La Route du Mimosa

PRESS KIT 2016
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THE ROUTE DU MIMOSA
PRESS CONTACTS
 WWW.ROUTEDUMIMOSA.COM
The Route du Mimosa press contact : Tel : 04 94 01 38 30
Bormes les Mimosas Tourist Office – Carole GOBBI
carolegobbi@bormeslesmimosas.com –
ADT Var Tourisme - Tel : 04 94 18 59 80
French and International Press : Michel CARAISCO
m.caraisco@vartourisme.org - www.visitvar.fr


CRT Côte d’Azur - Tel : 04 93 37 78 78
French Press : Sophie Brugerolles – s.brugerolles@cotedazur-tourisme.com
International Press : Florence Lecointre – f.lecointre@cotedazur-tourisme.com
www.cotedazur-tourisme.com
Copyrights :
G.Roumestan, OT Bormes-les-Mimosas, M.Angot, L.Salemi, OTC Mandelieu
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THE MIMOSA ROUTE - PRESENTATION
The English, often passionate about botanic were present on the Côte d’Azur as of the 19th century. Seduced
by their holidays on the Riviera, they brought mimosa with them to decorate the gardens of their sumptuous
villas. Mimosa was imported from Australia around the 1850’s.
As time went by, the mimosa which holds many symbols became one of the popular emblems on the Côte
d’Azur in winter.
Today, the Route du Mimosa spreads over 130 km from Bormes-les-Mimosa to Grasse. This touristic
itinerary, recommended from January to March is the most typical symbol of the Côte d’Azur in winter
because of its temperate climate. It is a travelling holiday between the blue colour azure and the yellow colour
of the sun. We suggest you stopover in each town the Route du Mimosa goes through to discover the best this
itinerary has to offer.
THE MIMOSA… A BIT OF HISTORY…
Around 1880, the mimosa, which originates from Australia, first appeared on the slopes of the Croix des
Gardes in Cannes. It had apparently been introduced by some of the most famous winter visitors, such as the
Duc de Vallambrosa, the Marquis de Mores or Lord Brougham. The Horticultural and Acclimation Society
(Société d’Horticulture et d’Acclimatation) largely contributed to its development. From then on, mimosa
growers multiplied in the region and particularly in Mandelieu, Pégomas, Tanneron or La Roquette. From the
Cannes and Mandelieu railway stations, the mimosa was loaded on trains going to the main cities in France
and in Europe.
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MIMOSA...BOTANIC...
The mimosa belongs to the acacia family in the Mimosoideae subfamily. Its diverse species are used for
various purposes: cut flowers, ornamental or rock plants, hedges or wind-breakers, sand and soil retention,
perfumery.
It is essentially cultivated in Southern Australia, South Africa and France.
800 species have been listed and 1200 species probably exist.
-Type of soil: rather poor but drained soil even dry and rocky because this plant does not do well in stagnant
water.
- Soil quality: acidic soil
- Soil humidity level: normal
- Uses: cut flowers, in pots and in the wild
- Height: 10 meters (up to 30 meters in Australia)
- Plant type: flowering tree
- Vegetation type: hardy
- Leaf type: persistent
- Can withstand temperatures of minus 10 degrees Celsius in protected areas
- Best to plant in spring (soil or pot)
- Plant reproduction: seedling in a warm environment, grafting, taking of cuttings in the summer is difficult.
-Trimming: is advised every year particularly in windy regions. After blooming, cut the branches that have
blossomed to prevent the useless formation of pods. Trim branches to make them lighter by eliminating
excessive branches.
The clustered yellow flower-heads are directly attached to the stem.
The persistent leaves are sometimes bluish and decorative all year long. As it is light, it resembles other fern
plants.
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Some varieties…
- The Gaulois (Acacia Dealbata)
Fast growing evergreen tree with bipinnate dark green leaves. Its abundant yellow flowers can easily be
distinguished from the leaves between January and March.
- The Tournaire (Acacia Dealbata)
Short dark green leaves. Blossoming is early from the end of December to January. Bright yellow flowers that
come in clusters.
- The Mirandole (Acacia Dealbata)
Fast growing tree with large green leaves. Blossoming from the end of December to February. This tree is
particularly good for big gardens.
- The Bon Accueil (Acacia Decurrens)
Medium size tree. Alternately arranged dark green leaves on both side. The leaf blade is bipinnate. The small
yellow or golden-yellow flowers are very cottony in appearance and are densely attached to the stems. Fragrant
flowers. Blossoming in January February. Ideal for big gardens.
- The Astier (Dealbata Gaulois Astier)
This tree is resistant and tolerates temperatures as low as -8 / -10 degrees Celsius if it has been cultivated
properly to develop normally.
- The 4 Season Acacia (Acacia Retinodes)
This is one of the most resistant trees as it can withstand temperatures of -9 / -10 degrees Celsius. Blossoming
in spring and summer. The last grower for this type of mimosa is located in Tanneron (M. Blanc).
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Cutting the flowers and selling them…
It is thanks to the flowering forcing technique that the mimosa is sold during longer periods throughout the
year. The plant is grown in a closed room, heated at 25 degree Celsius and humidified at 85%.
