Prague,
Transcription
Prague,
Will Czech Exports Change Direction? Tax Reform in the Czech Republic Exhibitions and Congress Tourism Prague, the Capital of the Czech Republic 03-04 2008 CONTENTS CZECH BUSINESS AND TRADE Economic Bi-monthly Magazine with a Supplement is Designed for Foreign Partners, Interested in Cooperation with the Czech Republic Issued by PP AGENCY s.r.o. as an exclusive commission for the Ministry of Industry and Trade of the Czech Republic EDITORIAL BOARD: Milan Hovorka (Chairman), Ivan Angelis, Zdena Balcerová, Jiří Eibel, Zbyněk Frolík, Růžena Hejná, Josef Jílek, Zdeněk Kočárek, Tomáš Kopecký, Marie Pavlů, Pavla Podskalská, Josef Postránecký, Libor Rouček, Jiřina Semanová, Jiří Sochor, Jarmila Škvrnová MANAGING EDITOR: Jakub Havel ■ INTRODUCTION Questions of the Month for Martin Říman, Minister of Industry and Trade ..............4 ■ ECONOMIC POLICY Will Czech Exports Change Direction?.......................................................................5 ■ FINANCE Tax Reform in the Czech Republic..............................................................................7 ■ LEGISLATION Consumer Protection in the Czech Republic..............................................................9 ■ CZECH TOP TECHO Furniture Manufacturer Breaks Record after Record, Expanding to Foreign Markets...................................................................................................11 KOPOS KOLÍN – Traditional Manufacturer of Wiring...............................................11 ACERBIS, Italy’s Renowned Manufacturer of Motorcycle Components, Arrives in Bohemia ...................................................................................................12 EDITORS: Jaroslava Bradová, Naďa Vávrová ■ SERVICES Exhibitions and Congress Tourism............................................................................13 REGULAR COLLABORATORS: Eva Tomášková ■ REGION Prague, the Capital of the Czech Republic.........................................................20-34 TRANSLATION: Vlasta Benešová, Alena Kenclová, Robert Krátký, Lucie Pavlíčková, Dagmar Šímová, Halka Varhaníková ■ PRESENTATION OF FIRMS GOLF BRNO a.s. .........................................................................................................2 CPI Hotels, a.s. .........................................................................................................15 TOP HOTEL Praha, s.r.o. ...........................................................................................17 GRANDHOTEL PUPP Karlovy Vary, akciová společnost.............................................19 Léčebné lázně Mariánské Lázně a.s. ........................................................................19 ABF, a.s.....................................................................................................................25 Svoboda Press s.r.o...................................................................................................31 M.I.P. Group, a.s.......................................................................................................33 Agentura NKL Žofín s.r.o..........................................................................................35 PROSPER TRADING a.s.............................................................................................36 READ: Mathew Booth, Ivana Kadlecová, Zuzana Pavlíčková GRAPHIC DESIGN: Helena Dvořáková, Lobby Česká republika DEADLINE: 24/1/2008 PP Agency Company with the ISO 9001 certified quality management system for publishing services ADDRESS: Myslíkova 25, 110 00 Praha 1 Czech Republic Phone: +420 221 406 623, +420 221 406 626 Fax: +420 224 930 016 e-mail: journal@ppagency.cz www.ppagency.cz www.mpo.cz/cbt Press run: 13.500 copies. The number of printed and sold copies of the journal is verified by auditor, HZ Praha, s.r.o., member of PANNELL KERR FORSTER Worldwide. It is not allowed to reproduce any part of the contents of this journal without prior consent from the editor. Attitudes expressed by the authors of articles carried by CBT need not necessarily be consistent with the standpoint of the Publisher. MK ČR E 6379, ISSN 1211-2208 „Podávání novinových zásilek povoleno Českou poštou, s. p., odštěpný závod Přeprava, č. j. 3468/95, ze dne 24/10/1995“ Exhibitions and Congress Tourism Czech Technical University in Prague – Top European Technical University ■ L E G E N D A RY M O R A V A C O N Q U E R S N O R T H P O L E The exclusive quality of Czech aircraft was demonstrated in an unconventional manner by aeroplane L-200A Morava, when it landed back in the Czech Republic, 51 years after the first take-off of its prototype. Czech pilots Petr Bold and Richard Santus flew over the North Pole in a half-century old aeroplane. In one big curving sweep they crossed all the meridians and thus symbolically flew around the world in a matter of two minutes. The historical machine proved its qualities in the face of the most extreme conditions. This success serves as an important reference for Aircraft Industries (formerly Let Kunovice), the aircraft’s manufacturer. Companies operating in the aircraft industry in the Czech Republic are under the watchful eye of the European Space Agency at present, as the Czech Republic is seeking to become a member of this intergovernmental organisation. Furthermore, this success is yet another tile in the mosaic of arguments the Czech government will assert in its efforts to locate the seat of the Galileo Supervisory Authority (GSA) in Prague. 3| INTRODUCTION Questions of the Month for Martin Říman, Minister of Industry and Trade The system has been set up in this way to motivate people to work. In terms of redistribution of wealth, it is fairer than the previous system. Corporate income tax will thus gradually decrease from 24% in 2007 to 19% in 2010. Reducing tax liability is one of the most important criteria used by foreign companies to assess their investment options. In addition to its strategic geographical location, stable legal and business environment, and diminishing administrative burden, the Czech Republic can thus also offer lower taxes for the corporate sphere. ■ Reductions in the administrative burden are a topic which you highlighted as your priority on taking up office. How successful have you been in this area? ONE OF THE PRIORITIES OF MIREK TOPOLÁNEK’S GOVERNMENT IS TO REDUCE THE TAX BURDEN. HOW SUCCESSFUL, IN YOUR VIEW AS MINISTER AND MEMBER OF GOVERNMENT, HAS THE GOVERNMENT BEEN IN THIS SENSE IN THE PAST YEAR? The entire government declaration is conceived so that it contributes towards improving the living standard of the population and towards improving conditions for doing business in the Czech Republic. This naturally includes cutting back taxes. The public finance reform aims to boost economic growth, reduce unemployment, and stabilise public finances. The tax burden will shift from direct taxes to indirect taxes. Examples of this include changes to the reduced VAT rate or, for instance, the so-called environmental tax. On the other hand, the personal income tax and corporate income tax is being reduced. Improving conditions for doing business, that is mainly reducing bureaucracy and the tax burden, are government priorities that have already brought concrete results. I have already mentioned taxes. Concrete steps have, however, also been made in an effort to combat bureaucracy. An example of this is the amendment of the Trade Licensing Act, the most far-reaching change to this piece of legislation in 17 years. This amendment considerably facilitates business start-ups, whilst also benefiting existing entrepreneurs. ■ Which other changes does the Ministry have in store for entrepreneurs? Most regulations relating to tradesmen and small entrepreneurs fall not within the competence of the Ministry of Industry and Trade but other ministries. We would like to take a closer look at current legislation in an analysis we are preparing for the April government session. Our task is to identify certain obligations entrepreneurs have towards the state which could be reduced. Today we have already identified 450 points in various fields which we suggest should be annulled completely or simplified considerably. And we plan to further continue in these efforts. We will also focus on state support granted to foreign investors. We plan to diminish investment incentives for the processing industry and on the other hand boost support granted to strategic services We will also focus on the support the state provides for foreign investors... We plan on increasing the support for strategic services and technology centres. The amendment introduces a number of almost revolutionary changes. In particular it abolishes the adherence of trade license holders to a particular Trade Licensing Office according to their address or place of business. This was possible especially thanks to the complete digitalisation of the Trade License Register, i.e. the database which holds all necessary details on trade license holders. These data are available to all Trade Licensing Offices in the country and as a result, entrepreneurs are able to address any one of the offices. We expect this fundamental change will also have a positive effect on the actual functioning of individual offices as the amendment introduces an element of competition among them. If an entrepreneur is given Corporate income tax will thus gradually decrease from 24% in 2007 to 19% in 2010. The tax decrease is one of the most important factors by which foreign companies compare their investment opportunities. |4 the option to choose which Trade Licensing Office to address, he/she will surely opt for the one with the highest quality of services. Another change is the introduction of a single unregulated trade to encompass all trades for which entrepreneurs are not required to hold any special qualification. This will lead to cutbacks in administration as well as financial savings. and technology centres. It has become apparent that most investment incentives in the Czech Republic have been targeted at regions with the highest GDP per capita, which instead of diminishing the gap between the most developed and the most stagnant regions, has on the contrary led to a deepening of the divide. Investment incentives in the Czech Republic have also been directed rather at regions with a low rate of unemployment, so in terms of employment there has been no real support for less developed regions. Furthermore, analyses have shown that rather than reducing unemployment, jobs created by means of incentives tend to be filled by employees from other companies in the same branch or from other branches. These are all valid reasons why we should rethink the existing state of investment incentives policy and define it in such a way that would not permit market distortions. CZECH BUSINESS AND TRADE Will Czech Exports Change Direction? Higher exports than imports resulted in a record foreign trade surplus in 2007, the highest ever in the history of the Czech Republic, and almost double the surplus of 2006. The per capita value of exports rose from almost EUR 1 480 in 1993 to some EUR 8 645 in 2007. Over the last fifteen years, foreign trade turnover has increased 5.7-fold to EUR 174.6 billion, ranking the Czech Republic among the most open economies in the European Union. We must take heed, Automobile industry is the leader in Czech exports FOREIGN TRADE STRUCTURE ACCORDING TO GROUPS OF COUNTRIES EXPORTS – total including: developed market economies of which: EU 27 of which: Germany Slovakia developing economies European transition economies Commonwealth of Independent States of which: Russia others 2) of which: China unspecified IMPORTS – total including: developed market economies of which: EU 27 of which: Germany Slovakia developing economies European transition economies Commonwealth of Independent States of which: Russia others 2) of which: China unspecified BALANCE – total including: developed market economies of which: EU 27 of which: Germany Slovakia developing economies European transition economies Commonwealth of Independent States of which: Russia others 2) of which: China unspecified 1) FOB/CIF (current prices) December 2007 January 2007 to December 2007 in EUR million index 1) in EUR million index 1) share in % 7 068 105.2 97 764 115.0 100.0 6 350 5 946 2 075 693 270 68 311 188 52 46 18 7 111 104.3 104.7 101.6 113.3 117.1 80.1 116.5 127.5 122.4 123.6 5x 103.6 88 83 30 8 3 991 220 291 667 391 821 3 670 2 286 629 555 261 94 351 114.1 114.3 111.6 121.2 122.8 94.2 126.2 135.4 151.4 155.6 6x 113.1 91.0 85.1 31.0 8.9 3.5 0.8 3.8 2.3 0.6 0.6 0.3 100.0 5 510 4 846 1 882 376 443 17 534 404 598 588 9 -42 102.3 100.3 102.4 104.2 112.9 85.0 98.2 99.7 115.6 115.6 145.6 74 66 26 5 5 112.6 112.8 111.1 112.7 117.9 118.1 90.8 89.6 143.6 144.1 120.5 79.2 70.5 28.0 5.3 5.8 0.3 6.6 4.7 7.9 7.8 0.1 840 1 100 193 317 -172 51 -223 -216 -546 -542 8 Same period of previous year = 100 2) China, North Korea, Cuba, Laos, Mongolia, Vietnam Source: Czech Statistical Office, 2008 6 4 7 7 3 14 16 3 3 -2 -2 -2 -6 -6 736 511 398 044 482 297 238 479 484 322 114 413 255 708 893 623 091 524 568 193 855 768 147 however. Most economists have recently reduced their estimates of this year’s GDP growth in the euro area, and the USA is evidently heading towards stagnation in the first half of the year. What is to be done? The diversification of Czech exports must increase. The Czech economy is extremely open to the developed West and, as such, it is highly dependent. A drop of 1 percentage point in German GDP growth slows Czech economic growth by at least 0.5 percentage point. A reasonable balance of economic dependence between the East and the West will bring new opportunities for maintaining growth in exports – and thus increasing the potential product. China, India, and Russia will be the driving force for world growth this year. In Central and East Europe, it will be Turkey, the Ukraine, Poland, the countries of former Yugoslavia, and Kazakhstan. For this reason, the Czech Republic should place at least one-third of its exports in the East. Last year, however, only 2.3% of total Czech exports went to Russia, 1.5% to other ex-Soviet countries, and a mere 0.6% to China. And yet, the Czech Republic has excellent prerequisites to "push the boat" eastwards. It has the experience of economic transformation. Its geographic location is a good card. It can follow up traditionally good relations and in some cases draw on the language affinity. In general, Czech firms have a good name in the East. Local consumers recognise and remember a number of Czech products, which could be helpful. 