media kit 2016

media kit 2016
Coast to coast, we’ve got you covered!
Maine
Washington
Fargo
Montana
Vermont
North Dakota
Minnesota
Minneapolis
Oregon
New York
Milwaukee
Wyoming
Omaha
Nevada
Salt Lake City
Las Vegas
Kansas City
Kansas
San
Diego
Tempe
Oklahoma
New Mexico
Oklahoma City
Tucson
Indiana
West
Virginia
Cincinnati
Flower Mound
Destination CenterPoint: Design Showroom
Distribution Center
Regional Showroom
2
BENCO DENTAL
San Antonio
Northern Virginia
Richmond
Louisville
Virginia
Nashville
Little Rock
Arkansas
Memphis
Knoxville
Charlotte
Tennessee
Columbia
South
Carolina
Atlanta
Mississippi
Louisiana
Jackson
Pelham
Alabama
Georgia
Mobile
Florida
Destination CenterPoint East:
Headquarters, Distribution Center &
Design Showroom
Washington DC
Kentucky
Shreveport
Texas
nd
Maryla
Columbus
North Carolina Raleigh
Tulsa
Albuquerque
St. Louis
Missouri
Wichita
Arizona
Ohio
Indianapolis
Colorado
Costa Mesa
Toledo Cleveland
Fort
Wayne
Illinois
Denver
Utah
Livermore
Fresno
Chicago
Iowa
New
Jersey
are
Nebraska
Long Island
NJ Metro
Philadelphia
Pennsylvania
Delaw
Reno
Houston
New Orleans
Jacksonville
Orlando
Tampa
Boston
Hartford
Pittston
Harrisburg
Pittsburgh
Michigan
California
Sacramento
Connecticut
Buffalo
Detroit
South Dakota
Massachusetts
Syracuse
Grand Rapids
Wisconsin
Idaho
New
Hampshire
Albany
Fort Lauderdale
Why Advertise with Benco Dental?
Maximum Impact.
Readership
Profile
Benco Dental’s marketing programs offer you a wide variety of options to
ensure that you’ll receive the most exposure for your advertising dollar.
Our publications are hand-delivered by way of our 400+ person sales
force, which skip the mail piles and put your message directly into the
hands of the dentist or office manager. In addition, our knowledgeable
representatives proactively engage the doctor and their staff with the
collaterals to better position your brand.
Our readership includes:
Assistants, Endodontists,
General Dentists, Hygienists,
Lab Associates, Office Managers,
Oral Surgeons, Orthodontists,
Pedodontists, Periodontists,
Prosthodontists — your ads reach
your target audience every time!
Contact Us
Benco Dental’s Marketing professionals are ready to help you set up
a strategy tailored to your specific advertising needs.
Matt Dailey
mdailey@benco.com
Marketing Manager
Sue Evans
sevans@benco.com
Equipment Marketing Manager
Heather Evans
hevans@benco.com
Senior Product Manager
Nicole Gilligan
ngilligan@benco.com
Equipment Product Manager
Patrick Montagna
pmontagna@benco.com
Senior Product Manager
Mark Nelson
mnelson@benco.com
CAD/CAM Product Manager
Matt Alles
malles@benco.com
Product Manager
Stacey Boris
sboris@benco.com
Product Manager
Chris Organek
corganek@benco.com
Product Manager
FREE Value-Ad
Interactive Digital Publications: Advertise in Big Big Deals, Incisal Edge, Dentist’s
Desk Reference, Lab Flyers, Glove Handbook, Handpiece Flyer, Equipment Flyers,
Equipment Catalog, Hygienist’s/Kidz Choice, Small Equipment Flyer, Surgical Catalog
or Whitening Flyer and your ad automatically appears on our website, and will be
integrated into our social media channels. Interactive Digital Publications provide
customers on the go the ability to browse through our publications on their PC, Mac,
iPad, iPhone and Android-powered mobile devices.
2016 MEDIA KIT
3
big big deals monthly sales flyer
Big Big Deals
What’s your definition of clear?
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PRODUCT A
The ONLY prophy paste formulated to deliver ACP
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With Fluoride
[3761-360] Strawberry Fine
[3921-400] Bubblegum Fine
[3761-306] Mint Medium
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[3761-324] Mint Extra Coarse
[4690-382] RaspberryMint Fine
[4690-408] RaspberryMint Medium
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FEATURING TOP PRODUCTS IN: X-Ray, Imaging, Hi-Tech, Infection Control
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[3761-379] Strawberry Medium
[3761-388] Strawberry Coarse
[3761-351] Cinnamon Coarse
[4690-417] RaspberryMint Coarse
Without Fluoride
[3761-397] Grape Fine
[4378-078] VanillaMint Fine
[3761-431] Mint Coarse
[3761-413] Grape Medium
[4378-087] VanillaMint Medium
[3761-422] Grape Coarse
[4378-096] VanillaMint Coarse
[4128-481] Applicator Tips (50) . . . . . . . . . . . . . . . . . . . . . . . $40.79 each
[4128-436] Traxodent Starter Pack . . . . . . . . . . . . . . . . . . . $95.79 each
7 syringes and 15 tips
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After 2 minutes,
rinse away
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• Prevents tissue draw-in
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• Saves time and money
Bag of 155
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(1,000 angles)
• Superior tactile
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donning ease
$88.29
$535.99
ADDITIONAL BENEFITS
Soft/Short Cup (purple)
[4222-860]
[4484-846]
• Ergonomic hand position
Firm/Short Cup (blue)
[4222-879]
[4484-855]
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Soft/Long Cup (white)
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• Super soft
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• Rigid barrel wall
Firm/Long Cup (green)
[4222-897]
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• Quieter than traditional HVE tips
3+1 FREE!*
See page 53
Buy any three bags (144 each) of 2pro, get one FREE!*
Soft/short (purple cup) sent unless otherwise requested.
• Super compact &
recycled packaging
Bulk Offer!*
Buy one bulk package (1000 each) of 2pro,
get one bag (144 each) FREE!*
See page 10
Introducing the
Lily Method!
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See page 34
See page 23
1
t, Get
-50 c †
Buy 3
DURASHIELD® CV CLEAR
VARNISH UNIT DOSE
AND BRUSHES
!
FREE
11” x 13”
PRICE
[4605-492] >H[LYTLSVUJV\U[
$77.79
[4605-509] :[YH^ILYY`JV\U[
$77.79
EASIER TO READ & DIFFERENTIATE
FROM OTHER FLYERS
[4605-518] >H[LYTLSVUJV\U[ $263.99
[4605-527] :[YH^ILYY`JV\U[
$263.99
042)
e SNP15
o cod
(prom
sultanhealthcare.com
FRESH
START
s,
pack
(1200) 0
bulk
25
Buy 2 2 bags of **
Get
!
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with every
SINGLE
PATIENT
Get 1
250,*
56)
(promo
code
SNP150
of
bags
Buy 4
!
FREE
(promo
Fast
and
Easy!
GCP™, MFS® & TGE™ 5-packs . . . . . . . . . . . . . . . . . . . . . . $57.79 each
TS2000™, TSZtech™, Depth Marker
& Depth Cutter 5-packs . . . . . . . . . . . . . . . . . . . . . . . . . . . $60.49 each
code
SNP150
FlashTips help prevent
cross contamination in seconds!
Distributed by Premier®
Gamma-Sterilized!
Single-Patient Use
Most Friction Grip Shape 5-packs . . . . . . . . . . . . . . . . . $52.79 each
Each box contains 25 individual, sterilized pouches.
Most Shapes
Large Shapes
Spiral Shapes
$44.99/box
$58.29/box
$80.49/box
5+1 FREE!* or 10+3 FREE!* or 20+10 FREE!*
5+1 FREE!* or 10+3 FREE!* or 20+10 FREE!*
On all Two Striper 5-packs!*
On boxes of 25 Solo Diamonds!* Excludes Spiral Shapes.
* For FREE GOODS not shipped with order, forward a copy of your BENCO DENTAL invoice indicating appropriate purchase(s) to Premier Redemption Center, P.O. Box 640, Plymouth Meeting, PA 19462-0640. Fax: 888-627-6160. Email: Redemptions@premusa.com. Offers valid in U.S. only. Indicate
free goods of equal or lesser value. Offer valid 9/1/15 through 9/30/15. Redeem by 10/15/15. Premier reserves the right to substitute free goods. May not be combined with other offers. / 1. Strategic Dental Marketing, 2014. / ®Two Striper, P.B.S. and MFS are registered trademarks and TS2000,
®
TSZtech, GCP and TGE are trademarks of the product manufacturer, Abrasive Technology, Inc., U.S. Patent 5, 511, 718. / Traxodent photos courtesy of Shalom Mehler DMD, Teaneck, NJ. / 2pro - U.S. Patent # 7,104,796, U.S. Patent # 7,153,133.
inner
brands, our
r leading
pressure!