It allows the blooming of the flower and its conservation is guaranteed by the use of a powder called “Crystal”.
Two stories are at the origin of this technique.
- According to the first version, a little girl had prepared a bunch of mimosa that had not blossomed yet. Her
mother placed it in a vase in the laundry room. It is said that the next day the flowers had blossomed
magnificently.
- According to the second version, it is said that a gardener had raked cut branches and had placed them on a
manure pile. Thanks to the humidity higher at the night, the cut branches looked even better the next day.
Part of the production is packaged and sold for wholesalers and florists not only in France but also abroad.
The rest of the production is used for decoration during the various festivals and parades taking place all
over the Côte d’Azur from Bormes-les-Mimosas to Pégomas or even the Nice Carnival.
THE MIMOSA AND ITS SYMBOLS…
Thanks to its bright yellow colour, the mimosa flower carries many symbols. Its delicate fragrance reminds
us of the South of France.
Its glowing flowers obviously represent the sun. In love, the mimosa evokes secret love stories: nobody knows
I love you. It implies sensitivity and also infers: you are my only love.
It also symbolizes reunion.
Symbol for gold and the sun, the mimosa also represents a successful life because of its solid wood. It also
symbolises the triumph of good on evil.
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THE MIMOSA IN THE PERFUM INDUSTRY…
The most popular French perfume brands have all used the mimosa in their most famous perfumes: Amarige
from Gyvenchy, Paris from Yves Saint Laurent, Champs Elysées from Guerlain, Moment Suprême from
Jean Patou.
The mimosa flowers are particularly prized to produce perfume because they are composed of many
different molecules but only a few of those contribute to its aroma.
It reminds us of the violet and it has a more subtle and lighter scent. It is said the mimosa has a floral,
powdery green fragrance.
The most used mimosa type is the mimosa cassier (acacia farnesiena), but nowadays wild mimosa is also
used.
Other perfumes include:
- Mimosa Pour Moi, from L'Artisan Parfumeur
- Casaque, from Jean d'Albret
- Kalispera, from Jean Desses
- Masumi, from François Coty
- Le Mimosa, from Molinard Jeune
- L’Eau d’Azur, form L’Occitane
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EDIBLE MIMOSA...
In addition to mimosa specialties such as sweets and syrups, the mimosa is also used a lot in pastry.
Mandelieu
La Tarte Mimosée was created by François Raimbault, pastry chef at the Oasis de Mandelieu restaurant ( 2
Michelin Stars). This pastry is part the International Relais Dessert Association.
Tel: 04 92 97 31 82. Restaurant opened Tuesday – Saturday and located at : 6 Rue Honoré-Carle – 06210
Mandelieu –La-Napoule
Pégomas
La mimosette: brioche, specialty from Pégomas, decorated with mimosa seeds and stuffed with a cream that
remains the secret of the baker. It is only prepared during the mimosa festival.
Saint Raphael
The chocolate maker, Didier Carrie, created a unique recipe called “Le Mimosa d’Agay”, a white truffle
chocolate, flavoured with plant liquors and lemons, covered with mimosa powder.
Le Palet d’or - Tel: 04 94 82 00 88
« Le Mimosa d’Agay » - 170 Rue de l’Agay - 83 530 Agay (Saint-Raphaël)
Sainte-Maxime The Chocofleurs: Flower flavour chocolates!
Created by Jean-Louis VAISSAUD, chocolatier. Lavender, rose, violet, orange blossom and mimosa flavour
chocolates! Tour and free tasting for groups at “La Muscadine” chocolate shop (groups only, pre-booking
required).
Tel: 04 94 96 46 12
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ART AND MIMOSA
The mimosa has also been a great source of inspiration for the many painters who fell in love with the Côte
d’Azur. One of the most famous paintings is The Workshop with Mimosa.
A few works of art representing mimosa on the Côte d’Azur…
Mimosas en fleurs à Cagnes
by Felix Valloton 1921 –
Lectern situated up above town
in Cagnes-sur-Mer.
The Workshop with Mimosa by Pierre Bonnard
1939-1946
The Côte d’Azur by painters is a permanent exhibition that has come to life thanks to a hundred paintings
exposed on the open-air and displayed on lecterns scattered in the alleys and streets on the towns and
villages of the Côte d’Azur. Those lecterns have been placed exactly where the Great Painting Masters had
placed their easel when painting. You can admire paintings from Claude Monet, Raymond Peynet, PierreAuguste Renoir, Chaïm Soutine, Raoul Dufy, Pierre Bonnard, Marc Chagall, Jean Cocteau…
Maritime landscapes, towns and villages, streets and gardens … Those are only a few of the themes that
have inspired the painters and make this destination a feast for the eyes. They have immortalized places such
as Antibes Juan-Les-Pins, Cagnes-sur-Mer, Grasse, le Cannet, Saint-Paul-de-Vence, Villefranche-sur-Mer,
Menton, Mougins, Cannes….For more information please visit : www.cotedazur-tourisme.com
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THE TOWNS OF THE ROUTE DU MIMOSA
BORMES-LES-MIMOSAS (VAR)
Press contact
Carole GOBBI – Tel: 04 94 01 38 30
carolegobbi@bormeslesmimosas.com – www.bormeslesmimosas.com
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Located along the Mediterranean, Bormes-les-Mimosas is a seaside resort situated at the entrance of the Forêt
du Dom and the Massif des Maures. Bormes goes through the Gaou, the Cap Bénat all the way to the Cabasson
beach, one of the protected sites where no construction has been allowed since 1960.
