2016 Media Kit - Seamans Media

Emmy
nominated!
2016 Media Kit
NBC SPORTS
GROUP
a RATINGS HIT
TV SHOW
New England Ski Journal TV show is a major hit in debut season
From January 2015 issue of New England Ski Journal:
S
ki enthusiasts throughout New England have
turned the New England Ski Journal TV show
into a major hit overnight.
The New England Ski Journal TV show debuted
last month to amazing response and impressive
ratings out of the gate.
Nearly 40,000 ski enthusiasts tuned in to the
premiere episode of NESJ TV on Comcast SportsNet
New England on Dec. 9, and ratings held strong
through subsequent airings during December.
“We’re incredibly excited by the immediate and
overwhelming response to our new show,” said
Eric Seamans, publisher and executive producer of
New England Ski Journal.
New England Ski Journal — a production of
Seamans Media, Inc. — has been a staple on the region’s
ski scene for the past two decades since the launch of
the print magazine in November 1996. Now, the TV show
extends its coverage to a whole new and wider audience.
“We knew there was an audience and appetite for
quality ski programming, and we knew we could
produce a high-impact, high-quality show for ski
enthusiasts throughout the region,” Seamans said.
“To see our first show compete in the ratings with
high-profile and established programming is really
rewarding and uplifting to us and our advertisers.”
Airing in prime time at 9 p.m. every Tuesday on
Comcast SportsNet New England, NESJ TV’s first
episode beat or equaled many local affiliates and
several national cable networks in the key demographics of men 18-49 and men 25-54 in the Boston/
Manchester market. Among the programming that
NESJ topped or tied: college basketball on both
ESPN and ESPN2, the NBA on ESPN, “NCIS” on
CBS/WBZ (Boston), “Marvel’s Agents of S.H.I.E.L.D.”
on ABC/WMUR (N.H.), “Disney Prep & Landing 2:
Naughty vs. Nice” on ABC/WMUR (N.H.), “New Girl”
on WFXT/Fox (Boston), “Victoria’s Secret Fashion
Show” on WLVI/CW (Boston), NECN news at 9,
“Law and Order: Criminal Intent” on WSBK/myTV
u
Season 1, Episode 1
Boston Ski & Snowboard Expo
u
Season 1, Episode 3
Waterville Valley Resort
(Boston), “Law and Order: SVU” on WBIN (N.H.),
“Modern Family” on USA and “Inkmaster” on Spike TV.
The premiere episode of NESJ TV previewed the
ski season, highlighting some of the top resorts at the
Boston Ski and Snowboard Expo, including Smugglers’ Notch, Stowe Mountain Resort, Waterville Val-
New England Ski Journal | www.skijournal.com | 617-773-9955 | eric@skijournal.com
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Season 1, Episode 2
Smugglers’ Notch Resort
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Emmy
nominated!
Season 1, Episode 4
Ragged Mountain
ley Resort, Sunday River Resort, Gunstock Mountain
Resort, Okemo Mountain Resort, Attitash Mountain
Resort and Wildcat Mountain. Each episode also
includes a Ski Shop segment, highlighting the newest
ski equipment and featuring Teddy Schiavoni, owner
of presenting sponsor Summit Ski & Snowboard.
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about the BRAND
Two decades of delivering premium snowsports content
W
e are skiing.
Skiers and
riders love us.
New England
Ski Journal media properties
deliver the most compelling,
laser-focused content to a target
audience of participants and
skiing enthusiasts and consumers.
New England Ski Journal delivers the most effective and efficient advertising platforms aimed
directly at the key audience that
ski resorts, companies and lodging properties want to reach. Our
content and platforms are geared
to a target audience of skiers,
riders and ski enthusiasts.
About New England Ski Journal
Now in its 20th year of circulation, New England Ski Journal was launched in
1996 and has become the finest ski and ride publication in the country.
The magazine — in both print and digital editions — is the must-read source
for the latest news and most interesting features from across the six-state region
— one of the largest markets in the world in terms of ski and ride participation
and consumer spending on ski-related products and services.