Unlike othesn’t shift under
tube doe
What’s inside your metal syringe tip?
We took tips that were in use in an office in Charlotte,
NC. They were taken to a dental lab and cut in half. In
the outer tubes the brass becomes discolored and begins
to corrode. The inner tube (not pictured) also corrodes.
Is this what you want to subject your patients to?
TO SEE MORE VISIT FLASHTIPS.NET
The CDC strongly recommends single-use disposable instruments whenever possible.*
For ordering information, please see Painless® or contact your Friendly Benco Rep.
16
In strawberry
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and wa ttermelon!
LARGEST SALES FLYER IN THE INDUSTRY
lon
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ry or WaP15041)
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Faster,
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Soft/short (purple cup) sent unless otherwise requested.
5HDO0HQ:HDU
)XFKVLD
for other varnishes*
• Thin, non-drip formula applies smoothly*
• Unique unit dose** designed for comfort
(ZJVTWHYLK[VJVTWL[P[VYZ"KH[HVUÄSL
** Patent pending
†
7\YJOHZLT\Z[ILTHKLMYVT)LUJV+LU[HSIL[^LLU 6MMLYZT\Z[ILYLKLLTLKI`7SLHZLZWLJPM`MSH]VYVUPU]VPJL0MUV[ZWLJPMPLK
MSH]VY^PSSILJOVZLUI`:\S[HU/LHS[OJHYL;VYLKLLT`V\Y-9,,NVVKZ4(03`V\YPU]VPJL^P[OW\YJOHZLOPNOSPNO[LK[V:\S[HU/LHS[OJHYL([[U!-YLL.VVKZ
:TPSL>H`@VYR7(VY-(?[V (SSV^^LLRZMVYKLSP]LY`6MMLYZ]HSPKPU[OL<:Z[H[LZHUK+PZ[YPJ[VM*VS\TIPHVUS`3PTP[
YLKLTW[PVUZWLY+VJ[VY6MMLYZTH`UV[ILJVTIPULK^P[OHU`V[OLY:\S[HUVMMLYZVYJVU[YHJ[HNYLLTLU[Z
Get a
the award-winning
• Invisible*
• Significantly less wear time: 2 hours vs. 4 to 6 hours
and flexibility during application
Buy three Traxodent Value Packs or Starter Packs, get one of the same FREE!*
RaspberryMint medium sent unless otherwise requested.
!
FREE
ITEM #
[4128-454] Traxodent Value Pack . . . . . . . . . . . . . . . . . . $258.99 each
25 syringes and 50 tips
SEPTEMBER 2015
Multi-Axis Spiral SuctionReduce your cost
PRODUCT D
Place Traxodent
• After two minutes it is rinsed, leaving an open, retracted sulcus.
[3921-428] Bubblegum Medium
[3761-333] Cinnamon Fine
PRODUCT C
DuraShield® CV is invisible, so patients will feel less self-conscious after a varnish treatment.
Easy, effective hemostasis and retraction
• The sleek syringe with bendable tip permits easy application.
[3761-299] Mint Fine
[3921-437] Bubblegum Coarse
[3761-342] Cinnamon Medium
PRODUCT B
5% SODIUM FLUORIDE CLEAR VARNISH
(Amorphous Calcium Phosphate)
Box of 200. . . . . .
• Quick and easy changeover – no converters needed on
most syringes
• Locking indicator that assures tip is in place
• Built strong for cheek retraction
• 5 great colors in each pack!
ITEM #
DESCRIPTION
[4357-591] FlashTips – 250 pack
[4357-608] FlashTips – 1200 pack
PRICE
$58.79
$250.99
*Source: CDC MMWR Dec 19 2003. Guidelines for Infection Control in Dental Healthcare Settings. 2003.
**Purchase must be made from Benco Dental between 9/1/15-9/30/15. Offers must be redeemed by 10/31/15.
To redeem your FREE goods, MAIL your invoice to: Sultan Healthcare, Attn: FREE GOODS, 1301 Smile Way, York PA 17404
or FAX to 201-968-1409 Attn: FREE GOODS. Allow 4-6 weeks for delivery. Offers valid in the 50 US states and District of
Columbia only. Limit 5 redemptions per Doctor. Offers may not be combined with any other Sultan offers or contract agreements.
ORDERS OVER $150 EARN BLUCHIPS! CALL 1-800-GO-BENCO (1-800-462-3626).
ORDERS OVER $150 EARN BLUCHIPS! CALL 1-800-GO-BENCO (1-800-462-3626).
,QRUGHUWRTXDOLI\IRU\RXU)UHH*RRGVRU%RQXV%OX&KLSV\RXPXVWSXUFKDVHWKHVSHFLÀHGTXDQWLW\RQDVLQJOHLQYRLFH3ULFHVVXEMHFWWRFKDQJH/DUJHHTXLSPHQWH[FOXGHG
,QRUGHUWRTXDOLI\IRU\RXU)UHH*RRGVRU%RQXV%OX&KLSV\RXPXVWSXUFKDVHWKHVSHFLÀHGTXDQWLW\RQDVLQJOHLQYRLFH3ULFHVVXEMHFWWRFKDQJH/DUJHHTXLSPHQWH[FOXGHG
17
Big Big Deals features the best deals on top name
products, as well as Instant Free Goods, Buy/Get offers,
Mix ‘N’ Match specials and Bonus BluChip options. As
a value-added option, our interactive edition will take
your message even further with website and social
media integration.
See page 58
TM
TM
1-800-GO-BENCO
benco.com
…$GPEQ&GPVCN0QVTGURQPUKDNGHQTV[RQITCRJKECNGTTQTUQTQOKUUKQPU6QSWCNKH[HQT(TGG)QQFUQT$QPWU$NW%JKRU[QWOWUVRWTEJCUGVJGURGEKƂGFSWCPVKV[QPCUKPINGKPXQKEG%GTVCKP
TGUVTKEVKQPUCRRN[6QRCTVKEKRCVGKP(TGG)QQFUQT$QPWU$NW%JKRU[QWTRTCEVKEGOWUVPQVDKNNCP[HGFGTCNJGCNVJECTGRTQITCOU
KG/GFKECTG/GFKECKFQT6TKECTGHQTFGPVCNQTRJCTOCEGWVKECNUGTXKEGU
$[RCTVKEKRCVKPIKP(TGG)QQFUQT$QPWU$NW%JKRU[QWCITGGVJCVPGKVJGT[QWTRTCEVKEGPQT[QWTRCVKGPVUCTGTGKODWTUGFD[UWEJRTQITCOUHQTUWEJUGTXKEGU2TKEGUUWDLGEVVQEJCPIG
8CNKF5GRVGODGT3WGUVKQPU!%QPVCEVEWUVQOGTUGTXKEG"DGPEQEQO
ISSUE: VALID:
ADS DUE:
ADVERTISE IN THIS ISSUE FOR:
1
Jan. 2016
11/6/15Burs/Diamonds/Instruments
2
Feb. 2016
12/7/15Impression/Prosthetics
3
March 2016
1/6/16
Small Equipment/High Tech
4
April 2016
2/5/16
Green Issue/Disposables/Evacuation
5
May 2016
3/9/16
Cosmetic Dentistry
6
June 2016
4/8/16
Infection Control/OSHA
7
July 2016
5/6/16Perio/Surgical/Ortho/Lab
8
Aug. 2016
6/9/16Prophy/Handpieces/Instruments
9
Sept. 2016
7/8/16
10
Oct. 2016
8/5/16Anesthetic/Endo/Pharmaceuticals
9/15 [3109-208]
AD SIZES & RATES:
Back Cover, Full Page
Inside, Half Page
10.25” X 11.75”
$9,.500
10.25" X 5.75"
$6,500
Inside, Full Page
10.25” X 11.75”
$8,500
11
Nov. 2016
9/9/16
Small Equipment/Handpieces/Preventive Maintenance
Inside, Quarter Page
5” X 5.75”
$4,500
12
Dec. 2016
10/7/16
Crown & Bridges/Impression
Call your Product
Bind-in Card
Manager for details.