From Bormes, a short causeway leads to the Brégançon Fort, the holiday residence of the French Presidents
since 1968.
Shopping ….
“Les bibis du midi” a creative hat workshop managed by Nathalie Papet is one of the rare modiste in the Var
region. The workshop is nestled in the heart of the old village. Each creation is unique as it is adapted to each
individual’s personality. This is a dream hat workshop for any hat lover, each piece is a genuine jewel!
www.lesbibisdumidi.com
Walks… “The nicest and most flowery village in France”
Bormes-les-Mimosas is considered to be one of the nicest and most floral village in France thanks to a wide
variety of trees such as: the Cyperus Papyrus, the Jubaea Chilensis (Chilean Wine Palm), the Jacaranda
Brasiliana, the Erythrina crista-galli tree also called the Cockspur Coral Tree.
The 12th century medieval village counts up to 700 rare vegetal species among which some are exotic and
tropical plants that have adapted to the Mediterranean environment well.
Because Bormes-les-Mimosas has been committed to its botanical heritage, it has obtained many labels and
awards related to the preservation and protection of its flora: The “4 fleurs” label was awarded in 1970 and in
again in 2006, it has also been awarded nationally and at a European level in 2003 and 2013.
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Thanks to its microclimate Bormes-les-Mimosas features many gardens including the most recent Gonzalez
Park, a 2400 m2 botanical garden totally dedicated to an exceptional and unique collection of Australian plants
in Europe: Banksia, Grevillea, and Melaleuca plants.
Bormes-les-Mimosas, the capital of the mimosa in the Var region
From January December to March, the medieval town adorns itself with a “yellow scarf”, a genuine bursting
of yellow colours and aromas. 90 mimosa species have been identified.
The city of Bormes is the first to celebrate this yearly botanical event: Mimosalia (last weekend of January).
It is a must go event for the most famous French gardeners. Since 1920, the Corso and its flowery floats also
takes place at that time.
The mimosa a men story
In Bormes, the mimosa is exclusively grown in pots and Julien Cavatore has been a passionate grower. He is
the only one in France to own a collection accredited by the National Council for Conservation of Plants and
Gardens (Conservatoire Français des Collections Végétales Spécialisées). His collection gathers 180 species
exported all over Europe. The most sold variety is the Mimosa Claire de Lune a graceful and fragrant type
which blossoms in March / April.
The most original type of mimosa is the Mimosa Karroo from Africa, a thorny type of acacia with abundant
yellow and orange flowers blossoming in July and August!!!
Julien Cavatore has cultivated his plants with natural and organic manure for several years now. All the plants
are sold and shipped in organic packaging. For more information please visit: www.mimosa-cavatore.com
The Pignard family has commercialised products made from mimosa essential oil such as home fragrance,
essential oils, soaps and other cosmetic products. There are 2 stores in the heart of the old village: 11 rue
Carnot et 10 venelles des amoureux.
Tel 04 94 01 31 10 - www.savonnerie-bormes.com
EVENTS
> Mimosalia
: Saturday 30th and Sunday 31st January
Collectable plants exhibition and sales- First botanical event of the year where the largest specialist
arboriculturists in France and garden decoration experts come together.
> « Corso fleuri » Flower parade (one of the oldest on the Riviera) : Sunday 28nd February
Flowered float parade, folk music, flower battles.
Entrance: 6€, free for under 10’s
> Guided Botanical tour of Gonzalez Park, austral garden
(See calendar). Meet at the Tourist Office in the old village.
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RAYOL-CANADEL-SUR-MER (VAR)
Press contact: Maryse HALART
Tel: 04 94 05 65 69 – Fax : 04 94 05 51 80
lerayolcanadel@wanadoo.fr – www.lerayolcanadel.frr
Rayol Canadel is a typical Provencal village, along the Mediterranean coast boasting exuberant nature with
the Massif des Maures to the north and the south and a rocky shoreline featuring inlets and sandy beaches
(including the one used for the landing of the allied forces on August 14th 1944).
80% of the area is a woody paradise including cork oaks, heather, and mimosa and where splendid villas have
been erected.
Walks in Rayol Canadel…
A must see: the flowery staircase leading to the sea and the staircase from the centre of the village leading to
a circular pergola: The Patec, listed as a Historic Monument since 1989. The Col du Canadel offers a
panoramic view from where walking paths along the ridge start.