5| Photo: ŠKODA AUTO a.s. Is it possible to look back and head towards the future? In the case of orienting Czech trade towards Eastern markets, it is. Czech business needs to take a bigger step towards the East and regain the trade position it lost in the 1990s. This is an important part of the strategy to maintain economic growth. Some time ago, statistics showed 91% of exports go to developed economies such as the euro area and America. In January 2003, this was "just" 69%. Foreign trade results are at a record high at present. ECONOMIC POLICY Representatives of Czech firms are experienced in negotiations in these countries. And what is more, Czech firms can offer products of good quality at reasonable prices. Eastern markets offer dynamic growth and large firms have partially adapted their strategy accordingly. Škoda Holding supplies trolleybuses to Riga and modern trains for Saint Petersburg underground railway. Volkswagen and Škoda plan to launch production in Kaluga, and ČEZ is modernising a source of production in Gacko, Bosnia. Such endeavours should be doubled and incorporate medium-sized enterprises. The idea of "more eastward exports" depends much on policy and trade barriers. Political diplomacy can be a great help to enterprises just beginning to trade in the East. According to economic studies, trade barriers in the region thwart business opportunities worth at least EUR 20 billion each year. Moreover, European companies Eastern markets offer dynamics. Large firms have adapted their strategy to this trend. TERRITORIAL STRUCTURE OF EXPORT OF INDIVIDUAL REGIONS OF THE CZECH REPUBLIC NUTS 3 - Regions DME1) of which to: DE3) ETE4) CIS5) EU25 others2) share in %; export of the region = 100 Capital of Prague Central Bohemia South Bohemia Plzeň Karlovy Vary Ústí nad Labem Liberec Hradec Králové Pardubice Vysočina South Moravia Olomouc Zlín Moravia-Silesia 89.6 89.9 92.9 96.6 95.2 92.3 84.6 86.3 90.5 94.1 88.6 91.3 89.9 88.8 85.5 85.1 87.0 92.7 90.6 86.3 78.5 77.2 81.8 87.4 80.0 82.9 81.3 83.7 1) 3) 5) 4.1 4.8 5.9 3.9 4.6 6.0 6.1 9.1 8.7 6.7 8.6 8.4 8.6 5.1 3.3 2.7 2.5 1.1 1.0 3.1 11.3 4.0 4.8 1.4 4.4 2.8 4.4 4.1 1.8 3.6 1.3 0.5 1.2 2.0 1.1 4.5 1.6 2.1 2.6 1.9 2.2 3.0 Others6) 4.1 3.5 3.0 1.0 2.5 2.3 2.5 4.4 2.6 2.0 3.8 3.5 3.1 3.7 0.4 0.3 0.3 0.8 0.1 0.3 0.5 0.8 0.5 0.4 0.5 0.4 0.5 0.4 are losing approximately 20% of profit as a result of copyright breaches. And so both companies and politicians must change their priorities to the benefit of Czech business. If the opportunity is not grasped now, it will be seized by the Chinese, Indians, and Russians themselves. Aleš Michl Analyst Raiffeisenbank a.s. (e-mail: ales.michl@rb.cz) Developed market economies; 2) Other developed market economies Developing economies; 4) European transition economies Commonwealth of Independent States; 6) China, North Korea, Cuba, Laos, Mongolia, and Vietnam The Czech Republic’s per Capita Export in USD 12000 10000 8000 6000 Source: World Trade Organisation, Czech National Bank |6 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 0 1993 2000 Photo: Photocombo 4000 CZECH BUSINESS AND TRADE Tax Reform in the Czech Republic Corporate Income tax rates: 2007: 2008: 2009: 2010: 24% 21% 20% 19% All tax-related measures are in line with the Lisbon agenda*). They aim chiefly at promoting economic growth and employment. The tax burden is gradually being shifted from direct to indirect taxes. An example of this is the increase of VAT and environmental taxes, compensated for by a substantial cut in personal and corporate income tax. These tax measures aim in particular to strengthen the motivation of people to participate actively on the labour market. ■ C O R P O R AT E I N C O M E TA X – FURTHER DECREASE O F TA X R A T E The tax rate for corporations has been reduced from 24% in 2007 to 21% in 2008, 20% in 2009, and to 19% in 2010. The rate for all withholding tax is unified at 15%. These cuts in tax rates have been accompanied by a certain broadening of the tax base. Weak capitalisation rules and limitation of financial expenses are now stricter. On the other hand, extended binding rulings should help to reduce the administrative burden and the uncertainty of firms. ■ P E R S O N A L I N C O M E TA X – INTRODUCTION OF SINGLE TA X R A T E A single tax rate of 15% on the income of individuals has been introduced in 2008. This rate will be reduced to 12.5% from 2009 onwards. The tax base for any employee comprises the gross salary increased by the employer’s health and social insurance contributions (35% of gross salary). In reality, the rate is effectively around 23% of the previous tax base, calculated for employees’ income. At the same time, self-employed persons are no longer permitted to deduct their social and health insurance contributions from their tax base. Personal tax credit, tax credit for nonearning spouse, child payable tax credit as well as other tax credits have been increased significantly (the personal tax credit increases from EUR 260 to EUR 895 in 2008 and to EUR 597 from 2009 onwards as the tax rate decreases). This increase in tax credits is necessary in order to maintain 7| Photo: Photocombo The Parliament of the Czech Republic has approved a proposal by the Ministries of Finance, Labour and Social Affairs, and Health for a significant public finance reform. An important constituent of the entire package is the tax reform. The public finance reform should remedy excessive general government deficits and gradually lead towards long-term sustainability of public finances, since a stable macroeconomic environment contributes significantly towards economic growth. FINANCE ensure them the same level of tax revenue in case they decide to exempt farmland. ■ E N V I R O N M E N TA L TA X E S – T O W A R D S S U S TA I N A B L E DEVELOPMENT The Czech Republic must implement EU legislation governing the taxation of depletion of natural resources. New taxes on electricity, coal and other solid fuels, and natural gas have been introduced. These new taxes lead to a further increase in the share of indirect taxes. ■ E X C I S E TA X E S – T O M E E T E U O B L I G AT I O N S Higher rates on tobacco products have been introduced as of 1 January 2008 to fulfil minimum rates set by the EU. ■ A D M I N I S T R A T I O N O F TA X E S – R E D U C I N G A D M I N I S T R AT I V E BURDEN In order to decrease administrative burden, the obligation to register cash payments using cash registers with a fiscal memory and other related obligations have been abolished. The businesses concerned (retail and restaurants) are subject to standard accounting and reporting rules only. Peter Chrenko Deputy Minister, Ministry of Finance (e-mail: peter.chrenko@mfcr.cz), www.mfcr.cz ■ V A L U E A D D E D TA X – R E S T R U C T U R I N G O F TA X BURDEN The reduced rate has increased from 5% to |8 9%. This rate is applicable to foodstuffs, residential housing construction, accommodation, and passenger transport. In support of environmentally friendly behaviour, certain commodities (such as biofuels) are also taxed at the reduced tax rate. The standard rate remains at the previous level, i.e. 19%. ■ R E A L E S TA T E TA X – STRENGTHENING OF SUBSIDIARITY PRINCIPLE According to the proposal, farmland can be made exempt from real estate tax upon the decision of the municipality. Furthermore, municipalities will be permitted to set the local coefficients determining the rate of real estate tax imposed on buildings. This measure should Personal income tax rates 2008: 15% 2009: 12.5% Photo: Photocombo the tax burden of those whose income was up till now taxed at rates below 23% and at 19% as of 2009 respectively. The joint taxation of spouses (income splitting) has been abolished; nevertheless, new levels of applicable tax credits are favourable enough to compensate this amendment. The minimum tax base for entrepreneurs has been abolished as such. In order to mitigate loss of tax revenue, the tax base has been somewhat broadened. However, further significant changes to the tax base are expected in the future. *) The process in the European Union, which was launched at the Lisbon summit of the Council of Europe in March 2000, is to make the EU "the most competitive and dynamic knowledgebased economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion". This goal is to be achieved by the development of the knowledge of s o c i e t y, s u p p o r t t o r e s e a r c h a n d development, elimination of obstacles to the common market and improvement of the entrepreneurial environment, modernisation of the social model, and support to employment and sustainable development. CZECH BUSINESS AND TRADE Consumer Protection in the Czech Republic Current legislation governing consumer protection in the Czech Republic is based on EU law. Fundamental pillars include legislation on product safety, warranty for purchased goods, and provision of adequate information to consumers. Mention must be made of provisions concerning unfair contract terms and distance selling contracts. Legal terms governing consumer credits and financial services in general are becoming highly topical. The consumer is also protected by law in areas such as telecommunications, sale of food, and so on. Let us explore the most important aspects. ■ PRODUCT SAFETY In keeping with European legislation, this area is treated primarily under Act No. 22/1997 Coll. on technical requirements for products, and Act No. 102/2001 Coll. on general safety of products. These regulations are designed to ensure products introduced to the market or in circulation are safe in terms of health protection. For this purpose, the Czech Republic is engaged within the RAPEX rapid alert system for all dangerous non-food consumer products on the single EU market. This system serves national inspection bodies (in the Czech Republic – the Czech Trade Inspection), which respond to RAPEX alerts by conducting inspections on the market and taking necessary measures (such as recall of dangerous products). ■ GOODS WARRANTY The rights of consumers who purchase goods in shops, i.e. from businessmen licensed to sell goods, are protected by the Civil Code (Act No. 40/1964 Coll.) This regulation guarantees a warranty period of 24 months, unless stated otherwise. The Code defines the claims consumers can lodge if purchased goods show defects. These include removal of the defect free of charge or withdrawal from the contract if the defect cannot be removed. Consumer protection also applies to goods that fail to meet the requirements stated in the contract or declared by the seller, i.e. if goods are not in accordance with the contract of purchase. ■ C O N S U M E R I N F O R M AT I O N The law on consumer protection (Act No. 634/1992 Coll.) obliges the seller to provide consumers with adequate information, for instance on the properties of goods on sale, the terms of purchase, possible risks etc. The seller must in no way mislead the consumer. Particular emphasis is given to information on the price, which must be stated unequivocally and must not give the impression it is lower than it actually is. It is thus inadmissible to state a price without VAT. ■ U N FA I R C O N T R A C T T E R M S The Civil Code (Act No. 40/1964 Coll.) prohibits terms of contract which constitute a significant imbalance in the parties’ rights and obligations to the detriment of the consumer. Under this provision, it is prohibited to conclude arrangements that: omit or limit consumers’ rights to claims for liability for defects or for damage, that define the contract as binding for the consumer while the obligation of the supplier is subject to a condition the fulfilment of which depends solely on the will of the supplier, that allow the supplier to retain payments made by the consumer even if the consumer has not concluded a contract with the supplier or has withdrawn from it, and so on. The legislation mentioned above aims to prevent the abuse of superior position by businesses and to ensure a fair balance in the rights and obligations of the consumer and the seller. The Code contains a special provision concerning the remote conclusion of contracts, such as on the Internet. The Civil Code contains a special provision on distance selling contracts concluded via the Internet, teleshopping, catalogues etc. The objective of the provision is to allow consumers to acquaint themselves with goods as they would in an ordinary shop, to receive adequate information necessary to make an informed decision on the 9| Photo: Photocombo ■ D I S TA N C E S E L L I N G CONTRACTS L E G I S L AT I O N The law also stipulates the terms of consumer credits and the method of calculating the annual percentage rate of costs, and the like ■ CONTRACTS CONCLUDED OUTSIDE PERMANENT PREMISES The conclusion of contracts outside the supplier’s usual premises is often accompanied by increased pressure on the part of the seller and leads to rash decisions by the consumer. For this reason, current legislation ensures the consumer is provided with compulsory information, and sets a period of 14 days for possible | 10 withdrawal from such a contract. This applies to contracts concluded at exhibitions, with door-to-door vendors and so on. If the salesman fails to provide obligatory product information, the deadline for withdrawal from the contract may be prolonged up to one year. ■ CONSUMER CREDIT Heavy household indebtedness, ambiguous contract terms and other circumstances have led to the adoption of Act No. 321/2001 Coll. on certain