Facility Image Design Intent

Transcription

Facility Image
Design Intent
Default Chevrolet Startup
Address Line 1
Address Line 2
City, State Zipcode
BAC #:
Project #:
Issue Date:
Version:
000000
00.0000.000
01/01/10
06/26/12
CH01-01.01.10
7.0
Version 7.0
Generic
Chevrolet Facility Image Design Intent | Version 7.0
Contents
Overview 1
The GMFI Process.................................................................................................................................1-2
GMFI/Gensler Sustainable Design Intent............................................................................. 1-11
Design Intent
2
Overview....................................................................................................................................................2-2
Chevrolet Essential Brand Elements ..........................................................................................2-4
Exterior ................................................................................................................................................... 2-10
Chevrolet Volt Facility Requirements...................................................................................... 2-22
Interior 1 : Showroom and Sales................................................................................................. 2-26
Interior 2 : New Car Delivery........................................................................................................ 2-42
Interior 3 : Service Drive / Write-Up......................................................................................... 2-52
Interior 4 : Customer Amenities................................................................................................. 2-62
Interior 5 : Service Department.................................................................................................. 2-74
Interior 6 : Parts Department....................................................................................................... 2-82
Interior 7 : Non-Customer Spaces............................................................................................. 2-88
Your Facility
3
Site Plan
Dealership Overall Plan
Dealership Space Plan
Exterior Elevations
Rendering
Resources4
Detailed Drawings and Space Planning Examples...............................................................4-3
Typical Room Finish Schedule...................................................................................................... 4-12
Materials and Finish Schedule..................................................................................................... 4-13
Floor Tile Care and Maintenance........................................................................................ 4-19
Furniture Schedule and Specifications.................................................................................... 4-20
Lighting.................................................................................................................................................... 4-39
“Pardon Our Dust” Program Information.............................................................................. 4-52
Vendor List............................................................................................................................................. 4-53
Correspondence5
Design Intent Enrollment Forms
Consultation Sketches
Meeting Notes
Site Photos
1 Overview
1-1
The GMFI Process
Enroll in
GMFI
Program
Design
Intent
Document
Preparation
Image
Consultation
Preliminary
Drawings
Final
Drawings
Design
Intent
Document
You are here.
1-2
Construction
Documents
Design
Construction
Document
Review
Services performed by dealer’s
architect and construction
contractor
Construction
Start of
Mid-Point
Construction Construction
Gate
Gate
Verification
Photo
Review
1-3
The GMFI Process
About the Design Intent Document
This Facility Image Design Intent Document (DID) is provided to convey
Chevrolet standards and best practices for the look and feel of your facility.
Specifically, it provides guidance on finishes, furnishings, lighting, and
the proper use of the branded design elements for both the interior and
exterior of the facility.
These elements were targeted and approved during your site-specific
Facility Image Consultation. They are crucial improvements to help the
Chevrolet retail network align to the revitalized brand strategy and
changing customer expectations.
The site-specific drawings are meant only to communicate design intent
for your facility. They are not intended for the purpose of planning review,
the permit application process, pricing or construction. It is expected
that licensed professionals will review the compliance of final work with
local building ordinances, fire regulations, ADA regulations, and all other
pertinent codes.
Each site-specific drawing is marked with a version number. You can
use that information to track modifications over the course of project
execution.
This DID is valid for the application of Chevrolet program standards at your
site. Any updates due to process improvement or decisions by channel
design groups will be made available online at
www.gmfacilityimage.com
This DID was produced by Gensler in our capacity as program manager for
the implementation of GM Facility Image (GMFI) programs across all GM
brands and channels.
One Woodward, Suite 601
Detroit, MI 48226
313.965.1600
1-4
Next Steps: Construction Document Requirements
This DID represents a conceptual design for a GM Facility Image program
compliant facility. It will provide the dealer’s Architect of Record a basis for
producing Construction Documents (CDs) for this facility. General Motors
requires that all dealers in the General Motors Facility Image Program
submit Construction Documents to Gensler for review prior to the start of
their facility construction.
What is Required:
The following items, inclusive of all required elements described in
the DID and Verification Report, must be included in the Construction
Document submittal:
1. Electronic Portable Document (.PDF) Files of the Architectural
and Civil Engineering sheets, as described below. Note that Structural,
Mechanical, Plumbing, and Electrical Engineering drawings are not
required.
• Site Plan: This plan must show where expansion or alteration to
the building footprint is proposed. Include property lines, setbacks,
walks, curb cuts and parking lot striping, and locate signage, customer
parking, customer site entrance, and service entrance.
• Floor Plan: The plan must be dimensioned with room names and
room numbers. Indicate areas of built-in millwork. If millwork or
fixtures are to be purchased through a 3rd party vendor (such as DCI
Marketing, Blair Companies, etc.), note accordingly.
• Floor Finish Plan: Indicate the flooring pattern, call out flooring
materials and locate floor transitions. This plan may be combined with
the room finish plan. All materials and finishes must be called out on
drawings - notes such as “GMFI finishes per DID package” are not
acceptable call-outs.