The Domaine du Rayol, the garden of the Mediterranean climates
Located in a protected area of the shoreline, the Domaine du Rayol spreads over 20 hectares including 7
hectares of gardens. The Domaine boasts sceneries similar to the ones you can see in countries that have a
similar Mediterranean climate such as: Chile, Australia, South Africa, the Canary Islands and California. In
addition, this unique site also features other sceneries such as the deserts in South America or the Chinese
bamboo plantations. Gilles Clément, a gardener, poet and a writer created those gardens. They will make any
visitor feel like gardening and the atmosphere stimulates spirituality.
The Domaine du Rayol (the garden of the Mediterranean climates)
Avenue des belges - 83820 Rayol Canadel Sur Mer
Tel : 04.98.04.44.00 - Fax : 04.98.04.44.01 - www.domainedurayol.org
Email :info@domainedurayol.org
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EVENTS
>Themed tours “The Mimosa Odyssey” in the Domaine du Rayol gardens
In January and February the Domaine du Rayol offers a real “Mediterranean Garden” mimosa world tour. An
opportunity to discover over thirty different species of mimosa and learn how to look after and acclimatize
these species. Friday 29th January, 5th, 12th, 19th & 26th February at 2 pm.
>Spring Festival at the Domaine du Rayol – Sunday 27nd March
>Guided walk “The Rayol through Mimosa” every Saturday at 3pm or Sunday at 10am.
Sign-up and departure at The Tourist Office – 5€/person – Free for under-12’s – Length 1 hours 30 mins
approx (minimum 5 participants).
Some wonderful surprises lie in store for you on this guided walk through the mimosa (walking paths,
monumental steps, the Patec and on to the flag to admire the spectacular views…)
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SAINTE-MAXIME (VAR)
Press contact: Florian Raoux – Tel: 04 94 55 75 57
Florian.raoux@sema83.fr – www.sainte-maxime.com
Sainte-Maxime is an elegant seaside and family resort with a marina. Committed to preserve its natural
environment on a hillside, the city has undertaken to protect and to promote it all year long.
To discover …..
The botanical garden (Jardin botanique des Myrtes) spreads over 3 hectares and features 60 plant types
among which some are 100 years old. It also features other Mediterranean plants from the area including the
mimosa but also the Mediterranean dwarf palm, the Chilean wine palm. There is a lot to enjoy for everyone!
The marked paths of the Catalugno and the Quilladou offer itineraries going through the hills overlooking
Sainte-Maxime. You can discover them alone or accompanied with a nature guide. The Tourist Office also
recommends theme walks in the Massif des Maures.
The Pointe des Sardinaux is a peninsula also called « the Little Corsica ». It is a protected area where you
can observe: plants, seaweeds, shellfish and crustaceans as well as a Roman breeding pond carved in the rock.
This is an ideal family walk to discover the flora with or without a nature guide.
The Domaine de la Pierre Plantée…
Sainte-Maxime is home to the biggest olive groove in the Var region. Thierry Olivier will welcome you in his
domain (more than 3500 olive trees) to share the unique know-how which allows him to produce a prized and
awarded olive oil.
The Domaine de Beaucas…
Nestled at the foot of the Massif des Maures, in a typical Provencal setting, this estate is the perfect place to
stop for some wine tasting (Côtes de Provence). It also is a great opportunity to discover the Roman museum.
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EVENTS
> Mimosa Festival :
You will be charmed by the magical scent of th yellow flower ! Come for the weekend and enjoy the
traditional « corso du mimosa »flower parade in Sainte-Maxime!
Saturday 6th & Sunday 7th February
Saturday :
From 2pm – Tour of the Flower float workshops.
From 5pm – Distribution of lanterns for the evening parade in the town centre and the promenade
accompanied by live music and visual effects. Distribution of free mimosa.
Sunday:
From 2.30pm – Mimosa flower floats grand parade on the sea-front promenade accompanied by live music,
shows and costumes. Distribution of free Mimosa. Tickets for the stands: 5€, free on the covered walk.
Reservations: Tourist Office
> For children
Sainte – Maxime in Ice – 450 m² covered ice rink – 5€ or 4€ for under 12’s.
Open every day from 2pm to 6.30pm on Aymeric Simon-Lorière Promenade from Saturday 6th February to
Sunday 21st February.
Guided tours “Sainte Maxime d’hier à Aujourd’hui”: discover the history of Sainte Maxime and its heritage)
through the visit of the old village its alleys and its monuments. Thursday 18th and 25th at 10am. Wednesday
9th and 23rd at 10am.
> « Le Mimosa » nature walk: Saturday 6th February and Monday 15th February at 2.30pm.
Within a tree-filled park, amongst local and exotic scents you will find Australian mimosa trees. Some are
easy to recognize, others a lot more difficult for uninitiated. After this walk you will know everything there
is to know about mimosa: the truth and the lies, the good and the bad…
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SAINT-RAPHAËL (VAR)
Press contact : Sandrine LEGENDRE – Tel : 04 94 19 52 54
communication@saint-raphael.com – www.saint-raphael.com
Saint-Raphaël is a listed seaside resort situated at the foot of the Massif des Maures and it boasts an exceptional
shoreline in a protected natural habitat.