terms for conclusion of consumer loans. This law defines certain important contractual terms of consumer credits such as the annual percentage rate of costs, terms of premature credit repayment etc. The main objective of the law is to secure sufficient information for the consumer, especially information on all payments billed on the basis of the contract. ■ S U R V E I L L A N C E B O D I E S, COURTS The observance of consumer-related laws is monitored by a number of surveillance bodies, including the Czech Trade Inspection, the State Agriculture and Food Inspection Authority, and the Czech Telecommunication Office. In certain cases, these bodies can impose sanctions for breach of law, although they cannot intervene in a dispute between the supplier and the consumer. If a conflict cannot be resolved by agreement, one of the parties must appeal to a court. Since this is timeconsuming and expensive, one of the present priorities is to put in place an effective system of out-of-court consumer dispute settlement. Jana Luhanová Consumers Defence Association of the Czech Republic Sdružení obrany spotřebitelů ČR – SOS (e-mail: luhanova@spotrebitele.info) www.spotrebitele.info Photo: Photocombo conclusion of a contract, and to protect provided personal data. The Code stipulates which information must be provided to the consumer before a contract is concluded, and sets a period of 14 days during which the consumer may withdraw from the contract without substantiation and without any sanction. If the seller fails to provide obligatory information, the deadline for withdrawal from the contract may be prolonged to three months. The Code pays special attention to financial services concluded at a distance. In this section, we present and follow interesting success stories of export projects implemented by Czech businesses from a variety of industry sectors; success that is, for the most part, founded on remarkable feats of research and innovation. We also introduce examples of important foreign investment projects carried out in the Czech Republic. TECHO Furniture Manufacturer Breaks Record after Record, Expanding to Foreign Markets TECHO, a.s. is one of the largest providers of comprehensive services in furnishing commercial interiors in Central and East Europe, as well as an important manufacturer of office furniture in the Czech Republic. In 2006, the company generated its historically highest profit, just under EUR 1.5 million before tax. The company owes its dynamic growth to growing exports in particular. In addition to European countries, TECHO has gradually made its way onto markets in Asia and Africa. TECHO branches are located in the United Kingdom, Romania, Slovakia, and Hungary. ■ KEY PROJECTS Although a specialist in fitting out commercial interiors, TECHO also supplies schools, medical establishments, and offices of the state administration and self-government. Its most important contracts for companies in the Czech Republic include, for instance, the furnishings of Prague’s O 2 Arena, the interiors of ČEZ headquarters, Hachette Filipacchi and MAFRA publishing houses and Faurecia manufacturing plants located in an industrial park in south Bohemia. In the banking sector, TECHO undertook its first contracts in the 1990s, when it fitted out the offices of the Czech National Bank and Komerční banka in Prague. TECHO is also a regular supplier of ERSTE GROUP, one of Austria’s largest banking groups. So far, TECHO has supplied branches of ERSTE GROUP in the Czech Republic, Austria, Slovakia, the Ukraine, Romania, Hungary, Serbia, and Croatia with furniture for over 6 000 employees. A highly prestigious order was that for interior furnishing for Queen Margaret University College in Scotland, completed last September. TECHO supplied the new building with seating furniture worth EUR 1 million for 2 500 employees. The order was unique not only in terms of its volume, but also in terms of the emphasis university officials placed on environmentally friendly methods of production and delivery. In its bid, TECHO had to submit a number of certificates proving its friendly approach to the environment. Other large orders for schools and educational institutions include the interior furnishings of the Rajská building at Prague’s University of Economics (in 2005, EUR 3 million), Masaryk University in Brno – ILBIT (EUR 1.2 million) and Queen Mary University of London (EUR 600 000). As concerns the health service, TECHO, a.s. has made deliveries for medical institutions both at home and abroad – in Slovakia, the United Kingdom and other countries. Past deliveries include, for example, furnishings for the Central Military Hospital in Prague, the Merciful Brethren Hospital in Bratislava, and Guys Hospital in London. In October 2005, TECHO completed the fitting out of the Masaryk University’s ILBIT laboratories, the largest medical laboratories in Central Europe. TECHO, however, does not operate exclusively on European markets. At the beginning of 2006, it furnished the Omar Bongo Ondimba central hospital in Gabon’s capital Libreville, and its activities on the African continent are ongoing. ■ E X PA N S I O N T O E A S T EUROPEAN MARKETS Russia, Georgia, and the Ukraine are a natural continuation of TECHO’s first phase of expansion launched ten years ago. At that time, the company opened branches in Romania, Hungary, and the United Kingdom. Its plan now is to open branches in Georgia and the Ukraine; it already has one in Moscow, however it is not yet part of the TECHO group. The company is planning to purchase the Moscow branch from its current partner soon. More at: www.techo.cz KOPOS KOLÍN – Traditional Manufacturer of Wiring This largest domestic manufacturer of underground wiring material is continuing in its long production tradition, dating back to 1926. In the period between the two World Wars, KOPOS KOLÍN held a monopoly position in its line of production amid keen domestic competition. The KOPOS production range comprises over 5 000 different products, grouped in five basic segments: mounting boxes; bars and silltype trunking; flexible and rigid pipes and protectors; fixing material; metallic cable troughs. The company expends large sums of money on research and development, its aim is to place new products and innovations on the market each year. It is the owner of a number of patents, industrial and utility designs. Kopos triumphed in the demanding world competition of the European Organisation for Nuclear Research (CERN) in Geneva, where it presented the most efficient solution for particle accelerator screening (used in the research of matter inception). Intensive investment and development activities were launched in 1994, when the company came under new management. Since then, the new owner has invested more than USD 34.75 million into modernising the building, production and technology. Growing production and the increasing number of workers call for greater investment. Last year, the former 11 | C Z E C H TO P compressor plant underwent massive renovation, costing more than USD 34 750, and the sales logistics department was expanded to include a modern extension. The company’s domestic sales account for nearly 60% of its economic growth, the remaining 40% are attributable to company exports to its subsidiaries (the Ukraine, Belarus, Poland, Slovakia, Russia, Hungary, and the United Arab Emirates) and to 30 more countries the world over. KOPOS KOLÍN a.s. is a holder of the ISO 9001 and ISO 14001 standard certificates. It employs 403 people in the Czech Republic and 84 more employees in its other subsidiaries abroad. USD exchange rate: CZK = 28,782 (1994) More at: www.kopos.cz ACERBIS, Italy’s Renowned Manufacturer of Motorcycle Components, Arrives in Bohemia ACERBIS Italia has chosen a brownfield not far from Pardubice to build a plant for the manufacture of components for motorcycles, cars, and lorries. They are planning to invest more than EUR 3.6 million in the new plant in Moravany nad Loučnou, which will be fitted with the latest equipment and technologies. Some five dozen specialists will find work there. ACERBIS has chosen abandoned premises for its project, occupied in the 1970s by a local state enterprise, which re-engineered up to 3 000 lorry engines each year. In later years, the enterprise fell into decay and gradually turned into a brownfield. ACERBIS’ investment will not only restore the decaying buildings, but will offer work to several dozen people in a branch that boasts a long tradition in the region. | 12 ACERBIS Italia is a leading world manufacturer of original plastic equipment and accessories for motorcycles and other branches of the automobile industry. Practically all major manufacturers, such as Aprilia, Honda, Ducati Motor, BMW, Caterpillar, and Komatsu are among its customers. ACERBIS Italia came into being 30 years ago as a small family business specialised in the manufacture of plastic motorcycle components. Gradually, it developed into a company that boasts unique branch knowhow and high designer and manufacturing ability. ■ TO P T E C H N O L O G Y F O R T H E CZECH REPUBLIC The Italian investor plans to install high technology in Moravany, developed for the most part specifically for the Czech plant. It will combine rotational plastic moulding (conducted separately until now) with injection moulding in one single process. This procedure will significantly speed up and simplify production. At the beginning of the process, the mould filled with the required quantity of loose or liquid plastics is placed into a furnace. By heating the material, it liquefies and the matter is distributed evenly into all parts of the mould by means of centrifugation. When the mould cools down, the product is practically finished, without the need for any further surface treatment. "In comparison with conventional procedures, this unique technology is more productive, cheaper, and friendlier towards the environment. Where production previously required two to three steps, now only a single step is needed for moulding and foaming. The product needs no painting, as it acquires its colour from the initial material. This makes it possible to manufacture hollow plastic components of nearly all shapes, however complicated, without internal stress and the need to weld several parts together to complete the piece," Stefano Goisis, Managing Director of ACERBIS CZECH s.r.o. explains. In Moravany, ACERBIS will primarily manufacture fuel tanks and seats for the motorcycle market. It will also produce tanks for other types of vehicles - lorries, construction, road-building and farming machines. In future, rotational moulding technology will enable ACERBIS to extend manufacture to luxury design furniture, for example. ■ S T R AT E G I C P O S I T I O N "We have decided to invest in the Czech Republic, as this country offers an ideal position in the middle of Western, Central European and East European markets, bringing us closer to all our customers," Stefano Goisis adds. "We envisage the Czech branch will not be a mere manufacturing plant, but will gradually take over from the Italian centre to manage the complete care of customers who buy its products." In the first four years, new employees will undergo intensive training. The first workers will attend courses in Italy, and the rest will be trained in Moravany. The company is planning to cooperate with local schools and enable students to spend some time directly in production. The most skilful ones will be offered employment. This will help develop the local educational system, allowing it to adapt naturally to the new needs of the regional labour market. More at: www.acerbis.com Ivan Kotek phone: +420 223 323 942 mobile phone: +420 606 738 574 e-mail: kotek@eupc.cz www.acerbis.com CZECH BUSINESS AND TRADE Exhibitions and Congress Tourism Exhibitors are becoming real masters in devising appropriate methods and concepts of installing and operating their exhibitions. The organisers, for their part, have learned to better respond to the needs of both firms and visitors, thus raising the standard of trade fairs as a whole. Firms consider very carefully which fair has the greatest potential of fulfilling their expectations and which additional benefits organisers can offer them. In future, organisers will have to focus more on quality of services, on finding inspiration to expand their services, and to present them with the assistance of skilled personnel. ■ NEW TRENDS IN EXHIBITIONS New trends can be observed in the organisation of fairs and exhibitions, responding more aptly to exhibitors’ needs. The transparency of the Czech exhibition market is improving as a result of the increasing number of audited fairs and exhibitions. The infrastructure of exhibition grounds, too, is improving and the performance of the Czech trade fair industry is becoming stabilised. As a result, trade fairs and exhibitions are becoming more international in character. Trade fairs and exhibitions are also becoming increasingly specialised, especially new events. Rich accompanying programmes are practically a matter of course. Organisers bear in mind the growing importance of supplementary services for exhibitors, both domestic and foreign. Modern audio-visual programmes, which make the exhibitions more illustrative, are becoming increasingly popular. Trade fairs are able to assume an advisory role in helping companies find their bearings on the market. The standing of the trade fair industry is also being promoted by the professional press. ■ THE FUTURE OF TRADE FA I R S I N T H E C Z E C H REPUBLIC The Czech trade fair industry is a living and developing organism. Surveys show a slight increase across all indicators in recent years. Large exhibitions have a stable concept, design, organisers and exhibitors. The flagship of Brno Trade Fairs, the largest fair ground in the Czech Republic, is the International Engineering Fair (www. bvv.cz/msv). Other fairs of international importance include the Idet Defence and Security Technology Exhibition (www. bvv.cz/idet) and the group of Construction