• Reflected Ceiling Plan and Lighting Specification: Indicate
ceiling types, ceiling finishes, and tag light fixture locations. Provide a
schedule of light fixture types and light fixture specifications. Submit
manufacturer cut sheets of all light fixtures with submittal for review.
• Finish Schedule/Material Finish Legend Specification: Provide
schedule of finishes used including manufacturer, product line, product
number, color, size, etc. This may be combined with the floor finish
plan and exterior elevations. All materials and finishes must be called
out on drawings - notes such as “GMFI finishes per DID package” are
not acceptable call-outs. If alternate materials from the DID selections
are specified, submit samples to Gensler for review.
1-5
The GMFI Process
• Interior Elevations and Details: Dimensioned interior wall
elevations and details, with materials and finishes noted. All
materials and finishes must be tagged/called out on drawings - notes
such as “GMFI finishes per DID package” are not acceptable callouts. If program-required millwork (Greeter Desk, Cashier Desk,
Hospitality Counter, TV / Media Wall, Retail Parts Display, etc.) is
to be constructed by the contractor (i.e., not purchased through an
approved vendor) or is existing and to be refinished, elevations and
details of these items are required.
• Exterior Elevations and Sections: Provide dimensioned exterior
wall elevations for the entire facility, and provide sections where
appropriate. Note all materials and signage. Note all vendorpurchased items (e.g., Entry Element, Signage). All materials and
finishes must be called out on drawings - notes such as “GMFI finishes
per DID package” are not acceptable call-outs.
• Furniture/Fixture Plan and Furniture Specification: Provide a
plan showing the locations of all required furniture and fixtures (e.g.,
Brand-Focused Merchandise, Logo Screens, etc.).Include a furniture
schedule that indicates manufacturer, model number/style and finish
material description of intended furniture. For all intended furniture,
provide manufacturer photos/brochures and finish material photos.
2. Include complete Construction Specifications if necessary to
review materials and finishes. If alternate materials are specified, submit
samples to Gensler for review.
3. If applicable, provide an itemized list of Approved Exceptions.
Gensler will not review the submittal if exceptions are pending with
General Motors.
4. If applicable, provide a list of any element(s) of the proposed
facility design that differs from the issued DID configuration
including plan layout, wall elevations, finish substitutions and alternate
furniture selections.
Note that if the Entry Element is to be field-fabricated by the dealer’s
contractor, the dealer must provide plans, elevations, and sections with
dimensions and noting all finish (ACM) materials. Field-fabricated entry
elements will be evaluated by the same standards as vendor-provided
entry elements.
1-6
How to Submit:
Construction Document submittals must be emailed to gmfi_cdreview@gensler.com Any other type of submission will not be accepted and will not be
returned. Do not send hardcopy printouts, compact discs, USB storage
devices, or anything other than an email.
All emails must have the BAC Number and Dealership Name in the
email subject line.
Gensler’s incoming email capacity is 8MB. Emails larger than this will
be rejected by the email server. If the submittal is larger than 8MB,
separate it into multiple emails to ensure receipt and indicate in the
email subject line (e.g., 1 of 3, 2 of 3, etc.).
Please be sure to add gmfi_cd-review@gensler.com to your address
book to ensure that your email server does not treat Gensler responses
as spam.
What Happens After I Submit?
Submittals take up to 10 business days to review. Gensler recommends
that CD submittals be completed as soon as is feasible, and that
complete submittals be transmitted for review well in advance of
EBE deadlines. Since dealer CD submissions are at a higher volume
at the end of each EBE quarter, the review process typically takes
longer during these times. To avoid the possibility of jeopardizing EBE
compliance, do not wait until the final days of the quarter to submit
drawings.
Upon completion of the construction document review, Gensler will
send an email stating whether or not the submitted documents are in
compliance with the Design Intent Document and the current GMFI
Program requirements. If the drawings are compliant, the dealer
may proceed with the start of construction. If the drawings are noncompliant, dealer will be required to revise non-compliant items and
resubmit construction documents for an additional review. An itemized
checklist based on the verification report will be included to identify
compliant and non-compliant elements.
Gensler will review the initial submittal and up to two additional resubmittals to correct non-compliant issues. Any further submissions will
be charged as an hourly service, invoiced to the dealer’s BARS account.
1-7
The GMFI Process
Please Note:
• Gensler will not review incomplete, preliminary, schematic design,
design development or any other type of in-progress documentation
sets. Only 100% complete construction documents meeting the
criteria above will be reviewed for image compliance.
• The CD submittal must meet the criteria of the latest DID version
available at the time of CD review. The latest version of the DID and
Verification Report are available via General Motor’s GlobalConnect
interface.
• The GMFI review is only for image compliance, i.e. conformance with
the visual and aesthetic design concept as expressed in the DID and
by the GMFI Program. It will not consider technical construction
details, suitability, costs, and/or code and zoning issues. Gensler’s
action on a specific item shall not indicate approval of an assembly
of which the item is a component, nor of an item as delivered and
installed if it does not conform to the DID and the GMFI Program.