$5,000
1
Jan. 2017
11/6/16Burs/Diamonds/Instruments
Call your Product
Bookmark
Manager for details.
$8,000
2
Feb. 2017
12/7/16Impression/Prosthetics
$2,000
3
March 2017
1/6/17
Marketplace
4
BENCO DENTAL
5” X 3.75”
X-ray/Imaging/High Tech/Infection Control
Small Equipment/High Tech
the lucy hobbs project
The Lucy Hobbs Project Annual Event
The Lucy Hobbs Project Celebration is our annual event. The event allows us to
celebrate each other, inspire and learn. From the award ceremony, to CE Programs,
to world renowned speakers, this full day event will give you the opportunity to
celebrate all of the accomplishments of aspiring women in dentistry. The Lucy
Hobbs Project Celebration is truly a day of recognition and an opportunity for all to
get involved.
Partner with Benco Dental and the 2016 Lucy Hobbs Annual Celebration. Stand out
from other companies as you meet with future leaders; increase your value in the
eyes of future game changers; and cultivate your brand awareness.
Gold Sponsorship - $5,000
Our Mission
To empower women in dentistry to drive change and deliver success through networking,
innovation and giveback.
Benco’s Business Innovation Department has a variety of sponsorship opportunities for you
and your associates to partner with Benco Dental. These events include, but are not limited to:
Networking and Innovation Events
Benco Dental plans to host 20+ Lucy Hobbs Project networking events throughout the United
States during the year 2016. Join us for these events as we network, innovate and give back to
the local community.
For more information, please contact Benco Dental’s Business Innovation Department—
Kathleen Bird - (570) 602-6829, Amanda Ankner - (570) 602-5885 or
Julie Radzyminski - (570) 602-6827.
•
•
•
•
•
•
•
Partner naming rights for continuing education class
Table for 8 at The Lucy Hobbs Project luncheon
Full page advertisement included in the 2016 Celebration Booklet*
Banner opportunities
Gift bag inclusion and product distribution at event luncheon
Logo inclusion on invites, marketing material, website(s) and follow up
Introduction or remarks at Awards Ceremony (approved by Benco)
Silver Sponsorship - $2,500
•
•
•
•
•
Four seats at The Lucy Hobbs Project luncheon
Half page advertisement included in the 2016 Celebration Booklet*
Banner opportunities
Gift bag inclusion
Logo inclusion on invites, marketing material, website(s) and follow up
Bronze Sponsorship - $1,000
•
•
•
•
Two seats at The Lucy Hobbs Project luncheon
Half page advertisement included in the 2016 Celebration Booklet*
Gift bag inclusion
Logo inclusion on invites, marketing material, website(s) and follow up
* Artwork for ads are due 3/30/16. Specification sheet available for sizing.
2016 MEDIA KIT
5
incisal edge magazine
Knowledge. Success. Life. Those are the three words
printed on every cover of Incisal Edge and are the main
themes guiding our editorial content. With articles ranging
from news about the latest techniques and tools to our
annual “Top 40 Under 40” feature highlighting the country’s brightest rising stars,
our content goes beyond traditional dental company magazines and puts Incisal
Edge in a class all by itself. In 2015, the Incisal Edge reached more than 40,000
Benco customers and their staff. This number continues to grow due to various
media partnerships and subscription option.
KNOWLEDGE
SUCCESS
LIFE
APEX WHEELS
LIFE
SHARP TOOL
A DAY SPENT DRIVING THE SUBARU WRX STI THROUGH
SOME OF THE TWISTIEST REAL ESTATE ON EARTH
CONFIRMS IT: THIS IS ONE USEFUL PERFORMANCE CAR.
BY JONATHON RAMSEY
SUMMER 2015
PASSION
for dentistry
EVERYONE WHO USES TOOLS — dentists, naturally, very much included — has that
one: that Lord of the Rings tool, the one that rules them all. It has been used hard and
often, and looks it. Maybe it’s an unorthodox choice for its task, but it’s always the one
beckoned from the drawer when there’s a job to do, because it’s the very definition of
functional. When put to its purpose, it’s the most beautiful thing in the world.
Meet the Women Reinventing
Our Profession –
The 2015 Lucy Hobbs Awards Winners
PLUS…
ROLE REVERSAL:
THE NEW DENTAL HUSBAND
PRACTICE
MVPS:
THE FINEST
HYGIENISTS &
ASSISTANTS
*ADVENTURESOME
PRACTICE DESIGN
MODEL
*A NEWSCHOOLS
FOR DENTAL
BEST OF
*THEAWARDS
THE EDISON
BLUE RIGHT BY: Driving the
Subaru WRX STI is like being
given control of a cheetah.
THE ABSOLUTE FINEST:
AD SIZES & RATES:
HUM Award Winner
MABOBY “BB” BAHADARAKHANN
· Summer Spirits
· Professional Mentors
· Performance Sedans
· Hygiene System
· Fashion Accessories
79
Back Cover
Advertorial
Trim size: 9” X 10.8125”
Full bleed: 9.375” X 11.1875” INCISAL EDGE
SPRING 2015
$7,500
Trim size: 9” X 10.8125”
Full bleed: 9.375” X 11.1875” $10,000
2 page max incl. images and words $8,000
*
Bind-in Card
7” X 4.25”
Perforation 1.125” from left edge
$6,000
1/4 Page
Featured Marketplace: 4” X 4.75”
Supply photo and copy only
$2,000
*The Incisal Edge
editorial staff
reserves the right to
modify or remove
submitted elements
content to uphold the
artistic and brand
standards of the
magazine. Two pages
maximum length.
OPEN BITES
SPECIAL PROMOTIONAL SECTION
Brewer Dynamic Split Saddle Stool
135DSS
Brewer is proud to introduce the
135DSS – a unique combination of
leading-edge, ergonomic technology
and real-world affordability.
Cordless LED
Curing Light
FAST. EASY. RELIABLE
The 135DSS ergonomic saddle-seat design
enhances posture and the patented split saddle
seat improves comfort. Its patented dynamic
action strengthens your core as you work,
improves mobility and reach, and supports deeper
breathing while in a neutral posture.
THE SOUND
OF SILENCE
• 2000 mW/cm2 light intensity with dual
spectral output of 377-490nm
• 4 program settings, each with audible tone,
& user-friendly controls
• Cure any dental material using any photoinitiator
available today
[4868-566]
89900
BUY 1 SOLEIL
SUPREME,
GET 2 SYRINGES OF
E-ON FLOWABLE
COMPOSITE FREE!
By introducing practical ergonomic innovations, Brewer offers you the power to
advance the productivity of your entire team.
See your Friendly Benco Rep. Call 1.800.GO.BENCO (1.800.462.3626).
CONVERGENT DENTAL’S new Solea laser takes its names from
the Latin word solus, indicating solitude — a note-perfect choice for
the first FDA-approved CO2 dental laser for hard- and soft-tissue
ablation. It’s perfect, you see, because the noise the Solea makes
is a barely audible hush — no vibration and (blessedly) no drilling
sounds.
For three decades, an array of dental lasers have come to market, but Solea ($TK; ConvergentDental.com) is the first to enable
reliable procedures that require no anesthetic and produce no blood.
Its CO2 laser system can vaporize every mouth tissue — gingival, bone, dentin, decayed dentin, enamel, pulp — and be used for
Class 1 through 6 restorative procedures. It does so via an oxygen-18
isotope and other modifications to emit 9.3 microns, matching hydroxyapatite’s peak absorption. The vaporization this makes possible
gives you the power to work anywhere in the oral cavity from any
angle. Decayed tissue and interproximal cutting, meanwhile, won’t
slow you down or otherwise compromise your performance.
Convergent claims dentists using Solea report efficiency gains
of 25 to 40 percent, enabling them to perform six or more additional
procedures a day — working in multiple quadrants in a single visit,
filling cavities the same day they’re discovered and more.
In the end, then, your operatories might be a cacophony — but
that noise won’t be Solea-generated but rather the rousing cheers of
patients whose complex procedures just got vastly easier to tolerate.
$
In studies, 87% of women and 80% of men have
preferred the patented split-saddle-seat technology found
exclusively in the Brewer 135DSS to other seating options.
WHAT’S THAT YOU HEAR FROM THE NEW SOLEA
DENTAL LASER? WELL, NOTHING, ACTUALLY.
