Mouser Price Reductions Add Tremendous Value
Transcription
Mouser Price Reductions Add Tremendous Value
2nd Quarter 2009 Issue #34 Mouser Price Reductions Add Tremendous Value Many sales people feel that short term promotional pricing is the best way to combat a slowing economy. Others will tell you that discounted prices often become the expected prices for products and services, particularly when promotional deadlines are continually extended. The result can be a deflationary spiral detrimental to all. At Mouser Custom Cabinetry price reductions are viewed from a more strategic, long term perspective. Our business mandate encourages Associates to seek and identify opportunities to reduce costs without compromising the quality of products or services. Operational efficiencies, process refinements or new raw material sources can produce cost savings that are passed to Mouser Dealers on a permanent basis. These are real cost reductions that can be factored into project bids today, next month and next year. They are permanent cost reductions to make our Dealers more competitive day-in and day-out. eliminated totally • Heirloom and Rub Thru distressing have been reduced 16-28% • Quarter Sawn White Oak wood specie charge has been reduced 20% • Paint Grade Cherry wood specie has been added at 37.5% less than Cherry • Prices have been reduced on numerous popular items such as Lattice Doors, several door styles, some POD and POS options, the Huntington drawer front, the B-TD,FHD cabinet 6-9” wide, the Sisal stain, the E-9 and E-10 edges, etc. • Custom quoted cabinets such as Inset Radius and Curved cabinets, Farm Sink cabinets, 27” deep Inset Corner Wall cabinets, etc. have been added at reduced prices • Custom quoted modifications such as Hinge Down Writing surface, Offset Front, Removable Access Panel, etc. have been added at reduced prices When you consider these permanent price reductions and combine them with the “No Price Increase” announcement in November 2008, the approach becomes clearer. Mouser Custom Cabinetry desires to make its Dealers more competitive in the long term, not just the next 60 days. For more information regarding the permanent cost reductions contact your friendly Mouser Custom Cabinetry Sales Representative or call the Mouser Marketing Department at 800-345-7537, extension 340. For Mouser Custom Cabinetry, it began in 1999 as a corporate decision to hold 1998 freight rate percentages for another year, and it has evolved into a long term plan that has used the same, unaltered freight rate schedule for the past eleven years. Here are a few good examples of permanent pricing decisions that have occurred since July 2007 and made Mouser Dealers more competitive: • Solid Color finish charges have been reduced 30% • Burnished Solid Color finish charges have been reduced 44% • Burnished Stain finish charges have been reduced 50-67% • Glacier finish charges have been reduced 40% • The 15% finish charge for Driftwood has been “. . . it began in 1999 as a corporate decision to hold 1998 freight rate percentages for another year, and it has evolved into a long term plan that has used the same, unaltered freight rate schedule for the past eleven years.” The Product Mix Numbers Tell an Interesting Story The 2008 sales mix numbers reveal some notable shifts in buying patterns. With regard to wood specie sales, the increased volume of Painted Maple and Select Alder seem to stand apart. Select Alder increased its share of the total Mouser volume by 37%, while Painted Maple’s share of total sales increased by 29%. The popularity of Solid Color finishes fueled the growth of Painted Maple, and the beauty and value of Select Alder drew more buyers to this wood specie. Mouser Price Reductions Add Tremendous Value........................................ Front Cover The Product Mix Numbers Tell an Interesting Story...................................Pg 2 2008 Mouser Custom Cabinetry Sales Award Presentations........................................Pg 3 Mouser Custom Cabinetry Product Training Updates.................................................Pg 3 Horizon Update........................................Pg 4 New Louvre Door Styles.........................Pg 4 Knotty Alder S-9 Samples Converted to Select Alder..........................................Pg 4 Estate Moulding Option...........................Pg 4 Spotlight Feature on Mouser Dealers The Kitchen Gallery of Stone Mountain Stone Mountain, GA............................Pg 5 Feature Kitchen of the Month Armstrong Kitchens.............................Pg 5 Better Selling w/Mouser Custom Cabinetry Spindle Leg Program...........................Pg 6 Mouser Customer Service Spotlight Shannon Smith - Work-Up Associate... Pg 7 In Service of Our Country........................Pg 7 Mouser Customer Service Available to Assist You.........................................Pg 7 Current Shipping Schedule..........Back Cover Wood % of Specie Total Sales Painted Maple.......36.3% Cherry....................21.9% Maple.....................17.8% Select Alder.............8.2% Knotty Alder ............6.5% Wood % of Specie Total Sales Hickory.......................... 