• The dealer, not Gensler or General Motors, is responsible for errors
and omissions in the CD submittal and overall conformance with all
requirements of the DID and the GMFI Program.
• The CD submittal shall not be used as a substitute for the GMFI
Exceptions Process.
Verification Requirements
Once Construction Documents have been approved, the project moves
into the Verification phase. There are three ‘gates’ for Facility Image
program compliance in this phase: Start of Construction, Mid-Point
of Construction and Construction Complete. At each gate, the dealer
must work with his Zone Manager to gather and submit evidence of
compliance.
Start of Construction
Two of these seven items are required:
1. Photo with date stamp of major excavation (footings, site utilities,
etc.)
2. Photo with date stamp of major exterior building demolition (fascia
removal, roof and wall demolition, entrance reconfiguration)
1-8
3. Photo with date stamp of major interior building demolition(floor
tile removal, partition/ceiling removal,interior barricades, etc)
4. Copy of Building Permit issued by city
5. Copy of signed Contract for Construction showing contractor’s
determination of cost of project
6. Photo with date stamp of significant building materials stored on
site
7. Copy of P.O. or shipping invoice for long-lead items (glass doors,
elevators, ACM)
Mid-Point of Construction
At this stage, the dealer must submit a copy of an approved electrical
permit. Alternatively, the dealer may submit evidence of an electrical
inspector’s visit.
Construction Complete
Upon completion of new or renovated dealerships enrolled in the GM
Facility Image Program, Gensler has been authorized to notify General
Motors that the completed facility is in compliance with the mandated
Facility Image. To expedite this final verification process Gensler
requests that GM dealers provide the information listed below:
1. Certificate of Occupancy/Temporary Permit approving dealer to
perform customary business at the completed location.
2. Digital photographs (see required list on gmfacilityimage.com)
provided on a compact disc. Note: This disc will not be returned. Each
photograph must be of adequate file size and resolution to clearly
describe the facility. Typically, each image should be a minimum of
150 kilobytes.
3. A .pdf copy of the floor plan of the building with a layout of all
furniture, as installed.
4. .jpg or .pdf copies of color cut sheets of the furniture with full
specifications, product numbers and manufacturers names, along with
finish and upholstery images.
5. Specifications of the actual furnishings and finishes included in the
facility, including manufacturer, model, product number and finish.
6. Detailed photographs of all building finishes, samples of furniture
finishes, including laminates, woods, and fabrics.
1-9
The GMFI Process
All information must be shipped via a verifiable/trackable overnight
delivery service. The package should include a contact name, office
telephone number, mobile telephone number, and email address should
Gensler need to contact someone for additional information. Gensler
will not accept any electronic mail (email) files, hard copy photographs,
etc. CD(s) are required for compliance purposes.
Ship to:
Gensler
One Woodward Avenue, Suite 601
Detroit, MI 48226
Attn: GMFI Verification Team
Gensler will review the submitted materials and provide the completed
Verification Report, color copies of the photographs formatted and
printed from the provided CD, and a copy of the Dealer-provided
Certificate of Occupancy to General Motors advising them of facility
image compliance or non-compliance.
In all cases, final approval of a GM facility is the responsibility of GM.
After reviewing Gensler’s evaluation, GM will notify dealers in writing of
compliance or non-compliance.
If the submitted information and photographs do not clearly present
the complete facility adequately for review and verification, additional
information may be requested.
A complete list of required photographs to be included on the
Verification CD may be found on www.gmfacilityimage.com.
1-10
GMFI/Gensler Sustainable Design Intent
The incorporation of sustainable building design strategies affords building
owners opportunities to reduce the cost of building operations, extend the
long-term performance of their facilities, improve the indoor health and
safety of the building and its occupants, and reduce the impact of building
construction and operation on the surrounding environment. Other
benefits (e.g., tax subsidies, utility rebates, and general goodwill within
dealers’ communities) may also be available and depend on the locale of
construction.
There are several nationally recognized sustainable design certification
programs for which dealers’ facility projects may be eligible. The choice
of which program, and to which level of certification or compliance is
achieved, should be made by individual dealers with the assistance of their
architects and design/engineering/construction professionals.
The United States Green Building Council’s (USGBC) Leadership in
Energy and Environmental Design (LEED) program is a prominent
sustainable design certification program. LEED has been widely adopted by
municipalities, institutions, and corporations across the country. Dealers
who are interested in pursuing LEED certification through the USGBC can
find detailed information at:
http://www.usgbc.org
Contact information for LEED-accredited professionals with experience in
the execution of sustainable design projects can be found at:
http://www.usgbc.org/myUSGBC/Members/MembersDirectory.aspx.
There are many elements of facility design that affect operational costs and
environmental impact. The most impactful strategies are those that reduce
energy consumption and the maintenance required for energy systems.
Efficient and effective dealership lighting strategies also play a key role,
and these have the added benefit of improving vehicle merchandising. The
interior lighting program compiled by the Gensler Facility Image Team in
this document is intended to guide projects toward the realization of these
benefits.
