Spreading the

Headline
MediaTitle
Date
Section
Page No
Language
Journalist
Frequency
Spreading the goodness of dairy
The Star
08 Jun 2013
Metro
24,25
English
YASMIN AHMAD KAMIL
Daily
Color
Circulation
Readership
ArticleSize
AdValue
PR Value
Full Color
304,904
1,026,812
838 cm²
RM 39,025
RM 117,076
Spreading the
goodness of dairy
Company holds three­day bash to mark World Milk Day
By YASMIN AHMAD KAMIL
yasmin@thestar.com. my
Photos by FAIHAN GHANI
DUTCH Lady Malaysia commem­
orated World Milk Day 2013
by spreading the message on
the importance of drinking milk
among Malaysians.
Prior to World Milk Day on June 1,
the company organised roadshows
around Malaysia including in Kuantan,
Johor Baru, Penang, Kota Kinabalu and
the Klang Valley.
The roadshows culminated in a
three­day celebration from May 31 in
lUtama, Petalingjaya.
On World Milk Day, special appear­
ances were made by singers Faizal
Tahir and Ziana Zain, and child actress
and Growing Up Milk ambassador
Mia Sara.
Fans also had the opportunity for
a photo session with the three celebri­
ties.
The roadshows culminated in a
to Glass", covering the production of
three­day celebration from May 31 in milk and its benefits to consumers.
lUtama, Petalingjaya.
Additionally, a milk lab and milk
On World Milk Day, special appear­
ances were made by singers Faizal
Tahir and Ziana Zain, and child actress
cafe provided visitors with a fun and
interactive way of learning the manu­
and Growing Up Milk ambassador facturing process and advantages of
Mia Sara.
consuming milk.
"Dutch Lady Malaysia has always
ensured that the universal message of
ties.
Dutch Lady Malaysia's World Milk dairy nutrition is refreshed and rele­
Fans also had the opportunity for
a photo session with the three celebri­
Day activities included a showcase on vant.
the journey of milk titled "From Grass
"This year Dutch Lady Malaysia is
Dutch Lady Malaysia's World Milk
Day activities included a showcase on
the journey of milk titled "From Grass
Keeping in line with company mission
move forward in life with trusted
going back to basics.
move forward in life with trusted
dairy nutrition," said Dutch Lady
Malaysia marketing director Anja
Henze.
As part of Dutch Lady Malaysia's
50th anniversary celebrations, the
World Milk Day celebration fit
the company's agenda, Inspire
Tomorrow, which is aimed at
"We aim to increase awareness dairy nutrition," said Dutch Lady reaching out to Malaysians to
on the daily nutritional benefits of Malaysia marketing director Anja encourage children to pursue
Henze.
their dreams.
milk to provide vitality to achieve
As part of Dutch Lady Malaysia's
The company aims to collect
more and enjoy life to the fullest. 50th anniversary celebrations, the 50,000 pledges for its nationwide
"This is in line with our corpo­ World Milk Day celebration fit campaign.
For details, visit www.inspire­
rate mission of helping Malaysians the company's agenda, Inspire
Tomorrow, which is aimed at tomorrow.my or www.dutchlady.
com.my
reaching out to Malaysians to
encourage children to pursue
their dreams.
The company aims to collect
50,000 pledges for its nationwide
campaign.
For details, visit www.inspire­
tomorrow.my or www.dutchlady.
com.my
Headline
MediaTitle
Date
Section
Page No
Language
Journalist
Frequency
Spreading the goodness of dairy
The Star
08 Jun 2013
Metro
24,25
English
YASMIN AHMAD KAMIL
Daily
Color
Circulation
Readership
ArticleSize
AdValue
PR Value
Full Color
304,904
1,026,812
838 cm²
RM 39,025
RM 117,076
From grass to glass: (From left) Ramjeet, Ziana, Faizal and Henze holding a patch of grass to illustrate the manufacturing
process in the production of milk.
Spoilt for
choice: With
Dutch Lady's
range of milk
products, which
come in
different
flavours and
specific
nutrients for
different age
groups of
varying needs.
Its customer
demographics
represent the
majority of
Malaysian
households.
Headline
MediaTitle
Date
Section
Page No
Language
Journalist
Frequency
Spreading the goodness of dairy
The Star
08 Jun 2013
Metro
24,25
English
YASMIN AHMAD KAMIL
Daily
Color
Circulation
Readership
ArticleSize
AdValue
PR Value
Full Color
304,904
1,026,812
838 cm²
RM 39,025
RM 117,076
Doing her bit:
A girl signing
the pledge that
encourages
children to
pursue their
dreams.
Fun for the little ones: Children having fun posing for a photograph.
Raising awareness: Children and their parents gaining information on
nutritional goodness of dairy in a fun yet educational way.