4.3% Red Oak........................ 1.9% Knotty Pine .................. 1.4% Q. S. White Oak............ 1.2% Painted Cherry (new)...... .5% When analyzing the best selling Mouser door styles for 2008, some changes are worth noting. Coventry, with four center panel options and 27.1% of the total sales volume, is still the # 1 selling Mouser door style. However, we have seen some significant sales growth with the Fairmont, Winchester, Manchester, and Heartland door styles. Door Style % of Total Sales Coventry..............27.1% Fairmont................9.3% Plaza.....................6.9% Amity.....................6.7% Princeton...............4.3% Door Style % of Total Sales Manchester 3.7% Winchester 3.0% Glendale 2.8% Heartland 2.4% Brookshire 2.3% In reviewing the most popular Mouser finish and wood specie combinations of 2008, it appears the top selling finishes often dictated the wood specie choice. However, this is not always an accurate assessment. Although finish choice is the most commonly used factor when making a cabinet selection, wood specie and/or door style can be deciding factors for many consumers. There are hundreds of choices available, but here are Mouser’s top 20 selling finish and wood specie combinations for 2008. 1. White on Painted Maple 2. Linen on Painted Maple 3. China on Painted Maple 4. Burnished White on Painted Maple 5. Merlot on Cherry 6. Crème on Painted Maple 7. Burnished Caramel on Maple 8. Autumn on Cherry 9. Cordovan on Cherry 10. Maize with Chocolate Glaze Choice on Painted Maple 11. Burnished Autumn on Cherry 12. American on Cherry 13. Burnished Eggshell on Painted Maple 14. Russet on Cherry 15. Sienna on Maple 16. Natural on Cherry 17. Natural with Chocolate Glaze Choice on Cherry 18. Autumn on Select Alder 19. Linen Glacier on Painted Maple 20. Ebony on Painted Maple These 20 finish/wood specie combinations contributed 39.8% of Mouser sales in 2008 and reflect the growing trend in Solid Color finishes. For more information, contact your friendly Mouser Custom Cabinetry Sales Rep or call the Mouser Marketing Department at 800-345-7537, extension 340. two 2008 Mouser Sales Award Presentations Each year Mouser Custom Cabinetry distributes sales awards as an acknowledgement for outstanding sales performance and as a gesture of thanks to those Dealers. Sales status is broken into four categories; Diamond, Platinum, Gold, and Silver based on the cumulative total in Mouser cabinetry sales for a calendar year. One hundred ten Mouser Dealers received sales recognition plaques for 2008. Seven Mouser Dealers had Mouser sales totaling over $500,000 and received Platinum sales awards; 31 Dealers received Gold sales awards for Mouser sales totaling $250,000+; and 72 Dealers were awarded Silver sales awards for $150,000+ in Mouser sales. Our sincerest appreciation goes out to each Mouser Dealership and the staffs who design and work with Mouser Custom Cabinetry on a regular basis. Good luck to each of you in 2009 and we urge everyone to achieve your sales potential with Mouser cabinetry. We look forward to acknowledging our very best Dealers with a 2009 Mouser Custom Cabinetry sales award. The photos highlight the sales award presentations of two Mouser Dealerships; Cabinets Plus in Palatine, IL (at left) and Design Classics in Toledo, OH (top right). Mouser Custom Cabinetry Product Training Updates This past February, Mouser Custom Cabinetry held the first of three Product Training Classes for 2009. A small, enthusiastic group of Dealers converged on Elizabethtown for the intense, 2-1/2 day seminar which covered many topics including PRIZMA EuroStyle Cabinetry, numerous new finishes and several door style additions. The staff of Mouser Custom Cabinetry was joined by Julie Steffen and Kristy Wendt from Mette’s Cabinet Corner in Effingham, IL, Linda Fischer, CKD with Howard’s Kitchen Studio, Inc., in Cincinnati, OH, Kim Travis and Abby Keehn with Quality Kitchens of Philadelphia, PA, Toni Sides with Karr-Bick Kitchen & Bath, LLC, in Brentwood, MO, Renae Amberg of Apex Kitchen & Bath, Niles, IL, and Kip Driver with Advance Electric in Gaylord, MI. During a classroom activity designed to identify modifications and accessories in the product displays, this group generated the highest scores in the history of the exercise. Gift cards from Lowes, Home Depot and Barnes & Noble were presented to the winners. Congratulations to all who participated! The second 2009 Product Training Class will be held June 15th, 16th and 17th at Mouser’s Elizabethtown headquarters. The 2-1/2 day seminar will cover cabinet construction, pricing exercises, ordering procedures, finish options and embellishments. Information pertaining to this