- Stationery Today

Transcription

- Stationery Today

www.stationerytoday.stationerytrendsmag.com Monday, May 17, 2010
Stationery Today
The Official National Stationery Show® Daily
Optimism reigns at 2010 National
Stationery Show
By Kimberly Warren
Associate Publisher
The big words on
the trade show floor
during the 64th annual
National Stationery Show
were “positivity” and “optimism” — from both buyers
and exhibitors.
Jeannae Briscoe, from
J. Pink and Co. in Sunderland, Md., said she was
enjoying this year’s show
and the opportunities it allowed her to meet with her
vendors.
“I like seeing new prod-
Sharon Campbell, left, and
William Campbell
nss_day2_2010.indd 1
ucts and what’s available,”
she said. “You get to meet
people you talk to on the
phone every day. And, reps
can’t carry everything.”
This was the fifth year the
women from J. Pink and
Co. attended the NSS.
First-time attendee
Sharon Campbell, of Live.
Love. Paper. in Norfolk,
Va., echoed Briscoe’s sentiments.
“I’ve seen a lot of the
vendors on the Internet,
but to actually be able to
see their products has been
NSS names Best
New Product
recipients
By Kimberly Warren
Associate Publisher
great,” Campbell said.
Campbell has been in
business for one year and
said NSS has been fantastic
but somewhat overwhelming. “I’m taking the first
year to see what it’s like.
I’ll be more prepared next
year.”
Exhibitors, too, expressed feeling positive and
having a good — and busy
— opening day.
Steve Klassen of Kate &
Birdie (#1449) said that the
Seven National
Stationery Show exhibitors were honored with
Best New Product Awards
Sunday. The awards are presented in seven categories
and are considered a distinguished honor within the
social stationery industry, as
evidenced by the exclamations of excitement heard
on the trade show floor
Sunday afternoon.
“It’s our big moment!”
exclaimed Anne Schultz, of
Hello Hanna, winner of the
Best New Product Award in
the Party category.
Shannon Martin, of
Shannon Martin/Girl
Designer, couldn’t hide her
excitement after receiving
her award in the Lifestyle/
Specialty Gift category.
“Yay! That’s so sweet,” she
said. “I’m so happy!”
OPTIMISM continued on pg. 2
PRODUCTS continued on pg. 2
DAY
2
TODAY at a glance
Show hours
Monday, May 17
9 a.m. to 6 p.m.
Tuesday, May 18
9 a.m. to 6 p.m.
Wednesday, May 19
9 a.m. to Noon
Today’s education seminars
(Room 1C02/03)
• Bridal Stationery Trends 2010
8 a.m. (exhibitors)
• Bridal Stationery Trends 2010
10 a.m. (attendees)
• 60 Dynamic Display Ideas
Noon
• Teach & Learn Forum: Tweaking
Your Tweets
4 p.m. to 5 p.m.
Today’s special events
• USPS Butterfly Stamp Release
9:30 a .m.
• Meet the Authors
10 a.m. & 4 p.m.
• 22nd Annual International
Greeting Card Awards
6:30 p.m. to 10:00 p.m.
Complete schedule on page 6
INSIDE
• Let{her} Press
• Ladies of Letterpress
• The Knot’s Wedding
Trends
• Show floor manners
7/8/10 4:44 PM
2
DAY 2
OPTIMISM continued from pg. 1
first two hours of the show
this year were the best he’s
seen for the first day during
NSS. He said their booth
was busy with people
checking out their new
products and well as their
favorites. The company had
an especially positive response
to its
new line
of wrapping
paper,
inspired
by their
greeting
Debbie Lundeen cards.
“It’s nice to see when
you work hard on something and invest money to
see it pay off,” said Gloria
Wall, of Kate & Birdie’s new
wrapping paper line.
Debbie Lundeen, of P B
Swammich (#1258), is exhibiting at NSS for the first
year and said she’s having a
“great” experience.
“It’s a really happy
place, and everybody’s
helping everybody else,”
she said.
The positivity wasn’t
only recognizable in the
orders being placed or the
comments being heard on
the Show floor. It also was
PRODUCTS continued from pg. 1
The categories are Papercraft & Scrapbooking, Party,
Social Stationery, Luxury,
Desk Accessories, Lifestyle/
Specialty Gift and Think
Green.