EDITORIAL
new
from
benco
brands.
marketplace
| COOL TOOL
See your Friendly Benco Rep. Call 1.800.GO.BENCO (1.800.462.3626).
are at your fingertips.
Writer: Kristie Ceruti. Photograph courtesy of Convergent Dental.
Full Page
DENTIST WHO PERFORMED SOME IMPLANT WORK ON HIM. . . . WRIGLEY RECENTLY INTRODUCED ORBIT FOR KIDS SUGAR-FREE CHEWING GUM,
AN ADA-APPROVED PRODUCT. . . . THE ONLINE MAGAZINE SLATE PUBLISHED A PIECE ABOUT THE PORTRAYAL OF DENTISTS ON TV SHOWS AS EVIL,
• Aloe + Vitamin E coating nourishes hands
• Helps fight skin irritation
• Textured fingertips and beaded cuff
• Enhanced protection and tactile sensitivity
• Latex-free, non-sterile and powder-free
• Proven to prevent, protect and soothe dry skin
by using an FDA recognized natural colloidal
oatmeal system.
• The skin’s normal pH can be restored while
maintaining a coated barrier to alleviate dry skin.
$8.99ea.
$11.79ea.
Box of 100
X-Small [4786-789] Medium [4786-805]
Small
[4786-798] Large
[4786-814]
Box of 180
X-Small [4845-321] Large
[4845-385]
Small
[4845-367] X-Large [4845-394]
Medium [4845-376]
For ordering information, please see Painless®or contact your Friendly Benco Rep.
• OPEN BITES – The hottest and coolest places, people and happenings, as well as the latest
technology, techniques and industry trends.
• SUCCESS – Profiles of the best in the business.
• FEATURES – Franchise cover packages (40 Under 40; Incisal Edge Design Competition), plus
in-depth profiles and luxurious design layouts.
• APEX – The very best in travel, automobiles, and timepieces, chronicled by the nation’s top
luxury experts.
6
ISSUE:
COVER PACKAGES:
VALID:
ADS DUE:
Winter 2015/16
Design Awards
Dec - Feb
9/28/15
Spring 2016 Edison Awards
Mar - May
11/23/15
Summer 2016
The Lucy Hobbs Project Awards
Jun - Aug
3/28/16
Fall 2016
Top 40 Under 40 Dentists
Sept - Nov
5/24/16
Winter 2016/17
Design Awards
Dec - Feb
9/26/16
BENCO DENTAL
“As a proud sponsor, it is truly an honor to align ourselves
with an outstanding group of young dental professionals.
We look forward to the continued partnership of such a
prestigious program.”
- Hu-Friedy
ADVERTORIAL SUBMISSION GUIDELINES
To meet our criteria for inclusion, advertorials must be reasonably thorough;
not merely descriptive of the product, and contain cited references for all
documentation, studies and statistics used for content.†
†Benco Dental assumes the author or vendor owns the rights to allow the reprint or
publishing of the submission. Benco Dental is not liable for any copyright disputes arising as
a result of publication, nor for any resulting damages. For complete submission guidelines,
contact your Product Manager.
incisal edge magazine: 40 under 40 photoshoot
America’s Top Young Dentists All Under One Roof
Incisal Edge’s annual “40 Under 40” issue,
celebrating the country’s finest dentists age
40 and under, is published each summer
and we bring them together in advance in
Manhattan for a lavish photo shoot—an
event you can sponsor in conjunction with
Benco Dental!
Now in its sixth year, Incisal Edge’s 40 Under 40 photo shoot has
become one of the industry’s most talked-about events. Professional
fashion stylists and hair-and-makeup artists give these innovative
young doctors the full movie-star treatment during a day-long
extravaganza whose glamour and excitement complement the
professional skills for which these dentists are being honored.
$20,000 Sponsorship Level
This unique advertising and sponsorship opportunity includes:
• Incisal Edge cover gatefold
• Two full-page, full-color ads
• Brand signage at photo shoot venue and dinner
• Company presence at the venue in which representatives of your
company can speak with the featured dentists
• Dinner with the honorees
$10,000 Sponsorship Level
This unique advertising and sponsorship opportunity includes:
• One full-page, full-color ad
• Brand signage at photo shoot venue
• Company presence at the venue in which representatives of your
company can speak with the featured dentists
2016 MEDIA KIT
7
dentist’s desk reference
Benco Brand
2015/16
Coated SBS Mix Pads
Dispenser Gun Rack (Cont’d.)
2 slot .............................................................. [3981-015]
1 ea.........................$24.19
4 ea. .................... $23.49
4 slot .............................................................. [3981-024]
1 ea.........................$33.99
BluPrint™ Premium Dispensing Gun
50 ml dispensing gun (1:1) ............................. [2583-304]
1 ea.......................$103.99
2 ea. ..................$100.29
2 ea. .................... $32.79
Provisa™ C&B
µ[µ............................................................ [2349-291]
1 ea........................... $2.79
Halogen
4 ea. ...................... $2.39
1 ea........................... $4.09
.LWWZRPOFDUWULGJHVWHDOPL[LQJWLSVULEERQWLSV
)DVWVHW .......................................................... [3895-574]
9DQLOODPLQWIDVWVHW ........................................ [3895-583]
1 ea.........................$28.79
8 ea.........................$26.79
1 ea.........................$97.49
2 ea. .................... $93.99
Mixing Bowls
Emulate™ Mixing Bowl
Pkg of 12 pads
õµ[µ ........................................................ [3623-509]
1 ea.........................$21.99
1 ea........................... $2.89
6 ea. ...................... $2.49
µ[µ............................................................ [1054-682]
1 ea........................... $4.29
0L[WLSUHÀOOVSNJRI
6PDOO\HOORZPP.................................... [2530-343]
Medium pink (5 mm) ...................................... [3545-488]
Large teal (6.5 mm) ........................................ [2530-352]
X-Large purple (5.4mm) ................................. [3545-479]
1 ea........................... $4.79
1 ea........................... $3.99
6HOIFOHDQLQJQRQVWLFNPL[LQJERZOPDGHRIULJLG\HW
ÁH[LEOHUXEEHU
Medium .......................................................... [3765-928]
BluPrint™ Premium Dispensing Gun
6 ea. ...................... $3.59
µ[µ............................................................ [1054-691]
6 ea. ...................... $4.19
µ[· ............................................................ [3997-697]
4 ea. ....................$34.79
Impression Accessories
Cartridge Dispensing Guns
1 ea........................... $5.49
4 ea. ...................... $4.69
Mixing Pads
Coated SBS Mix Pads
4 ea. ...................... $3.79
Mixing Spatulas
Lab Spatulas
Stainless steel blades.
6R .................................................................. [4692-380]
Spectrum® 800
Curing Light with
manually adjustable light
intensity. Dial-up feature
delivers repeatable
output and sustains it for
duration of cycle. High
contrast LCD readout
on grip.
Pkg of 12 pads
õµ[µ ........................................................ [1920-665]
4 ea. .................... $16.19
µ[µ............................................................ [2349-282]
4 ea. ...................... $1.69
µ[µ............................................................ [2349-273]
1 ea........................... $3.39
4 ea. ...................... $2.89
6PDOO\HOORZPP.................................... [2530-343]
1 ea.......................$856.00
If you need a product not listed in this catalog, please contact your Friendly Benco Rep.
Benco_Brand_final.indd 68
Kit: handpiece, charger base, power supply, 3 light shields,
2 light lens and 100 barrier sleeves.
Kit .................................................................. [3515-608]
1 ea.......................$468.00
Barrier sleeves, box of 1000 ........................... [3538-290]
4 ea. ..................$296.99
8
2.22” X 9.125”
$2,500
Half Page
7” x 4.5”
$3,500
Full Page
7” X 9.125”
$6000
Back Cover
Full bleed: 8.625” X 10.875” $15,000
Trim size: 8.25” X 10.5”
Bind-in Card
7” X 4.25”
Perforation 1.125” from left edge
BENCO DENTAL
$7,000
3 ea. .................... $23.49
1 ea.........................$24.49
Accessories for new light
Light lens,Snap on, box of 25 ......................... [4376-758]
4 ea. .................... $36.99
1 ea.........................$38.99
Accessories for new light
Light shields,Snap on, box of 25 .................... [4376-767]
4 ea. .................... $60.79
1 ea.........................$63.99
Elipar S10 LED Curing
Light
ZDWWKLJKSHUIRUPDQFHOLJKWEXOEÀWVDOO'HPHWURQ
75-watt curing lights.
