Ray Rust Managing Director

Ray Rust
Managing Director
Who is The Gourmet Nut Co?
Product Focus
Cholesterol Free
Gluten Free
All Natural Ingredients
No oil used in roasting process
Where possible we use only Australian ingredients
No clumping/sticking
p g
g
……………………..…..and a great taste!!
any Nut, any Size, any Flavour
… and of course Almonds
Customer Focus
Quality Focus
• We use unique, purpose built equipment.
• Roasting & coating in 1 continuous process
• Product is packed & sealed within 1 hour of roasting
• Everyy major
j customer has specific accreditation requirements
and expectations, both on process and product quality.
• Product Quality is our major priority
SQF accreditation
(No: SQF10902-07)
HACCP accreditation
(No: FD11900001-07)
Halal certified
(No: 240509)
The market in which we
compete
Market Focus
High degree of duplication in, and focus on, Salted & Unsalted nuts
Premium Focus (opportunity)
High Value (Premiumisation)
Macadamia
?
?
Almonds
Cashews
Hi Olec Peanuts
Savory Seasoning
Salted & Unsalted
Chinese Peanuts
Raw
Nobby’s
Coles
Select
Home Brand
Low Value (Commodity)
NUT TYPE
STYLE
BRAND
Premiumisation
Flavour Focus
Canadian
Maple
?
Indian
Chai
French
Vanilla
Japanese
Wasabi
?
?
Mexican
Salsa
Italian
Tiramisu
?
?
Moroccan
Spice
Australian
Lemon Myrtle
?
Thai
S
Sweet
t Chilli
New Zealand
Manuka Honey
y
Consumer Focus
175g & 375g
Consumer Focus
50g
Consumer Focus
175g
Consumer Focus
175g & 375g
175g
50g
Growth Focus
Almonds have driven our volume growth in 2010 & 2011
Some of our Almond Focus (2011)
COLES PRODUCE
– French Vanilla Almonds - permanent line (late 2010)
– Tiramisu Almonds
- promotional line (twice)
– Thai Sweet Chilli Almond- promotional line (twice)
– Moroccan Tajine Almond- promotional line
QANTAS
– French Vanilla Almonds
– Moroccan Tajine Almonds
– Lemon Myrtle Almonds
– Canadian Maple Almonds (chocolate coated)
ALDI
– 4 x promotional drops (80% Almonds)
– Toppings product (2 of 3 Almonds) diced & slivered Almonds
Almond Focus
Peanuts
Cashews
Almonds
Macadamia
Almonds have grown from 5% to 35% of our total sales volume
Keys to our future growth
Our Future Growth Depends On
• INNOVATION
– New Flavours
– Chocolate
– Packaging
• PRODUCTION CAPACITY
– Efficiency Improvement
– New Machinery
• PRODUCT QUALITY
Product Quality
• We can manage our process in manufacturing with continued
p
focus on critical control points.
– Roasting temperatures & times
– Batch sizing
– Finished
Fi i h d product
d
iinspections
i
– taste and
d visual
i l
– Packaging inspections –seals, alignment & pack weight
• …..but we cannot control the quality of product we receive
from our suppliers (other than to reject them).
The cost of getting it wrong
• Product Recall
– Stahmann Farms Pine Nuts & Oven Toasted Pine Nuts – foreign matter
– Paton's Macadamia - Chocolate Macadamia Nuts - salmonella
– Woolworths Supermarkets Ltd—Woolworths Almond Kernel - salmonella
Cost Example:
Major company conducting national recall of 17,680 cartons of frozen
processed chicken:
• press advertisements $51,521
• stock costs $75,709
• cost recovery $119,425
• labour costs $4,000– other associated costs $7,217.
• Total cost of recall $257,872.
The cost of getting it wrong (cont.)
• Lost credibility & reputation with customers
• Loss of business (deletions)
• …and for Almonds, it may be that we lose customers to other
nut types.
– “ Almonds too soft, so I will buy Cashews next time”
– “ Almond quality looks poor, try something different”
We will focus on the nut type that will deliver the
best financial return AND customer satisfaction
Our Quality Process Requirements
• Every batch of raw product we receive must be accompanied with a
Certificate of Analysis
– standard requirement from all customers & all suppliers
• We send off for 3rd Party laboratory testing samples from every batch
received to validate C of A’s
– Expected by key major customers
– Especially important for products with increase associated risk
• We send off finished product to be tested as required
– Expected by key major customers
• We provide selected customers with a Certificate of Conformance
– Links results from all above to our internal QA process & traceability
What you can do for us
• Absolute focus on QUALITY
– Sizing
– Grading
– Chips / Scratches / Splits / Insect Damage
– Moisture
M i
llevels
l
– Microbial Levels – salmonella, mould
– Foreign Matter
– Transportation / Palletisation
QUALITY, QUALITY, QUALITY
Thank You