1-11
Gensler has provided material and product specifications for the
Chevrolet facility image program. These specifications identify specific
manufacturers and providers whose products and materials offer both
superior performance and sustainable design benefits. These are part of the
approved FF&E packages for all of the new branded retail environments.
Each of the selections and sources were evaluated on the following criteria:
• Commercial quality and durability suitable for long-term use, based on
best practices in the automotive and commercial interior industries
• Sustainable practices, production techniques and recycled content
• Sourcing accessibility by local providers and support through
nationally distributed manufacturers
Sustainable design practices carefully incorporated into facility
improvements will deliver a better facility for the dealer’s bottom line,
establish the dealer’s environmental leadership in their communities, and
improve dealership environments for customers and staff.
SUSTAINABILITY
1-12
2 Design Intent
2-1
Overview
Facility Zones
0 Exterior
Chevrolet has established facility image guidelines
that will express the brand for retail customers
consistently across locations. On the pages that
follow these guidelines are summarized for each
of eight distinct zones (Exterior + 7 Interior).
The images illustrate a prototype dealership to
communicate design intent.
1 ShoWROOM and sales
2 NEW CAR DELIVERY
3 SERVICE DRIVE/write-up
4 CUSTOMER AMENITIES
5 SERVICE department
6 PARTS DEPARTMENT
7 NON-CUSTOMER SPACES
2-2
5
3
6
4
0
7
2
1
2-3
Chevrolet Essential Brand Elements
Required and Optional Elements
The tables on the following pages demonstrate
which Chevrolet brand program elements are
required and which elements are optional. To
determine which requirements apply to your facility,
first locate the appropriate General Motors Facility
Type code in the table below.
Facility Type
Description
1
Exclusive Stand Alone
2
Separate Showrooms; Shared Service
2
Chevrolet as Outlot
3
Duplex
7
Dual
8
Multi-Line
Notes:
The overall architectural concept and appearance are required. Use of
specific elements in a manner that does not achieve the overall design
intent is not acceptable.
Required finishes must be used, unless an alternate is approved.
A ‘customer area’ is any area, room or space that is used by or visible to
a customer. All such areas must be facility image program compliant.
This Design Intent Document (DID) provides specifications in
compliance with the www.gmfacilityimage.com web site. These
fixtures and furniture specifications or approved alternatives must be
utilized in all customer contact areas.
GMDI and building signs are required to be sourced from Pattison Sign
Group.
2-4
D
Required
A
Optional
NA
Not Applicable
1: Exclusive Stand Alone
2: Separate Showrooms;
Shared Service
2: Chevrolet as out Lot
3 or 6: Duplex
7: Dual
8: Multi-Line
Entry Element
D
D
D
D
D
D
Blue ACM entry element with hairline brushed frame around opening
and roof canopy hanging in opening. Preferably this element should
be integral to the building wall or overhang canopy, but it may be
freestanding if the site and/or existing structure requires. Dimensions
and proportions must be as specified in Design Intent Document
(DID) Section 4: Resources: Detailed Drawings and Space Planning
Examples.
ACM Construction
D
D
D
D
D
D
All ACM (both on the facade and on the entry element) must be either
a rout and return or a rain screen system with ½” to ¾” wide reveals.
Dry joint systems are preferred. Batten, molding or field-cut “sheet
and stick” systems are not acceptable.
ACM Fascia
D
D
D
D
D
D
The fascia (above the storefront) of the showroom perimeter to
be silver metallic ACM with a blue ACM stripe on the bottom. At
a minimum, the ACM fascia must extend to the rear wall of the
showroom. It must also extend over the entire length of the service
drive entrance exterior wall.
ACM Stripe
D
D
D
D
D
D
The lower 8"-12" of the fascia must be blue ACM, flush with the
metallic silver ACM above.
Exterior Materials
D
D
D
D
D
D
Silver metallic, brushed aluminum and blue ACM at showroom. EIFS
or other materials are not acceptable. The remainder of exterior
of facility should be painted either EP1(white, for the service
department)) or EP2(light gray, for the showroom only). See DID
finish schedule.
Clear Anodized
Appearance Aluminum
Storefront
D
D
D
D
D
D
Clear anodized aluminum appearance storefront is required for the
showroom area. The storefront must extend from the showroom floor
to the ceiling at a minimum - punched openings are not acceptable at
the showroom.
Clear Glazing
D
D
D
D
D
D
Exterior glass must be clear (i.e., non-tinted in terms of glass color),
without interior blinds, drapes, etc along the interior. There must not
be darkening or opaqueing film applied to showroom glass. Posters,
sales materials, etc. must not be affixed to the glass or glass doors.
Vehicle Visibility
D
D
D
D
D
D
The facility must comply with all requirements for vehicle visibility
described in DID Section 2: Exterior and Site: Vehicle Visibility
Facility Type
Requirements
0. Exterior
Signage
Note: Dealer is required to use the approved GM sign vendor Pattison Sign Group
Chevrolet Wordmark
D
D
D
D
D
D
New low-profile LED Chevrolet sign required in correct Chevrolet
font.
Gold Bowtie
D
D
D
D
D
D
New low profile LED Gold Bowtie required.