80W 12V ......................................................... [2187-733]
1 ea.........................$88.49
4 ea. .................... $86.29
Contains: 1 handpiece, 1 charging base, 1 lithium-ion
battery, 1 eye shield & 1-10mm light guide.
Complete Unit ................................................. [4112-667]
Optilux Light Shield
õµ[õµRYDOVKLHOGGHVLJQHGWRÀWRQDOOFXULQJOLJKW
tips.
Each ............................................................... [1374-381]
1 ea.........................$61.99
Stainless steel casing for durability.
Sealed casing allows for easy cleaning
and disinfection. Five-second cure
(shades A3 and lighter). One-second
tack cure. Easy to use! New 5w Ostram
LED provides 50% more optical power.
Illuminates up to 80% more surface.
Cordless with Li-ion battery that
provides 360 ten second cures (fully
charged).
4 ea. .................... $60.79
1 ea................... $1,705.00
Replacement Battery ...................................... [4297-549]
1 ea.......................$381.80
10mm Light Guide .......................................... [4167-993]
1 ea.......................$212.99
Small_Equipment.indd 895
The go-to resource for every Benco Dental customer is our exclusive Dentist’s Desk Reference (DDR). The annual 1,200-plus-page
catalog contains information on virtually every product available through Benco Dental, including large and small equipment,
laboratory products, everyday consumables, handpieces, instruments, consulting services and so much more. The DDR, both in
print and online, is a tool used by dental professionals with purchase power on a daily basis.
Column
3 ea. .................... $27.49
1 ea.........................$28.99
Dentist’s Desk Reference
AD SIZES & RATES:
3 ea. .................... $19.99
1 ea.........................$20.49
1-800- G O -BE N CO
2/26/15 12:05 PM
2 ea. ..................$448.00
Accessories for original light
Light lens,screw type, box of 25 ...................... [3538-281]
1 ea................... $1,752.00
4 ea. ..................$117.99
Fast halogen
curing light with ten
step timer on the
handpiece and two
color LED warning.
75 watt Halogen
UHÁHFWRUODPSZLWK
special dichroic
UHÁHFWRUJHQHUDWHV
high curing power and low IR for cool light. Complete
with a built-in radiometer, 13mm-8mm turbo accelerator
and 11mm light guides. Thermal sensor controlled silent,
HIÀFLHQWFRROLQJIDQV
Complete Unit ................................................. [3064-695]
Slim, cordless design, ideal for
posterior areas. High intensity output.
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long. Audible signal every 10 seconds.
2-year warranty
Accessories for original light
Light shields, screw type, box of 100 .............. [3538-307]
Complete Unit ................................................. [2437-276]
1 ea.......................$120.99
Soleil™ LED Curing Light
Contains: 1 unit, 1-8mm Turbo Plus Light Guide, 1-11mm
Light guide, 1-80 watt Optibulb & protective shield.
Complete unit ................................................. [2538-050]
Hilux™ 250 TA
Coated SBS mix pads. Laminated front surface. Tear-off
disposable sheets.
1 ea........................... $2.49
High output
curing light
with 4-digit
LCD display,
radiometer and
user-programmable modes.
Cures in ramp,
bulk, bleach
and standard
modes. 10
second cures.
The easy to use unit can cure in 10- 20- 30- and 40 second increments with a 10- or 20- second beep interval.
Accepts all Demetron light guides. 2-year warranty.
Optilux Bulb
Replacement bulb for QHL75 & Spectrum 800.
75-Watt Replacement Bulb ............................. [2443-367]
0L[WLSUHÀOOVSNJRI
1 ea.........................$18.19
Optilux 501
1 ea.......................$303.99
1 ea................... $1,620.00
4 ea. ....................$10.49
4 ea. .................... $56.79
Light Guides- 8mm Turbo................................ [2538-069]
High Performance Mix Tips
Dispenser Gun Rack
68
1 ea................... $1,050.00
µÁH[LEOHEODGH
11R ................................................................ [4692-406]
12R ................................................................ [4692-415]
Mixing Tips
2 ea. ..................$100.29
Contains: 1 unit, 1-8mm 60 degree probe & 1 eye
protection shield
Complete unit ................................................. [2392-707]
µVWLIIEODGH
8R .................................................................. [4692-399]
1 ea............................$10.99
50 ml dispensing gun (1:1) ............................. [2583-304]
1 ea.......................$103.99
2 ea. .................... $20.99
µ[µ............................................................ [1054-673]
4 ea. .................... $27.79
High Performance Mix Tips
1 ea............................$35.99
Non-skid mix pads. Will not rip or tear. Disposable sheets
DOORZIRUHDV\PL[LQJRIPDWHULDOV
Features a 75-watt
lamp for high, blue
light output with a
minimum intensity
performance of
450 mW/cm2.
Pistol handpiece
with easy to use
trigger-activated
light-on-demand
cycle. Interrupted
and audible tones every 10 seconds for curing time
control. Ultraquiet fan eliminates heat buildup. Long lamp
life, up to 100hrs. 2-year warranty.
LED
Hilux replacement bulb 75W.
1 ea.........................$58.29
Non-skid Mix Pads
50 ml dispensing gun (10:1) ........................... [3179-651]
Hilux™ 250 TA (Cont’d.)
75-Watt Bulb
Each ............................................................... [3208-404]
QHL75™
4 ea. ...................... $3.59
BluPrint™ Rigid Bite Registration
+HDY\GXW\936%LWHUHJLVWUDWLRQPDWHULDOLVKDUG\HWÁH[LEOH
With a Shore A hardness >90 and >90 Durometer you can
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mousse-like consistency. Sets in 60 seconds.
Curing Lights
Coated SBS Mix Pads (Cont’d.)
µ[µ............................................................ [1920-709]
Small Equipment
DDR
Dispenser Gun Rack
Impression
Bite Registration Materials
·
4 ea. ..................$207.99
SHOP. BE N CO. COM
895
3/3/15 9:38 AM
ADS DUE:
10/30/15
annual publications
/ 2015
2015
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PROPHY PASTE
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EC116
Equipment & Technology Catalog
Annual specialty catalog designed to answer all the equipment needs of
dentists. This special edition catalog showcases all the latest in equipment and
technology. Catalog includes large and small equipment, 2D and 3D digital pans
including conebeam, intraoral sensors and cameras, CAD CAM, computer and
open architecture imaging software solutions, and much more. This publication
is the primary tool for our equipment sales team when reviewing equipment
options with our dental customers.
Half Page..................................................... $3,000
6.5” X 4.375”
Full Page..................................................... $6,000
6.5” X 9” (no bleed)
Back Cover................................................ $12,000
Full bleed: 7.5” X 10.5”;
Trim size: 7” X 10”
Bind-In Card................................................ $6,000
6.25” X 4.25”
Perforation 1.125” from left edge
ICA L
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tron
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26 ex
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9
Children’s Dental Health Flyer
This publication celebrates National Children’s Hygiene
Month with specials on Benco Dental’s wide selection of
children specific hygiene products.
Half Page.......................................... $2,000
8” X 5”
Full Page...........................................$2,500
8” X 10”
Back Cover........................................$3,900
8” X 10”
2016 MEDIA KIT
9
annual publications
FIVE FINGER
Zooby™
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Nitrile PowGloves
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CALL
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31
Hygiene Flyer
TM
r ve
PROPHY PASTE • PROPHY ANGLES • FLOSS • GLOVES • VARNISH
TOOTHPASTE • TOOTHBRUSHES • STAINLESS CROWNS
Memb
er Price
............
............
.$7.91
............
t & Prese
ec
........[43
Small .......
30-8
Medium ..................[4330- 78]
.......
Large ....... .............. [433 887]
0-89
X-large.........................[4330- 6]
Five Fin
..............
903]
ger Dis
..[4330-9
count
10 ea. ......
12]
Me
............
............
8
mber
Price
............
...........$
14.85
............
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Five Fin
Becoming
mber
............
Full Page.................................................. $5,100
7.25” X 9.25”
Inside Front/Back Cover..................... $6,700
7.25” X 9.25”
Back Cover.............................................. $6,700
8” X 10”
10
BENCO DENTAL
............
............
d a prod
count
listed in
this cata
friendly
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custom
We deli benco rep
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a pain
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profess
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patient business omer
technolo
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valuelead
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ingdreams
We
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Partsu
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’s desk
referen
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excellen
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your Frie
reinves
techno ent
logy
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ferde
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encsig
e. n
s
ndly Ben
co Rep.