Winners — selected
from 315 entries — were
chosen based on innovative
product design or concept,
how the product answers
an industry need, aesthetic
appeal, creative use of
Patti Stracher, left, and
Shannon Martin
visible in the Show
itself, with some
900 exhibitors —
more than the 2009
Show — of which
200 were brand-new
companies launching at this year’s
show. Show manager Patti Stracher
said this year’s show
Jeannae Briscoe. left, and Clare Briscoe
also featured many
long-time returning
exhibitors who had taken
ing orders well into closing hour; seminars were
the 2009 Show off.
standing room only; and
“We had a tremendous
opening day with a busthe overall ambiance was
incredibly positive. It’s clear
tling, gorgeous exhibit
to me that we’re in for an
floor,” Stracher said. “Our
exciting couple of days.”
customers were busy writ-
Wrapping Paper from Kate
& Birdie
Number of Exhibitors: 900
Anticipated Number of
Attendees: 11,000
Seen on the Show Floor
Anne Schultz, left, Patti
Stracher and Jina Choi
materials and innovative
packaging.
Judges for the 14th
annual Best New Product
Awards were Patricia Norins, Gift Shop magazine;
Caroline Kennedy, Gifts
& Decorative Accessories;
Dorothy Creamer, GREETINGS etc.; Kathy Krassner,
Krassner Communications;
Kimberly Warren, Party &
Paper Retailer; and Sarah
Schwartz, Stationery Trends.
Lou Stationery Studio, booth #1150
Kanoodle Greetings, booth
#1251
Visit this year’s Best New Product winners during NSS:
Papercraft & Scrapbooking — Ellison, booth #1528
Party — Hello Hanna, booth #1529
Social Stationery — Blackbird Letterpress, booth #1955
Luxury — Cartesian Graphics, booth #2530
Desk Accessories — Wooster & Prince Papers, booth
#3209
Lifestyle/Specialty Gift — Shannon Martin/Girl
Designer, booth #3216
Think Green — Michael Roger Press, booth #3520
regreet, booth #1324
Design, Design Inc., booth #2320
The Invitation & Stationery Alliance has opened its membership to retailers. The
nonprofit organization, founded in 1998, is welcoming retailers, wholesale manufacturers and designers to learn more about the group during this year’s NSS. According
to a letter sent by ISA: “The rise of technology, coupled with a struggling economy, has
created challenges for all of us. The stationery industry seems to be at a crossroads.” All
those in the industry are invited to attend a brief information session in room 3D01 at
7:30 a.m. Tuesday. The event is sponsored by Stationery Trends and PaperPreneurs.
7/8/10 4:44 PM
7/8/10 4:44 PM
4
DAY 2
29th Street Designs to have its
debut during NSS
Ray Hooper Design announces 2011
spring/summer collection
29th Street Designs announces its company’s debut at
the 2010 National Stationery
Show. The company is the collaboration of two sisters, Chrissy
Ray Hooper Design is announcing its 2011 spring/
summer collection at the
National Stationery Show. The
collection will feature two new
wall calendars: “From the Garden
Vol. Two” and “WATER Series” Vol.
One; The Butterfly Collection; and
new Magnet Pads, notecards and
enclosure cards.
The Ray Hooper Design “Spring
Butterfly Collection” is rich in color and function for everyday and
and Suzanne, who believe that
each occasion deserves the perfect
card. Named after the street they
grew up on, 29th Street Designs
creates its own eco-friendly,
charming line of greeting cards,
invitations and gift tags. Each
card and gift tag is embellished
with hints of glitter or rhinestones to bring sparkle to the
event. Every design is created
in-house and all printing and
sourcing is conducted in the
United States. Their products are all printed on FSC
certifi
c
ed, Green Seal
certified and recycled
Booth
felt-white cardstock.
#2165
The company will
donate
five percent of profits
d
towards fighting to find
the cure for leukemia and
lymphoma.
Visit 29th Street Designs
at booth 2165.
special
occasions.