training class will be faxed well in advance; an early registration will ensure one of the 28 spots as class fills up quickly. An additional Horizon Software Training Class will be held Wednesday from 12:45 to 3:00 for Product Training Class attendees only, and it is limited to 8 students. Class registration fees are $449 per person for Product Training and $39 per person for the Horizon Software Training. The fees may be sent with the registration form, or we can invoice you when the completed form is received. The Product Training fee covers three nights lodging, two catered lunches, two catered dinners, class materials, three continental breakfasts, class materials, snacks and beverages. The Horizon fee covers class material and a boxed lunch. If you have any questions regarding registration for the June Product Training Class, the Horizon Software Training, class prerequisites, or training class fees, please contact Peggy LaGray, the Mouser Marketing Coordinator, at 800-345-7537, extension 298. three Horizon Update Horizon version 6.142 has been released and is located on the Dealer section of the Mouser website for download and installation. Follow the instructions located on the Software Download section, for proper loading procedures. This version is compatible with 32bit and 64bit operating systems and includes cabinet and software updates and should be loaded at your earliest convenience. Knotty Alder S-9 Samples Converted to Select Alder On March 23, 2009 Mouser Custom Cabinetry initiated an in-process change that will make Select Alder the standard material for the Alder S-9 Color Blocks. Since the introduction of Knotty Alder, which preceded Select Alder, the available Alder finishes have been produced exclusively on Knotty Alder S-9 Color Blocks. Applying the very same Alder finishes to Select Alder S-9 Color Blocks seemed redundant. The increased popularity of Select Alder has generated repeated requests for Select Alder S-9 Color Blocks, and it appears to be the perfect time to make this “running” change. The conversion will be completed when all Knotty Alder sample materials have been used, so immediate Alder S-9 orders will continue to be Knotty Alder. Dealers with current Knotty Alder S-9 Color Blocks are not required to replace the samples. As these Knotty Alder finish samples expire, the new Select Alder S-9 Color Blocks will be distributed. For more information contact the Customer Service Department at 800-345-7537, extension 5. Louvre Door Styles Louvre doors create architectural interest and enhance a variety of design styles. Our vented Open Louvre doors permit the passage of air, making them ideal for applications where ventilation is preferred. The open ventilation makes them ideal for closet door and laundry room applications. Our Closed Louvre doors feature the same look as Open Louvre doors without the vented passages which allow for air flow. Regardless of which Louvre door style you choose, both have the light air feel and blend with cabinetry styles ranging from French Country, to Victorian, to Colonial. Since each cabinetry application may have it’s own requirements, Mouser Custom Cabinetry offers both styles of Louvre doors in Cherry, Maple, Select Alder, Red Oak, and Hickory. Questions regarding Open and Closed Louvre door styles should be directed to the Mouser Customer Service Department at 800-345-7537, extension 5. Estate Moulding Option Our recently introduced Estate Moulding Option gives you the opportunity to enhance the look on selected door styles by adding a decorative moulding to the front of the door frame. The new Estate Moulding Option is currently available in Maple, Cherry, and Select Alder wood species and may be applied to select door styles that include Cambridge, Fairmont, Kensington, Milan, Monterey, Sonoma, Stratford, Tahoe and Winchester. The moulding, applied on the flat face of the frame 1/8” from the inside edge, and mitered at each corner, is 1/2” wide and adds 1/4” to the overall thickness of the door. The reduced width of the flat area of the door, the inner door frame bead, and the chosen outer edge treatment combine to limit some pull choices. Due to the reduced flat area and possible pull availability, this option is limited to door styles that have side stiles that are 2-3/4” and wider. Even though it is possible to use the new Estate Moulding Option on Door Styles that have side stiles less than 2-3/4”, consider the following: the use of an E-8 or E-PL edge treatment on an Overlay order, or E-17 or E-18 on an Inset order, would leave approximately 1-1/2” of space for a surface pull. While this limited space may work for your needs, depending on the overall size of the pull you select, it will be off-center resulting with the pulls being positioned too close together. This is especially evident when pairs of doors are positioned close together in the overall kitchen design, or when narrow cabinets