Fairs (www.b vv.cz/ibf). Holešovice Exhibition Ground is the venue for the Holiday World, Central Europe’s premier tourism industry event (www.holidayworld.cz); Prague PVA Letňany Exhibiton Centre (www.pva.cz) for the FOR ARCH construction fair (www. forarch.cz), or the FOR INDUSTRY (www.forindustry.cz) event. ■ C O N G R E S S TO U R I S M The congress industry in the Czech Republic is an independently developing segment of the tourist industry. It is one of the most dynamically growing economic branches worldwide. Evidence of this is the huge investment being aimed at the congress infrastructure. Prague itself is proof of the fact that such investment is definitely worth the money. During a relatively short time, Prague has become a world congress destination, with modern hotels that offer a wide range of services, conference The flagship of Brno Fairs, the largest fair complex in the Czech Republic, is the International Engineering Fair. 13 | Photo: Veletrhy Brno a.s. Fairs and exhibitions are still among the most suitable forums for seeking new business contacts and testing new sales possibilities. The interest of Czech and foreign companies in displaying their goods at domestic fairs depends on the particular branch, but in general the popularity of trade fairs and exhibitions is certainly not on the decline. Fairs are far from outdated even in the era of the Internet and new forms of promotion. They are a specific part of marketing communication, irreplaceable on the world scale in defined business segments. It is therefore no surprise to see certain important businesses revert to trade fairs for the promotion of their products, activities, and services. SERVICES rooms, and required technical equipment. In order to meet changing requirements, the Prague Congress Centre has undergone wide-ranging modernisation. ■ EXCELLENT GEOGRAPHICAL L O C AT I O N W I T H I N E A S Y REACH The Congress Centre in Prague standard spa stays. The country’s historical monuments are admired by educated travellers fond of architecture, and the large number of mineral springs is appreciated by even the most discerning of spa guests. The combination of these factors, available congress facilities and high-quality of accompanying services are an ideal prerequisite for the holding of international congresses. ■ EXPERIENCE IN ORGANISING EVENTS The Czech Republic has received excellent SURVEY OF TRADE FAIRS IN THE CZECH REPUBLIC www.expo.cz www.veletrhyavystavy.cz ORGANISERS OF TRADE FAIRS AND EXHIBITIONS Veletrhy Brno, a.s. Incheba Praha spol. s r.o. Výstaviště České Budějovice, a.s. ABF Praha, a.s. Výstavy Litoměřice spol. s r.o. MIP GROUP, a.s. Terinvest, spol. s r.o. Ostravské výstavy, a.s. Výstaviště Flora Olomouc, a.s. Svět knihy, s.r.o. AC EXPO s.r.o. Progres Partners Advertising, spol. s r. o. www.bvv.cz www.incheba.cz www.vcb.cz www.abf.cz www.zahrada.cech.cz www.mip.cz www.terinvest.com www.cerna-louka.cz www.flora-ol.cz www.svetknihy.cz www.acexpo.cz www.ppa.cz BRANCH ASSOCIATIONS SOVA ČR – Association of Fair and Exhibition Organisers (Společenstvo organizátorů veletržních a výstavních akcí) AVF – Association of Exhibition Companies (Asociace výstavářských firem) | 14 www.czechfairs.cz www.avfcr.cz references in recent years, when it organised a number of prestigious international congresses and conferences. One of the most important and most prestigious events on a global scale was the annual meeting of the International Monetary Fund and the World Bank Group in September 2000. Another event of great importance was the NATO Summit in Autumn 2002 and the meeting of the International Olympic Committee in 2003. In 2006, the Prague Congress Centre hosted the ASTA International Destination Expo, often referred to as the "Tourism Olympics". A number of important world companies and special-interest associations also held their congresses and conferences here, including the Microsoft Security Summit in 2004, the 16th Annual Euro Meeting of the Drug Information Association in March 2004, and the 14th European Congress of Clinical Microbiology and Infectious Diseases. Last year it was the Astronomy Congress or the International Congress of Andrology at the Štiřín chateau. This year, Prague will welcome the international congress of monitoring agencies FIBEP (Fédération Internationale des Bureaux d’Extraits de Presse). For 2010, Prague has submitted its candidacy for the annual IAF (International Astronautical Federation) congress. In addition to large events with up to a thousand participants, hundreds of smaller conferences and congresses are held in the Czech Republic. Photo: CzechTourism Prague had been a host to many international congresses and conferences even before the fall of the communist regime in 1989, thanks especially to its historical and cultural attractions and the recognition of the high professional standard of the country’s scientific workers and specialists. Their position and influence in a number of international organisations and institutions has been instrumental in bringing several important conferences and congresses to Prague. With its geographical location in the very centre of Europe, the Czech Republic is an ideal venue for inter national meetings, congresses, and incentive programmes. This is attested by the continuous expansion of Prague airport. Fifty-eight regular airlines use the airport, which operates direct flights to more than 100 destinations worldwide. The Czech capital is also an important destination for many low-cost airlines. You can get to the Czech Republic easily, quickly, and cheaply. At the same time, the Czech Republic is a safe destination. It is an ideal place for active tourism, and thanks to the great variety and quality of its cultural and architectural sites, also for sightseeing and special-interest tourism, as well as high- CZECH BUSINESS AND TRADE ■ GROWING INTEREST Interest in organising congresses and incentive events in the Czech Republic has been on the rise in recent years. The country offers unique possibilities as it can combine the best of local culture, history, and natural conditions with top-standard congress facilities. With the gradual development of the necessary infrastructure and wide-ranging congress services, the congress industry in the Czech Republic and especially in Prague (which accounts for more than 90% of the congress industry in the Czech Republic) has become a serious rival to many destinations both in Europe and worldwide in attracting international events. The growing range of congress services on the Czech market has created a strong competition for foreign service providers which has led to the fact that the general standard of domestic services has bridged the gap with those provided at other destinations in the world and prerequisites have been met for a further development of the congress industry in the Czech Republic. Dozens of luxury hotels and conference centres that measure up well with international standards in terms of quality and capacity can be found not only in Prague, but also in other Czech towns. ■ P R AG U E ’ S AT T R AC T I O N S What attracts congress visitors to Prague most is the capital’s wealth of historical sites and local culture. Although Prague boasts some of the world’s best preserved historical monuments, visitors need not fear a lack of comfort: Highly modern facilities suitable for holding congresses can be found in the close vicinity of historical monuments, and the number of top-standard hotels increases each year. Other positive factors include Prague’s character as an academic city and the favourable geo-political location of the Czech Republic which renders Prague an economic gateway to Central and East Europe and a base for further expansion. Co-operation with the Professional LIST OF CITIES ORDERED BY THE NUMBER OF CONGRESS EVENTS IN 2006 Rank 1 2 3 4 5 6 7 8 9–10 9–10 City Vienna Paris Singapore Barcelona Berlin Budapest Seoul Prague Copenhagen Lisbon Number of events 147 130 127 103 91 86 85 82 69 69 Source: ICCA Congress Organiser (PCO) is another important factor, which has resulted in significant growth of demand for practically all kinds of congress services, including company conferences, different meetings and incentives. ■ G O O D AVA I L A B I L I T Y O F C O N G R E S S S PA C E The availability of space for holding 15 | SERVICES Huge investment goes into the congress infrastructure, mainly in Prague heritage site Municipal House (www. obecnidum.cz) offers 15 conference rooms with a total capacity of 1 000 places in the ■ A C C O M PA N Y I N G PROGRAMMES PRAGUE CONGRESS TOURISM ASSOCIATION Many professional congress organisers are members of the Prague Congress Tourism Association. On the websites of this company you will find references to travel agencies specialising in the provision of congress and conference services in the Czech Republic as well as direct contacts to hotels suitable for holding congresses. More at: www.pragueconvention.cz Congress Centre (www.kcp.cz). Between 1998 and 2000, the building underwent radical renovation and modernisation. A new multi-purpose building was splendid interior of its Art Nouveau building. The magical atmosphere of historic Prague can be felt in the conference rooms of the Neo-Renaissance WHAT ATTRACTS CONGRESS ORGANISERS – Prague as a historic city – Prague as the business gateway and capital for expansion to Central Europe – Prague as an academic city completed offering vast hotel and office space. The centre has 20 large and 50 small rooms with a seating capacity ranging between 12 and 2 764 guests. With its large choice of conference, banquet, and exhibition rooms and a range of accompanying services, the Centre is the largest and most comprehensive provider of congress and conference services on the Czech market. Exclusive space for conferences, congresses, and other business events, but also for representative balls and other social functions, can be found in other locations as well. The national cultural | 16 their disposal five conference rooms with an overall seating capacity of 2 360. building of Žofín (www.zofin.cz), which was given its present appearance in 1886. It underwent reconstruction in 1992–1994. By far the greatest treat the Czech Republic can offer for holding congresses and conferences is the Prague Castle (www.hrad.cz). Organisers have at Accompanying programmes are an inseparable part of comprehensive organisation services. In this respect, the Czech Republic is a real master. Not only the capital of Prague, but also other cities and places in the Czech Republic offer their visitors a large number of cultural sights, concerts, theatre performances, galleries, and museums. There are also many opportunities for active tourism and a wide range of sporting activities in the Czech Republic. ■ AC C O M M O DAT I O N One of the undeniable advantages of organising congresses in the Czech Republic is the ratio between the value of services and their price. Organisers will find the cost of highly professional services very moderate indeed. This is even more so if you decide to hold your conference or congress in a place other than the capital – prices in the regions are lower by as much as several dozen per cent, while the standard of services remains high. As regards accommodation, organisers prefer higher-category hotels. Most of them are located in Prague. However, other Czech According to the statistics of the International Congress and Convention Association (ICCA), which CzechTourism, the state agency for the support of tourism, has been a member of since 2004, the Czech Republic ranks 14th in international comparisons in terms of the number of participants at congresses organised by international associations, with Prague in the 6th place. In terms of the number of events, according to ICCA, the Czech Republic occupies the 15th position and Prague ranks 8th. Photo: CzechTourism congresses and conferences and a good range of services are essential in meeting organisers’ requirements. The list of places suitable for holding congresses in the Czech Republic includes facilities with a capacity of more than 5 000 persons. The centres are scattered all over the country and are prepared to host any number of guests, their individual capacity ranging up to 9 000 guests. Rooms for both large congresses and smaller seminars are fitted with the latest equipment, excellent audio-visual facilities, providing both comfort and professionalism. The available comfort, luxury, technical fittings, logistic knowhow, and professional service will satisfy even the most discerning clientele from all over the world. Overall, congress facilities in the Czech Republic have a capacity of nearly 50 000 guests, all fitted with modern equipment. One of the largest and most important congress centres in Europe is the Prague CZECH BUSINESS AND TRADE TOP HOTEL Praha and ALBION HOTEL for Your Conferences and Business Trips to Prague TOP HOTEL Praha belongs to the largest hotel complexes in Europe. It provides highstandard accommodation, cuisine, and congress services. Its congress centre, which is one of the largest in the Czech Republic, has a total of 5 000 seats! This makes it an ideal venue of congresses of all types. Many important events have taken place in the multifunction congress hall with 2 000 seats. These included world and European medical congresses, congresses arranged by the European Union, conferences and other events of prestigious companies such as Microsoft and Generali. The hotel has another 4 conference halls and 14 small lounges with variable arrangement. Highspeed Wi-Fi Internet connection is available throughout the complex. The hotel offers accommodation in 930 four-star rooms in various price categories from standard to presidential suite. The hotel catering service has scored success abroad, for instance at embassies in Brussels and Berlin. The guests have at their disposal 5 restaurants and terraces, which are a favourite venue of garden parties and barbecues for up to 1 000 persons! A pride of the hotel is a unique large