A staff of award-winning writers — including Pulitzer winners, Boston Globe
columnists and regional literary standouts — helps us bring the New England
high country to life. New England Ski Journal reaches the coveted 25-54 age
demographic by covering every aspect of skiing and riding in New England,
including resort profiles, lodging insight, tips, gear and commentary.
About Seamans Media, Inc.
Seamans Media, Inc. is the leader in specialized sports content in the
Northeast, featuring a multimedia portfolio of six titles in print and digital
platforms with a combined annual reach of more than 5 million readers and
viewers. Our TV shows with Comcast SportsNet New England reach nearly
7 million viewers nationwide.
In addition to its New England subscribers, Comcast SportsNet
New England reaches 2 million more viewers across the country via
DirecTV and Dish Network. Covering skiing, hockey, baseball, lacrosse
and soccer and throughout the six-state New England region and New York
and New Jersey, Seamans Media reaches the most passionate and affluent
sports markets in the world.
New England Ski Journal | www.skijournal.com | 617-773-9955 | eric@skijournal.com
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SHOW SEGMENTS
Put your resort in the N.E. Ski Journal TV spotlight
E
ach episode of New
England Ski Journal TV
will shine the spotlight on
one of our region’s snow country
gems. Resorts across the region
have this unique opportunity to
showcase their splendor to our
Comcast SportsNet New
England audience.
The December show will be
shot on location in Chile and at
the Boston Ski Show. January,
February and March shows will
be shot on location at New
Spotlight
England ski resorts.
your resort
Let us put your resort
for a full
on the radar of passionate
episode. Contact
skiers and riders from our
Eric Seamans
for Info.
region and beyond.
2015-16 season
promo video
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SKI SHOP
GADGET GIFT GUIDE
◆
PRESENTED BY SUMMIT SKI & SNOWBOARD
Lenz heated socks, battery
Warm socks are good. Heated socks are
great. Lenz has been making rechargeable
battery-powered products for years and
recently has introduced the brand into the
U.S. The 1200 battery is Bluetooth ready,
allowing you to control the heat and power
from your smartphone. Starting at $229.
Leki Tour Stick Vario Carbon
Ultra-lightweight at 260 grams, the
Tour Stick Vario is a serious piece of
equipment. Leki’s push-button release
mechanism allows for easy assembly and
collapse. Those who
enjoy the hike up as
much as the ride
down will appreciate the length
adjustment as
well. $199
GoPro Hero4 Edition/Silver:
Capture your world in an all-new way with Hero4 Silver,
the first-GoPro to feature a built-in touch display. Controlling
the camera, playing back footage and adjusting settings is
ultra-convenient — just view, tap and swipe the screen. With
1080p60 and 720p120 video and 12MP photos at 30 frames
per second, Hero4 Silver combines powerful, pro-quality
capture with the convenience of a touch display. $399
Outdoor Tech accessories
Let the party never end. The Kodiak
power bank (above) is compact, rugged
and ready when you need to squeeze
more juice from your devices. Storing 6000
milliamps, this waterproof, weatherproof
battery booster belongs with you. $49
Smith goggles
Information is everywhere.
The Smith I/O Recon keeps it
right in front of your eyes with
heads-up technology. Synched
to your smartphone, this topof-the-line goggle can provide
information on location, temperature and speed and can be
used for run counting, buddy
tracking and texting. $649
Leki adjustable poles
Travelers take note. The Leki Peak Vario
S is a performance ski pole designed
to collapse and fit into your travel bag.
With features like lightweight aluminum
strength and interchangeable baskets
for powder days, these poles are made to
travel far and wide. $149
Hide Outdoor Tech’s Chip headphones
anywhere and rock on. Bluetooth
technology and a slim, small design allow
these high quality drop-ins (below) to fit
practically anywhere without bulk. $129
Foggy goggles? Never again.