are utilized in the design. If you elect to incorporate the Estate Moulding Option into a design with doors that have stiles less than 2-3/4”; it is your responsibility as a Designer to identify any issues and ensure that there is ample space for each hardware selection. When working with the Estate Moulding Option in your design, contact Customer Service at 800-345-7537, extension 5 for any questions, concerns, or advice on how best to incorporate the Moulding Option. four The Kitchen Gallery of Stone Mtn. Stone Mountain, GA Success is Measured by Customer Satisfaction Located in the heart of Georgia, not too far from Atlanta, is the 5,500 square foot showroom of The Kitchen Gallery of Stone Mountain. Started in 1999 as Continental Kitchens, The Kitchen Gallery evolved and became a Mouser Custom Cabinetry authorized dealership in 2002. Owned by Stanley Tidwell and managed by Greg McCullough, The Kitchen Gallery of Stone Mountain employs 19 associates comprised of sales personnel, designers, administration, delivery and warehouse, and installers. Greg started out in the industry helping his father-in-law install cabinets, and this experience, blended with a business background, has helped propel The Kitchen Gallery of Stone Mountain into one of Georgia’s premier cabinetry dealers. Showcased in the large showroom are two beautiful Mouser Custom Cabinetry displays. One display features the Manchester door style on Inset Cabinetry, and is done in Cherry with Heirloom distressing. Another display shows off the Princeton door style in Maple Ebony with distressing. One really interesting aspect of the showroom is the elevated design center, which is incorporated into a comfortable loft style open showroom. Clients feel very welcome and at ease in this atmosphere as the cabinet designer takes them through the project steps. To start, the designer asks questions such as how is the kitchen used, what type of appliances and countertops is the client looking for, and what accessories should be incorporated into the kitchen. This helps the client understand their options, and allows the designer to guide them through the process by offering computer design, helping with the selection of wood specie, door style and color choice, and last but certainly not least, “jewelry” – or cabinet hardware. The Kitchen Gallery of Stone Mountain utilizes several forms of advertising such as magazines, newspapers and the internet, and completes approximately 400 projects annually. They offer design services, cabinetry installation and laminate countertop fabrication and installation, and will work with clients and contractors on coordinating other counter top options and remodeling projects. The Kitchen Gallery of Stone Mountain’s customer base is made up of consumers, builders, and remodeling contractors in nearly equal amounts, and Greg maintains that having satisfied customers is the key to their success. The customer’s experience is a blend of professionalism and stress-free, no pressure, help with the project. The staff’s philosophy and goal is to make the entire process enjoyable to the client. Mouser Custom Cabinetry allows the staff to offer an exciting line of cabinetry to the higher end clientele, and we are proud to have them as a business partner. We would like to extend our congratulations to kitchen designer Kristeen A. Scott and Armstrong Kitchens of Oakland Park, Kansas. The beautiful Knotty Alder / Maple design shown at right won the “NARI Kitchen of the Year” Award for 2008 in the Kansas City, Missouri and Kansas City, Kansas regional area. The kitchen won in the $60,000 - $100,000 price range. five Spindle Leg Program When selecting cabinetry, many consumers have a distorted idea that cabinets are simply functional boxes with doors. With this thought in mind we must identify cabinet cases as blank canvases upon which the designer can create masterpieces. In reality all cabinet cases are “boxes” until the door/drawer fronts, modifications, accessories, and the embellishments are added; then it becomes fine furniture for the home. During the design process of creating beautifully functional kitchens, baths, and other room cabinetry applications, the line between aesthetics and functionality becomes blurred. Mouser Custom Cabinetry’s Spindle Leg Program acknowledges the aesthetically functional embellishments that are incorporated into cabinetry designs throughout the home. Spindle legs may be incorporated into cabinetry strictly as an embellishment, with no actual functional purpose, or as an actual functional weight bearing unit. Island Work Tables are an excellent example of spindle legs that actually support the weight of the cabinetry and counter tops. The same is true with bathroom vanities which require either decorative feet, Queen Anne Legs, or Spindle Legs to support the cabinetry above the floor. Designers can utilize spindle legs from our Spindle Leg Program to create