Includes
blank
notecards;
blank
enclosure cards boxed with coordination
envelopes on textured natural card
stock; Magnet Pad with 75 lined
pages, glued at the top and shrinkwrapped.
“From the Garden Vol.Two —
2011 Calendar” is a 13-month 2011
calendar featuring a floral image
for each month and ample space
to jot down appointments. It is
printed on the same FSC certified
paper as the company’s notecards
and enclosures.
enc
For more information,
Booth
visit booth 3202 or
#3202
www.rayhooperdesign.com.
7/8/10 4:44 PM
7/8/10 4:44 PM
6
DAY 2
Programs & Events at 2010 National Stationery Show
Monday, May 17, 2010
Bridal Stationery Trends 2010
(for exhibitors only)
8 a.m.
Darcy Miller, editorial director, Martha Stewart Weddings
magazine
Room: 1C02/03
Editorial Director of Martha
Stewart Weddings Darcy Miller
unveils exclusive, groundbreaking research specifically on the
bridal stationery market, based
on an in-depth survey of brides
and brides-to-be. Discover what
social stationery, color and
wedding trends are driving the
market, and how your store can
attract today’s savvy, sophisticated shoppers.
USPS Butterfly Stamp Release
Ceremony
9:30 a.m.
South Concourse, Jacob K. Javits
Convention Center
The NSS will host the official
announcement and unveiling of
the U.S. Postal Service Butterfly
stamp, a 64 cent, 1-ounce postage stamp developed in close
collaboration with the Greeting
Card Association (GCA) to serve
the needs of greeting card and
other social stationery manufacturers and their customers utilizing square or irregular shaped
envelopes. The new Butterfly
stamp will serve as a universal
symbol for greeting cards requiring additional postage due to
being square or irregular in size.
Join us for the unveiling with
USPS leaders, GCA representatives who spearheaded the effort
and NSS Show Manager Patti
Stracher.
Bridal Stationery Trends 2010
(for NSS retail attendees)
10 a.m.
Darcy Miller, editorial director, Martha Stewart Weddings
magazine
Room: 1C02/03
Editorial Director of Martha
Stewart Weddings Darcy Miller
unveils exclusive, groundbreaking
research specifically on the bridal
stationery market, based on an
in-depth survey of brides and
brides-to-be. Discover what social
stationery, color and wedding
trends are driving the market, and
how your store can attract today’s
savvy, sophisticated shoppers.
“Meet the Authors” Book
Signing
10 a.m. to 11 a.m.
Media Resource Lounge, 3600 Aisle
Linda Cahan is internationally
known for her visual merchandising and store design expertise
over some 37 years in retail. Get
a first-run, signed copy of her
book “100 Display Ideas Under
$100.” Her book will be available
at a discount during this signing
event.
Daily Demo: Beautiful,
Bountiful Bows
11:30 a.m.
Juanita Lewis, retailer and gift
packaging expert, manager,
UCLA Hospital Gift Shops
Demo Theater, 2600 Aisle
60 Dynamic Display Ideas in 60
Minutes
Noon
Linda Cahan, visual merchandising
expert, Cahan & Co.
7/8/10 4:44 PM
Room: 1C02/03
Discover a variety of clever,
easy, eye-catching and creative
window and in-store display
vignettes, and learn how these
design ideas can be translated
for stationery/paper/lifestyle
stores.
Buyers will receive priority
seating until five minutes prior
to the start of the program
Daily Demo: Creating Profitable Stationery-Themed Gift
Baskets for Wedding, Baby, &
Birthday Sales
1 p.m.
Demo Theater, 2600 aisle
Daily Demo: Creating Clever &
Unique Hostess Gifts & Party
Favors
2:30 p.m.
Tracey Buchanan, owner/president, Tracey Buchanan Studio
Daily Demo: Fun & Festive Holiday Wrapping Tips & Tricks
4 p.m.
“Meet the Authors” Book Signing
4 p.m. to 5 p.m.
Media Resource Lounge, 3600
Aisle
Paper Words President Rob
Fortier and manufacturers’ representative Meryl Hooker have
jointly authored “Pushing the
Envelope: The Small Greeting
Card Manufacturer’s Guide to
Working with Sales Reps.” This
book will convey to small greeting card manufacturers how to
find, recruit and retain a winning sales rep. Written from both
the manufacturer and sales rep
perspectives, this nuts and bolts
guide is full of industry information, sales tips, and guidance for
building successful and profitable
rep relationships.