The 36 km long shoreline will lead you to the heart of this town by the water, featuring several ports, secretive
coves from Boulouris to l’Île d’Or and through Agay. The coastal road called Corniche d’Or, was carved into
the rock and the Calanques d’Anthéor le Trayas overlooks the pristine and clear water of the Mediterranean.
Saint-Raphaël, the Estérel side and the Corniche d’Or…
In the Massif de l’Estérel and during the winter, the volcanic red rocks of the Estérel adorn themselves with
the bright yellow blossoming mimosa. Flowering mimosa can be spotted in specific areas. As a matter of fact,
the men in charge remain the National Forest Office agents who manage the Mediterranean plants that coexist
with this acacia imported at the end of the 18th century.
A National Forest Office guide will tell you everything about the mimosa during nature walks organized by
the Tourist Office.
Along the 20 km long Corniche de l’Estérel, the beaches and coves of Anthéor and the Trayas offer a
splendid panorama
Saint-Raphaël… Carnival and Mimosa…
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The originality of the program "mimosas in all his states " stays the diversity of the animations proposed to
the visitors, grotesque parade celebrate flowers in Agay. Visit of the greenhouses by bus visits of mimosa
nurseries by bus and nature walks guided by a National Forest Office guide are a few ways to discover the
wonders of the mimosa in the Esterel Massif.
EVENTS
MIMOSAS IN ALL HIS STATES – 2nd to 26th February 2016
Guided walks in the Estérel Massif
Tours with Marjorie UGHETTO Thursday 11, 18, 25 February at 2.30pm. Adults: 15€. Children ages 6 to
12 years: 10€.
National Forestry Office guide 2, 9, 16 and 23 February from 2.30 to 4.30pm. Adults: 12€. Children ages 8
to 12 years: 6€.
Reservations and information at the tourist office of Saint Raphael and Agay.
Trip to the Tanneron hothouses by bus 5, 12, 19 and 26 of February (half-day trip from 1.30pm to 6.30pm.
Reservations and information at the tourist office of Saint Raphael and Agay.
Sunday 21st of February from 2 to 5pm : party of flowers in Agay
Procession of floral floats and grotesque parade of the children, the musical animations, the exhibitions ...
Information and reservations at the Tourist Office: 04 94 19 52 52
THE ESTEREL (VAR ET ALPES-MARITIMES)
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In Saint-Raphaël and Mandelieu-La-Napoule, the panorama offered by the Estérel is one of the most striking.
The Estérel was formed during the Paleozoic era and it is constituted of volcanic rocks spreading over 32000
hectares, it culminates at 614 meters and drops into the blue waters of the Mediterranean.
This part of the Estérel is composed of 400 km of marked trails, national forests and private land.
The history of the Estérel is very ancient and goes back to 300 million years. It was initially attached to the
African continent, until the Mediterranean sea separated them. During the Tertiary era a piece of the Estérel
detached itself from the rest, Corsica was born….
The rugged land and the steep coves that drop into the water bear silent witness to one of the most dramatic
geological mass movements.
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MANDELIEU LA NAPOULE (ALPES-MARITIMES)
Press contact : Béatrice PIEDNOEL – Tel : 04 93 93 64 78
promo@ot-mandelieu.fr – www.ot-mandelieu.fr
After following the Corniche d’Or, this marvellous itinerary finishes in Mandelieu-La-Napoule. This village
features gold courses, ports, castles, a protected natural habitat and a mountain dedicated to the mimosa: the
Massif du Tanneron.
The beginning of the Golden Route…
The growing of the mimosa is mostly done in the West of the Alpes-Maritimes department and particularly
on the Massif du Tanneron. At this point, the Mimosa Route follows an old itinerary called the “Route d’Or”
(the Golden Route). It follows a triangular itinerary between the 3 villages surrounding the mimosa forest:
Madelieu-La-Napoule, Tanneron and Pégomas. This circuit allows you to discover wild and cultivated
mimosa. A few visits at the growers’ nurseries will allow you to ship or buy directly from the nurseries sunny
bunches of flowers for your family and friends.
The capital of the mimosa…
Soon after its introduction into the region, the mimosa adapted so well that it did not take long before the
locals realized they could sell the mimosa cut flowers. Various markets quickly developed and entire train
wagons soon left the railway station of Mandelieu-La Napoule to ship mimosa in the North of France and
abroad. Since 1931, the inhabitants of Mandelieu-La Napoule honour the flower by celebrating the Festival
of the Mimosa. The next one will take place between the 17th – 24th February.
Today, the tourism industry also supports this economic activity by organizing visits in the various nurseries
and by purchasing large quantities of the flower to decorate the unique floats used in the exceptional parades
and festivals taking place in the region.
To discover… Walks and hikes ….
From January to March, several hikes departing from Mandelieu-La-Napoule are suggested (maps and
itineraries are sold at the Tourist Office): The Massif de l’Estérel, the Grand Duc Forest in the Massif de
Tanneron, the San Peyre State Park, the Lerins islands.