a unique table with that highly desired furniture look that is so popular. You can order our Spindle Legs loose, along with appropriate size wood edging to build a custom table at the job site. The wood edging would be used to create the table apron and should not be any smaller than 4” wide. Our wood tops can be used as long as your design provides adequate support underneath the top. You should also inform your client about proper wood top care. Even though you may utilize our wood tops as a table top, they are not intended for that purpose due to the excessive wear and tear. In addition to utilizing spindle legs in a functional aspect, our spindle legs may also be used as a decorative attachment. One of our more popular applications is to use the spindle leg in combination with our offset corner option. The corners of the cabinet are notched to receive the spindle leg, thereby creating the illusion of a table. Since spindle legs are not always perfectly square, the notch should be either slightly smaller or slightly larger than the thickness of the leg to avoid a flush appearance. Our spindle legs can also be split in half and attached to the face of either a wide or extended stile for a similar look. Mouser’s Spindle Leg Program offers Multiple spindle leg styles ranging from Contemporary two and four sided tapers (Styles “K” & “L”), to the traditional/transitional designs offered with Styles “A”, “B”, “C”, “G”, and “J”. More intricately carved and detailed designs are offered with Styles “D”, “F”, “H”, “M”, “N”, “O”, “P”, and “WEAVED” options. Since spindle styles may vary in square widths, heights, and available woods, pay close attention to the sizes indicated on pages 10-49 thru 10-52, and pages 10-83 and 10-84 in the current Price and Specification Catalogs. While these options provide an extensive selection of spindles to choose from, sometimes a more customized spindle is required for a more discriminating client. In that case, Mouser Custom Cabinetry can supply you with a price on a completely different non-standard spindle leg design through our Custom Quote Program. Any questions regarding the spindle legs available in our Spindle Leg Program, available sizes, or styles and sizes available through our Custom Quote Program should be directed to the Customer Service Department at 800-345-7537, extension 5. six Shannon Smith, our Customer Service Spotlight Associate, is a Kentucky girl through-and-through. Born and raised in the Bluegrass state, Shannon spent the majority of her youth and young adulthood surrounded by quarter horses on her parent’s farm in rural central Kentucky. Shannon has been a part of the Mouser family since October 2007 where she has spent all of her time performing various duties in the Work-Up Department. As a part of the Work-Up Department, Shannon’s main duties include the technical review and order entry of full kitchen orders. She also has the responsibility of performing the changes made to the order at the Order Release stage and answering any questions the Dealers have regarding their kitchen orders. In addition to the work-up responsibilities, Shannon has been trained to assist Customer Service and Expedite Services should the need arise. Before joining Mouser Custom Cabinetry, Shannon began attending Sullivan University. In October of 2008, Shannon completed her undergraduate studies and received a Bachelors Degree in Business Administration with Concentration in Accounting. Shannon hopes to pursue educational goals that include a Masters in Accountancy and her CPA certification, which would ultimately help her secure a future position in the Accounting Department at Mouser Custom Cabinetry. While at home, Shannon enjoys spending time with her husband, B.J, her 6-year old son, Bryan, and her 3-year old daughter, Shelby. Shannon also has two dogs that she considers a part of her family; a Boxer named Tinkerbell and a Pit-Bull named Hercules. Shannon’s family, including Tinkerbell and Hercules, occupy a large part of her time when not at work. While relaxing, Shannon enjoys watching University of Kentucky basketball, watching UFC (Ultimate Fighting Championship), playing co-ed softball, and spending time on her parent’s horse farm in Meade County, Kentucky. Shannon also attends multiple horse shows during the summer months to watch her mother and children show quarter horses. If you have questions regarding a Mouser order, feel free to contact Shannon at 1-800-345-7537, extension 239. In Service Of Our Country You may have missed one of our over the road drivers, Lance Whalen, as he has spent the past year serving our country in Afghanistan. Lance has served in the National Guard for over twenty years and is looking forward to retiring soon. During his recent tour, he received several commendations including a Bronze Star medal. During his time in service, he also served in Iraq during Desert Storm. Lance is home now recouping