Teach & Learn Retail Forum:
Tweaking Your ‘Tweets’ and
other Social Media Tips
4 p.m. to 5 p.m.
Patricia Norins, publisher, Gift
Shop magazine
Carolyn Howard-Johnson, veteran retailer and award-winning
author
Room: 1C04/05
Join a lively discussion on
how to optimize social media
marketing efforts using Twitter.
Topics to be covered include:
Writing more effective “tweets,”
using Twitter applications to
grow your potential market outreach, best Twitter-appropriate
topics. Retailers will also have the
opportunity to network and share
their social media ideas and experiences. The 1-1/2 hour session
will include refreshments. Each
participant will receive a 50-plus
page book on using social media
to build business.
DAY 2
7
“LOUIE Awards”
7 p.m. to 10 p.m.
The Lighthouse at Chelsea Piers
Presented by the Greeting Card
Association (GCA), the LOUIE
Awards celebrate the year’s most
original and ingenious greeting
cards in a variety of categories,
including the Grand Prize “Card
of the Year.” This year’s theme —
Go for the Gold — recognizes the
gold medal caliber of the greeting
cards, imprintables and invitations considered for this year’s
competition.
See the full
schedule on
pages
10-12 of
STATUS.
22nd Annual International
Greeting Card Awards –
7/8/10 4:44 PM
8
DAY 2
Flying Wish Paper to have live
demonstrations during NSS
Flying
Wish
Paper will be
demonstrating its wishing
activity kits
throughout
the show, and
every visitor is
invited to visit
booth 1757 to
make a wish
and watch it fly.
“We held
the same activity when we
Booth
debuted Flying
#1757
Wish Paper at the
NSS in 2008, and it
was a real crowd pleaser,” said
Julia Lambie, owner and inventor of Flying Wish Paper. “So, of
course, we wanted to offer the
same experience again this year.”
Flying Wish Paper is a wishing activity kit for birthdays,
holidays, weddings and any other
special occasion. The user simply
writes his/her on the special
paper, lights it and watches it fly
into the sky. The wishing kits are
available in two sizes and many
different designs, each including
packs of Flying Wish Paper, platform cards, pencils and matches.
“Our tagline is ‘Write it, light
it, watch it fly’ — and that’s
exactly what happens,” Lambie
said. “Seeing is believing, so we
hope everyone will visit and try
it out.”
Buyers who visit the booth
also will be given a free kit
of Flying Wish Paper as a
sample. In just over a year on
the market, Flying Wish Paper
is available in seven countries,
including close to 400 retailers
in the U.S. The product has been
featured on “The Tonight Show
with Jay Leno,” Marthastewart.
com, CNBC’s “The Big Idea,” and
Better TV.
“Flying Wish Paper is the
only product of its kind. It flies!”
Lambie said. “The experience can
be whatever you want it to be — a
wish at holidays and birthdays,
a toast at weddings and anniversaries, a note of gratitude at
Thanksgiving, a pledge to your
New Year’s resolution, a personal
wish to direct your future — it is
always dramatic and beautifully
inspirational.”
For more information, visit
booth 1757 or www.flyingwish
paper.com.
Let {her} press collective to exhibit
during NSS
Let {her} press is a collective up again to exhibit their wares
of five women-run lettertogether at the National Stationery
press companies from all
Show.
over the United States. The group
The let {her} press companies are:
met through a letterpaper
stories
p
press swap organized
Robin Beth Designs
Booth
by one of the membirddog press
#1555-1557 Paper Parasol Press
bers, Kelly Maron from
Paper Stories. Having
Lucky Bee Press
worked with each other
See their products and
before, the group decided to join
learn more at booths #1555-1557.
