SONY / CES 2007 “Lives Transformed” 9/20/06

SONY / CES 2007 “Lives Transformed” 9/20/06
01
PIC: A YOUNG WOMAN lying on the grass in a blissfully
perfect, tree-lined park comes into focus, while a beautiful Mozart
piece (performed by an unseen JOSHUA BELL) is heard in the
background. (or other male Sony artists)
02
PIC: The woman turns her head toward us and speaks… A breeze begins to
blow, a few leaves begin to fall…
WOMAN: REALITY. WE EACH HAVE TO DEAL WITH OUR OWN.
04
PIC: revealing a real-life scene in which a teenage BABYSITTER
sits on the edge of a couch in the middle of a minimalist family
room. Three triplet BOYS drive their remote control cars around
her feet.
PIC: a remote control car goes past a pair of feet. Camera
booms up…
WOMAN V.O.: BUT WHAT IF THERE WAS A WAY … WE
COULD CHANGE IT?
05
PIC: She receives a Yahoo! Messenger chat message on her
MYLO… It reads: R U BABYSITTING THEM AGAIN? THAT
BITES.
07
PIC: Close-up of message on MYLO.
03
06
PIC: Babysitter texting.
08
PIC: The Babysitter reaches over and presses the play button on
the BDP-S1 (BLU-RAY PLAYER) remote.
WOMAN V.O.: WHAT IF WE COULD STEP OUTSIDE OF
OURSELVES AND OUR EVERYDAY LIFE…
09
PIC: A scene from SPIDER-MAN 2 plays on the 52” BRAVIA
that stands formidably in front of her.
SONY / CES 2007 “Lives Transformed” 9/20/06
10
PIC: a car hurdles toward the camera. SPIDER-MAN stops the
car mid-air.
WOMAN V.O.: …AND ENTER PLACES WE NORMALLY
CANNOT SEE…
11
PIC: Girl stands and enters frame of SPIDER-MAN 2. (We
replace the footage of the African-American actress in the scene
and comp our girl over her)
WOMAN V.O.: HEAR…. OR TOUCH?
PIC: SPIDER-MAN swings away from camera.
15
PIC: cut to: A Miami Fire Station lounge area where several La-ZBoy recliners face a way-cool SONY HD HOME THEATER
SYSTEM set up on which a scene from RESISTANCE: FALL
OF MAN is playing.
17
16
PIC: Seated in one of the recliners is a MIAMI FIREMAN all by
himself (aside from a sleeping Dalmatian)…
WOMAN V.O.: WHAT IF WE WERE NO LONGER
CONNECTED TO SPACE AND TIME…
PIC: Suddenly, SPIDEY swings overhead…
14
13
PIC: causing her (and others) to look up in amazement, shouting:
“Go, Spidey, go!”
12
PIC: wearing a PS3 HEADSET and deep into playing
RESISTANCE: FALL OF MAN...
18
PIC: we reveal that he is playing online with a FELLOW
GAMER/FIREFIGHTER in Chicago…
WOMAN V.O.: …AND YET FELT MORE CONNECTED TO
EVERYONE ELSE.
SONY / CES 2007 “Lives Transformed” 9/20/06
19
PIC: fade to the two Firemen playing, they actually appear to be
sitting right next to each other (though they are still over 1000 miles
apart). They talk through their headsets and even help each other out.
Our Chicago fireman says: “Yo! You got a Chimera coming up fast on
your right flank.”
20
23
22
24
PIC: The Miami firefighter says, “Thanks, bro” into his headset
as his Chicago teammate responds...
PIC: The other player opens fire on the Chimera. (Gameplay
footage)
25
PIC: “No prob, I got your back.”
PIC: We intercut the fireman's hands shaking the PS3's multiaxis motion sensing CONTROLLER...
PIC: Suddenly, the Miami Fireman is transported inside the
game. In a darkened room lit only by a flashlight, the fireman is
grabbed by a giant Chimera (based on gameplay footage we've
received).
PIC: with the fireman physically struggling to shake the Chimera loose.
WOMAN V.O.: …IN A PLACE THAT CONSTANTLY
CHALLENGED YOU.
21
26
PIC: Close-up on wheel of Jeep…
27
PIC: going by camera. We boom up and pan with Jeep as it
drives by and goes down road.
WOMAN V.O.: WHAT IF WE COULD…
SONY / CES 2007 “Lives Transformed” 9/20/06
28
PIC: Cut to a FATHER and pre-teen DAUGHTER driving in a
vintage Jeep…
WOMAN V.O.: SET OUR OWN PATHS…
29
PIC: she looks to their NAV-U that is plugged into the cigarette
lighter...
31
PIC: Fade to both of them now at the zoo...
PIC: then points to their destination: The Zoo.
WOMAN V.O.: …TO A DESTINATION WITHOUT
BARRIERS?
