Annual Report2012forWeb

2012
ANNUAL
REPORT
Working towards healthy, active, vibrant communities
where biking, walking and public transit are a way of life
TRAILNET’S 2012 ANNUAL REPORT
HISTORY
Trailnet was founded in 1988 to develop the St. Louis Riverfront Trail and a bi-state network of
trails. During our first 12 years, we were a vital leader in purchasing and developing the popular
Grant’s Trail and other well-loved rails-to-trails. Trailnet took the lead in renovating the historic
Route 66 Old Chain of Rocks Bridge, investing over $4.5 million for renovating and structural
improvements. We also raised $1 million towards the Eads Bridge renovation for bicycle and
pedestrian use. Trailnet assumed a leading role in The Confluence Partnership, a 200 square mile
conservation, heritage, and recreation corridor being developed along our region’s Great Rivers.
With the creation of the Great Rivers Greenway tax district in 2000, Trailnet’s purpose and work
evolved significantly. We shifted from a narrow focus in trail development to a comprehensive
emphasis on fostering healthy and active communities. We integrated work in public health,
urban planning, policy advocacy, community organizing, and bike/walk programming.
In 2006, Trailnet received an important Missouri Foundation for Health grant for our obesity
prevention policy initiative, now known as Healthy, Active & Vibrant Communities. We also
secured federal transportation funding for Safe Routes to School, Bike/Ped Master Planning, and
other bike/walk programming. Through these and other projects, we generated the financial
resources and gained the network of partners and expertise we needed to successfully shift our
mission to fostering healthy and active communities through changes to policy and the built
environment.
MISSION
To lead in fostering healthy, active and vibrant communities where walking, bicycling and the
use of public transit are a way of life.
CORE VALUES
Activity: Trailnet demonstrates, encourages, and
facilitates healthy lifestyles through our
programs and activities.
Environmental Sustainability: Trailnet organizes,
promotes, and models green, healthy, and
environmentally friendly practices and behaviors
throughout the region.
Leadership: Trailnet embraces a leadership role
in generating and implementing creative ideas
and strategies to accomplish its mission and
engage individuals, families, and organizations
in new and effective ways.
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Collaboration: Trailnet serves as a motivating
force in the region to identify and bring together
resources, organizations, and ideas. Trailnet
seeks partnerships to achieve its goals.
Professionalism: Trailnet is accountable, ethical,
respectful, and financially sound. The
organization sets high standards for itself and
our programs, delivers on our promises and
measures the outcomes of efforts as a means of
continuing to improve in all areas.
Fairness: Trailnet is committed to providing
programs that advance equal access to healthy
and active lifestyle resources for all, including
people who live in economically distressed and
isolated communities.
TRAILNET’S 2012 ANNUAL REPORT
VISION
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The diverse communities Trailnet serves are known
throughout the country as models for healthy,
active living and broad-based acceptance of
alternative modes of transportation. In these areas:
* planners and health officials
incorporate active living strategies for
people of all ages and abilities into their
community efforts
* new attitudes prevail that recognize the need
for more bike/pedestrian facilities to support
healthy lifestyles
* opportunities for individual and group
recreation and exercise are abundant
* municipalities and developers give priority to
making neighborhoods walkable and bikeable
and to connecting these neighborhoods to the
broader network of transportation corridors
* residents experience that walking, bicycling
and using public transit are easy, safe and
desirable alternatives to driving a car
As a leading advocate for active living in the
St. Louis metropolitan region, Trailnet drives
these changes in community mindset and
policy development. It sits at the planning
and decision-making table from conception
to design and programming. It creates
partnerships and social networks to
educate and inform residents about active
living options and develops plans and
programs that provide more opportunities
for people to embrace a more active
lifestyle.