7/8/10 4:44 PM
7/8/10 4:44 PM
10
DAY 2
Sellers Publishing announces agreement with acclaimed
photographers
Sellers Publishing has announced the exclusive worldwide publishing agreement with
internationally acclaimed photographers Tracy Raver and Kelley
Ryden. Raver and Ryden, who also
are twin sisters, are quickly becoming leaders in the fastest growing
new genre of studio photography:
newborn baby portraiture. The
public can now see for themselves
with “Sleeping Beauties: Newborns
in Dreamland,” available from
Sellers Publishing.
In September 2009 NBC’s
“Today Show” aired an interview
with Raver where several of the
sisters’ photographs were shown.
The interview was later posted on
YouTube and caused a worldwide
sensation. At their website, www.
kelleyryden.com, people began to
visit in record numbers with an
estimated 11 percent of the viewers
staying at least 15 minutes to check
out the sisters’ work.
Sellers Publishing will publish
books, calendars, greeting cards
and stationery featuring their images of sleeping newborns, with
the initial collection to be seen in
the “Sleeping Beauties: Newborns
in Dreamland.” A portion of the
proceeds from the sales of the
book are being donated by Sellers Publishing Inc., to nonprofit
organizations whose mission is
improving the health and welfare
of children worldwide.
“I saw the NBC piece featuring Tracy and Kelley’s images of
newborns and immediately flew
out to Omaha where they live and
work,” said Ronnie Sellers, owner
and publisher of Sellers Publishing. “I have been in the publishing
business for 30 years, and can only
think of a few instances when I’ve
run across images as emotionally
powerful as those photographed by
Tracy and Kelley.”
What makes Raver and Ryden’s
photography unique is that
most of their subjects are only a
few days old. In the past, studio
portraits of babies usually
weren’t taken until the
babies were old enough to
Booth
sit up by themselves. Now, #2931-2937
more and more parents
are opting to have professional portraits taken almost
immediately after their children
are born.
Another distinctive characteristic of their work is that most of
the newborns they photograph are
natural, curly positions, like they
sleeping when their portraits are
taken, and they use a minimum of are in the womb, and after the
props.
first hour or so when they get used
to us positioning them, they are
“Newborns are naturally very
sleepy, and we ask the moms to
pretty easy to work with.”
Learn more at booths 2931get their bellies nice and full before arriving at the studio,” the sis- 2937 or at www.sellerspublishing.
com.
ters said. “We try to work towards
7/8/10 4:44 PM
DAY 2
11
Kate Aspen introduces
2010 favor collection
Love is in the air with romantic
favors in Kate Aspen’s popular
“Lovebird” favor collection.
A number of additions have been
made to this collection, such as
ceramic salt and pepper shakers;
nest-shaped tealight holder; scented
soap; and an elegant favor box. In
addition, creative tablescapes get
a boost from the complementary
birdbath place card holder and birdcage tea light holder.
“Euro-chic” favors add a distinctively French flair to wedding
celebrations. This collection adds
a frosted-glass tealight holder and
photo coaster set, complementing
the chrome bottle stopper introduced in 2009. The “Evening in
Paris” Eiffel Tower place card holder
finishes off this collection.
Eco-conscious brides will
appreciate the “Natural Impressions” Photo Album and the
“Write from the Heart” Notepad
with Pencil, joining the trendright bamboo coasters, bamboo
place card holders and other ecofavors made from recycled paper
and other renewable resources.
Kate Aspen’s “Out of the Box”
favor box collection continues to
expand with an exclusive line of
“Make It Yours” favor box kits,
available in six trendy designs
that make it easy for brides to
both personalize and color-coordinate their wedding favors.
A number of the company’s
other new launches and favorite
products will be on display during NSS. Learn more at booth
3514 or www.kateaspen.
com.
Booth
#3514
7/8/10 4:44 PM
12
DAY 2
NSSproduct peek
2.
1.
4.
3.
5.
7.
6.
10.
9.
8.
11.
14.
13.
12.
17.
15.
16.
1. Alice-Louise Press (Booth #2547) 2. Le Canot Rouge (Booth #1249) 3. Survival By Design (Booth #2133) 4. Clouds & Ink (Booth #1758)
5. P B Swammich Designs (Booth #1258) 6. b.t. elements (Booth #2249) 7. Magnolia Invitations and Stationery (Booth #1945) 8. Kamal
(Booth #1759) 9. Bella Ink (Booth #2448) 10. Robin Beth Designs (Booths #1555, 1557) 11. Dawn Correspondence (Booth #1847) 12.