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During this period guided walks and bus tours are organized to allow the discovery of the many uses of the
mimosa, from the flower to perfumes!
EVENTS
Mimosa Festival – 17th to 24th February
> Inaugural evening at the Notre-Dame des Mimosas chapel- 7pm, free entry – Wednesday 18 of February
> Extraordinary “corso” parade on the water with fireworks show on the banks of Siagne (in front of the
Pullman) – 7pm Friday 19th.
> Mimosa queen elections- Centre Expo Congrès (Congress Centre) from 2pm, free entry – Saturday 20th.
> Evening parade in the town centre – from 6.30pm – free- Saturday 20th
> ”Grand corso” parade plus flower battle – Sea-front promenade – 2.30pm – Sunday 21st
Free entry to the covered walk or 13€ (adults) in the stands
> Traditional Children’s Carnival in the town centre – from 3.30pm to 5pm – Wednesday 24th
> Walks and excursions:
• « Au Pays du Mimosa » walks - 15€, 2 hours approx in the Tanneron Massif – See calendar.
• « From Mimosa to Perfume » coach trips – 25 €, 4 ½ hours approx. Mandelieu-Tanneron-Grasse and return
journey – See calendar.
TANNERON (VAR)
Press contact: Stéphanie LABORDE – Tel/Fax: 04 93 60 71 73
officetourismetanneron@wanadoo.fr – www.communedetanneron.fr
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This is the most eastern village in the Var at the border with the Alpes -Maritime department. It is also the
most beautiful floral city with genuine “yellow forests”. This area has the highest concentration of wild and
cultivated mimosa in France!
Tanneron is composed of 22 hamlets scattered on the hillsides planted with mimosa, strawberry plants,
flowerbeds, olive and pine trees, cork oak and chestnut trees.
Today, the growing of the mimosa all over Tanneron, has become the jewel of the village. The scented fuzzy
bright yellow flowers are great to see in their natural environment. Tanneron is situated at the kilometer 122
on the Mimosa Route.
A story of men …..
Some mimosa growers welcome visitors, to discover how mimosa is grown.
Mr & Mrs AUGIER (mimosa growers / selling and shipping only) 04 93 60 68 01
Mrs BOSI (mimosa grower): 04 93 60 65 90 Visit by appointment
Mr & Mrs LEZE (mimosa growers): 04 93 60 68 17 Visit by appointment
Mr & Mme VIAL (mimosa growers, beekeeper, their store sells products manufactured with mimosa): 04 93
60 66 32 – www.vial-tanneron.com
Free admission visit - Open every night during the mimosa.
Every year, on the first Sunday of February, the Mimosa Festival takes place in the village. It features a
Provencal market, floats decorated with mimosa flowers and parades celebrating the flower.
EVENTS
> Decoration of the village square by volunteers and Tanneron clubs and charities – Saturday 6th February
> Mimosa Festival – Sunday 7th February
> “Corso Fleuri” flower parade, decorated floats, distribution of mimosa, folk groups, entertainment,
Provençal and Craft market all day.
>Walking trail in the Tanneron Crest: (15km walk through mimosa and eucalyptus trees) 1 hours walk
around the village (open to all) - all year round.
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PEGOMAS (ALPES-MARITIMES)
Press contact: Frédérique VAILLANT - Tel/Fax : 04 92 60 20 70
point-info-tourisme@villedepegomas.fr – www.villedepegomas.fr
The rivers Siagne and Mourachonne go through the plain in which Pégomas was built by Italian families in
the 16th century. They planted olive trees, grapevines, fruit trees and brought with them all their know-how to
grow aromatic plants such as the mimosa. Today, growing mimosa still makes the inhabitants of Pégomas
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very proud, and this village is considered to be one of the main stops on the Mimosa Route that winds through
the Massif of the Tanneron.
Be sure to …
- Take a stroll in the garden of the mimosa where several mimosa varieties have been planted.
- Walk along the Siagne river where nature has taken over.
Meet ….
The Leader of the Mimosa Association will be delighted to tell you anything he knows about this flower, from
its history to all the professional activities that revolve around it. The mimosa is honoured through a festival
featuring floats that celebrate its beauty and its many properties.
Mimosa growers and nurseries in Pégomas….
Jean-Paul REYNAUD – Tel : 04 93 42 21 52 - www.directmimosa.fr. Visit the nursery/estate, direct sales and
shipping….
Stéphane REYNAUD – Tel : 04 93 42 24 23 - www.rivieramimosa.com Visit the nursery/estate, direct sales
and shipping….
EVENTS
> Evening Mimosa dancing Saturday 30th January
> Folklore : The Mimosa Brotherhood, the grand master and his disciples bring you mimosa in all its
glory
> Mimosa walks – Les Sausserons : Let the scent of the Mimosa blossom be your guide ! An easy walk
which will lead you to the edge of the Mimosa nurseries / La Verrerie: a heavily wooded path with edible
plats, wild mimosa and cultivated mimosa./ The Mimosa Garden : a pleasant place to recharge your
batteries.
> The Golden Road: by scooter, motorbike, car or coach, intoxicatingly-perfumed roads and surprising
landscapes.