from his tour and resting up, getting ready to start delivering cabinets to our Dealers again. He says it is good to be back in the Bluegrass State again. Look for him to begin making deliveries again in the very near future. A very special thanks goes out to Lance and all the troops for their service to our country. Mouser Customer Service Available to Assist You Mouser Customer Service is here to assist you with any questions you might have about Mouser cabinetry, finishes, wood species, design styles and options, custom quoted items, and warranty claims. If you have questions that you are not sure about or just need additional information, contact us at 800-345-7537, extension 5. (L) to (R): Kim Breeding (C.S. Mgr.); Keith Evans (C.S. Asst. Mgr.); Rachel Crutcher (C.S. Assoc.); Amanda Baker (C.S. Assoc.); Jeremy Bryan (Warranty Claims Admin.); Matt Yeske (C.S. Assoc.); Jordan Case (C.S. Assoc.). seven Effective: April 1, 2009 Cancels: March 1, 2009 Please forward to all Sales, Design and Purchasing Staff Standard Production Door Styles...6 - 7 weeks Extended Production Door Styles:................ Up to 8 weeks Amherst, Andover, Belmont, Churchill, Concord, Elite, Fairmont, Franklin, Gentry, Marina, Monaco, Saratoga, Venice, Wellington, and Madison style drawer fronts. Ashland and Princeton in Hickory and Red Oak. Brookshire and Tiffany in Hickory, Red Oak, Quarter Sawn White Oak or Pine. Harbor in Red Oak. Editor/Publisher/Art & Design Jeff Ramsey Feature Articles: Steve Pfister, Peggy LaGray, and Shannon Smith webinquiry@mousercc.com All Curved Doors, Curved Frames, Curved Crown Mouldings, Mitered Doors in Pine, and orders with Cherry or Maple Decorative wood carvings . .....................................................................up to 9 weeks Mouser Custom Cabinetry will be closed on the following days: Monday, May 25th in recognition of Memorial Day. Monday, June 29th through Friday, July 3rd for our July shutdown and in observance of the 4th of July Holiday. Please keep in mind: •The Shipping Schedule is based upon Mouser’s receipt of a ready-to-process order. •Order Release Notices not returned within the required time or returned with extensive changes will have additional time added to the shipping schedule. •Orders requiring several hours of technical review and/or additional custom quote pricing will have additional time added. •The complexity of the order and the space available in our production schedule determines the lead-time assigned to each order. • Posted shipping schedule excludes holidays and shutdowns. Expedite Services Available (Days shown are plus shipping time) 14-Day Finish-up Service 14-day Finish-up service may be requested for small orders such as appliance panels, wainscot panels, or additional cabinetry being added to an existing job, based on our current production capacity and the complexity of the order. Orders containing complex items that require production drawings, items that must be worked out by our Custom Quote Department, labor intensive items, or items with extended production lead-times do not qualify for this finish-up service. 14-day Finish-up orders will not be held for an Order Release Notice, as they must be sent immediately to Production. To receive this service, you must write 14-day Finish-up in the requested ship week area of the order form. We will determine if we can meet the request and acknowledge accordingly. 7-Day Finish-up Service 7-day Finish-up service may be requested for items that are simple to produce, completely manufactured by Mouser Custom Cabinetry and were listed on the original order in the incorrect size or quantity. Complex items or multiple pieces will require the 14-day finish up service. Please reference the original work order number when applicable to allow us to verify items ordered are correct when replacing existing items. Some items do not qualify for this 7-day Finish-up service due to extended lead-times required for those items. The 7-day Finish-up Service is not available when mouldings, appliance panels, or wainscot panels were not ordered and produced with the original order. 48-Hour Quick Ship Service 48-hour Quick Ship Service is available for non-manufactured items we stock, such as care kits, door and drawer pulls, drawer slides, sample fronts, color blocks, unfinished wood knobs, decorative woodcarvings, leaded glass, special order items, extended production door styles, etc. When requesting orders with any of our expedite lead times, if items ordered require different lead-times, we will assign all items the lead time of the item(s) with the longest schedule. If you wish to receive the items at different times, please use separate order forms for the various items and specify the specific lead times you require on each order. Requests made to separate orders after we have acknowledged them cannot be honored.
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