Frecklebox (Booth #2552) 13. Illume (Booths #3425, 3427) 14. Hadley Hutton (Booth #1547) 15. Annabelle Noel Designs (Booth #1534) 16.
klugworld (Booth #2068) 17. Foxy Blunt (Booth #2969) Booth numbers may have changed. Please double check in STATUS during NSS.
7/8/10 4:44 PM
DAY 2
13
Sweet Pea Designs announces
new offerings
Sweet Pea Designs will
Booth
launch its new designs
#3306-3308
and new albums
during NSS. Although they
will keep many of the classic Sweet
marketing and production has
Pea Designs, Kim Kreis and Anne
led us in a new direction. We are
Johnson are excited about their new
thrilled to be offering our designs
offerings. Among the changes, there
on a heavier paper stock that the
will be a broad range of new fonts,
additional exclusive motifs, new colors discerning customer prefers when
and monograms that will be featured
choosing their invitations, anon new 110-pound papers.
nouncements or personal stationery. We invite everyone to stop
“Participating in the National Stationery Show is especially exciting this
by our booth 3306-3308 to take a
year as we assume the leadership in the fresh look at Sweet Pea Designs.”
For more information, visit
management of our company,” Johnbooth 3306-3308 or www.sweetson and Kreis said in a press release.
“Wanting more control over the
peadesigns.com.
M anners on the Show Floor
Tips for Attendees — Finding the best and brightest quickly.
1. Be gracious. It’s courteous to meet and greet, but be mindful that
people are there on business. Respect others’ time and schedule.
Becoming too chatty without any interest in ordering may actually
keep them from helping other clients.
2. Network in person. There is sure to be a lot of Tweeting, buzzing
and beeping on the showroom floor. Remember that the people in
our presence are always the most important, so it’s important to
use our social smarts with our smart phones.
3. Leave calling cards. A business card is the perfect nonverbal way to
ask someone to come calling. Leaving too many may leave us with a trail
of people who will be following up. To save ourselves and others time
and energy it’s best to be mindful in how many cards we leave behind.
Mindy Lockard, etiquette consultant, is a graduate of the Protocol School of
Washington and editor of ManneroftheMonth.com magazine. Follow her tweets
from the showroom floor @monthlymanner on Twitter. Look for another tip
from Mindy in Day 3.
Congratulations to the
Trendys Award Winners
after being narrowed down by the stationery industry to
the top 10 in each category, industry members returned
by the hundreds to vote for their favorite overall baby,
bridal, green, greeting card and office products.
and the winners are:
luscious verde and minted (tie)
spark letterpress love
luscious verde
old tom foolery
psa essentials
baby:
bridal:
green:
greeting card:
office:
come see all of the overall winners and the rest of our
top 10 at booth #3052-3054 during the show.
7/8/10 4:44 PM
14
DAY 2
The Knot presents 2010 wedding stationery trends
From 3-D save-the-dates to
crossword puzzle programs,
here are seven hot new wedding
stationery ideas.
Brides are choosing to have each
piece hand-illustrated or are hiring
an artist to design them and then do
the digital printing themselves.
3-D Save-the-Dates!
As the 3-D
craze sweeps
Hollywood,
it also could
bring an ultrafunky effect to
wedding stationery. Imagine
a guest’s face
when she
opens her wedding invite and finds
her own pair of 3-D glasses.
Breaking the Pattern
Instead
of sticking to
one wedding motif,
brides are
mixing it up
by incorporating
different,
but similar,
patterns on
each placecard or invitation. The
slight variance of each piece can add
visual interest to the escort card table
and keep things from looking too
uniform.
Custom Illustrations
One of
the hottest
new wedding
paper trends:
Custom-illustrated stationery featuring
architectural
sketches of a
wedding venue and handwritten
wedding details of the weekend.
Crossword Puzzle Programs
Brides can build customized
puzzles online (such as PuzzleMaker.com) and make each clue
and answer about the bridal party
or wedding (“Where did Brian and
Amanda go on their first date?” “You
may now ____ the bride.”).