Japanese-style garden with fountains. Guests can also make use of the rich offer of sports and relaxation facilities – a wellness centre with an indoor swimming pool, fitness and beauty parlour, massages including those of the Thai type, tennis courts, bowling and casino. A younger partner of TOP HOTEL Praha is the ALBION HOTEL, which was opened in a quiet villa quarter near the centre of Prague in 2006. It soon became a sought place for pleasant accommodation and for company conferences and events. The hotel offers 290 rooms and 600 seats for congresses. It has 2 conference halls and 4 lounges, 2 restaurants, Lobby Bar with a fireplace, and a terrace with a barbecue. Both hotels provide complete services for congresses, conferences, incentive programmes, and company events including accompanying activities. The offer of services belongs to the broadest provided at hotels in the Czech Republic. We offer everything under one roof. www.albionhotel.cz www.tophotel.cz 17 | SERVICES ■ THE LARGEST CONFERENCE H OT E L S in Prague: – Top Hotel (capacity 5 000/2 000) (www.tophotel.cz) – Hotel Hilton Prague (3 000/1 350) (www.prague.hilton.cz) – Orea Hotel Pyramida (1 200/500) (www.orea.cz) – Hotel Intercontinental (800/580) (www.intercontinental.com) – Andel’s Hotel (530/400) (www.andelshotel.com) in the regions: – Babylon Centre – Liberec (5 000/1500) (www.centrumbabylon.cz) _ Amber Hotel Černigov – Hradec Králové (800/500) (www.amberhotels.cz) – Hotel Bobycentrum – Brno (1 700/1 400) (www.bobycentrum.cz) – Orea Hotel Voroněž – Brno (1 100/700) (www.orea.cz) – RCO Hotel – Olomouc (1 000/600) (www.rco.cz) – Hotel Atom – Ostrava (650/400) (www.atom.cz) THE LARGEST CONGRESS HALLS: PRAGUE – – – – – – O2 Arena (www.o2arena.cz) (17 000/17 000) Prague Congress Centre (www.kcp.cz) (9 000/2 764) Fair Palace (www.ngprague.cz) (3 300/2 000) Prague Castle (www.hrad.cz) (1 700/600) Municipal House (www.obecnidum.cz) (1 425/432) Palace Žofín (www.zofin.cz) (830/350) REGIONS OF THE CZECH REPUBLIC – – – – – Aldis Congress Centre – Hradec Králové (www.aldis.cz) (2 550/1 170) Congress Centre – Plzeň (www.parkhotel-plzen.cz) (1 650/1 000) Exhibition Grounds – Brno (www.kcbrno.cz) (1 300/450) Akord Culture Centre – Ostrava (1 050/570) Congress Centre – Brno (880/294) Note: The figures in brackets show the total capacity and the capacity of the largest hall. in spa towns: – Thermal Spa Hotel – Karlovy Vary (1 950/1 200) (www.thermal.cz) – Conference Casino – Mariánské Lázně (740/450) (www.marienbad.cz) – Grandhotel Pupp – Karlovy Vary (700/475) (www.pupp.cz) – Priessnitz – Jeseník (650/400) (www.priessnitz.cz) ■ C H AT E AU X The unique character of the Czech Republic is best demonstrated by the variety of venues suitable for holding conferences. Among other places, organisers have the choice of dozens of historical buildings. – Congress Centre Litomyšl (www.esclitomysl.cz) (1 100/200) – Nelahozeves (www.nelahozeves.cz) (980/750) – Český Krumlov (www.ckrumluv.cz) – Štiřín (www.stirin.cz) (700/500) – Zbiroh (www.zbiroh.com) (570/300) – Jemniště (www.jemniste.cz) (520/300) – Dobříš (www.zamekdobris.cz) (400/200) – Mikulov (www.mikulov.cz) (370/300) Interest in the arrangement of various congresses and incentive events in the Czech Republic has been increasing recently | 18 Photo: CzechTourism cities and towns such as Brno, Ostrava, Karlovy Vary, and Hradec Králové are also ready to host events. The tranquillity of castles and chateaux, such as Český Krumlov, Nelahozeves, Sychrov, and Mikulov is becoming increasingly popular. REGION Prague, the Capital of the Czech Republic Magistrát hl. m. Praha (Prague City Hall) Mariánské nám. 2 110 01 Praha 1 Czech Republic phone: +420 236 001 111 e-mail: posta@cityofprague.cz www.praha-mesto.cz | 20 GERMANY POLAND Prague SLOVAKIA AUSTRIA T E R R I TO R I A L D I V I S I O N, L O C AT I O N, P O P U L AT I O N ■ In terms of the administrative division of the country, Prague is a region like the other 13 territorial units. Prague is also a statutory city managed by the City Assembly headed by the Mayor. It is divided up into 58 self-governing city districts managed by 22 higher administrative districts with encharged municipal offices. Prague districts include the typical city centre, districts with residential character of apartment houses dating mainly from the 1920s and 1930s, those with a prevailing industrial character, pre-fab housing estates, or districts with a suburban character, many of which originated by the gradual joining of the surrounding villages. These districts differ from one another in their level of urbanisation, population density, quality of technical infrastructure, and socio- The Art Nouveau building of the Municipal House economic conditions for their inhabitants. Important differences also exist in their population. Whereas four districts exceed 100 000 inhabitants, 21 districts do not reach 2 000, of which 5 have less than 500 inhabitants. Prague is situated in the centre of the Bohemian Highlands and from the geographical viewpoint, it can be considered the heart of Europe. It is located almost in the centre of the continent, with approximately the same air distance from the three seas: the Baltic Sea (365 km), the North Sea (495 km), and the Adriatic Sea (490 km). Prague is the largest city in the Czech Republic. It is located on an area of 496 sq. m, just 0.6% of the country‘s territory. However, the number of its inhabitants at 1 204 897 represents 11.6% of the total population. Its population is more than three times that of Brno, the country’s second largest city. Prague is the country’s capital. Its role as Photo: CzechTourism In connection with the accession of the Czech Republic to the EU, eight statistical territorial units known as NUTS 2 have been created in the Czech Republic in accordance with the binding Regulation of the European Parliament and of the Council on the establishment of a common classification of territorial units for statistics, or NUTS. The purpose of these units is to help evaluate and objectively compare different European regions, especially with regard to drawing from EU structural funds. CZECH BUSINESS AND TRADE a natural centre of politics, international relations, education, culture, and economics is a result of this fact. It is also an important Central European city, which has once more become clear, especially in recent years. Since the beginning of the 1990s, the barriers built up over decades between countries, regions, and towns of the European East and West have been removed. As the Czech Republic has integrated into the newly formed European geopolitical space, Prague has again begun to play a unique role. Prague is also the centre of the Prague Region and home to 1.2 million people. However, it is also part of the socioeconomic population structure of the entire country. All of these aspects are reflected in the specific character and position of Prague as one of the Czech regions. ECONOMIC CHARACTERISTICS ■ Picturesque view of the Lesser Town towers from the historic Charles Bridge pharmaceuticals), electrotechnology, printing and film, as well as food processing and beer brewing. The number of industrial companies is gradually falling, whereas profits from industry have grown. A rising trend in construction can be observed in recent years. The number of construction firms, as well as the volume of construction, has been on the rise, accounting for over one-third of all construction in the Czech Republic. In 2006, the share of construction work based on supply contracts accounted for 36% of the overall national volume. Retail and distribution have undergone extraordinary development. The traditional concentration in Prague’s centre and the sector’s overall insufficiency have improved thanks to privatisation and later due to the construction of hypermarkets on the city outskirts and new shopping malls in the city centre. TO U R I S M , A N E S S E N T I A L CONSTITUENT OF ECONOMIC GROWTH ■ Recently, tourism has become one of the most dynamic sectors and an important pillar of the city’s economic development. Last year, Prague was visited by a record number of incoming foreign tourists. Over 4 million, with 10.3 million overnight stays. ■ LABOUR MARKET The situation on the labour market is directly related to the country’s economic 21 | Photo: CzechTourism In terms of the Region’s economic performance, the capital city of Prague occupies an absolutely privileged position. The Prague Region generates almost a quarter of the country’s GDP, accounting for 24.3% of the national GDP. The high value of this indicator is typical for large cities. It is influenced by circumstances closely related to the economic conditions of life in these densely populated towns. These conditions include a different economic structure compared with other regions, higher wages, but also extensive commuting, as well as the location and seat registration of important companies within the city. The Region’s overall exports are dominated significantly by machinery and transport vehicles (50.4%), mineral fuels and related materials (14.3%) and industrial consumer goods (10.1%). The basic economic restructuring, which has considerably accelerated in the past five years, is reflected in the changes of the sector structure of Prague’s economy. Long-lasting growth in the services sector and the decrease in production sectors are typical features marking the development of Prague’s economic foundation. Tertiary sectors currently represent more than 82% of added value. Employment in this sphere is also considerably higher in Prague. On the contrary, the share of production sectors in generating added value and employment in Prague is markedly below the national average. Prague, however, still maintains a wide array of production branches, including heavy and light machinery (engines, trucks, and tramways), chemistry (tyres, varnishes, and REGION is currently undergoing restructuring. Vast abandoned complexes are being recovered and freed lots are being given a new function. The so-called development areas, which also offer possibilities for investors, are part of the city’s development plan. For instance the Holešovice-Bubny area belongs to the so-called large development territory, which, based on a 1990s urban competition, was designated in the territorial plan as an area targeted for area’s original industrial complexes into mixed or residential housing areas. The territorial plan marks the easternmost part of this locality, which encompasses the Holešovice port, for the development of administrative buildings and residential housing, provided that the port continues to serve its purpose. A vast area in the meander of the Vltava River, closely connected with the historical quarters of Karlín and Libeň, is another The city’s big investment into the infrastructure creates excellent conditions for smooth involvement of investors in the development of housing and mixed construction. the expansion of Prague’s central infrastructure. Railroad lots, which will gradually be freed up are reserved for this purpose. In addition to mixed business and housing, a university campus is foreseen here, as well as a large central park. This location has also increased in significance as a potential space for activities related to the Olympics in connection with Prague’s candidature to host the Summer significant development area in the city centre. The proposed development of residential and mixed housing on an area of approximately 200 000 sq. m in Karlín follows on to the River City administrative centre (www.rivercity.cz), where construction is already underway. The area of Maniny offers possibilities for a larger complex of buildings that would be of value to the entire city and would offer sports and recreational activities connected to the river. In the surroundings of the Invalidovna underground station, an area of approximately 190 000 sq. m is planned for use. The plan also includes the completion and expansion of the centre of the Libeň quarter at the far end of the Libeň Bridge with a considerable number of residential buildings and green spaces linked to the Palmovka underground station. A surface area of approx. 