STAFF
2012 BOARD OF DIRECTORS
Andrew Rothschild
President
Rodney Crim
Vice President
David Schepers
Secretary
David Pickerill
Treasurer
Jonathan Heitner
ex officio
Shana Albright
Ryan Barr
Ed Cohen
Martin Galt
Al Gallegos
Robert Goltermann
Cliff Heggs
Julian Hess
Joe Hill
Lotsie Holton
John Jennings
Steve Juan
Mary Ann Lazarus
Bradley Minton
Kyle Murphy
Susan Plassmeyer
Steve Singer
Dan Weas
Carol Weisman
Melissa Zona
2012 ACHIEVEMENTS
TRAILNET’S 2012 ANNUAL REPORT
7100 riders enjoyed 21 Bicycle Fun Club rides on roads in more
than 112 communities in Missouri and Illinois. 454 riders
participate in our 8th Ride the Rivers Century Ride.
page 3
More than 600 people of all ages enjoyed 16 family friendly
Community Rides throughout St. Louis communities. Rides included
our North of Old North St. Louis Bicycle Tour and Tour de Plants.
At the Active Living Awards, we celebrated Dr. John H. Sweet,
Curtis Royston, Ramona Scott, the City of St. Louis, and the
Missouri Foundation for Health, exemplary individuals and entities
engaged in unique and sustainable efforts to incorporate physical
activity in everyday living.
The size of Trailnet’s TravelGreen staff doubled in 2012.
TravelGreen kicked off Trailnet on Tap, casual events that bring the
bicycling community together to network and address local
livability issues. TravelGreen worked with The Street Plans
Collaborative to develop key messages and marketing pieces to
promote cycling for transportation in St. Louis. September 2012
Shiftyourcommute.com Challenge saw 278 individuals consistently
logging trips, a 39% increase over 2011 in participants, miles
logged, calories burned, CO2 lbs. of carbon emissions saved, and
gas money saved.
Trailnet provided free Bike Valet at Earth Day and LouFest for
hundreds of riders who biked to the festivals, reducing the events’
carbon footprint and supporting their green efforts.
For the 12th consecutive year, Trailnet hosted Bike to Work Day.
We organized 12 refueling stations around St. Louis and served
free breakfast and coffee to over 400 cyclists.
The Livable St. Louis Network co-sponsored, with Trailnet, Linking
Local and Regional Solutions, the 4th Livable St. Louis
Conference. The day-long conference had 275 attendees
representing a broad array of sectors and featured an impressive
line-up of national presenters. The conference served as the
kick-off event for the St. Louis region’s $4.6 million HUD Regional
Plan for Sustainable Development planning grant.
Trailnet's Safe Routes To School program included new
partnerships with AmericaScores and Walbridge Elementary.
Trailnet designed Steps in the Right Direction, a youth program
that teaches pedestrian safety, the importance of living an active
life, and how to bring about community change through advocacy.
Trailnet also received three federal SRTS grants which allowed
staff to provide regional SRTS training and continue working in
Webster Groves and Dutchtown.
TRAILNET’S 2012 ANNUAL REPORT
2012 ACHIEVEMENTS
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Staff held Earn 2 Bikes and Bike Smart classes to teach both new
and experienced cyclists how to ride as safely, visibly, and predictably
as possible. Bicycle Education classes include basic bike
maintenance and served 57 St. Louis area residents through 2012.
The Livable St. Louis Network hosted What Makes a Great
Street? as part of the Livable St. Louis Conference. Participants
learned about Better Block projects that revitalize neighborhoods.
Those interested in implementing Better Blocks received technical
assistance from Trailnet and were connected to implementation
resources. The Network also co-hosted a walkability event, An
Evening with Dan Burden, with Housing & Community Solutions.
Trailnet was one of 11 consortium partners working on the
Regional Plan for Sustainable Development, designed to
encourage sustainable growth and development throughout our
region. Staff participated on the planning, technical, and public
engagement committees, and advocated for increased and
improved active transportation options for residents.
Trailnet was able to hire our first full-time policy and advocacy
staffer. Trailnet staff worked with coalition partners to draft and file
policy, educate policymakers, and promote initiatives to the public.
In 2012, the St. Louis region passed a bike parking ordinance,
requiring all new construction or redevelopment over $1 million to
provide bicycle parking, and a form based code ordinance that will
create more walkable, bikeable communities. An anti-harassment
ordinance, filed on National Bike to Work Day, will help protect all
users of the road from violence and injury when it’s passed.