Cocktail Hour Coasters
Instead of spending their entire
stationery budget on over-the-top invites, some brides are choosing to go
simpler on the invites and get extras
for the cocktail hour like personalized coasters and stirrer sticks with
their monogram.
Wedding Weekend Timeline
Cards
Similar to the relationship timeline save-the-date idea, a “weekend
of events” card is now being included in the welcome baskets. Brides
like designs with kitschy graphics
and fun and relaxed wording.
Wedding Tree Guest Books
The new guest book? A wedding
guest tree. Brides are having local
artists help them create a basic tree
shape on a poster and providing
paper leaves for guests to sign and
attach. For an even more personal
touch, we like the idea of setting out
green ink pads and letting guests create the leaves with their thumbprint.
Learn more about the latest wedding stationery trends at The Knot’s
booth, #2954.
Iota introduces holiday tabletop, gift items
Iota has announced the debut
of its first-ever holiday collection, Seafoam Yuletide, featuring
festive tabletop, gifting and decorative accessories.
Derived from iota’s popular Seafoam pattern, the Seafoam Yuletide
collection adds new ways to trim
the holiday table and present gifts:
• paper tableware collection
consisting of 10-inch squar
•
•
•
•
•
• gift bags
plates, 7-inch luncheon/dessert
Learn more at booths 2345plates and a selection of four
2347.
coordinating napkin sizes
coaster gift box set
set of four 6-inch square ceramic
dessert plates in a decorative box
set of four ceramic napkin rings
in a decorative box
set of two ceramic bottle
Booth
toppers in a decorative box
#2
34
5-2347
decorative trivet
Thank you to all of the
2010 advertisers for supporting the
National Stationery Show Daily!
AccuCut 6
888-317-0093
www.accucutcraft.com
Annabelle’s Creations
845-928-6863
www.annabellescreations.com
7
Avanti 13
800-228-2684
www.avantipress.com
Compendium Inc.
800-914-3327
www.live-inspired.com
16
Designers’ Fine Press
513-831-0523
www.designersfinepress.com
10
Flying Wish Paper
www.flyingwishpaper.com
11
Kate Aspen
866-446-1577
www.kateaspen.com
Laura Marr Printing
207-856-9700
www.lauramarrprinting.com
3
11
National Stationery Show
914-421-3394
www.nationalstationeryshow.com
9
PJ Invites
866-469-7100
www.pjinvites.com
7
Ray Hooper
212-414-1387
www.rayhooperdesign.com
5
Sellers Publishing
800-625-3386
www.sellerspublishing.com
11
send love greetings
208-720-5239
www.send-love.com
8
sweet pea designs
866-602-0008
www.sweetpeadesigns.com
6
Up With Paper
800-852-7677
www.upwithpaper.com
4
Vera Bradley
800-823-8372
www.verabradley.com
1
Visit www.stationerytoday.
stationerytrendsmag.com
to download PDFs of this
publication.
Stationery Today Staff
Publisher
Matthew McCallum
mmccallum@greatamericanpublish.com
Creative Director
Robin Van Dalson
robinm@greatamericanpublish.com
Associate Publisher, Sales
Brian Virgona
brianv@greatamericanpublish.com
Copy Editor
Abby Heugel
Associate Publisher, Editorial & Multimedia
Kimberly Warren
kwarren@greatamericanpublish.com
See us during NSS at booths 3052-3054!
Stationery Today is produced in partnership
with George Little Management LLC and Great
American Publishing.
Great American Publishing
P.O. Box 128
Sparta, MI 49345
p. 800-825-0900
www.stationerytoday.stationerytrendsmag.com
Great American Publishing also publishes: Stationery Trends, Party & Paper Retailer and Museums & More
7/8/10 4:44 PM
theshow
shopping
A sampling of buyers at NSS Sunday, May 16, 2010.
A Bit of Ink — Miami
A Fine Line — Fallson, Md.
AL Tayer — Dubai, United Arab Emirates
All About Weddings — Tukwila, Wash.
Amazon.com — Seattle
Ankhn Designs — Flatt’s, Bermuda
Beach Drive Papery — St. Petersburg, Fla.