400 000 sq. m is allocated for this area and a project for the further construction in the Libeň docks is also in the pipeline. The city is backing the area’s development with an extensive preliminary investment. This investment is to ensure the completion of buildings so that investors’ participation is problem free. ■ Panorama of Prague as seen from the park on Petřín Hill companies, 188 state-owned businesses, 96 283 commercial companies, and 5 715 cooperatives. ■ FURTHER DEVELOPMENT – OPPORTUNITIES FOR I N V E S TO R S Industry in Prague is losing employees and | 22 Olympic Games in 2016. Intensive housing construction in the area is subject to the completion of anti-flood protection measures and the construction of an important city ring connecting the Strahov tunnel, Pelc–Tyrolka. A series of transformation objectives have already been drawn up. They aim to change the TRANSPORT The markedly central location and attractiveness of Prague, both within the Czech Republic and Europe-wide, renders the city an important destination, as well as a junction of many transit roads. In the past, Prague has been an important centre of international transport for the west-east and north-south directions. At the same time, it is the largest transport junction interconnecting the country's regions. The capital is also the central point of all motorways. The most important of these are: the D 1 connecting Prague, Brno, and Photo: CzechTourism capacity. Prague is the largest regional labour market in the country. Until now, the typical features of development have been, on the one hand, the attractiveness of Prague’s labour market location and, on the other, the city’s ability to meet increasing demand. This is attributable to the considerable professional mobility of domestic human resources, as well as to the growing availability of foreign workers. The 2006 unemployment rate was just 2.72% in the capital, in contrast to the 7.67% country average. Compared to other regions, Prague’s workforce offers a far higher qualification level. More than a quarter of its employees are university-educated, and these numbers have seen a steady increase in recent years. The South Moravia Region has 12.6% inhabitants with university background, which is the second largest regional share. The average salary in Prague is also markedly higher than in other regions. In 2006, it reached EUR 952 compared to the national average of EUR 758. At the close of 2006, the companies register contained 437 882 business entities, 271 263 of which were CZECH BUSINESS AND TRADE MAIN EXTERNAL CONNECTIONS OF THE PRAGUE INFRASTRUCTURE V˘‰kov Teplice Dresden Dûãín Hamburg Ústí n. L. Liberec Berlin Germany Mladá Boleslav Sczecin Chomutov Chemnitz Mûlník Germany (transit) Hradec Králové Poland Káran˘ Karlovy Vary Marktredwitz, Plauen H. Králové Warsaw T˘nec Chvaletice Switching station Bohemia Karlovy Vary Ostrava, Katowice Brno, Vienna, Budapest Hradec Prosenice PlzeÀ Germany Slapy PlzeÀ Nuremberg Munich PlzeÀ Nuremberg Strakonice Passau Îelivka âeské Budûjovice Koãín Linz Temelín Russia Slovakia (transit) Brno Slovakia Austria Brno Bratislava, Vienna Veselí n. L. Source: The Strategic Concept Section of the City Development Authority Prague Example of modern architecture – the so-called Dancing House purposes (on a 30.5-kmlong route between Zbraslav and Sedlec). The former uses three ports in Prague, the latter eleven docks (www.paroplavba.cz). Air transport, both passenger and cargo, is mainly concentrated at the Prague-Ruzyně airport. Last year a total of 11.5 million passengers passed through the airport. Over 50 airline companies currently operate at the airport, providing regular connections, to almost 120 destinations worldwide (www.letiste-praha.cz). Prague has a relatively good public transportation system, the backbone of which is formed by the underground and a network of tramways. Each year, approximately 1 billion passengers use public transport. The persistent need to make the public system more attractive has led to the gradual creation of the Prague integrated transport system. At present, it operates to the distance of 35 km from Prague’s outer city limits, reaching a large area of the Central Bohemia Region (www.dp-praha.cz). ■ C U LT U R E A N D E D U C A T I O N The Czech capital is the country’s most significant municipal monument reservation. In 1992, the historical centre of Prague (866 ha) was entered in the UNESCO World Heritage List (www. unesco.cz). The capital has a unique array of monuments including Prague Castle, which overlooks the city. It offers all sorts of artistic styles and movements. The historical centre is situated on both banks of the Vltava River within six quarters, formerly independent towns, unified in the 18th century. They include: Staré Město (the Old Town), Josefov (the preserved part of the former Jewish Town, today part of the Old Town), Nové Město (the New Town), Malá Strana (the Lesser Town), Hradčany, and Vyšehrad. This is the location of the greatest concentration of historical monuments, museums, and galleries. The capital city has the largest number of monuments, 81 museums, 120 galleries, 70 theatres, and 85 public library branches. Significant international events 23 | Photo: CzechTourism Bratislava; the D 5 connecting Prague and Nuremberg; the D 8 connecting Prague, Dresden, and Berlin; the D 3 connecting Prague, České Budějovice, and Austria; and the D 11 connecting Prague, Hradec Králové, and Poland. Motorways in the city itself span only 11 km; they are, however, connected to other faster communications (76 km). The total length of Prague’s communication network is 3 400 km. Prague is also an important international railway junction. It is part of the 4th multimodal corridor of Berlin Prague - Bratislava, which also includes the route from Prague to Nuremberg. There are 10 main railway lines that form the backbone of the railway network (www.vlak.cz). Emphasis mainly focuses on developing railway transport at the European level (Eurocity) and at the same time at restricting lines with undercapacity. Reconstruction of key railway lines is being prepared for express trains, aiming to ensure a high degree of comfort on long-distance journeys, especially for international travel. The Vltava River is used both for transporting goods, and for recreational REGION which take place in Prague each year include the Prague Spring music festival, the European Film Days festival, the International Book Fair, and the Book World Prague literary festival. Prague has always been a major investor in culture and a generous sponsor of various cultural and artistic activities. Its annual expenditure on culture exceeds EUR 36 million, almost 5% of the entire city budget. Prague culture is closely connected with its monuments as with the day-to-day life of local artists and visitors to cultural events. The Bertramka Villa in Prague is a splendid building where Wolfgang Amadeus Mozart spent the most wonderful moments of his short life and where in 1787 he completed Don Giovanni – one of the world's best operas. Prague E u ro p e a n U n i o n a w a rd e d t h e t i t l e European Capital of Culture 2000. More information on monuments, including virtual tours, is available at: www.pis.cz. Regarding other aspects of social life, Prague also ranks high in terms of education level. It may be considered the n a t i o n a l c e n t re o f e d u c a t i o n . T h e concentration of schools from secondary level education onwards is higher here than in the rest of the country. Among the regions, Prague has the highest number of grammar schools and secondary professional schools. In terms of university education, the position of the capital is unique. It is the seat of 17 universities, the most renowned of which include Charles University, founded as early as 1348 (www.cuni.cz), the Czech Technical University (www. cvut.cz), the Institute of Chemical Technology (www.vscht.cz), the University of Economics (www.vse.cz), and the Czech University of Life Sciences (www.czu.cz). R E C E N T N O TA B L E INVESTMENT ■ Accenture (USA), shared services centre – 2006 Deutsche Boerse (Germany), software development – 2006 InBev (Belgium), shared services centre – 2006 SITA (Switzerland), IT, software centre – 2007 Skype Technologies (Luxembourg), software development – 2006 GE Aviation (USA), aviation – 2007 S E L E C T E D F I R M S W I T H F O R E I G N I N V E S T O R PA R T I C I PAT I O N Investor Country of origin Czech partner Sector Contact SAP AG Siemens Aktiengesellschaft Accenture Central Europe B.V Sun Microsystems International, Inc. ARIBA INTERNATIONAL HOLDINGS, INC. RICARDO UK LIMITED Deutsche post International B.V. Google International LLC Microsoft Corporation YVES ROCHER INTERNATIONAL ExxonMobil Petroleum & Chemical BVBA Zentiva N.V. Burda Verlag Osteuropa GmbH Blue Finance Luxembourg SA Groupe Latecoere Goodyear Dunlop Tires Europe B.V. ABB Holdings B.V. Germany Germany Netherlands USA SAP ČR, s.r.o. Siemens, s.r.o. Accenture Services, s.r.o. Sun Microsystems Czech, s.r.o software electrical engineering consultation services IT www.sap.com www.siemens.cz www.accenture.com www.sun.com USA United Kingdom Netherlands USA USA France Belgium Hewlett-Packard Central Eastern European Holding GmbH Central European Communications Holdings, B.V. Austria HEWLETT-PACKARD, s.r.o. consultation services automobile industry databank services commerce, services IT commerce accounting and data services pharmaceuticals publishing printing aircraft industry tyres automation and power industry technologies notebook production www.ariba.com www.ricardo.com www.dhl.cz www.google.cz www.microsoft.com www.czech-franchise.cz Netherlands Germany Luxembourg France Netherlands Netherlands Ariba Czech, s.r.o. Ricardo Prague, s.r.o. DHL Information Services (Europe) s.r.o. Google Czech Republic, s.r.o. MICROSOFT, s.r.o. YVES ROCHER, spol. s r.o. ExxonMobil Business Support Center Czechia, s.r.o. Zentiva, a.s. Burda Communications, s.r.o. Svoboda Press, s.r.o. LETOV LETECKÁ VÝROBA, s.r.o. Goodyear Dunlop Tires Czech, s.r.o. AB,B s.r.o. Netherlands Interoute Czech, s.r.o. culture did not necessarily always come into being in the official environment. Jaroslav Hašek, for instance, was a regular guest in Prague-Žižkov pubs where he sketched his Good Soldier Švejk – evidently the most popular Czech work, and poet Jaroslav Seifert – the first Czechoslovak winner of the Nobel Prize for Literature – was born and wrote poetry in the shadow of courtyard galleries on the right bank of the Vltava River. Prague is one of nine towns the | 24 electronic communication www.exxonmobil.com www.zentiva.cz www.burdacomm.cz http://svoboda-press.takeit.cz www.letov.cz www.dunlop.cz www.abb.cz www.hp.com www.interoute.com IMPORTANT CZECH FIRMS BASED IN PRAGUE Name Sector Contact ČEZ, a.s. České dráhy, a.s. Škoda Praha, a.s. Metrostav, a.s. České aerolinie, a.s. Česká pošta, s.p. Dopravní podnik hl.m. Prahy, a.s. Barrandov Studio, a.s. Burza cenných papírů Praha, a.s power industry railway transport investment in the power industry building industry air transport postal services public transport film production securities trading www.cez.cz www.cd.cz www.skodapraha.cz www.metrostav.cz www.csa.cz www.cpost.cz www.dpp.cz www.barrandov.cz www.bcpp.cz CZECH BUSINESS AND TRADE New Face of Old Prague Ongoing development in Prague displays a clear preference of revitalisation of old complexes over new construction. An extensive garrison complex including stables, situated directly in the centre of the city, served the military for two centuries until the mid-20th century. From then on, the complex was left unused and became dilapidated. Many famous Czech national personalities served there as soldiers, including Josef Kajetán Tyl, the author of the Czech national anthem. A decision was made to find a more suitable use for the building, which is a protected monument situated at a prominent location in the centre of old Prague, at the same time addressing the building's reconstruction. European Property Development won a tender for the sale of the real estate, its reconstruction and completion. Within a matter of two years the company completed the new appearance of náměstí Republiky. The present PALLADIUM complex is an important venue for cultural events, and one of the most interesting of Europe's shopping centres. Taking its cue from the abundant musical and historical "genius loci" of the area, its theming inspires recollections of famous Czech painters, writers, composers, and other artists. The architectural concept for the exterior is a sensitive marriage of a historic building with new elements of creative design. These features extend to shop fronts, flooring, railings, escalators, columns, and ceilings. Fountains, benches, mobile greenery, and shopping pavilions add to the mall's lively atmosphere. Three valuable archaeological finds form part of the interior. Stone troughs from the former riding-hall form a section of the fountain in the entrance hall of the office building. PALLADIUM has given the centre of Prague a new face. More at: www.palladiumpraha.cz EUROPEAN PROPERTY GROUP is a leading developer and investment company with many year's experience in Central Europe. Founded in 1990, it focuses on projects in urban centres. At present it manages a portfolio worth more than EUR 650 million, and is one of the most important groups operating on the Prague market. Its largest completed project at this time is the PALLADIUM complex at náměstí Republiky, Prague 1. Its sheer size (115 000 sq. m) and investment dimension (EUR 270.2 million) render it a major contribution to the revitalisation of this important part of central Prague. Other completed projects include: Prague City Centre, European Business Centre, Italská 24, and Loretánské náměstí 3. 25 | REGION Heart of Europe – Place for Doing Business and Trade I would like to use Prague - the capital of the Czech Republic - as an example to demonstrate the heart of Europe is the right place for doing business and trade. Contemporary Prague is the most dynamic and successful region in the Czech Republic, generating a quarter of the state’s GDP. It boasts the reputation of a trustworthy partner free of credit risks and with an unemployment rate that remains low long-term, attracting entrepreneurs and investors alike. It is an attractive locality for all those who wish to expand their activities in a city of exceptional beauty, unique character, spiritual, intellectual and cultural tradition, exceptional natural and urban quality with skilful and welleducated population. Prague is the centre of Europe not only from the historical, social, and cultural viewpoint but it is also the centre of Europe from the geographical aspect. This is in part related to the quality of transport access to Prague - the meeting point of converging international and s u p r a re g i o n a l l i n e s o f a l l C z e c h motorways and railways, an airspace servicing four airports (Prague Ruzyně Airport has exceeded its annual capacity of 10 million passengers; its capacity as well as that of related utilities and infrastructure will continue to grow). Prague is also well accessible to freight carriers and passenger boats along the Vltava River. Prague is generally acknowledged to be one of the most beautiful cities in Europe. The city’s historical centre with its unique panorama of Prague Castle, the largest castle complex in the world, is a UNESCO heritage site. This very h i s t o r i c a l c o re a n d m a n y o t h e r m o n u m e n t s a t t r a c t h u n d re d s o f thousands of tourists each year from countries the world over. The most frequent foreign visitors to Prague in 2007 were British and German visitors, followed by American, French, and Italian tourists. The most numerous age category The modern, prosperous, and dynamic city has opportunities for business in a broad range of sectors. of tourists