Dealer Name
D
D
D
D
D
D
New low profile Dealer Name sign in correct GM Gothic font.
GMDI
D
D
D
D
D
D
GMDI pylon or monument signs required, unless prohibited by
jurisdiction. Pylon to have new Gold Bowtie. Business Central dealers
must have GMDI Business Central Signage.
Directional
A
A
A
A
A
A
Directional signs should be utilized as necessary to assist customers
in locating sales, service, body shop, etc.
Existing Sign Removal
D
D
D
D
D
D
Existing signs must be removed unless they comply with the current
facility image program.
Sign over Service Entrance
D
D
D
D
D
D
“Certified Service” sign
Service Exterior Curb Side
Sign
A
A
A
A
A
A
Optional in addition to sign over service entrance
Designated Customer
Parking
D
D
D
D
D
D
An area near the showroom must be designated for customer parking.
Site
2-5
Shared Service
3 or 6: Duplex
7: Dual
8: Multi-Line
Showroom
D
D
D
D
D
D
Facility must include a showroom that meets minimum space guides
for size and display vehicles.
Furniture
D
D
D
D
D
D
All furniture in customer areas to be as specified or approved
alternate, with specified finishes.
Facility Type
Requirements
1. Showroom and Sales
Finishes
D
D
D
D
D
D
All finishes in customer areas to be as specified or approved alternate.
Ceramic Tile
D
D
D
D
D
D
Showroom & other customer areas are to have the specified ceramic
tile or approved alternate. 16”x16” tile is preferred. The minimum
allowable tile size is 12”x12”.
Striped Tile
A
A
A
A
A
A
Designated striped floor pattern as described in DID Section 2: Design
Intent: Showroom Floor Tile
Accent Paint
D
D
D
D
D
D
One of three options (P4, P5 or P7) must be used for accent paint on
the rear wall of sales offices and other offices that face the showroom.
Lighting
D
D
D
D
D
D
Showroom lighting must comply with the requirements described in
DID Section 4: Resources: Showroom Lighting Requirements.
Light Cove
A
A
A
A
A
A
This lighting feature may be included where ceiling height, geometry
of showroom, and 2nd floor windows/balcony allow.
High Ceiling
A
A
A
A
A
A
It is preferred that the showroom ceiling be 12’-0” or higher.
Sales or General Manager
Office
D
D
D
D
D
D
If this office is visible to customers, finishes must be as specified or
approved alternates.
Sales Offices or Stations
D
D
D
D
D
D
Closed offices, open office stations, freestanding tables or a
combination are acceptable. Offices must have glass fronts. Closed
offices must have glass doors and fronts. Furniture must be as
specified or approved alternates. No sales workstations or other large
fixed furniture (other than greeter desks) are allowed within 20 feet
of customer entrances or in places that block the customer entry
experience views of vehicles.
Sales Management Area
A
A
A
A
A
A
If on the showroom floor, the sales management control area must
utilize the same furniture and finishes as the showroom. If sales
management area utilizes standup counters, it must be enclosed in
separate space with glass walls. Neither new nor existing raised sales
towers are allowed.
Required Fixtures
(Showroom/Customer
Lounge)
D
D
D
D
D
D
Showroom/Customer Lounge required fixtures include: Reception
Desk (with or without Optional Logo Cabinet), Chevrolet Logo Screen,
Product Information Center, Chevrolet “Open Road” Wallpaper,
Chevrolet Accessories Slatwall, Mobile Showroom Accessories
Slatwall, Framed Wall Art Graphics, Chevrolet Promotion and Vehicle
Launch Stands. Fixtures must be purchased from DCI Marketing.
Please see the ordering information and a comprehensive list of
required fixtures on gmfacilityimage.com.
2-6
8: Multi-Line
7: Dual
3 or 6: Duplex
Shared Service
Facility Type
Requirements
2. New Car Delivery
New Car Delivery
D
D
D
D
D
D
There must be a designated, covered area for New Car Delivery.
New Car Delivery
Enclosure
A
A
A
A
A
A
An enclosed New Car Delivery space/area is preferred. Covered only
(not enclosed) is acceptable in appropriate climates.
Finance Office
D
D
D
D
D
D
Facility must include offices for F&I functions. Offices must be
enclosed with glass fronts and glass doors. Finishes must be as
specified or approved alternatives.
Furniture
D
D
D
D
D
D
alternate with specified finishes.
Finishes
D
D
D
D
D
D
Service Drive Visibility
D
D
A
D
D
D
Facility design must allow for adequate visual recognition of the
service reception lane.
Service Reception Lane
D
D
A
D
D
D
Service Reception must be at either a covered or enclosed area. It
must be attached to the sales facility or immediately adjacent. A
minimum of one lane is required, two is preferred. If enclosed, glass
overhead service lane doors are required. If a glass storefront system
is present, man doors are also required.
Service Write-Up
D
D
A
D
D
D
Service consultant pods in an adjacent space. Service write-up should
be located directly adjacent to showroom/lounge so that customers
do not have to cross the service lane to enter these spaces.