32
PIC: the dad wears a nice/old Minolta SLR and totes a camera
bag. His daughter has the new ALPHA DSLR. As they sit on a
concrete bench behind a fence above the “faux-ice” penguin
exhibit...
34
PIC: We see the penguin’s go into focus.
30
33
PIC: the girl puts her eye up to the ALPHA's eye piece.
35
PIC: Her father spots something in the distance, then elbows her
as she presses the shutter-button.
36
PIC: We see that the shot she took is clear (thanks to Super
SteadyShot).
SONY / CES 2007 “Lives Transformed” 9/20/06
37
PIC: Her father points to the distance, then reaches into his bag
and hands her a long (older Minolta) zoom lens that...
38
PIC: she changes out.
40
PIC: Awestruck, she pulls her eye away from the viewfinder
finding...
PIC: We see that the girl's P.O.V. is now much more close-up,
and the penguins are now by sand and water.
41
PIC: they both have been transported into a tropical beach setting - the
penguins’ natural habitat in South Africa. The penguins waddle around on
the sandy beach, the ocean waves breaking behind them on a warm,
sunny day.
WOMAN V.O.: WHAT IF OUR NEW REALITY PUSHED US …
42
PIC: Cut to HALLE BERRY walking towards elevator from a scene in
PERFECT STRANGER.
44
43
PIC: Scene continues as elevator door closes on BRUCE WILLIS
and HALLE BERRY. We comp a young 20-something ATTORNEY
who arrives just as the elevator doors are closing. He's dressed
smartly in suit and tie with Sony ear buds in his ears.
39
PIC: Realizing there's no other elevator coming, he presses play on
his SONY ERICSSON W710 (sports/active lifestyle phone). An
energetic, percussive track begins as he exits frame...
45
PIC: and heads toward a stairwell.
WOMAN V.O.: … TO ACHIEVE MORE THAN WE EVER
HAD BEFORE.
SONY / CES 2007 “Lives Transformed” 9/20/06
47
46
PIC: He glances down at the phone...
PIC: then powers up the staircase, step after step, breathing
rhythmically like he's doing a workout.
49
PIC: Gradually the modern stairs begin to transition to the steps
of a Mayan pryamid…
WOMAN V.O.: WHERE WE COULD BE ANYWHERE WE
WANTED TO…
PIC: looks at his stats (accelerometer) on screen showing his
speed and number of steps.
50
PIC: in the middle of a clearing in a rainforest. Our attorney
steadfastly climbs the steps, the music inspiring him on. The sun
flares from behind the pyramid, transporting us to…
51
PIC: a HUSBAND and WIFE in a cramped, trendy shoe store,
where the wife is picking out shoes. A salesperson walks toward
her (arms filled with boxes).
WOMAN V.O.: WHENEVER WE WANTED.
53
52
PIC: Camera pulls back revealing the husband sitting among
shopping bags in a lone club chair.
WOMAN V.O.: WE WOULDN'T JUST BE A PART OF THE
WORLD…
48
PIC: He flips open his VAIO UX (taking advantage of the built in
wi-fi) to day trade as we fade the background…
54
PIC: to reveal the husband now in a Captain's Chair on a beautiful
yacht as he continues to type in his trade.
SONY / CES 2007 “Lives Transformed” 9/20/06
56
55
PIC: Cut to a young female EXECUTIVE ASSISTANT sitting in
a cubicle as she gets misty-eyed listening to CHRISTINA
AGUILERA's “Without You” on her PSP.
PIC: Close-up of PSP screen.
58
PIC: and scrolls thru the menus...
PIC: Enough of that. She composes herself...
WOMAN V.O.: …WE COULD BECOME THE WORLD
ITSELF…
59
60
PIC: bringing a smile to her face.
PIC: then starts up LOCO ROCO on her PSP. The upbeat and
infectious theme song contrasts the previous song…
61
PIC: Now in tight on the PSP game, we begin to realize that as
her button pressing is moving the planet around LOCO ROCO…
57
63
62
PIC: the world around her starts to tilt as well.
PIC: A pencil rolls down a desk...
SONY / CES 2007 “Lives Transformed” 9/20/06
64
65
PIC: a mail cart wheels down the row of cubicles, out of control.
PIC: a coffee mug slides in front of a confused co-worker...
67
The screen goes black except for a speck of dust.
66
PIC: Cut to a shot of the city skyline being turned upside-down.
WOMAN V.O.: …AND TURN IT ALL UPSIDE-DOWN.
68
69
PIC: We pull back to reveal NICK PERSONS (ICE CUBE) from
ARE WE DONE YET standing proudly beside his BRAVIA.
WOMAN V.O.: ...THAT IS ONLY POSSIBLE…
PIC: We cut to a hand wiping a speck of dust off a BRAVIA
screen.