are those aged between 21 and 30. Prague is thus a city preferred in particular by young visitors. Although Prague has a highly developed tourist trade, which also forms an important part of the city’s budget, it has by no means slackened its efforts to attract more and more tourists. Intense efforts are being made for the handicapped, a map for the blind has already been published and a map for the wheelchair-bound is in the pipeline. Last year, the inhabitants of Prague as well as visitors to the city could enjoy the spectacular celebrations of the 650th anniversary of the founding of Charles Bridge. The capital is not only prepared to welcome tourists but it is also a successful host of important international events. It is no secret that Prague is a city with The most successful region of the Czech Republic creating 1/4 of the country’s GDP. | 26 extraordinary ambition, demonstrated by its candidature for hosting the Olympic Games. Prague has become a contender for the hosting of the Summer Olympics in 2016. If it fails to succeed, it is ready to submit its candidature for the year 2020. The trustworthiness and attractiveness of Prague is documented by important strategic foreign investment. Prague o ff e r s v e r y g o o d c o n d i t i o n s f o r investment. Traditionally the greatest volume of funds from public budgets is s p e n t o n i n f r a s t r u c t u re , e s p e c i a l l y transport infrastructure. Great attention is being paid to the completion of the underground, the Prague city ring, and to increasing the quality of municipal public transport services. It is also important to mention other interesting investment opportunities in the city’s centrally located areas. These plans are related, f o r i n s t a n c e , t o P r a g u e ’s r a i l w a y infrastructure. A number of projects have been prepared for the rehabilitation and modernisation of highly interesting areas in a busy part of the city centre. Other attractive development areas are at hand. These include, for instance, former industrial zones immediately adjacent to the city centre with excellent transport a c c e s s i b i l i t y. T h e s e a re a s o ff e r opportunities for interesting investment projects such as administrative or housing complexes. The Czech Republic will preside over the EU in 2009. Prague wants to be wellprepared to present itself as a modern, p ro s p e ro u s , a n d r i c h c i t y o ff e r i n g a functioning market for real-estate, o ff i c e s , a n d a c c o m m o d a t i o n , w i t h opportunities for g ro w t h and opportunities for entrepreneurs from a wide range of sectors. Pavel Bém Mayor of the City of Prague CZECH BUSINESS AND TRADE Prague is an excellent place for business. On the one hand, it is one of the cheapest European capitals in terms of rent for commercial areas, and on the other, Prague is a busy town full of life. Whereas people go, for example, to Brussels to work, they go to Prague to work and live as well. Old Town Square Basic data: Population: Share in the total Czech Republic: Unemployment: Average salary: 1 204 897 population of the 11.6% 2.4% CZK 27 211 (approx EUR 948) The unique combination of a favourable business environment and the absolutely true reputation of the wonderful historical Prague full of life have attracted many investors of world renown including IBM, Honeywell, DHL, Microsoft, and Accenture. Despite a slight growth in the recent years, the monthly rents for the most lucrative areas in the centre are just above EUR 20/sq. m. In other parts of the city and on the outskirts, first-rate offices are available for a monthly rent of EUR 15/sq. m. Prague and Berlin rank among the cheapest cities in Europe, and this should remain so in the near future. Analysts do not expect rents in Prague to rise by more than 0.5% this year despite the huge interest in areas ready for business. Approximately 6% of offices in Prague are vacant as compared with 8% in 2006. For comparison, almost 10% of areas are vacant in Berlin. Why are the prices of premises suitable for business lower in Prague than they are, for instance, in Budapest and Warsaw? The reason is the keen competition on the Prague real estate market on which many prominent developers are operating. Interest in every new project in Prague is great. Only a few cities in the world can boast such rich history, culture, and erudition connected with traditional universities and, in particular, dynamic economy as Prague. It is situated in the centre of the Czech Republic and in the heart of continental Europe. The incomparable locality plus a high-quality infrastructure make Prague an ideal place for multinational investment. Prague has the densest network of air routes among the new countries of the European Union. The Czech Republic also has the longest network of motorways among its nearest rivals, and the Czech Government plans to double it by the year 2015. Prague belongs to the most important economic centres in Europe. It has the highest per capita Gross Domestic Product in the new EU countries, followed at a distance by Bratislava and Budapest. As in other similar centres, services are predominant in Prague’s economy. Hightech apparatus and electronics producers have a special place in the manufacturing sector. Prague is the centre of trade and services. It offers qualified and reliable employees, and suppliers are always within reach thanks to the ideal location of the city. Prague has several universities, a number of colleges and other educational institutions, which are a huge source of new talents and opportunity for continued education of employees. The oldest and most prestigious university in Central Europe – Charles University – was founded in Prague in 1348. Together with the Czech Technical University, the University of Economics, the Institute of Chemical Technology, the Czech University of Life Sciences and other universities including those of arts and designing, Prague has tens of thousands of university students. Prague is the leader in research and development in the Czech Republic. Most institutes of the Czech Academy of Sciences are based in Prague, and many private enterprises have placed their technology centres in the city. The latest relevant data are available for 2004 and in that year 2.06% of people employed in Prague worked directly in research and development. New large investment is attracted by the ideal combination of work and private life offered by Prague. The city has a wonderful history. The whole centre of Prague is on the UNESCO List of World Heritage, and is one of the largest urban monuments worldwide. There are more than 1 300 historic buildings protected by the law as national monuments. Hundreds of thousands of tourists come to Prague every year. Most important is the fact that all monuments are living places; the exteriors are admired by visitors and the interiors are used by employees or permanent residents. The centre of Prague is thus a constantly living organism, which is not threatened with "clinical death" during weekends experienced, for example, London. Excellent infrastructure and conditions for life and business, low prices and all services both for firms – all of the four large auditors (Ernst & Young, Deloitte, PWC a KPMG) have branches in Prague – and for the inhabitants make Prague a perfect place for the most demanding investors. Source: CzechInvest 27 | Photo: CzechTourism Prague – Ideal place for Life and Business REGION Czech Technical University in Prague – Top European Technical University The Czech Technical University (CTU) in Prague is the oldest continually functioning technical university in Europe. Christian Joseph Willenberg initiated its founding on the basis of a rescript of Emperor Joseph I dated 18 January 1707. Last year the university thus celebrated 300 years since its founding. Today, the CTU is the largest technical university in the Czech Republic (with 24 000 students and 3 500 staff) and strives to be a top level research European university. ■ C O O P E R AT I O N W I T H I N D U S T RY The CTU is an active member of the Forum of Industry and Universities and it cooperates with leading Czech and international industrial and building companies on the basis of bilateral agreements. During 2007, the CTU succeeded in intensifying existing mutual relationships and establishing a number of new ones. "I believe our teachers, researchers, students, and graduates have a lot to offer to the industrial sphere and I believe next year our cooperation will contribute not only to the development of the Czech industry, but will also solidify our financial resources for our further development," said Prof. Václav Havlíček, Rector of the CTU. The existence of a number of important research laboratories operated jointly w i t h i n d u s t r i a l c o m p a n i e s e n s u re s a much faster transfer of research results to the industry. Good students can devote their diploma and dissertation papers to work on top devices in these laboratories. They can go on to become highly qualified employees of these very companies. An immediate benefit is the opening of diploma and dissertation topics by the companies. The CTU Carrier Centre opened for students in 2006. Its aim is to provide students and graduates Intermedia Institute of the Technical University in Prague | 28 with complete services on a scope common at European universities to help improve their position on the labour market. The students themselves also organise the Job Opportunities Fair attended by more than a hundred important companies in 2007. ■ IN-HOUSE TRAINING CENTRE FOR TESTING OF NEW TECHNOLOGIES The Silicon Hill (SH) student club that resides in the newly opened building at Strahov provides companies and institutions with the opportunity of training CTU students to master their technologies. The first course that took place in the SH club was an educational programme of the Cisco Networking Academy – a training course focusing on network administration. The SH club is also involved in the Autodesk Academy and the Microsoft IT Academy. The SH club currently trains 150 CTU students each semester. Such training courses are certified and internationally recognised, thus improving students' qualification and expertise. The "academy" involves the participation of businesses and follows a simple model: when a company develops a new technology it would like to implement, it tests and examines it in cooperation with SH club members, training them for the new technology in the process. The SH club has tested technologies by Microsoft, Intel, and Hewlett-Packard in this way. Intel, for instance, provides SH club members with testing servers with CPU's that have not yet been introduced on the market or are brand new. ■ UNIQUE SITE In 1990, the VR-1 reactor was activated for the first time. It is a unique educational and experimental installation used for training nuclear reactor experts, university students, and specialists for the Czech nuclear programme. It is one of only a few unique installations of a similar kind in Europe. The reactor had a broad and effective use. Besides university students from various faculties in the Czech Republic and abroad, many secondary school students also come on excursions. "We prepare experimental tasks for university students corresponding to their curriculum and their level of expertise. In the case of secondary school students, we offer highly interesting excursions that include demonstrations of the operation of CZECH BUSINESS AND TRADE ■ S C I E N T I F I C I N C U BATO R The Scientific Incubator of the Czech Technical University was founded in January 2006. Its launch was made possible thanks to cooperation with the IKANO of Sweden. The CTU Scientific Incubator helps to establish and develop small and medium-size innovation firms that employ advanced technologies, and provides support for these companies as they enter the market. The Incubator also offers consulting and educational services and a favourable renting of equipped office space located in the immediate vicinity of the CTU campus. In 2007, the Incubator was the only institution of its kind in Prague that provided a wide range of incubation services for starting entrepreneurs. It is also the only incubator in the Czech Republic that is completely financed from private resources. At the close of 2007, there were 11 innovative companies working with the Incubator. ■ I N T E R N AT I O N A L C O O P E R AT I O N As part of the Erasmus programme and on the basis of agreements on international cooperation concluded both within and outside of the Erasmus programme, 389 foreign students will arrive at the CTU in Prague during the winter semester of the 2007/08 academic year. Approximately 200 new foreign students are expected at the CTU in the summer semester. Interest in studying at the CTU has increased among foreign students in recent years. Not only is the number of students higher, but the number of countries from which they come has grown as well. There is also the Erasmus Mundu programme (a part of the Erasmus programme) offered by the Faculty of Electrical Engineering and the Faculty of Architecture. The Faculty of Mechanical Engineering offers the KONMEP programme which focuses on graduant exchanges. The Faculty of Transportation Sciences cooperates with Norway, Island, Bulgaria, and Romania via the Leonardo da Vinci programme. Thanks to the G08 Scholarship programme, students from Australian universities also come to study at this faculty. The Faculty of Transportation Sciences and the Faculty of Architecture use the Fulbright programme to invite students from the USA. The Visegrad Fund, established for the Czech Republic, Slovakia, Hungary, and Poland, supports student exchanges among these countries at the Faculty of Architecture. The CTU has 412 bilateral agreements with 40 countries in place for the 2007/08 academic year (366 were concluded under the Erasmus programme and 46 with nonEuropean countries). Even the number of non-European exchanges is on the rise, especially exchanges with