Service Writer Offices
A
A
A
A
A
A
Sit-down writers in individual offices is allowed. The finishes/furniture
to be as specified or approved alternate.
Service Drive Separation
D
D
D
D
D
D
The service drive must be separated from the service bays by a full
height wall. An overhead door for access to the service bays may be
used.
Required Fixtures
(Service)
D
D
A
D
D
D
Service required fixtures include: Modular Service Advisor Desk(s),
Menu Board, Key Drop Box, Hours of Operation Sign and Mobile and/
or Wall-Mounted Tire, Battery and Wiper Merchandising Displays.
Fixtures must be purchased from DCI Marketing. Please see the
ordering information and a comprehensive list of required fixtures on
gmfacilityimage.com.
Furniture
D
D
D
D
D
D
alternate with specified finishes.
Finishes
D
D
D
D
D
D
3. Service Drive / Write-up
2-7
Shared Service
3 or 6: Duplex
7: Dual
8: Multi-Line
Lounge
D
D
D
D
D
D
Facility must include a customer waiting area within the sales
building. If service write-up occurs in a separate building, additional
customer waiting must be provided in that building. All furniture and
finishes to be as specified or approved alternates.
Cashier Counter
D
D
D
D
D
D
Cashier counter required, preferably in lounge and retail display area.
This function may be performed by service writers in lieu of cashier.
Finishes must comply with required specifications.
Refreshment Counter
D
D
D
D
D
D
Dealership must provide some source of refreshments for customers.
Vending machines alone do not satisfy this requirement.
Vending area
A
A
A
A
A
A
If included, vending machines must not be visible from the showroom.
TV/Media Wall
D
D
D
D
D
D
A media wall with a large, flat screen television is required. For more
details, see DID Section 4: Resources: Detailed Drawings and Space
Planning Examples.
Customer Work Area
D
D
D
D
D
D
An area with a work desk for customers must be included. This can be
a counter or a round table.
Internet access for
customers
D
D
D
D
D
D
Dealer must provide Internet access for customers (wired or wireless
is acceptable). Power outlets for battery chargers should be included.
Retail Parts Counter
D
D
D
D
D
D
Retail counter required, preferably in lounge and retail display area.
Finishes must comply with required specifications.
Rest Rooms
D
D
D
D
D
D
Appropriate restroom facilities must be provided in or adjacent to the
customer interface area. All finishes to be as specified or approved
alternates.
Baby Changing Station
A
A
A
A
A
A
Chevrolet suggests that at least one Men's and one Women's
restroom have a baby changing station.
Kids Area
D
D
D
D
D
D
A designated area for children is required, along with appropriate
furniture. This can be placed within the showroom or lounge. It does
not have to be separate, enclosed space. If enclosed, glass walls for
parental visibility is preferred.
Furniture
D
D
A
D
D
D
All furniture in customer areas must be as specified or approved
alternates with specified finishes.
Finishes
D
D
A
D
D
D
All finishes in customer areas must be as specified or approved
alternates.
Service Manager
D
D
D
D
D
D
Service Manager office must be directly accessible to customers. If the
office is not directly accessible, an accessible consultation office must
be provided, preferably adjacent to service write-up. Furniture and
finishes must be as specified or approved alternate.
Furniture
D
D
D
D
D
D
All furniture in customer areas must be as specified or approved
alternate.
Finishes
D
D
D
D
D
D
All finishes in customer areas must be as specified or approved
alternate.
Facility Type
Requirements
4. Customer Amenities
5. Service Department
2-8
8: Multi-Line
7: Dual
3 or 6: Duplex
Shared Service
Facility Type
Requirements
6. Parts Department
Parts Manager
A
A
A
A
A
A
Furniture and finishes must be as specified or approved alternate.
Furniture
D
D
D
D
D
D
All furniture that can be seen from customer areas to be as specified
or approved alternates with specified finishes.
Finishes
D
D
D
D
D
D
All finishes that can be seen from customer areas to be as specified or
Dealer Office
A
A
A
A
A
A
The dealer office furniture and finishes, if included and visible from
the showroom, must be as specified or approved alternates.
BDC
A
A
A
A
A
A
The BDC or “bullpen” is optional. If included and located in view of
showroom, finishes and furniture must be as specified or approved
alternates.
Conference/Training
A
A
A
A
A
A
The conference and/or training areas are optional. If included and
located in view of showroom, finishes and furniture must be as
specified or approved alternates.
Break Room
A
A
A
A
A
A
The break room is optional. If included and located in view of
showroom, finishes and furniture must be as specified or approved
alternates.
Furniture
D
D
D
D
D
D
All furniture that can be seen from customer areas to be as specified
or approved alternates with specified finishes.
Finishes
D
D
D
D
D
D
All finishes that can be seen from customer areas to be as specified or
7. Non-Customer Spaces
Chevrolet Cadillac Dual Facilities
Exterior
NA
NA
NA
NA
D
NA
For dual facilities, the brand image of the dominant brand must be
used. Signage for Cadillac should be placed on the silver ACM to the
extreme right of the entry element.