Five Finger Discount Club
(Glove Handbook)
Annual publication showcases Benco Dental’s extensive
selection of gloves and hand care. By joining the Five Finger
Discount Club, members save 10% off everyday low prices.
1 Block Per Glove..............................................$800
Varies, depends on space
Half Page.........................................................$4,000
7.25” X 4.6”
Full Page..........................................................$5,000
7.25” X 9.625”
Back Cover......................................................$6,000
Full bleed: 8.875” X 11.375”;
Trim size: 8.5” X 11”
reward
s
equipmss
imp
liste
pro
ily cult tment
ous
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Price
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b™
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mbers
Sign up receive our BES
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T glove
prices.
h the
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start sav
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If you nee
per box
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ger Dis
This publication highlights the latest innovations for your
practice, featuring too-good-to-miss specials on Benco Dental’s
wide selection of hygiene products.
Half Page................................................. $3,600
7.25” X 4.5”
250
per box
............
250
of 230
X-small
.......
Small ....... ...............[43
27-5
Medium ..................[4327- 15]
.......
Large ....... .............. [432 533]
7-55
X-large ..................[4327- 1]
Five Fin
* ..............
ger Dis
.....[4327 560]
count
10 ea. ......
-524]
Me
......
X-small
.......
Small ....... ...............[40
47-1
Medium ..................[4047- 76]
.......
Large ....... .............. [404 185]
7-20
X-large ..................[4047- 1]
Five Fin
* ..............
ger Dis
.....[4047 210]
count
10 ea. ......
-229]
Me
......
............
is a box
Box of 250
1 ea. .......
10 ea. ....................... $22.
99
..............
$22.49
1 ea. .......
10 ea. ....................... $23.
49
..............
$22.99
Nitrile Powe Slim™
der-Free
Exam
Latex-fre
e.
textured Non-sterile and
fing
cuff. High ertips with a micro200
bea
packagi er box count mea ded
per box
ng waste.
ns
White in less
color.
Box of 200
X-small
..............
note XL
ve
Box of 250
BeeSur
1 ea. .......
10 ea. ....................... $16.
99
..............
$16.49
* Please
Exam Glo
Exam
Latex-fre
e
with text and non-sterile
ured fing
beaded
cuff. Lave er tips and a
nder in colo
r.
* Please
note XL
is a box
of 230
Five Fin
Buy 3
Get 1 boxes NU
box
PR
NUPR O® Whi
te
O® Pr
ophy Varnish (an
Paste!
y dose
Deliv
size),
(PNP15
021)
varnisering a un
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hype uely form
• Relea
rsensi
ul
se
tivity ated
the lea s more
tha
ding
relief
comp n 7 times
• Requ
etitor
the am
ires
............
Nitrile Pow
X-small
.......
Small ....... ...............[40
79-0
Medium ..................[4079- 16]
.......
Large ....... .............. [407 025]
9-03
X-large.........................[4079- 4]
..............
043]
ger Dis
..[4306-6
count
90]
1 ea. .......
10 ea. ......................... $9.2
9
..............
.. $8.79
9
Nitrile Pow
der-Free
Exam
nt Me
mber
Price
............
............
.....$21.1
5
............
er Nitrile
per box
mber
Price
............
.....$22.4
Latex-fre
e
sterile with and nonfingertip textured
s
cuff. Blue and a beaded
in color.
digital
x-ray
suite
Box of 100
............
Lavend
a beaded
300
............
XCEED™
edge
P ro
t
r ve
e
of 250
............
per box
X-small
.......
Small ....... ...............[48
1 ea. .......
73-2
10 ea. ....................... $22.
Medium ..................[4873- 65]
.......
99
..............
Large ....... .............. [487 283]
$22.49
3-29
X-large.........................[4873- 2]
Five Fin
..............
309]
..[4873-3
ger Dis
18]
10 ea.
cou
BeeSur
Nitrile Pow
der-Free
Exam
Latex-fre
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cuff. Ligh Non-sterile and
t blue in
micro-textu
color.
red with
............
300
Box of 300
t & Prese
ec
is a box
X-small
.......
Small ....... ...............[45
25-3
Medium ..................[4525- 28]
.......
Large ....... .............. [452 337]
5-34
X-large ..................[4525- 6]
Five Fin
* ..............
ger Dis
.....[4525 355]
count
10 ea. ......
-364]
Me
......
m
Exam
note XL
Box of 300
1 ea. .......
10 ea. ....................... $25.
49
..............
$24.99
incisal
E
............
Latex-fre
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Ultra-th Non-sterile.
in.
fort and Preferred com
tactile sens
Textured
itivity.
fing
blue in colo ertips. Aqua
r.
Small ....... ...............[48
42-0
Medium ..................[4842- 57]
..............
075]
.......
Large .......
Five Fin
.............. [4842-084]
....[4842ger Dis
093]
10 ea. ......
count
Memb
............
er Price
............
............
............
...........$
11.24
* Please
mber
Price
............
...........$
17.99
............
AQUASO
Glove FT* Nitrile Pow
der-Free
Nitrile Pow
Exa
vis
10 ea. ....................... $12.
99
..............
$12.49
per box
accoun
tability
new
flavors!
Ultraform ®
Nitrile Pow
der-Free
Exam
Latex-fre
e
non-ste and
rile. Text
ured
fingertip
s
beaded with a
cuff
and ultra . Ultra soft
Cobalt bluestretchy.
in color.
300
X-small
.......
Small ....... ...............[47
52-0
Medium ..................[4752- 74]
.......
Large ....... .............. [475 083]
Five Fin
2-09
..............
ger Dis
....[4752- 2]
count
10 ea. ......
109]
Me
1 ea. .......
10 ea. ....................... $20.
49
..............
$19.99
benco
Zooby™
Cake™ Happy Hippo
Flavored
Nitrile Glo
ves
Nitrile Pow
der-Free
Exam
Non-Ste
rile. Amb
Finger/P
idextrou
alm
s.
bitter chlo Textured. Non
-late
rine tast
e or sme x. These glov
es have
ll. Scented
Box of 100
no
and flav
ored.
X-small
1 ea. .......
.......
®
ile
painless lab
web
Large ....... .............. [484
Five Fin
2-03
..............
ger Dis
....[4842- 9]
10 ea. ......
count
048]
Memb
............
er Price
............
............
............
...........$
11.24
NUPR
NU W O WHITE
VA
ORLD
OF RA RNISH D
EL
PID F
LUOR IVERS A
IDE R
ELEAS
n-Ster
SuperS
Nitrile Powlim™
der-Free
Exam
Latex-fre
e
with bett and non-sterile
er
ity. Textured tactile sensitivenhanced fingertips for
packagi grip. 60% less
ng waste.
Box of 300
X-small
.......
Small ....... ...............[48
42-0
Medium ..................[4842- 11]
.......
020]
1 ea. .......
10 ea. ....................... $12.
99
..............
$12.49
ADS DUE:
3/31/16
trile, No
t & Prese
ec
r ve
der-Free
Exam
Non-Ste
rile. Amb
Finger/P
idextrou
alm
s.
latex. Thes Textured. Non
bitter chlo e gloves have no
rine tast
e or sme
ll. Scented
and flav
Box of 100
ored.
Latex-F
ree, Ni
choicione
2015/16
ADS DUE:
1/4/16
.COM
•
1.800
.GO.B
ENCO
scoreca
rd
®
annual publications
Power for Your Practice
ADS DUE:
4/29/16
ADS DUE:
7/16/16
Handpiece and Burs/Diamonds Flyer
October - December 2015 :: Valid 10/1/15 to 12/31/15
Ask your
Friendly Benco Rep
about our
Small Equipment
Payment Plan†
THE SIN
FOR A F
GULAR E
CONTAC REE WHITE
NING D
T INFO@
E
IVERIW
HITENIN MO
G.COM
SSENCE
OF QUA
LITY
IN-OFFICE
WHITENIN
G
AT HOME
3X MORE
GEL
EASY,
TIMESA
PREFILL VING
TRAY ED
EXTRA
2015 Benco Dental Whitening Flyer
WHITENUP!