Asia, Central America, the USA, and Russia. Traditionally, the greatest number of foreign students at the CTU comes from President Václav Klaus during the opening of an experimental reactor at the Technical University in Prague Spain, France, Portugal, Greece, and Germany. For example, Spanish students like to come for the so-called projects because it is easier for them to find a tutor at the CTU who would be willing to attend to them sufficiently. Students are also satisfied with the equipment of CTU laboratories which they often rate better than the facilities available at their home universities. Since 1999, the ISC (International Student Club) also adds to the international environment at the university premises. The ISC cooperates closely with the department of inter national relations at the CTU rector's office. Its main activity is to help international students with their everyday life and with integration into the Czech environment; through both education and entertainment. The CTU offers 98 specialisations to foreign students that can be studied in English. More at: www.cvut.cz 29 | Photos: CTU the reactor and a general introduction to nuclear safety, radiation protection, physical protection, and emergency readiness," said Prof. Karel Matějka, Dean of the Department of Nuclear Reactors. The ceremonial (re)opening of the VR-1 nuclear reactor at the Faculty of Nuclear Sciences and Physical Engineering at CTU was attended by President Václav Klaus in December 2007. The TEREZA Centre was founded in 1992 to provide top level technical equipment and facilities. It aids blind and visually impaired to better their ability to study independently and improve their general and specialised computer skills. TEREZA does not limit its services to visually impaired CTU students. Thanks to a wide range of specific activities and by employing the very latest IT technology, it is able to offer its services to students of all Prague universities. "We strive for a liberal approach to students. That is why we have built up a reputation for being a centre that leads students towards independence and towards an individual approach in discovering the advantages of specialised computer equipment," says TEREZA founder Doc. Jan Mareš from the Faculty of Nuclear Sciences and Physical Engineering at CTU. The technical equipment of the classroom includes socalled "accessible" computers, specially adapted to the needs of blind users, keyboards with audio feedback, screenreaders (a programme that provides vocal or tactile output), Braille displays (devices that display screen characters in the form of the Braille dot alphabet), and a TV magnifier. The Institute also houses the virtual reality device called CAVE – the first such device in the Czech Republic located on university premises. It serves both for simulating architectural designs and for the visualisation of electromagnetic fields or chemical compounds structure for instance. REGION Latest Statistical Data TO U R I S M I N P R AG U E I N T H E THIRD QUARTER OF 2007 GENERAL CHARACTERISTICS Indicator The third quarter was a very successful period for tourism. In this period, Prague recorded another year-on-year increase in the number of visitors, who accounted for 28.7% of the total number of visitors to the Czech Republic. Prague Area (sq. km) Population Czech Republic 496 78 867 1 204 897 10 349 372 Average gross wage (in EUR) 948 759 Unemployment rate (in %) 2.41 6.16 Source: Czech Statistical Office, 3rd quarter of 2007, EUR exchange rate: CZK 28.71 G U E S T S I N A C C O M M O D AT I O N FA C I L I T I E S Most frequent nationality of tourists 3 Q 2006 Germany United Kingdom Spain United States of America Italy France Russia Total number of guests in accommodation facilities 162 129 88 100 89 53 37 1 277 219 919 574 703 758 115 083 001 3Q 2007 167 126 100 93 86 47 46 1 312 Index 2007/2006 675 368 962 169 493 570 531 832 103.4 97.3 114.0 92.5 96.4 89.6 125.5 102.8 G U E S T S I N A C C O M M O D AT I O N FA C I L I T I E S B Y C AT E G O RY ( 3 R D Q U A R T E R ) Number of arrivals Hotels 4* Hotels 3* Other hotels and guest houses Total for accommodation facilities 179 490 536 1 312 Index 2007/2006 050 475 424 832 101.3 108.0 106.8 102.8 Number of overnight stays 448 1 320 1 588 3 665 153 191 927 843 Index 2007/2006 94.4 106.9 107.5 102.2 Source: Czech Statistical Office I N V I TAT I O N TO S E L E C T E D C U LT U R A L E V E N T S I N 2 0 0 8 František Vláčil This exhibition is the first of a planned cycle on outstanding Czech film directors. The objective of the planned exhibition is to familiarise the visitors with the work and personality of František Vláčil, one of the most famous and most idiomatic Czech film makers. The exhibition is being held by the Prague Castle Administration and Barrandov Studio a.s. under the auspices of Václav Klaus, President of the Czech Republic, and of Pavel Bém, Prague Mayor. 15 February - 31 May, Prague Castle, Imperial Stables. Biedermeier, Art and Culture in the Bohemian Lands 1814 –1848 The exhibition presents works of art originating from Bohemia and Moravia, dating from the first half of the 19th century and reflecting the typical Biedermeier artistic and philosophical trend. The exhibition is being organised by the Prague Castle Administration and the Museum of Decorative Arts in Prague in cooperation with the National Gallery in Prague and the National Heritage Institute of the Czech Republic. 27 May – 28 September, Prague Castle Riding School. AIRMED World Congress World Congress of Aeromedical Services 20 – 22 May, Prague Exhibition Grounds, Praha 7-Holešovice | 30 Retro Pratur 9th Gathering of Fans of Historical Automobiles 10 – 13 July, Prague Exhibition Grounds, Praha 7-Holešovice MÓDA PRAHA 10th International Fashion Fair 27 – 29 August, Prague Exhibition Grounds, Praha 7-Holešovice Collector 11th International Fair of Post Stamps, Coins, and Collector Items 12 –14 September, Prague Exhibition Grounds, Praha 7-Holešovice Antik 16th International Sales Exhibition of Antiquities and Art 2 – 5 October, Prague Exhibition Grounds, Praha 7-Holešovice Pragoligna/Tooltec 10th Contracting and Sales Exhibition of Machines, Tools, Equipment, and Material for Wood-processing 23 – 25 October, Prague Exhibition Grounds, Praha 7-Holešovice Christmas Markets Traditional sales exhibition of gifts 12 – 21 December, Prague Exhibition Grounds, Praha 7-Holešovice More at: www.pis.cz, www.prague-info.cz REGION Prague Chamber of Commerce – Entrepreneur’s Aid The Prague Chamber of Commerce (hereinafter PCC) was established in June 1994. Its function is to support small and medium businesses in the capital of Prague, to promote their interests, and to provide them with all forms of help. The Chamber offers its services both to its members and other entrepreneurs. Hospodářská komora hl.m. Prahy (Prague Chamber of Commerce) nám. Franze Kafky 7 110 00 Praha 1 Czech Republic phone: +420 224 818 197 fax: +420 222 329 348 e-mail: hkp@hkp.cz www.hkp.cz ■ FORMS OF HELP AND FINANCIAL RESOURCES The PCC manages projects in support of business, competitiveness, innovation, and education of entrepreneurs and other social groups. The projects are financed from the European Social Fund and other public resources. The Chamber organises its own projects but also acts as a partner to important scientific, educational, or business entities. It cooperates closely with state administration bodies and municipal gover nments, especially with the Prague City Hall, the Czech Chamber of Commerce, district and regional economic chambers, and partner entities abroad. Emphasis is placed on nurturing contacts with partner economic and industrial chambers around the world with the aim of helping Czech companies establish business ties with suitable foreign entities. On the other hand, we also help foreign companies navigate the Czech market. The Chamber actively promotes its members abroad and helps them to enter and succeed on international markets. The Prague Chamber is able to provide members with information and know-how they urgently need at a given moment in time. A great portion of our services, subject to high fees elsewhere, are provided completely free of charge. They are financed from EU structural funds. Employees of the Chamber of Commerce are regularly trained to help entrepreneurs find the most suitable grant title for their particular business project. The Chamber is currently introducing its members and other interested businessmen to new ways of drawing EU funds in the 2007–2013 period. ■ NEW PROJECTS One of the Chamber's present and highly interesting projects which will find continuation in the future is EuroChamber Prague – a joint project of the Prague Chamber and the Joint Czech-BelgianLuxembourg Chamber of Commerce in the Czech Republic. Thanks to this project, small and medium Prague enterprises have been able to conquer foreign markets by offering comprehensive consulting services related to the export of goods and services or by expanding beyond the borders of the Czech Republic. Since the country’s joining the Schengen area, entering foreign markets has become economically more viable for Czech businesses and their demand for foreign contacts is thus on the rise. Another welcome project aimed at helping Prague entrepreneurs is the CERT Chamber. This project enables the PCC to provide Prague businesses with a chance of obtaining a direct grant of approx. EUR 3 700 for the implementation of a quality system in accordance with international ISO 9001:2000 standards – the commonly used quality standard in Europe. This important certificate enables businesses to participate in tenders, particularly for public procurement contracts, also improving their chances in general in tenders launched by the private sector. The Chamber thus helps small and medium Prague businesses to become fully competitive in the Czech Republic as well as on foreign markets. The project includes free consultation in preparation of companies for certification in accordance with inter national ISO 9001:2000 standards. F O R E I G N A N D M I X E D C H A M B E R S O F C O M M E R C E BA S E D I N P R AG U E : American Chamber of Commerce in the Czech Republic Americká obchodní komora v ČR Dušní 10, 110 00 Praha 1 Phone: +420 222 329 430 Fax: +420 222 329 433 e-mail: amcham@amcham.cz www.amcham.cz Czech-Arab Chamber of Commerce Česko-Arabská obchodní komora Freyova 27/82, 190 00 Praha 9 Phone: +420 296 647 194, 773 131 858 e-mail: caok@czaok.cz www.czaok.cz | 32 Czech-Belgian-Luxembourg Mixed Chamber of Commerce Česko-belgicko-lucemburská smíšená obchodní komora v ČR Thámova 20, 186 00 Praha 8 Phone: +420 221 890 737-8 Fax: +420 221 890 768 e-mail: cblkomora@iol.cz www.cblchamber.cz British Chamber of Commerce Britská obchodní komora IBC, Pobřežní 620/3, 186 00 Praha 8 Phone: +420 224 835 161 Fax: +420 224 835 162 e-mail: britcham@britcham.cz www.britishchamber.cz The Canadian Chamber of Commerce Kanadská obchodní komora Klimentská 46, 110 02 Praha 1 Phone/Fax: +420 225 000 345 e-mail: info@gocanada.cz www.gocanada.cz Chamber for Commercial Relations with the Confederation of Independent States Komora pro hospodářské styky se SNS REGION Freyova 27, 190 00 Praha 9 Phone: +420 296 646 501-2 Fax: +420 296 646 503 e-mail: kordacova@komora.cz www.komorasns.cz Čermákova 7, 120 00 Praha 2 Phone: +420 222 015 300 Fax: +420 222 015 301 e-mail: info@camic.cz www.camic.cz French-Czech Chamber of Commerce Francouzsko-česká obchodní komora IBC, Pobřežní 3, 186 00 Praha 8 Phone: +420 224 833 090 Fax: +420 224 833 093 e-mail: info@ccft-fcok.cz www.ccft-fcok.cz Czech Middle Asian Compound Chamber of Commerce Česká-Středoasijská smíšená obchodní komora Na Pankráci 14, 140 00 Praha 4 Phone: +420 296 348 804 Fax: +420 296 348 806 e-mail: csok@csok.cz www.csok.cz Czech-German Chamber of Commerce and Industry Česko-německá obchodní a průmyslová komora Václavské nám. 40, 110 00 Praha 1 Phone: +420 224 221 200 Fax: +420 224 222 200 e-mail: info@dtihk.cz www.dtihk.cz Czech-Greek Chamber of Commerce Česko-řecká obchodní komora Nekázanka 11, 110 00 Praha 1 Phone: +420 224 012 714 Fax: +420 224 012 713 e-mail: info@crok.cz www.crok.cz Czech-Israeli Chamber of Commerce Česko-izraelská obchodní komora Václavské nám. 802/56, 110 00 Praha 1 Phone: +420 224 032 161 Fax: +420 224 032 162 e-mail: trade@ciok.cz www.ciok.cz Italian-Czech Mixed Chamber of Commerce and Industry Italsko-česká smíšená obchodní a průmyslová komora Netherlands Chamber of Commerce in Prague Nizozemská obchodní komora v Praze Zlatý Anděl Nádražní 344/25, 150 00 Praha 5 Phone: +420 224 222 336, 257 473 740 Fax: +420 257 473 744 e-mail: nlchamber@nlchamber.cz www.nlchamber.cz Nordic Chamber of Commerce Severská obchodní komora Zlatnická 10, 111 21 Praha 1 Phone: +420 222 314 944 Fax: +420 226 015 885 e-mail: info@nordicchamber.cz www.nordicchamber.cz Czech-South African Chamber of Commerce Česko-jihoafrická obchodní komora Sezimova 3, 140 00 Praha 4 Phone: +420 261 216 996 e-mail: info@cz-sa.cz www.cz-sa.cz Chamber of Commerce Switzerland-Czech Republic HST Obchodní komora Švýcarsko-Česká republika Na Pankráci 1062/58, 140 00 Praha 4 Phone: +420 222 516 614 Fax: +420 222 513 685 e-mail: info@hst.cz www.hst.cz Czech-Turkish Mixed Chamber of Commerce Česko-turecká smíšená obchodní komora V závětří 4, 170 00 Praha 7 Phone: +420 220 877 658, 266 791 555 e-mail: komora@ctsok.cz Indo-Czech Chamber of Commerce Česko-indická smíšená obchodní komora Táborská 752/7, 140 00 Praha 4 Phone: +420 596 514 097, 596 514 098 Fax: +420 596 512 479 e-mail: info@komoraczind.cz www.komoraczind.cz Central European, East European, and Central Asian Chamber of Commerce (CEC Cham) Středoevropská, východoevropská a středoasijská obchodní komora (SVSOK) Na Zátorce 9 160 00 Praha 6 Phone:+420 224 310 732 Fax: +420 224 310 732 e-mail: verebova@seznam.cz www.svsok.eu Czech Neth Business Support Smíšená obchodní komora Česká republika – Nizozemsko Dlouhá 16, 110 00 Praha 1 Phone: +420 222 312 545 Fax: +420 222 325 989 e-mail: info@cnbs.eu www.cnbs.eu www.doingbusiness.cz | 34