Trailnet made several legislative visits, joining advocates from
across the country at the National Bike Summit to lobby for
dedicated funding for walking and biking. Staff, members, and
volunteers also participated in two Missouri Capitol Day events
with statewide partners, and regularly met with City of St. Louis
Alderpeople and policymakers to advocate for infrastructure
improvements and new programs.
Trailnet staff maintains additional partnerships, attending
neighborhood association meetings to advocate for safe and
accessible spaces for pedestrians and cyclists. Staff also
participates in planning and programming for regional events,
including Open Streets, which help create vibrant spaces for people
that encourage physical activity while highlighting community
assets. Our staff also participates on regional and statewide
committees that allocate funding for walking and biking projects.
TRAILNET’S 2012 ANNUAL REPORT
TESTIMONIAL
“The best benefit would be my health because I can control
my diabetes....”
“I have biked for almost 20 years, since I started treatment for diabetes. In the beginning, I just
biked half-way and parked my bike at the main campus and then rode the MetroLink. Gradually,
I could ride more and more and now I just bike all the way through.
The best benefit would be my health because I
can control my diabetes. In addition, it’s good
for our environment, for everybody, and it won’t
jam our traffic so there are a lot of advantages.
When the weather is not good it’s not always
convenient and it may cost a little more time
than your car, but I think it’s worth it.”
“It’s almost like a mini-weekend in the morning.”
“To get to work, I bike from my house to the bus stop about 5
miles, get on the bus, ride it for about 10 miles and then as the
bus departs for my work I get off the bus and ride the last 5
miles into work. Sometimes I’ll walk to a nearby bus stop,
that’s about a 3-mile walk.
The reason I take public transit and bicycle is for exercise and
recreation. Biking to work is almost like a Saturday morning,
it’s almost like a mini-weekend in the morning. And then in
the evening sometimes I’ll bike all the way home, so it’s a lot
of fun.”
“...we can ride together as a family safely.”
“I like Open Streets because it gives us a reason to come out and interact as a group and as a
family to meet a great diverse group of people. We've learned safety tips today, including the
proper way to put on a safety helmet. We can ride together as a family safely.
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It’s great to see a lot of people out here on their bikes. I like being outside and being active
with my family because I can lose weight, to sweat it off in a good way. I like having energy,
and I like being able to interact with my kids, to talk as we ride the bike. I can show them that
sometimes it is okay to fall and struggle. When you fall, you get back up and you keep
moving.”
FINANCIALS
TRAILNET’S 2012 ANNUAL REPORT
SUPPORT AND REVENUE
page 6
Memberships &
Contributions
$326,651 (18.38%)
Grants
$1,057,494 (59.50%)
Rides &
Sponsorships
$168,348 (9.47%)
Other
$4,210 (0.24%)
In-kind Contributions
$7,058 (0.40%)
Lease Income
$159,444 (8.97%)
Investment Income
$54,205 (3.05%)
TOTAL
$1,777,410
EXPENSES
Program Services
$967,110 (63.24%)
Management, Outreach
& Communications
$381,946 (24.98%)
Fundraising
$180,096 (11.78%)
TOTAL
$1,529,152
NET ASSETS END OF YEAR
TOTAL
$248,258
COMMUNITY FUNDERS
TRAILNET’S 2012 ANNUAL REPORT
CORPORATIONS, FOUNDATIONS, COMMUNITY SPONSORS &
2012 RIDE CALENDAR SPONSORS AND PARTNERS
(Includes In-Kind Donors)
page 7
4 Hands Brewing Company
4ORCE
Alberici
Alpine Shop
Ameren Missouri
American Diabetes Assn.
Ascension Health
Atlas Restaurant
Backwoods
Big Shark Bicycle Co.
The Bike Center
The Bike Surgeon
The Boeing Company
The Boeing Employees
Bicycle Club/St. Louis
Boeing Employees
Community Fund
Bouffant Daddy Salon
Build-A-Bear Workshop
The Cakery
Central West End
Residents Association
Chainspirations
Chase Park Plaza Hotel
Chipotle Mexican Grill
Citizens for Modern Transit
City of Wildwood
Clifford Willard Gaylord Fndn.