Contact your Friendly Benco Rep • 1.800.GO.BENCO • benco.com
Strongest
Formula Pre-Filled Tra
y
Availab
le for Be
st Results
STRENG
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AMIDE PERO
6% HYDR
OGEN PERO XIDE+
XIDE
NGTH
INCLUD
ES
• 4 X 3.5M
• 2 E.V.A L SYRINGES
.
• 1 TRAY TRAY SHEETS
CARRYIN
• 1 TEET
G CASE
H
• 1 INST SHADE GUIDE
RUCTION
SHEET
AVA
N KIT $27
.49
N KIT $45
.99
2 SESSIO
ES
• PRE-FILLE
• 1 LIQU D TRAY(S)
ID
• 1 CHE DAM
EK
• 2 VITA RETRACTOR
MIN
OIL APPLICAE
• 1 AT HOM TORS
E
RE-FILL SYR
INGE
1 SESSION
EXTRA STRE
2 SESSION
EXTRA STRE NGTH
1 SESSION
REGULAR NGTH
2 SESSION
STRENGTH
REGULAR
STRENGTH
R STRE
AMIDE PERO
XIDE
1 SESSIO
INCLUD
Valid June 1, 2015 - July 31, 2015
REGULA
36% CARB
1 SESSIO
N KIT $31
.79
2 SESSIO
N KIT $51
.99
INCLUD
ES
• PRE-FILLE
• 2 VITA D TRAY(S)
MIN
OIL APPLICAE
• 1 AT HOM TORS
E
RE-FILL SYR
INGE
ILABLE
16% CARB
AMIDE PERO
22% CARB
AMIDE PERO XIDE
35% CARB
AMIDE PERO XIDE
8% HYDR
OGEN PERO XIDE
14% HYDR
XIDE
OGEN PERO
XIDE
[4605-03
6]
[4706-41
8]
[4605-04
5]
[4706-44
5]
AMIDE PERO
XIDE
G PEN
BUY 2,
$110.79
©2015 Benco Dental. Not responsible for typographical errors or omissions. We make every effort to hold advertised specials for the period stated, but reserve the right to make changes due to market conditions. To qualify for Free Goods you must purchase the specified quantity on a single
invoice. Free selection must be one of same purchased to qualify for Buy/Get and Mix ‘n’ Match deals. Limit one offer per qualifying order. While supplies last. Style shown is limited. A similar style may be substituted. Sorry, some customers may not qualify for free gifts. Certain restrictions
apply. To participate in Free Goods, your practice must not bill any federal health care programs (i.e. Medicare, Medicaid, or Tricare) for dental or pharmaceutical services. By participating in Free Goods you agree that neither your practice nor your patients are reimbursed by such programs
for such services.
†SEPP: Small Equipment Payment Plan splits a small equipment purchase into 3 equal payments. Offered on invoices over $500 & under $10,000. (Invoices over $6000 require signed contract & deposit). Set-up fees waived during promotional period, 10/01/15 - 12/31/15. **Offer valid
10/01/15 - 12/31/15 and requires credit approval and $5,000 minimum finance amount. One-time $129 origination fee applies to each transaction. $35 UCC filing fee will be added on transactions which exceed $25,000. Credit approvals and special finance rates are valid for all deals funded
within 90 days of approval. If the credit approval expires, credit will need to be re-approved and special finance rates may be adjusted slightly. Additional finance terms available, please contact Clarion Financial at 866-252-7346 for details. Monthly pricing is an estimation and does not include
sales tax or handling fees. Questions? Contact customerservice@benco.com.
benco.com • 1-800-462-3626
•
1.800.GO.BENCO
[4708-069]
RE-FILL SYR
INGES
/10PK
GET 1 FR
EE
$20.49 /4
$102.99 PK
/25 PK
16% CARB
In order
BUY 3,
3]
ndly Ben
co Rep •
1.800.GO
.BENCO •
www.ive
benco.com
riwhiten
GET 1 FR
AMIDE PERO
XIDE
4 X 3.5M
25 X 3.5M L SYRINGES
AMIDE PERO
[4695
L
XIDE
4 X 3.5M SYRINGES [4695 -216]
35% CARB
-261]
25 X 3.5M L SYRINGES
AMIDE PERO
[4695
L
XIDE
4 X 3.5M SYRINGES [4695 -225]
8% HYDR
-270]
25 X 3.5M L SYRINGES
OGEN PERO
[4695
L
XIDE
4 X 3.5M SYRINGES [4695 -234]
14% HYDR
-289]
25 X 3.5M L SYRINGES
OGEN PERO
[4695
L
XIDE
4 X 3.5M SYRINGES [4695 -243]
-298]
25 X 3.5M L SYRINGES
[4695-252]
L SYRIN
GES
[4695-305]
22% CARB
[4605-06
your Frie
EE
[4604-95
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[4605-01
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ITENIN
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Contact
/Kit
GET 1 FR
BENCO.COM
AT HOME
ANYWHE
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$33.29
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EE
to qualify
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SEE YO
UR FRIEN
Free Good
s, you must
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DLY BE
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NCO RE
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P OR CA
iven
LL 1-800-
single invoic
e. Free selec
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462-3626
be one
of the same
TO ORDE
purchased
to
R.
qualify for
Buy/Get
and Mix
‘n’ Matc
h deals.
17
ing.com
Valid Jun
e 1, 2015
Whitening Flyer
Benco Dental’s annual Whitening Flyer is specifically focused
on featuring a variety of in-office and take home whitening
products.
- July 31,
2015
Power for Your Practice
Handpiece and Burs/Diamonds Flyer
This annual publication showcases Benco Dental’s extensive
handpiece, burs, and diamond lines along with money-saving
opportunities.
Half Page......................................................$1,500
8.125” x 5.11”
Half Page..................................................... $2,000
8” X 4.875”
Full Page..................................................... $2,500
8.125” x 10.3125”
Full Page..................................................... $3,000
8” X 10”
Back Cover.................................................. $4,000
8.125” x 10.3125”
Back Cover.................................................. $5,000
8” X 10”
2016 MEDIA KIT
11
annual publications
surgical catalog
2014/15
ADS DUE:
8/10/16
Atrauma
tic Extra
Elevators
Elevators
Seldin - uppe
ction
(Cont’d.)
r and lowe
r anterior
Beck Roo
t Elevato
mm ..............
.....................
...............
[1974-29
6]
Curved 5
mm ..............
.....................
1 ea.........
...............
................
[1974-31
$69.49
2]
4 ea. ........
................
.$67.49
Heidbr
rs
1.800.GO.BENCO
302..............
.....................
Instrume
nts.indd
.....................
93
1-8 00- GO
-BE NCO
·
SHO P.BE
......... [241
NCO .CO
1-623]
M
93
10/9/14
Surgical Catalog
Benco Dental’s Surgical Catalog is specifically focused on
featuring a wide variety of surgical instruments and products.
12
ents
Feature a
shar
thin rounded p,
luxating step. tip with
They are
designed
for
tration to easy penethe interdent
space as
well as acce al
ink
180 degre
ss
es
Elevators Root Tip Pick
four direc to luxate in
tions - 2 mesi
Straight/
al and 2 dista
34S...............
2.8
mm
l.
.....................
(Bec
Straight/
3.5 mm (Bec k 1) .....................
.....................
1 ea.........
#2 ..............
......... [417
Straight/
................
........ [112
4 mm (Bec k 2) .....................
$69.49
.....................
1-460]
0-878]
.........
k 3) ..............
4 ea. ........
.....................
Apexo - displ
1 ea.........
................
................... [4171-479]
.......
........
acement
.$67
..
........
[122
.49
[4171-48
$77.79
2-964]
of deeply
8]
seated roots
4 ea. ........
#3 ..............
................
.$75.99
.......
.....................
301..............
Curved/ 3.5
1 ea.........
.....................
.....................
................
mm
Apical
.....................
.. [1251-79
$55.29
Right tip (Bec
0]
......... [112
4 ea. ........
0-798]
................
Left tip (Bec k 4).....................
.$53.99
..............
k 5)..............
..................... ......... [4171-49
#13/14.......
1 ea.........
7]
................
.....................
.......
....
[4171-50
$83.49
.....................
1 ea.........
4]
4 ea. ........
................
......... [114
302..............
................
$53.29
4-183]
.$81.49
.....................
4 ea. ........
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8-422]
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BENCO.COM
NEW!
11:35 AM
Small Equipment Flyer
This annual publication showcases a wide variety of small
equipment your dental office needs.