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GRASSE (ALPES-MARITIMES)
Press Contact: Franck Raineri - Tel : 04 93 36 66 66 - Cell. 06 24 63 02 19
presse@grasse.fr - www.grasse.fr
Although the medieval city of Grasse is famous worldwide for its perfume industry, it also benefits from other
indisputable assets such as the complementarity it offers between its Mediterranean shoreline and its genuine,
lush countryside scattered with villages and picturesque landmarks, a true paradise for nature lovers.
Its typical architecture, combining Provence and Italy, features colourful buildings, fountains, squares,
luxurious mansions, and bears witness to its economic success. Its rich cultural heritage makes it a “Ville
d’Art & d’histoire”.
Between alleys and streets …..
Grasse is an architectural jewel including an amazing cathedral that is worth a visit as it gathers a collection
of fantastic paintings from Fragonard, Rubens or even Louis Bréa. It also boasts several museums dedicated
to Provencal art as well as the must-visit International Perfume Museum (MIP). Perfume is not only a very
symbolic product from the Côte d’Azur it also shows the historical know-how that has made Grasse wellknown around the world. This museum also brings to light the mimosa’s social, economic, cultural and
symbolic dimension from the Antiquity era to the present time on the 5 continents.
In this lively museum, you will learn about the history of perfume from various perspectives: raw material,
production, the industry, innovations, sales, design, marketing, uses. It will also present the different forms
perfume can take through specific objects such as: artistic objects, decorative arts, textiles, archaeological
objects, unique art pieces.
As far as the gardens are concerned, there are marvellous witnesses of the greatest moments the Côte d’Azur
and Grasse have been part of.
The only 3 perfume stores that are left in town are the only ones producing and selling their products:
Fragonard, Galimard & Molinard. They offer guided visits in their respective factories as well as workshops
in which you can learn about the art of perfume making, discover the secrets of some of their creations by
associating different essences, you can even create your own perfume! Last but not least you can also visit a
mimosa nursery and a nursery for plants used in perfume production.
Grasse and the mimosa ….
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If you are looking for a “scented and colourful escapade of the senses”, follow the Mimosa Route until Grasse
– kilometer 130 – from then on, you will discover the many secrets and surprises this destination offers: a
complete change of scenery, featuring walks that will take you to some breathtaking and unique panoramas.
EVENTS
– May
In summer :
> Perfumed siestas
> « Le temps des contes » story festival
> Jasmine festival
> Sculputure Symposium
> Bio Grasse – September
> European Heritage Days – September
> Christmas events – December
> Expo-Rose
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PLACES TO STAY
BORMES-LES-MIMOSAS
Budget breaks - The Mimosa Trail 2015
 Holiday rentals (per week):
• Les Deux Mas: 300€ - maisonnette** (instead of 410€)
Tel. 06 52 03 88 34
• SARL Hameau de la Nicolinière: 380€ - 4 nights in villa*** (instead of
424€) or 285€ - weekend in villa** (instead of 315€).
Tel. 06 21 44 59 93
• Monsieur Pautrat: 700€ (instead 800€) in house*****
Tel. 06 10 32 62 62
• Monsieur Roux: 200€ (instead 250€) in T2**
Tel. 04 94 71 86 93
 Guest houses (for 2 people):
• La Villa Barbarine: 110€/night (instead of 120€)
Tel. 06 09 58 24 41
• Maison du Village Médiéval: 225€ for 3 nights (instead of 255€)
Tel. 06 86 96 41 70
 Hotels (for 2 people):
• Le Bellevue**: 63.75 €/night (instead of 75€)
Tel. 04 94 71 15 15
• Les Palmiers***: 100€ (instead 120€) breakfast included
Tel. 04 94 64 81 94
RAYOL-CANADEL-SUR-MER
•Hôtel Les Terrasses du Bailli***
Balcony room with a sea-view - 125€ - Breakfast included.
Reservations 0810 005 699* (calls from France cost of a local call) or 0033 (0)475 752 191 (from abroad).
info@lebaillidesuffren.com – www.lebaillidesuffren.com
• Villa Louisette Guest Houses: 75€
Room and breakfast/2 people. - Tel. 06 03 20 50 00
• Weekly rental with a special “Mimosa Trail” discount
List available at the Tourist Office - Tel. 04 94 05 65 69
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SAINTE-MAXIME
MIMOSA TRAIL” SPECIAL OFFER
93.50€ per person in a 2 star hotel (based on 2 people sharing) From 5 to 07/02/2016.
This offer includes 2 nights in a double room plus 1 free night (breakfast included). Plus places in the stands
for the parades.
Float workshops,where Sainte-Maxime clubs decorate their floats, are open to the public from 2pm onwards.
From 5pm: Distribution of lanterns for the evening parade, followed by the musical «grande parade» on
Aymeric Simon-Lorière promenade. Live music, visual effects and Miss Sainte-Maxime float. Free mimosa.
Sunday 1st February: 2.30pm onwards - procession and flower floats grand parade on Aymeric Simon
Lorière promenade. Live music, shows and costumes. Free mimosa.