Interior Fixtures, Finishes,
Furniture
NA
NA
NA
NA
D
NA
Interior finishes, fixtures and furniture must be Chevrolet
specification.
Brand-Focused
Merchandise
NA
NA
NA
NA
D
NA
Brand-focused merchandising elements for all brands that are sold in
the facility must be included in the Showroom.
Art & Science
NA
NA
NA
NA
D
NA
A Cadillac Art & Science niche must be included.
Exterior
NA
NA
NA
NA
NA
D
For multiline facilities, the Chevrolet brand image is used. Signage
for Buick GMC (and Cadillac if applicable) must be placed on to the
extreme right of the entry element. The shared Service Drive and
Service Write-up area will be branded to the Chevrolet image.
Interior Fixtures, Finishes,
Furniture
NA
NA
NA
NA
NA
D
Interior finishes, fixtures and furniture must be Chevrolet
specification.
Brand-Focused
Merchandise
NA
NA
NA
NA
NA
D
Brand-focused merchandising elements for all brands that are sold in
the facility must be included in the Showroom.
Multiline Facilities
If Buick GMC is sold: NA
NA
NA
NA
NA
D
Buick GMC Product Information Center must be included.
Two Buick GMC logo screens (one Buick, one GMC) must be included.
If Cadillac is sold: NA
NA
NA
NA
NA
D
A Cadillac Art & Science niche must be included.
2-9
2-10
DESIGN INTENT
Exterior and Site
The building exterior should feature and reveal product,
dramatically proclaim the brand, and provide a nationally
consistent and welcoming face to the customer.
2-11
Exterior and Site
Building Exterior
Each location must have compliant application of the Chevrolet entry
element, whether it be freestanding or integral to structure.
The material for exterior walls in the showroom area and across the
service drive entrance must be a standard ACM (Aluminum Composite
Metal) panel system. In both new construction and renovation, this
approach to the facade will permit uniform fabrication and economical
installation across the Chevrolet retail network. The drawings in this
document identify optimal dimensions for panel sizes and proportions.
All ACM on the facade must be either a rout and return or a rain
screen system with ½” to ¾” wide reveals. Dry joint systems are
preferred. Batten, molding or field-cut ‘sheets and stick’ systems are not
acceptable.
The finish for non-glass elements on all exterior glazing systems should
be a clear anodized aluminum appearance.
Exterior Signage
Whether existing or new, all exterior signs should be in good working
order. New signage – primary pylon sign, secondary signs, and wayfinding
– should appear and be located as specified in this document, and must
comply with local restrictions on height and appearance. Pattison Sign
Group must coordinate final approval and installation of all signs.
Customer Parking
While exact layout will vary, all Chevrolet facilities must accommodate
an identified customer parking area which is oriented toward the front
entrance or in as close proximity to the front entrance as possible. Special
emphasis should be placed on locally ADA-compliant parking placed as
close to the main entrance as possible.
2-12
4
3
1
5
2
6
8
7
1. Dealer Name
2. Chevrolet Brand-Specific Entry Element
3. Chevrolet Signage
4. Silver ACM
5. ‘Chevrolet Blue’ ACM Accent Band
6. Clear Glass with Clear Anodized Aluminum Appearance Finish Storefront
7. Exterior Feature Vehicle Display
8. Properly Identified Customer Parking
2-13
Vehicle Visibility Requirements
The required facility image condition is for customers to have
unobstructed views of GM vehicles and brand entry elements. This
is a key component of customers’ arrival and entry experience at the
dealer’s facility. This applies to both walk-up approaches to the store
(including views from the exterior into the store), and upon passage
through the customer entrance into the showroom interior.
An additional desirable condition is for potential customers driving past
stores to enjoy views of vehicles through showroom glass during the
day and evening.
Stores must refrain from placing sales workstations and other large
fixed furniture (other than greeter desks) within 20 feet of customer
entry elements or in places that block the customer’s views of vehicles.
Posters, sales materials, and the like should not be affixed to the glass or
glass doors.
Exterior glass must be “clear”- that is, non-tinted in terms of glass color,
without interior blinds, drapes, etc along the interior. There must not be
darkening or opaqueing film applied to showroom glass.
Solar fabric mechanical shades on the interior side of glass may be
proposed by dealers only in cases of extreme sun conditions that
interfere with customer views and comfort. GMFI Consutant Travelers
or GM Zone Managers will make final decisions regarding the suitability
of solar mechanical shades.
If approved, the solar fabric mechanical shade must conform with the
general specification in Section 4: Resources: Materials and Finishes.
A balance of visible light transmittance, outside reflectance, and
energy concerns must be considered when decisions are made
2-14
Acceptable
Not Acceptable
about showroom glass. Low-e coating and other factory applied
micro-molecular metallic solar films may be used to improve energy
performance provided the increased reflectivity of the glass does not
significantly impair daytime views of the vehicles through the glass.
Maximum outside reflectance of no greater than 29% (16% preferred),
minimum visible light transmittance at 53% (60% or greater, preferred)
are the visual parameters for the properties of the showroom glass.