Half Page..................................................... $3,000
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7” X 9.125”
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8” X 10”
Back Cover.................................................. $6,000
Full bleed: 8.625” X 10.875”;
Trim size: 8.25” X 10.5”
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BENCO DENTAL
ADS DUE:
Contact y0ur
Product Manager
for more info.
quarterly publications
Lab Products Quarterly
OPTIGLAZE
color
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In order to
©2015 Benco Dental. Not responsible for typographical errors or omissions. We make every effort to hold advertised specials for the
period stated, but reserve the right to make changes due to market conditions. To qualify for Free Goods you must purchase the specified
quantity on a single invoice. Free selection must be one of same purchased to qualify for Buy/Get and Mix ‘n’ Match deals. †Limit one offer
per qualifying order (Excludes teeth). While supplies last. Style shown is limited. A similar style may be substituted. Sorry, some customers
may not qualify for free gifts. Certain restrictions apply. To participate in Free Goods, your practice must not bill any federal health care
programs (i.e. Medicare, Medicaid, or Tricare) for dental or pharmaceutical services. By participating in Free Goods you agree that neither
your practice nor your patients are reimbursed by such programs for such services. Questions? Contact customerservice@benco.com.
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purchase the
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ty
on a single
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ENCO (1-8
invoice. Free
selection must
be
one of the
00-462-3626
OP300 Maxio Imaging System
With the ORTHOPANTOMOGRAPH™
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) TO ORD
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Lab Products Quarterly Flyers
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OTHER TERMS &
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Quarterly flyers displaying the latest laboratory
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Jan. 1 - March 31, 2017
10/31/16
11/2/15
2/2/16
5/6/16
Equipment Promotion Quarterly Flyers
Quarterly flyers feature the industry’s largest selection of dental
equipment choices including large and small equipment, 3D
conebeam, lasers and CAD/CAM. Ad includes logo, product image
and description. Size and rate varies. Please contact our Equipment
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Quarter Page
4” X 5”
$1,000
Half Page
8” X 4.875” $1,500
ISSUE:
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Jan. 1 - March 31, 2016
Q2/2016
Apr. 1 - June 30, 2016
Q3/2016
July 1 - Sept. 30, 2016
Full Page
8” x 10” $2,500
Q4/2016
Oct. 1 - Dec. 31, 2016
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Q1/2017
Jan. 1 - March 31, 2017
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SIZE
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ADS DUE:
11/2/15
2/2/16
5/6/16
2016 MEDIA KIT
13
e-commerce
package stuffers
Web Banner Package
Printed Package Stuffers
Your Benco Dental Product Manager can help you promote and distribute products
through sales force mailings and package stuffers. Benco Dental offers a wealth of
options, including professional services to showcase your product or service in the most
creative, effective manner.
For all sales force mailings and package stuffers, there is a $1,000 shipping and handling
fee. If you need a flyer created and printed through Benco Dental, you can contract with
Benco Dental’s Marketing Communications team at a rate of $100/hour (non-prorated) for
graphic design services, plus the printing cost. A PDF must be supplied to the Product
Managers for approval before shipment to Benco Dental. If changes to supplied artwork
are required due to compliance issues outlined in Benco Dental’s logo usage and style
guidelines, benco.com/Logo-usage.aspx, then the artwork must be resubmitted for approval.
no text or
important graphics
within 387 pixels
of the left side of
the image
TOTAL SIZE OF
WEB GRAPHIC:
1280 px width
387 px height
Experience e-commerce with
Benco’s newly redesigned website!
Qty: 3,100
Benco Dental
Attn: Andy Hiedix
295 CenterPoint Boulevard
Pittston, PA 18640
A newly redesigned website includes:
• Advanced product search
• Detailed product descriptions
• Faceted search
• Images that will allow customers to easily locate the items they need
Qty: 900
Benco Dental
Attn: Doug Jones
Westside Industrial Park
8291 Forshee Drive
Jacksonville, FL 32219
Benco Dental, now services more than 35,000 dentists and dental laboratories.
14
• Samples must be clearly marked “SAMPLE” on packaging and the quantity specified
on the packing slip
• 8-1/2” X 11” or smaller; envelopes no larger than 10” X 13”
• If you choose to send tear pads, each stack should be 25-50 sheets
• Must be customized according to submission guidelines on the following page
• For Benco Dental logo downloads and specifications, please visit our Logo Usage and
Style guideline page: benco.com/about-us/logo-usage/.
• Received 5-10 days prior to its scheduled distribution
• One pound per piece or less, 7,000 pieces total. Distribution information shown below:
Qty: 1,200
Benco Dental
Attn: Carl Murray
3424 Centennial Drive
Suite 150
Fort Wayne, IN 46808
Qty: 900
Benco Dental
Attn: Ron Crossley
Patrick Industrial Park
625 Waltham Way #107
McCarran, NV 89434
Qty: 900
Benco Dental
Attn: Terry Stover
501 Lakeside Parkway, Suite 100
Flower Mound, TX 75028-4052
No text or important graphics within 387 pixels of the left side of the image (this
is where the title and description above will go). NOTE: DO NOT INCLUDE GREY
BOX, THIS IS ADDED BY BENCO.COM.
All Marketing materials require pre-approval and those not in compliance with Benco Dental’s guidelines are subject to additional
shipping and handling charges. Benco Dental will discard any literature or sample received without prior notice and approval.
Literature will not be held more than two weeks and multi-week literature may only be distributed in the same month.
TEXT: copy for banner ad (title, no more than 50 characters and description, no
more than 450 characters)
In some cases, we have received materials that we were unable to use due to content issues or materials being sent without prior
notice, consequently becoming lost in our warehouses. In order to ensure that your materials are distributed effectively and in a
timely manner, all literature must be pre-approved and customized for our use according to our guidelines.
BENCO DENTAL
professional services
submission guidelines
Submission Guidelines
FORMATS ACCEPTED:
INDESIGN
PDF
ILLUSTRATOR
PHOTOSHOP
Up to InDesign CC
Press Quality
Up to Illustrator CC
Up to Photoshop CC
Include fonts & links.
PDF must be editable.
Include fonts & links.
Include fonts & links.
IMPORTANT LAYOUT INFORMATION:
Professional Services
Benco Dental’s award-winning Marketing Communications
team offers cutting-edge graphic design and video
production services. Whether it’s developing an ad or a
video marketing campaign, our professionals can help
you showcase your product or service in the most creative,
effective manner.
CREATIVE SERVICES & RATES:
Graphic Design
$100/Hour
Video Production
$100/Hour
Contact your Product Manager for more information.
• Ads must be built to the correct size specifications. We cannot re-purpose ads designed for other media.
- Oversized or undersized ads will be sent back to vendor to be resized.
• All ads MUST include Benco Dental-specific information:
- Do NOT include your phone number on ads. We direct sales and questions to our Friendly Benco Reps.
You may list a website.
- Sales rep reference: Always use “Friendly Benco Rep”.
- Item numbers: Use brackets [xxxx-xxx] around item numbers. DO NOT USE: {
} or (
).
- Deals: If your deals are not instant, include * at the end of the deal and include redemption info on your ad.
- Redemption info: It must specify Benco Dental invoice (not dealer authorized invoice, etc.).
• No bleeds, crops, or print marks needed.
• Ads must be CMYK Process at 300 ppi —No spot colors or RGB.
• If your full-page ad bleeds, please add 1⁄8” all the way around the outside trim size of the ad.
Not all ads bleed—please see requirements.
• Ads should be placed in your Dropbox account. Contact your Product Manager for details.
- Please remember to remove old ads - it will eliminate confusion when downloading ads for the next issue.
• All native files should be accompanied by a press resolution PDF for proofing purposes.
• Due to design limitations, we cannot guarantee placement. You will have the opportunity to proof layout and copy
prior to press if received by due date. Changes and corrections will be sent back to the vendor for editing.
• Layout services are available upon inquiry during reservation.
DEADLINES: Materials not received by advertising production departments by due date will not run. Benco Dental may
use prior ad material if new materials are not recovered on time. Advertiser will be charged full price of the reserved
ad. Cancellations or changes in reservations must be made in writing and received by Benco Dental on or before the
due date(s). If cancellations are received after the ad due date, advertiser will be charged half the price of the ad.
2016 MEDIA KIT
15
Make a lasting impression.
BENCO DENTAL CAN CUSTOMIZE A MARKETING PLAN FOR YOU. CALL 1.800.GO.BENCO.
BENCO.COM
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1.800.GO.BENCO