Bering’s — Houston
Blacker & Kooby — New York
Broadway Paper — Milwaukee, Wis.
Cambria Cove — Folsom, Calif.
Carlton Retail — Cleveland
Cost Plus World Market — Oakland, Calif.
CVS Caremark — Woonsocket, R.I.
Elizabeth Rosa Fine Stationery — Sydney, Australia
Essence Du Papier — Montreal, Quebec, Canada
Fitz Paperie — Brighton, Mass.
Francis-Orr — Corona Del Mar, Calif.
Helander’s Inc. — Lake Forest, Ill.
Ito-YA Ltd. — Chuo-Ku-Tokyo, Japan
Landis Gifts & Stationery — Los Angeles
Letter Perfect — Toledo, Ohio
Michael’s Stores Inc. — Irving, Texas
Mxyplyzyk — New York
New York Philharmonic — New York
Noteworthy Paper & Press — Missoula, Mont.
Office Max Corp. — Naperville, Ill.
Paper in the Park — Severna Park, Md.
Paper Matters — Dunwoody, Ga.
Paperchase — London
Paperqueen Fine Stationery — Vancouver,
British Columbia, Canada
Papertrail Press — Mill Valley, Calif.
Party City — Rockaway, N.J.
Party Plus — Bermuda
Perleberg — Bochum, Germany
Photobox — Paris, France
Pulp — Washington, D.C.
Red Letter Day — Auckland, New Zealand
Ruby & Begonia — Ogden, Utah
San Diego Zoo — San Diego
Scarsdale Child’s Play — Scarsdale, N.Y.
Scribbles Ink — LaJolla, Calif.
Shara’s Paperie — Memphis, Tenn.
Target — Minneapolis
The Envelope Please — Boulder, Colo.
The Gap — New York
The Paper Umbrella — Blue Bell, Pa.
Tuesday Morning — Dallas
Village Paperie — Kennebunkport, Maine
Walmart — Bentonville, Ark.
WPL — London
DAY 2
15
Paper So Pretty welcomes
designer Frank Bielec
By Kimberly Warren
Associate Publisher
Celebrity TV designer
Frank Bielec visited
with attendees at the Paper
So Pretty booth (#3324)
Sunday. He was on hand to
sign autographs in celebration of the line of invitations he designed for the
company.
Bielec has been working with the team at Paper
So Pretty for around a year
and said he’s most enjoyed
working on a line of Halloween stationery, called
Little Creeps. “Halloween
is my favorite time of year
because you can really be
outrageous and nobody
says anything,” he said.
Working in stationery
design has been a new
realm for Bielec, who is
known for his interior
design work.
“I’ve had a ball,” he
said. “You don’t have to
worry about what color
someone’s living room is,
and people are friendly and
creative.”
As for the National
Stationery Show? The most
interesting this for Bielec
has been the people watching because you get to see
all sorts of people from all
different backgrounds.
See Frank Bielec
at booth #3324 on
Monday.
Opening Night Party kicks of 2010 NSS
Heather Peel, left, and Emily Hamilton
from Invitation Buzz enjoy the Opening
Night Party.
More than 600 people attended
this year’s Opening Night Party —
Party on the Battery. The sold-out event
was held at Battery Gardens, featuring
panoramic views of New York Harbor —
including Ellis Island and The Statue of
Liberty. This sold-out event allows exhibitors and buyers to further network and
build relationships off the Show floor.
This year’s event brought together attendees and exhibitors from the National
Stationery Show and Surtex.
Frank Bielec shows off one of the products
he designed for Paper So Pretty.
Crane & Co. booth features hand-bordering demonstration
NSS attendees were treated to a live hand-bordering demonstration at the
Crane & Co. booth (#2702) Sunday. The company’s Sally Rice was on-hand
demonstrating the skill she practices every day. In fact, Rice applies borders
by hand for Crane & Co. on approximately 15,000 cards each day. The handpainted borders are offered on everything from cards, sheets, half sheets to
folded notes. “Everybody’s got a favorite thing they like to do,” Rice said of
the staff members who do hand-bordering for Crane & Co. “I like envelopes.”
7/8/10 4:44 PM
7/8/10 4:44 PM

- Stationery Today

Transcription

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