The I/OX Turbo Fan from
Smith uses a military-derived
fan to keep the air moving
and the fog away. In the X-size
frame, this is a must-have for
those who wear glasses on the
hill in New England. $299
16 NEW ENGLAND SKI JOURNAL December 2014
Free digital subscription at skijournal.com/free
Ski Shop
Prime time: Tune in Tuesdays at 9 p.m.
N.E. Ski Journal TV sample episode segments
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3
4
5
6
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8
HOST RESORT
FEATURE
GEAR
SEGMENT
Snowboard
and Ski Tips
Park
Review
Mountain
Adventure
dining and
lodging
film
review
BEHIND
THE SCENES
This
segment
will
feature
the resort’s
unique
product
and/or
services.
This
segment
will
feature
gear from
the retail
sponsor.
This
segment
will feature
ski and
snowboard
drills
and skills.
An inside
look at
terrain
parks
around
New
England.
Insight
from locals’
points
of view
on trails,
woods
and backcountry.
Savor the
best places
to dine and
stay in New
England ski
country.
From
Warren
Miller to
Level 1,
you’ll see
the hottest
action from
the newest
films.
A look at
who runs
the resorts,
from the
ski patrol
to the
groomers.
New England Ski Journal | www.skijournal.com | 617-773-9955 | eric@skijournal.com
Presented by
Summit Ski & Snowboard
In tandem with our
popular magazine section
under the same name,
New England Ski Journal
TV’s Ski Shop segment
will highlight key
equipment categories
such as skis, boots,
helmets, goggles and
apparel. Get insider
insight with Summit
Ski & Snowboard gear
expert Teddy Schiavoni.
MEET THE
NESJ HOST
DAN EGAN
Award-winning television
producer and host Dan Egan is the
owner of Degan Media, a content
creation company that has
created programming for international, national and regional distribution. An accomplished author
and action sports journalist, Dan
has covered three Olympics and
is a weekly contributor to Boston.
com and BostonGlobe.com. His
“Edging the Xtreme” radio show
is featured on RadioBDC.com.
An acclaimed extreme skier,
he is considered a pioneer of
action sports. Dan has appeared
in 12 Warren Miller films and his
exploits have been featured on
ESPN, MTV, NBC and documentary films. He is a motivational
speaker at corporations, universities and youth groups and is the
owner of Skiclinics.com, which
runs guided trips from the Arctic
to the Alps.
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SHOW SCHEDULE
Prime time: Tune in Tuesdays at 9 p.m.
*Times may
vary due
to Celtics
telecasts.
T
uesday evenings are prime time for New England Ski Journal
viewers who are planning a weekend trip to the high
country or other snowsports adventures. Episodes air on the
first Tuesday of each month and re-air throughout
the month. Episodes will air in prime time (9 p.m.)
on Comcast SportsNet New England, with
additional airings at the discretion of CSNNE.
n 8 ORIGINAL SHOWS: Every episode debuts
the first and third Tuesday (or Monday, due to
Boston Celtics telecasts) each month, December through March,
9-9:30 p.m.
n 17 TOTAL AIRINGS: Episodes of New England Ski Journal
re-air throughout the month.
BROADCAST SCHEDULE
9 p.m. Tuesdays, Comcast
SportsNet New England
Episode 1 — December
Tuesday, Dec. 8
Tuesday, Dec. 15
Episode 2 — December
Tuesday, Dec. 22
Tuesday, Dec. 29
Episode 3 — January
Tuesday, Jan. 5
Tuesday, Jan. 12
Episode 4 — January
Tuesday, Jan. 19
Tuesday, Jan. 26
Episode 5 — February
Tuesday, Feb. 2
Tuesday, Feb. 9
Episode 6 — February
Tuesday, Feb. 16
Tuesday, Feb. 23
Episode 7 — March
Tuesday, March 1
Tuesday, March 8
Episode 8 — March
Tuesday, March 15
Tuesday, March 22
Comcast SportsNet New England
We are proud to bring the New England Ski Journal TV
show to Comcast SportsNet New England, the pre-eminent
regional sports network that serves as the official
network of the Boston Celtics and New England
Revolution. Reaching nearly 5 million viewers across
New England, CSNNE delivers 17 hours of original
programming daily, including Celtics and Revolution
game coverage and pre- and postgame coverage of the
Patriots and Bruins. CSNNE’s demographics outpace market
averages among men, viewers 18-54, household income and home
ownership. In fact, 80 percent of CSNNE viewers own their
residence, which is 11 percent higher than the market average.
