.
257.
207.
186.
1/6
214.
186.
171.
136.
121.
1/8
171.
150.
136.
121.
100.
DBL TRUCK
16.38˝w × 10.375˝h
FULL-BLEED
FULL-FLOAT
1/3 PAGE C
1/3 PAGE H
8.348˝w × 10.375˝h
7.5˝w × 9.25˝h
2/3 PAGE
4.938˝w × 9.25˝h
1/2 PAGE V
3.66˝w × 9.25˝h
SERVICE GUIDE ONLY:
1/12
121.
107.
100.
86.
71.
1/24
64.
57.
53.
50.
36.
Full Color
OPEN4X
8X
12X 24X
DBL
2136.
1929. 1786.
FULL
1357.
1214.
1086.
886.
786.
BACK
1500.
1357.
1229.
1029.
929.
993.
893.
800.
650.
571.
1/2
821.
750.
657.
536.
471.
1/3
643.
571.
514.
421.
371.
1/4
529.
479.
429.
343.
307.
1/6
350.
321.
279.
229.
200.
1/8
286.
257.
221.
186.
164.
SERVICE GUIDE ONLY:
214.
186.
171.
157.
136.
1/24
107.
100.
86.
All rates are 121.
gross, based
on a one
year contract
71.
(24x based on two-year contract).
Additional Fees
MODIFICATION FEE: $20
DESIGN FEE: $50/hour after 30 minutes
PREFERRED PLACEMENT: Additional 20% when able to be
accommodated.
LATE FEE: $20
CANCELLATIONS: Ads cancelled after 5pm the Friday prior to
press date will be charged at 50% of the ad cost
“
7.5˝w × 4.56˝h
2.375˝w × 9.25˝h
7.5˝w × 3˝h
1/3 PAGE V
1/4 PAGE V
3.66˝w × 6.125˝h
3.66˝w × 4.56˝h
1/8 PAGE H
ServiceGuide
1707. 1421.
2/3
1/12
1/2 PAGE H
We LOVE Michael Aaron and all the
staff at QSaltLake — they are a truly
high-quality publication!
—Yana Walton, Utah Pride Center
1/4 PAGE H
7.5˝w × 2.22˝h
1/6 PAGE V
2.375˝w × 4.56˝h
1/6 PAGE H
3.66˝w × 3˝h
3.66˝w × 2.22˝h
24th: 1.75˝w × 1.45˝h
12 th: 1.75˝w × 3˝h
2013 schedule
ISSUE
January
February
March
April
May
June
July
August
September
October
November
December
January
STREETRESERVE
ARTTHEME*
FRIDAY FRIDAYMONDAY
12/21
1/25
2/22
3/22
4/19
5/24
6/21
7/19
8/23
9/20
10/25
11/22
12/20
12/14
1/18
2/15
3/15
4/12
5/17
6/14
7/12
8/16
9/16
10/18
11/15
12/13
12/17 Person of the Year/Sundance
1/21 Love and Sex Issue
2/18 Gay Business Directory
3/18 Gay Wedding Issue
4/15 Best of Gay Salt Lake - Fabby Awards
5/20 Gay Pride Guide
6/17 Sexy in Salt Lake City
7/15 Pet Issue
8/19 Fall Arts Guide
9/13 Allies Issue
10/21Dining Guide
11/18 Holiday Shopping Guide
12/16 Person of the Year/Sundance
ONLINE AND SOCIAL MEDIA
we are social
More time is spent by Internet users on social media
sites like Facebook, YouTube, Flickr and Twitter than
any other media, and this number is only going up.
Social media marketing services from QSaltLake are
designed to reach Utah’s gay and lesbian market on the
sites they spend most of their time.
Gay Salt Lake
mobile app
Our new mobile app is Utah’s best way of
finding gay places to see, dine, shop and be
seen, as well as news of the day. Advertisers
can have their name, logo, description and
Google map, as well as special coupon
opportunities. A user clicking on the map
will launch their existing navigation
application, or clicking on the phone
number will begin dialing your phone.
We are reaching over 8,000 social media users who
are gay, lesbian, bisexual, transgender or allies.
We help brands connect with our audience. Ads
from mainstream brands tend to target heterosexual
consumers only. This is true even for brands advertising
on gay destinations online, which isn’t very effective.
Research has shown that lesbian and gay consumers
respond much more positively to advertising that
targets them specifically.
Our extremely reasonable rates
make this a no-brainer.
Our insight into the likes and dislikes of our target
market allows us to build campaigns that engage gay
audiences and engender loyalty to your brand.
QSaltLake provides the full range of social media
marketing services, including Facebook advertising, blog
marketing, viral marketing, promotion on social sites
and our own highly visited site — GaySaltLake.com
GaySaltLake.com
Our flagship site is the most popular gay-related site in the state
and rivals similar sites nationwide. In fact, if you add up the ratings
of all sites targeted to Utah’s gay, lesbian, bisexual and transgender
community, they still wouldn’t add up to GaySaltLake.com.
Statistics: 81,391 monthly page loads, 63,800 unique visits
online audience
Our online audience is:
• Heavy on the 25–34 audience and VERY heavy with those 18–24
• Mostly with some college or college degrees
• More male than average
• Trends to higher income users — especially households over
$100,000
• 94% of our audience is in the state of Utah, meaning your
message is reaching locals, not those in Afghanistan.
Source: Alexa.com
online rates
GaySaltLake.com Banners
25% minimum banner rotation guaranteed
Rates per week
Leaderboard728×90
$150
Full468×60 $75
Square
300×250
$95
Skyscraper120×600
$95
Button
$25
160×90 Email/Facebook/TWITTER Blasts
$150 per blast, 1 per week ma×.
BIZ.GAYSALTLAKE.COM & MOBILE APP DIRECTORY
$195 per year, Featured status $50 per month
$95 additional for mobile app
Quantity Discounts
4 WEEKS – 15% / 8 WEEKS – 20% / 12 WEEKS – 25%