In certain circumstances, predominantly in the southern USA, some
stores have large and deep “porches” - overhangs or soffits along
the principal façade - and have placed vehicles below, in front of the
showroom glass, and in clear view of approaching customers. This is an
acceptable condition provided that the overhang or soffit is generally
as wide as the store’s principal façade, the underside soffit height is a
minimum of 12 feet high and a minimum of 20’ deep, and that soffit
lighting is included to properly illuminate vehicles after sunset. In cases
such as this, sales workstations are permitted against the glass exterior
wall, provided they do not interfere with customer entry.
2-15
Exterior Entry Element
Guidelines
The exterior entry element should be located on the primary showroom
facade. The general intent is that this entry element will surround
the main public entry doors. However, site constraints may require
that public doors not be part of the entry element if there is lot-line
construction or parking adjacent to the building on a minor elevation.
Any such deviation from the general intent must be approved by GMFI.
Signage by
Pattison
Sign Group
Typical Dimensions at
Glazing/Wall Panels
ACM1
(Fascia)
4’-0”
ACM2
(Fascia)
4’-0”
1’-0”
ACM2
ACM2
ACM3
For specification information refer to the Materials and Finish Schedule in Section 4.
2-16
16’-0”
Factory-built entry elements are available from selected vendors. See
Section 4: Vendor List for vendor contact information.
The entry element may also be built by the dealer’s contractor. See
Section 4 for detailed design intent drawings.
The ACM on the entry element must be either a rout and return or a
rain screen system with ½” to ¾” wide reveals. Dry joint systems are
preferred. Batten, molding or field-cut ‘sheets and stick’ systems are not
acceptable.
The signage shown is illustrative. Dealer image signs are designed
and installed by Pattison Sign Group. The images on these pages are
representative only and actual signs may vary.
2-17
Exterior Dealer Identity
Dealer Image Signs
Dealer image signs are designed and installed by Pattison Sign Group. The images
on these pages are representative only and actual signs may vary. See Section 4
for vendor contact information.
varies
22”
Example
varies
varies
22”
22”
SIGN ELEMENTS
Example
Example
SIGN ELEMENTS
- Dealer Name Letters
16”
varies
varies
5 lbs/letter
.3 amps/letter
22”
varies
varies
8 lbs/letter
.4 amps/letter
28”
varies
varies
12 lbs/letter .5 amps/letter
SIGN ELEMENTS
2-18
NOTES:
1.
LED illumination
2.
5” channel
16” letter depth varies
3.
Anodized aluminum returns
22”
varies
4.
Pigmented Chevrolet blue acrylic faces
28”
varies
NOTES:
16”
varies
varies
22”
varies
varies
28”
varies
varies
NOTES:
1.
LED illumination
2.
5” channel letter depth
3.
Anodized aluminum returns
4.
Pigmented Chevrolet blue acrylic faces
varies
varies
varies
2-19
Exterior Materials
Exterior Metallic ACM
Location: Showroom/Primary Facades
Exterior Blue ACM Location: Showroom/Primary Facades
Exterior Paint
Location: Service Building and Any
Other Building Exterior Except
Showroom/Primary Facade
ACM1
ACM2
EP1
Exterior CMU (Color to Match EP1)
Exterior CMU (Color to Match EP2) Location: Exteriors at Main Showroom
Structure
Showroom
Showroom
EP2
CMU1
CMU2
Exterior Paint
For specification information for all program materials refer to the Materials
and Finish Schedule in Section 4.
2-20
Exterior for Chevrolet
Cadillac Dual Facilities
For dual facilities, the brand image
of the dominant brand must be used.
Signage for Cadillac should be placed
on the silver ACM to the extreme
right of the entry element. The shared
Service Drive and Service Write-up area
will be branded to the image of the
dominant brand.
Exterior for Multiline Facilities
For multiline facilities, the Chevrolet
brand image is used. Signage for Buick
GMC (and Cadillac if applicable) will
be placed on to the extreme right of
the entry element. The shared Service
Drive and Service Write-up area will be
branded to the image of the dominant
brand.
2-21
Chevrolet Volt Facility Requirements
The introduction of the Chevrolet Volt creates unique
requirements for Chevrolet dealership facilities. To effectively sell
and service the Volt, dealers must provide charging stations. This
may be accomplished with either AC charging stations in and
around the facility, a solar-powered charging canopy on site, or
both.
AC Charging Stations
If the dealer chooses to only provide AC charging stations, at
least two must be provided and located as indicated below.
1. A charging station must be in the customer parking area for
the sales facility. Ideally, this would be established in an area
where 2-4 parking spaces converge, allowing the charger to have
access to multiple parked vehicles.
2. A charging station must also be either alongside an exterior
wall near the rear or side of the building or on a pedestal in the
service parking area.
In addition, the dealer may consider providing charging stations
in these locations:
• In the showroom and new car delivery spaces to demonstrate
the charging procedure.
• In the service area, preferably along a shop wall between two
bays.
AC Charging Vendor
SPX
1-800-GM TOOLS
www.homecharging.spx.com/volt
Required AC Charging Location
2-22
Optional Charging Location

Facility Image Design Intent

Transcription

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