KTSF Sales Flash 4th Quarter 2005

What’s New
It’s hip, it’s cool, and it’s from the
writers and producers of Emmynominated StirTV. NIGHT SHIFT,
KTSF’s new youth-targeted latenight show, premieres Saturday,
November 5, at midnight. Featuring
Brian Tong, Sabrina Shimada, &
Tony Wang from StirTV, NIGHT
SHIFT will
also star
Pete Mar,
popular
radio personality at
Live 105,
the Bay
Sabrina, Tony, and Brian
Area’s alternative rock station. Music will be
the driving force of the
show which will also
include feature stories,
music interviews,
short films and more.
NIGHT SHIFT will also
air in other major US
Pete Mar markets.
Madame Chiang Kaishek, a superb 3-part
documentary, presents
recently declassified
historical documents,
rare archival footage,
and interviews with
historians, former
aides, and relatives of this controversial figure. In Mandarin with Chinese
subtitles; airs October 24, 25 and 26
from 9 - 10 pm. Love Story in Harvard, a hit Korean drama, began October 6 at 8 pm. See page 2 to learn
more. Another Korean drama, Damo,
is airing on Saturdays from 6:30 to 8
pm, Sept. 24 Dec. 17. Set in
the Chosun Dynasty, this fastpaced adventure
tells the intriguing tale of an
undercover
woman detective. In Mandarin
with Chinese
subtitles.
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BEHIND THE SCENES WITH KTSF
NEWS: REPORTING FROM CHINA
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To advertise on KTSF NEWS during
our news coverage from China, call
KTSF Sales - 415/468-2626.
Hit Korean
Drama!
PROGRAMMING NOTES
Love Story in Harvard
is a captivating tale of
young love set at the
well-known Ivy League
college. Starring Kim
Rae Won as Kim Hung
Woo, a first year Harvard
law student who competes with his classmate
Hong Jung Min (Lee
Chong Jin) for the affection of a beautiful medical student, Lee Soo In
(Kim Tae Hee of Stairway to Heaven fame). Both men are from
wealthy and prominent families, while Soo
In comes from a background of poverty.
Love Story In Harvard follows these
Weekend Programming Update
Saturday:
6:30 pm Drama: Damo (Mandarin with Chinese subtitles), Sept. 24 -Dec. 17
9 pm
Weeknight Special
Documentary: Madame Chiang Kaishek (Mandarin with Chinese subtitles), Mon. Oct. 24 - Wed. Oct. 26
Weekday Programming Update
Lee Young-Ae (left) portrays Jang-Geum, one of the world’s first
career women, in Jewel in the Palace.
Kim Tae Hee and Kim Rae Won
three ambitious students as they strive to
achieve both love and success. Airs October 6 - November 8, 8 pm, Mon. - Fri. In
Mandarin with Chinese subtitles.
RESEARCH
Monday - Friday:
1 pm Daai Drama: Pearl By Night (Mandarin with
Chinese subtitles), Oct. 20 - Nov. 11
8 pm Golden Selections Drama:
Love Story in Harvard
(Mandarin with Chinese subtitles)
Oct. 6 - Nov. 8
9 pm Golden Selections Drama:
Emperor of the Han Dynasty
(Mandarin with Chinese subtitles), airs
through Nov. 11
Coming in November: Wind and Clouds II,
Heaven’s Wedding Gown
Coming in December: The Golden Horse
Awards
Exposure to Chinese Advertising
TV is the dominant medium for exposure
to Chinese advertising, and KTSF retains its dominance within this pipeline.
Note: The first question was asked only
of respondents that found information
about products and services more useful in Chinese advertising.
Have you read, seen or
heard any Chinese
advertising in the last
30 days?
Yes
No
Don’t Know
Refused
90%
7%
2%
0%
N = 442
KTSF Chinese TV Viewership/Consumer Study 2004 - Interviewing Service of America
On which TV station
or cable channel
have you seen a
Chinese commercial
recently?
Where have you
read, seen or heard
Chinese advertising
most recently?
TV
Newspaper
Radio
Internet
Don’t Know
81%
13%
4%
1%
1%
KTSF/Channel 26
TVB/Jade Channel/Ch. 34
KMTP/Channel 32
Other
Don’t Know
N = 398
91%
6%
1%
1%
1%
N = 323
Meet KTSF’s Local Sales Manager
Van Diep, a native of Vietnam, began his sales career
with KTSF in 1996. He was promoted to Local Sales
Manager in 2004 after several years as a successful
local sales representative. He and his sales team
specialize in putting together creative and effective
advertising schedules for local Bay Area advertisers.
Van leads a team of three - Grace Lai and Ying Wang,
both first rate account executives, and I lin Chen, their
talented and able assistant. For complete information
on local sales opportunities with KTSF, contact Van at
415/468-2626, ext. 7367.
- On the Boat Verizon Wireless
airs in 7 languages
Van Diep, Local Sales Manager
APPADANA
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KTSF reaches out to Hurricane Katrina victims! In
response to PSAs aired following the disaster, we’ve
received $55,000 in viewer donations to the Red
Cross. KTSF is adding $10,000 in matching funds.
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Appadana airs on KTSF Sundays from
noon until 1:30 pm. This lively hour-and-ahalf of Persian family entertainment airs
in Farsi. Appadana features music, interviews, and news.
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