New England Ski Journal | www.skijournal.com | 617-773-9955 | eric@skijournal.com
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THE MARKET
Reaching nearly 5 million viewers
Comcast SportsNet New England TV coverage map
Comcast SportsNet New England reaches nearly 5 million viewers in Greater Boston and the surrounding
areas, including New Hampshire, Maine, Vermont, Rhode Island and parts of Connecticut and New York.
DESIGNATED MARKET AREA
BOSTON (MASS.)
HARTFORD & NEW HAVEN (CONN.)
PROVIDENCE (R.I.)-NEW BEDFORD (MASS.)
SPRINGFIELD-HOLYOKE (MASS.)
PORTLAND-AUBURN (MAINE)
BURLINGTON (VT.)-PLATTSBURGH (N.Y.)
BANGOR (MAINE)
ALBANY-SCHENECTADY-TROY (N.Y).
PRESQUE ISLE (MAINE)
TOTAL SUBSCRIBERS
TOTAL
2,393,000
545,000
626,000
263,000
407,000
328,000
143,000
69,000
30,000
4,804,000
Nationwide reach on DirecTV and Dish Network
maine
VERMONT
NEW
HAMPSHIRE
MASSACHUSETTS
CONNECTICUT
R.I.
In addition to its New England subscribers, Comcast SportsNet New England reaches
2 million more viewers across the country via DirecTV and Dish Network.
Source: Nielsen Media
Research, Boston DMA
WHAT ADVERTISERS ARE SAYING ...
‘Our relationship with New England Ski Journal has gone incredibly well over the years.
Once we heard Seamans Media was going to do a ski TV show, we committed right away.
If the show is going to be anything like the magazine, with compelling content, it will be a
must-see for the snowsports crowd.’ — Teddy Schiavoni, owner, Summit Ski & Snowboard
New England Ski Journal | www.skijournal.com | 617-773-9955 | eric@skijournal.com
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Ad/sponsorship opportunities
TV show advertising opportunities
We offer traditional commercials on a per-episode basis in 15-second and 30-second time segments
(we can customize your commercial for an additional fee):
Episode and segment sponsorships
In addition to traditional commercials, please ask us about additional sponsorship
opportunities for your brand, including episode and segment sponsorship to connect your
brand to specific content and make an even greater impact on your potential customers.
• Episode sponsorship
• Segment sponsorship
Advertising format and delivery
All commercials should be emailed to
dan@deganmedia.com with a direct download
link to a high-quality HD video file.
• Presenting sponsor
Advertising policy
All advertising submitted is subject to approval of
Seamans Media, Inc., which reserves the right to
refuse any advertising content that does not meet
our standards of acceptance.
SHOW BREAKDOWN
TO ADVERTISE
Standup 1
Segment 1
Commercial Break 1
Standup 2
SPONSOR
Ski Tips
SKI TIPS!
Segment 2
Commercial Break 2
Standup 3
Ski Shop
Segment 3
Commercial Break 3
Standup 4
Segment 4
Segment 5
Show Close
Contact us
S
eamans Media,
Inc., works
closely with
all of our advertising
partners, some of whom
have supported our
brand for close to two
decades. Call us today
so we can help you
create a marketing
campaign within your
budget to reach one
of the largest ski
markets in North America.
Seamans Media
617-773-9955
advertising@skijournal.com
Executive Producer
Eric Seamans
617-773-9955, ext. 222
eric@skijournal.com
New England Ski Journal | www.skijournal.com | 617-773-9955 | eric@skijournal.com
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