Club Fitness
Companion
The Confluence Partnership
The Cyclery and Fitness Center
Drew Henry Salon
Driscoll’s
Earth Share of Missouri
Emerson
Feast Magazine
Ferguson Bicycle Shop
Flowers to the People
Gateway Greening
GCS Credit Union
Grainger Foundation
Great Rivers Greenway
Guarantee Electrical Co.
Handlebar
Happy Trails Quadricycles
Hautly Cheese
Health Literacy Missouri
Hellfish Fitness
Hilton St. Louis Frontenac
Ruth Heyman Massage
Horncrest Foundation
The Hub
IC Ded Peeples
Incarnate Word Foundation
Jefferson National Expansion
Memorial
JPMorgan Chase & Co.
Just Give
KMPG
Landmark Theatres
Lewis, Rice & Fingersh
Local Harvest Grocery
Maplewood Bicycle
Metro East Cycling
Metro East Park and
Recreation District
Microsoft
Missouri American Water
Missouri Botanical Garden
Missouri Department of
Conservation
Missouri Foundation for Health
Missouri History Museum
Missouri Running
National Multiple
Sclerosis Society
Network for Good
New Belgium Brewing Co.
Old North St. Louis
Restoration Group
Onesto Restaurant
The Pageant
Pedal the Cause
Pettus Foundation
Pfoodman
Pilates and Yoga Center
of St. Louis
Pomme Restaurant
PRORehab
Pulitzer Foundation for
the Arts
Gerry Rauch Massage
Recycled Cycles
REI
Repertory Theatre of St. Louis
Revolution Cycles
Ronald McDonald House
RubinBrown Charitable Fndn.
Saigh Foundation
Saint Louis Brewery and
Schlafly Beer
Schnucks
S.F. Shannon Real Estate
Management
Solutia
South Grand Community
Improvement District
Staenberg Foundation
St. Louis County Parks
St. Louis Curio Shoppe
St. Louis Earth Day
St. Louis Public Radio
St. Louis Trust Company
STL-Style
Sunset Cyclery
Swim Bike Run
J.W. Terrill
Tivoli Theatre
Touhill Performing Arts
Trailhead Brewing Company
Trek Bicycle Store of St. Louis
Trio Foundation
University of Missouri,
Extension Center
Upper Limits
U.S. Bank
Washington University
Wells Fargo
Wild Trak Bikes
Windsor Marketing Group
ZPower Fitness
COMMUNITY FUNDERS
TRAILNET’S 2012 ANNUAL REPORT
MATCHING GIFTS
from
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The Boeing Company
Covidien
MasterCard
Monsanto
Pfizer
IBM
Peabody Energy
Phillips 66
PELOTON SOCIETY
2012 members with an annual donation of $1000 or more
Ellen Davis and
Chuck Avery
Bradley Baker
Mary Jo Gorman and
Michael Borts
Ann Mack and David Cady
Laura Cohen
Deborah and Robert Dolgin
John Drew
Geoff Espe
Marianne and Sandy Galt
Carol and Marc Goldstein
Jen and Cap Grossman
Frank J. Guyol III Fund
of the Greater Saint Louis
Community Foundation
Lisa and Alan Hautly
Susan and Jonathan Heitner
Lotsie and Rick Holton
Mary Ann Lazarus and Dan Jay
Karen and Harold Karabell
Robert Koop
Nancy and Ken Kranzberg
Barbara and Bob Lindecke
Paul Mack
Bradley Minton
David Pickerill
Carol Weisman and
Frank Robbins
Ivette and Andrew Rothschild
John H. Russell
Carol and David Schepers
Paul Schnoebelen
Anne and John Shapleigh
Nancy and Lin Shepard
Renni and Eli Shuter
Miriam and Steve Singer
Claudia Spener
Carol and Michael Staenberg
John Forti and
John Sweet
Richard Walsh
Karen and Fred Wolff
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