WOMAN V.O.: IT IS A WORLD…
Footage of RUNAWAY
70
PIC: We continue pulling back and begin to notice that all the walls in
the house have been stripped down to wood beams. You can see all
the way through to the outside. Plus, there's plaster, drywall, and
tools everywhere. (This description is based on scene 59 from the
March 2nd draft of the script).
WOMAN V.O.: …THROUGH SONY.
72
71
PIC: KEVIN and LINDSEY look in awe while SUZANNE rolls her
eyes in disbelief.
PIC: From the show RUNAWAY, DONNIE WAHLBERG uses
the VAIO UX device.
WOMAN V.O.: WHERE INNOVATIVE TECHNOLOGY…
SONY / CES 2007 “Lives Transformed” 9/20/06
Footage of
Halle Berry on laptop
from PERFECT STRANGER
Footage of
CASINO ROYALE
73
PIC: Footage of CASINO ROYALE, where James Bond uses his
K800 CYBERSHOT PHONE.
WOMAN V.O.: …AND IMAGINATIVE CREATIVITY COME
TOGETHER…
74
PIC: HALLE BERRY appears with a SONY VAIO from
PERFECT STRANGER.
WOMAN V.O.: LIKE NOWHERE ELSE.
76
PIC: We zoom in full screen to reveal our ATTORNEY at the
Mayan Temple peak looking out on a beautiful view of the
rainforest.
75
PIC: Cut to reverse angle of HALLE BERRY in a PERFECT
STRANGER scene - on the screen is our YOUNG ATTORNEY now
standing atop the Mayan Temple.
WOMAN V.O.: IT IS A WORLD THAT ENCOURAGES US TO
SEE FURTHER THAN EVER…
77
78
PIC: The two firefighter/gamers (now dressed as soldiers in
RESISTANCE), see an approaching Chimera, then exchange a
cool NOD and knock fists.
WOMAN V.O.: …TO TAKE RISKS…
PIC: The (blushing) babysitter takes the place of Mary Jane
(KIRSTEN DUNST) and kisses an upside-down SPIDER-MAN (or
substitute a scene from SPIDER-MAN 3).
WOMAN V.O.: BY INSPIRING US …
SURF’S UP
Penguin footage
79
PIC: We cut to a shot of DENIS LEARY from an existing
episode of RESCUE ME. He makes a comment like, “Hey,
guys, back to work.”
80
PIC: The father and daughter interact with the penguins surrounding
them. A few penguins even look closely into the lens of the ALPHA
DSLR.
WOMAN V.O.: AND BY ALLOWING US TO CREATE…
81
PIC: Cut possibly to scene from “SURF’S UP” of penguins
surfing.
SONY / CES 2007 “Lives Transformed” 9/20/06
82
PIC: We comp our daytrader into the Ferrari scene from
PURSUIT OF HAPPYNESS. Our daytrader parks his Ferrari.
WOMAN V.O.: …ANY REALITY WE CAN DREAM OF.
83
PIC: WILL SMITH asks our daytrader: “I've got two questions
for you. What do you do and how do you do it?” Our daytrader
just smiles back.
85
PIC: to reveal our heroine…
PIC: Cut to: crane down from the tree tops swaying in the
breeze...
86
87
PIC: We pull out to reveal JOSHUA BELL (or other Sony artist)
playing violin seated on a wooden chair with a music stand nearby.
He's been serenading her neo-reality all this time. Suddenly our blissful
surrounding is interrupted by a rough, New York accented VOICE:
OLDER WOMAN (OS): "You gettin' on or what?"
PIC: ...once again on camera…
88
PIC: We pull back from our beautiful park and see that the
serene scene has been playing out on our heroine's SONY
SERENA clamshell phone.
84
90
89
PIC: She sits on a concrete bus bench under a shelter, back
from her Neo-Reality. We can still hear JOSHUA BELL playing
through her phone.
PIC: She pulls an ear bud out and walks toward the bus…
SONY / CES 2007 “Lives Transformed” 9/20/06
91
PIC: The older woman/bus driver looks to her…
BUS DRIVER: "Hey lady … I can't wait forever."
PIC: As she makes her way down the center aisle toward a seat,
we recognize various people as the SONY users from the earlier
scenes…
PIC: She steps aboard.
94
PIC: the bus drives off, joining the rest of the world. We FADE
OUT and FADE IN on…
93
92
95
PIC: SONY
SONY / CES 2007 “Lives Transformed” 9/20/06
87alt
PIC: We pull out to reveal JOHN MAYER (or other Sony artist)
playing guitar nearby. He's been serenading her neo-reality all this
time. Suddenly our blissful surrounding is interrupted by a rough,
New York accented VOICE: OLDER WOMAN (OS): "You gettin'
on or what?"
88alt
PIC: We pull back from our beautiful park and see that the
serene scene has been playing out on our heroine's SONY
SERENA clamshell phone.