Reservations: Golfe de Saint-Tropez - Pays des Maures Tourist Office.
Tel. 04 94 55 22 00
SAINT-RAPHAEL
 The Mimosa Trail Special Break:
8 days/7 nights - from 245€ - Available from 6th to 26th February 2016
(Price per person - based on 2 people sharing)
This offer includes:
• 8 days /7 nights in a studio or apartment
• 1 half-day trip by coach to the Tanneron Massif with a tour of a hothouse (Friday)
• 1 half-day guided walking tour in the Estérel Massif (Tuesday)
• 1 visit of the Fragonard Fabrique des Fleurs factory or the historic perfume factory in Grasse plus a present
worth 10€
• 1 guided tour (Thursday 2 hours) of Saint-Raphaël
• 1 dinner at the Café Barrière restaurant in the Casino* (glass of champagne, starter, main course, dessert, 1
glass of wine)
*Offer exclusively for persons over the age of 18 not banned from gambling. Proof of identity required.
Excessive alcohol consumption is harmful to health, consume in moderation.
MANDELIEU-LA-NAPOULE
Mid-January to mid-March, during the mimosa flowering season:
Your “à la carte” break with suggested hiking trails:
www.ot-mandelieu.fr (“Le mimosa” tab) Dispatch of mimosa bouquets.
17th to 24th February 2016:
Buy your tickets for the “corso” parade and trips. www.ot-mandelieu.fr (“Le mimosa” tab)
TANNERON
• Le Moulin du Collet guesthouses
Tel. 04 93 36 79 26 – aubergeducollet.com
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• Guest Houses
Tel. 04 94 50 93 93 - www.gites-de-france-var.fr
All other accommodation options in the area: www.communedetanneron.fr
PEGOMAS
Exclusive break in the heart of mimosa country
• Hotel le Bosquet
2 nights/2 people. 2 breakfasts included (room from 70€)
Tel. 04 92 60 21 20 - www.hoteldubosquet.com
• Hotel restaurant l’Aiglon
3 nights for the price of 2 (offer available from Friday to Sunday)
Tel. 0493 422 819 - www.hotel-laiglon.com
• Hotel restaurant les Jasmins
Welcome Kir and surprise gift
Tel. 04 93 42 22 94 - www.hotel-lesjasmins.com
• Les Chambres de Mon Moulin guesthouses
Welcome glass of champagne
Tel. 06 64 98 53 44 - www.les-chambres-de-mon-moulin.com
Find our other accommodation options at: Tel. 04 92 60 20 70 - www.villedepegomas.com
GRASSE
Special Mimosa/winter stays
Special offers and weekend ideas in the perfume capital throughout winter in 2, 3, 4 and 5 stars hotels and
guest houses. Go to www.grasse.fr
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2016 Calendar
JANUARY
Dates
5, 12, 19,26
Programmes
Gonzalez Park visit
Villes
Bormes-les-Mimosas
30, 31
Mimosalia
Mimosa Week-end
Bormes-les-Mimosas
Pégomas
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« The Mimosa Odyssey »
Themed tours
Rayol-Canadel-sur-Mer
30
Gala Mimosa
Pégomas
FEBRUARY
Dates
All month
Programmes
Mimosa and the Tanneron
« Mimosistes »
Villes
Tanneron
6, 7
Mimosa Festival
Sainte-Maxime
7
Mimosa Festival
Tanneron
2, 9, 16,23
Gonzalez Park visit
Bormes-les-Mimosas
5, 12, 19,26
« The Mimosa Odyssey »
themed tours
Rayol-Canadel-sur-Mer
6, 15
Walk to discover the mimosa
Sainte-Maxime
2, 9, 16, 23
Walks in the Esterel
Saint-Raphaël
5, 12, 19, 26
Visits of the greenhouses of
Tanneron
Saint-Raphaël
17 to 24
Walks and hikes in the
Tanneron Massif
Mandelieu-la-Napoule
11, 18, 25
18 to 24 (except 21st)
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Walks with Marjorie
UGHETTO
« From Mimosa to Perfume »
coach trips
Excursions en autocar
Extraordinary “corso” parade
on the water with fireworks
Saint-Raphaël
Mandelieu-la-Napoule
Mandelieu-la-Napoule
30
20
21
11, 18, 25
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Mimosa Queen elections
Evening parade and
entertainment
Mandelieu-la-Napoule
“Corso fleuri” Flower parade
“Grand Corso Fleuri” Flower
parade
Agay Flower Festival
Mandelieu-la-Napoule
Saint-Raphaël
Traditional Children’s Carnival
Mandelieu-la-Napoule
Corso Fleuri
Bormes les Mimosas
MARCH
Dates
Programmes
Villes
1, 8, 15, 22, 29
Gonzalez Park Visit
Bormes-les-Mimosas
9, 23
Guided tour in Sainte Maxime
Sainte-Maxime
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Spring Festival
Rayol-Canadel-sur-Mer
Every weekend in January, February and March: Mimosa walks - Rayol-Canadel-sur-Mer
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